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2012 09 10 CSC�` �� yaw CF'y OF �Q� ' COMMUNITY SERVICES COMMISSION AGENDA CITY HALL STUDY SESSION ROOM 78-495 Calle Tampico La Quinta, CA 92253 Regular Meeting Monday September 10 2012 - 5:30 P.M. CALL TO ORDER 1. Pledge of Allegiance 2. Roll Cali PUBLIC COMMENT At this time, members of the public may address the Commission on any matter not listed on the agenda. Please complete a Request to Speak form and limit your comments to three minutes. CONFIRMATION OF AGENDA PRESENTATIONS — None. APPROVAL OF MINUTES 1. July 9, 2012 Minutes CONSENT CALENDAR — None. NOTE: Consent Calendar items are considered to be routine in nature and will be approved by one motion. BUSINESS SESSION 1. Consideration of Commission Meeting Dates 2. Consideration of the 2012/2013 Community Services Marketing Plan STUDY SESSION 1. Discussion of Potential Park and Recreation Collaboration between the City and Desert Recreation District DEPARTMENT REPORTS 1. July 2012 Department Report Community Services Commission Agenda 1 COMMISSIONER ITEMS 1. Report from Commissioners Regarding Meetings Attended 2. Calendar of Monthly Events PUBLIC HEARING — None. ADJOURNMENT A Regular meeting of the Community Services Commission will be held on October 8, 2012, commencing at 5:30 p.m. at the La Quinta Study Session Room, 78-495 Calle Tampico, La Quinta, CA 92253. PUBLIC NOTICES The La Quinta Study Session Room is handicapped accessible. If special equipment is needed for the hearing impaired, please call the Community Services Department at (760) 777-7156, twenty-four (24) hours in advance of the meeting and accommodations will be made. Any writings or documents provided to a majority of the Community Services Commission regarding any item on this agenda will be made available for public inspection at the City Clerk counter at City Hall located at 78-495 Calle Tampico, La Quinta, CA 92253, during normal business hours. 2 Community Services Commission Agenda . APPROVAL OF MINUTES: 1 COMMUNITY SERVICES COMMISSION MINUTES July 9, 2012 CALL TO ORDER A regular meeting of the Community Services Commission was called to order at 5:30 p.m. by Commissioner Fitzpatrick. Commissioner Blakeley led the Pledge of Allegiance. PRESENT: Commissioners Blakeley, Engel, Fitzpatrick, Lawrence, and Leidner STAFF PRESENT: Edie Hylton, Community Services Director; Steve Howlett, Golf & Parks Manager; and Angela Guereque, Senior Secretary PUBLIC COMMENT - None. CONFIRMATION OF AGENDA Motion - It was moved by. Commissioners Leidner/Blakeley to confirm the agenda as submitted. Motion carried unanimously,, PRESENTATIONS -None., 1. Presentation by Sandra Carroll of Hidden Harvest. Director Hylton presented the staff report. Hidden Harvest was founded in 2001 with two specific goals. The first was to provide fresh, healthy, local food for the vast emergency food system that feeds the poor and hungry of the Coachella Valley. The second was to provide a living wage (above minimum wage) for the working poor who clean the produce left in farmers' fields. Hidden Harvest serves over 60 local agencies - FIND, Martha's Village, Coachella Valley Rescue Mission, the Desert AIDS Project - just to name a few, with free produce, including free delivery. Seasons Apartments in La Quinta is one of the locations. Through client agencies and .programs, Hidden Harvest produce reaches nearly 50,000 needy people each month from Desert Hot Springs to Blythe. 3 Produce is purchased during the summer due to the lack of farming. Hidden Harvest offers monthly produce distributions in local schools with high populations of low income students. Parents are notified in advance of the day and time of the distribution; they come to an open air, free produce market on school grounds to select their produce items. Recipes and nutrition information is also included. Over 250 families (and about 2,500 people) are served by each Healthy Food Fair. Hidden Harvest has a budget of grants and private donations. APPROVAL OF MINUTES $550,000 per year budget which is funded by 1. Approval of June 11, 2012 Minutes Motion — It was moved by Commissioners Blakeley/Engel to approve the minutes as submitted. Motion carried unanimously. CONSENT CALENDAR - None. BUSINESS SESSION, 1. Consideration to Elect a Chairperson for the Community Services Commission. Director Hylton presented the staff report. Commissioner Leidner ,nominated Commissioner Blakeley as Chairperson. Commissioner Blakeley nominated . Commissioner Fitzpatrick as Chairperson. Commission voted with the following: Commissioner Blakeley 2, Commissioner Fitzpatrick 3. Motion —It was moved by. Commissioners Lawrence/Leidner to elect Commissioner Fitzpatrick to serve as the Chairperson for the Community Services. Commission. Motion carried unanimously. 2. Consideration to Elect a Vice -Chairperson for the Community Services Commission. Director Hylton presented the staff report. Commissioner Leidner nominated Commissioner Blakeley as Vice -Chairperson. - 4 Motion -It was moved by Commissioners Engle/Lawrence to elect Commissioner Blakeley to serve as the Vice -Chairperson for the Community Services Commission. Motion carried unanimously. STUDY SESSION 1. Discussion of Sports Field Maintenance Manager Howlett presented the staff report. DEPARTMENT REPORTS 1. Department Report Update COMMISSIONER ITEMS 1. Report from Commissioners Regarding Meetings Attended. - 2. Calendar of Monthly Events PUBLIC HEARING - None. OPEN DISCUSSION ADJOURNMENT It was moved by Commissioners Blakeley/Engel to adjourn the Community Services Commission meeting at 6:25.p.m. Motion carried unanimously. NEXT MEETING INFORMATION; A Regular Meeting of the Community Services Commission to be held on September 1 Q, 2012 commencing at 5:30 p.m. in the City of La Quinta Study Session Room, 78495 Calle Tampico, La Quinta, CA 92253. Submitted by: Z/ Angela Guereque Community Services Senior Secretary 5 COMMISSION MEETING DATE: September 10, 2012 ITEM TITLE: Consideration of Commission Meeting Dates RECOMMENDATION: As deemed appropriate by the Community Services Commission. FISCAL IMPLICATIONS: None. WORK PLAN TASK ASSIGNMENT: Commission Meeting dates. BACKGROUND AND OVERVIEW: AGENDA CATEGORY: BUSINESS SESSION: 1 CONSENT CALENDAR: STUDY SESSION: PUBLIC HEARING: The proposed Community Services Commission dates are as follows: October 8, 2012 November 5, 2012 (the 2nd Monday of the month is the observed Veterans Day) December 10, 2012 January 14, 2013 February 11, 2013 March 11, 2013 April 8, 2013 May 13, 2013 June 10, 2013 July 8, 2013 August 12, 2013 September 9, 2013 ;d ALTERNATIVES: The alternatives available to the Commission are: Approve the Community Services Commission meeting dates; or 2. Provide staff with alternate direction. Respectfully submitted, AUL Edie Hy on Community Services Director 7 c&t�t 4 4 Qumro COMMISSION MEETING DATE: September 10, 2012 ITEM TITLE: Consideration of the 2012/2013 Community Services Marketing Plan RECOMMENDATION: AGENDA CATEGORY: BUSINESS SESSION: 2 CONSENT CALENDAR: STUDY SESSION: PUBLIC HEARING: As deemed appropriate by the Community Services Commission. BACKGROUND AND OVERVIEW: The Community Services Marketing Plan (Attachment 1) has been developed to refine and improve the methods of communicating programs, services, and special events to City residents. This plan provides the Community Services Commission with information regarding the recent number" of programs and services, growth in participation rates, and, marketing and promotion methods. This year's . plan addresses the recommendations and action items in the Community Services Master Plan and Work Plan to increase marketing efforts. This Marketing Plan seeks to reach more residents through a variety of web, internet, print, public relations, and promotional methods. The key components of this plan are included in the 2012/2013 budget. Special focus of the plan includes increasing attendance at the Humana Health and Well -Being Activities, the La Quinta Fitness Center, and improving the event coordination for the 4"' of July event. Staff will also be monitoring the potential reduction in participation levels as a result of the changes to the delivery of the Activities Guide. The Activities Guide will be distributed at City facilities and not mailed to residences as in the past. A post card reminder will be mailed to residents encouraging them to go to the City website to find the Activities Guide and use the on-line registration. Monthly email blasts will be sent for special promotions. A user survey is being completed that will be brought to the Commission later in the year. " P ALTERNATIVES: The alternatives available to the Commission are: 1. Approve the 2012/2013 Community Services Marketing Plan; or 2. Provide staff with alternate direction. Respectfully submitted, Edie 4Hylto. Community Services Director Attachment: 1. Community Services Marketing Plan 0 CITY OF LA QUINTA COMMUNITY SERVICES MARKETING PLAN 2012/2013 OUR MISSION "We facilitate active lifestyles through quality recreational and park opportunities." This marks the sixth year the Community Services Department has implemented a comprehensive marketing plan in collaboration with the City Marketing Plan to promote active lifestyles through quality recreational and cultural opportunities. The Community Services Marketing Plan contains a complete listing of print, web, and other media used to promote activities, as well as specific objectives and the marketing efforts this Department plans to undertake during Fiscal Year 2012/2013. The plan sets out to accomplish a direct and indirect communication with residents; keep them informed of important City news and programs; and promote activities and special events, which enhances the quality of life in La Quinta. DELIVERY SYSTEMS Currently the Community Services Department uses the following advertising delivery systems: PRINT MEDIA The Gem. A monthly publication from the La Quinta Chamber of Commerce featuring the "La Quinta City Scene," including news and information directly from the City. • Circulated to all households via United States Postal Service. • Self -serve racks placed in community buildings and other areas. • A publication of the La Quinta Chamber of Commerce - www.lgchamber.com. La Quinta/Indio Sun. A weekly, full -color newspaper is a product of the Desert Sun and focuses on the cities of La Quinta and Indio. • Circulated to all households via delivery drivers. • Self -serve racks placed in community buildings and other areas. • A publication of The Desert Sun - www.mydesert-com/laquinta. La Quinta City Report. An annual publication with news and information on exciting City projects, events, and programs. • Circulated to all households via United States Postal Service. • Self -serve racks placed in community buildings. • A publication of the City - www.la-guinta.oM 11 La Quinta Activities Guide. A bi-annual publication containing information on classes, programs, events, excursions, facilities, parks, golf, and other City interests. • Self -serve racks placed in community buildings. • Available online and emailed to user list. • A publication of the City - www.la-quinta.org. LQ Active Newsletter. A monthly newsletter produced by the Senior Center that has information on free seminars, classes, special events, movie times, and listing of all the dates and times for classes beginning that month. • Self -serve racks at La Quinta Senior Center. • Available online and emailed to user list. • A publication of the City - www.la-quinta.org. Maps. The City offers four stylized, full color maps. Maps are available for free at City Hall or downloadable on the City's website. • Bicycle map outlining the approved bike routes along City streets. Includes a list of rest stops with shade, benches, and drinking fountains. • Art in Public Places map outlining locations throughout the City of Art in Public Places pieces. • Trails map for the Top of the Cove was developed to show trail directions and information about desert hiking. • Park Map that shows the parks, open space areas and trails within the City. Publications of the City of La Quinta - www.la-quinta.orq. Seasonal Ads. The City runs print ads in the Desert Sun, La Quinta Sun, and Desert Entertainer in different seasons to promote multiple programs including City events, Library events, Museum events, Old Town events, Senior Center events, and more. Light Pole Banners. The City uses a series of light pole banners to promote the healthy and cultural lifestyle of La Quinta. • Over 80 banner locations. • Light poles with banners have been installed at Fritz Burns Park, La Quinta Park, and Adams Park for additional promotions. • A publication of the City - www.la-quinta.orq. Promotional Items. The City is very active in marketing programs and utilizes promotional items to spread the word. The Department's focus remained on Fitness and Wellness programming, so the promotional items were selected to promote "Healthy Eating Active Living (HEAL) and the Parks Make Life Better (PMLB) themes." Items like: Walking Log Books, Pencils, and Bookmarks are given away. Over 8,000 giveaway items. • Items imprinted with HEAL & PMLB themes. • A product of the City - www.la-quinta.org 12 Flyers. The City has created templates for creating flyers. Templates are very colorful with hues of Green, Blue, Tan,. and Orange. Each template includes the Gem Logo, a photo, and all pertinent information about the activity. • Self -serve racks placed in community buildings. • A publication of the City - www.la-quinta.org. Rack Cards. These cards are used primarily for the Museum to promote exhibits and upcoming events. Rack cards can also be used, by the Community Services Department to promote City events and programs. • Self -serve racks placed in community buildings. • A publication of the City & Museum - www.la-quinta.org. WEB MEDIA City Website. The City website was re -designed in 2006 to showcase the creativity and class of La Quinta. The Community Services Department page has all of its activities listed with a direct web registration link. Links to Programs, Facilities, Parks, Golf, Events, Excursions, Library, Museum, and Senior Center provide users with the right information in just a few clicks. Users have the ability to view the City's parks, add comments and ratings for each one, as well as download important documents, flyers, and pictures from the City. • www.la-guinta.org PlayinLaQuinta.com - The City's tourism website promotes Shopping, Dining, Staying, and Playing in La Quinta. The website hosts links to multiple hotels, restaurants, shopping centers and events. • www.playinlaquinta.com Facebook. This social networking membership website connects the City directly with other members who include citizens, businesses, and other agencies. This site allows the City to post event listings, event photo albums, discussion items, status updates, and program reminders and updates. • www.facebook.com Survey Monkey. This survey based website allows the Department to create surveys for general information or very specific programs. The users follow a link posted on the Department webpage and can simply point -and -click the survey answers, then submit them to us electronically. • www.surveymonkey.com La Quinta Phone Application "app." A Smartphone application that maps out the City and locates nearby restaurants, parks, golf course, shopping locations, and promotes upcoming events. 13 "Quail Mail." This feature of the City's website allows users to subscribe to the calendar and news listings. Once subscribed, users will receive email updates from the City when new calendar and news items are posted. • www.la-guinta.org MyDesert.com. The City has its own page on The Desert Sun's website. Users can leave comments, pictures, videos, blogs and other creative ways to communicate with each other. • www.mydesert.com/laquinta LaQuintaCove.org. This website is maintained by the La Quinta Cove Association, a neighborhood group that advocates for the largest neighborhood in the City. Users can post news articles, promote events and other programs, post pictures and video, and blog about happenings in the community. • www.laquintacove.org KaBoom.org. This website is a listing and map of playgrounds and other open -space and play spaces around the country. All of La Quinta's parks are listed on KaBoom. The site features amenities listings, photos, map, and user comments and reviews of each play space. • www.kaboom.org MapMyWalk.com. This website is a free user -defined route planner for walking and fitness. The site offers a build -your -own walking map which provides accurate distance for your walk. It also links with the MapMyFitness website which tracks your fitness progress, logs your food intake, and includes social networking functions. There are several user - defined routes in La Quinta including: Bear Creek Trail, Civic Center Campus, and La Quinta Park that were defined by City staff. • www,mapmywalk.com Email blasts. The Community Services Department maintains a large email database and sends out an email blast monthly to promote upcoming events and programs. For a more targeted marketing approach, the City collaborates with many non-profit service providers and their email databases to promote activities. • Non -Profit Service Providers include: La Quinta Boys and Girls Club, La Quinta Chamber of Commerce, La Quinta Arts Foundation, La Quinta Historical Society, YMCA of the Desert, La Quinta Cove Association, Friends of the Library, and Desert Recreation District AGENCY PARTNERSHIPS The Community Services Department works with non -profits and local businesses to share in the costs of event supplies, staffing, production, and. marketing. Examples of this include: • Easter Egg Hunt - Windermere Real Estate. 14 • Community Picnic and Birthday Party - Numerous Non -Profits and local business support. • Distinguished Artists - La Quinta Arts Foundation and Library. • Tails on Trails and Nature Walks - Stewards of the Fred Wolff Nature Preserve. • Humana Challenge Month - Desert Cities Charities and Desert Recreation District WORD OF MOUTH Speak to past program users at event booths, during activities, and at customer service desks to identify new ways to effectively promote within targeted markets. OBJECTIVES BY DIVISION RECREATION PROGRAMS I SPECIAL EVENTS I EXCURSIONS OBJECTIVE: To provide adult and youth programs, sports programs, and family oriented activities; organize seasonal and holiday events; and develop sports, social, and cultural excursions. • Continue to seek new partnerships for promotion and collaboration of health and fitness opportunities. These must align with the Healthy Eating Active Living and Parks Make Life Better planned activities such as Humana Challenge Month in cooperation with the Desert Recreation District. o Humana Challenge ■. Continue to improve the partnership with Humana by aligning their brand with existing regional events for sponsorship opportunities. ■ Continue to increase participation and attendance at the Well - Being Walk and Healthy Fun Fair by promoting these events through the established delivery systems. o La Quinta Community Fitness Center (Desert Recreation District) • Continue to promote health and wellness programs being offered at this location. Some examples include: Full page in Activities Guide, Article in each monthly e-blast, and more. 0 4`h of July Parade & Fireworks (Chamber of Commerce) ■ Continue to work with the Chamber of Commerce to promote this event regionally through print and web media. • Continue providing information by updating and adding new content to our delivery systems regularly, highlighting new classes and programs, and include facility locations, maps and other information needed for increased user participation. • Continue to expand and increase classes and programs through the established delivery systems. In 201 1 /2012 the department interacted with over 19,000 participants (a 19% decrease overall from last year's 23,500). This. decrease is due to the over 7,000 fitness center users that were not included in the report this year. The department did see increases in other areas such as a 33% in class attendance from 1,500 enrollments to 2,000 15 and a 27% increase in special events attendance from 8,900 to 11,200 in 2012. • Encourage contract instructors to actively promote their classes to increase user participation and increase revenue. • Identify new programming opportunities through City. partners, surveys, and userfeedback. • Continue to send out monthly e-mail blast newsletter to all households in the RecTrac/WebTrac database. • Continue to place special/sports event banners at select park locations to promote certain events such as Holiday Events, Y-Triathlon, Community Picnic, and Birthday Party. • Increase Summer Golf Tour participation by mailing out flyers to past participants. Staff also distributed flyers at Lumpy's, Big 5, and Beer Hunter. • Promote new Outdoor Recreation programs including the popular Nature Walks provided by the Stewards of the Fred Wolff Nature Preserve, New guided destination hikes led by Philip Ferranti, Volunteers from Friends of the Desert Mountains, and Cove Neighborhood Association, and the new TREKKERS program offered by Desert Recreation District. • Promote new sports programs including Y-Rookies programs, Y-Triathlon, Desert Youth Olympics, and Disc Golf tournaments. Staff is currently working with the Family YMCA of the Desert and Helix Disc Golf to coordinate new leagues and tournaments in the desert hosted by the City. Promotions for these include flyers and numerous online delivery methods. PARKS OBJECTIVE: To provide quality park facilities for exercise and fitness, picnicking, athletics, recreational play, canine interaction and other recreational opportunities for the residents of La Quinta. • Maintain the Facilities and Rentals sub -section on the City website to include a listing of all the parks, photos, their amenities, and provide information on- line to check facility availability for rentals. • Promote the new Adopt -A -Park program using the approved delivery systems. • Continue to use the Kaboom website to review, rate and comment on City parks. Submitted comment and rating information can be used to align park maintenance with objectives listed in the Community Services Master Plan. • Distribute Facility Rental brochures to local non-profit agencies and schools for use of the parks. • Continue to provide the Fred Wolff Nature Preserve brochure to the Stewards group and other local enthusiasts. • Direct online users to the downloadable parks map identifying the City park locations and amenities. • Identify new opportunities to promote City parks using the department's extensive delivery systems. ill FACILITY RENTALS OBJECTIVE: To provide organizations, groups, and agencies with suitable facilities' and amenities to be used for meetings, special events, and private celebrations by contracting use and collecting established fees. • The Facilities and Rentals sub -section on the City website has been updated to include a listing of all facilities and parks, photos, their amenities, and provide information on-line to check facility availability. • Continue to market facility rentals by advertising in print media such as The GEM, the La Quinta Sun, and the La Quinta Activities Guide; also market via web media such as City website, La Quinta Cove website, and monthly department email blasts. • Distribute the facility rental brochure at City facilities. SENIOR CENTER OBJECTIVE: To provide services to the City's senior residents such as leisure enrichment classes, special events, and activities, facilitate low to no cost informational clinics and other support services. • Continue to provide information on the City website by updating and adding new content regularly, highlighting new classes, programs and special events and provide important social service information. Educate seniors about the website and provide instruction needed for increased online enrollment. • Continue to expand and grow classes and programs through the established delivery systems (2011 /2012 had an annual participation of approximately 12,500 while 2010/2011 had over 16,000 annual enrollments, a decrease of nearly 22%). • Continue to encourage contract instructors to actively promote their classes/programs to increase participation and revenue. • Continue to actively distribute marketing materials through the department's delivery systems to include the Senior Center newsletter (LQ Active), press releases, activity guides, media articles, websites, etc. • Post mail and email the LQ Active newsletter out to various agencies, media outlets, and senior participants which can also be accessed on the City website. • Identify new programming opportunities through City partners, surveys, and user feedback. • Coordinate with City partners and other valley Senior Centers to promote activities and programs through word of mouth and targeted marketing mailing lists. 17 MUSEUM OBJECTIVE: To preserve and interpret history and culture in the interest of providing the community with cultural and educational programs, including exhibits, events, lectures, and performances. • Expand programming and events at the Museum to encourage attendance. Current programs include a reading program, First Friday entertainment, lectures, and presentations in conjunction with the exhibits. Continue to actively distribute marketing materials through the department's delivery systems, including print media, radio, television, mailing lists, rack cards and promotional materials. The Museum will promote activities through the La Quinta Historical Society newsletter, Friends of the Library newsletter, La Quinta Arts Foundation, Cove Neighborhood Association, Chamber of Commerce, Library, Community Services e-mail blast, and other local museums. • Promote the exhibits with the La Quinta Arts Foundation and the La Quinta Historical Society utilizing the established delivery systems and their databases. Continue to coordinate with Desert Sands Unified School District to promote and educate school children about the resources available to them at the Museum. • Participate in the City's Birthday Celebration in the park. LIBRARY OBJECTIVE: To promote community and culture through educational programs, reading programs, events, lectures, and performances. • Participate in the City's Birthday Celebration in the park. • Continue to host Dia de los Ninos & Dia los Libros/Day of the Child & Day of the Book family -focused event at the Library. • Continue to advertise the Evening with Friends Program offered seasonally. Promote library events using the department's delivery system and promoting through the County events web based calendar. • Encourage teachers to schedule a class visit for their students at the Library. Instruct teachers at elementary schools on many ways the library databases can be used in the classroom. • Maintain summer activities for children that encourage library use and reading during the summer months. • Coordinate with Outreach Coordinator to promote new programs, book clubs, and other activities hosted at the library. 18 PRESS RELEASE SCHEDULE Staff has determined that these events warrant additional media attention. A monthly listing of events will be compiled from this list (including unlisted new events), and will be sent out to the marketing agency for publication. ABBREVIATION KEY LQM La Quinta Museum LQSC La Quinta Senior Center LQL La Quinta Library LQCS La Quinta Community Services September 3 Y Rookies Soccer - LQCS Colonel Mitchell Paige School Field Registration starts 9/3-9/28. Games 9/29-11 /17 1 lam - $70 per person For all those younger siblings who are begging to play just like big brother/sister, here's their chance. This program is designed for the "Rookie" athlete in the family. Kids between 3 - 5 years old learn the fundamentals of sports in a non-competitive environment. We also emphasize sportsmanship, fair play and participation. 15 Adult Nature Walk - LQCS Wellness Walk: Enjoy Nature and Get Healthy Bear Creek Nature Trail Sam - FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. 21 Creativity in La Quinta Exhibit Opening Reception - LQM La Quinta Museum 5pm -FREE Come celebrate the creativity of our neighbors who live in the historic La Quinta Cove. The exhibit will feature the work of approximately three dozen craftspeople; artists, and hobbyists who are eager to share their talents and their stories. 22 Family Disc Golf Tournament - LQCS Indio Municipal Golf Course 6pm - $15 per player Grab your flying discs and join us for some high flying action at picturesque locations throughout La Quinta. The City and Helix Disc Golf have partnered together to bring you four more exciting disc golf events. All ages and experience are welcome - there will be a division for everybody. October 1 Creativity in La Quinta Exhibit - LQM La Quinta Museum On -going thru December 22 Come celebrate the creativity of our neighbors who live in the historic La Quinta Cove. The exhibit will feature the work of approximately three dozen craftspeople, artists, and hobbyists who are eager to share their talents and their stories. 19 Life in La Quinta and Early California Exhibit — LQM La Quinta Museum On -going Exhibit Become familiar with the local history of the Cahuilla Indians, native desert animals, and the first resorts. Experience pioneer life in early California with artifacts, dioramas, and hands on activities! Learn the language of Morse code and send messages back and forth with your friends using our working telegraph system housed in a mock telegraph office and railroad depot! Imagine the journey westward to California with our twenty-five foot covered wagon scene. 14 Guided Cove Hikes — LQCS Led by Philip Ferranti Back of the Cove Walkabout. Top of the Cove Parking Lot 8:30am — FREE Easy — 4-5 miles Join Philip Ferranti, Author of 140 Great Hikes in and Near Palm Springs for a great guided hike in La Quinta. 20 Adult Nature Walk - LQCS Tracking Nature — Stories in the Sand Bear Creek Nature Trail 8am — FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. 25 Annual Health Fair - LQSC La Quinta Senior Center 9am — FREE Various information booths and free health screenings will be available. Desert Regional Medical Center will be providing FREE flu immunizations for seniors. No appointments necessary; for more information please call (760) 564-0096. 28 Day of the Dead/Dia de los Muertos - LQL La Quinta Library 1:30pm — FREE Join us for a program with arts and music to celebrate a Mexican tradition. November 1 Life in La Quinta and Early California Exhibit — LQM La Quinta Museum On -going Exhibit Become familiar with the local history of the Cahuilla Indians, native desert animals, and the first resorts. Experience pioneer life in early California with artifacts, dioramas, and hands on activities! Learn the language of Morse code and send messages back and forth with your friends using our working telegraph system housed in a mock telegraph office and railroad depot! Imagine the journey westward to California with our twenty-five foot covered wagon scene. 1 Creativity in La Quinta Exhibit — LQM. La Quinta Museum On -going thru December 22 Come celebrate the creativity of our neighbors who live in the historic La Quinta Cove. The exhibit will feature the work of approximately three dozen craftspeople, artists, and hobbyists who are eager to share their talents and their stories. 20 2 First Friday and Open House - LQM La Quinta Museum Mariachi Orgullo Azteca Unique and varied musical performances coupled with extended operating hours, allow for a fun filled evening of music and exhibits! 5 Youth Flag Football League- LQCS Colonel Mitchell Paige School Field Ages: 6-7, 8-9, 10-11, 12-14 Registration starts 11/5-12/7. Games 1/18-3/8 5pm - $90 per person The City and the YMCA are pleased to announce the 2013 Winter Flag Football season. We'll teach you everything you need to know to be part of the team. We will play 5 on 5 so everyone gets involved. Every player will receive an official YMCA jersey and flags. 5 Youth Flag Football Tournament- LQCS Colonel Mitchell Paige School Field Ages: 6-7, 8-9, 10-11, 12-14 Registration starts 11 /5-12/7. Game 12/15 1 Oam - $95 per team Come out for a day of Flag Football competition and fun. All teams are welcome. All teams are guaranteed 2 games. Matching jerseys and "Triple Threat" flags are required, and are not included. 5 Y Rookies Football - LQCS Colonel Mitchell Paige School Field Registration starts 11 /5-12/7. Games 1 /18-3/8 5pm - $90 per person For all those younger siblings who are begging to play just like big brother/sister, here's their chance. This program is designed for the "Rookie" athlete in the family. Kids between 3 - 5 years old learn the fundamentals of sports in a non-competitive environment. We also emphasize sportsmanship, fair play, and participation. 10 Guided Cove Hikes - LQCS Led by Philip Ferranti Bear Creek Canyon/Boo Hoff Loop. Top of the Cove Parking Lot 9am - FREE Moderate - 4-5 miles Join Philip Ferranti, Author of 140 Great Hikes in and Near Palm Springs for a great guided hike in La Quinta. 11 Veterans Tribute - LQCS Civic Center Campus 1lam - FREE Please submit applications by September 28, 2012 Join us this holiday at the Civic Center Campus to acknowledge veterans for their contribution to our country and community. We invite everyone to enjoy music and refreshments during this patriotic celebration! 21 17 Balboa Park San Diego - LQCS Super Saver Excursion - $38 Registration deadline is Friday, November 9, 2011 Bus leaves from Library at 7:30am. Join us as we head to the nation's largest urban cultural park. Explore the park on your own and enjoy the home to 15 major museums, renowned performing arts venues, beautiful gardens, and the San Diego Zoo. The Park has an ever -changing calendar of museum exhibitions, plays, musicals, concerts, and classes —all in the beautiful and timeless setting of this must -see San Diego attraction. Moderate/Heavy walking involved on this trip. Price includes transportation only. Admission to museums, the zoo, or other attractions is not included. For detailed admission information and admission pricing please visit www.balboapark.orq. 17 Adult Nature Walk - LQCS La Quinta's Past: Stories from the Early Days Bear Creek Nature Trail 8am — FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. December 1 Holiday Disc Golf Tournament — LQCS La Quinta Cove Oasis 10am - $10 per player Grab your flying discs and join us for some high flying action at picturesque locations throughout La Quinta. The City and Helix Disc Golf have partnered together to bring you four more exciting disc golf events. All ages and experience are welcome — there will be a division for everybody. 1 Life in La Quinta and Early California Exhibit — LQM La Quinta Museum On -going Exhibit Become familiar with the local history of the Cahuilla Indians, native desert animals, and the first resorts. Experience pioneer life in early California with artifacts, dioramasandhands on activities! Learn the language of Morse code and send messages back and forth with your friends using our working telegraph system housed in a mock telegraph office and railroad depot! Imagine the journey westward to California with our twenty-five foot covered wagon scene. 1 Creativity in La Quinta Exhibit - LQM La Quinta Museum On -going thru December 22 Come celebrate the creativity of our neighbors who live in the historic La Quinta Cove. The exhibit will feature the work of approximately three dozen craftspeople, artists, and hobbyists who are eager to share their talents and their stories. 7 Christmas Tree Lighting — LQCS Old Town La Quinta 6pm — FREE Join us as we ring in the holiday season with the Annual Christmas Tree Lighting Ceremony. Celebrate the season with a special visit from Santa, festive music, and activities for.the children. 22 8 Guided Cove Hikes — LQCS Led by Philip Ferranti Cove to Lake Cahuilla. Top of the Cove Parking Lot 9am — FREE Easy — 5 miles Join Philip Ferranti, Author of 140 Great Hikes in and Near Palm Springs for a great guided hike in La Quinta. 8 Kids and Families Nature Walk - LQCS What do they (Desert Animals) Eat? Bear Creek Nature Trail 9am — FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. 15 Adult Nature Walk - LQCS Nature -Inspired poetry, Winter Palette Bear Creek Nature Trail Sam — FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. 27 'Boxes into Buildings" with the S.C.R.A.P Gallery - LQL La Quinta Library 2pm — FREE Turn plain brown boxes into a winter village using recycled materials. The completed City will be on display until January 2013. January 2013 1 Life in La Quinta and Early California Exhibit — LQM La Quinta Museum On -going Exhibit Become familiar with the local history of the Cahuilla Indians, native desert animals, and the first resorts. Experience pioneer life in early California with artifacts, dioramas, and hands on activities! Learn the language of Morse code and send messages back and forth with your friends using our working telegraph system housed in a mock telegraph office and railroad depot! Imagine the journey westward to California with our twenty-five foot covered wagon scene. 4 First Friday and Open House — LQM La Quinta Museum Robyn Spangler sings Linda Ronstadt Unique and varied musical performances coupled with extended operating hours, allow for a fun filled evening of music and exhibits! 5 Campus Disc Golf Tournament — LQCS La Quinta Civic Center Campus 10am - $10 per player Grab your flying discs and join us for some high flying action at picturesque locations throughout La Quinta. The City and Helix Disc Golf have partnered together to bring you four more exciting disc golf events. All ages and experience are welcome — there will be a division for everybody. 23 Guided National Monument Hikes - LQCS Led by Emily Hoerner, BLM Cove to Lake Cahuilla. Top of the Cove Parking Lot 9am - FREE Moderate -5 miles Hike from the cove to Lake Cahuilla, looking for endangered bighorn sheep, observing desert adaptations, and learning about the Monument in your backyard. 10 Pillars of the Community - LQCS La Quinta Civic Center 1 lam - FREE Submit applications by November 30, 2012 Please join us as we honor the "Pillars of the Community" award recipients for 2012. Light refreshments will be served. 12 Humana Well -Being Walk - LQCS La Quinta Community Park Registration 7am. Walk starts at 8am - FREE An exciting walk on the Bear Creek Trail! This is a 5 mile (roundtrip) walk. Along the trail will be 4 rest stops, each stop will have snacks, drinks, and a special prize at the end for your effort. 12 Humana Healthy Fun Fair - LQCS La Quinta Community Park 9am - FREE Join us for a fun day full of healthy activities, live music, Interactive Kids Fun Zone with inflatables, carnival games, rock wall, and more. Local nonprofits and health based agencies will be on -site promoting their programs and services. A great time for the whole family! 13 Humana Day @ Certified Farmer's Market - LQCS Old Town La Quinta 8am - FREE Farmers will offer their fresh fruits, vegetables, breads, flowers, and more! Check out slow food demonstrations by popular local chefs and a food competition by our very own La Quinta High School Culinary Arts Program. 18 Emerald Gems - History of golf courses in the Coachella Valley Exhibit - LQM La Quinta Museum The Coachella Valley is one of the world's best destinations for golfers. La Quinta has more than 20 championship golf courses while the Valley has over 150 courses. When the Robb Report named La Quinta "America's ultimate golfing destination," the City was thrust into the international spotlight bringing global recognition to the golfing mecca it has become. It is only appropriate that the Museum showcase an exhibit featuring golf course design, memorabilia, equipment and much more. La Quinta and golf have become synonymous. 19 Guided Cove Hikes - LQCS Led by Philip Ferranti Back of the Cove Walkabout. 9am - FREE Easy - 4-5 miles Author of 140 Great Hikes in and Near Palm Springs for a great guided Join Philip Ferranti, hike in La Quinta. Top of the Cove Parking Lot 24 25 Guided National Monument Hikes - LQCS Led by Emily Hoerner, BLM Cove to Lake Cahuilla. Top of the Cove Parking Lot 9am - FREE Moderate -5 miles Hike from the cove to Lake Cahuilla, looking for endangered bighorn sheep, observing desert adaptations, and learning about the Monument in your backyard. February 1 First Friday and Open House - LQM La Quinta Museum Barbershop Quartets from the Sandblaster Chorus: Faultline & Humbugs Unique and varied musical performances coupled with extended operating hours, allow for a fun filled evening of music and exhibits! Life in La Quinta and Early California Exhibit - LQM La Quinta Museum On -going Exhibit Become familiar with the local history of the Cahuilla Indians, native desert animals, and the first resorts. Experience pioneer life in early California with artifacts, dioramas, and hands on activities! Learn the language of Morse code and send messages back and forth with your friends using our working telegraph system housed in a mock telegraph office and railroad depot! Imagine the journey westward to California with our twenty-five foot covered wagon scene. Emerald Gems - History of golf courses in the Coachella Valley Exhibit - LQM La Quinta Museum The Coachella Valley is one of the world's best destinations for golfers. La Quinta has more than 20 championship golf courses while the Valley has over 150 courses. When the Robb Report named La Quinta "America's ultimate golfing destination," the City was thrust into the international spotlight bringing global recognition to the golfing mecca it has become. It is only appropriate that the Museum showcase an exhibit featuring golf course design, memorabilia, equipment, and much more. La Quinta and golf have become synonymous. 3 Guided National Monument Hikes - LQCS Led by Emily Hoerner, BLM Cove to Lake Cahuilla. Top of the Cove Parking Lot 9am - FREE Moderate -5 miles Hike from the cove to Lake Cahuilla, looking for endangered bighorn sheep, observing desert adaptations and learning about the Monument in your backyard. 6 Culinary Art Showcase - LQSC La Quinta Senior Center 1lam - $2 Students from LQHS Culinary Arts Institute will do a demonstration of one of their competition desserts. Participants will be given a sample taste of the dessert. 8 Y Rookies T-Ball - LQCS Colonel Mitchell Paige School Field Registration starts 2/8-3/15. Games 3/16-5/11 11 am - $70 per person For all those younger siblings who are begging to play just like big brother/sister, here's their chance. This program is designed for the "Rookie" athlete in the family. Kids between 3 - 5 years old learn the fundamentals of sports in a non-competitive environment. We also emphasize sportsmanship, fair play and participation. 25 9 Desert Youth Olympics — LQCS Colonel Mitchell Paige Middle School Field Ages 3-4, 5-6, 7-8 (Both Boys and Girls Divisions) 8am - $10 per player Grab those sneakers and join in on the fun at the 2nd Annual Desert Youth Olympics. Children ages 3 to 8 will have the opportunity to compete in the 20 yard dash, long jump, ball toss, and more. Bring your friends and make sure your parents have those cameras ready. This event will emphasize sportsmanship, fair play, and participation. Participants will receive ribbons, and medals will be given for 1st, 2nd, and 3rd place finishes. Healthy snacks will be provided to all participants. 9 Kids and Families Nature Walk - LQCS Let's Plant a Seed! Plants from Roots to Shoots Bear Creek Nature Trail 9am — FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. 9 Guided Cove Hikes — LQCS Led by Qualified Volunteers Bear Creek Palms. Top of the Cove Parking Lot 9am — FREE STRENUOUS 9 Chocolate Festival - LQL La Quinta Library 5:30pm — FREE Join us for a FUN and SWEET program with chocolate recipes and more... 16 Tails on Trails - LQCS Top of the Cove 10am — FREE Join us for a fun -filled morning for the entire family and your dogs! Activities will include: short hikes, dog contests with prizes, information booths, hand-outs, and giveaways. 16 Adult Nature Walk - LQCS Backyard Habitat: How to Attract Wildlife to your Garden Bear Creek Nature Trail Bam — FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. 22 Guided National Monument Hikes — LQCS Led by Emily Hoerner, BLM Cove to Lake Cahuilla. Top of the Cove Parking Lot 9am — FREE Moderate —5 miles Hike from the cove to Lake Cahuilla, looking for endangered bighorn sheep, observing desert adaptations, and learning about the Monument in your backyard. 26 21 Distinguished Artists - LQCS Submit applications by January 4, 2013 Civic Center Campus/Library Patio 1 lam - FREE March The Distinguished Artists of La Quinta is an event that honors select Artist's for their contribution to the culture of our City. Refreshments to follow awards ceremony. Emerald Gems - History of golf courses in the Coachella Valley Exhibit - LQM La Quinta Museum The Coachella Valley is one of the world's best destinations for golfers. La Quinta has more than 20 championship golf courses while the Valley has over 150 courses. When the Robb Report named La Quinta "America's ultimate golfing destination," the City was thrust into the international spotlight bringing global recognition to the golfing mecca it has become. It is only appropriate that the Museum showcase an exhibit featuring golf course design, memorabilia, equipment and much more. La Quinta and golf have become synonymous. Life in La Quints and Early California Exhibit - LQM La Quinta Museum On -going Exhibit Become familiar with the local history of the Cahuilla Indians, native desert animals and the first resorts. Experience pioneer life in early California with artifacts, dioramas and hands on activities! Learn the language of Morse code and send messages back and forth with your friends using our working telegraph system housed in a mock telegraph office and railroad depot! Imagine the journey westward to California with our twenty-five foot covered wagon scene. Temecula Valley Tour - LQCS Registration deadline is Friday, February 22, 2013 Bus leaves from La Quinta Library at 9am $45 Includes Buffet Lunch Join us for a fun trip through the Temecula Valley. Our luxury bus will make its first stop at Hometown Buffet for lunch. Then it will stop at three Temecula wineries for one hour each. At each location you are free to enjoy your time any way you want. Moderate walking is involved on this trip. Price includes transportation and buffet lunch. Wine tasting and additional entertainment is extra. Meet Bill Kobrin - LQM The man famous for photographing Marilyn Monroe in her blowing skirt La Quinta Museum On -going Exhibit Have you visited Forever Marilyn, the 26 foot tall sculpture that is residing in Palm Springs this year? Now you can meet the photographer who took that iconic picture in 1954 when The Seven Year Itch was being filmed in New York. The Museum will display some of Kobrin's black and white photographs of Monroe and other celebrities like Bob Hope, Cary. Grant, and Johnny Carson for the month of October. Mr. Kobrin, who will turn 91 in November, will be available to sign copies of his book Stars and Celebrities which can be purchased in the Gift Shop. Guided National Monument Hikes - LQCS Led by Emily Hoerner, BLM Bear Creek Wildflower Hike. Top of the Cove Parking Lot 8am - FREE Easy to Moderate - 5 miles Bear Creek is a great place to look for desert wildflowers and see a variety of species. Learn about the threats to our native flowers and what we can do to help them continue to bloom. 27 9 Kids and Families Nature Walk - LQCS Nature Rocks! Digging into our Local Geology Bear Creek Nature Trail 9am - FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. 9 Guided Cove Hikes - LQCS Led by Qualified Volunteers Top of the Cove Walkabout. Top of the Cove Parking Lot 9am - FREE Easy to Moderate 16 Park Disc Golf Tournament - LQCS La Quinta Park 6pm - $10 per player Grab your flying discs and join us for some high flying action at picturesque locations throughout La Quinta. The City and Helix Disc Golf have partnered together to bring you four more exciting disc golf events. All ages and experience are welcome - there will be a division for everybody. 16 Adult Nature Walk - LQCS Wildflowers, Wildflowers, Wildflowers Bear Creek Nature Trail Sam - FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. 22 Guided National Monument Hikes - LQCS Led by Emily Hoerner, BLM Bear Creek Wildflower Hike. Top of the Cove Parking Lot 8am - FREE Easy to Moderate - 5 miles Bear Creek is a great place to look for desert wildflowers and see a variety of species. Learn about the threats to our native flowers and what we can do to help them continue to bloom. 25 Talent Showcase Audition- LQSC La Quinta Senior Center 2pm - FREE Let us entertain you and make you smile! Calling all talented performers of all ages, if you can sing, act, dance then you are welcome to audition on March 25, 2013 from 2-4pm. Please call (760) 564-0096 to set up an appointment; group and individual acts are welcome. 29 Talent Showcase - LQSC La Quinta Senior Center 1 pm - FREE Let us entertain you and make you smile! Calling -all talented performers of all ages, if you can sing, act, dance then you are welcome to audition on March 25 from 2-4pm. Please call (760) 564-0096 to set up an appointment; group and individual acts are welcome. 28 April 1 Emerald Gems - History of golf courses in the Coachella Valley Exhibit - LQNI. La Quinta Museum The Coachella Valley is one of the world's best destinations for golfers. La Quinta has more than 20 championship golf courses while the Valley has over 150 courses. When the Robb Report named La Quinta "America's ultimate golfing destination," the City was thrust into the international spotlight bringing global recognition to the golfing mecca it has become. It is only appropriate that the Museum showcase an exhibit featuring golf course design, memorabilia, equipment and much more. La Quinta and golf have become synonymous. 1 Life in La Quinta and Early California Exhibit - LQM La Quinta Museum On -going Exhibit Become familiar with the local history of the Cahuilla Indians, native desert animals and the first resorts. Experience pioneer life in early California with artifacts, dioramas and hands on activities! Learn the language of Morse code and send messages back and forth with your friends using our working telegraph system housed in a mock telegraph office and railroad depot! Imagine the journey westward to California with our twenty-five foot covered wagon scene. 13 Guided Cove Hikes - LQCS Led by Qualified Volunteers Bear Creek Wash. Top of the Cove Parking Lot 9am - FREE Easy to Moderate 20 Adult Nature Walk - LQCS Coachella Valley Landforms, Earthquakes and the San Andreas Fault Bear Creek Nature Trail Sam - FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. May 1 Emerald Gems - History of golf courses in the Coachella Valley Exhibit - LQM- La Quinta Museum The Coachella Valley is one of the world's best destinations for golfers. La Quinta has more than 20 championship golf courses while the Valley has over 150 courses. When the Robb Report named La Quinta "America's ultimate golfing destination," the City was thrust into the international spotlight bringing global recognition to the golfing mecca it has become. It is only appropriate that the Museum showcase an exhibit featuring golf course design, memorabilia, equipment and much more. La Quinta and golf have become synonymous. 15 Adult Nature Walk - LQCS What's In a Name? La Quinta Place Names and the Stories they tell Bear Creek Nature Trail Sam - FREE This is a collaborative program between the City and the Stewards of the Fred Wolff Nature Preserve and Trail. This free program is offered to anyone interested in learning about the Preserve. All walks begin at the Shade Shelter on the Bear Creek Nature Trail at the corner of Calle Ensenada and Avenida Montezuma in the Cove. Community Services Update https://ui.constantcontact.com/visualeditor/visual editor_preview.j sp?age... From: La Quinta Community Services <communityservices@la-quinta.org> Subject: Community Services Update. Reply: communityservices@la-quinta.org Having trouble viewing this email? Click here _LYD IEGIUY'�® ® Like 1 P Hot in August! In 7hls Edition' The summer heat is here and the great outdoors are SuBurns Pool" Im 3. =i g Summer Golf Tour hot -hot -hot! We have a few ideas on how to keep cool this SeruofCenter Happerongs month. Take a swim at Fritz Burns Pool, View the exhibits at the La Quinta Museum, or take a class in the air-conditioned Senior Center or Library. Lake us on Faeebook View our videos on You r f Fritz Burns Pool La Quints Museum r . � .,, . Now Open 77=885Avenida,Monte The La Quinta Pool at Fritz Burns Park offers a variety of classes, programs, and special events for children and adults of all ages. • New Online Registration at www ymcaofthedesertors (700),777-7170 Ladies of L)rtcolln's E re a Through September 8 1 UVITHRI i111Y �uJvuy w hu + both born into slaiaren< kke G1ard Sarton.wha were part of ion and ' Wore. Try your hated at,rolling a, bandapa see a lock of Mary <„ rood Lincoln's hair:and find ouf s ; what a passe rttenttsne fs Calff©ntiaPioneers 30 1 of Community Services Update ht4)s://ui.comLantcontact.com/vismleditor/visual editor—preview.jsp?age... e New Concessions - a selection of food and beverage items will now be available for sale at the pool office counter e Be a Lifeguard Day - August 18 - 10am-1 pm Admission: $2 (12 & under) $3 (13 & older) a How are we doing? Please take a moment and complete this survey for us, we really want to know what you think about our programs, hours, and anything else you want to tell us. Survey For more info on summer aquatic programs, please call the Family YMCA of the Desert at (760) 341-9622 or visit our website. All -In -One Wedding Package Civic Center Gazebo / Reception Room Special We now offer the perfect bundle for your upcoming special day - the Civic Center Gazebo / Reception Room wedding package! Reserve both locations and take advantage of our special rental discounts. Call the Community Services Department at (760) 777-7090 for rates and availability. Event Site Amenities Beautiful Outdoor Island Gazebo Spacious Reception Hall Elevated Stage Area Large Dance Floor Tables and Chairs Included (in Reception Hall) Kitchen available (for nominal fee) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _t $1()() Wedding Package Special OFF Rent the Civic Center Gazebo and ; Reception Room at the Senior Center as a bundle and receive $100 off total cost! ; I , (Minimum 2 hour Gazebo rental and 6 hour Senior Center , � I day& a WeeK. - ucry,zr,t.': i' until Cet ,Al 1 register earry, l 4- ', Waving an event? We Have facildie's end park& : 31 2of5 Community Services Update https://6.constanteontact.com/visua!editor/visual editor_preview.j sp?age... r i .rental required. Limit one coupon per rental.) r t r----------- 20% Summer Event Special Book the Senior Center Multipurpose Room OFF for any private party and receive 20% off of total hourly room rental fees! t t A savings of up to $200 for an 8 hour � rental! r r r (Event must take place between July 1 -August 31, 2012, r i No minimum hours required. Limit one coupon per rental.) i rui'IX+C�`LYI��t7TEfi`�E4��C�ia..J=Q]7 y�y 4 2012 Summer Golf Tour DROP -INS WELCOME! This program allows participants to play at some of the finest courses in the Coachella Valley. Course favorites such as Escena Golf Club, Eagle Falls, Indian Wells Golf Resort, and Classic Club are part of the tour this year. Tour participants may pick and choose which courses they would like to play. Players may choose to play in either single or team divisions; plaques will be awarded to the top finalists in both divisions at the Golf Tour Banquet on August 25. *Guests are welcome to participate for a fee of $15 per week. July Courses - Register todayl Date Course Shotgun Time Green Fee 8/4 Desert Willow 7:30am $40 availible for.pr!vat rentals: Meet1 tg spaces` irYclude that ; ° La Cltiinta Museuirt and,t a tF , ; Quints library. For.largar social'events and parties tt La Qpinta Senior Civic,Center,Cartpus QU!rttaiRafk and Fnta Burns, .Pa`ritafeavailable,.'Rlease.'-,,,dt� = call (760) 777-7090 torFinare _ information r N1 i. y r d t � r q y 1 Q 4 x 3 1; t 1 Iw� YM1 sae r r ,M1, 3 of 5 32-- Community Services Update https://ui.constantcontact.com/vismleditor/visual editor_treview.j sp?age... 8/11 Eagle Falls 7am $50 8/18 Classic Club 7:30am $50 8/25 IWCC Cove 7:30am $50 End of Tour Banquet FREE for members $25 for guests M1TT f 74 ^' La QuInta Park Pa X✓h.. (Y� � tnk �% 0 Coll tnw�(746q .•> 0 SAVE $10 0.6CIUK/GI Senior Center Happenings... LQ Active Newsletter Do you want to know about what is happening at the La Quinta r_ p: C ?ss U aof5 33 - Community Services Update https://ui.constanteontact.com/visualeditor/visual editor_previewjsp?age... 4�:^afeiuk ubscribe- t Cor�sLmtCnrtOoct 'Iry e FREE ropay This email was sent to communitysewices@la-quinta.org by communitvsewices@la-puinta.ora I Update Profile/Email Address I Instant removal with SafeUnsubscribe'" I Privacy Policv. City of La Quinta, Community Services Department 1 78-495 Calle Tampico 1 La Quinta I CA 192253 5 of 5 - 34 m L s `w y o C N T O W C N O n Z t-'n o N j V L v � E u E c .5n � o n H o E o m >' 0 t L y L Q yN W Yw> V 0 m U Um !0 QJ U U U) w w N d C N v 0 0 o n 0 ; o m N C o L �JL U 4 U m C OLD G U V o c a Q1 E O = C N O m N U n y rL n n in v E v N y a = a U J L 35 i`. E n V L 1. 0 a , I 1 4 N Ei E i � 1 v m c } 6 1 o G rn r a v }q in m C w 0 G � v Y F d W F O F V• U 'a � O 12 iJ W �' � � N .�•N � N �. of in ova v 'r 1 aa v m Y n V A gau i , '•- L V W V N u 00 E C N Ji C N a V Y I 'o e jp C N C w �N Y 36 The Community Services Department along with instructor Elise Goldner offers Yoga classes. Yoga tones and creates a flexible, strong body. It improves energy, vitality, maintains metabolism, and promotes good cardio health. Yoga also helps to relax and de -stress while teaching focus and encouraging positive thoughts. Register at www.la-quinta.org/register. MORNING SESSION EVENING SESSION Ages: 1.8 years S' up Ages: 18 years & up Day: Tuesdays Day: Thursdays Time: 8 - 9 am Time: 6 - 7 pm Bring: Yoga Mat, water Bring: Yoga Mat, water Location: La Quinta Senior Center Location: La Quinta Library 78-450 Avenida La Fonda 78-275 Calle Tampico For more information please visit www.la-quinta.org or call us at (760) 777-7090. HEALTHY EATING ACTIVE LIVING CITIES CAMPAIGN 37 The La Quinta Summer Golf Tour is back. This 13-week golf program allows participants to play at some of the finest courses in the Coachella Valley. Course favorites such as Escena Golf Club, Eagle Falls, Indian Wells Golf Resort, and Classic Club are part of the tour this year. Tour participants may pick and choose which courses they would like to play. Players may choose to play in either single or team divisions; plaques will be awarded to the top finalists in both divisions at the Golf Tour Banquet on August 25. *Guests are welcome to participate for a fee of $15 per week. Registration begins on Monday, May 71 DATE GOLF COURSE June 2 Terra Lago, South Course June 9 Escena Golf Club June 16 Mission Hills Country Club, A. Palmer Course June 23 Tahquitz Creek, Resort Course June 30 Heritage Palms July 7 Indian Wells Golf Resort, Celebrity Course July 14 Westin Mission Hills, Gary Player Course . July 21 SilverRock Resort July 28 Desert Falls Country Club August 4 Desert Willow, Fire Cliff Course August 11 Eagle Falls Golf Course August 18 Classic Club at Palm Desert August 25 Indian Wells Country Club, Cove Course August 25 End -Of -Tour Banquet — Indian Wells Country Club STARTING TIME 7:30 AM Shotgun 7:30 AM Shotgun 8:00 AM Shotgun 7:30 AM Shotgun 7:30 AM Shotgun 7:30 AM Shotgun 7:00 AM Shotgun 7:00 AM Shotgun 7:30 AM Shotgun 7:30 AM Shotgun 7:00 AM Shotgun 7:30 AM Shotgun 7:30 AM Shotgun 12:00 PM GREEN FEES** $40.00 $50.00(includes lunch) $50.00 $35.00 $30.00 $50.00 $35.00 $40.00 $30.00 $40.00 $50.00 $50.00 $50.00 Free for members ($25 for guests) ** Weekly course green fees extra. For more information please visit www.la-quinta.org or call us at (760) 777-7090. 38 The NEW Activities Guide is available for pickup at the following locations: W Quinta Civic Center La Quint a senior Canter 78495 Galle Tampico 76450 Avenida la Fonda La Quinta Library La Quinta Museum 78275 6alle Tampico 77885 Avenida Montezuma SilverRock ResoA La�aunits Community Fitness CaMar 79179 ma so Lane 7i7865 Avenida PAonteiuma Prasidant Gerald R. Ford Boys b Girls Club of La Quinta 49995 Pad Avenue Ge your digital copy C www.laquin W.erg/communityservices or scan the CQR code below. m Tustin Larson From: lexi@fgcreative.com Sent: Friday, August 31, 2012 3:48 PM To: Tustin Larson Subject: [FWD: City of La Quinta August 2012 Calendar Events] -------- Original Message -------- Subject: City of La Quinta August 2012 Calendar Events From: FG Creative <andreaCalfocreative.com> Date: Fri, August 31, 2012 11:30 am To: Iexi(alfQcreatlye.com FOR SEPTEMBER CALENDARS CITY OF LA QUINTA SEPTEMBER 2012 EVENTS Events that are new for September are noted with "*". Past events continuing into September are listed as well. Recreation Open Gym Basketball 7:00-9:00pm Tuesdays & Wednesdays President Gerald R. Ford Boys and Girls Club of La Quinta FREE - Mandatory sign -in 41 Shoot baskets or play full or half -court games at the La Quinta Boys & Girls Club. Youth and adults can drop -in for a workout or play just for fun! Participants 13 and under must be supervised by an adult at all times. Open Gym Indoor Volleyball 7:00-9:OOpm Thursdays President Gerald R. Ford Boys and Girls Club of La Quinta FREE - Mandatory sign -in Join us for some pick-up Indoor Volleyball. It's FREE to play all you have to do is sign -in when you arrive. Participants 13 and under must be supervised by an adult at all times. La Quinta Library For more information about all library programs, please call 760-564-4767. *Pre -Beginning Computer Class Thursdays, September 13, 20, 27 10:00 - 11:OOam Join us for an interactive series that will teach you the basics of the computer. No previous computer experience required. Registration on thefirstday of class (only 12 spaces available). *Conversational Spanish Class Wednesdays, September 26 - November 14 5:30 - 7:OOpm Experience new techniques and methods to help you learn easier and retain longer through our very own method of learning, the language and culture. Regardless of your level of Spanish the course will be customized to your personal or business needs. Registration required. *On -the -Lap Storytime Tuesday, September 25 10:00 - 10:30am This program is for babies and very young children who are just learning to listen to stories and songs. *Preschool Storytime Tuesday, September 25 11:00 - 11:45am This program is for children ages 3 and up who can sit independently, listen to stories and follow our leader Ms Beth. The Whodunnit? Mystery Book Club Wednesday, September 19 1030am La Quinta Library FREE Mystery lovers gather to discuss a month's titles. Books are available in advance at the library Reference Desk. For more information call (760) 564-4767. Family Movie Time Sunday, September 9 1:00-4:OOpm La Quinta Library FREE Join us every 2nd Sunday of each month for a Movie and FREE popcorn for the whole family. La Ouinta Museum *"Creativity in La Quinta Cove" exhibit opens September 22 - December 22, 2012 Tuesday - Saturday from 10:00am-4:OOpm La Quinta Museum FREE The exhibit features artists, hobbyists and craftspeople who make their home in the neighborhood surrounding the Museum. The thirty-four exhibitors include painters, photographers, jewelers, and clay artists as well as a wood turner, set designer, quilter, and furniture maker. Come see the creative imagination that abounds in the Museum's backyard. Opening reception with the artists will be Friday, September 21 from 5 to 7pm. 43 Preschool Story Time at La Quinta Museum First Wednesday of each month - September 5 10:00am La Quinta Museum FREE Special story time for children ages 3 - 5 followed by a fun craft! For more information call (760) 777- 7170. Forward email �y' 'nsrwi t'maii r,cm dryrt FRtf tWay. This email was sent to IexiOfocreative.com by andrea(alfacreative mm I Uodate Profile/Email Address I Instant removal with SafeUnsubscribe" 1 Privacy Policy. FG Creative, Inc. 1 74-020 Alessandro Dr., Suite E I Palm Desert I CA 192260 44 -June-12 -May42 I01, ."It �Apll�-12jlzlb-12 PROGRAMS Jan-12 Dec-11 Nov-11 Oct-IlI Sep-111 Aug-11 July-11 Leisure Classes 200 1751 167 161 130 186 201 1 1521 126 142 Special Events -80 -58 3,120 1 70 1 60 4,055 1,180 475 650 1 1751 250 432 Adult Sports/Op an Gym 418 720 5118 11261 658 400 264 280 238 173 5 681 Senior Center 35 089 1 388 283 058 1,-1-40 -1,-081 1,356 1 674 1 755 708 TOTAL 160 273 899 632 2,445 1 1,174 1 1,695 1,963 Us wulnw rdrn Ubw AYSO 300 400 500 700 1,400 1,500 1 C.V. Soccer Club C.V. Revolution Desert Boot Cam 50 50 50 50 50 50 1 50 I bu I bY Du LQ Rugby Club 36 32 1 30 1 29 - 30 LQ Sports & Youth 1001 150 1 150 1 150 1 150 U01. rdl9v 0cf 1w1 AYSO 750, 250 1 2501 250 1 LQ Rugby Club LQ Futhol 20 20 20 1 20 401 40 Y Football (League Practices 1 301 30 30 1 T 1 CV Revolution 25 20 1 20 1 20 1 20 1 ZU I ZU 1 20 1 20 1 1 Fritz Bums Park lAYSO bports tomplex I LQ Sports 8 Youth 850 850 850 175 175 175 1751 1751 75 100 saM jLQ Insard 25 S06 me Cal Xt LQ/PD Youth Fo-* I Football 1� 50 140 1401 FACILITY/PARK RENTALS Senior Center ParK Kentais La Quinta Park 200 200 250 250 300 50 1001 1,6001 100 100 100 200 Fritz Bums Park 50 100 1 50 1 too Fritz Burns Park Tennis courts JEJEE E50 Cove Oasis Trailhead F- Civic Center Cam us 150.. 600 25,020 1002E1 5E0 TOTAL PROGRAMS ii; I 94,320 2,806 ig 4,951 1 9.787 30,441 5,615 1 8.437 1 5,256 1 9,452 I 6,466 1 4.763 1 2,884 1 3,452 Senior Center Program I Senior Activftie V� 371] 574 �laob 569 574 549 Senior Leisure Classes jo I JPK12 JP144�[ Ao I 412 I jz 1 1 zwo 11,140 324 4 1,356 1 105 1 674 1 ltJl 1 755 I lbv 1 708 TOTAL r�, I too 1 894 1 1,335 1 1,089 1 1,3t$U 1 1,283 1,0 53 1 1 Senior Center Free 58rVIC83 Senior Services Volunteer Hours:� 374 1- 9.11 1 791 453 1 2551 1781 1 433 291 ;296 1 5841 1 316 1 222 536 1 352 1 277 I UZV J_ 1 1 139 432 1 113Z 1 426 I 1JI 1 397 331 I 221 1 552 1 554 1 356 1 910 1 374 1 121 1 495 1 K9:1 1 3,A I I 1 f77�1 ITOTAL LQ Fitness I I I i illi � Eli; �l;;�; 1 03§1 'L 4,147 4,298 3913 4,343 4,250 4,348 1 2,838 1 3,476 1 4,203 1 3.808 1 4.117 1 2,144 1 45 Fiscal Yea{'.. 201012011. PROGRAMS - TOTALS June-11 Ma -11 d1-11 Mar-11 Feb -II Jan41 Dec-10 Nov-10 Oct-10 Se -10 Au -10 July-1 Leisure Classes 1,512". 179 128 178 167 122 1 107 60 140 167 110 1 61 93 Special Events 8,903 412 345 4,425 40 85 990 200 1.015 287 744 360 Fitness Center - T' 145 461 604 550 756 607 664 458 649 645 658 539 554 Adult Sports/Open Gym 5947 681 885 - 547 712 304 445 339 241 336 249 575 633 Senior Center 14581 767 1,189 1,515 1,409 1,587 1,521 1,078 1,271 1,680 1,057 770 737 TOTAL 3 OSB 2,500 3,151 7 215 3,084 2 620 2,822 2,925 2,501 3,843 2 361 2,689 2,377 La 4ulma ram use AYSO 8.270 100 200 200 400 600 800 1,300 1,500 1,500 1,500 170 C.V. Soccer Club 225"- 25 200 C.V. Revolution 50 25 1 25 Desert Boot Camp 450 50 50 50 50 50 50 50 50 50 LQ Rub Club 100 25 25 25 25 LQ Sports 8 Youth 550 100 Ion 150 150 150 s orts com rex LQ S orts & Youth 3500 200 700 800 800 800 60 60 60 60 100 60 100 LQ Insani 251 25 So Cal Xlrern 150 150 LQ/PD Youth Football 30p'.' FACILITYIPARK RENTALS Pam Kentals La Quinta Park 22501 200 1 350 350 300 100 50 100 200 200 150 50 200 Fritz Bums Park 800 50 200 50 100 50 100 50 100 100 Fritz Bums Park Tennis Courts 100- 100 Cove Oasis Trailhead Civic Center Campus 21°862 50 500 1 20,037 1 50 1 1 1 1,125 1 50 50 TOTAL PROGRAMS 95,697 4,114 6,085 10,708 26 222 6 307 5 488 5,998 7 787 1 7.934 1 6,338 1 4,778 1 3,958 senior center Programs 10904. 552 852 1,041 1 1 1,11 1,063 847 935 1,354 879 664 618 Senior Activities Senior Leisure Classes 3,677. 215 337 474 473 424 458 231 336 326 178 106 119 TOTAL1 14581.1 767 1 1189 1. 1615 1 1,409 1 1587 1 1521 I 1078 I 1271 1 1680 1 1057 1 770 1 37 Senior Center Free Service3 Senior Services 3,822. 264 264 318 251 337 276 208 211386 347 519 441 Volunteer Hours 3101'. 270 200 322 337 353 260 316 249 269 170 517 162 681 193 534 TOTAL 3 534 464 640 588 690 536 524 460 555 En c&'(t 4 4 QK&M COMMISSION MEETING DATE: September 10, 2012 ITEM TITLE: Discussion of Potential Park and Recreation Collaboration between the City and Desert Recreation District RECOMMENDATION: AGENDA CATEGORY: BUSINESS SESSION: CONSENT CALENDAR: STUDY SESSION: 1 PUBLIC HEARING: As deemed appropriate by the Community Services Commission. FISCAL IMPLICATIONS: This item has the potential for cost saving measures for the Desert Recreation District (DRD) and cost recovery potential for recreation staff at the City. It is undetermined what the amount will be until a Memorandum of Understanding is negotiated. BACKGROUND AND OVERVIEW: In May 2012, Kevin Kalman, General Manager, discussed the DRD Strategic Plan with the Commission. DRD is seeking to increase communication with cities, increase collaborative opportunities with local agencies and other partners, and increase the health and fitness opportunities where possible. The goals outlined in the plan are similar to those outlined in the La Quinta Community Services Master Plan that was completed in May 2007. DRD implemented a Reorganization Plan that aligned the staffing levels with the recommendations in the Strategic Plan (Attachment 1). A position was posted by DRD to hire a Community Services Coordinator in the City of La Quinta. This position was established to develop, implement, and promote recreation programs and special events in La Quinta (Attachment 2). Upon discussions with DRD staff, it was determined that this position and other responsibilities in La Quinta could be better coordinated through a collaborative effort. 47 The purpose of the collaboration would: • Reduce the cost of services for the City and DRD • Avoid duplication of park and recreation services • Increase communication and collaboration between the City and DRD Potentially improve the recreation, health, and wellness offerings to residents • Identify more effective ways to reach residents regarding recreation services • Better define the roles of the City and DRD in the provision of services in La Quinta Components of the collaboration could include: • The City could continue to offer recreation programs at various locations throughout the City which currently include the Senior Center, Library, Museum, La Quinta High School, City parks, and two middle school sports facilities. • The City could co -brand recreation programs and include the DRD logo on promotional materials including the activities guides, flyers, rack cards, press releases, the GEM, City website, and email blasts. • The City could utilize DRD staff to assist with large special events including Humana Health and Well-being events, City's Birthday Party and Community Picnic, and the 4th of July Event. • The City could support the management of the La Quinta Community Fitness Center. • The City could schedule park rentals and field use at the baseball field. • DRD would continue to promote and offer the preschool and after school programs at various locations A portion of funding that is budgeted for a DRD Community Services Coordinator in La Quinta will be paid to the City to provide the above mentioned services, thus reducing costs to DRD and increasing revenue for the City. Staff is seeking direction from the Community Services Commission regarding this item and to consider recommending it to the City Council for their approval. Should the DRD Board of Directors and La Quinta City Council determine that they wish to proceed in this direction, implementation of a Memorandum of Understanding will be initiated for approval by City Council and the DRD Board of Directors. DRD staff will discuss this item with their Board of Directors on September 12, 2012 to identify if there is support for the agency collaboration. no Respectfully Submitted, Edie Hylton Community Services Director Attachments: 1. ORD 2013 Organization Chart 2. Community Services Coordinator Job Description 49 LU 1M oan u UW$9 ci s � m �Ez�gGGz� 0 49 a "ttV" H ® �_ o Y 6.8 v F Q w w � m � ygyyC• y UW$YzC 4 ll $ u1 g E Cp^jS yEaQ f�b/uV UVw Fu$y.s O U i �L II r�n 9e5�5e° &x E'er' �-_3-I yEE �dr i QcL�� EFEo v w rcw Q � i< mu°$8o a fl $L rc c`a 9 e oiE o�� F aw Nft _ ii NV �aR UUV r � �� muN6dK $L p O g!$$ @ 9yy < U mcs�Oiv `ea � mYE� . Z'w LL 5f@ c `ago'- �`�z Ptli 4w$qaQEjj Lw NrwO ' j =•+C LL� K V i gN yr�yg. �`e�� • "gi 3i3 o 3 g d 5m $ - fd$ A s3 = S T L9 ic. > 50 r� ATTACHMENT 2 lip` DESERT JOB DESCRIPTION Job Title: Community Services Coordinator FLSA Status: Exempt Position Type:: Full-time paps Type: ; Salaried Reports To: ', Community Services Supervisor General Work Monday — Friday Shift: 8:00am — 5:00pm; Flexible to work evenings and weekends as required. Special Consideration: In some instances, this position is contingent upon grant funding and/or contract award. DEFINITION: Under the general direction of the Community Services Supervisor, the Coordinator is responsible for the development, planning, organizing, implementation and evaluation of a wide range of recreation programs and services at various related facilities in a service area. Supervises, directs and evaluates the work of part-time staff and volunteers. Prepares and maintains accurate records and reports. Participates in community problem solving and has the ability to be flexible and change plans based on participant needs. SUPERVISION RECEIVED AND/OR EXERCISED: Under general supervision of the Community Services Supervisor. Exercises direct supervision over subordinate staff and volunteers. DISTINGUISHING CHARACTERISTICS: This is a supervisory position that is responsible for the creation, implementation and evaluation of a wide range of recreation programs and services at various related facilities in an assigned service area. ESSENTIAL DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned. — Plans, organizes, implements, directs, evaluates and promotes a wide range of recreation programs and activities (e.g. Adaptive and Outdoor Recreation; Sports Leagues, Clinics, Camps and Tournaments; Fitness and Wellness; Youth Enrichment; Aquatic Facility Programming; Community Recreation; Recreation Center Programming) for all ages at various related facilities in a service area. — Engages in strategic thinking to develop program goals, objectives and policies aligned with organizational and departmental goals and objectives. Responsible for establishing and implementing overall program objectives. Identifies and implements appropriate program curriculum, methods and standards. Ensures programming for a diverse general public (i.e. culturally, socio-economically, age, etc.) and accessibility for all community members. — Develops, implements and monitors program budget and prudently allocates resources to accomplish program goals and objectives. — Develops community knowledge and builds partnerships that identify District recreation facilities, programs and services as a community focal point. Develops and/or coordinates a variety of publications and communication materials to market programs and promote the benefits of District recreation programs and services to participants and the community. 51 - Researches trends, demographics and needs of the community through a variety of resources including but not limited to community consultations, surveys and focus groups. Analyzes data to plan strategically for the future. - Continuously monitors and evaluates the efficiency and effectiveness of program and service delivery methods, based on measureable outcomes. Makes recommendations and implements adjustments. - Initiates and administers service agreements and contracts for area of responsibility; determines scope of work, monitors contracts and evaluates services provided. - Responsible for supervising subordinate staff and volunteers; selects and trains personnel; counsels and coaches employees to correct deficiencies; conducts timely and effective evaluations based on performance measures and outcomes. - Collaborates with, provides advisory support for and acts as liaison to other departments, citizen committees, community agencies and organizations and other stakeholders to facilitate recreation program development and enhance recreational services within a service area. Chairs and/or serves as a member of various committees, working groups and/or ad hoc task forces providing recreational expertise and contributing to the attainment of successful results. - ' Consults and works cooperatively with community based associations, School Districts, program participants, residents, District team members, and other organizations to maintain, create and enhance recreational opportunities within the assigned service area. - Communicates effectively with the general public, employees, user groups and other leaders in oral and written form. Prepares and presents staff reports. - Conducts inspections of facilities and operations to ensure recreation facilities, sites and equipment meet health and safety standards and that District and departmental policies and procedures, including emergency response protocols, are adhered to by all staff and participants involved. - Prepares and presents verbal and written reports to a variety of audiences. Develops and conducts various staff training for the purpose of enhancing and developing job skill and competency. - Writes, develops, completes and maintains accurate documents, records and reports in the successful execution of job duties. MINIMUM QUALIFICATIONS: Knowledge of., - Theories, principles and practices, common to the management and operation of recreation facilities and equipment. - Theories, principles and practices common to the administration, management and evaluation of recreation, sport and leisure programs, including budget creation and administration. - Principles and practices of staff leadership, supervision, employee motivation, team building and performance evaluation. - And understanding of cultural diversity and its importance in working with the community. - And familiarity with federal, state and local laws, codes and regulations that are pertinent to public sector recreation and facility management. - Emergency response protocol and coordination with other agencies for the highest level of emergency care. The minimum qualifications stated In this document are a guide for determining the education, training, experience, special skills, oeNfication and/or license which may be required for employment in this position. -- 52 Ability to: — Demonstrate strong organizational, planning and administrative skills. Must maintain detailed and accurate records. — Prepare budgets and meet budget targets. Garner grants, donations, sponsorships and in -kind services. — Collect, evaluate and interpret varied information and data, either in statistical or narrative form; interpret documents, agreements and contracts; interpret and apply laws, regulations, policies and procedures. — Monitor and evaluate program and service results and demonstrate outcomes both qualitatively and quantitatively. — Demonstrate sufficient political acumen and community relations ability to build partnerships and advocacy for District programs and services. — Be a team -oriented leader committed to employee empowerment, problem solving and customer service. — Write promotional materials and participate in the marketing of recreation programs and services. — Utilize sound judgment, analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals. — Effectively plan and manage multiple programs, projects and demands simultaneously with minimal direction and supervision. — Administer and oversee a variety of contracted services. — Facilitate employee and community groups to solve problems, resolve conflicts and work. effectively and collaboratively. — Demonstrate strong verbal and written communication skills. Must be able to develop program reports, evaluations and other material as well as conduct effective presentations and training. — Work odd or long hours at a time to complete projects or to participate in or coordinate evening and off -hour activities. Respond quickly and appropriately in emergency situations and deal effectively with injuries and accidents as a result of recreational programs and activities. — Travel to monitor and inspect recreation facilitiestsites and programs, attend meetings or as needed in the course of work.. — Use a computer/word processor, design and compile data and reports, create presentations, analyze data, and develop budgets. Utilize computer applications (e.g. Microsoft Office) and data management applications for effective service delivery. — Operate modem office equipment, including fax machines, scanners, multi -line telephone system, printers and copiers. EDUCATION I EXPERIENCE / TRAINING: Any combination of education, experience and training that would likely provide the required knowledge, skills and abilities is qualifying. A typical way to obtain the knowledge, skills and abilities would be: Education: Possess a Bachelor's Degree from an accredited college or university with major work in recreation and park management, public or business administration, or related field and Experience: Three (3) years of varied recreation and facility management experience with at least one (1) year in a supervisor capacity that includes discipline and performance evaluation responsibilities. Experience must include developing, implementing, organizing and evaluating recreation programs and services for all age groups in several of the following areas: Adaptive and Outdoor Recreation; Sports Leagues, Clinics, Camps and Tournaments; Fitness and Wellness; Youth Enrichment; Aquatic Facility Programming; Community Recreation; Recreation Center Programming. Certifications/Licenses: — Possession and maintenance of a valid California driver's license with an acceptable driving record is a condition of initial and continued employment in this position. — Possession and maintenance of a valid certification in first aid, cardiopulmonary resuscitation (CPR) and Automatic External Defibrillator (AED) for adult, child and infant is a condition of initial and continued employment in this position. 53 PHYSICAL DEMANDSZ: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job: - The employee is required to work indoors in a recreation facility or office building as well as outdoors. When working outdoors, the employee is regularly required to withstand outside elements including extreme heat, rain, wind, etc. - The employee is regularly required to walk on slippery or uneven surfaces. Eye -hand -foot coordination is required. - The employee is regularly required to perform work on a computer and multi -line or cellular telephone as well as perform work on a copy machine, fax machine, scanner and other office equipment. - The employee is regularly required to use hands to finger, handle, or feel. Repetitive hand movement and fine coordination are needed when using a computer or other recreation equipment in the completion of the essential functions of the job. - The employee is regularly required to talk or hear since the employee regularly communicates with individuals both in person and over the. phone, which requires acute hearing. - The employee is regularly required to sit and/or stand for long periods of time as well as twist, reach, climb, balance, stoop, kneel, crouch or crawl. - The employee must occasionally pull and/or push, lift and/or move equipment and supplies weighing up to 40 pounds. - The employee is regularly required to operate a motorized vehicle. - The employee must be able to read handwritten and printed materials and a computer screen. WORK ENVIRONMENT': The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. When working in an office environment, employee is exposed to moderate noise levels, controlled temperature conditions and no direct exposure to hazardous physical substances. When working outdoors, employee experiences exposure to extreme hot or cold temperature, exposure to marked changes in temperature/humidity, exposure to dust, mists, or other irritating particles and exposure to moderate to excessive noise. ORGANIZATIONAL RELATIONSHIP: BOARD OF DIRECTORS GENERAL MANAGER ASSISTANT GENERAL MANAGER COMMUNITY SERVICES SUPERVISOR COMMUNITY SERVICES COORDINATOR (DIRECT REPORTS) 'Reasonable accommodations maybe made to enable individuals with disabilities to perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. 54 DEPARTMENT REPORT: 1 c � s TO: Community Services Commission FROM: Edie Hylton, Community Services Direct DATE: September 10, 2012 SUBJECT: Community Services Department Report for July 2012 Upcoming events of the Community Services Department for September 2012: Computers Adobe Photoshop Elements, Senior Center Intro to MS Outlook, Senior Center Play with PowerPoint, Senior Center Dance Jazz/ Hip Hop (3 - 5 yrs.), Fitness Center Pre-Ballet/Jazz (3 - 5 yrs.), Fitness Center Dance, Play & Pretend (2.5 - 5 yrs.), La Quinta High School Beginning Ballet (5 - 10 yrs.), La Quinta High School Ballet/Tap (4 - 6 & 7 - 10 yrs.), La Quinta High School Exercise & Fitness *Morning Workout *Mat Pilates Total Body Challenge Sculpt & Tone Meditation, Library Yoga AM, Library Yoga PM, Library Jazzercise, Senior Center Zumba, Senior Center Music Beginning Guitar, Senior Center Rock Solo Class, Senior Center Free Programs *Quilters Martial Arts Karate/ Taekwondo, Senior Center Special Events *Cruise Cuisine Luncheon - *Senior Center class or activity 55 Community Services Department Attendance Report for July 2012 Summary Sheet Variance Sessions Per Month Program 2012 2011 2012 2011 Leisure Classes 127 142 -15 62 75 Special Events -1 63 432 -369 2 3 Sports •2 356 681 -325 16 21 Senior Center 627 708 -81 74 59 Total 1,173 1,963 -790 154 158 Senior Services Senior Center 306 429 -123 18 10 Total 306 429 -123 18 10 Sports User Groups La Quinta Park AYSO NO LA QUINTA PARK LQ Youth & Sports Assoc. FIELD USAGE DUE TO SUMMER Desert Boot Camp FIELD REHABILITATION Sports Complex LQ Youth & Sports Assoc. 150 100 50 21 17 Facility/Park Rentals Senior Center (Private Party) 0 0 0 0 0 (Sunday Church) 375 375 0 5 5 Museum Meeting Room/Courtyard 0 01 0 0 0 Library Classroom 550 360 190 11 6 Civic Center Campus (Private Party) 0 0 0 0 0 Park Rentals La Quinta Park 200 200 0 4 4 Fritz Burns Park 0 0 0 0 0 Total 1,275 1,035 240 41 32 Total Programs 2,754 3,427 -673 213 200 VA.anron. Wmira Senior Center 1351 342 -207 Total Volunteer Hours 1 1351 342 -207 -1 Lower attendance in 2012 due to Fitness Center Grand Opening in 2011 and less attendance at Moonlight Movie due to possibility of rain that evening. •2 Open 'Gym Basketball is now closed on Mondays effective July 1, 2012 and one less Golf Tour date (only 4 Saturdays in July 2012). 56 Community Services Department Program Report for July 2012 2012 2011 2012 2011 Participants Participants Variance Meetings I Meetings Leisure Classes Acrylic Painting 6 4 2 1 4 Guitar - Beg. 3 4 -1 3 2 Guitar - 2nd level 3 0 3 1 0 Guitar - 3rd level 3 0 3 3 0 Zumba 15 131 2 9 8 Yoga - Morning 3 7 -4 5 4 Yoga - Evening 7 3 4 4 4 Computers - Beg. 8 0 8 1 0 Karate/Taekwondo 4- 8 (Beg.) 27 26 1 9 7 Karate/Taekwondo 4- 8 (Inter.) 23 21 2 9 7 Karate/Taekwondo 9 & up 211 22 -11 9 7 Jazzercise 81 12 -4 8 8 Totals 1271 1121 15 62 51 2012 2011 2012 2011 Participants Participants Variance Meetings Meetings Special Events Dodgers/Padres Game Excursion 28 32 -4 1 1 Moonlight Movie @ Civic Center 35 200 -165 1 1 Totals 63 232 -169 2 2 2012 2011 2012 2011 Participants Participants Variance Meetings Meetings Sports Open Gym Basketball 176 376 -200 8 11 Open Gym Volleyball 70 74 -4 4 4 Golf Tour, Indian Wells Golf Resort 29 48 -19 1 1 Golf Tour, Westin Mission Hills 28 52 24 1 1 Golf Tour, SilverRock 1 281 42 -141 1 1 Golf Tour, Desert Falls Country Club 25 41 16 1 1 Totals 356 633 277 161 19 Community Services Totals 5461 977 -4311 80 72 57 Community Services Department Monthly Revenue Report for July 2012 Mnnthiv Revenue - Facility Rentals 2012 2011 Variance Library, $ 50.00 $ 100.00 $ (50.00) Museum $ - $ - $ Senior Center $ 1,125.00 $ 1,237.50 $ (112.50) Parks $ 265.00 $ 260.00 $ 5.00 Sports Fields $ - $ 209.50 $ (209.50) Monthly Facility Revenue $ 1,440.00 $ 1,807.00 $ (367.00) Mnnthiv Revenue Senior Center $ 1,223.00 $ 1,444.00 $ (221.00) Community Services $ 5,754.00 $ 5,635.00 $ 119.00 La Quinta Resident Cards $ 4,230.00 $ 3,010.00 $ 1,220.00 Total Revenue $ 11,207.00 $ 10,089.00 $ 1,118.00 Rn.mnue Vear to nate Facility Revenue $ 1,440.00 $ 1,807.00 $ (367.00) Senior Center $ 1,223.00 $ 1,444.00 $ (221.00) Community Services $ 5,754.00 $ 5,635.00 $ 119.00 La Quinta Resident Cards $ 4,230.00 $ 3,010.00 $ 1,220.00 Total Revenue to Date $ 12,647.00 $ 11,896.00 $ 751.00 Senior Center Attendance Senior Center Program Report for July 2012 Participation Participation Variance Meetings Meetings 2012 2011 2012 2011 Senior Activities ACBL 2 99ers 69 122 -53 3 4 Bridge, Social/Party 263 225 38 18 14 Monthly Birthday Party Monthly Luncheon (Patriots) 50 65 50 108 0 -43 1 1 1 1 Movie Time 47 44 3 4 4 Putting Action & Wii Bowling Senior Activity Total 16 510 0 549 16 -39 6 - 33 0 24 Senior Leisure Classes Exercise 20 39 -19 12 12 Mah Jongg 30 0 30 5 0 Mat Pilates 17 12 5 12 12 Quilters 14 34 -20 3 4 Swing/Latin Fusion - Ukulele Players Yoga for Seniors/ Yoga for Health Senior Leisure Classes Total 101 24 2 117 0 68 0 153 10 -44 2 -36 3 4 2 41 0 0 28 TOTAL SENIOR PROGRAMS 627 702 -75 74 52 Senior Services Cool Center 50 6W430 16 14 FIND - 200 22 9 5 HICAP/Notary/Legal/Financial/Lobby Volunteers 34 22 11 9 n/a 3 n/a TOTAL SENIOR SERVICES 306 40 18 8 SENIOR CENTER TOTAL 933 110 92 60 59 Parks Activities Updates July 2012 The sports fields at La Quinta Park, Sports Complex, and Colonel Mitchel Paige were aerated using the golf aeration equipment from SilverRock Resort. All of the parks are aerated at least twice during the year by the parks landscape contractor. For the past two years, the sports fields have received and additional aeration using the golf course equipment. The SilverRock aerators provide deeper aeration to relieve the compaction due to heavy use by the sports associations. Aerification is a mechanical process that creates more air space in the soil and promotes deeper rooting, thus helping the turf grass stay healthy. In most cases, it is done by removing %:- inch cores from the compacted soil, allowing for an infusion of air, nutrients, and water that brings a resurgence of growth. I The Gems symbolize the Wellness System Fees Ruby Level = $50.00 Self -Directed Program; One Year -Key Use Sapphire Level = $175.00 All Ruby Level Benefits; Pre -Fitness Assessment Test; Custom Designed Program by Personal Training Staff; Post -Fitness Assessment Test Diamond Level = $295.00 All Ruby and Sapphire Level Benefits; Three Additional Personal Training Sessions • Members Sold is the # of memberships sold that day. • Walk-ins are people without membership cards that are paying a daily $5 fee. • Daily counts are the # of Members coming into the center that have had their membership cards scanned by us. • The totals at the end of each row is the total of all of the above transactions for the day. 61 COMMISSIONER ITEM: 1 COMMUNITY SERVICES COMMISSIONERS MEETINGS & WORK PLAN TASK EVENTS FISCAL YEAR 2012/2013 ATTENDANCE Date of Appointment Term Expires Sharrell Blakeley Heather Engel Kathleen Fitzpatrick Michele Lawrence Bob Leidner 6/l/2010 6/1/2010 1 6/17/2008 6/2/2009 1/20/2004 6/30/2013 6/30/2014 6/30/2014 6/30/2013 6/30/2013 July 9, 2012 Meeting Present Present I Present I Present Present Carnaval of Li hts Patriots Luncheon The Mu et Movie Padres @ Dodgers Excursion August 13, 2012 CANCELLED Flipper Movie Back to School Pro ram E�j I September 10, 2012 Meeting Cruise Cuisine Luncheon Nature Walk Family Disc Golf Tournament October 8, 2012 Meeting Guided Cove Hike lebr Ceation of Life Luncheon Nature Walk Annual Health Fair December 10. 2012 Meeting Disc Golf Holiday Tournament Christmas Tree Lighting Nature Walk Guided Cove Hike . Holiday Luncheon Nature Walk Youth Flag Football Tournament 62 CAMMISCInIUFR ITFM- i �N N d 7 c O 2 N U 5 O f-d � y" pp 00 00 O N i U v U g � o M ~ U V N N Q b R U U O Q d U O M x V h h N O 63 m CO) .` LL N c O 2 r.. CO) b 0 .o d s e F V oQi U J r 00 o a U U a U U U U b h4 N ^t N RC a O � O U U F v � u op 7 V v b v o d M � � n N Z _ N N 64