2018 05 30 CC & PC Special Joint MtgCITY COUNCIL AND PLANNING COMMISSION AGENDA MAY 30, 2018
SPECIAL JOINT MEETING Page 1 of 1
NOTICE AND CALL OF SPECIAL JOINT MEETING
OF THE LA QUINTA CITY COUNCIL AND LA QUINTA PLANNING COMMISSION
TO THE MEMBERS OF THE CITY COUNCIL AND PLANNING COMMISSION OF THE CITY OF LA
QUINTA AND TO THE CITY CLERK:
NOTICE IS HEREBY GIVEN that a Special Joint Meeting of the La Quinta City Council
and La Quinta Planning Commission is hereby called to be held on May 30, 2018,
commencing at 3:00 p.m. at La Quinta City Hall, 78495 Calle Tampico, La Quinta, California.
STUDY SESSION
1. DISCUSS HIGHWAY 111 CORRIDOR DESIGN AND ENHANCEMENT RECOMMENDATIONS
BY URBAN LAND INSTITUTE TECHNICAL ASSISTANCE PANEL
Dated: May 24, 2018 /s/ Linda Evans
LINDA EVANS, Mayor
Attest:
MONIKA RADEVA, Acting City Clerk
DECLARATION OF POSTING
I, Monika Radeva, Acting City Clerk, do hereby declare that the foregoing notice for the Special
Joint Meeting of the City Council and Planning Commission of the City of La Quinta, on May
30, 2018, was posted on the outside entry to the Council Chamber at 78495 Calle Tampico
and on the bulletin boards at 51321 Avenida Bermudas and 78630 Highway 111 on May 24,
2018.
DATED: May 24, 2018
MONIKA RADEVA, Acting City Clerk
CITY COUNCIL AND PLANNING COMMISSION AGENDA MAY 30, 2018
SPECIAL JOINT MEETING Page 1 of 2
AGENDA
SPECIAL JOINT MEETING
OF THE LA QUINTA CITY COUNCIL AND
LA QUINTA PLANNING COMMISSION
CITY HALL STUDY SESSION ROOM
78495 Calle Tampico, La Quinta
WEDNESDAY, MAY 30, 2018, AT 3:00 P.M.
CALL TO ORDER – City Council and Planning Commission
ROLL CALL: Councilmembers: Fitzpatrick, Peña, Radi, Sanchez, Mayor Evans
ROLL CALL: Commissioners Bettencourt, Caldwell, Currie, McCune, Proctor, Wright, and
Chairperson Quill
PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA
At this time, members of the public may address the City Council on any matter not listed on the
agenda. Please complete a "Request to Speak" form and limit your comments to three minutes. The
City Council values your comments; however, in accordance with State law, no action shall be taken on
any item not appearing on the agenda unless it is an emergency item authorized by GC 54954.2(b).
CONFIRMATION OF AGENDA
PLEDGE OF ALLEGIANCE
STUDY SESSION
1. DISCUSS HIGHWAY 111 CORRIDOR DESIGN AND ENHANCEMENT RECOMMENDATIONS BY
URBAN LAND INSTITUTE TECHNICAL ASSISTANCE PANEL
COUNCIL AND COMMISSION MEMBERS’ ITEMS
City Council agendas and staff reports
are available on the City’s
web page: www.laquintaca.gov
CITY COUNCIL AND PLANNING COMMISSION AGENDA MAY 30, 2018
SPECIAL JOINT MEETING Page 2 of 2
ADJOURNMENT
*********************************
The next regular meeting of the City Council will be held on June 5, 2018, at 4:00 p.m. at the
City Hall Council Chambers, 78495 Calle Tampico, La Quinta, CA 92253.
DECLARATION OF POSTING
I, Monika Radeva, Acting City Clerk, of the City of La Quinta, do hereby declare that the
foregoing Agenda for the Special Joint Meeting of the City Council and the
Planning Commission of the City of La Quinta, on May 30, 2018, was posted on the City’s
website, near the entrance to the Council Chambers at 78495 Calle Tampico, and the bulletin
boards at the Stater Brothers Supermarket at 78630 Highway 111, and the La Quinta Cove
Post Office at 51321 Avenida Bermudas, on May 24, 2018.
DATED: May 24, 2018
MONIKA RADEVA, Acting City Clerk
City of La Quinta, California
Public Notices
The La Quinta City Hall is handicapped accessible. If special equipment is needed for the
hearing impaired, please call the City Clerk’s office at (760) 777-7092, twenty-four (24)
hours in advance of the meeting and accommodations will be made.
If special electronic equipment is needed to make presentations to the City Council,
arrangements should be made in advance by contacting the City Clerk’s office at (760)
777-7092. A one (1) week notice is required.
If background material is to be presented to the Councilmembers during a City Council
meeting, please be advised that eight (8) copies of all documents, exhibits, etc., must be
supplied to the City Clerk for distribution. It is requested that this take place prior to the
beginning of the meeting.
Any writings or documents provided to a majority of the City Council regarding any
item(s) on this agenda will be made available for public inspection at the Community
Development counter at City Hall located at 78-495 Calle Tampico, La Quinta, California,
92253, during normal business hours.
City of La Quinta
SPECIAL JOINT CITY COUNCIL AND PLANNING COMMISSION MEETING: May 30, 2018
STAFF REPORT
AGENDA TITLE: DISCUSS HIGHWAY 111 CORRIDOR DESIGN AND ENHANCEMENT
RECOMMENDATIONS BY URBAN LAND INSTITUTE TECHNICAL ASSISTANCE PANEL
RECOMMENDATION
Discuss and provide direction to staff for Highway 111 Corridor visioning.
EXECUTIVE SUMMARY
•Council and the Planning Commission have identified Highway 111 Corridor
(Corridor) visioning as a priority.
•Staff engaged the Urban Land Institute (ULI) Technical Assistance Panel (TAP) to
provide recommendations.
•The ULI TAP toured the Corridor and conducted one-on-one stakeholder interviews
and focus groups discussions in April 2018.
•The ULI TAP will make a presentation to receive Council and Commission input.
FISCAL IMPACT
The ULI TAP analysis cost is $15,000. The 2018/19 operating budget recommends
$205,000 for planning consulting services to refine and implement the Highway 111
Corridor vision.
BACKGROUND/ANALYSIS
ULI is a network of real estate and land-use experts that provide market analysis,
planning, infrastructure, finance, and development expertise to address complex land-
use challenges and to identify opportunities. ULI convened a TAP of 11 specialists who
over a three-month period developed a strategy based upon field and market data,
community realities, and best practices. The City commissioned the ULI TAP review to
address the following:
1.What funding or partnership strategies for improving Corridor aesthetics should
the City consider? What is the right design to improve aesthetics and promote
business visibility and access?
2.There is concern about the future viability of the Corridor’s commercial use, the
largest tax revenue generator for the City:
a.What are the appropriate size and mix of uses?
b.What can the City do to promote a vibrant business community?
STUDY SESSION ITEM NO. 1
c.How can the City assist commercial uses as e-commerce continues to
consume more market share?
3.How will emerging technologies affect the Corridor (autonomous vehicles, vehicle
electrification, Uber/Lyft)?
4.Is vertical mixed-use development the highest and best use from a City economic
viability standpoint?
5.What opportunities should City consider when CV Link is constructed?
6.What are the costs and benefits of a complete streets redesign?
7.What policy, land-use and development strategies can be implemented to position
the Corridor for the future?
The first phase included data collection and site visit. Two focus groups were held April
25, 2018 with stakeholders that included property owners, real estate professionals,
agency representatives, Planning Commissioners, and City staff. The ULI TAP then
analyzed the data and input, and prepared a final presentation; a comprehensive written
report will be submitted in 3-4 weeks.
Staff is seeking input and direction from the Council and Commission for subsequent
Corridor planning efforts.
Prepared by: Gabriel Perez, Planning Manager
Approved by: Frank J. Spevacek, City Manager
POWER POINTS
SPECIAL MEETING
CITY COUNCIL &
PLANNING COMMISSION
MAY 30, 2018
TECHNICAL ASSISTANCE PANEL May 30, 2018
City of La Quinta - Highway 111 Corridor Study
ABOUT THE URBAN LAND INSTITUTE •Founded in 1936, as a non-profit research and education organization (not a lobbying group).
•Over 30,000 worldwide - public and private sector professionals in all aspects of land use planning and real estate development.
•ULI Los Angeles and ULI Orange County/Inland Empire are two of the 10 largest District Councils in the world.
•Mission: To provide leadership in the responsible use of land in creating and sustaining thriving communities worldwide.
TECHNICAL ASSISTANCE PANELS (TAP)
•Advisory services since 1947.
•TAPs at the local level (vs. a national panel) with
members volunteering their time and giving
back to the community.
•Provide public sector with a tool to solve
complex real estate and land use issues in a
uniquely objective, transparent way.
•Professionals with expertise in real estate,
planning, traffic engineering, finance, design,
marketing, and development provide unbiased
findings and recommendations
GUIDING PRINCIPLES
The final outcome of every ULI TAP
is that it is transparent,
objective and unique.
PARTICIPANTS Panelists
•Manuel Bouza, MG2
•Andrew Bowden, Land Concern
•Sheila Cedervall, PlaceWorks
•Vaughan Davies, Perkins Eastman
•Stephen Nieto, South West Concepts
•Anthony Petros, LSA Associates
•Sergio Ramirez, City of Long Beach
•Robert Reicher, The Reicher Company
•Carl Rieger, Eastdil Secured
•Spencer Wampole, The Wampole Group
Co-Chairs
ULI Staff & Support
•Oscar Uranga, IMG
•Carol Mentor McDermott,
Entitlement Advisors
ULI Leadership
•John R. Williams, Chair, ULI OC/IE
•Denise Ashton, Vice Chair, ULI OC/IE
•Kendra Chandler, Executive
Director ULI OC/IE
•Stacy Greer, District Council
Manager, ULI OC/IE
•Katie Holst, Senior Associate,
ULI OC/IE
TAP SCHEDULE January
2018 The City of La Quinta approached ULI with a request for a TAP.
March
2018
TAP panelists selected, Scope of Services was completed.
April 24 TAP panelists site tour and stakeholder interviews.
May 18 TAP design brain storming session in La Quinta.
May 24 TAP panelists share findings.
May 30 TAP panelists present findings to City.
July 30 Written report consolidating key findings and conclusions.
PROCESS Meet with
Stakeholders
•Clearly understand
issues, vision, and
objectives
•Maximize ULI’s land
use expertise
•Provide relevant
solutions and
recommendations
Due Diligence
•Review existing
information
•Market studies
•Create base maps
•Parking studies
•Initial design concepts
•Analogs
Establish
a Scope
of Work
Brainstorm
•Market factors
•Concept plans
•Pros and cons
•Concept refinement
•SWOT Analysis
Panelists Present
Conclusions
Create
the Final
Report
TAP SCOPE OF WORK
Evaluate the 111 corridor &
position it for long term
economic viability.
The following options &
questions are to be evaluated…
SCOPE OF WORK: Questions…
How to encourage commercial viability of
Hwy 111 corridor?
How to promote commercial uses as e-
commerce consumes a larger market share?
How will rapidly changing tech affect 111?
What is the appropriate size & mix of uses?
How to initiate & implement funding
/partnership strategies?
SCOPE OF WORK: Questions…
How to strengthen links to CV Link trail?
How can aesthetics improve business access
& visibility?
What are the benefits of a complete streets
redesign for Highway 111?
What policy, land use, and development
strategies will best position 111 for the
future?
SCOPE OF WORK: City Options
1.Update Existing Highway 111 Design
Guidelines.
2.Create a Corridor Area Plan providing
design guidelines, traffic analysis, &
code revisions.
3.Create a Highway 111 Specific Plan
consolidating existing Specific Plans
OBSERVATIONS &
IMPLICATIONS
REGIONAL CONTEXT MAP
111 CORRIDOR CONTEXT DIAGRAM
111 CORRIDOR BASE MAP
111 PARKING OPPORTUNITIES
OBSERVATIONS: Market Report - Retail
LA QUINTA RETAIL LOCATIONS
•Two clusters: 111 Corridor and La
Quinta Village
•35,000-45,000 vehicles per day along
111 Corridor
•Hwy. 111 Corridor accounts for over
70% of city sales tax revenue
•Corridor houses 75 retail, service and
restaurant facilities in 21
commercial/office developments.
OBSERVATIONS: Market Report
•Retail availability rate in La Quinta is 13.5%, majority are in Power Centers (283,000 SF) and Neighborhood Centers (116,000 SF)
•Hospitality: average Daily Rate in LQ/IW facilities is $218 ($209 weekday, $233 weekend), $50 lower than Valley
•Average daily dining spending for La Quinta guest parties was $178, compared to $121 for valley-wide guests
•Average daily shopping spending for La Quinta guest parties was $515, compared to $115 for valley-wide guests
•Average price for new home projects in La Quinta is $730,000 ($251 per square foot)
OBSERVATIONS: Retail
LA QUINTA RETAIL INVENTORY BY CENTER TYPE & STATUS
Center Type
Rentable Building
Area (SF)
Total Available
Space (SF) Availability Rate
Average Weighted
Rent (Annual)
General Retail 421,742 51,046 12.1% $21.00
General Retail (Community Center) 564,503 13,660 2.4% $29.93
General Retail (Neighborhood Center) 578,621 115,599 20.0% $17.91
General Retail (Power Center) 1,559,072 282,590 18.1% $21.33
General Retail (Regional Mall) 649,230 43,934 6.8% $26.87
General Retail (Strip Center) 107,066 16,023 15.0% NA
Grand Total 3,880,234 522,852 13.5% $23.00
OBSERVATIONS: Retail Ecommerce Share of US Retail Sales
MARKET SETTING: Key Findings •Tourism is the leading economic force in Coachella Valley
•Experiential retail continues to grow, providing a tool to
attract brick and mortar business lost to cybershopping
•Other retail opportunities: specialty food stores, hobby,
music & book stores, building and gardening supplies,
drinking establishments, and full service restaurants
•Hospitality: La Quinta properties perform on par &
compete with others in Coachella Valley
•Residential: Existing apartments run at 100% occupancy
with lower rents due to lower-wage nature of the area’s
economic base.
IMPLICATIONS Retailtainment: fusion of retail & entertainment is an
option for the future of brick and mortar retail
IMPLICATIONS: Retailtainment
Container Park, Las Vegas
IMPLICATIONS: Retailtainment
Container Park, Las Vegas
IMPLICATIONS: Retailtainment
The Camp, Costa Mesa
IMPLICATIONS: Retailtainment
The Camp, Costa Mesa
STAKEHOLDER OBJECTIVES
STAKEHOLDER OBJECTIVES •An emphasis on multi-modal transportation and links
to CV Link trail is needed – electric bike sharing
•Access ways providing shading & seating is
desirable
•Incentives are needed to encourage hospitality uses
•A pedestrian scaled enhanced mobility district would
draw a multiple consumer mind set rather than single
purpose big box shoppers
•Flexible spaces are needed including subleasing of
tenant space during festivals
•Suggested uses are daycare, dog park, indoor tennis
center or other sports to bring people for other
reasons than retail
DESIGN
CONCEPTS
PROCESS DIAGRAMS
pedestrian zones
5 minute walk diagram
event district
PROCESS DIAGRAMS
open space opportunities
corridor framework opportunities
DESIGN DIAGRAMS: Study Framework
PEDESTRIAN DISTRICTS: Organized within a 5 Minute Walk
1.Entertainment and Arts District
•Shaded circular walkway connecting both
sides of 111.
•Pop -up art festival area near theater/ retail
2.Recreation and Retail District
•Family oriented entertainment near CV Link
3.Hospitality and Mixed Use District
•City owned site is a hotel opportunity
DESIGN DIAGRAMS: Pedestrian Districts
CATALYST SITES: Economic Development Opportunities
1.Create a Regional Development Plan with
Cities of Indian Wells and Indio
•Capitalize on Indian Wells Tennis Center
•Polo Center / Polo Square Lifestyle Zone
2.Provide Family Recreation Areas
•Splash Park / Wave Machine
•Top Golf / Indoor Driving Range
DESIGN DIAGRAMS: Phased Catalyst Sites
DESIGN DIAGRAMS: Event Sites
DESIGN CONCEPTS •Enhancements at major intersections - encourage entry into retail areas •Palms highlight major & minor roundabouts •Pedestrian crossings or pedestrian bridge connect both sides of 111 with safe, well defined specialized paving •Multi-modal “green streets” encourage pedestrian activity in interior districts and enhance visibility •Parklets provide gathering spaces & provide relief from asphalt paving
SITE DIAGRAMS – Street Connections
SITE DIAGRAMS: Landscape Opportunities
SWOT Analysis – Streetscape Design
•Strengths
•Provides unity and a common theme
•Creates visual interest to a visually challenging landscape
•Can create a ‘richer’ feel to the retail experience
•Unifies the Street Furniture – street lights, benches, trash receptacles, bus stops, signage
•Weakness
•Repetitive tree plantings may not appeal to everyone
•Some property owners may feel that new tree plantings will block signage to existing uses
•Who pays for the new landscape, who maintains it?
•Auto dealerships may not like having to move their cars out of the landscape easement area
•
•Opportunities
•Creates a better retail center experience
•Can become a ‘richer’ more dynamic main street
•Reduce the feeling of being ‘hot and arid’ with shade elements along the pedestrian sidewalk
•Make this more ‘walkable’ and more ‘pedestrian friendly’ for 8 months of the year
•
•Threats
•Placement of existing buildings is not ‘pedestrian friendly’
•Shade elements may block existing signage
•It’s hot, hot, hot during the summer, so the chances of people walking the streetscape is remote except during the evening
•Auto dealerships won’t want trees in front for fear of blocking views to their cars and dirt and debris from the trees, birds, etc…
ANALYSIS &
IMPLEMENTATION
ANALYSIS – Question #1 What funding or partnership strategies for improving
Corridor aesthetics should the city consider? What is the
right design to improve aesthetics and promote business
visibility and access?
•Consider a public / private partnership for the city owned parcel as an
incentive for a major hotel / mixed use development
•Street improvements / master signage program for a cohesive aesthetic
that creates a positive experience for motorists and pedestrians
•Encourage pockets of urbanism to generate excitement and draw
consumers: experiential retail and retailtainment concepts
•Several creative financing strategies are listed in the Implementation
portion of the presentation
TOD
ANALYSIS – Question #2
TOD
Residentia
l
Retai
l
There is concern about the future viability of Hwy. 111,
the largest tax revenue generator for the city:
What are the appropriate size and mix of uses?
•Marketing report points to specialty food stores, hobby, music & book
stores, building and gardening supplies, drinking establishments, and
full service restaurants.
What can the city do to promote a vibrant business community?
•The city should encourage flexible uses and parking reduction to create
more space. Thematic signage & wayfinding, cohesive, attractive
landscaping will create a more upscale appearance.
How can the city assist commercial uses as e-commerce continues to
consume more market share?
•Hybrids between e-commerce and brick and mortar stores are
becoming a popular replacement for big box retail.
ANALYSIS – Question #3
TOD
Residentia
l
Retai
l
How will rapidly changing technologies affect the
Corridor (autonomous vehicles, vehicle electrification,
Uber / Lyft)?
•Dealership spaces will change – showrooms instead of inventory so
less space is needed
•Charging centers will be needed near activity areas
•Ridesharing services will impact physical development of sites
•Reduction of parking requirements with more ride sharing and multi-
modal transportation
•Geo-fenced technologies & game theory for way-finding & generation
of sales
•District-wide wi -fi for patrons and other visitors
•Battery operated scooters and bikes for use along CV link
•More space can be devoted to hospitality uses to increase revenue
from visitor taxes
ANALYSIS – Questions #4 & #5
TOD
Residentia
l
Retai
l
Is vertical mixed use development the highest and
best use from a city economic viability standpoint?
•Not at the present time but it will make sense at some point in the
future so it’s important not to have policies that prohibit mixed use
development
What opportunities should the city consider when CV
Link multi-use trail is constructed?
•Encourage way finding and connections and linkages to the CV Link
•Implement a bike sharing program similar to the City of San Diego
•Encourage new construction to face toward the channel / CV Link
ANALYSIS – Questions #6 & #7
TOD
Residentia
l
Retai
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What are the costs and benefits of a complete streets
redesign of the highway 111 Corridor?
•Layered network approach to complete streets is an important means
to provide choice and encourage active transportation
•Costs include coordination and cooperation with private landowners,
modest capital investment in paths and trails
•Benefits accrued are: no additional right-of-way, safety enhancement
and hazard avoidance, direct linkage between circulation and land use
What policy, land use and development strategies
could be implemented now to position the Corridor for
the future?
•Join forces with the Cities of Indio and Indian Wells to capitalize on
existing regional draws and develop new attractions
•Create a policy to enhance the corridor and encourage experiential
uses – be flexible with allowed uses
IMPLEMENTATION – City Options Create a Highway 111 Specific Plan
Consolidates existing plans & creates a unified identity
New Development Regulations
Strict on form but allow flexible uses to provide many
options for rapidly changing needs
Reduced parking standards
Opens up space and allows for multi-modal
opportunities & new technologies
1
IMPLEMENTATION – City Options Hire a nationally-recognized branding firm
Create name and imagery for the corridor (p 31 of
“History of La Quinta”, 1990 cites need for
unified identity)
Create pods of urbanism with experiential retail
Bridges on-line and brick and mortar shopping
Encourage pedestrian connections from CV link
Unify both sides of 111 to draw in shoppers
3
IMPLEMENTATION – Finance Tools Business Improvement Districts (BID)
Assessment to fund improvements and services
Enhanced Infrastructure Finance District (EIFD)
Similar to BID but 55% voter approval / 45 year bond,
increased tax revenue used to repay bonds
Infill and Transit Improvement District (NIFTI)
Promotes infill housing near transportation centers, pending
approval by CA legislature
Public Private Partnerships (PPP)
Investors / city work jointly to improve area – finance
partners with vested interest in area
Participating Ground Leases (PGL)
Option for City -owned land to incentivize creative &
stimulating development that will draw people
3
IMPLEMENTATION: CV Link
IMPLEMENTATION: Transportation