2011 09 12 CSCF
COMMUNITY SERVICES COMMISSION
AGENDA
CITY HALL STUDY SESSION ROOM
78-495 Calle Tampico
La Quinta, CA 92253
Regular Meeting
Monday September 12, 2011 - 5:30 P.M.
CALL TO ORDER
1. Pledge of Allegiance
2. Roll Call
PUBLIC COMMENT
At this time, members of the public may address the Commission on any matter
not listed on the agenda. Please complete a Request to Speak form and limit your
comments to three minutes.
CONFIRMATION OF AGENDA
PRESENTATIONS - None.
APPROVAL OF MINUTES
1. July 11, 2011 Minutes
CONSENT CALENDAR - None.
NOTE: Consent Calendar items are considered to be routine in nature and will be
approved by one motion.
BUSINESS SESSION
1. Consideration of Commission Meeting Dates
2. Consideration of Fees and Charges Policies Update
3. Consideration of the 201 1 /2012 Community Services Marketing Plan
STUDY SESSION - None.
Community Services Commission Agenda
DEPARTMENT REPORTS
1. Monthly Department Report for June 2011
2. Monthly Department Report for July 2011
3. Monthly Department Report for August 2011
COMMISSIONER ITEMS
1. Report from Commissioners Regarding Meetings Attended
2. Calendar of Monthly Events
PUBLIC HEARING — None.
ADJOURNMENT
A Regular meeting of the Community Services Commission will be held on October
10, 2011, commencing at 5:30 p.m. at the La Quinta Study Session Room, 78-
495 Calle Tampico, La Quinta, CA 92253.
PUBLIC NOTICES
The La Quinta Study Session Room is handicapped accessible. If special equipment
is needed for the hearing impaired, please call the Community Services Department
at (760) 777-7156, twenty-four (24) hours in advance of the meeting and
accommodations will be made.
Any writings or documents provided to a majority of the Community Services
Commission regarding any item on this agenda will be made available for public
inspection at the City Clerk counter at City Hall located at 78-495 Calle Tampico,
La Quinta, CA 92253, during normal business hours.
Community Services Commission Agenda 2
APPROVAL OF MINUTES: 1
COMMUNITY SERVICES COMMISSION
MINUTES
July 11, 2011
CALL TO ORDER
A regular meeting of the Community Services Commission was called to order at
5:29 p.m. by Commissioner Fitzpatrick.
Commissioner Lawrence led the Pledge of Allegiance.
PRESENT: Commissioners Blakeley, Engel, Fitzpatrick, Lawrence, and Leidner
STAFF PRESENT: Edie Hylton, Community Services Director; Steve Howlett, Golf
& Parks Manager; Maria Casillas, Marketing/Economic
Development Project Manager; and Angela Guereque, Senior
Secretary
PUBLIC COMMENT
Fran Lambert, 80175 Avenue 52 #1334, La Quinta, CA 92253. Yoga instructor
looking to promote her instruction. Director Hylton suggested Ms. Lambert contact
staff.
CONFIRMATION OF AGENDA
Motion - It was moved by Commissioners Blakeley/Leidner to confirm the agenda
as submitted. Motion carried unanimously.
PRESENTATIONS
1. Presentation by Johanna Wickman with the La Quinta Museum
Ms. Wickman presented current information of the Museum happenings. The
current Jurassic Encounter will end July 30, 2011. The attendance has been
almost double from last year's numbers.
The California Pioneers exhibit will be active in September 2011. There will also be
a Civil War Reenactment at Lake Cahuilla on November 19 and 20, 2011.
APPROVAL OF MINUTES
1. Approval of June 13, 2011 Minutes
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Community Services Commission Minutes July 11, 2011
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Commissioner Fitzpatrick noted on page 3, paragraph 1, "speces" should be
"spaces."
Motion — It was moved by Commissioners Lawrence/Leidner to approve the
minutes as corrected. Motion carried unanimously.
CONSENT CALENDAR - None.
BUSINESS SESSION
1. Election of Chairperson
Director Hylton presented the staff report.
Motion — It was moved by Commissioner Blakeley/Engel to recommend
Commissioner Fitzpatrick as Chairperson for the Community Services Commission.
Motion carried unanimously.
2. Election of Vice Chairperson.
Director Hylton presented the staff report.
Motion — It was moved by Commissioner Blakeley/Engel to recommend
Commissioner Lawrence as Vice Chairperson for the Community Services
Commission. Motion carried unanimously.
3. Consideration of a Temporary Art Donation from Joe Oaks to be Placed at
the Library.
Director Hylton presented the staff report.
Commissioner Leidner asked is there was an extra cost for the insurance. Director
Hylton stated that the insurance is covered under the City's current insurance.
Commissioner Leidner asked what information will be placed on the pieces.
Director Hylton stated that the artists name and title will be placed under the
pieces. Contact information will be available from the Library staff.
Commissioner Blakeley asked if an easel can be placed to guide people to the
Temporary Art. Director Hylton stated staff would work with Joe Oakes on this.
Motion — It was moved by Commissioner Blakeley/Lawrence to recommend the
Temporary Art Donation from Joe Oakes be placed at the Library. Motion carried
unanimously.
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Community Services Commission Minutes
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July 1 1 , 2011
STUDY SESSION - None.
DEPARTMENT REPORTS
V. Update on the City's 301" Anniversary Celebration Events
Maria Casillas presented the report.
2. La Quinta Community Fitness Center Marketing Plan
Director Hylton presented the report.
Kevin Kalman, Desert Recreation District, stated there were 48 new members and
43 existing members on Saturday and 87 total members on Monday.
3. Community Services Department Report for June 2011
COMMISSIONER ITEMS
1. Report from Commissioners Regarding Meetings Attended.
2. Calendar of Monthly Events
PUBLIC HEARING - None.
OPEN DISCUSSION
ADJOURNMENT
It was moved by Commissioners Leidner/Lawrence to adjourn the Community
Services Commission meeting at 6:25 p.m. Motion carried unanimously.
NEXT MEETING INFORMATION:
A Regular Meeting of the Community Services Commission to be held on
September 12, 2011 commencing at 5:30 p.m. in the City of La Quinta Study
Session Room, 78-495 Calle Tampico, La Quinta, CA 92253.
rSbmitted b
Angela Guereque
Community Services Senior Secretary
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COMMISSION MEETING DATE: September 12, 2011
ITEM TITLE: Consideration of Commission Meeting Dates
RECOMMENDATION:
As deemed appropriate by the Community Services Commission.
FISCAL IMPLICATIONS:
None.
WORK PLAN TASK ASSIGNMENT:
Commission Meeting dates.
BACKGROUND AND OVERVIEW:
AGENDA CATEGORY:
BUSINESS SESSION: 1
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
The proposed Community Services Commission dates are as follows:
October 10, 2011
November 14, 2011
December 12, 2011
January 9, 2012
February 13, 2012
March 12, 2012
April 9, 2012
May 14, 2012
June 11, 2012
July 9, 2012
August 13, 2012
September 10, 2012
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ALTERNATIVES:
The alternatives available to the Commission are:
1. Approve the Community Services Commission meeting dates; or
2. Do not approve the Community Services Commission meeting dates; or
3. Provide staff with alternate direction.
Respectfully submitted,
4�4' "
Edie Hylton
Community Services Director
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COMMISSION MEETING DATE: September 12, 2011
ITEM TITLE: Consideration of Fees and Charges
Policies Update
RECOMMENDATION:
AGENDA CATEGORY:
BUSINESS SESSION: 2
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
As deemed appropriate by the Community Services Commission.
FISCAL IMPLICATIONS:
Dependent on the fee recommendations approved by the Community Service
Commission the fees could be increased approximately $6,500 for the park and facility
rentals and $13,500 annually for the implementation of the non-resident fees for
recreation and senior citizen programs, events, and activities.
BACKGROUND AND OVERVIEW:
On May 14, 2007, the Community Services Commission reviewed the Facility Use
Policies for City facilities and made recommendations for City Council consideration.
On April 1, 2008, the City Council considered the Commission's recommendations and
approved the current Facility Use Polices adding facility use fees for the Museum and
reducing the fees at the Library as a result of the Phase 2 Expansion.
Since the current Facility Use Policies were adopted, several facilities are identified to
consider for fee increases. These include rental fees for La Quinta Park, Fritz Burns
Park, Senior Center, Civic Center Campus, and new rental fees for the Boys and Girls
Club gymnasium. Staff is also requesting the consideration of adding a non-resident
fee to programs, events, and excursions based on the increased use of non-residents in
using these activities.
Facility Use Policies Ma Quinta Park Fritz Burns Park, Senior Center, Civic Center
Campus and the Boys and Girls Club Gymnasium):
Over the last four years there have been an increased number of facility requests for
rentals of City parks and facilities. Staff is recommending an increase in the current
rental fees for La Quints Park, Fritz Burns Park, Senior Center, and the Civic Center
Campus.
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Requests from non-profit organizations for use of La Quinta Park, Fritz Burns Park, and
the Civic Center Campus for large charity events are increasing and have a greater
impact on the maintenance of the facilities. The current park rental rates and deposits
were established for small park parties of 50 people or less. The proposed large scale
events from non-profit organizations have an estimated attendance of over 100 people
placing additional demands on the park maintenance. Therefore, staff is
recommending that increased fees and security deposits be established for usage of
the two parks and Civic Center Campus for these larger non-profit events.
The City has a Contract for Services Agreement with the President Gerald R. Ford
Boys and Girls Club of La Quinta. This agreement allows the City to execute rental
agreements for usage of the Boys and Girls Club gymnasium by outside private parties.
Rental fees and security deposits are not established by the City for use of the Boys
and Girls Club gymnasium. Due to the interest from local sports groups, staff is
recommending that fees and deposits be established for usage of the Boys and Girls
Club gymnasium.
The current classification of groups and rental fees for La Quinta Park, Fritz Burns Park,
Senior Center, and Civic Center Campus are as listed in the current Facility Use
Policies:
CLASSIFICATION OF GROUPS
Class I: La Quinta youth (18 and under), 501(c) 3 recreation organizations
Class II: La Quinta non-profit organizations, community -based organizations,
competitive youth sports leagues, Desert Sands Unified School District
(Sports Complex Use Only)
Class III: La Quinta residents and DSUSD (for all other facilities)
Class IV: La Quinta business and profit organizations, non-residents,
organizations and businesses, and all youth sports leagues
tournaments
Last fiscal year approximately 50 to 60 private park party rentals of 50 people or less
occurred at La Quinta Park and Fritz Burns Park pavilions with 40% of these rentals by
non-residents. Fee increases would affect resident rates and non-resident rates only
(Class III and IV).
All private party rentals scheduled in the Senior Center take place in the multi -purpose
room. The multi -purpose room holds a maximum capacity of 200 people; tables and
chairs are provided for all rental groups. Approximately 10 to 20 private party rentals
occur at the Senior Center per fiscal year. Fee increases would affect resident rates
and non-resident rates only (Class III and IV).
Private rentals scheduled on the Civic Center Campus take place in either the Gazebo
or the Amphitheater. The current rate to rent the Gazebo or Amphitheater is the same
with a minimum rental of two hours. Wedding ceremonies are the primary events held
at the Gazebo and Amphitheater with approximately 10 to 20 private rentals occurring
on the Civic Center Campus per fiscal year. Fee increases would affect resident rates
and non-resident rates only (Class III and IV).
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Rental fees and security deposits have not been established for use of La Quinta Park,
Fritz Burns Park, or the Civic Center Campus for non-profit events with an attendance
of 100 people or more. Due to the recent increase, in requests for full use of the
park(s) by non-profit organizations for large fundraiser events, staff is recommending
that a non-profit rental fee and deposit be established for these three locations. This
new fee and deposit would only be applicable to non-profit organizations (Class IU.
Rental fees and security deposits have not been established for rental of the Boys and
Girls Club gymnasium. Due to recent inquiries from local sports groups interested in
renting the gymnasium, staff is recommending that rental and deposit fees be
established. The gymnasium is equipped for basketball and volleyball events. Rental
and deposit fees would be established for non-profit groups, La Quinta residents, and
non-residents (Class II, III, and IV).
Should all of the recommended park and facility fees be implemented into the Facility
Use Policy, the result would be an estimated revenue increase of $6,500 per fiscal
year. Below are the charts summarizing the current and recommended rates:
La Quinta Park & Fritz Burns Park -
CLASS I
CLASS II
CLASS III
CLASS IV
Park Parties (50 people or less)
Current rate
$50 (4 hours)
$50 (4 hours)
$50 (4 hours)
$60 (4 hours)
Recommended rate
_
-
$65 (4 hours)
$90 (4 hours)
Senior Center Multi -Purpose Room
CLASS 1
CLASS 11
CLASS III
CLASS IV
Current rate
$55 per hour
$75 per hour
$100 per hour
$125 per hour
Recommended rate
$125 per hour
$175 per hour
Civic Center Gazebo &
Amphitheater
CLASS I
CLASS II
CLASS III
CLASS IV
(50 people or less)
Current rate
$50 per hour
$75 per hour
$100 per hour
$150 per hour
Recommended rate
$125 per hour
$195 per hour
LQ Park & Fritz Burns Park
(Non-profit events with 100 people
CLASS I
CLASS II
CLASS III
CLASS IV
or more)
Current rate
Recommended rate
$50 per hour
+$100 deposit
Civic Center Campus
(Non-profit events with 100 people
CLASS I
CLASS II
CLASS III
CLASS IV
or more)
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Current rate
Recommended rate $150 per hour
+ $200 deposit
President Gerald R. Ford Boys &
CLASS I
CLASS II
CLASS III
CLASS IV
Girls Club of La Quinta - Gymnasium
Current rate
Recommended rate
$25 per hour
$35 per hour
$50 per hour
+$200 deposit
+$200 deposit
+$200 deposit
Non -Resident Fee Policy for Programs, Events, and Excursions
The Community Services Department is committed to offering residents a wide range
of services and activities at a reasonable cost. This new non-resident fee policy
apportions to non-residents a slightly higher fee to contribute to the costs of programs,
events, and excursions a more equitable level with residents that pay City taxes.
The new policy would establish procedures for determining non-resident fees for
programs and excursions. Due to increased fiscal demands, coupled with increased
participation from non-residents, this policy would be important to consider in
maintaining existing levels of service for La Quinta residents. ,
Last fiscal year reported over 1,900 non-resident participants in the senior and
recreation programs. With the lowest cost course being $15 and the highest being
$135, staff calculated the average program price at $47. The recommended fee
structure is:
Program Fee
Non -Resident Fee
(Per Activity)
$1 - $36
$5
$37 - $43
$6
$44 - $49
$7
$50 - $56
$8
$57 - $63
$9
$64&up
$10
Staff recommends non-resident program fees under $37 incur an additional $5 fee per
program, program fees between $37 and $64 incur an average of a 15% increase of
the program fee (rounded to the next dollar) per program, and program fees above $64
incur a maximum fee of $10 per activity. Should the non-resident fees be implemented
the increased annual revenue would be approximately $13,500.
The combination of a flat rate and percentage rate non-resident fee provides for a
reasonable non-resident fee, which will reduce the potential for participation reduction
at all pricing levels. A minimum and maximum set for the bottom and top ranges and
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a percentage rate that increases the program fee gradually for mid -priced classes will
increase revenues and help to decrease attendance reduction of non-residents.
Staff is seeking direction from the Community Service Commission regarding the fee
increases listed above.
FINDINGS AND ALTERNATIVES:
The alternatives available to the Commission include:
1. Provide recommendations for City Council consideration regarding the proposed
Fees and Charges Policies Update; or
2. Do not provide a recommendation for City Council consideration; or
3. Provide staff with alternative direction.
Respectfully submitted,
Edie Hylton
Community Services Director
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AGENDA CATEGORY:
BUSINESS SESSION: 3
COMMISSION MEETING DATE: September 12, 2011
CONSENT CALENDAR:
ITEM TITLE: Consideration of the 201 1 /201 2 Community STUDY SESSION:
Services Marketing Plan PUBLIC HEARING:
RECOMMENDATION:
As deemed appropriate by the Community Services Commission.
BACKGROUND AND OVERVIEW:
The Community Services Marketing Plan (Attachment 1) has been developed to
refine and improve the methods of communicating the programs, services, and
special events to City residents. This plan provides the Community Services
Commission with information regarding the recent number of programs and
services, growth in participation rates, and marketing and promotion methods.
This year's plan addresses the recommendations and action items in the
Community Services Master Plan and the Community Services Commission Work
Plan to increase marketing efforts. This marketing plan seeks to reach more
residents through a variety of print, web, internet, public relations, and promotional
methods. The key components of this plan are included in the 201 1 /2012 budget
approved by City Council on July 5, 2011.
On July 11, 2011, the 30`h Anniversary Marketing Plan and the La Quinta
Community Fitness Center Marketing Plan were presented to the Commission.
These plans work in conjunction with the 2011/2012 Community Services
Marketing Plan and use similar delivery systems and advertising methods to
promote these activities and facilities.
New to the plan this year is the inclusion of Humana Challenge Month, which will
include a healthy food event and a community health fair and walking event
preceding the golf tournament. While these events are in early development, staff
has included the partnerships with Desert Cities Charities and the Desert Recreation
District as an objective of the plan.
iV
ALTERNATIVES:
The alternatives available to the Commission are:
1. Approve the 201 1 /2012 Community Services Marketing Plan; or
2. Do not approve the 2011 /2012 Community Services Marketing Plan; or
3. Provide staff with alternate direction.
Respectfully submitted,
Edie ylton
Community Services Director
Attachment: 1. Community Services Marketing Plan
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CITY OF LA QUINTA
COMMUNITY SERVICES MARKETING PLAN
2011 - R012
OUR MISSION
"We facilitate active lifestyles through quality recreational and park opportunities."
This marks the fifth year the Community Services Department has implemented a
comprehensive marketing plan in collaboration with the City Marketing Plan to promote
active lifestyles through quality recreational and cultural opportunities.
The Community Services Marketing Plan contains a complete listing of Print, Web, and
other media used to promote activities, as well as specific objectives and the marketing
efforts this Department plans to undertake during the 2011-2012 fiscal year. The plan
sets out to accomplish a direct and indirect communication with residents; keep them
informed of important City news and programs; and promote activities and special
events, which enhances the quality of life in La Quinta.
New to the plan this year will be the inclusion of the 30`" Anniversary branding effort and
the promotion of the newly opened La Quinta Community Fitness Center. This will include
updating the print, web, and other media with the new 3dh Anniversary logo.
The existing 30`h Anniversary Marketing Plan and the La Quinta Community Fitness Center
Marketing Plan have not been attached to this plan; however their methods and delivery
systems are interweaved within the pages of this plan.
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Currently the Community Services Department uses the following advertising delivery
systems:
PRINT MEDIA
• The Gam - A monthly publication from the La Quinta Chamber of Commerce
featuring the "La Quinta City Scene," including news and information directly from
the city of La Quinta.
o Circulated to all households via United States Postal Service.
o Self -serve racks placed in community buildings and other areas.
o A publication of the La Quinta Chamber of Commerce /
www.lqchamber.com.
La Quinta Sun - This weekly, full -color newspaper is a product of the Desert
Sun and focuses on the City of La Quinta.
o Circulated to all households via delivery drivers.
o Self -serve racks placed in community buildings and other areas.
o A publication of The Desert Sun / www mvdesert.comAaqulnta.
La Quinta City Report - A bi-annual publication with news and information on
exciting city projects, events, and programs.
o Circulated to all households via United States Postal Service.
o Self -serve racks placed in community buildings.
o A publication of the City of La Quinta /www.la-guinta org
❖ City of La Quinta Calendar - The City of La Quinta produces an elegant City
Calendar every year which is mailed to residents as a special gift each November.
The calendars are created with a different theme each year that captures the
charm, beauty, and uniqueness for which La Quinta is known.
o Circulated to all households via United States Postal Service.
o Self -serve racks placed in community buildings.
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o A publication of the City of La Quinta /www.la-auinta.org
❖ La Quinta Activities Guide —This bi-annual publication contains information on
classes, programs, events, excursions, facilities, parks, golf and other City interests.
o Circulated to all households via United States Postal Service.
o Self -serve racks placed in community buildings.
o A publication of the City of La Quinta /www.la-ciuinta.org.
❖ LQ Active Newsletter - A monthly newsletter produced by the Senior Center
that has information on free seminars, classes, special events, movie times, and
listing of all the dates and times for classes beginning that month.
o Self -serve racks at La Quinta Senior Center.
o Available online and emailed to user list
o Inserted into the Community Services Email blast sent monthly
o A publication of the City of La Quinta /www.la-guinta.org.
❖ Maps — The City of La Quinta offers four stylized, full color maps. The first is a
bicycle map outlining the approved bike routes along city streets. It includes a list
of rest stops with shade, benches, and drinking fountains. The second map is for
the Art in Public Places. A trails map for the Top of the Cove was developed to
show trail directions and information about desert hiking. The last is a Park Map
that shows the parks, open space areas and trails within the City. Maps are
available for free at City Hall or downloadable on the City's website.
o Publications of the City of La Quinta / wvvw.la-aulnta.org.
Seasonal Ads — The City of La Quinta runs 6 — 8 ads in the Desert Sun, La Quinta
Sun, and Desert Entertainer in different seasons to promote multiple programs
including City events, Library events, Museum events, Old Town events, Senior
Center events, and more.
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Light Pole Banners — The City of La Quinta uses a series of light pole banners to
promote the healthy and cultural lifestyle of La Quinta.
o Over 80 banner locations.
o Light poles with banners have been installed at Fritz Bums Park, La Quinta
Park, and Adams Park for additional promotions.
o A publication of the City of La Quinta /www.la-auinta.org.
❖ Promotional Items — The City of La Quinta is very active in marketing programs
and utilizes promotional items to spread the word. The Department's focus
remained on Fitness and Wellness programming, so the promotional items were
selected to promote "Healthy Eating Active Living (HEAL) and the Parks Make Life
Better (PMLB) themes." Items like: Water Bottles, Frisbees, and Soft Balls are given
away to encourage play and outside activity.
o Over 8,000 giveaway items.
o Items imprinted with HEAL & PMLB themes.
o A product of the City of La Quinta / www.la-ciuinta.org
Flyers — The City of La Quinta has created templates for creating flyers. Templates
are very colorful with hues of Green, Blue, Tan and Orange. Each template
includes the new 30`" Anniversary Logo, a photo, and all pertinent information
about the activity.
o Self -serve racks placed in community buildings.
o A publication of the City of'La Quinta /www.la-cluinta.org.
•A Rack Cards —These cards are used primarily for the La Quinta Museum to
promote exhibits and upcoming events. Rack cards can also be used by the
Community Services Department to promote City events and programs.
o Self -serve racks placed in community buildings.
o A publication of the City of La Quinta & La Quinta Museum /
www.la-guinta.org.
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WEB MEDIA
❖ City of La Quinta Website - The City of La Quinta website was re -designed in
2006 to showcase the creativity and class of La Quinta. The Community Services
Department page has all of its activities listed with a direct web registration link.
Links to Programs, Facilities, Parks, Golf, Events, Excursions, Library, Museum, and
Senior Center provide users with the right information in just a few clicks. Users
have the ability to view the City's parks, add comments and ratings for each one,
as well as download important documents, flyers, and pictures from the City.
o www.la-auinta.org
PlayinLaQuinta.com - The City's tourism website promotes Shopping, Dining,
Staying, and Playing in La Quinta. The website hosts links to multiple hotels,
restaurants, shopping centers and events.
o www.r)laAniaguinta.com
Facebook - This social networking membership website connects the
Community Services Department directly with other members who include
citizens, businesses, and other agencies. This site allows the Department to post
event listings, event photo albums, discussion items, status updates, and program
reminders and updates.
o www.facebook.com
❖ Survey Monkey - This survey based website allows the Department to create
surveys for general information or very specific programs. The users follow a link
posted on the Department webpage and can simply point -and -click the survey
answers - then submit them to us electronically.
o www.surve\/monkey.com
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❖ La Quinta Phone Application "app" — A Smartphone application that maps
out the city and locates nearby restaurants, parks, golf course, shopping
locations, and promotes upcoming events.
"Quail Mail" — This feature of the City's website allows users to subscribe to the
calendar and news listings. Once subscribed, users will receive email updates
from the City when new calendar and news items are posted.
o www.la-guinta.org
Mydesert.com — The City of La Quinta has its own page on The Desert Sun's
website. Users can leave comments, pictures, videos, blogs and other creative
ways to communicate with each other.
o www.mvdesert.comJaquinta
❖ LaQuintaCove.org — This website is maintained by the La Quinta Cove
Association — a neighborhood group that advocates for the largest
neighborhood in the City of La Quinta. Users can post news articles, promote
events and other programs, post pictures and video, and blog about happenings
in the community.
o vvwv laauintacove.org
•:• Email blasts —The Community Services Department maintains a large email
database and sends out an email blast monthly to promote upcoming events and
programs. For a more targeted marketing approach, the City collaborates with
many non-profit service providers and their email databases to promote activities.
o Non -Profit Service Providers include:
• La Quinta Boys and Girls Club
• La Quinta Chamber of Commerce
■ La Quinta Arts Foundation
• La Quinta Historical Society
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■ YMCA of the Desert
• La Quinta Cove Association
■ Friends of the Library
■ Desert Recreation District
AGENCY PARTNERSHIPS
❖ The Community Services Department works with non -profits and local businesses
to share in the costs of event supplies, staffing, production, and marketing.
o Examples of this include:
■ Easter Egg Hunt— Wnderrnere Real Estate
• Community Picnic and Birthday Party — Numerous Non -Profits and
local business support.
• Moonlight Movies - Old Town La Quinta and Time Warner Cable
■ Parade of Pets — Desert Recreation District
• Halloween Carnival and Safety Fun Fair — President Gerald R. Ford
Boys and Girls Club of La Quinta
• Distinguished Artist — La Quinta Arts Foundation and La Quinta
Library
• Trails Day and Nature Walks — Stewards of the Fred Wolff Bear
Creek Nature Preserve.
• Humana Challenge Month — Desert Cities Charities, Desert
Recreation District
WORD OF MOUTH
•:• Speak to past program users at event booths, during activities, and at customer
service desks to identify new ways to effectively promote within targeted
markets.
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RECREATION PROGRAMS I SPECIAL EVENTS I EXCURSIONS
Seek new partnerships for promotion and collaboration of health and fitness that
align with the Healthy Eating Active Living and Parks Make Life Better planned
activities such as Humana Challenge Month in cooperation with Desert Cities
Charities and the Desert Recreation District.
❖ Continue providing information by updating and adding new content to our
delivery systems regularly, highlighting new classes and programs, and include
facility locations, maps and other information needed for increased user
participation.
•:• Continue to expand and increase classes and programs through the established
delivery systems. In 2010-2011 the department interacted with over 23,500
participants. While the majority of interaction was through events and adult sports
and fitness offerings, the department did have an increase in class attendance
from 1,000 enrollments in 107 classes in 2009-2010 to 1,500 enrollments in 257
classes in 2010-2011.
• Continue to promote and expand the $34 SUPER SAVER excursions.
❖ Encourage contract instructors to actively promote their classes to increase user
participation and increase revenue.
❖ Identify new programming opportunities through City partners, surveys, and user
feedback.
•3 Provide public information regarding the addition of non-resident fees for
programs and excursions upon City Council approval.
4• Continue to send out monthly e-mail blast newsletter to all households in the
RecTrac/WebTrac database.
❖ Place special event banners at select park locations to promote certain events
such as Trails Day, Holiday Events, Community Picnic and Birthday Party. Banners
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will also be used by service providers such as the Desert YMCA to promote other
youth programs and services.
•3 Increase Summer Golf Tour participation by mailing out flyers to past participants.
Staff also distributed flyers at Lumpy's, Big 5, and Beer Hunter.
Promote new sports programs including youth soccer, flag football and disc golf
tournaments. Staff is currently working with the Family YMCA of the Desert and
Helix Disc Golf to coordinate new leagues and tournaments in the desert hosted
by the City of La Quinta. Promotions for these include flyers and numerous online
delivery methods.
PARKS
•:• Maintain the Facilities and Rentals sub -section on the City website to include a
listing of all the parks, photos, their amenities, and provide information on-line to
check facility availability for rentals.
❖ Continue to use the Kaboom website to review, rate and comment on City parks.
Submitted comment and rating information can be used to align park
maintenance with objectives listed in the Community Services Master Plan.
Update Activities Guide and include information of park locations, amenities, and
rental information.
•:• Identify new opportunities to promote City parks using the department's
extensive delivery systems.
❖ Distribute Facility Rental brochures to local non-profit agencies and schools for
use of the parks.
❖ Continue to provide the Fred Wolff Bear Creek Nature Preserve brochure to the
Stewards group and other local enthusiasts.
26
Direct online users to the downloadable parks map identifying the City park
locations and amenities.
•:• Consider adding new park signs at neighborhood and mini park locations.
❖ Include park locations with the development of the La Quinta Smartphone app.
❖ Provide public information regarding park assessment districts and sports user
fees to youth sports associations if the City Council determines consideration of
these cost recovery mechanisms.
FACILITY RENTALS
❖ The Facilities and Rentals sub -section on the City website has been updated to
include a listing of all facilities and parks, photos, their amenities, and provide
information on-line to check facility availability.
❖ Continue to market facility rentals by advertising in print media such as The GEM,
the La Quinta Sun, and the La Quinta Activities Guide; also market via web media
such as, City website, La Quinta Cove website, and monthly department email
blasts.
❖ Distribute the facility rental brochure at City facilities and to non -profits that are
involved (past or present) with the Community Services grant program.
Utilize the listing of local non-profit agencies and distribute facility rental
information via email or postal mail.
❖ Update the facility rental brochure with updated user fees upon approval by the
City Council.
`TF1
SENIOR CENTER
Continue to provide information on the City of La Quinta website by updating
and adding new content regularly, highlighting new classes, programs and special
events and provide important social service information. Educate seniors about
the website and provide instruction needed for increased online enrollment.
Continue to expand and grow classes and programs through the established
delivery systems. (2010-2011 offered 559 class sessions with over 14,000 annual
enrollments while 2009-2010 offered 680 class sessions with over 16,000 annual
enrollments)
4• Continue to encourage contract instructors to actively promote their
classes/programs to increase participation and revenue.
❖ Continue to actively distribute marketing materials through the department's
delivery systems to include the Senior Center newsletter (LQ Active), press
releases, activity guides, media articles, websites, etc.
❖ Post mail and email the LQ Active newsletter out to various agencies, media
outlets, and senior participants which can also be accessed on the City of La
Quinta website.
❖ Identify new programming opportunities through City partners, surveys, and user
feedback.
❖ Coordinate with City partners and other valley Senior Centers to promote
activities and programs through word of mouth and targeted marketing mailing
lists.
28
MUSEUM
❖ Expand programming and events at the Museum to encourage attendance.
Current programs include a reading program, First Friday entertainment, lectures,
and presentations in conjunction with the exhibits.
Continue to actively distribute marketing materials through the department's
delivery systems, including print media, radio, television, mailing lists, rack cards
and promotional materials. The Museum will promote activities through the La
Quinta Historical Society newsletter, Friends of the Library newsletter, La Quinta
Arts Foundation, Cove Neighborhood Association, Chamber of Commerce, La
Quinta Library, Community Services e-mail blast, and other local museums.
Promote the Exhibits with the La Quinta Arts Foundation and the La Quinta
Historical Society utilizing the established delivery systems and their databases.
❖ Continue to coordinate with Desert Sands Unified School District to promote and
educate school children about the resources available to them at the La Quinta
Museum.
❖ Participate in the City of La Quinta's Birthday Celebration in the park.
❖ Promote the Civil War Re-enactment with the Riverside County Parks Department
and other valley museums.
29
I NQDAQY
�o Participate in the City of La Quinta's Birthday Celebration in the park.
❖ Continue to host Dia de los Ninos F3 Dia los Libros / Day of the Child E? Day of the
Book family -focused event at the La Quinta Public Library.
Continue to advertise the Evening with Friends Program offered seasonally.
❖ Promote library events using the department's delivery system and promoting
through the County Events web based calendar.
❖ Encourage teachers to schedule a class visit for their students at the La Quinta
Public Library.
Instruct teachers at elementary schools on many ways the library databases can
be used in the classroom.
❖ Maintain summer activities for children that encourage library use and reading
during the summer months.
Coordinate with Outreach Coordinator to promote new programs, book clubs,
and other activities hosted at the library.
30
31
PRESS RELEASE SCHEDULE
Staff has determined that these events warrant additional media attention. Press releases
shall be created and sent out up to two -weeks prior to date of these events.
ABBREVIATION KEY
LQM La Quinta Museum LQSC La Quinta Senior Center
LQL La Quinta Library LQCS La Quinta Community Services
LQAF I La Quinta Arts Foundation
September
Y Rookies Soccer Program - LQCS
Registration now until 9/16 (Register at Family YMCA of the Desert)
Season from 9N4 -11/12
Colonel Mitchell Paige Middle School Field
Games start atl lam - $70 per child
The Citv of La Quinta and YMCA have designed a program for the young athlete in the family. Kids
between 3 - 5 years old learn the fundamentals of soccer in a noncompetitive environment. Kids
will play games, and run drills that will build fundamentals for a lifetime success on and off the
field. We will emphasize sportsmanship, fair play, and participation. All participants receive a shirt
and award.
Moonlight Movies - LQCS
Nanny McPhee Returns
Old Town La Quinta
8pm - FREE
Bring your blankets, low -back sand chairs and the whole family for fun and moves under the stars.
Admission is free. Movie begins at dusk. Come early and have dinner at one of Old Town's
restaurants before the show - or order your food to -go and enjoy your meal with the movie!
Movies will be shown at Old Town La Quinta on the event lawn. Co -Sponsored by City of La
Quinta, Time Warner Cable and Old Town La Quinta.
Preschool Story Time - LQM
La Quinta Museum
10am - FREE
Children's story time for kids ages 3-5 followed by a fun craft!
9 California Pioneers Exhibit Opening Reception - LQM
La Quinta Museum
5pm - FREE
Come celebrate the opening of "California Pioneers" and see the exhibit come to life with Civil
War, pioneer and Gold Rush re -enactors! The first 900 guests to the reception vIill each receive a
free small bottle of genuine gold flakes!
12 Conversational Spanish Class - LQL
9/12-11/14
La Quinta Library
5:30pm - FREE
!Bienvenidos! Experience new techniques and methods to help you learn Spanish easier and
retain longer through our very own method of learning language and culture. Advanced
registration required.
14 New Year, New Look! - LQL
Just for Teens
32
La Quinta Library
3:30pm - FREE
A program for teens to learn what the new fashions are for the new school year.
17 Adult Nature Walk - LQCS
Wellness Walk: Enjoy nature and get healthy
Bear Creek Nature Trail
Sam - FREE.
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quinta Cove.
44 Museums Galore - LQCS
Super Saver Excursion
Meets at La Quinta Library
7:30am - $34
Join us as we take you to Exposition Park, Los Angeles, which is home to several museums
including: California African American Museum, California Science Center, *Natural History Museum,
*IMAX theater, and much more. Moderate / Heavy walking is involved on this trip,
Price includes transportation cni , Admission to CAMS CSC is free *Natural History Museum and MAX
admission is extra. For detailed admission information please visit www omositiongrkory
Cctobar
15 Wellness Connection - LQSC
La Quinta Senior Center
9am - FREE
Various FREE health screenings and information will be available to seniors and the public.
5 Camp Halfblood - LQL
La Quinta Library
3:30pm - FREE
Join use in a celebration of the newest book in the "Heroes of the Olympus" series by Rick
Riordan where fans of the Olympians can enjoy an afternoon of games and activities.
Preschool Story Time - LQM
La Quints Museum
10am - FREE
Children's story time for kids ages 3-5 followed by a fun craft!
6 Western Movie Series - LQL
"Stagecoach"
La Quinta Library
1:30pm - FREE
Join us every Thursday in October for a classic western movie and some fun trivia. Free popcorn
will be served! Hosted by: La Quinta Museum Manager, Johanna Wickman
7 Moonlight Movies - LQCS
Oceans
Old Town La Quinta
8pm - FREE
Bring your blankets, low -back sand chairs and the whole family for fun and movies under the stars.
Admission is free. Move begins at dusk. Come early and have dinner at one of Old Town's
restaurants before the show - or order your food to -go and enjoy your meal with the movie!
Moves will be shown at Old Town La Quinta on the event lawn. Co -Sponsored by City of La
Quinta, Time Warner Cable and Old Town La Quinta.
18 Western Movie Series - LQL
"El Dorado"
33
La Quinta Library
1:30pm - FREE
Join us every Thursday in October for a classic western movie and some fun trivia. Free popcorn
will be served! Hosted by: La Quinta Museum Manager, Johanna Wickman
15 Adult Nature Walk - LQCS
Coachella Valley Landforms, Earthquakes, and the San Andreas Fault
Bear Creek Nature Trail
Sam - FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quinta Cove.
20 Western Movie Series - LQL
"The Magnificent Seven"
La Quinta Library
1:30pm - FREE
Join us every Thursday in October for a classic western movie and some fun trivia. Free popcorn
will be served! Hosted by: La Quinta Museum Manager, Johanna Wickman
27 Annual Health Fair - LQSC
La Quinta Senior Center
9am - FREE
Various information booths will be available. Desert Regional Medical Center will be providing FREE
flu immunizations for seniors. No appointments necessary; for more information please call (760)
564-0096.
Western Movie Series - LQL
"A Fistful of Dollars"
La Quinta Library
1:30pm - FREE
Join us every Thursday in October for a classic westem movie and some fun trivia. Free popcorn
w ll be served! Hosted by: La Quinta Museum Manager, Johanna Wickman
28 Halloween Carnival - LQCS
La Quinta Boys 8? Girls Club Gym
3pm FREE
The City of La Quinta and the President Gerald R. Ford Boys and Girls Club of La Quinta present the
Annual Halloween Carnival. There will be plenty of games, activities, candy and prizes! Don't
forget the camera!
29 Art Under the Umbrellas - LQAF
Old Town La Quinta
10am - FREE
Presenting a diverse collection of over 70 artists exhibiting their original creations along Old Town
La Quinta's picturesque Main Street - lined with restaurants, boutiques, cafes, and shops - in the
historic Village of La Quinta
30 Disc Golf Tournament - LQCS
La Quinta Park
10am-$5
Grab your frying discs and join us for some high flying action at picturesque locations throughout
La Quinta. The City of La Quinta and Helix Disc Golf have partnered together to bung you four
more exciting disc golf events. All ages and experience are welcome - there will be a division for
everybody.
Day of the Dead/Dia de los Muertos - LQL
La Quinta Library
1:30pm - FREE
Join us for a program with arts and music to celebrate a Mexican tradition.
34
November
4 Preschool Story Time - LQM
La Quinta Museum
10am - FREE
Children's story time for kids ages 3-5 followed by a fun craft!
4 Moonlight Movies - LQCS
Tangled
Old Town La Quinta
Spm - FREE
Bring your blankets, low -back sand chairs and the whole family for fun and movies under the stars.
Admission is free. Movie begins at dusk. Come early and have dinner at one of Old Town's
restaurants before the show - or order your food to -go and enjoy your meal with the movie!
Movies will be shown at Old Town La Quinta on the event lawn. Co -Sponsored by City of La
Quinta, Time Warner Cable and Old Town La Quinta.
Youth Flag Football League - LQCS
Registration 11/4-12/10 (Register at FamilyYMCA of the Desert)
Season from 1/20-3/9
Colonel Mitchell Paige Middle School Field
Games start at Spm - $90 per player
Age Groups: 6-7; 8-9; 10-11; 12-14
The City of La Quinta and the YMCA are pleased to announce the 2012 Winter Flag Football
season. We'll teach you everything you need to know to be part of the team. We will play 5 on 5
so everyone gets involved. Every player will receive an official YMCA jersey and flags.
First Friday and Open House - LQM
Country Performance
La Quinta Museum
5pm - FREE
Unique and varied musical performances coupled with extended operating hours, allow for a fun
filled evening of music and exhibits!
9 Be an Iron Chef - LQL
Just for Teens
La Quinta Library
3:30pm - FREE
Put your culinary skills to the test. Sign up for the Iron Chef Healthy Snack competition. Advance
registration is required.
11 Veterans Tribute - LQCS
Civic Center Campus
11 pm - FREE
Please submit applications by. September 30
Join us this holiday at the La Quinta Civic Center to acknowledge veterans for their contribution to
our country and community. We invite everyone to enjoy music and refreshments during this
patriotic celebration!
19 Adult Nature Walk - LQCS
What about water? Where does our water come from?
Bear Creek Nature Trail
Sam - FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quinta Cove.
La Quinta Blues & Brews - LQAF
Civic Center Campus
35
11am-$?
Bring your lawn chairs and blankets and enjoy a relaxing desert afternoon on the stunning Civic
Center Campus! This event will feature 3 live bands and 30 microbrews. Enjoy fabulous fare from
local restaurants. Sorry, no coolers, food or dogs allowed! Purchase tickets online and check out
the music at www.lgaf.com
19-20 Civil War Re-enactment - LQM
La Quinta Museum
Starts at 10am each day - Park Admission vanes based on use, vehicle, etc.
Celebrate the 150th anniversary of the American Civil War with a special re-enactment at Lake
Cahuilla Park. The event will feature Union and Confederate soldiers in period encampments
staging battles with real muskets and cannons.
23 No School Movie Time - LQL
La Quinta Library
3:30pm - FREE
Join us on non -school days for movies and FREE popcorn.
26 Art Under the Umbrellas - LQAF
Old Town La Quinta
10am - FREE
Presenting a diverse collection of over 70 artists exhibiting their original creations along Old Town
La Quinta's picturesque Main Street - lined with restaurants, boutiques, cafes, and shops - in the
historic Village of La Quinta
December
2 Christmas Tree Lighting - LQCS
Old Town La Quinta
6pm - FREE
Join us as we ring in the holiday season with the Annual Christmas Tree Lighting Ceremony.
Celebrate the season with a special visit from Santa, festive music and activities for the children.
3 Shopping at Cabazon Outlets - LQCS
Super Saver Excursion
Meets at La Quinta Library
9:30am - $34
Need help with holiday shopping? Hop aboard our bus and shop-til-you-drop! We have
arranged a trip to Cabazon Outlet Mall with a special VIP discount booklet for you. Moderate /
Heavy walking is involved on this trip. Pnce tndudes transportation only food and additional
entertainment extra.
Art Under the Umbrellas - LCIAF
Old Town La Quinta
10am - FREE
Presenting a diverse collection of over 70 artists exhibiting their original creations along Old Town
La Quinta's picturesque Main Street - lined with restaurants, boutiques, cafes, and shops - in the
historic Village of La Quinta
Disc Golf Tournament - LQCS
Civic Center Campus
10am - $5
Grab your flying discs and join us for some high flying action at picturesque locations throughout
La Quinta. The City of La Quinta and Helix Disc Golf have partnered together to bring you four
more exciting disc golf events. All ages and experience are welcome - there will be a division for
everybody.
7 Preschool Story Time - LQM
La Quinta Museum
36
10am — FREE
Children's story time for kids ages 3-5 followed by a fun craft!
9 Evening Dance - LQSC
La Quinta Senior Center
6pm — $2
Enjoy the sounds of a live band and a lively atmosphere at the La Quinta Senior Center. Bring your
friends and dance the night away, light refreshments will be served.
10 Breakfast with Santa — LQCS
La Quinta Senior Center
$5 per person
New this year... Multiple seatings - 8:30 - 9:30am - 100 seats & 10 - 11 am - 100 seats
Kids under 2 eat free w/paid admission
Join Santa and his helpers at the Annual Pancake Breakfast. Santa vvill also be handing out gifts to
those who are on his nice list! Don't forget the camera!
Youth Flag Football Tournament - LQCS
Registration 11/4-12/3 (Register at Family YMCA of the Desert)
Colonel Mitchell Paige Middle School Field
Tournament starts at10am - $95 per team
Age Groups: 6-7; 8-9; 10-11; 12-14
This is the inaugural City of La Quinta/YMCA tournament. Come out for a day of Flag Football
competition and fun. All teams are welcome. All teams are guaranteed 2 games. Matching jerseys
are required, and are not included.
17 Adult Nature Walk - LQCS
Nature inspired poetry: A fun and inspiring way to gather ideas from nature to release your inner
poet
Bear Creek Nature Trail
Sam — FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve, Al walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
comer of Calle Ensenada and Avenida Montezuma in the La Quinta Cove.
40 No School Movie Time — LQL
La Quinta Library
3:30pm — FREE
Join us on non -school days for movies and FREE popcom.
47 Build a Gingerbread City with the S.C.R.A.P. Gallery — LQL
La Quinta Library
2pm — FREE
Turn plain brown boxes into a winter village using recycled materials. The completed city will be
on display through January 2012.
January S01S
4 Preschool Story Time — LQM
La Quinta Museum
10am — FREE
Children's story time for kids ages 3-5 followed by a fun craft!
5 WhaPs Cooking? — LQL
Just for Teens
La Quinta Library
3:30pm — FREE
A series of cooking classes just for teens. Each week we will learn to prepare a different meal and
eat the results. Advance registration is required,
37
6 First Friday and Open House - LQM
Yve Evans
La Quinta Museum
5pm - FREE
Unique and vaned musical performances coupled with extended operating hours, allow for a fun
filled evening of music and exhibits!
8 Humana Farmer's Market Event - LQCS
Old Town La Quinta
TBD - FREE
In collaboration with the La Quinta Farmers Market, "slow -food" demonstrations, and vendors will
be highlighted.
9 Conversational Spanish Class - LQL
La Quinta Library
5:30pm - FREE
iBienvenidos! Experience new techniques and methods to help you learn Spanish easier and
retain longer through our very own method of learning language and culture. Advanced
registration required,
12 Pillars of the Community - LQCS
La Quinta Civic Center
11 am - FREE
Submltapplfcations by December2
Please join us as we honor the "Pillars of the Community" award recipients for 2011. Light
refreshments will be served.
What's Cooking? - LC L
Just for Teens
La Quinta Library
3:30pm - FREE
A series of cooking classes just for teens. Each week we will learn to prepare a different meal and
eat the results. Advance registration is required.
13 Evening Dance - LCISC
La Quinta Senior Center
6pm - $2
Enjoy the sounds of a live band and a lively atmosphere at the La Quinta Senior Center. Bring your
friends and dance the night away, light refreshments will be served.
14 Hids(Families Nature Walk - LQCS
Birds, bugs, and other desert critters
Bear Creek Nature Trail
9am - FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quinta Cove.
Art Under the Umbrellas - WAS
Old Town La Quinta
10am - FREE
Presenting a diverse collection of over 70 artists exhibiting their original creations along Old Town
La Quinta's picturesque Main Street - lined vrith restaurants, boutiques, cafes, and shops - in the
historic Village of La Quinta
Humana Active Community Walk and Health Fair - LQCS
La Quinta Community Park
TBD - FREE
A community walk up the Bear Creek Path and a community fun fair with healthy activities and
booths,
38
16-22 Humana Challenge - LQCS
Various Golf Courses in La Quinta
Sam
The PGA TOUR's "Humana Challenge' (formerly the Bob Hope Classic), played on three amazing
La Quinta courses, has a new name from its title sponsor (Humana) and the William J. Clinton
Foundation, a new format, a new trophy, and most importantly, an innovative new focus on health
and well-being.
19 What's Cooking? — LQL
Just for Teens
La Quinta Library
3:30pm — FREE
A series of cooking classes just for teens. Each week we will learn to prepare a different meal and
eat the results. Advance registration is required.
21 Adult Nature Walk - LQCS
La Quinta's Past: Stories from the early days
Bear Creek Nature Trail
Sam — FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. At walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quinta Cove,
46 What's Cooking? — LQL
Just for Teens
La Quinta Library
3:30pm — FREE
A series of cooking classes just for teens. Each week we will learn to prepare a different meal and
eat the results. Advance registration is required.
February
1 Culinary Art Showcase - LQSC
La Quinta Senior Center
10am — $2
Students from LQHS Culinary Arts Institute vAll do a demonstration of one of their competition
desserts. Participants will be given a sample taste of the dessert.
Preschool Story Time — LQM
La Quinta Museum
10am — FREE
Children's story time for kids ages 3-5 followed by a fun craft!
3 First Friday and Open House — LQM
Black History Month
La Quinta Museum
5pm — FREE
Unique and vaned musical performances coupled with extended operating hours, allow for a fun
filled evening of music and exhibits!
4 Disc Golf Tournament - LQCS
La Quinta Cove Oasis
10am — FREE
Grab your flying discs and join us for some high flying action at picturesque locations throughout
La Quinta. The City of La Quinta and Helix Disc Golf have partnered together to bring you four
more exciting disc golf events. Al ages and experience are welcome — there will be a division for
everybody.
10 Evening Dance - LQSC
gh
La Quinta Senior Center
6pm - $2
Enjoy the sounds of a live band and a lively atmosphere at the La Quinta Senior Center. Bring your
friends and dance the night away, light refreshments will be served.
27 The Friend Indeed Special Children's Program - LQL
La Quinta Library
2pm - FREE
Join us for a unique interactive program for children with a special appearance of author Carma
Lee who will share her book "A Friend Indeed" with puppets and songs.
11 Kids/Families Nature Walk - LQCS
Nature rocks! Digging into our local geology
Bear Creek Nature Trail
9am - FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. Al walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quinta Cove.
Art Under the Umbrellas - LQAF
Old Town La Quinta
10am - FREE
Presenting a diverse collection of over 70 artists exhibiting their original creations along Old Town
La Quinta's picturesque Main Street- lined with restaurants, boutiques, cafes, and shops - in the
historic Village of La Quinta
13 No School Movie Time - LQL
La Quinta Library
3:30pm - FREE
Join us on non -school days for movies and FREE popcorn.
16 Distinguished Artists - LQCS
Civic Center Campus
11 am - FREE
submitapplications by. December30
Join us to celebrate the Athletic Honors award winners for 2012. These individuals are La Quinta
locals who have been recognized for their achievements in athleticism. Refreshments to follow
awards ceremony.
18 Adult Nature Walk - LQCS
Wildflowers, Wildflowers, Wildflowers
Bear Creek Nature Trail
March
Sam - FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. Al walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quinta Cove.
Art Under the Umbrellas - LQAF
Old Town La Quinta
10am - FREE
Presenting a diverse collection of over 70 artists exhibiting their original creations along Old Town
La Quinta's picturesque Main Street - lined with restaurants, boutiques, cafes, and shops - in the
historic Village of La Quinta
Temecula Valley Tour - LQCS
Includes Buffet Lunch
m
Meets at La Quinta Library
9am - $43
Join us for a fun trip through the Temecula Valley. Our luxury bus will make its first stop at
Hometown Buffet for lunch. Then it will stop at three Temecula wineries for one hour each. At
each location you are free to enjoy your time any way you want. Moderate walking is involved on
this trip. Price includes transporta0017 and buff et lunch. Wine fasting and additional entertainment extra.
8-11 La Quinta Arts Festival - LQAF
Civic Center Campus
10am - $?
The 30th La Quinta Arts Festival returns to the stunning Civic Center Campus. Presented by La
Quinta Arts Foundation, it is nationally recognized as one of the renowned art festivals in the
nation, and features over 230 distinguished contemporary artists. Enjoy live entertainment, food,
and wine.
10 Hids/Families Nature Walk - LQCS
Let's plant a seed! Plants from roots to shoots
Bear Creek Nature Trail
9am - FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quints Cove.
15 An Evening with Friends - LQL
La Quints Library
bpm - FREE
Performer TBA
17 Adult Nature Walk - LQCS
Backyard habitat: How to attract wildlife to your garden
Bear Creek Nature Trail
Sam - FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. Al walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quinta Cove.
44 Art Under the Umbrellas - LQAF
Old Town La Quinta
10am - FREE
Presenting a diverse collection of over 70 artists exhibiting their original creations along Old Town
La Quinta's picturesque Main Street - lined with restaurants, boutiques, cafes, and shops - in the
historic Village of La Quinta
31 Trails Day/Tails on Trails - LQCS
La Quinta Cove Trails
10am - FREE
Join us for a fun -filled morning for the entire family and your dogs! Activities will include: Guided
Destination Hikes, Short Hikes, Dog Contests with prizes, Information Booths, Hand-outs and
Giveaways.
April
4 Moonlight Movies - LQCS
TBD
Old Town La Quinta
8pm - FREE
7 Youth Egg Hunt - LQCS
41
La Quinta Park
9am - FREE
Got candy? There will be plenty to fill your basket at our annual egg hunt! Look for lots of goodies,
toys, and surprises scattered all over the grass for the kids to collect. A special visit from the Easter
Bunny is planned too!
Art Under the Umbrellas - LCIAF
Old Town La Quinta
10am - FREE
Presenting a diverse collection of over 70 artists exhibiting their original creations along Old Town
La Quinta's picturesque Main Street - lined with restaurants, boutiques, cafes, and shops - in the
historic Village of La Quinta
19 An Evening with Friends - LQL
La Quinta Library
6pm - FREE
Performer TBA
41 Adult Nature Walk - LQCS
All about birds: Spnng migrants and more!
Bear Creek Nature Trail
Sam - FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. Al walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quinta Cove.
28 30' Birthday Party & Community Picnic - LQCS
Fritz Burns Park
10am - FREE
Celebrate the City of La Quinta's 30th Birthday at La Quinta Park. Bring family and friends to enjoy
this high energy event. Games, activities for children, hot dogs, muffins, cold drinks, and
giveaways. This will be an event you will not want to miss!
May
4 Moonlight Movies - LQCS
TBD
Old Town La Quinta
8pm - FREE
19 Adult Nature Walk - LQCS
Nature by design: Lessons from nature on energy 6' water conservation
Bear Creek Nature Trail
8am - FREE
This is a collaborative program between the City of La Quinta and the Stewards of the Fred Wolff
Bear Creek Nature Preserve and Trail. This free program is offered to anyone interested in learning
about the Preserve. AJI walks begin at the Shade Shelter on the Bear Creek Nature Trail at the
corner of Calle Ensenada and Avenida Montezuma in the La Quinta Cove.
June
Moonlight Movies - LOCS
TBD
Old Town La Quinta
8pm - FREE
i,N
Parks Make Life Better!
I--- -I----- I I
This is the message we want to share with our residents.
La Quifft Museum
You will see this message on the Activities Guide and
77-885 Avenida Montaiuma
(7160) TR-7170
other upcoming promotional materials. We would like to
hear from you on how Parks and Recreation makes life
California Pimeers
better for you and your family. Click here and tell us.
Opens September 2011
Experience pioneer life
in early California with
Fritz Bums Pool - Summer Swim Program
artifacts, dioramas and
hands-on activitiesl
Learn the language of
Morse code and send
messages back and forth
with your friends using
our working telegraph
system housed ised in a
mock telegraph office
and railroad depoti
Imagine the journey
westward to California,
with our twerity-five foot
covered wagon scenel
The Family YMCA of the Desert, in partnership with the
Experience the Gold
City of La Quinta, will provide this year's summer swim
Rush through the'Gold
program at Fritz Bums Pool.
Feverr display,,
spotlighting the
Recreational open swim will be available Monday
remarkable stories of
through Friday, 2 - 4:30prn and on Saturdays, 10arn -
indwidual Californi0s.
1 pm. Fees are $2 for 12 years and younger and $3 for
women, Native
13 and older.
Americans, adventurers,
and gold seekers who
Free swim night - Friday, August 5, families can swim
ernigrated .
for free from 6-7pm.
from all parts of the
world during the
Swim lessons, water aerobic classes, and swim meets
tumultuous and
will all be offered again this year! Free Swim Nights and
colorful Gold Rush era.
Family Fun Nights will also be offered throughout the
Vignettes of La Quintas
summer. For more information and to register for
early pioneers will also
summer swim programs, please call the Family YMCA Of
be highlighted in the
the Desert at (760) 341- 9622 or visit
exhibit.
www.vmcaofthedesert.org
43
Beach Day -cation to Huntington Beach
the rays. Food and shopping available near the pier.
Don't forget your towels, chairs, sunscreen, beach toys,
etc.
La Quints Library
78476 Cage Tampico
(760) 56"767
The Who Dunnit
Bookclub
Mystery lovers gather to
dims$ a:month's titles.
Books are available in
advance at the library
Reference Desk. Some
months a speaker will be
at the Senior Center who
will give background on
the subject
3rd Wed. of each,
month at 10:30am
Reading'Rewards
A program that rewards
independent reading
with books and prizes.
Children from three to
teen can ear points by
reading or tistiening to
the books they have
checked out at the
library. Points are then
spent on prizes available
at the library.
Every day from June
17 -August 26:
Did you know...
You can use WebTrac to
register fof most ,
programs, classes arid,
excursions that the
Community Services
Department offers.
WebTrac is available 2+4
hours a day/%days a
week.
Register Early...
Programs often cancel
because the minimum
enrollment requirements
were not met. Waiting
until the last minute to
register is usually too
late, so please register
early.
44
Tentative Schedule:
Travel from La Quinta to Huntington Beach
8am - 10:30am
At the Beach
10:30am - 2:30pm
Travel from Huntington Beach to La Quinta
2:30pm - 5pm
Location: Pickup Location will be the La Quinta
Library
Cost: $29 per person
Date: Saturday, August 6, 2011
Time: 8am - 5pm
Ages: All Ages
Moonlight Movies
Provided by: the City of La Quinta, Old Town La
family for fun and movies under the stars. Admission is
free. Come early and have dinner at one of Old Town's
restaurants before the show - or order your food to -go
and enjoy your meal with the movie! Movies will be
shown at Old Town La Quinta on the event lawn.
Location:)
Cos
Old Town La Quinta — —
FREE
Friday, August 5, 2011
$Pm-----
All Ages
Date
Time:
Ages:
Summer Golf Tour
Having,an event?
Ale have`facilydes and
parks available for
private rentals. Meeting
.,spaces include the La
Quinta Museum and La
Quinta Library. For larger
social events and parties
the La Quinta Senior
Center, Civic Center -
Campus, La Quinta Park
and Fritz Burns Park are
available. Please call _
(760) 777-7090 for more
information.
45
This 13-week golf program allows participants to play
the finest courses in the Valley! Enroll today for only $69.
Players pick their courses and can play in either single
or team divisions. Awards and End -of -Tour Banquet
takes place August 27. Guests can participate for $15
per week plus green fees.
August Schedule: (All events are shotgun format)
�Date
Course
Start Time
7:30am
7:30am_
IGGreemenn Fee l
$45 1
$50 _l
Aug 6
Aug 131
DesertWillow
Shadow Ridge
Aug 20 j
Eagle Falls J=am
Aug 27�
'Cas�sicClubI7:30am_jI----
—_
�$5=
0
'End
of Tour Banquet, Hosted by Bellatrix restaurant
immediatley following the golf round.
Senior Center Happenings...
LO Active Newsletter
Do you want to know about what is happening at the La
Quinta Senior Center? Take a look at the LQ Active
newsletter.
COMING SOON
Fall/Winter Activities Guide
New programs, excursions,
luncheons, special events, sport!
programs, and so much more. It
in conjunction with the Communi
Services website to provide the i
accurate program dates, times, i
offerings.
Find us on the Web...
www la -Quints orNcommunitvservices
Facebook
YbJube
46
Search 4 Nome Profile Find FeMnde Account
Wan
hdo
Photon,
Discussions
Everts
About
to Quints has scrocti gfor
everyone[ Golfing at SOvwRwk
Resort; dining...
More
4,667
people Ida this
Lem
See All
ISupport
Ballooning
visit Palen
Springs
4N
VZO
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-"
Bridge Project
Patin Spring, Art
Museum
Create a Page
Add to My Pages Favorites
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Share
La Quirda Califomia ��
TraM/IE6we • La Quints, California
Wen
!a Quinta California -ToP P(asb
r.L La Quints California
y—t
Monday Right FeatWOT0111GHT atSpm-Bearsys GferW Watch Rrt0.pddn'
enBaja La Quints, new [Roder to Quints or lamppost Rua Backsta to
Quina... Iota at great food &drink specials and lob of TVd
is hours ago
10 people War, this
Kenneth Levine Go we" Monday Night Football A the
kW CM"l
18 hours ago , 1 person
aL la Quints California
J Mark your caMMar few the August 24 LQ CHAMBER KD(ER at the LQ Beer
Hradec... here Is the info)
I „.�„.,.,... - Wall Photss
Sunday at 10:22am - Share
3 people film this
Douglas Mots count us FNIIRVe low going to the B.A.D. nd®s
with la Quints Chamberl
Sunday at 10:25am
.. r- La Quints California
Gnat place to long out and enjoy fientasBc food, and enjoy football and moral
Click an the Isle.. and stop by for their hone moki g spool
Billy Q's Good Staff - La Quanta, CA- G Feat Pizza, Salad s,
Sandwich" and Draw
www.blllygsgoodstuff corn
Billy Q's Good Stuif - La Quints, CA - Great Rua, Salad; Sandwiches and
Brew - The Valleys Pbux to Go for, Teem Parties and a Good Tbmeh
August 19 at 4:38p n - Share
7 people Da this.
Andrew Dye Billy Qs is the BESTIII
Saturday at 1:53am • 1 person
IsColleen Kelley
Palm Desert Stage CompaMs 2011-2012 Season at The Aides Newman
Theatre, Joslyn Center Palen Dewt..BUV Discount Season Ticket; Nowl
palm Desert Theatre Tickets, LiveTheatre, Palen
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wwmixistage.com
Lin theatre In palm desert, arts, musical theatre, plays. see
whets FNybg, auditions, theatre tickets, theatre map, Patin
Deaert Stage Company, the deserts most earltmg NEW
THEATRE COMPANY, aFthW common theatre
August 19 at 8:41am • Share
Old Town La Quints
to ran Fi joy'A Day ofHeaM &Bmmy WresniptM C on SatWar August 13H bons
r -u to a.m. to 1 p.m. at AlardmM Awda Salon in Old Town W Quintal See a0 ofthe
.. Milling details here...
OaaRs a Page
You and to Quints CaWonp
Bhwep See All
MicWhael Urbino
Ws
his birthday
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Say Nappy Birthday
Frbmds' Events See All
Brhlgette Sullenger For Mayor Of
P...
Thursday August 25, 5:00pn-6:30prn
RSVP: Yes • No • Maybe
Spsmsnd Create an Ad
$ 1 to join
goh sgmwof s.mm
Join now for ady a $11
Monty to month
me bwaMps awflable.
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3 new, hones In a great
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and you could win a $20
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Like • 110,SS6 people like this.
Get naked in the dtyl
surpdsaseeborwtonovcom
Summer Is here, so leave
n (andasatlhome while
you soak up the sun at
-� Torado's or* nude
beech
Chat (O"M*)
The Zumbag program fuses hypnotic Latin rhythms and easy -to -follow moves to create a one of-
a -kind fitness program that will blow you away. Our goal is simple: We want you to want to
work out, to love working out, to get hooked. Zumba® Fanatics achieve long-term benefits while
experiencing an absolute blast in one exciting hour of calorie -burning, body -energizing, awe-
inspiring movements meant to engage and captivate for life!
Time: 7-8pm
Day: Tuesdays & Thursdays
Cost: $30
Ages: . 18 8? Older
Location: La Quinta Senior Center
Instructor: Benz Martin
Please Visit:
www.la-quinta.org/communityservices
for more information
For more information please visit www.la-quinta.org or call us at (760) 777-7090.
49
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51
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in a uin a
Whatever your pleasure, you'll find plerriyof;reasons to come
and enjoy the "Gem of the Deseri�''laP-Quintol"
Ift Ads Festtvut"March 10 -13
pm�ed b1' Lo Quinto Arts Foundation, this
nofionally-recognised festival held at the Civic Center
Campus featu230atssas cowell
m live
entedommerd, food ae
,..Wc Encanalet WAR
La Wells Museum dinosaur
This exhibit features realistic dioramas,
footprints —even an excavation 20sit f11. dinosi our
burs$! E)RIba doses July
31, is (reel La.Quito.org
to sample food from pmiidpdCngla Quinto
restaurants! LQChamber,com
Art Under the Und nellas
Mardi 46 8 ApAI 9-10am -4pm
eld Toss to t#elr$N
Over 10 awls participate in this popular to Quints
art show, hosted by La Quints Arts Faundalioa,
The evw takes place on the charming dared -off
streets of Old
entertainment
La onto, ilrereart pa
can enjoy firrfe e eatetitafnmari whys hmvsth+g
a variety of oft
z
taQuila
GEM of the DESERT — -
52
Tustin Larson
From:
Andrea Carter <andrea@fgcreative.com>
Sent:
Monday, July 25, 2011 12:44 PM
To:
Tustin Larson
Subject:
FW: City of La Quinta's August 2011 Calendar of Events
Hi Tustin: How does this look for the August events press release?
'- r
Crny of to QOtNTA a 78-495 CAuE TAe
176% 777-7035 • www-tA-%RNTA.ORG
Media Contact: Andrea Carter, FG Creative
(760) 773-1707 or andreaCa)facreative.com
FOR CALENDARS
CITY OF LA QUINTA AUGUST 2011 EVENTS
Story Time at La Quinta Museum
Wednesday, August 3
10am
La Quinta Museum
FREE
Special story time for children ages 3 - 5. A related craft will follow the story. For
more information call (760) 777-7170.
Moonlight Movie
Yogi Bear
Friday, August 5
Old Town La Quinta event lawn
Movie begins at dusk.
FREE
53
Bring your blankets, low -back sand chairs and the whole family for fun and a
movie under the stars. Admission is free. Come early and have dinner at one of
your favorite La Quinta restaurants before the show, or order your food to go and
enjoy your meal with the movie! The movie will be shown at Old Town La Quinta
on the event lawn.
Free Swim Night
Friday, August 5
6-7pm
Families swim for FREE!
Fun in Huntington Beach
Saturday, August 6
$29.00
• 8:OOam-10:30am Travel from La Quinta to Huntington Beach, CA
• 10:30am-2:30pm At the beach
• 2:30pm-5:00pm Travel from Huntington Beach, CA to La Quinta
Join us for a fun trip to the beach. Swim, surf, or soak in the rays. Food and
shopping available near the pier. Don't forget your towels, chairs, sunscreen,
beach toys, etc.
"Registration deadline is Friday, July 29, 2011.
The Whodunnit? Mystery Book Club
Wednesday, August 17 (3rd Wednesday)
10:30am
La Quinta Library
FREE
Mystery lovers gather to discuss a months titles. Books are available in advance at
the library Reference Desk.
Baby Play & Sign
Saturday, August 20 (3rd Saturday)
10:30am
La Quinta Library
Free
A program that gives parents and their babies a chance to meet, play, and
communicate using simple easy to learn signs.
54
Walking Equals Long Life (W.E.L.L.)
Sunday, August 21 (3 d Sunday)
7am
La Quinta Civic Center Campus
FREE
The City of La Quinta and W.E.L.L. invite you to walk in a group setting at the
beautiful Civic Center Campus, The group is open to everyone to come out and
enjoy exercising and socializing while improving their health. The City's mission is
to encourage everyone, regardless of fitness level, to get out, exercise and have
fun. For more information call (760) 777 7090.
Reading Rewards
Monday -Sunday, Runs through August 26
All Day
La Quinta Library
FREE
A program that rewards independent reading with books and prizes. Children from
three to teen can earn points by reading or listening to the books they
have checked out at the library. Points are then spent on prizes available at the
library.
Summer Aquatic Program
La Quinta Pool at Fritz Bums Park
La Quinta Pool offers various aquatic programs throughout the
summer. Presented by Family YMCA of the Desert in partnership with the City of
La Quinta. For registration or more information, call (760) 341-9622.
Regular Pool Hours:
Monday - Friday:
9:OOam-12:30pm
12:30pm - 2:OOpm
2:OOpm - 4:30pm
4:30pm - 6:30pm
Saturdays:
10:OOam - 1:OOpm
10:30am-12:30pm
Sundays:
Closed for all activity
Swim Lessons Only
Closed for Lunch
Recreational and Open Swim
Evening Swim Lessons and Adult Lap
SwimNVater Aerobics
Recreational and Open Swim
Weekend Swim Lessons
55
Program Evaluation SurveyMonkey
2. How did you register for this program?
67
answered question 67
skipped question 0
Response Response
Percent Count
Online (at home or work)
29.9%
20
Online (at facility using self serve ❑
4.5%
3
kiosk)
In person at Senior Center
49.3%
33
��- In Person at City Hall [
14.9%
10
...... - - . __.... �. - .._ Mail in Q .__.�
1.5°h
1
answered question
67
skipped question
0
3. Did you have any problems in registering for this program? (if so, please explain)
Response
Count
54
answered question 54
skipped question 13
56
4. How did you hear about this program?
Response
Response
Percent
Count
Activities Guide
62.1%
41
(BrochuratCataiogi
Newspaper
1.5%
1
Flyer Q
4.5%
3
Email
0.0%
0
Friend
10.6%
7
Website Q
6.1%
4
Other
15.2%
10
answered question 66
skipped question 1
S. Was the scheduled time for the program convenient?
Response Response
Percent Count
Yes 95.3%
61
No 0.0%
0
Other ❑ 4.7%
3
answered question
64
skipped question
3
57
Other
7. Did the Instructor / Tour Host meet the program objective?
29.7% 19
answered question 64
skipped question 3
Response Response
Percent Count
No 0.0%
0
yes 89.1%
67
Other 10.9%
7
__ _...._...._.... _ _. _. answered question
64
skipped question
3
58
8. Would you take this program or a similar program again?
_. Response Response
Percent Count
yes 89.1% 57
No 0.0% 0
Other M9% 7
answered question 84
skipped question 3
9. Is there anything else we should know about the program?
_ . Response
Count
27
answered question 27
skipped question 40
1*1
10. Please rate the facility.
Rating
Response
Agree
Neutral
Disagree
Average
Count
The parking lot was visibly dean
93.8% (61)
6.2.6 (4)
0.0% (0)
1.06
65
The outside of the facility was
96 9% (63)
3.1% (2)
0.0% (0)
1.03
65
visibly clean
The inside of the facility was
95.4% (62)
4.6% (3)
0.0% (0)
1.05
65
visibly clean
The facility location was easily
100 0% (65)
0.0% (0)
0.0-A (0)
1.00
65
accessible
The entrances was dearly defined
95.4% (62)
4.6% (3)
0.0% (0)
1.05
65
The restrooms were properly
93 7% (59)
6.3% (4)
0.0% (0)
1.06
63
maintained and stocked
answered question
66
skipped question
1
11. Please rate our customer service.
Rating Response
Agree Neutral Disagree Average Count
The staff person was appropriately 96 9% (62) 3 1 % (2) 0.0% (0) 1.03 64
attired
The staff person was able to 96 9% (62)
answer your questions
The staff person was friendly and 96.9% (62)
helpful
3.1% (2) 0.0% (0) 1.03 64
3.1% (2) 0.0% (0) 1.03 64
answered question 64
skipped question 3
60
12. Do you have any other suggestions for new programs you would like to see the
Community Services offer?
- Response
Count
Q1. What program did you attend?
1 SD Padres Game 7116 bus trip.
2 MS PowerPoint, Outlook, Word, Excel, Intermediate Computers
3 Mat Pilates/Moming Workout
4 Pilates/Moming Workout
5 Excursion to Bib Bear Performance "My Fair Lady"
6- Excursion to see "My Fair Lady" at Big Bear Lake
7 Computers: Intro to Excel and Intro to Outlook
H 8 mat pilates and morning workout
9 Dodger Game 6/25
10 _ Dodgers bus trip 6/26/2011
11 attended LA Dodgers trip JUN 25
12 - _ Landscape Painting
_ 13 Acrylic Painting
14 Outlook
15 Bride Intermediate
-v 16 Int. Bridge
17 bridge Lessons
18 - Bridge
19 Intermediate Bridge
20 Bridge Lessons -Intermediate w/Mimi
answered question 36
skipped question 31
Jul 17, 2011 12:25 AM �.
Jul 6, 2011 6:44 PM
Jun 28, 2011 5:25 PM
Jun 28, 2011 5:22 PM
Jun 28, 2011 5:16 PM
--Y--�._. - Jun 28, 2011 5:06 PM
-� --- - _ - Jun 28, 2011 12:45 PM
Jun 27, 2011 2:32 PM -
Jun 26, 2011 1:38 PM
-- -__�- Jun 26, 2011 11:27 AM '
--^v�Jun 26, 2011 10:17 AM
Jun 14, 2011 8.43 PM -
Jun 14, 2011 8:37 PM
Jun 6, 2011 12:12 PMM
Jun 6, 2011 12:08 PM
Jun 6, 2011 12-06 PMT
Jun 6, 2011 12:01 PM
Jun 6, 2011 11:55 AM1
Jun 6, 2011 11:53 AM
Jun 6, 2011 11:39 AM
61
01. What program did you attend?
21
Bridge
Jun 6, 2011 11:32 AM
.__.22Bndge
Jun 6,201110:43AM
23
Bridge
Jun 6, 2011 10:40 AM
_---- ----
24
-
Digital Camera
Jun 3, 2011 2:09 PM
25
310129 Acrylic Painting
Jun 3, 2011 2:07 PM
26
Acrylic Class
Jun 3, 2011 2:06 PM
27
Acrylic Landscaping Class
Jun 3, 2011 2:05 PM
28
Landscape acrylic painting
Jun 3, 2011 2:03 PM
29
Acrylic Landscape
30
linedancing
_ 31
tai Chi
-32
Tai Chi
_ 33
- Tai Chi
_._34 _
-Chair yoga
35 J
Chair Yoga
36
Chair Yoga
37
Watercolor painting
- 38-
—watercolors
39
Watercolor
40
Kathy Dunham- Watercolor
41
Drawing 8 Watercolor
42
Intermediate Bridge
43 _
M Photoshop Elements Class
44
swing dance
45 -
Latin/Swing
-46
- Latin Swing
47
Latin Fusion
48
y Latin Fusion
49
Ceramics
Jun 3, 2011 2:02 PM
.Jun 1, 2011 12:10 PM�
May 24, 2011 3:34 PM
May 24, 2011 3:29 PM
May 24, 2011 3:19 PM
May 24, 2011 11 49 AM
-May 24, 2011 11:46 AM
May 24, 2011 11:44 AM
May 23, 2011 2:28 PM
-` May 23, 2011 2:26 PM
`-May 23, 2011 2:23 PMH
May 23, 2011 12:28 PM
May 23, 2011 12:24 PM
- May 23, 2011 12:17 PM
May 11, 2011 1:10 PM
May 10, 2011 3:19 PM
May 10, 2011 3:18 PM
May 10, 2011 3:16 PM
May 10, 2011 3:15 PM
May 10, 2011 3:12 PM
May 10, 2011 8:20 AM
62
01. What program did you attend?
50
Ceramics
~51
Ceramics
52
Beginning Ukulele
53
Ceramics
-_54____
Digital Camera
- 55 ._
Digital Camera 2
_ 56
DigitalCamera 2
57
Acrylic Landscape Painting
58
Acrylic Landscape painting Class
59
Tai Chi
60 _
Drawing with Kathy Dunham
61
Beginning Guitar
62
Rock Solo guitar Gass
63
Rock Solo Guitar
64
Griffith Park Observatory
65
Griffth Park Observatory Tour
66--
- Tap
67 N
Pageant of Masters
May 10, 2011 8:17 AM
_—May 10, 2011 8:16 AM
May 9, 2011 4:55 PM
May 9, 2011 4:47 PM
May 9, 2011 1:52 PM
May 5, 2011 4:30 PM
May 4, 2011 11:49 AM
Apr 21, 2011 4:42 PM
Apr 20, 2011 11:24 AM~
Apr 18, 2011 7:42 AM
Apr 13, 2011 3:27 PM
Apr 13, 2011 7:50 AM
- -Apr 6, 2011 5:45 PM
Apr 6, 2011 9:23 AM
Jan 27, 2011 3:01 PM
Jan 24, 2011 10:52 AM
Dec 1, 20101:47 PM
Aug 17, 2010 1:09 PM
03.
Did you have any problems in registering for this program? (if so, please explain)
'
No
Jul 6, 2011 6.44 PM
2
No
Jun 28, 2011 5:25 PM
3
No
Jun 28, 2011 5:22 PM
4
No
Jun 28, 2011 5:16 PM
5
registration was very easy _
- Jun 28, 2011 5:06 PM
6
No
Jun 28, 2011 12:45 PM
Jun 27, 2011 2:32 PM
7
none
8
No
Jun 26, 2011 1 .38 PM_
:j
03. Did you have any problems in registering for this program? (if so, please explain)
9
None -
Jun 26, 2011 11:27 AM
..__. 10
NoJun
14, 2011 8:43 PM
11
Yes I had to call City Hall to get my registration intimation after I requested it by
Jun 14, 2011 8:37 PM
e-mail.
12
NO
Jun 6, 2011 12:12 PM
13
No
Jun 6, 2011 12:08 PM
_ 14
no
15
no
16
no
_ 17
none
18
no
19
no
_ 20
no
21
no
- 22y
No
W23
No- But I could not print receipt
24
No
.__ 25v.._No
26
_ no problem registering
27
no
- 28
no
_ 29 -
no
30
no
_. 31
no
_ 32
no
33
no
.34—
none
v 35
no
36 was not able to online -Confusing
Jun 6, 2011 12:06 PM
Jun 6, 2011 12:01 PM
— Jun 6, 2011 11:55 AM
- Jun 6, 2011 11:53 AM
Jun 6, 2011 11:39 AM
— Jun 6, 2011 11:32 AM
Jun 6, 2011 10:43 AM
Jun 6, 2011 10.40 AM
_ Jun 3, 2011 2:09 PM
Jun 3, 2011 2:06 PM
_ Jun 3, 2011 2:05 PM
Jun 3, 2011 2:03 PM
~Jun 3, 2011 2:02 PM Y-
^'»- Jun 1, 2011 12:10 PM
May 24, 2011 3:34 PMT
_v May 24, 2011 3:29 PM
May 24, 2011 3:19 PMY
_ May 24, 2011 11:49 AM
May 24, 2011 11:46 AM
May 24, 2011 11:44 AM-
May 23, 2011 2:23 PM�
May 23, 2011 12:28 PM
May 23, 2011 12:24 PM
64
03. Did you have any problems in registering for this program? (if so, please explain)
37
no
May 23, 2011 12:17 PM
38
no
May 11, 2011 1:10 PM
39
no problems
May 10, 2011 3:18 PM
40
no
May 10, 2011 3:16 PM
41
no
May 10, 2011 3:12 PM
42
None
May 10, 2011 8:20 AM
43
No
May 10, 2011 8:17 AM
44
the volunteer at the front desk was very unfriendly
May 9, 2011 4:47 PM
--- . -_
45
no
May 5, 2011 4:30 PM
46
-------- --_--------.-__—_._�__------..---_.—__—....
None.
Apr21, 2011 4:42 PM
47
no
Apr 20, 2011 11:24 AM
48
no
Apr 18, 2011 7:42 AM
49
1 only wanted to do the walk-in program but I found R difficult to get info on the
Apr 13, 2011 3:27 PM
program on-line. The website is not user friendly. If I had been less computer
literate, I would have abandoned the computer site and called the facility. It was
more time consuming than it should have been to get the info I needed.
50 No Apr 13, 2011 7:50 AM
51 No Apr 6, 2011 5:45 PM
52 No Jan 27, 2011 3:01 PM
53 None Jan 24, 2011 10:52 AM
54 No Aug 17, 20101:09 PM
04. How did you hear about this program?
1 Flyer Senior Center
2— Flyer at Senior Center
3 r Instructor
4 Instructor
5 activities guide and flyer
6_____ met Kathy Dunham @ art faire
Jun 28, 2011 5:16 PM
Jun 28, 2011 5:06 PM
Jun 14, 2011 8:37 PM
Jun 6, 2011 12:08 PM
Jun 3, 2011 2:09 PM^
May 23, 2011 2:23 PM
65
Q4. How did you hear about this program?
7 Live in Indio clod closest place (senior center) to teach drawing & watercolor May 23, 2011 12:24 PM
8 called Senior Center May 23, 2011 12:17 PM
9 attended Art and tine Festival at the Senior Center Apr 20, 2011 11:24 AM
10� A friend who used to live in La Quinta recommended the Center for classes.'i Apr 13, 2011 3:27 PM
Q5. Was the scheduled time for the program convenient?
1 No, AM better
_ 2 Ryes, would not mind a class beginning noon.
_ 3 Yes, VERY
Jun 6, 2011 12:01 PM
May 23, 2011 2:23 PM. y
May 10, 2011 8:16 AM
06. Did you feel the Instructor/ Tour Host was knowledgeable?
1 Yes, Isabel makes exercise fun but still challenges us with new exercises Jun 28, 2011 5:25 PM
2 Yes, Isabel is an excellent instructor, she make the workout fun and tries to 4 Jun 28, 2011 5:22 PM _
challenge the class by adding new exercises _
~3 Except for mentioning that there was a guided tour of the "Warehouse",but there Jun 28, 2011 5:16 PM
was none at the beginning
4 Yes, Very
5 Very
6 —Yes, A+
7 Somewhat
8 Yes, Excellent
9 yes, knowledgeable
10__.- Yes, knowledgeable & patient
�11 ~Yes, very & excellent artist
12 Yes, very much -totally enjoyable
13 Yes, She was excellentll
14 _ Yes, We love Debra Souza as our instructor
15 yes, Debra is great; she should teach more classes
Jun 6, 2011 12:12 PM
Jun 6, 2011 12:08 PM
Jun 6, 2011 11:53 AM
Jun 6, 2011 10.43 AM
Jun 1, 2011 12:10 PM
May 24, 2011 3:29 PM
May 24, 2011 3:19 PM
May 23, 2011 2:23 PM
May 23, 2011 12:24 PM
May 23, 2011 12:17 PM
May 10, 2011 3:15 PM
May 10, 2011 3:12 PM
M
06. Did you feel the Instructor / Tour Host was knowledgeable?
16
Yes, Extremely
May 10, 2011 8:16 AM
17
very knowledgeable and patient made the Gass fun
May 9, 2011 4:55 PM
18
excellent!
Apr 18, 2011 7:42 AM
19
folks were very friendly _
Jan 27, 2011 3:01 PM
—
Q7.
—Both — i— -
Did the Instructor I Tour Host meet the program objective?
1
We returned at 7:30pm-Not 6:30pm as planned
Jun 28, 2011 5:06 PM
2
1 suppose- Gass was too slow for me, I did not attend the second class
Jun 6, 2011 12:12 PM
3
Somewhat
Jun 6, 2011 10:43 AM
4
yes, I learned alot
May 23, 2011 12:24 PM
5
yes, fun & good exercise
May 10, 2011 3:15 PM
6
Yes, and More
May 10, 2011 8`16 AM
7
_ _
yes he also provided a good mix of appropriate level music and history of
May 9, 2011 4:55 PM
instrument sources for finding more music and supplies, etc.
08. Would you take this program or a similar program again?
1 Yes. PLEASE keep doing these day tripsl fun. would love to do more of the
baseball & wine trips (since someone else does the driving...) How about
Sunday day trips to the Pasadena swap meet ? it meets 2nd sunday of the
month at the rosebowl.
2 Yes, if it were an advance Gass- for professionals, would be the only way
3 yes, However a little expensive for 2 people
4 yes, I am a repeat customer!
5 at he Artisian Studio in Old Town
6 Yes, Definitely
7 yes need a follow up class
Jun 26, 2011 10:17 AM
Jun 6, 2011 12:12 PM
Jun 6, 2011 11:39 AM
May 23, 2011 12:28 PM
May 10, 2011 8:20 AM
May 10, 2011 8:16 AM
May 9, 2011 4:55 PM
r-
09. Is there anything else we should know about the program?
1 Thank you for doing these! keep doing the baseball trips & the wine tripsM (and Jul 17, 2011 12:25 AM
t29. Is there anything else we should know about the program?
i'm glad on the bus trips that you DONT have us sing or play bingo ... lets us read
or relax on the way back)
2 Computers Gasses were taught on the 2003 format. 2010 would have been
better.
3 Great value
_- 4 - -- Excellent value
5 Isabel does a terrific job with the mix of people she has in the rooming workout.
6 Would have been helpful to have known the shorter route to our gate.
7 Very enjoyable. The guides were very friendly and took lots of care in arranging
the tour and ensuring our comfort.
Jul 6, 2011 6:44 PM
Jun 28,22011 5:16 PM
Jun 28, 2011 5:06 PM
Jun 27, 2011 2:32 PM
Jun 26, 2011 1:38 PM
Jun 26, 2011 11:27 AM
8 the best wine stops are Wilson and South Coast... they have the best selection, Jun 26, 2011 10:17 AM
they are the most generous. (Thomton - not so good. hot & crowded)
9 Keep it going, the Joe was AMAZING. Jun 14, 2011 8:37 PM
10 Mimi David is Great! Jun 6, 2011 11:53 AM
11 No Jun 3, 2011 2:05 PM
�
12 no
13 room needs to be set up -not by students/instruotor!
14 Its great
15 no
23
Steve Jacobs did an excellent job.
no
Great Class please continue it.
No
too short! nees more time more weeks of Gass
small class was very helpful
May 24, 2011 3:34 PM
May 24, 2011 11:49 AM
May 24, 2011 11:46 AM
May 23, 2011 12:17 PM
-.__-_--- - J May 11, 2011 1:10 PM
The class could be a little more "structured" and could benefit from a lesson
plan. More than 3 Gasses in a session would also help
I think the general concensus of the Gass was that we'd like to see more
demonstrations of brush techniques but the instructor was receptive and said he
would incorporate that into the next Gass, which I am taking.
24 Enjoyed it very much. Can't wart to continue with the next session.
25 Kathy is more than knowledgeable in her field. She instills great confidence in
May 10, 2011 3:16 PM
May 10, 2011 3:12 PM
May 10, 2011 8:20 AM
May 9, 2011 4:55 PM
May 9, 2011 1:52 PM
May 5, 2011 4:30 PM
Apr 21, 2011 4:42 PM
Apr 20, 2011 11:24 AM
Apr 13, 2011 3:27 PM
M.
Q9. Is there anything else we should know about the program?
her students. The Gass met and then exceeded my expectations.
26 Great Orginisation Jan 24, 2011 10:52 AM
27 The flyer needed more info: re dress/bring binoculars/meals & gratuity not Aug 17, 20101:09 PM
included/coolers not allowed inside.
012. Do you have any other suggestions for new programs you would like to see the Community Services offer?
1 Thank you caroline & Dillon ! (was Tustin out of town for this trip ??) k flood 1 Jul 17, 2011 12:25 AM
LQ resident
2 Please offer Advanced computer classes in Word, Excel with 2010 format. Jul 6, 2011 6:" PM
3 Foodservice at Cafe was extremely slow. We aited 40min in line just to order, Jun 28, 2011 5:16 PMs
then another 20+ min. to get our food. This is after pre -ordering by completing a
form.
4 Broadway Cafe unable to handle bus load of customers. Offer alternatives in the Jun 28, 2011 5:06 PM
future
5 Day trip to the Outlet Mall near the San Diego/Mexico border
_ . 6 - Not at this time.
7 thanks for doing these! lots of fun. k flood / la quinta
13
14
15
16
17
�18
19
- -20
More advance computer Gasses- taught on Windows 7
No
no
Advanced Bridge
Keep in going
Gourmet Cooking
Great Teacher
More Gasses the middle of the week
More acrylic class
CPR & First Aid Classes!!!!
More acrylic painting Gasses
no
Don't schedule luncheons during ur Gass time. May 18th now June 16th
- -+Jun 26, 2011 1:38 PM
Jun 26, 2011 11:27 AM
Jun 26, 2011 10:17 AM
Jun 6_ 2011 12:12 PM
Jun 6, 2011 12:08 PM
Jun 6, 2011 12:06 PM
Jun 6, 2011 11:55 AM
Jun 6, 2011 11:53 AM
Jun 6, 2011 11:32 AM
Jun 6, 2011 10:40 AM
Jun 3, 2011 2:09 PM
Jun 3, 2011 2:06 PM
Jun 3, 2011 2:05 PM
Jun 3,22011 2.03 PM
May 24, 2011 3:34 PM
May 24, 2011 3:19 PM
m
Q12. Do you have any other suggestions for new programs you would like to see the Community Services offer?
21
more tat chi Permanent disk golf location
May 24, 2011 11:49 AM
22
none
May 24, 2011 11:46 AM
23
not at this time
May 23, 2011 12:24 PM
24
zumba class
May 10, 2011 3:19 PM
25
no
May 10, 2011 3:16 PM
26
West Coast Swing
May 10, 2011 3:12 PM
27
No
May 10, 2011 8:20 AM
28
29
30
31
32
on -going ukuelel classes LQ community services is the best I've seen keep up
the good work! possibly some disc golf classes. Definitely a permanent disc golf
cours In I.Q. We have to drive all over to find one with available hours. Go look at
Prado Park in Chino/Chino Hills for good example of open and available. One in
Palm Desert competes unfavorably with soccer. Also, on going parting classes
for acrylic landscape painting, possibly some otil painting classes.
class sessions should be longer, 3 classes aren't enough
Cordine Camera sequence to Digital 3
art courses for ages 15-17, basic photography (how to take a well -composed,
interesting photo), How to Use a Pottery Wheel, How to Knit/Crochet, Sewing
class for beginners, Flex ball exercise course, Toning with free weights,
more painting classes, such as oil painting
May 9, 2011 4:55 PM
May 5, 2011 4:30 PM
May 4, 2011 11:49 AM
Apr 21, 2011 4:42 PM
Apr 20, 2011 11:24 AM
33 Possibly to have the language class during the day as well. I was interested in Apr 13, 2011 3:27 PM
the Italian class but the time (evening) was inconvenient for me.
34 Do you plan trips out of State or out of Country and if so I would like information. Jan 27, 2011 3:01 PM
35 Not at this time. Jan 24, 2011 10:52 AM
36 Different Museums located around So CA; Long Beach Queen Mary, San Diego Aug 17, 20101:09 PM
Old Town..
70
PROGRAMS
June-10
May-10
April-10
Mar40
Feb-10
Jan40
Dec-08
Nov-09
Oct-09
Aug-08
July-09
Leiwre Classes
91
124
142
103
121
101
78
122
175
159
77
144
*Special Events
i39891
387
436
4260
50
415
90
1330
480
500
30
565
252
Fitness Center
668
732
578
871
858
824
599
652
866
764
539
582
Adult Sports/Open G
447
356
349
592
415
537
478
250
227
242
436
502
SeniorCeriter
941
1345
1680
1547
1850
1761
1508
1573
1437839
843971
TOTAL
I
2534
2893
7009
3163
3658
5313
S S
30
3205
2
2480
2457
♦• 1,
. Ir
11
11
-11
W:m
EFT"I
Ir1
r1
JI
11
61
11
rr--
• ••
�������
it
it
ir���
FACILim PARK RENTALS
•
rr
rr
rr
�
•r
rr
er
rr
®' '
rr
�
rr
�'.
.
TOTAL PROGRAMS 106037 5040 6821 11314 25475 7 6758 8686 11572 7, 1 8175 4757 4578
senior center P mms
Senior Activities
12281 1
7921
1017F
12381
11471
12081
12191
12971
10321
12
705
655
818
SeniorLeiwre Classes
4014..
149
328
442
400
642
542
211
541
4
284
134
188
153
871
TOTAL
18285
941
1545
11
15081
15731
14371
8391
MZI
Senior center Free Services
3991
1 3061
3131
322
405
238
238
305
376
371
317
395
Senior Services
3133
203
273
1.405
332
271
326
224
201
209
465
333
170
126
rurdeerHours
T
7124
1 50915851
7311
DIIJI
741
4§Zl
439
2M"8411
7041
43ZL
521
71
Fiscal Year
PROGRAMS
20102011
TOTALS;
Jurre-11
May-1
APril-11
7Mr=-llJ,,4i
Oec-10
Nov40
Oct-10
Sep-10
A -10
Jul -10
Leisure Classes
1512.
179
128
178
167
122
107
60
140
167
110
61
93
Special Events
8933
412
345
4425
70
85
990
200
1015
287
744
360
Fitness Center
- 7145
461
604
550
756
6071
664
458
649
645
658
53 I
554
Adult S orts/O n G m
-594
681
SW
547
712
304
445
339
241
336
249
575
633
Senior Center
14581-
767
1189
1515
1409
1587
1521
1078
1271
1680
1057
770
TOTAL
98118`:
2500
3151
7211
3114
2620
2822
2925
2501
3843
2361
Z889
377
2377
[IrToMMIM I .
�
or
ml
.rr
-rr
.rr
orr
rr
ra
rrNIUENow-
e
• .. . .
:IMME21mbamorrom
mwpq
mppoi
010
ENOOKEEIM
"
ME0
11
FACILITYIPARK RENTALS
owyl
111111111MIMME
",]OEM
mom
rrMCD
[a.-I
MIEDOMMEMaNKE
Elm_��
ollm
TOTAL PR RAMS 95727 4114 8085 10708 28252 8307 5488 5998 77B 7934 8338 4778 3958
Senior Center Free Services
3822
264
264
318
251
337
276
ZO8
211
386
347
519
441
Senior Services
!Volunteer Hours
-3101
270
200
322
337
353
260
316
249
269
170
162
193
A
TOTAL
0923
M
464
640
8
880
538
524
460
855
17
881
72
DEPARTMENT REPORT: 1
•/ � o D
cFM OF
TO: Community Services Commission
FROM: Edie Hylton, Community Services Director,I&
DATE: September 12, 2011
SUBJECT: Community Services Department Report for June 2011
Upcoming events of the Community Services Department for August 2011:
Aquatics Adult Lap Swim, Pool
Swim Meets, Pool
Free Swim Night, Pool
Open/Recreational Swim, Pool
Morning/Evening Swim Lessons, Pool
Computers Intro to MS Outlook, Senior Center
Use a Digital Camera, Senior Center
Excursions Fun in Huntington Beach
Exercise & Fitness *Morning Workout
*Mat Pilates
*Core Stability Ball
W.E.L.L. Morning Walks, Civic Center Campus
Tai Chi Chuan/Qi Gong, Fitness Center
Yoga AM, Library
Yoga PM, Museum
Jazzercise, Senior Center
Zumba, Senior Center
Free Programs *Quilters
*Woodcarvers
Leisure Enrichment Hawaiian Culture & Hula (9-13 yrs; 14 & up), Senior Center
Martial Arts Karate/ Taekwondo, Senior Center
Special Events *Annual Back to School Luncheon
Moonlight Movies, Old Town
73
Special Interest *Mature Driver
Sports
Summer Golf Tour Desert Willow, Fire Cliff Course
Marriott's Shadow Ridge
Eagle Falls Golf Course
Classic Club at Palm Desert
Tour Banquet, Bellatrix Restaurant at Classic Club
*Senior Center class or activity
74
Community Services Department
Attendance Report for the Month of June 2011
Summary Sheet
Program 2011 2010 Variance Sessions Per Month
2011 2010
Leisure Classes
179
91
88
86
77
Special Events
412
387
25
3
5
Sports
681
447
234
23
24
Fitness Center
461
668
-207
26
26
Senior Center
767
941
-174
73
86
Total
2,500
2,534
-34
211
218
Senior Services
Senior Center
264
306
-42
10
16
Total
264
306
-42
10
16
Sports User Groups
La Quinta Park Use
"SO
100
200
-100
13
13
LQ Sports & Youth
100
0
100
211
0
C.V. Revolution
25
0
25
3
0
Sports Complex
LQ Sports & Youth
200
300
-100
18
26
LQ Insanity
25
0
25
14
0
Facility/Park Rentals
Senior Center
Private Pa
01
0
0
0
0
(Sunday Church
300
750
-450
41
8
Museum
Meeting Room
0
0
0
0
0
Library
Classroom
350
150
200
7
3
Civic Center Campus
Private Pa
0
50
-50
0
1
Park Rentals
La Quinta Park
200
200
0
4
4
Fritz Burns Park
50
50
0
1
1
Total
1,350
1,700
-350
85
56
Total Pro rams
4,114
4,540
-426
306
296
Volunteer Hours
Senior Center
270
203
67
Total Volunteer Hours
270
203
67
75
Community Services Program Report for June 2011
2011 2010 2011 2010
Participants
Participants
Variance
Meetings
Meetings
Leisure Classes
Acrylic Painting
10
2
8
3
4
Dance And Cheer
8
0
8
4
0
Microsoft Excel
10
0
10
4
0
Computers - Inter.
6
0
6
5
0
MS Outlook
6
0
6
1
0
Tai Chi Chuan
41
6
-2
9
5
Zumba
101
23
-13
9
9
Yoga - Mornin
8
7
1
4
4
Yoga - Evening
10
0
10
4
0
Ballet/ Tap 4- 6
5
0
5
1
0
Karate/ Taekwondo 4- 8
23
0
23
9
0
Karate/ Taekwondo 8 - 11
36
0
36
9
0
Karate/ Taekwondo 11 & up
15
0
15
9
0
Self Defense
1 10
0
10
1
0
Jazzercise
121
12
0
7
13
Body Sculpting/ Core Workout
1 61
6
0
7
9
Totals
1 1791
56
123
86
44
2011 2010 2011 2010
Participants
Participants
Variance
Meetings
Meetings
Special Events
Moonlight Movie @ Old Town
300
235
65
1
1
Dodgers Game Excursion
56
0
56
1
0
My Fair Lady Excursion
56
0
56
1
0
Totals
412
235
177
3
1
2011 2010 2011 2010
Participants
Participants
Variance
I Meetings
Meetings
Sports & Fitness
Fitness Center
461
668
-207
26
26
Open Gym Basketball
400
348
52
13
19
Open Gym Volleyball
80
69
11
5
4
W.E.L.L. Walking Club
8
0
8
1
0
Golf Tour, Golf Club at La Quinta
45
41
4
1
1
Golf Tour, Rancho Mirage C.C.
1 481
01
48
11
0
Golf Tour, Escena Golf Club
49
40
9
1
1
Golf Tour, Shadow Hills Golf Club
51
39
12
1
1
Totals
1 11421
1205
-631
49
52
community Services Totals 1 1,7331 1,4961 237 1381 97
i•L
Monthly Revenue Report for June 2011
Monthly Revenue - Facility Rentals 2011 2010 Variance
Libra
$
$
$
Museum
$
$
$
Senior Center *
$
900.00
$
2,437.50
$
1,537.50
Parks
$
210.00
$
200.00
$
10.00
Sports Fields
$
395.00
$
480.00
$
85.00
Monthly Facility Revenue
$
1,505.00
$
3,117.50
$
1,612.50
Monthly Revenue
Senior Center
$
2,131.00
$
2,204.50
$
73.50
Community Services
$
6,769.00
$
2,966.00
$
3,803.00
La Quinta Resident Cards
$
4,060.00
$
7,080.00
$
3,020.00
Fitness Cards
$
2,305.00
$
825.00
$
1,480.00
Total Revenue
$
15,265.00
$
13,075.50
$
2,189.50
Revenue Year to Date
Facility Revenue
$
50,968.50
$
63,493.00
$
12,524.50
Senior Center **
$
53,521.50
$
73,830.00
$
20,308.50
Community Services
$
64,595.00
$
51,138.50
$
13,456.50
La Quinta Resident Cards
$
88,815.00
$
42,450.00
$
46,365.00
Fitness Cards
$
9,325.00
$
7,570.00
$
1,755.00
Total Revenue to Date
$ 267,225.00
$ 238,481.50
$
28,743.50
* Decrease in revenue due to loss of church user group.
** In 2010, the City received a $10,000 donation from David Orme's Trust which was used
to update the Senior Center computer lab.
77
Senior Center Attendance
Senior Center Program Report for June 2011
Participation
Participation
Variance
Meetings
Meetings
2011
2010
20
2010
Senior Activities
ACBL 2 99ers*
124
196
-72
4
5
Bdd e, Social/Pa
209
358
-149
16
15
Monthly Birthday Party
50
45
5
1
1
Monthly Luncheon Hawaiian Luau
88
97
-9
1
1
Movie Time
631
56
71
5
4
Putting Action
18
22
4
4
5
Senior Activity Total
552
774
-222
31
31
Senior Leisure Classes
Acrylic Landscape Painting
7
0
7
1
0
Exercise
40
31
9
12
13
Mat Pilates
15
7
8
4
5
Quilters
49
29
20
5
4
Sketch/Draw
12
8
4
3
4
Ukulele Players
70
46
24
8
6
Watercolor
7
10
-3
3
2
Yoga for Health
9
4
5
4
4
Yoga for Seniors
6
0
6
2
0
Senior Leisure Classes Total
215
135
80
42
38
TOTAL SENIOR PROGRAMS
767
909
-142
73
69
Senior Services
Cool Center
54
22
32
13
9
FIND
159
241
-82
4
4
HICAP
6
4
2
2
2
Legal Consultation
7
5
21
1
1
LIHEAP
9
11
-2
1
2
Notary/Financial Consults
2
0
0
2
0
Volunteers
27
27
0
n/a
n/a
TOTAL SENIOR SERVICES
264
310
-80
10
9
SENIOR CENTER TOTAL
10311
1219
-222
63
78
* New ACBL Bridge group - This group Is smaller than the original ACBL group.
Parks Activities Updates
For June 2011
The slide at Velasco Park has been replaced. The new slide is blue and is
more durable and resistant to graffiti and vandalism.
Two playground spin cups that are located at La Quinta Park Playground and
the Fritz Burns Park Playground were vandalized. These two features are
being replaced by the manufacturer at no cost to the City.
A couple of concrete panels and curb sections around the playground were
replaced at Monticello Park. Some of the mature mesquite trees had started
lifting a couple of the sidewalk panels. Instead of removing the trees, it was
determined to replace small sections of concrete. Monticello Park does not
have any shade structures and the mature trees provide needed shade for
the enjoyment of the facility. Monticello Park is located on Monticello and
Fred Waring Drive, one block west of Jefferson Street.
The interactive water feature at La Quinta Park now operates from 9 a.m. to
9 p.m. The operation was extended from 7 p.m. because of the longer
daylight hours and higher temperatures. The water feature is very popular
and is used continuously throughout the day.
Additional safety surfacing material was added to the playground areas at
Monticello Park, La Quinta Park, and Desert Pride Park. Each month, staff
monitors the amount of material that is in the playgrounds. Every couple of
years, it is necessary to order additional safety material to insure the safety
surface remains above the minimum levels.
The City has changed suppliers for dog bags and dog bag dispensers. Due
to the increased popularity of dog companionship and usage at the three City
dog parks, costs for the dog bags have increased substantially over the past
two years.
79
DEPARTMENT REPORT: 2
rp�//�T
L01-
CF`y OF TN4'�
TO: Community Services Commission
FROM: Edie Hylton, Community Services Directo
DATE: September 12, 2011
SUBJECT: Community Services Department Report for July 2011
Upcoming events of the Community Services Department for September 2011:
Computers *Basic Computer
*Basic Internet and Email
Adobe Photoshop Elements, Senior Center
Intro to MS Outlook, Senior Center
Use a Digital Camera, Senior Center
Dance *Beginning Tap Class
*Swing/Latin Fusion
Hip Hop, LQHS
Dance, Play, & Pretend, LQHS
Beginning Ballet (5-10 yrs.), LQHS
Ballet/Tap (4-6 & 7-10 yrs.), LQHS
Jazz/ Hip Hop (3-5 yrs.), Fitness Center
Pre -Ballet/ Jazz (3-5 yrs.), Fitness Center
Hawaiian Dance (14 yrs. & up), Senior Center
Dance & Cheer (6-9 yrs.), LQHS
Performance, Rhythm & Tap (18 yrs. & up), LQHS
Excursions Museums Galore Los Angeles
Exercise & Fitness *Morning Workout
*Mat Pilates
W.E.L.L. Morning Walks, Civic Center Campus
Adult Walks, Fred Wolff Bear Creek Nature Preserve
Kids in Motion, La Quinta High School
Core Strengthen Class, Senior Center
Yoga AM, Library
Yoga PM, Museum
Jazzercise, Senior Center
Zumba, Senior Center
M
Free Programs *Quilters
Leisure Enrichment Italian for Everyone, Senior Center
Expressive Landscape in Acrylic, Senior Center
Martial Arts Karate/ Taekwondo, Senior Center
Music Beginning Guitar, Senior Center
Rock Solo Class, Senior Center
Special Events *Cruise Cuisine Luncheon
Moonlight Movies, Old Town
Special Interest *Beginning Sculpture
*Expressive Landscapes in Acrylic
*Basic Drawing
Sports Y Rookies
Open Gym Basketball & Volleyball
*Senior Center class or activity
Program
Community Services Department
Attendance Report for the Month of July 2011
Summary Sheet
2011 2010 Variance Sessions Per Month
2011 2010
Leisure Classes
142
93
49
75
57
Special Events
432
360
72
3
2
Sports
681
633
48
21
22
Senior Center
708
737
-29
59
71
Total
1,963
1,823
140
158
152
Senior Services
Senior Center
429
441
-12
10
13
Total
429
441
-12
10
13
Sports User Groups
La Quinta Park Use
AYSO
NO LA QUINTA PARK
LQ Sports & Youth
FIELD USAGE DUE TO SUMMER
C.V. Revolution
FIELD REHABILITATION
Sports Complex
LQ Sports & Youth
100
100
0
17
19
LQ Insanity
25
0
25
8
0
Facility/Park Rentals
Senior Center
Private Part
0
0
0
0
0
(Sunday Church
375
600
-225
5
8
Museum
Meeting Room
0
60
-60
0
1
Library
Classroom
360
180
180
6
3
Civic Center Campus
Private Part
0
0
0
0
0
Park Rentals
La Quinta Park
200
200
0
4
4
Fritz Burns Park
0
0
0
0
0
Total
1,060
1,140
-80
40
35
Total Programs
3,452
3,404
48
208
200
Vnlunfenr Hours
Senior Center
1 3421
1931
149
Total Volunteer Hours
1 3421
1931
149
Community Services Program Report for July 2011
2011 2010 2011 2010
Participants
I Participants
Variance
Meetings
Meetings
Leisure Classes
Acrylic Painting
4
3
1
4
3
Ballet/ Tap 4- 6
5
0
5
3
0
Dance And Cheer
3
0
3
4
0
Tai Chi Chuan
3
5
-2
7
8
Zumba
13
22
-91
8
9
Yoga - Morning
7
8
-1
41
4
Yoga - Evening
31
0
3
4
0
Guitar - Be .
4
9
-5
2
3
Karate/ Taekwondo 4- 8
26
0
26
7
0
Karate/ Taekwondo 8 -11
21
0
21
7
0
Karate/ Taekwondo 11 & up
22
0
22
7
0
Self Defense
7
0
7
1
0
Beg. Ballet
3
0
3
4
0
Dance, Play, & Pretend
3
0
3
4
0
Jazzercise
1?1
13
-1
8
8
Body Sculpting/ Core Workout
6
0
6
1
0
Totals
1 11421
60
82
75
35
2011 2010 2011 2010
Participants
Participants
Variance
I Meetings
Meetings
Special Events
Moonlight Movie @ Old Town
200
300
-100
1
1
Padres Game Excursion
32
0
32
1
0
Fitness Center Grand Opening
200
0
200
1
0
Totals
432
300
132
3
1
2011 2010 2011 2010
Participants
Participants
Variance I
Meetings
Meetings
Sports
Open Gym Basketball
376
380
-4
11
12
Open Gym Volleyball
74
86
-12
4
5
W.E.L.L. Walking Club
7
0
7
1
0
Golf Tour, Westin Mission Hills
52
31
21
1
1
Golf Tour, Indian Wells Golf Resort
48
36
12
1
1
Golf Tour, Heritage Palms
1 411
01
41
11
0
Golf Tour, Indian Springs Golf Club
1 Ill
01i
1
0
Golf Tour, SilverRock
42
29
13
1
1 1
Totals
1 6811
5621
1191
21
--
lCommunity Services Totals 1,2551 9221 3331 99 56
83
Monthly Revenue Report for July 2011
Monthly Revenue - Facility Rentals 2011 2010 Variance
Libra
$
100.00
$
$
100.00
Museum
$
-
$
$
-
Senior Center *
$
1,237.50
$
2,362.50
$
1,125.00
Parks
$
260.00
$
210.00
$
50.00
Sports Fields
$
209.50
$
-
$
209.50
Monthly Facility Revenue
$
1,807.00
$
2,572.50
$
765.50
Monthly Revenue
Senior Center
1 $
1,444.00
$
1,143.50
$
300.50
Community Services
$
5,635.00
$
4,448.00
$
1,187.00
La Quinta Resident Cards
$
3,010.00
$
2,240.00 •
$
770.00
Fitness Cards
$
1,236.00
$
450.00
$
785.00
Total Revenue
$
11,324.00
$
8,281.50
$
3,042.60
Revenue Year to Date
Facility Revenue
$
1,807.00
$
2,572.50
$
765.50
Senior Center
$
1,444.00
$
1,143.50
$
300.50
Community Services
$
5,635.00
$
4,448.00
$
1,187.00
La Quinta Resident Cards
$
3,010.00
$
2,240.00
$
770.00
Fitness Cards
$
1,235.00
$
450.00
$
785.00
Total Revenue to Date
$
13,131.00
$
10,854.00
$
2,277.00
* Decrease in revenue due to loss of church user group.
Do
Senior Center Attendance
Senior Center Program Report for July 2011
Participation
Participation
Variance
Meetings
Meetings
2011
2610
2011
2010
Senior Activities
ACBL 2 99ers*
122
119
3
4
4
Bridge, Social/Pa
225
263
-38
14
13
Monthly Birthday Party
50
43
7
1
1
Monthly Luncheon Patriot's Luncheon
108
96
12
1
1
Movie Time
44
64
-201
4
5
Senior Activity Total
549
585
-36
24
24
Senior Leisure Classes
Exercise
39
25
14
12
12
Mat Pilates
12
6
6
12
12
Quilters
34
29
5
4
5
Swing Latin Fusion
6
0
6
3
0
Ukulele Players
68
40
28
4
6
Senior Leisure Classes Total
159
100
59
35
35
TOTAL SENIOR PROGRAMS
708
685
23
59
59
Senior Services
Cool Center
61
90
-29
14
21
FIND
221
247
-261
5
5
Legal Consultation
5
6
-1
1
1
LIHEAP
21
31
-10
1
2
Notary/Financial Consults/Lobby
4
0
4
3
0
Volunteers
117
26
91
n/a
n/a
TOTAL SENIOR SERVICES
a29
400
58
10
6
SENIOR CENTER TOTAL
11371
1085
et
69
67
Parks Activities Updates for July 2011
The sports fields at La Quinta Park and the Sports Complex were aerated and
top dressed this month. Each summer, the fields are closed to condition and
prepare the turf for the Fall use by the soccer, baseball, and football
associations. The purpose of aeration is to relieve soil compaction which
allows the turf grass to get the proper amount of air and nutrients in the soil.
Top dressing is a practice of adding new sand to level the field surface,
relieve compaction, and improve drainage.
Vintage Landscape, Desert Sands Unified School District, and City staff are
working together to improve the baseball infields at the Sports Complex.
Currently, there is turf along the outside of the first and third base lines in
the infields. This infield turf is uneven and difficult to maintain. The
landscapers and school staff are working together to remove the infield
irrigation and turf. Once the infield turf is removed, the areas will be filled -in
with additional infield material which will provide a more level playing
surface.
Improvements continue to be made at the Fritz Burns Dog Park. A bottom
rail was installed below the fence of the small dog section to prevent small
dogs from being able to pass under the fence. New gate latches were
installed that meet ADA standards as well as spring loaded hinges that
provide self -closing gates. The fence was repainted and new shade canvas
was installed over the two existing shade structures. Two more shade
structures will be placed along with additional benches and new drinking
fountains for each section.
m
La Quints Community Fitness Center Counts for July 2011
Memberships Sapphires Diamonds
Walk-ins Daily
Day
Rubys Sold
Daily Counts
Sold Sold Sold
Sold Totals
FP�� �
ii il1 r'-3:,§{_i :�u ����� i�"r-� } �l :m ush:irti .P'x ,"�
3r..x• r�,p �4 � iY: ;id th�}i'x. ;" � V
0
2�yy
:f'� t "
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yut `-G`3''-tT:�-ur.m i :: 0 -
n,'tll. ,
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x"H NINNOlfi
4
:0 t
6
'0
1' da et°i S } vlr.l
rIRI el i ( 49
8
t •F ,+� av "*' L....}.c>, £'�yy.4 u;,t �+s'?,�T'
}`k ti., i��, �4 'xt ;; "- t a
I d:2'� w,
.: ki�:�;su §._ u . ':'� ,� ,x '?.''`�di'
} I{, �T95
10
a
12
25 2 1
82 "I'lo
Jf.
y
118'.
14
1 15 2 1 1 1
1 72 `92
!?' 'ter: . E ` `is�':. ,..; ._..:4..I}. w?',.:...:.,
n , `Fi rT`}d.. �I„itis ;`_ , 1,12..'..
16
6
30
�:.
it,
t'+3: ?'
.. _?`s .: ,. ...rfi: ..' .}v,...t...'�... ,:. _ i }R. .i.,.. •':, rV
18
49
4 134 J87"
20
22 4
3 162 1$1 ;
ME
22
17
2 1 116 136
v n£7R
�i,,
:
t,
_
VJ,
24
0
j
26
17 1
5 131 ;t 64-
a
.
28
12 4
3 157 17y''
iss
'. 9✓. q4�^k' b .,..,' .: f t ;
�.R.:':4.'1: "ii i'F ? I d d
,.. :. . 3? ti..'3i
_ .167
30
4
8 65 77
PAN
HIMN hi
-..:
I'M
r"
..;, !,� ICI r. , _ .4: �?e `p W R °i,j, u,,,h •.s'�i
y `u+. e{:.:.._t � . , .a}
S
The Gems symbolize the Wellness System Fees
Ruby Level = $50.00
Self -Directed Program; One Year -Key Use
Sapphire Level = $115.00
All Ruby Level Benefits; Pre -Fitness Assessment Test; Custom Designed Program by Personal
Training Staff; Post -Fitness Assessment Test
Diamond Level = $296.00
All Ruby and Sapphire Level Benefits; Three Additional Personal Training Sessions
• Members Sold is the # of memberships sold that day.
• Walk-ins are people without membership cards that are paying a daily $5 fee.
• Daily counts are the # of Members coming into the center that have had their membership cards
scanned by us.
• The totals at the end of each row is the total of all of the above transactions for the day.
EI N
DEPARTMENT REPORT: 3
TO: Community Services Commission
FROM: Edie Hylton, Community Services Director
DATE: September 12, 2011
SUBJECT: Community Services Department Report for August 2011
Upcoming events of the Community Services Department for October 201 1:
Computers *Use a Digital Camera
*Basic Microsoft Word
*Intermediate Internet & Email
Adobe Photoshop Elements, Senior Center
Play with PowerPoint, Senior Center
Dance *Beginning Tap Class
*Swing/Latin Fusion
Hip Hop, LQHS
Dance, Play, & Pretend, LQHS
Beginning Ballet (5-10 yrs.), LQHS
Ballet/Tap (4-6 & 7-10 yrs.), LQHS
Jazz/ Hip Hop (3-5 yrs.), Fitness Center
Pre -Ballet/ Jazz (3-5 yrs.), Fitness Center
Hawaiian Dance (14 yrs. & up), Senior Center
Dance & Cheer (6-9 yrs.), LQHS
Performance, Rhythm & Tap (18 yrs. & up), LQHS
Exercise & Fitness *Morning Workout
*Mat Pilates
*Yoga for Health
*Chair Yoga
*Tai Chi Chuan/Qi Gong
W.E.L.L. Morning Walks, Civic Center Campus
Adult Walks, Fred Wolff Bear Creek Nature Preserve
Kids in Motion, La Quinta High School
Total Body Workout, Senior Center
Yoga AM, Library
Yoga PM, Museum
Jazzercise, Senior Center
Zumba, Senior Center
Free Programs *Quilters
*Woodcarvers
Leisure Enrichment Italian for Everyone, Senior Center
Expressive Landscape in Acrylic, Senior Center
Martial Arts Karate/ Taekwondo, Senior Center
Music Beginning Guitar, Senior Center
Second Level Guitar, Senior Center
Rock Solo Class, Senior Center
Special Events *Halloween Luncheon
*Wellness Connection
*Annual Health Fair
Halloween Carnival
Moonlight Movies, Old Town
Special Interest *Beginning Bridge
*Dog Training
*Hooked on Loops
*Beginning Sculpture
*Expressive Landscapes in Acrylic
*Basic Drawing
Sports Disc Golf Tournament
Open Gym Basketball & Volleyball
*Senior Center class or activity
m
Community Services Department
Attendance Report for the Month of August 2011
Summary Sheet
Program 2011 2010 Variance Sessions Per Month
2011 2010
Leisure Classes
126
61
65
67
30
Special Events
250
744
-494
3
4
Sports
564
575
-11
24
22
Senior Center
755
770
-15
69
71
Total
1,695
2,150
-456
163
127
Senior Services
Senior Center
374
419
-45
12
14
Total
374
419
-45
12
14
Sports User Groups
La Quinta Park Use
AYSO
180
170
10
6
6
Sports Complex
LQ Sports & Youth
75
60
151
22
18
Facility/Park Rentals
Senior Center
Private Pa
100
300
-200
1
2
(Sunday Church
300
750
-450
4
10
Museum
Meeting Room
01
60
-60
01
1
Library
Classroom
60
180
-120
1
3
Civic Center Campus
Private Pa
0
0
0
0
0
Park Rentals
La Quints Park
100
50
50
2
1
Fritz Burns Park
0
0
0
0
0
Total
i 815i
1,570
-7651
36
41
Total Programs
1 2,8841
4,139
-1,2561
2111
182
Volunteer Hours
Senior Centere
121
162
-41
Total Volunter Hours
121
162
-41
* 400 people attended Safety Fun Fair in 2010; did not offer the event this year.
" 2 church groups met at Senior Center in 2010; only 1 church group this year.
m
Community Services Program Report for August 2011
2011 2010 2011 2010
Participants
Participants
Variance
Meetings
Meetings
Leisure Classes
Guitar - Beg.
4
3
1
3
3
Zumba
10
15
-5
9
6
Yoga - Morning
8
9
-1
4
3
Yoga - Evening
3
0
3
4
0
Dance And Cheer
3
0
3
4
0
Digital Camera
31
0
3
3
0
Karate/ Taekwondo 4 - 8
25
0
25
10
0
Karate/ Taekwondo 8 - 11
28
0
28
10
0
Karate/ Taekwondo 11 & up
23
0
23
10
0
Self Defense
7
0
7
1
0
Jazzercise
12
13
-1
9
9
Totals
126
40
86
671
21
2011 2010 2011 2010
Participants
Participants
Variance
I Meetings
Meetings
Special Events
Moonlight Movie @ Old Town
150
250
-100
1
1
Huntington Beach Excursion
50
0
50
1
0
Summer Golf Tour Banquet
50
52
-2
1
1
Totals
250
302
-52
3
2
2011 2010 2011 2010
Participants
Participants
Variance
I Meetings
Meetings
Sports
Open Gym Basketball
328
368
-40
15
14
Open Gym Volleyball
59
79
-20
4
4
W.E.L.L. Walking Club
4
0
4
1
0
Golf Tour, Desert Willow
45
27
18
1
1
Golf Tour, Mardott's Shadow Ride
34
29
5
1
1
Golf Tour, Ea le Falls
46
36
10
1
1
Golf Tour, Classic Club
1 481
36
12
1
1
Totals
1 5641
575
.111
24
22
lCommunity Services Totals 1 9401 9171 23 941 45
91
Monthly Revenue Report for August 2011
Monthly Revenue - Facility Rentals 2011 2010 Variance
Libra
$
-
$
-
$
Museum
$
-
$
75.00
$
75.00
Senior Center
$
1,240.00
$
3,850.00
$
2,610.00
Parks
$
110.00
$
60.00
$
50.00
Sports Fields
$
120.00
$
200.00
$
80.00
Monthly Facility Revenue
$
1,470.00
$
4,185.00
$
2,715.00
Monthly Revenue
Senior Center
$
2,765.50
$
2,210.00
$
555.50
Community Services **
$
3,775.50
$
5,122.00
$
1,346.50
La Quinta Resident Cards
$
2,380.00
$
2,730.00
$
350.00
Total Revenue
$
8,921.00
$
10,062.00
$
1,141.00
Revenue Year to Date
Facility Revenue
$
3,277.00
1 $
6,757.50
1 $
3,480.50
Senior Center
$
4,209.50
$
3,353.50
$
856.00
Community Services
$
9,410.50
$
9,570.00
$
159.50
La Quinta Resident Cards
$
6,625.00
$
5,420.00
$
1,205.00
Total Revenue to Date
$
23,522.00
$
25,101.00
$
1,579.00
' Decrease in revenue due to loss of church user group.
'* Decrease in revenue due to loss of Pageant of The Masters excursion this year,
cost was $60 per person.
92
Senior Center Attendance
Senior Center Program Report for August 2011
Participation
Participation
Variance
MeMgs
Meetings
20 1
0
Senior Activities
ACBL 2 99ers`
150
161
-11
5
4
Bridge, Social/Party
221
301
-80
19
19
Monthly Birthday Party
48
45
3
1
1
Monthly Luncheon (B&G Luncheon)
108
107
1
1
1
Movie Time
381
39
-11
4
4
Wii Bowling/Golf
9
11
-2
3
4
Senior Activity Total
574
664
-90
33
33
Senior Leisure Classes
Exercise
30
32
-2
14
13
Mat Pilates
15
6
9
14
13
Mature Driver
21
0
1
0
Quilters
40
24
16
4
4
Ukulele Players
75
44
31
3
8
Senior Leisure Classes Total
181
106
54
36
38
TOTAL SENIOR PROGRAMS
766
770
-36
69
71
Senior Services
Cool Center
146
99
47
31
22
FIND
191
212
-21
5
4
HICAP
5
0
5
2
0
Legal Consultation
7
6
1
1
1
LIHEAP
7
21
-14
1
3
Notary/Financial Consults/Lobby/Geriatric
3
0
31
3
0
Volunteers
15
22
-7
n/a
n/a
TOTAL SENIOR SERVICES
374
36o
-33
12
8
SENIOR CENTER TOTAL
1129
1130
-69
81
79
93
Parks Activities Updates
For August 2011
The new dog park rules ordinance took effect on Friday, August 19, 2011.
New signs for the rules were installed at the entrance of all three dog park
facilities.
The lake fountain at the Civic Center Campus was off for two weeks for
servicing. The nozzle is secured by 8 cables that needed to be replaced by a
licensed diver. The fountain has returned to normal operations.
M
The Gems svmbolize the Wellness System Fees
Ruby Level = $50.00
Self -Directed Program; One Year -Key Use
Sapphire Level = $175.00
All Ruby Level Benefits; Pre -Fitness Assessment Test; Custom Designed Program by Personal
Training Staff; Post -Fitness Assessment Test
Diamond Level = $296.00
All Ruby and Sapphire Level Benefits; Three Additional Personal Training Sessions
• Members Sold is the # of memberships sold that day.
• Walk-ins are people without membership cards that are paying a daily 05 fee.
• Daily counts are the # of Members coming into the center that have had their membership cards
scanned by us.
• The totals at the end of each row is the total of all of the above transactions for the day.
95
COMMISSIONER ITEM: 1
COMMUNITY SERVICES COMMISSIONERS MEETINGS & WORK PLAN TASK EVENTS
FISCAL YEAR 2011-2012 ATTENDANCE
Date of Appointment
Term Expires
Sharrell Blakeley
Heather Engel
Kathleen Fitzpatrick
Michele Lawrence16/30/2013
Bob Leidne
7/1/2011
7/1/2010
7/1/2010
7/1/2011
7/1/2011
6/30/2013
6/30/2012
6/30/2012
6/30/2013
July 11, 2011 Meeting
Present
Present
Present
Present
Present
Moonlight Movie
Giants vs Padres Excursion
Wellness Center Grand Opening
X
X
X
X
Patriots Luncheon
X
August 8, 2011 NO MEETING
Moonlight Movie
Huntin ton Beach Excursion
Back to School Pro ram
September 12, 2011 Meeting
Moonlight Movie
Museums Galore Excursion
Walking Equals Long Life Walk
Nature Walk
Cruise Cuisine Luncheon
October 10, 2011 Meeting
Moonlight Movie
Halloween Carnival
Walking Equals Long Life Walk
Nature Walk
Disc Golf Park Tournament
Halloween Luncheon
Wellness Connection
Annual Health Fair
November 14, 2011 Meeting
Moonlight Movie
Veterans Tribute
Walking Equals Long Life Walk
Nature Walk
Thanksgiving Luncheon
December 12, 2011 Meeting
Christmas Tree Lighting
Breakfast with Santa
Shopping @ Cabazon Outlets
Walking Equals Long Life Walk
Nature Walk
Youth Flag Football Tournament
Disc Golf Holiday Tournament
Holida Luncheon
Evenin Dance
M.
COMMISSIONER ITEM: 2
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