MSA Consulting, Inc.City of LaQuinta
H i g hway 1 1 1 C o r r i d o r
A rea P l a n
“AcƟon Plan and Investment Strategy ”
Proposal prepared by:
City of La Quinta – Highway 111 Corridor Area Plan
TABLE OF CONTENTS
WORK PROPOSAL
Section A Letter of Introduction
Cover Letter
Section B Statement of Qualifications 1
Firm Profile .................................................................................................. 1
Project Manager/Key Contact .................................................................... 2
Team List ..................................................................................................... 3
Subconsultant Profiles ................................................................................ 5
Representative Projects .............................................................................. 8
Section C Project Understanding / Approach 11
Section D Scope of Work 14
Work Objectives ........................................................................................ 14
Conclusion / Assumptions / Exclusions ..................................................... 20
Section E Project Schedule 21
Section F References 22
Section G Cost Proposal 23
Section H Appendix
Non-Collusion Affidavit
Cut Sheets/Project Examples
Project Team Resumes
City of La Quinta – Highway 111 Corridor Area Plan
Section A: Letter of Introduction
November 16, 2018
City of La Quinta
Attn: Mr. Danny Castro, Design and Development Director
Design and Development Department
78-495 Calle Tampico
La Quinta, CA 92247-1504
Subject: Response to Request for Proposals – La Quinta Highway 111 Area Plan
Dear Mr. Castro:
In response to the Request for Proposals, MSA Consulting, Inc. (MSA) is pleased to submit, on
behalf of our assembled consultant team, our Work and Cost Proposal to provide professional
consulting services to develop an Area Plan for the La Quinta Highway 111 Corridor. This
distinguished team of industry experts offers the City of La Quinta the project experience, local
knowledge, and technical expertise necessary to envision and execute a superior Area Plan for
the La Quinta Highway 111 Corridor. This prop osal has been prepared in compliance with the
Request for Proposals (RFP) dated October 8, 2018.
Having served the Coachella Valley since 1976, MSA has proudly played a hand in thousands of
projects throughout the region, making us uniquely familiar with the issues particular to urban
planning in our desert communities. Since the City’s incorporation, we have enjoyed a very
productive relationship with La Quinta. In addition to contracting directly with the City on various
improvement projects and studies, we prepared Specific Plans for Old Town La Quinta, the Centre
at La Quinta, the La Quinta Corporate Center, and for numerous residential communities
including Griffin Ranch, Aventine Apartments, and Lake La Quinta , to name a few, on behalf of
our clients. We continue to build on our legacy in the Valley by contributing to some the most
exciting projects to date, including the Coachella Valley Association of Government’s CV Link
project, which will have profound impacts on the future of the City and the su ccess of the
Highway 111 Corridor.
The MSA team is further strengthened with the expertise of our subconsultant firms:
• GHD – Urban Transportation and Traffic Design;
• Leland Consulting Group – Real Estate Economists;
• David Greensfelder – Retail Specialist; and
• RGA Landscape Architects – Landscape Architecture Specialists.
City of La Quinta – Highway 111 Corridor Area Plan
Section B : Statement of Qualifications
Firm Profile
Firm’s Complete Name MSA Consulting, Inc.
Type of Firm California Corporation
Address of Corporate
(and only) Office
34200 Bob Hope Drive
Rancho Mirage, CA 92270
Telephone 760.320.9811
Website www.msaconsultinginc.com
Email info@msaconsultinginc.com
Number of Employees 56
Services Provided Civil Engineering
Planning and Design
Survey and Mapping
Environmental
GIS
Dry Utilities
Construction Management
Landscape Architecture
Projects to Date 2,400
Firm’s Principals Robert S. Smith, Chair of the Board
Julian A. De La Torrie, President
Michael Oehlbaum, Chief Financial Officer
Marco T. Celedon, Vice President – Public Works
Paul DePalatis, Vice President – Planning
Mike Rowe, Vice President – Business Development
Registered Civil Engineers and Land
Surveyors on staff 9
Affiliated Organizations Urban Land Institute (ULI)
Desert Valleys Builders Association (DVBA)
American Planning Association (APA)
Association of Environmental Professionals (AEP)
U.S. Green Building Council (USGBC)
American Public Works Association (APWA)
Desert Roundtable
American Society of Landscape Architects (ASLA)
1
City of La Quinta – Highway 111 Corridor Area Plan
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Project Manager/Key Contact
The MSA Team is led by Robert F. Yakas, Senior Designer, who would serve as the Administrator/Project
Manager and the City’s primary contact. Providing his expertise in physical planning and design, Robert
enhances MSA’s ability to work collaboratively with clients on large scale master planning, community
design and urban design projects. He constantly explores alternatives and looks for sound solutions to
gain approval in the most cost effective and time efficient way.
His contact information follows:
Mr. Robert F. Yakas, APA, Assoc. AIA
Senior Designer, Planning Division
MSA Consulting, Inc.
34200 Bob Hope Drive
Rancho Mirage, CA 92270
760.320.9811
760.323.7893 (facsimile)
ryakas@msaconsultinginc.com
Mr. Yakas will work closely with the City to ensure that project requirements are satisfied and share in the
day-to-day responsibilities in his respective fields of expertise. As a key leader at MSA, Robert sets,
observes, and re-evaluates project priorities frequently, conveying pertinent project information
effectively and in a timely manner to the Client.
Paul DePalatis, Vice President of the MSA Team, will serve as a Senior Advisor and provide managerial
support for the course of the project.
City of La Quinta – Highway 111 Corridor Area Plan
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Team List
MSA’s strong, uniquely qualified Team is assembled to develop the most-effective approach for the
implementation of the requested services. They would work closely with the City and all subconsultants
to ensure project requirements are satisfied. Resumes for the Project Team are in the Appendix.
Key team members are listed in the summary table that follows:
MSA CONSULTING, INC.
Staff Member Title/Role Experience
Paul Depalatis, AICP
•Vice President/Principal in
Charge
•Senior Advisor
•32 years as planner; project
manager; and Planning director
•Day-to-day management of
multiple projects and design
delivery
Robert F. Yakas, APA, Assoc. AIA
•Senior Designer
•Senior Project Manager
•Project Leader
•Project Administrator
•City Contact
•Community Outreach
•42 years as urban designer/
City planner; senior project
manager
•Design/processing oversight
for production projects; urban
design; physical planning; code
and ordinance oversight
Christopher Brizuela •Planner
•Codes and Ordinances
•Land Use Planning
•Code Revisions
•Agency
coordination/relationships
•Preparation of reports, exhibits
and plans for the Entitlement
process
Taylor Libolt Varner •Assistant Planner
•Code/Ordinance Research
•Community Outreach and
Engagement
•Public affairs and planning
professional
Derek Gallerani •Production Designer
•Graphics/Illustration
•3D Simulation
•28 years with MSA
•Creates planning and land
development
renderings/exhibits
City of La Quinta – Highway 111 Corridor Area Plan
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SUBCONSULTANTS
Staff Member Title/Role Experience
GHD
Lindsey Van Parys
•Principal Engineer
•QSP/QSP
•Project Manager
•11 years of experience delivering
transportation projects
•Designs roundabouts,
streetscapes, trails,
roadway/highway improvements
Leland Consulting Group
Christopher Zahas, AICP •Managing Principal
•Real Estate Strategist/Project
Manager
•18 years at Leland Consulting
Group
•Strategic advisor
•Urban corridor design
•Downtown revitalization design
•Employment District Design
•Transit-oriented development
•Public/private partnership
engagement
Greensfelder Commercial Real Estate
David Greensfelder •Managing Principal
•Retail Strategist
•25+ years’ experience as retail
advisor, developer, operator
•Over 325 projects spanning 6.5
million square feet
•Market research/analysis
•Developing retail/economic
development strategies for Cities
RGA Landscape Architects, Inc.
Ronald B. Gregory, A.S.L.A. •President/Principal in Charge
•Registered Landscape Architect
CA #1532
NV #94
AZ #13754
•Landscape Architecture
•41+ years experience
•Over 2,000 landscape projects
in the Coachella Valley
•Water efficient design
•Sustainable design
City of La Quinta – Highway 111 Corridor Area Plan
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Subconsultant Profiles
The MSA Team emphasizes the value of working relationships to provide the skills and professionalism to
offer dependable, quality services to our clients. Our subconsultants are selected based on their proven
abilities to follow through, superiority in their fields of expertise, and strong commitment to teamwork.
MSA has a close affiliation and successful performance history with the following subconsultants:
GHD
Established in 1928, GHD is a privately held international engineering firm owned by
our people and operates across five continents. Our people offer decades of knowledge,
as well as a deep understanding of the challenges facing businesses and communities
today. Globally, we employ more than 10,000 people in 200 offices and have delivered
projects in more than 90 countries. In North America, our resources include 4,000
people with more than 130 locations across the region. Our business model is to work
internationally and deliver locally - put simply, we work where our clients work. Just a few of our services
include: Complete Streets/Streetscape Planning/Design, Transportation Planning/Design, Civil
Engineering, Traffic Engineering, Landscape Architecture/Wayfinding, Roundabout Planning/Design,
Construction Management, Land/Construction Surveying and Geographic Information Systems.
GHD also provides integrated services across the asset life cycle for roads, highways, bridges, airports, and
rail/light rail systems. Services range from transportation planning and traffic engineering, preliminary
design from concept to detailed design to construction, and asset management. We can assist agencies
with a growing need to effectively maintain their assets.
Contact: Team:
Lindsey Van Parys, P.E., QSP/QSP, Project Manager Todd Tregenza, Senior Transportation
GHD Planner
943 Reserve Drive, Suite 100 Myung Choo, Senior Engineer
Roseville, CA 95678 Kamesh Vedula, Principal/Senior Traffic
Lindsey.VanParys@ghd.com / (916) 517-2798 Engineer
Leland Consulting Group - LCG
Leland Consulting Group (LCG), an Oregon Sub S
corporation with six employees, was established in 1989 and has over 29 years of experience providing
real estate and urban planning services to public and private sector clients across the United States.
Exceptional public and private leaders have bold visions for their downtowns, neighborhoods,
employment centers, and cities. Leland Consulting Group helps to refine and realize those visions. In more
than 250 communities across the country, our strategies have resulted in built projects that immediately
improve residents’ quality of life: thriving downtowns, bustling shopping districts, inviting neighborhoods,
and productive employment centers. As urban strategists, our role is to keep the big picture in sight, while
simultaneously providing deep expertise in the strategic, market, financial, and economic elements that
make projects possible and successful. We recognize that special and economically viable places result
not just from one factor, but from the combination of quality design, supportive markets, developer
capacity, and financial strength. During every assignment, we engage the public and private champions
essential to rallying support and overcoming obstacles.
City of La Quinta – Highway 111 Corridor Area Plan
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Leland Consulting Group provides the following services: Market Research and Strategies, Financial
Analysis, Economic Impact Analysis, Public-Private Partnerships, Economic Development Strategies,
Housing Strategies and Development Conceptualization.
Contact: Team:
Christopher Zahas, AICP, Managing Principal Ted Kamp, Senior Associate
Leland Consulting Group
Los Angeles, CA
610 SW Alder Street, Suite 1200
Portland, OR 97205
czahas@lelandconsulting.com / (503) 222-1600
Greensfelder Commercial Real Estate
Bay-Area-based Greensfelder Commercial Real Estate
LLC specializes in strategic planning, market
research/analysis and location intelligence, and
development management for owners and
developers, communities, and financial institutions
and investors. GCRE has also developed for its own
account. Greensfelder has particular expertise
repositioning regional malls and providing development management services to mixed-use developers
and technology companies in pre-IPO fundraising rounds. Significant assignments include market
evaluation for cities, retailers and REITs, mixed-use project implementation, land-use, entitlements, and
economics. Greensfelder emphasizes quickly understanding factors affecting project implementation.
Skilled at managing organizational dynamics, and community and public meetings, Greensfelder knows
how to navigate large organizations, how to diffuse opposition, and values transparency and open
communication.
Primary consulting topics include: Mixed-use Best Practices for Retail, Program Management and Fee
Development Services for Retail and Office Projects, Retail Emerging Trends, Positioning/Repositioning,
and Strategy, Market Analysis, Market Entry, Location Intelligence, Economic Development, Downtown
Districts, Transformative Retail Planning and Strategy for Public Agencies, Reposition Projects That Once
Worked but Now Don’t, Commodity versus Specialty Retail, Multichannel and Omnichannel Retail,
Entitlements and fee development, Due Diligence and Risk Assessments, Integrating Commercial Uses in
Mixed-Use Environments, Litigation Support and Expert Witness Services.
Contact:
David Greensfelder, Managing Principal
Greensfelder Commercial Real Estate
Albany, CA
David@greensfelder.net / (510) 708-8927
City of La Quinta – Highway 111 Corridor Area Plan
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RGA Landscape Architects, Inc.
Founded in Palm Desert in 1977, RGA has 41 years of experience in providing
landscape architectural services in the southern California region. They are an award-
winning firm noted for elegant yet practical outdoor spaces, and they are recognized
as experts in the design of water efficient landscapes and the selection of plant
material appropriate for sustainable environments. RGA has been the project landscape architects for
over two thousand projects in the southwest.
RGA is experienced in the preparation of water use calculations, construction cost estimates, cost analysis
and value engineering processes. They use state of the art computer software for preparation of design
documentation and are experienced with team collaboration via a variety of media. As a member of the
U.S. Green Building Council and having LEED accredited professionals on staff, RGA is an industry leader
in the use of solar powered irrigation controllers and LED landscape lighting. RGA is a service -oriented
design practice and understands the importance of budgets and scheduling of construction projects.
Contact: Team:
Ronald B. Gregory, A.S.L.A., President and Principal Jarvis Payne, Associate Landscape Architect
in Charge
RGA Landscape Architects, Inc.
73061 El Paseo, Suite 210
Palm Desert, CA 92260
RGregory@RGAPD.com / (760) 568-3624
City of La Quinta – Highway 111 Corridor Area Plan
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Representative Projects
The following projects, representative of similar work requested by the RFP, were
successfully completed by our project manager Robert Yakas as Robert Yakas Design LLC,
prior to joining MSA Consulting, Inc.:
Santa Paula Downtown Mainstreet Study – Santa Paula, California (2016)
As an element of the General Plan, the design and function downtown Mainstreet and adjacent
neighborhoods was studied. The project detailed infill opportunities and revisions to the codes and
ordinances as they related to potential mixed use and residential development in the center of Santa
Paula.
Client Reference:
Ms. Janna Minsk, AICP / Planning Director
City of Santa Paula
970 E Ventura St.
Santa Paula, CA 93060
Tel: (805) 933-4214
Lighthouse Theater Block Infill Design and Guidelines – Pacific Grove, California (2017)
Anticipating the redevelopment of the major block in downtown Pacific Grove, development alternatives
were presented with recommendations for a hybrid form-based code.
Client Reference:
Mr. Mark Brodeur, AICP / Community and Economic Development Director
City of Pacific Grove
300 Forest Ave. 2nd Floor
Pacific Grove, CA 93950
Phone: (831) 648-3183
Fredericksburg Road Corridor Design Study and Guidelines – San Antonio, Texas
As a main North South corridor in the city, the 3.5 mile stretch of Fredericksburg Road contained an array
of commercial and mixed-use land uses. Neglected for many years, the corridor needed a re-design for
aesthetic, safety and operational purposes. The study involved traffic, transportation, streetscape design,
urban design, infill development recommendations and economic revitalization study.
St Paul Square Corridor and Revitalization Study – San Antonio, Texas
A near-in historic downtown neighborhood straddling E. Commerce Street, the neighborhood needed
revitalization. Next to the Alamo Dome, a major entertainment venue, St Paul Square is a mix of office,
retail, entertainment and professional services. Traffic was negatively impacting the district and the study
was done to re-design the corridor and make recommendations for revitalization.
Client Reference for Texas Projects:
Bridgette White, AICP / Planning Director
1400 S. Flores
San Antonio, TX 78204
Phone (210) 207 - 6459
City of La Quinta – Highway 111 Corridor Area Plan
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San Andreas SR 49 Southern Gateway Commercial Corridor Study - Calaveras County,
California
GHD prepared a “Complete Streets” plan with conceptual designs for a new southern
gateway to San Andreas on State Route (SR) 49 for the Calaveras Council of
Governments (CCOG). With over 240 underutilized or vacant acres surrounding an
abandoned airport site, we identified infrastructure improvements to support
redevelopment opportunities and a new southern gateway that could provide the “sense of arrival” into
San Andreas. The community was engaged to dialogue on the development potential of the south area
and design of the corridor. Through those conversations, community concerns led to the expansion of the
study area to encompass the entire SR 49 corridor, known locally as Saint Charles Street. GHD evaluated
the full corridor, looking at “Complete Streets” improvement opportunities that would link focus nodes
and planned growth areas to the existing community along the corridor. Recommended improvements
were prioritized and phased based on community input, grant eligibility, safety, capacity, and operational
performance metrics, cost, and constructability. The plan was adopted by the CCOG Board, and the CCOG
is currently exporting programming and funding opportunities through upcoming grant programs.
Client reference:
Amber Collins / Executive Director
Calaveras Council of Governments
444 E. Saint Charles Street, Suite A
San Andreas, CA 95249
(209)754 - 2094
Midtown Corridor Development Strategy – Bozeman, Montana
LCG led a team of engineers, planners, architects and parking consultants to determine how the City can
best invest TIF funds in a manner that provides private developers with financial incentives that enhance
the economic feasibility of higher-density, mixed-use projects served by active transportation. At the
same time, the consultant team supported staff to work with local property owners and proactively
partner on public-private projects aligned with the Midtown Corridor vision.
Client reference:
David Fine / Economic Development Specialist
City of Bozeman
121 N Rouse Avenue
Bozeman, MT 59715
(406)582 - 2973
Downtown Civic Core Vision and Action Plan – Renton, Washington
Prepared a market analysis to evaluate residential, retail, and mixed-use development opportunities. The
market strategy was combined with an assessment of City-owned facilities including a parking structure,
an events center, a plaza, and a vacant lot to identify strategies and actions that would ensure that these
assets serve as catalysts for private investment in the future. The plan's early implementation items
include a signage and wayfinding plan which will be carried out in the next year in order to support the
planned conversion of several one-way streets back to two-way traffic. The plan received a 2018 joint
planning award from the Planning Association of Washington and Washington chapter of the American
Planning Association.
City of La Quinta – Highway 111 Corridor Area Plan
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Downtown Retail Feasibility and Implementation Strategy – Santa
Clara, California
Created a retail strategy for the City of Santa Clara, with unique focus
on the following primary areas: defining the retail potential and market
positioning for a recreated Downtown District, Identifying a long-term
retail strategy for El Camino Real focusing on capitalizing on the best existing retail nodes and then infilling
from those nodes, and Addressing other areas such City-owned land earmarked for redevelopment, the
area around the new San Francisco 49ers Stadium, and the North Bayshore.
Established the Downtown and El Camino Real trade area boundaries, when Commodity as opposed
Specialty uses should be a focus, and evaluate the potential to increase demand Downtown and along El
Camino Real. Addressed both real estate (location) and facility (site attribute) for the focus areas including
site attributes such as convenience of access, the array of existing retail locations serving the trade areas,
and market barriers. In addition to resident and daytime population, evaluated market opportunity
represented by other large-scale non-resident populations in close proximity to Santa Clara such as Santa
Clara University and San Jose State University, convention and visitor impacts, and vehicular and transit
traffic patterns.
Client reference:
Ruth Shikadam / Economic Development Officer, Assistant City Manager
City of Santa Clara
1500 Warburton Avenue
Santa Clara, CA 95050
(408) 615 - 2219
Tahquitz Canyon Way Median Islands – Palm Springs, CA
This median island and streetscape enhancement project included development of
four design “zones” over a 3-mile corridor from downtown Palm Springs to the
airport, with each of the zones reflecting the character of its neighborhood. Included
coordination with many stakeholders and government agencies.
Client Reference:
Marcus Fuller / Assistant City Manager
City of Palm Springs
3200 E. Tahquitz Canyon Way
Palm Springs, CA 92262
(760) 322 - 8380
Fred Waring Drive Median Islands and Parkways – Palm Desert, CA and Indian Wells, CA
Redesign of median islands and adjacent parkway on both sides of Fred Waring Drive for a distance of 2.5
miles. Project included coordination with two city governments (Palm Desert and Indian Wells) and two
water districts (Coachella Valley Water District and Imperial Irrigation District).
Client reference:
Diane Hollinger / Landscape Specialist
City of Palm Desert
73510 Fred Waring Drive
Palm Desert, CA 92260
(760) 776 - 6444
City of La Quinta – Highway 111 Corridor Area Plan
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Section C : Project Understanding / Approach
Project Understanding
Highway 111 is the main local arterial serving the Coachella Valley connecting Palm Springs with all of the
8 cities to the east. The Highway 111 corridor also serves as the armature for a vast amount of retail,
resort, entertainment and services patronized by valley residents and visitors. Owing to the rectilinear
grid pattern of surfaces streets in the valley, intersections with Highway 111 are frequent and, more often
than not, create the main nodes of activity in the corridor and for each city. This 2-mile portion of Highway
111 in La Quinta, between Washington Street and Jefferson Street represents the largest concentration
of retail, service and entertainment outlets in the City. Indeed, it is a critical revenue generator for the
city, representing the vast majority of sales tax collections. The corridor is also in close proximity to major
sports recreation and vacation venues in the Coachella Valley. Indian Wells Tennis Gardens, PGA West,
Empire Polo Club and the site of Coachella Music festival are all within easy reach of this corridor of La
Quinta.
The View from the Road
Highway 111, first proposed in the early 1930’s was originally designed, owned and operated by Caltrans,
whose primary mission was to move vehicles through the Coachella Valley. This car centric approach to
roadway systems has served its purposed and helped the Valley and La Quinta grow into the City it is
today. However, times are changing as is the demand for multimodal and innovative transportation
solutions, building and land use. The Highway 111 corridor has so much untapped potential. In response,
we have created the team the City needs to turn that potential into an actionable plan that will spur
economic development and growth for the City.
The multidisciplinary Project Team we have assembled is qualified and eager to meet the challenges of
this plan. We understand what is ultimately needed from this project – community-based implementable
projects and programs that support local, regional, and state performance metrics for sustainable
transportation and a renewed direction for creating vibrant, attractive places in the corridor.
There are significant views of the surrounding mountains from the
highway and this dramatic backdrop is easily ignored as one navigates
the large amount of traffic jockeying for turning lanes to enter centers
or intersections. This corridor serves diverse roles in a diverse
community yet, is currently designed to primarily serve a single mode
of travel - the automobile. In essence, the view from this vehicle-centric
highway is ‘to use it to get from A to B’. However, this Highway 111
Corridor Improvement Plan presents the greater La Quinta community
with an opportunity to:
• Enhance mobility choices to the community
• Expand safe access to existing multimodal opportunities, and
• Strengthen connectivity across a critical transportation corridor
Our team’s plan will tackle these challenges and provide a realistic approach that transforms Highway 111
into a context-appropriate complete street that meets the diverse mobility needs of the people it serves.
This plan will produce a roadmap to implement improvements that safely move the community on foot,
by transit, on bike, and by car.
City of La Quinta – Highway 111 Corridor Area Plan
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The plan will lay the foundation for a conversion of the corridor into a destination where people go for
arts and entertainment, retail and recreation, hospitality and work. A destination that in which people
are comfortable walking and biking to and through. A destination that attracts residents and visitors from
near and far, the “talk of the town”, if you will.
This portion of the Highway 111 corridor has
been experiencing a high incident of traffic
collisions, based on current available UC
Berkeley Transportation Injury Mapping
System (TIMS) data. From January 2015 to
December 2017 the corridor has recorded a
total of 77 injury collisions. Some of those
were serious injury collisions as well a one
(1) fatal accident, which accounted for 25%
of all injury accidents within the city for this
three (3) year period.
A review of location data suggest that the
majority of accidents occurred at or near
major intersections. As a result, safety will
be paramount in this project and corridor
safety improvements will be put at the forefront. This team will provide custom solutions that meet
specific project needs while improving safety and reducing overall collisions. Our team will look in depth
at collision types, identified collision causes, and provide suggestions on various safety improvements that
can be incorporated along the corridor that meet the Highway 111 Corridor Vision.
“Meet me at” … Sustainable “Place Making”
In terms of urban form, the corridor isn’t dissimilar to most of Highway
111 through the valley. Retail and service establishments flank large
parking fields with smaller pads next to landscaped parkways, with
desert plantings and discontinuous meandering sidewalks. While
somewhat chaotic, City ordinances and guidelines have managed to keep
visual clutter to a minimum. Along with buildings fronting Highway 111,
in the space created between the buildings and the street, there is a lack
of pedestrian amenities. Lighting is limited to intersections and then with
only highway scaled goose-neck lights.
The 2018 Urban Land Institute study indicated a need to create a new “place” or “places” in the corridor
that will attract and entertain consumers and patrons in well designed, cohesive, pedestrian oriented
enclaves in the corridor. Recognizing these challenges in the corridor, the City of La Quinta is endeavoring
to make this portion of Highway 111 a more accommodating network of places and events. The large
parking fields need to be re-purposed with the inclusion of in-fill development creating destination places
with character and charm.
These “nodes” of activity will be linked with all modes of transportation and offer pleasant, shaded
environments that can be used year-round. Building on the existing network of streets, access roads and
the eventual development of the CV Link, the intention is to build a usable multi-modal network.
City of La Quinta – Highway 111 Corridor Area Plan
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This network will be enhanced with an updated landscape and way-finding scheme throughout the
corridor with a ‘Complete Street’ approach to the intricate street network existing in this district. While
not eliminating the auto and recognizing the emerging sharing economy, the intent will be to create places
where private auto use is not the only option for circulation in the corridor.
We will look for other out of the box opportunities to create a sense of place
throughout the corridor as well. One example of that would be to create a space to
honor the fact that in 2005 this stretch of Highway 111 was named “Deputy Bruce
Lee Memorial Highway” to honor the Riverside County deputy sheriff who lost his
life in the line of duty responding to a call in the City.
“It’s the Economy…”
Beyond the physical design and operation of the corridor, it is
incumbent on this project to evaluate the sustainability of the
commercial retail profile of the district and ascertain a direction that
will best meet the demands of a changing commercial landscape.
Recognizing emerging trends in on-line purchases and the continued
retrenchment of brick and mortar retail, our team’s retail experts will
examine the critical real estate economic trends that will affect the
City’s revenue streams. Our team will present practical and pragmatic
strategies for the City and property owners to consider as this transition
in the commercial retail environment continues to emerge. The solution must be one where the whole is
greater than the sum of its parts, and the case must be made that mixed-use development provides a
sustainable fiscal foundation for the city. Despite claims to the contrary, retail is not dead – but it is going
through fundamental changes that will reshape how people shop and utilize commercial real estate.
“Make no Small Plans…”
Transitional urban places will evolve, expand, contract, prosper
or fail with or without a plan – it is the nature of dynamic cities
in our culture. In order to direct growth and development in a
positive direction, it is necessary to first have a vision of what a
place should become, and then use or develop the strategies
and tools to make that vision a reality. Our intention is to help
forge a vision for this dynamic, critical La Quinta corridor. The
Framework Plan we anticipate will help establish the template
for a new, emerging, sustainable place – a grouping of environments when taken as a whole will present
renewed focal points of interest and activity. Reviewing, revising or creating new regulatory instruments
will be key to this effort. Addressing the regulations will assure that the vision can be created without
being hindered by codes and ordinances that might not be appropriate or would be working at cross-
purposes. We will also try to eliminate duplication of efforts in the various Specific Plans that exist in the
corridor.
Providing images, illustrations, simulations and community events, we will hope to distill the wishes and
hopes of residents, property owners and business owners in a vision plan that will guide the future of this
corridor. To accomplish this, an outline of approach to the project is provided below.
City of La Quinta – Highway 111 Corridor Area Plan
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Section D: Scope of Work
Work Objectives
Task 1: Stakeholder Engagement
This task is done to establish and engage a Stakeholder Working Group (SWG) comprised of a variety of
interested parties from small business owners to big box retail representatives, public agencies and
surrounding residents. Meetings and interviews will be held to ascertain views, concerns and direction
from those most involved and affected by any plan for this district. (Task Fee: $25,950)
1.1 Stakeholder ID/Interviews
a) With assistance from the City of La Quinta, establish Highway 111 Corridor Analysis and Vision Plan
Stakeholder Working Group (SWG) and establish meeting schedule.
b) Organize and implement SWG outreach meetings. This will include presentations and meetings with
City public works and planning departments, retail and service business owners/operators, property
owners, neighborhood and community groups. One meeting will be held with each SWG. This will serve
as an introduction and presentation of the project and solicit feedback, ideas, concerns and potential
opportunities from the groups and will be held early on in the project processes. A SWG workshop will
be scheduled for Task 2 and will focus more on a presentation of the findings from the Corridor Audit,
and answer questions and address any concerns. It is assumed there will be at least 5 SWGs totaling
10 meetings. For budget purposes it is assumed various meetings will be conducted in one day to
reduce travel costs.
1.2 Establish Outreach Program
Conduct 2 SWG meetings and 1 open public presentation. The initial SWG meeting will be a workshop
utilizing all the tools to solicit ideas, in-put and comments from the SWG geared towards gathering critical
information to move the project forward. The second SWG meeting will present draft Complete Streets
plan improvements affording a chance for a public critique of the plan with comments and direction. The
final meeting will be an open public presentation to present the final Complete Streets Plan and the
Corridor Vision Plan with graphics and illustrations and to gather any final input for plan adoption. With
assistance from the City each meeting will be advertised using a multimedia campaign (including
newspaper, radio, social media and website).
1.3 Develop On-line Outreach
Develop online tools and social media sites. To maximize public participation and feed-back, educational
materials will be prepared and distributed that outline the scope of the project and the planning process,
the issues involved and the choices being considered by the project. (Due to budgetary constraints, our
team will request that the City engage in a local media and social media campaign to raise local awareness
along with a project website with online tools for soliciting project input with links distributed throughout
the community).
Deliverables:
- Stakeholder Working Group (SWG)
- Series of meetings and a workshop with each SWG
- On-line outreach tools
Task 2: Corridor Audit
Task 2 takes in-depth review of existing plans, programs, policies and regulations as well as on-site
investigation of the existing condition. Our first team “event” will be an on-site meeting with staff and
interested members of the SWG to explore the critical issues facing the corridor. Our first public meeting
will be at the culmination of efforts in this task.
(Task Fee: $69,250)
City of La Quinta – Highway 111 Corridor Area Plan
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2.1 Corridor Triage
Review of All Programs, Projects Plans and Policies Applicable to the Study Area
a) On site meeting and investigation – meeting with City staff to investigate the issues on the site.
Identify potential opportunities and highlight constraints.
b) Review all plans, studies and regulations affecting the corridor.
2.2 Traffic Data Analysis & Future Traffic Projections
a) GHD, a subconsultant on the project team will review and analyze the road user count data provided
by the City, including pedestrians and bicycle counts. It is assumed these counts are recent (within the
last couple years) and include turning movement counts for vehicles, pedestrians and cyclists.
Collecting Traffic, pedestrian and bicycle counts are not included in this scope of work. Under this task
we will also project future traffic volumes using previous studies, community circulation plans, the
Regional Travel Demand Model, growth rate, VMT methodology and other tools that will help forecast
multimodal demand before and after complete streets improvements are made.
b) Safety Analysis – GHD will obtain and review the collision data available in the City’s Crossroads
database. This data will be supplemented, if needed, with other collision databases such as the UC
Berkeley Transportation Injury Mapping System (TIMS) and Statewide Integrated Traffic System
(SWITRS). GHD will analyze the collisions by severity, type, and location and provide a detailed
summary of pertinent information such as, but not limited to, involved party by mode (vehicle,
pedestrian, bicycle), severity, collision factors, environmental factors, lighting, etc. A collision hotspot
analysis will be performed to identify crash concentrations. Additionally, GHD will screen fatal and
severe injury collisions in the study area to identify any physical, environmental, geometric, or
infrastructure conditions or elements associated with high-injury crash risk.
c) Traffic & Safety Technical Memorandum – The team will summarize the results of the analysis above
into one technical memorandum that documents the existing and projected traffic conditions, the
potential for traffic diversion and safety analysis. As part of the safety analysis discussion GHD will
identify any potential safety deficiencies in the corridor based on the collision analysis and field review
and provide recommendations on potential safety improvement opportunities.
d) Qualitative Potential Traffic Diversion Analysis (Optional Task)
When modifying a heavily traveled corridor into a complete street corridor there is potential for traffic
to divert to parallel facilities, which could have negative impacts on adjacent neighborhoods, streets,
and businesses. GHD will perform a qualitative analysis of potential for traffic diversions and document
the findings in Task 2.2.3.
It is assumed, for the purposes of this project, the diversion impacts would be minimal and a
quantitative analysis would not be needed. However, if the City determined a quantitative analysis is
needed, the scope and fee can be amended and we can perform the analysis.
2.3 Multimodal Analysis
Our team will analyze the existing Highway 111 corridor from a non-motorized user perspective. The
purpose of this analysis is to provide options for the Highway 111 corridor that alter the role of the street
to provide a safe and efficient facility that includes bicycle and pedestrian users and provides connections
to key destinations throughout the Corridor. The team will determine where the best points of connection
are for the non-motorized users to provide access to the various Districts and encourage use of the CV
Link and connections to surrounding businesses, attractions and more.
2.4 Place Making / In-fill Site Identification
Consideration of potential in-fill development for the creation of activity nodes and new places (See Task
3). The team will identify those sites in the corridor that can be potentially accommodate in-fill
development and where it makes most sense to establish new nodes of activity, such as:
• Arts & Entertainment District: Washington Street to Adams Street
• Retail & Recreation District: Adams Street to Dune Palms Drive
• Hospitality & Mixed Use: Dune Palms Drive to Jefferson Street
City of La Quinta – Highway 111 Corridor Area Plan
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2.5 SWG Public Workshop
Conduct a SWG workshop in a venue on site to explain the findings of the Corridor Triage, explain the
direction of the project and solicit in-put from interested parties
Deliverables:
- Opportunities and Challenges documents (report, graphics, maps) electronic copies only
- Draft and Final Corridor Audit Technical Memo, electronic copies only
- Identification of “new places” sites – mapping/graphics electronic copies only
- Public Meeting
Task 3: Complete Streets Action Plan
Based on the ULI plan, the work performed in the tasks above, and City and community input, the entire
team will work with staff to develop a draft vision for the corridor. The vision will establish guidelines
and policies with supportive graphics including context sensitive Complete Streets designs for each of
the three corridor segments, identified below, which may be adjusted as part of the initial project design
work:
• Arts & Entertainment District: Washington Street to Adams Street
• Retail & Recreation District: Adams Street to Dune Palms Drive
• Hospitality & Mixed Use: Dune Palms Drive to Jefferson Street
(Task Fee: $24,480)
3.1 Develop the Highway 111 Vision
Under this task we will utilize the traffic and safety and pedestrian and bicycle analyses performed above
and leverage our expertise in traffic operations and complete streets designs to analyze and identify
various complete streets opportunities that meet the established corridor vision. Examples of these
opportunities are:
• Corridor enhancements for ITS technologies in regards to lighting, transit, and signalization
• Intersection enhancement and placemaking opportunities through innovative intersection
alternatives
• Pedestrian and bicycle safety, mobility and connectivity enhancements at the intersections and
along the corridor
• Opportunities for innovative storm water solutions that enhance the aesthetic character in
addition to meeting water quality and storm drainage needs.
• Unique access solutions that minimize impacts to the motoring public, reduce congestion on the
corridor and provide needed access to adjacent properties
All of these will be done keeping safety, mobility, economic development, mode shifts, and technological
advances in the forefront of the plan development.
Under this task our team will provide a written summary of the concepts and visualizations which will be
photorealistic impressions of the concepts using Sketchup and Photoshop to include in the corridor plan.
For budgeting purposes, it is assumed that in addition to the graphics being put together for topics above,
up to four (4) additional graphics will be provided as part of this task.
The vision will guide implementation of the plan specific to each corridor segment and will be presented
to City Council for acceptance.
3.2 Arts and Entertainment District
The plan will focus on identifying uses and circulation configurations that maximizes the character of this
sector.
3.3 Retail and Recreation District
Recognizing the importance of this sector in the Corridor, the particular measures in the plan will address
themselves to a character fitting this context.
City of La Quinta – Highway 111 Corridor Area Plan
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3.3 Hospitality and Mixed-Use District
Hotels and residential neighborhoods have different circulation needs and character than the other
districts. The plan will reflect the unique character of this sector in the Corridor.
Deliverables:
3a Memorandum documenting the findings contributions to the Plan Vision.
3b PDF of the corridor exhibits
Task 4: Corridor Branding
Developing a “brand” or theme for the corridor depends upon what we expect will be the nature of the
district over time. Our team feels it is important to examine and analyze the real-estate and retail
environment in order to more carefully tie a branding theme to the district.
Building on Task 3, this task further examines the existing landscaped environment and from that
develops a new landscape “theme”, planting palette, street furniture, materials and signage
recommendations that will best enhance the emerging place that is an expression of the vision.
Navigating the district is seen as a critical limitation, with high traffic volumes, few landmarks and
multiple distractions. Organized “way-finding” is implicit within the Complete Streets plan, this effort
is directed at making it easier and safer to navigate through the districts as well as invite people passing
by into the district to shop, eat, play and work. (Task Fee: $37,790)
4.1 Real Estate/Retail/Commercial
The market strategy will ensure that the planning for Highway 111 is based on solid, factual market
information so that the recommended projects and development strategies are not just grounded in
reality but are also credible and can be supported by a wide range of implementing partners and private
investors. The market strategy will identify short- and long-term actions that can activate the economic
opportunity to generate investment in La Quinta.
We will build upon the market analysis that was prepared for the ULI report and will supplement and
ground-truth it with direct research on land values and the real estate conditions in La Quinta that will
drive private investment feasibility. Our national retail expert, David Greensfelder, will provide in-depth
insight into the national retail landscape and its local implications to retail centers in La Quinta, specifically
focusing on the balancing of specialty and commodity retail and ways that cities and property owners can
optimize their assets for long-term fiscal sustainability.
4.2 Landscape Concepts
Our landscape architects will focus on conceptual landscape design; including planting plans, inorganic
material and artwork locations, sections, plant images, plant palette and narratives. Our team will explore
options for the design of signage and produce streetscape alternates. Coupled with the “Complete
Streets” effort, care will be taken to assure a comprehensive approach to wayfinding including
informational and directional signs, landmarks and landscape features that add to the sense of place in
the district.
4.3 Streetscape Design Alternatives
We will provide potential street cross-sections and layouts for roadways and intersections within the area
plan.
4.4 Streetscape Graphics
The cross-sections will be will be photorealistic impressions of the sections using Sketchup and Photoshop.
Deliverables:
- Corridor branding and landscape program - mapping/graphics/street sections electronic files only
- 3D Simulations
City of La Quinta – Highway 111 Corridor Area Plan
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Task 5: Corridor Design Guidelines
Using the existing Highway 111 Design Guidelines as a point of departure, and referring to Task 3
Complete Street Vision Plan, our team will develop design guidelines and standards for the corridor in
a manner that is easily understood by the public but is robust enough to meet the technical needs of
corridor plan. The guidelines will also incorporate potential in-fill development that might occur as a
result of the vision plan. Existing La Quinta design guidelines will be referenced and modified if
necessary. The text will be supported by the exhibits prepared in the tasks above and any additional
exhibits needed. (Task Fee: $31,790)
5.1 Corridor Guidelines
Utilizing a hybrid form-based approach, our team will formulate new design guidelines for the district. We
will evaluate the merits of existing guidelines and integrate our new guidelines where appropriate.
5.2 3D Design Simulations
Using 3-dimensional software, our team will illustrate the application of new guidelines focusing on
Highway 111 and adjacent in-fill properties.
5.3 In-fill Guidelines
Particular attention will be given to potential in-fill sites referring to Task 3 and assuring the guidelines are
appropriate to the potential character of the given sector. 3 dimensional simulations will be used to
illustrate the character and nature of development under the new guidelines.
5.4 Landscape Guidelines
We will draft guidelines for landscape related elements of the design with photo simulations.
5.5 Second Stakeholder (SWG) Meeting
SWG meeting to present all work to date and solicit feed-back and in-put.
Deliverables:
- Illustrated Design Standards for the corridor and the built environment
- 3D simulations of guideline outcomes
Task 6: Code and Standards Revisions
The General Plan is the guiding document for all development in the City. Specific Plans address
developments within the corridor. Codes and standards are the implementation tool for the plan and
are the basis for SPs. Our team will review the General Plan as it applies to the corridor as well as all
existing Specific Plans in the corridor in order to determine amendments, revisions or the rescinding of
any SP, standard or code provisions. We will make recommendations reflective of this review. (Task
Fee: $13,140)
6.1 General Plan Review and Amendment Recommendations
Review of General Plan and all Specific Plans in the corridor. The review is performed with a view to the
potential development in the corridor – the anticipated transition of the corridor to a more multi-modal
“place” focused district.
6.2 Zoning Code Review/Revisions
Review of the existing zoning code and provisions as they relate to the potential of the district.
6.3 Development Standards Review/Revisions
Review of the existing development standards and provisions as they relate to the potential of the district.
Deliverables:
- Code/Ordinance/Development Standard revision recommendations
City of La Quinta – Highway 111 Corridor Area Plan
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Task 7: Implementation Strategies
Implementation of the vision plan is where “the rubber meets the road” – an appropriate metaphor for
this corridor. The means and methods to make a plan real, over time, involve the vision plan itself,
economic incentives (strategies), regulatory provisions (codes and ordinances) and the will of th e
owners, City leaders and the community at large. Our team will focus on the infrastructure, regulatory
and economic strategies necessary to bring the vision plan to life. (Task Fee: $32,320)
7.1 Real Estate/Retail Strategies
We will develop a comprehensive, tailored set of financial and economic strategies to incentivize and
attract the desired types of private investments. With the loss of redevelopment in California, cities must
take a more nuanced and tailored approach to economic development, leveraging public assets and
carefully targeting public-private partnerships where they will have the greatest impact on private
investment. We will identify optimal phasing of real estate development and catalyst projects that will
prime the pump for ongoing economic activity in the corridor. The strategy will also incorporate a high-
level fiscal analysis of tax revenues to ensure that proposed solutions provide adequate property and sales
tax revenues to sustain the city’s high standards for service delivery and quality.
7.2 Traffic/Transportation Strategies
Our transportation team will develop circulation and transportation strategies that can be implemented
by the City to ensure that the goals of the Area Plan are ultimately achieved. These strategies will be
summarized in a memorandum. A draft and final version of the strategies will be provided.
7.3 Physical Planning Strategy – Conceptual Framework Plan
Our team will produce a conceptual framework plan based upon our research, our real estate and
“Complete Street” transportation strategies.
7.4 Final SWG/Public Presentation
Our team will produce a conceptual framework plan based upon our research, our real estate and
“Complete Street” transportation strategies. This framework will identify new places” within the district,
circulation patterns, linkages, open space and potential development sites. We will provide a digital “fly-
through” of the framework plan area.
7.5 Final Report
We will compile all the pertinent graphics and text in a final report to be presented to the City, the Planning
Commission and City Council
Deliverables:
- Implementation strategy and program for all aspects of the plan and Planning area
Report/mapping/graphics/simulations/illustrative plan
- SWG/Public Presentation
- Final Report
Task 8: Public Hearings
While our team will have engaged decision-makers throughout the duration of the project, their final
review and comment of the plan and products of the study will occur in the official public hearing
settings. Our team will present our final products and explain the provisions of the plan and study to
the decision-making bodies of the City. (Task Fee: $17,220)
8.1 Planning Commission
At the direction of staff select team members will present our findings, products and plans at one planning
commission hearing.
8.2 City Council
At the direction of staff select team members will be available to present to 2 Council hearings
Deliverables:
- Attend and present at commission and council public hearings
City of La Quinta – Highway 111 Corridor Area Plan
20
Conclusion
It is our philosophy that a successful project is characterized by client satisfaction and we encourage you
to contact our team’s project references to hear first-hand about our proven performance in successfully
delivering a wide variety of projects.
This team has extensive experience in a variety of transportation projects throughout California. This
team has the right blend of the local knowledge and experience in the Coachella Valley and outside
expertise that will ensure the best plan for the Highway 111 corridor is developed. MSA, GHD, Leland
Consulting Group and RGA are all firms with countless relevant projects under their belts.
Your Project Manager, Robert Yakas has extensive experience with projects of this size and scope, both
domestically and internationally – he is local and is close at hand to serve this project. The team we have
assembled for your project are all seasoned professionals and widely recognized for their creative
solutions and project delivery. All member are positioned to give full attention to making this a successful
Area Plan for the City.
Assumptions
• City will provide direction and lists of stakeholders and interested parties/participants from the
business community and residential neighborhood groups;
• All graphics will be prepared in a digital format – either PDF, JPEG or whatever format the City
designates. Hard copies of all graphics and presentations will be at the request of the City.
• The City will coordinate and manage media and the outlets for the on-going public outreach.
• The City will provide or arrange for public meeting venue space and accommodations.
• The City will provide public notice, publicity and staff for workshops and stakeholder working
group meetings.
• It is anticipated that the available traffic data from the City General Plan update study/and other
recent studies will be used. It is assumed that pedestrians and bicycle counts will also be provided
by the City. It is assumed the counts are recent (within the last couple years) and include turning
movement counts for vehicles, pedestrians and cyclists.
• If a traffic diversion analysis is needed, it is assumed the diversion impacts would be minimal and
a quantitative analysis would not be needed.
Exclusions
• Traffic, bicycle and pedestrian counts,
• A traffic report or any additional Traffic Studies.
• Microsimulations for traffic analysis
• Utility identification and relocation services
• Environmental assessment or documentation
• Right of way engineering and mapping
• Surveying
Section E: Project ScheduleLaQuinta Hwy 111 Corridor Area Plan Project ScheduleMonthWeek1234512341234123412341234123412341234Task1Stakeholder Engagement1.1 Stakeholder ID/Interviews1.2 Establish Outreach Program1.3 Develop Onl‐line Outreach2 Corridor Audit2.1 Corridor Triage2.2 Traffic Data Analysis2.3 Multimodal Analysis2.4 Place Making Site "ID"2.5 SWG Public Workshop*3Complete Streets Action Plan3.1 Devel. Highway 111 Vision3.2 Arts and Entertainment Dist.3.3 Retail and Recreation Dist.3.4 Hospitality and Mixed Use Dist.4 Corridor Branding4.1 Real Estate/Retail/Commercial4.2 Landscape Concpets4.3 Streetscape Design Alts.4.4 Streetscape Graphics5 Corridor Design Guidelines5.1 Corridor Guidelines5.2 3D Design Simulations5.3 In‐fill Guidelines5.4 Landscape Guidelines5.5 SWG Meeting*6Code and Standards Revisions6.1 General Plan Review6.2 Zoning Code Review/Revisions6.3 Devel. Stnds Review/Revisions7 Implementation Strategies7.1 Real Estate/Retail Strategies7.2 Traffic/Transportation Strategies7.3 Physical Planning Strategy7.4 Final SWG/Public Presentation*7.5 Final Report*8 Public Hearings 8.1 Planning Commission*8.2 City Council*Duration of Main Task*Meetings / PresentationDuration of Sub Task*Final ReportMSA Consulting ‐ La Quinta Highway 111 Corridor Area Plan21Commission and Council dates TBDJanuary Feb March April May June July August September
City of La Quinta – Highway 111 Corridor Area Plan
Section F : References
City of Pacific Grove
Mr. Mark Brodeur, AICP / Community and Economic Development Director
300 Forest Ave. 2nd Floor
Pacific Grove, CA 93950
Phone: (831) 648 - 3183
City of Santa Clara
Ruth Shikadam / Economic Development Officer, Assistant City Manager
1500 Warburton Avenue
Santa Clara, CA 95050
(408) 615 – 2219
City of Palm Springs
Marcus Fuller / Assistant City Manager
3200 E. Tahquitz Canyon Way
Palm Springs, CA 92262
(760) 322 - 8380
22
Section G: Cost ProposalLaQuinta Hwy 111PersonnelBob YakasTaylor Libolt Varner Chris BrizuelaDerek Gallerani Admin Ron Gregory Jarvis Payne Ester WangBelinda Craddock Chris Zahas Ted Melissa David Admin Van Parys Vedula Choo Tregenza Southern Linkus Cattabian Hall GraphicsTotal Task Hours180.00$ 120.00$ 100.00$ 110.00$ 85.00$ 200.00$ 150.00$ 100.00$ 80.00$ 225.00$ 180.00$ 125.00$ 295.00$ 110.00$ 185.00$ 210.00$ 190.00$ 185.00$ 150.00$ 140.00$ 140.00$ 110.00$ 100.00$ Tasks1 Stakeholder Engagement81.1 Stakeholder ID/Interviews 16 4 4 4 16 16 16 10 16 8 81.2 Establish Outreach Program 61.3 Develop On‐line Outreach 12 4Total34 8 0 0 8 4 4 16 16 16 10 16 0 8 0 0 0 0 8 0 1406,120.00$ 960.00$ ‐$ ‐$ 680.00$ 800.00$ 600.00$ 3,600.00$ 2,880.00$ 2,000.00$ 2,950.00$ ‐$ 2,960.00$ ‐$ 1,520.00$ ‐$ ‐$ ‐$ ‐$ 880.00$ ‐$ 25,950.00$ 2 Corridor Audit82.1 Corridor Triage 16 8 8 12 8 6 16 10 6 4 8 8 42.2 Traffic Data Analysis 28 8 20 40 16 16 122.3 Multimodal Analysis 2848322.4 Place Making Site "ID" 16 4 8 12 8 6 4 2 2 42.5 SWG Public Workshop 8 4 8 4 410 4 4 8Total44 16 8 16 8 4 36 0 0 16 12 0 26 0 30 8 28 14 80 32 20 12 8 2527,920.00$ 1,920.00$ 800.00$ 1,760.00$ 680.00$ 800.00$ 5,400.00$ 3,600.00$ 2,160.00$ ‐$ 7,670.00$ ‐$ 5,550.00$ 1,680.00$ 5,320.00$ 2,590.00$ 12,000.00$ 4,480.00$ 2,800.00$ 1,320.00$ 800.00$ 69,250.00$ 3 Complete Streets Action Plan83.1 Devel. Highway 111 Vision 2 3 22 910 4 8 16 24 24 24 63.2 Arts and Entertainment Dist. 223.3 Retail and Recreation Dist. 223.4 Hospitality and Mixed Use Dist. 22Total8000832290000 016048162424246701,440.00$ ‐$ ‐$ ‐$ 680.00$ 600.00$ 3,300.00$ 900.00$ ‐$ ‐$ ‐$ ‐$ ‐$ ‐$ 2,960.00$ ‐$ 760.00$ 1,480.00$ 2,400.00$ 3,360.00$ 3,360.00$ 2,640.00$ 600.00$ 24,480.00$ 4 Corridor Branding84.1 Real Estate/Retail/Commercial 288484.2 Landscape Concepts 230 304.3 Streetscape Design Alts. 2 1 18 2024 824.4 Streetscape Graphics 29464 1688Total20000815754088480808001681081843,600.00$ ‐$ ‐$ ‐$ 680.00$ 200.00$ 8,550.00$ 5,400.00$ ‐$ 1,800.00$ 1,440.00$ 500.00$ 2,360.00$ ‐$ 1,480.00$ ‐$ 1,520.00$ ‐$ ‐$ 2,240.00$ 1,120.00$ 1,100.00$ 800.00$ 32,790.00$ 5 Corridor Design Guidelines85.1 Corridor Guidelines 8 12 12 2 20 20 2 2 4 4 4 8 6 85.2 3D Design Simulations 2 245.3 In‐fill Guidelines 8 4 45.4 Landscape Guidelines 2 3 24 205.5 SWG Meeting 4 4 4448Total24 16 20 28 8 5 44 40 2 2 0 0 0 8 0 4 4 8 10 8 8 0 2014,320.00$ 1,920.00$ 2,000.00$ 3,080.00$ 680.00$ 1,000.00$ 6,600.00$ 4,000.00$ 160.00$ 450.00$ ‐$ ‐$ ‐$ ‐$ 1,480.00$ ‐$ 760.00$ 740.00$ 1,200.00$ 1,400.00$ 1,120.00$ 880.00$ ‐$ 31,790.00$ 6 Code and Standards Revisions66.1 General Plan Review 2 8 8 2 12 46.2 Zoning Code Review/Revisions 2 8 826.3 Devel. Stnds Review/Revisions 2 8 8246Total624240621240800 0004600000901,080.00$ 2,880.00$ 2,400.00$ ‐$ 510.00$ 400.00$ 1,800.00$ 400.00$ ‐$ 1,800.00$ ‐$ ‐$ ‐$ ‐$ ‐$ ‐$ 760.00$ 1,110.00$ ‐$ ‐$ ‐$ ‐$ ‐$ 13,140.00$ 7 Implementation Strategies87.1 Real Estate/Retail Strategies 212 12 4 47.2 Traffic/Transportation Strategies 26881687.3 Physical Planning Strategy 16 6 6 4 4 47.4 Final SWG/Public Presentation 8 444 4 4 87.5 Final Report 12 4 4 824Total4010148804402220440100881648081567,200.00$ 1,200.00$ 1,400.00$ 880.00$ 680.00$ ‐$ 600.00$ 400.00$ ‐$ 4,950.00$ 3,600.00$ 500.00$ 1,180.00$ ‐$ 1,850.00$ ‐$ 1,520.00$ 1,480.00$ 2,400.00$ 560.00$ 1,120.00$ ‐$ 800.00$ 32,320.00$ 8 Public Hearings 48.1 Planning Commission 4 2 2 2 4 12 12 6 68.2 City Council 4 2 2 2 4 12 12 6 6Total84 44400800 02400240120012561,440.00$ 480.00$ ‐$ ‐$ 340.00$ 800.00$ 600.00$ ‐$ ‐$ 1,800.00$ ‐$ ‐$ ‐$ ‐$ 4,440.00$ ‐$ ‐$ 4,440.00$ ‐$ 1,680.00$ ‐$ ‐$ 1,200.00$ 17,220.00$ 246,940.00$ Total Hours by Personnel 184 78 66 52 58 23 183 111 2 72 56 24 48 0 112 8 64 64 120 98 68 62 42 1595Total hours by firm 438 319 200638 1595Total Cost per person 33,120.00$ 9,360.00$ 6,600.00$ 5,720.00$ 4,930.00$ 4,600.00$ 27,450.00$ 11,100.00$ 160.00$ 18,000.00$ 10,080.00$ 3,000.00$ 14,160.00$ ‐$ 20,720.00$ 1,680.00$ 12,160.00$ 11,840.00$ 18,000.00$ 13,720.00$ 9,520.00$ 6,820.00$ 4,200.00$ ExpensesEstimated fee by firm59,730.00$ 43,310.00$ 45,240.00$ 98,660.00$ 246,940.00$ Direct costs (5%)12,347.00$ Total Estimated Project Fee259,287.00$ MSA Consulting ‐ La Quinta Highway 111 Corridor Area Plan23(Note: does not include optional services)MSA ‐ Urban Design, Code and Ordinances RGA‐Landscape Architecture LCG ‐ Real Estate/Retail Economics GHD ‐ Traffic and Multi‐modal Transportation
City of La Quinta – Highway 111 Corridor Area Plan
Section H: Appendix
Contracting Agency/Project Manager:
Bryan McKinney, P.E
City Engineer
City of La Quinta
78495 Calle Tampico
La Quinta, CA 92253
760.777.7045
bmckinney@laquintaca.gov
Funding Source: ATP Grant
Date of Contract: June 2017
Date of Completion: Ongoing
Consultant Project Manager: Lindsey Van
Parys, 916.782.8688,
lindsey.vanparys@ghd.com
Project Objective: Prepare plans needed
for Complete Street Corridors with five
roundabouts and a road diet
Project Outcome: Not completed
La Quinta Village Complete Streets, A Road Diet Project - La
Quinta
The City of La Quinta was seeking to improve their pedestrian and bicycle safety with
the use of roundabouts. The goal is to transform three heavily vehicle-dominated cor-
ridors with three parks, an elementary school, and other destinations into pedestrian,
bicycle, and neighborhood electric vehicle (golf carts) friendly complete streets with
five roundabouts. We provided the preliminary costs estimates, cost/benefit analysis,
assisted with preparation of the conceptual design, and assisted with the preparation
of various Narrative Responses for the Cycle 3 Active Transportation Program grant
application.
GHD was then awarded the design work for the La Quinta Village Complete Streets,
A Road Diet Project, due to our understanding of the special nature of this project
because of the extensive research and analysis we undertook to develop a complete
application. The project will provide three Complete Street Coordinators which includ-
ed five roundabouts, a road diet which reduced travel lanes to provide bicycle
lanes, and various pedestrian crossing improvements. The roundabouts will reduce
the four-lane facilities to two-lanes and close gaps in existing bicycle facilities by
providing Class II bicycle lanes and shared use paths.
SAN ANDREAS SR 49 SOUTHERN GATEWAY COMMERCIAL
CORRIDOR STUDY - CALAVERAS COUNTY
GHD prepared a “Complete Streets” plan with conceptual designs for a new south-
ern gateway to San Andreas on State Route (SR) 49 for the Calaveras Council of Gov-
ernments (CCOG). With over 240 underutilized or vacant acres surrounding an aban-
doned airport site, we identified infrastructure improvements to support redevelop-
ment opportunities and a new southern gateway that could provide the “sense of
arrival” into San Andreas.
Funded by a Caltrans Community-Based Transportation Planning Grant, the commu-
nity was engaged to dialogue on the development potential of the south area and
design of the corridor. Through those conversations, community concerns led to the
expansion of the study area to encompass the entire SR 49 corridor, known locally
as Saint Charles Street. GHD evaluated the full corridor, looking at “Complete
Streets” improvement opportunities that would link focus nodes and planned
growth areas to the existing community along the corridor. Recommended improve-
ments were prioritized and phased based on community input, grant eligibility, safe-
ty, capacity, and operational performance metrics, cost, and constructability. The
plan was adopted by the CCOG Board, and the CCOG is currently exporting program-
ming and funding opportunities through upcoming grant programs.
Reference
Amber Collins, Executive Director,
Calaveras Council of Governments, 444
E. Saint Charles Street, Suite A, San
Andreas, CA 95249,
209.754.2094
Dates
2012 - 2014
Professional Staff
Todd Tregenza - Transportation
Planner
Kamesh Vedula - Quality
Assurance/Control
Rosanna Southern -
Transportation Planner
Haytham Daas - Project Engineer
Scott Robertson - Landscape
Architect
Todd Galarneau
Executive Vice President
Meridian Development
619.794.1204
tgalarneau@meridiandevelopment.com
Valerie Kwong
Vice President
AIG Global Real Estate Investment Corp.
213.533.3739
valerie.kwong@aig.com
Valerie Kwong
Vice President
AIG Global Real Estate Investment Corp.
213.533.3739
valerie.kwong@aig.com
§S TRATEGY AND P LANNING
§M ARKET AND L OCATION
I NTELLIGENCE
§D EVELOPMENT M ANAGEMENT
G REENSFELDER C OMMERCIAL R EAL E STATE LLC
D AVID S. G REENSFELDER, M ANAGING P RINCIPAL
510.708.8927 | DAVID@ GREENSFELDER.NET
Citywide, Downtown and North San Jose Retail
Strategy Update
San Jose, California
Greensfelder Commercial Real Estate was asked to join the team updating San Jose’s
citywide, Downtown, and North San Jose retail strategies.
The primary objectives for the project included:
1) Preparing a Citywide Retail Strategy that identified opportunities to increase retail
sales tax revenues in the City as a whole by identifying new retail sites and/or by
applying emerging retail land use thinking to existing centers for repositioning;
2)Identifying a specific retail strategy for Downtown San Jose to inform the Downtown
Strategic Plan update, promote connectivity between two distinct retail districts,
protect key areas for retail use, assist with retailer recruitment, and contribute to place
making and overall quality of life in Downtown; and
3)Developing a retail strategy for North San Jose, one of the City’s fastest growing
areas, to inform various policy decisions, with the additional goals of identifying the
best locations for future retail, retailer recruitment, and enhancing the overall quality
of life in the NSJ District.
Reference
Nanci Klein
Assistant Director, Office of Economic Development; Director of Real Estate
T: 408-535-8184
E: nanci.klein@sanjoseca.gov
§S TRATEGY AND P LANNING
§M ARKET AND L OCATION
I NTELLIGENCE
§D EVELOPMENT M ANAGEMENT
G REENSFELDER C OMMERCIAL R EAL E STATE LLC
D AVID S. G REENSFELDER, M ANAGING P RINCIPAL
510.708.8927 | DAVID@ GREENSFELDER.NET
Downtown Retail Feasibility and Implementation Strategy
Santa Clara, California
Greensfelder was hired as the prime consultant to create a retail strategy for the City of Santa
Clara, with unique focus on the following primary areas:
§Defining the retail potential and market positioning for a recreated Downtown District,
§Identifying a long-term retail strategy for El Camino Real focusing on capitalizing on the
best existing retail nodes and then infilling from those nodes, and
§Addressing other areas such City-owned land earmarked for redevelopment, the area
around the new San Francisco 49ers Stadium, and the North Bayshore.
Greensfelder’s scope of work included the following tasks:
1.Market Potential: Establish the Downtown and El Camino Real trade area boundaries,
when Commodity as opposed Specialty uses should be a focus, and evaluate the
potential to increase demand Downtown and along El Camino Real.
2.Factors Influencing Consumer Choices: Address both real estate (location) and facility
(site attribute) for the focus areas including site attributes such as convenience of access,
the array of existing retail locations serving the trade areas, and market barriers.
3.Traffic Drivers: In addition to resident and daytime population, evaluate market
opportunity represented by other large-scale non-resident populations in close proximity
to Santa Clara such as Santa Clara University and San Jose State University, convention
and visitor impacts, and vehicular and transit traffic patterns.
Reference
Ms. Ruth Shikada
Economic Development Officer, Assistant City Manager
T: (408) 615-2219
E: rshikada@santaclaraca.gov
§ S TRATEGY AND P LANNING
§ M ARKET AND L OCATION I NTELLIGENCE
§ D EVELOPMENT M ANAGEMENT
G REENSFELDER C OMMERCIAL R EAL E STATE LLC
D AVID S. G REENSFELDER, M ANAGING P RINCIPAL
510.708.8927 | DAVID@ GREENSFELDER.NET
Retail Market Analysis for a National Retailer
San Francisco Bay Area, California
Background and Mission: National drugstore retailer CVS/pharmacy, a Fortune 20 company and the second
largest retailer in the United States, was focused on opening new stores in underserved trade areas and
communities, and in strategically relocating stores to improve market share.
Challenges: Establish on a programmatic level if adequate demand exists to support development of new
stores in sub-markets, or if relocating stores would better serve the community and establish improved market
share. Provide CVS’ operations and real estate teams with adequate data to establish demand, and to create
sales projections for a new or relocated unit.
Strategy:
• Evaluate target trade areas to determine sources of sales and establish if adequate demand exists to
support development of a new store, or if a relocated store would better serve the community and
provide for improved market share.
• Break the market into sub-trade areas to better understand where potential customers are located,
and establish local shopping patterns.
• Provide CVS’ operations and real estate teams with data to establish demand, and to create sales
projections.
• Perform a GAP analysis to calculate the potential sales for a new store in the trade area.
Results: Greensfelder established an overall market strategy and performed a GAP analysis for CVS for many
sub-markets, including the example shown here. Over a short period, CVS approved over 25 new stores
totaling over 375,000 square feet, and with over $100 million in acquisition and construction value.
RGA Landscape Architects, Inc. (760) 568-3624
73061 El Paseo, Suite 210; Palm Desert, CA 92260 www.rga-pd.com
Fred Waring Median Island
Palm Desert, CA
RGA Landscape Architects, Inc. (760) 568-3624
73061 El Paseo, Suite 210; Palm Desert, CA 92260 www.rga-pd.com
Tahquitz Canyon Way Median Island
Palm Springs, CA
Paul has managed scores of private
development, CEQA/NEPA and
municipal planning projects and
clients have consistently rated his
customer service and product quality
as among the highest they have
experienced.
EDUCATION
Bachelor of Arts, 1979
Urban Planning
Stanford University, Stanford, CA
EXPERIENCE
38 years
PROFESSIONAL CERTIFICATIONS
•American Institute of Certified
Planners AICP #6686
•Project Manager Certification
PROFESSIONAL ASSOCIATIONS
•Member, American Planning
Association
•Member, Association of
Environmental Professionals
MSA CONSULTING, INC.
Vice President / Director of Planning Services
Paul De Palatis, AICP
Mr. DePalatis has worked as a professional planner for over
30 years with a focus on the Inland Empire and Coachella
Valley areas of Southern California. He joined MSA
Consulting, Inc. in April of 2013 after serving as Planning
Director for various major California planning, engineering
and environmental firms and running his own consulting
practice in the Coachella Valley during the mid-2000’s. He
earned his Bachelor’s Degree in Urban Planning from
Stanford University in 1979. Because Mr. DePalatis has
served as a consultant to public agencies and private
developers, he understands the needs, goals and priorities
of each. He has managed scores of private development,
CEQA/NEPA and municipal planning projects and clients
have consistently rated his customer service and product
quality as among the highest they have experienced. Mr.
DePalatis is AICP certified, a member of the American
Planning Association (APA) and the Association of
Environmental Professionals (AEP) and, during his career,
has also served as a Planning Commissioner, a board
member for the APA California Chapter, Inland Empire
Section and a general member of the Building Industry
Association.
EXPERIENCE
Indian Wells Tennis Garden Expansion Planning
Palm Springs Aerial Tramway Modernization MND; Palm
Springs
California High Speed Rail EIR-EIS; Los Angeles
West Anchorage District Plan; Municipality of Anchorage,
Alaska
Redlands General Plan and MEA/EIR; Redlands
Vista Laguna/Paradiso Project Master Plan/TTM, Indio
Centex Homes, Eastvale Tract Entitlements, Co of Riverside
Lennar/U.S. Homes, Murrieta Springs Golf Course Tentative
Tract Entitlements
Rilington Communities, Dolce; Palm Desert
Rilington Communities, Nickelcreek; Coachella
Shopping Center EIR; City of Riverside
Eagle Mountain Landfill EIR; County of Riverside
Crescendo Residential MND; City of Palm Springs
Rimrock Heights MND; City of Palm Springs
Seawest Windpower EIR; County of Riverside
Mountain Falls Golf Preserve EIR, Palm Springs
Bob Yakas joined MSA with expertise
in site/architectural design; master
planning; public presentations and
communications; leadership; business
development and international
project experience.
EDUCATION
Master of Architecture; specialty
Urban Design
University of Washington, Seattle, WA
Bachelor of Arts, Urban Studies -
Highest Honors
California State University, Fresno, CA
EXPERIENCE
40+ years
PROFESSIONAL AFFILIATIONS
•American Planning Association
•Urban Land Institute
AWARDS AND RECOGNITION
•University of Washington
Department of Architecture
Scholarship, Scholastic
Achievement Award, Valle
Scholarship
•Local Government Commission –
CNU “Ahwahnee” award for
excellence in Community Planning
Hillsboro LRT Station Area Plan
•Oregon Chapter American
Planning Association – Professional
Achievement Award – LRT Station
Area Planning Project
•Westside LRT Station Area
Planning Project – U.S. Presidential
Recognition Award
MSA CONSULTING, INC.
Senior Designer
Robert Yakas, APA, Assoc.AIA
Mr. Yakas has a master’s degree in Architecture with a focus
on Urban Design with extensive experience in both Planning
and Architecture. Working in both the public and private
sectors, Bob gained recognition as Lead Planner for the City
of Hillsboro in Oregon producing an award-winning
downtown light rail station community plan for the City. Bob
worked across the Northwest, Canada and throughout
California as an Urban Design consultant focusing on transit
planning, urban revitalization and large-scale master planned
communities. He served for 12 years as an adjunct professor
teaching Site Planning and Urban Design at Portland State
Department of Urban and Regional Planning. In recent past,
Robert Yakas Design provided consulting services to larger
consulting firms, public agencies, private corporations and
individuals as a sole proprietor.
EXPERIENCE
City of San Antonio, Texas – Streetscape, corridor and district
revitalization plans; design plans for storefront
Improvement projects
City of Santa Paula, CA –Downtown Mainstreet revitalization
plan
Santa Clara Valley Transportation Authority- B.A.R.T.
Extension to San Jose
Pacific Grove, CA – Lighthouse Block Design Guidelines
Vail/Eagle River Valley – AIA S/DAT Design Intervention-
Regional Corridor Planning
Johannesburg, South Africa – Guatrain Station Planning
Durban, South Africa- Hyde Park Master Plan
Alberta, Canada -Master Planning for large scale planned
communities
PRESENTATIONS/LECTURES
•World Cities Symposium, Johannesburg, South Africa
•Light Rail Planning Forum, Portland, OR
•American Planning Association National Conference,
Orlando, FL
•DART Economic Development Conference, Dallas, TX
EDUCATION
B.A. Economics,
University of California Los Angeles
(UCLA)
UCLA, Luskin School of Public Affairs
Urban and Reginal Planning
EXPERIENCE
5 years
PROFESSIONAL ASSOCIATIONS
• Member, American Planning
Association
• Member, Association of
Environmental Professionals
MSA CONSULTING, INC.
Planner
Christopher Brizuela
Mr. Brizuela joined MSA’s Planning Department in 2015
after contract work with the Engineering and Planning
Departments of the City of Hemet. His previous experience
includes work for the Cities of Temecula and Perris. As a
Planner for MSA, he works closely with clients and design
teams to ensure a timely submittal and quality entitlement
process, while also managing sub-consultant and agency
interactions. His other responsibilities include specific plan
and CEQA writing, municipal code research, and presenting
to City Council and various committees. Having worked in
the public sector for multiple municipal agencies, he
understands the importance of a close working relationship
between local government, developers, and the public. Mr.
Brizuela’s work in the public sector includes counter
assistance, field work, grant writing, staff report and
ordinance writing, participation in development review
committees, and presenting at commission and council
meetings. With his firm understanding of city government,
land use policies, and general plan and zoning regulations,
Mr. Brizuela produces quality reports, plans, and exhibits
that are both communicative and effective
EXPERIENCE
Del Webb at Rancho Mirage (Section 24 SP), Rancho Mirage
Vista Soleada Specific Plan, County of Riverside
Trilogy at The Polo Club, Indio
Skyborne Specific Plan, Desert Hot Springs
Highway 111 West Specific Plan, Rancho Mirage
Hemet Downtown Specific Plan, City of Hemet
General Plan Zoning Cosistency Plan, City of Hemet
Temecula Valley Entrepeneures Exchange, City of Temecula
NPDES Review and Master Strom Drain Plan, City of Perris
Taylor Libolt Varner joined MSA with
knowledge of available regional
planning ordinances and technical
writing skills.
EDUCATION
B.A. Spanish and Sociology, Calvin College,
Grand Rapids, Michigan
M.S., Urban and Regional Planning, UCLA
FIRM EXPERIENCE
4 years
AFFILIATIONS
Desert Valleys Builders
Association
MSA CONSULTING, INC.
ASSISTANT PLANNER
Taylor Libolt Varner
Ms. Libolt Varner recently joined MSA Consulting, Inc. with
a Master’s Degree in Urban and Regional Planning from
Luskin School of Public Affairs at UCLA and a Bachelor of
Arts Degree in Spanish and Sociology from Calvin College
in Grand Rapids, Michigan. She also brings significant
government affairs and public policy experience to the
firm. As an Assistant Planner, Ms. Libolt Varner works
under the direct supervision of the Director of Planning to
efficiently organize the tasks of MSA’s planning
department and provide necessary support in executing
planning projects and departmental operations. She
contributes planning, organizational, technical writing,
and interpersonal communications skills to the MSA team
in developing planning documents, submitting entitlement
packages, researching regulatory and environmental rules
and interfacing with clients, agency staff and
governmental officials.
With access and working
knowledge of the available
technological advances, Derek
complements our Planning Team
with efficient and price
competitive design.
EDUCATION
General Education, College of the
Desert, Palm Desert
Fullerton College, Fullerton, CA
PROFESSIONAL CERTIFICATIONS
AutoCAD Certified
Photoshop Certified
EXPERIENCE
14 years
TECHNICAL PROGRAMS/SKILLS
• Autodesk 3DsMax
• AutoCAD Civil 3D 2014
• ArcGIS
• Adobe Photoshop
CC/Illustrator CC
• Microsoft Excel, PowerPoint,
Word
MSA CONSULTING, INC.
Graphics and Landscape Design/CAD
Derek J. Gallerani
Mr. Gallerani joined MSA’s Planning Department in July 2001
and provides ACAD Drafting support to the team. As a CADD
Technician, he assists in creating planning and land
development exhibits, performs research for residential,
commercial and resort planning projects, and creates
renderings and plans in ACAD, Photoshop and 3DSMax.
EXPERIENCE
Desert Palisades; Palm Springs
Villa Hermosa (Fred Young Farmworker Housing), CVHC; Indio
The Gallery, Ponderosa Homes; Palm Desert
West Living Assisted Living; Palm Desert
Van Horn Youth Treatment and Education Center; Riverside
We Care Spa; Desert Hot Springs
Palm Springs Aerial Tramway; Palm Springs
Serena Park (Palm Springs Country Club); Palm Springs
Villa Portofino; Palm Desert
CV Link; Coachella Valley
The Annenberg Retreat at Sunnylands; Rancho Mirage
The Estates at Griffin Lake; La Quinta
Trilogy at The Polo Club; Indio
The Palms at La Quinta (retirement Residences); La Quinta
Vista Soleada; Thermal
City of Palm Springs Downtown Park
JUL PalmSprings
Carlos Ortega Villas; Palm Desert
Portola Residential; Palm Desert
Lindsey Van Parys, PE, QSD/QSP
Project Manager
Page 1
Qualified: BS, Civil Engineering, California State University Sacramento, 2009; BS, Health
Science and Spanish, California State University San Jose, 2004; Civil Engineer, CA #79989,
FL #83571; California Water Board QSD/QSP #23897
Connected: Transportation Research Board: Standing Committee on Roundabouts;
American Society of Civil Engineers; Institute of Transportation Engineers; Women’s
Transportation Seminar; Young Professionals in Transportation
Professional Summary: Lindsey Van Parys is a registered civil engineer in multiple
states and holds a certificate in Traffic Collision Investigation. She has over 11 years of expe-
rience in delivering transportation projects and is currently a project manager that oversees
project operations. Her experience includes designing roundabouts, streetscapes, trails, road-
way/highway improvements, and various other projects. Lindsey specializes in delivering
roundabout projects on the State Highway System and has worked on dozens of roundabout
concepts and designs, as well as project delivery for projects spanning from California to Flor-
ida. She is the North American Service Line Leader for Road Systems and Transportation
Planning and Traffic Engineering for GHD.
Project Manager
La Quinta Village Complete Street, a Road Diet
Project | City of La Quinta | La Quinta, CA
Responsible for the overall delivery of the Environmental
Documentation, Plans, Specifications, and Estimate, Right
of Way and Utility Clearance for the three street corridor
complete street project consisting of five roundabouts, wa-
ter quality infrastructure, pedestrian and bicycle facilities
and landscape/beautification elements. Additionally, she
is coordinating stakeholder outreach, one-on-one meet-
ings with impacted property owners, business owners and
performing community outreach. She is also coordinating
utility relocations with six different utility purveyors and
performing stakeholder outreach with property and busi-
ness owners as well as the community.
Project Manager
Complete Street/Road Diet ATP Application |
City of La Quinta | La Quinta, CA
Assisted the City of La Quinta in preparing the successful
Active Transportation Program grant application by
providing a conceptual design, preliminary costs esti-
mates, cost/benefit analysis, and assisted with prepara-
tion of the various Narrative Responses for three Com-
plete Street Corridors that included five roundabouts, a
road diet, bicycle lanes, and various pedestrian crossing
improvements.
Project Manager
State Route 49/Main Street Roundabout PS&E |
City of Plymouth | Plymouth, CA
Performed client and agency coordination on this federally
funded, fast tracked project while leading the roundabout
optimization, design, Plan, Specification and Estimate
(PS&E) production, and public outreach efforts. She de-
signed the intersection modifications, pedestrians and bi-
cycle enhancements, drainage design, and more. She
also coordinated relocation of various utilities throughout
the project corridor including power, water, and gas. She
also led the environmental permitting and right of way ac-
quisition process.
Assistant Project Manager
First and Second Street Roundabouts along
California Boulevard | City of Napa | Napa, CA
Responsible for overseeing the preparation of the permit-
ting, technical investigations, project approval reports,
technical memorandum, and project documentation in the
Environmental Document and Project Approval phase of
the project. Overseeing and preparing the PS&E for this
federally funded project, which includes roadway/
streetscape design, pedestrian facilities design, drainage
design and utility coordination. Also responsible for coor-
dinating with Caltrans to obtain design approval, right of
way engineering and acquisition support. She is also
working with City staff to on Public Outreach. This project
is anticipated to go to construction April 2019.
Assistant Project Manager/Project Engineer
17 Mile Drive/Holman Highway 68/Highway 1
Roundabout | City of Monterey | Monterey, CA
Responsible for preparation of a Supplemental Project
Report, Caltrans coordination for oversight, obtaining the
Caltrans encroachment permit, and oversaw the environ-
mental revalidation and permitting. Responsible for the
preparation of the PS&E delivery to the City including
roadway design, drainage design, utility coordination,
maintenance of traffic, coordination of local event traffic
during construction, and right of way engineering.
Lindsey Van Parys, PE, QSD/QSP
Page 2
Project Engineer
Pleasant Hill Road/Olympic Boulevard Rounda-
bout Intersection | City of Lafayette | Lafa-
yette, CA
Responsible for preparing the 60%, 90%, and Final PS&E
for a roundabout for the City at an accelerated pace, over-
saw the design, and ensured it coordinated with the adja-
cent roadway and private development projects. The pro-
ject included intersection modification, extensive on-street
and off-street bicycle accommodation, drainage design,
and a pavement maintenance plan which allowed the con-
struction to be staged that traffic was maintained for the
duration of construction. Assisted in utility coordination.
Project Manager
2012 El Dorado Trail Project, Segments 1 & 2 |
City of Placerville | Placerville, CA
Oversaw the preparation of the environmental document
and responsible for preparing the PS&E for both seg-
ments of the trail and worked with the City to ensure all
funding criteria and deadlines were met. The first segment
was from Ray Lawyer Drive to Main Street and was con-
structed along an existing railroad right of way and re-
quired the coordinated with Caltrans encroachment permit
personnel and obtain an encroachment permit. The sec-
ond segment was in the downtown area from Clay Street
to Bedford Avenue adjacent to Hangtown Creek/US 50 In-
terchange and required coordination with adjacent pro-
jects to ensure the designs conformed to each other. This
segment also required utility coordination and relocation.
Both segments included trail design, drainage design, and
SWPPP.
Project Engineer
East Joiner Parkway and Twelve Bridges Drive
Pavement Rehabilitation | City of Lincoln | Lin-
coln, CA | December 2015 - June 2017
Assist in the preparation of the Plans, Specifications & Es-
timates (PS&E) submittal and amendments to the City for
pavement restoration for all of Twelve Bridges Drive and
East Joiner/Joiner Parkway; a distance of nearly 10 miles.
Work included design, accessibility audits, coordination
with utilities and traffic control.
Project Engineer
City of Lincoln On-Call Engineering Services |
City of Lincoln | Lincoln, CA
Assisted in preparation of the PS&E for pavement restora-
tion for all of Twelve Bridges Drive and East Joiner/Joiner
Parkway - a distance of nearly 10 miles.
City Engineer Responsibilities Assistance
City of Placerville Contract City Engineering
(Interim City Engineering Services) | Placerville
| Placerville, CA
Work included overseeing day-to-day operations and City
staff. In addition to this work, she also managed several
projects, attended City Council and El Dorado County
Transportation Commission Meetings. Specific projects at
the time included Mosquito Road, Placerville Drive Bridge,
Blairs Lane Bridge, Combellack Road Wide, Broadway
Bike Lanes, and the 2012 El Dorado Trail from Clay Street
to Bedford Avenue and Ray Lawyer Drive to Main Street.
Project Engineer
O’Byrnes Ferry Road Left Turn Pocket | Calav-
eras County | Calaveras County, CA
Responsible for obtaining the Right of Way and Utility
Certification in order to obtain the Authorization to Pro-
ceed (E-76) with construction, for this federally funded
project. Assisted with the roadway widening design and
provided utility coordination efforts to move several over-
head power facilities to accommodate the widening. Met
with property owners and stakeholders as well.
Project Engineer
Twin Cities Road Roadway Widening | Galt |
Galt, CA
Responsible for the PS&E delivery to the City including
roadway/drainage design, utility coordination, obtaining
Encroachment Permit, coordinating with two adjacent pro-
jects, which included modifying the an interchange, and
coordinating with a private developer modifying the road-
way in the middle of the widening project. This project was
a fast-track project to meet construction goals and dead-
lines. The PS&E was completed in seven months.
Project Engineer
SR 99/SR 104 (Twin Cities Road) Interchange |
City of Galt | Galt, CA | November 2012 - May
2013
Responsible for the preparation of the PS&E delivery to
the City including roadway design, utility coordination,
working with Caltrans on project oversight, obtaining Cal-
trans approval on PS&E documents, coordination with
Sacramento County for improvements taking place within
their right of way, and coordinating with the adjacent pro-
jects. Work also included in depth construction staging
and traffic handling to maintain access to both State
Route facilities at all times during construction.
Project Engineer
Leisure Town Road/Vanden Road Roundabout |
City of Vacaville | Vacaville, CA | February
2013 - September 2013
Responsible for preparing the PS&E for a roundabout de-
sign for a roadway realignment at an accelerated pace, to
meet construction and funding deadlines. Work included
roadway and drainage design, utility coordination, and en-
suring this project coordinated with the adjacent roadway
and private development projects.
Project Engineer
Old Redwood Highway Complete Street Im-
provement | City of Cotati | Cotati, CA
Assisted in the preparation of the roadway PS&E submit-
tal and was responsible for overseeing the design of the
north-end phase of the project, including roadway design,
Lindsey Van Parys, PE, QSD/QSP
Page 3
drainage design, utility coordination, and right of way engi-
neering.
Project Engineer
I-80/Rocklin Road Interchange PSR and PA/ED |
City of Rocklin | Rocklin, CA
Assisted the identification and conceptual approval of de-
sign alternatives and was responsible for the preparation
and approval of the Concept Approval Report for the
roundabout alternative, as well as the preparation of the
Project Report and eventually the PS&E package. As-
sisted in the public outreach efforts and began utility coor-
dination before the project ended due to lack of funding.
Project Engineer
Rocklin On-Call Engineering Services | City of
Rocklin | Rocklin, CA
Provides plan review and Storm Water Pollution Preven-
tion Plan review services on third party plans and docu-
ments for various development and transportation projects
throughout the City.
Engineer
Placerville Station II Park-n-Bus Parking Lot
Expansion | City of Placerville | Placerville, CA
Performed the review and the necessary revisions to the
electrical sheets, specifications (PS&E) in Caltrans format,
overlay design for Mosquito Road, and designed the re-
placement of the waterline for the parking lot at the Park-
n-Bus Facility at Mosquito Road and the US 50 west-
bound on- and off-ramps.
Caltrans Liaison, Utility Coordinator, Right of
Way Certification
I-80 South Auburn Street Roundabout | City of
Colfax | Colfax, CA |
Assisted with the needed Caltrans documentation, utility
coordination, and any necessary right of way certification
during the preparation of the PA/ED and PS&E for a
roundabout at the intersection of the westbound on-ramps
and off-ramps to downtown Colfax.
Project Manager
SR 49/Main Street Roundabout PS&E | City of
Plymouth | Plymouth, CA
Performed Client and Agency Coordination on this feder-
ally funded, fast tracked project. She led the roundabout
optimization, design and PS&E Production, public and
stakeholder outreach efforts. She also performed the util-
ity relocation services and lead the right of way acquisition
process in accordance with the Caltrans Local Assistance
Procedures Manual and Design Oversight practices.
She also prepared all of the federal funding reporting, au-
thorizations and paperwork required by the various differ-
ent federal funding requirements on the project.
Project Manager
Main Street/Shenandoah Road Safe Route to
School ATP Grant Application Assistance and
PS&E | City of Plymouth & Amador County
Transportation Commission | City of Plymouth
Prepared the Active Transportation Program grant for the
3rd Cycle, provided conceptual engineering plan of the
improvements, estimate, benefit/cost analysis, schedule,
grant preparation/review, coordination with City of Plym-
outh Elementary and Charter School staff and Amador
County. Developed questionnaire for walking and biking
information. Oversaw the preparation of the environmental
certification, PS&E, Right of Way and Utility clearance.
Currently overseeing the bidding phase of the project.
She also prepared all of the federal funding reporting, au-
thorizations and paperwork required by the ATP grant.
Engineer
SR 99/Eaton Road ICE Step 1 Project | Client |
Chico, CA
Assisted with the work on the Intersection Control Analy-
sis ICE Step 1, assisted with project management, meet-
ings, and data collection/base mapping.
Other related areas of interest
Trainings
•Cadence Project Management
•Highway Design Principals
Awards
•2015 APWA Sacramento Chapter, Parks & Trails
for El Dorado Trail: Segments 1 & 2 in Placerville
Foreign Languages
•Proficient in Spanish
Specialty
•North American Service Line Leader for Road Sys-
tems and Transportation Planning and Traffic Engi-
neering.
Certifications
•Certificate, Traffic Collision Investigation - North-
western University Center for Public Safety, IL
Work history
2012 - present Project Manager, GHD (Formerly
Omni Means), Roseville,
California
2008 - 2012 Project Engineer, Dokken
Engineering, Sacramento,
California
2004 - 2008 Roadway Collision Analyst,
Shelton & Associates, Galt,
California
Kamesh Vedula, PE, TE
Principal, Project Manager
Page 1
Qualified: BS, Civil Engineering, Nagarjuna University, 2000; MS, Transportation, Kansas
State University, 2004; Civil Engineer, CA #79926; Traffic Engineer, CA #2546
Professional Summary: Kamesh Vedula has over 15 years in the disciplines of transpor-
tation engineering, planning, and modelling. His present roles include Principal-in-Charge,
Business Development, Project Manager, and Transportation Operations Leader, depending
on project needs. He oversees the workload balance of the transportation planning/engineer-
ing group and coordinates with other groups and regions to level staff resources. He is a spe-
cialist of Intersection Control Evaluation (ICE) and has completed several ICE projects within
a majority of Caltrans Districts, and conducted ICE analysis training classes in Caltrans Dis-
trict 11 and Headquarters. His project management experience includes PSR-PDS, PA/ED,
ICE studies, roundabout planning/design, advanced roundabout operations analysis/design,
complete streets studies, corridor studies, traffic impact studies, and traffic safety studies.
Kamesh oversees daily operations including team meetings, scheduling, invoicing, and client
coordination through active communication. He contributes to business development through
conference attendance, positioning with clients and strategic teaming partners, preparation of qualifications and proposals,
and interviews for projects.
Multi-Modal/Complete Streets
Engineer
Downtown Redding Community-Based Trans-
portation Study | City of Redding | Redding, CA
Assisted with the project meetings, circulation, and con-
gestion plan. Involved in inventory of the existing private
and public parking and responsible for identifying the ex-
isting conditions, peak hour traffic operations, and website
public engagement.
Traffic Engineer
La Quinta Village Complete Street, a Road Diet
Project | City of La Quinta | La Quinta, CA
Assisted in the scoping and field review for the City of La
Quinta Active Transportation Program grant application,
which was successfully processed.
Project Manager
North State Street Complete Streets Feasibil-
ity Study | County of Mendocino | Mendocino
County, CA
Preparation of traffic forecasts (using Citywide Travel De-
mand Model), identification of project alternatives that pro-
vide acceptable operations for design year traffic, project
phasing, community outreach, traffic operations analysis
and micro-simulation analysis.
Engineering, Traffic, & Speed Survey
Project Engineer
Mono County Speed Zone Engineering and
Traffic Surveys | Mono County Department of
Public Works | Mono County, CA
Responsible for radar surveys along 21 roadway along 90
miles of the counties rural roadways.
Project Manager
City of American Canyon Engineering and Traf-
fic Surveys | City of American Canyon | Ameri-
can Canyon, CA
As part of on-call contract, managed Speed Zone E&TS
for various segments.
Project Manager
City of Concord Speed Studies | City of Con-
cord | Concord, CA
Prepared the Speed Zone E&TS and oversaw data collec-
tion effort for 78 roadway sections and preparation of ve-
hicle speed data sheets, charts displaying vehicle speeds
vs. percent of cars, and illustrations maps.
Project Manager
City of Shasta Lake Speed Surveys | City of
Shasta Lake | Shasta Lake, CA
Prepared the Speed Zone E&TS and oversaw data collec-
tion effort for 20 roadway sections and preparation of
E&TS reports.
Project Manager
City of Ukiah Citywide Engineering and Traffic
Survey | City of Ukiah | Ukiah, CA
Overseeing the updates of 53 roadway segment engineer-
ing and traffic surveys for the City in 2017.
Project Manager
City of Concord Speed Zone Survey Updates |
City of Concord | Concord, CA
Prepared the survey updates in 2010 for 85 street seg-
ments using two-way radar speed measurements. The
City subsequently adopted the recommended speed
zones.
Safety Projects
Kamesh Vedula, PE, TE
Page 2
Advisor
City of Dublin Citywide Traffic Safety | City of
Dublin | Dublin, CA
Provided advice to project engineer for the City of Dublin’s
ongoing safety improvement program, which identifies im-
provements intersections and street segments with acci-
dent rates higher than statewide average rates for similar
locations.
Project Engineer
Systemic Safety Analysis Report for the Frank-
lin Street, Del Monte Avenue, Munras Avenue
and Pacific Street, Lighthouse Avenue, and
Fremont Way Corridors | City of Monterey |
Monterey, CA
Review crash data, establish patterns, identify hot spots,
and recommend countermeasures aimed at improving
safety. The goal is to identify and set up for successful de-
livery a series of improvements that will yield cost effec-
tive safety projects that will successfully compete for HSIP
and other safety funding.
Project Engineer
Union Road Speed Survey and Engineering and
Traffic Survey | City of Paso Robles | Paso Ro-
bles, CA
Oversaw the completion of the E&TS survey for the initial
speed survey that included radar speed measurements
along each of the streets within the detour route - Monte-
bello Oaks Drive, Skyview Drive, and Riverglen Drive.
Oversaw the post construction radar speed study between
River Road and Kleck Road that was conducted at three
separate locations along the newly improved road.
Roadway/Intersections/Interchanges
Project Engineer
Cherokee Road Improvement Project | County
of San Joaquin | San Joaquin County, CA
The County is implementing roundabouts to improve
safety along County Road 98. Responsible for the review
of traffic operations, analysis, and preliminary design as-
sociated with the roundabout.
Project Engineer
County Road 98 Bike and Safety Improvements
Intersection Design Phase II | County of Yolo |
Yolo County, CA
Conducted a thorough analysis of the corridor, document-
ing traffic impact issues, high accident locations, sight visi-
bility issues, and prepared a traffic and speed study to un-
derstand the underlying issues associated with the exist-
ing roadway. The findings from this study resulted in the
identification of feasible roadway improvements aimed to
improving the safety and mobility of the corridor.
Traffic Engineer
State Route (SR) 29 South Corridor Engineer-
ing Feasibility Study and Middletown Commu-
nity Action Plan | County of Lake /City Area
Planning Council | Lake County, CA
Assisted with the design year forecasts and assisted with
the traffic operations analysis.
Quality Assurance/Quality Control (QA/QC)
San Andreas SR 49 Commercial Gateway and
Corridor Study | Calaveras Council of Govern-
ments | Calaveras County, CA
Performed QA/QC of the future growth scenarios and
transportation alternatives analysis.
Traffic Engineer
SR 132/Bird Road Interchange PSR, PA/ED,
PS&E, and Construction Support | County of
San Joaquin | San Joaquin County, CA
Responsible for the preparation of the traffic operations
report supporting the PSR. Synchro, Traffix, and HCS
software were utilized to quantify the various the criteria
for various study alternatives.
Project Manager
SR 273/Canyon Road/Rancheria Road Recon-
struction PS&E and Construction Management
| R. S. Bryant, Win-River Casino | Redding, CA
Analyzed improvement alternatives for the Can-
yon/Rancheria intersection, which is located 150 feet west
of SR 273/Canyon, in Synchro and VISSIM. The study
concluded that a system of closely-spaced signals that
would work under one controller will be beneficial. The
project was approved by Caltrans District 2 and was com-
pleted 2009.
Roundabout Roadway/Corridors
Project Engineer
Streets West of Downtown Traffic Analysis |
City of Napa | Napa, CA
Project included an analysis of the traffic operational con-
ditions using BluFax for the streets west of downtown to
assess potential changes to travel patterns, including a re-
versal of the one-way couplet and allowing two-way traffic
on streets west of downtown, which are currently one-way
streets.
Traffic Engineer
Old Redwood Highway Complete Street Im-
provement and Design | City of Cotati | Cotati,
CA
Responsible for traffic study to address the transportation
impacts associated with the proposed Village Main Street
roadway improvement project that proposes to improve
Old Redwood Highway Corridor to a pedestrian-oriented
two-lane facility for use in completing the project’s CEQA
environmental documents.
Kamesh Vedula, PE, TE
Page 3
Traffic Engineer
Rohnert Park Citywide Roundabout Circulation
Study | City of Rohnert Park | Rohnert Park, CA
Responsible for travel time runs, preparation of calibrated
operations model to match field conditions, and proposing
mitigations to improve traffic operations.
Project Engineer
Rocklin Road Complete Street Corridor Im-
provement Master Plan and PS&E | C&C Con-
struction, Inc., City of Rocklin | Rocklin, CA
Preparation of RFR. Synchro, SIDRA, Rodel, and VISSIM
software were utilized to quantify the performance criteria
for various study alternatives for this project entailing a
complete street corridor through six intersections, includ-
ing two I-80 freeway ramp intersections. The Meyers
Street and Grove Street roundabout is constructed.
Traffic Engineer
Rohnert Park Expressway Corridor Study TIS
and Roadway Rehabilitation | City of Rohnert
Park | Rohnert Park, CA
Oversaw travel time runs and responsible for preparation
of calibrated operations model to match field conditions
and propose mitigations to improve traffic operations.
Other related areas of interest
Foreign Language
• Hindi
• Telugu
Work history
2004 - Present GHD (Formerly Omni-Means)
Roseville, CA
Todd Tregenza, AICP
Senior Transportation Planner
Page 1
Qualified: BS, Community and Regional Development, University of California Davis, 2007;
AICP Certified Planner, CA #29678
Connected: Young Professionals in Transportation, Sacramento Chapter, Co-Founder and
Chair; American Planning Association
Professional Summary: Todd Tregenza has 11 years of professional experience in
various areas of transportation consulting with an emphasis on transportation planning
projects. He has assisted dozens of agencies on short and long-range planning efforts,
including the development of travel demand models, general plan circulation elements, specific
plans and master plans, corridor studies, capital improvement programs, nexus and fee
studies, transportation operational analysis, and impact analyses. His experience spans public
and private sector work for a broad range of projects that require circulation, safety, and
operational analysis from a transportation perspective. Todd also has extensive experience as
an on-call transportation planner for local agencies, assisting in the preparation of
transportation studies and grant applications, performing peer reviews of impact studies, and
developing CEQA impact analyses for development projects of all sizes.
Active Transportation
Transportation Planner
Active Transportation Plan | Turlock, CA
Prepared the City’s first Active Transportation Plan as part
of the Alta Design + Planning Team. The project team
identified gap closure projects and reassessed the City’s
planned multi-modal infrastructure in the context of im-
proving connectivity and ensuring strong multi-modal con-
nections between critical destinations, such as schools,
residential neighborhoods, and parks. For each identified
project, a sheet was developed that highlighted destina-
tions served, existing condition, relation to existing plans,
and possible funding sources, such as grant programs.
Project included a citywide collision analysis and Geo-
graphic Information System (GIS) mapping through every
stage.
Multi-Modal
Project Planner
Citywide Multi-Modal Improvement Plan |
Mountain View, CA
Assisted with project to develop an area-wide Multi-Modal
Improvement Plan. Elements of the Multi-Modal Improve-
ment Plan are largely drawn from several recent studies
and plans analyzing future conditions and provides poten-
tial improvement strategies and projects. More than 50
study intersections and 50 roadway segments are being
evaluated as part of the study to identify deficiencies, and
improvements to enhance operations for all modes of
transportation. The plan is also intended to help reduce
VMT/GHG and help meet mode shift goals. As a part of
the project, he will also prepare conceptual layouts for the
recommended improvements. Work was performed while
with TJKM.
Project Manager
Dry Creek Valley Capacity Threshold Study |
Sonoma County, CA
Evaluated overall capacity of the Dry Creek Valley road-
way system, particularly during concurrent events, such
as cycling events, industry-wide winery events, and sea-
sonal tasting. Performed rural roadway capacity and
safety analysis, including geometric design assessment,
bicycle facility assessment, roadway level of service anal-
ysis, and collision analysis. Identified physical and pro-
grammatic measures to improve circulation and safety.
Transportation Planner
Sinclair Elementary and Blaker Kinser Junior
High School Traffic Calming Analysis | Ceres,
CA
Assisted with Traffic Impact Study.
Project Manager
San Luis Ranch Specific Plan Multi-Modal
Transportation Impact Analysis Prado Road
Interchange Project Study Report | San Luis
Obispo, CA
Project required development of cutting edge in-house
multi-modal transportation analysis tools to quantify oper-
ations using HCM 2010 for all travel modes. Analysis was
performed on an intersection, link, segment, and corridor
basis. The transportation analysis report formed the basis
of the San Luis Ranch Specific Plan EIR, as well as the
basis for the concurrent PSR being prepared for the
Prado Road Interchange project. The multi-modal TIS an-
alyzed several development phases of the 130+ acre site,
and analyzed several near term and long term infrastruc-
ture scenarios, including the alternatives being studied in
the PSR. The tools developed as part of this effort were
subsequently used on several later impact studies under
an on-call contract with the City of San Luis Obispo.
Todd Tregenza, AICP
Senior Transportation Planner
Page 2
Project Manager
Froom Ranch Specific Plan Multi-Modal
Transportation Impact Study | San Luis Obispo,
CA
Providing transportation design, engineering, and review;
multi-modal planning and analysis; multi-modal operations
and analysis; and travel demand modeling services on an
on-call basis. Under this on-call contract, he was been as-
signed the preparation of a Multi-Modal Traffic Impact
Study for the proposed Froom Ranch Specific Plan Envi-
ronmental Impact Report (EIR). Froom Ranch Specific
Plan is the third and last major land annexation area iden-
tified in the City’s General Plan, along with San Luis
Ranch and Avila Ranch. The proposed project land uses
include a mix of commercial, recreational, and residential
uses, a large portion of which will be age-restricted and/or
elder care living facilities. The purpose of this study is to
conduct analysis for CEQA compliance and to evaluate
consistency of the project with the City General Plan/Cir-
culation Element. Work was performed while with TJKM.
On-Call Transportation Consultant
Transportation Impact Analysis | San Luis
Obispo, CA
Led the development of in-house multi-modal transporta-
tion analysis tools to quantify operations using HCM 2010
for all travel modes on a link, segment, and corridor basis.
This process, as well as HCM 2010 intersection analysis
through Synchro, was utilized in the preparation of several
transportation impact analyses and supporting environ-
mental documents, from smaller projects such as Discov-
ery SLO to large Specific Plan projects such as San Luis
Ranch.
Roadway/Corridor/Complete Streets
Transportation Planner
Cherokee Road Improvement Project | San
Joaquin County, CA
Preparing the SimTraffic and Synchro models for the
study to help determine whether there are improvements
that will enhance corridor safety within the existing right of
way.
Transportation Planner
Grand Avenue Center Median and Intersection
Bulb-Out Study and Master Plan Traffic
Analysis | Grover Beach, CA
Prepared the report and traffic analysis, and traffic analy-
sis of conceptual alternatives for incorporation into Master
Plan. Responsible for alternatives testing, modeling and
capacity analysis, and report preparation.
Transportation Planner
Halcyon Road Corridor Study Technical
Memorandum | Arroyo Grande, CA
Prepared operational analysis, traffic forecasting, and
multi-modal corridor concept design.
Project Manager
San Andreas SR 49 Southern Gateway
Commercial Corridor Study | San Andreas, CA
The project team included the COG, Calaveras County,
Caltrans, and several subconsultants. The plan identified
near-term and long-term Complete Streets projects for im-
plementation along SR 49 and Mountain Ranch Road.
Stakeholder outreach included property ownership groups
at the southern gateway area, where market-based future
land use alternatives were developed using allowable use
and realist absorption rates. Improvements included bicy-
cle and pedestrian facilities to close network gaps and
provide safe crossings, intersection signalizations and po-
tential roundabout locations, and a new multi-modal net-
work to connect growth areas to existing neighborhoods
and amenities.
Transportation Planner
South Halcyon Road Corridor Study | Arroyo
Grande, CA
Prepared operational analysis, traffic forecasting, and
multi-modal corridor concept design.
Transportation Planner
SR 29 South Corridor Engineered Feasibility
Study and Middletown Community Action Plan
| Lake County, CA
Assisted project team with development of GIS base map-
ping and GIS Atlas layout for proposed improvements
along SR 29 in southern Lake County and through the
Middletown community. Also assisted in the preparation of
corridor traffic volume forecasts.
Transportation Planner
Twin Cities Road Widening | Galt, CA
Performed traffic analysis.
Transportation Planner
Short Street Closure Study | Arroyo Grande, CA
Prepared the report and traffic analysis.
Transportation Planner
Twin Cities Road Widening | Galt, CA
Performed traffic analysis.
Transportation Planner
US 101 South County Corridor Transportation
Study | San Luis Obispo County, CA
For this multi-jurisdiction transportation planning and oper-
ational analysis effort, the study was initiated as a partner-
ship between the County of San Luis Obispo and Caltrans
in order to evaluate and assess the potential for modifica-
tions, restriction, and expansion of freeway access along
the US 101 corridor in South San Luis Obispo County.
Led the effort to expand the sub-regional model into north-
ern Santa Barbara County in order to model and assess
corridor implications south of the County limit. Multiple
scenarios were assessed for impacts to adjacent property,
Todd Tregenza, AICP
Senior Transportation Planner
Page 3
potential environmental impacts, financial cost, and opera-
tional effects. Limited access facilities, full interchanges,
collector-distributor systems, and at-grade intersections
along the corridor were all evaluated, with the goal of im-
proving safety, reducing conflict points, relieving conges-
tion, and providing access to future growth areas.
Roundabouts
Transportation Planner
17 Mile Drive/Holman Highway 68/Highway 1
Roundabout | Monterey, CA
Assisted with the traffic impact study for a hybrid-multi-
lane roundabout at the 17 Mile Drive entrance (Pebble
Beach). Construction cost of $6M.
Transportation Planner
Cottonwood Roundabout Study | Cottonwood,
CA
Responsible for video data collection and processing.
Transportation Planner
Napa Streets West of Downtown | Napa, CA
Responsible for alternatives testing, modeling, and capac-
ity analysis of the traffic operational conditions using
BluFax for the streets west of the Downtown area to as-
sess potential changes to travel patterns including a re-
versal of the one-way couplet and allowing two-way traffic
on streets west of downtown, which are currently one-way
streets.
Transportation Planner
First Street and Second Street Roundabouts
along California Boulevard | Napa, CA
Responsible for Traffic Operations Analysis including the
alternatives testing, modeling, and capacity analysis and
VISSIM Micro-Simulation Analysis efforts for three closely
spaced roundabouts at the intersections of the SR 29
Northbound Ramps at First Street, First Street and Sec-
ond Street at California Boulevard. Project will include two
multi-lane roundabouts, one of which is in the state right
of way at the SR 29 ramp intersection. Project is federally
funded and will be administered during construction by
Caltrans. (Construction scheduled for spring 2019, est.
$12M)
Transportation Planner
Rocklin Road Complete Street Roundabout
Corridor Master Plan | Rocklin, CA
Responsible for alternatives testing, modeling, microsimu-
lation, and capacity analysis of the corridor Master Plan
for a complete street corridor through six intersections in-
cluding two I-80 freeway ramp intersections.
Transportation Planner
San Fernando Road/Newhall Avenue
Roundabout Feasibility Study | Santa Clarita,
CA
Responsible for determining the alternatives and modeling
for the feasibility of a roundabout at this location in Santa
Clarita.
Transportation Planner
SR 99/SR 104 (Twin Cities Road) Roundabout
Interchange PSR/PR and PS&E | Galt, CA
Assisted with the preparation of the alternatives analysis
and modeling, capacity analysis, and microsimulation for
the initial design of the project to replace the signalized in-
tersections with closely spaced roundabouts. The final de-
sign included roundabouts on both sides of the freeway
overcrossing thereby preserving the overcrossing and in-
creasing the capacity of the interchange.
Transportation Planner
Sierra Community College Rocklin Campus
New Driveway Improvements | Rocklin, CA
Assisted with the traffic, access, and circulation planning
for parking evaluation.
Transportation Planner
SR 60/Sunnymead Boulevard Intersection ICE |
Moreno Valley, CA
Responsible for the opening year and design years traffic
forecasts that were included in the ICE document to deter-
mine if a roundabout or a signal alternative is more feasi-
ble at the location.
Other Related Areas of Interest
Software Proficiency
• ArcMap
• Cube
• Highway Capacity Software
• QGIS
• Sidra
• Synchro
• SimTraffic
• Traffix
• TransCAD
• Vissim
• Vistro
Specialty
Previous employment in the Governor’s Office of Plan-
ning and Research as a Legislative Assistant helped
him gain knowledge of CEQA/NEPA requirements, be-
come familiar with Redevelopment Law and Eminent
Domain Law, as well as various other California codes
that pertain to planning and land development.
Foreign Language
French
Myung Choo, PE, TE
Senior Engineer
Page 1
Qualified: BS, Civil and Environmental Engineering, University of California, Berkeley, 2000;
Professional Engineer, California, C79651; Traffic Engineer, California,TR2451.
Connected: Institute of Transportation Engineers (ITE).
Professional Summary: Myung is a licensed civil and traffic engineer with over 17 years of
experience on a wide range of transportation and traffic engineering projects, including street
improvements, roundabouts, traffic signals, signing and striping, temporary traffic control, traffic
impact analysis, travel demand modeling, and safety analysis.
Project Engineer
Off-site Improvements for Terramor (Previously
Toscana) Specific Plan | Foremost Communi-
ties | County of Riverside, CA
Myung was in charge of designing off-site transportation
improvements for a 1,400+ dwelling unit residential devel-
opment. The project included widening 1.5 miles road-
way, 2 new access roadways to the development, 2 traffic
signals, signing & striping, temporary traffic control, and
coordination with structural engineers in designing 2
bridges over Temescal Wash. The project challenges in-
cluded constrains due to protected oak trees, existing utili-
ties, Temescal Wash, and existing hydrology.
Project Engineer & Traffic Engineer
Traffic Impact Analysis and Off-site Improve-
ments for Goodman Commerce Center East-
vale | Goodman Birtcher | City of Eastvale, CA
Myung was in charge of preparing a Traffic Impact Analy-
sis (TIA) for a 205 acre mixed-use development. After the
project was entitled, Myung was in charge of designing
the off-site transportation improvements. The project in-
cluded widening 1.5 miles of roadway, 6 traffic signals,
signing & striping, and temporary traffic control. The de-
sign of these improvements was challenging because
they needed to be flexible depending on what on-site land
use was ultimately developed.
Project Engineer
Off-site Improvements for Goodman Logistics
Center Rancho Cucamonga | Goodman Birtcher
| City of Rancho Cucamonga, CA
Myung was in charge of designing off-site transportation
improvements for a 1.5+ million square feet distribution
center development. The project included widening 1 mile
of roadway, 3 traffic signals, signing & striping, and tem-
porary traffic control. The most challenging aspect of this
project was utility coordination due to the significant num-
ber of underground facilities, including a 144” MWD water
main.
Project Engineer
Harley Knox Boulevard and Webster Avenue
Roundabout | Industrial Property Trust | City of
Perris, CA
Myung was in charge of designing a 2 lane roundabout at
the intersection of Harley Knox Boulevard and Webster
Avenue in the City of Perris. This area has a high per-
centage of heavy trucks due to the large number of indus-
trial developments nearby. The design of this roundabout
was challenging due to the city’s requirement of accom-
modating two STAA design vehicles side-by-side through
the roundabout while keeping design speeds at reasona-
ble levels.
Traffic Engineer
West Orange County Water Board Feeder #2
Relocation Project | City of Huntington Beach
Public Works Department | Westminster, CA
Myung was in charge of preparing a Transportation Man-
agement Plan (TMP) for the relocation of a water main
across I-405. Also included in this project was prepara-
tion of temporary traffic control during the construction
phase. The project was challenging due to the close
proximity to the freeway ramps, local businesses, and lo-
cal residences.
Traffic Engineer
Valley Corridor Specific Plan Traffic Impact
Analysis | San Bernardino County | Blooming-
ton, San Bernardino County, CA
Myung was in charge of preparing a Traffic Impact Analy-
sis (TIA) for the Valley Corridor Specific Plan. This project
included 355 acres along a 1.25-mile corridor of Valley
Boulevard in the unincorporated community of Blooming-
ton in San Bernardino County.
Work history
2017 – present GHD, Irvine, CA
2004 – 2017 Albert A. Webb Associates, Riverside,
CA
2003 – 2004 Ace Engineering, La Verne, CA
2000 – 2002 Fehr & Peers, Lafayette, CA
Chris Zahas, AICP
Position: Managing Principal
Chris is a real estate strategist and project manager with an emphasis on urban corridors,
downtown revitalization, employment districts, transit-oriented development, and
public-private partnerships. His project approach is to assist public and private sector
clients in turning broad visions into prioritized and achievable action plans by combining
market and economic research with strategic advice that is tied to the fundamental
principles of real estate development. In all cases, Chris keeps the focus of projects on
implementation, always anticipating next steps and never hesitating to advise a client to change directions when
that is the best course. In over 17 years at Leland Consulting Group, he has managed more than 25 downtown
and corridor implementation strategies and played a strategic advisor role in dozens more. In the economic
development realm, he brings a deep understanding of economic and demographic trends, ensuring that long-
term strategies reflect the evolving drivers of how businesses choose to locate and where people choose to live.
Prior to joining Leland Consulting Group, Chris coordinated economic development projects for the Portland
Development Commission, Portland’s redevelopment agency.
Education:
• Portland State University: Master of Urban and Regional Planning
• Lewis and Clark College: Bachelor of Arts, International Affairs
Professional Memberships:
• Urban Land Institute
• American Planning Association
• American Institute of Certified Planners
(#019464)
• City Club of Portland
• Hyperloop Advanced Research Partnership,
Treasurer
Publications and Public Speaking Experience:
• Guest lecturer: Portland State University,
University of Oregon
• Rail~Volution
• Western Planners Conference
• Urbanism Next
• Nevada Chapter of the American Planning
Association
• Utah Chapter of the American Planning
Association
• Washington Association of Realtors
• Contributing Author: Sustainable and Resilient
Communities: A Comprehensive Action Plan for
Towns, Cities, and Regions, 2011
Representative Project Experience:
• Downtown Civic Core Vision and Action Plan,
Renton, Washington
• Bel-Red Corridor Development Strategy,
Bellevue, Washington
• Town Center Master Plan, Wilsonville, Oregon
• Redwood Road Corridor Study, Salt Lake City to
West Jordan, Utah
• US97: South Redmond Corridor Project,
Redmond, Oregon
• Three Mile Lane Corridor Study, McMinnville,
Oregon
• 112th Corridor Subarea Plan, Vancouver,
Washington
• Reno-Sparks 4th Street/Prater Way Corridor
Study, Reno, Nevada
• Folsom Boulevard and R Street Corridor
Strategies, Rancho Cordova/Sacramento,
California
• Oddie-Wells Corridor Study, Reno, Nevada
• Halsey Corridor Economic Development Plan,
Fairview, Oregon
• Transit-Oriented Development Corridor Study,
Ogden, Utah
• Southwest Corridor DEIS, Portland, Oregon
• North Main Corridor Economic Development
Strategy, Sheridan, Wyoming
• Colfax Corridor Connections, Denver, Colorado
• Sugar House Streetcar Corridor Alternatives
Analysis, Salt Lake City, Utah
• Fourth Plain Boulevard Subarea Plan, Vancouver,
Washington
• Millenia Mixed-Use Development Project, Chula
Vista, California
David Greensfelder
Position: Managing Principal
David Greensfelder is the founder and managing principal of Bay Area-based Greensfelder
Commercial Real Estate LLC which provides strategic planning, market research/analysis,
and real estate development services to communities, financial institutions and investors,
and develops for its own account as well as for other property owners and partners. As a
developer, consultant, and an experienced corporate real estate executive, David has driven
more than 325 projects spanning 6.5 million square feet with an aggregate acquisition and
construction value exceeding $750 million (finish market value estimated at well over $1.25
billion). David’s expertise ranges from market analytics and location intelligence to real
estate economics, overseeing due diligence, acquisition, land-use and entitlements, mixed-use project
implementation, project management (design, leasing, and construction oversight), and asset management
(including administration of existing portfolios). Significant assignments include developing comprehensive retail
and economic development strategies for cities, providing fee development services to technology companies in
pre-IPO fundraising rounds, managing national retail store development programs for Fortune 25 companies such
as CVS/health, developing market strategies for retailers and institutional owners, and specialized expertise
repositioning “dead” malls.
Prior to forming his own firm, David was Director/VP and Principal of LandMark/NewMark's Northern California
office and managed corporate real estate programs for publicly traded Fortune 500 companies. David is the author
of ULI/PwC’s Emerging Trends 2019 Retail and Last Mile sections, frequently speaks at national and regional
conferences, and lectures at UC Berkeley’s Fisher Center for Real Estate and Urban Economics and Haas Graduate
School of Business, USC’s Lusk Center for Real Estate Development, and ULI and ICSC education programs. He
serves on Bay Area-based Satellite Affordable Housing Associates’ and the Center for Creative Land Recycling’s
Boards of Directors, is an active member of the ULI (Urban Revitalization Product Council, Advisory Services, and
UrbanPlan/UP4PO steering committee), and ICSC’s P3 National Steering Committee. David graduated from Pitzer
College (The Claremont Colleges) with a degree in Business Economics.
Educational and Speaking Engagements:
• UC Berkeley Haas Graduate School of Business
• UC Berkeley Graduate College of
Environmental Design
• USC Lusk Center for Real Estate Studies
• ULI School of Professional Development
• ULI UrbanPlan Program
• ULI UrbanPlan for Public Officials Instructor
• International Downtown Association
• Urbanism Next Conference
• Non-Profit Housing Association of Northern
California (NPH)
• California League of Cities
• AIA/SF
• Local Government Commission
• Connect Silicon Valley
• Oakland Chamber of Commerce Retail Advisory
Committee (ORAC)
• Northern California Apartment Summit
• California Building Conference
• ICSC Programs: Northern California Alliance
Program (chair/speaker/ moderator), San
Francisco Idea Exchange
(chair/speaker/moderator), Monterey Idea
Exchange (speaker/moderator), ReCon
(moderator), Bay Area Local Programs (chair), Los
Angeles Local Programs (speaker), University of
Shopping Centers (faculty)
• City of Capitola/Capitola Chamber of Commerce
• Silicon Valley Economic Development Alliance
(SVEDA)/Joint Venture Silicon Valley
• Bay Area Planning Director’s Association
• KB Home Community Advisory Board
• Bay Planning Coalition
• City of Hercules
• City of Merced
• City of Morgan Hill
• City of Suisun City
Recent Presentations at Professional Conferences:
• Retail and Mixed-use Best Practices (ULI
Webinar)
• Planning for Retail in an On-line World
• Urban Planning and Placemaking for Dynamic
Communities (APA approved for AICP CM
credits)
• The Changing Nature of Retail and Its Impacts
on Local Governments
• The ABC’s of the XYZ Generations: The Essential
Guide to Understanding, Communicating and
Marketing to Demographic Alphabet Soup
• The Urban Core: Analysis of Development,
Investment & Financing Opportunities in San
Francisco Proper
• The New Normal…How Retailers Think: A Public
Sector Primer on the Retailer Decision Process
• Omni-channel Marketing: A Seamless Approach
to Retailing Across Channels, from Social Media
to Bricks & Mortar
• AIA/SF Strategic Growth Symposium – Economic
Outlook
• Rediscovering Main Streets and Strategies for a
Thriving Downtown
• Factors Affecting the Viability of Retail in Mixed-
use Projects
• Planting Your Vision in the Ground: Getting Good
Projects to Pencil Out
• Retail Site Selection Decisions – The Inside Story
• Exploring the Feasibility of a Merger, the
AHA/Satellite Experience
• Maximizing Retail During Changing Times – A Post
Redevelopment Primer
• Building Livable Communities: From the Vision to
the Ground – Making Smart Growth Pencil Out
• SB375 and One Bay Area Plan Implementation and
Implications
Other Professional Affiliations and Involvement:
• Urban Land Institute (full member):
• Urban Plan and Urban Plan for Public
Officials Steering Committees, Urban Plan
classroom volunteer, Albany High School
school champion, UrbanPlan for Public
Officials pilot
• Advisory Service Panels
• Urban Revitalization Product Council
• International Council of Shopping Centers
(member):
• P3 (formerly Alliance Program) National
Steering Committee
• Northern California Alliance Program co-
founder and Past Chair
• Past State Retail Chair, and Past Program
Committee Chair
• Northern California Program Committee
(1994-present)
• Satellite Affordable Housing Associates: Board of
Directors, Board Housing Development Committee
(Past Chair), Audit Committee, Past Board Vice
President and member of Executive Committee,
Past Finance Committee, AHA/Satellite Merger
Feasibility Committee
• Center for Creative Land Use Recycling, Board of
Directors
• Oakland Retail Advisory Committee and Oakland
Land Use Committee (City of Oakland, Oakland
Chamber of Commerce), Founding Member
• Bay Area Council Member Representative /
Legislative Retreats
• Shopping Center World Editorial Advisory Board
Representative Project Experience and Awards:
• ULI/PwC Emerging Trends 2019, Author, Retail
and Last Mile Distribution Trends Sections
• Anchor Retail Tenant Negotiation of Business
and Lease Terms (new stores and repositioning)
• Capitola, CA Competitiveness in Changing Retail
Landscape and Regional Mall Reuse Analysis
• Chicago (South Side), Illinois, Trade Area
Definition and Retail Sales Potential Analysis
• City of Brentwood, CA General Plan
Update/Amendment
• Cupertino, CA General Plan Amendment and
Retail Market/Focus Sites Feasibility Study
• CVS/CareMark Integration Analysis for Long’s
Drug Stores Acquisition
• CVS/CareMark San Francisco Bay Area New
Market Entry Analysis, Strategy, and
Implementation
• Development Financial Modeling Templates for
Multi-family Developer
• San Jose, CA Citywide, North San Jose, and
Downtown Retail Strategies Update
• Santa Clara, CA Retail Market Assessment and
Downtown Revitalization Plan
• Sungevity Out-of-state Site Location and New
Facility Development (winner of the Kansas City
CSI’s Excellence in Design Award, 2016), and
Corporate HQ Redesign and Remodel
• ULI/PwC’s Emerging Trends 2019: Retail Subject
Matter Expert and Author
• WestGate San Leandro Shopping Center
Repositioning Study
• West Oakland “Food Desert” Market Study, and
Development Services for a new Supermarket
Foster City, CA
• Commercial Real Estate Market Analysis and
Opportunity Site Review
• Fremont, CA Land Use Conversion Study for
Irvington District
• Kansas City, MO/KS MSA Retail Market Evaluation
Investment Potential Analysis
• Kansas City, Missouri, ULI Advisory Services Panel –
North Loop Highway Reuse
• Long Island (NY) Mixed-use: Planning, budget and
schedule, entitlements, anchor tenant leasing.
• McKees Rocks, Pennsylvania, ULI Advisory Services
Panel – Rebuilding McKees Rocks and Esplen
• Mixed-use/Affordable Housing Projects – Analyze
Potential for Commercial Components (various)
• MTC/ABAG SB375 Implementation Retail Expert
Panel
• Oakland, Broadway Valdez Specific Plan – Peer
Review of SP’s Retail Elements
• Burlingame Owners’ Assn. Rep: Shopping Center
Remodel (Scope-of-Work, Budget, and Planning)
EDUCATION
B.A. Landscape Architecture:
University of CA Berkeley
Post Graduate Studies:
UCLA Extension
• CAD Design
• Southern California Island
Biology
• Japanese Garden
Architecture
Harvard Graduate School of
Design
• Golf Course Design
REGISTRATIONS
Registered Landscape Architect
California #1532
Nevada #94
Arizona #13754
PROFESSIONAL AFFILIATIONS
Planning Commissioner, City of
Palm Desert
Vice President, Desert Section,
Southern California Chapter,
American Society of Landscape
Architects
RONALD B. GREGORY, A.S.L.A.
President and Principal in Charge
RGA Landscape Architects, Inc.
Ron Gregory is president and founder of RGA Landscape Architects,
Inc. He started the firm in Palm Desert in 1977 after having worked
a variety of positions in the Los Angeles area, starting as a landscape
architectural assistant with the City of Burbank park department,
working hard with a landscape contracting firm in Montebello, and
enjoying the creativity of landscape architectural studios in Los
Angeles and Venice.
Schooled in landscape architecture at the University of California at
Berkeley, Ron came to love the desert and found it rewarding to
create a landscaped environment where there was basically sand
before. In the mid-eighties, he embraced the need for water
efficient design and has since worked at providing sustainable
designs for an appreciative clientele.
EXPERIENCE
Ron has been Principal in Charge for well over 2,000 landscape
projects in the Coachella Valley, including these similar projects:
Tahquitz Canyon Way Median Islands - Palm Springs, CA
This median island and streetscape enhancement project included
development of four design “zones” over a 3-mile corridor from
downtown Palm Springs to the airport, with each of the zones
reflecting the character of its neighborhood. Included coordination
with many stakeholders and government agencies.
Gene Autry Trail / Ramon Road Median Islands - Palm Springs, CA
Median design on approx. 3.5 miles of Gene Autry Trail and nearby
portions of Ramon Road. Medians included design and placement of
“statement” sculptures to reflect the nearby Palm Springs Airport
tensile roof structure and mountain ranges surrounding the valley.
Fred Waring Drive Median Islands and Parkways - Palm Desert, CA
& Indian Wells, CA
Redesign of median islands and adjacent parkway on both sides of
Fred Waring Drive for a distance of 2.5 miles. Project included
coordination with two city governments (Palm Desert and Indian
Wells) and two water districts (Coachella Valley Water District and
Imperial Irrigation District).
Dinah Shore Drive Median Islands and Parkways –
Rancho Mirage, CA
Medians and adjacent parkways from DaVall to Los Alamos
incorporating drought tolerant landscape in an area susceptible to
high winds and drifting sand.
EDUCATION
B.A. Landscape Architecture:
University of Washington
REGISTRATIONS
Registered Landscape Architect
California #4317
Oregon #761
Jarvis Payne
Associate Landscape Architect
RGA Landscape Architects, Inc.
When Jarvis joined RGA in January 2018, he brought with him over
30 years of designing and managing landscape development projects
throughout the West Coast, including bio tech corporate campuses
in metropolitan Portland, Oregon, a new Oregon State University
campus in Bend, Oregon, and a waterfront park in Sacramento,
California. Jarvis excels at taking complex public development
projects from initial design concepts, then preparing detailed
construction documentation, and finally overseeing the construction
of a successful landscape development project.
After graduating from the University of Washington with a Bachelor
of Landscape Architecture, Jarvis relocated to the Bay Area to work
with a San Francisco based landscape architectural firm and gained
extensive experience working on Public and Commercial
development projects throughout California.
PREVIOUS PROFESSIONAL EXPERIENCE
From November 2005 to December 2017, Jarvis was with Walker
Macy Landscape Architects in Portland, OR. As a senior project
manager and designer in this 36-person firm, Jarvis was responsible
for managing and designing large scale public and higher education
landscape development projects in California, Oregon and
Washington. Jarvis managed up to ten support staff, supervised
teams of sub consultants, and oversaw all aspects of project design,
construction document preparation, and construction
administration.
Over the previous nine years, Jarvis gained invaluable experience
and knowledge at Murase Associates in Portland, Suzman Design
Associates in San Francisco, and PGA Design in Oakland. Jarvis
developed expertise in park design, public infrastructure, low
income housing, and historic landscape preservation. As a designer
and senior project manager, Jarvis managed a variety of projects,
including a master plan for 540-acre urban nature park,
construction document preparation for a 300-acre semi-conductor
facility, and a master plan for an expansion at Oakland International
Airport.