2008 09 08 CSCCOMMUNITY SERVICES COMMISSION AGENDA
La Quints Study Session Room
78-495 Calle Tampico
La Quints, CA 92253
Regular Meeting
MONDAY September 8 2008 - 5:30 P.M.
CALL TO ORDER
1. Pledge of Allegiance
2. Roll Call
PUBLIC COMMENT
The Chair reserves the right to limit discussion on any topic to three minutes or less
CONFIRMATION OF AGENDA
PRESENTATIONS - NONE
APPROVAL OF MINUTES
1. July 14, 2008 Minutes
CONSENT CALENDAR - NONE
NOTE: Consent Calendar items are considered to be routine in nature and will be approved by one
motion.
PUBLIC HEARING - NONE
BUSINESS SESSION —
1 . Consideration of Commission Meeting Dates
2. Consideration of Artist Appreciation Day Program
3. Consideration of the 2008-2009 Community Services Marketing Plan
4. Consideration of a Sand Volleyball Court Location
5. Consideration of Naming the Centre Pointe Development Park
CORRESPONDENCE AND WRITTEN MATERIALS
1. Monthly Department Report for July 2008
2. Calendar of Monthly Events
COMMISSIONER ITEMS
1. Report from Commissioners Regarding Meetings Attended
ADJOURNMENT
A Regular meeting of the Community Services Commission will be held on October 13, 2008,
commencing at 5:30 p.m. at the La Quinta Study Session Room, 78-495 Calls Tampico, La Quints,
CA 92253.
PUBLIC NOTICES
The La Quints Study Session Room is handicapped accessible. If special equipment is needed for the hearing
impaired, please call the Community Services Department at 777-7156, twenty-four 124) hours in advance of
the meeting and accommodations will be made.
Any writings or documents provided to a majority of the Community Services Commission regarding any item
on this agenda will be made available for public inspection at the City Clerk counter at City Hall located at 78-
495 Calls Tampico, La Quints, CA 92253, during normal business hours.
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APPROVAL OF MINUTES: 1
COMMUNITY SERVICES COMMISSION
MINUTES
July 14, 2008
CALL TO ORDER
A regular meeting of the Community Services Commission was called to order at
5:34 p.m. by Commissioner Leidner.
Commissioner Quill led the audience in the Pledge of Allegiance.
COMMISSIONERS PRESENT: Commissioner Joan Biegel
Commissioner Sheldon Brodsky
Commissioner Rosemarie Darroch
Commissioner Kathleen Fitzpatrick
Commissioner Andrea Gassman
Vice -Chairperson Bob Leidner
Commissioner Dori Quill
STAFF PRESENT: Edie Hylton, Community Services Director
Steve Howlett, Golf & Parks Manager
Robert Ambriz Jr., Recreation Supervisor
Angela Guereque, Senior Secretary
PUBLIC COMMENT
None.
CONFIRMATION OF AGENDA
Motion - It was moved by Commissioner Gassman and seconded by Commissioner
Brodsky to confirm the agenda. Motion carried unanimously.
PRESENTATIONS:
None.
APPROVAL OF MINUTES
1. Approval of June 9, 2008 Minutes
Commissioner Quill noted that on Page 5, paragraph 3, sentence 3 states that the
Cove Neighborhood Association has had a lot of conversation about parking lots
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Community Services Commission Minutes July 14, 2008
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and would like it left alone. Commissioner Quill stated that her perception of that
was that some would like it left alone and it wasn't a formal Cove Neighborhood
Association meeting. She suggested that the recording be listened to for revisions.
Commissioner Quill noted that on Page 8, paragraph 2, she had suggested the
Cahuillan Indian name of "Ahwalem" meaning dog.
Motion - It was moved by Commissioner Gassman and seconded by Commissioner
Fitzpatrick to approve the minutes as corrected. Motion carried unanimously.
CONSENT CALENDAR
None.
PUBLIC HEARING
None.
BUSINESS ITEMS
1. Election of Chairperson
Commissioner Brodsky nominated Commissioner Gassman for Chairperson.
Commissioner Gassman declined the nomination and nominated Commissioner
Leidner.
The vote was cast for Commissioner Leidner for Chairperson: AYES-6, NAYS-1.
Motion - It was moved by Commissioner Fitzpatrick and seconded by
Commissioner Gassman to elect Commissioner Leidner as Chairperson for the
Community Services Commission. Motion carried unanimously.
2. Election of Vice Chairperson
Commissioner Quill nominated Commissioner Gassman for Vice Chairperson.
The vote was cast for Commissioner Gassman for Vice Chairperson: AYES-7,
NAYS-0.
Motion - It was moved by Commissioner Fitzpatrick and seconded by
Commissioner Biegel to elect Commissioner Gassman as Vice Chairperson for the
Community Services Commission. Motion carried unanimously.
3. Consideration to Recommend the Sports Complex Rehabilitation Plan to be
considered by the City Council.
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Steve Howlett, Golf & Parks Manager introduced the La Quinta Sports Complex
report noting that it was built in 1988 and is owned by Desert Sands Unified
School District (DSUSD). City staff has been working with DSUSD and the youth
sports associations to improve the conditions and services for the community at
the Sports Complex.
On October 17, 2006, the City Council approved a Request for Proposals for the La
Quinta Sports Complex Needs Analysis and Rehabilitation Plan to prepare a needs
analysis, which inventories and evaluates existing conditions, plan specifications,
and estimates necessary to construct the upgrades identified in the needs analysis.
On February 6, 2007, the City Council approved a Professional Services Agreement
for the La Quinta Sports Complex Needs Analysis and Rehabilitation Plan with
Community Works Design Group.
Tim Maloney and Bob Fawcett, Community Works Design Group, explained that
stakeholder meetings were conducted with the sports associations who use the
facility, DSUSD, and City staff to identify each groups needs for the facility. A site
inventory was conducted and a Sports Field Assessment was conducted by PRZ
Sports Turf Consulting.
The proposed Sports Complex Rehabilitation Plan has been reviewed by DSUSD
and was presented to the La Quinta Sports Youth Association. Because of the
funding and the scope of work, the Rehabilitation Plan has been divided into two
phases. The plan includes the following recommendations:
Phase One
• Demolition and clearing of Fields 1, 2, 3, and concession area;
• Grading and drainage improvements;
• Improvements to the baseball and softball fields including new backstops,
field fencing, and bleachers;
• Site features including drinking fountains, picnic tables, and entry signage;
• Improvements to the concrete in the core area to improve drainage;
• Irrigation and turf replacement in the outfields for fields 1, 2, and 3;
• Replacement of bleachers, dugouts, and score areas;
• Replacement of batting cages and pitching areas, and fencing the storage
area;
• Addition of picnic shelters and two additional restrooms;
• Lighting improvements including entry sign lighting, relocation of the service
panel at entry, and readjusting field light lamp heads.
Phase Two
• Demolition and clearing of Fields 4, 5, and 6;
• Grading and drainage improvements;
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July 14, 2008
o Improvements to the baseball and softball fields including small backstops,
infield mix, sideline fencing, and bleachers;
o Updated irrigation system and new turf to improve the outfield conditions for
fields 4, 5, and 6;
o Adding an additional Field (#7).
This plan will be implemented in collaboration with DSUSD. DSUSD will fund the
grading, new irrigation system and the turf replacements with Measure K funding.
The City will use Quimby Funds to make the improvements that are needed for the
recreation and sports uses. Funding is included in the Capital Improvement
Program.
This plan, if approved by the La Quinta City Council and DSUSD Board, will be
implemented in two phases. The first phase will be the improvements to the south
and core area including the concession and restrooms. The second phase will
include the improvements to the north of the core area. The improvements can not
be done during the school year and each phase must be completed over the
summer months. DSUSD will be the project manager.
Commissioner Fitzpatrick asked if children will be able to use the existing
playground by the group picnic area. Mr. Howlett stated that the playground that
is currently on the Sports Complex property will become a picnic site and DSUSD
will give access to the existing playground on the school site.
Commissioner Fitzpatrick asked about the football user group and if soccer is
played at these fields. Mr. Ambriz stated that there is no soccer played at these
fields.
Commissioner Fitzpatrick asked if new lights were going to be put in Phase 1. Mr.
Howlett stated that there currently are lights and some poles will be relocated to
better suit the alignment. The football field was requested by DSUSD to serve the
school district.
Vice -Chairperson Gassman asked if there will be sufficient parking with all the
changes. Mr. Maloney stated there will be no changes to the parking.
Vice -Chairperson Gassman asked if the new fields will be adequate to
accommodate the older students hitting the ball. Mr. Fawcett stated that one of
the fields will be lengthened, which will provide two 300' fields.
Vice -Chairperson Gassman asked if the additional fields can be rotated and rested.
Director Hylton stated that the City does not have enough fields to do that.
Vice -Chairperson Gassman suggested that the men's and women's restrooms not
be built equally.
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Vice-Chairperson Gassman asked if the children's play area will be smaller. Mr.
Maloney stated that the play area would not be smaller. Vice -Chairperson
Gassman suggested having covered children's areas.
Commissioner Quill asked what the cost of the project is. Mr. Howlett stated that
the cost is estimated at $2.2 million. This cost will be split with DSUSD.
Commissioner Quill asked if the cost includes new turf and trees. Mr. Howlett
stated that the cost estimate does include new turf and trees.
Commissioner Quill asked what Quimby funding is. Director Hylton stated that
Quimby funding comes from residential development to provide additional funding
for the growth of the communities.
Commissioner Quill asked how many more women's restroom will be added with
this plan. Mr. Howlett stated there will be a total of two buildings. Director Hylton
stated the Sports Association felt the one additional men's and one additional
women's restroom would meet there needs. Commissioner Quill stated that she
was surprised the Sports Association was okay with only one additional restroom
each. She stated that she has seen little girls waiting in long lines outside of the
women's restroom. Mr. Ambriz stated that DSUSD does not want additional
restrooms on the ends of the fields due to vandalism issues and space issues.
Commissioner Quill noted that if the City is spending that much money, it should
take care of the restroom problems. Mr. Ambriz stated that La Quinta Park has
two restroom buildings which include two stalls and one urinal in the men's and
three stalls in the women's restroom. These restrooms have accommodated the
AYSO league which has up to 1,600 children. The Sports Complex will have the
same number of restrooms as La Quinta Park with the same amount of children.
Commissioner Biegel thanked Community Works for the great job done and stated
she is excited to see this project move ahead.
Commissioner Brodsky asked what Measure K is. Director Hylton stated that
Measure K is a DSUSD funding source for Capital Development.
Commissioner Brodsky asked if the budget cuts will impact this project. Director
Hylton stated that DSUSD staff has stated that this money is bond money to be
used for Capital Improvements and can not be used for other purposes.
Commissioner Darroch asked how children will get into the school playground. Mr.
Howlett stated DSUSD has volunteered to give gate access to the playground. The
sports association currently has keys to the gate.
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Commissioner Darroch asked if the water fountain between first and third fields will
stay there. Mr. Maloney stated the fountain will be relocated close to the same
area. Mr. Howlett stated that the design approved by the sports association has
cooler stations in each dugout area.
Commissioner Darroch asked if Field 3 is enlarged where the bleachers will be
located. Mr. Maloney stated the field will be pushed out further.
Commissioner Darroch asked if the picnic area will be fixed up. Mr. Ambriz stated
that area will be redone.
Chairperson Leidner asked if DSUSD has already endorsed the plans. Mr. Howlett
stated this project is a result of working together with DSUSD. The final approving
bodies will be the City Council and DSUSD Board.
Chairperson Leidner asked what the timeline will be for both phases. Mr. Fawcett
stated that construction on Phase 1 will take less than 90 days. Chairperson
Leidner asked if staff is prepared for Phase 1 to take longer than 90 days. Mr.
Ambriz stated that the sports associations are prepared for accommodations if
construction takes longer than anticipated. Mr. Fawcett stated that liquidated
damages will be imposed on the contractor if they do not complete the work in the
time period agreed.
Commissioner Quill stated that these fields are primarily for baseball and would like
to suggest naming the complex La Quinta Baseball Park. Director Hylton stated
that staff can make that recommendation to DSUSD.
Chairperson Leidner asked if football is played on these fields. Mr. Ambriz stated
that football currently uses the fields for approximately 6 weeks from mid -October
through November.
Commissioner Quill asked if the project will be done next summer. Director Hylton
stated DSUSD will be taking the lead on this project. Staff hopes to have a
contractor by spring 2009 with construction starting in the summer. Mr. Howlett
stated that the plans and specifications will be done by DSUSD.
Commissioner Quill suggested that the drinking fountains be kept in the same
areas.
Commissioner Fitzpatrick asked if Community Works is contracted and will DSUSD
use them. Mr. Howlett stated that Community Works project was to do the needs
analysis and rehabilitation. This is their final step in this project. Community
Works will be available to present to the DSUSD Board and City Council.
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Motion — It was moved by Commissioner Biegel and seconded by Commissioner
Brodsky to recommend the Sports Complex Rehabilitation Plan to be considered by
the City Council.
CORRESPONDENCE AND WRITTEN MATERIALS
1. Parks and Art Maintenance and Improvements for Fiscal Year 2008/2009
Vice -Chairperson Gassman asked if City staff will be contacting the post office
about the relocation of mail boxes along Avenida Montezuma. Mr. Howlett stated
the relocation has been approved by the post office. Staff has been working to use
the AB-939 grant for recycled aluminum mailboxes. Staff has met with the
Stewards of the Fred Wolff Nature Preserve and they support staff sending a letter
to the residents about the relocation and replacement of mailboxes.
Vice -Chairperson Gassman asked if the Fish Trap will be the same type of mosaic
as the original. Mr. Howlett stated that the mosaic was not part of the original
artist concept. Director Hylton stated the renovated pieces will be more vandal
proof.
Vice -Chairperson Gassman asked about the two shade structures at Fritz Burns
Pool being replaced with one shade structure. Mr. Howlett stated that currently
vandals climb up the fence to reach the low shade structure, so the new one will
be more elevated. Director Hylton stated that staff is looking into a shape that
might not be square and a little further away from the fence. Commissioner Quill
stated that if the shade structure is too high there will be no shade. Mr. Howlett
stated that the structure being proposed will be bigger than the two that are there
now.
Vice -Chairperson Gassman suggested that the wood bases in the pavilions be done
with a recycled component. Mr. Howlett stated staff will look into that.
Commissioner Quill asked if all of the bronze Art in Public Places pieces are waxed
annually, especially the Gem at Highway 1 1 1 /Washington Street. Director Hylton
stated that the City does not own that piece, but has been in contact with the
Developer to do some general maintenance. Staff has also been in contact with
the Artist to see what can be done with that piece.
Mr. Howlett stated that many of the Art in Public Places fall under developer
maintenance.
Commissioner Quill asked if the items on the Park and Art Maintenance list have
been approved by City Council. Director Hylton stated that City Council will be
reviewing the budget tomorrow. Commissioner Quill asked about the $65,000
cost for the Sand Volleyball. Director Hylton stated that staff used the estimate
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from Freedom Park in Palm Desert. Commissioner Fitzpatrick asked if the cost
includes design and staff concurred.
Commissioner Biegel asked where the volleyball court will be. Director Hylton
explained that staff will be recommending two or three locations including Adams
Park and Seasons Park Retention Basin. Commissioner Darroch asked where
Seasons Park is located. Director Hylton stated it is located behind Adams
Elementary.
Commissioner Darroch suggested the undeveloped area next to the skate park. Mr.
Howlett stated that area is a Coachella Valley Water District well site.
Commissioner Quill asked if Tom Kirk was the only person who requested the Sand
Volleyball Court or if other people in the community asked for it. Director Hylton
stated that Tom Kirk had requested this be considered.
Commissioner Quill asked about a picnic table being put in the Library atrium.
Director Hylton stated that area is part of the Library and staff would talk to Library
staff about it.
Commissioner Quill asked what the City Council decided on the items she
presented to them for the budget. Director Hylton stated that the City Council did
not give direction regarding the requests. Commissioner Quill stated she went
before City Council and asked for the misting item and shade for the skate park.
Director Hylton stated these items could be tied to other items in the mid year
budget. All of the items can be put together for the Commission to prioritize after
an Arts and Parks Tour to be held in the fall.
Commissioner Quill asked if lighting and benches were going to be installed at the
unnamed dog park. Director Hylton stated that these are items that can be
prioritized at the mid year budget adjustment.
Commissioner Quill asked about the three light poles at La Quinta Park and if
people would be able to see the banners when driving around that location. Mr.
Howlett stated that the banners would be around the playground area, pavilion, and
the water feature. Commissioner Quill asked if the poles are for decorative banners
or activity banners. Director Hylton stated the light poles are a combination of low
level lighting and decorative banners that are around the Village.
Commissioner Darroch asked if the new surfacing at Adams Park would be hot to
walk on. Mr. Howlett stated that there will be a painted surface over the flooring
similar to the Fritz Burns Pool area. The paint will lower the temperature of the
surface by 20 to 30 degrees in full sun. Commissioner Darroch asked what the life
span is on this type of material is. Mr. Howlett stated that staff is currently
checking into the span of these materials.
Community Services Commission Minutes July 14, 2008
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Commissioner Darroch asked if there will be lights at the Centre Pointe playground.
Mr. Howlett stated that due to the Dark Sky Ordinance, this item needs to go
before City Council and CEQA. Director Hylton stated that it depends on the type
of lighting being requested. Low level lighting would have very little impact.
Commissioner Darroch asked what DG is. Mr. Howlett stated it stands for
Decomposed Granite.
Commissioner Darroch noted that trees have been removed in the retention basin
north of La Quinta Park. Mr. Howlett stated that this particular area is maintained
by the Landscape and Lighting District.
Chairperson Leidner thanked staff for listening to many of the suggestions
throughout the year. The tours give the Commission an opportunity to see what
needs to be done.
Vice -Chairperson Gassman asked when the Artist class will be held. Director
Hylton stated Art Appreciation Day will be brought to the Commission in
September.
2. Community Services Department Report for May and June 2008
Commissioner Brodsky commented on the drop in revenue. He suggested a column
letting residents know about the facility rentals the City has be put in the City's
section of "The Gem." Director Hylton stated that staff is looking into doing a
facility brochure for rentals. The rental of the large room at the Library was only a
temporary situation. Director Hylton stated staff will look at putting information
about facility rentals in The Gem, the City Report, and the website.
Commissioner Quill stated that she liked having the Department Report early this
time. Director Hylton stated that staff will try to get the Department Reports in
early, but sometimes the early meeting dates keep that from happening.
Commissioner Quill appreciates the information emails that Director Hylton sends
out.
Commissioner Quill asked how the water aerobics class is going. Mr. Ambriz, Jr.,
stated that no one has signed up for it. The cost should be reduced next year.
Commissioner Quill asked about the Fireworks Show. Director Hylton stated that
this item will be presented to City Council on July 15, 2008 with the La Quinta
High School being the recommended site.
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Vice-Chairperson Gassman stated that there are rock paths forming at the top of
the cove trails. Mr. Howlett stated that effort is being done by an active group of
hikers.
Commissioner Quill asked where the dog bag dispensers are located on the
campus. Mr. Howlett stated that there is one on each side of the lake.
Commissioner Quill asked if staff had contacted the Coachella Valley Recreation
and Park District about the gophers at La Quinta Community Park. Director Hylton
stated she contacted them and it is an ongoing issue for them.
3. Calendar of Monthly Events
Commissioner Quill asked what the Back to School program is. Director Hylton
stated it is a coordinated effort with the Senior Center and the Boys & Girls Club
Summer Reading Program.
COMMISSIONER ITEMS
1. Reports from Commissioners Regarding Meetings Attended.
Vice -Chairperson Gassman attended the Senior Center Dance and the Bee Movie.
OPEN DISCUSSION
Director Hylton explained that a change has been made in the City processes
regarding absenteeism at Commission meetings. If a Commissioner is going to
miss a meeting, they need to let staff know in writing. Staff will notify City
Council of the absence. Vice -Chairperson Gassman asked if email would be
sufficient. Director Hylton stated staff will check with the City Clerk regarding
emails.
ADJOURNMENT
It was moved by Vice -Chairperson Gassman and seconded by Commissioner Biegel
to adjourn the Community Services Commission meeting at 7:09 p.m. Motion
carried unanimously.
NEXT MEETING INFORMATION:
A Regular Meeting of the Community Services Commission to be held on
September 8, 2008 commencing at 5:30 p.m. at the La Quinta Study Session
Room, 78-495 Calle Tampico, La Quinta, CA 92253.
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Community Services Commission Minutes
July 14, 2008
Submitted by:
Ang la Guereque
Community Services Senior Secretary
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Tity/ 4 4 Qumr(u
COMMUNITY SERVICES COMMISSION
MEETINGDATE: September 8, 2008
ITEM TITLE: Consideration of Commission Meeting Dates
RECOMMENDATION:
As deemed appropriate by the Community Services Commission.
FISCAL IMPLICATIONS:
None.
WORK PLAN TASK ASSIGNMENT:
Commission Meeting dates.
BACKGROUND AND OVERVIEW:
AGENDA CATEGORY:
BUSINESS SESSION: 1
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
The proposed Community Services Commission dates are as follows:
October 11, 2008 Art & Parks Tour
October 13, 2008
November 17, 2008
December 8, 2008
January 12, 2009
February 9, 2009
March 9, 2009
April 20, 2009
May 11, 2009
June 8, 2009
July 13, 2009
August 10, 2009
September 14, 2009
S:\Community Services\CS Commission\CSC Meetings\2008\09-08-08\Commission Meeting Dates.doc 13
ALTERNATIVES:
The alternatives available to the Commission are:
1. Approve the Community Services Commission meeting dates; or
2. Do not approve the Community Services Commission meeting dates; or
3. Provide staff with alternate direction.
Respectfully submitted,
Edie Hylton
Community Services Director
SACommunity Services\CS Commission\CSC Meetings\2008\09-08-08\Commission Meeting Dates.doc
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ccity/ 4 4 Qum&
COMMUNITY SERVICES COMMISSION
MEETINGDATE: September 8, 2008
ITEM TITLE: Consideration of Artist Appreciation Day
Program
RECOMMENDATION:
AGENDA CATEGORY:
BUSINESS SESSION: 2
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
As deemed appropriate by the Community Services Commission.
FISCAL IMPLICATIONS:
None.
WORK PLAN TASK:
Liaison to the Community.
BACKGROUND:
The Community Services Department is requesting the assistance of two
Commissioners to assist staff in the upcoming Artist Appreciation Day Program. Staff
requests support in organizing the event which will take place on Wednesday, October
29, 2008 from 10:00 - 1 1:30 a.m. at La Quinta High School. Staff would also like to
request the assistance of one member from the La Quinta Arts Foundation for this
event to help acquire artists.
The Artist Appreciation Day program was last presented to La Quinta High School art
students in October 2005. This program consists of four or five local artists
volunteering their time to speak to high school art students about their work. Each
presentation is approximately 15 minutes and artists may provide examples of their
work and welcome questions from students.
15
ALTERNATIVES:
The alternatives available to the Commission include:
1. Assign two Commissioners to participate in the Artist Appreciation Day
Program; or
2. Do not assign two Commissioners to participate in the Artist Appreciation Day
Program; or
3. Provide staff with alternate direction.
Respec fully submitted,
Edie Hylton
Community Services Director
M.
T'ud i +iWQw"fW
AGENDA CATEGORY:
COMMUNITY SERVICES COMMISSION BUSINESS SESSION: _3_
CONSENT CALENDAR:
MEETINGDATE: September 8, 2008
STUDY SESSION:
ITEM TITLE: Consideration of the 2008-2009 Community PUBLIC HEARING:
Services Marketing Plan
RECOMMENDATION:
As deemed appropriate by the Community Services Commission.
BACKGROUND AND OVERVIEW:
The Community Services Marketing Plan (Attachment 1) has been developed to
refine and improve the methods of communicating the programs, services, and
events to City residents. This plan provides the Community Services Commission
with information regarding the current number of programs and services,
cancellation rates, and marketing methods. New methods of promoting have also
been identified to reach residents. Staff has included the 2006-2007 and 2007-
2008 attendance figures (Attachment 2). This plan also is aligned and coordinated
with the Economic Development Marketing and Promotions Plan approved by City
Council.
This plan addresses the recommendation and action item in the Community
Services Master Plan to increase marketing efforts. This marketing plan seeks to
reach more residents through a variety of print and promotion methods. The key
elements of this plan are included in the 2008-2009 budget approved by City
Council on July 15, 2008.
ALTERNATIVES:
The alternatives available to the Commission are:
1. Approve the 2008-2009 Community Services Marketing Plan; or
S:\Community Services\CS Commission\CSC Meetings\2008\09-08-08\Marketing Plan 08-09.doc 17
2. Do not approve the 2008-2009 Community Services Marketing Plan; or
3. Provide staff with alternate direction.
Respectfully submitted,
Edie Hylton
Community Services Director
Attachments: 1. Community Services Marketing Plan
2. Attendance Figures
SACommunity Services\CS Commission\CSC Meetings\2008\09-08-08\Marketing Plan 08-09.doc 18
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City of La Quinta
Community Services Marketing Plan
2008 12009
Our Mission
"We facilitate active lifestyles through quality recreational and park
opportunities".
For the second year the Community Services Department has implemented a
comprehensive marketing plan with the goal to promote active lifestyles through quality
recreational opportunities.
The Community Services Marketing Plan contains specific objectives and identifies the
marketing efforts this Department plans to undertake during the fiscal year. The plan
sets out to accomplish a direct and indirect communication with residents keep them
informed of important City news and programs; and promote activities and special
events, which enhances the quality of life in La Quinta.
Currently the Community Services Department uses the following advertising delivery
systems:
Print Media
❖ LQ Magazine - A quarterly publication dedicated to the people, places,
happenings, history and future of La Quinta.
o Circulated quarterly to all households via United States Postal Service.
o Self -serve racks placed in community buildings and other areas.
o A publication of The Desert Sun / www.thedesertsun.com.
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❖ The Gem — A monthly publication from the La Quinta Chamber of Commerce
featuring the "La Quinta City Scene," including news and information directly
from the city of La Quinta.
o Circulated monthly to all households via United States Postal Service.
o Self -serve racks placed in community buildings and other areas.
o A publication of the La Quinta Chamber of Commerce /
www.lqchamber.com
❖ La Quinta Sun — This weekly, full -color newspaper is a product of the Desert
Sun and focuses on the City of La Quints.
o Circulated weekly to all households via delivery drivers.
o Self -serve racks placed in community buildings and other areas.
o A publication of The Desert Sun / www.mydesert-com/laquin
A. La Quints City Report — A quarterly publication with news and information
on exciting city projects, events, and programs.
o Circulated quarterly to all households via United States Postal Service.
o Self -serve racks placed in community buildings.
o A publication of the City of La Quinta / www.la-quinta.ore
❖ City of La Quints Calendar - The City of La Quinta produces an elegant City
Calendar every year which is mailed to residents as a special gift each
November. The calendars are created with a different theme each year that
captures the charm, beauty, and uniqueness for which La Quinta is known.
o Circulated quarterly to all households via United States Postal Service.
o Self -serve racks placed in community buildings.
o A publication of the City of La Quinta / www.la-quinta.ore
❖ La Quinta Activities Guide — This tri-annual publication contains information
on classes, programs, events, excursions, facilities, parks, golf and other City
interests.
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o Circulated tri-annually to all households via United States Postal Service.
o Self -serve racks placed in community buildings.
o A publication of the City of La Quinta / www.la_ auinta.ore.
❖ Senior Center Newsletter - A monthly newsletter that has information on
free seminars, classes, special events, movie times and listing of all the dates and
times for classes beginning that month.
o Self -serve racks at La Quinta Senior Center.
o A publication of the City of La Quinta / www.la-guuinta.ore.
❖ Themed Postcards — These bi-annual themed cards provide targeted
marketing for seasonal events and excursions.
o Circulated bi-annually to all households via United States Postal Service.
o Self -serve racks placed in community buildings.
o A publication of the City of La Quinta / www.laa __.uinta.ore.
❖ Maps — The City of La Quinta offers two stylized, full color maps. The first is a
bicycle map outlining the approved bike routes along city streets. It includes a
list of rest stops with shade, benches and drinking fountains. The second map is
for the Art in Public Places. This map shows where all of the public art is
located around the city.
o Maps are available for free — at City Hall.
o A publication of the City of La Quinta / www.laa uinta.org.
❖ Banners — The City of La Quinta uses a series of light pole banners promote
the "SHOP, DINE and PLAY" lifestyle of La Quinta.
o Over I60 banner locations.
0 6 banner designs with full color, high resolution images.
o A publication of the City of La Quints / www.la-guuinta.or¢.
o New light poles with banners will be installed at Fritz Burns Park, La
Quinta Community Park and Adams Park for additional promotions.
23
❖ Promotional Items — The City of La Quinta is very active in marketing
programs and utilizes promotional items to spread the word. This year the
Department's focus has been on Fitness and Wellness programming, so the
promotional items were selected to promote "a healthier La Quinta". Items
like: Volleyballs, Footballs, Frisbees and Beach balls are given away to encourage
play and outside activity.
o Over 8,000 giveaway items.
o Items imprinted with City of La Quinta logo, "a healthier La Quinta"
slogan and City's website address.
o A product of the City of La Quinta / www.la-quinta.orQ
❖ Flyers — The City of La Quints has created four templates for creating flyers.
Flyers are created for the following categories: Active Programs, Education,
Events and Excursions. Each template has a different color header which makes
it is easy to recognize as a City of La Quinta program.
o Self -serve racks placed in community buildings.
o A publication of the City of La Quinta / www.la-quinta.or¢.
Web Media
❖ City of La Quinta Website — The City of La Quinta website was re -designed
in 2006 to showcase the creativity and class of La Quinta. The Community
Services Department page has all of its activities listed in calendar format, news
articles, and as a listing with a direct web registration link. Links to Programs,
Facilities, Parks, Golf, Events, Excursions, Library, Museum and Senior Center
provide users with the right information in just a few clicks. Users have the
ability to view the City's parks, add comments and ratings for each one as well as
download important documents, flyers, and pictures from the city.
o www.la-quinta.orQ
24
❖ "Quail Mail" — This feature of the City's website allows users to subscribe to
the calendar and news listings. Once subscribed, users will receive email updates
from the City when new calendar and news items are posted.
o www.la-quinta.org
❖ MydeserLcom — The City of La Quinta has its own page on The Desert Sun's
website. Users can leave comments, pictures, videos, blogs and other creative
ways to communicate with each other.
o www.mydesemcom/laquinta
❖ LaQuintaCove.org — This website is maintained by the La Quinta Cove
Association — a neighborhood group that advocates for the largest neighborhood
in the City of La Quinta. Users can post news articles, promote events and
other programs, post pictures and video and blog about happenings in the
community.
o www.laquintacove.com
❖ Email blasts — The Community Services Department maintains a large email
database and sends out an email blast monthly to promote upcoming events and
programs. For a more targeted marketing approach, the City collaborates with
many non-profit service providers and their email databases to promote
activities.
o Non -Profit Service Providers include:
■ La Quinta Boys and Girls Club
■ La Quinta Chamber of Commerce
■ La Quinta Arts Foundation
■ La Quinta Historical Society
■ YMCA of the Desert
• La Quinta Cove Association
25
RECREATION PROGRAMS / SPECIAL EVENTS / EXCURSIONS
To provide adult and youth programs, sports programs and fomily oriented
activities, organize seasonal and holiday events, and develop sports, social, and cultural
excursions.
❖ Continue providing information on the City of La Quinta website by updating
and adding new content regularly, highlighting new classes and programs, and
include facility locations, maps and other information needed for increased user
participation.
❖ Maintain annual program cancellation rates of 25% or less by actively promoting
class participation using a combination of the delivery systems. (2007/2008
cancellation rate was 25%)
❖ Encourage contract instructors to actively promote their classes to increase user
participation and increase revenue.
❖ Continue to actively distribute marketing materials through the department's
extensive delivery systems. Including press releases, postcards, activity guides,
media articles, etc.
❖ Identify new programming opportunities through City partners, surveys, and
user feedback.
❖ Coordinate with City partners to promote activities and programs through word
of mouth and targeted marketing mailing lists.
❖ Continue to send out monthly e-mail blast newsletter to all households in the
RecTrac/WebTrac database.
❖ Place special event banners at selected locations to promote certain events such
as Trails Day, Holiday Events, Community Picnic and Birthday Party and Open
Air Cinemas. Banners will also be used by contractors such as the Desert YMCA
to promote programs and services.
❖ Increase Summer Golf Tour participation and retain Adult Soccer League
participation by mailing out flyers to invite past participants.
26
PARKS
OBJECTIVE To provide quality park facilities for exercise and fitness, picnicking athletics,
recreational play, canine interaction and other recreational opportunities for the residents of La
Quinta.
❖ Update the Facilities and Rentals sub -section on the City website to include a
listing of all facilities and parks, photos, their amenities, and provide information
on-line to check facility availability for rentals.
❖ Promote the use of Kaboom website to review, rate and comment on City
parks. Submitted comment and rate information can be used to align park
maintenance with objectives listed in the Community Services Master Plan.
❖ Update Activities Guide seasonally and include information of park locations,
amenities and rental information.
❖ Coordinate with La Quinta Chamber of Commerce to update the Chambers
City map to include the locations of all City parks.
❖ Identify new opportunities to promote City parks using the department's
extensive delivery systems.
FACILITY RENTALS
OBJECTIVE To provide organizations, groups, and agencies with suitable facilities and amenities
to be used for meetings, special events, and private celebrations by contracting use and
collecting established fees.
❖ Update the Facilities and Rentals sub -section on the City website to include a
listing of all facilities and parks, photos, their amenities, and provide information
on-line to check facility availability.
❖ Continue to market facility rentals by advertising in print media such as The
GEM, the La Quinta Sun, and the La Quinta Activities Guide; also market via web
media such as City website, La Quinta Cove website, and monthly department e-
mail blasts.
27
❖ Develop a tri-fold Facility Rental pamphlet which lists a description of facilities
and their amenities and provides photos of all available facilities; distribute to all
city parks and facilities and City partners.
❖ Create a listing of local non-profit agencies and distribute facility rental
information via e-mail or postal mail.
SENIOR CENTER
OBJECTIVE To provide services to the QWs senior residents such as leisure enrichment classes,
special events, and activities, facilitate low to no cost informational clinics and other support
services.
❖ Continue to provide seniors information on the City of La Quinta website by
updating and adding new content regularly, highlighting new classes, programs
and special events and provide important social service information. Educate
seniors about the website and provide instruction needed for increased online
enrollment
❖ Reduce annual program cancellation rates by 10'o by actively promoting class
participation using a combination of the delivery systems. (200712008
cancellation rate was 41 %)
❖ Continue to encourage contract instructors to actively promote their
classes/programs to increase participation and revenue.
❖ Continue to actively distribute marketing materials through the department's
delivery systems to include the senior center newsletter, press releases, activity
guides, media articles, websites, etc.
❖ Develop a new senior center newsletter template that can be mailed out to
various agencies, media outlets, and senior participants which can also be
accessible on the City of La Quints website.
❖ Identify new programming opportunities through City partners, surveys, and
user feedback.
FU
❖ Coordinate with City partners and other valley senior centers to promote
activities and programs through word of mouth and targeted marketing mailing
lists.
MUSEUM
OBJECTIVE To preserve and interpret local history in the interest of providing the community
with cultural and educational programs, including exhibits, events, lectures, and performances.
❖ Expand programming to ten or more events. Current programs include a reading
program, bus tours, First Friday live entertainment, lectures, and natural science
presentations.
❖ Continue to actively distribute marketing materials through the department's
delivery systems, including print media, radio, television, mailing lists, and
promotional materials. The Museum will promote activities through the La
Quinta Historical Society, The Bureau of Land Management, Desert Cities
School Districts, Stewards of the Fred Wolff Nature Preserve, and other local
museums.
❖ Execute the National Geographic exhibit specific promotions plan from
September — December 2008. The plan outlines methods of advertising using
our existing delivery systems as well as a number of additional resources such as:
La Quinta Chamber of Commerce lobby, website and directory, letters to all La
Quinta school principals, printed information to San Jacinto & Santa Rosa Visitor
Center, Friends of the Desert Mountains, Stewards of the Fred Wolff Bear
Creek Nature Preserve, all Coachella Valley Museums and La Quinta Library
adult and youth groups.
❖ Promote the Tea Pot exhibit in conjunction with the La Quinta Arts Foundation
utilizing the established delivery systems and La Quinta Arts Foundation
database.
29
LIBRARY
❖ Design and print a colorful bookmark which targeting interests of the local
business community.
❖ Participate in the City of La Quinta's Birthday Celebration in the park.
❖ Hold a Dia de los Ninos & Dia los Libros / Day of the Child & Day of the Book
family -focused event at the La Quinta Public Library.
❖ Update a School Profile Checklist for three La Quinta elementary schools.
❖ Outreach the Poetry Break program at a second elementary school in the
library's service area.
❖ Encourage teachers to schedule a class visit for their students at the La Quinta
Public Library.
❖ Instruct teachers at elementary schools on many ways the library databases can
be used in the classroom.
30
PROGRAMS
Ff"A YAAr
2wim
'TQT June-0
May-08
April-0
Mar-0
Feb-0
Jan-08
Dec-07
Nov-07
Oct-07
Sep-07
Au 07
July-07
Leisure Classes
80
68
1071
97
106
721
38
100
137
93
23
69
Special Events
711
425
1545
1068
170
651
592
280
1125
338
1222
568
Adult Sports
766
719
786
837
9509641
584
645
840
712
363
384
Museum
71
30
Senior Center
1. 959
1044
1535
1411
1744
1817
1052
1631
1370
827
0
623
TOTAL
Mi 2587
2286
3973
3413
2970
2918
2266
2656
3472
1970
1608
1644
Visitors •Adults G
24.. 188
53
Visitors -Youth
671
6
TOTAL
I, M4 1 2551
591
01
01
U1
01
01
0
01
0
0
0
IN Y{Nllna r
ASA Tournament
AYSO
7070 200
100
120
250
250
1200
1200
1200
1200
1200
150
Desert Chivas
60
60
60
60
Diamond Ringers
_
FC La Quints
15
15
15
30
30
15
15
Lightning Fast itch
20
20
20
So Cal Xtreme
15
15
15
15
15
LQ Sports &Youth
. G 25
25
75
75
75
ASA Tournament
0,_
AYSO
CV Competitive Baseball..
CV Rattlers
90
25
25
25
15
Desert Storm Baseball
1 0 -
LQ Heat
1i
LQ Sports & Youth
4440. 600
1000
1200
200
200
120
120
120
120
120
100
500
Pop Warner
160
160
160
200
200
So California Magic
f 0 .
LO/PD Youth Football
1 2251
225
F.C. La Quinta
Ci of Palm S rin s
FACILITY/PARK RENTALS
JCIII VI Yillaal
Church
300
300
300
225
300
300
375
300
300
375
75
375
LQ Arts Foundation
3
350
Private Pa
400
1200
800
300
800
500
800
600
500
200
400
rarn nm naa
La Quints Park
1 2= 15ul
100
200
150
50
501
2001
3501
3001
3001
501
300
Fritz Burns Park
9
350
50
50
50
120
Cove Oasis Trailhead
Civic Center
1
225L__
1 50
uV4
Multi Purpose Room
400
750
600
Church
tf
300
375
Classroom
300
200
900
1000ki
750
600
750
800
650
500
400
TOTAL
_
2010
3185
3630
18215
3335
3570
4970
4390
3855
2405
3150
TOTAL PROGRAMS t,,5177 5803 7964 21961 5370 6515 6054 7919 8056 6121 4013 5154
aemor a.enaer rra lama
Senior AcBvities
1 809
842
1178
965
1139
1231
814
1229
991
616
0
516
Senior Leisure Classes
.
150
202
357
446
605
586
238
402
379
21110
107
TOTAL
959
1044
1535
1411
1744
1817
1052
1631
1370
827
0
623
S
ounlor a.ernel Free a ces
325
273
361
333
395
262
218
293
194
296
0
360
Senior Services
Volunteer Hours 339
269
335
354
429
329
230
222
3181247
0
260
TOTAL 654
542
696
637
824
591
448
515
512
543
0
620
32
Program
FINMI Vest
At,3 June-07
May-07
April-07
Mar-07
Feb-07
Jan-07
Dec-0
Nov-0
Oct-0
Sep-06
Aug-0
July-0
Leisure Classes
...') 65
78
82
96
180
106
31
103
208
129
23
91
Special Events
594
50
4076
142
200
80
946
210
625
156
188
542
AdultSports
622
546
498
760
697
589
438
485
5241
468
740
460
Senior Center
808
1147
1338
1274
1548
1426
1026
1201
749
554
635
Total
2089
1821
5994
2272
2625
2201
2441
1999
1357
1502
1505
1728
SPORTS USER GROUPS
_ ^ .._._ n..- ..w..
ASA Toumament _
1,
AYSO
a$W 1 2501
1001
1201
1501
2001
1400
1550
1300
700
Desert Storm Baseball
Diamond Ringers
M
FC La Quinta
iS
15
15
15
15
15
LQ S orts & Youth
....
50
100
100
100
Fritz Bums Park
AYSO ....#
ASA Toumament
_ it
AYSO
U
CV Competitive Baseball
Desert Storm Baseball
0
LQ Heat
LQ Sports & Youth
.41 500
900
1100
1100
300
100
75
75
60
60
430
So California Magic
LQ/PD Youth Football
220
220
F.C. La Quints"
1 5
15
15
15
15
151
15
15
City of Palm Springs
600
FACILITY/PARK RENTALS
.,a...Qr —a...a.
Church
41 3001
3001
3751
2251
3001
3001
3751
3751
3501
4001
500
LQ Arts Foundation
350
Private PaI
SISQ,3001
5U01
8001
3001
3001
6501
2001
2001
10001
2001
3001
400
La Quints Park
450
250
400
350
250
100
150
300
600
200
250
Fritz Bums Park
100
200
50
100
Cove Oasis Trailhead
Civic Center1
150
3001
145301
1001
2001
50
50
Multi Purpose Room
1 13501
12001
19001
13001
9001
9501
650
850
1800
800
1700
1100
Church
300
300
Classroom
550
600
1100
775
600
1000
550
1400
600
350
3501350
TOTAL
J 40001
4465
_62101
191951
31651
53151
36151
46601
59201
37751
36651
3160
TOTAL PROGRAMS 65331 65751 i24751 218401 61461 78211 63561 6857 -4 5611 5474 5235
Senior Activities
653
875
962
875
1036
936
766
899
943
525
475
511
Senior Leisure Classes
155
272
376
399
512
490
?601
302
306
224
79
124
TOTAL
808
1147
1338
1274
1548
1426
1026
1201
1249
749
554
635
aen.o. �au.a. r.ee
Senior Services
; ;x 444
289
271
350
356
305
300
198
2991334
304
347
Volunteer Hours
'( 325
296
308
373
505
424
415
316
426
zggl
239
266
TOTAL
769
585
5791
7231
8611
7291
7151
5141
7251
5331
5431
613
33
T^'y 4 1wQumrw
COMMUNITY SERVICES
MEETINGDATE: September 8, 2008
ITEM TITLE: Consideration of a Sand Volleyball Court
Location
RECOMMENDATION:
AGENDA CATEGORY:
BUSINESS SESSION: _4_
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
Staff is recommending the Adams Park location for the sand volleyball court.
BACKGROUND AND OVERVIEW:
City Council directed Staff to research the costs and locations for the installation of a
Sand Volleyball Court at a park in La Quinta. Staff contacted neighboring cities and
consolidated information on construction costs and visited sites in Palm Desert with
Sand Volleyball Courts. Detail Diagrams were developed by David Evans and
Associates (Attachment 1) and the engineers estimate is $60,000. Staff toured the
City's park sites and with the help of Councilman Kirk, narrowed the possible locations
to Adams Park and the Seasons Retention Basin.
The Adams Park location is an open turf area on the southeast section of the park with
existing picnic tables and benches. The advantage for Adams Park is the location. The
disadvantage is lack of room for additional sand volleyball courts.
The Seasons Retention Basin is regarded by many residents as a park because of an
existing playground in the basin. The Seasons Retention Basin is five acres and is
managed under the Public Works Department Landscape and Lighting District. There is
a location for the volleyball court on the east end. The advantage of the Seasons
location is relief from the wind and room for additional sand volleyball courts. The
disadvantage is the neighborhood location and possible flooding during an unusual rain
event. After a rain event, it may be necessary to replace the sand in the volleyball
court.
S:\Community Services\CS Commission\CSC Meetings\2008\09-08-08\Sand Volleyball Court Location.doc 34
ALTERNATIVES:
The alternatives available to the Commission are:
1. Recommend to City Council to consider the Sand Volleyball Court to be Located
at Adams Park; or
2. Recommend to City Council to consider the Sand Volleyball Court to be Located
at the Seasons Retention Basin; or
3. Provide staff with alternate direction.
Respectfully Submitted
Edie Hylton
Community Services Director
Attachments: 1. Detail Diagrams
2. Park Location Photos
SACommunity, Services\CS Commission\CSC Meetings\2008\09-08-08\Sand Volleyball Court Location.doc 35
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ADAMS PARK LOCATION
42
ceit�v 4 4 Q9&Z
COMMUNITY SERVICES COMMISSION
MEETING DATE: September 8, 2008
ITEM TITLE: Consideration of Naming the Centre Pointe
Development Park
RECOMMENDATION:
AGENDA CATEGORY:
BUSINESS SESSION: _5_
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
As deemed appropriate by the Community Services Commission.
BACKGROUND AND OVERVIEW:
As part of the Centre Pointe Development, located at Miles Avenue and Seeley Drive, a
three acre park was constructed by the development contractor.
On August 14, 2006, the Community Services Commission began park naming
discussions for recommendation to the City Council. Staff advertised the park naming
form and criteria in the La Quinta Gem and did not receive any completed forms back.
On January 1, 2008, the park became a City facility.
On April 14, 2008 the Commission recommended that three park names be referred to
the City Council. The names in order of preference were Mountain Vista Park, Vista
Point Park and Seeley Park.
On May 20, 2008, the City Council requested that the Community Services
Commission reconsider names for the Centre Pointe Park. Council Member Sniff
recommended Larry Allen for his tremendous contributions to the City and community.
Mr. Allen was recommended by Councilman Sniff for his involvement with the City
incorporation and the participation in the City Council.
On June 19, 2008 this topic was returned to the Commission to discuss the Larry
Allen suggestion. The Commission wanted to revisit other names and requested that
staff discuss this topic with the La Quinta Historical Society. Although the Society
S:\Community Services\CS Commission\CSC Meetings\2008\09-08-08\Centre Point Park Naming.doc 44
does not meet in the summer, Mrs. Louise Neeley researched this specific location and
found that over 500 years ago it was inhabited by a large Cahuilla Village. Mrs. Neeley
indicated that over 10,000 Cahuilla Indians lived in this portion of La Quinta north to
Bermuda Dunes. Chards, shells, and fish bones were found in the diggings from this
area. Mrs. Neeley suggested that several names be considered to honor the historic
past of the area. Mrs. Neeley will be present at the meeting to discuss this information
with the Commission. Mrs. Neeley suggested several ideas for the Commission to
consider:
Cahuilla Village Park - Based on information provided by the La Quinta Historical
Society and the Aqua Caliente Indian Tribe.
Sinsimnis Park - A Cahuillan word meaning "attractive" according to the 1979 Cahuilla
dictionary.
Pioneer Park - This name recognizes the early families that homesteaded in La Quinta
including Lundbeck (1989), Marshall (1902), Burkett (1907) Sniff (1915) Clarke
(1921) and Pederson (1923). Naming the location Pioneer Park could represent those
that came to this area in the early 1900's.
Ahwalem Park -A Cahuillan word meaning "dog" was suggested by Commissioner Quill
because of the dog parks located at the site.
A plaque providing historical information could be displayed at the site to describe the
historical significance of one of these suggestions.
ALTERNATIVES:
The alternatives available to the Commission are:
1. Recommend the names originally submitted to City Council to be considered by
the City Council; or
2. Recommend a name suggested by a member of the La Quinta Historical Society
to be considered by the City Council; or
3. Provide staff with alternate direction.
Respec fully Submitted
Edie Hyl on
Community Services Director
S:\Community Services\CS Commission\CSC Meetings\2008\09-08-08\Centre Point Park Naming.doc 45
CORRESPONDENCE ITEM: 1
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TO: Honorable Mayor and Members of the City Council
FROM: Edie Hylton, Community Services Directo
DATE: August 19, 2008
SUBJECT: Community Services Department Report for July 2008
Upcoming events of the Community Services Department for September 2008:
Sept 1
*Sizzlin' Summer Serenade Evening Dance
Sept 1
Jazzercise, Senior Center
Sept 1
Tee Kwon Do, La Quinta High School
Sept 2
Zumba, Senior Center
Sept 2
*Tai Chi Traditional
Sept 2
Adobe Elements Beginner, Senior Center
Sept 3
Tap Beginner, La Quinta High School
Sept 3
Adobe Photoshop Professional, Senior Center
Sept 3
Ballet/Tap Combo, La Quinta High School
Sept 3
*Ageless Action Aerobics (Morning Exercise)
Sept 4
Ballet Beginner, La Quinta High School
Sept 4
Dance/Play/Pretend, La Quinta High School
Sept 5
**First Friday, Museum
Sept 5
*On the Ball Training Beginner (FREE Class)
Sept 5
*On the Ball Training Intermediate
Sept 8
Ballet/Jazz Combo, La Quinta High School
Sept 8
Ballroom Dancing, Senior Center
Sept 9
*Yoga for Health
Sept 9
*DIY w/Good Design (FREE Class)
Sept 9
Intermediate Belly Dance, La Quinta High School
Sept 10
**Story Time, Museum
Sept 11
Beginning Belly Dance, La Quinta High School
Sept 13
San Diego Padres Baseball Game Excursion
Sept 15
Beginning Computers, Senior Center
Sept 16
Body Sculpting, Senior Center
Sept 16
*Arthritis Self Help Program
Sept 16
*Tai Chi Beginning
Sept 17
Microsoft Word, Senior Center
m
Sept 17
Dispute Resolution Workshop, Senior Center
Sept 17
*Sketch & Draw
Sept 18
*Watercolor
Sept 18
*Fiesta Luncheon
Sept 20
Nature Walks, Bear Creek Trail
Sept 20
Georgia O'Keeffe Excursion
Sept 21
Adult Soccer League Begins, LQ Park
Sept 23
Guitar Beginner, Senior Center
Sept 23
Rock-N-Roll Blues Guitar, Senior Center
Sept 25
*Mature Driver Training
Sept 29
*Hooked on Loops
Sept 30
*Therapeutic Yoga
*Senior Center class or activity
**Museum class or activity
47
Community Services Department
Attendance Report for the Month of July 2008
Summary Sheet
Program 2008 2007 Variance Sessions Per Month
2008 2007
Leisure Classes
120
55
65
73
47
Special Events
419
568
-149
7
8
Adult Sports/ Fitness
806
384
422
46
38
Museum
31
0
31
6
0
Senior Center
853
623
230
68
60
Total
2,229
1,630
599
200
153
Museum Services
Visitors - Adults
103
0
103
21
0
Visitors - Youth
15
0
15
21
0
Total
118
0
118
42
0
Senior Services
Senior Center
199
137
62
25
28
Total
199
1371
621
25
28
Sports User Groups
La Quinta Park Use
AYSO
NO LA QUINTA
PARK FIELD USAGE DUE TO SUMMER
LQ Sports & Youth
FIELD REHABILITATION
Sports Complex
LQ Sports & Youth
500
500
0
191
15
Facility/Park Rentals
Senior Center
Private Part
300
400
-100
2
3
Church
300
375
-75
4
5
Library
Classroom
350
400
-50
7
8
Civic Center
Private Pa
0
0
01
0
0
Park Rentals
La Quinta Park
180
300
-120
3
5
Fritz Burns Park
0
0
0
0
0
Total
1,630
1,975
-345
35
36
Total Pro rams
4,176
3,712
434
302
217
Volunteer Hours
Museum
128
0
128
Senior Center
155
266
-105
Total Volunteer Hours
283
2601
23
21
Community Services Program Report for July 2008
7nnn 2no7 2008 2007
Participants
Participants
Variance
Meetings
Meetings
Leisure Classes
Bell Dancing- Beg.
8
3
5
3
3
Computers - Beg.
3
0
3
1
0
Microsoft Excel
18
0
18
5
0
Ballett Jazz
5
0
5
1
0
Zumba
40
0
40
13
0
Adobe Photoshop Pro
61
2
4
51
3
Guitar - Be .
8
12
-4
4
2
Tee Kwon Do
6
4
2
13
13
Beginning Ballet
5
3
2
4
4
Jazzercise
15
12
3
20
18
Dance, Play, & Pretend
6
19
-13
4
4
Totals
120
55
65
73
47
2098 2nn7 2008 2007
Participants I
Participants
Variance
meetings
Meetings
Special Events
San Clemente Excursion
38
45
-7
1
1
Open Air Cinema
225
330
-105
2
2
Golf Tour, Woodhaven
33
36
-3
1
1
Golf Tour, Cimmaron
31
37
-6
1
1
Golf Tour, Desert Willow
47
44
3
1
1
Golf Tour, SilverRock
45
41
4
1
1
Totals
419
533
-114
7
7
2008 2007 2008 2007
Participants
Participants
Variance
Meetings
Meetings
Adult Sports & Fitness
Open Gym Basketball
251
241
10
19
17
Fitness Center
555
143
412
27
21
Adult Soccer League *
0
0
0
0
0
Totals
806
384
422
46
38
gnna 70n7 2008 2007
Participants
Participants
Variance I
Meetings
Meetings
Museum
Lecture by BLM Staff
12
0
12
1
0
Group Tours
15
0
15
1
0
Research Requests
4
0
4
4
0
Totals
31
0
31
6
0
Communi Services Totals
1,3761
9721
404
1321
92
No Adult Soccer League during the summer to rehab La Quinta Park.
49
Monthly Revenue Report for July 2008
RA....*kd.. on..nnun - Pneili4v RnnfAn 2008 2007 Variance
Libra
$
225.00
$
3,872.50
$
3,647.50
Museum
$
-
$
-
$
Senior Center
$
2,102.50
$
2,462.50
$
360.00
Parks
$
210.00
$
170.00
$
40.00
Sports Fields
$
15.00
$
340.00
$
325.00
MonthlyFacilityRevenue
$
2,552.50
$
6,845.00
$
4,292.50
�11....161v Duvnnuo
Museum `v _ -
$
217.50
$
-
$
217.50
Senior Center
$
2,220.50
$
2,707.50
$
487.00
Community Services
$
3,955.00
$
2,209.00
$
1,746.00
La Quinta Resident Cards
$
915.00
$
1,080.00
$
165.00
Fitness Cards
$
740.00
$
400.00
$
340.00
Total Revenue
$
8,048.00
$
6,396.50
$
1,651.50
oe „e ve., rn nat<
Facilitv Revenue
$
2,552.50
$
6,845.00
$
4,292.50
Museum
$
217.50
$
-
$
217.50
Senior Center
$
2,220.50
$
2,707.50
$
487.00
Community Services
$
3,955.00
$
2,209.00
$
1,746.00
La Quinta Resident Cards
$
915.00
$
1,080.00
$
165.00
Fitness Cards
$
740.00
$
400.00
$
340.00
Total Revenue to Date
$
10,600.50
1 $
13,241.60
1 $
2,641.00
50
Senior Center Attendance
Senior Center Program Report for July 2008
Partici ation
Partici ation
Variance
Meetings
Meetings
2008
2007
zoos
2007
Senior Activities
ACBL Bride
208
100
108
5
2
Bridge, Duplicate/Social/Party
290
301
-11
15
14
Sizzlin' Summer Serenade Evening Dance
32
0
32
1
0
Monthly Birthday Party
25
21
4
1
1
Monthly Luncheon Patriot's
97
65
321
1
1
Movie Time
45
29
16
5
4
Senior Activity Total
697
516
181
28
22
Senior Leisure Classes
Arts & Crafts
9
0
9
1
0
Computer Classes
24
25
-1
11
8
Exercise
30
24
6
10
10
On the Ball Training Intermediate
14
0
141
3
0
Quilting
24
15
91
4
4
Sketch & Draw
10
0
101
2
0
Ukulele Players
38
23
151
7
4
Watercolor
7
0
7
2
0
Senior Leisure Classes Total
156
87
69
40
26
TOTAL SENIOR PROGRAMS
853
603
250
68
46
Senior Services
CAP Cool Center Program
46
35
1 18
20
FIND Food Distribution
51
-511
1
Health Screenings (memory Assessment)
11
5
61
1
1
HICAP
20
3
17
5
1
Homeowners/Renters
29
17
12
8
4
Legal Consultation
5
6
-1
1
1
Notary Services
2
0
2
1
0
Seminars - June 3
10
0
10
3
0
FREE Classes On the Ball Training:Tai Chi Intro.
53
0
53
7
0
Volunteers
23
20
3
n/a
I n/a
TOTAL SENIOR SERVICES
199
1371
62
251
28
SENIOR CENTER TOTAL
1o5z
Tao
312
93
7s
51
2008 I
2007
Variance I_
Volunteer Hours
I
_
Senior Center
_?
I 15a.5 _-
— 280
-_-105.51
Volunteer Total:
154.51_
260i -105.5
Revenue
Senior Center Revenue
j $2,220.50 ',_
$2,7o7.50—$487.010
Revenue Total:
$2,zzoso
$z,7o7.50' $as7.00-
Jul-08,
------
-- —
- —
M
Parks Activities Updates
For July 2008
Staff met with a representative of the Bureau of Land Management (BLM)
regarding trail signs to be installed at the Cove Oasis. The signs will be
installed to guide hikers through the City's property as well as BLM and
Coachella Valley Water District (CVWD) property. The BLM is supportive of
the City's efforts and will work with the City by approving the number and
locations of signs on BLM property. City staff also met with representatives
of CVWD regarding the installation of signs on CVWD property.
Staff has been in contact with the contractor who installed the fence at the
Fred Wolff Bear Creek Nature Preserve regarding some of the sections that
have separated. A letter was also sent to the contractor advising them of the
warrantee as per their contract. The contractor is working on another project
in the area and will make the Nature Preserve fence their priority.
The tennis nets were replaced at the Fritz Burns Park tennis courts. Two of
the nets required custom sizing with a minimum charge for the tailoring.
City staff and Desert Sands Unified School District (DSUSD) staff met
regarding the Needs Analysis and Rehabilitation Plan for the La Quinta Sports
Complex. The Needs Analysis and Rehabilitation Plan was conducted in an
effort to assess the Sports Complex for renovation and to better serve
DSUSD and youth sports associations. Both agencies are working together
to present the plans and estimates to the DSUSD Board and City Council.
The dates for the presentations will be known once research and
specifications are completed.
The parks landscape contractor completed landscape improvements at the
Civic Center Campus on the west side of the back parking lot for City Hall.
The improvements consisted of removing sod from the curb, installing
decomposed granite along the parking lot, and planting desert vegetation
with drip irrigation. This project is part of a series of "Green Projects" in
which the City is working with CVWD to complete demonstration projects
that are more water efficient.
53
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