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PP 1991-457 (2)DATE: APPLICANT: ARCHITECT: CASE NO.: REQUEST: LOCATION: GENERAL PLAN DESIGNATION: EXISTING ZONING: ENVIRONMENTAL STAFF REPORT PLANNING COMMISSION MEETING MAY 28, 1991 J. PAUL SMITH URRUTIA ARCHITECTS PLOT PLAN 91 -457 (EA 91 -191) PH ' 2 APPROVAL OF A PLOT PLAN TO ALLOW CONSTRUCTION AND OPERATION OF A 10,000 SQUARE FOOT DANCE NIGHTCLUB AND FUTURE BUILDING. SOUTHEAST CORNER OF HIGHWAY 111 AND ADAMS STREET (EXTENDED) MIXED COMMERCIAL WITH A NON - RESIDENTIAL OVERLAY C -P -S (SCENIC HIGHWAY COMMERCIAL) CONSIDERATIONS: ENVIRONMENTAL ASSESSMENT 91 -191 HAS BEEN PREPARED IN CONJUNCTION WITH THIS APPLICATION PURSUANT TO THE CALIFORNIA ENVIRONMENTAL QUALITY ACT REQUIREMENTS. THE INITIAL STUDY INDICATED THAT NO SIGNIFICANT ENVIRONMENTAL IMPACTS WILL OCCUR THAT CANNOT BE MITIGATED BY THE IMPOSITION OF MITIGATION MEASURES. THIS MITIGATION MEASURES CAN BE INCLUDED AS CONDITIONS OF APPROVAL FOR THE PLOT PLAN IF IT IS APPROVED. THEREFORE, A NEGATIVE DECLARATION OF ENVIRONMENTAL IMPACT HAS BEEN PREPARED. SURROUNDING ZONING AND LAND USE: NORTH: C -P -S /VACANT LAND SOUTH: C -P -S/ VACANT LAND EAST: C -P -S /VACANT LAND WEST: C- P- S /R- 1- 12000 /VACANT LAND (WASHINGTON SQUARE SITE) AND CVWD WELL SITE DESCRIPTION OF SITE: THE PROJECT SITE CONSISTS OF APPROXIMATELY 4.5 ACRES OF LAND AND IS SOMEWHAT RECTANGULAR IN SHAPE. THE TOPOGRAPHY OF THE SITE IS FAIRLY LEVEL WITH SOME STAFFRPT.074 1 ROLLING SAND DUNES. THE PROPERTY IS PRESENTLY VACANT AND VOID OF ANY SIGNIFICANT VEGETATION. POWER POLES RUN ALONG ADAMS STREET AND ALONG HIGHWAY 111 ADJACENT TO THE SITE. THE PROPERTY TO THE EAST AND SOUTH IS MADE UP OF ONE INDIVIDUAL PARCEL UNDER SEPARATE OWNERSHIP. PROPOSAL: The Applicant is proposing to construct a 10, 000 square foot dance nightclub on the subject property. Additionally, a pad is being provided to allow construction of a "supper club" type facility. The supper club is proposed to supplement the operation of the nightclub in that it would provide a facility for dinner prior to attending the nightclub. The Applicant has submitted an extensive report package describing the proposed project. The report includes the following subjects regarding the proposed facility: 1. Introduction 2. Description of amenity 3. Elevations, floor and site plans 4. Schedule of sales tax revenues generated 5. Critical success factors 6. Marketing concept 7. Specific plan for promotion and entertainment 8. Capitol requirements budget 9. Background of developers /operator 10. Consultants associated with the project 11. Food service program 12. Safety and security program Very briefly, the concept of this facility is to attract the very wealthy seasonal celebrity as well as the vacationing patron, the convention and business traveler, and the professional year round resident. Additionally, the Applicant indicates that the facility will be utilized by the community for charitable events and special private, social, and political club functions. Although the public will be allowed in the facility, there will be a "members only" lounge provided for those who wish to pay a premium charge. The facility will be multi -level with a 1750 square foot dance floor provided. A large bar will be provided which will embrace the dance floor. The entire look as described by the Applicant will be one which has a "sophisticated industrial" look. The Applicant intends to provide a selection of "designer" food item specialties at various locations inside the facility. These food items will be prepared off -site nightly by a local caterer and brought to the facility where it will be transferred to serving dishes in a preparation room. A food preparation area has been designated as a work station for food preparation once the food arrives and for a clean up and storage of the service utensils, dishes and trays after their use. STAFFRPT.074 [I The Applicant has provided in the report a description of his safety and security program. In addition to private security services, the Applicant intends to contract for services of "extra duty" officers from the Riverside County Sheriff's Department. Additionally, a curb -to -curb ride service will be available to all patrons. This will allow patrons to be brought to the facility and or returned to their accommodations through a shuttle bus or limousine service or other local transportation carrier for which the Applicants are now in negotiations. The report describing the above and the other features previously noted, is attached for your review and use. The report is quite extensive and describes how the Applicant intends to operate the facility. STATISTICAL DATA: Land area: Building area of nightclub: Building pad area Parking required: Parking provided: Maximum building height: SITE DESIGN: 4.5 acres 10,000 square feet 17,000+ square feet 186 spaces 191 25 feet The proposed building would be located near the northeast corner of the site with the front door facing to the southwest. The future building pad area is located at the northwest corner of the site fronting on both Highway 111 and Adams Street. Parking is provided along the southern half of the property. CIRCULATION /PARKING: Access to the parking area is provided through a driveway on Adams Street. No provisions for access is provided to Highway 111 or to the easterly or southerly properties. A covered porte cochere is provided adjacent to the entry for drop off and pick up. The Applicant has requested approval of valet parking, as required by the Municipal Code. The Code requires that a minimum 25% of the parking area be designated and provided for self parking when valet harking is provided. The Applicant has indicated an area consisting of 77 spaces which would be available as non -valet parking. This amounts to 40% of the total provided spaces. LANDSCAPING/SCREENING: The Applicant has submitted a conceptual landscaping plan describing the proposed concept. Except for the date palms utilized along the main driveway entry and around the building, the landscaping materials utilized are for the most part native type and low water usage. Turf and annual flower use has been kept to a minimum. STAFFRPT.074 3 Although the landscaping plans do not show it, meandering sidewalks will be provided along both streets as noted on the plans. As required by the General Plan a 50 foot landscaped setback is being provided along Highway 111 with a 20 foot landscape setback provided along Adams Street. The future building pad area would be planted in a wild flower mix. Parking lot trees are provided throughout the site in order to shade the parking spaces as required by Code. ARCHITECTURAL DESIGN: The architectural design proposes a flat roof structure which is contemporary in nature with exterior materials consisting of stucco walls of three colors, some split - face concrete block accents, and bronze tinted glass block utilized for window areas. DESIGN REVIEW BOARD ACTION: The Design Review Board at their meeting of April 3, 1991, reviewed the submitted site plans, elevation plans, and landscaping plans. On a Minute Motion, they recommended approval of the plans as submitted. ANALYSIS: The subject property is located within the Highway 111 Specific Plan area. To date draft policies for this plan have been prepared and reviewed by both the Planning Commission and City Council . The City Council has indicated concurrence with those policies. Those policies, in part, address commercial development along Highway 111 and how it should develop. It is felt that the plan as submitted by the Applicant is in conflict with a number of these policies. Those conflicts are as follows: 1. The Specific Plan policies indicates that Highway 111 should avoid becoming a random series of unrelated, shallow -depth commercial uses, resulting in an unproductive commercial strip type of area. 2. The specific plan policies indicates that commercial uses along Highway 111 shall be only in "major commercial complexes". No single isolated structures will be permitted anywhere along Highway 111 without a plan which demonstrates the feasibility of the whole complex of which the single use or small complex is an early increment. Also, the compatibility of the proposed use with the surrounding preferred uses will be required to be demonstrated. 3. The specific plan policies indicates that development should be in complexes of like, similar, or complementary uses, with a common marketing theme and locational identifier. 4. The General Plan policies for the Mixed Commercial Land use are attached. These policies refer to the Highway 111 Specific Plan and the need to develop the property along Highway 111 with large project developments rather than smaller unrelated uses. The proposed use does not comply with the above policies for the following reasons: STAFFRPT.074 4 I . The site upon which the project is intended to be constructed is a small shallow -depth lot which does not permit development of a larger commercial complex which has been deemed desirable along Highway 111. 2. The initial phase of the proposed construction only provides for one building. Even though a second building pad is provided this does not constitute a major commercial complex. 3. The proposed nightclub is not a like or similar use to the 111 La Quinta center approved for the northwest corner of Highway 111 and Adams Street or Washington Square project to the west. For the above reasons, Staff feels the above project should not be approved. The property should be consolidated with the land to the east and south and developed as a major commercial complex. This would allow for a plan which would comply with the intent and desires of the policies of the draft Specific Plan and General Plan policies. Additionally, it would avoid the strip commercial type of look and use which the City wishes to avoid. The plan as designed, is attractive. The layout provides interest in the architectural design and is well done. Additional the landscaping as indicated is attractive and utilizes low water usage. If the concept and execution of this plan was expanded to larger area, an attractive complex could be created. Staff has received a total of 20 letters, 19 of which are form letters recommending approval of the project. Those letters are attached for your review. Additionally, the Riverside County Sheriff's representative for La Quinta has submitted a letter indicating that they do not object to the use from a community safety aspect as long as food service is provided during the hours of operation. RECOMMENDATION: By Minute Motion 91 -_, Staff recommends that the Planning Commission deny this request for a dance nightclub. Staff would like to point out that the following options are available: 1. Should the Commission feel that this project be approved, instruct Staff to prepare findings and conditions of approval for adoption at the next Planning Commission meeting. 2. Continue the request to allow the submission of additional information. Attachments: 1. Location map 2. Environmental Assessment 91 -191 3. Comments from various City Departments and agencies 4. Plan exhibits and reports 5. Letters of support ST"FRPT. 074 )• f .2•� F r CASE MAP CASE No. PLOT PLAN 91 -457 J. PAUL SMITH R-T n� .1 R- S,OC I. Background Environmental Assessment No. Q(— Al Case No. 4�-1497 ENVIRONMENTAL CHECKLIST FORM 1. Name of Proponent —T. PGiu 9=5M& 2. Address & Phone Number of Proponent CEO Mii� Om, a jto . Pal►y., 3. Date Checklist Submitted r���- 2- -AT l 4. Agency Requiring Checklist 5. Name of Proposal, if applic II. Environmental Impacts (Explanation of "yes" & "maybe" answers are required on attached sheets.) f. Changes in deposition or erosion of beach V sands or changes in siltation, deposition or erosion which may modify the channel of a river or stream or the bed of the ocean or any bay, inlet or lake? g. Exposure of people or' property to geologic hazards such as earthquakes, landslides, mudslides, ground failure or similar hazards? YES MAYBE NO 1. Earth. Will the proposal result in: _ a. Unstable earth conditions or in changes in geologic substructures? b. Disruptions, displacements, compaction or over covering of the soil? c. Change in topography or ground surface relief features? d. The destruction, covering or modification of any unique geologic or physical features. e. Any increase in wind or water erosion of soils, either on or off the site? f. Changes in deposition or erosion of beach V sands or changes in siltation, deposition or erosion which may modify the channel of a river or stream or the bed of the ocean or any bay, inlet or lake? g. Exposure of people or' property to geologic hazards such as earthquakes, landslides, mudslides, ground failure or similar hazards? T FORM.009 /CS -2- YES MAYBE No 2. Air. Will the proposal result in:' a. Substantial air emissions or deterioration of ambient air quality? b. The creation of objectionable odors? c. Alteration of air movement, moisture, or �1 temperature or any change in climate, either locally or regionally? 3. Water. Will the proposal result in: a. Changes in currents or the course of direction of water movements, in either marine or fresh waters? b. Changes in absorption rates, drainage \ y patterns, or the rate and amount of surface.runoff? c. Alterations to the course or flow of flood waters? d. Change in the amount of surface water ` �1 In any water body? e. Discharge into surface waters, or in any alteration of surface water quality including but not limited to temperature, dissolved oxygen or turbidity? f. Alteration of the direction or rate of flow of ground waters? g. Change in the quantity of ground waters, '14 either through direct additions or with - drawls, or through interception of an aquifers by cuts or excavations? h. Substantial reduction in the amount of water otherwise available for public water supplies? L. Exposure of people or property to water related hazards such as flooding or tidal waves? FORM.009 /CS -2- YES 4. Plant Life. Will the proposal result in: a. Change in the diversity of species, or number of any species of plants (including trees, shrubs, grass, crops, & aquatic plants)? b. Reduction of the numbers of any unique, rare or endangered species of plants? c. Introduction of new species of plants into an area, or in a barrier to the normal replenishment of existing species? d. Reduction in acreage of agricultural crops? 5. Animal Life. Will the proposal result in: a. Change in the diversity of species, or numbers of any species of animals (birds, land animals including reptiles, fish & shellfish, benthic organisms or insects)? b. Reduction of the numbers of any unique, rare or endangered species of animals? c. Introduction of new species of animals into an area, or result in a barrier to the migration or movement of animals? d. Deterioration to existing fish or wildlife habitat? 6. Noise. Will the proposal result in: a. Increases in existing noise levels? b. Exposure of people to severe noise levels? 7. Light and Glare. Will the proposal produce new light or glare? 8. Land Use. Will the proposal result in a substantial alteration of the present or planned land use of an area? MAYBE NO V V V 9. Natural Resources. Will the proposal result in: a. Increase in the rate of use of any _ natural resources? .-• I. I'1. 0 A ^ ^ / 01 C. - I N V YES MAYBE NO 10. Risk of Upset. Will the proposal involve: a. A risk of an explosion or the release of �1 hazardous substances (including but not limited to oil, pesticides, chemical or radiation) in the event of an accident or upset conditions? 11. Population. Will the proposal alter the location, distribution, density, or growth rate of the human population of an area? 12. Housing. Will the proposal affect existing housing, or create a demand for additional housing? 13. Transportation /Circulation. Will the proposal result in: a. Generation of substantial additional vehicular movement? b. Effects on existing parking facilities or demand for new parking? c. Substantial impact upon existing transportation systems? d. Alterations to present patterns of circulation or movement of people and /or goods? e. Alterations to waterborne, rail or air traffic? f. Increase in traffic hazards to motor vehicles, bicyclists or pedestrians? 14. Public Services. Will the proposal have an effect upon, or result in a need for new or altered governmental services in any of the following areas: a. Fire protection? b. Police protection? c. Schools? d. Parks or other recreational facilities? e. Maintenance of public facilities & roads? f. Other governmental services? rnPm.nn4 /rq -4- V 15. Energy. Will the proposal result in: a. Use of substantial amount of fuel or energy? b. Substantial increase in demand upon existing sources or energy, or require the development of new sources of energy? 16. Utilities. Will the proposal result in a need for new systems, or substantial alterations to the following utilities: a. Power or natural gas? b. Communications systems? c. Water? d. Sewer or septic tanks? e. Storm water drainage? f. Solid waste and disposal? 17. Human Health. Will the proposal result in: a. Creation of any health hazard or potential health hazard (excluding mental health). 18. Aesthetics. Will the proposal result in the obstruction of any scenic vista or view open to the public, or will the proposal result in the creation of an aesthetically offensive site open to public view? 19. Recreation. Will the proposal result in an impact upon the quality or quantity of existing recreational opportunities? 20. Cultural Resources a. Will the proposal result in the alter- ation of or the destruction of a pre- historic or historic archaeological site? b. Will the proposal result in adverse physical or aesthetic effects to a prehistoric or historic building, structure or object? YES MAYBE ISO d V YES MAYBE NO c. Does the proposal have the potential to �► cause a physical change which would affect unique ethnic cultural values? d. Will the proposal restrict existing religious or sacred uses within the potential impact area? 21. Mandatory Findings of Significance. III. Discussion of Environmental Evaluation (Narrative description of environmental impacts.) e FORM.009 /CS -6- a. Does the project have the potential to degrade the quality of the environment, substantially reduce the habitat of a fish or wildlife species, cause a fish or wildlife population to drop below self sustaining levels, threaten to eliminate a plant or animal community, reduce the number or restrict the range of a rare or endangered plant or animal or eliminate important examples of the major periods of California history or prehistory? \ b. Does the project have the potential to achieve short -term, to the disadvantage of long -term, environmental goals? (A short -term impact on the environment is one in.which occurs in_a relatively brief definitive period of time while long -term impacts will endure well in the future). c. Does the project have impacts which are individually limited, but cumulatively considerable? (A project may impact on two or more separate resources where the impact on each resource is relatively small, but where the effect of the total of those impacts on the environment is significant). \, `V d. Does the project have environmental effects which will cause substantial adverse effects on human beings, either directly or indirectly? III. Discussion of Environmental Evaluation (Narrative description of environmental impacts.) e FORM.009 /CS -6- IV. Determination (To be completed by the Lead Agency). On the basis of this initial evaluation: I find that the proposed project COULD NOT have a significant effect on the environment, and a NEGATIVE DECLARATION will be prepared. I find that although the proposed project could have a significant effect on the environment, there will not be a significant effect in this case because the mitigation measures described on an attached sheet ` have been added to the project. V A NEGATIVE DECLARATION WILL BE PREPARED. I find the proposed project MAY have a significant effect on the environment, and an ENVIRONMENTAL IMPACT REPORT is required. 5 -JCL-gt ^aw. Date Signature of Preparer CITY OF LA QUINTA INITIAL ENVIRONMENTAL STUDY CASE NO. PLOT PLAN 91 -457 (EA 91 -191) III. DISCUSSION OF ENVIRONMENTAL EVALUATION AND MITIGATION MEASURES 1. Earth: With the development of a building on the presently vacant property, it can be expected that there will be an overcovering of the natural soil with structures, paving, etc. There will be some wind erosion of the soil on the site during the grading and construction phases of the project. Once the construction is completed it can be expected that there will be less wind erosion of the soil. MITIGATION MEASURES: None are required other than compliance with normal City requirements regarding grading, dust control, and construction. 2. Air: The project site is located within the Southeast Desert Air Basin (SEDAD) and is under the jurisdiction of the South Coast Air Quality Management District (SCAQMD) . With the proposed construction, there may be air pollutant sources which may deteriorate ambient air quality. These sources are stationary and mobile sources. Stationary source considerations include emission from on site construction activities and natural gas combustion. Mobile source consideration include exhaust emissions resulting from short term construction activities and long term generation associated with the project . MITIGATION MEASURES: A) . Adequate watering techniques shall be employed to partially mitigate the impact of the construction generated dust. B) . Areas graded but not immediately constructed on shall be planted with a temporary ground cover to reduce the amount of open space subject to wind erosion. C) . Grading and construction shall comply with all applicable City ordinances and requirements of the Air. Quality Management Plan. 3. Water: With the proposed construction it can be expected that there will be a change in the absorption rate, drainage patterns and amount and rate of surface water run-off. The proposed project will provide an on site retention basin for collection of storm water and nuisance water run -off MITIGATION MEASURES: A) . Project shall comply with all applicable City requirements regarding storm water and nuisance water. LNVASS.003 1 4. Plant Life: The subject site is presently vacant and void of any significant plant life. Any plant life existing consists of desert scrub and other native growth. MITIGATION MEASURES: None required. 5. Animal Life: There are no known animals or wild life which would be negatively impacted by the proposed project. The site is in the Fringe -Toed Lizard habitat area. MITIGATION MEASURES: A.) The $600 per acre mitigation fee will need to be paid prior to issuance of a grading permit. 6. Noise: Because of the proposed construction and subsequent operation of the night club, it can be expected that there will be .some increase in the existing noise levels on the site. Although there is little construction surrounding the site at this time, it is possible that with future surrounding construction there may be exposure to higher noise levels created on the site. MITIGATION MEASURES: 1.) As required by the General Plan, this project shall prepare a noise analysis to minimize noise impacts on surrounding uses. 7. Light and Glare: It is anticipated that building and parking lot lighting as well as landscaping lighting will be installed as part of the project. MITIGATION MEASURES: 1.) All lighting will have to comply with the City "Dark Sky Ordinance". Additionally, light sources shall be shielded to eliminate light glare and spill over. 8. Land Uses: The site is designated for commercial land uses which is proposed. MITIGATION MEASURES: None required. 9. Natural Resources: No adverse impact is anticipated with construction of this project. MITIGATION MEASURES: None required. 10. Risk of Upset: No adverse impact is anticipated due to explosion or release of hazardous substances. MITIGATION MEASURES: None required. ENVASS.003 2 11. Population: It is not anticipated that the proposed project will have an adverse or significant impact on population distribution, density or growth rate in the area. MITIGATION MEASURES: None required. 12. Housing: With the proposed project there may be an incremental demand for additional housing for employees of the night club. However, due to the size of the night club any demand would be insignificant. MITIGATION MEASURES: 1.) None is required since there is a large supply of various types of housing within the City and surrounding areas. 13. Transportation/ Circulation: With the proposed project it can be anticipated that there will be a generation of additional vehicular movements within the area and on surrounding adjacent streets. The retail nature of the project will create a need for new parking facilities which will be provided on the site. The project will necessitate improvements of adjacent streets. The site is bounded by Highway 111 to the north which is a major arterial and Adams Street which is designated as a primary arterial by the General Plan. MITIGATION MEASURES: 1.) Compliance with all applicable City requirements regarding street improvements of adjacent streets. 2.) Project shall provide adequate parking per City requirements on site. 3.) Sidewalk and bikeway paths shall be provided adjacent to Highway 111 and Adams Street. 14. Public Services: The project may create a need for additional police protection. However, it is anticipated that any increases in this area will be incremental. MITIGATION MEASURES: 1.) Prior to issuance of a building permit the applicant will be required to pay infrastructure fee of $6,000 per acre. This fee will help mitigate impacts as noted above. 2.) Project shall comply with all requirements of the City. 15. Ener : No significant adverse impact is anticipated in the area of energy use and need for additional sources of energy. MITIGATION MEASURES: None required. ENVASS.003 3 16. Utilities: Except for storm water drainage facilities no significant impact is anticipated in the area of utilities which include natural gas, communication systems, water, sewer, and solid waste. MITIGATION MEASURES: A retention basin will be provided to handle storm water drainage created on the site. 17. Human Health: No adverse impact is anticipated in the area of health hazards. MITIGATION MEASURES: None required. 18. Aesthetics: Since the site is presently vacant, the construction of buildings and other permanent facilities may partially obstruct view of the mountains surrounding the site. However, due to the size of the proposed construction and size of the site, it is not anticipated that any views will be significantly obstructed. MITIGATION MEASURES: None required. 19. Recreation: No significant adverse impacts are anticipated in the area of recreational opportunities. MITIGATION MEASURES: None required. 20. Archaeological/ Historical: Due to the historical nature of the City, there may be an adverse impact created by the construction of the project. MITIGATION MEASURES: 1. An archaeological survey of the site by qualified archaeologists will need to be completed prior to activities which would disturb the site (i.e., grading) . Compliance with the results of the archaeological survey will be required. 21. Mandatory Findings of Significance: It is not anticipated that there will be any adverse impacts by the project in the areas of plant or animal life, long term environmental goals, cumulative impacts, or impacts on human beings. ENVASS.003 4 RIVERSIDE COUNTY COLS BYRD, SHERIFF Mr. Jerry Herman Senior Planner City of La Quinta 78 -105 Calle Estado La Quinta, California 92253 Dear Mr. Herman: Sheriff 82 -695 DR. CARREON BLVD. • INDIO, CA 92201 0 (619) 342 -8990 April 19, 1991 REM-go APR 2 ? 1991 CITY UI• LA (JUINTA PLANNING & DEV OPMENT OUT RE: Plot Plan 91 -457 J. Paul Smith/ Dance Nightclub I have reviewed the amended proposal for this project and feel that the developers have taken appropriate steps, to mitigate the concerns I had expressed about the initial presentation. By providing food service during hours of operation, the effects of alcohol sold are diminished, thus reducing potential for inappropriate behavior. The agreement to contract for extra duty Sheriffs Deputies (need to be determined by a Sheriffs representative) eliminates the potential for extraordinary demand on normal police operations. With these significant changes to the proposal, I am able to withdraw my previous objection to the project knowing that the interests of community safety are being met without adversely affecting police services. Sincerely, COIS BYRD, SHERIFF Robert Doyle, Captain Indio Station Commander CB: RD: gt .� RIVERSIDE COUNTY CO1S BYRD, SHERIFF City of La Quinta Development Review Committee 78 -105 Calle Estado /PO Box 1504 La Quinta, California 92253 Attention: Stan Sawa Dear Mr. Sawa: Sheriff 82 -695 DR. CARREON BLVD. • INDIO, CA 92201 • (619) 342 -8990 March 7, 1991 RECEIVED MAR 0 81991 CITY U - uk quiNTA PLANNING & DE11EE4PMENT DEPT Re: Plot Plan - PP 91 -457 We have the following comments concerning the above proposed project. The project was first commented on in my letter to Mr. Jerry Herman, City of La Quinta Senior Planner, dated December 3, 1990. I commented on concerns this Department has with increased crime activity if the project becomes a reality. A further review of the plans by the Indio Station Crime Prevention Officer has revealed additional concerns in the area of increased crime activity that need to be addressed. Research of "like" nightclubs in the Coachella Valley reveals the following facts in respect to dance nightclub establishments. This information, elicited from Cathedral. City Police Department and Palm Springs Police Department, involved Pompeiis Nightclub in Cathedral City and Zelda's Beach Club in Palm Springs, which are comparable to the proposed La Quinta Nightclub. A. Zelda's Beach Club - capacity 600 (full on Saturdays) 1. Calls for Service a. average of six (6) calls per week b. average of 312 calls per year 2. Violent crimes involved a. battery b. assault with a deadly weapon c. rape d. armed robbery e. drunk in public Page 2 Letter to Stan Sawa March 7, 1991 B. Pompeiis Nightclub - capacity 831 (full on Saturdays) 1. Calls for Service a. average of seven (7) calls per week b. average of 364 calls per year 2. Violent crimes involved - same as for Zelda's C. Additional Problem Areas 1. Overcrowding on holidays and special promotion events resulting In near riot situations when patrons are turned away. 2. Hazardous traffic congestion concerning ingress /egress on Highway 111 and an increase of persons driving under the influence of drugs or alcohol. 3. Violations of Alcoholic Beverage Control codes, i.e. drinking outside and minors 4. Increased gang presence 5. Increase in prostitution activity 6. Increase in drug sales and use 7. Increase in assaults on Peace Officers and injuries resulting from those encounters In view of the above mentioned facts, the proposed dance nightclub for La Quinta can expect the following: 1. A 64% increase in violent crime - 199 calls for service in 1990 for battery, assault with a deadly weapon, and drunk in public. This does not include robbery, assault on police, car theft, rape or drug crimes and prostitution. 2. Extreme hazardous condition concerning egress from the club onto Highway 111 between Jefferson and Washington Streets. 3. A population increase of 700 people on the weekends. The potential for this project to draw from available police services is great. It is anticipated that on a regular basis, officers would be commited to calls for service at the location. This naturally could lead to a need for a higher level of contract service with the Sheriffs Department that otherwise would not be needed. .. Page S Letter to Stan Sawa March 7, 1991 For the reasons outlined above, your police department opposes approval of this project. If you have further questions, please feel free to contact me. CB: RD: gt Sincerely, COIS BYRD, SHERIFF Robert Doyle, Captain Indio Station Commander r RIVERSIDE COUNTY CO1S BYRD, SHERIFF a R1r Sheriff 82-695 DR. CARREON BLVD • INDIO, CA 92201 • (619) 342 -8990 Mr. Jerry Herman Senior Planner City of La Quinta 78 -105 Calle Estado La Quinta, California 92253 Dear Mr. Herman: December 3, 1990 RECEND DEC 0 -A 1990 CITY OF LA QUINTA PLAID IN 6 DfYE10PMEVT DEPT. Re: Dance/Night Club on Highway 111 I have reviewed the proposal for a dance /night club on Highway 111 near Adams Street and offer the following comments. No mention is made of a restaurant facility for this project. Our experience is that establishments whose primary business is entertainment, with drinking and dancing, tend to pose a significant law enforcement problem. This occurs in the form of intoxicated clientele, intoxicated drivers leaving premises, fights, sexual assaults and the use of controlled substances. It is well established that during the season, prostitutes from other areas move into the valley. Typically, they are detected at hotels, major events, and social gathering places such as the proposed club. Historically, La Quinta has not seen an influx of prostitutes and the problems they bring. The proposal suggests that the management of the club will attract only patrons of the highest caliber. In reality, anybody who is willing to pay the cover charge and cost of drinks once inside would be entitled to enter the club. The management has no legal control over who enters, other than through the admission. Likewise, the proposal indicates that the use of controlled substances will not be tolerated on the premises and hence will not occur. There are only a very few establishments in the valley where the management tolerates drug use and yet our field personnel constantly make arrests at nearly all locations where alcohol is sold. Again, regardless of the best intentions of the proprietors, this is a factor that is for the most part not under their control.. December 3, 1990 Letter to Mr. Herman Page 2 Should this venture not prove successful, the building itself will stand to remain empty or has the potential of being used for similar entertainment activities where even less control over patrons' behavior would be possible. The potential for this project to draw from available police services is great. It is anticipated that, on a regular basis, officers would be committed to calls for service at the location. This naturally, could lead to a need for a higher level of contract service with the Sheriff's Department that otherwise would not be needed. For the reasons outlined above, the Sheriff's Department adamantly opposes approval of this proposal. If you have further questions, please feel free to contact me. Sincerely, COIS BYRD, SHERIFF Z��J L-� Robert Doyle, Captain Indio Station Commander CB: RD: cm S tutLine 1 Transit MEMBER AGENCIES Cathedral City Coachella Desert Hot Springs Indian Wells Indio La Quinta Palm Desert Palm Springs Rancho Mirage Riverside County Mr. Stan Sawa Principle Planner City of La Quinta 78 -105 Calle Estado La Quinta, CA 92253 RE: Plot Plan 91 -457 Dear Stan: incovED MAR 1'z 190 - C1TY Ut• LA q INT li ANNINC, & DEMpo"o 17101 March 11, 1991 Thank you for allowing SunLine Transit Agency to review the plans for the night club to be located on Highway 111 and Adams. As you know SunLine Transit Agency currently operates Line 19 along Highway 111. This route operates on 30 minute headways during the off peak hours and on 15 minute headways during the peak hours. Due to the commercial nature of this project, SunLine Transit Agency feels that mitigation measures are required for public transit. Therefore, we ask that a bus turnout and a passenger waiting shelter be included in these plans. We ask that the turnout be located on Highway 111 as close to the intersection of Adams as is feasibly possible. The passenger waiting shelter should be located at the eastern end of the bus turnout. SunLine Transit Agency has suggested standard for bus turnouts and passenger waiting shelters. If I can be of further assistance, please give me a call at 343 -3456. Yours Very Truly, SrLINE TRANSIT AGENCY Debra Astin Director of Planning DA /dc 32 -505 Harry Oliver Trail . Thousand Palms, CA 92276 . (619) 3433456 . FAX (619) 343-3845 A Public Aoencv ti Date: 4 � �/ Attention: Regarding: ICI LO 7 —J Sincerely, RECEIVED MAR 0 4 tga, CITY OF LA VUINTA 'TANNIN(: $ DEVEIOPNlFNT DEPT. Palmer has existing plant at this location to serve this project. Palmer will serve this project, but a line extension will be needed, the extent of which will be determined at the time we receive plans. Existing plant is away. A major line extension will be necessary to serve this project. Out of our area, will be unable to serve project. lara Salisbury Account Executive CLS:blt Ctyrsp 41 -725 Cook Street, Boa 368 Palm Desert, CA 92261 Telephone- (619) 3441312 Telecopier. (619) 3442384 Palmer CableVision/Channel 10 Services of Palmer Communication. Inc. 1 ESTMISM IN 191$ AS A PWLC WAN-.t COACHELLA VALLEY WATER DISTRICT POST OFFICE box me • COACHELLA, CALIFORNIA i123a • TELEPHONE 019) 3WMI DIRECTORS OFFICERS TELLS OOOEKAS. PRESIDENT THOMAS E. LEVY. GENERAL MANAGER40W ENGINEER RAYMOND R. RUMMOND& VICE PRESIDENT BERNARD04 SUTTOI( SECRETARY X" W. McFADOEN March 5, 1991 OWEN WCOM ASSISTANT GENERAL MANAGER DOROTHY M. NICHOLS REDWINE AND SHFRRILL, ATTORNEYS THEODORE J. FISH Planning Commission City of La Quinta Post Office Box 1504 La Quints, California 92253 Gentlemen: File: 0163.1 RFCiFi Y a) MAR ! , 1991 CITY OF LA QUIMTA PUNNING a oEVEIppMrn Mn Subject: Plot Plan 91 -457, Portion of Southwest Quarter, Section 29, Township 5 South, Range 7 East, San Bernardino Meridian This area is protected from stormwater flows by the Coachella Valley Stormwater Channel and may be considered safe from stormwater flows except in rare instances. . This area is designated Zone C on Federal Flood Insurance rate maps which are in effect at this time. The district will furnish domestic water and sanitation service to this area in accordance with the current regulations of this district. These regulations provide for the payment of certain fees and charges by the subdivider and said fees and charges are subject to change. This area shall be annexed to Improvement District No. 55 of Coachella Valley Water District for sanitation service. The sewers shall be designed so as to readily facilitate connecting with a community trunk line. Dry or wet sewers shall be installed. Plans for their installation shall be submitted to and approved by the Coachella Valley Water District prior to issuance of a building permit. TRUE CONSERVATION USE WATER WISELY Planning ComERission -2- Narch S. 1491 Plans for grading, landscaping, and irrigation systems shall be submitted to Coachella Valley Water District for review. This review is for ensuring efficient water management. If you have any questions please call Bob Meleg, stormwater engineer, extension 266. Yours very truly, Tom Levy General Manager -Chief Engineer RF:kb /e3 cc: Don Park Riverside County Department of Public Health 79 -733 Country Club Drive, Suite D Bermuda Dunes, California 92201 COACMELLA /ALLEY WATER DISTRICT SOUTHERN CALIFORNIA g COMPANY MARJW AOORM 9M 3M REOL4M CA FOF M XM )larch 7. 1991 City of La Quinta 78 -105 Calle Estado La Quinta, CA 92253 ATTENTION: Stan Sava RE: Case No. Plot Plan 91 -457 (J. Paul Smith) fgR 19 igc. CIT, OF lA QUINTA PIANNiNG & OEMPMW CEP'(• Thank you for inquiring about the availability of natural gas service for your project. We are pleased to inform you that Southern California Gas Company has facilities in the area where the above named project is proposed. Gas service to the project could be provided from a 6" main in Hwy 111 without any significant Impact on the environment. The service would be in accordance with the Company's policies and extension rules on file with the California Public Utilities Commission at the time contractural arrangements are made. You should be aware that this letter is not to be interpreted as a contractural commitment to serve the proposed project, but only as an informational service. The availability of natural gas service, as set forth in this letter, is based upon present condition3 of gas supply and regulatory policies. As a public utility, the Southern California Gas Company is under the jurisdiction of the California Public Utilities Commission. We can also be affected by actions of federal regulatory agencies. Should these agencies take any action which affects gas supply or the conditions under which service is available, gas service will be provided in accordance with revised conditions. Typical demand use for: a. Residential (System Area Average /Use Per Meter) Yearly Single Family 799 therms /year dwelling unit Multi -- Family 4 or less units 482 therms /year dwelling unit Multi - Family 5 or more units 483 therms /year dwelling unit These averages are based on total gas consumption in residential units served by Southern California Gas'Company, and it should not be implied that any particular hose, apartment or tract of homes will use these amounts of energy. b. Commercial Due to the fact that construction varies so widely (a glass building vs. a heavily insulated building) and there is such a wide variation In types of materials and equipment used, a typical demand figure is not available for this type of construction. Calculations would need to be made after the building has been designed. SOUTHERN CAUFORNiA GAS COMPANY We have developed several programs which are available, upon request. to provide assistance in selecting the most effective applications of energy conservation techniques for a particular project. If you desire further information on any of our energy conservation programs. please contact our Builder Services Manager, P.O. Box 3003, Redlands, CA 92373 -0306, phone 1 -300- 624 -2497. Sincerely, �. — Kevin B. Flum Technical Supervisor KBF:blh cc: Environ Affairs - ML209B • STATE OfCALFOW -BU6IN S&TPAN0- _..sAT4NANDN0USWAGM METE WLWK 8mw DEPARTMENT OF TRANSPORTATION o.sTTecT�+.vaoEOa�,�s•a RECEIVED MAR 17 1991 (619) 688 -2505 March 12. 1991 City of to Quinta Planning and Development Department P. O. Box 1504 La gutnta. CA 92253 Attn: Mr. Stan Sawa CITY OF LA QUIWA PLANNING & DEVIU MEW OM. 11 -RIV -111 Adams Street PP 91 -457 We have reviewed the Plot Plan No. 91 -457 for the proposed La Quanta Dance Night Club, located on the southeast corner of State Route 111 (SR -111) and Adams Street In the City of la Quinta. We have the following comments: 1. As you are aware. Cal trans District 11 has been working with the City of La Quints in developing a State Highway project that would widen SR -111 to six lanes west of Adams Street. In order to continue this widening project to the east, additional right of way will be required. A minimum right of way corridor of 150 feet will be required. In areas with heavy cross street traffic. this would require additional channelization (i.e.. dual left turn pockets), the minimum right of way width would be increased to. 160 feet. We are requesting that the additional right of way needed, be reserved through an Irrevocable Offer of Dedication pOD)for highway purposes to the City of La Quinta from the developer. Proposed right of way dedications and highway improvements should be coordinated with the proposed improvements west of Adams Street. For further coordination regarding the SR -111 expansion project. please contact Mike McManus. Local Funded Projects. Project Manager at (619) 688 -3392. 2. A tra.Mc study should be provided to address the potential long term (year 2010) and short term trafAo impacts of this development on SR -111. particularly the SR-III/Adams Street intersection. Appropriate mitigations should be proposed if warranted. 5. No Increased drainage runoff shall be allowed to flow onto Caltrans right of way. We want to be assured that water collected to ponds on the northerly side of property will not cause a problem to the traveling public. Therefore. hydrology calculations will be required Indicating runoff for the area. and the capacity of the ponds, 4. Any proposed access or work within Caltrans right of way wtll require an encroachment permit. Information regarding encroachment permits may be obtained by contacting our Permit Office at (619) 688 -6845. Early coordination with our agency is strongly recommended for all encroachment permit applications. Mr. Sawa March 12. 1991 If you have any questions regarding our comments, please contact Mark ELTM of my staff at (618) 688 -2545. JESUS M. GARCIA District Director -- Q-r�r -> eip GENE POUND. Chief Transportation Planning Branch GP /MB:cb cc: MBm MMcMAnus /Mosup JLove Wackson UIMNMIMA16 r16AN rW29 8v ® "W Mixed -Use Commercial: The commercial nature of the Highway 111 BJ /DOCTB.007 area is evident, that the entire River and Avenue Therefore, the utilize a mixed such a policy is but there is area between 48 can be city has an use policy. to: some concern the Whitewater so developed. opportunity to the purpose of o provide greater - flexibility for site design to preserve open space, minimize public service costs and stimulate innovative design; o allow a mixture of compatible uses within a planned development environment; o use the limited highway exposure along Highway 111 in the most efficient manner so that fiscal benefits to the City can be maximized; o avoid fragmented development with its inherent potential for traffic congestion and land uses incompatibility; and o provide proximate residential uses to enhance market support for commercial uses. o land adjacent to Highway 111 is believed to be too valuable to the City for eventual commercial development to be used in the near term for residential land uses. In addition, noise contours for Highway 111 suggest that significant structural protection would be necessary to render nearby residential development habitable. The eastern portion of the Highway 111 corridor is also subject to some flooding potential. For these reasons, residential land uses near Highway 111 are generally not appropriate. Specifically, (in the areas described) residential development as the primary land use should not be permitted. Therefore, a non - residential overlay is created within the Mixed -Use Commercial category. VI -11 Implementation Poli`,: l� POLICY 6.3.15 - THE MIXED -USE COMMERCIAL CATEGORY SHALL BE APPLIED ONLY TO LAND HOLDINGS WHICH ARE OF SUFFICIENT SIZE TO ACCOMPLISH THE POLICIES AND OBJECTIVES OF THE HIGHWAY 111 SPECIFIC PLAN. GENERALLY, 20 ACRES SHALL BE VIEWED AS A THRESHOLD SIZE FOR MIXED -USE. SMALLER PROPERTIES WITHIN - THE NON - RESIDENTIAL OVERLAY AREA SHALL BE LIMITED TO COMMERCIAL USE. SMALLER PROPERTIES OUTSIDE OF THE NON - RESIDENTIAL OVERLAY AREA SHALL BE SINGLE USE, EITHER COMMERCIAL OR RESIDENTIAL. C POLICY 6.3.16 - MIXED -USE COMMERCIAL PROJECTS WITHIN THE NON - RESIDENTIAL AREA SHALL BE ESSENTIALLY ALL COMMERCIAL (SEE POLICY 6.3.21). OUTSIDE OF THE NON- RESIDENTIAL AREA, MIXED -USE COMMERCIAL PROJECTS MAY HAVE ANY PROPORTIONS OF RESIDENTIAL AND COMMERCIAL, UP TO 100% OF THE PROJECT AS RESIDENTIAL. POLICY 6.3.17 - A MASTER PLAN AND DEVELOPMENT AGREEMENT MUST BE APPROVED PRIOR TO ANY LAND DIVISION OR OTHER DEVELOPMENT APPROVAL ACTION. POLICY 6.3.18 - PROJECT APPROVALS AND REDEVELOPMENT AGREEMENTS SHALL STIPULATE PHASING OF CONSTRUCTION AND RESPONSIBILITY FOR IMPROVEMENTS. POLICY 6.3.19 - DESIGN 0= MIXED USE PROJECTS SHALL INCLUDE APPROPRIATE STANDARDS TO ESTABLISH ADEQUATE BUFFERS AND LAND USE COMPATIBILITY BETWEEN COMMERCIAL AND RESIDENTIAL USES BOTH WITHIN THE MIXED -USE PROJECT AND WITH SURROUNDING PROPERTY. POLICY 6.3.20 - THERE SHALL BE CREATED AND DESIGNATED ON THE LAND USE MAP A "NON- RESIDENTIAL AREA" OVERLAY WITHIN THE MIXED -USE COMMERCIAL LAND USE CATEGORY ALONG HIGHWAY 111 FROM THE NORTH SIDE OF WHITEWATER WASH TO 660 -FEET SOUTH OF HIGHWAY 111 (PLUS DOWN TO WITHIN 330 -FEET OF AVENUE 47 IN SECTION 30) EXCLUDING FOR THE AREA WEST OF WASHINGTON STREET ON SOUTH SIDE OF HIGHWAY 111 BEHIND THE EXISTING COMMERCIAL DEVELOPMENT (PLAZA LA QUINT). BJ /DOCTB.007 JI -12 POLICY 6.3.21 - ANY INCIDENTAL RESIDENTIAL USES PROPOSED IN THIS "NON- RESIDENTIAL OVERLAY AREA' MUST: 1. BE A PART OF A LARGER MIXED -USE PROJECT; AND, 2. BE A VERY SMALL PERCENTAGE OF THE TOTAL PROJECT SQUARE FOOTAGE; AND, 3. BE WELL INTEGRATED INTO THE LARGER DEVELOPMENT (I.E., NOT A SEPARATE USE); AND, 4. SERVE A LEGITIMATE NECESSARY PURPOSE FOR THE DEVELOPMENT, SUCH AS EMPLOYEE HOUSING; AND, 5. HAVE A HIGH RATIO OF AFFORDABILITY; AND, 6. BE SUBJECT TO EXPLICIT APPROVAL BY THE CITY. POLICY 6.3.22 - WITHIN THE HIGHWAY 111 CORRIDOR, DESIGNATED MIXED -USE COMMERCIAL, THE GUIDING PRINCIPLE SHALL BE THAT COMMERCIAL USES MAY DISPLACE RESIDENTIAL USES WITHIN THE HIGHWAY 111 CORRIDOR, BUT RESIDENTIAL USES SHALL NOT DISPLACE COMMERCIAL USES WITHIN THE NON- RESIDENTIAL OVERLAY AREA. all, Vd- Ir 1"-" / �Am I! � 0 era i AV all, Vd- Ir 1"-" / �Am I! � 0 N)ALnam "M *214TAG lwftwaxwl lowme !i; ili NVI NJ)/ 1`, lop 0, del 1� I P.M.-%. -4 .. ... , PA At a- idkT�• M � low3m ,9w,&MqWA I" w rs —war- All� rs 7 .iWAM Vig ca Sam Mil: Mom 51 rat .-P -7. -N EM A R., ........... !_11 MWI ::� k wnj v% 4, •mass@; mam■o§VA ■ommunk argues, ow I aim AV, MY oil oil VL 1W 1„ C n 11 L vinm t MOA fit ..O. AWn t :�li April 23, 1991 Stan S. Sawa Principal Planner City of La Quinta. 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 THE TERRACE CLUB AT.LA QUINTA Public (Free) Parking Alotment Dear Mr. Sawa, THE TERMCE CLUB AT 1A QUINTA a desert resort amenity la quints, california RECEIVED APR 2 4 1991 CITY Ur LA QUINTA 'I ANNING & DEVEMPMFNT gEP1. As per our meeting held Thursday, April 11 to review agency comments on the subject project, attached please find a copy of the conceptual plot plan which has designated on it the areas which we foresee will be reserved for those patrons who do not choose to use the valet service. There will be no charge associated with parking in these areas. If you have any questions, please don't hesitate to contact me. S ere1 J. Paul Smith 44 -100 monterey ave. suite 216, palm desert, california 92260 office: (619) 568 -0879; fax: (619) 568 -9339 '• i• 07- W-- Am, Iii - Ell * -44 . . . . .......... RON* q R 0, tA QLUU awl 03 t no CoweptW Ste and Fbw ram i & i k.. I r-W40P wil V, '• i• 07- W-- Am, Iii - Ell * -44 . . . . .......... RON* q R 0, tA QLUU awl 03 t no CoweptW Ste and Fbw ram i & i k.. I r-W40P May 71 1991 Hon. John J. Pena Mayor, City of La Quinta P. 0. Box 1504 La Quints, CA 92253 Dear John: ff ttati. MAY 101991 01 Y Ur LA VuTNTA °TANNING & OEVELOPMEW DEPT. A previous business associate of ours, J. Paul Smith, is proposing to build and operate an upscale, sophisticated nightclub in La Quint &. I have seen his plans and am quite impressed. Paul is a high caliber, quality individual who will bring to La Quinta a facility of which we can all be proud. I understand that the project comes before the City Council on May 21 and heartily recommend your favorable consideration. S ncerely, Jack K. Conlon President JXCg9 Cct Mr. J. Paul Smith 42-M Cook Stmt SOe M. Palm Deem CW*nm r4W. rekPhVW (619) 5a W8 a-%4r of Amenu'r Aww c,.,t r Qu► C,,,Pw,a;,� May 7, 1991 La Quinta Planning CommissionersG��� and City Council Members c/o The Planning Department `oo' The City of La Quinta y 5 78 -105 Calle Estado tea QV1VjJ La Quinta, Ca 92253 C 13 two Re: Plot Plan 91 -457 �J►Nh�h�' b La Quinta Resort Amenity Dear Commissioners and City Council Members, In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial rove -swe base of The City, it will help establish a standard of development for the neighboring parcels on the Highway Ill commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours ,� SIG STREET ADDRESS I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you s:ish to discuss this SG-q -81410 2 TELEPHONE NUMBER Play 7, 1991 La Quint& Planning Commissioners and City Council Members C/o The Planning Department The City of La Quinta 78 -105 Calls Estado La Quinta, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, l MAY 10 19p, CITY VI- LA VU1PITA 'IA tft, a DEVROPUFNT fW In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, SIGNATURE STREET ADDRESS I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this TELEPHONE NUMBER May 7, 1991 La Quints Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, RECtiv tL. MAY 101901 CITY Or LA VUINTA PL MING 9 DEVMPUFNT r4n. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearinq to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, Aeeil, EACJCWWq SIGMA z -oeo hrAA -eA STREET ADDRESS I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, ..;_ 0. h MAY 1 CITY U. LAgUINTA PtANNI", & DES ELOf V Eta Of Pt. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture 'and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me if further. Very Truly Yours, you wish to discuss this 2 G $U '15GbWC :/Z 1 AQ(.)//v;7/y 0 q02 STREET ADDRESS TELEPHONE NUMBER Kay 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quint& Resort Amenity r ' " 'r t%a4 C1 �Y or Dear Commissioners and City Council Members, In response to the public notice made May 4th regarding the subject project, it.is my belief that this amirity is &cod for The City of La Quint &. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted .at the La Quint& Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very ru y Yours, SIGNATURE "mod Ave mQo STREET ADDRESS i could not be present at the up and 14 in the city chambers, I want to the approval of this project, and ptebsaiitu": Wh-vas confronted with the me if you wish to discuss this TELEPHONE NUMBER 19ay 71 1991 La Quinta Planning Comissioners and City Council Members c/o The Planning Department The City of La Quint& 78 -105 Calle Estado La Quint &, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, 1%tCLi 1A AY 1 ,'v- - CITY ur LA WINTA PIANNING & DYE UMENT DEPT. In response to the public notice made May 4th regarding the subject project, it is my belief that this annnity is good for The City of .La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere avlpport for the approval of this project, and urge you to approve the concept as oresentrd when confronted with the opportunity to do so. Please don't hesitate to contact me if you wish to discuss this further. Very Truly Yours, et, v�4' � ? a. � SIGNATURN STREET ADDRESS TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members C/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, RECEIVE.; MAY 0 7 CITY Ur Lh WINTA 'TANNING & DEVEL0PNFw DEPT. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Ve 1 Yours, SO NATURE I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this c 15Q (0 90 TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calls Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, kiCE ;u `. tjAY 0 7 CITY Ur LA VuiNTA PLANNING & DEVELOPMENT DEPT In response to the public notice made May 4th regarding the subject project, it is my belief Lha*$ this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities,. we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be heid May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, oe IGNATURE S3-- 61Zs- v,, Atlar I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this 1�-<y- Z/ 3( TELEPHONE NUMBER 1P.� /¢fyl %` W1vSf .11A- 04 .SPC�f..�. li �TS O/V 1-146 r "i�po5tt� S�A� /V1�tr4P'IC� �'�' /�t/�Go eC �Jp4$�`1v9'�-o!�( S�S • May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, RECEIVEio MAY 0 7 - CID Ut LA YUINTA DUNNING & DEVELOPUFNT KEPI. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quint's. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I coming public hearing to beheld May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, I �T could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this e tx,,� TELEPHONE NUMBER i-. . May 71 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, MAY 0 7 CITY O� W VUiNTA NANNINC & DMON NT Of P1. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me further. Very Truly Yours, SIGNA Z-0,90 AV S if you wish to discuss this (fold)) s�4 -353 TELEPHONE NUMBER ti• May 7, 1991 La Quint& Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calls Estado La Quinta, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, RECEivEU MAY 0 ? %. CITY Of LA VUINTA TANNING & DEYMENT KK- In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quint.:. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, SIGNATURB 514 54S Aue • fS fttgC? me if you wish to discuss this 4`7o14- (o? I d TELEPHONE NUMBER May 71 1991 La Quint& Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, # t t i� -'' tgAl () 7 . . CITY O� LJk QUINTA )WING b DEVELOPMEW DEP1- In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be held May express M most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, SIGNATURE so- 9Gs`1°.all �� I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this .✓i / G a Z TRI.EPHONIE NUMBER May 7, 1991 La Quint& Planning Commissioners and City Council Members c/o The Planning Department The City of La Quint& 78 -105 Calls Estado La Quinta, Ca ,92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, R'CuVr - Ut MAY 0 7 CITY Op LA VUINTA °LANNING & DEVELOPMFNT OM, In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, i could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this STREET ADDRESS TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calls Estado La Quinta, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, �jAY 0 7 CITY Ut. LA quiNTA 'BANNING & DEVEIOPMFW %1q- In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me if you wish to discuss this further. Very Truly Yours, /Y SIGNATUW 96/ — 4Wi Rd,Q #O 347 - 5871 TELEPHONE NUMBER Kay 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, RECEIVE! MAYO 7 C'n OF LA WINTA 'UNNING a DEVELOpIWIV r1pl. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be.present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me if you wish to discuss this further. Very Truly You , SIGNATURE 21 r) K. Sun-� K, AkIL S-3Z6 6 STREET ADDRESS TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, MAY 0 7 CITY Cr LA yuiNTA TANNING 9 DEVEt4NFW DEPT. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway III commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming' public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this Very- Truly Yours, S 19KTURE I 1/� 517 -76 4t yi'4a Mot 1" 1—t I.V►4L., STREET ADDRESS TELEPHONE NUMBER May 7, 1991 La Quint& Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quint &, Ca 92253 Res Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, -RECEIVED MAY 0 6 '0' mAWING 6 DOELOP In response to the public notice made May 4th regarding the subject project, it is my belief that this Amenity is good for The City of La Quint &. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San ,Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing tc be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, ET ADDRESS i could not be present at the up and '4 n th- city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this TELEPHONE NUMBER q., May 7, 1991 La Quint& Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, VL RECE1VrEU MAY 0 6 +0' CITY ur- to YUiNTA PlAMNN & mu"m W1. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me further. E7,77; uw s if you wish to discuss this - 0q I TELEPHONE NUMBER � ,_.n e e DATE: APPLICANT: CASE NO.: REQUEST: LOCATION: GENERAL PLAN DESIGNATION: EXISTING ZONING: STAFF REPORT PLANNING 'COMMISSION MEETING MAY 141 1991 J. PAUL SMITH PLOT PLAN 91 -457 (EA 91 -191) PH -2 F&V Can APPROVAL OF A PLOT PLAN TO ALLOW CONSTRUCTION AND OPERATION OF A 10,000 SQUARE FOOT DANCE NIGHTCLUB AND FUTURE BUILDING. SOUTHEAST CORNER OF HIGHWAY 111 AND ADAMS STREET (EXTENDED) MIXED COMMERCIAL WITH A NON - RESIDENTIAL OVERLAY C -P -S REQUEST FOR CONTINUANCE: The Applicant has asked that this public hearing be continued to the meeting of May 28, 1991. This request for a continuation is a result of unforeseen scheduling problems that the Applicant has encountered. The Applicant has requested that if any citizens wish to make comments on this project that they be allowed to do so prior to the continuation of the hearing. RECOMMENDATION: Staff feels that there is no reason not to grant this request for the continuation to the meeting of May 28, 1991. Attachments: 1. Location map 2. Letter from Applicant dated May 8, 1991 STAFFRPT.071 ,i f�.. ., � r -.� I .2 -p D F I CASE Nm CASE MAP PLOT PLAN 91 -457 J. PAUL SMITH R•T 0A I c4- R- 8,OC ORTH SCALE: NTS 1i ' MAY 8 '91 9:12 May 8, 1991 Jerry Berman Director of Planning & Development The.City of La Quint& 78 -105 Calle Estado La Quinta, Ca 92253 PAGE.002 TBE TERRACE CLUB AT LA QUINTA a desert resort amenity la quints, california Re: Plot Plan 91 -457 Public /Planning Commission Searing - 5/14/91 Dear Mr. Herman, As a result of unforseen scheduling problems I must request a continuance from the scheduled May 14 meeting to present the subject project to the Planning Commission. I understand that the item will be brought up on the agenda this May 14, and a request for continuance will be made on my behalf at that time. An open forum will also be made available for those citizens who showed up to make coamzents as a result of the scheduled "Public Searing" related to this project. At this time I would request a continuance to the May 28 Planning Commission Session, subject of course to the Planning Commission's ability to accommodate that request. Thank you f your help in this matter. J. Paul Smith sent by fax only. RECEIVED MAY 08 '( CITY ur- iK vuINTA . N ANNING & DEVELOPMENT I)EPT. 44 -100 monterey ave. suite 216, Balm desert, Ualifornia 92260 office! (619) 568 -0879; fax: (619) 568 -9339 (,: I I Y U F LA QUINTA r PLANNING COMMISSION HLE CQP� NOTICE IS HEREBY GIVEN that the City of La Quinta Planning Commission will hold a PUBLIC HEARING on May 14, 1991, at 7:00 p.m. in the La Quinta City Hall Council Chambers, 78 -105 Calle Estado, on the following item: ITEM: PLOT PLAN 91 -457 (EA 91 -191) APPLICANT: J. PAUL SMITH LOCATION: SOUTHEAST CORNER OF HIGHWAY 111 & ADAMS STREET (EXTENDED) REQUEST: APPROVAL OF A PLOT PLAN APPLICATION TO ALLOW THE CONSTRUCTION AND OPERATION OF A 10,000 SQUARE FOOT DANCE NIGHTCLUB IN C -P -S (SCENIC HIGHWAY COMMERCIAL) ZONE ON A 4.5 ACRE SITE. LEGAL: PORTION OF THE NORTHWEST QUARTER OF THE SOUTHWEST QUARTER OF THE SOUTHWEST QUARTER OF THE NORTHWEST QUARTER OF SECTION 29, T5S, R7E, SBBM. The La Quinta Planning and Development Department has completed an environmental assessment on the plot plan. Based upon this assessment, the plot plan will not have a significant adverse effect on the environment; therefore, a Negative Declaration has been prepared. The La Quinta Planning Commission will consider recommendation for the adoption of the Negative Declaration along with the plot plan at the Hearing. Any person may submit written comments on the plot plan to the Planning and Development Department prior to the Hearing and /or may appear and be heard in support of or opposition to the adoption of the Negative Declaration and /or the plot plan application at the time of the Hearing. If you challenge the decision of this plot plan in court, you may be limited to raising only those issues that you or someone else raised either at the Public Hearing or in written correspondence delivered to the Planning and Development Department, at or prior to the Public Hearing. The plot plan file may be viewed by the public Monday through Friday from 8:00 a.m. until 5:00 p.m. at the Planning and Development Department, La Quinta City Hall, 78 -099 Calle Estado, La Quinta, California. -------------------------------------------------------------- -------------------------------------------------------------- DO NOT PRINT BELOW THIS LINE PUBLISH ONCE ON MAY 4, 1991 HNPC.013 /CS -1- ,;;z STAFF REPORT n O� DESIGN REVIEW BOARD TIR DATE: APRIL 3, 1991 PROJECT: PLOT PLAN 91 -457: 10,000 SQUARE FOOT DANCE NIGHTCLUB APPLICANT: J. PAUL SMITH LOCATION: SOUTHEAST CORNER OF HIGHWAY 111 AND ADAMS STREET (EXTENDED) ARCHITECT: URRUTIA ARCHITECTS BACKGROUND: The proposed project consists of a 10,000 square foot dance nightclub which would be constructed as a partial two story building. The building would be located near the northeast corner of the site fronting on Highway 111. Parking would be provided to the south and west. A future building pad is provided at the northwest corner of the property. The project site consists of 3.6 net acres (4.5 gross acres) and is presently vacant and fairly level with some rolling sand dunes. Adjacent properties surrounding the site are presently vacant. SUBMITTAL: The Applicant has submitted a site plan, elevation plans, grading plan, and conceptual landscaping plans. Additionally, a colored elevation plan and material samples have been submitted. STAFF COMMENTS: Staff has reviewed the plans and would offer the comments: 1. Three shades of stucco color are proposed as can be seen in the colored elevation plan which will be available at the meeting. 2. Glass block is utilized in the contemporarily designed structure. 3. The plans do not indicate whether there will be any roof equipment provided. If so, it must be screened by the parapet of the building or have a screen around it which is designed to fit in with the building. 4. The landscaping plan shows plant material which is primarily water efficient, with the exception of the limited lawn and some annual color. STAFFRPT.043 1 �_��� 1� 5 . A sidewalk will be provided on both Highway 111 and Adams Street. RECOMMENDATION: Staff recommends that the Design Review Board review the plans in light of the above comments and if deemed acceptable, recommend approval to the Planning Commission subject to the appropriate conditions. Attachments: 1. Location map 2. Plot Plan, floor plan, elevation plan, grading plan, and landscaping plans. STAFFRPT.043 2 13 -/9 617-13 MA I00� ZR.A. 010 -0 1I, 007 -04/ 04rA,w /s 7/!r, 81?4, 9/98, 14145, /401,15/12, 1145, J417, J5175 5/A 7E w/w //- Dery -N/ MAY /967 S 112 SEC. 29, r 5S, R. 7E 7Ntf MAP /5 sow A55ESSMINY Awash OWLY O 24 ASSESSOR -S ~ 00. 6/7 AP. /3 RIVERSIDE cowry, CALAf " i a t .� A 0 0 bid ! I 1 ., COftcert W� S. i z 11RRllil n ....., _.. I _ c a CI [a vunaan 1\ttr fY011�Ai(] (MId•1)110� \wwn IA\ 111 •�m trtu i►r>« t�l+w n�rttt rt w G M i ^ 9 ` iJ CA117116-r4l ftTWW ba� M114A" 40(11 3,1411 B. Plot Plan 91 -457; a request of J. Paul Smith for approval of a 10,000 square foot dance nightclub. C. 1. Principal Planner Stan Sawa presented the information contained in the Staff report, a copy of which is on file in the Planning and Development Department. 2. Boardmember Walling inquired of Staff if adequate parking was provided for the club and second building. Principal Planner Sawa stated there would be shared parking. 3. Boardmember Rice asked if food was to be served. Principal Planner Sawa stated there would be no food served that we were aware of. 4. Boardmember Harbison stated he felt it was an excellent landscaping plan. 5. J. Paul Smith, Applicant addressed the Boardmembers and gave a description of the.project. 6. There being no further discussion it was moved by Chairman Rice and seconded by Boardmember Walling to adopt Minute Motion 91- 003 recommending to the Planning Commission approval of the architectural and landscaping plans for Plot Plan 91 -457. T e ract 65 an e - 26525; a request of Chuc trothers for approval of landscaping plans, street signs, and guard ho layout. 1. Assistant lanner Glenda Lainis presented the information contained in a Staff report, a copy of which is on file in the Planning and velopment Department. 2. Chairman Rice inq Nred as to the reason for chainlink fence on the easterly property boundary. Mr. Strothers explained he did not want to put a b wall up and lose the aesthetics of the adjacent citrus grove. \bme chainlink fence would give a more airy feeling. If noise a factor then the block masonry wall would be built . ther stated the well in the street planter would be subten and landscaped. 3. Boardmember needed to be planter beds Harbison stated e less lawn on 50th between the curb )n Grasrn_r_y Associa 'beds would be provided on consist of ground cover. DRBMIN -4/3 2 agrees with Staff that there avenue and the use of more and sidewalk. Mr. Greg e ,stated that more planter nue and the entry could I CATHEDRAL CITY POLICE: DEPARTMENT U3/22/91 SFECIHL SEHRCH / CALLS FOR SEROIGE PRGE 0111 1990 f 'AT ION 'POR ,—,j 0(1 H("TfVf`1'Y (.,J) DRTE RE T INCID),:NT NQ III/PINK _LjH 0AQe41625 F LL)y Oil 0 C19 U2T 10490 11'1 /PINK LADY 00000961 u 8 1 99 13 u t7n 9j u8 2:3 2 1,*LI/P()MPAI1 00000961 100390 OJ031936 111/p OMPH 11 00000961 100390 UJ-U-"31938---- 4 111 /POMPEIIS 00000961 020290 OBU22334 5 2HRG385 Ill/POMPEII UEHISTOP 122890 9 13 0 U23 0 U 6 C, HWY Ill/poMpEIIS -U,4114�i.0 081890 OH180120 7 67.355 :LI:L/P(-)MPEIIS PTRLIGHK 0 6 1 -/9 0 UF120008 8 6 %381 111 /HOUSE BEHIND POMPEII IS X/PA"1'ROL 062090 0 F2 C1 18 16 9 67389 HWY Ill/RES BEHIND POMPEIIiS 00000928 021390 1) 13 13 u 2S u 10 62389 HWY III/RES TO REAR POMPEIIS 0000459A 122290 OL270149 11 67:j99 III/POMPEII 0000415o 020990 0 6 0 J 0 1 14 U 12 62399 111/f'OMP 11 00004150 021290 08120012 01x080033 6 '7 3 9 9 l'1'1 /POMPE-II 0 0 0 0 6 4*,;I.F 030190 oc U1005b 14 67399 111/poMpE,IS CIT/HSS,11 040490 OD 040119 LOSTPROP 012890 I I I /Pom-,PE I-I-S--- P 11, R L /-CHK 040490 -- 0- D 1) 4-IJ-5 14 16 6739- III/POMPEIIS 00004150 04 13 9 U OD130206 17 62399 Ill/PoMPEIIS P11IRL./cHK 1.14'1490 0 D 1,4 2 13 -t 18 6*,*3!3 III/POMPE1IS- PTRL,/CHK 01411490 QQ142142 19 6 3 9 9 �: I I I -'POr-1PE I IS PTRL.,�GHK -U,4114�i.0 001)(1920A 20 -399 -L6 / III/POMPEIIS 0, a DE"i 041590 OD150126 21 ll/POMPEIIS a 1) DETA I L 0 415 9 0 0D152301 22 62399 III/POMPEIIS 00004150 05159LI OEISO045 23 62399 IlI/POMpEIIs 00004150 1122691) 0 G2 b 2 3 0 U 24 6::399 III/POMPEIIS 0 0 1jq 15 DV 101090 0JI02250 25 67:j99 HWY Ill 001)(1920A UIU990 0AIJ912 15 26 62399 HWY 111 0.0004150 042090 OD201535 27 9 Hwy Ill STOREQEH U8 11`90 U 1711115 3 28 6"1399 HWY Ill faPOMP E I I 00001459A 123090 900025214 29 6 23 9 9 HWY 111 6pompEll 13000459A 123190 9 0 0 02693 30 B73'49 HWY 111-POMPEII'S 00004150 0140890 01x080033 31 F-62399 87:099 14WY 111/POMPEII 00000594 012890 0028U2118 32 E 62399 HWY 111 /POMPEII LOSTPROP 012890 00280228 33.,_67399 HWY 111 /POMPEII 1j1)004150 020290 U8022233 34 6'7:39- HWY ill/POMPEII 00004590 020490 09040805 35 62399 HWY Ill/POMPEII 0002:3152 022890 013280000 36 67399 HWY III/POMPEII 00004150 0412913 OD120219 37 67399' HWY III /POMPEII 00009250�— 041230 UD120352 3" b 399 HWY 111 /POMPEII AGY/ASS'C 052890 OE280008 39 HWY 11- :(POMPEII -SUSPOH(, 06239 .:3 -0 1JF2323:36 40 673 -q HWY IlI/POMPEII 00004590 062590 OF25 0 014 3 41 62399 HWY Ill/POMPEII 000005414 0819911 U14190034 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 7 18 19 20 21 22 23 24 25 1 26 27 42 67399 HWY 111 /POMPEII 00004150 082590 OH252124 28 43 67399 HWY III/POMPEII 00004150 U82590 OH252223 29 44 8739- HIAY 11I/POMPEII 00240242 082690 OH2601142 45 67399 HWY 111 / POMP E II 0000-459H 1112'30- OK120934 30 46 57399 HWY III/POMPEII 0000459A 122290 OL220240 31 47 67399 HWY III/POMPEII IS BHR("*HE(-;k 031290 OGI72351 48 87:099 HWY III/PCIMPEII'S 00010851 031890 OCIG0016 32 49 Hjjy I:Lj/pOMpEII IS 000092uA 031890 0 C1 8 1) 4 13 33 50, 67"399 HWY 1I I,/?(.)MPE I I , s 00004150 032490 OC240053 51 67:399 HWY Il I / P 0 M P E I I IS 0 IJ 0 0 6 4;,F U 3 2 14 �J 13 34 OC242252 52 6,;13 9 9 HWY 1l1. /PoMPE11's BHRCHECK 032590 0C`2513131 35 53 67399 HWY 111/POMPEII'S 00240242 U 4 1 49 0 190140125 54 67399 HWY I'I'I/POMPEII'S 00240242 0141490 OD1140126 36 55 37 56 57 38 58 39 59 CATHEDRAL CITY POLICE DEPARTMENT 03/22/91 SPECIAL SEARCH / CALLS FOR SEROICE PAGE 002 1990 � LOCATlUN R CTIVlTY UD DATE 8EP0X-1- 1NU1U1-'.NT M0 HWY III/POMPEII'S 00 ` 6 7399 filVY III/POMPEII 'S 00U0459A 052190 082lU803 � e�67398 BWY III/POMPEII'S 00004150 052780 0E220226 »| 87399/-14Q.t111/PUmPEII.S 06x0'980 0P,0y01lo ^ 6;399 8QY III/POMPEII 'S --U0000594 0000459A 061390 UF1313,45 o » 67399 8WY III/POMPEII 'S U0004150 121190 0LllVOl7 ^ ' /` 6?399 8WY 111/PoMPEIIS 0000�59A 031?90� OC170808 , o 62399 f{QY 111/'POMPEIIS 00000925 032,490 UG242231 o. 67399 B s 00004150 04129_0 0Dl20009 ^ m 67399 _ 8WY 11l/POMPEIIS _ 0000459A 052690 0L260324 r n 67399 HWY lll/P0MP8IlS 0 U0 0 01412 070190 0G0 10014 9 ,e _ » -- m [�673�9 'HQ�/ 111/PUMPEIlS f'EDCHGCK 071590 0G150158 o w' 673�9 BW)( 1l1/P0M�f�II�� 00UU�58A 0�2590 O��52358 15 7 ,�r0MPEIlS_ O U8U580 0BU5oUl� _ _ 10 `o 6�/389 BWY 11l/P011PEIIS P78L/C8K _ 081090 0}{l0234b n 17 67399 8QY 111/p0MPEIIS 00004150 0812!30 0t{120011. m 00000594 12 m / 78QY 1l1/�0MP�II� 1 081232� m m 67399 BWY 111/P0MPEIlS iUU0��9A 082490 082�0255 21 _ f�7��9f�Y1�1��(M��I�l� - ] -- -- ' -/ - -U0UU^1�0 _ AE18� 0 }— - 0l16000� '. 14 22 6739� 8QY 111/P0�PEIIs 00000594 081680 01160121 15 23 67389 8Qy 111/POMPBllS 0000459A 10281-40 0J28023� x* PTRL/ChK 111190 ` OKII0030 m us 67399 BQY 111/f`0MPEIlS 0000459A 120990 Uf,090420 ' ,, m| 67399 BQY 1 l 1/�[RI0S 00004150 052780 0E2�2232 xr POMPEII--- 110 2!3 0��0y211,4 _- ,» »^ 67950 11l/PINK LADY -_-__O!00'O^&15!} PTRL''C8K _ _-- 0,41490 -- 0U142315 ,y m 67950 Ill/PINK LADY 0000647F 041590 0D150059 ov 20 m 62950 Ili/PINK LADY PEDC8ECK 051190 0E112344 o «' ` / 6.7950 111/PINK LADY 0000,4150 051280 0E120217 z` LADY ��D����� ` 052280 0�2�020� � »^ 6 2950 _111/F'IN� BWY lll/PINK LADY 0000 106F _ 011790 0A171810 _ _ 23 «o 6?950 8WY 111/PINK LADY PTRL/C8K 03051�0 00052312 uo 2950 00004150 24 m �-,-" 950 8WY 111/PINK LADY 00000925 081290 0C1�0059 25 31/ 67950 l{WY 111/plNK LADY 0000642F 022790 0G222302 39 �-6��)f}0' 111/PINK I-ADY 0.0004150 050590 0�U52132 � m 6?890 11l/PINK LADY _ 00004150 _ 082490 08242109 27 w 87990 8WY 111 00000481 012290 0A220204 *u G��99 111 28 43� ' G�r9S0 8QY 111 ---O0V09021 0126�0 0A261236 - -��� - - - � ^^ � 6��99U B�Y 11l P�BI~/'�HK U6U��0 0�04�0�9 m� -6 2990 BQY 111 ST0REVEH 08291�0 UH280028 �30 46. 6�7S90 8WY 111 00000-925 092490 01241218 31 ^/ 62990 ffQY 11l/MUM AND POPS SILK FLOWERS 00000488 1373090 0G301268 48 62990 32 'w 67990 HQY 111/PINK LADY 00000594' 011991) UA192113 33 50 62990 8W\( III/PINK LADY 00004150 022490 0132 42l46 -J62!,1-3 90 'HQY_111/plmK LADY 0 CO2l80 0 34 _�-'- = 6299-0 BWY Ill/PINK LADY - �--__-{l0(i0V����_ PEDCHECK -83�2�0 030490 00040029 35 oo 67990 8QY III/PINK LADY 00004150 0301490 00040140 m 36 oo _ 37 m� or� w 39 59 CATHEDRHL CITY POLICE DEPHRTMENT 03/22/91 SPECIAL SEARCH COLLS FOR SEROICE PAGE 003 1990 LOCATION A UT I Q ITY CD DATE REPORT 1 N (.; 11) 1,'NT N0 67990 HWY III/PINK LADY 0000653H 0 3 0 19 1) 0(,U12144 2 679, Hjdy 11.1/PINK LADY 00004150 031290 0(,'122127 3 67990 HUY Ill/PIN K--LHDY P X/A-TROL 062690 OF260252 2 4 62990 HWY III/PINK LADY 0000925k1 021390 OG132303 3 5 62990 HWY Ill/PINK LADY PTRL/CHK 0213913 1) G 13 2 3:3-3 6 62990 HWY III/PINK LADY _ _ _ __ S`'OREUEH 022290 OG221442 4 7 T- t ,4 6791) HWY -III/PINK LADY _ P'I'Rf,/CHK 080190 OH012303 5 8 629-90 HWY III/PINK LADY PTRL./CHK 080890 OH082321 9 62990 HWY III/PINK LADY (-,IT/ASST 081590 OHIS0221 1 1 6 10 fn? 490 HWY 111 /PINK LADY P*'I'RL/CHK 081690 OH160058 7 11 67990 HWY 111 /PINK LADY 00009250 081690 0H16023y 12 62990 HWY- 1 III/PINK- LADY PTRL/CHK 0817913 QHI72346 8 13 FS 91) HWY: Ill/PINK LADY 00009250 0821490 OH240114 9 14 62990 HWY 111 /PINK LADY 0000653M 0 9 121 29 0 012717:32 110 15 67990 HlAj�- -I I l/P INK LA DY 1)_0004150 101 290 0J 1 22 3 41 16 67990 HWY III/PINK LA [) Y 00004150 110390 OK031912 11 17 67990 HWY lI1 /PINK LADY 00004150 111290 OK122108 '8 62990 HWY III/PINK LADY 0OL104150 , 121090 77-77i T, OLIOU154 - I 12 I - - 9 .:6 2 g'3-- o HWY lll/P,INK LADY 66001961 - , '12 - 5�j U7 OL,15 00 114 '' - : 13 20 893919 HWY III/POMPEII'S OOOOOABC 040590 OD0502 - 03 21 HWY Ill/GOLF CLUB—POMPEII'S P K G LOT 00000961 033090 0 C, 3 0 0 3 (J'--i 114 22 14WY 11'I /GULF CLU*13—POMPEII'S 00000961 1.20990 OL090048 15 23 14WY Ill/PINK LADY 00000961 010690 OA060130 24 HWY III/PINK LADY BARCHECK 010690 OA060135 16 25 WY III/PINK LADY f3HRCHE(,K 01.1090 uAl0000l 17 26 HWY 111 /PINK LADY BARCHECK 011090 OHIOU145 27 HGjy -1 p I qj< LqVy 1) 1 12�j U UP12 0 02'2 18 28 HWY III/PINK LADY BHRCHECK 011390 0A132227 19 29 HWY III/PINK LADY 0000106F U 1161-10 UAI 62103 30 H6JY 1ll/PINK LADY 00023152 012890 OP281255 20 31 HWY -Ill/PINK LADY BARCHECK 020790 08010130 21 32 HWY III/PINK LADY c I I'll/ ASST 021790 OB170004 33 1 H �U)L 111/PINK- -LADY 000092SU — — -- - --- 031590 00150008 22 34 HWY 111 /PINK LADY 00000961 033190 0C311855 23 35 HWY III/PINK LADY P"f'RL/CHK 041240 011120043 36 HWY 1.1.-1 /PINK LADY PEDCHECK 041390 OD130132 24 37 'HWY Ill/PINK LADY 00000961 041390 (ID132359 25 38 HwY 11'1 /PINK LADY BARCHECK 051290 OE122153 39 ;—H Y 1.11 /PINK- LADY PTRL/CHK U614913 OF142312 26 40 H 111 Y III/PINK LADY PTRL/CHK 062390 0 F2 3 2 10 0 27 41 HWY Ill/PINK LADY P`1'RL/(1`HK 063090 UF302259 42 H (JY 111 /PINK LADY 00000961 07'1290 OG122329 28 43 —H W Y 4 11 /-P I-NK LR--DY-, 00004150 081290 OH1219145 29 44 .141;jy III/PINK LADY C I T / f 4 k--3 ST 082090 OH201102 45 HWY Ill/PINK LADY PTRL/CHK 091990 01192130 30 46 HWY 1.11 /PINK LADY PTRL/CHK 100690 OJ'062115 31 47 HWY III/PINK LADY PTRL/ChK 110890 UK 0132248 48 H I.J Y I I I / P 1. NK LADY 00000961 110990 OK092109 32 49 HtdY 111 /PINK LADY 00023152 113090 UK302059 33 50 HWY III/PINK LADY 00000461 122390 OL232346 51 —HWY III/POMPEII --jy BHRCHECK 011390 -- ---- 001322 19 34 5 2 HtL 1.11/poMpEII BARCHECK --- - 012090 - - OP200032 35 53 HWY Ill/POMPEII BORCHEGK 0207' -)u 0807012U 54 HWY Ill/POMPEII PTRL/CHK 062390 0x'2321:34 36 55 56 37 57 38 58 39 59 n U CATHEDRAL CITY POLICE DEPARTMENT 03/22/91 SPECIAL SEPR6H / CALLS FOR SERVICE PHGE 004 1.9-90 LOCATION PUTIOITY CD DATE REPORT I N C I DE NT NQ HWY 11'1 /POMPE'I'I 00000961 110890 OK081941) 14 UJ Y, 11 MpEn 110590!, 0L052158 M�, 7 7� 17r I �7,40 2 f4 U-1 y III/POMPEII'S 00000488 021890 O'Blei534 3 HWY III/POMPEII'S O-KO32211) 4 H bJ Y III/POMPEII'S WASH AREA --000-00-961 000092�D -----110390 052090 OE20101L� 3 5 HWY III/POMPEIIS 002413242 u21690 013161239 6 H 111 Y III/POMPEIIS BORCHECK 041390 OD132209 4 7 H fj_l y 111/poMPEIIS BORCHEUK 1341390 ODI:3221'--) 15 8 HWY 111 /P()t-IPP-' I Is 00000488 050190 OF011043 9 HWY III/POMPEIIS PTR-L-/CHK— 613 8 90 0F080050 6 10 HWY ili/POMPEIIS P"I'RL/CHK -1) 061090 0F100053- 7 11 HWY ill/POMPEIIS P'I*RL/CHK 062390 1) F'11-`3 U 0 0'' 12 Hl'.tly Ill/poMpEIIS 00000961 122390 OL230020 8 13- PINK LADY 00000925 u60290 2 0 0 44 9 14 pl W LADY BORCHECK 011190 OAII0052 110 15 PINK LADY PEDCHECK 011490 0A142 348 16 PINK LADY BARCHECK 012090 OA200051 11 17 PINK LADY SARCHECK 012490 OA240102 18 PINK LADY 0 0 0 0 10 6 F 012690 OA260106 12 19 PINK LADY -0 01269 58 IjA2 b3bli 13 20 PINK LADY P,llRL/CHK 012690 OA262244 21 PINK LADY 0000106E 013090 OA302115 14 22 PINK LADY BORG"HECK 022890 OB280031 15 23 PINK LADY PTRL/(l`hK 1330190 0 C 0 11) 0 143 24 PINK LADY 00023152 0301490 00042111 16 25 P I NK LADY 0000106E' 030490 00042135 17 26 PINK LADY PTRL/CHK 030290 00O20010 27 PINK P INK LADY PDCHECK 030290 OuO2O223 18 28 PINK LADY PTRL/CHK 030290 00O20259 19 29 PINK LADY BARCHECK 030890 00082302 30 PINK LADY BARCHECK 030990 00090LI33 20 31 PINK LADY PTRL/CffK 031690 00162214 21 32 PINK LADY BORICHECK 031990 OC190039 33 PINK LADY 0:32090 00200112 22 34 PINK LADY -PTRL/CHK BARCHECK - 032290 OC220033 23 35 PINK LADY BARGHECK 032590 OC25221:3 36 PINK LADY BORC14ECK 032990 00290045 24 37 PINK LADY S f 4 R C H E ('14 K 0331.923 1 LIC3-12332 25 -38 PINK LADY BARCHECK 040590 OD052210 39 �.—FIUKLADY 00000961 U40691) 26 40 PINK LADY BARCHECK 0140690 01)0600314 27 41 PINK LADY 00000961 0406-90 OD062341 42 LADY (711IT/As5'll 041j�90 OD022006 28 _PINK 43 PINK LADY 00004150 041390 0121322218 29 44 PINK: LADY PEDCHECK 041390 OD132229 45 PINK LADY PTRL/CHK \--Jj 4 15 9 0 U 1) 1. 5 1) 1 lj,;,- 30 46 PINK LADY 00009250 0141990 OD190129 31 47 PINK LADY BORCHECK 1141990 OD190132 48 PINK LADY BHRChECK 0142190 OD210127 32 49 PINK LADY 0 - 0004150 0421130 OD210153 33 50 PINK LADY BARCHECK 042390 OD232354 51 PINK- LH - DY 00004150 042891) OD28214: 34 52 PINK LADY PTRL/CHK 060490 OF042149 35 53 PINK LADY PTRL/ChK 060/90 0 F 0 /2 2 Cl'-� 54 PINK LADY' PTRLIChK 0 61) 8 9 cl CIF081648 36 55 37 56 57 38 58 39 59 CATHEDRAL CITY POLICE I)EPHRTMENT 03/22/91 SPECIAL SEARCH / CALLS FOR SERVICE PAGE oub 1990 LOCATION ACTIVITY CD DOTE REPORT INCIDENT NO 1 ,PINK LADY 062490 OF241844 2 PINK LADY 00000961 062690 OF262023 3 --P�LOK---LADY-- - -.PTRL/QHK li 6 29 y 0- -Q-F2-9-2-240---- 2 4 PINK LADY PTRL/Chy-, 070590 0G050039 3 5 PINK LADY PT RL/("'HK 020290 0 GO ;'0 0,48 6 PINK LADY 00000961 020290 00020106 4 PINK LADY PTRL/ChK 1) 2 0 ";;, 9 0 UGLI22109 5 8 . PINK LADY PTRL/CHK 0%1090 OG102131 9 --Pl r,[K LADY PTRL/QHK - - -- 131!090 U G 10 2:3 3,4 6 10 PINK LADY PTRL/CHK 021290 OG122208 7 11 PINK LADY P'1.'RL/Cl4K 021390 06130008 12 PINK L Af) Y 00009250 011390 OG130012 8 131 PINK LADY Plilfjf,' /CHK 021390 UG132104 9 14 PINK LADY PTRL/Chk 0 1490 0614210 15 4 K LADY 021290 10 P I NK- LADY PTRL/CHK 021990 OG190144 11 17 PINK LADY 00009250 072090 UG200252 18 PINK LAD 12 PTRL/CHK 02,25913 O,G2 5 0 0 5 9 LADY p 0 72,5 S U: G 19 PINK.. 2,53 0 1 13'1 13 2 n-252103 21 i PINK LADY PlrRL;-Ct4K 022590 (' 14 �—J�:!!!K LADY PTRL/CHK 0 22 6 L) 0 0(3262228 22 PINK LADY 00009250 1312890 OG280341 15 23 PINK LADY 00001061" 080390 OH031623 24 PINK LADY PTRL/CHK 080390 OHO32219 16 25 [PINK LADY 00004150 080490 014040114:3 17 P 2 PINK LADY 00000961 0813490 0H1341951 18 27 - __ __ PTRL/UHK 08 0,49 U UH042115 , PINK---L-ADY- -- -- . — - 1 28 PINK LADY PEDCHECK 080490 01042346 19 29 PINK LADY PTRL/CHK 080590 OHO52359 PINK LADY PTRL/CHK 080790 OH 0 0 li s 5 20 31 FPTNK LADY PTRL/CHK u 8 0 8 9 13 OH080053 21 32 PINK LADY PTRL/CHK 081090 OH090001 a3 PINK_ 0 0 02 22 NK LADY PTRL/CHK 081090 34 PINK: LADY pl-f,RL/CHK 081490 OH140011 23 35 PINK LADY PT.R L / (" 14 K 081590 OH150009 36 PINK LADY 00009250 081990 0H 19022% 24 37 PINK LADY PTRL/Cf4K 082090 OH202319 25 381 PINK LADY 00004150 082290 OH2201-130 391 PTRL/Cl4K 082390 UH23 0 14,4 26 40 PINY, LADY PTRL/CHK 082490 OH242238 27 41 PINK LADY 002413242 090490 01041849 42 PINK LADY PTRL/CHK 091190 01112221 28 43 PINK LADY PTRL/CHK 091290 01122106 29 " PINK LADY 00000961 091590 01151436 45 f PINK LADY P 'I 'RL/ CHK 091590 IJ - 1152055 30 46 PINK LADY PTRL/CHK 05'1290 01122222 31 47 PINK LADY PTRL/CHK 092290 01220050 48 PINK LADY P`llRL/ChK 092690 01262112 32 49 F PINK LADY P'I'Rf,/(-,hK 100290 ui 132111 1*7 33 -'o PINK LADY PTRL/CHK 100990 0JO92133 34 PINK LADY -PEDCHECK 101 U-�j 1) _UJI-00 0 144 52 PINK LADY 00000961 101190 OJI11216 35 53 PINK LADY P'f'RL/CtiK 101490 OJI 42 2 2 5 54 PINK LADY 00000961 102090 OJ 2 0 1,4 19 36 55 37 56 57 38 58 39 59 CATHEDRAL CITY POLICE DEFHKJTMENT C13/22/91 SPECIAL SEARCH / CALLS FOR SERVICE PAGE oub 1991) 43 LOCATION 00000961 0 12? 9 U A UTf Q ITY CD DA'Z'E P E P RT INCIDENT NO 114 POMPEII PINK LADY 020890 0130$00:31 P'I'RL/(,HK 102190 03212059 POMPEII P,, Nk ' LADY' 022190 0.000046:3 102990 0J29J8:Ll8- POMPE 3. 1 2 PINK LHD 0112,10050 31 00004150 1133090 0J3 0 U 0 (12 022890 3 LADY 48 poMpH I I PTRL/CHK 030190 IJ J:3 1) 1) 0 4 1 2 4 PINK LADY 00000961 0:3029 0 PEDCHECK 103090 0J3 (10 IS 8 3 5 PINK LADY 030290 00O22352 PTRL/CHK 1 lj:3 0 9 13 0J31_1224 POMPEII 6 PINK LADY 0 D 0 F-il 8 3 4 PTRL/CHK 1101911 0 K 1111) -4 8 4 7 p I NK LADY 35 53 OOOU4150 110690 OKU61833 5 8 PINK LADY POMPEII 00004150 P11IRL/Clix, 111190 OK112011 9 PINK LADY PTRL/CHK 111290 OK122109 6 10 PINK LADY PTRL/CHK 111890 OK182125 7 11 PINK LADY PTRL/CHK 112090 OK202115 12 P'l, NK LADY PTRL/CHK 112190 OK212136 13, PINK LADY PEDCHECK 112190 IJK2 12 2 113 9 14 PINK LADY PTRf,/(l`HK 112890 OK280000 15 PINK LADY O-L 0 5 U-0 10 16 PfNK LADY 00009250 120890 OL080023 11 17 PINK LADY PTRL/ChK 120890 OL080026 18 PINK LADY PTRL/CHK 121390 131,132209 12 19 PINK LADY PTRLIGHK 121490 OL1,141953 13 21), PINK LADY Pf'RL/CHfl-* 122390 OL230119 21 PI - NK LADY 2DXJ656 SELFINIT -- 122890 900022'70 14 22 PINK LADY BAR Pli,RL/CHK 032390 OC232048 15 23 PINK LADY BAR CHK SELFINIT 12:31 -90 9 0 U 0 2 8 52 24 PINK LADY LOT PEDCHECK 120190 OL011922 16 251 I PINK LADY PARKING LOT 00000961 U32090 IJC200121 17 261 PINK LADY PARKING LOT P'I*Rf,/CHK 061790 OF170113 27 Lill NK LADY - PARKING LOT 00004150 09 029 0102/)315 18 28 PINK LADY PARKING LOT 00000961 090390 01030234 19 29 PINK LADY PATROL CHK SELFINIT 1231913 91)U026'%'6 30 PINK LADY/H(jjY Ill PTRL/ChK 060190 0 F0 122 45 20 31 PINK LADY/HWY 111 PE I DC - HE( . X 0 1 9 -2a90 01282202 21 32 PINK LADY/REAR LOT SlJSPCIRc 101990 OJI92120 33 PINKLADY BARCHEUK 012590 OA250038 22 34 PINKLADY PTRL/CHK 083190 OH312050 23 35 POMPHII 00000961 0106-90 OH061035 36 POMPEII BARCHECK 011190 OAIIOO45 24 37 0 C 1) ) L 2 `V 1) o ) A I 10 0 54 4 25 38 POMPEII BORChECK 011890 DA182355 39 POMPEII BHRCHECK U1.2490 UP240052 26 40 POMPEII BARCHECK 012590 OH250023 27 41 POMPEII BARCHECK 012690 0 A 2 6 23 b 9 42 pOMpR 11 0 13 0 0 01488 012790 00220007 28 43 po MPEII 00000961 0 12? 9 U UA2?0254 38 29 114 POMPEII BORCHECK, 020890 0130$00:31 4.9 POMPEII CHECK 022190 08210104 30 46 POMPE 3. 1 --BHR 00004150 022390 0112,10050 31 47 POMPEII BORCHE("K 022890 U8280024 48 poMpH I I PTRL/CHK 030190 00010025 32 49 POMPEII 00000961 0:3029 0 U( "02214.3 33 50 POMPEII BARCHECK 030290 00O22352 51 POMPEII 0-0-000901 040690 — 0 D 0 F-il 8 3 4 34 52 POMPEII 0 u 0 01061;' 040690 OD062222 35 53 POMPEII 00000961 0,40690 01)062323 54 POMPEII 00004150 0e40790 OD020244 36 55 37 56 38 57 58 39 59 1. CATHEDRHL CITY POLICE I)EPARTMENT 133/22/91 SPECIAL SEARCH / CALLS FOR SERUICE PAGE 002 1990 ( L 'AT I OG .)N p(imp"p-rT ,,� PompEli 2i POMPEII 3' POMPEII .S 4 POMPEII Is 5 POMPEII Is 6 POMPEII'S 7 POMPEII'S 8 POMPEII'S 031990 OC190022 10 POMPEII's 11 POMPEII'S 12 POMPEII'S 13 poMpEII'S 141 pCMpElj,S 15 S 16 POMPEII'S 17 POMPEII'S 18 .-- O= BHRC;HECK 042090 ?0M E-1 I `S7 20 r(iM,t-.tL I I b 21 I I,, S 22 POMPEII S 23 POMPEII'S 24 POMPEII's 25 POMPEII'S 26 j pot-jpE 11' S 27 POMPE I I 'S 28 POMPEII'S 29 POMPEII'S 30 POMPE I i's 317POMPEII'S/H6jy 111 32 j 'poMpElIS 33 POMPEIIS 34 POMPEIIS 35 POMPEIIS 36 POMPEIIS 37 POMPEIIS 3111 POMPEIIS 39" 40 POMPEIIS 41 POMPEIIS 42 POMPEIIS 431,1 POMPE I IS 44 � POMPEIIS 451. POMPEIIS 46 POMPEIIS 47 POMPEIIS 48 PUMPRIIS 491, poMPEj IS 50 j poMpElIS 51 POMPE 11 S 52 POMPE I Is 53 POMPEIIS 54 POMPEIIS 55 56 57 58 59 AC TI V I TY CD D H').'E R E P 0 RT INUIDENT NQ PTRL/CHK 020290 0GO22102 pirRL/CHK 080590 UA05214i' PTRL/0flK 090290 01022230 BPRCHECK 030990 0CW110040 BORCHECK 031990 OC190022 00004150 032290 OC220111 BHRCHE(-'K 032290 0(1221)'119 PEDCHEUK 0:32250 OC220451.l PEDCHECK 03:3190 OC310041 00000961 043.390 OD131842 BARCHECK 033190 OC312339 BARCHECK L14 13 19 u OD010126 BORCHECK 040690 QD060042 000 , 09091, 040290 UDO'722 0 0 00000961 043.390 OD131842 13HRCHEUK 0414-90 0D1400'19 BARCHECK 042290 OD222341 00000961 042691) 0D260129 "I f-, " ."', fl,-, ". Vl V, "', Ci 1-1 --, I'l 0 PTRL/CHK U OKI',72118 PTRL/CfiK 011290 OE1301302 0000096'1 051990 OH23224fn' PIPRL/cHR, 052090 OE200019 00004150 0520'30 0E200138 00004150 052690 OE262322 -6-0 0 0 41 b 0 652290 0 E 2.2 0 0 3 8 00000961 052990 OE291?18 q o o.o 9 u 9T -.-0-90-290- 033190 -010202-12- 00240242 0913390 01030103 PTRL/ChK 091591) 01152111 PTRL/CHK 11'1190 OKI',72118 PTRL/CfiK 011290 OH122255 0000096'1 0 12.3 9 0 OH23224fn' BARCHECK 012290 OH222225 PTRL/CHK 0:31090 OCILI0119 PTRL/CHK 031190 0(1110005 PTRL/CHK 032090 OC200101) PTRL/CH'K 032390 OC230053 000 096 1 033190 U-C3- 12:3 4 4 0000415(? 040491) 0 D 0 4 Cl 0 -48 HGY/ASST 040490 0 D L1,41) 0 5 2 BORCHEUK 04'1490 OD1421323 BHRC;HECK 042090 OD202228 PTRL/CHK 0F31590 OF152105 PTRL-/CHK. U63090 U F3 U 2 152 P Ef)(,HECK 010690 0GO60034 PTRL/ChK 071290 OG122142 QQ0QQL361 021290 OG122212 PTRL/CHK 021390 UG132118 P'f*RL/CHK 021490 OG142149 PTRL/CHK U22190 u(32122 0,2-- PTRL/CHK 022890 061282242 PTRL/CHK 080390 OH032213 OH042122 2 3 4 5 6 7 8 35 7 9 10 11 12 _a 14 15 16 7 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 38 39 35 36 38 39 CATHEDRAL GITY POLICE DEFH TMENT 03 / 2 2,/ 9 1 SPECIAL SEARCH / CALLS FOR SERUICE PAGE OU8 114 �j 0 LOCATION A TI Q 1TY C D DOTE REPORT lNUIDENT NO POMPEIIS 0000106F 080590 oh(150116 11 POMPEIIIS PTRL/Chk 081190 014112108 2 poM.,p,E I IS PTRL/Cfir, 09filgo 01012222 3 POMPEIIS PTRL/CHK 090290 01020028 2 4 .)M.PF- I Is PTRL/CHK 102290 OJ'2 2 0 U 3 5 POMPEIIS 00000961 110390 OKU32306 6 POMPETIS —POMPE P'f'fJL/Ch-K 111190 OY,112008 4 7 7 I I S PTRL/CHK '1111913 OK112:325 5 8 POMPEIIS PTRL/ChK I I 1 "29 0 OK170029 91 POMPEIIS 0000 9 25 0 112290 U-K2 2 0856 6 10 P I S - - - - PTRf,/'CHK 120990 . Of,090046 7 11 POMPEIIS PTXL/CRK 121690 UL16UL102 12 poMpR I 1--, PTRL/CRK 122290 OL222355 8 13 T—POMPEIIS PTRL/CHK 122�'�LJU OL220016 9 POMPEIIS SELFINIT 122�190 90002084 110 '--;;7 POMPEIIS SELFINIT 12289IJ 90002252 16 POM E 62399 HWY 111 102790 OJ222332 11 17 POMPETIS LOT 00000961 060290 OF020034 18 POMPEIIS LOT/HWY III AGY/ASST 080190 OH012321 12 19 r POMPEIIS/62:399 RWY -III P-1,RL/Cf4k 01490 b G 1,4 2 313A 13 20 POMPEIIS/6��'399 HWY III PTRL/ChK 092990 01290032 21 POMPEII - S/673 - 99 - HfjJY I I I -P'I'RL/CHK- --I ol "� 9 0 041-:31) 12 2 14 22 POMPEIIS/69399 HWY III PTRL/Cl7tK 102190 OJ'2 10 0 0 1 15 23 POMPEIIS/HWY III PTRL/ChK IJ 2 1149 1) UG140056 24 POMP I I PTRL/ChK 021090 OB10215:-/ 16 25 POMPIIES, PTRL/CHK 0".313 3 913 U C, 03 2 2 1!-.J 17 26 TJNOCAL/POMPAII 00000961 030390 00031312 27 W/PINK LADY 00000961 091390 01130014 18 28 61 SD­-PINK 29 W/SD POMPEIIS 00023103 042890 GD280228 30 20 31 21 32 33 22 3�1 23 35 36 24 37 25 38 39 26 40 27 41 42 28 43 29 44 45 30 46 47 48 32 49 33 50 51 34 52 35 53 54 36 55 3 56 57 38 58 39 59 I 1 1 11 1 1 THE TERRACE CLUB AT LA QUINTA A DESERT RESORT AMENITY LA QUINTA, CALIFORNIA THE CITY PLANNING & COUNCIL COMMITTEES WORK /STUDY PACKAGE DEVELOPER: J. PAUL SMITH OFFICE (619) 568 -0879 FAX (619) 568 -9339 I, . APR 12 199, CITY UI LA QUINTA MANNING & DEVELOPMENT DEPT. �y APPROVED BY CITY COUNCIL EXHIBIT _CASE N0. L- 2E,507 1 , 1 t 1 i 1 1 1 TABLE OF CONTENTS INTRODUCTION DESCRIPTION OF AMENITY ELEVATIONS, FLOOR AND SITE PLANS SCHEDULE OF SALES TAX REVENUES GENERATED CRITICAL SUCCESS FACTORS MARKETING CONCEPT SPECIFIC PLAN FOR PROMOTION & ENTERTAINMENT CAPITAL REQUIREMENTS BUDGET BACKGROUND OF DEVELOPER /OPERATOR CONSULTANTS ASSOCIATED WITH PROJECT FOOD SERVICE PROGRAM SAFETY AND SECURITY PROGRAM BEGINNING PAGE___ r Ili 1 2 4 7 8 11 14 17 18 20 22 23 I I 1: 11 I I 7 L 1 I LJ I I INTRODUCTION Up until the last few years, the Palm Springs area had been a sleeper vacation resort primarily for those who could afford a second home and wanted to escape the congestion of Southern California's Los Angeles and Orange Counties. Very recently, however, its profile has grown to one of a sophisticated destination resort hotspot in the eyes of the nation and for that matter, the international community. The Coachella Valley boasts a perfect climate seven months of every year and is located within 150 miles of almost 20 million people. Its 75 golf courses and almost an equal number of prestigous country clubs have amassed a world class reputation as the premier golf and tennis community. International investment groups are accumulating significant real estate holdings in the area which demonstrates the value of the Coachella Valley in the eyes of the world markets. In the last five years alone, Coachella Valley residents have seen the Marriott, Hyatt, Sheraton, Stouffer, Westin, Wyndham and Ramada corporations build destination resort hotels in their valley. In addition, boutique hotels such as The Marquis and Maxim's de Paris have set up shop. Experts believe the growth here has just begun. Ten years ago, Palm Springs was all there was. Since then, development has steadily progressed down valley and, as statistical studies bear out, is concentrating in the southern cities. In fact, commercial corridors in Palm Desert and Rancho Mirage have very nearly been fully developed to this point. And Indian Wells recently rezoned their commercial corridor to residential uses. This leaves the City of La Quinta to be the next growth area in the Southern Valley Cities. Unfortunately, there are no sophisticated dance nightspots in the Southern Coachella Valley that service the upscale growth that has taken place. The huge contingent of very wealthy business and vacationing patrons staying in the local resort hotels, and the "second home" owners which make up a significant percentage of our population base, really have no place to go after dinner. The City of La Quinta is perfectly poised to be the host for such a place. �1 In addition, this facility could offer many different uses, in effect, acting as an amenity or resource to the community, such as a place for weddings, private functions, social and political club gatherings or as a home base for charitable functions. In conlusion, I believe THE TERRACE CLUB AT LA QUINTA is a very needed and desirable resort amenity which will help support and nurture both the tourism and permanent residential growth in the region. -1- I I I It I I I I I I I I F 1 1 IDESCRIPTION OF AMENITY The facility will be 10,000 square feet in size with a "sophisticated industrial" look to its interior. It will have the largest dance floor and the most exciting lighting concepts (custom developed by James Callahan) in the Coachella Valley. The dramatic features of its interior design combined with its strategic location in relation to its market and competitors will attract the very wealthy seasonal celebrity as well as the vacationing patron, the convention and business traveler and the young, professional, year -round resident. An integral part of its sophisticated image will be the costs associated with being entertained there. Entry fees and drink prices for the "in season" and "shoulder season" will be more expensive than the competition. A private "MEMBERS ONLY" lounge will be established within the facility to accommodate those desiring recognition or anonymity, and there will be a premium charge associated with the use of this area. The Disc Jockey station will be elevated central to the dance floor. Hideaway sections will be available to establish a stage for live band performances as the desire arises. "BIG BAND ", JAZZ and DIXIE LAND theme nights will be considered during the week. Rock bands will NOT be pursued as they are not in keeping with the desired image of the facility. Patrons will enter at a balcony level. The large entry area will allow them to oversee activity throughout the facility at a glance. This level will also serve as a more quiet seating area for those who wish to be one step removed from the main action but do not choose membership status. Patrons will then work their way down a ramping system to the lower level where the dance floor and main bar areas exist. The 1,750 square foot dance floor, and all access corridors will be -2- constructed of a newly developed concrete the which blends shatterred tempered glass with concrete, and is ground down and polished to a smooth finish. The look is rich and elegant, similar to an expensive granite, and the glass particals refract light for added effect. One wall fronting the dance floor will be made of four one -way mirror panels which will be able to rotate open upon desire. The mirror side will face the dance floor giving the dance patrons an image of the energy they are creating. The other side of this wall will be the private "ME MBERS ONLY" lounge. The dance floor will be surrounded by sunken table seating. Although elevated at this level, the floor will still be a level below the mezzanine main bar area. 1 The bar itself will make a statement. It will be massive in size with a clean but sharp, contemporary look. Its shape will embrace the dance floor and consume much of the mezzanine area with seating on all sides. All empolyees will be required to give a clean and healthy presentation as they are the front line depiction of how the operations will be conducted. The MEMBERS ONLY lounge will be more elegant in design consisting primarily of banquet (booth) seating arranged in a stadium configuration (twelve foot wide tiered elevations) and overlooking a sunken bar which backs up to the one -way mirror glass panels. The view from the booths will be that of the main dance arena. This will allow the patron to feel like they have not left the action, even though they will be able to converse with their companions in a relatively more cooperative music environment. The lounge will be large, with a capacity seating of 60 to 80 people and have its own private restrooms. Complimentary catered food items may be served here as part of the enhanced member privileges. As promotional stimuli, concierges of the best hotels will be given complimentary memberships to enter and drink as guests of the facility provided no abuses arise.' In addition, invitations to join as honorary members will go out to key Los Angeles and San Diego athletes and celebrities to help promote a "recognition" status. And finally, the right image for the patron will be important. This will not be a fighting crowd. Drugs will be strictly prohibited and the prohibitions will be enforced. See the "Security Program" section for details. The proformas in this analysis call for operations to occur seven nights a week in the "in season ", five nights a week in the "shoulder season" and three nights a week in the "off season ". Because of its upscale nature we will not have gimmicks to lure business on nights that are generally not strong nights as a result of seasonality. If a demand is there, the doors will be open on the remaining evenings. However, we will not do anything that might confuse the public as to the product we want to deliver, that product being the only sophisticated, upscale dance and night entertainment facility in the Valley. Because of the unique design features discussed above, and the ambiance created by the professional way the operations will be carried out, this will be THE NIGHTSPOT for the middle and upper class patron to go dancing at in the Coachella Valley for many years to come, as well as a primary facility to be utilized by the Community for charitable events and special private, social and political club functions. 1 SCHEDULE OF SALES TAX REVENUES GENERATED GROSS RECEIPTS FROM SALE OF FOOD & BEVERAGE -7- RESORT PROPOSED SALES TAX AMENITY RESTAURANT GENERATED MONTH FACILITY FACILITY TOTAL (6.5% OF TOTAL) ---- - - - - -- JANUARY ------ - - - - -- $112,408 ------ - - - - -- $144,000 ------ - - - - -- $256,408 ------- - - - - -- $16,666 FEBRUARY 187,346 240,000 427,346 27,777 MARCH 199,836 256,000 455,836 29,629 APRIL 174,857 224,000 398,857 25,926 MAY 99,918 128,000 227,918 14,815 JUNE 49,959 64,000 113,959 7,407 JULY 37,469 48,000 85,469 51555 AUGUST 37,469 48,000 85,469 5,556 SEPTEMBER 62,449 80,000 142,449 9,259 OCTOBER 99,918 128,000 227,918 14,815 NOVEMBER 112,408 144,000 256,408 16,667 DECEMBER 74,938 96,000 170,938 11,111 - ANNUALLY ------ - - - - -- $1,248,975 ------ - - - - -- $1,600,000 ------ - - - - -- $2,848,975 ------- - - - -- $185,183 -7- 1 1 CRITICAL SUCCESS FACTORS The following factors have been contemplated in the development and operation of THE TERRACE CLUB AT LA QUINTA to assure its success as a profitable business venture: 2. 3. 4. 5. 6. LACK OF COMPETITION SITE LOCATION UNIQUE DESIGN FEATURES PROFESSIONALISM IN OPERATIONS PROMOTIONAL CONCEPT IMAGE OF THE STAFF LACK OF COMPETITION iThere is genuinely a lack of competition that exists today for this highly specialized product. Probably the single biggest reason is that prior to the recent explosion of growth in the region (which has occured over the last five years), the demographics would not support this concept. In addition, difficult politics, large investment requirements and the fear of "trend risk" and future competition may have slowed the desire of persons contemplating this venture to go forward. Because I have lived here for the last six years, and have witnessed the growth of the Southern Coachella Valley communities, this is a project that I see as a perfectly timed investment. The communities need night entertainment to support their tremendous tourist and convention business growth as well as their very active residential base. This project will enhance La Quintals image as a community that offers the right type of entertainment amenities to meet the growing demand for ' night spots. SITE LOCATION The site location currently in escrow, at the Southeast corner of State Highway 111 and Adams Street, is strategically located in a planned commercial corridor intended to serve the very strong hotel and - year -round resident growth. It is already zoned "CPS ", Scenic Highway Commercial, which designates the requested use as conforming to the adopted General Plan of the City of La Quinta. 1 -8- 1 IUNIQUE DESIGN FEATURES The design features explained in the "Description" section of this plan represent new thinking in terms of the industry. Light shows and video screens as primary entertainment are a thing of the past. Now visual boldness of the surroundings coupled with the ability to communicate without being in competition with the music, and yet, not feeling removed from the action are all part of what will make this vision a smashing success. PROFESSIONALISM IN OPERATIONS This area is an attribute that can really separate you from the existing or future competition. Through my experience in the industry I have learned that patrons will act in accordance with the way they are treated. And those people who desire to commit actions that are not consistent with the environment being offered (fighting, drug use, etc.) will take their actions to an establishment that offers such an atmosphere. THE TERRACE CLUB AT LA QUINTA, through its dress codes, professional approach of its service staff, pricing policies and general ambiance will attract those who desire a fun night of socializing and dancing and detour those who are looking to abuse illegal drugs, get into fights, etc.. By offering a pleasant and genuinely friendly greeting to the patron prior to any service being rendered, the charging of a premium price will go by the boards. A firm and committed response to any actions not considered consistent with amenity's policies will convey a message, to the point of developing a reputation, that the operators will not stand for negligent indiscretions. These approaches will assure those that want to frequent a fun nightspot without the worry of any problems will be able to do so. After all, its reputation in the community will be extremely important as it relates to references to be given by the hotel concierges, etc.. PROMOTIONAL CONCEPT Aside from the standard newspaper, radio and billboard advertisement that will be needed to keep the word out so to speak, two other approaches will be pursued. The first is a strategy that is not new to the hospitality industry. Specific advertising circulars will be used that target the visitor business directly. These circulars are commonly found as part of the information package that hotels and condominium management groups supply to inform their guests where to go for evening entertainment. In addition, the concierges of the largest hotels will be offered complimentary entrance to the facility, and from time to time may drink as guests of the establishment, so as to assure that hotel patrons are given first hand knowledge of the amenity's operations. 1 ' The other approach is a strategy that pursues exposure through celebrity attendance. Invitations will go out to notable Los Angeles and San Diego athletes and Hollywood celebrities to lure their presence to the facility. Attendance of national or regional celebrities will help solidify and perpetuate the success oriented, upscale image that the facility will try to convey. IMAGE OF THE STAFF l The doormen will be dressed in formal attire, possibly tuxedos, which will set the image of the facility at point of entry. The barservers and waitstaff will be dressed in uniforms that present a clean, healthy image. They will be required to be free of excess facial hairs, well groomed, in good physical condition, free of malodors and most importantly, sincerely amiable in nature. Generally, a strong, attractive presentation will be required. Extreme care will be taken to hire only those that demonstrate the ability to think soundly, speak clearly, exude professionalism and have almost a naive, positive attitude. Servers will be trained to conduct themselves in a pleasant manor at all times, and if confronted with a difficult patron situation, comport to the next higher level of management. Included in the personnel staffing will be a Public Relations Director. This individual will not only see that patrons are being cared for in the appropriate manor, but will be available to listen to their suggestions and try to implement their good ideas whenever possible. -10- This area could Success Factors have been identified under above, PROFESSIONALISM IN either of two other Critical OPERATIONS and PROMOTIONAL CONCEPT, but is strong enough to stand on its own merits. Aside from the professional approach to service the staff will be required to maintain as discussed above, their general appearance will be a drawing card by itself. l The doormen will be dressed in formal attire, possibly tuxedos, which will set the image of the facility at point of entry. The barservers and waitstaff will be dressed in uniforms that present a clean, healthy image. They will be required to be free of excess facial hairs, well groomed, in good physical condition, free of malodors and most importantly, sincerely amiable in nature. Generally, a strong, attractive presentation will be required. Extreme care will be taken to hire only those that demonstrate the ability to think soundly, speak clearly, exude professionalism and have almost a naive, positive attitude. Servers will be trained to conduct themselves in a pleasant manor at all times, and if confronted with a difficult patron situation, comport to the next higher level of management. Included in the personnel staffing will be a Public Relations Director. This individual will not only see that patrons are being cared for in the appropriate manor, but will be available to listen to their suggestions and try to implement their good ideas whenever possible. -10- t 1 f I I 1 t MARKETING CONCEPT The marketing concept assumes that the hotel business patron will be an experienced traveler, have the most disposable income, be in a position to, and desire to, frequent the facility regardless of the night of the week, and have the lowest risk of causing problems. It further assumes that the business traveler is generally on better behavior than they would be in their home environment as they are representing their company during their travels. And because of this, the desired age group is expanded to include those younger than may be desired in some of the latter categories. With this thinking in mind, it is believed that as you move towards the end of the list of target groups, you run a greater risk that the element patronizing the facility will establish an atmosphere that is not consistent with the upscale, resort amenity concept we are after. j During the "in" and "shoulder" seasons, the facility could sustain the lion's share of its business from categories 1 - 4, a very desirable patron base. However, during the "off" season, in order to operate at profitable levels, the latter groups must be pursued. But because of the tremendous divorce that takes place between the population base in the "off" season with those of the other seasons, this plan does not consider the approach to operations in the "off" season to be in any way 1 -11- The marketing concept for this project is a thoroughly thought out plan that incorporates stategies to both draw business in, then keep it coming back. It is summarized in the following sectional discussion: A. TARGET MARGET GROUPS B. MARKETING TECHNIQUES USED TO DRAW IN THE IDENTIFIED TARGET GROUPS C. MARKETING TECHNIQUES USED TO KEEP THE TARGETED GROUPS RETURNING TARGET MARKET GROUPS The target market groups are listed in order of importance as follows: i 1. HOTEL BUSINESS PATRONS - 21 & UP 2. HOTEL VACATIONING PATRONS - 25 & UP 3. 112ND HOME" CONDOMINIUM OWNERS - 27 & UP 4. YOUNG PROFESSIONAL YEAR -ROUND RESIDENTS - 27 & UP 5. VACATIONERS RENTING IN CONDOMINIUMS - 27 & UP 6. SKILLED TRADE YEAR -ROUND RESIDENTS - 27 & UP i� 7. OTHER YEAR -ROUND RESIDENTS - 21 TO 26 The marketing concept assumes that the hotel business patron will be an experienced traveler, have the most disposable income, be in a position to, and desire to, frequent the facility regardless of the night of the week, and have the lowest risk of causing problems. It further assumes that the business traveler is generally on better behavior than they would be in their home environment as they are representing their company during their travels. And because of this, the desired age group is expanded to include those younger than may be desired in some of the latter categories. With this thinking in mind, it is believed that as you move towards the end of the list of target groups, you run a greater risk that the element patronizing the facility will establish an atmosphere that is not consistent with the upscale, resort amenity concept we are after. j During the "in" and "shoulder" seasons, the facility could sustain the lion's share of its business from categories 1 - 4, a very desirable patron base. However, during the "off" season, in order to operate at profitable levels, the latter groups must be pursued. But because of the tremendous divorce that takes place between the population base in the "off" season with those of the other seasons, this plan does not consider the approach to operations in the "off" season to be in any way 1 -11- 1 1 1 1 i t t t 1 ' detrimental to the reputation the facility must convey in the "in" and "shoulder" seasons. Said another way, the facility can have two personalities, one in the "off" season, and one in the other seasons, which would have mutually exclusive existences. MARKETING TECHNIQUES USED TO DRAW IN THE IDENTIFIED TARGET GROUPS Marketing techniques used to draw in the identified target groups are summarized as follows: 1. SELECTION OF SITE LOCATION 2. MEDIA ADVERTISEMENTS 3. PROMOTIONAL EXPENSES 4. PUBLIC RELATIONS The selection of the site is critical to the success of this project. Aside from the normal strategy to locate the establishment in the center of the market population base, zoning ordinances, city council demeanor, infrastructure access, local resident support and economics will play roles in the approval process. Planned media advertisement covers radio, newspapers, billboards, specific target marketing circulars and the possibility of local cable ' television stations and other approaches. A detailed plan of these expenses can be found in the next section titled "SPECIFIC PLAN FOR PROMOTION & ENTERTAINMENT ". Promotional expenses are also discussed in some detail in the following section. Public relations can run anywhere from charitable and political contributions to sponsoring a childrens baseball or football team, getting involved in community leadership, social clubs, speaking groups, etc., or contacting city leaders on a regular basis to monitor local sentiment and be able to react where appropriate. Social responsibility is a huge part of local business success, and to the extent that THE TERRACE CLUB AT LA QUINA could take a leadership role in improving conditions of the community (by spearheading school fund raisers, recycling drives, etc.) it would become an asset beyond that "Resort Amenity" which operates as its principle revenue generator. MARKETING TECHNIQUES USED TO KEEP THE TARGETED GROUPS RETURNING I 1 Marketing techniques used to keep the targeted groups returning are summarized as follows: 1. 2. 3. 4. 5. 6. 7. MEDIA EXPOSURE PROMOTIONAL EXPENSES PUBLIC RELATIONS INTERIOR DESIGN AND SPECIALTY FEATURES OPERATING POLICIES PRICING POLICIES SPECIAL SERVICES OFFERED -12- Categories 1 - 5 have been discussed in detail in many of the other sections of this business plan so I will spare redundant discussion here. The stategy on pricing policies is consistent with the "two personality" image discussed in the "TARGET MARKET GROUPS" section above. The entry and drink prices will be higher than the competitors' in the "in" and "shoulder" seasons so as to help screen out the patron market not specifically targeted and to establish a status orientation with regards to its reputation in relationship to its competitor's. In the "off" season however, the pricing will equal that of the other dance nightspots in the valley as the year -round resident is the only market that exists during this period. By not charging greater fees, and by being the newest entertainment facility around, this resort amenity should do very well in terms of drawing business that might otherwise go up valley. ' Some of the special services offered will include Valet Service, Coat & Hat Check Service, Walk You To Your Car At The End Of The Night If You Didn't Valet Service, a specialized food service, and most importantly, a personalized service to assure patrons a safe ride back to their home or resort accommodations. This will be a "Curb to Curb" transportation service that takes form either as a shuttle bus/limousine service, owned and operated by the establishment, or by one of our local transportation carriers which we have been actively negotiating with. In addition to the services mentioned above, which will be accessible by all patrons, the private member will have a higher, more extensive level of service and amenities such as complimentary food service, private telephone areas, private restrooms, charging privileges and more. 1 t -13- 1 t 1 ISPECIFIC PLAN FOR PROMOTION & ENTERTAINMENT I L-J A seasonal monthly provision for promotion and entertainment has been established as follows: IN SEASON $20,000 SHOULDER SEASON $12,000 OFF SEASON $6,000 ' A typical "in season" monthly advertising campaign would be summarized as follows: HOTEL ADVERTISING AND CONDOMINIUM ' PROPERTY MANAGEMENT BROCHURES RADIO ADVERTISEMENT NEWSPAPER ADVERTISEMENT BILLBOARD ADVERTISEMENT MISCELLANEOUS PROMOTION & ENTERTAINMENT 1 [J I TOTAL MONTHLY ADVERTISING HOTEL ADVERTISING AND CONDOMINIUM PROPERTY MANAGEMENT BROCHURES $3,500 5,000 5,000 4,000 2,500 $20,000 $3,500 A full page ad will be taken in the Palm Springs Life - Desert Guide which is published monthly and circulated for free by insertion into the monthly Palm Springs Life magazine. In addition, an annual publishing of this guide is bound and placed in each room of the major hotels for their guest's convenience. The guide informs the reader where the "places to go" are for dining, dancing, etc. Similarly to The Desert Guide, property management groups in the valley use a guide called "Room Service" which is a well known advertiser primarily for restaurants and nightlife entertainment to get the word out to those staying in resort condominium arrangements. A full page ad would be placed in this circular as well. 1 -14- 1 NEWSPAPER ADVERTISEMENTS $5,000 AD RATE/ # OF WEEKDAY SIZE AD DAYS TOTAL 1 ----------- - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- THURSDAY- SATURDAY 1/8 OF $385 3 $1,155 A PAGE RADIO ADVERTISEMENTS $5,000 TOTAL MONTHLY NEWSPAPER ADVERTISING COSTS $5,001 SPOTS/ RATE/ RATE/ # OF WEEKDAY DAY SPOT DAY DAYS TOTAL ----------- - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- SUNDAY - WEDNESDAY 3 $18 $54 4 - - - - - -- $216 BILLBOARD ADVERTISEMENTS THURSDAY- SATURDAY 6 $20 $120 3 $360 ONE WEEK TOTAL FOR ONE RADIO STATION $576 As per the Naegle Billboard Advertising company, this MONTHLY CONVERSION FACTOR 4.33 cover the monthly cost of billboard advertisement as MONTHLY COST FOR ONE RADIO STATION NUMBER OF RADIO STATIONS TO ADVERTISE ON $2,494 ONE BILLBOARD ON INTERSTATE 10 - EASTBOUND BETWEEN TOTAL MONTHLY RADIO ADVERTISING COSTS -- - - - -2- $4,988 SAN BERNADINO AND PALM DESERT $2,250 ONE BILLBOARD ON BOB HOPE DR. NEAR RAMON RD. IN There are two main radio stations in the Coachella Valley that would be appropriate to advertise the facility in, KDES and KCMJ. Both are dance ' "pop rock" stations. The rates used were quoted from the KDES marketing department. NEWSPAPER ADVERTISEMENTS $5,000 AD RATE/ # OF WEEKDAY SIZE AD DAYS TOTAL 1 ----------- - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- THURSDAY- SATURDAY 1/8 OF $385 3 $1,155 A PAGE 1 -15- MONTHLY CONVERSION FACTOR 4.33 TOTAL MONTHLY NEWSPAPER ADVERTISING COSTS $5,001 The rate quoted is from The Desert Sun Newspaper marketing department. BILLBOARD ADVERTISEMENTS $4,000 As per the Naegle Billboard Advertising company, this provision would cover the monthly cost of billboard advertisement as follows: ONE BILLBOARD ON INTERSTATE 10 - EASTBOUND BETWEEN ' SAN BERNADINO AND PALM DESERT $2,250 ONE BILLBOARD ON BOB HOPE DR. NEAR RAMON RD. IN RANCHO MIRAGE $1,750 1 -15- 1 1 I C s t 1 f 1 1 These advertisements would be aimed at the vacationer who commonly drives in from Los Angeles and Orange Counties and the year -round resident who lives just north of the Southern Valley cities. MISCELLANEOUS $2,500 This provision would cover any other promotional activity that may be pursued in the course of the month which may include: - COMPLIMENTARY DRINKS AND ENTRY FEES FOR HOTEL CONCIERGES AND OTHER IMPORTANT VISITORS - POLITICAL AND LOCAL CHARITABLE CONTRIBUTIONS - TELEVISION SPOTS ON LOCAL CABLE CHANNELS - OTHER ADVERTISING CIRCULARS THAT SPECIFICALLY TARGET THE MARKET SEGMENT WE WANT TO ATTRACT We believe this advertising program is far more elaborate than what is currently used by competitors and will perform as another indicator to the public that THE TERRACE CLUB AT LA QUINTA is head and shoulders above the competition. As a final note, in the off season, radio and newspaper spots would be decreased in number and size, and the billboard advertisement would go away all together. The year -round resident would not require such exposure to be aware of the facility's existence. -16- 1 1 1 1 I' 1 1 1 1 1 t 1 1 1 i 1 1 1 1 1 1 1 1 1 CAPITAL REQUIREMENTS BUDGET LAND - PURCHASE PRICE - RECOUPMENT FROM PAD SALE NET LAND COSTS ARCHITECTURAL FEES INTERIOR DESIGN FEES CIVIL ENGINEERING FEES OTHER CONSULTING FEES BONDS /PERMITS /FEES OFFSITE IMPROVEMENTS BUILDING AND SITE IMPROVEMENTS FURNITURE, FIXTURES & EQUIPMENT LIQUOR LICENSE /GRAND OPENING PROMOTION FINANCING FEES INTEREST RESERVE GENERAL & ADMINISTRATIVE TOTAL CAPITAL REQUIREMENTS -17- $1,415,000 (900,000) 515,000 60,000 80,000 45,000 65,000 200,000 160,000 1,700,000 500,000 80,000 270,000 159,000 - - - -- 166,000 4,000,000 1 1 1 1 1 1 1 1 t DEVELOPER /OPERATOR J. PAUL SMITH TELEPHONE - WORK: (619) 568 - 0879 PO BOX 13278 HOME: (619) 773 - 3593 PALM DESERT, CA 92255 BORN: JANUARY 13, 1955 KALAMAZOO, MICHIGAN PROFESSIONAL CREDITS: CERTIFIED PUBLIC ACCOUNTANT STATE OF NEW YORK - 1982 EDUCATION: BOSTON UNIVERSITY BOSTON, MASSACHUSETTS GRADUATED MAY 1980 BACHELORS OF SCIENCE BUSINESS ADMINISTRATION CONCENTRATION: ACCOUNTING PROFESSIONAL WORK EXPERIENCE: SUNRISE COMPANY - A REAL MANAGER OF FORECASTS /BUDGETS 1987 - 1990 ESTATE DEVELOPMENT COMPANY CONTROLLER OF COUNTRY CLUB OPERATIONS 1984 - 1987 ROCKWELL INTERNATIONAL FINANCIAL ADMINISTRATOR 1983 - 1984 DELOITTE, HASKINS & SELLS PUBLIC ACCOUNTANT 1980 - 1982 While attending college and thereafter, I worked as a bartendar and /or manager in the following establishments: J. C. HILLARY'S RESTAURANT AND NIGHTCLUB BOSTON, MA 1976 - 1978 LILLY'S OUTDOOR CAFE BOSTON, MA 1978 - 1980 BROTHER'S FOUR DANCE CLUB CAPE COD, MA 1977 (SUMMER DETROITS ROCK CLUB 21 NORTH DANCE CLUB JOB ONLY) RYE, NY 1980 - 1981 (WEEKENDS) RYE, NY 1981 - 1982 (WEEKENDS) -18- 1 I 1 IDEVELOPER /OPERATOR - BACKGROUND I For the past six years I have worked for one of the largest developers of residential resort communities in California, The Sunrise Company. The first three years were spent as Controller of Country Club Operations and the last three years as Manager of Forecasts & Budgets For Project Development. This exposure has given me the necessary tools to successfully take an idea through each phase of development and into ' operations. My formal education, apprenticeship with public accounting and experience in the real estate development industry have left me with the ' confidence that there are no hurdles I cannot get over in the obtaining of financing, properly planning, budgeting, negotiating, then overseeing the construction effort that will be required, and finally, establishing and controlling the accounting aspects of the project as they relate to construction development and operations. My eight years in the night entertainment industry as well as my position as Controller of Country Club Operations for Sunrise Company qualify me as an individual who will understand how to identify the key igredients that attract patronage while simultaneously minimizing the ' potentially dangerous operational aspects of the business. And finally, I would like to comment on my commitment to this project. At thirty six years of age, married with two young children, I have the level headedness and conservative philosophy of an adult businessman. But because of the very real prospects of this venture, I have the enthusiasm and energy level of an adolescent that knows no boundries. I have left a very secure career path and have invested 100% of the equity I have aquired to this point in my life because I am so sure that this project is a winner. The action taken by me so far was not based on a hunch, but rather was concluded on after conducting studies, engaging in inquiring discussions with notable experts in the industry, and finally, in witnessing the growth of the demand for this product without seeing ' the supply side keep up. 1 -19- 1 1 ICONSULTANTS ASSOCIATED WITH THE PROJECT ARCHITECTURE ' After an extensive evaluation of eight appropriate architectural firms who had responded to my request for bid proposals on this project, URRUTIA ARCHITECTS was selected. Not only was the vast and diverse number of "upscale" projects they have successfully brought to the Coachella Valley impressive to me, and the ' fact that Frank Urrutia is on the DESIGN REVIEW BOARD for the City of Palm Desert, but The Firm's reputation for being the most detail minded (and unfortunately, the most expensive as a result) was what ultimately helped me decide to engage their services. Putting their reputation on the line each time they take on a project, they refuse to perform at anything less than excellent standards, and that is what this resort amenity requires. I could say quite a bit about the personal commitment Francisco J. Urrutia has already demonstrated in the design of this project to assure that it assimilates easily into the La Quinta Community design theme, as well as achieves my personal goal that it be a top notch, first class property, that any investor or owner would be proud to be associated with. But I will let the success of some of his other local designs speak for themselves: 1) IRONWOOD COUNTRY CLUB - Master Plan, Golf and Tennis Clubhouse designs, Townhouse Condominiums and Fairway Estate Homes. 2) EISENHOWER MEDICAL CENTER - campus architects, projects included THE JOHN L. SINN EMERGENCY WING, UIHLEIN ADMINISTRATION BUILDING, THE BARBARA SINATRA CHILDREN'S CENTER, THE MARVIN DAVIS MRI FACILITY and THE FINANCIAL SERVICES WHAREHOUSE BUILDING. 3) PALM DESERT MAIN FIRE STATION 4) THE VINTAGE CLUB - many custom residences as well as the award winning Patio Homes and Desert Homes. ' The people who were charged with the responsibilities to select an architectural firm that could deliver a top quality product for the ' projects just referenced, knew then, just as I know now, that commitment to detail is probably the most important attribute of architectural design that will help a building maintain timeless aesthetics and therefore contribute to the host community's image indefinitely into the future. I am very pleased to present that commitment to detail through URRUTIA ARCHITECTS as it is in keeping with the overall approach to this business venture. -20- 1 INTERIOR DESIGN It would not make sense to select the best architectural firm available for an upscale project in the hopes of creating something any community would be proud to have and somehow assume the interior is less important to the cause. I therefore am extremely fortunate to have the interest of one the most nationally published interior designers involved in this project. ' James Callahan of JAMES CALLAHAN A DESIGN CORPORATION, has accepted the engagement of THE TERRACE CLUB AT LA QUINTA and has immediately brought his tremendously creative resources to bear. His floor plan is unique, grand, logical, efficient, intimate and friendly. James got the job by presenting a philosophy to me that I could except, or go elsewhere. His philosophy was to create an establishment that people would "feel good" in. In far more detail, he laid out an approach to enticing the target market that I have defined previously as "desirable" by offering them a place to go where they would feel comfortable at, have fun in, and be proud of patronizing. The interior of THE TERRACE CLUB AT LA QUINTA will have design features not found in dance facilities across the country. His highly specialized mastery over lighting concepts (as demonstrated in many of his exclusive custom residence designs throughout The Valley) will bring ' to the amenity a softer, more intimate dance experience. The furnishings, as James says, "must be comfortable or I don't want it ". And the music volume levels will be controlled by the patron, simply by the selection of where he or she desires to congregate inside the ' facility. This nightspot will be smart but fun, sharp but soft, and most of all, ' upscale but comfortable. James Callahan will bring an interior to La Quinta that all other cities will be jealous of because it will achieve the seduction of the hotel and resort tourist trade and upscale year -round residents throughout The Valley who are looking for sophisticated nightlife. No other cities have taken on this task, and this facility will give them a reason not to, because to compete against it will be suicide. 1 -21- 1 1 IFOOD SERVICE PROGRAM 1 ' A selection of "designer" food item specialties will be available at various areas inside the facility. In the "Members Only" lounge, these items may not have an individual charge associated with them as their costs may be absorbed by the membership revenues generated. However, in ' the eating areas of the facility, probably restricted to the second level during normal nighttime operations, these items will be available as special order items. The designer food items will be prepared "off location" nightly by a local caterer and brought to the facility where it will be transfered to ' serving dishes in a preparation room. Although the resort amenity does not currently have commercial kitchen facilities in its design (a future redesign could include this if the desire arises), there is a food preparation area designated that will serve as a work station for service preparation once the food arrives, and as clean up and storage of the service utensils, dishes and trays at completed use. ' Handling food service in this mannor seems to answer some of the conflicting and controversial issues that I have come across in developing this Desert Resort Amenity concept. For instance, I wanted this facility to have a very specific identity. focusing on entertainment after dinner, but at the same time, did not want to exclude food service to those patrons who prefer to dine late into the evening or during their dancing pleasures. A light food service works well in ' this regard. But to round out the full amenity concept, the site location that this facility'is to be built on also includes an improved pad to be sold, as first preference, to a "supper club" type facility. This would bring to bear the presence of a formal dinner establishment within the amenity's site borders and simultaneously draw more of an immediate market to the dance facility. This supper club restaurant would not operate late into the evening and thereby conflict with the entertainment planned in the dance facility. Preliminary discussions are taking place with ' several restaurateurs that have been identified for this type of use. 1 1 IJ� C 1 n 1 n 1 1 SAFETY AND SECURITY PROGRAM ' 4) A CURB TO CURB RIDE SERVICE will be available to all patrons. This service will allow for patrons to be brought to the facility or be returned to their accomodations from the facility either through a ' shuttle bus /limousine service or by a local transportation carrier with which we are currently negotiating. 1 I r � -33- The folloing Safety and Security Program will be implemented due to input recieved from Captain Robert Doyle of the Riverside County ' Sheriff's Department: 1) FOOD WILL BE AVAILABLE to all patrons throughout the entire ' evening. 2) CONTRACT SERVICES FOR "EXTRA DUTY" OFFICERS will be entered into with the Riverside County Sheriff's Department, with the level of services required to be determined by a representative of the Sheriff's Department. This will result in Sheriff's Deputies being on- premise during critical operations, without an increased cost to the community. 3) PRIVATE SECURITY SERVICES will monitor operations throughout the ' evening and escort patrons to their their vehicles in the parking lot if they did not choose the Valet Service or the Curb to Curb Ride Service. ' 4) A CURB TO CURB RIDE SERVICE will be available to all patrons. This service will allow for patrons to be brought to the facility or be returned to their accomodations from the facility either through a ' shuttle bus /limousine service or by a local transportation carrier with which we are currently negotiating. 1 I r � -33- 1 1 1 ii 1 1 1 1 1 1 1 1� 1 Wilma May 28, 1991 Mr. Jerry Herman, Planning Director �;��� City of La Quinta P��lNIIVG & L/' LJUINTA 78 -105 Calle Estado DEVELO � tDEPT. La Quinta, California 92253 Subject: La Quinta Dance Nightclub Plot Plan 91 -457 (EA 91 -191) Dear Mr. Herman, It has recently come to our attention that the City Planning Commission will be reviewing the proposed subject development for a nightclub to be built between 47th Street and Highway 111, on the east side of Adams. As you know, we are currently developing a housing project, Marquessa on Lake La Quinta, on the west side of Adams, south of 47th Street. We are very much distressed at the possibility of a nightclub operation across the street from our residential neighborhood. While we are willing to concede that there may be a market for the proposed type of facility in La Quinta, we strongly object to the development of such an establishment in the proposed location. It seems to us that a dance nightclub should be located in a commercial area where night time noise, traffic, etc., will not disturb residents. Specifically, we have many concerns, including the following issues. The Citv will need to be extremely sensitive to these issues, given the proximity of our residential neighborhood. 1. Actual hours of operation - Hours need to be severely restricted. 2. Exterior lighting - Must be kept to a minimum and directed away from homes. 3. Sound control - Must be strictly controlled, historically loud music in residential areas has always been a source of many complaints by homeowners. 4. Crowd and parking lot control - Crowds and automobiles can not be allowed to overflow into the residential neighborhoods, local law enforcement agencies will need to work hard to control the situation. Wilma Pacific, Inc. 1301 Dove Street, Suite 300, Newport Beach, California 92660 Tel: (714) 851 -141 1 , FAX: (714) 851 -1439 0 Mr. Jerry Herman, Planning Director Page 2 May 28, 1991 5. Ingress /egress, vehicular traffic control - We do not support traffic access to the club from 47th Street, or Adams, this would greatly impact our neighborhood. We strongly urge that the Planning Commission not approve the proposed nightclub, as the location is not compatible to our residential neighborhood. It is clear to us that such a facility in this location would place a monumental enforcement burden on the shoulders of the C itl► of La Quirta . If you, or any Planning Commissioner would care to discuss this further, please do not hesitate to contact me. Sincerely, WILMA PACIFIC, INC. William J. Storm Senior Vice President Residential Operations WJS:tm lgplann.mM cc: Joe Bowman Dean Spanos May 16, 1991 C. 4 78 -105 CALLE ESTADO — LA QUINTA, CALIFORNIA 92253 - (619) 564 -2246 FAX (619) 564 -5617 Mr. J. Paul Smith 44 -100 Monterey Avenue, Suite 216 Palm Desert, CA 92260 SUBJECT: PLANNING COMMISSION ACTION ON PLOT PLAN 91 -457 Dear Mr. Smith: This is to inform you that the Planning Commission at their meeting of May 14, 1991, opened the Public Hearing and continued it to the meeting of May 28, 1991, at 7:00 P.M. pursuant to your request. Prior to that meeting Planning Department Staff will send you a copy of the Agenda and Staff report for your use. Should you have any questions regarding this matter, please contact the undersigned. Very truly yours, JERRY HERMAN PLANNING & DEVELOPMENT DIRECTOR dsj� 1�p STAN B. SAWA ,Principal Planner SBS : bja cc: Urrutia Architects LTRSS.073 MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 MAY 10 191 8:58 may 10, 1991 Jerry Herman Director of Planning & Development The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plat Plan 91-457 LSTTER OF SUPPORT Dear Mr. Herman, PAGE.002 THE TERRACE CLUB AT LA QUINTA a desert resort amenity la quint&, california EE U V 1 MAY 101991 CITY OF LA yUIMTA PLANNING 8 DEVELOPMENT DEPT. The fallowing are two letters of support for the subject project which I hereby request to have included as part of the information package (if you have not already done so) that goes to the Planning Commission prior to the hearing on May 28, 1991. Thank you for your help in this matter. Sincerely J. Paul Smith sent by fax.only 44 -100 montearey ave, suite 216, palm desert, california 92260 Of five: ( 619 ) 568 -0879; fax: ( 619 ) 568 -9339 C I T Y O F L A Q U I N T A M E M O R A N D U M TO: Stan Sawa FROM: Steve Speer DATE: May 9, 1991 SUBJECT: Plot Plan 91 -457, J. MAY Q 9 W" Paul Smith CITV OD LA WNTA PLANNING & DEVELOPMENT DEPT. Pursuant to discussions that occurred at our Development Review meeting with the Applicant on 4/11/91, Engineering has the following revisions to the proposed conditions of approval. #3.b. The distance should be 310'. #4. The maximum slope should be 6:1. #13.A.2. This condition should read as follows: "Adams Street (Highway 111 centerline to Avenue 47 centerline) - The Applicant is responsible for the cost and installation of one -half of the Primary Arterial improvements (110' right of way option) refer to LQ General Plan Figure VII -2. A street configuration that provides two -way traffic and aligns with existing pavement to the south and proposed pavement to the north of Highway 111, and reasonably anticipates and conforms to the future ultimate General Plan improvements, may be approved by the City Engineer in lieu of the traditional one -half of everything on one side of the centerline. The Applicant shall provide 100% of the initial cost participation as needed to complete the interim facility and may seek reimbursement when the land on the southwest corner of Highway 111 and Adams Street is developed, for costs in excess of 50% of the combined total cost to construct the interim and ultimate improvements." #23. Applicant shall install a traffic signal at the Highway 111 /Adams Street intersection prior to opening the intersection for traffic. All traffic on Adams Street shall obtain access via Avenue 47 until the traffic signal at Highway 111 and Adams Street is installed. 142 -02 t MANY 8 '91 9:12 PAGE.002 THE TERRACE CLUB AT LA QUINTA a desert resort amenity la quinta, california May 8 , 1991 Jerry Herman Director of Planning & Development The.City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 Public /Planning Commission Hearing - 5/14/91 Dear Mr. Herman, As a result of unforseen scheduling problems I must request a continuance from the scheduled May 14 meeting to present the subject project to the Planning Commission. I understand that the item will be brought up on the agenda this May 14, and a request for continuance will be made on my behalf at that time.. ,An open forum will also be made available for those citizens who showed up to make comments as a result of the scheduled "Public Hearing" related to this project. At this time I would request a continuance to the May 28 Planning Commission Session, subject of course to the Planning Commission's ability to accommodate that request. Thank you f your help in this matter. J. Paul Smith sent by fax only. MAY 0 8 ?cl OTY U - LA QUINTA I ANNING & DEVELOWNT DEPT. 44 -100 monterey eve, suite 216, gala desert, oalifornia 92209 offi.cea (619) 5680879; fax: (619) 568 -9339 �, ��. -0� ,��;��._ r��, �.. :y .� � .r... .,,,.. . , ; ,- ,-r � . 1 MAY 10 191 8:58 AMP'- SLMSE COMPANY May 7, 1991 Hon. John J. Pena Mayor, City of La Quinta P. O. Sox 1504 La Quintat CA 92253 Dear John: PAGE.003 E Mv �,�, MAY 101991 01Y Up- LMyuiN TA PLANNING & DEVELOPMENT DEPT. A previous business associate of ours, J. Paul Smith, is proposing to build and operate an upscale, sophisticated nightclub in La Quinta. I have seen his plans and am quite impressed. Paul is a high caliber, quality individual who will bring to La Quinta a facility of which we can all be proud. I understand that the project comes before the City Council on May 21 and heartily recommend your favorable consideration. Sincerely, Jack M. Conlon President JMCgg Cc: Mr. J. Paul Smith 42-600 Cook Street, Suite 200, Palm Desert, California 92260, Telephone (619) 568 -2828 8""der ojAmenees finest Country Cub Commuttiaes May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, .0 � In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. AsideG from contributing to the commercial reveiiue base of 111E ViVy, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I coming public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours i 5IG UR could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the 1110 if you viish to 4i$Ci:3S thin Aft NlOA VEI.ASCO, t,MIJI vTA 5Gy -1 CUD ET ADDRESS TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, �•n MAY 1019 Q? CITY ut- Lei YUINTA 1LANin -r, & 0EVELQPUFVT DEPT In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I coming public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please -don't hesitate to contact further. Very Truly Yours, ZOO SIGNATURE STREET ADDRESS could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quanta Resort Amenity Dear Commissioners and City Council Members, MAY 10199? CITY UV LA 44UINTA PLANNING & DEVELOPMFWT DEPT. In response to the public notice made May. 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the :business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearinq to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, SIGNATURE 2-0,30 STREET /r I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this ;ray -o�oz TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, MAY 1310" CITY O� LA QUNTA PLANNING & DEVELOPMENT DEPT. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project.concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, r SIGNATURE I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this ET ADDRESS 5��o�oZ TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity -tom "�� : � r1 ``�,'•;�'` LIWyO�► PIAf��I Dear Commissioners and City Council Members, In response to the public notice made May 4th regarding the subject project, it is my belief that this am -�rity is acod for mhP City of La Quinta. ± Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community `appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve tine concept as presea -L•.0 w tci; Con.�roi. tad with the opportunity to do so. Please don't hesitate to contact me if you wish to discuss this further. Very ru y Yours, SIGNATURE -986 }c1E,lvtEN/�o STREET ADDRE v WK -6075 TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, MAY 13 1.u, CITY OF LA VUINTA PLANNING & DEVELOPMENT DEPT. In response to the public notice made May 4th regarding the subject project, it is my belief that this anfF ni.ty is aood for The Ci.t.v of La Quinta. Aside from contributing to the commercial revenue base of The City', it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for *the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be held May express my most sincere Q».pport for arge you to approve the concept as opportunity to do so.. Please don't hesitate to contact further. Very Truly Yours, SIGNATURE STREET ADDRESS I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and :iresent ^d when confronted with the me if you wish to discuss this TELEPHONE UMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, MAY C 7 CITY U� LA vuiNTA °L.ANNING & DEVELONFNT DEPT. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La .Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for -at least the- -next decade, than-- - --in- 'order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm.Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Ve ul Yours, SI NATURE STREET A15DRESS ` I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, v, MAY 0 7 ��'4 CffV OQ LA quiWTA PLANNING & DEVELOPMENT DEPT. In response to the public notice made May 4th regar.r?ing the subject project, it is my uclief Lha'i. this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted 'with the opportunity to do so. Please don't hesitate to contact me further. Very Truly Yours, SIGNATURE STREET ADDRE if you wish to discuss this -4ffy- 7-1 3( TELEPHONE NUMBER /-2��` d� 5%rr��� !�` lt�S Oar /Gee- May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, Ell . MAY C 7 QTV O� LA QUINTA °LANNING & DEVELOWNT DEPT. In response- to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May. 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me further. Very Truly Yours, I S1 STREET ADDRESS if you wish to discuss this TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, MAY C 7 " CITY OF LA QUINTA °TANNING & DEVELOWNT DEPT. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me if further. Very Truly Yours, SIGNATU E SZ -080 A.F.. /A[.upatk o STREET ADDRESS you wish to discuss this C�ot9) 5�4 -353 TELEPHONE NUMBER 4. ,� .,...�w. k ,: May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, E` II's MAYO 7 19. CITY O� LA Qu0NTA 'LANNING & DEVELOPMENT DEPT In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express any most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me further. Very Truly Yours, -7yv% -f -n)rL� & SIGNATURE sg 54is Aoe • RAmi gee_ STREET ADDRESS if you wish to discuss this 4`16 4 - to 719 TELEPHONE NUMBER May 7, .1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La, Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, 7 O� L.ik atA % %1WG & DEVELOPMENT OEM- In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La kainca. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities,. we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and.productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although coming public hearing to be held May express my most sincere support for urge you to approve the concept as opportunity to do so. Please don't hesitate to contact further. Very Truly Yours, SIGNATURE STREET ADDRES I could not be present at the up and 14 in the city chambers, I want to the approval of this project, and presented when confronted with the me if you wish to discuss this 5`zZS"� T EPHONIE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, MAY C 7 t, CITY OF LA VuINTA OLARRING & DEVECOP41FiT DEPT. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me further. Very Truly Yours, if you wish to discuss this s2 - ,�I/e s/ V-Z? Z 6,¢. S6 P -� STREET ADDRESS TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, MAY C 7 1cj CITY Ut LA quINTA -)I.AwNING & DEVELOWNT Wl- In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City,'it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me if you wish to discuss this further. Very Truly Yours, SIGNATURE STREET ADDRESS TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, r MAY C 7 ±�) OLANNING & DEVELOPMFRT OEPT. In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for._ at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me further. Very Truly You , SIGNATURE — /,-7n R- 7 STREET ADDRESS if you wish to discuss this 6 TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, 'ry MAY C 7 19- CITY U LA quiNTA °LANNINO & DEVELOPUFNT DEPT. In response to the public notice made May 4th regarding the subject project, it is my belie= tnat this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a. much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source'of industry.for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and comi .gg public hearing. to be held May 14 in L;.e city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact further. Very,Truly Yours, -SIG TURE me if you wish to discuss this 5 t 7-�v kyetai cLa A4 ec. L414 y� . STREET ADDRE TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, , MAY 06 1°, CtIV 0� LA � wN o A PLANNING & DEV . In response to the public notice made May 4th regarding the subject project, it is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May. 14 in th.c citl chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me if you wish to discuss this further. Very Truly Yours, SIGNATU STREET ADDRESS TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, _etMEI MAY 0 6 10 0TV U' �- LH VWNTA PLANNING & DEVELOWNY DEPT. In.response to the public notice made May 4th regarding the subject project, it is my belief that this amenity_ is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry-for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego,. Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me further. i', " c'�' i THE if. you wish to discuss this TELEPHONE NUMBER May 7, 1991 La Quinta Planning Commissioners and City Council Members c/o The Planning Department The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 La Quinta Resort Amenity Dear Commissioners and City Council Members, MAY C 6'or CITY U- LM tjUINTA PLANNING & DEVELOPME(T DEPT. In response to the public notice made May 4th regarding the subject project, it -is my belief that this amenity is good for The City of La Quinta. Aside from contributing to the commercial revenue base of The City, it will help establish a standard of development for the neighboring parcels on the Highway 111 commercial corridor that is yet undeveloped, and supply a much needed entertainment facility for the demand evolving as a result of strong growth in the convention business, tourist and residential sectors. After all, if we truly do recognize that tourism will be our leading source of industry for at least the next decade, than in order to lure the business and tourist traveler here over Las Vegas, Phoenix, San Diego, Palm Springs or many other competing cities, we must supply entertainment facilities as part of our overall marketing presentation. This project concept, as represented in the information brochure posted at the La Quinta Chamber of Commerce office, fulfills a much needed amenity, in a safe and productive manner, and simultaneously embellishes the community appearance through its thoughtful architecture and landscaping plan. As a citizen of La Quinta, although I could not be present at the up and coming public hearing to be held May 14 in the city chambers, I want to express my most sincere support for the approval of this project, and urge you to approve the concept as presented when confronted with the opportunity to do so. Please don't hesitate to contact me if you wish to discuss this further. Very Truly Yours, SfINATURE z STREET ADDRESS TELEPHONE NUMBER 5 1 i April 23, 1991 -Stan B. Sawa - Principal Planner City of La Quinta .78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 THE TERRACE CLUB AT LA QUINTA Public (Free) Parking Alotment Dear Mr. Sawa, THE TERRACE CLUB AT LA QUINTA a desert resort amenity la quints, california REC 1- ) APR 2 4 9991 LATV U� LA Q UM 'I ANNING & DEVELOPMFNT DEPT. As per our meeting held Thursday, April 11 to review agency comments on the subject project, attached please find a copy of the conceptual plot plan which has designated on it the areas which we foresee will be reserved for those patrons who do not choose to use the valet service. There will be no charge associated with parking in these areas. If you have any questions, please don't hesitate to contact me. S' erel J. Paul Smith 44 -100 monterey ave. suite 216, palm desert, california 92260 office: (619) 568 -0879; fax: (619) 568 -9339 fig V M N1 Aim Nd, .4V 011 & . . . . . . . . ............. T 17/', j� URRUT I A WK-61m I I I Milk-RM LA QUINTA DANCE NIGHT CLUB 1 W M, 11 1 1 1 VNI.A111-11 Conceptual Site and Floor Plan 17/', j� URRUT I A WK-61m I I I Milk-RM i;�\ RIVERSIDE COUNTY COIS BYRD, SHERIFF Mr. Jerry Herman Senior Planner City of La Quinta 78 -105 Calle E9tado La Quinta, California 92253 Dear Mr. Herman: She-riff 82 -695 DR. CARREON BLVD. • INDIO, CA 92201 • (619) 342 -8990 April 19, 1991 R. 0-' �� � • APR 2 17 1991 CITY U� LA (JUINTA PLANNING & DEVELOPMENT DEPT. RE: Plot Plan 91 -457 J. Paul Smith. /Dance Nightclub I have reviewed the amended proposal for this project and feel that the developers have taken appropriate steps to mitigate the concerns I had expressed about the initial presentation. By providing food service during hours of operation, the effects of alcohol sold are diminished, thus reducing potential for inappropriate behavior. The agreement to contract for extra duty Sheriff's Deputies (need to be determined by a Sheriff's representative) eliminates the potential for extraordinary demand on normal police operations. With these significant changes to the proposal, I am able to withdraw my previous objection to the project knowing that the interests of community safety are being met without adversely affecting police services. Sincerely, COIS BYRD, SHERIFF Robert Doyle , Captain. Indio Station Commander CB: RD;gt /I-- .N 78 -105 CALLE ESTADO — LA QUINTA, CALIFORNIA 92253 - (619) 564 -2246 FAX (619) 564 -5617 April 19, 1991 Mr. J. Paul Smith 44 -100 Monterey Avenue, Suite 216 Palm Desert, CA 92260 SUBJECT: PLOT PLAN 91 -457, DANCE NIGHTCLUB Dear Mr. Smith: This is to notify you that your plot plan for a dance nightclub at the southeast corner of Highway 111 and Adams Street has been scheduled for the Planning Commission meeting of May 14, 1991. The Planning Commission will consider this item as a Public Hearing. You should plan on being present to answer any questions that the Commission may have. A Staff report will be available on Friday, May 12, 1991. Should you have any questions, please feel free to contact the undersigned. Very truly yours, JERRY HERMAN PLANNING & DEVELOPMENT DIRECTOR STAN B. SAWA Principal Planner SB S : bja cc: Mr. Frank Urrutia, Urrutia Architects LTRSS.060 MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 April 15, 1991 78 -105 CALLE ESTADO — LA QUINTA, CALIFORNIA 92253 - (619) 564 -2246 FAX (619) 564 -5617 Robert Doyle, Captain Riverside County Sheriff's Department 82 -695 Dr. Carreon Blvd. Indio, CA 92201 SUBJECT: PLOT PLAN 91 -457 (J. PAUL SMITH -DANCE NIGHTCLUB) Dear Capt . Doyle: Enclosed is a copy, of an information brochure prepared by the Applicant which details the proposed operation of the nightclub. The attached brochure supersedes the original packet which you may or may not have seen. The Applicant has, requested that you review this brochure. We would ask that if you have any new or revised comments on the proposed operation that you respond by April 19, 1991. Attached is a letter from the Applicant which provides some explanation for the revised brochure. Your comments will be forwarded to the Planning Commission at the time of public hearing. Should you have any questions, please contact this office. Very truly yours, JERRY HERMAN PLANNING & DEVELOPMENT DIRECTOR STAN B. SAWA Principal Planner SBS: bja cc: Ron Kiedrowski, City Manger LTRSS.056 MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 ;L APR 1 2 1991 April 12, 1991 CITY Ur- LA gUINTA PLANNING & DEVELOPMENT DEFT. Jerry Herman Director of Planning & Development The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Plot Plan 91 -457 PROPOSED DESERT RESORT AMENITY INFORMATION BROCHURES Dear Mr. Herman, THE TERRACE CLUB AT LA QUINTA a desert resort amenity laiquinta, california Submitted herein are twenty (20) copies of outlines the proposed use for the subject for these copies are as follows: The The The The The The CVWD The City Council Commissioners Planning Commissioners Planning Department Staff City Manager Fire Marshal I an information brochure which development. The intended use i I Chamber of Commerce Riverside County Sheriff's Department j 5 copies 5 copies 5 copies 1 copy 1 copy 1 copy 1 copy 1 copy Since my initial information submittals dated November 1, 1990 and November 2, 1990 the project has evolved to reflect la considerably different establishment, particularly in terms of it's operational approach. Accordingly, let me specifically request that this information package supersede all previous distributions (as referenced in this paragraph) and that prospective distributions of those specific previous packages are no longer authorized by me as they do not reflect the operational approach to the subject plot plan development. However, please do not confuse the substitution of information packages with previous elevation, floor and landscaping plan distributions. Those have not changed and still reflect the intention of the developer as it relates to this project. 44 -100 monterey ave. suite 216, palm desert, california 92260 office: (619) 568 -0879; fax: (619) 568 -9339 B ' CHAMBER of COMMERCE 4 GEM OF � THE DESERT i 51991 April 11, 1991 Mayor John Pena City of La Quinta 1504 Calle Estado La Quinta, CA 92253 Dear Mayor Pena, After careful examination of the proposed nightclub at Hwy 111 and Adams, the Chamber feels thaT Mr. Smith's project shows great merit. Unlike other nightclubs, this one appears to be very "upscale" and would add a dimension to our, community which does not presently exist. We feel Mr. Smith's attention to security, off -site food service and added transportation will mitigate possible law enforcement issues. Also, Mr. Smith's architectural design is superior and appears consistent with the $4,000,000.00 investment he will be making. Phis venture would add to our ever growing tourist opportunities. The Chamber welcomes diversity and therefore encourages you, Mayor Pena, and the City Council to approve this addition to La Quintals Tourist Industry. Sincerely, E.L. "AI" Newkirk, President La Quinta Chamber of Commerce ELN /bb POST OFFICE BOX 255.51 -351 AVENIDA BERMUDAS • LA QUINTA, CALIFORNIA 92253 • (619) 5643199 k. LOU . • ( 4111 OF TO: PLANNING DEPARTMENT FROM: ENGINEERING DEPARTMENT DATE: April 10, 1991 SUBJECT: Plot Plan 91 -457, J. Paul Smith ` Southeast Corner Highway 111 at Adams Street / /I;'IFY The Engineering Department has reviewed the subject plot plan and determined that certain improvements, dedications, and special requirements are necessary to comply with the City's General Plan and Municipal Code to assure orderly development at the proposed location. The Engineering Department therefore recommends the following comments be submitted to the City Council for consideration as Conditions of Approval for this land division. 1. The Applicant. shall dedicate public street right of way and utility easements in conformance with the City's General Plan, Municipal Code, applicable Specific Plans if any, and as required by the City Engineer, as follows: a. Highway 111 - Per Caltrans requirements; probably 80 -foot half width; b. Adams Street - Primary Arterial, 55 -foot half width plus slope easement if needed; 2. The Applicant shall vacate vehicle access rights to Highway ill and Adams Street from the site except as specifically provided in these Conditions of Approval. 3. Access locations to the site and the character of the turning movements at those locations shall be as follows unless otherwise approved by the City Engineer: a. Highway 111 - No access shall be permitted. 310 7�1-b. Adams Street (35-0' or more south of the south curb line of Highway 111, the driveway width shall be as approved by the City Engineer with turning movements limited to right turn in and out only. 4. The Applicant shall provide a fully improved landscaped setback lot of noted width adjacent to-the following street right of way(s): a) Highway 111, 50 -feet wide; b) Adams Street, 20 -feet wide. j 1L 0 No slope in the landscaped lot shall be stepper than PP 91-457 April 10, 1991 Page 2 5. The Applicant shall form a merchant's association and. obligate the association with the fiscal and operational maintenance responsibility for the maintenance and continued upkeep of the landscape setback lot and parkway area adjacent to the roadway along the segments of Calle Tampico and Washington Street that are contiguous to the site boundary. 6. Landscape and irrigation plans for the landscaped lot(s) shall be prepared in conformance with requirements of the Planning Director, and City Engineer, and approved by same officials prior to construction. 7. Applicant shall construct, or enter into agreement to construct, the site grading, off -site public improvements and on -site common area improvements before the issuance of a site grading permit. Applicant shall pay cash, in lieu of and equivalent to the respective construction cost, for those improvements which involve fair -share responsibility that must be deferred until the full complement of funding is available. Payment of cash in lieu of construction may be deferred to a future date mutually agreed by the Applicant and City Engineer, provided security for said future payment is posted by Applicant. 8. The on -site grading plan shall be prepared by a registered civil engineer and approved by the City Engineer prior to issuance of the grading permit. 9. The Applicant shall retain a California registered civil engineer, or designate one who is on the Applicant's staff, to exercise sufficient supervision and quality control during grading of the site and construction of the improvements to insure compliance with the plans, specifications, applicable codes, and ordinances. The engineer retained or designated by the Applicant and charged with the compliance responsibility shall make the following certifications upon completion of construction: a.) all grading and improvements were properly monitored by qualified personnel during construction for compliance with the plans, specifications, applicable codes, and ordinances and thereby certify the grading,to be in full compliance with those documents. b.) the finished building pad elevations conform with the approved grading plans. PP 91 -457 April 10, 1991 Page 3 10. Storm water run -off produced in 24 hours by a 100 -year storm shall be retained on site in landscaped retention basin(s) designed for a maximum water depth not to exceed six feet, or piped to the Whitewater Channel. The basin slopes shall not exceed 3:1. -The percolation rate shall be considered to be zero inches per hour unless the Applicant provides site - specific data that indicates otherwise. Other requirements include, but are not limited to, a grassed ground surface with permanent irrigation improvements, and appurtenant structural drainage ammenties all of which shall be designed and constructed in accordance with requirements deemed necessary by the City Engineer. 11. Applicant shall install a trickling sand filter and leach field in the retention basin to percolate nuisance water in conformance with requirements of the City Engineer. The sand filter and leach field shall be sized to percolate 160 gallons per day per 5000 s.f. of landscaping. 12. A thorough preliminary engineering, geological, and soils engineering investigation shall be conducted with a report submitted for review along with grading plan. The report recommendations shall be incorporated into the grading plan design prior to grading plan approval. The soils engineer and /or the engineering geologist must certify to the adequacy of the grading plan. A statement shall appear on the final subdivision map that a soils report has been prepared for the tract pursuant to Section 17953 of the Health and Safety Code. 13. The Applicant shall participate in the cost of the designing and installing street improvements. All street improvements shall be designed and constructed in accordance with the LQMC and adopted Standard Drawings, the City Engineer and Caltrans where applicable and shall include all appurtenant components required by same, except mid -block street lighting, such as but not limited to traffic signs and channelization markings, street name signs, sidewalks, and raised medians where required by City General Plan. Street design shall take into account the soil strength, anticipated traffic loading, and design life. Miscellaneous incidental improvements and enhancements to existing improvements where joined by the newly required improvements shall be designed and constructed as required by the City Engineer to assure the new and existing improvements are appropriately integrated to provide a finished product that conforms with City standards and PP 91 -457 April 10, 1991 Page 4 practices. This includes tapered off -site street transitions that extend beyond tract boundaries and join the widened section to the unwidened street section. The following specific street widths shall be constructed to conform with the General Plan street type noted therewith: A. OFF -SITE STREETS 1. Highway 111 (Adams Street centerline to easterly site boundary) - Install half -width highway improvements per Caltrans requirements and LQ General Plan, and Highway 111 Specific Plan. Q�. Adams Street (Highway 111 centerline to Avenue 47 b Q centerline) - Install three - quarter width Primary q Arterial improvements (110' right of way option) refer to LQ General Plan Figure VII -2. 14. The Applicant shall participate in the cost, noted as follows, of designing and installing traffic signals at the following locations: 1. Highway 111 at Adams Street, 100% initial participation if needed, subject to 75% reimbursement from the City when the northwest corner is developed. 15. The Applicant shall construct a meandering sidewalk in the parkway and landscaped setback lot along Highway 111 (8 -foot wide) and Adams Street (6 -foot wide). 16. The Applicant shall provide a blank easement that covers the entire landscaped setback lots for the purpose of a meandering public sidewalk. 17. The Applicant shall submit a copy of the proposed grading, landscaping and irrigation plans to the Coachella Valley Water District for review and comment with respect to the District's Water Management Program. 18. All existing and proposed electric power lines with 12,500 volts or less, and are adjacent to the proposed site or on -site, shall be installed in underground facilities. PP 91 -457 April 10, 1991 Page 5 19. All underground utilities shall be installed, with trenches compacted to City standards, prior to construction of any street improvements. A soils engineer retained by the Applicant shall provide certified reports of soil compaction, tests for review by the City Engineer. 20. The site shall be graded in a manner that permits storm flow in excess of the retention basin capacity, caused by a storm event greater than the 100 -year 24 -hour event, to flow out of the tract through a designated emergency overflow outlet and into the historic drainage relief route. Similarly, the s!6�_- tzr shall be graded in a manner that anticipates receiving storm flow from adjoining property at locations that has historically received flow for those occasions when a storm greater than the 100 -year 24 -hour event occurs. 21. The Applicant shall pay all fees charged by the City as required for processing, plan checking and construction inspection.' The fee amount(s) shall be those which are in effect at the time the work is undertaken and accomplished by the City. 22. The Applicant shall design and construct the parking lot in accordance with the L.Q.M.C. Off- Street Parking ordinance. Applicant shall install traffic signal at Highway 111 at Adams Street prior to opening 24. l V� -P/�� =C v� v.) / �A ��� . COUNTY RIVERSIDE ri GLEN J. NEWMAN FIRE CHIEF To: City of La Quinta Planning Division Re: Plot Plan 91 -457 J. Paul Smith RIVERSIDE COUNTY `Y {r FIRE DEPARTMENT 210 WEST SAN JACINTO AVENUE • PERRIS, CALIFORNIA 92370 (714) 657 -3183 RECEIVED W4 MAR 12 1991 CiTt Ur CITY OF LA QUINTA "N1NG & DEVEIO'"'14r� PLARNING & DEVRtOPMENT DM. With respect to the condition of approval regarding the above referenced Plot Plan, the Fire Department requires the following fire protection measures be provided in accordance with La Quinta Municipal Code and /or recognized fire protection standards: The Fire Department is required to set a minimum fire flow for the remodel or construction of all commercial buildings using the procedure established in Ordinance 546. The required fire flow may be adjusted at a later point in the permit process to reflect changes in design, construction type, area separations, or built -in fire protection measures. With respect to the conditions of approval regarding the above referenced Plot Plan, the Fire Department recommends the following fire protection measures be provided in accordance with Riverside County Ordinances and /or recognized fire protection standards: 1. Provide or show there exists a water system capable of delivering 3000 gpm for a 3 hour duration at 20 psi residual operating pressure which must be available before any combustible material is placed on the job site. 2. A combination of on -site and off -site Super fire hydrants, on a looped system (6" x 4 ", x 2}" x 21 "), will be located not less than 25' or more than 165' from any portion of the building(s) as measured along approved vehicular travelways. The required fire flow shall be available from any adjacent hydrant(s) in the system. 3. Prior to issuance of building permit applicant /developer shall furnish one blueline copy of the water system plans to the Fire Department for review /approval. Plans shall conform to the fire hydrant types, location and spacing, and, the system shall meet the fire flow requirements. Plans shall be signed /approved by a registered civil engineer and the local water company with the following certification: "I certify that the design of the water system is in accordance with the requirements prescribed by the Riverside County Fire Department." to I wld.�. PLANNING DIVISION CJ MIO OFFICE O TEMECUTA OFFICE 79 -733 Country Club Drive, Suite F, Indio, CA 92201 41002 County Center Drive, Suite 225, Temecula, CA 92390 (619) 342-MM FAX (619) 775 -2072 El RIVERSIDE OFFICE (714) 694 -5070 • FAX (714) 6945076 3760 12th Street, Riverside, CA 92501 (714) 275 -4777 • FAX (714) 369.7451 printed on recycled paper n r To: City of La Quinta - Planning Div. Re: PP 91 -457 - J. Paul Smith 3/8/91 Page 2. The required water system including fire hydrants shall be installed and operational prior to the start of construction. T�A. Install a complete fire sprinkler system per NFPA 13. The post indicator valve and fire department connection shall be located to the front, within 50 feet of a hydrant, and a minimum of 25 feet from the building(s) . System plans must be submitted with a plan check /inspection fee to the Fire Department for review. A statement that the building(s) will be automatically fire sprinklered must be included on the.title page of the building plans. 9►. Install portable fire extinguishers per NFPA, Pamphlet #10, but not less than 2AlOBC in rating. Contact certified extinguisher company for proper placement of equipment. �. Comply with Title 19 of the California Administrative Code. i�. Install Panic Hardware and Exit signs as per Chapter 33 of the Uniform Building Code. 9►�$. Certain designated areas will be required to be maintained as fire lanes. Final conditions will be addressed when building plans are reviewed. A plan check fee must be paid to the Fire Department at the time building plans are submitted. All questions regarding the meaning of these conditions should be referred to the Fire Department Planning & Engineering Staff at (619) 342 -8886. to B 7 Sincerely, RAY REGIS Chief Fire Department Planner By Tom Hutchison 11%7 Fire Safety Specialist 1 March 22, 1991 Jerry Herman, Director Planning & Development City of La Quinta P.O.B. 1504 La Quinta Ca 92253 Dear Mr. Herman: Enclosed you will find a Cathedral City statistical report for activities on or around the Pink Lady, and Pompeii's. Since you are probably not familiar with activity codes, the following information is provided to assist you in reading the enclosed report. ACTIVITY CODES: 902T traffic collision / non - injury 961 traffic stop 920A missing adult 459A alarm 459 forced entry residence 4150 disturbing the peace 594 malicious mischief 23152 driving under the influence 240/242 assault /weapon 10851 stolen vehicle 68 -625 PEREZ ROAD • CATHEDRAL CITY, CA 92234.619 / 321 -0111 • FAX; 619 / 321 -4509 647f drunk in public 245 assault /deadly weapon 417 brandishing 488 petty theft 653M annoying phone calls 927D dead body 106F follow up cit /asst citizen assist 901 traffic collision / injury 23103 reckless driving Should you require any additional information enclosed data you may contact me at 770 -0300 ext Yours truly, Judy Williams Statistics Enc /jw regarding the 513. -- v• ACTIVITIES REPORTED ACCORDING TO LOCATION Activity Code Description 106F 240/242 245 417 459A 483 488 594 647F 653M 901 902 920A 925V 927D 961 4150 10851 23103 23152 DOCBJ.003 Number of Reported Calls Pink Lady Pompeiis Follow up 6 2 Assault / Weapon 1 6 Assault/Deadly Weapon 1 1 Brandishing 1 Alarm 15 Theft Petty Theft Malicious Mischief Drunk in Public Annoying Phone Calls Traffic Collision/ Injury Traffic Collision /Non- Injury Missing Adult Accident Dead Body Traffic Stop Disturbing the Peace Stolen Vehicle Reckless Driving Driving Under the Influence Agency /City Assist Bar Check 1 3 2 5 2 2 3 1 1 7^ 2 4 1 22 23 21 28 1 1 2 2 6 4 24 29 Lost Property Officer Initiated Check 3 Patrol Check Pedestrian Check Suspicious Circumstances Store Vehicle DOCBJ.003 79 20 1 2 59 4 1 1 1 1 t RIVERSIDE COUNTY COIS BYRD, SHERIFF Sheriff 82 -695 DR. CARREON BLVD. • INDIO, CA 92201 • (619) 342 -8990 March 20, 1991 Mr. Jerry Herman Planning & Development Director City of La Quinta 78 -105 Calle Estado La Quinta, California 92253 Dear Mr. Herman: 0? H CITY OF LA QUINTA 'LANNINP & DEVELOPMENT DEPT. Your inquiry regarding BB O'Briens was forwarded to my office for reply. I am pleased to provide the following summary of reported criminal calls which occurred at BB O'Briens during calendar year 1990. Misdemeanor Battery ...... ..............................1 Felony Assault ............. ..............................1 Malicious Mischief ( Vandalism) ............................ 2 Public Intoxication ........... .............................5' Rape..................... ............................... 2' PettyTheft ............................................. 1 Furnishing Alcohol to Minor ............................. ".1 No direct tracking is available to determine the number of impaired drivers resulting from consumption of alcohol at the premises. It is also important to recognize that the information provided reflects only those crimes reported to the Sheriff. It is common for victims of crimes to not report them, particularly if they have been imbibing. It is also our experience that establishments dispensing alcoholic beverages are less than eager to report crimes because of the scrutiny that can result by the Alcohol Beverage Commission. I am familiar with the proposed development concept and feel I should point out that it is significantly larger and would accomodate proportionately more patrons. Hence it is reasonable to expect a proportionately larger frequency of criminal incidents. Page 2 Letter to Jerry Herman March 20, 1991 If you need further information, please feel free to contact me. Sincerely, COIS BYRD, SHERIFF Robert Doyle, Captain Indio Station Commander CB: RD: gt O Sa o ° U N O s hCORPORAIE Police Department 619 - 323 -8116 March 19, 1991 Cfty of PaRlll SpI 111`_' Jerry Herman Planning & Development Director City of La Quinta P.O. Box 1504 La Quinta, CA 92253 Dear Mr. Herman: RlG' oEVEIOp�!cNT nEPj Your letter of March 5, 1991, requested specific information regarding calls for service at our local discos, Cecil's and Zelda's. At the present time Palm Springs Police Department does not have a management information system able to retrieve the information you have requested. I have checked with several patrol officers and foot beat officers who work primarily in our downtown area. Although this information is not verifiable as totally accurate it is our opinion of the type of calls for service which may be impacted by heavily attended nightclubs. I would like to point out in providing this information that the two clubs mentioned above are extremely well run and do not pose a significant problem to the community. It is only fair to give credit where credit is due and both of these clubs do perform as well as can be expected considering the size of the crowds they attract each night. We have experienced a slightly higher occurrence of the following crimes at these popular nightclubs than at other full service restaurants with casual or occasional entertainment: 1. Disturbance calls, inside and out 2. Public intoxication 3. Drinking in parking lots 4. Occasional drug use (parking lots) 5. Alcohol violations: a) underage drinking b) false identifications c) serving obviously intoxicated persons 6. Assault and batteries: a) customer vs. customer b) customer vs. employee .c) bouncer related calls 7. Domestic violence calls Post Office Box 1827, Palm Springs, California 92263 -1827 Jerry Herman, City of La Quinta March 19, 1991 Page 2 It is our opinion that these types of establishments do require closer scrutiny than other establishments in the community but if properly monitored should not cause a significant drain of resources. We are sorry we can't provide accurate calls for service statistics but at the present time it is impossible for us to capture that information. Yours truly, DONALD J. BURNETT Chief o Polic A T. OWELL Captaa'. Operations Commander DJB:GTB:rj MAR -1:5-91 WED 8:11 P•02 STATE OF CALFORNN - BUSINESS, TRANSPORTATION AND HOUSING AGENCY PETE WILSON, Gwen DEPARTMENT OF TRANSPORTATION DISTRICT 11, P,O- BOX 85405, SAN DIEGO, 92186 -5408 RECIRVIE D MAR 17 1991 (619) 688 -2505 March 12, 1991 City of La Quints Planning and Development Department P. O. Box 1504 La Quinta, CA 92253 Attn: Mr. Stan Sawa CITY OF LA QUINTA PLANNING & DEVELOPMENT DEPT. 11 -RIV -111 Adams Street PP 91 -457 We have reviewed the Plot Plan No. 91 -457 for the proposed La Quinta Dance Night Club, located on the southeast corner of State Route 111 (SR -111) and Adams Street in the City of La Quinta. We have the following comments: 1. As you are aware, Cal trans District 11 has been working with the City of La Quinta in developing a State Highway project that would widen SR -111 to six lanes west of Adams Street. In order to continue this widening project to the east, additional right of way will be required. A minimum right of way corridor of 150 feet will be required. In areas with heavy cross street traffic, this would require additional channelization (i.e., dual left turn pockets), the minimum right of way width would be increased to 160 feet. We are requesting that the additional right of way needed, be reserved through an Irrevocable Offer of Dedication (IOD)for highway purposes to the City of La Quinta from the developer. Proposed right of way dedications and highway improvements should be coordinated with the proposed improvements west of Adams Street. For further coordination regarding the SR -111 expansion project, please contact Mike McManus, Local Funded Projects, Project Manager at (619) 688 -3392. 2. A traffic study should be provided to address the potential long term (year 2010) and short term traffic impacts of this development on SR -111, particularly the SR -111 /Adams Street intersection. Appropriate mitigations should be proposed if warranted. 3. No increased drainage runoff shall be allowed to flow onto Caltrans right of way. We want to be assured that water collected in ponds on the northerly side of property will not cause a problem to the traveling public. • Therefore, hydrology calculations will be required indicating runoff for the area, and the capacity of the ponds, 4. Any proposed access or work within Caltrans right of way will require an encroachment permit. Information regarding encroachment permits may be obtained by contacting our Permit Office at (619) 688 -6843. Early coordination with our agency is strongly recommended for all encroachment permit applications. L'I Ll MAR -13 -91 WED 9:12 P.03 Mr. Sawa March 12. 1991 Page 2 If you have any questions regarding our comments, please contact Mark Baza of my staff at (619) 688 -2545. JESUS M. GARCIA District Director _ 6r GENE POUND. Chief Transportation Planning Branch GP /MB:cb cc: MBaza MMcMAnus /AKosup JLove HJackson Niu&me Transit MEMBER AGENCIES Cathedral City Coachella Desert Hot Springs Indian Wells Indio La Quinta Palm Desert Palm Springs Rancho Mirage Riverside County Mr. Stan Sawa Principle Planner City of La Quinta 78 -105 Calle Estado La Quinta, CA 92253 RE: Plot Plan 91 -457 Dear Stan: MAR 1 CITY Utr LA quIN A l.ANNINf., DEVELO March 11, 1991 Thank you for allowing SunLine Transit Agency to review the plans for the night club to be located on Highway 111 and Adams. As you know SunLine Transit Agency currently operates Line 19 along Highway 111. This route operates on 30 minute headways during the off peak hours and on 15 minute headways during the peak hours. Due to the commercial nature of this project, SunLine Transit Agency feels that mitigation measures are required for public transit. Therefore, we ask that a bus turnout and a passenger waiting shelter be included in these plans. We ask that the turnout be located on Highway 111 as close to the intersection of Adams as is feasibly possible. The passenger waiting shelter should be located at the eastern end of the bus turnout. SunLine Transit Agency has suggested standard for bus turnouts and passenger waiting shelters. If I can be of further assistance, please give me a call at 343 -3456. Yours Very Truly, SUNLINE TRANSIT AGENCY Debra Astin Director of Planning DA /dc 32 -505 Harry Oliver Trail • Thousand Palms, CA 92276 • (619) 343 -3456 • FAX (619) 343 -3845 A Public Agency GLEN J. NEWMAN FIRE CHIEF To: City of La Quinta Planning Division Re: Plot Plan 91 -457 J. Paul Smith RIVERSIDE COUNTY FIRE DEPARTMENT 210 WEST SAN JACINTO AVENUE • PERRIS, CALIFORNIA 92370 (714) 657 -3183 PFC6111FI) MA cil� V, INNING & DE OPMFNT EPT MAR 12 9991 CCTV 0� LA gjUOj4 A PLANNING & DEVELOPMENT DEP1 With respect to the condition of approval regarding the above referenced Plot Plan, the Fire Department requires the following fire protection measures be provided in accordance with La Quinta Municipal Code and /or recognized fire protection standards: The Fire Department is required to set a minimum fire flow for the remodel or construction of all commercial buildings using the procedure established in Ordinance 546. The required fire flow may be adjusted at a later point in the permit process to reflect changes in design, construction type, area separations, or built -in fire protection measures. With respect to the conditions of approval regarding the above referenced Plot Plan, the Fire Department recommends the following fire protection measures be provided in accordance with Riverside County Ordinances and /or recognized fire protection standards:. 1. Provide or show there exists a water system capable of delivering 3000 gpm for a 3 hour'duration at 20 psi residual operating pressure which must be available before any combustible material is placed on the job site. 2. A combination of on -site and off -site Super fire hydrants, on a looped system (6" x 4" x 21" x 2} "), will be located not less than 25' or more than 165' from any portion of the building(s) as measured along approved vehicular travelways. The required fire flow shall be available from any adjacent hydrant(s) in the system. 3. Prior to issuance of building permit applicant /developer shall furnish one blueline copy of the water system plans to the Fire Department for review /approval. Plans shall conform to the fire hydrant types, location and spacing, and, the system shall meet the fire flow requirements. Plans shall be signed /approved by a registered civil engineer and the local water company with the following certification: "I certify that the design of the water system is in accordance with the requirements prescribed by the Riverside County Fire Department." 15 INDIO OFFICE 79.733 Country Club Drive, Suite F, Indio, CA 92201 (619) 342 -8W • FAX (619) 775 -2072 PLANNING DIVISION D RIVERSIDE OFFICE 3760 12th Strect, Riverside, CA 92501 (714) 275 -4777 • FAX (714) 369 -7451 ❑ TEMECULA OFFICE 41002 County Center Drive, Suite 225, Temecula, CA 92390 (714) 694 -5070 • FAX (714) 694 -5076 `� printed on recycled paper ~ To: City of La Quinta - Planning Div. Re: PP 91 -457 - J. Paul Smith 3/8/91 Page 2. The required water system including fire hydrants shall be installed and. operational prior to the start of construction. 4. Install a complete fire sprinkler system per NFPA 13. The post indicator valve and fire department connection shall be located to the front, within 50 feet of a hydrant, and a minimum of 25 feet from the building(s). System plans must be submitted with a plan check /inspection fee to the Fire Department for review. A statement that the building(s) will be automatically fire sprinklered must be included on the,title.page of the building plans. 5. Install portable fire extinguishers per NFPA, Pamphlet #10, but not less than 2A1OBC in rating. Contact certified extinguisher company for.proper placement of equipment. 6. Comply with Title 19 of the California Administrative Code. 7. Install Panic Hardware and Exit signs as per Chapter 33 of the Uniform Building Code. 8. Certain designated areas will be required to be maintained as fire lanes. Final conditions will be addressed when building plans are reviewed. A plan check fee must be paid to the Fire Department at the time building plans are submitted. All questions regarding the meaning of these conditions should be referred to the Fire Department Planning & Engineering Staff at (619) 342 -8886. Sincerely, RAY REGIS Chief Fire Department Planner By L � Tom Hutchison Fire Safety Specialist to B 7 k, t; - _. i !� RIVERSIDE COUNTY COIS BYRD, SHERIFF City of La Quinta Development Review Committee 78 11105 Calle Estado /PO Box 1504 La Quinta, California 92253 Attention: Stan Sawa Dear Mr. Sawa: Sheriff 82 -695 DR. CARREON BLVD. • INDIO, CA 92201 • (619) 342 -8990 March 7, 1991 MAR 0 8 1991 effy Off' LA gUINTA PLANNING & DEVELOPMENT DEPT, Re: Plot Plan - PP 91 -457 We have the following comments concerning the above proposed project. The project was first .commented on in my letter to Mr. Jerry Herman, City of La Quinta Senior Planner, dated December 3, 1990. I commented on concerns this Department has with increased crime activity.if the project becomes a reality. A further review of the plans by the Indio Station Crime Prevention Officer has revealed additional concerns in the area of increased crime activity that need to be addressed. Research of "like" nightclubs in the Coachella Valley reveals the following facts in respect to dance nightclub establishments. This information, elicited from Cathedral City Police Department and Palm Springs Police Department, involved Pompei>is Nightclub in Cathedral City and Zelda's Beach Club in Palm Springs, which are comparable to the proposed La Quinta Nightclub. A. Zelda's Beach Club - capacity 600 (full on Saturdays) 1. Calls for Service a. average of six (6) calls per week b. average of 312 calls per year 2. Violent crimes involved a. battery b. assault with a deadly weapon c. rape d. armed robbery e. drunk in public 40. Page 2 Letter to Stan Sawa March 7, 1991 B. Pompeiis Nightclub - capacity 831 (full on Saturdays) 1. Calls for Service a. average of seven (7) calls per week b. average of 364 calls per year 2. Violent crimes involved - same as for Zelda's C. Additional Problem Areas 1: Overcrowding on holidays and special promotion events resulting in near riot situations when patrons are turned away. 2. Hazardous traffic congestion concerning ingress /egress on Highway 111 and an increase of persons driving under the influence of drugs or alcohol. 3. Violations of Alcoholic Beverage Control codes, i.e. drinking outside and minors 4. Increased gang presence 5. Increase in prostitution activity 6. Increase in drug .sales and use 7. Increase in assaults on Peace Officers and injuries resulting from those encounters In view of the above mentioned facts, the proposed dance nightclub for La Quinta can expect the following: 1. A '64$ increase in violent crime - 199 calls for service in 1990 for battery, assault with a deadly weapon, and drunk in public. This does not include robbery, assault on police, car theft, rape or drug crimes and prostitution. 2. Extreme hazardous condition concerning egress from the club onto Highway 111 between Jefferson and Washington Streets. 3. A population increase of 700 people on the weekends. The potential for this project to draw from available police services is great. It is anticipated that on a regular basis,. officers would be commited to calls for service at the location. This naturally could lead to a need for a higher level of contract service with the Sheriff's Department that otherwise would not be needed. r. Page 3 Letter to Stan Sawa March 7, 1991 For the reasons' outlined above, your police department opposes approval of this project. If you have further questions, please feel free to contact me. CB: RD: gt Sincerely, COIS BYRD, SHERIFF Robert Doyle, Captain Indio Station Commander 1981 LUGONIA AVENUE • REDLANDS, CALIFORNIA MAILING ADDRESS: BOX 3003, REDLANDS, CALIFORNIA 92373 -9982 March 7, 1991 City of La Quinta 78 -105 Calle Estado La Quinta, CA 92253 ATTENTION: Stan Sawa RE: Case No. Plot Plan 91 -457 (J. Paul Smith) t, to 19 19 P 1 CITY o� LA QUIN A PLANNING a DEVELOW "T DEPT. Thank you for inquiring about the availability of natural gas service for your project. We are pleased to inform you that Southern California Gas Company has facilities in the area where the above named project is proposed. Gas service to the project could be provided from a 6" main in Hwy 111 without any significant impact on the environment. The service would be in accordance with the Company's policies and extension rules on file with the California Public Utilities Commission at the time contractural arrangements are made. You should be aware that this letter is not to be interpreted as a contractural commitment to serve the proposed project, but only as an informational service. The availability of natural gas service, as set forth in this letter, is based upon present conditions of gas supply and regulatory policies. As a public utility, the Southern California Gas Company is under the jurisdiction of the California Public Utilities Commission. We can also be affected by actions of federal regulatory agencies. Should these agencies take any action which affects gas supply or the conditions under which service is available, gas service will be provided in accordance with revised conditions. Typical demand use for: a. Residential (System Area Average /Use Per Meter) Yearly Single Family 799 therms /year dwelling unit Multi -- Family 4 or less units 482 therms /year dwelling unit Multi - Family 5 or more units 483 therms /year dwelling unit These averages are based on total gas consumption in residential units served by Southern California Gas Company, and it should not be implied that any particular home, apartment or tract of domes will use these amounts of energy. b. Commercial Due to the fact that construction varies so widely (a glass building vs. a heavily insulated building) and there is such a wide variation in types of materials and equipment used, a typical demand figure is not available for this type of construction. Calculations would need to be made after the building.has been designed. r SOUTHERN CALIFORNIA GAS COMPANY We have developed several programs which are available, upon request, to provide assistance in selecting the most effective applications of energy conservation techniques for a particular project. If you desire further information on any of our energy conservation programs, please contact our Builder Services Manager, P.O. Box 3003, Redlands, CA 92373 -0306, phone 1 -300- 624 - -2497. Sincerely, Kevin B. Flum Technical Supervisor KBF:blh cc: Environ Affairs - ML209B 0 o 4 78 -105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 - (619) 564 -2246 March 7, 1991 Mr. J. Paul Smith 44 -100 Monterey Avenue, #216 Palm Desert, CA 92260 SUBJECT: PLOT PLAN 91 -457 Dear Mr. Smith: Pursuant to your request of March 1, 1991, we have ceased processing of your application for a dance nightclub. This includes all scheduled meetings, etc. When you wish us to resume processing of your application, please send us a letter. Should you have any question please contact the undersigned. Very truly yours, JERRY HERMAN PLANNING & DEVELOPMENT DIRECTOR Stan B. Sawa Principal Planner SBS:ccs LTRSS. 06 MAI.YNG ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 M a gyp•, �� ti� �: 1 n Y' �; 1 , `l �.,' C ;] �.. I.� ` is k7 �� • NN AT ER ESTABLISHED IN 1918 AS A PUBLIC AGENCY DISTRICT COACHELLA VALLEY WATER DISTRICT POST OFFICE BOX 1058 • COACHELLA, CALIFORNIA 92236 • TELEPHONE (619) 398-2651 DIRECTORS OFFICERS TELLIS CODEKAS, PRESIDENT THOMAS E. LEVY, GENERAL MANAGER -CHIEF ENGINEER RAYMOND R. RUMMONDS, VICE PRESIDENT BERNARDINE SUTTON, SECRETARY JOHN W. McFADDEN OWEN Mc March 5 , 19 91 000K ASSISTANT GENERAL MANAGER DOROTHY M. NICHOLS REDWINE AND SHERRILL, ATTORNEYS THEODORE J. FISH Planning Commission City of La Quinta Post Office Box 1504 La Quinta, California 92253 Gentlemen: File: 0163.1 MAR y�1 CITY OF LA QUINTA PLANNING & DEVELOPMENT DEPT. Subject: Plot Plan 91 -457, Portion of Southwest Quarter, Section 29, Township 5 South, Range 7 East, San Bernardino Meridian This area is protected from stormwater flows by the Coachella Valley Stormwater Channel and may be considered safe from stormwater flows except in rare instances. This area is designated Zone C on Federal Flood Insurance rate maps which are in effect at this time. The district will furnish domestic water and sanitation service to this area in accordance with the current regulations of this district. These regulations provide for the payment of certain fees and charges by the subdivider and said fees and charges are subject to change. This area shall be annexed to Improvement District No. 55 of Coachella. Valley Water District for sanitation service. The sewers shall be designed so as to readily facilitate connecting with a community trunk line. Dry or wet sewers shall be installed. Plans for their installation shall be submitted to and approved by the Coachella Valley Water District prior to issuance of a building permit. TRUE CONSERVATION USE WATER WISELY Planning Commission -2- March 5, 1991 Plans for grading, landscaping, and irrigation systems shall be submitted to Coachella Valley Water District for review. This review is for ensuring efficient water management. If you have any questions please call Bob Meleg, stormwater engineer, extension 264. Yours very truly, Tom Levy General Manager -Chief Engineer RF:kb /e3 cc: Don Park Riverside County Department of Public Health 79 -733 Country Club Drive, Suite D Bermuda Dunes, California 92201 COACHELLA VALLEY WATER DISTRICT C&tyx 4 4 QUWC4V n u Con 78 -105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 - (619) 564 -2246 March 5, 1991 Police Chief Donald J. Burnett P. O. Box 1830 Palm Springs, CA 92263 Dear Chief Burnett: The City of La Quinta has received an application for the establishment of a nightclub. This will be our first such facility in the City of La Quinta and we are trying to obtain as much information as possible about past activities of various nightclubs throughout the Valley. In particular, we are interested in information about, Cecil's, and Zelda's. The information we are looking for is the number of calls for services and the type of calls for 1990. Should you have any questions concerning our request or need additional information, please contact my office. Very truly yours, J RRY H RMAN Planning & Development Director JH : bja LTRJH.071 MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 4' j .�,� � i L� � 1 . ,' � Li EI� Twyl 4 4 " F&E cap� 78 -105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 - (619) 564 -2246 March 5, 1991 Captian Mike Lewis Riverside County Sheriff's Department 73 -520 Fred Waring Drive Palm Desert, CA 92260 Dear Captian Lewis: The City of La Quinta has received an application for the establishment of a nightclub. This will be our first such facility in the City of La Quinta and we are trying to obtain as much information as possible about past activities of various nightclubs throughout the Valley. In particular, we are interested in information about B B O'Briens. The information we are looking for is the number of calls for services and the type of calls for 1990. Should you have any questions concerning our request or need additional information, please contact my office. Very truly yours, RR ERMAN Planning & Development Director JH : bja LTRJH.073 MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 1 .` C !,� , �` � < ' � 4 78 -105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 - (619) 564 -2246 March 5, 1991 - Police Chief Ronald Johnson 68 -625 Perez Road Cathedral City. CA 92234 Dear Chief Johnson: The City of La Quinta has received an application for the establishment of a nightclub. This will be our first such facility in the City of La Quinta and we are trying to obtain as much information as possible about past activities of various nightclubs throughout the Valley. In particular, we are interested in information about The Pink Lady and Pompeii's. The information we are looking for is the number of calls for services and the type of calls for 1990. Should you have any questions concerning our request or need additional information, please contact my office. Very truly y urs, a RRY HERMAN Planning & Development Director JH : bja LTRJH.072 MAILING ADDRESS - P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 �� i� r - i i � i^ V � 5, v� '1 MAR 1 191 17:06 PAGE.002 March 1, 1991 Jerry Herman Director of Planning & Development The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: PROPOSED DANCE NIGHTCLUB SCHEDULED MEETINGS Dear Jerry, THB LA QUINTA CLUB a dance nightclub la quinta, california RR�R � ^ 90n "• Ur � ANN1Nr, R ow if "111 .At this time I would like to request that you cancel the subject project's involvement in any scheduled meetings for the formal and informal Design Review Committee hearings as well as any Planning Commission or City Council work /study meetings occuring during the month of March. I will request a rescheduling at a later date. Thank you very much. Si erel J. Paul. Smith sent by fax only 44 -100 wnterey ave. suite 216, palm desert, calif6rnia 92260 office: ( 619 ) 5680879; fax: ( 619 ) 568 --9339 r :,; ;�.,;. ,r . 3v' . � � �.ih�' ,'�c -2,00 F , 1 �s CASE No. CASE MAP PLOT PLAN 91 -457 J. PAUL SMITH R -T C4- R- ipc ORTH SCALE: NTS PalmerCmHeXsion Date: 4� / / To: iC;� Attention: Regarding: ICI Ii F Sincerely, S\ MAR 01 ,gq, CITY u� L► gUINTA 'LANNINP & OEIELORRYT DEPT. Palmer has existing plant at this location to serve this project. Palmer will serve this-project, but a line extension will be needed, the extent of which will be determined at the time we receive plans. Existing plant is _ line extension will project. away. A major be necessary to serve this Out of our area, will be unable to serve project. Clara Sal sbury Account Executive CLS:blt Ctyrsp 41 -725 Cook Street, Box 368 Telephone: (619) 340 -1312 Palmer CableVision/Channel 10 Palm Desert, CA 92261 Telecopier: (619) 340 -2384 Services of Palmer Communication, Inc. 7 8-105 CALLE ESTADO . LA OUINTA, CALIFORNIA 92253 . (619) 5642246 DEVELOPMENT REVIEW COMMITTEE REQUEST FOR COMMENTS N City Manager V-Public Works /Engineering Fire Marshal Building & Safety V Chamber of Commerce CVWD Imperial Irrigation ,Southern California Gas v Desert Sands USD Coachella Valley USD %CV Archaeological Society Property Owner's Association LA QUINTA CASE NOW: DATE: I_aoi -Q, I Waste Management Principal General Telephone Planneris) TPalmer Cable Vision Associate +TSunline Transit Planner V-Caltrans (District II) \4 Assistant Agricultural Commission Planner City of Indian Wells Planning City of Indio Director Riverside County: Planning Department y Environmental Health Sheriff's Department PROJECT DESCRIPTION: G a4aj O PROJECT LOCATION• The City of La Quinta Development Review Committee is conducting an initial environmental study pursuant to the California Environmental Quality Act (CEQA) for the above referenced project(s). Attached is the information submitted by the project proponent. Your comments are requested with respect to: 1. Physical impacts the project presents on public resources, facilities, and /or services; 5T. 2. Recommended conditions: a) that you or your agency believe would miti- gate any potential adverse effects; b) or should apply to the project design; c) or improvements to satisfy other regulations and concerns which your agency is responsible; and 3. If you find that the identified impacts will have significant adverse effects on the environment which cannot be avoided through conditions, please recommend the scope and focus of additional study(ies) which_ may be helpful. -IIA Please send your response by TLJ y , rV AKC % (j let I and return the maps /plans if not needed for your fil You are invited to attend the -DEVELOPMENT RE"VI"EW COMMITTEE meeting at La Quinta City Hall scheduled for: Date:- ► /► V dal 6' 1 J+ Time: -J C,16 f �iM Contact Person: 154*)rl �J�= Title: Comments made by: 4"ko J Title: 9��ts Date:,' Phone: Agency /Division FORM.010 /CS c`� oF?11E��S 78-106 CALLE ESTADO - LA QUINTA, CALIFORNIA 92263 (619) 664 -2246 DEVELOPMENT REVIEW COMMITTEE REQUEST FOR COMMENTS DATE • City Manager Waste Management Principal Public Works /Engineering General Telephone Planneris) Fire Marshal 7—Palmer Cable Vision Associate Building & Safety Ti Sunline Transit Planer(` V Chamber of Commerce :S-L:Caltrans (District II) \t Assistant _,,,_CVWD _Agricultural Commission Planner \Imperial Irrigation City of Indian Wells _Planning ,Southern California Gas City of Indio Director r Desert Sands USD Coachella Valley USD Riverside County: ACV Archaeological Society Planning Department — Property b Environmental Health Owner's Association Sheriff's Department _ PFCFLA' QUQA CASE NO (S) : P�o - "T 6% ZJ - ea U SM 4k FED 2 [PRMITECT DESCRIPTION: PIAIMING & DENMPEMCATI ON : ? The City of La Quinta Development Review Committee is conducting an initial environmental study pursuant to the California Environmental Quality Act (CEQA) for the above referenced project(s). Attached is the information submitted by the project proponent. Your comments are requested with respect to: 1. Physical impacts the project presents on public resources, facilities, and /or services; 2. Recommended conditions: a) that you or your agency believe would miti- gate any potential adverse effects; b) or should apply to the project design; c) or improvements to satisfy other regulations and concerns which your agency is responsible; and 3. If you find that the identified impacts will have significant adverse effects on the environment which cannot be avoided through conditions, please recommend-the scope and focus of additional study(ies) which_ may be helpful. Please send your response by TL�2�y .1/ �'-�� and return the maps /plans if not needed for your fil You are invited to attend the DEVELOPMENT RE"VI"EW COMMITTEE meeting at La Quinta City Hall scheduled for: n Date: ► V La/ 6' 1 J4 Time: Contact Person: )ri 4644 _ Title: �9® 11® 1® 1® 1® 1® 1® 1® 1® 1�i1 ®9 ®1 ®11 ®11 ®1 ®1 ®1 ®! ®1 ®1 ®1 ®1 ®1 Comments made by: Title: Date: Phone: Agency /Division FORM.010 /CS � �n. :^ =� ��, r f J' 78.105 CALLE ESTADO - LA OUINTA, CALIFORNIA 92253 - (619) 5642246 DEVELOPMENT REVIEW COMMITTEE REQUEST FOR COMMENTS City Manager TPublic Works /Engineering Fire Marshal Building & Safety V Chamber of Commerce CVWD Imperial Irrigation Southern California Gas v Desert Sands USD Coachella Valley USD ACV Archaeological Society Property Owner's Association LA QUINTA CASE NOW: DATE: Waste Management Principal General Telephone Plannerts) TPalmer Cable Vision Associate _ Sunline Transit PlannerN V—Caltrans (District II) V Assistant _Agricultural Commission Planner City of Indian Wells _Planning City of Indio Director Riverside County: Planning Department N Environmental Health "Sheriff's Department PROJECT DESCRIPTION: t°+G QPjarV10 F_"ROJECT LOCATION: The City of La Quinta Development Review Committee is conducting an initial environmental study pursuant to the California Environmental Quality Act (CEQA) for the above referenced project(s). Attached is the information submitted by the project proponent. Your comments are requested with respect to: 1. Physical impacts the project presents on public resources, facilities, and /or services; 2. Recommended conditions: a) that you or your agency believe would miti- gate any potential adverse effects; b) or should apply to the project design; c) or improvements to satisfy other regulations and concerns which your agency is responsible; and 3. If you find that the identified impacts will have significant adverse effects on the environment which cannot be avoided through conditions, please recommend-the scope and focus of additional study(ies) which_ may be helpful. f Please send your response by _QeG y , VV41/�► ( ,� and return the maps /plans if not needed for your fil . You are invited to attend the _DEVELOP'M►ENT REVIEW COMMITTEE meeting at La Quinta City Hall scheduled for: Date • I Y ^ Ar6 1 J+ Time: 3 Contact Person: h �Gji(�( _ Title • pnylC4 A214 V1 YWY- Comments made by: Title: Date: a g -`� Phone: 3 / i'// Agency /Division FORM.818/DS 1, X30 CjDf\3 S (b eyl -- ey\f G L o S U (Z- k-::.-T- L AS , 1 (Z' C, C� GL- I r\( C-A H pff� I (,\ c . Ae) q 3 q &,j ►b v\1 M P%� (to to r,& P-D el- -o s �Yl J+ GL� �-�-► S �� c r s X&�� s 7 8-105 CALLE ESTADO - LA QUINTA, CALIFORNIA 92253 - (619) 5642246 DEVELOPMENT REVIEW COMMITTEE REQUEST FOR COMMENTS N City Manager TPublic Works /Engineering Fire Marshal Building & Safety V Chamber of Commerce CVWD Imperial Irrigation ,Southern California Gas v Desert Sands USD Coachella Valley USD 1_CV Archaeological Society _ Property Owner's Association LA QUINTA CASE NO(S): DATE: Waste Management General Telephone TPalmer Cable Vision _ Sunline Transit '�_Caltrans (District II) Agricultural Commission City of Indian Wells City of Indio Riverside County: Planning Department %4 Environmental Health lSheriff's Department Principal Plannerts) Associante =- Planer V Assistant Planner Planning Director -il -46-7 1-T-_fAU1 S PROJECT DESCRIPTION: °ti apgac 'a- — OF The City of La Quinta Development Review Committee is conducting an initial environmental study pursuant to the California Environmental Quality Act (CEQA) for the above referenced project(s). Attached is the information submitted by the project proponent. Your comments are requested with respect to: 1. Physical impacts the project presents on public resources, facilities, and /or services; 2. Recommended conditions: a) that you or your agency believe would miti- gate any potential adverse effects; b) or should apply to the project design; c) or improvements to satisfy other regulations and concerns which your agency is responsible; and 3. If you find that the identified impacts will have significant adverse effects on the environment which cannot be avoided through conditions, please recommend-the scope and focus of additional study(ies) which_ may be helpful. Please send your response by ru(y , 1� V 14-1/ �? ;Cl (and return the maps /plans if not needed for your fil . You are invited to attend the DEVELOPMENT REVIEW COMMITTEE meeting at La Quinta City Hall scheduled for: Date • I /I V rC In 14 Time : -_7 C'xF PMy Contact Person: 5-k)l �J�_ Title - G o,X- M1® 1® 1® 1® 1® 1® 1® 1 Elm Comments made by: �/- Title: Date: �.S' / Phone: l` 2� �✓ Agency /Division t'1�9 I;f FORM.010 /CS r IF Study Session Item: 6 • 444 MEMORANDUM TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: THE PLANNING & DEVELOPMENT DEPARTMENT DATE: DECEMBER 4, 1990 SUBJECT: DANCE /NIGHTCLUB ON HIGHWAY 111 Attached is a proposal by J. Paul Smith for the construction of a Dance /Nightclub at the southeast corner of Highway 111 and Adams. The nature of the project and location warrants its preliminary review. Therefore, the proposal was before the Planning Commission on November 13th and is now before you for preliminary comments. Some of the preliminary concerns identified by the Commission are: 1. A marketing study should be required. 2. Concerns regarding drugs, prostitution, and other crimes that seem to congregate at these establishments irregardless of what class of people are targeted. 3. The location may be appropriate, but should the City support such an enterprise . Preliminary comments received from City Departments are: 1.- Would this establishment be an asset to the community? 2. Similar uses in other cities have converted to strip joints, hangouts, etc., after the novelty has worn off. 3. Caltrans should be involved to the fullest extent possible. 4. Sewer service cost identified is too low. 4. Proximity to the proposed high school site. 5. A traffic light would have to be installed concurrently or before the establishment opens. MEMOJH.034 1 6. The proposal identifies future subdivision and construction of a bank or corporate office group at the corner of Highway 111 and Adams Street. Access to the four acre site would be limited to Adams Street given the concerns of Caltrans regarding past projects. Therefore a traffic study should be required. 7. Given the existing elevation differences, the site will be elevated with fill material. Drainage improvements may be more extreme than identified. 8. The proposal identifies building construction costs to be $50 per square foot. With the quality the proponent proposes, this cost is low. 9. A noise and light study would be required to mitigate any impacts on adjacent properties. 10. Is this an appropriate use on Highway 111. ACTION: The matter is before the Council to identify preliminary concerns for the proponent. MEMOJH.034 2 RIVERSIDE COUNTY COIS BYRD, SHERIFF 4 �, 4s 82 -695 DR. CARREON BLVD. • INDIO, CA 92201 * (619) 342 -8990 Mr. Jerry Herman Senior Planner City of La Quinta 78 -105 Calle Estado La Quinta, California 92253 Dear Mr. Herman: December 3, 1990 ECE D DEC 0 A 1990 CITY OF LA QUINTA PLANNING & DEVELOPMENT DEPT. Re: Dance /Night Club on Highway 111 I have reviewed the proposal for a dance /night club on Highway 111 near Adams Street and offer the following comments. No mention is made of a restaurant facility for this project. Our experience is that establishments whose primary business is entertainment, with drinking and dancing, tend to pose a significant law enforcement problem. This occurs in the form of intoxicated clientele, intoxicated drivers leaving premises, fights, sexual assaults and the use of controlled substances. It is well established that during the season, prostitutes from other areas move into the valley. Typically, they are detected at hotels, major events, and social gathering places such as the proposed club. Historically, La Quinta has not seen an influx of prostitutes and the problems they bring. The proposal suggests that the management of the club will attract only patrons of the highest caliber. In reality, anybody who is willing to pay the cover charge and cost of drinks once inside would be entitled to enter the club. The management has no legal control over who enters, other than through the admission. Likewise,• the proposal indicates substances will not be tolerated on occur. There are only a very fei where the management tolerates drug constantly make arrests at nearly sold. Again, regardless of the best this is a factor that is for the mo: that the use of controlled the premises and hence will not i establishments in the valley use and yet our field personnel all locations where alcohol is .intentions of the proprietors, ,t part not under their control. December 3, 1990 Letter to Mr. Herman Page 2 Should this venture not prove successful, the building itself will stand to remain empty or has the potential of being used for similar entertainment activities where even less control over patrons' behavior would be possible. The potential for this project to draw from available police services is great. It is anticipated that, on a regular basis, officers would be committed to calls for service at the location. This naturally, could lead to a need for a higher level of contract service with the Sheriff's Department that otherwise would not be needed. For the reasons outlined above, the Sheriff's Department adamantly opposes approval of this proposal. If you have further questions, please feel free to contact me. Sincerely, COIS BYRD, SHERIFF �1 &),�, Robert Doyle, Captain Indio Station Commander CB: RD: cm MEMORANDUM TO: Planning & Development j rtment FROM: Engineering Department DATE: November 20, 1990 SUBJECT: Dance /Nightclub on Highway 111 "o Following are our comments on the above proposal: 1. Aside from any public works considerations my initial reaction to this is "What's in it for us ?" The narrative presented seems quite comprehensive, but I can't recall reading anywhere in it that this establishment would be an asset to the City of La Quinta, and I can't imagine how it would be. The patrons aren't going to spend any money anywhere else in town, and I question that sales tax revenues would be significant. I'm sure all of us have seen similar dreams degenerate into strip joints and biker hangouts after either the novelty has worn off, or the intended clientele didn't materialize. Who needs that? 2. Their project schedule fails to take Caltrans into consideration. Caltrans should be involved to the fullest extent possible. 3. From what we know about sewer service to this property, it doesn't appear that their cost estimate is realistic. 4. Is this use too close to the proposed high school site? ,� n, f 31 � u�l MEMORANDUM � of n+ FRE OTHER my TO: HONORABLE CHAIRMAN AND MEMBERS OF THE PLANNING COMMISSION FROM: PLANNING AND DEVELOPMENT DEPARTMENT DATE: NOVEMBER 13, 1990 SUBJECT: DANCE /NIGHTCLUB PROJECT AT THE SOUTHWEST CORNER OF ADAMS STREET AND HIGHWAY 111 Attached is a proposal to establish a dance/ nightclub in La Quinta. This matter is brought before you for preliminary review to generate comments for the Applicant's benefit. The issues to review would be: 1. Whether or not this activity should be permitted along Highway 111 given our past discussions on the Highway 111 Specific Plan. The Highway 111 Specific Plan was intended to identify like uses in general areas along Highway 111. As an example, hardware uses would be located - next to carpet stores, and other related type activities. Auto part stores would be located next to other auto related uses, so forth and so on, along the entire length of Highway 111. This would then permit a shopper who was looking for a particular use to find it in one general location. - the property is currently zoned C -P -S. The proposed activity is permitted use in the C -P -S Zoning District. SUMMARY: The Planning Commission cannot make a decision on this matter at this time. However, you may provide guidance to the Applicant as to whether or not you would support such an activity in this location. MEMOJH.028 November 2, 1990 Jerry Herman Director of Planning & Development The City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Dance Nightclub Project Corner of Adams & Hwy 111 Dear Mr. Herman, TAE LA QUINTA CLUB a dance nightclub la quinta, california RECEIVED "IV z 1990 CITY OF LA QUINTA PLANNING & DEVELOPMENT DEPT. As your secretary may have informed you, I identified some small references in the submittal dated November 1, that if read by someone other than myself my cause confusion. Accordingly, I have reedited that submittal and enclose herewith the revised edition. This gives me an opportunity to explain something not expressed in my November 1 cover letter to you regarding the Work /Study Package. In reading this package you will note references to "TAB" sections and other analyses that are not incorporated here. This is because this package is a collection of excerpts from a formal business plan that was compiled to raise funding for the project. I did not entirely edit out references to these sections for expediency sake. Sincerely, J. Paul Smith cc: Stan Sawa 44 -100 monterey ave. suite 216, palm desert, california 92260 �. office: (619) 568 -0879; fax: (619) 568 -9339 November 1, 1990 Jerry Herman Director of Planning City of La Quinta 78 -105 Calle Estado La Quinta, Ca 92253 Re: Dance Nightclub Project Corner of Adams & Hwy 111 Dear Mr. Herman, THE LA QUINTA CLUB a dance nightclub la quinta, california DECEIVED CITY Ot- LA QUINTA ptANNING & DEVELOPMENT DEPT. Thank you for meeting with me on Monday, October 29 regarding the subject project I would like to bring to the City of La Quinta. As requested at that meeting, enclosed please find a Planning Committee work /study package that can be "hashed over" at your next meeting. After reviewing the narative, I am confident that you will view this project as a tasteful addition to the planned commercial corridor on Highway 111. One that will not only set a tone for the upscale type business you would like to attract, but will also be a considerable draw of tourist, business and valley resident dollars that are now being spent elsewhere in The Valley. As I am working under considerable time constraints in the holding of the La Quinta parcel identified for this project, I will look to obtain feedback as quickly as possible. Therefore, please don't be surprised if I am contacting you or Stan Sawa immediately after the next work /study session to determine the project's feasibility in the City of La Quinta, and if feasible, the potential up front costs that will be required by myself in the development of the needed infrastructure. Thank you again for your time and consideration. Sincerely, J. Paul Smith cc: Stan Sawa 44 -100 monterey ave. suite 216, palm desert, california 92260 office: (619) 568 -0879; fax: (619) 568 -9339 THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA THE CITY PLANNING COMMITTEE WORK /STUDY PACKAGE DEVELOPER: J. PAUL SMITH OFFICE (619) 568 -0879 FAX (619) 568 -9339 THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA TABLE OF CONTENTS INTRODUCTION DESCRIPTION OF NIGHTCLUB FLOOR PLAN CRITICAL SUCCESS FACTORS MARKETING CONCEPT SPECIFIC PLAN FOR PROMOTION & ENTERTAINMENT POTENTIAL PROBLEMS AND RISKS SCHEDULE OF DEVELOPMENT EVENTS CONCEPTUAL PLOT PLAN CAPITAL REQUIREMENTS BUDGET BACKGROUND OF DEVELOPER /OPERATOR BEGINNING PAGE 1 2 4 6 9 12 15 18 19 20 24 THE LA QUINTA CLUB A DANCE NIGHTLUB LA QUINTA, CALIFORNIA INTRODUCTION Up until the last few years, the Palm Springs area had been a sleeper vacation resort primarily for those who could afford a second home and wanted to escape the congestion of Southern California's Los Angeles and Orange Counties. Very recently, however, its profile has grown to one of a sophisticated destination resort hotspot in the eyes of the nation and for that matter, the international community. The Coachella Valley boasts a perfect climate seven months of every year and is located within 150 miles of almost 20 million people. Its 75 golf courses and almost an equal number of prestigous country clubs have amassed a world class reputation as the premier golf and tennis community. International investment groups are accumulating significant real estate holdings in the area which demonstrates the value of the Coachella Valley in the eyes of the world markets. In the last five years alone, Coachella Valley residents have seen the Marriott, Hyatt, Sheraton, Stouffer, Westin, Wyndham and Ramada corporations build destination resort hotels in their valley. In addition, boutique hotels such as The Marquis and Maxim's de Paris have set up shop. Experts believe the growth here has just begun. For further information on the growth trends in the area please reference TAB "Q" Economic Overview of the Coachella Valley. In short, the growth of the Valley has taken a very steady path. Ten years ago, Palm Springs was all there was. Since then, development has steadily progressed down valley and, as statistical studies bear out, is concentrating in the southern cities. Now the really good news! There are no sophisticated dance nightclubs in the Coachella Valley that service the upscale growth that has taken place. The huge contingent of very wealthy business and vacationing patrons and second home owners have no place to go after dinner. The City of La Quinta is perfectly poised to be the host for such a place. It is the right time and the right place for the right project. THE LA QUINTA CLUB! -1- THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA DESCRIPTION OF NIGHTCLUB The Club will be 7,000 square feet to start but designed to be quickly expandable to 10,000 square feet. It will have the largest dance floor and the most exciting light show in the Coachella Valley. The dramatic features of its interior design combined with its strategic location in relation to its market and competitors will attract the very wealthy seasonal celebrity as well as the vacationing patron, the convention and business traveler and the young, professional year -round resident. An integral part of its sophisticated image will be the costs associated with being entertained at the club. Entry fees and drink prices for the "in season" and "shoulder season" will be more expensive than the competition. A private lounge will be established to accommodate those craving recognition or anonymity, and there will be a premium charged while patronizing this lounge. The Disc Jockey station will be elevated central to the dance floor. Professional dancers will sear the crowd with the hottest new dance styles performed on elevated dance pedestals. The elevated pedestals will be located on both sides of the dance floor accessible only by the professional dancers and may be bridged by hideaway sections to establish a stage for live band performances as the desire arises (initially, a cabaret license will not be requested for approval). The dancers will not mingle with the patrons at anytime during the evening. The 1,750 square foot dance floor will be constructed primarily of spring- loaded wood flooring similar to that used in the most state of the art aerobics centers. Strategically mixed in, however, will be dance areas made of elevated glass block with flashing color lights underneath for the more conspicuous dance patron. One wall fronting the dance floor will be a one -way mirror. -The mirror side will face the dance floor giving the dance patrons an image of the energy they are creating. The dance floor will be surrounded by sunken table seating. Although elevated at this level, the floor will still be a level below the mezzanine main bar area. A formal laser light show will be, -Provided twice per night and informally, the lights will dazzle the crowd with on -going effect in synchronous fashion with the beat of the music. The bar itself will make a statement. It will be massive in size, with a clean but sharp, contemporary look. Its shape will embrace the dance floor and consume much of the mezzanine area with seating on all sides. Bartenders and waitresses will be required to. be in good physical condition as their uniforms will be scantily clad and exude much of their physiques. The uniforms, although sexy, will be considered to be in good taste. -2- The other side of the one -way mirror facing the dance floor will be a private lounge. The lounge will be more elegant in design consisting primarily of booth seating arranged in a stadium configuration (twelve foot wide tiered elevations) and overlooking a sunken bar which backs up to the see through mirror glass. The view from the booths will be that of the main dance arena. This will allow the patron to feel like they have not left the action, even though they will be able to converse with their companions in a relatively more cooperative music environment. The lounge will be large, with a capacity seating of close to 150 people and have its own private restrooms. It will be accesible to all patrons so as not to limit the use of the club resourses, however, drinks will be slightly more expensive here as the environment will call out for. As promotional stimuli, concierges of the best hotels will be given honorary memberships to enter and drink as guests of the club provided no abuses arise. In addition, invitations to join as honorary members will go out to key Los Angeles and San Diego athletes and celebrities as well as several of the most beautiful women in the valley (to be selected from local health spas, beauty contests, etc.). And finally, the right image for the patron will be important. This will not be a fighting crowd. Drugs will be strictly prohibited and the prohibitions will be enforced. The proformas in this analysis call for operations to occur seven nights a week in the "in season ", five nights a week in the "shoulder season" and three nights a week in the "off season ". Because of its upscale nature we will not have gimmicks to lure business on nights that are generally not strong nights as a result of seasonality. If a demand is there, the doors will be open on the remaining evenings. However, we will not do anything that might confuse the public as to the product we want to deliver, that product being the only sophisticated dance nightclub in the Valley. Because of the unique design features discussed above, and the ambiance created by the professional way the operations will be carried out, this will be THE CLUB to go dancing at in the Coachella Valley for many years to come, and the public will know it. -3- THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA THE FLOOR PLAN The floor plan in this investment portfolio is strictly for the purpose of presenting a visual aid to the overall concept. . Upon funding of The Partnership, an interior design group will be engaged to evaluate the floor plan and propose changes to enhance it's aesthetics and maximize the use of it's available space (as an example, the club will not need to be so squared -off as it will be built to suit it's design needs). -4- THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA CRITICAL SUCCESS FACTORS The critical success factors listed herein are all secondary, and in fact, supportive of the overriding success factor which is to get the bodies in the door. This business plan assumes that for every patron that enters the nightclub, revenues will be generated in the area of $23 to $28 (depending on the week night), approximately 50% of which will be derived from an entry fee which has relatively little cost associated with it. Accordingly, you can see why it is so critical to get people inside the club. Having said that, the following factors have been contemplated in the development and operation of THE LA QUINTA CLUB to assure its success as a profitable business venture: 1. 2. 3. 4. 5. 6. LACK OF COMPETITION LACK OF COMPETITION SITE LOCATION UNIQUE DESIGN FEATURES PROFESSIONALISM IN OPERATIONS PROMOTIONAL CONCEPT IMAGE OF THE STAFF There is genuinely a lack of competition that exists today for this highly specialized product. Probably the single biggest reason is that prior to the recent explosion of growth in the region (which has occured over the last five years), the demographics would not support this concept. In addition, difficult politics, large investment requirements and the fear of "trend risk" and future competition may have slowed the desire of persons contemplating this venture to go forward. Because I have lived here for the last six years, and have witnessed the growth of the southern valley communities, this is a project that I see as a perfectly timed investment. There is a window here that won't last long. The communities need night entertainment to support their tremendous tourist and convention business growth but are reluctant to approve "drinking only" establishments. This because of the strain they could place. on police resources if not operated in an appropriate manor. But THE LA QUINTA CLUB will be a cut above the normal dance nightclub. By pursuing an upscale patron base, the City of La Quinta could be convinced that these problems will be minimized. And once the club is established, all of the cities will have a "wait and see" approach to approving other clubs. This could be a form of built -in protection. SITE LOCATION The site location currently in escrow is centrally located to the very strong hotel and year -round resident growth. It is already zoned commercial and because of that, carries a high purchase price. But along with that, comes a relatively easier governmental approval process. In addition, the site has enough excess land to parcel off a saleable pad to attract a bank or other upscale, day use corporate entity. This would help drive home the upscale image the club is trying to convey, and allow for shared parking in the event the club expands its square footage in the future. And finally, this prospective site has not had any prior business operations associated with it so the image will be fresh. UNIQUE DESIGN FEATURES The design features explained in the "Description" section of this plan represent new thinking in terms of the industry. Light shows and video screens as primary entertainment are a thing of the past. Now visual boldness of the surroundings coupled with the ability to communicate without being in competition with the music, and yet, not feeling removed from the action are all part of what will make this vision a smashing success. PROFESSIONALISM IN OPERATIONS This area is an attribute that can really separate you from the existing or future competition. Through my experience in the industry I have learned that patrons will act in accordance with the way they are treated. And those people who desire to commit actions that are not consistent with the environment being offered (fighting, drug use, etc.) will take their actions to an establishment that offers such an atmosphere. THE LA QUINTA CLUB, through its dress codes, professional approach of its service staff, pricing policies and general ambiance will attract those who desire a fun night of socializing and dancing and detour those who are looking to reaffirm the security of their gender through the use of drugs, fighting, etc.. By offering a pleasant and genuinely friendly greeting to the patron prior to any service rendered, the charging of a premium price will go by the boards. A firm and committed response to any actions not considered consistent with club policy will convey a message, to the point of developing a reputation, that the club will not stand for-negligent indiscretions. These approaches will assure those that want to frequent a fun nightspot without the worry of any problems will be able to do so. After all, its reputation in the community will be extremely important as it relates to references to be given by the hotel concierges, etc.. PROMOTIONAL CONCEPT Aside from the standard newspaper and radio advertisement that will be needed to keep the word out so to speak, two other approaches will be pursued. sm The first is a strategy that is not new to the hospitality industry. Specific advertising circulars will be used that target the visitor business directly. These circulars are commonly found as part of the information package that hotels and condominium management groups supply to inform their guests where to go for evening entertainment. In addition, the concierges of the largest hotels will be offered complimentary entrance to the clubs, and from time to time may drink as guests of the establishment, so as to assure that hotel patrons are given first hand knowledge of the club operations. The other approach is a strategy that pursues "image ". Invitations may go out to notable Los Angeles and San Diego athletes and celebrities to lure their presence to the club. In addition, several of the most beautiful women in the valley (discovered through beauty contests, weight and aerobics centers, etc.) will be offered complimentary privileges to frequent and dance at the club. And finally, a seemingly discretionary approach to allowing patrons entry who are waiting outside the club may be implemented to convey a certain "selectivity" process. This could be used to encourage more formal or avant -garde attire be worn by the patrons, and generally enhance the overall image of the club itself. IMAGE OF THE STAFF This area could have been identified under either of two other success factors above, PROFESSIONALISM IN OPERATIONS and PROMOTIONAL CONCEPT, but is strong enough to stand on its own. Aside from the professional approach to service the staff will be required to maintain, as discussed above, their general appearance, comprised of physical features as well as dress attire, will be a drawing card by itself. The doormen will be dressed in formal attire, possibly tuxedos, which will set the image of the club at point of entry. The barservers and waitstaff will be dressed in uniforms that expose much of their physiques while not appearing to be anything but tasteful for the establishment. They will be required to be free of excess facial hairs, well groomed, in good physical condition, free of malodors and most importantly, sincerely amiable in nature. Generally, a strong, attractive presentation will be required. The dancers will start off their routines in costumes carrying some theme (example: the Wizzard of Oz characters) and over a period of several dance tunes will remove their costumes to end up in uniforms that may best be described as erotic sophistication. The dancers will be of both genders, dancing with each other in different configurations from time to time, but always elevated from the general patron population. The scene will not be one of a "strip" show and should not be construed as one here. But rather, it will be just a side event which adds to the general sophisticated ambiance of the club itself.- WE THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA MARKETING CONCEPT The marketing concept for this project is a thoroughly thought out plan that incorporates stategies to both draw business in, then keep it coming back. It is summarized in the following sectional discussion: A. TARGET MARGET GROUPS B. MARKETING TECHNIQUES TARGET GROUPS C. MARKETING TECHNIQUES RETURNING TARGET MARKET GROUPS USED TO DRAW IN THE IDENTIFIED USED TO KEEP THE TARGETED GROUPS The target market groups are listed in order of importance as follows: 1. HOTEL BUSINESS PATRONS - 21 & UP 2. HOTEL VACATIONING PATRONS - 25 & UP 3. "2ND HOME" CONDOMINIUM OWNERS - 27 & UP 4. YOUNG PROFESSIONAL YEAR -ROUND RESIDENTS - 27 & UP 5. VACATIONERS RENTING IN CONDOMINIUMS - 27 & UP 6. SKILLED TRADE YEAR -ROUND RESIDENTS - 27 & UP 7. OTHER YEAR -ROUND RESIDENTS - 21 TO 26 The marketing concept assumes that the hotel business patron will be an experienced traveler, have the most disposable income, be in a position to, and desire to, frequent the club regardless of the night of the week, and have the lowest risk of causing problems. It further assumes that the business traveler is generally on better behavior than they would be in their home environment as they are representing their company during their travels. And because of this, the desired age group is expanded to include those younger than may be desired in some of the latter categories. With this thinking in mind, it is believed that as you move towards the end of the list of target groups, you run a greater risk that the element patronizing the club will establish an atmosphere that is not consistent with a "sophisticated nightclub" concept. During the "in" and "shoulder" seasons, the club could sustain the lion's share of its business from categories 1 - 4, a very desirable patron base. However, during the "off" season, in order to operate at profitable levels, the latter groups must be pursued. But because of the tremendous divorce that takes place between the population base in the "off" season with those of the other seasons, this business plan does not consider the approach to operations in in any way detrimental to the reputation the cli "in" and "shoulder" seasons. Said another way, personalities, one in the "off" season, and one which would have mutually exclusive existences. the "off" season to be nb must convey in the the club can have two in the other seasons, MARKETING TECHNIQUES USED TO DRAW IN THE IDENTIFIED TARGET GROUPS Marketing techniques used to draw in the identified target groups are summarized as follows: 1. SELECTION OF SITE LOCATION 2. MEDIA ADVERTISEMENTS 3. PROMOTIONAL EXPENSES 4. PUBLIC RELATIONS The selection of the site is critical to the success of this project. The cities are very sensitive to approving a project of this nature so the location would have to meet many smell tests. Aside from the normal strategy to locate the club in the center of the market population base, zoning ordinances, city council demeanor, infrastructure access, local resident opposition and economics will play roles in the approval process. Planned media advertisement covers radio, newspapers, billboards, specific target marketing circulars and the possibility of local cable television stations and other approaches. A detailed plan of these expenses can be found in the next TAB section tittled "SPECIFIC PLAN FOR PROMOTION & ENTERTAINMENT ". A note here regarding radio exposure that is not discussed in that section. On certain occassions it would be appropriate to invite disc jockys from the local dance rock radio stations to "DJ" the evening at THE LA QUINTA CLUB. Assuming THE LA QUINTA CLUB is the hot club to be at in the valley, it works as a promotional attribute for both parties, and you forego the expense you would otherwise have to absorb for radio time. Promotional expenses are also discussed in some detail in the following TAB section. Public relations can run anywhere from charitable and political contributions to sponsoring a childrens baseball or football team, getting involved in community leadership, social clubs, speaking groups, etc., or contacting city leaders on a regular basis to monitor local sentiment and be able to react where appropriate: Social - responsibility is a huge part of local business success, and to the extent that THE LA QUINTA CLUB could take a leadership role in improving conditions of the community (by spear heading school fund raisers, recycling drives, etc.) it would run little risk of public opposition and in fact create free, positive publicity and exposure. -10- MARKETING TECHNIQUES USED TO KEEP THE TARGETED GROUPS RETURNING Marketing techniques used to keep the targeted groups returning are summarized as follows: 1. 2. 3. 4. 5. 6. 7. MEDIA EXPOSURE PROMOTIONAL EXPENSES PUBLIC RELATIONS INTERIOR DESIGN AND SPECIALTY FEATURES OPERATING POLICIES PRICING POLICIES SPECIAL SERVICES OFFERED Categories 1 - 5 have been discussed in detail in many of the other sections of this business plan so I will spare redundant discussion here. The stategy on pricing policies is consistent with the two personality image discussed in the "TARGET MARKET GROUPS" section above. The entry and drink prices will be higher than the competitors' in the "in" and "shoulder" seasons so as to help screen out a less desirable patron element and to establish a status orientation with regards to its reputation in relationship to its competitor's. In the "off" season however, the pricing will equal that of the other clubs in the valley as the year -round resident is the only market that exists during this period. By not charging greater fees, and by being the newest, hottest club around, the club should do very well in terms of drawing off the competition. Some of the special services offered will include Valet Service, Coat & Hat Check Service, Call a Taxi Service, Walk You To Your Car At The End Of The Night If You Didn't Valet Service, and most importantly, a Shuttle Bus Service to and from the key hotels and resort communities. This will not only attract business that otherwise might not come, but may help get the hotel and other hospitality management groups behind the project during the approval process. On a final note, the marketing concept here does not pretend to be all inclusive, but rather just the preliminary approach. If it is determined necessary in the future to change the thinking on who the club should target, a whole new thinking will kick into gear. -11- THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA SPECIFIC PLAN FOR PROMOTION & ENTERTAINMENT Reflected in the "Advertising" category of the financial proformas pis a seasonal monthly provision for promotion and entertainment as follows: IN SEASON $20,000 SHOULDER SEASON $12,000 OFF SEASON $60,000 A typical "in season" monthly advertising campaign would be summarized as follows: HOTEL ADVERTISING AND CONDOMINIUM PROPERTY MANAGEMENT BROCHURES RADIO ADVERTISEMENT NEWSPAPER ADVERTISEMENT BILLBOARD ADVERTISEMENT MISCELLANEOUS PROMOTION & ENTERTAINMENT TOTAL MONTHLY ADVERTISING HOTEL ADVERTISING AND CONDOMINIUM PROPERTY MANAGEMENT BROCHURES A full page ad would be taken in the Palm Springs which is published monthly and circulated for free monthly Palm Springs Life magazine. In addition, of this guide is bound and placed in each room of their guest's convenience. The guide informs the "places to go" are for dining, dancing, etc. $3,500 5,000 5,000 4,000 2,500 $20,000 $3,500 Life - Desert Guide by insertion into the an annual publishing the major hotels for reader where the Similarly to The Desert Guide, property management groups in the valley use a guide called "Room Service" which is a well known advertiser primarily for restaurants and nightclubs to get the word out to those staying in resort condominium arrangements. A full page ad would be placed in this circular as well. -12- RADIO ADVERTISEMENTS SPOTS / RATE/ RATE/ WEEKDAY DAY SPOT DAY ----------- - - - - -- - - - - - -- - - - - - -- - - - - - -- SUNDAY- WEDNESDAY 3 $18 $54 THURSDAY- SATURDAY 6 $20 $120 ONE WEEK TOTAL FOR ONE RADIO STATION MONTHLY CONVERSION FACTOR MONTHLY COST FOR ONE RADIO STATION NUMBER OF RADIO STATIONS TO ADVERTISE ON TOTAL MONTHLY RADIO ADVERTISING COSTS $5,000 # OF DAYS TOTAL - - - - - -- - - - - - -- 4 $216 3 $360 $576 4.33 $2,494 2 $4,988 There are two main radio stations in the Coachella Valley that would be appropriate to advertise the nightclub in, KDES and KCMJ. Both are dance rock stations. The rates used were quoted from the KDES marketing department. . NEWSPAPER ADVERTISEMENTS AD RATE/ # OF WEEKDAY SIZE AD DAYS TOTAL ----------- - - - - -- - - - - - -- - - - - - -- - - - - - -- - - - - - -- THURSDAY- SATURDAY 1/8 OF $385 3 $1,155 A PAGE MONTHLY CONVERSION FACTOR 4.33 TOTAL MONTHLY NEWSPAPER ADVERTISING COSTS $5,001 $5,000 The rate quoted is from The Desert Sun Newspaper marketing department. BILLBOARD ADVERTISEMENTS $4,000 As per the Naegle Billboard Advertising company, this provision would cover the monthly cost of billboard advertisement as follows: ONE BILLBOARD ON INTERSTATE 10 - EASTBOUND BETWEEN SAN BERNADINO AND PALM DESERT $2,250 ONE BILLBOARD ON BOB HOPE DR. NEAR RAMON RD. IN RANCHO MIRAGE $1,750 -13- These advertisements-would be aimed at the vacationer who commonly drives in from Los Angeles and Orange Counties and the year -round resident who lives just north of the Southern Valley cities. MISCELLANEOUS $2,500 This provision would cover any other promotional activity that may be pursued in the course of the month which may include: - COMPLIMENTARY DRINKS AND ENTRY FEES FOR HOTEL CONCIERGES AND OTHER IMPORTANT VISITORS - POLITICAL AND LOCAL CHARITABLE CONTRIBUTIONS - TELEVISION SPOTS ON LOCAL CABLE CHANNELS - OTHER ADVERTISING CIRCULARS THAT SPECIFICALLY TARGET THE MARKET SEGMENT WE WANT TO ATTRACT We believe this advertising program is far more elaborate than what is currently used by competitors and will perform as another indicator to the public that THE LA QUINTA CLUB is head and shoulders above the competition. As a final note, in the off season, radio and newspaper spots would be decreased in number and size, and the billboard advertisement would go away all together. The year -round resident would not require such exposure to be aware of the nightclub's existence. -14- THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA POTENTIAL PROBLEMS AND RISKS The following are potential problems and risks that could occur in the development and opertations of THE LA QUINTA CLUB: DEVELOPMENT 1. GOVERNMENTAL APPROVALS AND CONSTRUCTION DELAYS COULD CAUSE A DELAY IN THE GRAND OPENING 2. AN OPPOSITION CAMPAIGN COULD BE MOUNTED BY EITHER A MINORITY CONSERVATIVE CITIZENS GROUP OR LOCAL BUSINESS COMPETITORS 3. CAPITAL REQUIREMENTS COULD RUN IN EXCESS OF BUDGET OPERATIONS 1. NEW COMPETITION APPEARS THAT IS TARGETING THE SAME MARKET 2. MARKET IS NOT AS STRONG AS ANTICIPATED 3. LITIGIOUS ACTIONS BROUGHT AGAINST THE CLUB FOR ACCIDENTS THAT INVOLVED PATRONS OF THE CLUB 4. BARSERVERS STEALING FROM THE CLUB DEVELOPMENT The development and construction schedule currently calls for the grand opening of the club to occur in September 1991. The critical opening date to assure a strong working capital fund to carry the club through the off season is March 1, 1992. That gives us a five month cushion built into the current schedule for delays arising from slowed governmental approvals or unanticipated construction problems. Where an establishment such as this one is concerned, even the smallest opposition voice is given a good forum in the city council meetings. Minority conservative citizen groups and proprietors of local clubs that offer some type of late night entertainment are the two groups I am most concerned with. It will be important to try and mount a support group comprised of local hotel and property management businesses to offset any such opposition. That will help bolster the opinion that the southern valley is in dire need of late night entertainment such as this if it is to continue to entice large scale convention business and tourist /vacation activity. As discussed in the "MARKETING CONCEPT" section of this plan, it will also be critical to be the first club to approach the city council for approval so as not to run the risk of someone else doing it wrong and leaving a bad taste in the mouths of the council members. -15- Finally, as in all investment projects, especially construction related, there is a fear that the capital raised, based on original budget assumptions, is not sufficient to complete the project once it is underway. It is absolutely critical that this does not occur so appropriate safeguards will be built into the process by which investor funds are released. Critical events will need to take place before funds earmarked for those events are maid available. In addition, in the design phase of the project, architects will be given specific cost criteria to design to, and construction contracts will be negotiated to meet that criteria. There is a very clear understanding that the project cannot be underfunded, and accordingly, the budget will be sufficient to accomplish our objective. OPERATIONS One of the reasons this concept has as much grandeur as it does is that the magnitude of its success may defray any thoughts by potential competitors of going into the business near by. In addition, this business plan contemplates selling the club at its peak operational point and not waiting around for competition to enter the picture. In the event that another club is built on the scale of THE LA QUINTA CLUB, statistics will bear out that there is enough room for both to exist profitably. The tremendous hotel and resort community growth as well as the year -round resident base is substantial enough right now to support two ventures. That is why I consider this far less risky than building this project in an already stable metropolitan area that has several clubs to compete with. One of the safeguards in this plan will be to have an independent accounting firm, probably Pannel, Kerr and Foster, who specializes in "hospitality acconting" and market studies related to the industry, perform a Market Study and a Compilation and Review of the business plan to give comfort to the equity and debt investors that this project has legs. Assuming this is performed, and on the basis of the report, the club gets built, there are still no guarantees that the market will come. If they do not several options will exist: 1. REVISE TARGET MARKET AND CHANGE MARKETING TECHNIQUES ACCORDINGLY 2. CONVERT THE BUILDING TO BE USED AS A RETAIL, COMMERCIAL, OR OFFICE CENTER THEN LEASE OR SELL THE SPACE 3. LEASE THE BUILDING IN AN "AS IS" STATE TO A PARTY WHO BELIEVES THEY CAN OPERATE THE CLUB MORE PROFITABLY 4. SELL THE CLUB AND RECOUP THE ORIGINAL INVESTMENT OR CUT THE LOSSES AS THE CASE MAY BE It is important to point out here that the of already commercially zoned property in will allow for the most flexibility in the needed, and for that matter, will make the the decision is made to sell the club. -16- plan calls for the purchase a prime growth area. This event that changes are property more desirable when Litigious action against the club is probably inevitable either from a victim who was involved in a car accident with a patron just coming from THE LA QUINTA CLUB or from a patron who might have fallen from one of the slightly elevated dance areas (do not get this confused with the highly elevated dance pedestals that the professional dancers will be using). As already discussed with attorneys,' this is why insurance exists and it should not preclude the development of such a business. Having worked in danceclubs, behind the bar, for some eight years during and after college, I am fully aware of the prospects of some barservers operating in a fashion not consistent with the goals of the club. This can run from the unauthorized giving of complimentary drinks for the purposes of increasing their tips to stealing from the register by not ringing up the sale after the cash has been collected. In addition, collusion can exist between the waitress and barserver so as to make the thefts more difficult to detect. There are very proficient ways to identify this activity shortly after it begins and the appropriate handling of the problem could set an example for those contemplating doing the same. This should not be viewed as a threat to successful operations and can be discussed in more detail as the desire arises. -17- THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA SCHEDULE OF EVENTS DATE ITEM --------- - - - - -- ----------------------------------- OCTOBER 1990 OBTAIN EQUITY COMMITMENTS RETAIN PROPERTY SITE - COMMENCE APPROVAL PROCESS ENGAGE A DESIGN GROUP FOR CONCEPTUAL RENDERINGS AND CONSTRUCTION DOCUMENTS PRELIMINARY DESIGN DISCUSSION WITH LIGHT & SOUND SYSTEM TRADES NOVEMBER 1990 CLOSE ESCROW ON PROPERTY SITE REVIEW INITIAL DESIGN DRAWINGS AND CONCEPTUAL RENDERINGS COMMENCE LIGHT & SOUND SYSTEM DESIGN DECEMBER 1990 DESIGN DRAWINGS & RENDERINGS COMPLETE REVIEW PRELIMINARY CONSTRUCTION DRAWINGS REVIEW PRELIMINARY LIGHT & SOUND SYSTEM DESIGN DRAWINGS INITIATE BID PROCESS WITH GENERAL CONTRACTORS BASED ON PRELIMINARY CONSTRUCTION DRAWINGS JANUARY 1991 REVIEW SECOND DRAFT OF CONSTRUCTION DRAWINGS LIGHT & SOUND SYSTEM DESIGNS COMPLETE INCORPORATE LIGHT & SOUND DESIGNS INTO FINAL CONSTRUCTION DRAWINGS CONSTRUCTION DRAWINGS COMPLETE INTERVIEW GENERAL CONTRACTORS - NEGOTIATE A CONSTRUCTION AGREEMENT FEBRUARY 1991 RECORD LOAN DOCUMENTS _ ENGAGE A GENERAL CONTRACTOR OBTAIN FINAL GOVERNMENTAL APPROVALS PULL CONSTRUCTION PERMITS COMMENCE CONSTRUCTION AUGUST 1991 COMPLETE CONSTRUCTION SEPTEMBER 1991 GRAND OPENING PARTY -18- Zo Fr L A)asu+pinlG S4 r'9 A CPC � I On1E A�RL PAS Fog R8'SAC.E I N �QktfEQAaCy TC A QAA1K cR OnILk CoRPDQAT E EAJrlry I I � o S N K j�l A 0 -0 70 ti r- L s 1 v r all 2 a� � o a n THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA CAPITAL REQUIREMENTS BUDGET LAND $1,344,000 RECOUPMENT FROM PAD SALE (610,000) SITE IMPROVEMENTS 400,000 EXTERIOR FLATWORR & LANDSCAPING 100,000 DESIGN FEES 75,000 PERMITS /FEES 50,000 CONSTRUCTION COSTS 350,000 INTERIOR IMPROVEMENTS 875,000 LIGHT & SOUND SYSTEMS 350,000 FURNITURE & EQUIPMENT 210,000 INTEREST RESERVE ON LOAN FUNDS 225,000 FINANCING FEES 260,000 LIQUOR LICENSE 45,000 GRAND OPENING PROMOTION 30,000 GENERAL &_ADMINISTRATIVE 165,000 OPERATING CAPITAL 26,000 TOTAL CAPITAL REQUIREMENTS $3,895,000 -20- THE LA.-QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA CAPITAL REQUIREMENTS BUDGET - ASSUMPTIONS Riverside County /The City of La Quinta Parcel # 617 - 131 -001 is currently in escrow. It is a 4.40 acre site on the southeast corner of Adams St. and Hwy 111. At this time, the plan will be to segregate a one acre "corner" pad to be sold to a banking institution or some other day use corporate office group. SITE IMPROVEMENTS --------------- - - -- Water and electrical are already present at site. Sewer would need to be brought in from 47th avenue at an apporximate cost of $55,000. Parking lot and entry access construction is estimated at a cost of $2.00 per square foot covering one and one -half acres. Hwy 111 and Adams St. improvement commitments are estimated at $200,000. EXTERIOR FLATWORR & LANDSCAPING The 50ft setback fronting Hwy 111 will be landscaped at a cost of $2.50 per square foot and the 20ft setback fronting Adams St. will be landscaped at a cost of $3.50 per square foot. An additional amount has been provided for flatwork at the building entry. DESIGN FEES Design fees are projected at 6.0% of construction and interior improvement costs. CONSTRUCTION COSTS This analysis assumes that the shell structure will be stick frame with a stucco exterior and a smoked glass wall fronting the street, which is in keeping with the desert image, and imparticular, the southwest design which is so popular to the region. The building will be designed for original construction to be 7,000 square feet at a cost of $50.00 per square foot, with the ability to be expanded upon need. INTERIOR IMPROVEMENTS Interior improvements will cover flooring, including a spring loaded wood dance floor with elevated areas of color lighted glass block, a one -way mirror wall separating the main dance arena from a private lounge, the main and ancillary bars, the elevated disc jockey and -21- professional dance stages, restrooms, storage and office space separations, all electrical, plumbing, HVAC, insulation and finish drywall. These improvements will be designed at a total cost of $125.00 per square foot. LIGHT & SOUND SYSTEMS Per estimates received from Pro Sound & Stage Lighting Co. out of Orange County, a state -of- the -art sound & light system would not run more than $250,000. An additional $100,000 has been added for that extra level of standard that THE LA QUINTA CLUB will achieve. FURNITURE & EQUIPMENT Minimal seating will be available around the perimeters of the main bar area and the dance floor, mostly accomplished through the use of built -in "booth" seating along walls and in corner areas. A standing bar to rest drinks on, some tables and chairs, bar stools and bar equipment will represent the remaining furniture and equipment required outside of the private lounge. In the private lounge, a sunken bar will run the length of a one -way mirrored wall which will allow the patrons to view the dance floor while conversing over cocktails. They will be seated in booths designed in a stadium configuration (see floor plan exhibit). They will also have their own restrooms and minimal hor d'oeuvres will be available. Cocktails will be $.25 to $.50 more expensive in this lounge. A provision of $30.00 per square foot will cover these needs. INTEREST RESERVE ON LOAN FUNDS This provision will cover the cost to be accomplished in two phases) for one interest draw against the outstanding completion of the project. FINANCING FEES carry the land loan (funding to year and provides for an construction loan balance until --------------- - This provision is based on negotiated formulas for raised capital. If an alternative funding source is used (currently under consideration) there would be no upfront financing fees. LIQUOR LICENSE This analysis assumes the purchase of a "TYPE 48" liquor license which will permit the sale of alcoholic beverages without the requirement to serve food. These licenses are no longer issued directly from the State of California and accordingly, are required to be purchased on the open market. Currently, I am negotiatiating the purchase of a TYPE 48 license for $38,000. -22- GRAND OPENING PROMOTION A provision has been established for an advertising blitz to occur shortly before the grand opening as well as for various promotional give aways at the event. A marketing strategy will be formalized through the use of an advertising agency by July, 1991. GENERAL & ADMINISTRATIVE ------------------=- - - - - -- The construction period G &A is calculated as follows: Developer /Operator Fee (8/90 - 8/91) $65,000 Property Taxes (12/90 & 4/91) 17,000 Legal Fees (Partnership SEC filing) 20,000 Miscellaneous monthly costs (8/90 - 8/91) 390,000 Reimbursement of expenses incurred prior to incorporation - includes the purchase of a business computer system 13,000 Land appraisal, soils report & archeological study 11,000 Total $165,000 -23- THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA DEVELOPER /OPERATOR - BACKGROUND If you've read through this business plan you can see that I understand what is involved in taking a project from conception to operation. For the past six years I have worked for one of the largest developers of residential resort communities in California, the first three years spent as Controller of Country Club Operations, and the last three years as Manager of Forecasts & Budgets for its project development. This exposure has given me the necessary tools to successfully take an idea through each phase of development and into operations without needing to rely on third party input at any point in the process. My formal education, apprenticeship with public accounting and experience in the real estate development industry have left me with the confidence that there are no hurdles I cannot get over in the obtaining of financing, politicking the project through the approval process, properly planning, budgeting, negotiating, then overseeing the construction effort that will be required, and finally, establishing and controlling the accounting aspects of the project as they relate to construction development and operations. My eight years in the nightclub industry as well as my position as Controller of Country Club Operations for Sunrise Company qualify me as an individual who will understand how to identify the key igredients that atract patronage while simultaneously minimizing the potentially dangerous operational aspects of the business. And finally, I would like to comment on my commitment to this project. At 35 years of age, married with two young children, I have the level headedness and conservative philosophy of an adult businessman. But because of the very real prospects of this venture, I have the enthusiasm and energy level of an adolescent that knows no boundries. I have left a very secure career path and am prepared to invest 100% of the equity I have aquired to this point in my life because I am so sure that this project is a winner. The action taken-by me so far was -not based on a hunch, but rather was concluded on after conducting studies, engaging in inquiring discussions with notable experts in the industry, and finally, in witnessing the growth of the demand for this product without seeing the supply side keep up. The product, the timing and the individual set fruition form a perfect puzzle. I am committed forward to your participation in making it the -24- to bring this thing to to this project and look success it will be. THE LA QUINTA CLUB A DANCE NIGHTCLUB LA QUINTA, CALIFORNIA DEVELOPER /OPERATOR J. PAUL SMITH TELEPHONE - WORK: (619) 568 - 0879 PO BOX 13278 HOME: (619) 773 - 3593 PALM DESERT, CA 92255 BORN: JANUARY 13, 1955 KALAMAZOO, MICHIGAN PROFESSIONAL CREDITS: CERTIFIED PUBLIC ACCOUNTANT STATE OF NEW YORK - 1982 EDUCATION: BOSTON UNIVERSITY BOSTON, MASSACHUSETTS GRADUATED MAY 1980 BACHELORS OF SCIENCE BUSINESS ADMINISTRATION CONCENTRATION: ACCOUNTING PROFESSIONAL WORK EXPERIENCE: SUNRISE COMPANY - A REAL ESTATE DEVELOPMENT COMPANY ROCKWELL INTERNATIONAL DELOITTE, HASKINS & SELLS MANAGER OF FORECASTS /BUDGETS 1987 - 1990 CONTROLLER OF COUNTRY CLUB OPERATIONS 1984 - 1987 FINANCIAL ADMINISTRATOR 1983 - 1984 PUBLIC ACCOUNTANT 1980 - 1982 While attending college and thereafter, I worked as a bartendar in the following establishments: J. C. HILLARY'S RESTAURANT AND NIGHTCLUB BOSTON, MA 1976 - 1978 LILLY -'S OUTDOOR CAFE _BOSTON, MA _ 1978 - 1980 _ BROTHER'S FOUR DANCE CLUB CAPE COD, MA 1977 (SUMMER JOB ONLY) DETROITS ROCK CLUB RYE, NY 1980 - 1981 (WEEKENDS) 21 NORTH DANCE CLUB RYE, NY 1981 - 1982 (WEEKENDS) -25- ro O T c 3TO 4 Y3A s C v� poor awv mwn m.w. O � no nmo� mo., wne Oi 0 c _L ri F C E -A noif6V913 tzO dluoZ noitsve13 J29W dhoti c I �.y /� ��\� �r/�i� ° \� � �i ���, )= mod•/ � \�� � e J - C) 0 I S i r ii 'tc �C fj ®AITU99U a6I998LO /614 I6UIg93110D BUD TNJIA 13MAG ATV#V Al ,.... r..,..... ...� .,. ...rr,,...,...�„ -. >r.....rv.�rM._.„ : � ...... .,......... _.... r ...rw.,,...,.: �.�-�u Mir ..:,.... �wnvn.. �...... ..... �<+,. :,e.e�........- .a.u►.,...aw...a r. . ..�.� ..... ,J - - -._. � F t .;� Continental Lawyers Title Company Subsidiary of LawyersTide Insurance Corporation Consider us first, because we are. uOiIE .IOdig aaumnsuja tls�a�cn"� jo lueipisgnS Auaduuo:) al3l jL vaAmej ja3uaupuo:) v, d I 4 Continental Lawyers Title Company Subsidiary of la,wyersTide Insurance Corporation OFFICES THROUGHOUT CALIFORNIA TO SERVE YOUR TITLE NEEDS LOS ANGELES COUNTY ORANGE COUNTY RIVERSIDE COUNTY SACRAMENTO COUNTY SAN BERNARDINO COUNTY SAN DIEGO COUNTY SAN FRANCISCO COUNTY SANTA BARBARA COUNTY SANTA CLARAIALAMEDA/ SAN MATEO COUNTIES VENTURA COUNTY 60 Universal City Plaza, Universal City, CA 91608 (818) 760 -2700 1015 North Main St., Santa Ana, CA 92701 (714) 835 -5575 1605 Spruce Street, Riverside, CA 92507 (714) 784 -2120 1111 Howe Ave., Suite 450, Sacramento, CA 95825 (916) 929 -8282 1998 North Arrowhead Ave., San Bernardino, CA 92406 (714) 883 -8981 4542 Ruffner St., San Diego, CA 92111 (619) 278 -4171 1 California St., Suite 2200, San Francisco, CA 94111 (415) 951 -2000 200 E. Carrillo St., Santa Barbara, CA 93101 (805) 965 -7091 2150 North First Street, San Jose, CA 95131 (408) 435 -8088 (800) 35 TITLE (415 AREA CODE ONLY) 751 Daily Dr., Suite 100, Camarillo, CA 93010 (805) 484 -2701 TRI -01 (Rev. 10/89) : A8 Alleloads3 paaedaad 14� { d y KIRSTEN DEUEL CUSTOMER SERVICE SUPERVISOR CWfdnwtft&n Land Subsidiary of Lauryerss[Itleinsurance CMoratlon 1 605 SPRUCE STREET / RIVERSIDE, CA 91 8� -821 6462 (714) 784-2120 AT 161990 fORESiTE ESUM INC. C O N T I N E N T A L L A W Y E R S T I T L E C O M P A N Y A 9jolly Owned Subsidiary of Lawyers Title Insurance Corporation 1605 Spruce Street, Riverside, California 92507 Telephone (714) 784 -2120 FUiRESITE ESCROW 73710 EL PASBD, SUITE 3 PALM DESERT, CA. Attention: MA GE Your No.. TVONEN' Our No.: 03- 121876 -02 Dated as of September 27, 1990 at 7:30 a.m. IN RESPONSE TO THE ABOVE REIERIIa"D APPLICATION FUR A POLICY OF TITLE INSURANCE, •C •• i• r. .� k.T.T- _ hereby reports that it is prepared to issue, or cause to be issued as of the date hereof, a Lawyers Title Insurance Corporation Policy or Policies of Title Insurance describing the land and the Estate or Interest therein here -after set forth,-insuring against loss which may be sustained by reason of any defect, lien or en roe not shown or referred to as an RKception in Schedule B or not excluded from coverage pursuant to the printed Schedules, Conditions and Stipulations of said forms. The printed Exceptions and Ewclusions from the coverage of said Policy or Policies are set forth in the attached cover sheet. Copies of the Policy forms should be read. They are available from the office which issued this report. THIS REPORT, (AND ANY SUPPL04MS OR ) IS ISSUED SOLELY FOR THE PURPOSE OF FACILITATING THE ISSUANCE OF A POLICY OF TITLE INSURANCE AND NO LIABILITY IS ASSUMED HERESY. IF IT IS DESIRED THAT LIABILITY BE ASSUMED PRIOR TO THE ISS[WJCE OF A POLICY OF TITLE INSURANCE, A BINDER OR CCMTII24D,4T S iOUID BE RE2LEST D. The form of Policy of Title Insurance onnteplated by this report is 1. California Land Title Association Standard Coverage Policy - 1988 (X) 2. American Land Title Association Loan Policy (10- 21 -87) ( ) 3. American Land Title Association Residential Title Insurance Policy (6 -1 -87) ( ) 4. American Land Title Association Owner's Policy (10- 21 -87) ( ) Title Officer, KRIS SMITH `_@.iy1- / to' 11 1,1111111:1111 18-7a • _•• A FEE L O R NO.: 03- 121876 -02 Title to said estate or interest at the date hereof is vested in: CATHERINE JUVONEN, a married woman as her sole and separate property The land referred to in this report is situated in the State of California, County of Riverside, and is described as follows: All that portion of the Northwest quarter of the Southwest quarter and of the Southwest quarter of the Northwest quarter of Section 29, Township 5 South, Range 7 East, San Bernardino Ease and Meridian, as shown by United States Goven nt Survey, particularly described as follows: Beginning at the West quarter corner of said Section 29; Thence Southerly along the Westerly line thereof, 200 feet; Thence Easterly and parallel with the North line of said Northwest quarter of Southwest quarter, 445.12 feet; Thence Northerly and parallel with the Westerly line of said Section to the Southerly line of the State Highway, conveyed to the State of California by Deed recorded May 3, 1937 in Book 322 Page 218 of Official Records; T her oe- Nortlsqesterly along the Southerly line of said Highway to the Westerly line of said Section; Thence Southerly along said Westerly line to the point of beginning; Ming therefrom an easement for .road purposes over the West 30 feet thereof; Also Excepting therefrom a right of way of lawful width for any and all other existing and lawfully established County Records. Also Excepting therefrom that portion conveyed to the State of California in Deed recorded October 27, 1967 as Instrument No. 94672. aSaid land is located in the City of La Quinta. ORDER NO.: 03- 121876 -02 FIJI y.14 .t Q1�! "� '' •_►I CALIFORNIA INSURANCE OOiDE SEOTICN 12413.1 WHICH WAS ENACTED BY CHAFI'ER 598 OF THE LAWS OF 1989 (A.B.512) EFFECTIVE XMFM 1, 1990, REQJIATFS THE DISBURSU4Wr OF MC ROW FU MS BY TITLE MX TANIES. R1uxis received by this OomparYy via wire transfer may be disbursed upon receipt. Funds received by this Cmpany via cashier's check or teller's cif may be disbursed on the next business day after the day of deposit. If, escrow funds are disbursed to this Company other than by wire transfer or cashier's or teller's check, disbursement and /or closing may be delayed. Questions concerning deposit and disbursement of escrow and sub-escrow funds and recordings should be directed to your title or escrow officer. 1. The charge for a policy of title insurance, when issued through this title order, will be based on the basic (not short -term) title insurance rate. 2. If any of the vestees herein are now married, this Company will require that the spouses of said vestee join in the execution of any conveyance or encumbrance of said property. 3. We will require a statement of information from the parties named below in order to complete this report, based on the effect of documents, proceedings, liens, decrees, or other matters which do not specifically describe said land, but which, if any do exist, may affect the title or impose liens or encumbrances thereon. Par-ties: CATHERINE JUVONEN NOTE: The statement of information is necessary to complete the search and examination of title under this order. Any title search includes matters that are indexed by name only, and having a completed statement of information assists the Company in the elimination of certain matters which appear to involve the parties but in fact affect another party with the same or similar name. Be assured that the statement of information is essential and will be kept strictly confidential to this file. ORDER ND.: 03- 121876 -02 • a. u • a• ■• a �a � 4. It is our understanding that based on documents to come when recorded, title will vest in: Please advise as to the correctness of the above: a) That we have the correct names and spelling; b) That we have the correct status; c) That there are no other or intervenirxi ( exchange) parties to this transaction who we have not considered. 5. We will require a statement of information from the parties named below in order to complete this report, based on the effect of documents, proceedings, liens, decrees, or other matters which do not specifically describe said land, but which, if any do exist, may affect the title or impose liens or erxxzbranoes thereon. Parties: BUYER NOTE: The statement of information is necessary to complete the search and examination of title under this order. Any title search includes matters that are indexed by name only, and having a completed statement of information assists the Company in the elimination of certain matters which appear to involve the parties but in fact affect another party with the same or similar Warne. Be assured that the statement of information is essential and will be kept strictly confidential to this file. 6. This Company is req uiri ng that the attached "Declaration" be completed by the owner of the Estate described or referred to in Schedule e A, immediately prior to the close of this transaction and returned to us for our approval. The purpose of the Declaration is to provide this Company with certain information that cannot necessarily be ascertained by making a physical insIxction of the lands. Please contact us in the event you require assistance in completing said Declaration 7. Wm: Should this transaction involve our Company with a funding in excess of $1,000,000.00 or more, we will require re said funds be wire transferred and that our pay -off department be contacted to make arrangements for same prior to closing. ORDER NO.: 03- 121876 -02 .. _. 8. Property taxes for the fiscal year 1989 - 1990 are PAID. For proration purposes the amounts are: 1st Installment: $183.01 2nd t: $183.01 Rion: NONE Land: $26,205.00 7mpr0vements: NONE Personal Property: NCNE Code Area: 020 -011 Assessment No.: 617- 131 -001 -4 .MER NO.: 03- 121876 -02 AT THE DATE MMF EXCEPTIONS TO COIVERAGE INAUMON 70 THE PRIMW7—Vf&—MTTTTW AND D O« . • . IN THE POLICY FURM a. r aD ON E FACE PAGE OF • REPORT WOULD • • 1. Property taxes, including any assessments collected with taxes, to be levied for the fiscal year 1990 - 1991, which are a lien not yet payable. 2- Supplemental or escaped assessments of property taxes, if any, made pursuant to Part 0.5, Chapter 3.5 or Part 2, Chapter 3, Articles 3 and 4, respectively, of the California Revenue and Taxation Code as a result of d x3es in ownership or new lion coaxing prior to date of policy. 3. The lien of supplemental taxes, if arty, assessed pursuant to the provisions of Chapter 3.5 (commencing with Section 75) of the Revenue and Taxation Code, of the State of California. 4. A Deed of Trust to secure an irklebtedness in the amount shown below, and any other obligations secured thereby Amount: $21,300.00 Dated: April 10, 1961 Trustor: C•atherene Juv nen, a married woman Trustee: Bank of America National Trust and Savings Association, a national banking association Beneficiary: Weston J. Naef and Kathleen Naef, husband and wife as joint tenants Recorded: April 19, . 1961 in Book 2891, Page 75 of Official Records To avoid delays at the time of closing, please submit the Original Note, Deed of Trust and the (properly executed) Request for Reconveyance, to this office, at least one week prior to the close of escrow. 5. Any variance or discrepancies in the boundaries of the herein described property as may be disclosed by Record of Survey filed in Boost 8, Page 14 of Records of Survey, Records of Riverside County, California. 6. An easement for the purpose &xxnz below arxi rights incidental thereto as set forth in a document Granted to: State of California Purpose: highway slope Recorded: October 27, 1967 as Instrument No. 94672 of Official Records Affects: a strip of land 15.00 feet in width, lying Southerly of, adjacent to, and contiguous with the Southerly line of Parcel 1 7. Any variance or discrepancies in the bo rx1aries of the herein described property as may be disclosed by Record of Survey filed in Book 9, Page 98 of Records of Survey, Records of Riverside County, California. ,.d� ND.: 03- 121876 -02 B. Matters which may be disclosed by an inspection or by a survey of said land that is satisfactory to this ComparYy, or by inquiry of the parties in possession thereof. NDTE: An inspection of said land has been ordered; upon its completion we will advise you or our findings. 9. The community interest of the spouse of the vestee named below. Vestee: Catherine Juvonen, a married woman as her sole and separate property Guardian Hank, ABA N0. 122040427 For: Continental Lawyers Title Acoomt No. 002- 703920 Ref: 03- 121876 -02 bj typed: 1 -12 -90 bj updated: 10 -1 -90 bj wed: 10 -12 -90 plats enclosed 15 -19 617 -13 0 M 04 co, ' •oo' TR.A. 010 -011, 007 -041 i S112 SEC. 29 T. 5S R. ZE ��° /S `op � � /SSess SS,vENT PUNPOSfS OwLY O ' 24 i 28 33 DA m A/S 7/91, B / /I, 91VS, /I /I J, /I/8J, 15117, 13113, JI 17, JJ 175 60'Aar. pi, mit STATE R/w /I- Rev• //i Ji691 /S9 aSS£SSOtYS MAP BK. 617 Ai.I3 R /YERS /DE CGY/NTY, GAL /F. MAY 1967 '10 617-07 r. C. A. 016 -002 020-002 S 112 SEA' 30 7.55 R. 7E .Vrkrs O OR OZO -003 7 7 £ ASSSSENr .>URPSES ONLY 020-024 O/6 -043 �•• P. N. 7f /Je, /PB /. o3 632.+t' /: � - -a _` \••'rc rr- fiv.1KJ0 �, J ViA /Q? `y` �4' CW EL •ft. >r. ,wr � (4 '(\ y PAR. / 5 cnec iQ- p �� rRA e10 °era ©/3.10Ac.+ , P02 N /4.80AC.N1. } I OZO -002 a7t.,N 1 J O� • (f1 h q rr :.rJO ,a..ee' / q $ 84 y+ z+crz• ,,i 400' �� 5 X11 �27P 7c I car tee` 1 e ` �� F u zee / bb = rr1 /Q/)16 Yt EX. i 1 (4L 6/1 /.65Ac.r;y'CP 14 'o° ;r ' -'..+ 's; V� a'° .d ;,'_• �" 4zsJte� I vww /IS I 1 PAR.2 I a r 1f� cst 2686ACt m � e +�•': ? � � x zJeee; :y <- a'� � , I t! •9 d ^.� 0 42.80 AC.Nt. �; I� /r'c.vti `: ~ii s'%' c4A'r U.r£I s7, J b ti e I 1 qtr£ I cYd M. I.v£i..o. ^ I i /so i Jo. n ' +1 <j '' j m fH7Yd4 O 126/7? P.O.79 � u teJ ll � a `I I 21.074c, 80 � I ,ue�e � a � •• I I 26 40.89Ac+ Q s 79 ` a, er- : a• - — L----- - - - - -- J! 32 ZAr£ I OLO I t /751 ,z ,J P. M. 79158 -59 Ponce/ Mop 15772 70 J17eIO,J ,6, ,7 M.B. 214169 -82 rroc! No. 24230 j e /e01 J 1: -1J1 ZS I I IZL OAri:R /S 7/92, 914, 9/98, 23173, 40170, 4 1/3B 60' Rds. perinst ze ,N B. 40/8/- 83,.1/AP 62/ -F, G -L. 9. Per 52692 4159 <LSSESSOR'S .MAP SK 617 •-"3.07 I, re RIVERS /OE COUNTY, C4L /F. APRIL 1967 617-1,3 �I W 114 P- 400 TR .A. 020 -011, 007 -041 DATAR/S 7/92, 8114, 91!98,14143,14183,1511Z, 15113, 3417, 35173 STATE R/W / /- R /V - /// MAY 1967 z, S 112 SEC. 29, T. 5S, R. 7E 0 rN/S MAP /S FOR ASS£SS11£N7 PURPOSES ONLY I lIL 24 ASSESSOR'S MAP 8K. 617 P6.I3 RIVERSIDE COUNTY, CA11F. /, -; 400' �r .v r r, eo1 77 /: TR.A 020 -0// DATA: R/S 8114, 9198, 7192, /4/43, /5//2, 15113, 34/7 A/R. 41137 -39, 41155 -57, 50164-65, R/W //- R/V -///, CVCWD R/W MAY 1967 N 112 SEC. 29, T 5S, R. 7E 604 06 /3 THIS MAP IS FOR ASSESSMENT PURPOSES avu L /4 5,56!9 6/60 /C7 207/7 !/St , Q , /7 " I c /3 I of•e ASSES'SOR'S MAP BK. 6I,' PB.08 RIVERSIDE COUNTY, CAL /F. - 25-19-4 617-02 TR.A. 020 -011 020 -002 020 -009 N 112 SEC. 30, T 5S, R. 7E I�.� rA On. OR 1360166 J PP// 10G7 CONTINENTAL LAWYERS TITLE COMPANY PAGE 1 PREPARED FOR: REQUESTED 8Y: RV REP: ------^------------------------------------------------------------------------ APN: 617-080-002 SITUS: OWNER: DEL MONTE PROP (PT) LEGAL/ 6.15 AC M/L IN POR NW 1/4 OF SEC 29 T5 MAIL: 13911 ENTERPRISE DR;GARDEN GROVE CA 92643 USE: CY-VACANT COMMERCIAL PROPERTY ZONE: R34M ASD: $43,377 IMP: Y. SALE DATE: 03/00/87 SALE AMT: LOAN AMT: EXEMPT: N BLT| RMS:BD BTH TOT UNITS: LOTSQFT: 267894 SQFT: ------------------------------------------------------------------------------- APN: 617-080-018 SITUS: OWNER: DGD CALIF PROP (PT) LEGAL; 26.29 AC M/L IN POR NW 1/4 OF SEC 29 T MAILi P O BOX 1638/PALM DESERT CA 92261 USE: CY-VACANT COMMERCIAL PROPERTY ZONE: R34M ASD: $655,494 IMP: Y. SALE DATE: 02/00/84 SALE AMT/ LOAN AMT: EXEMPT: N BLT: RMS/BD BTH TOT UNITS/ LOTSQFT: 1145192 SQFTi ------^------------------------------------------------------------------------ APN: 617-08O-020 SITUS/ OWNER/ TROLL RAYMOND T (UM) LEGAL: 6.29 AC M/L IN POR NW 1/4 OF SEC 29 T5 MAIL/ 13911 ENTERPRISE DR NO B;GARDEN GROVE CA 92643 USE: CY-VACANT COMMERCIAL PROPERTY ZONE: R34M ASD: $490,860 IMP: Y. SALE DATE: 07/00/87 SALE AMT: $500,000 LOAN AMT: EXEMPT: N BLT: RMS:BD BTH TOT UNITS/ LOTSQFT: 273992 SQFT: =====_�=�_==�=== APN: 617-131-001 SITUS. OWNER: JUVONEN CATHERINE LEGAL: 4.40 AC M/L IN POR W 1/2 OF SEC 29 T5S MAIL: C/O W JUVONEN;76670 LARK LN/INDIAN WELLS CA 92260 USE: CY-VACANT COMMERCIAL PROPERTY ZONE: CPS ASD: $26,729 IMP/ Y. SALE DATE: 10100167 SALE AMT: LOAN AMT: EXEMPT: N BLT: RMS:BD BTH TOT UNITS: LOTSQFT: 191664 SQFT: APN: 617-131-011 SITUS/ OWNER/ NEWCO DEV [|O (CR) LEGAL/ 37.42 AC M/L IN POR SW 1/4 OF SEC 29 T MAIL: 10100 SANTA MONICA BLV 400;LOS ANGELES CA 90067 USE: YS-VACANT - MISC. IMPROVEMENT ZONE: R112M ASD: $139,822 IMP/ 1% SALE DATE: 09/00/88 SALE AMT: $66,O0OP LOAN AMT: EXEMPT: N BLT: ------------------------------------------------------------------------------- RMS:BD BTH TOT UNITS: LOTSQFT: 1630015 SQFT: APN/ 617-131-012 SITUS: 79375 HIWAY INDIO 92201 OWNER: HAMMER WILLIAM J LEGAL: 71.97 AC M/L IN POR SW 1/4 OF SEC 29 T MAIL: 79375 HIWAY;INDIO, CA 92201 USE: YS-VACANT - MISC. IMPROVEMENT ZONE: R112M ASD: $510,437 IMP: Y. SALE DATE: 12/04/90 SALE AMT: $40,0OOF LOAN AMTi EXEMPT: N BLT: RMS:BD BTH TOT UNITS: LOTSQFT: 3135013 SQFT: ------------------------------------------------------------------------------- APN: 617-070-014 SITUS/ OWNER: CVCWD (XX) LEGAL: 1.58 AC M/L IN POR SE 1/4 OF SEC 30 T5 MAIL: P O BOX 1058}COACHELLA CA 92236 USE: YY-VACANT LAND ZONE: R1 ASD: IMP: % MALE DATE: SALE AMT: LOAN AMT: EXEMPT: N BLT: ------------------------------------------------------------------------------- RMS:BD BTH TOT UNITS: LOTSQFT: 68824 SQFT: THE INFORMATION PROVIDED IS DEEMED RELIABLE, BUT IS NOT GUARANTEED COPYRIGHT TRW 1986 .. .. .. ... —5230 I''.1x . i'.. � .. .: .. .. 0 .. � � .� , ,� i'•;: ,•1 '�'` �:. `�! 1 JOB! 1 1' Y .:i• i;�, .I. K GOT 02 10 n Cc J .l.! n3ov?WA In 1: 00v 10 onjonK 011A. OWN 5E . — . .n 9 02113/91 CONTINENTAL LAWYERS TITLE COMPANY PAGE 2 PREPARED FOR: REQUESTED 8Y: RV ----------------------------------- REP: ---------------------------------------------- APN; 617-070-033 SITUS: OWNER: AG SPANOS CONST INC (CR) LEGAL: 10.17 AC IN LOT 285 MB 214/069 TR 2423 MAIL: 9449 FRIARS RD;SAN DIEGO CA 92108 USE: YY-VACANT LAND ASD: $677,996 IMP: Y. SALE DATE: SALE AMT: LOAN AMT: EXEMPT: N BLT: RMG:BD BTH TOT UNITSi LOTSQFT: 443005 SQFT:' ------------------------------------------------------------------------------- APN/ 617-070-034 SITUS: OWNER/ MADISON WEST PARTN LEGAL: 1.78 AC IN LOT 286 MB 2141069 TR 24230 MAI0 78-755 DARBY RD;INDIO, CA 92201 USE: YY-VACANT LAND ASD: $117,226 IMP: Y. SALE DATE: 12/21/90 SALE AMT: $375,0O0F LOAN AMT: EXEMPT! N BLT: RMG:BD BTH TOT UNITS: LOTSQFT/ 77536 SQFT| ----------.-------------------------------------------------------------------- APN: 617-070-037 SITUG: OWNER/ WILMA PACIFIC INC LEGALi 17.93 AC M/L IN LOTS I, J, K &-L MB 21 MAIL: 1301 DOVE ST STE 300;BEACH CA 92660 ' USE: YS-VACANT - MISC. IMPROVEMENT ASD: $1,039,940 IMP: % SALE DATE: 03/00/90 SALE AMT: $20,205,OOOP LOAN AMT: EXEMPT: N BLT: ------------------------------------------------------------------------------- RMS;BD BTH TOT UNITS/ LOTSQFT: 781030 SQFT: APN/ 617-020-007 SITUS/ OWNERi CARON JAMES J (FI) LEGAL: 7.53 AC M/L IN POR NE 1/4 OF SEC 30 T5 MAIL/ C/O THOMAS& O BOX 1461;FRESNO CA 93716 USE/ YY-VACANT LAND ZONE: R112M ASD: $46,408 IMP: Y. SALE DATE: 02/00/88 SALE AMT: LOAN AMT; EXEMPT: N BLT: ------------------------------------------------------------------------------- RMS:BD BTH TOT UNITS: LOTSQFT: 328006 SQFT/ APN: 617-020-009 SITUS: OWNER/ CARON JAMES J (FI) LEGAL: POR NE 1/4 OF SEC 30 T5S R7E FOR TOTAL MAIL: C/O THOMAS;P O BOX 1461;FRESNO CA 93716 USE: YY-VACANT LAND ZONE: R112M ASD/ $90'854 IMP: Y. SALE DATE: 02/00/88 SALE AMT: LOAN AMT: EXEMPT: N BLT: ------------------------------------------------------------------------------- RMS:BD BTH TOT UNITS: LOTSQFT/ 642945 SQFT: *SEARCH COMPLETE: 12 RECORDS READ, RETURNE01 12 THE INFORMATION PROVIDED IS DEEMED RELIABLE, BUT IS NOT GUARANTEED COPYRIGHT TRW 1986 no i' AM ' I r r: M' P t ti ... i.1:'1 1. 1.•, .i _ ,!': _ - .. 'e or.. . ''.ti .L AG ..:{.ji°; W. POWN L641 '.y � i t r• 1 t i ,'I 3AZ i, 03"! t. 1. �.: .. .I • ...,r ?,.! ,.., "1''t SIR i. , p' . ) ' 1; ''`p", q y ; 1. , i;' RIVERSIDE COUNTY PLANNING DEPARTMENT PROPERTY OWNERS R TIFICATION _ ,` c`ertify that on , 15�, the attached property owners list was prepared by our company, CONTINENTAL LAWYERS TITLE COMPANY, pursuant to the application requirements furnished by the Riverside County Planning Department. The said-list is a complete and true compilation of owners of the subject property and all other property owners within feet of the property involved in the application and is based upon the latest equalized assessment rolls. I further certify that the information filed.is true and correct to the best of my knowledge. I understand that incorrect or erroneous information maybe grounds for rejection or denial of the application. NAME: °-KIRSTEN ;DEU.EL TITLE / REGISTRATION: Customer Service ! SUPERVISOR -/ SPECIAL:' PROJECTS PHONE NUMBER: (714) 784 -2120 or (714) 781 -7000 Direct Line ADDRESS: 1605 Spruce St., Riverside, Ca. 92507 SIGNATU DATE �� ) -'q 1 CASE # — C CITY OF LA QUINTA PLANNING COMMISSION TILE OF PUBLIC HEARING NOTICE IS HEREBY GIVEN that the City of La Quinta Planning Commission will hold a PUBLIC HEARING on May 14, 1991, at 7:00 p.m. in the La Quinta City Hall Council Chambers, 78 -105 Calle Estado, on the following item: ITEM: PLOT PLAN 91 -457 (EA 91 -191) APPLICANT: J. PAUL SMITH LOCATION: SOUTHEAST CORNER OF HIGHWAY 111 & ADAMS STREET (EXTENDED) REQUEST: APPROVAL OF A PLOT PLAN APPLICATION TO ALLOW THE CONSTRUCTION AND OPERATION OF A 10,000 SQUARE FOOT DANCE NIGHTCLUB IN C -P -S (SCENIC HIGHWAY COMMERCIAL) ZONE ON A 4.5 ACRE SITE. LEGAL: PORTION OF THE NORTHWEST QUARTER OF THE SOUTHWEST QUARTER OF THE SOUTHWEST QUARTER OF THE NORTHWEST QUARTER OF SECTION 29, T5S, R7E, SBBM. The La Quinta Planning and Development Department has completed an environmental assessment on the plot plan. Based upon this assessment, the plot plan will not have a significant adverse effect on the environment; therefore, a Negative Declaration has been prepared. The La Quinta Planning Commission will consider recommendation for the adoption of the Negative Declaration along with the plot plan at the Hearing. Any person may submit written comments on the plot plan to the Planning and Development Department prior to the Hearing and /or may appear and be heard in support of or opposition to the adoption of the Negative Declaration and /or the plot plan application at the time of the Hearing. If you challenge the decision of this plot plan in court, you may be limited to raising only those issues that you or someone else raised either at the Public Hearing or in written correspondence delivered to the Planning and Development Department, at or prior to the Public Hearing. The plot plan file may be viewed by the public Monday through Friday from 8:00 a.m. until 5:00 p.m. at the Planning and Development Department, La Quinta City Hall, 78 -099 Calle Estado, La Quinta, California. -------------------------------------------------------------- -------------------------------------------------------------- DO NOT PRINT BELOW THIS LINE PUBLISH ONCE ON MAY 4, 1991 HNPC.013 /CS -1- CITY OF LA QUANTA PLANNING COMMISSION TICS OF PUBLIC HEARING NOTICE IS HEREBY GIVEN that the City of La Quinta Planning Commission will hold a PUBLIC HEARING on May 14, 1991, at 7:00 p.m. in the La Quinta City Hall Council Chambers, 78 -105 Calle Estado, on the following item: ITEM: PLOT PLAN 91 -457 (EA 91 -191) APPLICANT: J. PAUL SMITH LOCATION: SOUTHEAST CORNER OF HIGHWAY 111 & ADAMS STREET (EXTENDED) REQUEST: APPROVAL OF A PLOT PLAN APPLICATION TO ALLOW THE CONSTRUCTION AND OPERATION OF A 10,000 SQUARE FOOT DANCE NIGHTCLUB IN C -P -S (SCENIC HIGHWAY COMMERCIAL) ZONE ON A 4.5 ACRE SITE. LEGAL:. PORTION OF THE NORTHWEST QUARTER OF THE SOUTHWEST QUARTER OF THE SOUTHWEST QUARTER OF THE NORTHWEST r' QUARTER OF SECTION 29, T5S, R7E, SBBM. The La Quinta Planning and Development Department'has. completed an environmental assessment on the plot plan. Based upon this assessment, 'the plot plan will not have a significant adverse effect on the environment; therefore, a Negative Declaration has been prepared. The La Quinta Planning Commission will consider recommendation for the adoption of the Negative Declaration along with the plot plan at the Hearing. Any person may submit written comments on the plot plan to the Planning and Development Department prior to the Hearing and /or may appear and be heard in support of or. opposition to the adoption of the Negative Declaration and /or the plot plan application at the time of the Hearing. If you challenge the decision of this plot plan in court, you may be limited to raising only those issues that you or someone else raised either at the Public Hearing or in written correspondence delivered 'to the. Planning and Development Department, at or prior to the Public Hearing. The plot plan file may be viewed by the public Monday through Friday from 8:00 a.m. until .5:00 p.m. at the Planning and Development Department, La Quinta City Hall, 78 -099 Calle Estado, La Quinta, California.'. DO NOT PRINT BELOW THIS LINE PUBLISH ONCE ON MAY 4, 1991 HNPC.013 /CS -1- CITY OF LA QUINTA PLANNING COMMISSION TILE OF PUBLIC HEARING NOTICE IS HEREBY GIVEN that the City of La Quinta Planning Commission will hold a PUBLIC HEARING on May 14, 1991, at 7:00 p.m. in the La Quinta City Hall Council Chambers, 78 -105 Calle Estado, on the following item: ITEM: PLOT PLAN 91 -457 (EA 91 -191) APPLICANT: J. PAUL SMITH LOCATION: SOUTHEAST CORNER OF HIGHWAY 111 & ADAMS STREET (EXTENDED) REQUEST: APPROVAL OF A PLOT PLAN APPLICATION TO ALLOW THE CONSTRUCTION AND OPERATION OF A 10,000 SQUARE FOOT DANCE NIGHTCLUB IN C -P -S (SCENIC HIGHWAY COMMERCIAL) ZONE ON A 4.5 ACRE SITE. LEGAL: PORTION OF THE NORTHWEST QUARTER OF THE SOUTHWEST QUARTER OF THE SOUTHWEST QUARTER OF THE NORTHWEST QUARTER OF SECTION 29, T5S, R7E, SBBM. The La Quinta Planning and Development Department has completed an environmental assessment on the plot plan. Based upon this assessment, the plot plan will not have a significant adverse effect on the environment; therefore, a Negative Declaration has been prepared. The La Quinta Planning Commission will consider recommendation for the adoption of the Negative Declaration along with the plot plan at the Hearing. Any person may submit written comments on the plot plan to the Planning and Development Department prior to the Hearing and /or may appear and be heard in support of or opposition to the adoption of the Negative Declaration and /or the plot plan application at the time of the Hearing. If you challenge the decision of this plot plan in court, you may be limited to raising only those issues that you or someone else raised either at the Public Hearing or in written correspondence delivered to the Planning and Development Department, at or prior to the Public Hearing. The plot plan file may be viewed by the public Monday through Friday from 8:00 a.m. until .5:00 p.m. at the Planning and Development Department, La Quinta City Hall, 78- 099 Calle Estado, La Quinta,-California.' -------------------------------------------------------------- -------------------------------------------------------------- DO NOT PRINT BELOW THIS LINE PUBLISH ONCE ON MAY 4, 1991 HNPC.013 /CS -1- CITY OF LA QUINTA CITY COUNCIL NOTICE OF PUBLIC HEARING NOTICE IS HEREBY GIVEN that the City of La Quinta City Council will hold a. PUBLIC HEARING on June 18, 1991, at 7:00 p.m. in the La Quinta City Hall Council Chambers 78 -105 Calle Estado, on the following item: C-P -9 L i c -P- H ITEM: PLOT PLAN '91 -457 (EA 91 -191) P -S Y , 71 APPLICANT: J. PAUL SMITH LOCATION: SOUTHEAST CORNER OF HIGHWAY 111 & ADAMS STREET (EXTENDED) REQUEST: APPEAL OF A PLANNING COMMISSION DENIAL FOR A PLOT PLAN APPLICATION TO ALLOW THE CONSTRUCTION AND OPERATION OF A 10,000 SQUARE FOOT DANCE NIGHTCLUB AND FUTURE BUILDING IN C -P -S (SCENIC HIGHWAY COMMERCIAL) ZONE ON A 4.5 ACRE R -2 �, SI1IE C- S (n Q v, � I 2 a i NORTH NT5 , r o SITE. LEGAL: PORTION OF THE NORTHWEST QUARTER OF THE SOUTHWEST QUARTER OF THE SOUTHWEST QUARTER OF THE NORTHWEST QUARTER OF SECTION 29, T5S, R7E, SBBM. The La Quinta Planning and Development Department has completed an environmental assessment on the plot plan. Based upon this assessment, the plot plan will not have a significant adverse effect on the environment; therefore, a Negative Declaration has been prepared. The La Quinta City Council will consider the adoption of the Negative Declaration along with the plot plan appeal at the Hearing. Any person may submit written comments on the plot plan appeal to the Planning and Development Department prior to the Hearing and /or may appear and be heard in support of or opposition to the adoption of the Negative Declaration and /or the plot plan application at the time of the Hearing. If you challenge the decision of this plot plan appeal in court, you may be limited to raising only those issues that you or someone else raised either at the Public Hearing or in written correspondence delivered to the Planning and Development Department, at or prior to the Public Hearing. The plot plan file may be viewed by the public Monday through Friday from 8:00 a.m. until 5:00 p.m. at the Planning and Development Department, La Quinta City Hall, 78 -099 Calle Estado, La Quinta, California. DO NOT--PRINT BELOW THIS LINE PUBLISH ONCE ON JUNE 8, 1991 cn'r /, h A 1 '7 / /• [• P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 ° (c. � . ��~^ mrosooL_-______'-J^ 617-O8O- low CALI DG11 vtTo P O BO --mv�r \ PALM DE RT CO 92261 oL� U` 7- r" E6 T4tyl 4 4 Qum& P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 VI: 41f5Y S, V F'MA u c UrN �� ,P 5.S. U. STAG f ;t 2 M'y dl� AF 3f1 Q* L'ALVT o/rssoa� - -- "AY 15 CITY I LA WRING & DEVEto ��oT� EPl. D9 T4'if 4 4d2umrw P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 a PM- ut ky c, R C r � A ` '�l,� — nom. ` 5775506 �.. I �V� � �` �'�_�6�� :'-cam._ • ,�II, %%�/// ��/; r P EVE , �, 6�'"i�;�'M �- -- P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 ro Eo - "/ /s506)<_ is i sfrooeR s e17 dr o ace Or,? � ess R Qne �h strut �rrfib'r used No man" d u,;rna Rr Sher 'J ?ctai tied Not del% rr tacye n two Haab/ per" C as go 0 Do ute nemder,Karp` essed �0tRer� and INIt 6 J. V O N C N UL 0 76670 L.ARK IA 92260 cNk 77 Q ild ... 1liir.l.l1ll11ll11rMlil t ' r � P.O. BOX 1504 - LA QUINTA, CALIFORNIA 92253 /// _ A411f1-,1-- 1Y �/-- ��7 ClLr CITY OF LA OUINTA 005i82 W 0234 02 -21-91 i0 MISTi. i 835.00 00040003400 iO CASH i TOTAL i 835.00 i AMOUNT TENDERED 835.00 CHANGE .00 THANK YOU 0 10 CITY OF LA UI PLANNING i DEVELOPMENT DEPARTMENT 78 -105 CALLE ESTADO LA QUINTA, CALIFORNIA 92253 Case No.: hr ,i(-4s -] Date Received: : COMMERCIAL FEE -�2L:' - PLAN APPLICATION In order to process your application in a timely manner, please complete and sign this form. The information which is required to be shown on the plans and submitted with the application is stated on the back of this form. Failure to provide the required information is justification for rejection of the application. THIS APPLICATION MUST BE ACCOMPANIED BY A NON- REFUNDABLE FILING FEE OF $ '835--.0.0 AND 2 5 COPIES OF THE COMPLETE AND ACCURATE PLOT PLAN, LANDSCAPE PLAN AND ELEVATIONS. f�5i8�ASN $T i- 9i835nOP Name of Applicant J. Paul Smith Phone 568 -0879 Mailing Address 44 -100 Monterey Ave, Ste 216, Palm Desert 92260 Street City Zip Code Legal Owner Catherine Juvonen Address 1138 San Pablo Dr., San Marcos, Ca 92069 Proposed Use Dance Nightclub The net and gross square footage for each proposed use and building. Gross Builing Area = 10,000sf The square footage allocated for sidewalks /walkways, parkin lan g nd bu'������nn�� = Area = I �a�ays ='4 W = 69,280sf Location of Property (Address if known) not designated as yet Assessor's Parcel Number 617 - 131 - 001 Legal Description of Property (give exact legal description as recorded in the office of the County Recorder) -- (may be attached) see attached Signature of Applicant Date Z Q Signature of Owner Date r 4. d • 1 CEMM ND.: 03- 121876 -02 -*:Ism AWN Title to said estate or interest at the date hereof is vested in: r- ` 17�- � i •' i� 11 � :• • it � -• - -1 • -�• - . ■' •, •• All that portion of the. NorttnqeSt quarter • • - •' r - qLerter - • of Fenge, 7 East, San Base and Meridian, as shown by United States Begu=M at the West quarter c=ner of said Settl 29; The oe Southerly along the Westerly line thereof, 200 feet; Thence Easterly and parallel udth the North line of said NcrtYaaes t quarter of Southwest guayr, 445.12 feet; Northerly and parallel with the Westerly line of saia Section to the Southerly line of the State Highway, camveyed to the State of California by Deed ceded may 3, 1937 in Hod{ 322 Page 218 of Official Fa"rm;ci Thence N ly al cxG the Sa fly line of said Highway to the Westerly lira of said Section; Thence Southerly alcing said Wily line to the point of hem m . R; t I aLL an eInt for road PU'Poses Over the West 30 feet thereof; A3-qo Ekopgting thereftom a right of way of lawful width for any and all other Deed .••1 • e• October ' • L r III J • 94672. Said land is located in the City of La Quir1ta CITY OF LA OUINTA 005182 f0 0233 02 -21 -91 i0 MISC, 1 262.00 00 X00034010 i0• .ASH i TOTAL 1 262.00 i HoOUNT TENDERED 262.00 CHANGE .00 THANK YOU A.' VG T Case Number Date Received WTI 14 Imo: 1 'Z io Z `Zi ": fPRC -4� PLANNING &- DEVELOPMENT DEPARTMENT ENVIRONMENTAL INFORMATION FORM S )lUM i��T &� Pi- 9''b2.00t0 Please complete Parts I & II of this form and provide ALL of the addit- ional materials requested in Part III. Failure to do so may delay the review and process of your project. If you are unable to provide the information, or you need assistance, please feel free to contact the Environmental Quality Section of the Planning Department at (619 - 564 - 2246). PART I. GENERAL INFORMATION 1. What is the total acreage involved? Gross Acres = 4.5 Net Acres After Setbacks = 3.6 2. Is there a previous application filed for the same site? No If "Yes", provide a Case Number. Also provide the Environmental Assessment Number, if known, and the Environmental Impact Report Number, if applicable. Case No. (Parcel Map, Zone Change, Etc.) EA No. (if known) EIR No. (if applicable) PART II. EXISTING CONDITIONS 1. Project site area 3.6 Acres or 156,780 SF (Size of property in square feet and acreage) 2. Existing use of the project site Vacant - unimproved 3. Existing use on adjacent properties; (Example: North, Shopping Center; South, Single Family Dwellings; East, Vacant, etc.) North = Highway 111 and vacant; South - Vacant; East - Vacant; West - Vacant 4. Site topography (describe): (If any portion of the site exceeds 5% slope, attach a topographic display of the proposal site; if less than 5% slope, please provide elevations at corners of site) Topography is fairly level with some rolling sand mounding. 5. Grading (Estimate number of cubic yards of dirt being moved): Move approximately 15,000 cy; no import or export of dirt anticipated. FORM-005/CS -1- _, __ r _,� �r. C "i 6. Are there any natural or man -made drainage channel areas through or adjacent to the property? Yes No X (If "Yes" submit a display of such drainage channel areas.) Describe the disposition of these channels /areas should the proposal be implemented. 7. Are there any known archaeological finds near or on the proposed site? Yes No X B. Describe any cultural or scenic aspects of the project site. Adjacent to Highways ?111 Commercial Corridor. 9. Describe existing site vegetation and their proposed disposition should the proposal be approved. Existing Creosote Bush and Scrub Bush to be removed. (If any significant plant materials, e.g., mature trees, exist on the site, please prepare a site plan that illustrates their number, type, size and location.) 10. Describe accessibility of proposal site to the following utilities; gas, water and electricity. (If proposal site does not have immediate access, further describe necessary extension of services and provide a graphic display, B 1/2 x 11" that indicates their present location in reference to the subject site). Immediate access to water and electric from both Highway 111 and Adams St. Immediate Access to gas from Highway 111 (high pressure only). 11. Additional, comments you may wish to supply regarding your project. (Attach an additional sheet if necessary.) PART III. ADDITIONAL MATERIALS The following items must be submitted with this form: 1. At least three (3) panoramic photographs (color prints) of the project site, or an aerial photo of the site. 2. A clear photocopy (Xerox or similar copy) of the appropriate portion of the US Geological Survey quadrangle map, delineating the boundaries of the project site. Also note, the title of the map. FORM.005 /CS -2- • I certify that I h va i vestigated the and the an a e tr a and correct to Name & Tit1d of Person Completing Form FORM.005 /CS -3- 0-4 questions in Parts I, li, & III the best�f—W k�atia ie. Signatvfre of Applicant J. Paul Smith lee." v,l I n Afkwu&_ - ----------------- ti 0 4S Conceptual Floor Plan r) > > URRUTIANW4011 V=20'-O"' 5 0 23.!a0 IV; '�AN[ SM I PALM PESO T CA -6- South West Elevation North East Elevation -4- Fl A LANDSCAPE CONCEPT THE PLANT PALETTE CONSISTS PRIMARILY OF WATER- EFFICIENT TREES, SHRUB5, AND GROUNDCOYER. GRASS AREAS ARE MINIMIZED AND USED AS ACCENTS (RETENTION BASIN AND CLUB ENTRY). THE FUTURE BUILOIMG PAD WWLD BE PLANTED WITH A WILDFLOWER AND HYBRID GAZABIA MIX TO KAXIM17E WATER USAGE YET PROVIDE A COLORFUL DISPLAY UNTIL TIfE'AREA S DEVELOPED. THE IRRIGATION SHRUGS, AND 1 WILDFLOWER AREP AEFER TO THE A LIST. 11 1 1 C 1 f I 1 f i 1 5 e " 1 E�1 -r ; 1{ t . �� ",14-t11lX��" r fit? �� +�' � ��i 1 }`T.. "-►�F' �`Ji �! �,'� +. t. '4 r� t SHADE TREES & SHRUR PLANTING AT PERIMETER 11 Ah )u,r'.: i r 1U -- LL, T u • I.';: -"- .c 1".0!1 l [ 1� . 'F 11 fl'-- 0 191 CARS 4 NORTH A NOTE: ®_ _ _ - _ _. ti. �.._ AN 8' WIDE MEANDFRING CONTOURED RETENTION BASIN MOUND SIDEWALK WILL BE PROVIDED ALONG ADAMS AND HIGHWAY GRASS AREA - JACARANDA -- FUTURE BUILDING PAD WATER EFFICIENT SHRUBS, HYOROSEED IN WILOFLOWEFR MIX GROUNDCOVERS, & ACCENT _ 14 M PLANTS WITH PALM SPRINGS SAND TUYp ` AG LTON CON NOR & ASSOCIATES Archll�etura and Land PlannlnR r P a j _W o cl (RANCISCO ). IPICIJTIA A I.A. 467 DAVID C. PRFST A.I.A. 08690 C011YRIGHT 199 C d. v CL ft v {n - -p o J CL u c O AW 7w ;cam , I ,j 7 m t t j b3 J # F5 +n � ~` \ \43 Im owyl WL A m Vtfit,S t5 7-A K44,u) L7 , j :; i 6iJ 1 6 T-� 6, -j FI" 50-�1744 vj AJ ( A- MOM `(t �t..S � 5 � A�''bN' t- !'�rtrt J� u )� :n,J t _ S r I MAHM MM IMM Ram \� � \� � \ / \: � \� ƒ \ /\ ViiCL.J A;o (4- )f tAJ SS 7-' S"76 A-D A �'� -^-i �_ � �- c� � �S t i � � �" obi � ,� .� �- -� 1 } _ AL 4 /L (-(.j i & e 6 fj Til--\ CC��T- (20 L &.� 6/2-- a 5 17-f�- ��4 7 '/ A-4 �" ! 05-) 16 7-4 C,'- ) Fi,> .,, [VoiZ.T�t omtj)T- 6 12- rj G `tea V\j 4—; �v.�, awe. �.�,., � .� . '� :' w.. � . "� _ _. 'M- b-3 TIC -*r -Z NvtLTYtX���E2 of LT,6 Wit m t , _.... 6A-) FerYvl J 7N LJ .6 -1 T '14 V19L"3 is s7 ALj 77- 7�7 'r -i.- TA e,-,) Fe-,O-" 7- rA C 6 5 r7-4 UNITED STATES LA QUINTA QUADRANGLE DEPARTMENT OF THE INTERIOR STATE OF CALIFORNIA CALIFORNIA— RIVERSIDE CO. o too C11 7.5 MINUTE SERIES (TOPOGRAPHIC) GEOLOGICAL SURVEY DEPARTMENT OF WATER RESOURCES NE/4 PALM DESERT 15' QUADRANGLE I10C 2751 IV SE BANNING 41 MI. 116*22'�P" 559000M.E 560 1561 20' 1562 564 11 156 11 563 (MYOMA) R. 6 E. R. 7 E. 1565 17'30 1 9PO 00 FEET I THOUSA�VD PALMS 9 Mi. 1568 9 33'45' 1 1, -3B-9 45' -100 -------- myo. Bermuda Dunes Airport 1phon 1'9- 0 9 100 8 0 1-2 -10 7 3734000'-N. 0 U Il F co L? 2. U ii o & DA DUNES �c -0 (0 44,V, CLUB R Siphorf q II L 1�0.... ........... A ----- ------- 160 11- .a Z) .� II 373-3 3738 J Water 14 ...... ....... . Trailer Park D 10 • Lu RQAD. . Water X 0 ---------- --- 9 570000 ........... ------ -- �.g Ire FEET LL % % 01 /Y 2 44- �w 167 A VEN '00, Well 3732 M 16 Ilk 0 B U) ------ -------- ------ II II II QQ II - ------- - --- C Jti W I, 23 • IJ�Fs ",'I " ; A MILES ------------ BM,� 33 ---------- Ld jr oWell Trailer -Well Palk- gi Well"I 122 NUE 21 119 --------------- 1 4 C Z' B L 11 �� %� 1P N 191 if, 41- Lk O 10 alm 0 ----------- :. .' -- ... ` - .;... ­­.....- ;-1.�-"'.'-: ----------- ... .. 3731 o . .. ... 80 L K fn appy -J AVENUE % ...46 Mk D ALI 0 -5 IL --------- - o fZ -------- 0 Go- 3730 DORADD B'Il�2 o .......... 4 GOL U K 29 BM i6l L" -30 - /* "0 42'30" —320 e2 8 �4 2'3 0 Wate�* II 6� Tr�fj ------ =4 II II 28 if ,276 O J Trailer Park II 23 Trailer 'PA r k 4F -J UJI jl 48 3729 AV' A 9 111 II�: III moo Well I- o Weil- ---. ; " l, �­ : : i0 ., II II 0 "0 Ld S4.............. ------------ % 33 �.Well 49 -k oe -J 31', El ENUE T. 5 S. 32 3728 11 3 <1 77- .-Wate 3728 `�) D qu Water T. 5 S. I - r' 0 Q q) 1226— < " `)) !I o - P4. y/7 ter 50 34 AVENUEI� I •50 Water7-1, Well =7r-7 Well 0 ❑ 3727 I 00 ° a ° o \ii u n 3 - - -•- W u 372% Lu 0 0 <D T. 6 S. o. U) ---------------- ----------------- —40 WII - 0C. 6 600 ----- ------ T. 6 S. r B Ni R�X oa00000la ---------- ------- ------ 3726 ; /,�7� o 086 I: afOQ B 48 �� VIII �P - 7� M 3726 r - - - - - - - - - - I - - P w 58 Well A 52 tilt 60 ti - -- \ I 20 G��� it A Pum.p --------------------- r 40' a Q nta- 40' Lui I � o • . �0� : ::. 9 3725 C) I 7Z �o .�� _,aa �ooa000: o �,�II ���� �� � ��� II :4600---� AV4NUE II it 54 3724 '`'O\ 940 •ate• �� 200 00 -III Lu l� 3724 u III II 12� ------------------ it Ll 540000 FEET 7 1 1 8= 46 L 3 SIR0 3723 - .-- -- .- ....__.- ... - 0 / 11 � o -_ _ D � — - -------------- 577 01 -J _M15% On, �v A -7 11-12 uE 5s II V Z ii Iii 41 V 4. LL 2 .................................. 3722 A O ................... ............ ::MMM------------- JI II O........... .......... O o - MiM II I II E 225 ............ II II M.: A Ill II II II 3721000m. VENUE N. -3 IS 42 0 0 0 28 ii NA I Pit )))tv +3*37'30" $ 59 �560 1 1970 000 FEET 1561 20' 1562 1563 (—PALM DESERT 1:62 500) R. 6 E. R. 7 E 565 566 INTERIOR- RESTON, VIRGINIA-1980 569000rri 2 30 , Q11 I., 2751 111 116 lt' Mapped, edited, and published by the Geological Survey SCALE 1:24000 Control by USGS, NOS/NOAA, and USCE 2 0 1 MILE ROAD CLASSIFICATION C" < 1000 0 1000 2000 3000 4000 5000 6000 7000 FEET Heavy-duty ................... Light - duty........ ........... Topography by plane table surveys by USBR 1937-1939 and from aerial photographs by photogrammetric methods Aerial photographs taken 1954. Field check 1959 d'14 1 5 0 1 KILOMETER — Medium- duty....... Unimproved dirt Polyconic projection 10,000 foot grid based on California coordinate system, zorne...'15 14' CONTOUR INTERVAL 40 FEET Interstate Route 0 State Route 1000-meter Universal Transverse Mercator grid ticks, 0'23' 249 MILS DOTTED LINES REPRESENT 20-FOOT CONTOURS zone 11, shown in blue. 1927 North American Datum 7 MILS NATIONAL GEODETIC VERTICAL DATUM OF 1929 To place on the predicted North American Datum 1983 CALIF DESERT MAP SHOP move the projection lines I meter south and 7 3 - 6 120, H lh? Y I I LA QUINTA, CALIF. NE/4 PALM DESERT 15' QUADRANGLJE, • 79 meters east as shown by dashed corner ticks QUADRANGLE LOCATION PA4.fA D M�- ER`�', C.#k S2.20 N3337.5— W11615/7.5 Dashed land lines indicate approximate locations UTM GRID AND 1980 MAGNETIC NORTI-t DECLINATION AT CENTER OF SHEET THIS MAP COMPLIES WITH NATIONAL MAP ACCURACY STANDARDS (619) 346-1101 Tnere may be private inholdings within the boundaries FOR SALE BY U.S. GEOLOGICAL SURVEY, DENVER, COLORADO 80225, OR RESTON, VIRGINIA 22092 1959 of the National or State reservations shown on this map A FOLDER DESCRIBING TOPOGRAPHIC MAPS AND SYMBOLS IS AVAILABLE ON REQUEST PHOTORIEVISED 1980 Revisions shown in purple and woodland compiled from DMA 2751 Ill NE-SERIES V895 aerial photographs taken 1978 and other source data This information not field checked. Map edited 1980