MIGHIGHWAY 111 CORRIDOR
Development of an Area Plan for the
Proposal | November 16, 2018
3111 Camino del Rio North, Suite 100 | San Diego, CA 92108
(619) 682-3841 | www.migcom.com
In association with:
Fuscoe Engineering, Inc | Chen Ryan Associates, Inc. | Entitlement Advisors
Keyser Marston Associates, Inc. | Selbert Perkins Design
REQUEST FOR PROPOSAL
PLANNING / DESIGN / COMMUNICATIONS / MANAGEMENT / TECHNOLOGY / SCIENCE
3111 Camino del Rio North
Suite 100
San Diego, CA 92108
(619) 682-3841
www.migcom.com
CALIFORNIA
BERKELEY, FULLERTON,
KENWOOD, PASADENA,
RIVERSIDE, SACRAMENTO,
SAN DIEGO, AND SAN JOSE
COLORADO
DENVER
OREGON
EUGENE AND PORTLAND
TEXAS
SAN ANTONIO
WASHINGTON
SEATTLE
November 15, 2018
Attn: Danny Castro, Design and Development Director
City of La Quinta
Design and Development Department
18-495 Calle Tampico
La Quinta, CA 92253
RE: RFP for the Development of an Area Plan for the Highway 111 Corridor
Dear Mr. Castro and Selection Committee Members,
The Highway 111 Corridor through the City of La Quinta serves not just as the key travel artery
but also the focus of economic activity. In the past two decades, commercial development has
expanded from 500,000 square feet to over 3.3 million. Corridor businesses employ over 4,000
people and in 2017 provided 78% of the City’s total tax revenue. La Quinta residents and visitors
frequent the 75 retail, service, and restaurant establishments, and the business largely are thriving.
One might ask, why fix something that appears to be working? Establishing a new vision and plan
for La Quinta’s Highway 111 Corridor will address several forward-looking objectives:
Increase Diversity of Uses and Tax Revenues: Retail and office developments are constantly
changing and are less dependent on brick and mortar solutions. The corridor needs to be nimble
and agile to respond to changing market conditions. Introducing a mix of pedestrian-friendly
uses—including housing—will be a focus of our study, with beneficial side effects including
enhanced property values.
Better Placemaking: Highway 111 is a long corridor that stretches over 20 miles from Palm Springs
to Indio. La Quinta’s commercial core occupies two miles of the corridor. Creating a strong sense
of place unique to La Quinta will distinguish the destinations here and attract more visitors.
Improve Sustainability: The City has the opportunity to improve ecological sustainability in this
sensitive desert environment. Approximately 80% of the study area is consumed by impervious
surfaces, which significantly increases the urban heat island affect. Ambient ground-level asphalt
temperatures frequently exceed 150° in the summer. Improving the environmental benefits of the
corridor with shade trees and stormwater planters will make the corridor more pleasant for visitors
and more sustainable regarding water use and energy consumption.
With our staff of 260 people, including architects, landscape architects, engineers and
environmental planners, MIG is uniquely qualified to work with La Quinta define a vision and
plan for long-term success. MIG recently led similar projects in Palm Springs, Duarte, and Poway
that are now yielding significant economic reinvestment and revitalization. Information on these
projects is included in this proposal.
MIG has assembled a team of innovative consultants who bring unparalleled expertise and prior
experience in the Coachella Valley with complete streets, Chen Ryan Associates; branding and
placemaking, Selbert Perkins Design; economic development, Keyser Marston Associates;
infrastructure planning, Fuscoe Engineering; and land development, Carol McDermott of
Entitlement Advisors.
Please contact me with any questions. I can be reached by email at rickb@migcom.com,
office phone (619) 682-3841, or cell phone (619) 504-9504.
Sincerely,
Rick Barrett, ASLA, LEED AP
Principal / Project Manager
CONTENTS
01 Statement of Qualifications 1.1
02 Project Understanding and Approach 2.1
03 Scope of Work 3.1
04 Schedule/Timeline 4.1
05 References 5.1
06 Cost Proposal 6.1
07 Appendices 7.1
01
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 1.1
Critical thinking. Strategic
focus. Innovative solutions. For
36 years, MIG has engaged top
professionals in planning, design,
communications, management,
and technology who work together
to ensure our clients achieve the
results they seek. We look beyond
convention to produce meaningful
plans and durable solutions that
meet our world’s increasing social,
economic, and environmental
challenges. MIG’s dedicated team
members provide a sophisticated,
integrated, and interactive
approach to create inspiring plans
and design that bring about real
change for communities.
About MIG, Inc.
MIG is a multidisciplinary firm that offers a full range of
services, including design, site planning, urban design,
placemaking, conceptual design, and transit-oriented
development planning. Our work is characterized by a
dedication to quality, a flexible approach, creativity in
planning and design, and a commitment to completing
projects on time and within budget. We have worked
extensively with public agencies and municipalities locally
and nationally on design and planning for future change.
The diversity of our staff provides a base of knowledge
that bridges technical expertise and values, and
facilitates the exchange of information among all parties
engaged in the planning and design process. Staff
backgrounds encompass master planning, landscape
architecture, urban design, strategic planning, public
participation, environmental science, design and research,
communications, graphic design, and public policy.
MIG’s unparalleled combination of planning and design
expertise is uniquely suited to the Highway 111 Corridor
Area Plan effort. It allows us to conduct planning in a
highly interactive process involving client team members
and key constituent groups.
Statement of
Qualifications
STATEmEnT OF QUALiFicATiOnS
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 1.2
This process generates a clear and collective vision
of development and growth in a dynamic, yet
stable environment.
Through MIG’s participatory planning process,
client goals and stakeholder interests work together
to frame key issues. Plans created through this
approach enjoy broad-based support and are
readily implemented.
Our Project Team
MIG has carefully selected a highly-experienced
team of professionals who are ideally suited to this
project and offer the full range of expertise required
by the Highway 111 Corridor Area Plan. An overview
of key team members is provided below and detailed
resumes, highlighting each individuals qualifications
and relevant experience, are provided on the
following pages.
PROJECT MANAGEMENT TEAM
Rick Barrett, ASLA, LEED AP will serve as Principal-
in-Charge / Project Manager, coordinating the
day-to-day work of all team members and working
collaboratively with Laura and the team. Rick is an
accomplished designer and planner with expertise in
leading complex, large-scale urban and open space
projects, as well as those in more intimate suburban
and neighborhood settings. His deep respect for
the environment is reflected in his dedication to the
design and development of environments that meet
accepted high levels of environmentally responsible,
sustainable development.
Laura Stetson, AICP will serve as the MIG Team’s
Consulting Principal. She has a combination of sound
technical planning skills and innovative thinking,
combined with great facilitation and organizational
talents.
CJ Davis will serve as Deputy Project Manager /
Visualization Graphics, assisting Rick and Laura with
the day-to-day project coordination and deliverables.
CJ brings experience in urban design, land use
planning, community theming, and community
outreach.
TECHNICAL SUPPORT
Supporting the MIG Team is a deep bench of
experienced and dedicated technical team members,
including urban planners, designers, public policy
experts, community engagement specialists,
environmental analysts, and technology and graphics
specialists.
»Jose Rodriguez, Urban Planner
»Bryan Fernandez, Planning Associate
»Patrick Fuscoe, PE, Engineering (Fuscoe)
»Monique Chen, PE,Transportation Planner
(Chen Ryan)
»Carol McDermott, Land Use Entitlement (EA)
»Kevin Engstrom, Real Estate / Finance (KMA)
»Robin Perkins, FSEGD, Design / Architecture (SPD)
Resumes for the Project Management Team and
Additional Key Personnel are provided beginning on
page 1.4.
STATEmEnT OF QUALiFicATiOnS
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 1.3
Our Teaming Partners
CHEN RYAN ASSOCIATES, INC.
Chen Ryan Associates, Inc. (Chen Ryan) brings
a fresh vision and a balanced perspective to
transportation planning, operations and design
within the Southern California region. They are
committed to developing transportation systems and
creating mobility improvements that enhance and
support vibrant and sustainable communities.
KEYSER MARSTON ASSOCIATES, INC.
Keyser Marston Associates, Inc. (KMA) is a full
service real estate, financial, housing and economic
consulting firm. Founded in 1973, KMA has served
over 600 clients on more than 2,000 projects,
including some of the most high-profile public/
private partnerships in California. KMA’s public-
sector clients include nearly every major municipality
in California, as well as counties, ports, special
districts, universities, and former military bases.
While they are best known for our role as advisors to
public sector and institutional clients, we also have
an extensive private sector practice, which primarily
serves corporations, law firms, and landowners. KMA
presently has 29 professional staff persons in three
offices located in Los Angeles, Berkeley and San
Diego.
SELBERT PERKINS DESIGN
Selbert Perkins Design (SPD) is a WBE and SBE
certified, multidisciplinary, international design
firm that has created some of the world’s most
notable, iconic landmarks. For over 30 years SPD has
collaborated with municipalities, public agencies,
owners, developers, architects, landscape architects,
and the public to create innovative, branded
environments that inspire. They have successfully
completed numerous large-scale municipal signage
and wayfinding programs around the world, including
healthcare and university campuses, streetscapes,
municipal projects, transportation facilities, mixed-
use, retail, entertainment centers, and sports arenas.
FUSCOE ENGINEERING, INC.
Fuscoe Engineering, Inc. (Fuscoe) provides a full
spectrum of civil engineering services for public
agencies and private firms throughout Southern
California and the Bay Area. Their project experience
includes residential, retail, commercial, educational
facilities and public spaces.
ENTITLEMENT ADVISORS
Entitlement Advisors (EA) specializes in land use
entitlement and community issues management.
With over 30 years in the business, EA offers
consulting expertise to the land development and
building industries as well as to private individuals
seeking assistance in maneuvering multiple
jurisdictional hurdles.
Client | Name of RFP/Q 1.4
STATEmEnT OF QUALiFicATiOnS
Rick Barrett is an accomplished designer and planner with expertise
in leading complex, large-scale urban and open space projects, as
well as those in more intimate suburban and neighborhood settings.
From the beaches of the Jersey shore to New York’s Central Park, Rick
was heavily influenced by the landscapes, architecture, and nature he
grew up in. His sense of stewardship for the land was forged early as a
teenager organizing monthly river cleanups. This influence can be seen
in the artful blend of ecology, creativity, innovation, and inclusivity that
he brings to the design and planning process. Whether it’s a downtown
waterfront or a park master plan, Rick leads clients, stakeholders, and
community members in defining a common vision and detailing how
that vision can be achieved. His deep respect for the environment
is reflected in his dedication to the design and development of
environments that meet accepted high levels of environmentally
responsible, sustainable development. On every project, Rick is in
constant pursuit of new ways to improve the quality and aesthetics of
life for all people.
»Dana Point Harbor
Commercial Core Master
Plan, County of Orange
Harbors, Beaches and Parks,
Dana Point, CA
»Jefferson Avenue Corridor
Study, Temecula, CA
»Anaheim Urban Greening
and Connectivity Plan,
Anaheim, CA
»Embarcadero Roadway,
Department of Public Works,
San Francisco, CA
»Anaheim Canyon Specific
Plan, Anaheim, CA
SELECTED PROJECT EXPERIENCE
»Desert Fashion Plaza,
Palm Springs, CA
»Poway Road Corridor Study,
Poway, CA
»Euclid and National Avenues
Master Plans, San Diego, CA
»F Street Promenade,
Chula Vista, CA
»14th Street Promenade,
San Diego, CA
»Millenia Mixed-Use
Development (LEED-ND
Silver), Chula Vista, CA
»Civita Mixed-Use Development
(LEED-ND Silver), Mission
Valley, CA
AREAS OF EXPERTISE
»Urban Design
»Placemaking
»Sustainability
»Landscape Design
»Public Outreach Facilitation
»Urban Planning
EDUCATION
»BS, Landscape Architecture
and Environmental
Planning, Utah State
University
»Certificate in Project
Management,
George Washington
University
REGISTRATIONS
»Leadership in Energy and
Environmental Design,
Accredited Professional,
(LEED AP) U.S. Green
Building Council
»Project Manager
Professional (PMP)
Rick Barrett, ASLA, LEED AP
PRINCIPAL-IN-CHARGE / PROJECT MANAGER
Client | Name of RFP/Q 1.5
STATEmEnT OF QUALiFicATiOnS
Laura’s leadership and award-winning expertise in land use planning
and zoning has contributed to the thoughtful revitalization of many
cities throughout California. For Laura, it all started with her fascination
for maps and the stories they tell about cities. Understanding the
spatial layout of a community and its human impacts enables her to
use policy to shape the environment in a positive way. In turn, the
policy documents she helps to craft — general plans, specific plans,
zoning codes, and CEQA documents — guide positive change for the
people in those communities. A self-defined “fixer”, Laura uses her
management and facilitation skills to engage clients and stakeholders
in collaborative problem-solving. If vision is considered both a starting
point and overarching goal for planning, Laura’s strength lies in taking
that vision and mapping out the best routes to implementation. She
methodically analyzes and synthesizes the potential implications and
outcomes associated with policies that regulate not only how land will
be used, but what, where, and how desirable new construction occurs.
Because the plans she develops have long-term impacts, Laura strives to
ensure that they meet multiple objectives and are adaptable to changing
circumstances.
»Baldwin Park Zoning and
Subdivision Codes,
Baldwin Park, CA
»Brea Hillsides, Brea, CA
»Duarte Development Code,
Duarte, CA
»Garden Grove Mixed
Use Regulations,
Garden Grove, CA
»La Mirada Zoning Code,
La Mirada, CA
»La Puente Zoning Code,
La Puente, CA
»Loma Linda Sign Regulations,
Loma Linda, CA
»Zoning Regulations,
San Luis Obispo, CA
SELECTED PROJECT EXPERIENCE
»Arcadia General Plan,
Arcadia, CA
»Baldwin Park General Plan,
Baldwin Park, CA
»Claremont General Plan,
Claremont, CA
»Colton General Plan,
Colton, CA
»Costa Mesa General Plan,
Costa Mesa, CA
»La Puente General Plan,
La Puente, CA
»Redwood City General Plan,
Redwood City, CA
»Arcadia Zoning and
Subdivision Codes,
Arcadia, CA
AREAS OF EXPERTISE
»Land Use Planning
»General Plans
»Zoning Codes
»Specific Plans
»Meeting Facilitation
EDUCATION
»BS, Environmental Earth
Science, Stanford University
»Graduate Coursework in
Public Administration,
American University
PROFESSIONAL AFFILIATIONS
»American Planning
Association (APA)
»American Institute of
Certified Planners (AICP)
»California Planning
Roundtable
Laura Stetson, AICP
CONSULTING PRINCIPAL
STATEmEnT OF QUALiFicATiOnS
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 1.6
Jose Rodriguez is a project manager for numerous
planning programs that focus on land use,
community planning, housing, parks and open space,
and environmental analyses at both the local and
regional levels. With 20+ years of GIS experience,
Jose has a strong technical ability in GIS map
production and geospatial analysis. He focuses on
applying cartographic principles to all mapping
projects and deliverables, emphasizing sound data
management and superior mapping visualization to
help solve complex geospatial questions.
Jose is currently an Adjunct Professor at Cal Poly
Pomona in the Department of Urban and Regional
Planning, teaching intermediate and beginning GIS
courses related to planning analysis.
EDUCATION
»MUP, University of California, Los Angeles
»BS, Urban and Regional Planning,
California State Polytechnic University, Pomona
SELECTED PROJECT EXPERIENCE
»Costa Mesa Land Use and Circulation
Elements and EIR, Costa Mesa, CA
»LA Metro LOSSAN Managing Agency
Facilitation, Los Angeles County, CA
»Yucca Valley New Development Code,
Yucca Valley, CA
»Wasco Urban Greening Parks
and Open Space Master Plan, Wasco, CA
»Environmental Protection Agency Green Zones
Commerce Facilitation, Commerce, CA
»Yucaipa Freeway Corridor Specific Plan,
Yucaipa, CA
»Brea General Plan, Brea, CA
»Kern River Valley Specific Plan, Kern County, CA
Jose Rodriguez
URBAN PLANNER
CJ Davis brings experience in urban design,
land use planning, community theming, and
community outreach. He is well versed in all forms
of graphic communications from general graphic
design vignettes and conceptual sketches to
intricately detailed renderings and 3D models.
His interpersonal and problem-solving skills
enable him to coordinate and communicate with
people from varied fields and backgrounds.He has
in-depth knowledge of smart growth principles and
sustainability concepts and consistently incorporates
them into policy documents from conceptual design
through jurisdiction approval.
EDUCATION
»BS, Urban and Regional Planning, California
Polytechnic State University, Pomona
»AA, Architecture, Mt. San Antonio College
SELECTED PROJECT EXPERIENCE
»Poway Road Corridor Plan, Poway, CA
»Recurrent Energy/Kaiser Permanente Solar
Canopies: Incorporating solar panel canopies
into existing Kaiser Permanente facilities across
Southern CA
»South Selma Specific Plan, Selma, CA
»Liberty Groves Specific Plan, Madera County, CA
»Pioneer Boulevard Enhancement Program,
Artesia, CA
»Gunner Ranch Specific Plan, Madera, CA
»Rialto Foothill Blvd Specific Plan, Rialto, CA
»City of Lancaster Design Guidelines, Lancaster, CA
»Downtown Joshua Tree Design Guidelines,
Joshua Tree, CA
»Barton Road Specific Plan (SCAG Compass
Blueprint), Grand Terrace, CA
CJ Davis
DEPUTY PROJECT MANAGER /
VISUALIZATION GRAPHICS
STATEmEnT OF QUALiFicATiOnS
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 1.7
Bryan Fernandez has provided professional planning
services in Southern California for more than 12
years. He has written and assisted in the production
of general plans, specific plans comprehensive and
targeted zoning code updates, specific plans, and
general plans. His experience provides projects and
cities professional experience in drafting, analyzing,
and implementing a variety of land use regulations.
Additionally, he continues to manage entitlements
and permitting for complex commercial,
industrial, and residential projects, including
mixed-use, infill, transit-oriented developments;
office park campus redevelopments; high-cube
warehouse developments; multi-family residential
developments; and developments along coastal
and rural areas. Through this work, he has prepared
staff reports, resolutions with findings of fact, CEQA
documents, mitigation measures, and conditions of
approval.
EDUCATION
»MPP, University of California, Los Angeles
»BA, Political Science, University of California,
Los Angeles
SELECTED PROJECT EXPERIENCE
»Walnut General Plan, Walnut, CA
»Costa Mesa General Plan, Costa Mesa, CA
»Long Beach Land Use Element, Long Beach, CA
»Burlingame General Plan, Burlingame, CA
»Commerce General Plan, Commerce, CA
»Burlingame Zoning Ordinance Update,
Burlingame, CA
»Arcadia Development Code Update, Arcadia, CA
»Avalon Monrovia Specific Plan, Monrovia, CA
Bryan Fernandez
PLANNING ASSOCIATE
Patrick Fuscoe is the founder and CEO of Fuscoe
Engineering, Inc. and over the course of his 45-year
career has been lead engineer on milestone
assignments starting with the highly acclaimed
Village of Woodbridge, as well as Cars Land at
Disney California Adventure, Ritz Carlton Resort,
Orange County Fairgrounds; Ronald Reagan
Federal Building and Courthouse; Dana Point
Harbor Revitalization; Newport Banning Ranch
Coastal Community; Tongva Park and Ken Genser
Square at Santa Monica pier; and the Hyatt Regency
Huntington Beach Resort and Spa.
Pat initiates planning for all of the firm’s larger
projects, overseeing the progress of each
development and offering creative direction,
guidance and support. He continues to bring his
energy, insight and extraordinary communication
skills to the design team at Fuscoe Engineering,
inspiring its professionals to excel in their creativity
and service to clients. Pat not only motivates people
to be their best, but shares ideas, designs and helps
with strategic decisions to ensure projects receive
the best engineering solutions and service possible.
EDUCATION
»BS, Civil Engineering,
University of Southern California
»Wetlands Restoration Curriculum,
University of California, Berkeley
REGISTRATIONS / CERTIFICATIONS
»PE, PLS 1975 - CA #24701
Patrick Fuscoe, PE
ENGINEERING | FUSCOE
STATEmEnT OF QUALiFicATiOnS
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 1.8
Monique Chen has 20 years of experience
providing engineering and planning services to
the transportation industry, including both public
and private sector clients. As a registered traffic
engineer, she has been responsible for project
management on numerous projects ranging from
general plans, master plans, specific plans, mobility
studies, corridor studies, transportation impact
analysis, operational and demand assessments
to conceptual engineering. Specific areas of
experience and expertise include traffic engineering
and operations, local and regional transportation
planning, smart growth planning, multimodal
planning, development of specifications and cost
estimates, and traffic impact studies. Monique has
served as the Project Manager for several planning
and engineering projects, such as the Downtown
San Diego Mobility Plan, the National City General
Plan Mobility Element Update, and the County of San
Diego Mobility Element Update.
EDUCATION
»BS, Civil Engineering
REGISTRATIONS / CERTIFICATIONS
»Registered Traffic Engineer
SELECTED PROJECT EXPERIENCE
»General Plan Update, Mobility Element and TIS,
Indio, CA
»Palm Avenue Revitalization Plan, San Diego, CA
»LADOT Vision Zero 2017 Priority Corridors
Technical Analysis, San Diego, CA
»Downtown San Diego Mobility Plan,
San Diego, CA
Monique Chen, PE
TRANSPORTATION PLANNER | CHEN RYAN
A specialist in land use entitlement and community
issues management, Carol McDermott offers
consulting expertise to the land development and
building industries as well as to private individuals
seeking assistance in maneuvering multiple
jurisdictional hurdles. After serving as a partner in
Government Solutions, Inc. (GSI) for 12 years, Carol
formed an entity, Entitlement Advisors, to pursue
consulting assignments and equity partnerships
in the land use entitlement arena. Her experience
has covered multiple agencies and communities
in Orange, Los Angeles, San Diego, San Mateo
and Sonoma counties in working with elected
and appointed officials, city, county and Coastal
Commission staff, community, business, and
environmental organizations.
EDUCATION
»BA in Social Sciences/Urban Geography,
California State University at Los Angeles,
SELECTED PROJECT EXPERIENCE
»Co-Chair, ULI Technical Advisory Panel - La Quinta
Hwy. 111 Corridor
»Ford Road/Bonita Canyon Road extension and
widening (mitigation measure of the 73 toll
road) adjacent to the Harbor View residential
community in Irvine/Newport Beach
»Jamboree Road alignment through the then Tustin
Marine Base and through the cities of Irvine, Tustin
and Orange
Carol McDermott
LAND USE ENTITLEMENT | EA
STATEmEnT OF QUALiFicATiOnS
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 1.9
Kevin Engstrom is a Senior Principal in the Los
Angeles office of Keyser Marston. For 20 years he
has provided public and private clients with real
estate and financial expertise. Kevin has provided
public and private clients with real estate and
financial expertise, including: market and financial
feasibility studies, fiscal impact analyses, economic
revitalization consulting, financial modeling,
developer selection and disposition consulting.
During his tenure at Keyser Marston, Kevin has
conducted a number of market and feasibility studies
for cities throughout California. For these analyses
Mr. Engstrom assessed current market conditions;
projected future demand for residential, retail, office,
industrial and hotel development; tested the financial
feasibility of prototypical projects; prepared fiscal
impact projections; and created implementation
strategies. Projects have included general plan
updates, specific plans, master plans, corridor
studies, economic development strategies and
highest and best use analyses. These studies have
occurred throughout Orange, Los Angeles, Riverside,
San Bernardino, Ventura and Fresno counties.
EDUCATION
»MA, University of Arizona
»BA, Villanova University.
Kevin Engstrom
REAL ESTATE / FINANCE | KMA
As a co-founder of Selbert Perkins Design, a
multidisciplinary, international design firm, Robin
Perkins has developed a visionary approach to art,
design and communications in the built environment.
Her visionary, creative approach has merited national
and international distinction for design excellence.
Robin will lead the overall management, concept
and design aspects of the project: concept, design,
budget, schedule, and quality control.
EDUCATION
»BFA, Rhode Island School of Design
»Harvard Graduate School of Design,
Landscape Architecture
»Massachusetts College of Art, Sculpture
SELECTED PROJECT EXPERIENCE
»City of Marina Del Rey, CA
»City of Manhattan Beach, CA
»City of Long Beach, CA
»City of Anaheim, CA
»Port of Los Angeles, San Pedro, CA
»City of Santa Monica, CA Bicycle Wayfinding,
Downtown Parking Wayfinding, First Last Mile
Wayfinding
»City of West Hollywood, CA Sunset Strip Off-Site
Signage Assessment, Street Media Assessment,
Park and Garages
»MyFigueroa Corridor, Downtown Los Angeles, CA
Robin Perkins, FSEGD
DESIGN / ARCHITECTURE | SPD
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 2.1
As outlined in our cover letter, creating long-term
viability and real transformational change in the corridor
is critical. Key objectives of this important assignment
include increasing the diversity of uses, creating better
placemaking, and improving sustainability. With over $900
million in built projects, our focus is on creating planning
and design documents that are buildable.
The following describes our approach to accomplishing the
tasks outlined in the RFP.
Engaging the Community (Task 1) – Community
engagement has been one of the foundations of MIG
for over 36 years. The techniques and practices we bring
are highly effective in soliciting input and achieving
common ground between all stakeholders and community
members. We will work closely with the City of La Quinta
to verify and meet with key stakeholders to identify
individual and group desires. This will be balanced with two
community workshops that present emerging and draft
vison plans in fun and interactive settings. Stakeholder and
community approval of the final plan is essential before we
go to Planning Commission and City Council.
Project
Understanding
and Approach
02
WE BELIEVE...
Communities can plan their
own futures.
Elegant design inspires new
thinking.
All built work should be
context-driven.
Accessibility is always a given
The world needs an ecological
perspective.
Great projects add value beyond
the project.
PROjEcT UndERSTAnding And APPROAch
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 2.2
Assess Current Standards (Task 2) – All planning
projects we work on have a mix of overlay zones,
zoning ordinances, specific plans and guidelines.
Making sense of these existing documents is a
specialization we bring. We will assess the existing
documents identified in the RFP and determine what
are outdated, which restrict creativity and economic
growth, and which are incompatible with the overall
vision of the corridor.
Create Complete Streets (Task 3) – Just as the
business of retail has changed, mobility has also seen
rapid change. Planning for the current and future
modes of mobility within the corridor is important.
We will evaluate existing data as well as collect
additional data to better understand the capacity of
existing streets. Fortunately, the streets within the
study area appear to have capacity and sufficient
width to possibly consider lane width reductions and/
or road diets, new bicycle lanes, enhanced walkways,
etc. Connections to the CV link on the north side of
the project will be beneficial to the overall mobility
plan.
Brand the Corridor (Task 4) - Creating a unique
and memorable identity within the corridor is an
important objective that will contribute to the overall
economic vitality of the corridor. This is especially
important to attract visitors from outside La
Quinta. We will explore the use of plant materials in
thoughtful and intentional ways in order to increase
the sense of place as well as to create comfort for
pedestrians. Introducing artful and memorable built
elements such as monument signs, banners and
public art will also enhance the brand and experience
of the corridor.
Update the Design Guidelines (Task 5) – Using the
1997 Design Guidelines as a base, MIG will prepare
updated design guidelines that utilize images of
completed projects to convey the intention of
design and economic objectives. It is important that
guidelines be neither too prescriptive and onerous
nor too vague and open to interpretation.
In addition, we will create graphic simulation of
corridors and development sites that depict the
overall intention of the design recommendations. In
addition, our proposal includes the use of a drone
to create a high-resolution and 2D base map and 3D
model for planning. A before and after simulation
can be prepared illustrating the corridor’s overall
transformation.
Revisions to Development Standards and Codes
(Task 6) - We will review the documents identified
in the RFP and create a concise memorandum that
clearly identifies which elements are worthy of
keeping and which need improvement in order to
promote the economic and livability transformation
of the Highway 111 corridor. Particular focus will be
on providing recommendations on possible future
modifications to the 11 specific plans within the
corridor.
Implement the Plan (Task 7) – The MIG Team is
focused on creating real transformational change.
Our implementation recommendations will include
a list of prioritized projects from short-term to
long-term improvements. We will identify timing and
relative approximate costs of improvement projects
within the public realm. Funding sources will also be
identified.
Creating the Final Plan (Task 8) – MIG will create a
draft and final plan that includes the key documents
and recommendations of the above tasks to create a
single graphically-rich and user-friendly document.
Gaining Final Approvals (Task 9) – MIG will work
closely with the City of La Quinta to achieve final
approval from the La Quinta Planning Commission
and City Council. MIG will assist the City of La Quinta
in creating a concise PowerPoint that captures key
aspects of the project and will attend and present the
plan at the Planning Commission meeting and up to
two City Council Hearings.
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 3.1
TASK 1: STAKEHOLDER ENGAGEMENT PROGRAM
Stakeholder engagement program that involves property
owners, businesses, residents, City Council and Planning
Commissioners, through community meetings, focus
groups, online engagement and one-on-one meetings or a
combination thereof to provide an area plan vision.
The MIG Team will lead a robust community engagement
program that will involve all stakeholders within the study
area. The community engagement strategy involves four
separate tasks:
1.1: Kick-off Meeting
MIG Team members will meet with City of La Quinta staff
upon notice to proceed. The half-day meeting will include
confirmation of scope and schedule, as well as verification
of key stakeholders to be contacted for stakeholder
interviews. The meeting will also involve a driving and
walking tour of the project area, including stops at key
locations to verify and discuss existing constraints and
opportunities.
1.2: Stakeholder Interviews
MIG will meet with stakeholders within the study area in a
series of individual and group interviews in a single day in
La Quinta. The City will take the lead to arrange the venue
and contact stakeholders. MIG will assist in suggestions for
grouping of stakeholders by communion topics.
Scope of Work
03
MIG’s unique combination of
planning and design expertise
is uniquely suited to the
Highway 111 Corridor Area Plan
effort. It allows us to conduct
planning in a highly interactive
process involving client team
members and key constituent
groups. This process generates
a clear and collective vision
of development and growth
in a dynamic, yet stable
environment.
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City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 3.2
MIG will provide a series of questions to be asked of
the stakeholders and will provide a summary of notes
from each stakeholder or stakeholder group. MIG will
also utilize a series of maps of the study area that will
be marked up with stakeholder comments. If needed,
telephone interviews will be conducted for up to five
stakeholders who cannot attend the interviews. MIG
will document stakeholder comments in series of
brief meeting notes, including photo reductions of
the marked-up plans. The interviews will occur in the
second month of the nine-month schedule.
1.3: Community Workshop #1
MIG will lead the first community workshop during
the fourth month. The workshop will present
emerging concepts developed by the MIG Team and
City staff. MIG will present the emerging concepts
in a PowerPoint format and will utilize wall-graphic
recording to capture community input. The emerging
concepts will be depicted through a series of
conceptual plans and roadway sections. Precedent
imagery of constructed projects depicting similar
conditions will also be included to obtain input
from the community. Up to three concepts will be
presented.
1.4: Community Workshop #2
MIG will lead the second community workshop
in during month seven. We will present the final
draft concept developed by the MIG Team and
City staff. MIG will present the recommendations
in a PowerPoint format and will utilize wall-graphic
recording to capture community input. The final
draft concept will be depicted through a series of
conceptual plans and roadway sections. In addition,
draft ground-level and bird’s eye renderings (up
to four) will be provided. Precedent imagery of
constructed projects depicting similar conditions will
also be included.
Deliverables:
»Agenda and site tour map for kick-off meeting
»Kick-off meeting notes
»Questions and maps for stakeholder interviews
»Stakeholder interview notes
»Community Workshop #1 PowerPoint including
plans and graphics
»Community Workshop #1 meeting notes
»Community Workshop #2 PowerPoint including
plans and graphics
»Community Workshop #2 meeting notes
TASK 2: CORRIDOR DEVELOPMENT
STANDARDS AUDIT
Audit of current Corridor development standards
contained in the Highway 111 Design Guidelines,
Zoning Districts, and Specific Plans. The audit will
identify existing guidelines and standards that may
work well for the new Corridor area plan vision,
identify what is outdated, what restricts creativity and
economic development, and what is incompatible
with the plan vision.
2.1: Perform Audit of Existing Development
Standards
In addition to the documents identified in the RFP,
the MIG Team will review the following documents:
»Adopted Final General Plan
»City limits map
»Highway 111 bus shelter locations and sidewalks
»Highway 111 commercial opportunity sites
»Highway 111 constraints maps
»Highway 111 development map
»Auto dealership locations
»LA Shopping Centers contacts
»SDP entitlements within Corporate Center
Specific Plan
»Zoning and specific plan maps
»Mixed Use Overlay (2016)
»ULI TAP Study 2018
The 11 Specific Plans to be reviewed are as follows:
Washington Park, One Eleven Shopping Center,
Jefferson Plaza, Dune Palms Plaza, Centre at La
Quinta, La Quinta Corporate Centre, Point Happy
Shopping Center, La Quinta Court, The Pavilion at La
Quinta, Komar Desert Center, and Dune Palms and
Highway 111.
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City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 3.3
MIG will review all the above documents and create
a memorandum that identifies the key aspects
worth retaining. As a preliminary step, KMA will
detail residents’ socioeconomic characteristics and
identify business and employment categories in the
relevant market area.
Deliverables:
»Memorandum (12 to 15 pages) outlining existing
guidelines and standards that may work well for
the new Corridor area plan vision, identify what
is outdated, restrict creativity and economic
development, and what is incompatible with the
plan vision. In addition, the memo will detail the
residents’ socioeconomic characteristics and
identify business and employment categories in
the relevant market area.
TASK 3: COMPLETE STREETS PLAN
Complete streets plan for Highway 111, Avenue
48, Washington Street, La Quinta Center Drive,
Adams Street, Auto Center Way, La Quinta Drive,
Dune Palms Drive, Jefferson Street, and CV Link,
informed by a traffic and safety analysis. Identify
improvements needed to meet the needs of
pedestrians, bicyclists, and transit riders traveling
along and to the Highway 111 corridor. Information
to be reviewed during the analysis includes:
a. Road user count data, including pedestrians and
bicyclists
b. Collision data available in the Crossroads data
base for the most current three years available
c. The City's latest edition of the Capital
Improvement Program for the Corridor
d. The latest draft of CVAG’s Regional Traffic Signal
Synchronization Project - Traffic Signal Interconnect
Master Plan. This plan includes the deployment
and enhancement of advanced ITS technologies
along the Corridor to facilitate autonomous and
connected vehicle travel.
3.1: Existing and Future Mobility Needs Analysis
CRA will prepare a multimodal mobility analysis of
existing and future conditions, evaluating the demand,
safety, quality and connectivity of pedestrians,
bicyclists, transit users, and the motorists. Existing
characteristics of the study area will be documented
during a field review and supplemented by satellite
imagery to inform the analyses. The most recent
Capital Improvement Program project list will be
reviewed to identify pending improvements along the
corridor.
Similarly, the latest draft of CVAG’s Regional Traffic
Signal Synchronization Project – Traffic Signal
Interconnect Master Plan will be reviewed and factored
into the analyses. The following evaluations will be
performed and compiled into a single document,
clearly identifying mobility needs along the corridor:
Demand: Available count data will be reviewed
to understand pedestrian and bicycle demand at
locations throughout the study area. Transit ridership
data will be obtained to inform transit use by stop and
by route, if available. Vehicular count data (ADT and
peak hour intersection turning movement volumes) will
be reviewed to understand vehicular demand. Forecast
volumes will be obtained from recent traffic studies or
the General Plan.
Safety (existing conditions only): The most recent
three years of pedestrian, bicycle, and vehicular
collision data will be obtained from the City’s
database. Crash types, violation codes, party-at-fault,
and collision cause variables will be reviewed and
summarized. The collisions will be mapped and
analyzed to identify potential safety issues for each
mode.
Quality: Sidewalks and pedestrian street crossings will
be assessed using a Pedestrian Environment Quality
Evaluation (PEQE), which considers the surrounding
physical and operational features. Bicycle Level of
Traffic Stress (LTS) evaluation will be performed
to understand the cycling environment quality by
examining the bike facilities, street width, speed limits,
on-street parking conditions, and presence of right-turn
pockets throughout the study area.
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City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 3.4
The vehicular count data will be used to derive
vehicular level of service along study area segments
and intersections. The presence of transit stop
amenities at will inform a transit stop quality
assessment, while on-time performance—or transit
headways and arterial speeds in the absence
of transit data—will be used to evaluate service
quality. The vehicular count data will be utilized to
calculate level of service for roadway segments and
intersections. Mobility alternatives will be evaluated
using forecast volumes and anticipated conditions for
the PEQE, LTS, transit, and vehicular LOS analyses.
Connectivity: A travelshed analysis will assess the
level of pedestrian connectivity, using a 0.5-mile
pedestrian network buffer from each study area
intersection. The travelshed analysis will also be
performed from each transit stop to understand
the land uses accessible for transit users. A similar
process will be used for the bicycle travelshed
analysis utilizing a 1.0-mile bicycle network buffer,
considering the greater distances bicyclists are willing
and capable of travelling.
3.2: Mobility Alternatives and
Recommendations
Using the Mobility Needs Analysis findings and input
from City staff and project team members, CRA will
develop two mobility alternatives for the corridor
that address the identified mobility needs. This will
involve collaboration with project team landscape
architects/urban designers to identify opportunities
to incorporate context-sensitive landscaping,
branding, and wayfinding elements in the future
planned features. One cross-section and one plan
view graphic will be developed for each alternative.
The alternatives will be presented at Workshop #2:
Emerging Concepts to solicit input.
3.3: Complete Streets Plans
MIG will prepare plans and sections of streets
within the study area illustrating existing conditions
and recommended improvements to improve the
multi-functional aspects of the streets. Plans and
sections will be prepared in prototypical locations
for each street and will include recommendations for
incorporating green infrastructure elements such as
bioswales, stormwater planters, and rain gardens.
Deliverables:
»Existing and Future Mobility Needs Analysis (draft
and final document, 40 to 50 pages in length
including exhibits and graphics)
»Mobility Alternatives and Recommendations
»Complete Streets Plans and Section (eight plans
and sections of existing conditions and eight plans
and sections of proposed improvements)
TASK 4: CORRIDOR BRANDING PROGRAM
Corridor branding program that includes a revamped
Corridor landscape program for medians and
landscape parkways, wayfinding signage and City
entry monument design. The Corridor currently
lacks a consistent landscape program and Corridor
property owners have expressed interest in a
partnership with the City to develop and implement a
new program. The development of this program will
rely on feedback from the stakeholder engagement.
The landscape program shall include a new landscape
palette consisting of trees, shrubs, groundcover,
and other landscape materials. The consultant shall
explore artistic, attractive and cost saving alternatives
to live landscaping in street medians and parking lot
landscape shade requirements through task 1. Street
and drive aisle sections exhibits shall be provided that
demonstrate the appearance of the new landscape
program.
4.1: Landscape and Placemaking Master Plan
The MIG Team, led in this effort by Selbert Perkins
Design Group, will develop a comprehensive
landscape and branding plan that energizes the
corridor by providing a lively mix of plant material,
decomposed granite, cobble, and placemaking
elements such as monuments, signage, art, and
lighting. Specific attention will be provided to
shading the sidewalks through a combination of
shade trees and shade structures that incorporate
seating, misters, signage, and other placemaking
elements. All plant materials will be selected for
low water consumption and minimal maintenance.
Recommended elements will be constructed of
durable and low-maintenance materials that can
stand up to desert weather elements.
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City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 3.5
The corridor branding master plan will identify a
palette of specific trees and understory planting
that are recommended for use on each of the eight
different streets in the study area. Also included and
located on the plan will be specific recommended
locations of placemaking elements, including
monuments, signage, art, and lighting. One photo
panel of both plant materials and placemaking
elements will be provided illustrating specific
examples.
A plant materials palette will be prepared in matrix
form that identifies the types of recommended plant
material recommended for each street, including
identification of median and/or sidewalk placement.
Deliverables:
»Placemaking Master Plan (8 to 10 pages including
graphics and precedent imagery of plant materials
and placemaking elements)
TASK 5: CORRIDOR DESIGN GUIDELINES
New visual Corridor design guidelines and
photorealistic simulations shall be created for
street, landscape, and building development.
Building development types and standards shall
be developed that convey form and character for
vacant in-fill sites and intensified development/
redevelopment opportunities within existing
commercial centers, particularly surplus parking areas.
New development types will include new commercial
and housing options. Documents shall be drafted in
a manner appropriate and comprehensible for both
professionals and the public including both text and
graphic illustrations of sufficient detail and quality to
facilitate easy communication, including computer
modeling of mass and scale.
5.1: Corridor Design Guidelines
MIG will prepare high-level design guidelines for the
public and private realm areas. Guidelines will utilize
photographs of relevant examples, with minimal
text, to illustrate proposed development guidelines.
Private realm building guidelines will focus on
building form, setbacks, materials, fenestrations and
doorways, materials, lighting, and signage.
Public realm design guidelines will focus on bikeways,
sidewalks, lighting, signage, site furniture, paving
materials, and plant materials.
5.2: Graphic Simulations
MIG will prepare simulations of the study area
including the following:
»Street view photorealistic simulations of roadway
corridors (four)
»Bird’s eye simulations in sketch form of
development sites (four)
As an optional additional service, the MIG Team will
conduct an aerial UAV (drone) overflight of the site
creating a high-resolution full color 2D Base Map
plus a 3D model for planning. A “before versus after”
animation will be prepared showing the projects
transformation into the final recommended plan.
Deliverables:
»Street view simulations of streets (eight)
»Bird’s eye simulations of development sites (four)
»Optional additional service: 3D drone animation
model of planning area illustrating proposed
improvements (see fee matrix - estimated cost is
$15,000)
TASK 6: CODE AND STANDARD REVISIONS
New code and standard revisions to the City’s
development codes and adopted standards:
a. Regional Commercial, Commercial Park, Mixed Use
Overlay.
b. Nonresidential code revisions that include but are
not limited to parking, nonresidential development
standards, nonresidential permitted uses, and signs
c. Existing Corridor Specific Plans
A determination will be made during the
development of the area plan with City staff to rescind
or amend existing Corridor Specific Plans. The final
actions to amend or rescind any one or more of the
Specific Plans shall be assumed by City planning staff.
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City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 3.6
6.1: Review Zoning Code Previsions
MIG will review the Zoning Code provisions for
the Regional Commercial, Commercial Park, and
Mixed Use Overlay zones to understand how current
parking standards, development standards, land
use regulations, and signage requirements may be
discouraging the types of development the City
looks to achieve. We will also study provisions of
all 11 Specific Plans. Based on this review and our
extensive experience preparing zoning codes and
specific plans, we will prepare a memorandum
defining options and recommendations for revising
the zoning regulations and Specific Plan standards.
The memorandum will be very specific to allow City
staff to undertake the revisions en masse or in phases.
Deliverables:
»Code and Standard Revisions Memo (12- to
15-page memo)
TASK 7: IMPLEMENTATION PROGRAM
Implementation program that identifies work tasks to
implement the area plan vision, funding sources, and
the responsible parties.
7.1 Market Opportunities Analysis
KMA will provide a summary overview of the market
characteristics exhibited by the residential, retail and
lodging uses in the market area. To that end, KMA
will: summarize real estate market factors, collect
population and household growth projections for
the market area, estimate retail demand, collect
residential pricing data, contact brokers active in
the market area, and summarize hotel performance
factors. Based on the assessment of current
market conditions KMA will identify development
opportunities and constraints for the land uses
identified above. The analysis will consider the
suitability of the land uses for the corridor.
»Financial Feasibility: KMA will analyze the financial
feasibility of three development prototypes
on three sites. The analysis will provide an
understanding of the type, configuration, and
density of development that could be financially
viable. For each selected site, KMA will work with
the project team to undertake the following:
Identifying three alternative development
prototypes (up to two land uses each)
Prepare pro forma analyses, which will be based
on construction cost, operating projections,
and return assumptions consistent with the
proposed development program
»Identify a mix and density of land uses that will
provide for financially feasible development
prototypes
The evaluation will inform the project team as to the
land uses, zoning, and design elements that will best
promote a successful corridor.
»Implementation: The implementation process
needs to take into account the limited resources
available to the public entities in Southern
California. Understanding this, KMA will assist
in the identification of economic and financial
incentives that can be used to make a project
viable and to attract desirable, market supportable
development. KMA will prepare a matrix
summarizing financing options/approaches
that the City may consider to offset constraints
identified in the analysis. These may include value
capture, Enhanced Infrastructure Finance Districts,
Community Revitalization and Investments
Authorities, density bonuses, site-specific revenue
sharing, and regulatory reform concepts.
Deliverables:
»Single Implementation report including the above
recommendations (20 to 30 pages including
exhibits and graphics)
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City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 3.7
TASK 8: PREPARE DRAFT AND FINAL REPORT
8.1: Prepare Draft Report
MIG will assemble the materials developed in Task
1 through 7 into a draft report for review by the City
of La Quinta. Comments will be provided to MIG in
a single consolidated set of comments. Comments
are expected to be minimal at this point due to
prior review of all materials with the City of La
Quinta.
8.2: Prepare Final Report
MIG will prepare the final report based on
comments provided by the City to the draft report.
Deliverables
»Draft Report (40 to 50 pages, 8 ½ x 11 landscape
format including graphics)
»Final Report (40 to 50 pages, 8 ½ x 11 landscape
format including graphics)
TASK 9: PUBLIC HEARINGS
9.1: Planning Commission Meeting
Attend one Planning Commission and up to two
(2) City Council Public Hearings for adoption of the
final versions of the Area Plan. Consultant shall be
responsible for providing the presentation content
to City staff for incorporation into the City’s public
hearing formats, staff reports, etc.
The MIG project manager will attend one Planning
Commission hearing to present the report
recommendations. We will assist the city in the
preparation of a 20-30 slide PowerPoint presentation.
9.2: City Council Hearing (two)
The MIG project manager will attend one Planning
Commission hearing to present the report
recommendations. We will assist the city in the
preparation of a 20-30 slide PowerPoint presentation.
Deliverables:
»MIG will attend each of the above meetings
to assist in the presentation of materials to be
developed by the City of La Quinta.
»Thirty (30) bound color copies of the final area
plan, plus electronic files (pdf, InDesign
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 4.1
Project scheduling will be coordinated with City staff
and will illustrate the project on a task-by-task basis,
making clear the project’s critical path, key deadlines
and checkpoints, and the responsibilities of each team
member. The tasks and results will be reviewed periodically
with respect to the agreed upon project timetable. The
schedule will be updated on an as-needed basis as the
project progresses, using actual finish dates of activities
to update the schedule and to establish available task
float. Based on review, we can be flexible in response to
unexpected changes within the established work program
and schedule.
Schedule/Timeline
04
MIG’s approach to projects
maximizes the inspiration found
in collaboration. We express our
place-based approach to design
by linking to the physical, cultural
and environmental characteristics
of the project site. We want to
tell your story.
Task Title
1 Stakeholder Engagement Program
2 Corridor Development Standards Audit
3 Complete Streets Plan
4 Corridor Branding Program
5 Corridor Design Guidelines
6 Code and Standard Revisions
7 Implementation Program
8 Draft & Final
9 Public Hearings Month 9Month 1Month 8Month 2Month 3Month 4Month 5Month 6Month 711/14/2018
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 5.1
The project experience provided on the following pages highlights
the MIG Team’s experience successfully providing design, planning,
environmental planning, and outreach and engagement services.
Through all of our projects, the MIG Team exhibits a dedication to
quality and creativity, technical resources and innovation, a flexible
approach, a dedication to working with diverse communities to
develop consensus, and a commitment to providing deliverable, and
completing projects on time and within budget.
We invite you to contact the current and prior MIG clients identified
below regarding our ability to think creatively and provide quality
services and products.
POWAY ROAD CORRIDOR SPECIFIC PLAN
Joe Lim (Former Planning Manager City of Poway)
Community Development Director
City of Solano Beach, CA
(858) 720-2400 | jlim@cosb.org
DESERT FASHION PLAZA
John Raymond (former Planning Director City of Palm Springs)
Assistant City Manger - Economic Development
City of Carson, CA
(310) 952-1773 | jraymond@carson.ca.us
DUARTE TOWN CENTER SPECIFIC PLAN
Craig Hensley, Community Development Director
City of Duarte
(626) 357-7931 | chensley@accessduarte.com
References
05
At MIG, every project is
viewed as a new opportunity
to apply our expertise
and to collaborate on
new approaches and
techniques that advance
the sustainability, livability
and economic vibrancy
of a community. MIG’s
experience in creating
integrated, forward-
thinking and implementable
plans has resulted in
noticeable, positive change
for our client communities.
REFEREncES
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 5.2
Poway Road Corridor Specific Plan
POWAY, CA
MIG recently completed the Poway Road Complete Streets
and Specific Plan, a study area of approximately 235 acres.
Today the 3.5 mile corridor is noted for an abundance of
under-performing commercial centers. In addition, Poway
Road is noted for high traffic volumes and high speeds,
and single-story shopping centers with large parking lots
facing Poway Road. Most people use the corridor to get to
destinations outside the study area. Also underpinning the
project is a desire to introduce higher density housing into the
corridor and to boost the economic strength of the businesses
and reverse the sales leakage to other parts of Poway and
northern San Diego County. The project included an extensive
assessment of existing conditions, including economics and
market conditions (Keyser Marston Associates), traffic and
mobility (Chen Ryan Associates), land uses, and connectivity
within the study area and to adjacent neighborhoods. Within
a few months of project completion, the city has begun
construction of mixed use projects.
Desert Fashion Plaza
PALM SPRINGS, CA
In early 2011, MIG engaged with the City of Palm Springs on
an important problem that had been vexing the community
for many years: how do we redevelop and re-invigorate the
Desert Fashion Plaza, a dated shopping center in the middle
of downtown that had sat largely vacant and blighted the city
center for more than a decade? The task was to break the
contentious logjam between the developer and City leadership,
and to work with the community to create a visionary yet
implementable design. This design had to be amenable to the
City, the developer, and the citizens of Palm Springs, who closely
safeguard their town’s unique sense of character and history.
Working over the course of six weeks, the MIG Team met
intensively with City officials and staff and led the community
through a series of workshop exercises. We began with
cultivating a thorough understanding of the property’s
constraints and opportunities, from economic feasibility
parameters and the physical environment to the social and
cultural importance that Desert Fashion Plaza played in the
history of Palm Springs. The revitalization of Desert Fashion Plaza
is well underway with over 50% of the project constructed.
REFEREncES
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 5.3
Duarte Town Center Specific Plan
DUARTE, CA
With no historic town center or central gathering spot, the
City of Duarte lacked “sense of place.” Residents desired a
pedestrian-oriented place to comfortably shop or stroll along
storefronts, relax with friends in a plaza, or come together for
community events. In response, the City initiated work on a
Town Center Concept Plan with MIG to foster the eventual
development of such a place in the early 2000s. Adopted
by the City Council in 2003, the Town Center Concept Plan
envisioned a community-oriented, walkable, mixed-use activity
center in the heart of Duarte. In 2012, the City hired MIG to
prepare a specific plan to implement that Vision.
The specific plan was envisioned as the mechanism to
encourage and promote mixed-use development and set forth
a plan for streetscape improvements along an approximate
one-mile stretch of Huntington Drive creating Duarte’s core
town center area.
Euclid and National Avenues Master Plan
SAN DIEGO, CA
MIG led these concurrent projects for a 0.5-mile segment of
Euclid Avenue and a 1.8-mile segment of National Avenue in
San Diego. Both corridors need improved safety for pedestrians,
bicyclists and transit users. The corridors also present infill and
redevelopment opportunities to complement nearby land uses,
improve transit utilization, promote local economic development
and accommodate housing and other needs in the future. These
plans were funded by a Caltrans Transportation Planning Grant
for Environmental Justice, obtained by the City.
The MIG Team incorporated public input to develop these plans,
which update land uses and densities and propose mobility
options to balance the needs of all modes of travel along each
corridor. The goal for each master plan is a welcoming roadway
that enhances neighborhood connectivity, with a land use mix
that spurs beneficial investment and community development.
MIG illustrated the recommendations with urban design studies
of several focus areas.
DUARTE TOWN CENTER SPECIFIC PLAN - VISION 2 - 7
Figure 2-3: Huntington Drive and Buena Vista Street - Potential
DUARTE TOWN CENTER SPECIFIC PLAN - VISION 2 - 9
Figure 2-5: Huntington Drive at Brycedale Avenue - Potential
Study Area - 3 - Conceptual Development
View from National Avenue and 35th Street looking east
Land Use - Community Commercial w/Residential
(30-44 du/ac; non-residential FAR=1.0)
REFEREncES
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 5.4
www.selbertperkins.com
Advertising
Annual Reports
Brand Strategy & Research
Branded Environments
City/Streetscapes
Corporate Branding
Identity Development
Interactive Media
Naming Systems
Product & Package Design
Print Media
Public Art and Sculpture
Signage & Wayfinding
Fremont East District
City of Las Vegas - Las Vegas, NV Civic
Palm Avenue Revitalization Plan
SAN DIEGO, CA | CHEN RYAN
Chen Ryan developed the Palm Avenue Revitalization
Plan that provides a blueprint for improving multimodal
mobility along a 1.25-mile long corridor in the Otay
Mesa-Nestor community of San Diego. Existing
conditions include a 45MPH posted speed limit, 6-lanes
of vehicular travel, high traffic volumes (>60k ADT), and
multiple freeway ramps, resulting in uncomfortable
conditions pedestrians and cyclists.
East Fremont Street
LAS VEGAS, NV | SPD
SPD collaborated with the City of Las Vegas to revitalize
East Fremont Street between Las Vegas Boulevard and
8th Street into a lively music and entertainment district.
Inspired by 1950s Las Vegas and “Googie” style, SPD
created a vibrant entry gateway to welcome visitors
to the new Fremont East District. Neon sculptures
including a 30-foot tall martini glass, showgirl, and
glittering stiletto line the median while interpretive
pavement medallions describe notable dates in Las
Vegas history. Banners, street signs and other amenities
complete the transformation of East Fremont Street into
a thriving entertainment district.
Entertainment, Housing, and
Commercial Projects
ANAHEIM, CA | KMA
KMA has represented the City as an economic
consultant for a wide variety of projects including hotel
and retail development, as well as affordable housing
projects and strategies since the late 1970s. KMA
provides ongoing assistance to the City on a variety
of real estate projects ranging from theme parks and
one-of-a-kind entertainment venues to industrial,
commercial, hotel and residential projects.
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 6.1
COST PROPOSAL
Please see the following page for MIG's cost proposal
spreadsheet.
MIG will continuously monitor and manage the project
scope, schedule, and budget to ensure optimization during
all phases of the project. MIG will notify the City in advance
of any possible impacts to the project scope, schedule, and
fees that were established during project initiation.
DIRECT COSTS
Direct costs or project expenses such as photocopying
(large-quantity); plotting; and printing (band, color) are
charged at cost, plus 10%.
The mileage charge for personal autos will be the
currently applicable mileage rate established by the
Internal Revenue Service. All other travel expenses such as
accommodations, parking, tolls, etc. are charged at cost,
plus 10%.
Cost Proposal
06
Quality control begins with
the assignment of qualified,
dedicated staff to each project.
Work is reviewed daily or weekly
by the principal-in-charge and
project manager. Regularly
scheduled project team meetings
are conducted to ensure work
quality and the appropriate
allocation of staff time and
project resources.
cOST PROPOSAL
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 6.2
La Quinta Hwy 111 Nov. 16, 2018
Selbert
Perkins
Hrs@ $220 Hrs@ $225 Hrs@ $125 Hrs@ $125 Hrs@ $125
1.1 Kick off meeting and site tour 8 $1,760 0 $0 8 $1,000 0 $0 0 $0 16 $2,760 $250 $1,990 $0 $1,620 $0 $0 $6,620
1.2 Stakeholder Interviews 8 $1,760 0 $0 0 $0 0 $0 12 $1,500 20 $3,260 $250 $0 $0 $0 $0 $0 $3,510
1.3 Community Workshop #1 12 $2,640 1 $225 0 $0 0 $0 18 $2,250 31 $5,115 $1,000 $0 $0 $0 $0 $0 $6,115
1.4 Community Workshop #2 12 $2,640 1 $225 0 $0 0 $0 18 $2,250 31 $5,115 $1,000 $0 $0 $0 $0 $0 $6,115
Subtotal 40 $8,800 2 $450 0 $1,000 0 $0 48 $6,000 98 $16,250 $2,500 $1,990 $0 $1,620 $0 $0 $22,360
2.1 Perform audit of existing documents and prepare memo 4 $880 4 $900 0 $0 20 $2,500 20 $2,500 48 $6,780 $100 $0 $12,000 $2,580 $0 $2,500 $23,960
Subtotal 4 $880 4 $900 0 $0 20 $2,500 20 $2,500 48 $6,780 $100 $0 $12,000 $2,580 $0 $2,500 $23,960
3.1 Existing and Future Mobility Needs Analysis 4 $880 0 $0 0 $0 0 $0 0 $0 4 $880 $0 $26,360 $0 $0 $0 $0 $27,240
3.2 Mobility Alternatives 4 $880 2 $450 0 $0 0 $0 0 $0 6 $1,330 $0 $11,680 $0 $0 $0 $0 $13,010
3.3 Complete Streets Plans 8 $1,760 2 $450 32 $4,000 0 $0 0 $0 42 $6,210 $80 $0 $0 $0 $0 $0 $6,290
Subtotal 16 $3,520 4 $900 32 $4,000 0 $0 0 $0 52 $8,420 $80 $38,040 $0 $0 $0 $0 $46,540
4.1 Prepare Landscape and Placemaking Master Plan 24 $5,280 0 $0 32 $4,000 0 $0 20 $2,500 76 $11,780 $110 $0 $0 $0 $15,000 $0 $26,890
Subtotal 24 $5,280 0 $0 32 $4,000 0 $0 20 $2,500 76 $11,780 $110 $0 $0 $0 $15,000 $0 $26,890
5.1 Design Guidelines 12 $2,640 0 $0 50 $6,250 0 $0 0 $0 62 $8,890 $100 $0 $0 $0 $0 $0 $8,990
5.2 Photorealistic Simulation (4 ground level and 4 bird's eye)4 $880 0 $0 120 $15,000 0 $0 0 $0 124 $15,880 $0 $0 $0 $0 $0 $0 $15,880
Subtotal 16 $3,520 0 $0 170 $21,250 0 $0 0 $0 186 $24,770 $100 $0 $0 $0 $0 $0 $24,870
6.1 Review Codes and Standard and Prepare memo 4 $880 4 $900 0 $0 16 $2,000 24 $3,000 48 $6,780 $100 $0 $0 $0 $0 $0 $6,880
Subtotal 4 $880 4 $900 0 $0 16 $2,000 24 $3,000 48 $6,780 $100 $0 $0 $0 $0 $0 $6,880
7.1 Market Opportunities Analysis 4 $880 2 $450 0 $0 0 $0 0 $0 6 $1,330 $0 $0 $0 $7,790 $0 $0 $9,120
7.2 Financial Feasibility 4 $880 2 $450 0 $0 0 $0 0 $0 6 $1,330 $0 $0 $0 $9,690 $0 $0 $11,020
7.3 Implementation 4 $880 2 $450 0 $0 0 $0 0 $0 6 $1,330 $0 $0 $0 $8,310 $0 $0 $9,640
Subtotal 12 $2,640 6 $1,350 0 $0 0 $0 0 $0 18 $3,990 $0 $0 $0 $25,790 $0 $0 $29,780
8.1 Prepare Draft Plan 12 $2,640 6 $1,350 0 $0 0 $0 60 $7,500 78 $11,490 $650 $0 $0 $0 $0 $0 $12,140
8.2 Prepare Final Plan 12 $2,640 2 $450 0 $0 0 $0 30 $3,750 44 $6,840 $650 $0 $0 $0 $0 $0 $7,490
Subtotal 24 $5,280 8 $1,800 0 $0 0 $0 90 $11,250 122 $18,330 $1,300 $0 $0 $0 $0 $0 $19,630
9.1 Attend Planning Commission Hearing (1)4 $880 0 $0 0 $0 0 $0 4 $500 8 $1,380 $150 $0 $0 $0 $0 $0 $1,530
9.2 Attend City Council Public Hearings (2)8 $1,760 0 $0 0 $0 0 $0 4 $500 12 $2,260 $300 $0 $0 $0 $0 $0 $2,560
Subtotal 12 $2,640 0 $0 0 $0 0 $0 8 $1,000 20 $3,640 $450 $0 $0 $0 $0 $0 $4,090
152 $33,440 28 $6,300 234 $30,250 36 $4,500 210 $26,250 668 $100,740 $4,740 $40,030 $12,000 $29,990 $15,000 $2,500 $205,000
A $15,000 $15,000
Jose RodriquezLaura Stetson
Phase 4: Corridor Branding Program
Phase 3: Complete Streets Plan
Fusco e
Project Associate
Chen Ryan
Phase 8: Draft & Final
Phase 1 - Stakeholder Engagement Program
Deputy PM and
Graphic Visualizations
Phase 6: Code and Standard Revisions
Phase 7: Implementation Program
McDermott
Phase 5: Corridor Design Guidelines
OPTIONAL ADDITIONAL SERVICE:
Principal-in-Charge
and Project Manager
CJ Davis
Zoning Specialist
Phase 9: Public Hearings
Bryan Fernandez
KMA
Professio nal
Fees
Totals
Rick Barrett
MIG, Inc.
MIG
Totals
MIG
Direct
Costs*
The MIG team will conduct an aerial UAV (drone) overflight of the site creating a high-resolution full color 2D Base Map plus a 3D model for planning.
A "before vs. after" animation will be prepared showing the projects transformation into the final recommended plan.
FINAL TOTAL
Consulting Principal-
in-Charge
Phase 2: Corridor Development Standards Audit
Cost Proposal
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 7.1
STANDARD AGREEMENT STATEMENT
MIG, Inc. has reviewed the City of La Quinta’s Standard
Agreement for the Highway 111 Corridor Area Plan, and has
no amendments at this time.
NON-COLLUSION AFFIDAVIT FORM
The Non-Collusion Affidavit form is provided on the
next page.
Appendices
07
The MIG Team is confident that
we can efficiently move forward
with your project goals and
objectives as further defined
through the outreach and
planning process.
APPEndicES
City of La Quinta | Development of an Area Plan for the Highway 111 Corridor 7.2
NON-COLLUSION AFFIDAVIT FORM
Must be executed by proposer and submitted with the proposal
I, __________________________________ (name) hereby declare as follows:
I am ______________________________ of _________________________,
(Title) (Company)
the party making the foregoing proposal, that the proposal is not made in the interest of, or on behalf
of, any undisclosed person, partnership, company, association, organization, or corporation; that the
proposal is genuine and not collusive or sham; that the proposer has not directly or indirectly induced
or solicited any other proposer to put in a false or sham proposal, and has not directly or indirectly
colluded, conspired, connived, or agreed with any proposer or anyone else to put in a sham proposal,
or that anyone shall refrain from proposing; that the proposer has not in any manner, directly or
indirectly, sought by agreement, communication, or conference with anyone to fix the proposal price
of the proposer or any other proposer, or to fix any overhead, profit, or cost element of the proposal
price, or of that of any other proposer, or to secure any advantage against the public body awarding
the agreement of anyone interested in the proposed agreement; that tall statements contained in
the proposal are true; and, further, that the proposer has not, directly or indirectly, submitted his or
her proposal price or any breakdown thereof, or the contents thereof, or divulged information or data
relative hereto, or paid, and will not pay, any fee to any corporation, partnership, company,
association, organization, proposal depository, or to any member or agent thereof to effectuate a
collusive or sham proposal.
I declare under penalty of perjury under the laws of the State of California that the foregoing is true
and correct.
Proposer Signature: _______________________________________
Proposer Name: _______________________________________
Proposer Title: ______________________________________
Company Name: _______________________________________
Address: _______________________________________
Daniel Iacofano, PhD
President, CEO, CFO
Moore Iacofano Goltsman, Inc. (MIG)
800 Hearst Avenue, Berkeley, CA 94710
Daniel Iacofano, PhD
President, CEO, COO MIG, Inc.