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2009 03 03 CC6T# 4 44am City Council agendas are available on the City's web page @ www.la-quinta.org CITY COUNCIL AGENDA CITY COUNCIL CHAMBERS 78-495 Calle Tampico La Quinta, California 92253 Regular Meeting TUESDAY, MARCH 3, 2009 3:00 P.M. Closed Session / 4:00 P.M. Open Session Beginning Resolution No. 2009-015 Ordinance No. 464 CALL TO ORDER Roll Call: Council Members: Franklin, Henderson, Kirk, Sniff, and Mayor Adolph PUBLIC COMMENT At this time, members of the public may address the City Council on any matter not listed on the agenda. Please complete a "request to speak" form and limit your comments to three minutes. CLOSED SESSION NOTE: Time permitting the City Council may conduct Closed Session discussions during the dinner recess. In addition, persons identified as negotiating parties are not invited into the Closed Session meeting when acquisition of real property is considered. 1. CONFERENCE WITH CITY'S REAL PROPERTY NEGOTIATOR, DOUGLAS R. EVANS, PURSUANT TO GOVERNMENT CODE SECTION 54956.8 CONCERNING POTENTIAL TERMS AND CONDITIONS OF ACQUISITION AND/OR DISPOSITION OF REAL PROPERTY FOR THE FOLLOWING: City Council Agenda 1 March 3, 2009'"' Jjl' 001 PROPERTY OWNERS/NEGOTIATORS: TURNER DEVELOPMENT, RUSTY TURNER - APN 767-220-004; MAJESTIC RANCH, RON HAKAKIAN - APNs 767-230-001, -002, AND -003; COACHELLA VALLEY UNIFIED SCHOOL DISTRICT, CAREY CARLSON - APN 767-220-031; DEBONNE PROPERTIES, BERNARD DEBONNE — APNs 764-090-001, 764-130-003, -004, -006 AND 767-360-009; CANYON RIDGE (LAING LUXURY HOMES), MARK KLEINMAN - APN 643-090-024; AND LAWRENCE M. CHANK — APN 604-460-045. RECESS TO CLOSED SESSION RECONVENE AT 4:00 P.M. 4:00 P.M. PLEDGE OF ALLEGIANCE PUBLIC COMMENT At this time members of the public may address the City Council on any matter not listed on the agenda. Please complete a "request to speak" form and limit your comments to three minutes. CONFIRMATION OF AGENDA PRESENTATIONS 1. PRESENTATION OF THE LA QUINTA LIBRARY QUARTERLY REPORT FOR OCTOBER THROUGH DECEMBER 2008. WRITTEN COMMUNICATIONS — NONE APPROVAL OF MINUTES 1. APPROVAL OF MINUTES OF FEBRUARY 17, 2009. 0. City Council Agenda 2 March 3, 2009 002 CONSENT CALENDAR NOTE: Consent Calendar items are considered to be routine in nature and will be approved by one motion. 1. APPROVAL OF DEMAND REGISTER DATED MARCH 3, 2009. 2. APPROVAL OF PERSONNEL POLICY CHANGES REGARDING SECTION 7.35 DISABILITY LEAVE AND SECTION 14.15.5 VACATION LEAVE TRANSFER POLICY. 3. ACCEPTANCE OF A GRANT OF EASEMENT AND AGREEMENT FOR PUBLIC UTILITY PURPOSES FROM SHEA LA QUINTA, LLC, A CALIFORNIA LIMITED COMPANY FOR TRACT MAP 30023-1. 4. ACCEPTANCE OF HIGHWAY 111 STREET IMPROVEMENTS FROM ADAMS STREET TO JEFFERSON STREET, PROJECT NO. 2001-07A, AND APPROVAL OF CONTRACT CHANGE ORDER NO. 7. 5. APPROVAL TO EXCUSE COMMISSIONER ALLAN WILBUR'S ABSENCE FROM THE FEBRUARY 19, 2009, HISTORIC PRESERVATION COMMISSION MEETING. BUSINESS SESSION 1. CONSIDERATION OF AN ORDINANCE AMENDING SECTION 2.70.010 OF THE LA QUINTA MUNICIPAL CODE RELATING TO THE INVESTMENT ADVISORY BOARD. A. TAKE UP ORDINANCE BY TITLE AND NUMBER ONLY AND WAIVE FURTHER READING B. INTRODUCE ORDINANCE NO. ON FIRST READING 2. CONSIDERATION OF MARKETING FIRMS TO PROVIDE PROFESSIONAL MARKETING SERVICES IN FISCAL YEAR 2009/2010. A. MINUTE ORDER ACTION STUDY SESSION 1. DISCUSSION OF LA QUINTA MUNICIPAL CODE SECTION 9.160.060 - PERMITTED TEMPORARY SIGNS. City Council Agenda 3 March 3, 2009� REPORTS AND INFORMATIONAL ITEMS 1. ANIMAL CAMPUS COMMISSION (FRANKLIN) 2. BOB HOPE CHRYSLER CLASSIC AD -HOC COMMITTEE 3. CITY COUNCIL AD HOC COMMITTEE REPORTS 4. CVAG COMMITTEE REPORTS 5. CHAMBER OF COMMERCE WORKSHOP/INFORMATION EXCHANGE COMMITTEE (KIRK) 6. C.V. CONSERVATION COMMISSION (SNIFF) 7. C.V. MOSQUITO AND VECTOR CONTROL DISTRICT (ROBERT COX) 8. C.V. MOUNTAINS CONSERVANCY (KIRK) 9. C.V.W.D. JOINT WATER POLICY COMMITTEE (ADOLPH) 10. FRIENDS OF DESERT MOUNTAINS (KIRK) 11. IID ENERGY CONSUMERS' ADVISORY COMMITTEE (FRANKLIN) 12. JACQUELINE COCHRAN REGIONAL AIRPORT AUTHORITY (FRANKLIN) 13. LEAGUE OF CALIFORNIA CITIES (HENDERSON) 14. PALM SPRINGS DESERT RESORT COMMUNITIES CONVENTION & VISITORS AUTHORITY (HENDERSON) 15. PALM SPRINGS INTERNATIONAL AIRPORT COMMISSION (NANCY DORIA) 16. RIVERSIDE COUNTY FREE LIBRARY ADVISORY COMMITTEE (DIANE GUNN) 17. RIVERSIDE COUNTY TRANSPORTATION COMMISSION (HENDERSON) 18. SANTA ROSA/SAN JACINTO NATIONAL MONUMENT ADVISORY COMMITTEE (HENDERSON) 19. SUNLINE TRANSIT AGENCY/SUNLINE SERVICES GROUP (ADOLPH) 20. COMMUNITY SERVICES COMMISSION MINUTES DATED JANUARY 12, 2009 21. INVESTMENT ADVISORY BOARD MINUTES DATED JANUARY 14, 2009 DEPARTMENT REPORTS 1. CITY MANAGER A. RESPONSE(S) TO PUBLIC COMMENTS B. UPDATE ON CONSTRUCTION AND DEMOLITION PILOT PROGRAM 2. CITY ATTORNEY 3. CITY CLERK 4. BUILDING & SAFETY DEPARTMENT REPORT - NONE 5. COMMUNITY SERVICES DEPARTMENT REPORT - NONE 6. FINANCE DEPARTMENT REPORT - NONE 7. PLANNING DEPARTMENT REPORT - NONE 8. PUBLIC WORKS DEPARTMENT REPORT - NONE 9. POLICE DEPARTMENT REPORT - NONE 10. FIRE DEPARTMENT QUARTERLY REPORT - NONE City Council Agenda 4 March 3, 2009 MAYOR'S AND COUNCIL MEMBERS' ITEMS — NONE RECESS TO REDEVELOPMENT AGENCY MEETING RECESS TO 7:00 P.M. NO PUBLIC HEARINGS ARE SCHEDULED, THEREFORE, THE CITY COUNCIL WILL ADJOURN AND NOT RECONVENE AT 7:00 P.M. UNLESS THERE ARE ITEMS FROM THE AFTERNOON SESSION THAT HAVE NOT BEEN CONSIDERED. 7:00 P.M. PUBLIC COMMENT At this time members of the public may address the City Council on any matter not listed on the agenda. Please complete a "request to speak" form and limit your comments to three minutes. PRESENTATIONS — NONE PUBLIC HEARINGS — NONE ADJOURNMENT The next regular meeting of the City Council will be held on March 17, 2009, commencing with closed session at 3:00 p.m. and open session at 4:00 p.m. in the City Council Chambers, 78-495 Calle Tampico, La Quinta, CA 92253. City Council Agenda 5 March 3, 2009 �J' 006 DECLARATION OF POSTING I, Veronica Montecino, City Clerk of the City of La Quinta, do hereby declare that the foregoing agenda for the La Quinta City Council meeting of March 3, 2009, was posted on the outside entry to the Council Chamber at 78-495 Calle Tampico and on the bulletin boards at 51-321 Avenida Bermudas and 78-630 Highway 1 1 1, on February 27, 2009. DATED/ February 27, 2009 VERONICAONTECINO, City Clerk City of La uinta, California Public Notices The La Quinta City Council Chamber is handicapped accessible. If special equipment is needed for the hearing impaired, please call the City Clerk's Office at 777-7103, twenty- four (24) hours in advance of the meeting and accommodations will be made. If special electronic equipment is needed to make presentations to the City Council, arrangement should be made in advance by contacting the City Clerk's Office at 777- 7103. A one (1) week notice is required. If background material is to be presented to the City Council during a City Council meeting, please be advised that eight (8) copies of all documents, exhibits, etc., must be supplied to the City Clerk for distribution. It is requested that this take place prior to the beginning of the meeting. Any writings or documents provided to a majority of the City Council regarding any item on this agenda will be made available for public inspection at the City Clerk counter at City Hall located at 78-495 Calle Tampico, La Quinta, California, 92253, during normal business hours. City Council Agenda 6 March 3, 2009 006 PRESENTATION: / La Quinta Public Library Quarterly Report October 2008—December 2008 Circulation The La Quinta Public Library circulated 50,364 items in the Second Quarter of 2008-2009. During this three month period the library was open 513 hours with an average hourly circulation of 98 items. 56% of the circulation was for adult materials, 3% teen and 41 % children. Door Count This quarter 41,282 people visited the library to check out materials, read newspapers and magazines, utilize the Internet service, attend programs, and purchase books from the Friends of the Library Book Store. New Borrowers In the period between October 1 and December 31, the staff issued 904 new library cards. 93 or approximately 10% of these cards were for "Internet Only" (Internet Only library cards are issued to tourist and short-term visitors who use the library computers to connect with work, family, or to check travel arrangements). Public Computer Usage During this quarter, 9,444 computer sessions were logged on the library's 28 public access computers. Programming A Preschool Storytime for children 3 yz to 5 years old was held seven Tuesday mornings during the quarter. A total of 245 children attended. A weekly On -the -Lap Storytime for parents with babies and toddlers was held prior to the Preschool Storytime. Seven programs were attended by 313 participants. Our nighttime story program targets the working family looking for a literature - based program that fits into their busy schedule. Five programs were presented with 95 participants. The La Quinta Library Book Discussion Club for adults met the first Monday of each month this quarter. The three monthly programs were attended by a total of 21 people. A No School Today Program is a special activity on holidays when the library is open and schools are closed. In November, 22 children attended our first GIS (Geographic Information Systems) Day and in December 48 parents and children participated in our Celebration of Winter event. .,...0 00 La Quinta Public Library Quarterly Report October 2008—December 2008 Volunteers During this quarter 44 volunteers donated 446 hours of time. Volunteers worked in the book store, shelved returned books in the library, helped with programs, and performed a myriad of other tasks in the library. In addition to our regular volunteers nine mothers and daughters from National Charity League help with our special programs. Friends of the Library The La Quinta Friends of the Library continue to offer support in all areas. In addition to their regular support, the Friends contributed $1,000 to the City of La Quinta to help with the cost of art panels for the Storyroom. Special Monthly Events In November, the Friends of the Library began a new program series called An Evening with Friends. An audience of 130 people enjoyed a Celtic music performance in November. In December the author James Oliver Goldsborough spoke to 36 people, his largest library audience ever. This series will continue through April and offer a variety of different performances. Outreach to Schools The library offered a Poetry Break in 20 classes at Adams Elementary School. This special outreach program uses poems as the vehicle and allows staff to promote library services and increase library visibility in the community. The library made presentations to all of the third grade classes at Truman Elementary School and participated in a "Reading Rally" where guest readers shared favorite books with students. In addition to taking the library message into the schools, nine school groups came to the library. These groups represented the preschool and all first and second grade classes from Adams Elementary School. n...0:- 008 Estimated La Quinta Library Expenditures October 1 — December 31, 2008 Library Contract Expenditures LSSI Expenditures $119,576* Library Materials 19,280 Share of Databases 20.051 $158,907 Selected County Expenditures Personnel $2,944 Insurance - Memberships 85 Miscellaneous Expense 7,280 Accounting Costs 12 Travel and Conference 130 County Support Services 45,591 $56,042 TOTAL LA QUINTA EXPENDITURES $214,949 «••Q . 009 cF` OF Tt�'94 COUNCIL/RDA MEETING DATE: March 3, 2009 ITEM TITLE: Demand Register Dated March 3, 2009 RECOMMENDATION: Approve Demand Register Dated March 3, 2009 BACKGROUND: Prepaid Warrants: 81661 - 81702) 81703 - 81728) Voids} Wire Transfers} P/R 35641 - 35652) P/R Tax Transfers} Payable Warrants: 81729 - 81867) FISCAL IMPLICATIONS: Demand of Cash - City Demand oof�ICash -RRDA John M. Falconer, Finance Director 254,386.99 33,000.49 (6,390.50) 435,360.01 222,835.72 60,072.57 1,548,064.63 $2,547,329.91 $ 2, 515, 478.70 $31,851.21 AGENDA CATEGORY: BUSINESS SESSION CONSENT CALENDAR STUDY SESSION PUBLIC HEARING »,'' 010 CITY OF LA QUINTA BANK TRANSACTIONS 02/11/09 - 02/24/09 02/10/09 WIRE TRANSFER - LANDMARK 02/18/09 WIRE TRANSFER - LANDMARK 02/20/09 WIRE TRANSFER - ICMA 02/20/09 WIRE TRANSFER - PERS 02/20/09 WIRE TRANSFER - TASC $183,901 63 $170,580.36 $18,981.60 $60,652.72 $1,243 70 TOTAL WIRE TRANSFER OUT $435,360.01 -a...^ O i l H m P 1 01f1 I 4(1 O O O O O n O O M O O \ r YJ 1 p p q H o 0 0 o ul o o m e o O 1 W F I O O q V P m 1I1 1[1 W r III 1[1 m If1 1I1 0 1 x0 I M m V n n r b r n N r r W N I U f I[1 1 O O O M P b W O (� W I 1 > > > a z on oz H 1 WIXC W ao a mw X. zz IXI r or. > r< W I 0 0 0 0 O e 0 0 1(m CID 0 0 0 0 0 0 0 0 N m V M r 0 0 0 0 M M 0 0 0 0 O 1 \ I 00 00 If11f mm I -I. 00 00 00 00 oM-I=M 00 00 mm o0 00 U W U 1 U 1 U m I m m o o O O V Lf V V P P m m I111f1 I!1 Itl 1[1 m H b m N r If1 I[1 Ifl Ifl m m Uf I[1 Ifl M' Q IZHI rr eo NNNb MM mm VV rr rr nn mbl[lbb rr rr NN rn rr I ap 1 mm NN V MM II m PP OHM b OO I � I 1 H O I r2 I K W 1 Z 1 O O MMM O O O O Pbrb e O O O O o M MMM N N o o HooH o 0 o e o 1• M MMM M M 1I1 Ifl V V V V H O H H W m o1[I 1[1 m 2 Z 1 b Itl m I[1 H .+ b M MItl MLn N Ill M m b > 0 1 V V VVV V V V V V V VVVV V V ••� V V Z 01 U 1 .� M NNN H H H V 1111[1 If1 .� O H H Y U 1 O e m oO O O O O O O O O O O O O Z I a 1 e O MO O O O MQQO O O O O O Q b H MMM N N b M M nMM1l1 M V O M b m y O O 000 O O O O O O 0000 O O O O e m rl rl r^I .. r4 r1 rl rl r1 H H H H H rl rl .•I •Y rl I 1 W I 1 W 0 N H U W m P PPP P P P P P P PPPP P P P P P 1• O O 000 O O O O O O o00e O O O O O O O 000 e O O O O O 0000 O O O O O Y N N NNN N N N N N N NNNN N N N N N U I W \ \ \\\ \ \ \ \ \ \ \\\\ \ \ \ \ \ W I f P M 000 M M M M M M MMMM M M M M M 2 r Q H r1 rl rl rl .r H rl r1 H H .y rn r1 .y U I O \ \ \\\ \ \ \ \ \ \ \\\\ \ \ \ \ \ P NNN N N N N N N NNNN N N N N N W O O 000 O O O O o O 0000 O O O O O J m a r IoZ a I a �LL 1 m z Z 1 C I In P mPm b b P P rmPb O O O M O I W m H O M M b b b b Itl Ifl V V V b b b 1I1 b b O 1 x0 I b M bnn r r r n r n rrrr r n r n n U 1 UZ I O N NNN N N N N N N NNNN N N N N N U 1] O O 000 O o O O O O OOoo O O O O O ¢ t o e o 000 0 o e o 0 0 000e o 0 0 0 0 1> H Q ❑ a J 6 Q W W 2 a r r M W J 2 W 3 W W J J z H r a z y z z m i o M H a o W a a a o 1' W O H ❑ J 2 f L Y 1' J H K J J W H O Q - 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K W w W K1 fp K C as wOco 1 1 .. 059 I , �¢ � u77 5 GF`y OF I'KF'� COUNCIL/RDA MEETING DATE: March 3, 2009 ITEM TITLE: Approval of Personnel Policy Changes Regarding to Section 7.35 Disability Leave and Section 14.15.5 Vacation Leave Transfer Policy AGENDA CATEGORY: BUSINESS SESSION: CONSENT CALENDAR: STUDY SESSION: PUBLIC HEARING: RECOMMENDATION: Approve the changes to Personnel Policy Section 7.35 Disability Leave and Section 14.15.5 Vacation Leave Transfer Policy as set forth below. FISCAL IMPLICATIONS: The costs to the City can only be determined on a case -by -case basis as future employees take disability leave. CHARTER CITY IMPLICATIONS: None. BACKGROUND AND OVERVIEW: Pursuant to Council direction after the February 3, 2009 Closed Session meeting, staff met with the La Quinta City Employees' Association, and they are supportive of the proposed policy changes. The City's current policy language regarding disability leave is inconsistent with the practices of a number of other cities and agencies in the Coachella Valley. The current policy dictates that an employee's participation in the health insurance plan is terminated once they have exceeded the Family Medical Leave Act (FMLA) designated 12-week disability leave period (even if they still have accrued leave on the books), and the employee is given the option of paying for their own health care premiums, or "self -paying," just as occurs upon termination or retirement through Consolidated Omnibus Budget Reconciliation Act (COBRA). »..� 060 Staff surveyed other Coachella Valley cities and agencies, and a majority of them continue to pay the employee's medical premium after the expiration of the 12-week FMLA disability leave if the employee is "continuing to use accrued leave or is on 'paid status."' COBRA continuation of medical benefits is offered once all accrued leave is exhausted at most of the other Coachella Valley cities and agencies. Changes to the Disability Leave Policy (Attachment 1) will permit payment of full or partial health benefit premiums beyond the 12-week period as long as an employee still has time on the books (or is using accrued leave, whether their own or that donated through our Vacation Leave Transfer Policy). Adoption of this change to the disability policy will also effectuate a similar change to the Vacation Leave Transfer Policy (Attachment 2) to keep the language in the two policies consistent. In addition, both policies will be changed to reflect the handling of the employee's medical benefit premiums (once the 12-week FMLA leave period has expired) if the employee elects to "stretch" or not use their full accruals while out on disability leave. If the employee uses at least %: (50%) of the accrued leave needed to receive a full paycheck, their full medical benefit premiums will continue to be paid by the City. If the employee uses less than '/2 of the accrued leave needed to receive a full paycheck, the employee would be responsible for paying the full premium. FINDINGS AND ALTERNATIVES: The alternatives available to the City Council include: 1. Approve the changes to Personnel Policy Section 7.35 Disability Leave and Section 14.15.5 Vacation Leave Transfer Policy; or 2. Do not approve the changes to Personnel Policy Section 7.35 Disability Leave and Section 14.15.5 Vacation Leave Transfer Policy; or 3. Provide staff with alternative direction. Respectfully submitted, Bret Plumlee, Assistant City Manager — Management Services 061 Approved for submission by: Thomas P. Genovese, City Manager Attachments: 1 . Red -lined version of Disability Leave Policy 2. Red -lined version of Vacation Leave Transfer Policy 062 ATTACHMENT 1 7.35 DISABILITY LEAVE: Full time and part time (in excess of 30 hours per week) employees may be eligible for disability leave from the City for non -industrial illness or injury of a significant nature which would not be covered by the terms of Section 14.20, Sick Leave or Section 7.25, Family and Medical Leave; although these leaves may run concurrently with disability. Disability leave requires that the employee's attending physician certify that the employee is physically unable to work and indicate the estimated length of leave necessary. During said disability leave, the employee has the option of using accrued sick leave, vacation, compensatory time -off or administrative leave allowances, as well as disability pay, and thus, continuinge to receive full pay. City pay will cease when all accrued allowances have been used and the employee will receive only disability pay. When an employee is on disability leave, the City shall continue its share of payment for insurance benefit premiums (i.e., health, life, AD&D, disability, vision and dental) for the employee and dependents. The City's continuation of payment of PERS retirement contributions is dependent upon the disability plan in effect at the time the disability leave is requested. Vacation time, sick leave, administrative leave, and holidays shall not accrue during a disability leave unless the employee is continuing to receive their full customary pay by utilizing accrued sick leave, vacation, compensatory time -off or administrative leave allowances. If an employee elects to receive pay for less than their full customary pay, employee benefits (other than the insurance benefits listed above) shall be pro -rated. If an employee's disability leave exceeds twelve (12) workweeks and the employee is not on paid status by virtue of continuing to utilize at least half (50%) of the hours needed per pay period to receive a full paycheck through the use of their accrued sick leave, vacation compensatory time -off or administrative leave allowances, or leave donated under the Vacation Leave Transfer Policy referred to in Section 1415.5 of these Personnel Policies;= participation in the group health insurance plan shall terminate unless the employee elects to retain said coverage at the employee's expense. If the employee uses less than 50% of the hours needed per pay period to receive a full paycheck. their participation in the group health insurance plan shall terminate unless the employee elects to retain said coverage at the emplovee's expense. This coverage shall be available under the same requirements and restrictions of the COBRA Continuation as provided by the City's health insurance carrier. If an employee takes a disability leave while on probation, the probationary period shall be extended the same length of time as the disability leave. Any extension of the probationary period shall not be perceived as casting aspersions on any employee, but rather as a way to more accurately monitor employee performance. Before returning to work following a disability leave of absence, the employee shall submit verification from their attending physician stating that the employee is able to return to work. Unless the leave is otherwise extended, the employee shall be required to return to work full-time. ••. ^ 063 Upon expiration of the approved leave, the employee shall be reinstated to their former position or to a comparable one if the former position is abolished during the period of leave and the employee would otherwise not have been laid -off. The comparable position is one having similar terms of pay, location, job content and promotional opportunities. Failure to return to work after the authorized leave causes the employee to have no reinstatement rights. The City will hold a position available for an employee on disability leave for up to twelve (12) workweeks. Beyond that length of time, the City may, at its sole discretion, elect to permanently replace the employee. The actual terms and benefits of the City's disability leave are governed by the disability insurance program in effect at the time the disability leave is requested. Benefits are subject to change at any time by the City. Employees should inquire about disability leave through the office of the Employee Relations Officer. »..� _ 0 6 4 ATTACHMENT 2 14.15.5 Vacation Leave Transfer Policy (VLTP): The conditions for participation in the Vacation Leave Transfer Policy (VLTP) are as follows: A. If a full-time permanent City employee has been granted leave under the Family and Medical Leave Act of 1993, which is for a period of up to twelve (12) weeks, and the employee has exhausted all earned leave credits — sick, vacation, administrative, compensatory (comp) time, and holiday credits, due to injury or illness of himself/herself or an immediate family member, the employee can request approval to take part in the VLTP, wherein fellow employees can donate vacation leave or comp time to enable employees in these situations to continue to receive their regular pay. An employee is eligible to participate in the VLTP when he/she has been employed at least 12 months, completed their probationary period, and worked for at least 1,250 hours during the 12- month period immediately preceding the request for VLTP. B. To participate in the VLTP, a request must be submitted specifically on the VLTP Request Form to the department head and then to the Employee Relations Officer (ERO) for approval of donated vacation leave or comp time from fellow employees. Any appeal or a denial of a request to participate in the VLTP will be resolved by the City Manager. The decision of the City Manager shall be final, not grievable and not subject to further appeal. C. The ERO shall manage all aspects of the VLTP. D. If a request for donated vacation leave or comp time is approved by the ERO, a notice will be posted informing City employees of the particular employee in need of donation assistance through the VLTP. E. Any employee wishing to contribute vacation leave or comp time must sign an authorization form specifying the employee to which the donation will be made and acknowledging that the donation is irrevocable. F. The application rate of an employee's vacation leave or comp time donation will be on an hour -for -hour basis with no adjustment for dollar value. G. All donations will be voluntary and confidential. H. Except for the notice and memorandum notifying employees of a specific employee's sick leave need, no City employee may solicit donations from any other employee. (General discussion of voluntary donation versus solicitation at La Quinta City Employees Association meetings is exempted.) I. No supervisor shall make work -place decisions based on any employee's participation or non -participation in the VLTP. J. The City Finance Department (Finance) will set up a trust account for all approved employee vacation leave or comp time donation request in the requesting 065 employee's name, into which each donating employee's vacation leave or comp time will be placed. K. Employees on VLTP shall be paid at regularly scheduled City pay periods from the trust account Finance establishes. The amount of payment shall be the total monetary amount of vacation leave or compensation time donated up to a maximum of 100% of employee's regular pay, less: (1) any disability benefit offered through the City, Worker's Compensation Benefit, or Medicare amounts the employee is receiving during the pay period, and (2) regular taxes. L. Per the Federal Family Medical Leave Act (FMLA), group health insurance coverage and other negotiated benefits must be provided to all employees while on the VLTP, as long as the employee's total FMLA and VLTP time does not exceed twelve (12) working weeks. Thereafter, if the employee is not on paid status by virtue of continuing to utilize at least half (50%) of the hours needed per pay period to receive a full paycheck through the use of their accrued sick leave vacation, compensatory time - off, administrative leave allowances, or leave donated under this Section 14.15.5. the employee will be required to personally fund this benefit if the employee wishes to retain it. If the employee uses less than 50% of the hours needed per pay period to receive a full paycheck through the use of their accruals the employee will be required to personally fund their medical premium pavments if the employee wishes to retain group health insurance coverage. M. Attendance and Payroll records of employees on VLTP shall denote a "DL," standing for Donated Leave, for time paid to employee while on this program. N. No sick leave, vacation leave, holiday credits, administrative leave, comp time, deferred comp, PERS or any other applicable benefits shall accrue to receiving employee for any hours provided to donee through the VLTP. O. Vacation leave donations or comp time shall in no way affect or modify the receiving employee's employment status with the City, nor shall it affect or modify the application of applicable City policies, rules and ordinances. P. Employees on VLTP who remain on an authorized unpaid leave of absence after FMLA is exhausted may continue to receive assigned donated vacation leave and comp time from other regular City employees until the employee returns to work, is terminated, or meets the maximum hours under Section U, below. Q. Availability of donated vacation leave or comp time shall in no way delay or prevent the City from taking action to medically separate or disability -retire an employee. R. Employees on VLTP may use accumulated donated vacation and comp time, in accordance with Personnel Policy 14.20.1 (Use of Sick Leave), after returning to work. 066 S. The recipient employees must be unable to work in any capacity as a result of a serious injury or illness to the employee or a member of their immediate family. T. The total amount of hours donated to any individual shall not exceed two hundred forty (240) hours in any calendar year. U. Only the recipient employees for whom the VLTP has been established may receive donated hours from said plan. Such donated hours will be added to the employee's sick leave balance, as needed. V. The plan will be administered so that hours will be used only as needed and in the order donated. (Section 14.15.5 revised JanuarvOeteber, 20029) "••J. 067 fie"/' 44a" COUNCIL/RDA MEETING DATE: March 3, 2009 ITEM TITLE: Acceptance of a Grant of Easement and Agreement for Public Utility Purposes from Shea La Quinta, LLC, a California Limited Liability Company for Tract Map No. 30023 - 1 RECOMMENDATION: AGENDA CATEGORY: BUSINESS SESSION: CONSENT CALENDAR: 3 STUDY SESSION: PUBLIC HEARING: Acceptance of a grant of easement and agreement for public utility purposes from Shea La Quinta, LLC, a California Limited Liability Company for Tract Map No. 30023 - 1, subject to any minor modifications approved by the City Attorney. FISCAL IMPLICATIONS: None. CHARTER CITY IMPLICATIONS: None. BACKGROUND AND OVERVIEW: Shea Trilogy at La Quinta is located south of Avenue 60, north of Avenue 62 and between Madison Street and Monroe Street (Attachment 1). The developer retained Lot 152 on Tract Map No. 30023-1 for "the sole use of ourselves, successors, assignees and owners within this map". A grant of easement/pipeline was thereupon granted to the Coachella Valley Water District for an existing irrigation lateral number 123.45 traversing said Lot 152 in a north to south direction. 1111 1•�� The remainder of Lot 152 to the east and west of the easement/pipeline was then included in Lot Line Adjustment 2008-492 and 2008-494 and approved by the City of La Quinta. Originally, a 15-foot public utility easement (PUE) was granted along and adjacent to all private streets in Tract Map No. 30023-6; however, the 15-foot PUE was not dedicated along and adjacent to Lot 152 along Rustic Canyon Drive when Tract Map No. 30023-1 was recorded. The developer has requested to effectuate said 15-foot PUE along Lot 152 of Tract Map No. 30023-1 at this time. City staff has reviewed the documents (Attachment 2) and find them technically correct and supportive of the aforementioned Lot Line Adjustments. FINDINGS AND ALTERNATIVES: The alternatives available to the City Council include: 1. Accept a Grant of Easement and Agreement for public utility purposes from Shea La Quinta, LLC, a California Limited Liability Company for Tract Map No. 30023 - 1; or 2. Do not acceptance a Grant of Easement and Agreement for public utility purposes from Shea La Quinta, LLC, a California Limited Liability Company for Tract Map No. 30023 - 1; or 3. Provide staff with alternative direction. Respectfully submitted, nothy R. ass .E. blic Worko irec /City Engineer Approved for submission by: Thomas P. Genovese, City Manager Attachments: 1. Vicinity Map 2. Grant of Easement and Agreement with Exhibits A thru C 1.' ATTACHMENT 1 VOWY MAP NTS lIT LINE 070 ATTACHMENT 2 RECORDING REQUESTED BY AND RETURN TO: City of La Quints , P.O. Box 1504 78-495 Calle Tampico La Quints, CA 92247-1504 Attu: City Clerk APN 764-28M7 (Space Above For Recorders Use) Exempt recording fee pn mmm to GovL Code § 6103. 81�i1` a c_\11 !1: ' ' u1a�Yli PUBLIC UTILITY EASEMENT THIS GRANT OF EASEKENT AND AGREEMENT (hereinafter referred to as the "Agreement') is made this 71 day of g 2009, by hem Olrh % LLC. a C fomia Limited Liability (hercingtat ref xred to as the "Grantor"). A. WHEREAS, Grantor is the legal owner of a fee interest in certain real property located in the County of Riverside, State of California, commonly known as Parcel "B" of LLA 2008-492 and Parcels "A" and "B" of LLA 2008-494, La Quints, California, which property is more particularly described in the attached Exhibit C (incorporated by reference herein) (hereinafter referred to as the "Property"); and B. WHEREAS, Grantor desires to grant to the City of La Quints, a California municipal corporation and charter city (the "City"), an exclusive, perpetual and irrevocable easement in, on, under -and across a portion of the Property described in Exhibit A and depicted in Exhibit B (both of which are incorporated herein by this reference) for utility purposes and ancillary uses; and UT!74 NOW, THEREFORE, Grantor and City agree as follows: 1. GRANT' DESCRIPTION OF EASEMENT AREA Grantor grants the City an easement for the purposes listed below on that portion of the Property described on Exhibit A and depicted in Exhibit B (the `Basement Area'). 2. PURPOSE. The easement is for an exclusive, perpetual and irrevocable easement in, on, under and across the Easement Area for utilitypuuposes and ancillary uses. 3, DECLARATION OF RESTRICTIONS. Grantor shall retain all normal rights and incidents of ownership of the underlying fee interest in the Property not inconsistent with -1- 071 this Agreement. Grantor shall not be bound to undertake any supervision or maintenance of the Easement Area to provide for the public purposes hereunder. Grantor must relocate any utilities or other encumbrances located within the Easement Area at Grantor's sole Cost and expense if requested by City for use of the Easement Area. Grantor shall be responsible for any hazardous materials or contaminants located in the Easement Area prior to the date of this Agreement. 4. DURATION• SUCCESSORS AND ASSIGNS; RUNS WrM THE LAND. Tins Agreement shall be binding upon the owner and the heirs, assigns or successors in interest to the Property described above in perpetuity and shall not expire. This Agreement and terms, conditions and restrictions shall run with the land and be binding on the heirs, assigns and successors of the Grantor in the manner provided for herein. S. TAXES AND ASSESSMENTS. This Agreement, easement and restrictions shall be deemed to constitute a servitude upon and burden to the Property within the meaning of Section 3712(d) of the California Revenue and Taxation Code, or successor statute, which survives a sale of tax -deeded property. 6. COUNTERPARTS. This Agreement may be executed in one or more counterparts, which, taken together, shall constitute one complete and enforceable agreement. [Signatures Contained On Following Page] -2- 072 Executed this day of 2009, at La Quints, California "Grantor" Shea La Ouinta. LLC. Liability Company By- Uhich Sauarbre� Its: Assistant S PerryDevlin Its: Assistant Secretary "City" CITY OF LA QUINI'A, a California municipal corporation and charter city Ey. Thomas P. Genovese City Manager Attest: Veronica J. Montecirm, CMC, City Clerk APPROVED AS TO FORM RUTAN & TUCKER, LLP M. Katherine Jenson CityAttorney -3- ,,,.0. Ol3 STATE OF CALIFORNIA ) COUlaY OF 751GGdCl��i ss. On i91 b re me, public, person ty appeared on the basis of satisfactory evidence to be the pert within instrument and acknowledged me that authorized capaa ies , and that by 1/their si the entity upon behalf of which thepersonacted, Nobetyn E. Salazar -Notary Pabftc � a notary 5 _ 7�,- /! . , who proved to me iI whose name(s)Aare subscnW to the /qw&ey executed�e same in jxis/*/their ptatur s) on the instrument the person(s), or I certify under PENALTY OF PERJURY under the laws of the State of Califomia that the foregoing paragraph is true and correct STATE OF CALIFORNIA ) as. COUNTY OF ) On before me, a notary public, personally appeared who proved to me on the basis of satisfactory evidence to be the person(s) whose name(s) is/are subscribed to the within instrument and ackmowledged to me that he/she/they executed the same in his/her/their authorized capacity(ies), and that by his/her/their signature(s) on the instrument the person(s), or the entity upon behalf of which the person(s) acted, executed the instrument. I certify under PENALTY OF PERJURY under the laws of the State of Califomia that the foregoing paragraph is true and correct. WITNESS my hand and official seal. Signature (Sean A- •...o 074 EXHIBIT "A" (LEGAL DESCRIPTION OF EASEMENT AREA ATTACHED) PUBLIC UTILITY EASEMENT: IN THE CITY OF LA QUINTA, COUNTY OF RIVERSIDE, STATE OF CALIFORNIA, THOSE PORTIONS OF SECTION 34, TOWNSHIP 6 SOUTH, RANGE 7 EAST, S.B.M., DESCRIBED AS FOLLOWS: THE NORTHERLY 15.00 FEET OF PARCEL "B" OF LOT LINE ADJUSTMENT NO. 2008-492, RECORDED JULY 15, 2008 AS INSTRUMENT NO. 2008- 0385624, TOGETHER WITH THE NORTHERLY 15.00 FEET OF PARCELS "An AND "B" OF LOT LINE ADJUSTMENT NO. 2008-494, RECORDED SEPTEMBER 3, 2008 AS INSTRUMENT NO. 2008-0485240, ALL OF OFFICIAL RECORDS OF SAID RIVERSIDE COUNTY. EXCEPTING THEREFROM THOSE PORTIONS OF SAID PARCELS PREVIOUSLY DEDICATED AS "15' P.U.E." ON TRACT MAP NO.30023-6, AS SHOWN BY MAP ON FILE IN BOOK 428, AT PAGES 38 THROUGH 50, INCLUSIVE, OF MAPS, RIVERSIDE COUNTY RECORDS. SUBJECT TO EXISTING EASEMENTS, COVENANTS, RIGHTS AND RIGHTS -OF -WAY OF RECORD. CONTAINING 2,345 SQUARE FEET OR 0.054 ACRES, MORE OR LESS. -5- �� 0 75 rl 41 Wp IWm = m r d I aN Cia N lai O (y ■ p< UQQ R M--'_I coW Z N'0: (ImS+a�,w Jj Nf mdm �`� C■ 00 28 MWN= zU (Lz Ln , Ix ' M IM SAPPHIRE LANE W N o — z 3 a tr cog U Q. � p i o O (L� ~ L0 'N' 3 ma .J I m ¢ r W a00 00 �N N� N W 0 0�n 0 IM LCW O La 0 lz W "'`V W O�'O f`O , O 0 d N ..�Q m acv g a�ZW OW 0n �¢.,W .��Jd/LL/ w zL z n. to rc z 000 z D x 1 Mp�j �CL ui N Q O I 4! I z .� g W z > M N — m O c= G to mNm0 oN I Z , TM a U J 1 o } Lai O f ® LLI$gLLA�_ 1�- 0 Z I u 15' N�_ J J ® Q Z U � Ian V Q, aw C.4 V I m CO fl N Cs9 I ZS I a M N dE Q¢ a ®� z J OD O e� v0 aN > n$ U -6- u..r 076 EXHIBIT "C" (LEGAL DESCRIPTION OF PROPERTY ATTACHED) PROPERTY: IN THE CITY OF LA QUINTA, COUNTY OF RIVERSIDE, STATE OF CALIFORNIA, THOSE PORTIONS OF SECTION 34, TOWNSHIP 6 SOUTH, RANGE 7 EAST, S.B.M., DESCRIBED AS FOLLOWS: PARCEL "B" OF LOT LINE ADJUSTMENT NO. 2008-492, RECORDED JULY 15, 2008 AS INSTRUMENT NO. 2008-0385624, TOGETHER WITH PARCELS "A" AND "B" OF LOT LINE ADJUSTMENT NO. 2008-494, RECORDED SEPTEMBER 3, 2008 AS INSTRUMENT NO. 2008-0485240, ALL OF OFFICIAL RECORDS OF SAID RIVERSIDE COUNTY. SUBJECT TO EXISTING EASEMENTS, COVENANTS, RIGHTS AND RIGHTS -OF -WAY OF RECORD. CONTAINING 26,343 SQUARE FEET OR 0.605 ACRES, MORE OR LESS. O �� Tit!t 4 4 QUM& COUNCIL/RDA MEETING DATE: March 3, 2009 ITEM TITLE: Acceptance of Highway 111 Street Improvements from Adams Street to Jefferson Street, Project No. 2001-07A, and Approval of Contract Change Order No. 7 RECOMMENDATION: AGENDA CATEGORY: BUSINESS SESSION: CONSENT CALENDAR: STUDY SESSION: PUBLIC HEARING: Accept Highway 111 Street Improvements from Adams Street to Jefferson Street, Project No. 2001-07A, as 100% complete; authorize the City Clerk to file a Notice of Completion with the Office of the County Recorder; authorize staff to release retention in the amount of $230,688, thirty-five (35) days after the Notice of Completion is recorded; and approve Contract Change Order No. 7 (Attachment 1) and authorize the City Manager to execute the same. FISCAL IMPLICATIONS: The following is a budget summary: Project Budget Total Amount Spent Through January 31, 2009 Project Budget Amount Available Anticipated Future Expenditures Amount Remaining After Construction Efforts Original Construction Contract Amount Contract Change Orders No. 1-6 Pending Contract Quantity Change Order No. 7 New Contract Total Amount Paid to Contractor as of 1 /31 /09 February Billings to be Paid Total Remaining Fiscal Commitment to Contractor Total Retention to be Released Contract Amount Remaining to be Billed By Contractor $3,015,437 $2,049,961 $ 965,476 $ 902,507 $ 62,969 $1,899,998 $ 202,857 $ 204,019 $2,306,874 $1,456,341 $ 488,947 $ 361,586 $ 230,688 $ 130,898 ""'9 078 Adequate funding is available to pay the contractor's remaining billing ($130,898) and retention ($230,688) for project closeout. CHARTER CITY IMPLICATIONS: The project is funded with Transportation Development Impact Fee funds, and Riverside County Transportation Commission (RCTC) from the Measure "A" State Highways Account. As such, the project was bid with prevailing wage requirements. BACKGROUND AND OVERVIEW: These improvements are the second of three phases of proposed improvements for widening Highway 1 1 1. Phase two included street improvements from Adams Street to Jefferson Street bringing the street to its ultimate 6-lane General Plan configuration including new pavement curb, gutter, signing and striping, and new and/or modified traffic signals. On February 5, 2006, the City Council approved the PS&E and authorized staff to advertise for bid the Highway 111 Street Improvements, from Adams Street to Jefferson Street, Project No. 2001-07A. On May 6, 2008 City Council awarded a contract for $1,899,998 to Granite Construction Company to construct the Highway 111 Street Improvements from Adams Street to Jefferson Street, Project No. 2001-07A. On June 6, 2008, a Notice to Proceed was issued with a one -hundred forty (140) working day contract completion time starting June 16, 2008, and ending on January 7, 2009. Contract Change Orders extended the project for a total of twenty-eight (28) working days until February 18, 2009. The project was deemed substantially complete on January 27, 2009. The project's construction effort is now deemed to be 100% complete and is in compliance with the plans and specifications. In accordance with standard practice quantity adjustments must be made between the proposed bid quantities, and the actual quantities utilized. That is the purpose of the proposed change order. The majority of increase in quantities was for additional asphalt concrete which was required because of variances between the existing street grades and those shown on the plans. Additionally traffic signal loops that were previously incorrectly installed near La Quinta Drive and required replacement which were not part of the original contract and were therefore also added to CCO#7. The amount of the change order is $204,018.83. Prior to filing the Notice of Completion, staff must receive authorization from the City Council to approve this project as 100% complete and authorize the City Clerk to file a Notice of Completion. ,...,. 019 FINDINGS AND ALTERNATIVES: The alternatives available to the City Council include: 1. Accept Highway 111 Street Improvements from Adams Street to Jefferson Street, Project No. 2001-07A as 100% complete; authorize the City Clerk to file a Notice of Completion with the Office of the County Recorder; authorize staff to release retention in the amount of $230,688, thirty-five (35) days after the Notice of Completion is recorded; and approve Contract Change Order No. 7 and authorize the City Manager to execute the same; or 2. Do not accept Highway 111 Street Improvements from Adams Street to Jefferson Street, Project No. 2001-07A as 100% complete; do not authorize the City Clerk to file a Notice of Completion with the Office of the County Recorder; do not authorize staff to release retention in the amount of $230,688, thirty-five (35) days after the Notice of Completion is recorded; and do not approve Contract Change Order No. 7; or 3. Provide staff with alternative direction. Respectfully submitted, imothy R. Jon on, P.E. Public Wor s Director/City Engineer Approved for submission by: Thomas P. Genovese, City Manager Attachment: 1. Contract Change Order No. 7 4-. 080 ATTACHMENT? Twi4lwQubr., CONTRACT: Highway 111 Street Improvements (Adams Street to Jefferson Street) CONTRACTOR: Granite Construction Company 38000 Monroe Street Indio, CA 92203 CONTRACT CHANGE ORDER NO. 7 Sheet 1 of 3 PROJECT NO. 2001-07A Pursuant to the terms of the original Contract Agreement, you are hereby directed to make the herein described changes or do the following described work not included in the plans and specifications for this Contract. Unless otherwise stated all work shall conform to the terms, general conditions, and special provisions of the original Contract. DESCRIPTION OF CHANGE This Contract Change Order allows for the additional repair of existing Traffic Signal Detector Loops and Pull box. Total: $ 9,313.80 This Contract Change Order also allows for a Contract Quantity Adjustment between the Bid Quantities and the Actual Quantities Installed Total: $194,705.03 Previous Contract Amount Throu h CCO #6 $ 2,102,854.96 Add This Change Order No. 7 $ 204,018.83 Revised Contract Total $ 2,306,873.79 By reason of this contract change order the time of completion is adjusted as follows: -0- working days added/deleted to contract time. The revised contract completion date shall be: 02/18/09 Submitted Approved We, the undersigned Contractor, havegiven careful consideration to the changeproposed and hereby agree, If this proposal is approved, that we will provide all equipment, furnish all materials, perform all labor, except as may be noted above, and perform all services necessary to complete the above specified work and hereby accept as full payment the amount shown above, which includes all direct and indirect overhead expenses for any delays. Accepted By: Title: Aa451 M6s-. Contractor:.` 4!5,24A) i7Z5 CUA/37 • CO • Date• R O l �." 081 7 \ENGIN fE SERVICES DIVISION (C1P)\PROMCTS@ CONSTRUCTION0001-07A HWYI I I ADA S-rEFFERSON (PHASE In\CONSTRUCTIOWROGMS PAY NTS & CRY OF LA QOIMA HINY 11151ras1 lmp a,dam enle Prolant Ho.2001-01A Flnal Uuantily Adjustment CompaLson B..Bmnru NO I agdOM Quanday mabi I Bid Gunnle Ilan No Onaparm une I Old ON I Onn Nlm QUimpty 1 New Tmal I unit Rrc I a ad ad Nca Cal DIRx.nca 1 Moaemllon Ls 1 $10.00aN 1 $1 o,WaN $t0 NO 00 sli 00 NN 2 Dat Control Ls 1 $4b00 a0 1 5450000 $150000 5450D00 $000 3 Tnflic CaamP L$ 1 $0.5,000N 1 W00000 w00000 MOWN so DO a Clmm9...m[dn9 L$ 1 MONO 00 1 w0W W $50 NO. Sim 00000 sow 5 VnclessNe] Eaevelmn Ls 1 SNO ON 00 1 $243000W $243,ON 00 $243,ONW $ON 6 SUN. Rai CY SW $16DO 552 $8.992 00 $1600 $80MOD $W200 ] Na, 2 A99rpab Bam CY 1891 $SIW 2111 $107 ml 25 $S1W $86241DO $21.21 8 lupMll Cd—mo MN 3358 $121. 4512 SS]3,0]48a $12]00 $428488W $"Ada 80 9 6'Cab 8 Gumd LF 1)06 $21W 2,168 115,519 t8 $21W $3582000 $9.6018 10 0'Curl1 LF 4.933 $11 W 2280 S25,07637 $11 W $54,23300 5 15363 11 1Cur68 Gullet LF .14 $2100 22B U7..OF $2100 5191940a 414,40432 12 8'CurE LF 2.828 $1200 2.892 S34]a]00 $12W S33B-i S]]100 13 Coruela Mmian O ai LF 1. SW W 94 $894815 N,as $9,97500 -$1,02885 14 Ga. DBp6adam EA 3 $12W a0 2 $240000 $12W 00 UNOW -$1200W 1s Canal, avewey Apumcn EA 1 NO 00 0 1,N $eed 00 $Wa 00 -$BWW 18 C..h Bavn EA 3 $550, 00 2 $11 WOW S55W 00 $185a0W -$55WW 17 IF RambrcN DOaFeb Piet LF 48 St]500 56 $9 WOW $171W $SNOW $1750W 1. Bak$lope Prolii CY ] SmSW 1. SB OWW $BaSW $5835W $241500 19 O'Ir,admd S'eai LF 4W $2100 000 $13BSOW $2100 SB,508W 55292W 20 015 Cda Fla -AC SF 108,317 sot 154,W7 SOO 8134o $020 $21.W34o $9.15000 21 Sluny Type 11 SF 491871 $015 4]6305 $71]45 75 5015 $73IN 66 -$2034IN 22 Solva99e M Red. LeM., sF 72. $1. 72. $10926W $1N $1d 926W SO 00 23 Bud Tmmul EA 2 $12,000 00 2 $240.O as $1200000 $24000W Sp 24 B,d,, armad,.mark«a E—d4 tw Dimm Grv. LS 1 Sa7Ba970 1 Sa764970 §4764970 $47170 1. DO 25 xrc«aan Mam16LslgMepl N, 1111 Moe LS 1 $72 sW 00 1 $725W as $]2saa 0O $725WW 1. DO 26 m91LpMnglRW1111 Oure Bad —Re -MM Ls 1 $80,0Wo0 1 Bid Imp, 00 $8000000 SW ON SOW 27 9pnal$L19Mnp(r 1111 Le Gumete Or -Mo Ls 1 lm,OWOO 1 S950W 00 S.NO 00 595 Wald $0W 28 AOema sl SBnn16 L19Mnq(l 1111 Mo0 LS 1 $1. WOW 1 $1. aW 00 $tad 000W $140,ON 00 SOW 29 Gau II INrpele Bede CY 21. V. N 1S9 WUb W SO, W $I,fi30 W 41,0N 50 30 AmFall CorcrNe TON 2. $12100 N. lbM 54267 $12700 $35, 81400 $28,72867 31 6-Cure B G.. LF a50 $0,N 38] $11,.1W $31 as $14 074DO 32092W 32 Cup Ramp Qua EA 2 1 $1.5W00 2 $300000 51,SW 00 $3ON 00 SOW 33 Croa..ar sF 1,259 $12W 939 $112W08 $12N SIS, 108. 438a192 34 Cd,rla SaIii BF 9Ol $4N hi $3,IWW UN $3, 724W -S528W 35 Relxela Wet«MN« EA 1 $1.2W 00 0 SOW $1,20000 $120pW 41200W 36 Relacads Pnvab Sqn EA 1 si 00 1 $9000W s9amN $9000W SOdd 37 Slumy Sal Type 11 SF 3,7O9 $025 0 $OW s025 $92725 492725 38 8-AC DIke LF 36 $SSW W. $33.0W $5500 $1,NO00 $31,46000 39 Sarvr9, Smpmp O Mar. o Dd-o. LS 1 $2NO DO 1 Si 00 $2,50000 $2.500 00 $000 40 Sere1&LrelNna lllnY tttl De. Or - LS 1 $930a0W 1 SW OW aO $W ON SWOWW $000 41 Commil«Aamm., mma Snag Ls 1 S. NO. t 3200N 00 $20 ON 00 $20 ON oo $000 Dammiar'am v Ls 1 $20000W t 520,000 oo $20.OW 00 $20,000 00 $000 a3 Cono-all«A Rid., wet Palma R6 LS 1 $2o WOW 1 $2o OW as $20 NO 00 $200NN woo iorll1«Assam., Cegl Drlve) LS 1 83a NO OD 1 $20OW as $20 ad WOW as $000 CCOai add la l—dimav&IXlay Ls I SIN 4%W I Sa4r,a)as $1. aim 00 $1044. as $000 CCOC2 H. iGemdO,&I, Pgmr LS 1 $13033did 1 $10033W $13 033W $13033W woo CCON3 S1ad ddP,.-e LS 1 $238]]45 1 $23.6]]45 $236]]45 $238]]45 $000 CCOW R—iii,('ur6&Gunn LS 1 $11247N 1 $1124704 $11,247N S11R4704 $000 X0,05 In Ra S,d..pat with LS 1 $a815112 1 $46.15112 W 151 12 $48d5112 so ccom hop Nlplll wmk LS 1 ,Npa845 1 $4046 45 $a 04845 N,MB 45 $000 CCOO] sl@ul lave Bid— LS 1 E931380 1 39.313W $9, 313SO $9313m $0N I s2,308,Ew $3,102,1040. S20,1,01683 ,a. % 082 COUNCIURDA MEETING DATE: March 3, 2009 ITEM TITLE: Approval to Excuse Commissioner Allan Wilbur's Absence from the February 19, 2009, Historic Preservation Commission Meeting RECOMMENDATION: AGENDA CATEGORY: BUSINESS SESSION: CONSENT CALENDAR: 1 STUDY SESSION: PUBLIC HEARING: Approve a request from Historic Preservation Commissioner Wilbur to be excused from attending the February 19, 2009, Historic Preservation Commission meeting. FISCAL IMPLICATIONS: None. CHARTER CITY IMPLICATIONS: ILIme -1A BACKGROUND AND OVERVIEW: The La Quinta Municipal Code, Section 2.06.020(B) includes the statement: "A board or commission member may request advance permission from the City Council to be absent at one or more regular meetings due to extenuating circumstances ... If such permission or excuse is granted by the City Council, the absence shall not be counted toward the above -stated limitations on absences." Staff has discussed this section with all Commissions and, in response, Historic Preservation Commissioner Wilbur has requested of the City Council to be excused from the February 19, 2009, Historic Preservation Commission meeting. The request is being made after -the -fact due to illness as noted in Attachment 1. FINDINGS AND ALTERNATIVES: The alternatives available to the City Council include: ", 1) 083 1. Approve Commissioner Wilbur's request to be excused from the February 19, 2009, Historic Preservation Commission meeting; or 2. Deny Commissioner Wilbur's request; or 3. Provide staff with alternative direction. Respectfully on, Planning Director Approved for submission by: Thomas P. Genovese, City Manager Attachment: 1. Request from Commissioner Wilbur ' 084 ATTACHMENT 1 Carolyn Walker From: awilbur@psusd.us Sent: Monday, February 23, 2009 10:28 AM To: Carolyn Walker Subject: RE: HPC Meeting Absence on Febriivary 9, 2009 Carolyn, As per our conversation on February 19th, I wanted to follow up with a note to let you know that I was too ill that day to attend any meeting. I had a fever and sinus and chest congestion, that required me to stay home. I also did want to infect anyone at work at the HPC Commission meeting. Thank you for your correspondence on this matter. Sincerely, Allan Wilbur O •0085 a •� F OFe AGENDA CATEGORY: `N 'C� BUSINESS SESSION: COUNCIL/RDA MEETING DATE: March 3, 2009 ITEM TITLE: Consideration of an Ordinance CONSENT CALENDAR: _ Amending Section 2.70.010 of the La Quinta STUDY SESSION: _ Municipal Code Relating to the Investment Advisory PUBLIC HEARING: Board RECOMMENDATION: Take up Ordinance No. amending Section 2.70.010 of the La Quinta Municipal Code relating to the Investment Advisory Board by title and number only and waive further reading; and Introduce Ordinance No. on first reading FISCAL IMPLICATIONS: None. CHARTER CITY IMPLICATIONS: None. BACKGROUND AND OVERVIEW: As part of this year's Work Plan, the Investment Advisory Board met at their February 11, 2009 meeting to review Section 2.70.010 of the Municipal Code. The Investment Advisory Board has reviewed the Ordinance and has proposed two changes as follows: 1. Provide a more detailed background description in Section C. The Board has recommended this change to let prospective applicants better understand the requirements necessary to serve on the Board. Current C. Background in the investment field and/or related experience is preferred. Background information will be requested and potential candidates must agree to a background check and verification. 086 Proposed C. Applicants for the board should have a background in finance and/or securities, preferably with knowledge and/or experience in markets, financial controls and accounting for securities. Background information will be requested and potential candidates must agree to a background check and verification. 2. Stagger the Terms. The City Council will make two appointments in Fiscal Year 2009/2010 and three appointments in Fiscal Year 2010/2011. The Board believes that staggering the terms to have at least one member's term expire each year will add to better Board continuity. This may be accomplished by appointing one applicant to a two year term and the other applicant to a three year term at the upcoming June interviews. Proposed E. To promote continuity, the expiration of the terms of the members of the board shall be staggered. The term of service is three years, with the terms of one or two members expiring each year. FINDINGS AND ALTERNATIVES: The alternatives available to the City Council include: 1. Take up Ordinance No. amending Section 2.70.010 of the La Quinta Municipal Code relating to the Investment Advisory Board by title and number only and waive further reading; and Introduce Ordinance No. _ on first reading; or 2. Do not amend 2.70.010 of the La Quinta Municipal Code; or; 3. Provide Staff direction. Respectfully submitted, John M. Falconer, Finance Director Approved for submission by: Thomas P. Genovese, City Manager 2 N.., 087 Ordinance No. Section 2.70.010 Approved: Page 1 of 2 ORDINANCE NO. AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, AMENDING SECTION 2.70.010 OF THE LA QUINTA MUNICIPAL CODE RELATING TO THE INVESTMENT ADVISORY BOARD THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, DOES HEREBY ORDAIN AS FOLLOWS: SECTION I. That Chapter 2.70, Section 2.70.010.C. and E. of the La Quinta Municipal code is hereby amended to read as follows: C. Applicants for the board should have a background in finance and/or securities, preferably with knowledge and/or experience in markets, financial controls and accounting for securities. Background information will be requested and potential candidates must agree to a background check and verification. E. To promote continuity, the expiration of the terms of the members of the board shall be staggered. The term of service is three years, with the terms of one or two members expiring each year. SECTION II. EFFECTIVE DATE: This Ordinance shall be in full force and effect thirty (30) days after its adoption. SECTION III. POSTING: The City Clerk shall within fifteen (15) days after passage of this Ordinance, cause it to be posted in at least three (3) public places designated by resolution of the City Council; shall certify to the adoption and posting of this Ordinance; and shall cause this Ordinance and its certification, together with proof of posting to be entered into the Book of Ordinance of the City of La Quinta. PASSED, APPROVED AND ADOPTED this 17th day of March, 2009 by the following votes: AYES: NOES: " " 088 Ordinance No. Section 2.70.010 Approved: Page 2 of 2 ABSTAIN: ABSENT: DON ADOLPH, Mayor City of La Quinta, California ATTEST: VERONICA J. MONTECINO, CMC, City Clerk City of La Quinta, California (SEAL) APPROVED AS TO FORM: M. KATHERINE JENSON, City Attorney »..0 V 0 8 9 COUNCIL/RDA MEETING DATE: March 3, 2009 ITEM TITLE: Consideration of Marketing Firms to Provide Professional Marketing Services in Fiscal Year 2009-2010 RECOMMENDATION: As deemed appropriate by the City Council. FISCAL IMPLICATIONS: AGENDA CATEGORY: BUSINESS SESSION: CONSENT CALENDAR: _ STUDY SESSION: PUBLIC HEARING: None at this time. The budget indicated in the Request for Proposals: City of La Quinta Professional Marketing Services for Fiscal Year 2009-2010 document was $440,000 (Attachment 1). This amount is based on the contract amount approved by the City Council for the current marketing firm. This contract amount covers work related to implementation of various components of the City of La Quinta Marketing Plan; namely, tourism/hospitality, business development, and public communications. Upon the City Council's selection of a marketing firm, the selected firm will be responsible for preparing a City of La Quinta Marketing Plan for Fiscal Year 2009-2010 (if Council selects a firm other than the current firm, a short-term contract would have to be negotiated for this work). Thereafter, upon City Council direction, staff would negotiate a contract with the selected firm for services to be rendered in Fiscal Year 2009-2010 and present it for future Council consideration. CHARTER CITY IMPLICATIONS: The City Charter allows the City "to utilize revenues from the General Fund to encourage, support and promote economic development." The selected marketing firm will be charged with implementing a City of La Quinta Marketing Plan for Fiscal Year 2009-2010, which is intended to be a key tool in promoting and supporting economic development in the City. "-• 1 090 BACKGROUND AND OVERVIEW: On December 2, 2008, the City Council directed staff to issue a request for proposals (RFP) for marketing services for Fiscal Year 2009-2010. On December 16, 2008, the City Council approved the RFP document, which was issued to over 60 firms in Southern California. Ads were placed in The Public Record, The Desert Sun, and the Press Enterprise announcing that the City of La Quinta was inviting marketing proposals for Fiscal Year 2009-2010. A total of seven marketing firms responded by the deadline of January 16, 2009. Of the seven proposals submitted, City staff determined two were non -responsive because the firms did not provide the required documentation specified in the RFP document. Of the five firms (proposals) considered, four were selected for an interview, and one was not invited due to the limited scope of their approach to marketing. Below is a summary of the firms that submitted a proposal and actions taken by staff and/or the Selection Committee: Firms interviewed: Burke Rix Hines & Associates — Palm Springs Furino/Greene Creative — Palm Desert Kiner Communications — Palm Desert Umberger Marketing Group — La Quinta Firms not interviewed: Kaminsky Productions — Cathedral City (limited scope) Cord Media Company — Rancho Mirage (non -responsive) Natural Marketing, Inc. — El Segundo (non -responsive) On February 11, 2009, the Selection Committee held interviews with four marketing firms (identified above). At the conclusion of the interviews, scores were calculated and the following ranking order was established: 1) Kiner Communications, 2) Furino/Greene Creative, 3) Burke Rix Hines & Associates, and 4) Umberger Marketing Group. The first and second ranked firms were very closely ranked by the Selection Committee, while a gap was noted between the second and third ranked firms. The Selection Committee is recommending that the City Council interview only the first and second ranked firms at this time: Kiner Communications and Furino/Greene Creative. Both firms have accepted the invitation to present before Council today. The presentations will be approximately 10 minutes in order to allow for an adequate question and answer period. Kiner Communication's marketing proposal is provided as Attachment 2, and below are some highlights (taken directly from proposal) in relation to recommended strategies for the upcoming fiscal year: �- 091 • Resident Communications. Continue La Quinta City Report (quarterly newsletter) and City Calendar. • Tourism/Hospitality Marketing. Continue to manage La Quinta Hotel Cooperative Program and continue regional television broadcasting of La Quinta 30-second spots. • Business Retention/Support Marketing. Continue all of the following: Palm Springs Life advertorial, Village Business Cooperative Program, La Quinta area events brochure, local television broadcasting of La Quinta 30-second spots, local print ad campaign for spring (shop/dine La Quinta), Bob Hope Chrysler Classic pairings sheet ad. Implement airport baggage carousel ad (not available this fiscal year due to airport construction). • Online/Interactive. Continue development and enhancement of PlaylnLaQuinta.com. • Agency Account Management/Public Relations. Continue strategic planning and implementation. • Recommended New Marketing Programs. 1) Online paid search in cooperation with La Quinta hotels, 2) shopping map (printed and interactive for the website), 3) billboard advertising along 1-10 in Cabazon area, and 4) golf magazine advertising. Furino/Greene Creative's marketing proposal is provided as Attachment 3, and below are some highlights (taken directly from proposal) in relation to recommended strategies for the upcoming fiscal year: • Key Amenities for Tourism: Tourism/Hospitality/Golf. Increase visibility in Southern California drive-in markets and fly -in markets (Portland, San Francisco, Seattle, Canada); partner with the CVA to create new opportunities; develop a new cooperative program with City businesses; launch a new advertising campaign; develop a multi -tiered media plan; implement a new public relations strategy; and develop a signature large-scale annual event. • City Special Events: Car Show, Arts Festival & Art Under the Umbrellas, Museum and Library Exhibits & Programs, La Quinta Village Events & Programs, Outdoor Activities. Develop strategic marketing and media plans with each sponsoring entity; develop advertising graphic elements establishing identities for the events; include events in all web marketing; implement public relations strategy; and assist in developing a signature large-scale annual event in coordination with other City entities. • Community Services & Amenities. Continue all of the following: La Quinta City Report (quarterly newsletter), City Calendar, La Quinta area events brochure. Launch an e-marketing campaign to residents; consider new collateral material for library and museum; and implement public relations strategy. • Business Development. Continue involvement with the Chamber and ICSC/key trade shows. Commission market studies; implement new cooperative program to support local businesses; and implement public relations strategy. •.- " 092 Upon Council's selection of a marketing firm, the selected firm would begin preparation of a City of La Quinta Marketing Plan for Fiscal Year 2009-2010. The next steps in the process are as follows: (a) City Council selects firm and directs City Manager to negotiate a contract for Fiscal Year 2009-2010; (b) City Council approves contract for Fiscal Year 2009-2010 as part of City budget process. Immediately after selection, the selected firm will need to prepare the City of La Quinta Marketing Plan for Fiscal Year 2009-2010 for the City Council's study session for April 7, 2009. Depending on which firm is selected, a short-term contract may be necessary to prepare for the April 7, 2009 meeting. FINDINGS AND ALTERNATIVES: The alternatives available to the City Council include: 1. Approve selection of a marketing firm to prepare a City of La Quinta Marketing Plan for Fiscal Year 2009-2010, and direct the City Manager to negotiate a contract with said firm for professional marketing services to be rendered in Fiscal Year 2009-2010; or 2. Do not approve selection of a marketing firm to prepare a City of La Quinta Marketing Plan for Fiscal Year 2009-2010, and do not direct the City Manager to negotiate a contract with said firm for professional marketing services to be rendered in Fiscal Year 2009-2010; or 3. Provide staff with alternative direction. Respectfully submitted, iOW10"G Douglas R. tvans Assistant City Manager — Development Services Approved for submission by: Thomas P. Genovese, City Manager Attachments: 1 . Request for Proposals: City of La Quinta Professional Marketing Services for Fiscal Year 2009-2010 .. 093 (RFP document) 2. Marketing proposal submitted by Kiner Communications 3. Marketing proposal submitted by Furino/Greene Creative 094 ATTACHMENT REQUEST FOR PROPOSALS CITY OF LA QUINTA PROFESSIONAL MARKETING SERVICES FOR FISCAL YEAR 2009-2010 (JULY 1, 2009 THROUGH JUNE 30, 2010) INTRODUCTION About the City of La Quinta Located in Southern California's magnificent Coachella Valley, the City of La Quinta is a blend of beauty, charm, and pleasure. It is home to the nationally -acclaimed Arnold Palmer Classic Course at SilverRock—a home course of the Bob Hope Chrysler Classic —and over 20 other exceptional golf courses including the famous PGA West. The City of La Quinta embraces art, culture, and its rich history offering the La Quinta Arts Festival, a variety of stunning public art, and a newly -expanded museum. It offers enjoyable options such as movies in the park, scenic bike and hiking trails as well as a charming, pedestrian -friendly downtown La Quinta Village. The historic La Quinta Resort & Club is the largest in the Coachella Valley and is supported by other recently -opened hospitality venues. And as one of the fastest growing cities in California in the 1990s, La Quinta continues to grow and hosts a wide range of quality amenities including the best in shopping and dining. With a current population of 42,958, La Quinta's early residential boom is now being complemented by a balance of commercial growth and infrastructure improvements. La Quinta's retail sales have tripled since 2000 and increased 50% since 2004. Projections for 2008 point to retail sales in the neighborhood of $800 million —keeping a steady pace given La Quinta's strong retail, population, and housing base. Background on Economic Development and Marketing Plan Efforts Since 1996, the City of La Quinta has annually adopted and implemented a strategic Economic Development Plan to guide efforts that identify, attract, and encourage development of new retail, resort, recreational, and residential uses to the City. The Economic Development Plan serves as a framework for maintaining the quality of life in the City, and includes a market study that specifically focuses on market conditions and development opportunities within the City's main commercial corridors and sphere of influence. The City has since commissioned several market studies; the most recent one was prepared in 2006, Overview Analysis of Market Opportunities, and is included in the Fiscal Year 2008-2009 Economic Development Plan (Attachment 1). It specifically focuses on market conditions and development opportunities along Highway 111 and within the La Quinta Village and SilverRock Resort. In lieu of another comprehensive market study, the City is currently commissioning a refined market analysis to shed light on the next generation of consumers and which businesses La Quinta should target. Upon completion of an Economic Development Plan and market study, the City sought the development of a comprehensive marketing program for the City of La Quinta. Therefore, in 1998, 095 the City distributed a Request for Proposals (RFP) for its first economic development marketing program with the purpose of creating a common theme and orientation for its economic development activities. The goal was to develop a comprehensive marketing campaign that would enable the City to more effectively promote its business opportunities. To that end, the City set aside funds in its Fiscal Year 1998-1999 budget and commissioned, via an RFP process, promotional materials and activities such as advertising, preparation of property profiles, kiosk/web page development, and trade show participation. The City's RFP process resulted in the hiring of its fast marketing firth, which the City has been working with since Fiscal Year 1998-1999. The marketing firth developed the City's first overall marketing plan, which included the following elements: 1) a recommended image and theme; 2) a description of recommended marketing strategies; 3) a menu of suggested marketing tasks, including a recommended implementation schedule; 4) and an itemized budget of estimated marketing program costs, including creation and production of collateral materials. Updated annually, the City of La Quinta's marketing plan has evolved and expanded over the years. New components have been added as market dynamics changed and community amenities began to thrive. As economic development goals were fulfilled and the City started to attract more businesses and hotels, tourism and golf elements were appropriately incorporated as well a community services component. The marketing plan has become an umbrella document that includes an array of City marketing activities to be implemented, not only by the City's professional marketing firm, but by others such as City staff and the City's public golf course operator as well as the hotel/retail developer at SilverRock Resort. The current plan, City of La Quinta 2008-2009 Marketing Plan (Attachment 2), includes five main components: Tourism/Hospitality, Public Communications, Business Development, SilverRock Resort, and Community Services. It contains numerous marketing initiatives and cooperative programs that allow the City to work with its hotel and business partners while also servicing the needs of its residents. In addition to the 1998 RFP process, in February 2002, the La Quinta City Council directed staff to issue an RFP for marketing services. Staff issued the RFP to various marketing firms throughout the Coachella Valley and Inland Empire. In August 2002, the City Council considered the top firms that responded and elected to continue with the City of La Quinta's current marketing firm. The City desires, once again, to issue a Request for Proposals for marketing services to be rendered in Fiscal Year 2009-2010. Interested marketing firms are invited to respond to this RFP. The City will expect interested firms to address some marketing issues, develop and recommend new marketing strategies, and identify current marketing programs that should be continued. The selected firm will work closely with and/or for City staff, hotels, businesses, community organizations, and La Quinta residents. SCOPE OF SERVICES Consultant proposals responding to this RFP should address the following: 1) EVALUATE CITY'S IMAGE AND THEME: As appropriate, Consultant shall advise the City the extent to which a new or updated image and theme will be necessary to communicate '"Ji 096 the purpose of the City's marketing initiatives. To the extent needed, Consultant should develop suggested images and themes for City consideration. The City Council recently adopted a new promotional logo (Attachment 3) highlighting the City's known title, "Gem of the Desert" (new logo adoption is not being proposed). 2) REVIEW CURRENT MARKETING PLAN: In connection with items 3, 4, and 5 below, Consultant shall review/analyze the current plan and provide preliminary and concise strategies and implementation tasks. This shall include recommendations on the following: a) A list of current marketing programs the City should continue b) A brief description of new, recommended marketing strategies the City should consider c) An estimated overall budget (including cost estimates per component and per corresponding task) 3) OUTLINE NEW MARKETING STRATEGIES IN TOURISM/HOSPITALITY, BUSINESS DEVELOPMENT, AND PUBLIC COMMUNICATIONS: Consultant shall review the programs currently in place within these components and make appropriate recommendations (i.e., continue or consider new ones). How shall the City work with its hotel and business partners? How shall the City attract new businesses? What are the best means to communicate with City residents? A comprehensive strategy will encompass print, television, radio, online, and cooperative programs as well as other innovative programs. A close review of the City's current marketing plan and community services plan is required (Community Services Plan 2008/2009 is provided as Attachment 4). 4) POSITION LA QUINTA AS A PREMIERE GOLF DESTINATION: Promote La Quinta's golf opportunities via print, radio, television and online advertising. A specific focus shall be placed on SilverRock Resort, which houses the City's only municipal golf course. The Arnold Palmer Classic Course at SilverRock is a home course of the Bob Hope Chrysler Classic. Consultant shall develop marketing strategies to maximize exposure for the City and SilverRock during the Hope Classic, which is held every January, as well as create programs to encourage more people to "Stay/Play & Shop/Dine La Quinta." 5) PROMOTE SPECIAL EVENTS: Of great importance to the City are special community events that draw people to La Quinta (particularly, the La Quinta Village) and provide economic stimulus. Developing strategies to promote and advertise the following events will be key: exhibits and programs at the La Quinta Museum; services and activities at the La Quinta Library; community picnic/City's birthday; Trails Day and various trail -related activities; La Quinta Arts Festival (every March); Art Under the Umbrellas; Chamber Car Show; and other City -sponsored events or those free and open to the public that encourage participation from both visitors and residents. 6) DEVELOP A PUBLIC RELATIONS STRATEGY: The City of La Quinta wishes to take advantage of press releases, special editorials, and media relations to promote La Quinta as a great place to stay, play, shop, and dine. Locally, the City endeavors to communicate information regarding events, programs, and major projects to its residents. Consultant shall propose a well-defined public relations strategy that will achieve the highest level of publicity for the City. .... 097 ') PROPOSE A BUDGET: Consultant shall develop a budget for the marketing program being proposed in the RFP, outlining items and associated costs. Approximately $440,000 was budgeted for professional marketing services in Fiscal Year 2008-2009 (this amount only covers items being implemented by the professional marketing firm). The actual marketing budget in connection with the selected professional marketing firm will be established as part of the City's marketing plan development and overall budget process for Fiscal Year 2009-2010. 8) MONITORING SYSTEM: Consultant shall implement a monitoring system to assess the effectiveness of the various marketing methods to be used in the marketing program. MARKETING CONSULTANT EXPERTISE AND PROPOSAL FORMAT Interested firms are encouraged to keep their proposals brief and relevant to the specific Scope of Services outlined above. All proposals should include the following: 1) Cover letter with name, address, phone number, and e-mail address of Consultant's contact person; identify capacity this person has to manage and execute a marketing program of this magnitude. 2) Description of overall knowledge of the City of La Quinta. 3) Background on the firm and its experience in preparing comprehensive and strategic marketing programs, especially for cities and public agencies. Of particular interest are engagements involving clients located in the Coachella Valley and the City of La Quinta as well as communities that have characteristics similar to La Quinta. Preference shall be given to firms that have a local presence and knowledge of the Coachella Valley as well as the City of La Quinta. [The City's contract with the selected firm shall include a Conflict of Interest clause, Section 1.5. Please refer to item #14 below.] 4) A narrative that presents the services a firth would provide detailing the approach, methodology, deliverables, and client meetings to be provided. 5) Identification of the personnel to be assigned to this engagement (including names, addresses, current phone numbers, and e-mail addresses) and a resume of related experience, how many years this team has worked together, and a list of projects this team has completed or is currently working on. 6) Identification of any and all sub -consultants to be assigned to this engagement (including names, addresses, current phone numbers, and e-mail addresses) and a resume of related experience, how long the sub -consultant has worked with Consultant, and how many projects the sub -consultant has completed for Consultant or is currently working on with Consultant. [The City's contract with the selected firm will include a "Prohibition Against Subcontracting or Assignment" clause that will prohibit Consultant from contracting with any other entity to perform in whole or in part,the services required.] �,., 098 7) A list of tools used to measure reach and frequency when purchasing media (television, radio) and tools used to measure effectiveness of print and online advertising. Experience in media negotiations and placement should be demonstrated. 8) A summary of any suggested approaches the City should consider for this effort. 9) A timeline for the preparation and implementation of a City of La Quinta Marketing Plan for Fiscal Year 2009-2010 (must be completed by April 7, 2009); and an estimated timeline for implementation of tasks/activities being proposed under Scope of Services. 10) At least three (3) public and private references for projects of similar nature to this engagement. 11) List of billable rates for all personnel assigned to project, including hourly rate, media commission percentages, and any other charges that are proposed. 12) Proof of financial soundness: financial statements, a balance sheet, and two years of federal tax returns. For confidentiality purposes, this information should be mailed separately to: Frank Spevacek, Rosenow Spevacek Group, Inc., 309 West 4th Street, Santa Ana CA 92701-4502. 13) A summary of the professional liability and errors and omissions insurance coverage the firth maintains. 14) Identification of concerns related to the City of La Quinta's standard professional services agreement (standard contract document provided as Attachment 5). 15) Interested firms should submit nine (9) copies of their proposals. 16) SUBMITTED IN A SEPARATE SEALED ENVELOPE, a not -to -exceed cost that includes a specific task on the preparation of a City of La Quinta Marketing Plan for Fiscal Year 2009- 2010 as well as an estimated budget for implementation of the tasks/activities being proposed under Scope of Services (including itemization of hourly rates of all assigned personnel, requested reimbursable expenses, and charges for any meetings not included in the not -to -exceed cost proposal). SELECTION PROCESS Proposals will be reviewed by a Consultant Selection Committee. The Committee will rank the consultants based upon the materials submitted within the proposal. The Committee may choose to interview two or more closely ranked firms. Interviews for the most qualified marketing firths will be scheduled during the week of February 9, 2009 or earlier. The selected firm shall work on its first task beginning March 1, 2009 (via a short-term contract). Working with City staff, the firm shall develop a City of La Quinta Marketing Plan for Fiscal Year 2009-2010 (although this is a comprehensive document, only certain tasks from said plan will be implemented directly by firm). The proposed Marketing Plan for Fiscal Year 2009-2010 will 099 be presented to the City Council on April 7, 2009. Upon approval, staff will negotiate a one-year contract with selected firm for the implementation of certain tasks within the approved marketing plan. The contract will commence July 1, 2009 and end June 30, 2010. CITY RIGHTS AND OPTIONS This solicitation does not commit the City of La Quinta to award a contract, to pay any cost incurred with preparation of the proposal, or to procure or contract for services or supphes. The City reserves the right to accept or reject any or all submittals received in response to this request, to negotiate with any qualified source, or cancel in whole or part this process if it is in the best interest of the City to do so. Subsequent to negotiations, prospective consultants may be required to submit revisions to their proposals. All proposals should note that any contract pursuant to this solicitation is dependent upon the recommendation of the City staff and the approval of the City Council. The City reserves the right to postpone selection for its own convenience, to withdraw this Request for Proposals at any time, and to reject any and all submittals without indicating any reason for such rejection. As a function of the Request for Proposals process, the City reserves the right to remedy any technical errors in the response to the Request for Proposals and modify the published Scope of Services. The City reserves the right to request that specific personnel with specific expertise be added to the team, if the City determines that specific expertise is lacking in the project team. Proposals and other information will not be returned. The City reserves the right to abandon the Request for Proposals process and/or change its procurement process for the contract at any time if it is determined that abandonment and/or change would be in the City's best interest. In the event of an abandonment or change, the City will not be liable to any consultant for any costs or damage arising out of its response to the Request for Proposals. SCHEDULE, SUBMITTAL, AND CONTACT INFORMATION Contract award is expected by March 1, 2009 for the specific task of preparing a Fiscal Year 2009-2010 City of La Quinta Marketing Plan. Upon approval of the plan, the marketing tasks/activities associated with its implementation will commence on July 1, 2009 and end June 30, 2010 (the City will negotiate a one-year contract with Consultant for certain tasks/activities to be completed during this time period, including a Scope of Work and final contract amount). Interested firms should submit nine (9) copies of their proposals no later than 5:00 p.m. on Friday, January 16, 2009. Submittals should be directed to: Douglas R. Evans Assistant City Manager —Development Services City ofLa Quinta P.O. Box 1904 La Quinta, CA 92247-1904 Phone. 760-777-7108 100 Additional City Contact. Matta Casillas Economic Development Project Manager E-mail.• mcasillasgla-quinta.org Phone. 760-777-7086 Fax 760-777-7101 Attachments: 1. Fiscal Year 2008-2009 Economic Development Plan 2. City of La Quinta 2008-2009 Marketing Plan 3. City of La Quinta Promotional Logo 4. Community Services Plan 2008/2009 5. City of La Quinta Standard Professional Services Agreement CITY OF LA QUINTA December 19, 2008 REQUEST FOR PROPOSALS MARKETING SERVICES •14.. 101 SUCCESSFUL MARKETING BY DESIGN. K i n e r C o m m u n i c a t i o n s ADVERTISING • MARKETING • PUBLIC RELATIONS 73101 HWY 111, SUITE4 PALM DESERT, CA 92260 TEL: 760 773 0290 WEB: www.kinercom. com K i n e r C o On TO u n i c a t i o In s Friday, January 16, 2009 Mr. Douglas R. Evans Assistant City Manager — Development Services City of La Quinta Post Office Box 1504 La Quinta, California 92247-1504 Dear Douglas: L� ADVERTISING • MARKETING • PUBLIC RELATIONS Thank you for your invitation for Kiner Communications to submit a Proposal to the City of La Quinta for Professional Marketing Services for the Fiscal Year 2009-2010. We have been proud to be a partner in business with the City of La Quinta — providing marketing services and support — for the past ten years, and we look forward to continuing our working relationship for years to come. The extensive background of our firm and the qualifications and experience of the key individuals who make up the firm are a valuable combination, offering you professional assistance in all areas of marketing, advertising and public relations. Your key contact person would be Scott Kiner, Chief Executive Officer of Kiner Communications. Scott has over 25 years of experience in managing and executing marketing programs of this magnitude, and he has working with him on a daily basis a team of twelve industry professionals. Assisting Scott will be Andrea Carter, who has worked on the City's account for over eight years. The five most senior and experienced members of the agency — all of whom have strong and diverse experience in the economic development, tourism and hospitality industries — would also be assigned to your account. Over the past ten years, all five have been, and would continue to be, involved in the strate- gic planning, development and execution of your programs and initiatives. We look forward to your review of our qualifications, and would like to register with you at this time our sincere interest in working with you on the City of La Quinta's upcoming marketing needs. If you have any questions, or require clarification in any way, please do not hesitate to call. We look forward to hearing from you. Kind Regards, KINER COMMUNICATIONS Scott M. Kiner Chief Executive Officer scottk@kinercom.com t/sy, nne J. Hunter President chrish@kinercom.com 73-101 Highway 111, Suite 4 Palm Desert, California 92260 tel: 760 773 0290 fax: 760.773 1750 '�+•, 103 www kinercom com PROPOSAL CITY OF LA QUINTA Submittedby KINER COMMUNICATIONS JANUARY, 2009 104 TABLE OF CONTENTS 1. Cover Letter Project Overview 2. Overall Knowledge 3. Background on the Firm 4. Agency Services 5. Key Personnel 6. Sub -Consultants 7. Tools for Media Planning/Negotiating and Buying 8. Summary of Suggested Approaches 9. Timeline for Implementation 10. References 11. Billable Rates and Commissions 12. Proof of Financial Soundness 13. Summary of Insurance 14. Identification of Concerns 15. Proposal Submission 16. Estimated Budget 17. Summary Appendix A, B, C, D 01 02 03 10 14 24 25 26 33 34 36 38 39 41 41 41 43 1<7 .._.q 105 CITY OF LA QUINTA PROJECT OVERVIEW Located in Southern California's magnificent Coachella Valley, the City of La Quinta is a blend of beauty, charm and pleasure. It is home to the nationally -acclaimed Arnold Palmer Classic Course at SilverRock — a home course of the Bob Hope Chrysler Classic — and over 20 other exceptional golf courses including the famed PGA West. The City of La Quinta embraces art, culture, and its rich history, offering the La Quinta Arts Festival, a variety of stunning public art pieces, and a newly -expanded museum. It offers enjoyable recreational activities such as movies in the park, scenic bike and hiking trails as well as a charming, pedestrian -friendly downtown La Quinta Village. The historic La Quinta Resort & Club is the largest of its kind in the Coachella Valley and is supported by other recently -opened hospitality venues. And as one of the fastest growing cities in California in the 199Os, La Quinta continues to grow and hosts a wide range of quality amenities, including some of the best shopping and dining in the Valley. With a current population of 42,958, La Quinta's early residential boom is now being complemented by a 01 balance of commercial growth and infrastructure improvements. La Quintds retail sales have tripled since 2000 and increased 50% since 2004. Projections for 2008 point to retail sales in the neighborhood of $800 million — keeping a steady pace given La Quinta's strong retail, population and housing base. 106 2) Description of overall knowledge of the City of La Quinta. Kiner Communications has worked closely with the City of La Quinta for the past ten years and, as a result, has extensive knowledge of the City. Beginning in 1999, the Agency has been involved in the planning and execution of a number of marketing and communications programs. Over the years, efforts have focused on Resident Communications (with the development of the annual Calendar, regular Newsletters, and event promotion Direct Mailings), Business Retention/Support Marketing (including the Passport Program and other, numerous Coop initiatives), Tourism/Hospitality Marketing (including TV and print advertising in Southern California and the Pacific Northwest), and Economic Development efforts (including the infomercial and long -form video). 02 In 1998, the City of La Quinta trailed five Coachella Valley cities in taxable retail sales, Today, La Quinta (red) is the only desert city with positive taxable retail sales growth and is second only to Palm Desert (yellow). Kiner Communications is extremely proud to have played a role in making the City of La Quinta one of California's fastest growing cities with the Coachella Valley's fastest growing annual taxable sales. Since 1998, La Quinta's retail taxable sales have grown from sixth among cities in the Coachella Valley to second, surpassing Rancho Mirage, Indio, Cathedral City and Palm Springs. When compared to other marketing firms, our experience with the City and our understanding of how the City has evolved over the past decade is unsurpassed. 'Is.. 1 107 3) Background on the firm and its experience in preparing comprehensive and strategic marketing programs, especially for cities and public agencies. Of particular interest are engagements involving clients located in the Coachella Valley and the City of La Quinta as well as communities that have characteristics similar to La Quinta. [The City's contract with the selected firm will include a "Future Conflict of Interest" clause indicating a conflict will occur if Consultant does work for another city, travel/tourism board, or economic entity in the Coachella Valley related to marketing, advertising, and/orpublic relations.] Kiner Communications was founded by Scott Kiner and his partner in 1994, and began as a four -person shop in a single room. The vision was not to just fulfill a need for a good full service agency in the Palm Springs area, but to create a nationally recognized marketing firm with a local, regional and national client list. Fourteen years later, Mner Communications is one of the largest full -service advertising agencies and marketing firms in Riverside County (see Appendix A). Employing over 12 people, many of whom have been key players for national and international advertising giants, Kiner Communications currently services over 40 clients. At Kiner Communications, we provide our clients with marketing expertise and award -winning creative that produces results. By working together as a team, we translate marketing strategies into graphic reality. 03 We pride ourselves on our creative solutions — ideas that break through the clutter and make our client's message known. Our goal is not to lead our clients to the simplest and most expensive solution, but to provide the most value for their dollar, and to achieve optimum and trackable results. Kiner Communications is a full -service marketing firm, providing a range of services in all categories to our clients: MARKETING, ADVERTISING, PUBLIC RELATIONS and SPECIAL EVENT MANAGEMENT. The scope of work that we perform for our clients allows us to offer integrated marketing solutions: MARKETING • Corporate Identity (Brand/Image, Naming, Logo, Stationery, Packaging) • Collateral Materials (Annual Reports, Catalogues, Posters, Brochures, Flyers, Point of Sale Displays and Materials and Packaging) • Interactive (Website, E-Commerce, Search Engine Optimization) • Ethnic (Hispanic, Asian, French) • Sponsorships • Telemarketing • Referrals w...n 108 ADVERTISING • Television (Commercials, Infomercials, Long -Form Videos) • Radio Online/Interactive Outdoor (Billboards, Bus Shelter Posters, Exterior and Interior Signage) • Print (Magazine, Newspaper) Direct Mail Co -Op PUBLIC RELATIONS • Publicity • Public Relations (Video News Releases, Press Releases, Press Conferences, Feature Articles) • Media Relations • Public Affairs • Internal Communications • Community Relations • Crisis Communications SPECIAL EVENT MANAGEMENT • Sponsorships • Promotions • Cross Promotions/Strategic Alliances • Trade Shows, Conventions • Special Event Creation, Development and Coordination Working with the City of La Quinta to develop and/or fine-tune the comprehensive and strategic marketing programs, there would be a defined process that Kiner Communications would follow. Keeping in mind your specific communications objectives for the coming period, we would begin by developing or, in this case fine-tuning, in concert with you, a detailed comprehensive marketing and communications plan. Kiner Communications has extensive experience in developing comprehensive and strategic marketing plans. The firm has developed numerous plans over its 14 year history. And, with the key account management personnel each having over twenty years of experience, the firm is familiar with the first step of the process — analyzing all research and collecting all information prior to developing a comprehensive, thorough and meaningful plan. Individuals within our account services, creative, production and media departments meet to understand your current situation — inside and out. Working to your marketing objectives, we will strategize and plan to formalize a comprehensive marketing communications plan to assist you in achieving — and exceeding — your goals. 04 ME R1 The primary areas that we consider thoroughly (where appropriate) include: background, situation analysis, strategic considerations, research and trends, current consumer behaviors and perceptions, competition, target audience(s), focus, positioning/platform, brand character/tone and personality, media and creative considera- tions and mandatories, timing, budget, performance and evaluation parameters. The development of the plan traditionally includes research and focus group testing (preliminary and creative), strategic development, planning, budget preparation, and detailed marketing, advertising, media/public relations recommendations. Once the plan is in place, we will work closely with you to implement the plan. Our firm believes in, and schedules with all of our clients, regular status meetings as well as additional strategic and project -by -project meetings on an as -needed basis. When determining the overall strategies and the specific tactics, Kiner Communications' clients know that we go above and beyond the traditional methods of marketing, considering all possible angles to assist our clients in achieving and exceeding their objectives and growing their business. In addition, Kiner Communications believes strongly in the value and impact of a well -integrated campaign. Ensuring that one strategic, concise concept is developed and executed at all levels of the campaign (including traditional and non-traditional forms of marketing and advertising) is paramount to creating O5 awareness in any marketplace. Such consistency increases recall of the message and strengthens the identity of the brand. For over 5 years for the City of La Quinta, Kiner Communications has had in place the same core, experienced creative team, ensuring consistency in brand image and messaging. We also understand the importance of ongoing monitoring of the program. Microsite development, in concert with the City's tourism website, for example, is one marketing initiative that allows for campaigns, or even specific components of any one campaign, to be tracked and analyzed on a daily basis. Being flexible and allowing for adjustments as market conditions change is often paramount, particularly in our current economy. And, the ability and capacity to evaluate results at the conclusion of any campaign is also essential, to accurately assess the success of the campaign and to plan and prepare for future campaigns. On the following pages are four examples of engagements involving clients located in the Coachella Valley and the City of La Quinta that have characteristics similar to La Quinta. �. 110 Yo ur +our i �1�iater Conserve & Preserve A wattt tsneanveon pnnpam nlw fawn. "np Inow mama Four ways to save water and protect our envlronmaM. k vum x 4] ttaM d bnaY mkr imk rcNa ntlk Rbnm Wma'COr@yy fmux cebatl Pxenv ®Adyat Fw te.�M llM we!{� con ww..m n.m�.r u.xmn"xroom „en a.r . rs..w x my m n rc mra k, inn n Yihrt34eintYtl r4P RMR R wtmgYbtm Pe MttlW �xmrw,daamn,nnnx Coachella Valley Water District Mind Your Water Campaign Television, Radio, Print, In-store Signage IF w.ea:w.en.een.Am aav - Idxwxvsm�atreav{aa�aq MPM mrt ehw'11 M+ dem3 MN Ve W,mnbgtl MsmgtMn�IRMV vVxnfoY/ aL mmG yr• fW M�INedOybvMryiM1n atl Lx�mSV wMp na .a,.m�mai ®h'rtW dnmx5.mmnN N]5 sut aEaAe rtY,e m tluq'1 den vam oemddaPm.. an.aceron rceunr a w mm� ava.a,nrv.a. w Pmaw tl, m.r. mn ,vo nee aw c� cdn.a rxa+,+am mMMmAgw.YN...Y(si. ®_ �m.maaas.an.wo. a,�,�mm�a� ✓ \ imaa.rcromx+ mnna.ummw.a.� � In the summer of 2005, Kiner Communications was hired to develop a comprehensive water conservation program for CV WD. In short order, the agency developed the "Mind Your Water" campaign. With 75%- 80% of domestic water usage occurring outside the home through landscape irrigation, the program focused on encouraging valley residents to reduce wasteful over -watering of lawns and shrubs and to con- sider landscaping with native desert plants. With a $100,000 budget, Kiner Communications knew that changing consumer habits with such limited funds would be a challenge. The agency reached out to the local Television stations, the Palm Springs Radio Broadcasters Association and The Desert Sun to become stakeholders in this important community effort. By getting the local media on -board, the reach of the advertising more than doubled, with the media partners providing additional advertising at no charge. The Television and Radio commercials and the Desert Sun ads urged local residents to turn back their irrigation clocks as the Summer days transitioned to shorter and cooler Fall days. Brochures on water conservation were distributed to hardware and irrigation supply stores with "aisle talkers" (floor decals) that looked like a puddle of water, urging residents and gardeners to "Mind Your Water." The Desert Sun showed their added support for the program by providing editorial on the Opinion page. The campaign was a great success. The average domestic water usage dropped 2.5% from 12/31/04 to 12/31/05, and the total domestic water savings were 3121.4 acre-feet of water or 1,017,113,000 gallons of water. 111 06 �T GIvkY VS UP. P"AP-PE'I.'A".. TO F11Q0. TO WIN A 510001..LPING SP.LE AT THE Y.1 PASFN CoI LPCTIIIN �l Drop 0", oord III., of uu. over Iwemy p... HpUus scores and wmI m ww El Paseo Collection $2,000 Shopping Spree Television, Radio, Direct Mail In the 2002 season, the El Paseo Collection of stores was looking to increase traffic to their section of El Paseo. Kiner Communications developed an integrated campaign which included Television, Radio, Outdoor, and highly targeted upscale Direct Mail. The overall message encouraged the audience to shop at the El Paseo Collection of stores, and enter to win one of two $2,000 shopping sprees. The promotion achieved an overwhelming (enter to win) response rate of over 4% and provided a solid and highly targeted database for future targeted communications. 7 07 m 112 Sunline Transit Agency Hop on the Sun Bus Campaign Television, Radio, Print In 1996, Kiner Communications was retained by Sunline Transit Agency to (a) help promote the agency's new clean natural gas (CNG) buses and to (b) create a campaign to increase lagging ridership. Research indicated that the general perception of Sunline was that the buses were not clean or safe and that the serv- ice was not always on time. Recognizing that the majority of public transportation users are either younger (18-25) or older (55+) a campaign was created that would appeal to both demographics. Kiner Communications created a fun, musical campaign called "Hop on the Sunbus." A catchy reggae -type jingle that urged people to "Hop on the SunBus, it's a natural gas bus, you can ride with pride, without a care, `cause we don't pollute the air!" The jingle was a `hit: In conjunction with the musical campaign, we arranged for the (then) #1 rated morning show (Barry & Andy — Power Radio) to sing along with the jingle and broadcast live from a bus as it traveled around the valley. Television commercials and Print ads ran, featuring real riders (including a busload of school children singing the jingle), and demonstrating to the community that everyday people use public transportation. The campaign was a great success. In one year, ridership increased 14.8%, winning the agency an American 08 Public Transit Association (APTA). 113 EM The 2003 Skins Game at Trilogy La Quinta Television, Radio, Outdoor, Print, On -Site Signage, and Tickets 09 Intrawest Golf and Trilogy La Quinta contacted Kiner Communications in the late summer of 2003, requesting assistance for the promotion of the 2003 Skins Game. With very limited budgets, Kiner Communications developed an integrated marketing communications plan that incorporated Television, Radio, Outdoor, Print, On -Site Signage and Tickets. Despite cold and windy weather, the event attracted thousands of residents and visitors alike to Trilogy's first of three Skins Games, with attendance figures exceeding the client's budgeted expectations. �,. 114 [The City's contract with the selected firm will include a "Future Conflict of Interest" clause indicat- ing a conflict will occur if Consultant does work for another city, travel/tourism board, or economic entity in the Coachella Valley related to marketing, advertising, and/or public relations.] Mner Communications understands that the City's contract with the selected firm will include a "Future Conflict of Interest" clause indicating a conflict will occur if Consultant does work for another city, travel/tourism board, or economic entity in the Coachella Valley related to marketing, advertising, and/or public relations. At present, Kiner Communications has no conflicts with the City of La Quinta, nor would we enter into any arrangement with another (potential) client that would result in such a conflict. 4) A narrative that presents the services a firm would provide detailing the approach, methodology, deliverables and client meetings to be provided. Account Services and public Relations Services We provide expertise in brand/image building, strategic planning, campaign development, project management and research (including focus group coordination). All Account Services and Public Relations Services are handled in-house, with the exception of Andrea Carter, Consultant. Research, including focus group coordination, may be out -sourced, depending on 10 complexity, level of sophistication, and timelines. We subscribe to Cision, the leading provider of media relations software services, offering our clients access to media research, media lists, press clipping and media monitoring services, and evaluation of media coverage. Creative Services We offer creative strategy, conceptualization, creative and technical copywriting, art direction, photography supervision, and graphic design. Professional photography and illustrations are traditionally out -sourced, depending on the quality and level of sophistication required. Kiner Communications has extensive experience in developing quality creative — for Television, Radio, Online, Outdoor, Magazine, Newspaper, Collateral Materials, and Long -Form Multi -Media Video. Our creative department — a cohesive team of five experienced professionals — understands that good creative must not only relay the message smartly and succinctly, but that it must do so with impact. Over the past fourteen years, the Agency has won numerous local, regional, national and international awards — from ADDY Awards, Silver Microphone Awards and Golden Web Awards, to Telly Awards — for outstanding creative in Logo development, Branding, and individual categories of Television, Radio, Interactive, Print and Direct Mail. Many of our awards have been for our creative excellence, working with the City of La Quinta (the 25th Anniversary Television and the Bike Map, to name two from 2007). 115 4�I Broadcast, Interactive/Multi-Media and Print Production Services Kiner Communications provides production services for television, radio, website, interactive/email communications, outdoor, print, direct mail, and collateral materials. Kiner Communications works in-house with the professional editing software program, Final Cut Pro, allowing us to affordably edit, fine-tune, and revise television and video for our clients. We partner in the production of major television, radio and long -form video projects. We also handle our client's major printing and mailing needs, working with local, regional, national and international printing and mailing partners. Interactive Services We offer website development (both design and technical production), search engine optimization and social networking services. We have, in-house, all of the capabilities required for the majority of our clients' needs, however for content management services (CMS), e-commerce sites and more sophisticated websites, we may partner with additional industry professionals. Our Online/Interactive services may include: Website Optimization Strategy By creating a fully optimized website, search engine friendliness assists in capturing new lucrative markets, increasing traffic, improving customer loyalty and increasing order volume. There are three areas of focus required to affectively optimize a website: credible and relevant copy, navigation architecture and mer- chandising. And, according to a recent eMarketer survey, the top two most important website features sought by internet users is the credibility of the content (80%) and the quality of the website navigation for ease of use (80%). Scoring top positioning on search engines will depend on how well constructed the word and phrase list reflects the product offering, and only comes after careful research on consumer search behavior and purchasing habits. Building this list requires software to analyze popularity, word matching to analyze relevancy, bench research to dig out unique, specific words and common phrases that characterize the product offering and typical search string. This analysis, combined with our understanding of search engine use and online marketing, will deliver a comprehensive list of terms and phrases. Pay -Per -Click (PPC) Advertising Pay -per -click advertising is a highly -targeted and effective means of supplementing traffic to any website through the use of ads on search engine results pages. A well -tuned and optimized PPC campaign can deliver a high ROI with a very low cost for the advertiser. Our experience and expertise in the area, alongside our advanced intuitive multi -platform PPC system, generates qualified leads with a very high conversion rate (see Appendix B). ,...' 116 Online Brand Building An Online Brand Building Strategy positions the website, services and products on online channels including: industry directories, indexes, suppliers and affiliates. It's important to leverage these resources as a means to promote our offerings. Also utilizing these services to boost "link popularity"— one of the top 2 important criteria search engines use to rank websites. Ideally, the goal should be to position itself at all "points of contact" with potential visitors and travelers. These important online channels can produce immediate results, leveraging the marketing and promotional power of multiple points of entry. eMarketing Initiatives An effective eMarketing strategy includes utilizing all the market resources and channels available on the Internet in addition to traditional advertising media vehicles. Online initiatives should include permission based customer eMail capture, eNewsletter functionality, opt -in branded eMail promotion campaigns, customer communications, targeted banner advertising, Pay -Per -Click (PPQ advertising and online media campaign to increase incoming links. Social Networking Social Networking sites such as Facebook and MySpace are powerful and effective tools for advertisers as 12 the consumer market continues to increase their involvement in their digital identities. Social Networking features allow advertisers to interact with their customers, promote their services in a traditional, albeit digital, word of mouth campaign, use extensive and detailed databases for targeted advertising, and show endorsements via user generated personal reviews and comments — all of which are becoming increasingly influential in the consumer decision -making process. eMarketing Tools Once the eMarketing blueprint has been completed, the creation, production and implementation of the approved programs and promotions will need to be budgeted, and those budgets will be based on achievement of specific incremental goals and ROIs. Measurable Results It is critical to implement mechanisms to accurately measure each aspect of the eMarketing program and its impact on traffic, purchase and sales volume. In addition to accurate measurements, critical analysis and ongoing recommendations are required to assure success in achieving the goals and comparing those results to real world ROI. At Kiner Communications, we regularly conduct analysis of results for our clients. 117 Media Services Kiner Communications offers planning, negotiating, buying, compliance, and budget reconciliation. Kiner Communications subscribes to Arbitron and Neilson, providing our clients with detailed media and marketing research services for the broadcast Television, Radio, Newspaper and Online industries. Arbitron and Neilson allows us to provide to our clients audience measurement and surveys of the retail, media and product patterns of consumers, as well as application software for analyzing media audience and marketing information data. Planning/Negotiating and Placing Media We also work with Strata, the premier software program for the media industry, enabling us to provide to our clients detailed planning, pre -buy and post -buy reports. Our firm has extensive knowledge of the Southern California media markets, and strong familiarity with the Pacific Northwest and Western Canada markets, having worked with many regional, national and international clients who market in these regions (including, in the past, the City of La Quinta). Kiner Communications places millions of dollars of media for multiple clients every year. As one of the largest advertising agencies in the Inland Empire, we are certain that we can negotiate the best rates for 13 our clients at all times. We buy in the Southern California markets of LA, Orange and San Diego Counties, and in the Pacific Northwest for a number of our clients on an ongoing basis. As part of the negotiating process, we are always looking for — and securing — value-added promotions to complement our client's buy. 118 5) Identification of the personnel to be assigned to this engagement (including names, addresses, current phone numbers, and email addresses) and a resume of related experience, how many years this team has worked together, and a list of projects this team has completed or is currently working on. The core team for the City of La Quinta will be comprised of the following individuals: ACCOUNT MANAGEMENT Scott Kiner, Chief Executive Officer Andrea Carter, Consultant (Past Vice President/Account Manager) Christine Hunter, President Linda Furbee, Director of Development CREATIVE SERVICES Steve Johnsen, Vice President/Creative Director MEDIA SERVICES Sandy Bressler-Piedra, Media Planner/Buyer These individuals have been working together as a team ever since joining Kiner Communications. Linda has been with the Agency for four (4) years, Steve is entering his eighth year with the Agency, and Andrea, Chris, and Sandy joined the Agency over eight (8) years ago. All have been working closely together on various accounts for all of that time. (In addition, Andrea, Chris and Steve are all residents of La Quinta.) 14 All of the Agency individuals highlighted can be reached at the address below. Individual email addresses are noted at the end of each of their Bios. Kiner Communications 73-101 Highway 111, Suite 4 Palm Desert, California 92260 Telephone:(760) 773-0290 Facsimile: (760) 773-1750 Website: www.kinercom.com 119 L�J SCOTT KINER. CHIEF EXECUTIVE OFFICER The son of baseball great and New York Mets announcer for over 46 years, Ralph Kiner, Scott grew -up in the broadcast booth at Shea Stadium. He went into broadcasting as a sports reporter in the late 70s and later worked for major radio networks in North America and provided color commentary on cable networks such as ESPN. Moving to media management, Scott joined KCMJ AM/FM in Palm Springs, CA in 1986. During his seven- year tenure as Station Manager, the stations enjoyed record audience levels, finishing #1 in the ratings. During that time Scott employed Jimmy Kimmel and gave Carson Daly his first broadcasting job. At that time, Scott founded the Palm Springs Radio Broadcasters Association, and went on to run a national radio syndication company with his step -father, Jack Whitaker, a three -time National Emmy winner and member of the Broadcasting Hall -of -Fame. As the founding partner of Kiner Communications, Scott has worked on thousands of marketing initiatives for literally hundreds of different clients. A self -described entrepreneur, Scott is adept at putting himself in place of his clients to understand their business and marketing needs. He considers marketing the fundamental key to success in business, and firmly believes that sound marketing practices can overcome many business shortcomings. Scott recognizes that the two key components to advertising - the medium 15 and the message - both have to be right in order to be effective. For the past 10 years, Scott has been the account lead on the Fantasy Springs Resort Casino account, as well as the City of La Quinta account, and handles all marketing initiatives, including research, strategic planning, brand development and advertising. Scott served as Marketing Chair of the Coachella Valley Economic Partnership from 1998-2004 and has lectured on marketing at the College of the Desert, California State University San Bernardino and at the University of California, Riverside MBA program in Palm Desert. Scott is also the past Board Chairman of the Riverside County Chapter of the American Red Cross. Scott will be involved in all key, strategic meetings, and will be kept up-to-date on a daily basis of all key account activity. scottk@kinercom.com 120 CHRISTINE HUNTER. PRESIDENT Chris has over 24 years of marketing and advertising experience — 10 years working client -side and over 14 years working agency -side. Chris joined Kiner Communications just over eight years ago, coming from Vancouver, British Columbia, Canada. She began her career in 1985, in the field of sports marketing, working for International Event Corporation. She then moved on to DDB (Needham Worldwide) Canada, where she worked for more than 7 years with international clients such as McDonald's, Safeway, Greyhound Lines, Japan Airlines, Malaysia Airlines and the Malaysian Tourist Development Corporation. Chris later moved on to become the Director of Communications for the international firm of Eaglequest Golf Centers, with golf centers all across the United States and Canada. She then established her own marketing management consulting business, working with a number of organizations, including Starbucks, Red Robin Restaurants, Cossette Communications, Grey Advertising and Tourism British Columbia. During her time with Tourism British Columbia, Chris was a Senior Project Manager for two award -win- ning inaugural programs that continue to run to this day. Both programs involved working closely with all participating hotels. Components of these multi -million dollar campaigns included direct response television, magazine, newspaper/inserts, website (including the official launch of www.hellobc.com), targeted direct mail, comprehensive 40 and 80 page travel guides, and a travel trade relations program. 16 In the two month campaign period, the two initiatives exceeded all measurable objectives, reaching an overall 4.1% response rate by market and by medium, in terms of both inquiries (over 50,000) and conversion to reservations (over 2,000) through the Tourism British Columbia 1-800 reservation line. The campaign was awarded the American Marketing Association's Marketer of the Year award. Prior to moving to Southern California, Chris volunteered as Assistant Race Director of a Pacific Northwest Triathlon/Duathlon organization, organizing over 75 events over a 10 year period, and attracting athletes from all over the world. Chris holds a four-year bachelor's degree from the University of British Columbia. A member of the American Marketing Association, Chris is a graduate of Leadership Coachella Valley, and currently serves on the boards of the Advertising Federation of the Desert and the Palm Desert Chamber of Commerce. She is also active with the Coachella Valley Economic Partnership (CVEP), and is on CVEP's marketing and investor relations committees, and on the marketing committee of CVEP's Pathways to Success program. Chris, a resident of La Quinta, will be involved in the day-to-day of the account, working closely with Scott Kiner and Andrea Carter, and will be the one point person for all representatives of the Agency. chrish@kinercom.com 121 LINDA FURBEE, DIRECTOR OF DEVELOPMENT Linda joined the Kiner Communications team in January of 2006. For the past three years, she has worked very closely with Fantasy Springs Resort Casino and Eagle Falls Golf Course, assisting them in the development and implementation of all of their leisure and group marketing efforts. Prior to joining the Agency, Linda was Marketing Director for the City of Indian Wells. Her responsibilities included the management of the City of Indian Wells cooperative marketing program for both leisure and group business. Working closely with two city council members, partners of the program included the Hyatt Grand Champions Resort and Spa, the Renaissance Esmeralda Resort and Spa, the Miramonte Resort and Spa, the Indian Wells Resort Hotel and the Golf Resort at Indian Wells. Marketing efforts included branding and advertising, and resulted in demonstrated tactical, directly quantitative results through television, internet, print and direct mail marketing. At the time, Linda also managed all aspects of the City of Indian Wells group sales missions to select geographic areas resulting in trackable group bookings for the hotels and the golf resort. She planned and implemented a community marketing and public relations program for the residents of Indian Wells, and a golf marketing program for the Golf Resort at Indian Wells. In addition, Linda managed the local, national and international sponsorships for special events, including the Pacific Life Open Tennis Tournament (currently the Indian Wells Tennis Tournament), the Bob Hope Chrysler Classic Golf 17 Tournament, the Palm Springs Film Festival, and the Frank Sinatra Golf Tournament. Prior to joining the City of Indian Wells, Linda directed an economic development marketing campaign for the City of La Quinta. Linda holds a four-year bachelor's degree from the University of California, Riverside. Linda will be involved in all key, strategic meetings, and will be kept up-to-date on a daily basis of all key account activity. lindaf@kinercom.com 122 STEVE JOHNSEN. VICE PRESIDENT/CREATIVE DIRECTOR A native of Los Angeles, and more recently Oregon, Steve moved to the desert roughly eight years ago, in 2001. He has over 28 years experience in the design industry. A recipient of numerous awards, Steve's business expertise is in corporate identity, annual reports, catalogues, and collateral materials, including the creation of the consumer travel magazine, California Highways, working closely with the publisher of Arizona Highways. Having owned and operated a successful design firm out of Los Angeles for over ten years, he is familiar with all aspects of design and production. Steve's client list over the years has included Acura, American Honda Motor, Harry & David, Hyundai Motor America, Jackson & Perkins, Nissan, Speedo, Toyota, and UCLA. He holds a bachelor of fine arts degree from California State University, Long Beach. Throughout the years, Steve has worked on a number of pro-bono projects, including those for the Arroyo Arts Collective and for The Museums of the Arroyo Seco (which includes the Southwest Museum, the Pasadena Historical Society and Heritage Square). Steve was heavily involved with the Heritage Trust in Los Angeles, helping to create the city's largest Historic Preservation Overlay Zone (HPOZ) in a community that was known for a large population of artists — an area in which he lived for fourteen years. Steve also volunteered as a docent with historic home tours (including his own home, which is now a cultural monument). In business, his design studio 18 was at The Brewery in downtown Los Angeles, where he regularly participated in and accommodated the Brewery Studio tours. Steve is a past member of the Highland Park Heritage Trust, the Los Angeles County Museum, the Gene Autry Western Heritage Museum, and is currently a member of the Palm Springs Desert Museum and the La Quinta Arts Foundation. Steve, a resident of La Quinta, will be the key, day-to-day creative person on the account, and will attend all key client meetings. stevej@kinercom.com 123 SANDY BRESSLER-PIEDRA, MEDIA PLANNER/BUYER Sandy Bressler-Piedra is Kiner Communications' Media Planner/Buyer. As part of her responsibility, she also negotiates with vendors to include value-added advertising with television, radio and print buys through editorial and promotions. Sandy, who studied at UCLA, joined the agency after three years with Inter/Media Advertising, a direct response advertising company in Los Angeles. As a Media Buyer, she was responsible for placing media for a wide roster of clients in the fitness, financial and legal fields. Prior to Inter/Media Advertising, Sandy was a Manager for Positive Response Television, the leading infomercial company (now known as Quantum Television). In addition, Sandy has been an independent event -planning consultant for over ten years, and has previous experience in the hospitality industry. At Kiner Communications, Sandy is responsible for the planning, negotiation and placement of all media. Sandy will be the key, day-to-day media person on the account, and will attend all key client meetings. sandyb@kinercom.com Together, as a team, these individuals have worked on a number of projects over the years. Following are 19 just a few examples of successful campaigns that they have all played a role in. 124 R1 Coachella Valley Economic Partnership (CVEP) Annual Coachella Valley Economic Summit Television, Radio, Print, 68 Page Report, Collateral Materials In the Fall of 2005, the Coachella Valley Economic Partnership (CVEP) approached Mner Communications to assist with the special event management of their annual event, featuring Economist, Dr. John Husing. The success of the Event has been overwhelming and, in two years, the event grew from initially attracting 60 attendees in 2005 and 250 in 2006 (capped at room capacity), to over 650 in 2007, to a half -day event with almost 700 attending in the Fall of 2008. Media Sponsors were secured, and the cam- paign -- to attract attendees -- included a fully integrated comprehensive campaign incorporating Television, Radio, Print, Email Blasts, Online information, Collateral Materials, On -site signage and mate- rials, and a 68 Page Report for all attendees. 20 125 8 Capitan Lodge Promotional Package for Television Show Deadliest Catch El Capitan Lodge, a premier fishing resort off the coast of Alaska, wanted to be part of the award -winning show, Deadliest Catch. With this in mind, Kiner Communications came up with the idea to create and pro- duce the Ultimate Adventure Survival Kit, to present to the Producers of the show in Los Angeles. The 3 foot long custom box, designed to look like a wooden box, opened to a micro -chip playing the sounds of the sea. Neatly compartmentalized within the box, the Producer found a state-of-the-art fishing reel, a package of premium Alaskan smoked -salmon, a fine bottle of scotch, and a request to visit El Capitan Lodge for consideration for the show. The Producer was overwhelmed by the package, and immediately contacted our client to set up an appointment. 21 126 Fantasy Springs Resort Casino Hotel Package Campaign Radio, Outdoor, Email Blasts, Magazine, Newspaper, Direct Mail As with many hotels in the Coachella Valley, Fantasy Springs' hotel occupancy generally remains high to sold -out on weekends, however they needed a mid -week push for the last quarter of 2008. With this in mind, Kiner Communications implemented a hotel package marketing campaign encouraging Southern California visitors to stay mid -week at the hotel casino. The campaign was multi -faceted, and consisted of spot Radio, Outdoor (on I-10), Email Blasts, Magazine and Newspaper Ads and Direct Mail. Two packages were offered -- a hotel package with gaming and a hotel with golf package. The hotel package with gaming sold better due to its low room rate of $79, which also included free slot play and a $20 gift card to be used on property. A number of the hotel package visi- tors did play golf as well, as they were able to use the $20 gift card toward green fees. The low mid -week room rate was made up in revenues on property from gaming, dining, bowling and entertainment. The campaign was successful in filling the gaps in occupancy, and assisted Fantasy Springs Resort Casino in attaining revenues consistent with fourth quarter of 2007 (and as we know in this economy, if 2007 revenue levels are matched, the campaign was successful). 22 127 Fantasy Springs Resort Casino The Balagan Show Television, Radio, Outdoor, Airport Banners, Print, Rack Cards, CD Rom Direct Mail Fantasy Springs Resort Casino booked, for the first time in its history, a cirque -style show which was set to run 13 shows over 10 days. Such an ambitious schedule had never been attempted in the Coachella Valley. A comprehensive advertising and public relations campaign was developed, working to an approximate budget of $130,000. Media vehicles used included Television, Radio, Outdoor (Billboards), Airport Banners, Print (in various Magazine and Newspaper publications), Rack Cards, and a highly targeted direct mailing of Balagan CD Roms. Public Relations efforts resulted in coverage on each one of the local Television stations, numerous Radio stations, and extensive coverage in the Desert Sun, The Desert Post Weekly and Desert Entertainer. The event was an extraordinary success. Attendance figures exceeded their projections, and over 14,500 tickets were sold. Both the agency and the client attribute the success of Balagan here in the Coachella Valley to an integrated approach of both highly targeted advertising to the key demographic/psychographic audience, as well as mass advertising. 23 128 6) Identification of any and all sub -consultants to be assigned to this engagement (including names, addresses, current phone numbers, and email addresses) and a resume of related experience, how long the sub -consultant has worked with Consultant, and how many projects the sub -consultant has completed for Consultant or is currently working on with Consultant. [The city's contract with the selected firm will include a "Prohibition Against Subcontracting or Assignment" clause that will prohibit Consultant from contracting with any other entity to perform in whole or in part the services required.] ANDREA CARTER, CONSULTANT As an account manager for a major firm in Minneapolis, Andrea Carter gained experience in many industries, working with such clients as General Mills, Coldwell Banker, Nextel, Cirque du Soleil and more - including a pharmaceutical company, restaurant chain and golf event. As a public relations specialist for the National Marrow Donor Program, Andrea traveled internationally to coordinate segments and stories with national media such as "Good Morning America," "The Rosie O'Donnell Show," MSNBC and USA Today. She also advised television series writers on programs such as ER and Chicago Hope regarding storylines involving bone marrow transplants. Serving as the public relations and marketing coordinator for the American Automobile Association in Minneapolis, Andrea served as a spokesperson for more than 150 media interviews and was the regional 24 editor for Home & Away, a travel publication with a circulation of more than 95,000. Andrea has been a part of the Kiner Communications team for over 9 years, and served as an integral part of the agency's client services department. For her entire time with the agency, she worked closely with the City of La Quinta on all of their marketing initiatives. Leaving her position as Vice-President/Account Manager in the Fall of 2008, Andrea moved on to work as a marketing consultant. In this capacity, she continues to be very involved with the City of La Quinta and Kiner Communications on the City of La Quinta account. In addition to being elected to the board of directors of the International Association of Business Communicators (IABC), Andrea has been a member of the Public Relations Society of America (PRSA) and served as vice president of public relations for Toastmasters International. Andrea currently serves on the board of directors for DesertArc. She also writes a weekly column in Desert Entertainer magazine. Andrea, a resident of La Quinta, will be involved in the day-to-day of the account, working closely with the client, Scott Kiner and Chris Hunter, and will be the one point person for the client. andreac@kinercom.com ....1 129 7 7) A list of tools used to measure reach and frequency when purchasing media (television, radio) and tools used to measure effectiveness of print and online advertising. Experience in media negotiations and placement should be demonstrated. As noted above in Section 6, Kiner Communications offers planning, negotiating, buying, compliance, and budget reconciliation. Kiner Communications subscribes to Arbitron and Neilson, providing our clients with detailed media and marketing research services — which provide extensive data on target audiences, impressions, and reach and frequency — for the broadcast Television, Radio, Newspaper and Online industries. Arbitron and Neilson allows us to provide to our clients audience measurement and surveys of the retail, media and product patterns of consumers, as well as application software for analyzing media audience and marketing information data. Planning/Negotiating and Placing Media We also work with Strata, the premier software program for the media industry, enabling us to provide to our clients detailed planning, pre -buy and post -buy reports. Our firm has extensive knowledge of the Southern California media markets, and strong familiarity with the Pacific Northwest and Western Canada markets, having worked with many regional, national and international clients who market in these regions. 25 Kiner Communications places millions of dollars of media for multiple clients every year. As one of the largest advertising agencies in the Inland Empire, we are certain that we can negotiate the best rates for our clients at all times. We buy in the Southern California markets of LA, Orange and San Diego Counties, and in the Pacific Northwest for a number of our clients on an ongoing basis. As part of the negotiating process, we are always looking for — and securing — value-added promotions to complement our client's buy. 130 8) A summary of any suggested approaches the City should consider for this effort. 1) Evaluate City's Image and Theme Kiner Communications believes that the City of La Quinta's current image and theme are both positive and strong. "The Gem of the Desert" has long been the city's tagline and, over the years, has strengthened — and continues to strengthen -- the City's image and identity. The City's brand is reinforced by the continuity of the City's promotional logo in all advertising, public communications and collateral materials. The promotional logo was developed by Kiner Communications — a collaboration of the agency's knowledge and experience with the City and the City's key promotional elements (eg. the mountains, the gem) as well as critical input from City Staff and Council. Several logo comps were initially presented and, after fine-tuning, the logo was finalized. It is now an integral part of the City's brand/image in all marketing efforts. In addition, all marketing initiatives — whether it be Television, Radio, or Print — relay the City's brand and image in a positive and consistent manner. The look is attractive, vibrant, and modestly sophisticated, and helps to relay the image that has become the City of La Quinta. 2) Review Current Marketing Plan 26 The current marketing plan was developed by Kiner Communications, working closely with the staff of the City of La Quinta. The plan was submitted to the City Council, at which time minor adjustments were made. The plan can be broken down as follows: Resident Communications (Newsletters/Calendar) $103,000 (32%) Hospitality Marketing (Out -of -Market) $ 50,000 (15%) Retail Marketing (In -Market) $101,300 (31%) New PlayInLaQuinta.com Website $ 8,000( 3%) Agency PR/Implementation Fees (Retainer) $ 60,000 (19%) These figures do not include the Cooperative Marketing Program with La Quinta Hotels, a program that is contingent upon City Council approval. a) A list of current marketing programs the City should continue Resident Communications. We recommend the City continue with, and perhaps expand upon, the planned Resident Communications. Hospitality Marketing (Out -of -Market). We strongly recommend that the City continue to work with and support the hoteliers through marketing efforts targeted outside of the Coachella Valley, and specifically in the "drive markets" of Southern California. In the past, feeder markets in the Pacific Northwest and Northern California have been targeted as well. In addition, with the Bob Hope Chrysler Classic moving to the City, the national exposure that will be garnered will be optimum. 131 Retail Marketing (In -Market). A combination of a number of initiatives, we recommend that the retail marketing efforts be continued, and include the cooperative advertising with Village businesses, as well as the Economic Development spread in Palm Springs Life, the Palm Springs Airport baggage sign (pending), the Bob Hope Chrysler Classic pairings sheet, and the Spring Shop/Dine advertising. All together, they provide an integrated retail marketing campaign that will continue to create awareness of all of the retail shopping experiences that the City has to offer. New PlaylnLaQuinta com Website. Given the changing media habits of the consumer, and the shift to online hotel reservations (80% of all travelers research online before making a reservation and, of that group, 5 1 % reserve online) we strongly recommend that this project be continued and, if possible, expanded. Agency PR/Implementation Fees. We believe the City should continue its relationship with Icner Communications. Over the past ten years, the working relationship has been both positive and strong, and has helped to provide the City with the marketing tools necessary to achieve and exceed its marketing objectives. b) A brief description of new, recommended marketing strategies the City should consider. New PlaylnLaQuinta.com Website. Given the changing consumer habits in the hospitality industry 27 (as noted above), first and foremost, we recommend that the City continue to develop its online marketing through the PlayInLaQuinta.com website. Once the site is live, with links to the La Quinta hotels and resorts, we recommend that a significant "paid search" program be put in place to ensure that the website is in an optimum position for the 700,000 hotel/resort searches each month for this Valley. Potential visitors, all around the world, deciding whether to visit our Valley — where they will stay and what they will do — are making these decisions online. We recommend that consideration be given to this program being a substitute for the current Cooperative Marketing Program for La Quinta Hotels. Search Engine Optimization. Along with the paid search program, we recommend an ongoing search engine optimization (SEO) program for hospitality, shopping, dining and golf searches in the Valley. Outdoor/Billboards on the I-10 (Cabazon Pass). We also recommend the City consider a "Shop, Stay and Play in La Quinta" billboard in the Cabazon Pass on I-10. With such a significant amount of the leisure market coming from the Southern California drive market, this would be a cost-effective means of reaching the potential guest or shopper as they approach the Valley. Golf Magazine Advertising. We recommend positioning La Quinta as the place to play golf in Print Ads in golf magazines such as Fore Magazine (Official SCGA Magazine), Travel & Leisure Golf, and Golf Digest, and branding the City with the Bob Hope Chrysler Classic, which will be played entirely in La Quinta in 2010. 132 Shopping Map. Continuation with the shopping map program with local hotels and online is recommended. This printed and online guide to shopping in La Quinta are a helpful marketing tool for the local merchants and restaurants. Things To Do/Events Brochures. We recommend that the City update this Rack Card and continue to distribute it Valley -wide in the 167 locations (through Certified Folder). Secure Bob Hope Chrysler Classic Image Use. Although this item likely has little cost associated with it, its significance is great. We recommend the City capitalize on the Bob Hope Chrysler Classic whenever and wherever possible, to expand its "golf brand:' We recommend Television commercials and Print ads incorporate this event into the creative/design to leverage the tradition and world -class reputation of this event in La Quinta. c) An estimated overall budget (including cost estimates per component and per corresponding task) Please see the Budget Summary on the following page. 28 133 t E 0 > a C n oa I m W n 2 a u W 7 0 2 G 0 a W m o� na J i 2 i > I a n a W f OP ti O O O O O O O O O O O O O O N N N N !OV N N N N N N N N N N 2 > d� dP'[dLgO dVd F a N 2 P O O 8 O 0 0� 0 P P p p O W_ ryry NO ry6ryOOry.gi N N NNIOVN Z I 00 0 O O 0 0 0 O o 0 0 O O 0 8 O0 o O a O o O o O O p A N AN �e ry W O n N N ry N P n O a�Y O C e 7 N m E a E e e'm iqc s°NFL` o aE ex°F — s� cd Y> y 6 A v Y 6 li M C Y ; L y- E S C L fin' C _ `d `m m yWZ t � F q v 3 m A r 5 n E x Q"=- r I c 8o In'2> E'HP� gg5 E Ac vAa C C �U e2i Y u� > I L I E�—�" =' _d G� cc QQprV �j f YA�aWiu� Y qPv cvu tv£ $cEq a��ESa`od d �3 w _ <V 4? A A NVN O 6XP pasU YVl YIm �C YN 6VIN O l'1 C W ••... 134 3) Outline New Marketing Strategies in Tourism/Hospitality, Business Development, and Public Communications Tourism/Hospitality. Tourism/Hospitality is not only the Coachella Valley's principle industry, it's also the City's principle industry. As such, it is vital that the City promote its hotel/resorts, shops and restaurants. Kiner Communications believes that the City has programs in place (Television in "drive markets," the Bob Hope Chrysler Classic marketing agreement, etc.) and is developing additional marketing initiatives such as P1ayInLaQuinta.com, that support its tourism and hospitality businesses. Business Development. Over the past 10 years, the City has done an outstanding job of attracting new businesses along the Highway 111 and Washington Street corridors and in the Village. In earlier years, the City attended the ICSC convention and created economic development collateral materials, targeting national chains and "big box" stores that have expanded into La Quinta. Given today's difficult economic conditions, the City may want to consider adjusting the economic development focus. Putting greater emphasis on business retention, through the expansion of seasonal in -market advertising, may serve to attract more shoppers and diners throughout the Valley. Public Communications. The City's current resident communications are exceptional. The Annual Calendar provides meeting and community information for the entire year. The Quarterly Newsletter educates the residents regarding community issues and provides helpful information to the residents. The City website is 30 easy to navigate and is up-to-date. 4) Position La Quinta as a Premier Golf Destination The City of La Quinta is already a premier golf destination, with 22 golf courses and the home to the Bob Hope Chrysler Classic's 50th Anniversary event this month. In fact, La Quinta has not only hosted more Bob Hope Chrysler Classic events than any other city in the Coachella Valley, it has also been home to the Skins Game, the World Cup of Golf, the Three Tour Challenge and the PGA Tour School Finals, to name just a few. The City's recent marketing partnership with the Bob Hope Chrysler Classic will only enhance the City s brand as a premier golf destination. SilverRock Resort is managed by Landmark Golf, which also manages the marketing for the resort. Kiner Communications does provide creative services to the property, when requested. As a member of the Cooperative Village Marketing program, SilverRock is included in advertisements that appear at the Skins Game, in the Bob Hope Chrysler Classic program, in daily schedule guides at the Indian Wells Tennis event, as well in the HITS program. Online marketing plays a significant role in golf marketing. Before coming to the Coachella Valley, research shows that many visiting golfers decide where to play online and make their tee -times before they arrive. The proposed online marketing program (paid search) for FY 2009/2010 would greatly assist the La Quinta golf courses in attracting and securing more of this business. 135 5) Promote Special Events Kiner Communications, in conjunction with the City, is in the process of designing a Community Calendar/Things To Do in La Quinta Brochure/Rack Card. This Brochure focuses on the many special events and activities within and near the City during the first half of 2009. Approximately 50,000 of these Brochures will be printed, and they will be distributed to 167 locations (primarily hotels and community centers) around the Coachella Valley, and will also be distributed by La Quinta hotels/resorts. The Brochure program is intended to be an annual initiative. P1ayInLaQuinta.com will feature the Brochure information online, allowing people searching for "attractions" or "things to do in Palm Springs" to have access to this information. It is recommended that Special Events in La Quinta be the focus of the City's Public Relations strategy. Press Releases and Media Advisories distributed to the local media on City -specific programs and exhibits at the museum or library will result in inclusion in community calendars, and coverage in the local media. Added exposure for the City is also provided by working closely with other La Quinta organizations and events (eg. the La Quinta Arts Foundation and its La Quinta Arts Festival and Art Under the Umbrellas, etc.). 6) Develop a Public Relations Strategy Public Relations is not an exact science, and PR services vary both in scope and in cost. For example, the Vista Dunes public relations efforts on their Platinum LEED Certification garnered some national expo- sure for the City. The project received separate funding due to the scope of the work, which was consider- ably different than the existing public relations that the City currently receives under its retainer agreement with Kiner Communications. To "propose a well-defined public relations strategy that will achieve the highest level of publicity for the City" would, in itself, be a full-time position for a PR professional. With the understanding that this is not a likely scenario, we recommend that public relations efforts focus on special programs and exhibits. Press Releases and/or Media Advisories would be drafted and distributed to the local media. Follow-up calls would then be made to the media to determine interest in covering the program or exhibit. The cost for these services is currently covered by the monthly agency retainer, however the allocation of the retainer for public relations services is limited, as the retainer is intended to primarily cover the time associated with managing and implementing the City's annual marketing plan. If the City is seeking addi- tional public relations services from the agency, it may want to consider a separate public relations retainer, however this may not be necessary, given the fact that PR on the City comes from a number of other sources. For example, the Bob Hope Chrysler Classic handles their public relations with La Quinta as the Host City, and the La Quinta Arts Festival handles their public relations, with La Quinta benefiting from its involvement. In addition, in the past, the media has received advisories from the City directly. We believe this sharing of public relations responsibilities is working well, and allows the City to budget their public relations dollars efficiently and effectively. 7 31 136 7) Propose a Budget On Page 29, please find a proposed marketing program budget for FY 2009/2010. Please note that the $117,000 Cooperative La Quinta Hotel Marketing Program for FY 2008/2009 has been incorporated into the Paid Search Cooperative Hotel Marketing Program for FY 2009/2010. 8) Monitoring System Kiner Communications makes every effort to monitor all advertising for effectiveness, understanding that some forms of media are easier to track than others. For example, the online advertising (paid search) generates large amounts of data on useful information such as number of viewers, website pages they visit- ed, and whether their visit resulted in an online purchase. 32 137 9) A timeline for the preparation and implementation of a City of La Quinta Marketing Plan for Fiscal Year 2009-2010 (must be completed by April7, 2009), and an estimated timeline for implementation of tasks/activities being proposed under Scope of Services. On the following page, please find a timeline for the preparation and implementation of a City of La Quinta Marketing Plan for Fiscal Year 2009-2010 (must be completed by April 7, 2009); and an estimated timeline for implementation of tasks/activities being proposed under Scope of Services. 33 138 L E E c z E 0 r yP n i90 Eao EaNp w o92 Y a E m a Oa Na Z m u z a u W O O Z G O 6 W m 00 O N Q J i Z Y a Z s a a a E m P P � ro 00 00 0 0000 0 0 0000 OOIOVN NAY N NIOV IOV NNNN N N O O��O LO CZ CO C`qN C ^C^� O W £ OO ry N 6 ry N N N ry a N N N N' ry N N N O E � ° E e d a ee N Y 3 a c d $ ¢ m a L w m 0 C q v d q S cx°r w ° ii i 10 e m i -• E i = Y d r 9 c c et .fit eo �Y"_ uq � $ u= ryi1 m oOa Yv F°° E c a v_0 m Cc a tisE L� e� uq�d oq Ev3 YES E £V=I n�ii u° df� NEE E - "eYa"E qO 2�m£ S1ie NRc-W iU3 Do ury E85 Oo L CY n u Cm 2. U' 4=Ed u VNm C00 . 11 139 10) At least three (3) public and private references for projects of similar nature to this engagement. PUBLIC REFERENCES Pamela Anderson CEO American Red Cross, Riverside County Chapter P.O. Box 55040 Riverside, California 92517 Telephone:(909) 656-4218 Kay Hazen Acting President/CEO Coachella Valley Economic Partnership (CVEP) 73-710 Fred Waring Drive, Suite 106 Palm Desert, California 92260 Telephone:(760) 340-1575 Judy Stapp Director Cabazon Cultural Museum 84-245 Indio Springs Drive Indio, California 92202 Telephone:(760) 342-2593 34 140 L�J PRIVATE REFERENCES Ben Keilholtz Director, Marketing & Sales BlueStar Resort & Golf Shea Homes Trilogy 8800 North Gainey Center Drive #355 Scottsdale, Arizona 85258 Telephone:(480) 367-3784 Don Casper Vice President, Marketing Fantasy Springs Resort Casino 84-245 Indio Springs Parkway Indio, California 92203 Telephone: (760) 342-5000 Judy Vossler Senior Vice President Landmark Golf 74-947 Highway III Indian Wells, California 92210 Telephone:(760) 776-6688 35 In addition, in Appendix C, please find a few examples of letters of recommendation and support from our clients. 141 7 I1) List of billable rates for all personnel assigned to project, including hourly rate, media commission percentages, and any other charges that are proposed. Kiner Communications would be pleased to work with the City of La Quinta on a project -by -project basis, or a retainer arrangement. We have worked with many clients, some for as long as ten years, on a strictly project -by -project basis, and we have worked with others for many years on retainer arrangements. Our current hourly rate (for non -retained accounts) is $175 per hour. As a retained account, or as a non - retained account, we would be pleased to work with the City of La Quinta at a reduced rate of $135 per hour. Retainer Arrangement Working on a retainer arrangement, tasks that make up the retainer are basically the overall adminis- trative time involved in managing the account. This includes client and vendor in -person meeting time, telephone calls, emailing, faxing, photocopying, preparation of meeting notes, status reports, contact reports, letters/memos, blocking charts, budget summaries, invoice review and approvals, and budget reconciliation reports. Depending on the arrangement selected, the retainer may also include public relations services such as the writing of press releases and articles, distribution and follow-up. 36 As your needs change, the amount of retained services required could be re -assessed and determined based on the level of marketing support required. The amount can be adjusted at any time. We recommend a review of agency time spent following a preliminary 3 month (90 day) working period, to ensure the arrangement is equitable for both parties. Project -by -Project Arrangement Working on a project -by -project arrangement, we would provide a detailed written estimate at the outset of each and every project. Following client approval of the estimate, we would then proceed to the devel- opment stage. Should a project change in scope or size as the project progresses, a revised estimate will be provided, for client approval prior to continuing with the project. For larger projects (eg. over $5,000), we would invoice for 50 percent as the project commences and for the remaining 50 percent on completion of the project. For smaller projects, we would invoice on completion of the project. ..... 142 7 Media Commissions Mner Communications will receive a 15% agency commission on all media. Outside Services Production Mark -Up Mner Communications will mark up all vendor and supplier invoices 20%, unless agreed to otherwise at the outset of the project's commencement. Project/job Tracking Mner Communications utilizes one of the most sophisticated agency software programs available, Clients & Profits. Clients & Profits is an integrated job tracking and accounting software application, designed by certified public accountants, that tracks every aspect of each job, and their associated costs, through one comprehensive system. As part of the Clients & Profits program, every employee at Kiner Communications is required to main- tain accurate daily timesheets, recording every quarter hour of their time and a description of the activity associated with it, to a specific job number. As a result, detailed support documentation is available for 37 every job at any point during the job's progress, and every invoice (see Appendix D). Vendor invoices are available upon request. Kiner Communications practices full disclosure and complete billing transparency. Budget Reconciliation Kiner Communications provides to its clients, as an added service as part of the evaluation process, budget reconciliation reports for all key campaigns. This allows the client and the agency, on completion of the project, to more dearly assess all time spent and costs associated with the project, to assist in future planning and budgeting. 143 12) Proof of financial soundness: financial statements, a balance sheet, and two years of federal tax returns. For confidentiality purposes, this information should be mailed separately to. Frank Spevacek, Rosenow Spevacek Group, Inc.,309 West 4th Street, Santa Ana, California, 92701-4502. Kiner Communications' proof of financial soundness: financial statements, a balance sheet, and two years of federal tax returns has been sent separately by UPS on Tuesday, January 13th (for arrival on Thursday, January 15th) to: Frank Spevacek, Rosenow Spevacek Group, Inc., 309 West 4th Street, Santa Ana, California, 92701-4502. 144 38 13) A summary of the professional liability and errors and omissions insurance coverage the firm maintains. On the following page, please find a summary of the professional liability and errors and omissions insurance coverage the firm maintains. K 39 145 ACOR. CERTIFICATE OF LIABILITY INSURANCE I a 6` 008y) .PRODUCER (951)694-5200 FAX: (951)302-0470 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION Desert Southwest Insurance Brokers, Inc. ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR License #0004828 ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. 32605 Temecula Parkway #301 Temecula CA 92592 INSURERS AFFORDING COVERAGE NAIC IS INSURED INSURERA American Economy 19690 KINER/GOODSELL INC. INSURER Swett & Crawford 73101 HIGHWAY 111 STE 4 INSURER PALM DESERT CA 92260 I INSURER EI THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED, NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. kTE LIMITS SHOWN MAY AVE BEE 4 REDUCED BY PAID CLAIMS, INSR AOD'L TYPE OF INSURANCE POUCYNUMBER DATE MM�O M DCTIVE ATEICY MM/IDTON LIMITS GENERAL LIABILITY g 2,000,000 $ 2,000,000 A COMMERCIAL GENERAL LIABILITY CLAIMSMADE ❑ OCCUR 02BP14291650 12/3/2007 12/3/2008 DAMAGE TO RENTED En Dxvmnm) MED EXP arse $ 10,000 PERSONA S 2,000,000 GENERAL AGGREGATE $ 4,000,000 GEN'L AGGREGATE LIMIT APPLIES PER pRODUCTS -COMPIOPAGG $ 4,000,000 X POLICY PRO LOC AUTOMOBILE UABILnY ANY AUTO COMBINED SINGLE LIMIT (Ea aaa4aM) $ 2,000, DDD BODILYI,,UR, Pr Pxaan) $ A ALLOWNEDAUTOS SCHEDULEDAUTOS 02BP14291650 12/3/2007 12/3/2008 BODILY INJURY (Par wxmonl) $ X X HIRED AUTOS NON-OWNEDAUTCS PROPERTY DAMAGE (Per act sm) $ GARAGE LIABILITY AUTO ONLY -EA ACCIDENT $ OTHER THAN FAACC $ ANYAUTO $ AUTO ONLY AGO EXCESSIUMBRELLA LIABILITY EACH OCCURRENCE $ AGGREGATE $ OCCUR CLAIMS MADE E E OEOUCTISLE RET I N WORKERS COMPENSATION AND WC STAT - OTH- EMPLOYERS' LIABILITY EL EACH ACCIDENT ANY PROPRIETORMARTNERiEI(ECUTIVE LDISEASE - EA EMPLOYEES OFFICERIMEMBER EXCLUDED? If&WIBw Mbm SPECIAL PROVISIONS Ieba EL DI - POLICY LIMIT $ B OTHER Media Liability LSO41262 1/3/2008 1/3/2009 $1,000,00011,000,000 Each Loss/Any Plus One Policy Period DESCRIPTION OF OPERATION520CATIONSNEHICLES/EXCLUSIONS ADDED BY ENDORSEMENT/SPECIAL PROVSIONS re: City of In Quinta its officers & employees named as additional insured 10 days notice for nonpayment of premium CFRTIFICATF Mn1 nFR CANCFI I ATInN SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE City of La Quinta EXPIRATION DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAIL 78-495 Calle Tampico 30 DAYS WRITTEN NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEFT, BUT L8 Quinta, CA 92253 FAILUREA DO SO SHALL IMPOSE NO OBLIGATION OR UABILnY OF ANY KIND UPON THE INSUkEk OARPM OR ENTATWES. AUTOO R AWOE /ACORD 26 (2001/08) O ACORD CORPORATION 1988 .... 146 40 14) Identification of concerns related to the City of La Quinta's standard professional services agreement (standard contract document provided as Attachment 5). Kiner Communications has no concerns whatsoever related to the City of La Quinta's standard professional services agreement (standard contract document provided as Attachment 5). 15) Interested firms should submit nine (9) copies of their proposals. Submitted to the City of La Quinta are nine (9) copies of this proposal. 16) SUBMITTED INA SEPARATE SEALED ENVELOPE, a not -to -exceed cost that includes a specific task on the preparation of a City of In Quinta Marketing Plan for Fiscal Year 2009-2010 as well as an estimated budget for implementation of the tasks/activities being proposed under Scope of Services (including itemization of hourly rates of all assigned personnel, requested reimbursable expenses, and charges for any meetings not included in the not -to -exceed cost proposal). 41 Submitted in a separate sealed envelope and included on the following page is a not -to -exceed cost that includes a specific task on the preparation of a City of La Quinta Marketing Plan for Fiscal Year 2009-2010 as well as an estimated budget for implementation of the tasks/activities being proposed under Scope of Services (including itemization of hourly rates of all assigned personnel, requested reimbursable expenses, and charges for any meetings not included in the not -to -exceed cost proposal). SUMMARY Kiner Communications looks forward to your review of this proposal. We would like to extend at this time our sincere desire and interest in continuing to work closely with the City of La Quinta team, and in assisting you in achieving — and exceeding — your objectives. As a partner in business with the City for almost a decade, we have enjoyed being a team member in the City's growth and development. We are proud to have played a part in your success, and honored that the City of La Quinta is one of our largest and most longstanding clients. We strongly value the relationships that we have made over the years — both professional and personal — and would look forward to working closely with you for many years to come. 43 APPENDIX A .„... 1 149 More ttidrl Includ,s details like fax numbers. 30 entries I a mail add asses, major clients & specta8y service;. Adv ' No. 1 I Por dte peat eylM years. YUG nip wroGE POlidcal, nommun�y a n ca ;Ric air a 775megawaa �r9Ya INerb Empire Energy Cent, f'I'L1S111g A, keting, & pR Fl,t,, naturalge; power plant in Mentlea r. a S A Closer Look Ram by 2007 rexlenue No.2 FW...'°"... MB7r.,., o'Heilly Publlc Relation receiv,d the 2008 Polaris award in crisis mm. munications for its real se to the UC threat.W cGrnmencement bomb ,lf— No. 3 In 20oa, loner i Communications won a national Telly Award for excellence in the business -to -con. sumer category for ,,,I commercial production for the city of La Quinta's 25th anniversary, The Telly Awards receive in excess of is, entries each year. No. 10 Based on a referral • Rom as four- year client Hansen eeveraga, Performance MarkeRng was selected by Anheuser-Busch to as ate some of its promotional Rem. to 20D8. �bdmeian. %SW 7ilol PoBhwar ll, Sn1 win Dams, 97t60 7W773.DM IDrmride. 9fial %I 36RISW m 37a Beaks Ibmsib, 9%od %IbBodpid mrr &"*, manor. Mmu 3i73 M,*Mgam Ra 1a1n1B, ylan Us S,2B ",, 97a0 nnn 7b77o HOM Ill, Sa.207 Indmn Wray MW IdDaicIn m. ma IRS, Mnvd,S lot 951d7i7390 Somrce: the <mmpenix liped. 0d dorm 712008 brnnrr Dlrim Ile. dlyd Nre S16 mBYnn VxxOpmnxn fm0.I+r„ardlYln Bmwd E{Mx t2 IDDI Imm lw Seim a,mlpno NOW 0bdlnouift _ P01M OW Nnnb„la A laoao(mni„gn Sdrndyw„c„" SniVia aq, OkSvevn Dren r^nnmurl Brn1 olr w SI°gg'ss' Campaigns that Wa �I Advertising p... m m even CariOD&wonCommunications.908.888-0321 PUblic Relations COM Community Relations 6ovemme6tRelations Ml4 rnmNnax„m „.. 150 APPENDIX B ,...: 151 K i n e r C o m m u n i c a t i o n s L� Fantasy Springs Resort Casino — Casino Campaign Pay -Per -Click and Click -To -Call Analysis For the Period: July 21 to August 21 2008 Total Campaign Spending: $600 Web Events Resulting in a Transaction Impressions: 47,838 Visits: 979 Web Events: 1,014 Reservation Confirmations: 4 Ticket Purchase Submissions: 10 Estimated Transactional Value Estimated Value for a Room Reservation is 2 nights at $129 a night • 4 Reservation Confirmations x (2 x $129) = Estimated Value of $1,032 • Estimated Value for a Ticket Purchase is 2 tickets at $50 each • 10 Submissions x (2 x $50) = Estimated Value of $1,000 Therefore, the Total Estimated Value via Online Submissions is $2,032 Other Web Events Visits to the following Pages: Entertainment 294 Hotel 263 Reservations 193 Reservations Submitted 161 Dining 78 Calls Ending with a Transaction Click -to -Call produced 114 phone calls • Analysis of 100 calls demonstrates that 7 were found to have ended in an over -the -phone transaction n 152 Actual Transactional Value Transaction Breakdown Kid Rock Tickets: 2 (Total of $158) Reservations: 7 rooms 9 nights (Total of $1,085) Total Value of Over -the -Phone Transactions: $1,243 Total Estimated ($2,032) and Actual ($1,243) Transactional Value: $3,275 Phone Calls Not Ending in a Transaction but may lead to a Potential Future Transaction There were a few inquiries about ticket or room availability and rates. Nothing was sold during these phone calls, but the majority of these situations ended in the caller saying they would either call back again to make a purchase or they would make a purchase in person. Two callers indicated they were going to book the rooms on hotels.com One caller wanted to reserve lanes at the bowling alley and would call back. One caller was interested in reserving a conference room and left a message. These calls did not lead to a direct purchase, but they may potentially end up as a sale. All were initiated by Click -to -Call. Other Calls and Customer Service Issues There were quite a few calls for reservations but no hotel availability. • A few callers were on hold for tickets for over 4 minutes and hung up. • Other types of calls were for the casino host, poker room, directions and general inquiries about promotions, busses, and dining facilities. 153 _ _ _. _1 _.�.... _.....1 .. _,t, —1 1 nap //reacnioca) convreglster/campaign_acfivity_report r ngv.-,J tay React. oca b] Campaign Central Account Management Reports Tools Help Logout Goa In Actn•tly Report �. Advertiser: Fantasy Spnngs Remrt Cesioo Click Here! Campaign(2114CC) Fantasy Spnngs Rasce, Casino' Casino All Cycles From: To: T Jul I 2008 r°j Aug 21 2008 i Display Results 0 Daily Details & Graphs C' Graphs Only G Daily Details Only (no graphs) (view Report �{ Campagn Name From To against Spent 10' Impressions @g Visits 0j' *Ca MaG Ennefte Web Events Q, Fanra=„ �urinp= Recnrt ]ul 17, Aug 21, $600 00 $600 00 92898 9Z2 114 9 1 152 _ Casino 2008 2008- Hide Daily Details e Da ly Details Daily Details Campaign Activity: Daily Activity Report F_, Campaign Name Report Dale Spent Impressions CTR� V¢Rs Cpy� fe Calls bEri Events — Fantasy Springs Resort Casino Aug 18, $0 00 0 0,00 0 0,00 0 0 4 'Casino' 2008 Fantasy Springs Resort Casino Aug 17, $39.02 1,341 2 33 42 0 93 1 1 41 •Casino' 2008 Fantasy Springs Resort Casino Aug 16, $31 45 1,484 1 49 32 0.9E 2 0 38 •Casino'--- 2008 Fantasy Springs Resort Casino Aug 15, $32 ll 1,836 2 fiJ 49 0 66 ) 0 58 •casino• zoos Fantasy Springs Resort Casino Aug 14, $23 13 1,918 1 88 36 0 64 4 0 38 Casino 2008 Fantasy Springs Resort Casino Aug 13, $21 64 1,825 1 76 33 0 66 3 0 53 i 'Casino• 2008 Fantasy Spnngs Resort Casino Aug 12, $32.62 2,087 2 20 46 C 71 J 0 68 'Casino' 2008 Fantasy Springs Resort Casino Aug 11, $28 91 2,258 2 04 46 0 63 4 1 43 'Casino' 2005 Fantasy Spnngs Resort Casno Aug 10, $21 43 1,876 1 87 35 0.61 3 0 33 'Casino. 2008 Fantasy Springs Resort Casino Aug 09, $17 00 1,689 1 60 27 0 63 2 0 38 'Casino' 2008 Fantasy Springs Resort Casino Aug 08, $27 47 2,253 1 78 40 069 1 0 43 'Casino' 2008 Fantasy Springs Resort Casino Aug 02, $33 72 2,323 2 24 52 0 65 4 0 56 'Casino' 2008 154 1 of 1/5/2009 10:55 AI p IUacmocal comeregisterroampaign_ac[IV lty_report) Campaign Activity: Daily Activity Report _ Campaign Name Re on Date V Spent P lm esslons pr !�' MIR visits CPVV ICa lls ®Email$ Web Fvenis Fantasy St in9s Rui C,,svnc Aug 06, $27 96 2,129 t 84 40 0 70 3 'Casino' 2008 ` 36 Fantasy Springs Resort Casino Aug 05, $27 34 1,959 2 19 43 0 64 3 Caslnc' 2008 I 44 I Fantasy Springs Resort Casne Aug 04, $12 57 1,190 1 26 21 0 60 'Ceslno' 2008 3 0 16 Fantasy Spring's Resort Casino Aug 03, $10.66 859 2.10 18 0 59 'Casino 2008 5 0 16 Fantasy Springs Resort Casino Aug 02, $4 28 1,01 D 0 89 9 048 'Casmo' I 2008 1 0 6 Fantasy Springs Resort Casino Aug 01, $12 60 1,876 1 60 30 0 59 'Casing' 2008 3 0 43 Fantasy Springs Resort Casmo Jul 31, 2008 $26 19 1,987 1 96 39 067 ] Casino, 0 52 Fantasy Springs Resort Casmo Jul 30, 2008 $29 02 2,225 2 07 46 0 63 8 'Casino' 0 70 Fantasy Springs Rii Casino Jul 29, 2008 $] 36 1,1]4 1 28 15 0.49 1 'Casino i 1] Fantasy Springs Resort cast. Jul 28, 2008 $6 91 1,220 1,02 13 0 53 2 Casino' 0 21 r Fantasy Springs Resort Casino Sal 27, 2008 $6 53 9139 1 31 13 a 'Casino' 50 5 0 12 Fantasy Springs Resort Casino Jul 26, 2008 $20 02 1,639 1.89 31 0 65 5 'Casino' 1 37 Fantasy Springs Resort Casino 'Casino' Jul 25, 2008 $28 21 2,027 2 02 41 0,69 B 1 35 I Fantasy Springs Resort Casmo ]u124, Z➢OB $3206 2,021- _ 2 82 57 0 56 - � ] 0 Casi 'no' 64 Fantasy Springs Res ut Casino Jul 23, 2008 $16 81 1,363 2 ]S 37 0 51 3 0 'Casino' fie Fantasy Springs Resort Casino Ju122, 2008 $15 2q 1,159 3 02 35 0 45 5 0 'Casino' I 46 � Fantasy Springs Resort Casino Jul 21, 2008 $19 49 1,113 2 02 29 067 4 Casino' 1 35 Fantasy Springs Resort Casino Jul 20, 2008 $19 06 909 1 BE 24 0.]9 Casmo' 0 22 IRe, ® Kin, Online Marketing All rights reserved 155 2 of 2 1/5/2009 10:55 At s.a iNmd'i ".uvny rteNuu http //reachJocal comheglster/campalgn_achvity_repoitr pavared by Fe achLocol K iit e+ L+ Campaign Central Account Management Reports Tools Help Logout Campaign Activity Reporl 10 AdverhSer, Fantasy Spnags Resorc Casvr Click Here' Campaign: (211400)Fantosy Spnn6s ResaRCaseio,CasinoAll Cycles � From. I Jul 17 2008 LJ Aug 21 200E ^'J I Display Results G Daily Details & Graphs O Graphs Only C Dolly Details Only (no graphs) ; yiew titer[ campaign Name From To Web Events Budget Spent Im �iCali small�et 9 P pressrons tasks Fantasy games Remrt f2 Aug 21, $600 00 $600 00 42 9'+B 9y9 I a g 1,159 IDo8 2008 ' n Hide Daily Details a Daily Deta Is Daily Details Campaign Activity: Web Event Summary Report Page Name Mrts View All Web Events Reservation confirtnatlon q I payment Submrttad t� Dining g4 Reservations Subm Rtetl 184 Ress,atens 219 rlotel 3JU I Entertainment y� � *Unique customer identifier. You can use this to track a customer's path through the pages you are tracking. **Customer IP Address refers to the unique identifier for the computer the customer uses to access the Internet. ® 1 Online Marketing All rights reserved, l 156 1 of I/5/2009 10:55 A .r, , fi„ . ,. y .ter http-Hicach l oca l com/register/campa)gn_activity_report E G pwrzmo by ReacM1Local K i n e r Campaign Central Account Management Reports Tools Help Logout Campallm Activity Repotl AdvertserFamasy Spmgs Ressit asnc Click Here! Campaign: ,211400i Pentesy Springs Reson Cesmo'Caemc' O AllCycles(f? From. To Jul 'i17'2008 iJ Aug 21 200E Display ResultsO O Daily Details & Graphs O Graphs Only G) Daily Details Only (no graphs) [view po�art Campaign Name From To Budget Spent& Impressions y¢rtsa 0C.1he Emaike Web Events: Fantal, sorrel Re—ir, 1ul 12, Aug 21, S60n 00 $600, 00 42 83A gj_q l�q g 11[o I_ y 1 Cosine fa.nn' 2008 2008 Hide Daily Details • Daly Deta Is Daily Details Campaign Activity: E-Mail Detail Report -°, Date/Time Target Email Customer Email Customer Name Phone Number Customer ID' 2008-081200. 12'38 casinohost@fantasyspnhas . net mlchaelJohn@cheertul com Margaret Dake 260-9213000 Ext 6165 71.95 243 180 2008-08-110220'33 ra Tchost@fantasyspnngs net watchpam@hotmall com elzie armstron 310-916-2233 66 214 23644 2008-08 06 19 46 47 into@fan[asyspnngs.nel delmonte 0@verizon.net Ron Dal Monte 951 719-2120 96.251 182 91 2008-08-0610 49:04 info @fantasyspnngs net coastalswmg@hotmarcom John Reasoner 66 121 252.29 2008-08-05 14 52 56 casinohost@fantasyspnngs het porterhn rda823@gmeloom BRENDA 310-330-0031 26 121 202 80 2008-02-23 22.13 23 casinohost@fan[asysprings net l,sIiesopo,@comcast net leslie sopkm 21 237.134.220 2008-02-2614 42.28 casinohost@fantasyspnngs.net tpmlpvoy@aol corn thomas evoy (760)866-9025 71105.200.233 2008 07-25 02 50 13 casinohost@fantasyspnngs net ondyzhottspot@hotmml corn randy haddad 71 119 174 194 2008 02-21 12 05 36 casinohost@fantasyspnngs net ballet3azztap@hetscape net ark 96 40,102 56 NOTE' Actual number of emads may be greater if campaign destination page has additional email addresses not listed above. `Customer IF Address refers to the unique Identifier for the computer the customer uses to access the Internet. @ Knot Online Marketing. All rights reserved 4„ 157 I of 1 1/5/2009 10:56 AI r.mupalgll ncu VIly report httri.//reachlocal.corn/register/campaign_activity_report p Fnwered by Reachl oral Campaion Central Account Management Reports Tools Help Logout Campaign Activ0y Report Advertiser Fantasy Spungs Rewtl Casino Click Here! Campaign: 12114GJ) Farts, Spthgs Reson Oaslno'Cas�nc' All Cyclese From To Jul ,, 17 '2C08 Aug 21 200E rfj i Display Results O Daily Details & Graphs O Graphs Only O Daily Details Only (no graphs) j Vlaw ReQart Cam pagn Name _ From To Budget Spent & Tmprcaamnse Val 1ICa11se EmaBse, Web Eventsiol f Eantaw snrnos$e5p11 )u117, Aug 21, $600 00 $60D DO qj 938 97a 114 g 3 159 Las_S� H, - 2008 2008 Hide Daily Details e Da ly Detail Daily Details Campaign Activity: Call Detail Report ,J_, All Date/Time information is padfe Daylight Time (PDT). Date/Time Target Phone Customer Contact lnm Call Rating lB' Call Duration Result C] Hde Name & Address sec Ef I Unique Calls Only 2008-08-17 14 18 02 (760) 342-5000 (951) 553-8818 � Not Rated 2 m 23 s CONNECTED Temecula, CA 92592 2008-08-16 11 28.38 (760) 34 2-5000 (760)972-4400 ty Not Rated 1 m 18s CONNECTED L andam F, M Pnlcham[ 51336 Marbella Ct la Quetta, CA 92253 2008-08-16 07,52. 13 (760)342-5000 (602)420 9931 41y Not Rated I in 40 s CONNECTED Matt Borowski 526 W Granada Rd Phoenix, AZ 85003 2008-08-15 21 40 29 L (760) 342-5000 (760) 917-5682 tl Not Rated 1 m 49 s CONNECTED I Vista, CA 92083 2008-08 15 20 33 19 (760) 342-5000 (949) 922 1224 b Not Rated 0 m 30 s i CONNECTED New Fort Beach, CA 92661 Z008 08-15 18.51 28 { (76 0) 342- 5000 (909)947 7395 iA Not Rated 2 m 7s CONNECTED Karen Thackery 2350 5 Augusta PI Ontano, CA 91761 l � 2008 08 15 14 16 40 (760) 342-SODC ` (562)809-9454 b Not Rated ] m Z] s CONNECTED Angela Munllo 17208 Gard Ave Artesia, CA 90701 158 1 of 10 1/5/2009 10.56 AT \,A111pdJgIl HI;HVILy KtpUri http:/heaehlocal com/register/u-mpaign_activlty_reportF Campaign Activity: Call Detail Report - AII Date/Tme informal is Pacdk Daylight time (PDT) Date/Tune Target Phone Customer Contact Info Call Ratmg11a Call Duration Result IT T.Name It Address rlto 0 sec I ❑ Umque Culk Only (9 2008-08 15 14, 15 28 (760)342-500C (562)609-9454 4 Not Rated 0 on 25s CONNECTED Angck Murry) 12206 Gard Ave Artesia, CA 90201 i 2DOB 08-15 11 59 52 I (260) 342 5000 (804)708-5332 Not Rated 0 m 0s ABANDONED ! Manakin Sabot, VA 23103 2COB-08-15 10'26 02 (760)342-5D00 (760)485-4123 tl Not Rated 2 m 10 s CONNECTED Dena Buckley main, CA 92201 2DOB-08 14 20 41 21 (260) 342-5000 (661)722-9512 t ia Not Rated 3 in 535 CONNECTED B andamp, 0 Northmp 4230 Edam St Lancaster, CA 93536 2008-08-14 20, 39 12 (260) 342-5000 (661)722-9512 fill Not Rated 1 to 32 s CONNECTED B andamp, D Northrop j 4230 Edam St Lancaster, CA 93536 2008-08-14 20 32 12 (260) 342-5000 (661)722-9512 tl Not Rated 1 no 35c CONNECTED Bandamp; D Northrup 4230 Edam St Lancaster, CA 93536 2008-08-14 13'04 35 (760)342-5000 (951)487-2192 b. Not Rated 4 m 31 s CONNECTED HOUSE OF PRAISE ACADEMY 162 De Anza or San lannto, CA 92583 2008-08 1318 29 14 (260) 342 5000 (214) 313-9919 ap Not Rated 9 to 10 s CONNECTED Anaheim, CA 92905 20D8 08-13 18 18 14 (760)342 5000 (714)313-9919 V Not Rated 1 on 20 s CONNECTED Anaheim, CA 92805 1 1001-08-13 10 56, 35 (760)342-5000 (760)485-4123 b. Not Rated 5 m 3 s CONNECTED Dena Buckley Inds, CA 92201 2008-08 12 20 35 04 (760) 342-5000 (/60) 221 -5622Qll Not Rated 0 or 6 s CONNECTED C Buckley 51285 Avenida Octagon - - - la Quire, CA 92253 1 2008-08 12 18'37.24 (260) 342 5000 (831)757-2443 q Not Rated 4 m 52 s CONNECTED i SONDRA PACKING 1315 Dayton St Sallnas, CA 939011 , 2008-08-12 14 50'24 (760)342-5000 (760)409-0460 q Not Rated 2 m 9 s CONNECTED Palm Spnngs, CA 92262 2008 08-12 14, 48 22 (260) 342-5000 pp (260) 409 0460 tl Not Rated 0 on 10 s CONNECTED 2of10 159 1/5/2009 10:56 A http //reachlocal comHegJster/campalgn_activlty_te.portf Campaign Activity: Call Detail Report All Date/Tme information as Pactlw Day IV ht ❑me (PDT) Dale/Tme Target Phone Customer Cooled lot. Call R,it.i Call Duration Result HldeName&Address rite, sec Unique Calls Only* Palm Spai CA 92262 200E-08-12 14 47 26 (760) 342-5000 (760) 409 0460 Not Rated 0 no 0 c ABANDONED Pam Son19s, CA 92262 2008-08 12 13 55 34 (760)342-5000 (626) 258-4582 two Not Rated 1 m 37 s CONNECTED EL MONTE UNION - El Monte, CA 91731 ' 2008-08-12 09 22 55 I (760) 34 2 -5000 (J60) 409-0460 � Not Rated 0 m 25 s CONNECTED ' Palm Springs, CA 2008-08 11 20 35 33 (76 0) 342-5000 •+92262 (951)533-4930 b Not Rated 3 m 52s CONNECTED Riverside, CA 92501 2008-08-11 18 55:38 (760) 34 2-5000 (805) 985-4838 Not Rated 0 or a s ABANDONED l Jesse Cacaatam l 2572 Spinnaker Ave Part Hueneme, CA 93041 2008-08-11 18.06 15 (260)342-5000 p (702)338-5183 Not Rated 0 m Sls 1 CONNECTED Las Vegas, NV 89119 2008-08-11 iJ 44.46 (760) 342-5000 (714) 8)5-3054 titV Not Rated 2 an 23 s CONNECTED Arthur Acselrod Anaheim, CA 92805 2008-08-10 18,2551 (760) 342-5000 (818) 263-2388 Net Rated 0 m 34 s CONNECTED Sherman Oaks, CA 91403 I 2008-08 in 16 00 57 (760) 34 2-5000 (818)263-2388 ♦y Not Rated _ 0 m 37s CONNECTED j Sherm zn Oaks, CA 91403 � 2008-08-10 OB 56 AS (760) 342-5000 pp (310) 456-6716 b Not Rated 6 38 s m CONNECTED 1 Daniel Sheehy 20202 Inland Ln Malibu, CA 90265 2008-08-09 17 56 40 (750)342 5000 (323)474-6954 IliA Not Rated e m 23s CONNECTED Los Angeles, CA 90013 200 B-08-09 06 37'43 (750) 342 5000 (623)584 7479 Not Rated 1 m 52 s CONNECTED R Dinando 18223 W Maui On Strauss, AZ 85388 1 2000-06-06 09 OT 27 (260) 342-5000 (J 14) ]96-]000 'IttiA Not Rated 1 m 53 s CONNECTEDii ORNG CTY REGIST 625 N Grand Ave Santa Ana, CA 927I11 160 ... 3 of 10 1/5/2009 10:56 A ilLLIJ Ili cdi,iuvcdl.wll>rleglstencnlnpalgn_acLlvtry_repOrt,E Campaign Activity: Call Detail Report All Date/rme information is Pacer Daylg Nt Time (PDT) ` Date/Tune i 46 Target Phone Customer Contact Into Call Ratmgg Call Duration Result d Hnle Name & Address F!I,, sea d rinxll:e Call Only 2008-08-07 15 09 06 (760) 342 500C (213) 413-7179 11iii Not Ratetl 0 ni 44 s CONNECTED Danny Orante 261 N Westlake Ave Los Angeles, CA 9002E 2008-08-07 14 44 49 (760)342-5000 451-9539 Not Rated 0 m 54 s CONNECTED D Fly i Flynn 31845 Rocking Home Rd Escmd Esmndldo, CA 92026 j 2008-08-02 12 43'58 (260) 342 5000 (951) 272 4012 tti� Not Rated 0 in 58 s CONNECTED K Holder 887 River Rd i Corona, CA 92880 2008-08-OJ 02 50 06 (76 0) 342-5000 - (213)922-4219 ";. Not Rated 5 re 21a CONNECTED L A M M T A Los Angeles, CA 90071 2008-08-06 20 46 25 (760)342-5000 (arl) 435-9269 Not Rated 2 m 6 s CONNECTED Marb Paredes Palmdale, CA 93550 200E-08-06 20.44 28 (260) 342-SDOO (661) 435-9769 M. Not Rated 1 in 42 s CONNECTED Marb Paredes Palmdale, CA 93550 2008-08-06 20 37'0S (760)342-5000 (661)435-9269 tl Not Rated 2 or 1 s jIII CONNECTED Marb Paredes Palmdale, CA 93550 20DB-08-05 18-38 17 (760)342-SETO (949)842 2672k Not Rated 0 m 46 s CONNECTED j Nicholas Long San Juan Ca 0lstrand, CA 92625 2008-08-05 12 22 50 (760)342-5000 (562) 799-9100 b Not Ratetl 1 no 24 s CONNECTED CARROLL SELLS COURT REPORTING j 4050 Katelle Ave Los Alamitos, CA 90720 2008-08-05 08 58.15 (760)342-5000 231 D55 Not Rated J m 53 s CONNECTED 0 met Motdn I - Los Angeles, CA'Ertl 2008-08-04 19 33 44 (760)342-5000 (561)967-9955 Not Ratetl 0 m 0s ABANDONED j Norbert AI¢ea 2151 EO Box Belle Glade, FL 33430 2008-08 04 11 10 32 1 (760) 342-5000 (858)205-2306 llu Net Rat00 6 m 42 s , CONNFCIEO I San Diego, CA 92128 2008-OB-04 05 28 18 (760) 342-5000 (6 -2809 �. Not Rated 0 m 44 s CONNECTED Richard Somh 2856 Casey St r ' 2008-08-03 13 59 Sad Diego, CA 92139 (760) 34 2 -5000 (760) a09 Da60 ilk. Net Rated I in 33 s CONNECTED 161 4 of 10 1/5/2009 10:56 Al u s — y ap http.//reachlocal coin/register/campa)gn_activity_report 1 Campaign Activity: Call Detail Report — AII Date/Tme information a PacSia Daylght time (PDT) t Date/Tine Target Phone Customer Contact leto Call Rabng(@ Call Duration Resuh r H& N'2me & AddM1'S5 Elbe, Sa, � Dnune eal� dory �d i Palm Sprigs, CA 92262 2008-08-03 13 26 24 (760)342 500C (260) 409-0460lk� Not Rated 3 m 59 s CONNECTED Palm Sprigs, CA 92262 1 2008-OB 03 13 25 32 (760) 342 5000 (760)409-0460� Net Rated 0 m 46a CONNECTED 2008 08-031320 9 Palm SPIngs, CA 92252 0 (760)342-50DO (760) 409-0460 Not Rated 0 m 0 s CONNECTED Palm Springs, CA 92262 2008-08-03 13 13 18 (760)342 5000 (760)409-0460 `11V Not Rated 0 m 39 s CONNECTED Palm Springs, CA 92262 2008-08-02 10 24 59 (760) 342- 5000 ss (626) 297-1213 b Not Rated 8 in 20s CONNECTED Alhambra, CA 91801 r 2008-08-01 21 39 06 (760) 342-5000 25 Not Rated 1 m 39 s CONNECTED GaD, Pa.at Garry Pannett Sherman Oaks, CA 91403 2008-08-01 20 50 52 (760)342-5000 p (602) 810-9143 q Not Rated 1 an 33 s CONNECTED Phoenix, AZ 85020 2008-08-01 13.25 46 (760)342-5000 (323) 262-514546 Not Rated 0 m 36 s CONNECTED REHRIG-PACIFIC 4010 E 26th St Los Angeles, CA 90023 20DS-02-31 16:38 12 (760)342-5000 s (480) 8334772 Not Rated 1 m 34 s CONNECTED D Boyd Mall 585210 Rd 213I Mesa, AZ7852 ] 0 2008-02-31 15-35 41 (760)342-5000 654-9770 Not Rated m 1 13a CONNECTED NEsposito Hershey Ct San Jacinto, CA 92582 2008-02-31 15 04 20 (760)342-5000 (626)222-0319 lk�tl Not Rated 11 m 17 s CONNECTED West Coylna, CA 91791 2008-02-31 12 29 46 (760) 342 5000 (619) 470-2809 D 1t Not Rated 3 m 42 5 CONNECTED Rkhard Smith 2856 Casey St San Diego, CA 921139 / 2008-02-31 11 45 it (760) 342 5000 (760) 685-0123 V, Not Rated 2 m 43 s CONNECTED Vista, CA 92083 5 of 10 ..e..: � 162 I 1/5/2009 10:56 A nl,l3vny rceporr http //reaehlocal corn/register/campaign_activlty_repoltl Campaign Activity: Call Detail Report . All Date/Tore information a PacRs Daylight rime (PDTI Date/lime Target Phone Customer Contact Info Call Rating Call Duration Resutl 4do Name ft Address File; 0 S's 1 ❑ llmnue Calk any* 200(1 07 31 CJ 32 90 (760) 342 5000 22-521c� Not Rated 8 m 235 CCNNECTEC LAY CT LA CTMTA Los Angeles, CA 90071 2008-0] 31 05 56'12 (760)342-SEES R 7006 b Not Rated 1 m 21 s CONNECTEDTw Taira Taira en reB 1371 PCC Bo Placenta, CAA 92871 2008-07-30 20.14 44 (760)342-5000 (626) q4�, Not Rated 8 m 24 s CONNECTED Hrepslme eahan Bati West Covina, CA 91791 2008-07-30 19 57 22 (760) 342 -5000 (626) 488-9364 b. Not Rated Ifi m 9 s CONNECTED Hrepsme BaLan I West Covina, CA 91791 2008 07-30 15:02 32 (760)342-5000 (310)488-]877 4. Not Rated 2 an 23s CONNECTED Santa Ponca, CA 90401 2008-07 3015'01 37 (76 0) 342-5000 22-4219 � Not Rated ] m 46 s CONNECTED j IT(213) A CTY LA CTYM Tq Los Angeles, CA 90071 _ -_— 2008-07-3014.28 49 (760) 342-5000 (651)426-9228 � Net Rated 2 m I15 CONNECTED Saint Paul, MN 55110 2008-07-30 1416 46 (760)342-5000 (949) 302-3092 Not Rated 1 in 18s CONNECTED Irvine, CA 92614 20DB-07-30 14'15 33 (760)342 5000 ss (949) 302-3092 tl. Not Rated 0 m 51 s CONNECTED Irvine, CA 92614 2008-07 30 13 33 00 (760)342-5000 QQ (949) 302-3092 tl Not Rated 2 m 20 s CONNECTED Irvine, CA 92614 2008-07-29 11 11 25 (750)342-5000 pp 5 V Not Rated p m 33 s CONNECTED ATLAS DIGITAL L ATAS DIGITAL 3575 gBlvd W 95 Los Angeles, CA 10068 2008-07-28 22'53 02 (760) 34 2 5000 (]60)960 5462 V Net Rated 2 re 34 5 CONNECTED Berg i El Centro, CA 51243 ' 2008-0/ 28 10 24'39 (760) 342-5000 ee (909) 628 311< b N0[ 0.dted 1 m 16 s CONNECTED 2152 Woodhollaw Ln i I Chino HJIs, CA 91709 2008-07 27 13'45 a6 (760) 342-5000 a (48L`) 833-4]]2 yt M1dt Rated 2 m a s CONNECTED ti63 6 of 10 1 /5/2009 10:56 AT nnp://reachIocal corn/register/caTrip aign_actl vjty_ report p Campaign Activity: Call Detail Report - All Dale/Tme information 6 Pacrtx Daylight rime (PDT) Date/Tme Tallied Phone Custome, Contact Info Call Rating,6y Call Duration Hide Nane h Address r sec O tlnioue Call, O"'S D Boyd j 1711 5 Extension Rd 2131 I Mesa, A] 85210 2008 02 27 13'44 24 (760) 342 5000 1 (480) 833-4]]2 v. Nut Rated 0 rti 17 s D Boyd 1711 5 Extension Re 2131 ' Mesa, AZ 8 52 10 2008-07 27 12Y 56.07 (760) 342-SOOD p (480) 833-47e2 Not Rated 4 m 4 s D Boyd 1711 5 Extenm n Rd 2131 Mesa, AZ 85210 L 2008-0]-2] 12 52'06 (760) 342-5000 CC 833-4]R y Not 0.a[etl 0 m 5 5 D Boy D 80ytl Male 5n Rd 2131 Made, AZZ 8521085210 2008-07-27 12'46 42 (760)342-5000 p 833-4772 q Not Rated 3 m 1s D Boy D Boyd Mesa 50n Rd 2131 I. Mesa, AZZ 852185210 2008-0e-26 20, 58'49 (760)342-5000 p (858) 864-2301 y Not Rated 1 in J s San Diego, CA 9211e 2008-0e-26 15, 31 10 (760)342-5000 ee (818) 632-7074 b, Not Rated 2 m 15s Sherman Oaks, CA 91403 2008-07-26 14.24'S7 (760) 342-5000 (818) 491-0948 �_ Not Rated 1 in 53 s Sylvia Loveland San Fernando, CA 91340 2008 0e 26 14.22 OJ (760)342-5000 (626)964-5134 lk�. Not Rated 1 m It Rose Gonzales 695 Tuolumne Dr Walnut, CA 91e89 Result CONNECTED CONNECTED CONNECTED CONNECTED j I CONNECTED 1 I CONNECTED CONNECTED CONNECTED 2008-07-26 14 20'47 (760)342-SDCD (626) 964-5134 q Net Rated 0 m 29 s CONNECTED l Rose Gonzales 695 Tuolumne Dr Walnut, CA 91789 2008 07-25 18 26'5e (760)342-5000 BLOCKED K Not Rated 1 an 3 5 CONNECTED 2008-07-25 13.06.22 2008-07-25 13'04'58 20D8 07-25 13 03 56 i I (760) 342-5000 (480)883-9008 q D andamp, ) Mulgrew 24022 5 Lakeway Gr NW Chandleq AZ 85248 (e60)342-5000 (480)883-9008 D andamp; 3 Mulgrew 24022 S Lakeway Cir NW Chandleq AZ B52448 (760)342-5000 (480)883-9008 Iliad D andamp. 1 Mulgrew 24022 5 Lakeway Clr NW Chandler, AZ 85248 I Net Rated 1 m 4 s CONNECTED Not Rated I m 8 s CONNECTED Not Rated 0 m 41 s CONNECTED 7of1O 164 I 1/5/2009 10 56 AD ., ,•y..,b, ,.., iyi�N�ii Mp.//reachlocal con/register/canpaign_activ)ty_report p Carl Activity: Call Detail Report All Date/Tme intormatiun a Pr,rk Daylght Time (poll Date/Time. Target Phone Customer Conrad Into Ca Il Rabng� Call Duration Result I"1 Nke Name&gddress TAs' Sec l (1 Umgue Cz!Is Only Z000 OJ 25 12 18,42 (760)342 500C (480) 883-9008♦♦V No! Rated I m 16 s CONNECTED D andamp, 3 Mogrew 24022 5 Lekewzy Or NW f Chandler, AZ 85248 2008-07-25 11'17.37 (J6C)342-SITED (951) 551 3958 Not Rated 1 T 405 CONNECTED Stefan Krohn lemeoula, CA 92592 1 I j 2008-OJ-25 HAT 09 (760)342 5000 (810) 558-6280 llkiA Not Rated 0 m 47s CONNECTED Azatul yan 728 E Palmaim Ave Burbank,BurCA 91501 , 200E-07-25 09 07 3B (760)342-5000 ♦ (661) 645-0535 b- Not Rated 1 in 48 s CONNECTED I _ Newhall, CA 91321 j 1 2008-07-2419 17 02 (760)342-SOOp (760) 610-1573 ' Not Raked 2 in 29 s CONNECTED Wallace 7, Montego Bay Or Ind., CA 92203 2008-07-24 18 18-SO (760)342-5000 (951) 663-2349 Not Rated 0 m 18 s CONNECTED Hemet, CA 92543 2008-07-24 17 55 34 (760)342-5000 pp (714) 875-3054 y Not Rated C m 42 s CONNECTED Arthur gCSelrotl Anaheim, CA 92805 2008-07-24 13:52 51 (760) 342-5000 p (407) 446-3838b — - - - - - Not Rated -- --� -- -_ -- 2 m 2 s - - - - -� - CONNECTED j Orlando, FL 32801 2008-07-24 13'52 CS (760) 342-5000 ee_ (407) 446-3838 tl Not Rated 0 or 4 s CONNECTED - ----- --__ - - _ - - - -- _) Orlando, FL 32801 -(602) 2008-07 24 13 04.59 (]60 392-5000 696-0425 - -- _ - _ Not Rated -� -- 9 m 0, - - --- CONNECTED Phoenal AZ 85020 2008-07-24 10 17.50 (760)342-5000 (760) 346 Not Rated 0 m 58 s 1 CONNECTED NURSES NUMBS VISM42600 C 426m Cook St 202 Palm Desert, CA 92211 2008-07 -2 9 13.40 13 (760)342-500D (510) /24-6520 Not Rated 1 m 59 s CONNECTED Glona Wahe 1773 San Pablo Ave Pinola, CA 9a 564 9456 i _ l 2008 D7T23 12.47 43 (760) 34 2-5000 (619) B 4 9 2536 Not Rated 1 an 6 s CONNECTED I San Diego, CA 92101 2008-07 23 12 33 07 760 342 5( ( J - J00 (619)938-3422 Y Not Rated 1 in 24 s CONNECTED 8of10 ... 165 1/5/2009 10:56 Al t.arrlpalgrl ncnvlty xeporl http /heachlocal comJregister/campalgn_activlty_report I Campaign Activity: Call Detail Report ,_ All Date/Tine informaton a Pacrik Daylp Et Time (PDT) Date/Terse Target Phone Customer Contact Info Call Ratm06 Call Duration Hide Name & Address Fha sec (� Uintic Calls Only Lawrence Snooks El Caton, CA 9202C 200E-02-22 23'12'27 (260) 342 5000 (909) 463 3081 It. Net Reted 3 m 25 14031 Regina Di Rancho CucamonCA 91239 j2008-07-22 12.04 59 (260) 342 5000 (760) 960-54E2gga, nrt. Not Rated 3 m 56 s II Berg EI Centro, CA 92243 2008-02-22 16.02 31 (760)342-5000 (202) 332 6909 V. Not Rated 1 m 31 s Napa, CA 94559 1 2008-02-22 10.44 36 (760)342-5DD0 (615) 351-4008 o. Not Rated 1 m 18 s Na0n lie, TN 322001 1 2008-02-22 09 09 25 (760)342-5000 (260) 469-3196 V Not Rated I in 52s Palm Desert, CA 92260 2008-02 21 21 '01 31 (760)342-5000 (562) 212-5340It 1 Not Rated 1 m 55 s La Habra, CA 906331 2008-02-21 20 10 12 (760)342-5000 (951) 832-6495 b Not Rated 0 m 24 s Mumeto, CA 92562 2008-02-21 16'56'03 (760)342-5000 qq BLOCKED y, Not Rated 2 m 23 s 2008-07-21 10'37-38 (760) 34 2-5000 (425) 261-0214 !1_ Not Rated 0 in 31 s ATandamp,T WIRELESS-RAS Everett, WA 98208 2008-02-20 19.41.30 (760) 342-5000 (949) 30 -2840 Iliet Not Rated 1 m 33 s I Pyre, CA 92612 ( 2008-02-20 12 43'54 (760) 342- 5000 (260) 953 2123 lk� Not Rated 1 m 8s f Vemrville, CA 92395 . 2008-02-20 09.12 52 (260) 342-5000 BLOCKED q Not Rated 6 m 21 s NOTE: Actual number of calls may be greater If campaign destination page has additional phone numbers riot listed above CONNECTED CONNECIED ; I CONNECTED CONNECTED CONNECTED CONNECTED CONNECTED CONNECTED I CONNECTED CONNECTED CONNECTED I CONNECTED .... 166 9 of 10 1/5/2009 10:56 A APPENDIX C /b7 American Red Cross AGENCY PROFILE: RIVERSIDE COUNTY CHAPTER RELATIONSHIP WITH KINER COMMUNICATIONS At a time when Chapters and the organization as a whole were facing its greatest challenge to regain the public's trust, the Riverside County Chapter sought the services of an ad agency that would donate their time and talent to create a public image campaign designed to bring awareness of the good we do in the community. While all ad agencies in the greater Inland Empire area were contacted, only one responded: Scott M. Kiner, CEO/Managing Partner, of Kiner Communications. The partnership between Kiner Communications and the Riverside County Chapter has been "one of a kind". Scott Kiner and his outstanding creative and professional staff created a comprehensive public awareness campaign utilizing existing clients and relationships within the community generating new dollars to the Chapter that resulted in excess of $100,000 of FREE radio, print & electronic media advertising. Kiner Communications produced a series of 6 radio spots utilizing local clients who received Red Cross services. The Federated Advertising Council selected the campaign as "Best Public Service Ad Campaign". In addition, another effective campaign called "Cold Drinks, Warm Hearts" Campaign was developed and implemented by Kiner Communications, which has resulted in generating new revenue as well as positive annual visibility. Kiner Communications continues to provide professional guidance and expertise in creating messages targeted to our donors and communities we serve significantly enhancing our visibility. Our partnership has not only forged successful relationships with business leaders and donors but also has impacted the quality of life for the families we serve everyday. /-T71ZTFA, Pamela A. Anderson CEO March 14, 2005 .,... 168 `C_Jb " A PC) Box 15G4 LA QoINTA, CA:i_cxNTA 92247-1504 '/8-495 CALL2 TAMeicc LA QuiNTA, CALIFORNIA 92253 FAX (760) 777 710� December 8, 2004 Scott Kiner, Chief Executive Officer Kiner Communications 73-101 Highway 111, Suite 4 Palm Desert, CA 92260 Dear Scott: A few days ago, the residents of the City of La Quinta received their issue of the 2004-2005 La Quinta City Report. Thanks to Kiner Communications, residents are now more informed of all the exciting things happening in this charming City they call home. The most recent newsletter represents the third annual publication of its kind —it is beautifully designed, informative, and reader -friendly. We continue to receive positive comments on it, and it incites questions from residents that we are happy to answer. I want to take this opportunity to congratulate you on a job well done. Your efforts are appreciated and we look forward to working with such a fine marketing firm. A special "thank you" to Andrea Carter of your staff, who has been diligent and responsive, not only on this project, but on all of our City marketing needs. Have a wonderful holiday season, Sincerely, O�IJ� Thomas P. Genovese City Manager c. Mark Weiss, Assistant City Manager Maria Casillas, Management Analyst Andrea Carter, Senior Account Executive 169 C James H McKennon Chief Execubve Officer East Valley Tourist Development Authority March 14, 2005 Re: Kiner Communications Fantasy Springs Resort Casino has been working with Kiner Communications for almost five years. Scott Kiner and his staff have demonstrated an outstanding knowledge of the local marketplace and have produced numerous award -winning campaigns, frequently on tight deadlines. Kiner Communications has been an invaluable partner in growing our business and helping us reach our marketing objectives. Sincerely, �imes H. McKennon 1-s EAST VALLEY TOURIST DEVELOPMENT AUTHORITY 84-245 INDIO SPRINGS PARKWAY INDIO, CALIFORN!A 92203-3499 (760) 238-5608 FAX (760) 238-5606 �• 170 May 3, 2005 Mr. Scott Kiner Kiner Communications 73-101 Highway 111, Ste. 4 Palm Desert, CA 922G0 Dear Mr. Kiner, It is indeed rare in business today to come across a company that performs as extraordinarily as Kiner Communications From our venj first meeting with Chris Hunter and Rommi O'Brien, to our event - the April 29°h groundbreaking of Business Park of the Desert - our experience with your company was a perfect one. We were able to present a raw concept that your firm transformed into a concrete and comprehensive marketing campaign. Chris Hunter and Rommi O'Brien, in a condensed time frame, delivered a finished product that looked like it was months in the making. It was a pleasure working with such professional team. We look forward to working with you in thefuture. Best RegPrds, D'a Yjd Barrett - �� 1 t' �1 t%deT/i/11 Campbell 171 4;9 Fultcn Street, Suite #zo3 San Franciscc, California ggtos a*i.863.1973 Telephere 4r; 86g.r5o; Facsimile wa:wickpropert:es�pacbeII et wwwwarwickproperties.com APPENDIX D 0 172 0 co 0 m 0 r` 0 9 N O U U/ Z N 0 O 2 N O L U In y a mF z U "0 o ti y G C A 00� N 0 Q N LoU C N p p �aa N m r: M W W wwm Y tLdm fp c H r ' N L y E Y E p o 0 O E y o 0 cO Y2 " ,_o z o L 3 a` m H3 O 0 L O N N N� 1 FF3 V3 � 0 A ! 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Every Step Of The Way. January 15, 2009 To Whom It May Concern: As President of the El Paseo Business Improvement District's Board of Directors, I have worked closely with Furino/Greene Creative over the last 6 years. In that time, they have handled all of our marketing, advertising and public relations and have consistently demonstrated their creativity and a willingness to go the extra mile in their efforts time and time again. While El Paseo is similar to Rodeo Drive, our marketing budget is incredibly small by comparison, and thus requires innovation and determination to maximize both efforts and results. Furino/Greene has successfully met that challenge by developing ongoing relationships with local media, business entities and cooperative efforts with the City's marketing plans. The company's principals, Frank Furino and Stephanie Greene, are the perfect combination of business, marketing, production and public relations expertise. One of Stephanie's fortes is her media buying prowess. Because of our small budget constraints, we have tasked her to leverage every dollar, to give El Paseo a huge market presence. And that she has done to our utmost satisfaction, be it radio, TV or print. She also brings another asset to the table, having spent over 10 years managing and marketing shopping centers, earning the coveted Certirted Marketing Director designation. Frank's background in radio and television compliments their pairing perfectly. His Hollywood career with ABC News & Sports, Dick Clark and Aaron Spelling Productions has proven a tremendous asset in the writing and production of El Paseo commercials — again with an eye toward budget limitations. He has consistently delivered big market quality at small market prices. In our opinion, Furino/Greene's PR department is second to none in the Valley - as is their graphic's department. Their office full of Addy Awards and other national recognitions testes to that. In short, I offer my unequivocal recommendation of Furino/Greene Creative to the City of La Quinta. They are the ultimate team players, strategists and over -achievers when it comes to client service. Res I er, President EPBID General Manager, Tommy Bahari Tropical Caf( and Emporium El Paseo Business improvement District PO. Box 1371, Palm Desert, CA 92261 Ph 760,735.7273 • Fax 760 568 9958 e WWW elraseo.rem .� 218 C a c 3 THEATRE PALM DESERT, CALIFORNIA January 15, 2009 To Whom It May Concern: I have had the pleasure of working with the principals and staff of Furino/Greene Creative for the past five years in my capacity as Director of Presentations for the McCallum Theatre. In that time I have found them to be dependable, available at a moment's notice and results oriented. Our relationship is confined to publicity and Public Relations, along with occasional projects which require radio and television production. Because of the volume of shows at the theatre through any given season, the PR workload is formidable. Realizing there is a growing competition for media time and space in the market, Furino/Greene is to be commended for their dogged determination in securing as much media attention as possible for our seasonal shows. On the occasions when we have asked for electronic commercial production for a particular show, Frank Furino has responded with an ability to write, produce, and when necessary, professionally voice commercials for both radio and television, with network quality — always delivering on deadline. I highly recommend Furino/Greene as an ethical, reliable and hardworking marketing company. Sincerely, Mitch Gersh eld Director of Presentations McCallum Theatre 73000 Fred Waring Drive, Palm Desert, CA 92260 • Ph. 760-346-6505 • Fax 760-341-9508 • www.mccallumtheatre.com 219 THE LIVING DESERT l� 47900 PORTOLA AVE. Jan,� 2009 Mary ' PALM DESERT, CA 92260 (760) 346-5694 FAX (760) 568-9685 www.LivingDeseft.org To Whom It May Concern: BOARD OF TRUSTEES In my capacity as Vice-President/Chief Operating Officer at The Living Desert, both Mrs. Mary O. Cone* myself and various staff members have worked closely with Furino Greene Creative to Chairman F. Eugene Yeager' meet the marketing, advertising and public relations needs for our organization. We Vice Chairman have always found them to be willing to work with us with a "can do" approach in Development whatever we have asked of them. Richard Spelke" Vice Chairman Finance Furino Greene Creative was hired in March of 2007 to provide full service marketing Mrs. Dorothy L. Weber services and to establish a new creative campaign with the goal of increasing atten- Secretary Patrick McCarthy' dance revenues. Within weeks, they produced and instituted a new branding concept; Treasurer all new design for ads, and outdoor billboards; W. Curt Ealy Legal Counsel created graphic print posters, produced radio spots, including voice-over talent; and coordinated all media planning and Karen Sausman placement, while leveraging our budget to provide added value. After our newly PresidenNCED created consumer campaign had a year to run its course, Furino Greene Creative Assistant Secretary entered it into many local, regional and national creative awards and secured over 17 major awards for all elements including print ads, outdoor, radio, collateral, etc. John Barr ` Mrs. Carin Berglars Mrs. Peggy Bernthal" As an organization with many departments, Furino Greene Creative has always been Richard Carlson Mrs. Gloria Clinton willing to meet with each department to provide marketing and public relations sup - Mrs. Susan Cooper port, while maintaining a cohesive message for The Living Desert. Additionally, they Buford Crites have created graphics for our exhibits, provided assistance in the design and building Mrs. Nancy de Laski Mrs. Daphne DeMartino of a parade float, and provided strategic planning for our Annual Gala. Mrs. H. Earl Hoover Mrs. Sis )Jenson The company's principals, Frank Furino and Stephanie Greene are both highly quali- Mrs. Mary )are Jenkins Mrs. loan P. Keyslon fied professionals, who have brought expertise and creativity to every project they Mrs. Louise Knowles have employed. They manage an exceptional staff, which provides excellent customer Mrs. lane( Lanterman Haddon Libby service, meets every deadline, and effectively communicates project status and goals. Mrs. Cherie Morris Most importantly, Stephanie, Frank, and their staff have demonstrated an exceptional Mrs. Sandy Norman level of dedication and devotion to our organization. John T. Schwarzlose Mrs. BI Skilling" R. Laurence Spicer" Because of their team effort and willingness to go the extra mile, I am confident that Mrs. George B. Storer Furino Greene Creative would be an excellent addition to your organization, s Mrs. Marilyn S. Tenuity .Mrs. Frederick G. Wacker, Jr. marketing, advertising and publication relations efforts, and I highly recommend them. Mrs. Sandra Woodson ,Mrs. Carol Wright Sincerely, TRUSTEE EMERITUS Sherman A. Smith HONORARY BOARD Terrie Correll Mrs. Betty Ford Mrs. Dolores Hope Vice—President/COO Mrs. Ruth Applegarth Mrs. Helen Dengler »r .•J 220 'Ececutive Commitee 0 a k \o / §\ ) ƒ/ 2@ S 6\ a� 0 § \ 0 \ \ / d / {0 k §\ yu / j7 § $y 3o z 0 ■o k \ C) } \ 0 j 2\ ; / & ° Ej R5 § U tj §\ o e u §� o k/ b 0 a 2/ ; -o( to §\ J� 'o J\ 2f sr 2/ $o b e— °& / 0 -0 §® a 5 G U/a 2\ J §! �b ƒ&7 \ k U \ \ % ¥ �/j m 3§ f o—& o _, o0 H �/ E7 OL £3£ \ /% ƒ�0 a0.- / -0> §ƒ\ 0)y§ §2 \\\ //J } 0) ff/ \/ ƒ 2 \ 7 /\+ r tuv. tv.cwa ice: to Uvwavaa,c _ --Page: 002 .. n.,a I •.a.- ,wa ACORD CERTIFICATE OF LIABILITY INSURANCE 1/1 2O09 PRODUCER (949)470-2111 FAX: (949)470-2126 Sn for acaesa Insurance Services Inc 9 Oldfield Irvine CA 92618-2924 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW, INSURERS AFFORDING COVERAGE NAICA INSURED E'Mrino/Green Creative, Iao. 74333M4y 111 Ste 106 Palm Desert CA 92260 INSUm0tartford casualty Ina CO 20424 INSURER B INSURER a INSURER D INSURER E 'OVERAGES- — THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO 1M7ICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDMONS OF SUCH POLICIES. AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. NSR RDVL TYPE OF INSURANCE POLICY NUMBER POIJCY EFFECTIVE DATE M POLICY EXPIRATION OATS (MMIDOtM LIMITS A GENERAL LIABILITY 8 COMMERCIAL GENERAL LIABILITY CLAIMSMADE ® OCCUR 7235AAE8407 8/3/2008 8/3/2009 EACH CCURRENCE $ 1,000,000 WMAC TO RENTEOR S 300,000 MEDExPI"mqNmmI S 10,000 PERSONALSADVINJORY S 1,000,000 (IkFRAI AACRFMATF S 2,000,000 GENLAGGREGATEUMR 8 MI 1. APPLIE5 PER LOC PPWXN:IS-C. W0P0. r f 2,000,00 AUIOMOMLE LIABILITY ANY ALTO ALL OWNED AUTOS SCHEDULED AUTOS ISREDAUTOS NON -OWNED AUTOS COMBINED SINGLE LIMIT (E.S do M) S SODILYINJURY (Per pecm) S BODILY INJURY (Per widen) f PROPERTY DAMAGE S GARAGE LIABLITY ANY AUTO AUTO ONLY - EA ACCIDENT S OTHER THAN EA ACC AUTO ONLY. AGO S S EXCII"AIMBRELLAL"ArFY OCCUR FICWMS MADE DEDUCTIBLE l MI FACHOCOIRRFNCF f AGGREGATE f f S S )NORHERS COMPENSATION AND EMPLOYERS' LIABILITY MY PROPRIETORlPARTNSUMCUnVE OFFTCERMEMBER EXCLUDED? IIy".0aMo anar SPEO&MOVISIONSb I. ATLL OTH. STLIMITS ER E.L. EACH ACCDENT S E.L. DISEASE EA EMPLOYEE E E 5M§9 - P9141V LMIT S OTHER DESCRIPTION OF OPEMTIONSILOCATIONSNEMCLESEHCLUaONII ADDED BY PNDORSEMBlfbPEGAL PROVISIONS Proof of Insurance SHOULD ANY OF THE ABOVE DEBCipBW POLICES BE CANCELLED BEFORE THE EMRATION DATE THEREOF. THE ISSUING INSURER WB.L ENDEAVOR TO MAIL 10 DAYS WRITTEN NOTICE TO THE CERiInwE HOLDER NAMED TO THE LEFT, EUT FAILURE TO GO W SHAIL IMPOSE NO OBLIGATION OR LUBILTIY OF ANY NRIO UPON THE .ry ncrncacnln�I.c iJ a.�� F . Harrell)IMFU ACORD 26 (2001108) --P!s T'/--7—= INS025(GL alma 4; ACORD PA99 1 N i 222 uruv.ia.cuva V/igcaa raw�vva r♦ �+n n�v.a �.��. r��♦ ✓PbV it iiVVV ♦ a •• ♦v• V a�azvs.vwva iPage: 003P IMPORTANT If the ae tificate holler is an ADDITIONAL INSURED, the policy(ies) must be endorsed. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement, A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). DISCLAIMER The Certificate of Insurance on the reverse side of this form does not constitute a contract between the issuing insurer(s), authorized representative or producer, and the certificate holder, nor does it affirmatively or negatively amend, extend or alter the coverage afforded by the policies listed thereon. IN3025 roiae4oea a.y♦ � �' 223 JAN.13.2009 12:01 7603469371 MILLSINSURANCE# #5655 P.002 /003 1s1MR ULK 11HUA I E OF LIABILITY INSURANCE 13ATrjMM6QVY"' O1/13/2009 rPalm ER (760)341-9397 FAX (760)346-9371 THISCERTIFICATE IS ISSUED AS A MATTER OF INFORMATION s Insurance Services ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE 751 Village Ct., Ste 100 HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR Desert, CA 9Z260 ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. athryn Asbury INSURERS AFFORDING COVERAGE NAIC # Furino/Green Creative, Inc. N$URER B: 74-333 Highway 111 #106 rlsURpyC. Palm Desert, CA 92260 NSURERD. I 1INSURER E rAAYFOAY•_c¢ THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING CH THIS CERTIFICATE MAY RE ISSUED OR MAY PERTAIN, THE INSURAREQUIREMENT. TERM NCE AFFORDED BY THE POLICONDITION OF ANY CIES DESCRIBED HEREINT OR OTHER IDOCUMENT SUBJECT ECT TO ALL THE TETM RESPECT TO IRMS, EXCLUSIONS D CONDITIONS OFF SUCH POLICIES. AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR OF,TYPE OF INSURANCE POLICY NUMEFR POLICY F.FFECIIVE DATE fMM/DDfM POLICY EXPIRAT OMITS GENe7AL LIABILITY W COMMERC. GENERAL LABILITY CLAIMS MADE OCCUR EACH S TO DAMAGEMAGE TO RE! S S MPD E77 (Any a Pwsun) PERSONALSADVDUIURY 6 GENERAL AGGREGATE S GEN'L AGGRELiATEUMITAPPLIES PER' POLICY17 79 LOG PRODUCTS-COMP/OP AGG S AUTOMOBILE UABILny ANY AUTO ALL OWNED AUTOS SCHEDULED AUTOS HIRED AUTO$ NON -OWNED AUTOS COMBINED SINGLE LIMIT (Ea somwo S (BODIL��)URV $ 900ILYINJURY (PefatedpV) $ PROPERTYDAMAGE (Peracauen0 S AUTO ONLY -EA ACCIDENT S OTHERTHAN EA ACC AlJTO ONLYAGG S S FAINYAVrO LABILITY CLAMS MADE f EACH OCCURRENCE S AGGREGATE S s B WORKERS I IPENND SATIONAEN1002291-02 EMPLOYER7ERS'LUUNLRY ANY PROPRIETOR/PARTNEWEXECUTIVE R/ OFF ICEMEMBER EXCLUDED? ryas, de6CJIBE Wd& OTHER SR PROVISIONSOaION 6J 02/06/2008 02/06/2009 X WC STATU- OTH- E.L. EACH ACCIDENT S 1, 000 O r EL. DISEASE- EA EMPLOYEE S 11000,00 EL DISEASE - POLICYLIMR S 1,000.00( DESCRP'TION OF OPERATIONS I LOCATIONS / VEHICLES I EXCLUSIONS ADDED BY ENDORSEMENT I SPECIAL PROVISIONS *Except 10 days notice of cancellation for nonpayment of premium Please refer to the issued policy for the terms, conditions and exclusions SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELED BEFORE THE EXPIRATION DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO NAIL 3 L DAYS WRRTEN NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEFT, BUT FAILURE TO MAIL SUCH NOTICE SHALL IMPOSE NO OBLIGATION OR LIABILITY FOR INFORMATION ONLY OF ANY KIND UPON THE INSURER, 03 AGENTS OR REPRE$EMTA CITY OF LA QUINTA AUTHORIZED REPRESENTATIVJa IKathrYn Asbur RCORD 25 (2001/Da) TAP ----- 224 1,$.LUU`J 1L:U1 /bUJ4b93/1 MILLSINSURANCE# IMPORTANT 05655 P.003 /003 If the certificate holder is an ADDITIONAL INSURED, the policy(lea) must be endorsed. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). DISCLAIMER The Certificate of Insurance on the reverse side of this form does not constitute a contract between the issuing insurer(s), authorized representative or producer, and the certificate holder, nor does it affirmatively or negatively amend, extend or alter the coverage afforded by the policies listed thereon. kCORD 25 (2001108) .-..1 225 226 V ice.• �M of �9wS COUNCIL/RDA MEETING DATE: March 3, 2009 ITEM TITLE: Discussion of La Quinta Municipal Code Section 9.160.060 — Permitted Temporary Signs RECOMMENDATION: As deemed appropriate by the City Council. FISCAL IMPLICATIONS: None. CHARTER CITY IMPLICATIONS: None. BACKGROUND AND OVERVIEW: AGENDA CATEGORY: BUSINESS SESSION: CONSENT CALENDAR: _ STUDY SESSION: PUBLIC HEARING: During the Mayor and Council Member's Items section of the February 5, 2008 City Council meeting, Council Member Kirk stated the placement of political signs was inconsistent with code provisions relating to their placement just prior to elections (Attachment 1). Council Member Kirk requested the matter be placed on a future meeting agenda. At the May 20, 2008 City Council meeting, a study session was conducted regarding this matter. Following the discussion, Council Member Kirk requested the City Attorney research the City's ability to penalize flagrant abuses with stiff fines, and to consider a restriction of all temporary signs in the right-of-way except directional signs, including signs pointing the way to special events (Attachment 2). Staff reported back to the City Council at the June 17, 2008 meeting with legal counsel providing a memorandum that analyzed the prohibition of temporary signs with public right of way, use of directional signs and the potential for increasing fines for temporary signs in violation of the city's provisions (Attachment 3). Council members 227 discussed the memorandum and use of temporary signs ultimately directing Planning Department staff to survey other communities and report back on their temporary sign provisions (Attachment 4). Planning staff reviewed temporary/political sign code provisions from nine southern California communities and reported back to the City Council at the July 15, 2008 meeting (Attachment 5). Staff reported that the code provisions for the identified communities all allowed temporary/political signs though the provisions varied. Most identified limited restrictions regarding placement of temporary/political signs. Three of the nine were neighboring communities (Palm Desert, Indian Wells and Indio). The code provisions for these three communities all prohibit the placement of temporary/political signs within public right of way. All nine communities provide for the placement of temporary/political signs on private property. Following brief discussion, Council directed staff 'to bring the matter back for further consideration and requested providing an update of any cities changing their temporary sign code provisions. In response to the direction provided, staff recently revisited the code provisions from the three aforementioned neighboring communities and found that none of provisions have changed from what staff reported last July, which identified placement of political signs on public property or right of way is prohibited but permitted on private property. It is worth noting that enforcement of these code provisions appear to vary from jurisdiction to jurisdiction as staff observed political signs being placed within the right of way of two of the listed communities during the past election. A copy of the City's permitted temporary sign provisions is attached for City Council consideration (Attachment 6). It is also worth noting that the City's sign regulations identify "non-profit public information signs for public, quasi -public, and nonprofit uses on public or private property, adjacent to an Arterial thoroughfare" as being exempt. FINDINGS AND ALTERNATIVES: 1. Direct staff to amend the temporary sign provisions of the Municipal Code; 2. Do not amend the Municipal Code; or 3. Provide staff with alternative direction. ». 228 Approved for submission by: Thomas P. Genovese City Manager Attachments: 1. City Council Minutes - February 5, 2008 2. City Council Minutes — May 20, 2008 3. City Attorney Memorandums 4. City Council Minutes — June 17, 2008 5. City Council Minutes — July 15, 2008 6. La Quinta Municipal Code Section 9.160.060 229 A l l AC;HMtN I I City Council Minutes 20 February 5, 2008 MAYOR AND COUNCIL MEMBERS' ITEMS Council Member Sniff commented on the amount of correspondence received from Mr. Fredericks and Save Our La Quinta Neighborhood, and asked if their complaints are being addressed. City Manager Genovese stated Code Enforcement has been sent out. Mayor Adolph noted the City has no control over private streets, but he talked to representatives from the Resort, and they have agreed to try to resolve these issues. In response to Council Member Sniff, City Attorney Jenson stated a preliminary injunction has been upheld regarding Mr. Fredericks' use of the entrance gate. k k k K K K k K K K k K K Council Member Kirk spoke regarding obnoxious • one 11M. RM being placed on private property just prior to elections. He noted there is a five-day loophole in getting staff to deal with this issue, and he would like to know if there is any interest in trying to tighten the regulations. Council Member Sniff stated he feels the current ordinance is good, and doesn't see any need to change it. In response to Council Member Henderson, City Attorney Jenson confirmed the possibility of shortening the five-day process. Council Member Kirk requested it be brought back as a study session or business item. ADJOURNMENT There being no further business, it was moved by Council Members Sniff/Henderson to adjourn. Motion carried unanimously. Respectfully submitted, PHYLLIS MANLEY, Deputy City Clerk City of La Quinta, California 230 r% I i /1lr 11 IVI t IN I L City Council Minutes 14 May 20, 2008 after; and stated it is very easy to jump on the bandwagon when naming a park after someone, however may be better names for this particular park. Council Member Henderson stated there are procedures established and is not in favor of changing the procedures. In response to Council Member Kirk, Community Services Director Hylton stated this issue is not time sensitive and staff would be happy to obtain information on the civic involvement of Mr. Allen. Council Member Kirk stated he would like information on why the street is named Seeley Drive, Mayor Adolph stated he knows Mr. Allen very well and his background; stated he has no objections to naming the park after him, but he no longer lives in the City; stated he was one of the founding members of the community and one way to honor him is to name a park after him; and conveyed his support in conducting research of Mr. Allen's accomplishments and the naming of Seeley Drive. Council Member Sniff stated it is a nice thing to honor people when they are still alive; and stated he has no objection with this going back to the Community Services Commission to research the accomplishments of Mr. Allen. No action was taken on this item. STUDY SESSION 1. DISCUSSION OF AN AMENDMENT TO LA QUINTA MUNICIPAL CODE SECTION 9.160.060 - PERMITTED TEMPORARY SIGNS. Planning Director Les Johnson presented the staff report. Council Member Kirk thanked City Attorney Jenson and Planning Director Johnson for compiling the staff report; stated the attorney's position is conservative because of first amendment rights; and questioned if the City of Indian Wells enforces a ban on temporary signs. City Attorney Jenson explained the City of Indian Wells has a ban on all temporary signs on the public right-of-way; stated the City cannot differentiate between the types of signs. 231 City Council Minutes 15 May 20, 2008 Council Member Kirk stated the City has a. reasonably good sign ordinance, but it is abused just before the election; stated there is a strategy during the election which allows a large banner to be erected outside the public right-of- way and the property owner has five days to remove it from the date of the notice of violation. Council Member Sniff stated if people put up signs four days before the election, they will loose as 50% of the votes are absentee ballots. Council Member Kirk questioned if the City can give a one day notice requiring applicant to remove the sign. City Attorney Jenson stated the five days is an adjudicated due process, four days is closer to being risky and one day is virtually nothing, especially if giving written notices; and stated there must be reasonable time for someone to take steps to respond to the notice. Council Member Sniff suggested the City could notify people who take out the permit if the sign is in violation, it will be removed immediately. City Attorney Jenson stated if putting them on notice of violating the code, the City still has an issue with notice to private property owners.. Council Member Kirk stated a candidate who might pull a permit may argue the sign on private property is not his sign. Council Member Sniff stated what we have currently does a good job and doesn't see a need to change anything; and stated he doesn't take offense with the signs as long as they are removed after the election. Council Member Kirk stated he finds all the temporary signs distasteful and those placed illegally are the most distasteful; questioned if a penalty can be established, if he cannot obtain his objective. City Attorney Jenson stated the City can establish a fine but only across the board. Council Member Kirk questioned the City Council if there is any interest by the rest of the members in establishing a penalty. Council Member Henderson conveyed her agreement to looking at a method; stated staff would be placed in an awkward position because the penalty process would be quick. City Attorney Jenson explained the public is charged with knowledge and the notice of violation can indicate the violation is subject to a fine. Mayor Adolph stated he wished Council Member Kirk was on the City Council when they dealt with this many years ago; and conveyed his dislike of the temporary signs. 232 City Council Minutes 16 May 20, 2008 City Attorney Jenson questioned if there is any interest in banning temporary signs in the public right-of-way. Council Member Kirk stated he would be interested. Council Member Osborne questioned the definition of the public right-of-way. City Attorney Jenson stated the definition is established by the code. Council Member Henderson stated the reason the temporary sign ordinance was established is because the City has organizations and events that utilize them to bring patrons into the event area. City Attorney Jenson stated the City cannot differentiate between types of temporary signs. Council Member Henderson stated the City has already established to permit temporary directional signs, without the organization's name on it. Council Member Sniff stated he is not in favor of any changes. Council Member Osborne stated if there is a way to eliminate • • - ig'-- in the right-of-way he would support it. Mayor Adolph stated the good news is that in our City, it is not abused. Council Member Kirk stated it is not clear there is a majority on the subject of how to deal with signs in the right-of-way; and requested the City Attorney to research if the City can penalize or restrict flagrant abuses of the temporary sign ordinance, revisit the issue of restricting all signs in the right- of-way, and allowing the directional signs that have been previously allowed to be posted. REPORTS AND INFORMATIONAL ITEMS CVAG Homelessness Committee — Council Member Osborne reported on the west service center, and stated the formula requested by CVAG includes $50,000 per year for the next 30 years but did not address the operational cost; have established a formula for the cities to contribute; concern about how other cities will be able to fund their portion; maybe strictly a Riverside County project as it may be a challenge for some cities in the Valley to contribute; and stated the City of La Quinta should provide support for the homeless as there are homeless in the City and some support on a long-term basis for the eastern facilities. CVAG Human and Community Resources Committee — Council Member Osborne reported the Housing Summit will be held on June 19, 2008 at the Agua Caliente Resort Spa Casino. 233 Rutan 6 Tucker, LLP ATTACHMENT 3 RUTAN Al T0RNF. YS Al' LAW 611 Amon 61W , Su(e 1400 PO SM 1950 Coale MOW CA 92MB-1950 (714)641.5100 FWt714)546*= • nAW com A PARTNERSHIP INCLUDING MEMORANDUM TO: Les Johnson FROM: City Attorney DATE: June 11, 2008 FILE NO.: 015610-0002 RE: First Amendment Limitations on Removal of Campaign Signs I. INTRODUCTION PALO ALTO (650)32(M500 The City of La Quinta (the "City") regulates the placement, appearance, and permitting of signs in La Quinta Municipal Code ("LQMC") Chapter 9.160 (the "Sign Code"). Our office previously provided a memorandum to the City addressing whether the City may eliminate the 5- day notice period prior to the removal of non -compliant temporary signs, and whether summary removal provisions may apply solely to campaign signs, signs on private property, and/or signs on public property. l The background information and legal analysis included in our previous memorandum is not repeated herein. As a follow up to the previous memorandum, the City Council requested additional research and analysis on these two questions: 1. May the City prohibit all temporary signs in the public right-of-way with an exception for directional signs? We understand that "directional signs are defined to include signage related to particular events, such as the La Quinta Art Festival and open houses. 1 Our prior memorandum concluded: (1) unless an immediate threat of harm exists, the City may not summarily remove temporary signs on private property without notice and the opportunity for at least an informal hearing; (2) where a sign is posted on public property in attempted but failed compliance with the Sign Code, summary removal may not be appropriate; and (3) the City should not treat campaign signs differently from other temporary signs. 2 Note that LQMC § 9.160.130 currently defines "directional sign" as "any sign which is designed and erected solely for the purpose of traffic or pedestrian direction and which is placed on the properly to which or on which the public is directed. Such a sign contains no advertising copy." (Emphasis added.) The section lists as examples one-way, entrance, exit, parking in rear, 15 miles per hour, and no left turn signs. To accommodate open house and art festival signs, the definition of "directional sign' in the Municipal Code would need to be revised to include off - site event directions. 2287/015610-0002 928196.03 806/10/08 3LZ let'. 234 Les Johnson June 11, 2008 Page 2 2. May the City increase the fine for temporary signs placed on private property in violation of the Sign Code? The purpose of an increased fine is to deter the posting of non- compliant signs on or about election day when the 5-day notice period for removal would allow a candidate to receive the benefit of a non -compliant sign prior to its removal. 11. SHORT ANSWER 1. Content -based exceptions to a complete ban on temporary signs in the public right-of-way are subject to "strict scrutiny" review. A regulation only survives strict scrutiny if it is (1) the least restrictive means possible (2) to advance a compelling government interest. In order to meet this threshold, there must be actual evidence in the record to support the governmental interest and the evidence cannot be "hypothetical." Because it is the medium and location of temporary signs, rather than their content, that results in the City's traffic and aesthetic concerns, it is unlikely that a content -based exception (e.g. for open house and art festival signs) would be upheld under strict scrutiny analysis. However, several courts have concluded that speaker and event -based exceptions are not content -based exceptions and are not subject to strict scrutiny review. Thus, a carefully crafted ordinance banning temporary signs excepting directional signs might survive constitutional review depending on how the ordinance is applied in particular circumstances; however, it bears mentioning that any differentiation between temporary signs risks litigation, the outcome of which cannot be predicted. 2. An increased fee is permissible, but fee imposition may generate enforcement problems. Also, any increase in fees must not be so great as to chill or otherwise act as a deterrent to the exercise of free speech. Case law does not provide a specific range of permissible fines. Therefore, the City should cautiously balance the deterrence of non -compliant signs against the deterrence of the exercise of free speech. If fees are increased, any ordinance doing so should make findings on the reasonableness of the fee increase. I1I. DISCUSSION A. Directional Sign Exceptions To A Total Ban On Temporary Signs The City is considering a ban on temporary signs in the public right-of-way with exceptions for directional signs such as open house signs. A complete ban (i.e., a ban without any exception) on temporary signs in the public right-of-way will survive a constitutional challenge if it is a content -neutral time, place, and manner restriction designed to promote the City's traffic, safety, and aesthetic goals. (See, e.g., Members ofthe City Council ofthe City of Las Angeles v. Taxpayers for Vincent (1984) 466 U.S. 789, 815.) However, if a sign must be read to determine if an exception applies, the exception, and therefore the entire ban, is content - based and would be subject to strict scrutiny. (Foci v. City of Menlo Park (1998) 146 F.3d 629, 636; see also Vincent, 466 U.S. at 816.) Under the City's proposed ban, a sign placed in the public right-of-way reading "Open House" would be permissible, but a sign of the exact same 2287/015610.0002 928196.03 a000/08 3 • 235 Les Johnson June 11, 2008 Page 3 size, shape, color, and location reading "Vote for Candidate X" would be impermissible. Thus, the proposed ban is content -based. "Content -based regulations are presumptively unconstitutional ... [they] pass constitutional muster only if they are the least restrictive means to further a compelling interest." (Foti, 146 F.3d at 637 (emph. supp.).) Moreover, while a complete ban on temporary signs may be justified by traffic, safety, and aesthetic concerns (see, e.g., id at 637 fn. 8), exceptions to an outright ban on temporary signs "may completely undercut any purported interests in aesthetics and safety." (Gonzales v. Superior Court (1986) 180 Cal.App.3d 1116, 1126, emphasis added.) In simple terms, if a total ban contains an exception, the exception will be evidence that the asserted "compelling governmental interest" is a pretense. In Vincent, the Los Angeles Municipal Code prohibited the posting of signs on public property for aesthetic and safety concerns. The prohibition extended to all types of signs, except for certain permanent, historical or cultural plaques in sidewalks. The United States Supreme Court found that the ordinance was content -neutral despite the exception for plaques. Although the plaintiffs argued that the City of Los Angeles should have made an additional exception for political campaign signs, the Court stated: "To create an exception for appellees' political speech and not ... other types of speech might create a risk of engaging in constitutionally forbidden content discrimination." (Vincent, 466 U.S. at 816, emphasis added.) The Court's reasoning applies equally well to the converse situation: prohibiting all political signs but allowing an exception for open house and other such temporary signs would also result in content discrimination. Importantly, in Vincent, it was the medium of expression, not the content, that had the adverse impact on the governmental interest in aesthetics and safety and justified the complete ban on temporary signs. (Id at 810.) Additionally, Vincent held that "[a]ny constitutionally mandated exception to the City's total prohibition against temporary signs on public. property would necessarily rest on a judicial determination that the City's traffic control and safety interest had little or no applicability within the excepted category, and that the City's interests in aesthetics are not sufficiently important to justify the prohibition in that category." (Vincent, 466 U.S. at 816.) By analogy, any constitutionally permissible content -based exception would necessarily require "a judicial determination that the City's traffic control and safety interest had little or no applicability within the excepted category." (Ibid.) Again, because it is the sign's content —not its size, shape, color, and location —that results in an exception, such a judicial determination is unlikely. In Foti v. City of Menlo Park (1998) 146 F.3d 629, the Ninth Circuit considered an ordinance banning signs on public property but excepting, for example, open house real estate signs. The court stated: "At first blush, Menlo Park's ordinance appears to be content -neutral; after all, it bans all signs on all public property. But when 'exceptions to the restriction on noncommercial signs are based on content, the restriction itself is based on content."' (Foti, 146 F.3d at 636, italics original; quoting National Advertising Co. v. City of Orange (9`I' Cir. 1988) 22871015610-0002 928196 03 a06/10108 v�4 236 Les Johnson June 11, 2008 Page 4 861 F.2d 246, 249.) The City's proposed exception for open house signs is particularly precarious considering that the Foli court specifically held that an exemption for open house real estate signs is content -based because "a law enforcement officer must read a sign's message to determine if the sign is exempted from the ordinance." (Ibid. )3 Similarly, Gonzales v. Superior Court (1986) 180 Cal.App.3d 1116, the court held that "by permitting the display of certain noncommercial signs while prohibiting others, the City has `opened the forum' and cannot rely on such justifications as aesthetics and traffic safety to restrict vital noncommercial speech." (Id. at 1124.) Exceptions to an outright ban on temporary signs "may completely undercut any purported interests in aesthetics and safety." (Id. at 1126 (emph. supp.).) Specifically as to aesthetics, "[i]t is not self-evident that a partial ban on temporary signs has such a positive impact on aesthetics to warrant the restriction on the right of free expression of ideas." (Ibid ) Nevertheless, exceptions to a temporary ban that are based on non -content oriented criteria may be permissible if they are justified exceptions to the City's traffic, safety, and aesthetic goals. For instance, the City could ban temporary signs by street size or type (e.g. arterial or highway) where a portion of the public right-of-way merits particular aesthetic or safety consideration. Also, the City may be able to create an exception for temporary directional signs within a certain distance from an event, based on the justification that directional signs near an event may aid the flow of traffic and prevent sudden lane changes or turns. (See, e.g., Foil, 146 F.3d at 637 [City's "compelling interest in traffic signs" may permit an exception to temporary sign ban].) That said, any content -based exception will be subject to strict scrutiny and potential legal challenge. Furthermore, speaker -based and event -based exemptions from a sign ban may be permissible so long as the exemptions are not based on content but rather the existence of a particular speaker (e.g. railroads, hospitals, public safety) or an event (e.g. real estate sale or garage sale). (G.K Ltd. Travel v. City of Lake Oswego (2006) 436 F.3d 1064, 1078.) If the City were to allow event -based exceptions, note that the City would have to carefully tailor the definition of "event" not to be a de facto content -based speech restriction. Also, it is important to note that in the G. K. Ltd. Travel case, though the exemption survived constitutional scrutiny as event -based rather than content -based, the exemption in that case allowed for political signs: "Such exemptions indicate the City's recognition that during certain times, more speech is demanded by the citizenry because of the event (e.g. a real estate transaction or election) but the City does not limit the substance of this speech in any way." (Id. at 1077-78 (emph. supp.).) 3 But see ACLU v. City of Las Vegas (9th Cir. 2006) 466 F.3d 784, 796 fn. 12 (recognizing a degree of ambiguity in the "officer must read if, test, and stating that "officers having to read a sign is persuasive but not dispositive evidence of a content -based purpose"). 2287ro15610-0002 9281%.03 a0 IOM8 �1 L 237 Les Johnson June 11, 2008 Page 5 Thus, while a directional sign exemption may be carefully crafted to survive constitutional scrutiny as event -based, elections and political signs would likely fall within the event exemption. Even if political signs were permissibly excluded, candidates could simply post signs directing people to the candidate's campaign place or to a polling place. Overall, a temporary sign ban with exemptions is likely to be held to be a content -based regulation subject to (and likely to fail) strict scrutiny review. B. Increased Fines For Non -Compliant Temporary Signs Increased fines for non -compliant temporary signs on private property will withstand constitutional scrutiny so long as the increased fines do not have an impermissible chilling effect on speech. Chilling occurs when an individual "self -censors." For example, in Polykoff v. Collins (9d Cir. 1987) 816 F.2d 1326, the court recognized that "the existence of the high felony fine provisions has the incidental effect of inhibiting first amendment rights" (Id. at 1340 [obscenity speech context].) When evaluating whether a chilling inhibition of First Amendment rights is unconstitutional, courts apply a balancing test: "Where a statute does not directly abridge free speech, but —while regulating a subject within the State's power —tends to have the incidental effect of inhibiting First Amendment rights, it is well settled that the statute can be upheld if the effect on speech is minor in relation to the need for control of the conduct and the lack of alternative means for doing so." (Younger v. Harris (1971) 401 U.S. 37, 52, emphasis added.) Deterrence, or "the need for control of the conduct", of dangerous or ugly signage is a legitimate public interest goal. Therefore, increased fines may be appropriate. Overall, the City may increase its fine provisions but the fines must remain commensurate with the City's aesthetic and traffic safety goals and findings should be made to reflect this. For instance, a fee equivalent to clean-up costs (or three times clean-up costs) may be minor compared with the City's interest in preventing traffic accidents and maintaining the City free from ugly clutter. However, a thousand dollar fine per sign may impermissibly chill speech: the threat of accidentally posting a non -compliant sign could keep people from posting acceptable signs. The City should evaluate a fair "cost" to the City for dangerous and non - aesthetically pleasing signs before increasing any non -compliant sign fees. IV. CONCLUSION The City should be very careful if it decides to adopt an ordinance banning all temporary signs but excepting directional signs. In contrast, the City has solid justification for deterring non -City Code compliant conduct by issuing reasonable fines. One issue to be considered, however, is enforceability. Temporary signs by their very nature can be posted and/or moved by anyone. An unknown representative of a candidate could move the opposition's signs into non- compliant positions, or an unknown campaign supporter could accidentally or unknowingly place signs in non -compliant positions. The City should carefully consider how it would fairly enforce any sign ordinance it adopts. 2287/015610-0002 928196.03 a06/10/08 3[0 �•A 238 MEMORANDUM TO: Les Johnson FROM: City Attorney DATE: May 10, 2008 FILE NO.: 015610-0002 RE: First Amendment Limitations on Removal of Campaign Signs I. INTRODUCTION AND BACKGROUND The City of La Quinta (the "City") regulates the placement, appearance, and permitting of signs in La Quinta Municipal Code ("LQMC") Chapter 9.160 (the "Sign Code"). You have asked our office whether the City may adopt a text amendment to the Sign Code to eliminate the 5-day notice period prior to the abatement and removal of non -compliant temporary signs. You have asked us to address whether such a text amendment may apply to only campaign signs, signs on private property, and/or signs on public property. Relevant portions of the Sign Code are discussed below. Among other purposes, the Sign Code attempts to: (1) preserve and improve the appearance of the city as a place to live, work and visit; and (2) reduce traffic hazards and promote the public health, safety and welfare by minimizing visual competition among signs. (LQMC § 9.160.010, subd. (B) and (F).) Campaign signs are included within the Sign Code definition of temporary signs, which may only be posted for a maximum of sixty days and must be removed within seven days after an election. (Id. § 9.160.060, subd. (A)-(B).) In addition to time limits, the Sign Code contains area, height, number, and location restrictions for temporary signs. (Id. § 9.160.060, subd. (C)-(F).) If a campaign organization proposes to post more than five temporary signs on public or private property, it must obtain a sign permit and pay a refundable deposit to insure the removal of signs upon the expiration of the posting time. (Id. § 9.160.060, subd. (G).) Permit standards of approval are listed in LQMC Section 9.160.060, subdivision (G)(2)(a). Particularly pertinent to this memorandum, LQMC Section 9.160.060, subdivision (H) governs the maintenance and removal of temporary signs. As to temporary signs on public property: "If the city determines that a temporary sign located on public property is unsafe or insecure, is a menace to public safety or has been constructed, erected, relocated or altered in violation of this section, it may be removed summarily. If the sign contains identification, the owner shall be notified that the sign may be recovered within five days of the date of notice." (LQMC § 9.160.060, subd. (H)(2), emphasis added.) As to temporary signs on private property, if the sign is unsafe, a menace or in violation of the Sign Code, the City must give written notice or post a notice on or adjacent to the temporary sign. If the owner or person responsible for the sign fails to comply with the notice within five days, the temporary sign "shall be deemed abandoned, and the city may cause such temporary sign to be removed and the cost thereof shall be payable by the owner or person responsible for the temporary sign to the city." (Id. 2287/015610-0002 905866.03 a05/08/08 'n,. Les Johnson May 10, 2008 Page 2 § 9.160.060, subd. (H)(3), emphasis added.) The sign storage, hearing and release provisions of LQMC Section 9.160.120, subdivision (E) likely apply to removed temporary signs. II. SHORT ANSWER Campaign Signs Only: The City should not treat campaign signs differently from other temporary signs. To do so would be a content -based speech restriction subject to strict scrutiny. Therefore, the City Attorney does not recommend any Sign Code text-amendment1h,..t-- treats political signs differently than other temporary signs. Disparate treatment (treating political signs differently) would fail the "strict scrutiny test" because such treatment is not necessary to achieve a compelling government interest and is not narrowly tailored to advance the Sign Code's aesthetic and traffic goals. Private Property: Unless an immediate threat of harm exists, the City may not summarily remove temporary signs on private property without notice and the opportunity jor at least an informal hearing. In limited cases, such as emergencies where there is an "immediate threat of harm", the notice and hearing may occur after removal. Generally and practically speaking, an "emergency" is unlikely to exist. If one does exist, it should be well - documented prior to removal. Otherwise, because campaign signs are only valuable for a limited period of time, pre -removal notice is necessary. If the City chooses to amend the Sign Code to allow the summary removal of signs causing an "immediate threat of harm," then very specific findings will be necessary, and written findings justifying removal should be prepared prior to removal. The City should understand that in many instances there is unlikely to be sufficient evidence to support summary removal. Public Property: The Sign Code currently provides for summary removal of temporary signs on public property. In some applications, this current provision may be unconstitutional and could be subject to legal challenge. Where a sign is posted in attempted but failed compliance with the Sign Code, summary removal may not be appropriate. In any case, notice and a hearing should be provided either pre- or post -removal. III. DISCUSSION A. . Summary Removal of Only Campaign Signs is Unconstitutional Reasonable time, place, and manner restrictions on protected speech "are valid provided that they are justified without reference to the content of the regulated speech, that they are narrowly tailored to serve a significant governmental interest, and that they leave open ample alternative channels for communication of the information." (Clark v. Communityfor Creative Non -Violence (1984) 468 U.S. 288, 293, emphasis added.) In contrast, "content -based regulations are presumptively unconstitutional ... [they] pass constitutional muster only if they are the least restrictive means to further a compelling interest." (Foti v. City of Menlo Park 2287/015610-0002 905866.03 a05/08/08 '••.•.. 240 Les Johnson May 10, 2008 Page 3 (1998) 146 F.3d 629, 637.) A speech restriction is content neutral if it is "justified without reference to the content of the regulated speech." (Id. at 638; quoting Clark, 468 U.S. at 293.) The City's aesthetic and traffic safety goals are substantial interests but not necessarily compelling interests depending on the given circumstances. (Foti, 146 F.3d at 637; see also Members of the City Council of the City of Los Angeles v. Taxpayers for Vincent (1984) 466 U.S. 789, 805-07.) Thus, if campaign sign regulations are challenged, a court will not necessarily give great weight to the City's asserted interests. A Sign Code amendment providing for summary removal of only campaign signs would result in unconstitutional content discrimination. In Members of the City Council of the City of Los Angeles v. Taxpayers for Vincent, the Court rejected plaintiffs' argument that Los Angeles should create an exception to its general ban on temporary signs on public property. The Court reasoned that "to create an exception for ... political speech and not ... other types of speech might create a risk of engaging in constitutionally forbidden content discrimination." (Vincent, 466 U.S. at 816.) Similarly, a Sign Code amendment permitting the summary removal of campaign signs but not other temporary signs would result in content discrimination: signs would be subject to different enforcement regulations based solely on their content. Furthermore, the Court in Vincent upheld Los Angeles' general sign ban because it was the medium of expression —temporary signs —that had the adverse impact on the governmental interest in aesthetics and safety, not the content of the signs. (Id at 810; see also Gonzales v. Superior Court (1986) 180 Cal.App.3d 1116, 1124 [city ordinance impermissibly prohibited noncommercial signs while permitting commercial signs].) Likewise, it is the temporary sign medium, and not individual campaign signs' content, that justifies the City's temporary sign regulations. An enforcement exception based on content (i.e. campaign versus other signs) is not the least restrictive means to achieving the City's aesthetic and traffic goals. It is important to note that a City official personally and/or the City may be liable for a civil rights violation under United States Code, title 42, section 1983.1 "To establish personal liability of a public officer in a § 1983 action, it is enough to show that the official, acting under color of state law, caused the deprivation of a federal right [including First Amendment rights]." (Kentucky v. Graham (1985) 473 U.S. 159, 166; see also Jones v. Williams (91h Cir. 2002) 297 F.3d 930, 934.) "A showing of personal participation in the alleged rights deprivation" is enough. (Jones, 297 F.3d at 934.) Nonetheless, a defendant in a personal liability action may "be able to assert personal immunity defenses, such as objectively reasonable reliance on existing law." (Kentucky, 473 U.S. at 166-67.) In contrast, in an official capacity suit where the City ultimately is defending the action, a public entity's "`policy or custom' must have played a part in the violation of federal law," and reasonable reliance is not a valid defense. (Ibid.) A City official who removes a temporary sign has potentially participated in the deprivation of a federal right, especially when unconstitutional content discrimination occurs. 1 This paragraph is applicable to the following sections of the memorandum as well. 2287/015610-0002 905866.03 a05/08/08 Les Johnson May 10, 2008 Page 4 B. Summary Removal of Temporary Signs on Private Property is Generally Prohibited Absent an immediate threat to public health or safety, pre -removal notice (including the reason for the removal) and at least an informal opportunity to respond are required before the removal of temporary signs on private property. Accordingly, the City may not eliminate the five-day notice period for non -compliant temporary signs on private property.2 Three main cases govern the proper procedure for sign removal in California. They are discussed in chronological order. In Baldwin v. Redwood City (9t' Cir. 1976) 540 F.2d 1360, Redwood City's sign ordinance provided that "the building inspector may summarily, without notice, remove any temporary sign which is erected, placed or maintained in violation of this article." (Id. at 1363, fn. 2.) In striking down the summary removal provision, the court recognized that "summary seizure of a political sign for even a few days can deprive the sign's owner of an important First Amendment liberty interest. During a campaign, time is especially valuable." (Baldwin, 540 F.2d at 1374.) The Baldwin court provided concise directions for municipal abatement of illegal signs: We do not hold that a prior adversary hearing and expedited judicial review are necessary to prevent the improper removal of political signs. If a city official believes that a sign posted on private property is illegal and there is no threat of immediate harm, he should attempt to notify the sign's owner. If the owner of an allegedly illegal sign cannot be found within a reasonable time, the sign may be deemed to be abandoned.... If the owner of an allegedly illegal sign can be located, the interests at stake may be reasonably accommodated if the city official gives notice of his intention to remove the sign with a brief statement of the official's reason for believing the sign is illegal so the owner may make an informal response or correct the problem. (Id. at 1374, emphasis added.) After an election, campaign signs may be treated as abandoned and summarily removed. (Id. at 1374-75.)3 The California Supreme Court reached similar conclusions in Kash Enterprises, Inc. v. City of Los Angeles (1977) 19 Cal.3d 294. Though Kash dealt with the City of Los Angeles' summary removal of newsracks, the First Amendment principles are the same. The challenged However, a shorter time period than five days may provide the requisite notice. 3 As applicable to the public property section below, Baldwin's application may be limited because it only discusses summary removal of signs on private property. Redwood City's ordinance banned all temporary signs on public property and that ban was not challenged. 2287/01561M002 905866.03 a05/08/08 '..•.. 242 Les Johnson May 10, 2008 Page 5 Los Angeles ordinance permitted the summary removal of newsracks that violated the ordinance requirements without prior notice to newsrack owners. Though the ordinance provided newsrack owners with post -removal notice, the ordinance did not allow for a hearing on the merits of the seizure. The Kash court discussed both Fourteenth and First Amendment due process concerns. Under Fourteenth Amendment procedural due process, the deprivation of property requires notice and a hearing. (Kash, 19 Cal.3d at 307.) While the Constitution generally requires pre - deprivation notice and a hearing, "in particular circumstances important governmental interests may justify the postponement of notice and hearing until after the initial `taking' has occurred." (Ibid.) As examples, the court listed cases discussing the seizure of a vessel used to smuggle drugs, the seizure of contaminated food, and the seizure of misbranded drugs. (Ibid.) Unless there is an "immediate threat" to traffic or pedestrians of similar significance and time -sensitivity as drug smuggling and food contamination, a non -compliant sign likely does not provoke the same type of important interests justifying post -deprivation notice. In Kash, the court held that the ordinance was unconstitutional because it failed to provide a hearing on the merits of the taking either before or after the taking. (Id. at 309.) Turning to the First Amendment, the court stated that "although the First Amendment does not immunize newsracks [or campaign signs] from immediate, pre -notice seizure in all circumstances, the Constitution does require that any such summary seizure procedure be narrowly drafted so as to minimize interference with First Amendment rights." (Kash, 19 Ca1.3d at 309, emphasis added.) Subsequent recovery of a newsrack "will invariably come too late to avoid the total suppression of the newsworthy contents of the seized papers." (Id. at 310.) Similarly, depending on the date of seizure, recovery of campaign signs could come too late to benefit a candidate for office. Importantly, although Los Angeles attempted to justify its summary seizure procedures as necessary to eliminate hazards, the ordinance did not "limit its removal sanction to violations which actually create hazards for pedestrians or motor vehicles or which otherwise interfere with the safe use of public streets or sidewalks." (Id. at 312.) Absent an `immediate threat of harm," the City likely cannot justify post -deprivation notice. It is worth noting that making findings constituting an "immediate threat" is likely to be difficult in most cases. This is a high standard (see the previous paragraph). Further, such findings would have to be specific as to each sign proposed to be removed. In the end, the Kash court held that Los Angeles had three valid enforcement mechanisms: (1) the "immediate seizure, without prior notice or hearing, of any newsrack [or campaign sign] that poses [an immediate] danger to pedestrians or vehicles";4 (2) when no 4 See also Gluck v. County of Los Angeles (1979) 93 Cal.App.3d 121, 135-36. Although its ordinance's impound procedures were held to be unconstitutional, the county retained power to "remove a dangerous [news]rack from the streets if the danger cannot be otherwise corrected and 2287/015610-0002 905866.03 a05/08/08 ..... .�1 243 Les Johnson May 10, 2008 Page 6 danger is present, seizure is appropriate after the owner of an offending newsrack "has been notified of the imminent seizure and has been given a reasonable opportunity either to cure the violation or to contest the seizure in an informal administrative forum"; and (3) the city could impose fines and other sanctions to encourage newsrack or campaign sign owners to obey the city's reasonable time, place and manner restrictions. (Kash, 19 Cal.3d at 313.) The City may choose any of the same procedures to enforce its sign ordinance. What the City may not do is summarily seize non -immediate danger signs on private property without any notice or determination of the immediacy and severity of the threat to public safety. Finally, Gonzales v. City of Santa Paula (1986) 180 Cal.App.3d 1116 considered an ordinance that permitted the summary removal of temporary signs, including campaign signs, with post -deprivation notice and hearing. The ordinance in question was held to be constitutionally defective, in part, because "no prior notice of violation is required before confiscation transpires. Lack of prior notice is a violation of due process." (Id. at 1124; citing Baldwin, 540 F.2d at 1373-74.) The court reasoned as follows: The ordinance provides for summary seizure of one's property without prior notice of hearing if, in the opinion of the City officials, the signs violate the ordinance. Summary seizure of signs, even for a few days, can deprive the sign's owner of an important First Amendment liberty interest, especially during election periods. [Citation.] [¶] The due process clauses of both the state and federal Constitutions require some form of notice, and perhaps a hearing, before one is deprived of his property, unless an imminent danger to persons or property exists. [Citation.] [¶] The Santa Paula ordinance is constitutionally deficient on its face in that it fails to require even an attempt to notify sign owners of an imminent taking of their property. [Citation.] (Id at 1128-29, emphasis added.) If the City's Sign Code were amended to permit the summary seizure of any improper sign on private property, the City would violate the Baldwin line of cases. Therefore, the City may not amend the Sign Code to permit the summary removal of private property signs in all circumstances. Nevertheless, the City may amend the Sign Code to permit the summary removal of dangerous signs upon a well -documented "immediate threat of harm" finding. C. Summary Removal of Temporary Signs on Public Property The Sign Code currently permits the summary removal of temporary signs on public property for Sign Code violations. (LQMC § 9.160.060, subd. (H)(2).) Although that section does not explicitly provide for a post -removal hearing, the hearing provisions of LQMC Section provided it affords a quick and reasonable opportunity to the licensee or owner to obtain the rack's return." (Ibid.) 2287/015610-0002 905866.03 a05/08/08 244 Les Johnson May 10, 2008 Page 7 9.160.120, subdivision (E)(1)(b) do. Thus, the question is whether pre -removal notice is required for signs on public property the same as for signs on private property. The answer is unclear, but the City likely has greater leeway to remove improper signs on public property.5 In Members of the City Council of the City of Los Angeles v. Taxpayers for Vincent, the court upheld Los Angeles' complete ban on posting signs on public property. The ban included the removal provision: "Any hand -bill or sign found posted, or otherwise affixed upon any public property contrary to the provisions of this section may be removed ..." (Vincent, 466 U.S. at 792, fn. 2.) However, the removal provision was not at issue before the Supreme Court.6 The Vincent court further stated that, "at some point, the government's relationship to things under its dominion and control is virtually identical to a private owner's property interest in the same kinds of things, and us such circumstances, the State, `no less than a private owner of property, has power to preserve the property under its control for the use to which it is lawfully dedicated." (Vincent, 466 U.S. at 815, fn. 2; quoting Adderley v. Florida (1966) 385 U.S. 39, 47.) By analogy, just as a private property owner can summarily remove a sign impermissibly posted on his or her property, the City may be allowed to summarily remove illegal signs on its property. The issue is complicated, however, because the Sign Code explicitly permits signs on public property. Because the City has opened public property as a limited forum for temporary signs, pre -removal notice may be appropriate where an individual has obtained a permit and attempted but failed to comply with the Sign Code (e.g. someone has obtained a permit but placed his/her sign too close to the sidewalk). In such a case, a court could find the Sign Code unconstitutional as -applied to a particular sign removed without notice. Thus, the City should only summarily remove temporary signs on public property that are egregiously and obviously illegal, or which constitute an immediate threat of harm. By way of example, the Vincent court stated that the "appellees could not seriously claim the right to attach `Taxpayers for Vincent' bumper stickers to city -owned automobiles." (Vincent, 466 U.S. at 815, fn. 2.) Accordingly, the 5 Of course, as with private property, temporary signs on public property may be summarily removed if they create an "immediate threat of harm." In such circumstances, evidence of such threat of harm should be documented. 6 In upholding the ban, the Court rejected the plaintiffs public forum argument. The plaintiffs "fail[ed] to demonstrate the existence of a traditional right of access respecting such items as utility poles for purposes of their communication." (Vincent, 466 U.S. at 814.) In this case, by permitting temporary signs on public property under certain circumstances, the City has created a limited public forum. While restrictions on speech in public forums are held to strict scrutiny, restrictions on speech in limited public forums or non-public forums are only held to a reasonableness standard. (See, e.g., Hopper v. City of Pasco (9th Cir. 2001) 241 F.3d 1067, 1074-75.) "Restrictions that are viewpoint neutral and reasonable in light of the purpose served by [a limited public] forum are permissible." (Id at 1075; quoting Rosenberger v. Rector & Visitors ofthe Univ. of Virginia (1995) 515 U.S. 819, 829.) 2287/015610-0002 905866.03 a05/08/08 245 Les Johnson May 10, 2008 Page 8 City can summarily remove bumper stickers attached to City vehicles, campaign posters affixed to the doors of City Hall, or campaign signs hanging from traffic lights. Even so, in order to avoid First Amendment and/or Due Process litigation, the City should exercise caution when summarily removing signs from public property in all but the clearest instances of illegality or threat to harm. If possible, documentation should describe the basis for the removal from public property. IV. CONCLUSION The regulation of temporary signs, especially campaign signs, implicates important First Amendment principles. Therefore, any direction by the City Council to change the current code should be carefully vetted and reviewed by the City Attorney. For instance, if the Council desires to amend the Sign Code to permit summary removal of temporary signs on private property in cases of an "immediate threat of harm," such an ordinance would require very specialized findings. Further, the Council should understand that actual removal under such an ordinance would have to be fact -based with specific findings of harm being made. 2287/015610-0002 905866.03 a05/08/08 246 City Council Minutes 13 Attachment 4 RESOLUTION NO. 2008-042 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, CERTIFYING THE FINDINGS OF A FINAL ENVIRONMENTAL IMPACT REPORT 2005-560 (STATE CLEARINGHOUSE #2007021060) PREPARED FOR TENTATIVE TRACT MAP 33848 AS BEING ADEQUATE AND COMPLETE, AND RECOGNIZING SIGNIFICANT ADVERSE ENVIRONMENTAL IMPACTS WHICH CAN BE REASONABLY MITIGATED TO A LEVEL OF INSIGNIFICANCE IF THE PROPOSED PROJECT IS IMPLEMENTED (DAVID MAMAN DESIGNS). It was moved by Council Members Henderson/Sniff to adopt Resolution No. 2008-042 as submitted. Motion carried 4-1-0 with Council Member Osborne dissenting. RESOLUTION NO. 2008-043 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LA QUINTA, CALIFORNIA, GRANTING APPROVAL OF THE SUBDIVISION OF A 4.8f ACRE PARCEL INTO 121 LOTS LOCATED ON THE SOUTH SIDE OF AVENUE 58 APPROXIMATELY 510 FEET WEST OF MONROE STREET (TENTATIVE TRACT MAP 33848 — DAVID MAMAN DESIGNS). It was moved by Council Members Henderson/Sniff to adopt Resolution No. 2008-043 as submitted. Motion carried 4-1-0 with Council Member Osborne dissenting. STUDY SESSION 1. CONTINUED DISCUSSION OF AN AMENDMENT TO LA QUINTA MUNICIPAL CODE SECTION 9.160.060 — PERMITTED TEMPORARY SIGNS. Planning Director Johnson presented the staff report. City Attorney Jenson gave a supplement report on fines associated to infractions of the code pertaining to permitted temporary signs. She stated the Council has the ability to increase the fines and establish the violations as misdemeanors. She suggested the fine levels may need to be adjusted. She advised all signs in the public right-of-way can be banned, but less than a total ban is more legally complicated; allowing a certain number of signs is content neutral and easy to defend. She stated directional signs are exempt, but explained signs used in the right-of-way for events such as the La Quints Arts Festival do not qualify as directional signs because they advertise the :� . 247 City Council Minutes 14 June 17, 2008 event. Planning Director Johnson stated the event signs have been handled under a temporary sign permit in association with the temporary use permit. Council Member Henderson asked if the signs used for the event could be mixed with some having only arrows. City Attorney Jenson stated a sign with only an arrow might qualify as a directional sign, but it is still associated with an event. She stated the issue at hand is whether or not the City can differentiate by banning all signs in the right-of-way, including political signs, yet allow the entry signs to events on a temporary basis; that gets into content that requires strict scrutiny and is very problematic. She explained it would be problematic to place a ban on political signs if there are exceptions. In response to Council Member Kirk, Planning Director Johnson stated polling signs are temporary signs, but to his knowledge the City has not issued a temporary sign permit for them nor taken any type of enforcement action. Council Member Kirk asked about changing the definition of directional signs to include special events. City Attorney Jenson noted directional signs are completely exempt, so the question would be if the Council wants special event signs to be completely exempt. She further noted allowing a category of signs could be an issue if they include what many consider advertising. Council Member Kirk questioned there being a risk in expanding the definition to include special events where traffic control can be an issue. He asked what the remedy would be if someone filed a lawsuit. City Attorney Jenson stated if they are successful, the City could be held liable for their attorney's fees and this is the type of case that would normally involve injunctions. Council Member Kirk asked if she reviewed what other cities in the State do, to which she responded, "No." In response to Council Member Kirk, Planning Director Johnson stated the City of Indian Wells prohibits temporary signs, but he does not know if it has ever been challenged. He suggested the possibility of creating provisions within the sign code that are definitive to special event directional signage associated with a temporary use sign application. He confirmed Indian Wells has directional signs for their special events. In response to Council Member Henderson, Planning Director Johnson stated the sign would have some reference to the name of the event with an arrow. He noted a majority of the La Quinta Arts Festival signs are not directional, and are erected in advance to advertise the event. Council Member Sniff stated he is not opposed to temporary signs, and noted they are up for just a short period of time. He feels the current process is effective, and has no desire to change the code. ..... .) 248 City Council Minutes 15 June 17, 2008 Council Member Kirk asked how the other Council Members feel about this issue because it is not cost effective for the City Attorney to pursue it if only one or two Council Members have a concern about it. Mayor Adolph stated he is totally opposed to allowing political signs. Council Member Osborne stated it sounds like a simple idea with a complicated solution, and he does not see a need to pursue something that only lasts two months every two years. Council Member Henderson stated she is not opposed to a continuing discussion on this matter, but is not sure how much more work the Council wants the City Attorney and staff to do on this. Council Member Kirk suggested having the Planning Department survey other higher -end communities on this issue instead of spending more money for legal analysis. He feels a simpler solution probably exists. Council Member Henderson noted a solution may be to make a City special event directional sign, similar to what the City does for garage sales. Council concurred with Council Member Kirk's suggestion that the Planning Department survey other higher -end communities to see how they have dealt with this issue. REPORTS AND INFORMATIONAL ITEMS CVAG C. V. Conservation Commission — Council Member Sniff reported the Commission re-elected the Chair and Vice Chair, approved an acquisition and procedures policy, and adopted a resolution regarding appointment of an executive director. They also discussed establishing a fee for the policy, and started a process to potentially arrive at an agreement for the City of Desert Hot Springs to become re -involved. C. V. Mosquito & Vector Control District — Council Member Henderson reported local property taxes will be reduced by $5.25 due to a reduction in the District's fee. Santa Rosa/San Jacinto National Monument Advisory Committee — Council Member Henderson reported maps of the Monument will be available at City Hall once they are printed. 249 • • • ..vl uYILIY I aJ City Council Minutes 15 July 15, 2008 6. CONSIDERATION OF APPOINTMENT OF A VOTING DELEGATE AND ALTERNATE TO THE 2008 LEAGUE OF CALIFORNIA CITIES CONFERENCE. MOTION - It was moved by Council Members Kirk/Osborne to appoint Council Member Henderson as voting delegate and Mayor Adolph as alternate for the 2008 League of California Cities Annual Conference. Motion carried unanimously. STUDY SESSION 1. CONTINUED DISCUSSION OF AN AMENDMENT TO LA QUINTA MUNICIPAL CODE SECTION 9.160.060 - PERMITTED TEMPORARY SIGNS. Planning Director Johnson presented the staff report. Council Member Kirk stated there are a number of neighboring communities that do not allow signs in the right-of-way, and asked if what they are enforcing is consistent with the law. Assistant City Attorney Houston explained the City Attorney opined that it is permissible to ban temporary signs in the right-of-ways; and stated City Attorney Jenson has spoken to the City Attorney in the City of Indio, who is in the process of revising their municipal code to prohibit temporary signs in the right-of-ways. Council Member Kirk conveyed concern about changing the municipal code during the election process. Planning Director Johnson stated staff can bring this matter back in 90 days if desired. Council Member Kirk stated he was intrigued three other cities currently prohibit temporary signs in the right-of-ways; and recommended this matter be brought back for the City Council's consideration in January 2009. Council Member Henderson suggested also bringing back an update of any additional cities changing their municipal code relating to temporary signs. REPORTS AND INFORMATIONAL ITEMS Chamber of Commerce Workshop/Information Exchange Committee — Council Member Osborne stated the last meeting was well attended, and staff did a good job representing the City. He gave charts of members lost and gained, and stated the next meeting will be in September. 250 9.16U.U6U Permitted temporary signs. Page 1 of 2 La Quinta Municipal Code ATTACHMENT 6 Up Previous Next Main Search Print No names Title 9 ZONING Chapter 9.160 SIGNS 9.160.060 Permitted temporary signs. A. Definition. "Temporary sign" means any nonilluminated sign which may require a sign permit and which is intended to be posted for a maximum of sixty days. Temporary signs include without limitation: political campaign signs, garage sale signs and seasonal sales signs. B. Maximum Time Periods. No temporary sign shall be posted for more than sixty consecutive days nor shall such temporary sign or sign displaying similar messages regarding the same event, if any, which is the subject of such temporary sign be reposted upon the same site, or any site which is visible from the original site, within ninety days of the removal of the original temporary sign. In addition, all temporary signs shall be removed within seven days after the occurrence of the event, if any, which is the subject of the temporary sign. (For example, a temporary sign advertising a garage sale on a particular date, or a temporary sign promoting a candidate in a particular election). The date of posting and permit number shall be permanently and legibly marked on the lower right-hand comer of the face of the sign. C. Maximum Sign Area. Except where an approval is obtained under subsection F of this section, temporary signs placed on public property may not exceed six square feet in area and temporary signs placed on private property may not exceed twelve square feet in area. The aggregate area of all temporary signs maintained on any private property parcel of real property in one ownership may not exceed twenty-four square feet. Area shall be calculated on the basis of the entire sign area, as defined in Section 9.160.030. D. Maximum Height. Freestanding temporary signs which are placed on public or private property shall not exceed six feet in height. Temporary signs which are posted, attached or affixed to private multiple -floor buildings shall not be placed higher than eight feet or the finish floor line of the second floor of such buildings, whichever is less, and temporary signs which are posted, attached or affixed to private single -floor buildings shall not be higher than the eaveline or top of wall of the building. All heights shall be measured to the highest point of the surface of the sign. E. Maximum Number. In no case shall the total number of temporary signs for any permit exceed fifty. F. Placement Restrictions. Temporary signs shall not be posted on sidewalk surfaces, mailboxes, utility boxes, electric light or power or telephone wires, poles or appendages, hydrants, trees, shrubs, tree stakes or guards, public bridges, fences or walls, fire alarm or police telegraph systems, drinking fountains, life buoys, life preservers, lifesaving equipment, street signs or traffic signs or signals. Temporary signs shall be posted no closer than five feet from the edge of the paved area of any public road or street. Temporary signs shall be placed no less than two hundred feet apart from identical or substantially similar temporary signs and shall not be visible simultaneously with the boundaries of the city. Temporary signs shall not be posted in a manner which obstructs the visibility of traffic or street signs or signals or emergency equipment. G. Sign Permit Required. Any person, business, campaign organization, or other entity who proposes to post more than five temporary signs on private or public property shall make application to the community development department for a sign permit. To insure sign removal upon expiration of the permitted posting time, a refundable deposit as established by city council resolution shall be paid in conjunction with the issuance of the sign permit. 1. Statement of Responsibility Required. Each applicant for a temporary sign permit shall submit to the community development department a statement of responsibility certifying a natural person who will be responsible for removing each temporary sign for which a permit is issued by the date removal is required, and who will reimburse the city for any costs incurred by the city in removing each such sign which violates the provisions of this section. 2. Standards for Approval. a. Within ten business days of the community development department's receipt of a temporary sign permit application, the community development director shall approve or disapprove such application. If the director disapproves an application, the notice of disapproval shall specify the reasons for disapproval. The director shall approve or disapprove any permit application for temporary signs based on character, location and design, including design elements such as materials, letter style, colors, sign type or shape, and the provisions of this section. http://www.gcode.us/codes/laquinta/view.php?topic=9-9_160-9_160_060&frames=on 251 2/26/2009 9.16U.U6U Permitted temporary signs. b. The director's decision with respect to a permit application for a temporary sign maybe appealed to the planning commission. Page 2 of 2 H. Maintenance and Removal of Temporary Signs. 1. Maintenance. All temporary signs shall be constantly maintained in a state of security, safety and good repair. 2. Removal from Public Property. If the city determines that a temporary sign located on public property is unsafe or insecure, is a menace to public safety or has been constructed, erected, relocated or altered in violation of this section, it may be removed summarily. If the sign contains identification, the owner shall be notified that the sign may be recovered within five days of the date of notice. 3. Removal from Private Property. If the city finds that a temporary sign located on private property is unsafe or insecure, is a menace to public safety or has been constructed, erected, relocated or altered in violation of this section, the city shall give written notice to the owner of the temporary sign, or the person who has claimed responsibility for the temporary sign pursuant to subsection F of this section, that the temporary sign is in violation of this section, shall specify the nature of the violation, and shall direct the owner of the temporary sign or responsible person to remove or alter such temporary sign. If the city cannot determine the owner of the sign or person responsible therefor, the city shall post such notice on or adjacent to each temporary sign which is in violation. If the owner of the temporary sign or the person responsible therefor fails to comply with the notice within five days after such notice is given, the temporary sign shall be deemed abandoned, and the city may cause such temporary sign to be removed and the cost thereof shall be payable by the owner or person responsible for the temporary sign to the city. 1. The placement of temporary signs for existing commercial businesses during the construction of any department of public works contract over forty-five days in length, where the ingress and egress points to a commercial establishment, have been interrupted, and further when the construction/modification of the public street involves a distance of more than three thousand feet in length, the above regulations pertaining to temporary signs and the associated processing fees, shall not be enforced for the duration of the department of public works street contract. However, the placement of temporary signs must not interfere with site visibility for vehicular movement. J. A grand opening banner is allowed on each building street frontage within six months of the business opening with a sign permit. The signs shall consist of light -weight fabric or similar material attached to the building wall below the eave line for a period not to exceed thirty days. The signs shall be nonilluminated and its size shall not exceed thirty-two square feet. (Ord. 293 § 1, 1996; Ord. 284 § 1 (Exh. A) (part), 1996) • 252 http://www.qcode.us/codes/laquinta/view.php?topic=9-9_160-9_160_060&frames=on 2/26/2009 REPORTS & INFORMATIONAL ITEMS: COMMUNITY SERVICES COMMISSION MINUTES January 12, 2009 CALL TO ORDER A regular meeting of the Community Services Commission was called to order at 5:30 pm by Chairperson Leidner. Commissioner Brodsky led the audience in the Pledge of Allegiance. PRESENT: Commissioners Biegel, Brodsky, Darroch, Fitzpatrick, Gassman, Quill, Chairperson Leidner STAFF PRESENT: Edie Hylton, Community Services Director; Steve Howlett, Golf & Parks Manager; and Angela Guereque, Senior Secretary PUBLIC COMMENT - None. CONFIRMATION OF AGENDA Motion - It was moved by Commissioners Fitz pat rick/Biegel to confirm the agenda. Motion carried unanimously. PRESENTATIONS - 1. Stan Ford, Executive Director, Desert Recreation District Stan Ford gave a brief overview of Desert Recreation District and introduced Tatiana Hinkle. Ms. Hinkle gave a presentation on their new branding concept. Local surveys showed that Desert Recreation District is highly regarded by their members and employees, but are not getting the credit for what they do because of confusion about who they are. People are confused due to: the wide variety of offerings; the various audiences that are being catered to; the lengthy name (Coachella Valley Recreation and Park District); the blurred lines between service providers; territorial issues with other organizations; language and cultural barriers; and socioeconomic disparity in their territory. Desert Recreation District is easy to read, eye catching, memorable, bright, energetic, cheerful, fun, and optimistic. The color and style represents the desert. 253 Community Services Commission Minutes January 12, 2009 The logo reflects the lifestyle in the desert, defines DRD as the regional provider, and describes what DRD is here for. Part of the branding initiative will include market saturation of their new identity and the development of better and stronger partnerships within the community and other community organizations. Commissioner Gassman suggested a referral program be set up between the City and DRD. Commissioner Quill asked about the status of the Coral Mountain Project. Mr. Ford explained that the project is on hold while seeking funding and waiting for the City Planning Department to give an update on the Jefferson Street improvements. The construction documents have been finalized. APPROVAL OF MINUTES 1. Approval of December 8, 2008 Minutes Motion — It was moved by Commissioners Biegel/Gassman to approve the minutes as submitted. Motion carried unanimously. CONSENT CALENDAR - None. PUBLIC HEARING - None. BUSINESS ITEMS 1. Consideration of Development and Expansion of Dog Parks at Various Park Locations Steve Howlett presented the staff report Kay Wolff, 77-227 Calle Ensenada, spoke in favor of the staff report. She feels Seasons Retention Basin and Pioneer Park are centrally located. Supports staff recommendation. Mishael Patton, 54-290 Avenida Martinez, spoke about the top of the Cove property along Avenida Bermudas as a sacred area at the base of the National Monument. She feels Seasons Retention Basin is perfect with adequate parking. Leslie Cyphers, 52-560 Avenida Carranza, gave staff a petition with approximately 170 signatures in favor of a dog park from last October. She prefers Seasons Retention Basin. 254 Community Services Commission Minutes January 12, 2009 -3- Bill Cover, 51-140 Calle Paloma, spoke in favor of an off leash area up in the Cove. Mr. Howlett explained that the City has Ordinances which require dogs to be on leashes when not in a contained area. Anne Klein, 51-140 Calle Paloma, spoke in favor of an off leash running area for large dogs at the top of the Cove. Mr. Howlett stated that having dogs running off leash is a safety issue. Commissioner Brodsky stated that the Seasons Retention Basin is an ideal location. Commissioner Quill likes the staff recommendation and suggested that additional signage be installed for residents to locate Seasons Retention Basin. Motion — It was moved by Commissioners Fitzpatrick/Biegel to recommend the development of a dog park and shade structure at Seasons Retention Basin and the expansion of the large dog park at Pioneer Park. Motion carried unanimously. STUDY SESSION — None. DEPARTMENT REPORTS 1. Monthly Department Report for December 2008 COMMISSIONER ITEMS 1. Report from Commissioners Regarding Meetings Attended. 2. Calendar of Monthly Events PUBLIC HEARING — None. OPEN DISCUSSION ADJOURNMENT It was moved by Commissioners Quill/Brodsky to adjourn the Community Services Commission meeting at 6:38 p.m. Motion carried unanimously. NEXT MEETING INFORMATION: A Regular Meeting of the Community Services Commission to be held on February 9, 2009 commencing at 5:30 p.m. in the City of La Quinta Study Session Room, 78-495 Calle Tampico, La Quinta, CA 92253. ».. r1 255 Community Services Commission Minutes January 12, 2009 4 SSu�bmitted lX Angela Guereque Community Services Senior Secretary . . 1 256 REPORT/INFORMATIONAL ITEM: ey-1 INVESTMENT ADVISORY BOARD Meeting January 14, 2009 CALL TO ORDER Regular meeting of the La Quinta Investment Advisory Board was called to order at the hour of 4:30 p.m. by Chairman Ross, followed by the Pledge of Allegiance. PRESENT: Board Members Moulin, Denial, Ross, Rassi and Park ABSENT: None. OTHERS PRESENT: John Falconer, Finance Director and Vianka Orrantia, Senior Secretary II PUBLIC COMMENT — None III CONFIRMATION OF AGENDA Mr. Falconer advised that the handout for the joint meeting minutes of November 25" with City Council were included for informational purposes only. Board Member Denial requested that two items be added for discussion under Board Member Items; those items being the joint meeting with City Council and her conversation with Mayor Adolph. IV CONSENT CALENDAR A. Approval of Minutes of Meeting on December 10, 2008 for the Investment Advisory Board. Chairman Ross advised on page 4, under the Business Session Item that the words "motion carried unanimously" be added to reflect the Board's vote. Board Member Moulin made general comments on his observation of Mr. Gruber's comments in reference to the accrual of pension liability and GASB 45. 1 257 MOTION: It was moved by Board Members Rassi/Park to approve the minutes of December 10, 2008 as amended. Motion carried unanimously. V BUSINESS SESSION A. Transmittal of Treasury Report for November, 2009 Mr. Falconer presented and reviewed the staff report advising the Board that the November cash balance has declined by $600,000. Yields continue to decline with the overall yield closing at 2.36% and the pooled investments closing at 2.38%. The month of December will also reflect a decline in the pooled investments due to numerous maturing investments. Mr. Falconer also advised that staff continues to remain conservative with the portfolio due to current market conditions. Mr. Falconer further advised that page 7 reflects the yields to maturity and also reflects no current investments in commercial paper, with previous yields reflected at 2.7%, 2.8%, 2.2% and 2.1 %, and current yields at 1.2%, 1.1 % and less than 1 %. Mr. Falconer stated that the headings in question on page 7 from the previous month's meeting dealing with mutual funds were clarified with the review of the recorded minutes and are now reflected to be the appropriate types and names. General discussion ensued among the Board regarding the current economy and the impact of the economy on the City's mid -year's projections, budget and TOT tax. MOTION - It was moved by Board Members Deniel/Moulin to approve, receive and file the Treasury Report for November 2008. Motion carried unanimously. B. Continued Consideration of the Fiscal Year 2008/2009 Work Plan Board Member Moulin advised that pages 2 and 7 of the report do not coincide. 2 •• •1 258 It was agreed upon by the Board to list cash as a separate item with all the actual investments subtotaled with cash added so that pages 2 and 7 coincide. The Board along with staff reviewed the Treasurer's Report and made the following recommendations: Page 8: Mr. Falconer advised that this page is not required but is useful to staff with reconciling booked cash to the Treasurer's Report and providing trend information on cash balances. It was agreed upon by the Board to remove the oldest historical year and report two full years in addition to the current year, with no changes to distribution of cash and investments. Page 9: Mr. Falconer advised that page 9 is a six-month cash flow and also supports the statement on page 2 of the Treasurer's report, which states "I hereby certify that sufficient investment liquidity and anticipated revenues are available to meet the pools expenditure requirements for the next six months." Board Member Moulin suggested that in lieu of the year-to-date actual, that staff compare the recent months to the actual forecast. It was agreed upon by the Board that based on Board Member Moulin's request that staff provide information for comparing forecasts to actual receipts. This would result in three additional columns in the six-month cash flow forecast report. Page 10: Mr. Falconer advised of the history of page 10 and further advised that this page could be eliminated from the Treasurer's Report. The Board concurred with staff to eliminate page 10 from the Treasurer's Report. Page 11: Mr. Falconer advised that the discontinuation of the six-month T-Bill as the City's benchmark on page 11 was due to numerous discussions with Board Member Moulin; it was also decided that staff would use other financial indicators giving readers an opportunity to compare yield in the portfolio and other financial information. ....3 259 Board Member Daniel suggested that staff eliminate two years of historical information. Chairman Ross stated that he felt that page was useful in helping the City Council review the last eight years of the current interest trends and suggested that the historical information 'remain. It was agreed upon by the Board that staff add a two-year rate beginning July 2008. In response to Chairman Ross, Mr. Falconer advised that page 4 of the Treasurer's Report was the page in question by Councilmember Osborne concerning benchmarks. Page 12: Mr. Falconer advised of the history of page 12 and also advised that this page was not required. It was agreed upon by the Board that staff add the two year rate to the graph. MOTION - It was moved by Board Members Deniel/Bassi to approve the suggested changes and continue the discussion of the Fiscal Year 2008/2009 Work Plan to the February meeting. In response to Chairman Ross, Mr. Falconer advised that Board members Rassi and Deniel's terms expire in June of 2009. In response to Chairman Ross, Mr. Falconer advised that the City Clerk's office will send out a request for application for upcoming vacancies on the Board in May, and in June a special Council meeting is scheduled to interview applicants. Board Member Moulin advised the Board of the history of the City's Ordinance Section 2.80 and further advised that he had no additional changes at this time. Board Member Denial suggested that item be added to next month's agenda due to time constraints. Board Member Rassi stated that he felt the ordinance did not require any changes and/or modifications at this time. �..� 260 4 Mr. Falconer advised that there was a brief discussion on the background. Board Member Moulin referenced his handout and the suggested language for the Board's consideration. Mr. Falconer advised that staff would review past agendas to ensure the correct language previously discussed and present at the next scheduled meeting. Board Member Moulin stated that he had handouts from previous meetings regarding the discussion of the ordinance that he would bring to the next scheduled meeting. Chairman Ross stated that to his recollection there were previous discussions in reference to "staggering terms," the wording for investment background, (i.e. securities background vs. real estate investment). MOTION - It was moved by Board Members Deniel/Park to continue the discussion of the Board member ordinance to the next scheduled meeting. VI CORRESPONDENCE AND WRITTEN MATERIAL A. Month End Cash Report and other selected Financial Data — December Mr. Falconer advised that on page 9, the LAIF rate in December ended at 2.17% with a continuing decline, with the portfolio at $62 billion and with a large percentage invested in loans, which is further discussed in the attached commentary from the State. General discussed ensued by the Board regarding the State's commentary and its current financial issues. Noted and Filed B. Pooled Money Investment Board Reports — October 2008 Noted and Filed VII BOARD MEMBER ITEMS 5, _ 261 Board Member Daniel stated that she felt during the joint meeting with City Council that Council was disappointed with the audit report and felt that the audit report did not contain enough substance, and there were no specifics directed to the City of La Quinta. Board Member Daniel advised that she contacted the audit firm to advise them of Council's sentiments and requested that Mr. Falconer follow-up with the management partner to reiterate Council's sentiments. Mr. Falconer advised that he had previous conversations with the Mayor regarding the audit report and advised him that the letter is prescribed by the AIPCA and the firm cannot deviate from their guidelines. Mr. Falconer stated that he had spoken to the audit partner after the presentation of the audited financial statements on ways to enhance future presentations of the audit results. General discussion ensued by the Board regarding the audit report, and the current and previous audit firm. Board Member Daniel advised the Board of her recent phone conversation with Mayor Adolph and his request of the Board to help or give some direction to help City residences avoid foreclosures. General discussion ensued by the Board regarding help with foreclosures. It was the conclusion of the Board that this was not a function of the Board but if members of the Board would like to offer services or make any suggestions to City Council or the Mayor, it would be done outside the realm of the Investment Advisory Board. VIII ADJOURNMENT MOTION - It was moved by Board Members Rassi/Park to adjourn the meeting at 6:21 p.m. Motion carried unanimously. Vianka Orrantia, Senior Secretary ••...� 262 6 Department Report: 1-14 �a a•c _ Qum& ti CE`N OF'rt�'� TO: The Honorable Mayor and Members of the City Council FROM: Bret M. Plumlee, Assistant City Manager, Management Services AI DATE: March 3, 2009 SUBJECT: Department Report - Response to Public Comment The following public comment was made at the February 17, 2009 City Council meeting: 1. Kenneth Doran 45045 La Fleur Lane, La Quinta, extended his apology for misspelling Mayor Adolph's name in the letter he submitted to the City Council regarding Code Enforcement. 263 Department Report: I " B Qum& �yOF rk�9 TO: The Honorable Mayor and Members of the City Council FROM: Bret M. Plumlee, Assistant City Manager - Management Services DATE: March 3, 2009 SUBJECT: Update on Construction and Demolition Debris Monitoring Pilot Program Background: The City has had a voluntary program to recycle Construction and Demolition (C&D) debris for at least 6 years. The California Integrated Waste Management Board (CIWMB) encourages, but does not require, jurisdictions to adopt C&D ordinances. While the City has experienced a 60% increase in population since the year 2000, and the associated construction growth, the City has maintained a diversion rate well above the 50% diversion rate mandated by AB 939. City staff drafted a C&D debris recycling ordinance in 2001; however, due to lack of support for the ordinance, and the thought that implementing such an ordinance would be burdensome to developers, this ordinance was not adopted and the voluntary program continued. In July 2007, the City entered into a new solid waste agreement with Burrtec Waste and Recycling Services (Burrtec) which required Burrtec to provide all administrative support necessary to implement the City's C&D debris ordinance, if and when adopted. Because the City has not adopted a C&D debris diversion ordinance, Burrtec has not been required to perform these services. On June 19, 2007, the City of La Quinta City Council directed staff to coordinate a pilot construction and demolition debris monitoring program (Pilot Program) with selected developers in an effort to evaluate potential of adopting a C&D ordinance. As requested by City staff, HF&H Consultants (HF&H) contacted real estate developers and contractors operating in the City to enlist participation in the C&D Pilot. Those contacted include: Trilogy, Dune Palms Apartments, RD Olsen Construction (PGA West Resort Clubhouse), La Solana at SilverRock Resort (SilverRock Resort Clubhouse), Regency Center (Jefferson Square), Madison ••••':� 264 Clubhouse, La Quinta Country Club Clubhouse and Eisenhower Ambulatory Care Center. On February 5, 2009, HF&H provided City staff with a "Status Report on the Voluntary Construction & Demolition Debris Diversion Pilot Program" (Status Report) and the "Impact of Non -Franchised Construction and Demolition Disposal Diversion (Impact Study). The Status Report (Attachment 1) provides a summary of the Pilot Program highlighting the positive findings and the next steps. The Impact Study (Attachment 2) assesses the impact of non -franchised hauler disposal and diversion (self -hauling, construction contractor hauling and illegal hauling) on the City's efforts to divert C&D debris from landfilling. Status Report HF&H contacted eight contractors identified by the City as currently providing construction and/or demolition assistance on large commercial or residential projects. Of the eight contractors contacted, six expressed interest in participating in the pilot C&D diversion program, and two had already completed construction on their projects. During calendar year 2008, Burrtec tracked the construction and demolition debris diversion from the six participating construction projects in the City. One of the projects, the Eisenhower Center, was only in the initial phases of planning and construction during the pilot period, and therefore, the tonnage generated at this project was excluded in calculating the average and total diversion rates. Jurisdictions that have adopted C&D debris diversion ordinances typically have construction project diversion rates of between 50% and 90%. The diversion rates from the pilot C&D diversion projects ranged from 52% to 93% with an average diversion rate of 69%, and a total diversion rate of 73% for the five pilot projects which is within the reasonable range. Impact Study The Impact Study shows non -franchised hauler disposal for the four-year period of 2004 through 2007 accounted for 5% to 14% of the total landfilled waste allocated to the City of La Quinta. This compares favorably with industry averages for non -franchised haulers for jurisdictions with franchised collection systems. A significant amount of concrete is being diverted by non -franchised haulers resulting in increasing the City's diversion rate by 6 to 11 diversion points over the four year period 2004 to 2007. Next Steps: Based on the successful results of the pilot program, staff recommends continuing and expanding the voluntary C & D program. The following steps will require 265 coordination with the Building and Safety Department and Burrtec to implement the logistics: ➢ Determine a project cost threshold for construction projects to be included in the expanded program ("covered projects") (i.e., all projects equal to or above $25,000, $50,000, etc.). ➢ The City's Building and Safety Department would make available to all building permit applicants the City's construction and demolition diversion brochure "Save Money and Conserve Our Natural Resources by Recycling Your Construction and Demolition Debris," and examples of the "Monthly Recycling Progress Reports" in the "Status Report on the Voluntary Construction & Demolition Debris Diversion Pilot Program" (see Attachment 1). ➢ The City's Building and Safety Department would solicit interest in participating in the program from parties requesting building permits for covered projects. ➢ The City's Building and Safety Department would forward building permit contact information to Burrtec, and Burrtec would contact the customer and invite the customer to participate in the program and establish the service arrangements. ➢ Burrtec would submit monthly reports calculating the diversion of current projects, and provide detailed explanations of the outcome of all contractor contacts from information provided by the Building and Safety Department. ➢ HF&H would monitor the diversion progress of current projects reported by Burrtec, and follow up with non -participating contractors. ➢ HF&H would prepare a memorandum summarizing the findings from the expanded voluntary C&D diversion program. Conclusion Based on the initial results, the C & D Pilot Program is working very well. Staff will continue to work with HF&H and Burrtec to expand the voluntary program over the next fiscal year, which will assist in meeting the Council's expectations to protect the environment and maintain a "Green and Sustainable La Quinta." Attachments: 1. Status Report on the Voluntary Construction & Demolition Debris Diversion Pilot Program 2. Impact of Non -Franchised Construction and Demolition Disposal Diversion '08266 ...J Attachment 1 y -� Advisory Services to Municipal Management -3990 Westerly Place, Suite 195 Newport Beach, California 92660 Telephone: 949/251-8628 Fax: 949/251-9741 www.hfh-consultants.com MEMORANDUM Robert D. Hilton, CMC John W. Famkopf, PE Laith B. Ezzet, CMC Richard J. Simonson, CMC Date: February 5, 2009 To: Bret Plumlee, Assistant City Manager, City of La Quinta From: Debbie Morris and Laith Ezzet, HF&H Consultants, LLC Copy to: Oscar Santana, Management Analyst, City of La Quinta Subject: Status Report on Voluntary Construction & Demolition Debris Diversion Pilot Program BACKGROUND The City has had a voluntary program to recycle Construction and Demolition (C&D) debris for at least 6 years. The California Integrated Waste Management Board (CIWMB) encourages, but does not require, jurisdictions to adopt C&D ordinances. While the City has experienced a 60% increase in population since the year 2000, and the associated construction growth, the City has maintained a diversion rate well above the 50% diversion rate mandated by AB 939. City staff drafted a C&D debris recycling ordinance in 2001; however, due to lack of support for the ordinance, and contractor resistance, this ordinance was not adopted and the voluntary program continued. In July 2007, the City entered into a new solid waste agreement with Burrtec Waste and Recycling Services (Burrtec) which required Burrtec to provide all administrative support necessary to implement the City's C&D debris ordinance, if and when adopted. Because the City has not adopted a C&D debris diversion ordinance, Burrtec has not been required to perform these services. At the June 19, 2007 City Council Meeting, City staff presented three C&D debris diversion program options for Council consideration: 1. Continue the existing voluntary C&D diversion program, which includes providing public education to contractors. Additionally, under the existing program, Burrtec encourages C&D recycling to contractors that contract for Burrtec's collection and recycling services. 2. In addition to continuing the existing voluntary C&D diversion program, conduct a voluntary C&D diversion pilot program with one or two large developers, with the goal of using the information gained from the pilot program to evaluate the potential of adopting a C&D ordinance. 3. Present a draft C&D debris recycling ordinance to Council for adoption as soon as possible. City Council directed staff to implement Option #2. ,...). 267 Attachment 1 Advisory Services to Municipal Management MEMORANDUM Page 2 of 5 The City requested that HF&H Consultants (HF&H) review the progress of the voluntary pilot program. The remainder of this memorandum summarizes the findings of our review of voluntary C&D pilot recycling program. PILOT PROGRAM FINDINGS In September of 2008, HF&H contacted eight contractors identified by the City as currently providing construction and/or demolition assistance on large commercial or residential projects. Of the eight contractors contacted, six expressed interest in participating in the pilot C&D diversion program, and two had already completed construction on their projects. During calendar year 2008, Burrtec tracked the construction and demolition debris diversion from the six participating construction projects in the City. One of the projects, the Eisenhower Center, was only in the initial phases of planning and construction during the pilot period, and although Burrtec included this project in the table below, we have excluded the tonnage generated at this project in calculating the average and total diversion rates. Jurisdictions that have adopted C&D debris diversion ordinances typically have construction project diversion rates of between 50% and 90%. As shown in Table 1, the diversion rates from the pilot C&D diversion projects ranged from 52% to 93% with an average diversion rate of 69%, and a total diversion rate of 73% for the five pilot projects. Table 1(1) CITY OF to QUINTA PILOT C&D PROGRAM REPORT Calendar Year 2008 (Jan - Dec) ALL WEIGHTS IN TONS Total AspbalB Racy Racy Racy Racy Racy Mae Rae. TRuh Tot Racy Pct Racy CONTRACTOR LOCATION Debris Cancrau Wood DMaell Maul Plaswr QMbrd Racy Tile Debra Daub DWaNd Stan Hun u Tdwgy TN,Ph 50401 15864 165 661 0 14592 0 0 0 19119 31282 62% Brown tort D PI yu 47795N Ptl 109]28 20093 51334 1/023 1228 899 1324 505 1549 151 ]t 91555 B6% Mardarl .OuRaM Regancy(untar 7NN FradW r M01 28% 2253 0 0 0 0 0 0 389 _ 5112 93% WDL Court Euanb OW 45200 Seeley Dr 1854 0 0 0 0 0 0 0 0 18 N 0 0% LuuMl Conat MO. CIM. 5W35 Wa ther 20337 MN 9237 0 0 0 0 685 0 12729 In 08 52% LIMBIcuM OW to Dulnta C.C. MW Am 50 18]63 B]31 0 0 0 074 0 0 0 79W 880 53% RD Olson Cart POAWest CNbaa 55955 PGA Blvd NIA WA WA NIA WA WA NIA WA NIA WA WA WA Sflw ck OMso 79179Mmanson WA WA WA WA WA WA WA WA WA NIA NIA WA Al Al All All MI All All All MI All Al An Racy Debris Cotcnla Wood Dryvall Maul Plaeur CaMbM Muc Rae TIN TMak Racy Divralon TOTAL •'OomPkbaWaga - TONS: 2087.28 520.33 659.89 146.84 12.20 153.0 13.24 119 15A8 M3.88 1533.62 73% (1) Table provided by Burrtec. Pilot Program Review.doc �..:� 268 Attachment 1 =� Advisory Services to Municipal Management MEMORANDUM Page 3 of 5 CONCLUSION The diversion rates from the City's voluntary C&D diversion pilot program are within the range of diversion rates observed in other jurisdictions that have adopted C&D diversion ordinances, which typically range from 50% to 90%. NEXT STEPS Based on the successful results of the pilot program, the City may wish to expand participation in the voluntary program Citywide and monitor the results over the next fiscal year. In order to expand participation the following steps are necessary: 1. Determine a project cost threshold for construction projects to be included in the expanded program ("covered projects") (i.e., all projects equal to or above $25,000, $50,000, etc.). 2. The City's Building Department would make available to all building permit applicants the City's construction and demolition diversion brochure "Save Money and Conserve Our Natural Resources by Recycling Your Construction and Demolition Debris," and examples of the "Monthly Recycling Progress Reports" (see Attachment A). 3. The City's Building Department would solicit interest in participating in the program from parties requesting building permits for covered projects. 4. The City's Building Department would forward building permit contact information to Burrtec, and Burrtec would contact the customer and invite the customer to participate in the program and establish the service arrangements. 5. Burrtec would submit monthly reports calculating the diversion of current projects, and provide detailed explanations of the outcome of all contractor contacts from information provided by the Building Department. 6. HF&H would monitor the diversion progress of current projects reported by Burrtec, and followup with non -participating contractors. 7. HF&H would prepare a memorandum summarizing the findings from the expanded voluntary C&D diversion program. Pilot Program Review.doc �_:�_ 269 Attachment 1 G IBURRTEC _ = - WASTE & RECYCLING SERVICE'S "We'll lhke Ca" Oflr" Construction & Demolition Debris Program ensure: that your worksite remains in compliance at all times with State mandates requiring the reduction of materials going to California's landfills. Your project's progress is being monitored and the Burrtec Waste Recycling Coordinator is available for consultation regarding additional recycling opportunities for the duration of your project. The percentages in the blue boxes to the right represent the current amount of materials removed from your project versus the recycling goal established at the beginning of the job. Below is the breakdown of materials (plan v. actual) since the start of your project. Since recycling costs are generally lower than Iandfilling your material, you are saving money on each ton you divert. The green box to the right is your approximate savings based on the weight and types of material you've recycled so far. If you are having difficulty meeting this projection, please contact the Burrtec Waste Recycling Coordinator at (760) 578-5236 for assistance. Planned Tons Recyclod/Reused Materials Actual Tons 0.00 Asphalt 0.00 0.00 Brick/Block 0.00 25.00 Cardboard 11.68 0.00 Comin led C&D Material 0.00 375.00 Concrete 200.60 175.00 Drywall 98.84 0.00 Fumiture/A Iiances/Car et 0.00 10.00 Landscape Debris 1.88 0.00 Mason broken 0.00 1100.00 Plaster 6.99 10.00 Scrap Metal 12.28 30.00 Tile floor 0.00 25.00 Tile(roof) 0.00 575.00 Wood 1 509.55 Total Recycled: 841 1.82 Planned I Non -Recycled Actual 375.00 1 Trash 118.41 Attachment A Monthly Recycling Progress Report As of: November 30, 2008 Contractor BROWN CONSTRUCTION Project Location 47795 DUNE PALMS LA QUINTA, CA. 92253 Property Owner's Mailing Address Contractor's Mailing Address Recycling Goal 86.1% Recycling Actual 87.7% Contractor Savings: $32, 0 1 0.42 COMMENTS: KOT�' If you are self -hauling your recyclables or reusing materials not collected by Burrtec Waste & Recycling, please send copies of receipts or weight tickets to: Renado Gouldlock, Burrtec Recycling Coordinator A-1 »..-0- 270 Attachment 1 BURR/EC WASTE A RECYCLINQ SERVICES '�tti'n 7$ka !'mrc (Jf if" Your participation in the City of La Quinta Construction & Demolition Debris Program ensures that your worksite remains in compliance at all times with State mandates requiring the reduction of materials going to California's landfills. Your project's progress is being monitored and the Burrtec Waste Recycling Coordinator is available for consultation regarding additional recycling opportunities for the duration of your project. The percentages in the blue boxes to the right represent the current amount of materials removed from your project versus the recycling goal established at the beginning of the job. Below is the breakdown of materials (plan v. actual) since the start of your project. Since recycling costs are generally lower than landfilling your material, you are saving money on each ton you divert. The green box to the right is your approximate savings based on the weight and types of material you've recycled so far. If you are having difficulty meeting this projection, please contact the Burrtec Waste Recycling Coordinator at (760) 578-5236 for assistance. Planned Tons Recycled/Reused Materials Actual Tons 0.00 Asphalt 0.00 0.00 Brick/Block 0.00 6.50 Cardboard 0.00 0.00 Comin led C&D Material 0.00 210.00 Concrete 140.88 85.00 Drywall 6.61 0.00 Fumiture/Appliances/Carpet 0.00 0.00 Landscape Debris 0.00 0.00 Mason broken 0.00 650.00 Plaster 145.92 0.00 Scrap Metal 0.00 12.00 Tile floor 0.00 15.50 Tile roo 0.00 291.00 Wood 1.65 Total Recycled:1 295.06 Planned I Non -Recycled I Actual 680.00 1 Trash 1 174.43 Attachment A Monthly Recycling Progress Report As of: November 30, 2008 Contractor SHEA HOMES/ TRILOGY @ LA QUINTA Project Location 60800 TRILOGY PARKWAY, LA QUINTA, CA. Property Owner's Mailing Address Contractor's Mailing Address Recycling Goal 65.1 Recycling Actual 62.8 Contractor Savings: $15, 535.05 COMMENTS: I&I �Alw. If you are self -hauling your recyclables or reusing materials not collected by Burrtec Waste & Recycling, please send copies of receipts or weight tickets to: Renado Gouldlock, Burrtec Recycling Coordinator 41-575 Eclectic Street Palm DesertCa 92260 FEW 271 Attachment 2 3990 Westerly Place, Suite 195 Newport Beach, California 92660 Telephone: 949/ 251-8628 Fax:949/251-9741 www.hfh-consultants.com Advisory Services to Municipal Management MEMORANDUM Robert D. Hilton, CMC John W. Famkopf, PE Laith B. Ezzet CMC Richard J. Simonson, CMC Date: February 5, 2009 To: Bret Plumlee, Assistant City Manager, City of La Quinta From: Debbie Morris and Laith Ezzet, HF&H Consultants, LLC Copy to: Oscar Santana, Management Analyst, City of La Quinta Subject: Impact of Non -Franchised Construction and Demolition Disposal and Diversion The City has had a voluntary program to recycle Construction and Demolition (C&D) debris for at least 6 years. Burrtec is the City's franchised hauler, however, Municipal Code Section 6.04.070.3 allows the transportation and disposal of C&D debris by contractors as an incidental part of the services provided to its customers. This memorandum assesses the impact of non - franchised hauler disposal and diversion (self -hauling, construction contractor hauling and illegal hauling) on the City's efforts to divert C&D debris from landfilling. IMPACT OF NON -FRANCHISED DISPOSAL AND DIVERSION As illustrated in Table 1, non -franchised hauler disposal for the four-year period of 2004 through 2007 has accounted for 5% to 14% of the total landfilled waste allocated to the City of La Quinta. Industry averages for self -haul disposal range between 5% and 30% for jurisdictions with franchised collection systems. As shown in Table 1, in 2006 Burrtec/Waste Management reported more disposal allocated to the City than was reported on the Disposal Reporting System. This may have been caused by reporting inconsistencies during the service transition from Waste Management to Burrtec, or a landfill reporting inaccuracy. This inaccuracy did not negatively impact the City's diversion rate. The decrease in the percent of non -franchised disposal in 2007 may have been caused by a combination of the decrease in building activity in the City and Burrtec's efforts to prevent illegal hauling activities. Attachment 2 _L- Advisory Services to Municipal Management MEMORANDUM Page 2 of 3 Table 1 Percent of Non -Franchised Disposal Year Reported Disposal Tons Difference = Non -Franchise Tons Non -Franchised Hauling as a Percent of Total DRS Tons (1) Disposal Reporting System (DRS) Burrtec/Waste Management 2004 44,435 38,018 6,417 14% 2005 49,297 45,009 4,298 9% 2006(2) 46,554 46,788 (234) -1% 2007 (3) 47,235 1 44,663 2,572 15°k (1) Self -haul, contractor hauling, illegal hauling (2) Potential tonnage reporting inaccuracy by landfill or Waste Management/Burrtec (3) DRS disposal estimated based landfill reports There are several facilities in close proximity to the City which divert source -separated construction and demolition debris. Table 2 includes two of these facilities, Z-Best/World Products, and SoCal Recycling. These facilities are used by Burrtec and also accept C&D material from non -franchised haulers. As shown in Table 2, between 76% and 81% of concrete diverted at these two facilities over the period of 2004 through 2007 was from loads accepted from non -franchised haulers. This increased the City's diversion rate by 6 to 11 diversion points over this four-year period. This illustrates that although the City does not require contractors to recycle C&D debris through a C&D ordinance, a large amount of concrete is being diverted from landfilling. Both facilities report concrete separately from other items received at their facility in their monthly reports to the City, therefore, only concrete was used in this example. Table 2 Percent of Concrete Diversion by Burrtec and Non -Franchised Disposal Percent of Concrete Delivered Reported Diverted Concrete Tons Concrete Tons Delivered By: By: Year SoCal ?rProducts d Total Facility Diverted Other Haulers tNM/Burrtec Other Haulers Recycling Products Concrete Tons Management Management 2004 4,624 3,629 8,253 1,577 6,676 19% 81% 2005 4,306 5,665 9,971 Z432 7,539 24% 76% 2006 6,063 10,917 16,980 3,367 13,6N 20% 80% 2007 5,992 8,566 14,558 3,507 11,051 24% 76% Impact of Non -Franchised C&D.doc 'N._J - 2 73 Attachment 2 Advisory Services to Municipal Management MEMORANDUM Page 3 of 3 CONCLUSION While the City's current C&D debris diversion voluntary program does not require specific diversion targets for C&D projects, the amount of non -franchised disposal allocated to the City is reasonable based on industry averages. Non -franchised haulers are diverting more C&D waste (concrete) than disposing of waste at landfills. For example, in 2007, non -franchised haulers diverted 11,051 tons of concrete (Table 2), and non -franchised haulers disposed of a total of only 2,572 tons of solid waste (Table 1). Impact of Non -Franchised C&D.doc ,....:� 274