2010 09 28 PCCity of La Quinta
Planning Commission Agendas are now
available on the City's Web Page
@ www.la-guinta.org
C�hf OF Tl;�'9's�
PLANNING COMMISSION
AGENDA
A Regular Meeting to be Held at the
La Quinta City Hall Council Chamber
78-495 Calle Tampico
La Quinta, California
SEPTEMBER 28, 2010
7:00 P.M.
**NOTE**
ALL ITEMS NOT CONSIDERED BY 11:00 P.M. WILL BE CONTINUED TO THE NEXT
REGULAR MEETING
Beginning Resolution 2010-020
Beginning Minute Motion 2010-005
CALL TO ORDER
A. Pledge of Allegiance
B. Roll Call
II. PUBLIC COMMENT
This is the time set aside for public comment on any matter not scheduled for
public hearing. Please complete a "Request to Speak" form and limit your
comments to three minutes.
III. CONFIRMATION OF AGENDA
IV. CONSENT CALENDAR
Approval of the Minutes of the Regular Meeting of July 27, 2010.
V. PUBLIC HEARINGS:
For all Public Hearings on the Agenda, a completed "Request to Speak" form must
be filed with the Executive Secretary prior to the start of the Planning Commission
consideration of that item. The Chairman will invite individuals who have
requested the opportunity to speak, to come forward at the appropriate time.
Any person may submit written comments to the Planning Commission before a
public hearing, may appear and be heard in support of, or in opposition to, the
approval of the project(s) at the time of the hearing. If you challenge any project(s)
in court, you may be limited to raising only those issues you or someone else raised
at the public hearing or in written correspondence delivered to the City at, or prior
to the public hearing.
A. Item ................... SIGN PROGRAM 2002-618, AMENDMENT NO. 3
Applicant........... BRR Architecture
Location............ South of Highway 111, Between Adams Street and Dune
Palms Road in The Centre At La Quinta
Request ............. Consideration for a Sign Program Amendment for The
Centre At La Quinta Sign Program to Address New
Signage for Walmart
Action ................. Staff Recommendation for Adoption of Minute Motion
Recommending Approval, with Conditions - Minute
Motion 2010-
B. Item ................... SIGN PROGRAM 2006-1017, AMENDMENT NO. 1
Applicant........... Lucas Coronel
Location............ Southwest Corner of Calle Tampico and Avenida Navarro
Request ......:...... Consideration of a Request for a Sign Program
Amendment for Coronel Plaza
Action ................. Staff Recommendation for Adoption of Minute Motion
Recommending Approval, with Conditions - Minute
Motion 2010-
VI. BUSINESS ITEM:
VII. CORRESPONDENCE AND WRITTEN MATERIAL:
Vill. COMMISSIONER ITEMS:
A. Report on City Council meetings of August 3, 2010 and September
21, 2010.
B. Commissioner Quill is scheduled to attend the October 5, 2010, City
Council meeting.
IX. DIRECTOR ITEMS:
A. Joint Council Meeting Discussion Items
B. General Plan Update
X. ADJOURNMENT:
This meeting of the Planning Commission will be adjourned to a Regular Meeting to be
held on October 12, 2010, at 7:00 p.m.
DECLARATION OF POSTING
I, Carolyn Walker, Executive Secretary of the City of La Quinta, do hereby declare that
the foregoing Agenda for the La Quinta Planning Commission meeting of Tuesday,
September 28, 2010 was posted on the outside entry to the Council Chamber, 78-495
Calle Tampico and the bulletin board at the La Quinta Cove Post Office, 51-321 Avenida
Bermudas, on Wednesday September 22, 2010.
DATED: September 22, 2010
CAROL�LKER, Executive Secretary
City of La Quinta, California
Public Notices
The La Quinta City Council Chamber is handicapped accessible. If special equipment is
needed for the hearing impaired, please call the City Clerk's office at 777-7123, twenty-
four (24) hours in advance of the meeting and accommodations will be made.
If special electronic equipment is needed to make presentations to the Planning
Commission, arrangements should be made in advance by contacting the City Clerk's
office at 777-7123. A one (1) week notice is required.
If background material is to be presented to the Planning Commission during a Planning
Commission meeting, please be advised that eight (8) copies of all documents, exhibits,
etc., must be supplied to the Executive Secretary for distribution. It is requested that this
take place prior to the beginning of the 7:00 p.m. meeting.
MINUTES
PLANNING COMMISSION MEETING
A regular meeting held at the La Quinta City Hall
78-495 Calle Tampico, La Quinta, CA
July 27, 2010
CALL TO ORDER
7:03 P.M.
A. A regular meeting of the La Quinta Planning Commission was called to
order at 7:00 p.m. by Vice Chairperson Barrows.
B. PRESENT: Commissioners Weber, Wilkinson, and Vice Chairperson
Barrows.
ABSENT: Chairman Alderson
STAFF PRESENT: Planning Director Les Johnson, City Attorney Kathy
Jenson, Planning Manager David Sawyer,
Assistant 'Planner Eric Ceja, and Executive
Secretary.Carolyn Walker.
C. Election of Chair: It was moved and seconded by Commissioners
Wilkinson/Quill to nominate Chairman Alderson as Chair. There being
no further discussion, the nominations were closed and Chairman
Alderson was elected as Chair.
D. Election of Vice Chair: It was moved and seconded by Commissioners
Quill/Wilkinson to nominate Commissioner Barrows as Vice Chair.
There being no further discussion, the nominations were closed. And
Commissioner Barrows was elected as Vice Chair.
Vote for both items was: AYES: Commissioners Quill, Weber,
Wilkinson, and Vice Chairperson Barrows. NOES: None. ABSENT:
Chairman Alderson. ABSTAIN: None.
II. PUBLIC COMMENT: Sonya English, Desert Sun reporter assigned to La
Quinta, introduced herself to the Commission.
III. CONFIRMATION OF THE AGENDA: Confirmed.
Planning Commission Minutes
July 27, 2010
IV. CONSENT CALENDAR:
There being no comments, or suggestions, it was moved by Commissioners
Wilkinson/Quill to approve the minutes of June 8, 2010, as submitted.
AYES: Commissioners Quill, Weber, Wilkinson and Vice Chairperson
Barrows. NOES: None. ABSENT: Chairman Alderson. ABSTAIN: None.
V. PUBLIC HEARINGS:
A. Conditional Use Permit 2009-127, Amendment 1; a request by Royal
Street Communications to allow for the co -location of six panel
antennas for an existing telecommunication monopalm tower and
equipment shelter located at 78-136 Francis Hack Lane.
Assistant Planner Eric Ceja presented the staff report, a copy of which
is on file in the Planning Department.
Vice Chairperson Barrows asked if there were any questions of staff.
Commissioner Quill asked who was responsible for the tower
maintenance. Staff responded the records showed it was originally
approved for Sprint, who would still be in charge of the maintenance.
Commissioner Quill asked about previous and future enforcement of
tower maintenance when it is in disrepair.
City Attorney Kathy Jenson explained this was a County facility and
provided background information on the County lease.
General discussion followed regarding lease payments and property
ownership.
Commissioner Weber asked if the live palm trees were of equal height.
Staff replied they were not.
Commissioner Weber asked about the condition of the surrounding live
palm trees. Staff responded they were in good condition.
Commissioner Weber commented on attention to the code side of
things and making sure the antenna arrays are kept up. He then asked
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Planning Commission Minutes
July 27, 2010
if all the cabling was to be internal to the structure and would remain
so. Staff confirmed the existing cables were all internal and the new
antennas would also have the cables on the inside.
There being no further questions of staff, Vice Chairperson Barrows
asked if the applicant would like to speak.
Veronica Arvizu, representative of Royal Street Communications,
29504 Masters Drive, Murrieta CA — mentioned she had previously
been before the Commission with similar applications and gave some
background information on Royal Street Communications. She added
this was one of the last sites needed, in the area, for coverage of the
Coachella Valley. She then gave an explanation of its design and why
it was an important site.
She continued by requesting that Condition No. 15 be amended to
read sixty (60) palm fronds, instead of eighty (80) and explained why
the decrease was needed.
She told the Commission that Sprint had sold the tower to Crown
Castle and she could answer any questions on their behalf.
Commissioner Weber asked if the tower, structurally, could only
handle 60 fronds or was the reduction based on the connection points
for, or the weight of, the fronds.
Ms. Arvizu said, it was all of the above. A comprehensive structural
analysis was done taking into consideration wind speeds, weight, and
receptacle conditions. She pointed out that the replacement palm
fronds were fuller and longer in length and, even with the reduced
amount of fronds, the tower would look much improved. Ms. Arvizu
also added that Crown Castle would be notified if there was any
maintenance required.
General discussion followed regarding the age of the current fronds,
expected lifespan, and the manufacturing process of the fronds.
General discussion followed on different antenna arrays,
manufacturers of the poles, diameter of the current pole and how the
cables would be pulled up into the tower.
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Planning Commission Minutes
July 27, 2010
Commissioner Weber asked if the applicant had an issue with the
addition of Condition No. 19. Ms. Arvizu said she did not.
General discussion followed regarding the various types of palms, and
the choice of fronds used for screening; concluding with the decision
that the applicant's choice was appropriate.
There being no further applicant comments, Vice Chairperson Barrows
asked if there was any public comment.
There being no public comment, Vice Chairman Barrows opened the
matter for Commission discussion.
There being no further questions or discussion, it was moved and
seconded by CommissionersWeber/Quill to adopt Resolution 2010-
019 recommending approval of Conditional Use Permit 2009-127,
Amendment No. 1, as submitted with the following amendments:
Condition No. 15 shall be amended to read:
The applicant shall ,,replace all of the existing and deteriorated
faux palm fronds with new faux palm fronds. The applicant is to
install a minimum of sixty (60) faux palm fronds. Fronds shall
extend to the lowest point of the new panel antennas. All faux
fronds are to resemble live palm fronds in both color and
appearance, as approved by the Planning Director.
Condition No. 19 shall be added to read:
The applicant shall stucco and paint the exterior of the
equipment wall enclosure. The applicant shall stucco and paint
the wall enclosure to match the existing walls at the site.
AYES: Commissioners Quill, Weber, Wilkinson, and Vice Chairperson
Barrows. NOES: None. ABSENT: Chairman Alderson. ABSTAIN:
None.
VI. BUSINESS ITEMS:
A. Continuation of the Consideration of Alternate Fencing Materials; a
request by City of La Quinta-Planning Department - for consideration
Planning Commission Minutes
July 27, 2010
as to whether to allow sheet metal fencing as an alternate material for
residential fences located City-wide.
Assistant Planner Eric Ceja presented the staff report, a copy of which
is on file in the Planning Department.
Vice Chairperson Barrows asked if there were any questions of staff.
Commissioner Wilkinson asked if this was 24 gauge. Staff responded
it was. Commissioner Wilkinson asked if that was what the staff
would recommend. Staff responded there was no specific
recommendation to the gauge, but offered it up as something to
discuss with the Planning Commission.
Commissioner Wilkinson referenced a photograph of a fence located at
46-700 Cameo Palms Drive and askedif it was 24 gauge. Staff
responded that he did not know, but the residents were in the
audience and the Commissioner could ask them.
Commissioner Wilkinson referenced one of the photos showing a
fence which appeared to be potentially sharp. He was concerned and
wondered if staff had any recommendations for a solution.
Staff responded, in researching other Valley jurisdictions, most notably
Palm Springs and Palm Desert, they did not find any specifications
regarding the inclusion of a cap. He emphasized staff was looking for
feedback, so if the Commission felt it was necessary to include a cap,
for safety and/or' aesthetic reasons, they would be receptive to
incorporating that language.
Commissioner Quill asked several questions about galvanized fencing
eventually rusting and the possibility of it being painted. Planning
Director Johnson said staff had not focused on the issue of painting;
but noted there was an exhibit showing a painted material. Staff was
really looking for feedback from the Commission on that.
Commissioner Quill commented on the various aspects of metal
fencing and asked if it would become a code enforcement issue if a
galvanized fence were allowed to rust and deteriorate.
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Planning Commission Minutes
July 27, 2010
Staff responded that unless it was defined it would be treated no
differently than a wood fence, from a code enforcement standpoint.
The Commission would need to be definitive in that regard and provide
staff with direction.
Commissioner Quill commented on dented metal garage doors. He
equated that with the aesthetics of dented 24 or 26 gauge fencing
that remains functional, but looks bad.
City Attorney Jenson said something could be added, in the Nuisance
or other code enforcement section, that specifically said that rusted,
or dented, galvanized fences are a nuisance and then impose an on-
going obligation for maintenance.
General discussion followed on what was currently in the Code
regarding fence maintenance, disrepair, and rust issues, as well as
oxidation and/or patina of metals.
Vice Chairperson Barrows asked if, in addition to questions, was staff
looking for input on potential issues to address.
Planning Director Johnson said -yes, and added staff was asking: 1) if
the Commission liked the concept of the metal fencing material being
used, 2) should it be allowed anywhere within any yard or should it be
something >limited 'to rear yard areas, 3) the issue of galvanized steel —
establishing a minimum gauge for that, and 4) the mixture of
materials. The Code currently does not allow for mixed materials,
except for wrought iron and block, for view purposes.
General discussion followed regarding property line metal fences, and
the possibility of neighbors putting up separate fences or walls.
Commissioner Quill commented on the reflective properties of metal in
the desert heat and the possibility of combustion. He asked if staff
had talked with the Fire Department. Staff responded they had not.
General discussion followed with comments on how hot the metal
could get and whether this was an issue or not. The conclusion was
reached that a car was actually much hotter than the fence.
Planning Commission Minutes
July 27, 2010
Vice Chairperson Barrows said she was comfortable with the potential
of allowing metal fencing. However, she was concerned about
addressing issues such as rust, and the quality (or gauge) since those
issues were not specifically addressed in other jurisdictions.
Planning Director Johnson said staff could elaborate on that but he did
not believe there were any definitive standards. He added, in talking
with city planners of both Palm Springs and Palm Desert and in
reviewing their municipal code, they did not separate metal from wood
or any other fencing material and did not have special provisions for
the use of it.
Vice Chairperson Barrows concurred with Commissioner Wilkinson's
suggestion of a cap as this could be a problem.
General discussion followed regarding the reason for a cap, the type of
cap, various trim pieces, and the possibility of any type of hazard if
someone were to climb the fence.
Vice Chairperson Barrows said other issues discussed were the
mixture of materials, and the reality that any fence, whether wood or
metal, needs to be well,maintained. She was concerned about
addressing the maintenance issue if this material was going to be
allowed.
Commissioner Wilkinson wanted to ask Mr. Chapman what gauge his
fence was.
Vice Chairperson Barrows opened the meeting to allow public
comments.
Mr. Glen Chapman, 46-700 Cameo Palms Drive, La Quinta — said he
believed it was 26 gauge and stated he took additional photos of the
inside fencing area showing the bottom and top rails; which included a
cap. He also had photographs showing the readings of an infrared
thermometer; comparing the temperature of a hot car versus that of
the metal fence. He then gave them to the Commissioners for review.
General discussion followed regarding an aesthetically -pleasing finish,
code violation provisions, definition of patina as opposed to rust, and
the intentional use of rust as a protective coating on utility poles.
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Planning Commission Minutes
July 27, 2010
Mr. Chapman said there were two types of galvanized metal; electro-
galvanized and hot -dipped. Hot -dipped galvanized metal would rust
eventually. Electro-galvanized was a different process with a sealer on
it. The electro-galvanized material was galvanized all the way through
and would be around for 100 years before it rusted.
Vice Chairperson Barrows thanked Mr. Chapman for the information
and asked staff to outline the Commission's options; which staff did.
Commissioner Wilkinson suggested there be some reference to the
gauge of the metal.
Planning Director Johnson asked the Commissioners to include any
specific language in their motion.
Commissioner Quill asked if "mixing of materials" meant different
types of metal.
Staff said not different types of metal, but combinations of metal and
wood, metal and concrete masonry, etc. The Municipal Code
currently does not allow for those mixtures to occur except when
specifically identified and, for view -related matters, where block and
wrought iron ornamental steel are combined.
General discussion followed regarding all the suggestions and what
should be included in the final recommendation.
There being- no further questions or discussion, it was moved and
seconded by Commissioners Quill/Wilkinson adopting Minute Motion
2010-004 recommending staff prepare an amendment to La Quinta
Municipal Code Section 9.60.030 - Fences and walls — to include the
following items:
1. The allowance of certain types of metal fencing in the City of La
Quinta.
2. Statement of appropriate locations for that fencing; i.e., side
yards, front yards, etc.
3. Specific gauge requirements.
4. If there are any signs of rust, discoloration, or it is any way
dented or not uniform in appearance, the City of La Quinta Code
Planning Commission Minutes
July 27, 2010
Compliance Department will consider this a nuisance and
follow-up accordingly.
5. Definition of mixed materials to be allowed.
6. A cap or some type of barrier must be included to guard against
significant sharp edges related to the fencing.
7. Include a definition of patina versus rust.
8. Any metal fencing must be structurally sound to maintain its
integrity over time.
9. Planning Staff will consult with Building and Safety Staff
regarding structural, and other forms of building standards, to
be included in the proposed amendment.
10. The proposed Amendment be bought back to the Commission,
for consideration.
AYES: Commissioners Quill, Weber, Wilkinson, and Vice Chairperson
Barrows. NOES: None. ABSENT: Chairman Alderson. ABSTAIN:
None.
C. General Plan Update: Consideration of Goals, Vision and Guiding
Principles for the General 'Plan -Update.
Planning Director Les Johnson presented the staff report a copy of
which is on file in the Planning Department.
Following is a summary of Commissioner comments;
• Sustainability and the addition of jobs. Residents are going to
other cities for work. Creating scenarios; such as medical,
clean technology, or industrial, to provide work in the City. (We
need more jobs.)
• Inclusion of additional revenue -generating sources in the
community, besides sales tax, to become a totally self-
sustaining community.
• Discussion of businesses in terms of job -creation and various
income -producing types of businesses to bring in revenue for
utilization of other services.
• Discussion of the possibility of sites for industrial areas.
• The City's efforts in working towards a jobs/housing type of
balance.
Planning Commission Minutes
July 27, 2010
• Discussion of the necessity of connectivity between
neighborhoods to reduce traffic on arterial streets, and making it
easier to get from one place to another in different ways.
• Discussion of making the community aware of the City's
heritage.
• Emphasize the area's natural cultural and historical heritage.
• Preserving habitat needs to be added.
• Mixed Uses and the possibility of changing some of the areas
currently being used by "big boxes" to more of a mixed use.
(2035 is a long way off and some of the big boxes may not
stay.)
• Economic development and discussion of diversification of our
economic base; "are we sustainable as a retail and hospitality -
focused entity?"
• Discussion of something other than shopping, dining, and
entertainment.
• Continue to maintain streets, water and sewer, but include
discussion on the most "efficient", not just "adequate", manner.
City should be looking for new ways to do things better.
General discussion followed on each of the Commissioners'
suggestions.
Planning Director Johnson thanked the Commissioners for their
comments and said they would, be incorporated in the report to be
presented to the Council on August 3, 2010.
VII. CORRESPONDENCE AND WRITTEN MATERIAL:
A. Letter of Absence from Chairman Alderson.
VIII. COMMISSIONER ITEMS:
A. Comments on City Council meetings of June 15, July 6, and July 20,
2010.
B. Chairman Alderson is scheduled to report back on the August 3,
2010, Council meeting.
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Planning Commission Minutes
July 27, 2010
C. The Commission was also reminded that the Planning Commission
would be dark for the August 24`h meeting as well as the Council
being dark for their meetings of August 17 and September 7, 2010.
D. Discussion followed on some projects located on the Highway 111
Corridor, an update on redevelopment projects, and anecdotal
comments about the connectivity problems along the Corridor.
E. Commissioner Weber was congratulated on his new position as
Manager for Coachella Valley Enterprise Zone.
IX: DIRECTOR ITEMS: None
X. ADJOURNMENT:
There being no further business, it was moved by Commissioners
Wilkinson/Quill to adjourn this regular meeting of the Planning Commission to
the next regular meeting to be held on August 10, 2010. This regular
meeting was adjourned at 8:44 p.m. on July 27, 2010.
Respectfully submitted,
Carolyn Walker, Executive Secretary
City of La Quinta, California
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PH#A
STAFF REPORT
PLANNING COMMISSION
DATE: SEPTEMBER 28, 2010
CASE NO: SIGN APPLICATION 2002-618 AMENDMENT NO. 3
APPLICANT: BRR ARCHITECTS
PROPERTY OWNER: WALMART REAL ESTATE BUSINESS TRUST
REQUEST: CONSIDERATION FOR A SIGN PROGRAM AMENDMENT FOR
THE CENTRE AT LA QUINTA SIGN PROGRAM TO ADDRESS
NEW SIGNAGE FOR WALMART
LOCATION: SOUTHEAST CORNER OF LA QUINTA DRIVE AND HIGHWAY
1 1 1 (ATTACHMENT 1)
ENVIRONMENTAL
CONSIDERATION: THE LA QUINTA PLANNING DEPARTMENT HAS DETERMINED
THAT THIS PROPOSAL IS CATEGORICALLY EXEMPT FROM
ENVIRONMENTAL REVIEW PURSUANT TO PROVISIONS OF
SECTION 15311 (a) OF THE CALIFORNIA ENVIRONMENTAL
QUALITY ACT (CEQA), IN THAT THIS PROPOSAL INCLUDES
ON -PREMISE SIGNS.
GENERAL PLAN
DESIGNATION: CR (REGIONAL COMMERCIAL)
ZONING: RC (REGIONAL COMMERCIAL)
SURROUNDING
ZONING/LAND USE: NORTH: REGIONAL COMMERCIAL / REGIONAL
COMMERCIAL (COMMERCIAL BUILDINGS WITHIN
THE CENTRE AT LA QUINTA)
SOUTH: HIGH DENSITY RESIDENTIAL / RESIDENTIAL
DEVELOPMENT WATERCOLORS
EAST: REGIONAL COMMERCIAL / VACANT COMMERCIAL
BUILDING WITHIN CENTRE AT LA QUINTA
WEST: REGIONAL COMMERCIAL / VACANT COMMERCIAL
LAND WITHIN THE CENTRE AT LA QUINTA
SA 2002-618 PC STAFF REPORT
BACKGROUND:
The Centre at La Quinta Sign Program was prepared in accordance with the Specific Plan
and Zoning Ordinance to set signage guidelines for all signs within the center. Since its
initial approval in 2002, it has been amended twice to address signs for additional
buildings and letter height limitations.
When the initial Sign Program was approved,
were very specific about size, location, and
sign area was 695.54 square feet.
SIGN PROGRAM AMENDMENT PROPOSAL:
signage requirements for the Walmart store
illumination. The total maximum approved
The applicant is proposing new building signs (ATTACHMENT 2) located on the north
building elevation facing the parking lot and at the auto center department located
towards the back on the west side of the building. The new signs are a part of the overall
redesign for the Walmart store. All the existing signs will be removed.
All the signs will be the color 'white' with the exception of the logo "spark", which is
proposed in a 'yellow' color. The "WALMART" sign and the logo spark will be illuminated,
with all other signs proposed to be non -illuminated.
The following list includes information on existing signs and sizes approved in the Sign
Program and the new signage proposed in those areas, beginning with the east end of the
building:
Facing Parking lot
Allowed Sign and Size
Proposed Sign and Size
"Always" and "FOOD CENTER"
(196.45 SF)
"MARKET"
(29.18 SF)
"WALMART" and "SUPERCENTER"
(228.17 SF)
"WALMART" and logo
(214.43 SF)
"ALWAYS" and "LOW PRICES"
(190.38 SF)
"HOME & PHARMACY"
(91.20 SF)
"TIRE & LUBE EXPRESS"
(80.54 SF)
"OUTDOOR LIVING"
(77.31 SF)
Signs for the Auto Center location
Allowed Sign and Size
No signs per existing sign program
Proposed Sign and Size
"TIRE & LUBE"
0 5.24 SF)
"LUBE"
(2.92 SF)
"TIRE"
(2.28 SF)
"TIRE"
(2.28 SF)
There are also two tenant signs proposed on the north building elevation. Sign area is not
SA 2002-618 Amd.3 PC STAFF REPORT 2
indicated on the exhibits.
ANALYSIS:
Sign allocation for "big box retail" stores has traditionally deviated from the standard 50
square foot maximum because of the size and location of the buildings, by utilizing the
sign adjustments listed in the Sign Code. When the Sign Program was initially approved, it
allocated a total of 695.54 square feet of signage for the Walmart store.
At approximately 435 square feet of signage for the Walmart store. The applicant's
proposal is not only far below the original approval, but also brings a cohesive and
functional purpose by proposing signs that act more as informative supplemental signs by
eliminating the slogan phrases "ALWAYS" and "LOW PRICES" on the two different
locations. Additionally, the sign "TIRE & LUBE EXPRESS" with the arrow will be removed,
which is more directional in nature.
The only location that currently does not have any signage is the auto center towards the
back on the west side of the building (ATTACHMENT 2, PAGE 4). A total of four non -
illuminated signs are proposed at this location. The sign "TIRE & LUBE" at 15.24 square
feet, located on the parapet area, and three additional signs; the sign "LUBE" at 2.92
square feet and two "TIRE" signs at 2.28 square feet, each located above the three roll -
up service doors serve to queue vehicles to the proper service station areas. Signs at this
location provide a more functional purpose than the existing "TIRE & LUBE EXPRESS",
located on the north building elevation facing the parking lot.
Along with the proposed signs, there are also two different areas set aside for tenant
signs. Walmart stores have traditionally had tenants within their stores that provide
services that the store itself does not have. This particular store currently includes a fast
food restaurant and a nail salon inside the store and in the past also included a bank.
Because of the nature of the signs being secondary to the main store, they should be
limited to a maximum of 50 square feet. Tenant signs of this type are no different than
what most grocery stores have on their store frontage, in which an area is set aside for a
bank and/or drugstore. Both "tenant sign" areas are located in parts of the building that
are setback and would not detract from the signs for the Walmart store.
The amendment includes signs that are proportional in size and as previously noted,
except for the "WALMART" sign and logo which serve as the main tenant identification,
the signs serve as supplementary signs or as minor tenant signs. Staff recommends that
the proposed amendment be approved as proposed based on the findings and conditions
of approval included in the staff report.
SA 2002-618 PC STAFF REPORT 3
FINDINGS:
The following findings can be made in support of Sign Application 2002-618 Amendment
No. 3:
A. Sign Application 2002-618 Amendment No. 3, as recommended, is consistent
with the purpose and intent of Chapter 9.160, in that it does not conflict with
the standards as set forth in Chapter 9.160
B. Sign Application 2002-618 Amendment No. 3, as recommended, is harmonious
and consistent with all signs as proposed under the Sign Program, due to the
common use of letter type and size, color and location of signs.
C. Sign Application 2002-618 Amendment No. 3, as recommended, is harmonious
with and visually related to the subject buildings as the scale of the signs and
letter sizes used accentuate the building design.
D. Sign Application 2002-618 Amendment No. 3, as recommended, is harmonious
with and visually related to surrounding development, as it will not adversely
affect surrounding land uses or obscure other adjacent conforming signs.
PUBLIC COMMENTS:
This project was advertised in the Desert Sun newspaper on September 15, 2010, mailed
to all property owners within 500-feet of the site, and posted on City Public Hearing
information boards. At the time of the filing of this report, staff had not received any
letters or phone calls from the public regarding the proposal. The developer for the Centre
at La Quinta has approved the proposed amendment (ATTACHMENT 3).
RECOMMENDATION:
Adopt Minute Motion No. 2010_, approving Sign Application 2002-618 Amendment
No. 3, based on the findings and analysis included in the September 28, 2010 Planning
Commission Staff Report for Sign Application 2002-618 Amendment No. 3, and subject
to the following conditions:
1. Prior to issuance of the first sign permit, a final version of the sign program (text
and graphics) shall be submitted to the Planning Department incorporating any
amendments or Conditions of Approval by the Planning Commission.
2. The additional tenant signs not related to Walmart shall be limited to no more
than 50 square feet and be located in the areas designated on the plans, with
no more than one sign per tenant. Signs at these locations shall be non -
illuminated.
4
SA 2002-618 PC STAFF REPORT
3. Directional signs shall be individually considered and approved by the Planning
Director.
4. Installation of signs will require separate sign permit approval.
Prepared by:
Attachments:
1. Vicinity Map
2. Sign Program
3. Approval letter from Developer
SA 2002-618 Amd.3 PC STAFF REPORT 5
in
ATTACHMENT #1
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09/21/2010 14:23 3102426137 STAMKO PAGE 01
ATTACHMENT #3
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STAFF REPORT
PLANNING COMMISSION
DATE: SEPTEMBER 28, 2010
CASE NO: SIGN APPLICATION 2006-1017, AMD. 1
APPLICANT: LUCAS CORONEL
PROPERTY OWNER: NAVARRO BUILDING PARTNERSHIP
REQUEST: CONSIDERATION OF A REQUEST FOR A SIGN
PROGRAM AMENDMENT FOR CORONEL PLAZA
LOCATION: CORNER OF CALLE TAMPICO AND AVENIDA NAVARRO
(ATTACHMENT 1)
ENVIRONMENTAL
CONSIDERATION: THE LA QUINTA PLANNING DEPARTMENT HAS
DETERMINED THAT THIS PROPOSAL IS
CATEGORICALLY EXEMPT FROM ENVIRONMENTAL
REVIEW PURSUANT TO PROVISIONS OF SECTION
15311 (a) OF THE CALIFORNIA ENVIRONMENTAL
QUALITY ACT (CEQA), IN THAT THIS PROPOSAL
INCLUDES ON -PREMISE SIGNS.
GENERAL PLAN
DESIGNATION: VC (VILLAGE COMMERCIAL)
ZONING: VC (VILLAGE COMMERCIAL)
SURROUNDING
ZONING/LAND USE: NORTH: VILLAGE COMMERCIAL / OFFICE BUILDING
SOUTH: VILLAGE COMMERCIAL / VACANT (CASA LA
QUINTA)
EAST: VILLAGE COMMERCIAL / OFFICE BUILDING
WEST: VILLAGE COMMERCIAL / VACANT (CASA LA
QUINTA)
BACKGROUND:
Coronel Plaza was approved as a two-story 15,525 square foot professional office
building with subterranean parking on 0.30 acres located at the southwest corner
of Avenida Navarro and Calle Tampico. The building is situated within the La
Quinta Village zoning district and was originally approved through Village Use
Permit (VUP) 2004-021 on March 23, 2004. In 2006, the building received sign
program approval under sign application 2006-1017 (Attachment 2).
SIGN PROGRAM AMENDMENT PROPOSAL:
The applicant requests an amendment to the existing sign program be approved for
Coronel Plaza (Attachment 3). The proposed amendment to the sign program is to
provide six (6) additional sign locations for tenants; three on the buildings east
elevation and three on the buildings north elevation. The proposed additional sign
areas will match the existing sign areas in terms of design and sign size limitation.
Building -mounted Signs
The existing sign program identifies ten (10) building -mounted sign locations on the
east elevation for Coronel Plaza, and four (4) sign locations on the building's north
elevation. All existing building -mounted signs are below the second story of the
building, are non -illuminated, and restricted to a pre -determined sign area ranging
from ten 00) to fifteen (15) square feet).
The proposed sign program amendment is for the addition of six sign locations;
three on the buildings north elevation (facing Calle Tampico) and three on the
buildings east elevation (facing Avenida Navarro). All new sign locations are limited
to the existing sign size and sign standards set in the existing sign program. The
applicant has proposed the additional sign areas to increase tenant sign visibility
and to ensure adequate business identification signs for tenants (Attachment 3).
ANALYSIS -
The proposed sign program allows individual tenants business identification signs
facing Avenida Navarro, with the maximum sign area not to exceed the designated
sign area. Although the sign program is more restrictive than the City's Sign Code,
it is thought that, as conditioned, the style of architecture will be better preserved
under the proposed sign program amendment. Additionally, under a Sign Program,
there is more opportunity for flexibility due to the opportunity to review sign size,
location and design as part of the total building design, and incorporate that design
into the overall program. ,
New sign locations facing Calle Tampico and Avenida Navarro are harmonious with
the existing approved building -mounted signs, in that, new sign locations are
compatible with the existing maximum sign area established in the original sign
program. However, since the proposed sign locations are under the building's
windows, signs are conditioned not to exceed the width of the windows. The
condition is intended to ensure that the integrity of the building's architecture will
be preserved by limiting sign size proportionate with the adjacent windows and the
building's facade at that location.
The sign program is more restrictive than the City's Municipal Code, in that,
building -mounted signs are limited in size, assigned specific locations, and non-
2
illuminated. Building -mounted signs will not be illuminated, thereby minimizing glare
and lighting impacts on surrounding uses.
Proposed signs are intended to be custom designed signs (predominately individual
custom letters) and will resemble existing signs at Coronel Plaza and within the La
Quinta Village. The current sign program contains a total of fourteen (14) building -
mounted sign locations. However, the building can only accommodate eight (8) to
ten (10) tenants, depending on how office space is divided. The proposal to add an
additional six (6) tenant building -mounted sign location is supported by staff, as the
new sign locations will ensure greater visibility along Calle Tampico. However,
since the building can only support a limited number of tenants, and since the
buildings architecture will be better preserved by limiting the number of building -
mounted signs, staff has conditioned the sign program amendment to not exceed a
total of ten building -mounted signs. This condition complies with the existing sign
program, in that, the existing sign program currently states that "each tenant will
be assigned one of the predetermined sign envelopes" (Attachment 2, pg. 12).
The office building signs as proposed meets the standards contained in the City's
Sign Code provisions, as individual tenant signs are limited to predetermined sign
locations, sign area and illumination.
Future signs for each tenant will be submitted under the general sign permit
process as they are identified, and reviewed against the parameters of this Sign
Program as approved.
FINDINGS:
The following findings can be made in support of Sign Application 2006-1017,
Amendment 1:
A. Sign Application 2006-1017, Amendment 1, as recommended, is consistent
with the purpose and intent of Chapter 9.160, in that it does not conflict
with the standards as set forth in said Chapter.
B. Sign Application 2006-1017, Amendment 1, as recommended, is
harmonious with and visually related to all signs as proposed under the Sign
Program, due to the common use of letter type and size, color and location
of signs.
C. Sign Application 2006-1017, Amendment 1, as recommended, is
harmonious with and visually related to the subject buildings as the scale of
the signs and letter sizes used accentuate the building design as conditioned.
D. Sign Application 2006-1017, Amendment 1, as recommended, is
harmonious with and visually related to surrounding development, as it will
not adversely affect surrounding land uses or obscure other adjacent
conforming signs in that none of the signs will be illuminated.
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PUBLIC COMMENTS:
This project was advertised in the Desert Sun newspaper on September 28, 2010,
mailed to all property owners within 500-feet of the site, and posted on City Public
Hearing information boards. At the time of the filing of this report, staff had not
received any letters or phone calls from the public regarding the proposal.
RECOMMENDATION:
Adopt Minute Motion No. 2010 , approving Sign Application 2006-1017
Amendment No. 1, based on the findings and analysis included in the September
28, 2010 Planning Commission Staff Report for Sign Application 2006-1017
Amendment No. 1, and subject to the following conditions:
1. Individual sign applications shall be submitted to the Planning Department for
approval prior to issuance of a building permit for the signs.
2. The building shall not have more than ten (10) individual building -mounted
signs.
3. The applicant shall submit a revised sign program including the approved
changes prior to approval of additional building -mounted signs.
4. The sign areas proposed in this sign program amendment shall not exceed
the width of the adjacent windows on the north and east towers, as shown
in the submitted exhibits.
Prepared by:
Eric Ceja, AssisfAnt Planner
Attachments:
1. Site Photos
2. Original Sign Program
3. Sign Program Amendment
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ATTACHMENT #2
SIGN PROGRAM
For
CORNEL PLAZA
Lots 1 and 2
Corner of Calle Tampico
& Avinida Navarro
LA QUINTA, CA 92253
Prepared by:
South West Concepts
July, 18,2006
APPROVED BY PLANNING COMMISSION
ON a(2U/ F
BY (-�- DATE a z ZLOG
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TABLE OF CONTENTS
INTRODUCTION
Purpose
GENERALPURPOSE II
Construction
Installation/Removal
Prohibited Signs
Exceptions
Designs/Submittals
PROGRAM OVERVIEW -FREESTANDING SIGN III
Monument Sign
PROGRAM OVERVIEW -TENANT SIGNS IV
Tenants
Banners & Temporary Signs
Window Graphics
V
SIGN APPROVAL
I. INTRODUCTION
Purpose
Cornel Plaza Sign Program has been established to provide a professional
sign and graphics program that is beneficial to The City of La Quinta,
Cornel Plaza tenants, and the public. In support of this objective, the
following qualities were blended into the design and scope of work within
this program:
a. Creative and original designs
b. Integration with project architecture
C. High quality workmanship and materials
This program can be divided into two general categories. First is the free
standing sign. This includes the Cornel Plaza monument sign.
The second category of signs, are tenant signs, which serve to identify
individual tenants and their services. The tenant signs consist of wall
signs, including logo signs. A diversity of lettering font and alternating
use of color and sign type will be encouraged.
Process
Each tenant or lessee will be provided with a copy of the tenant sign
guidelines and criteria as their first step in obtaining signs within Cornel
Plaza. This criteria will be entitled "Cornel Plaza Master Sign Program"
and will be a part of the tenant lease agreement. Tenants will be required
to comply with these criteria. All tenants are required to contact the City
of La Quinta for all required permits before having any sign fabricated
or installed. The City requires a permit for all signs prior to installation.
Finally the "General information', section located at the beginning of this
document spells out the conditions and general scope for both categories
of Freestanding and Tenant signs. '
II. GENERAL INFORMATION
The following section outlines the acceptable scope of work, quality standards
and material for Cornel Plaza.
A. Construction
1. All bolts, fastenings, clips, conduits, etc. shall be hot dipped
galvanized iron or equal. Where externally mounted, all items
shall be painted to match the exterior color of the surfaces
mounted thereon.
2. All manufacturers/installers are advised that prior to final
acceptance, authorized representative of the landlord may
inspect each sign for conformance. Any signs found not to be in
conformance will be rejected and removed immediately or
modified as needed by the tenant or tenant's contractor.
3. No substitutes will be accepted by the landlord whatsoever
unless so indicated in specifications and approved by both the
landlord (owner) and The City of La Quinta.
4. Three sets of drawings are required prior to start of any work
detailing all specifications and methods of construction and
must be approved by the landlord.
B. Installation / Removals
1. All penetrations of any building structure required for sign
installation shall be neatly sealed and continuously maintained
in watertight condition.
2. All contractors for installation, removal or service must be
fully licensed and must provide the landlord with certificate of
insurance prior to commencing any work.
3. All methods of attachment to any structure must be detailed on
drawings and be approved by the landlord (owner) and The
City of La Quinta.
4. Sign removals shall include the patching and repairing of
entire work area plus the repainting of any "ghosted" areas or
as directed by the landlord.
GENERAL INFORMATION CONT.
C. Prohibited Signs
1. Conformance to the guidelines for signs at Cornel Plaza will be
strictly enforced. Any illegal non -conforming or unapproved
signs are strictly forbidden.
2. Flashing, moving, animated, blinking, or audible effects are
prohibited.
3. Any sign on a vehicle parked, which indicates its use is for the
purpose of advertising a particular tenant, services or product
is prohibited.
4. Signs that are movable or transportable.
5. Temporary signs that other than those allowed by the sign
ordinance of The City of La Quinta and as described in this
Sign Program, are prohibited. In no case, shall any temporary
banners or similar displays be attached or affixed to any
permanent freestanding signs.
D. Exceptions
1. Any changes from the Master Sign Program must be
submitted to the landlord (owner) and The City of La Quinta
for review and approval.
2. All applications for exceptions must be accompanied by color
renderings, samples, shop drawings, and will be subject to a
modification of the Master Sign Program process.
E. Designs / Submittals
1. It is expected that professional designers will prepare artwork
for all tenants and that such artwork will include scaled
schematic drawings and specifications.
2. Submittals will be made to the landlord (owner) and to The
City of La Quinta for approval before any such work may
begin. Work started without approval will be considered non-
conforming and will be subject to immediate removal.
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III. PROGRAM OVERVIEW — FREESTANDING SIGN
This section describes in general terms the freestanding sign. For graphic
representation and details see "Exhibits" section. No additional freestanding
signs shall be allowed.
A: Monument Sign
1. Purpose: The Monument sign is designed to help landmark the
Plaza along Calle Tampico, and Avinida Navarro.
2. Description: There will be one Monument sign, which will be
located on the North East side of the lot
3. The Pad monument is to be 5'-0" high X 2'-0" wide with a
cantera stone cap that protrudes 3" on all sides. Letter size
shall not exceed 12" and shall be raised i" min from surface.
IV. PROGRAM OVERVIEW — TENANTS SIGNS
A. Tenants
1. The tenant signs shall not be illuminated. They will be raised
and no more than 12" in height and raised 1" min from
building surface. Each tenant will be assigned one of the
predetermined sign envelopes approved by The City of La
Quinta. The tenant sign may not exceed this sign envelope.
2. The use of corporate logos, trade styles and colors shall be in
conformance with the City of La Quinta sign ordinance.
3. Sign area is to be calculated per the City of La Quinta sign
ordinance
4. Tenants that do not have an established sign program will be
encouraged to consult professional design forms in order to
develop a sign program that meets the goals stated in this
document.
5. It is intended that the tenant identification signs be
implemented using imaginative and varied designs that are
appropriate to the sign area allowed for each individual tenant.
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PROGRAM OVERVIEW — TENANTS SIGNS CONT.
B: Banners & Temporary signs
1. Grand Opening banner type signs will be allowed on a tenant
to tenant basis approved by the landlord (owner).
2. Banners are not to be affixed in a permanent manner to any
building face or structure. Repairs due to damage caused to
building or structures by temporary banners will be the
responsibility of the tenant.
3. Seasonal decor is to be allowed as approved by the property
owner, and shall have a consistent theme throughout Coronel
Plaza. In no case shall individual tenant seasonal decor intrude
on common areas, without express written approval of the
landlord (owner).
C: Window Graphics
It is intended that the window graphics assist the shopper in an
informative and readable manner, but not clutter the doors and/or
windows on which they are displayed.
1. Tenant may display on either the entry door or adjoining
window, but not on both, the following:
- Honored Credit card decals (maximum of three (3))
- Company Name and/or Logo (limited to 6" x 10" area)
- Three (3) Lines of Copy (limited to product or service
description, business hours and address).
2. Neon window signs shall comply with U.L. standards and will
be permitted only with landlord approval.
V. SIGN APPROVAL
Building mounted and monument signs shall be approved by the City of La
Quinta Community Development Director.
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ATTACHMENT #3
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13
DI#B
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y OF T1
TO: Honorable Chairman and Members of the Planning Commission
FROM: Les Johnson, Planning Direct
DATE: September 28, 2010
SUBJECT: General Plan Update
With direction regarding the vision and guiding principals from the Commission and
Council, the Planning Department has focused its General Plan update efforts on
preparing the draft elements and getting started with preparations for the traffic
model. Over the summer, staff held a series of working group meetings involving
different City departments to discuss outlines for the economic development,
sustainability and traffic and circulation elements. Staff also conducted a joint
meeting with representatives from the City, CVAG, Terra -Nova Planning and
Research, and Iteris (traffic consultants) on August 25, 2010 to discuss
compatibility with regional traffic plans. Work also began on putting together a
draft land use map and traffic analysis zone (TAZ) map.
Over the past month, an early draft of all of the elements within the Public
Infrastructure and Services chapter of the General Plan have been prepared, first
drafts of the Biological and Cultural Resource Elements have been prepared, and
staff is currently working on a draft version of the Parks and Recreation and Open
Space elements. Staff has also begun work on editing and adjusting the format
and layout of the General Plan. These draft chapters, along with a proposed layout
and design, will receive a first round of review and comment from the General Plan
Technical Advisory Committee later this fall.