PLCR 2015 0001December 23, 2015
Mr. Bill Sigurdsen
Sign -A -Rama
41945 Boardwalk, Suite L
Palm Desert, Ca 92211
FILE COPY
SUBJECT: PLANNING COMPLIANCE REVIEW 2015-0001
MONUMENT SIGN REVISION FOR POLSTAR LLC — SA2015-0021
Dear Mr. Sigurdsen:
This letter is to inform you that the Community Development Director has reviewed and
approved your request for a finding of substantial compliance with the Centre at'La Quinta
Specific Plan, for a revised monument sign design for Parcel 3 within Planning Area III.
Details of the Director's determination are contained in the enclosed memorandum of
approval, along with the analysis and determination conductedas outlined in General Plan
Policy LU-2.2, Program LU 2.2.c.
This determination applies to the proposed Sign Application 2015-0021 as submitted for
Polstar LLC. As such, this determination allows the application to be reviewed and a
decision rendered, based on conformance with any other applicable City or Specific Plan
standardscurrently in effect. You will be notified via separate correspondence in regard to
any decision on SA2015-0021.
If you have any questions, feel free to contact me at (760) 777-7069.
Sincerely,
Wallace Nesbit
Principal Planner
78495 Calle Tampico La Quinta California 92253 I 760.777.7000 I www.La-Quinta.org
78495 CALLE TAMPICO
LA QUINTA, CALIFORNIA 92253
COMMUNITY DEVELOPMENT DEPARTMENT
(760) 777-7125
FAX (760) 777-7011
MEMORANDUM
DATE: December 12, 2015
FROM: Wally Nesbit, Principal Planner
RE: PLCR2015-0001, Specific Plan Compliance Review
SP'.97-029 - The Centre at La Quinta
Background
Polstar LLC has. submitted a Compliance Review request for the Centre at La Quinta.
Specific Plan (SP 97-029). The applicant requests that the City consider:a modification
of the sign criteria in the approved specific plan to establish a .revised design for an
existing monument sign at the center (see attached sign exhibit; SA2015-0021).
The City must consider whether the request conforms to the General. Plan's policies
regarding Specific Plan Amendments, and whether the request is consistent with -the
requirements of The Centre at La Quinta Specific Plan, as amended.
Analysis
The following analysis is provided to address the proposed change in the Specific Plan.
General Plan Consistency
General Plan Policy LU-2.2 and Program LU-2.2.c address Specific Plan changes as
follows:
"The Planning Director has the authority to waive the need for a Spe.cific Plan
amendment under the following circumstances:
When changes to the land use allocation are less than 5%;
The applicant proposes no change in land use allocation. This change. is
proposed to address outdated sign criteria in the Centre at La Quinta Specific
Plan.
• • When the off -site circulation pattern and turning movements will not be altered
by, the proposed change;
The proposed project does not include, necessitate, or effect any changes to
any off -site improvements or circulation aspects:
• When • the change is considered minor in nature and does not conflict with the
purpose and intent of the Specific Plan.
The proposed monument sign design reflects a variation from the sign concept
set forth in the requirements of the Specific Plan. However, there are two sign
approvals that address monument signs for the retail portion (Planning Area
III) of the center:
✓ Sign Program 2005-856 - Sam's Club; 2 monument signs (one ID, one gas
station pricing) along Dune Palms Road
✓ Sign Permit. 2003-690 - Sign approval for two .Highway 111 center
monument signs.
The subject :sign location • for proposed SA2015-0021 was approved along
Highway 111 for the entire center, based upon approval of Amendment #3 to
the specific plan in 2004 which added 22 acres tothe original plan's area. This.
third Highway 111 location .was allowed when the development application
(SDP 2005.-835) for the Parcel 1 building (i.e. the Polstar property) . was
approved: A subsequent sign permit application (SA 2007-1185) was approved
and installed for this tenant monument signing, basedon the sign concepts
currently in the specific plan. The replacement sign proposed under SA015-
0021 is consistent with the monument signs approved by .Sign Program 2005-
856 for Sam's Club, however there is no documentation as to how those signs
were determined consistent with the original rock -form. monument sign
concept shown in the specific plan.
• When no new land use is proposed.
The requested sign change has no impact. on land use in .the Specific Plan. The
sign locations as. approved are unchanged and the proposed monument sign
design revision has no bearing on land use.
The proposed monument sign is consistent in design with what was approved for
Sam's Club monument signing along Dune Palms Road. As the intent of the sign
program that was approved for Sam's. Club is being maintained, the revised., sign
design is consistent with the intent of the Specific Plan, as approved.
Conclusion
On the basis of the analysis provided above, the requested Substantial Compliance
Review can be supported, and no specific plan amendment is necessary for the
proposal. .
Attachment: .Polstar sign exhibit; SA2015-0021
S +P View Front & Back View
48" 158"
42"
36"
RECEWED
MAY 06 2015
CITY OF LA ®UINTA
COMMUNITY DEVELOPMENT
3" Foam
2" Foam Stone Veneer 6 Tenant Panels
H&R BLOCK
J(assa2 aoll
Customer:
Polstar LLC
Address:
xxxxxxx
xxxxx, CA. xxxxx
Telephone:760-xxx-xxxx
Fax: 760-xxx-xxxx
ELEVATION
Existing Monument
Aluminum Skin, Frame & Footing to remain.
Remove existing material down to the Aluminum Frame.
New Stacked Stone Veneer.
New 2" & 3" Foam Cap Painted Light & Dark Brown(Colors T.B.D.)
New .063 Routed Aluminum Tenant Panels with Acrylic Backplate.
79 "
Jobsite:
Same
Existing Monument
Customer Approval:
Landlord Approval: .L
SIGN*A*RAMA
41-945 Boardwalk, Ste. L
Palm Desert CA. 92211
PH 760-776-9907 • FX 760-776-9844
Contractor's Lic # 830131 C45, C61/D42
Workers Comp. # 1938807
City Lic. #97005491
Dwg. No.: 71870
Date: 05-05-15
Rev.: 1
Designer: JT
Salesperson: BS
YOUR SIGNATURE ACKNOWLEDGES FULL APPROVAL OF DESIGN CONTENT
AND LAYOUT. RELEASING SIGN'A'RAMA FROM RESPONSIBILITY IN REGARD
TO INCORRECT DESIGN AND INFORMATION. THE COLORS- SHOU+.'N ARE ONLY
REPRESENTATIVE OF ACTIJAI PALS COLOR CAI I OUTS. EWAI COLOR WILT
BE MATCHED AS CLOSE AS POSSIBLE. CoALEIENSi; !Fr m./ITH A qT L;IAll e USED
THIS DESIGN IS PROPRIETARY PROPERTY AND MAY NOT BE USED WITHOUT
THE EXPRESSED WRITTEN CONSENT OF SIGN'A'RAMA.
RECEIVED
MAY 0 6 2015
Customer:
Polstar LLC
Address:
XXXXXXX
xxxxx, CA. xxxxx
Telephone: 760-x xx-xx xx
Fax:760-xxx-xxxx
ELEVATION
Jobslte:
Same
Existing Monument
Aluminum Skin, Frame & Footing to remain.
Remove existing material down to the Aluminum Frame.
New Stacked Stone Veneer.
New 2" & 3" Foam Cap Painted Light & Dark Brown(Colors T.B.D.)
New .063 Routed Aluminum Tenant Panels with Acrylic Backplate.
SIGN*A*RAMA
41-945 Boardwalk, Ste. L
Palm Desert CA. 92211
PH 760-776-9907 • FX 760-776-9844
Contractor's Lic # 830131 C45, C61/D42
Workers Comp. #1938807
City Lic. #97005491
Dwg. No.: 71870
Date: 05-05-15
Rev.: 1
Designer: JT
Salesperson: BS
Existing Monument
Customer Approval:
Landlord Approval:
YOUR SIGNATURE ACKNOWLEDGES FULL APPROVAL OF DESIGN CONTENT
AND LAYOUT, RELEASING SIGN'A'RAMA FROM RESPONSIBILITY IN REGARD
TO INCORRECT DESIGN AND INFORMATION. THE COLORS SHOWN ARE ONLY
REPRESENTATIVE OF ACTUAL PMS COLOR CALL OUTS. FINAL COLOR WILL
BE MATCHED AS CLOSE AS POSSIBLE. COMMENSURATE WITH MATERIALS USED
THIS DESIGN IS PROPRIETARY PROPERTY AND MAY NOT BE USED WITHOUT
THE EXPRESSED WRITTEN CONSENT OF SIGN'A'RAMA.
78495 CALLE TAMPICO
LA QUINTA, CALIFORNIA 92253
COMMUNITY DEVELOPMENT DEPARTMENT
(760) 777-7125
FAX (760) 777-7011
DETERMINATION OF SUBSTANTIAL COMPLIANCE
A determination that a proposed development project complies with the purpose 'and
intent of a property's approved specific plan.
Per La Quinta General Programs LU-2.2b and c, the Community Development Director
has the authority to waive the need for a Specific Plan Amendment under certain
circumstances as noted in the Determination and Findings section included below.
. Proposed Development
Applicant: Polstar LLC
Owner: Polstar LLC, et. Al. (refer to application)
Proposed Development Application: Sign Application 2015-0021
Subject Property's Approved Specific. Plan: Specific Plan 97-029
Description of Approved Specific Plan: The Centre. at La Quinta consists of a cluster of
auto dealership (existing and planned) and retail uses combined into an
approximately 99-acre, 839 KSF regional shopping center.
Proposed Development: Substantial Compliance is being sought to allow for a
revised monument sign design from that shown in the specific plan exhibits.
Determination and Findings
Determination
In accordance with La Quinta General Plan 2035 Land Use Programs LU-2.2.b and c,
the Community Development Department hereby determines that, based on the
following finding(s), the development .project submitted and on file with the
Community Development Department as PLCR15-0001 substantially complies with SP
97-029 (Centre at La Quinta), as originally adopted in 1997 and last amended in April
of 2005 (Amendment #4).
Substantial Compliance Review Determination (Planning Division) Page 1 of 2
City of La Quinta • Community. Development Department • 760.777.7125 12.22.15
P:\FILES\PLCR\2015\PLCR2015-0001\PLCR Determination 15-0001.docx
Findings
No new land use is proposed as a. result of the proposed change.
The proposed project does not include any land use request (sign application).
There is no change in land use allocationthat is equal to or greater than five
percent (5%) of that identified in the property's approved specific plan.
There is no requested change in any of the existing land use allocation(s).
No off -site circulation pattern and/or turning movements as analyzedand
subsequently identifiedin the property's approved specific planwill be altered by
the proposed change:
•
The proposed project does not include, necessitate, or effect any changes to
any off -site improvements or circulation aspects.
• The proposed change is consideredminor in nature and does not conflict with the
purpose and intent of the property's approved specific plan.
The proposed project does not include any adjustment that is in conflict with
theoverall intent and purpose of the current specific plan as presented to,
discussed and approved by the original approving body.
/ z/z
Wallace Nesbit Date
Principal Planner
Attachments:
Substantial Compliance Review Application and relevant exhibits
Substantial Compliance Review Determination (Planning Division)
City of La Quinta • Community Development Department • 760.777.7125
P:\FILES\PLCR\2015\PLCR2015-0001\PLCR Determination 15-0001.docx
Page2of2
12.22.15
Wallace Nesbit
This letter is in response to Polstar's Sign Application 2015-0021.
Sign -A -Rama will refurbish the existing monument sign on Hwy. 111
About 50 feet west of Dune Palm Rd. The proof of what the refurbished
1-Gr7 Coo :/
1a Lv4J7 `
08/10/2015.
Monument will look like is attached. l have included emails of the approvals from the other owners of
the center.
RECEIVED
AUG 1.0 2015..
CITY.CF LA QUINTA
COMMUNITY DEVELOPMENT
Thank you, kindly
William Sigurdsen
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73.301 Highway I 1 1 •
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Date Paid: Monday, August 10, 2015
Paid By: SIGNARAMA
Cashier: WNE
Pay Method: CHECK 4018
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Printed: Monday, August 10, 2015 4:17 PM
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BiII.Sigurdsen
From:
Sent:
To:
Subject:.
stamkol@aol.com
Wednesday, August 05, 2015 10:40 AM
Bill Sigurdsen
Re: Refurbish Existing monument Sign
It's okay with me.
Sent from my iPhone
On Aug 5, 2015, at 8:57 AM, "Bill Sigurdsen" <bill@pdsignarama.com> wrote:
•
Chris,
have not heard back from. you???
Please let me know what else I need to do to move forward with this.
Thank you,.
Bill
From: Bill Sigurdsen [mailto:bill@pdsignarama.com]
Sent: Wednesday, July 29, 2015 9:59 AM
To: 'stamkol@aol.com' <stamkol@aol.com>
Subject: Refurbish Existing monument Sign
Chris,
I have attached the proof for the existing monument
and Hwy.111.,
Before we move forward with refurbishing the monu
owners of the center to approve the new look of the
Please let me know if you have any questions.
Thank you,
Bill
•
<71870 copy.pdf
signon the East end of the Center near Dune Palm
ment Wally at the city of La Quinta would like the
monument.
Wallace Nesbit 08/10/2015
This letter Is in response to Polstar's Sign Application 2015.0021.
Sign -A -Rama will refurbish the existing monument sign on Hwy. 111
About 50 feet west of Dune Palm Rd. The proof of what the refurbished
Monument wlll look like Is attached. I have included emails of the approvals, from the other owners of
the center.
As per your request a submittal to the Community Development Director to adjust the Centre at
La Quinta Specific Plan and wave the need for an amendment to the Specific Plan is approved by
Peggy Baron, Chris Clarke & Robert P. Mosier.
Thank you, kindly
William Sigurdsen
J e ssi c.6,
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R2 c , the ‘AID Ls
4 ' ik @ n+Ye act. A-C� ._
Q u h'z'
Wallace Nesbit 08/10/2015
This letter is in response to Polstar's Sign Application 2015-0021.
Sign -A -Rama will refurbish the existing monument sign on Hwy. 111
About 50 feet west of Dune Palm Rd. The proof of what the refurbished
Monument will look like is attached. I have included emails of the approvals from the other owners of
the center.
As per your request a submittal to the. Community Development Director to adjust the Centre at
La Quinta Specific Plan and wave the need for an amendment to the Specific Plan is approved by
Peggy Baron, Chris Clarke & Robert P. Mosier.
Thank you, kindly
William Sigurdsen
•
2.80 SIGNAGE
2.80.1 SIGNAGE CONCEPT
Comprehensive sign plans shall be in place for each Phase of developrr‘ent prior
to the isSLiance of building permits for that phase: The 'main -principle of the
comprehensive sign plan shall be compliance with the Sign Ordinance portion of
the La Quinta Zoning Ordinance.
Monument_signs_shallconform to the —City ofra Quinta standard of_8jt
cmaxiiruTnTheiglitikcept for the'primary'projecanonuments whith may_134-121feet
Chi6iiiiihownin Exhibit 18.
2.80.1.1 SIGNAGE CONCEPT -AUTO MALL
Due to its unique retailing. and land use concept, the auto mall has turned
inward, away from Highway 111 to equalize the location factor across the site.
Although only three of the dealerships have technical "frontage" on Highway 111,
each dealer will be afforded one graphic identification sign in the landscape
setback area along Highway 111.. In addition, overall center identification signs
will be utilized along Highway 111; one monument sign -west of the main entry
and one near the corner of Adams Street and Highway 111. At the entrance on
,Adams Street an identification sign may be allowed providing identification to
both the auto mall as well as the mixed regional commercial center. Exhibit 18
shows the conceptual monument signs proposed for Highway 111 and Adams
Street.
Once inside the auto mall, each of the dealers will be allowed the following
signage:
1. One ground mounted "Dealership Identification" sign per franchise not to
exceed 40 sq. ft. per face. This sign is primarily for rnanufacturer's identification.'
2. One wall mounted "Dealership Identification" sign with .24" maximum
height letters. Letters shall be channel can, plex-faced, internally illuminated.
3. One secondary wall or fascia mounted sign for each department (used
cars, service, parts, and body shop). Sign shall be of appropriate size to be
seen from the internal loop street and shall be sized to fit the architectural
element on which it is located.
4. Directional signs as necessary as approved by the Director of Community
Development..
Exhibit 19 depicts the sign locations and design concept for the interior
Identification signs for the auto dealers. •
44
:SPECIFICrPLAN�
y
ti.
2.80.1.2 SIGNAGE -MIXED REGIONAL COMMERCIAL CENTER.. • /
The appropriate signage for the ultimate users) of this portion of the project will
only be determined upon development of a detailed site and use plan for the site.
The signage concept shall include a single -sign allowance per main building
entrance. Alternative locations may be considered based on the most effective
use of graphic identification.
Multi -tenant buildings shall integrate a concept for graphics into *the architectural
"-scheme which shall become the basis for the comprehensive sign plan' for the
complex. Freestanding signs may identify the building only; not individual_
tenants., Single user, freestanding buildings may use freestanding, monument
signage.
The mixed regional commercial center shall be allowed two complex
identification signs; oneeast of the main entry on Highway 111 and a second
sign near the easterly access point. The center may utilize signage at major
access points off La Quinta Centre Drive. Major tenants (GLA over 50,000 ?s.f)
may be identified on the complex signs.
TNECENTRE A.7 QUINTA`.
•
[Exhibits-17rand�18 pict-the" sign locations and tlesign concept for the'
[identif ton'signs for the'retailicenter portion7-7
45
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"6 .MASONnYWAU
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Dealer pad 9
/ .:; MASOMY :IX 4,21 ACRES
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EXHIBIT 17
SIGNAGE
PLAN
NOMH
SPECIFIC PLAN
THE CENTRE AT LA QUINTA
SIGN PROGRAM
- AUTO CENTER MONUMENT
REGIONAL-r-CENTER MONUMEN
- COMBINED AUTO/REGIONAL
MONUMENT
- DEALER ID MONUMENT
STAMKO DEVELOPMENT
Mahler°, Smith and Assoc.
Ptanring/EngheerIng
_ .
Waker/Rancourt + Assoc.
Architecture
Horton/Shepardson Assoc.
Landscape ArcNtecture . !
50
3
The Centre
at La Quinta
r>001-17r,IsS
DEALER SIGNAGE
ENTRY MONUMENT
HWY 111
ENTRY MONUMENT -
47 TH .AVE 6/1331"'"0"
ART1 FI GAL. F47.14-
F42.001" Loec",
PRODUCT
PRODUCT
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EXHIBIT 18
SIGNAGE
MONUMENT SIGNS
SPECIFIC PLAN
-THE CENWE AT LA OUINTA
STAMKO DEVELOPMENT
Mainiero, Smith and Assoc.
Planning/Engineering
•
Walker/Rancourt + Assoc.
Architecttre
Horton/Shepardson Assoc.
Landscape Architecture
•
51
r'
• 0;140,
anning-COMmissloo
0 City Council -
1p,e-ommunity Dew De
Initials
Case No.
Exhibit
0 With Conditions -------.
49411M20050328
COMPREHENSIVE SIGN PROGRAM
Store No. 4941: La Quinta, CA
March 28, 2005
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September 20, 2007
`47,1
Mr. Jesse Cross
Best Signs, Inc.
1550 Gene Autry trail
Palm Springs, CA 92264
E--' 3124
SUBJECT: SIGN APPLICATION 2007-1185; STAMKO PARCEL 1 MONUMENT SIGN wig
Dear Mr. Cross:
The Planning Department has reviewed and approved your request for one monument sign for the
Center at La Quinta, Parcel 1, located at southwest corner of Dune Palms Road and Highway 111.
The approval is subject to the following Conditions:
1. This sign permit is for one multi -tenant monument sign. The.sign size, design, materials, and
location are per approved plans on file with the Planning Department.
2. The monument sign shall match existing _Center at La Quinta monument signs along
Highway 111. The sign shall not exceed one hundred and twenty eight (128) square feet in
area, and shall have a maximum of six (6) tenant sign spaces.
3. The sign letters, sign size and location shall conform to the. approved Sign Program for
the Center at La' Quinta (SA 2002-618) and the approved Site Development Permit for
Parcel 1 (SDP 05-835).
4. A building permit shall be obtained from the Building & Safety Department prior to installation
of the signs.
I have enclosed two stamped approved copies of the plans for your records.
Should.you have any questions or need additional information, please feel free to contact me at
(760) 777-7125.
Sincerely,
ERIC CEJA
Assistant Planner
c: Building & Safety Department
Code Complia e Department
.0.�50X OOT • LA QutiN A, CALIFORN!A 92247-1504
7$-495 CALL.L TA 'ii tco • LA QUINTA, CALIFORNIA 92253
(760) 777-7000 •FAX (760) 777-7101
SPECIFIC PLAN
319682
THE CENTRE AT LA QUINTA
•
2.80.1.2 SIGNAGE -MIXED REGIONAL COMMERCIAL CENTER
The appropriate signage for the ultimate .user(s) of this portion of the project will
only be determined upon development of a detailed site and use plan for the site. ,
The signage concept shall include a single -sign allowance per, main building
entrance. Alternative locations may be considered based on the most effective
use of graphic identification.
Multi -tenant buildings shall integrate a concept for graphics into the architectural
' scheme which shall become the basis for the comprehensive sign plan for the
complex. Freestanding signs may identify the . building only; not individual
tenants. Single user, freestanding buildings may use freestanding, monument
signage.
The mixed regional commercial center shall. be allowed two complex
identification signs; one east of the main entry on Highway 111 and a second
si n near the easterly access point. The center may utilize signage at major
access porn s o a umta eennfre—Drive. Major tenants (GLA over 50,000 s.f)
may be identified on the complex signs.
Exhibits 17 and 18 .depict the sign locations and .design concept forthe
identification signs for the retail center portion.
Str? rf`c- 05-535
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45
Wally Nesbit
From: Bill Sigurdsen <bill@pdsignarama.com>
Sent: Tuesday, September 08, 2015 9:43 AM
To: Wally Nesbit
Subject: RE: Polstar sign at Cenre at La Quinta
Wally,
I have all of the owners approval on the monument sign and two -of the three sign on the letter.
I am waiting for the last one to sign and fax back to me this week she was out of town for the holiday.
Thank you,
Bill
From: Wally Nesbit [mailto:wnesbit@la-quinta.org]
Sent: Tuesday, September 08, 2015 9:37 AM
To: bill@pdsignarama.com
Subject: Polstar sign at Cenre at La Quinta
Hi Bill - I. just wanted to remind you that we are still looking for the signatures.from all center
ownership interests for the application submitted on 8/10 for the compliance determination that
would allow your clients sign. I have attached a copy of the letter sent to you back on 7/13
explaining what is required (see page 2). I can't approve the determination or the sign until we
have that information in hand that they agree to the application and are amenable to your .
clients sign design.
Your brief letter submitted with the application references emails that have been included, but I
do not have a record of those in the file or scanned to the assigned folder. However I seem to
recall that we spoke about this at our counter some time ago when you provided the emails you
referenced. If you could follow up with the owners for that center and have them each prepare a
brief signed note stating the following:
1. That they are the owner(s).or are authorized to represent the owner(s);
2: That they consent to allowing the sign applicant to request a compliance review of the SP,
under PLCR2015-0001, for purpose of allowing a new monument sign;
3. That the proposed sign under SA2015-0021 is acceptable to the ownership.
Thanks Bill. Cal me if you have any questions.
Wallace Nesbit I Principal Planner
City of La Quinta
78495 Calle Tampico La Quinta, CA 92253
Ph. 760.777.7069
wnesbit@la-quinta.org
Website: www.la-quinta.org
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