2015-16 JNS Media Specialists - Amendment 1 - Marketing ServicesRequesting department shall check and attach the items below as appropriate:
X Contract payments will be charged to account number: 101-3007-60461
___ A Conflict of Interest Form 700 Statement of Economic Interests from Consultant(s) is attached with
_____ no reportable interests in LQ or ____ reportable interests
X A Conflict of Interest Form 700 Statement of Economic Interests is not required because this Consultant does
not meet the definition in FPPC regulation 18701(2).
Authority to execute this agreement is based upon:
X Approved by the City Council on: June 16, 2015.
___ City Manager’s signature authority provided under Resolution No. 2005-095
Public Works projects for $30,000 or less.
___ City Manager’s signature authority provided under Resolution No. 2005-096
Service agreements for $30,000 or less.
___ City Manager’s signature authority provided under Contract Change Order Policy
Contracts under $100,000= 10% max, contracts over $100,000= $25,000 max
The following required documents are attached to the agreement:
X Insurance certificates as required by the agreement (initialed by Risk Manager on _____________ date)
___ Performance bonds as required by the agreement (originals)
X City of La Quinta Business License (103845, Exp. August 31, 2016 )
ok TLD 7-7-15
THIS AMENDMENT It . 1 TO THE PROFESSIONAL SERVICES AGREEMENT FOR
PRINT AND MEDIA IA MARKETING SERVICES ("Amendment No. 1") is made and entered
into as of the first day of July, 2415 ("Effective Date"), by and between the CITY OF LA
UII TA "City"} a California municipal corporation, and JNS MEDIA SPECIALISTS
("JS" or "Consultant").
RECITALS
A. On or about July 1, 2414 the City and Consultant entered into that certain
Professional Services Agreement for Print and Media Marketing _ Services
("Agreement"). The term of the original agreement expires June 30, 2015.
B. Pursuant to Section 3.4, Term of the original Agreement, the City may extend
the terra of the agreement upon mutual agreement by both parties.
C. City and Consultant noir wish to amend the Agreement to modify Section 2,1,
Contract Sum, ;Exhibit A, and Exhibit B, to address a shift in target markets as
identified during the Jane 2 2415 City Council marketing strategies study session.
AMENDMENT
In consideration of the foregoing Recitals and the covenants and promises hereinafter
contained, and for good and valuable consideration, the sufficiency and receipt of
which are hereby acknowledged, the parties hereto agree as follows.
1. SECTION 2.1 OF THE AGREEMENT IS STRUCK IN ITS ENTIRETY
TO READ:
2.1 Contract Sum. For the services rendered pursuant to this Agreement,
Consultant shall be compensated in accordance with Exhibit "B" (the "Schedule
of Compensation") in a total amount not to exceed One Hundred Twelve
Thousand Seven Hundred Seventy Dollars ($112,774) (the `Contract Sum"),
except as provided in Section 1m: The method of compensation set forth in the
Schedule of Compensation may include a lump stem payment upon completion,
payment in accordance with the percentage of completion of the services,
payment for time and materials based upon Consultant's rate schedule, but not
exceeding the Contract. Sura, or such other methods as may be specified in the
Schedule of Compensation. Compensation may include reimbursement for
actual and necessary expenditures for reproduction costs, transportation
expense, telephone expense, and similar costs and : expenses when and if
specified in the Schedule of Compensation. Regardless of the method of
compensation set forth in the Schedule of Compensation, Consultant's overall
compensation shall not exceed the Contract Sum, except as provided in Section
1.6 of this Agreement, "Additional Services.'
2. SECTION 3.4, TERM, IS HEREBY AMENDED TO COMMENCEY 1, 2015
AND TERMINATE JUNE 30,2016.
3® EXHIBIT A OF THE AGREEMENT IS STRUCK IN ITS ENTIRETY
Exhibit
Scope of Services
Marketing et
Consultant will develop a budget that includes a strategic media plan that will
support local businesses and improve tourism to La Quinta. The plan will
contain specific information on research, demographics, and hoer Consultant
will plan, coordinate, oversee, and :manage all print and electronic
advertising/marketing efforts including, but not limited to media placement,
recommendations, optimizations, reporting, and verifying insertion of approved
media advertising. Marketing plan will include but not limited to Print,
Television, Radio, etc. A portion of the marketing plan will be to -support
Shoulder Season Events, CVB Co-op opportunities, local co-op opportunities,
local and regional messaging.
Print and Electronic
Consultant will research print media, television, and radio media to best reach
predetermined target audiences Print Media will include regional publications
such as Locale Magazine and local publications such as: The Desert Sun, Travel
Host Magazine, Palm Springs Life, etc. Consultant will also develop an airport
display in a high -traffic area to capture fly market tourists.
Television will include: Time Warner Cable on such Networks for Women 35+ as
Bravo, Lifetime, WE, A & E, Food, E, HGTV, Oxygen, Own, ABC Family. Networks
for Men 35+ include; FOX News, s, Cil , MSNBC, ESPN, FCX Sports, AMC, FX, history,
TNT, TBS. To reach the Millennial target group networks such as MTV, Animal
Planet, Discovery, ESPN, FOX Sports, Spike, Game Show Network, Music Choice,
Nick at Nite, SYFI).
Radio will include CBS Radia in regional drive market and local market. This plan
will include FREE Live Mentions talking about the many experiences tourists and
valley residents will receive by visiting the {gem of the Desert "La uinta." They
will also promote Events through these live mentions.
Building u
The goals of this campaign are as follows:
1) Coordinate with Graphtek Interactive to maintain the City of La C Uinta'
messaging.
2) Create awareness
3 Inspire Consumers to make a trip to Lo Quinta
4 Engage audiences that support the assets in La Quinta
a Outdoor Adventure (Hiking, Biking, etc.)
b) Health and Wellness
c Arts & Culture
d Events
Creative
Consultant will develop creative compatible and consistent with online creative
that depicts the essence of La Quintan Creative will be designed to showcase
the wide array of activities and experiences for residents and tourists. Creative
will include the development of o neer "Guide to La Quinta" promoting
upcoming `Signature Events," Local events, Restaurants, Places of interest,
Shopping, and other programs. Consultant will produce and distribute this
brochure to hotels, visitor centers, etc. around the Coachella Valley.
Monitoring ire
Consultant will implement a monitoring system and will provide a Monthly,
Quarterly, and an Annual report showing the effectiveness of campaigns.
. EXHIBIT B OF THE AGREEMENT IS STRUCK IN ITS ENTIRETY AND AMENDED TO
Exhibit
Schedule of Compensation
With the exception of compensation for Additional Services, provided for in
Section 2.2 of this Agreement, the maximum total compensation to be paid to
Consultant under this Agreement is not to exceed One Hundred Twelve
Thousand Seven Hundred Seventy Dollars ($112,770) ("Contract Sum"). The
Contract Sum shall be paid to Consultant in installment payments made on a
monthly basis and in an amount identified in Consultants Schedule o
Compensation attached hereto for the work tasks performed and properly
invoiced by Consultant in conformance with Section 2.2 of the Agreement.
S. DEFINED TERMS. Except as defined in this Amendment No. 1, all capitalized
words and phrases shall have the same ;meaning ascribed to them in the
Agreements
. REMAINING TERMS AND CONDITIONS. Except as specifically amended by this
Amendment No. 1, all terms and conditions in the Agreement shall remain in
full force and effect.
(signatures on next page]
IN WITNESS WHEREOF, the City and JNS have executed this Amendment No. 1 to the
Professional Services Agreement for print and Media Marketing Services on the
respective dates set forth below.
CITY: CITY F LA QUINTA a California municipal corporation
Digitally signed by Frank J. Spevacek
i
DN: serialNumber=1 n615nh01202cvmj, -
c=US, st=California, l=La Quints, o=FrankJ.
Spevacek, cn=FrankJ.Spevacek
Date: 2015.07.15 13:21:21 0T00
Frank J. S ev c k, City Manager Dated
ATTEST:
Digitally signed by City of La Quinta
DN: serial Number=6fmhzhdhvfjz93cr,
c=US, st=California, l=La Quinta, o=City
of La Quinta, cn=City of La Quinta
Date: 2015.07.15 13:36:44 -07'00'
Susan Msels, City Clerk
APPROVED S TO FORM:
William H. Ihrke, City Attorney
CONSULTANT: S Media Specialists
y Dated
m
Name
3
Title
NS Mediu Specialists
78200 Main Street, Suite 201
La Quinta, CA 92253