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Host Compliance - Work Proposalti HOST COMPLIANCE City of La Quinta RFP - Professional Compliance Services and Short Term Vacation Rental Compliance Solutions WORK PROPOSAL Contact: Julie Mignogna City of La Quinta Design & Development Department 78-495 Calle Tampico La Quinta, California 92247-1504 Submitted by Host Compliance LLC l llrik Binder CFO, - 857-928-0955 - 5inzerfhostcom liance.com 735 Market St, Floor 4, San Francisco, CA 94103 Submission Authorized by: (Ak k- &,.� Ulrik Binzer, President & CEO City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Contents CONTENTS........................................................................................................................... 4...........:...1 A. EXECUTIVE SUMMARY...................................................................................................................2 B. STATEMENT OF QUALIFICATIONS...................................................................................................6 B.I. Company and Team Overview.................................................................................................. 6 B.2. Qualifications, Experience & References..................................................................................... 7 C. PROJECT UNDERSTANDING AND APPROACH..................................................................................8 D. SCOPE OF WORK PROGRAM..........................................................................................................10 D.1. STIR Property & Address Identification............................................................................................10 D.2. Data Management and Consolidation of STIR Records................................................................. 11 D.3. STIR Compliance Monitoring, Notification, and Reporting...........................................................13 D.4. STIR Rental Activity Monitoring and Tax Collection...................................................................... 15 D.5. STIR Hotline Services Overview........................................................................................................18 E. PROJECT SCHEDULE..................................................................................................................... 20 APPENDIX........................................................................................................................................ 21 Listof Figures......................................................................................................... .....21 © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions j HOST COMPLIANCE A. Executive Summary Serving more than 65 local governments (of which 22 are in California) with short-term rental compliance monitoring and enforcement solutions, Host Compliance has developed a deep understanding of what works and what doesn't when it comes to enforcing short-term rental regulation and making it easy for affected neighbors to report and document ordinance violations. This deep expertise, experience and our data -driven approach allows Host Compliance to help the City of La Quinta quickly implement a proven, cost effective and comprehensive short-term rental compliance monitorinq and enforcement program. In order to provide as much choice for La Quinta as possible, Host Compliance will present two different versions of the software and services offerings with the hope that this will enable the city to find an optimal solution to its needs and budget constraints: 1. The Standard Host Compliance Solution is optimized for cost and includes all the features available from other vendors of short-term rental compliance monitoring and enforcement services. That said, the Standard Host Compliance Solution is offered in the form of an integrated cloud -based software -as -a -services solution. This stands in contrast to the competition's offerings which we have heard described as a patchwork of unproven and error -prone manual processes. 2. The Advanced Host Compliance Solution is even more sophisticated and is designed to surpass all alternative solutions in the marketplace in terms of features and performance. While slightly more costly, this solution provides additional value in terms of revenue enhancement capabilities and labor cost savings over and above the benefits achieved by deploying any other short-term rental compliance monitoring solution available in the marketplace. On the following pages you will find a side -by -side comparison of the two versions of Host Compliance's solutions. 0 Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com - City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLMWCE STANDARD HOST COMPLIANCE ADVANCED HOST COMPLIANCE SOLUTION SOLUTION STR Property & Address Identification (COMPARABLE TO OTHER SOLUTIONS IN (RECOMMENDED) THE MARKET PLACE) • MONTHLY monitoring of 21 short- term rental websites • MONTHLY Iist of La Quinta's active STR listings • Quick and accurate identification of STR properties in La Quinta's jurisdiction including full address, parcel info and contact information for all identifiable STRs in the city • All available listing and contact information for non -identifiable STRs • MONTHLY high -resolution screenshots of all active short-term rental listings Data 0 Dynamic cloud -based READ-ONLY Management STR data management system and 0 Automatic aggregation, Consolidation consolidation and de -duplication of of STR Records listings to establish a reliable always up-to-date STR database • MONTHLY matching of identified STR properties with City of La Quinta's permitted STR properties and/or TOT account holders STR 0 MONTHLY monitoring of STR Compliance properties for zoning and permit Monitoring, compliance Notification, 0MONTHLY Pro -active and and Reporting systematic outreach to unpermitted and/or illegal STR operators (using La Quinta's SINGLE PAGE form letters) • Ability to segment and target different types of letter recipients through the use of UP TO 6 DIFFERENT FORM LETTER TEMPLATES • Ability to send FIRST CLASS letters • Proof of contact provided in the form of FIRST CLASS letter tracking info (where such data is provided by USPS) and PDF copies of all letters • WEEKLY monitoring of 50+ short- term rental websites • WEEKLY list of La Quinta's active STR listings Quick and accurate identification of STR properties in La Quinta's jurisdiction including full address, parcel info and contact information for all identifiable STRs in thecity All available listing and contact information for non -identifiable STRs • WEEKLY high -resolution screenshots of all active short-term rental listings (i.e. 2 SCREENSI-IOTS PI R WEEK) • Real-time INTERACTIVE and FULLY INTEGRATED cloud -based STR data management, permitting and tax collection system • Automatic aggregation, consolidation and de -duplication of listings to establish a reliable always up-to-date STR database • WEEKLY matching of identified STR properties with City of La Quinta's permitted STR properties and/or TOT account holders • WEEKLY monitoring of STR properties for zoning and permit compliance • WEEKLY Pro -active and systematic outreach to unpermitted and/or illegal STR operators (using La Quinta's ADVANCED MULTI -PAGE form letters) • Advanced ability to precisely segment and target different types of letter recipients through the use of an UNLIMITED NUMBER OF DIFFERENT FORM LETTER TEMPLATES • Cloud -based self-service letter template management system to streamline the management of letter templates and mailing criteria 0 Host Compliance LLC 735 Market St, Floor 4, San Francisco, CA 94103 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE STANDARD HOST COMPLIANCE ADVANCED HOST COMPLIANCE SOLUTION SOLUTION STR Rental Activity Monitoring and Tax Collection Assistance (COMPARABLE TO OTHER SOLUTIONS IN THE MARKET PLACE) • Real-time accessible reporting on zoning, permit and legal non- compliance by address and by owner Always up-to-date list of STRs operating illegally or not in compliance with zoning, permitting, nuisance issues, and records of all past attempts to bring the STR into compliance • MONTHLY monitoring of 21 short- term rental websites for signs of rental activity • Detailed MONTHLY information on reviews and pricing for each listings • Consolidated utilization and revenue estimates across listing platforms using INDUSTRY STANDARD REVENUE AND UTILIZATION ESTIMATION MODELS • Continuously updated list of short- term rental owners suspected of non- or under -reporting taxes • Pro -active, systematic and data - informed outreach to STR operators suspected of under -reporting taxes using La Quinta's SINGLE -PAGE form letters • Custom reports and analytics to support tax audits and other STR related investigations (RECOMMENDED) Ability to send both FIRST CLASS AND CERTIFIED letters (or both) • Proof of contact provided in the form of FIRST CLASS AND CERTIFIED letter tracking info (where such data is provided by USPS) and PDF copies of all letters Real-time accessible reporting on zoning, permit and legal non- compliance by address and by owner • Always up-to-date list of STRs operating illegally or not in compliance with zoning, permitting, nuisance issues, and records of all past attempts to bring the STR into compliance • WEEKLY PRO -ACTIVE PERMIT COMPLIANCE MONITORING i.e. ongoing monitoring of compliance with La Quinta's requirement to list permit numbers on all advertisements. WEEKLY monitoring of 50+ short- term rental websites for signs of rental activity Detailed WEEKLY information on reviews and pricing for each listings • Consolidated utilization and revenue estimates across listing platforms using ADVANCED, REVENUE, UTILIZATION AND TAX FRAUD DETECTION ALGORITHMS • Continuously updated list of short- term rental owners suspected of non- or under -reporting taxes • Pro -active, systematic and data - informed outreach to STR operators suspected of under -reporting taxes using La Quinta's ADVANCED MULTI -PAGE form letters • Custom reports and analytics to support tax audits and other STR related investigations • INTEGRATED MOBILE -ENABLED WEB FORMS TO STREAMLINE TOT AUDITS AND COLLECTION OF RENTAL ACTIVITY 0 Host Compliance LLC 1 735 Market St, Floor4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Zoning. Permitting, and Violation Enforcement Assistance STANDARD HOST COMPLIANCE SOLUTION (COMPARABLE TO OTHER SOLUTIONS IN THE MARKET PLACE) IF — • 24/7 staffed telephone hotline and mobile -enabled web form for neighbors to report non -emergency problems related to STR properties • Full documentation of all reported incidents • Digital recordings and written summary reports of all calls • Ability for neighbors to include photos, video footage and sound recordings to document complaints • Real-time outreach to owners/managers of problem properties (whenever owner's contact info is known) • Full documentation of owner/manager outreach activities • Detailed reporting on incidents Automatic escalation of issues to emergency responders where required • National phone number i.e 435- STR-HELP aka 435-787-4357 ADVANCED HOST COMPLIANCE SOLUTION (RECOMMENDED) DOCUMENTATION FROM HOSTS SUSPECTED ON TOT UNDEREPORTING INTEGRATED MOBILE -ENABLED WEB FORMS TO AUTOMATE THE CALCULATION AND COLLECTION OF TRANSIENT OCCUPANCY TAXES • 24/7 staffed telephone and hotline and mobile -enabled web form for neighbors to report non -emergency problems related to STR properties • Full documentation of all reported incidents • Digital recordings and written summary reports of all calls • Ability for neighbors to include photos, video footage and sound recordings to document complaints • Real-time outreach to owners/managers of problem properties (whenever owner's contact info is known) Full documentation of owner/manager outreach activities 3. Detailed reporting on incidents Automatic escalation of issues to emergency responders where required • LOCAL LA QUINTA PHONE NUMBER 0 Host Compliance LLC 735 Market St, Floor 4, San Francisco, CA 94103 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST CO M P LIA NCE B. Statement of Qualifications B.1. Company and Team Overview Host Compliance LLC is a privately held company with its office located at 735 Market St, Floor 4, San Francisco, CA 94103. Founded in 2015, the company has quickly become the leading provider of short-term rental compliance monitoring and enforcement solutions to local governments. As a software, data and service provider exclusively focused on helping local governments overcome the compliance challenges associated with short-term vacation rentals, Host Compliance is in possession of the proprietary software tools, experience and know-how to advise La Quinta on the best practices for effectively regulating and enforcing short-term rentals and quickly identify, track and bring La Quinta currently non -compliant vacation rentals into compliance. While Host Compliance's proposed solution is primarily delivered in the form of a software -as - a -service offering, the on -going project management and relationship management work will be led by three of North America's leading authorities on the topic of short-term rental regulation, compliance monitoring and enforcement: Ulrik Binzer — Overall Project Management and Leadership Ulrik is the Founder and CEO of Host Compliance, the industry leader in short-term rental monitoring and compliance solutions for local governments. A pioneer in the short-term rental enforcement solution space, Ulrik developed the first short-term rental compliance monitoring tools and now uses his expertise and insights to help local governments across North America implement, monitor and enforce short-term rental regulation. Ulrik frequently speaks on the topic of short-term rentals, and has been featured at a number of conferences including the American Planning Association's National Planning Conference, The University of Minnesota's Symposium on the Sharing Economy and at numerous events organized by the American Planning Association and the California Association of Code Enforcement Officers. Prior to founding Host Compliance, Ulrik served as Chief Operating Officer of Work4 Labs — an 80 person Venture Capital backed technology company with offices in Silicon Valley and Europe, and Soligent Distribution LLC - the largest distributor of solar equipment to local governments and businesses in the Americas. Before assuming executive management roles in technology companies, Ulrik served as Vice President of the private equity firm Golden Gate Capital, as a strategy consultant at McKinsey & Company and as an Officer in the Danish Army where he commanded a 42-person Platoon and graduated first in his class from the Danish Army's Lieutenant School. Ulrik received his M.B.A. from Harvard Business School where he was as a Baker Scholar (top 5% of his class) and © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE earned his Bachelor of Science degree in International Business from Copenhagen Business School and New York University. David Marcus — Data management and analytics David is Host Compliance's technical Co-founder and a Caltech Applied and Computational Math graduate specialized in geospatial data science and information management. He has 9 years of experience building well-architected, scalable software. Prior to Host Compliance, David founded Routefriend.com, a web -based application for planning trips on buses and trains, serving 1.5 million monthly users. David's most recent experience was at DwellAware where he served as the Lead Data Scientist, developing models of risks and costs in the residential real estate sector. Prior to DwellAware, David served in various technical roles at a number of software companies including aboutLife, Urban Mapping, American Towns, Nielsen Analytic Consulting and Hewitt Associates. David earned his Bachelor's Degree in Applied & Computational Mathematics at the California Institute of Technology and his Master's Degree in Anthropology from the University of Kent. Jeffrey B. Goodman — Policy analysis and development Jeffrey is an urban planner and considered one of the nation's leading authorities on short-term rentals and how they impact communities. He has worked with Host Compliance since early 2016. Jeff has previously contracted with the Cities of Vancouver, BC; Pasadena, CA; West Hollywood, CA; New Orleans, Los Angeles, CA and Airbnb, and advised researchers on short- term rentals in range of other cities including San Francisco, Portland, and New York. Jeff has spoken about short-term rentals across North America, including at the APA's National Planning Conference. He graduated from Yale College and earned his Masters of Urban Planning from Harvard University. He is the author of a recent featured article in Planning Magazine on the topic of vacation rental regulation. In combination, Host Compliance's management team provides a unique and differentiated skill - set and set of experiences that can greatly improve La Quinta's ability to execute a successful short-term rental compliance monitoring and enforcement program. B.2. Qualifications, Experience & References . In a short time, Host Compliance has become the global leader in short-term rental regulation, compliance monitoring and enforcement and currently contracts with more than 65 cities and counties for such services. In addition, the company is adding several customers each month and building a large body of compliance monitoring and enforcement best practice as we go. © Host Compliance LLC 735 Market St, Floor 4, San Francisco, CA 94103 wvvw.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Host Compliance is currently contracted with 22 California cities and counties to do similar work to the project above. While we would be happy to introduce you to any of these (or any other) clients, here is the contact information for 10 of the local government entities that have been using our services the longest and have similar needs to La Quinta. City of Indio, CA Ivan Ivanov Accountant PH: (760) 391-4039 Email: iivanov indio.cr Town of Truckee, CA Kim Szczurek Planning Director PH: 530-363-0076. Email: KSzczurekC@town oftru ckee. com City of Hermosa Beach, CA Oscar Verduzco Code Enforcement Officer PH: (310) 318-0235 Email: overduzca hermosabch.or County of San Luis Obispo, CA Justin Cooley Principal Financial Analyst PH: (805) 781-5852 Email: icooleco.sio.ca.us City of Healdsburg, CA Mike Miller Code Enforcement Officer PH: 707-431-3162 Email: mmillerQci.healdsburp.ca.us City of Napa, CA Rick Tooker Community Development Director PH: (707) 257-9502 Email: rtooker@cityofnaga.org County of Placer, CA Jerry Gamez, Director - Administrative Services PH: (530) 889-4278 Email: jgamez2piacer.ca.gov_ City of San Rafael, CA Paul A. Jensen, AICP Community Development Director PH: 415-485-5064 Email: Pau[. Jensen a-cityofsanrafael. arg City of Mill Valley, CA Lisa Newman Senior Planner PH: 415.388.4033 Email: InewmanQcityofmillvalley. orc City of Pismo Beach, CA Jeff Winklepleck Community Development Director PH: (805) 773-7089 Email: iwinklepleck &Pismobeach.oro C. Project Understanding and Approach Host Compliance has worked with dozens of other local governments on projects identical or very similar to the one described in this RFP and as such we fully understand the requirements. As provider of scalable yet customizable software -as -a -service offerings, the way we plan to meet the requirements outlined in the RFP is through deployment of either our Standard or Advanced integrated cloud -based software -as -a -services solution. Said differently, our solution should be seen as a set of integrated and automated data sources and tools to improve C Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE the capabilities, efficiency and effectiveness of the city's experienced and qualified employees. Having these tools and data sources, will allow staff to reallocate thousands of hours of low value added "desk detective" and administrative work to activities that deliver much higher value to the city's residents. It has been our experience that this software -as -a -service centric service delivery approach is very effective and leads to an optimal division of labor and a strong sense of partnership between Host Compliance and its clients. Host Compliance's solutions are build in-house and all data pertinent to our services are delivered through an integrated web interface. That said, we have partnered with leading call center and data center vendors to assure a high level of quality. For call center services we are working with AnswerConnect Teleservices, Inc out of Potland, OR. For data center and related services we are using Amazon Web Services which is the industry's leading provider of such services. Using our customizable software -as -a -service centric approach will allow us to meet the vast majority of the requirements listed in the RFP. That said, there are a small list of the city's very local and specialized requirements that will require some manual involvement from City staff. Specifically: Our software does not currently have direct data connections with the City of La Quinta's TRAkiT and GoRequest systems. That said all of the data in our system can be easily exported (by each user) into Microsoft Excel format. Likewise, we would be happy to facilitate the loading of any relevant third -party system records into our systems whenever requested by the City (the City would just need to provide such data to us in Microsoft Excel or CSV file format). Our software solutions would contain sortable records of all currently and previously active short-term rental listings in the City's jurisdiction. This would include both properties that have already been contacted by us, and properties that have yet to be contacted. The listings can obviously be sorted and filtered to show only the properties that the City's staff would have an interest in reviewing and/or pursuing. Our telephone hotline service is partially "human powered" and partially automated through an Interactive Voice Response (IVR) system. This allows us to offer a number of very powerful evidence collection and call back services while improving data quality and reporting In addition, there are a few of the requirements listed in the RFP that may not be technically possible for any short-term rental compliance solution provider to meet given factors outside of such vendors control. Specifically: ® None of the major short-term rental platforms (Airbnb, HomeAway, VRBO and FlipKey) currently publish phone numbers or email addresses on their short-term rental listings. This will obviously make it difficult for any short-term rental compliance solution provider to make initial contact to those hosts using phone calls and email. 0 Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com __ . City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Some owners of properties identified as unregistered properties may not have a valid mailing address registered with the county or respond to letters. Since this is out of any short-term rental compliance solution provider's control, we would therefore argue that it will be impossible for any such vendor to guarantee 90% to 95% registration, business license, permit and TOT compliance among such property owners. Some home owners may engage in double book-keeping and other fraudulent practices in order try to get away with paying a lower amount of TOT than they really should. While we would do our best to identify such fraud, we will not be able to guarantee that we will be able to get everyone to report and remit 90%-95% of the TOT that they owe. D. Scope of Work Program D.1. STR Property & Address Identification Host Compliance has developed a set of proprietary technologies, methodologies and processes to quickly and cost-effectively monitor specific geographies for vacation rental listings. These sophisticated software tools and algorithms are deployed continuously across the 21 largest vacation rental websites ensuring that our database of rental properties is always comprehensive and fully up-to-date. As of the time of writing, Host Compliance monitors 21 short-term rental websites on a weekly/monthly basis (the monitoring frequency depends on whether La Quinta subscribes to Host Compliance's solution). In addition Host Compliance is in the final stages of development of additional monitoring algorithm which will expand the list of websites monitored as part of the Advanced Host Compliance Solution to 50+. These new monitoring capabilities will be launched no later than July 15, 2017. In combination, we believe the listings on these websites represent —99% of the total universe of vacation rentals in La Quinta. Once Host Compliance has identified all active short-term rental listings within La Quinta's jurisdiction, the next step is to identify the exact parcel number,_situs address, owner name, owner address and other pertinent information in our secure cloud -based database. The identification of parcel numbers is critically important at this stage, as it makes it easy to match the identified addresses with the city's permit and business license databases and database of self -reported TOT. The address, parcel number and owner identification is done by utilizing a combination of proprietary data sources, geospatial algorithms and our more than 100 trained address identification analysts. The output of the address identification effort will be accessible to the relevant City of La Quinta personnel through a secure password protected web application which is described in more 0 Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com low City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE detail later. Please note that this online data portal will continue to be updated on a weekly basis over the contact term. In addition to providing the addresses of all identifiable properties in the City, Host Compliance will also -provide the City with the rationale for why any -given listing is matched to the identified address. Having the rationale for the address match is critical in the event that there is ever a dispute with a homeowner over whether or not his/her property was listed for short- term rent at a given time Given the importance of hard irrefutable evidence, we also automatically capture full -screen high -definition screenshots of all active listings on a weekly/monthly basis and attach these screenshots to each property's "file" in the database. The screenshots are captured on a random time and day during the week in order to eliminate the risk of non -compliant short-term rental operators "gaming the system" by making their listings temporarily inactive during regular business hours. Please see Fig. 1 on page 22 for examples. D.2. Data Management and Consolidation of STR Records Features included with both the Standard Host Compliance Solution and the Advanced Host Compliance Solution In addition to always providing the City with a complete and up-to-date database of all active short term rental listings in City of La Quinta's jurisdiction, Host Compliance has a number of other important data management capabilities that are included in both of our proposed solutions: Host Compliance de -duplicates the data in order to easily identify properties that are cross -listed on multiple websites Host Compliance analyzes and segment short-term rental listings by all relevant dimensions including neighborhood (as defined by SHAPE files), usage type and property type. ID Host Compliance provides an easy way for users to export the data in CSV or Excel formats d Host Compliance's data can filtered, segmented and analyzed by a number of parameters including: • Listing website Listing URL Coordinates Location (as defined by a boundary box or polygon i.e. neighborhood) Zoning classification • Type of property (single family home, condo, apartment etc.) © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Rental type (whole home, room rental, shared space etc.) # of Bedrooms and Bathrooms = Maximum Occupancy (e.g. Sleeps 6) z Minimum # of nights available for rent a Host Name/ID n Listings of Other Rentals Offered by the Host # of Reviews First Review dates 1 Last review date Date the property was first active = The estimated Rental Frequency based on publicly available data such as the # or reviews The estimated number of days rented during the report period based on publicly available data such as the # or reviews and calendar activity Nightly rental rate Weekly rental rate The estimated minimum amount of taxes owed based on the estimated number of days rented during the report period 3 ... and many other parameters The degree of interactivity of the online data portal depends on whether City of La Quinta decides to subscribe to the Standard Host Compliance Solution or our Advanced Host Compliance Solution. Data Management features included with the Standard Host Compliance Solution The online data portal included with the Standard Host Compliance Solution are updated in real time and accessible on a password protected website 24/7/365. That said, similarly to comparable system available in the market, these read-only dashboards will not allow City of La Quinta's personnel to update and edit records. Figures 2, 3 and 4 on page 23 and 24 shows some examples of the dashboards and reports that would be included with the Standard Host Compliance Solution. Please note that we for privacy reasons have redacted all identifiable information from the screenshots below. © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions .}} HOST COMPLIANCE Data Management features included with the Advanced Host Compliance Solution The online data portal included with the Advanced Host Compliance Solution provides a fully functional real-time interactive and fully integrated cloud -based STR data management, permitting and tax collection system. The user interface is fully interactive and will allow City of La Quinta's personnel to update and edit records in the database directly in real time. As an example, the Advanced Host Compliance Solution user interface will allow City of La Quinta's personnel to: Maintain City of La Quinta's permit database in Host Compliance's system for seamless cross referencing of information Enter information on new short-term rentals that have been reported by concerned neighbors Upload additional pictures and other evidence that needs to be associated with identified and new short-term rental properties Add additional notes related to identified short-term rental properties Add or change addresses, owner information, unit numbers, parcel numbers and other important information stored on the records in the database Figures 5 through 10 on page 25 — 27 shows some examples of the interactive dashboards and reports that would be included with the Advanced Host Compliance Solution. Please note that we for privacy reasons, we have redacted all identifiable information from these screenshots. D.3. STR Compliance Monitoring, Notification, and Reporting STR Compliance Monitoring, Notification, and Reporting features included with both the Standard and Advanced Host Compliance Solutions As soon as the addresses of new short-term rental properties have been identified (which will happen both at the onset of the project and continuously as new short-term rentals are listed on the various websites and identified by o11r software and personnel) we will constantly cross- reference the database of identified short-term rental properties, with City of La Quinta's permit database and database of properties registered for tax purposes and initiate a series of outreach initiatives intended to bring non -compliant properties into compliance with City of La Quinta's short-term rental regulations. The exact specifics of this communication plan can be adopted to accommodate City of La Quinta's exact needs and communication preferences, but as a general rule, such a plan will include the following types and sequence of highly targeted activities: © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE When new non -permitted short-term rental properties are first identified, we will first mail the owner an "initial warning" letter to remind them of the city's permit requirements; tax payment requirements and provide instruction on how to get into compliance. In the event, the owner does not comply with the rules within 30 days of receiving the "initial warning" Iett&, we will follow-up with a more sternly worded letter. In the event that an owner does not comply with the rules after receiving the 2nd letter we will refer the case to the City of La Quinta's Code Enforcement team for follow-up. City of La Quinta's follow-up will be greatly aided by our data, screenshots etc. which is available to City of La Quinta's personnel through the previously described online data portal. All information is available 24/7 online on desktop and mobile devices and can be download in jpg, png, pdf, excel or other standard file formats if desired. Please note that all form letters used by Host Compliance will be developed in close cooperation with City of La Quinta and that the final versions will be subject to the City of La Quinta's final approval. Included with the Standard Host Compliance Solution comes standard 1-page color letters that can be customized to the City's specifications. Figures 11 through 13 on page 28 shows some examples of the different types of letters included with the Standard Host Compliance solution. As with everything else we do, Host Compliance is committed to full transparency and accountability and as a result we save each and every letter we send on our client's behalf in our database. As a result all of the letters we send can be assessed in pdf format in full resolution and each letter is timestamped to show when it was sent and delivered. In addition to these highly targeted letter campaigns, our communication plan will also include a set of broader communication initiatives timed to coincide with the launch of City of La Quinta's short-term rental tax compliance initiative. This initial communication campaign will be targeted to the specific needs and preferences of City of La Quinta and we would recommend that it includes at least 1 press release and certain relevant website content additions meant to further educate short-term rental hosts and the general public about the scale, scope and reasoning behind City of La Quinta's short-term rental compliance initiative. Given Host Compliance's expertise, we will be able to initiate the above communication programs within a 30 days of contract execution. That said, this timeline is contingent of Host Compliance receiving timely feedback, cooperation and approval from the City as to the wording of the above mentioned letters, website content and press release(s). © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions w HOST COMPLIANCE STR Compliance Monitoring, Notification, and Reporting features included with the Advanced Host Compliance Solution Advanced Compliance Notification Letters In the event, City of La Quinta decides to subscribe to the Advanced Host Compliance Solution, this solution includes additional Advanced Compliance Notification mailing features. Specifically, letters can be further customized to include high -resolution color screenshots, paper registration forms, tax collection forms and other advanced features including the ability to send certified letters (for an extra fee to cover the incremental cost charged by the Unites States Postal Service). Figures 14 — 16 on page 29 shows examples of such an Advanced Compliance Notification Letters. Pro -active Permit Compliance Monitoring In addition to the more sophisticated mailing features, the Advanced Host Compliance Solution also includes our sophisticated Pro -active Permit Compliance Monitoring module that provides ongoing monitoring of compliance with the City requirement to list an active permit number on all advertisements. This features saves hundreds of hours of manual labor and allows City of La Quinta's personnel to always have an up-to-date list of STRs operating without displaying the proper permits on their online advertisements. D.4. STR Rental Activity Monitoring and Tax Collection STR Rental Activity Monitoring and Tax Collection Assistance features included with both the Standard and Advanced Host Compliance Solutions In addition to monitoring permit compliance, both the Standard and Advanced Host Compliance Solutions provide the ability to provide ongoing monitoring of La Quinta's short-term rental properties for signs of rental activity. These proprietary Rental Activity Monitoring and Tax Collection Support Assistance algorithms and services can be a big help in identifying and pro- actively reaching out to hosts that fail to report (or under -report) taxes. At the most basic level the service works as follows: 1. Host Compliance generates an occupancy and rental revenue estimate for each of City of La Quinta's short-term rental properties 2. The estimated rental revenue is converted into an estimate of the property's tax liability (factoring in that certain hosting platforms such as Airbnb may already have collected the appropriate taxes on behalf of City of La Quinta) 3. The estimated tax liability is compared to the self -reported and remitted taxes for each property in order to identify tax under-reporting/fraud 0 Host Compliance LLC 1735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com I City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE 4. Host Compliance initiates a series of direct outreach initiatives (using City of La Quinta's form letters) to the owners of properties suspected of tax under -reporting To facilitate this process and provide comprehensive and accurate data to City of La Quinta's tax collection staff, Host Compliance provides: Weekly monitoring of La Quinta's short-term rental properties for signs of rental activity: o Automatic monitoring of calendar and review activity across 21/50+ STR websites o Weekly screenshots of reviews and calendars for each active listing Quarterly pro -active, systematic and data -informed outreach to short-term rental operators suspected of tax -under -reporting Up-to-date list of short-term rental landlords suspected of under -reporting taxes Documentation of information that serves as the foundation for the suspicion of tax under- reporting • Quarterly staff report on jurisdiction's STR tax compliance: • Custom reports and analysis to support tax audits and other STR related investigations STR Rental Activity Monitoring and Tax Collection Assistance features included with the Advanced Host Compliance Solution In the event, City of La Quinta decides to subscribe to the Advanced Host Compliance Solution, this solution includes even more advanced rental activity and revenue estimation algorithms and features than the ones included in the Standard Host Compliance Solution. For example, the Advanced Host Compliance Solution would allow City of La Quinta to send more advanced tax collection letters that include high -resolution color screenshots and pre -filled paper tax remittance forms. In addition, the Advanced Host Compliance Solution includes integrated online payment forms which makes it far easier for hosts to calculate and pay their taxes, while making the reconciliation of payments smooth and easy for City of La Quinta's staff. In combination, these features will allow City of La Quinta to dramatically improve its ability to identify tax fraud and collect taxes while reducing errors and the labor costs associated with cross referencing data across systems. Below, please find more information on these advanced STR Rental Activity Monitoring and Tax Collection Assistance features. Advanced Tax Fraud Detection Algorithms The Advanced Host Compliance Solution includes Host Compliance's newest and most advanced rental activity and revenue estimation algorithms. These algorithms have a far better ability to identify tax under -reporting than more basic models that simply estimate rental activity based on review counts and other "obvious" variables. While beyond the scope of this document, Host Compliance's Advanced Tax Fraud Detection algorithms were developed by deploying advanced statistical models and self -learning artificial intelligence (AI) algorithms 0 Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE across our vast historical dataset, and have been rigorously back -tested. In total, these model improves the probability of detecting tax fraud by more than 300% over traditional methods, while keeping type-1 errors ("false positives") at approximately the same levels as the ones achieved using less sophisticated models. As a result, the expected returns on City of La Quinta's tax compliance efforts will be significantly higher if these algorithms are deployed. Advanced Tax Collection Letters The Advanced Host Compliance Solution allows City of La Quinta to send more advanced tax collection letters than what is possible using the Standard Host Compliance Solution. Specifically, the Advanced Host Compliance Solution allows City of La Quinta to automatically send tax collection letters that include features such as high -resolution color screenshots and pre -filled tax remittance forms to people suspected of under -reporting or failing to report taxes. In combination, these features dramatically increase the probability of collecting the taxes that are due. Said simply, when a host that has failed to pay his/her taxes receives a letter with a screenshot of his/her listing(s) and a pre -filled tax form, the chance of him/her paying the tax bill goes up dramatically. Figures 17-19 on page 30 shows examples of what such a tax collection letter could look like: Integrated Online Tax Calculation and Payment Forms Included with the Advanced Host Compliance Solution comes optional integrated tax calculation and remittance forms that makes it easy for short-term rental hosts to calculate and remit taxes to City of La Quinta. By reducing the friction in the tax reporting and remittance process, City of La Quinta vastly improves the probability of being paid on time, while reducing the need for time -intensive and costly paperwork and cross -system data reconciliation. Figure 20 on page 31 shows an example of what such, a tax calculation and remittance form could look like. Please note the integrated credit/debit card payment functionality as well as the ability to collect electronic signatures. All payments are processed through a 31d party payment processor called Stripe. Stripe has been audited by a PCI-certified auditor and is certified to PCI Service Provider Level 1. This is the most stringent level of certification available in the payments industry. To accomplish this, Stripe makes use of best -in -class security tools and practices to maintain a high level of security. All card numbers are encrypted on disk with AES-256. Decryption keys are stored on separate machines. None of Stripe's internal servers and daemons are able to obtain plaintext card numbers; instead, they can just request that cards be sent to a service provider on a static whitelist. Stripe's infrastructure for storing, decrypting, and transmitting card numbers runs in separate hosting infrastructure, and doesn't share any credentials with Stripe's primary services (API, website, etc.). 0 Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions 4 - HOST COMPLIANCE D.5. STR Hotline Services Overview Host Compliance deep experience from providing Zoning, Permitting, and Violation Enforcement Assistance to a large number of other cities and counties will allow City of La Quinta to quickly set-up and operate a cost effective code enforcement hotline at a fraction of the cost doing so using traditional means. Specifically, Host Compliance's semi -automated short-term rental hotline technology would allow City of La Quinta to provide 24/7/365 service while eliminating or minimizing the need to invest in 24/7 on -the -ground code enforcement resources. The core of Host Compliance's hotline solution is a sophisticated call center platform that allows neighbors to easily report noise, parking, trash and other short-term rental related issues 24/7/365. The call flow can be customized to City of La Quinta's exact needs but our recommended call flow is illustrated on the chart shown 2 pages from this. The call flow is partially automated in order to ensure 100% consistency and make the service cost-effective. As shown on the call flow diagram shown on Figure 21 on page 32, our solution contains several innovative features worth describing in more detail: 1. Automatic Evidence Collection: Host Compliance's systems provides allows the City of La Quinta to automatically request evidence of the alleged code violation directly from the complainant via text message or email. This evidence can take the form of images, videos, audio recordings or any other electronic evidence than can help substantiate the complaint. The evidence is requested either via text message or email, and the provided evidence is uploaded straight into our online system in real time. Requesting this evidence directly from the complainant immediately after they submit their complaint has many benefits: a. It greatly improves City of La Quinta's ability to prove ordinance violations b. It make is easier to differentiate between real and frivolous complaints c. It can eliminate the need to dispatch code enforcement officers and thereby dramatically reduce the cost of obtaining the evidence 2. Automatic Outbound Calls to the Owners/Managers of Problem Properties: Host Compliance's system automatically cross references complaints with City of La Quinta's database of registered short-term rentals in order to: Automatically call the owner or designated contact person for the short-term rental property that is causing problems within minutes of receiving the complaint Q Easily identify serial offenders of La Quinta's noise/parking/traffic and other ordinances and use this data to initiate further actions against these "bad actors" 3. Automatic Collection of Data on Complaint Outcomes: Host Compliance's system incorporated the ability to automatically call back complainants after a designated amount of time in order to: 0 Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions 4. HOST COMPLIANCE a. Collect data on the outcome of the complaint and the property's owners responsiveness b. Allow the complainant to easily escalate the complaint to code enforcement or the sheriff's department in the event the issue has not been resolved within the designated time -frame Requesting this data automatically and directly from the complainant within a certain time frame of him or her submitting the initial complaint has many benefits: a. It greatly improves City of La Quinta's ability to be prioritize complaints and only devote costly on -the -ground personnel where appropriate and necessary b. It make is easier to document serious code violations and differentiate these from less severe problems c. It makes easy to identify responsive and non -responsive property owners and managers and initiate further actions against those that do not respond to complaints and issues in a timely manner d. It can eliminate the need to dispatch code enforcement officers and thereby dramatically reduce the cost of obtaining the evidence 4. Automatic Call Recordings: Host Compliance's system records all calls and saves the recordings in the cloud for instant playback and future retrieval. Having real-time access to all call recordings makes it easy for code enforcement staff to quickly get up to speed on the situation and if necessary initiate immediate on -the ground follow-up actions 5. 24/7 Real-time Dashboard: All calls to the hotline are automatically logged in our online dashboard which is available 24/7/365 from both desktop and mobile devices. The dashboard includes all pertinent information including: a. Time and date of the call b. Complaint type c. Address of the property that the complaint pertains to d. Whether the particular address is associated with a registered short-term rental property e. Complainant's contact information (if given) f. Any evidence submitted by the complainant g. A link to a recording of the call 6. Real-time Email and Text Message Notifications: if desired, our system can provide immediate text and email notifications to the County's designated personnel whenever a new complaint is received. Figure 22 on page 33 shows and example. © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions 'L� A -­. HOST COMPLLANCE In addition to the many features outlined above, the Host Compliance solution also provides the ability to easily run custom reports to shed light complaint patters, geographical hotspots and other relevant data points that can help optimize City of La Quinta's enforcement efforts and staffing decisions. The data will be updated in close to real-time and the information can be easily downloaded into csv/excel format E. Project Schedule Our proposed project schedule and implementation timeline would be as follows: a Within 1 week of being awarded the contract we would schedule a project kick-off meeting with City of La Quinta's appropriate staff (and/or contractors) to determine the quickest and most efficient way to get access to City of La Quinta's property assessment roll, permit database, business license database and other parcel related data. On this call we would also discuss the next steps for the implementation of the hotline • Within 2 weeks of being awarded the contract we would activate the hotline service number and provide the appropriate parties with access to the online dashboard Within 3 weeks of receipt of City of La Quinta's property assessment roll, permit database, business license data and other parcel related info, Host Compliance would deliver the first batch of identified addresses to the City. We would expect this would include the addresses of no less than 25% of the identifiable short-term rentals operating in City of La Quinta's jurisdiction Within 6 weeks of being awarded the contract we would deliver the remaining portion of the addresses i.e. 100% of the identifiable short-term rentals operating in the City's jurisdiction Within 1 week of receiving the final letter templates and mailing criteria from City of La Quinta, Host Compliance will send out the first batch of letters IV Within 1 week of sending out the first batch of permit compliance letters, a Tax Collection project kick-off meeting with City of La Quinta's appropriate staff (and contractors) will be scheduled to discuss Host Compliance's tax data needs, City of La Quinta's tax collection related letter templates and the exact mailing criteria to be used to determine tax letter recipients Within 1 week of receiving the final tax letter templates and mailing criteria from City of La Quinta, Host Compliance will send out the first batch of tax collection related letters © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE APPENDIX List of Figures Figure 1: Full Size Screenshot Examples (example to the right enlarged to show details)........ 22 Figure 2: Standard Host Compliance Address Identification Dashboard Example .................... 23 Figure 3: Standard Host Compliance Address Identification Report Example ........................... 23 Figure 4: Standard Host Compliance Address Match Verification Report Example ................... 24 Figure 5: Advanced Address Identification Dashboard Example ............................................... 25 Figure 6: Advanced Host Compliance Address Report Example .............................................. 25 Figure 7: Advanced Host Compliance Address Verification Page Example .............................. 26 Figure 8: Advanced Host Compliance Guided Edit User Interface Example ............................. 26 Figure 9: Advanced Host Compliance Solution Screenshots Example ..................................... 27 Figure 10: Advanced Host Compliance Edit Record Example .................................................. 27 Figure 11: Standard Host Compliance Solution letter example A .............................................. 28 Figure 12: Standard Host Compliance Solution letter example B.............................................. 28 Figure 13: Example of the Standard Host Compliance Letter Dashboard ................................. 28 Figure 14: Advanced Host Compliance Solution letter example (page 1 of 3)........................... 29 Figure 15: Advanced Host Compliance Solution letter example — (page 2 of 3)............:........... 29 Figure 16: Advanced Host Compliance Solution letter example (page 3 of 3)........................... 29 Figure 17: Advanced Host Compliance Solution Tax Collection Letter Example (page 1 of 3).. 30 Figure 18: Advanced Host Compliance Solution Tax Collection Letter Example (page 2 of 3).. 30 Figure 19: Advanced Host Compliance Solution Tax Collection Letter Example (page 3 of 3).. 30 Figure 20: Advanced Host Compliance Tax Calculation and Payment Form Example ............. 31 Figure 21: STIR Hotline Call Flow Diagram............................................................................... 32 Figure 22: New STR Hotline Call Email Notification Example ................................................... 33 0 Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Figure 1: Full Size Screenshot Examples (example to the right enlarged to show details) rim lfrip. Rd IFLIPKEY•byabuipadvisor- -0- tuao. _ - �.r.- Q Sam Tnxbe Rerdad. ura. o... :r.ae ..w ns „a.. IMsy30.20178:21am PTI Chalet -Style 3BR PaPa&18247;s Plaos: Clime to-DormerLaket +d�m— ® Never pay for your vacation rental by wire transfer. Learn more about paying safely. Ovelvim Nap Avaaabay AmeNtles Ravi— Ready to book? $1o8.— ewr ay.e ro W v� raw i Ct:xk'n GwxY.-vul .1d., Kah Peru „. 1 . a 1 WP- Description from the manager tledreona 7 neevaatm 2 W.P a Na,ee Nmralb-M aM a rowing boEon—pgd.Yovlea I. bflA 2BATrldm b . knayly.—d PaPas Pa¢ dne 15 n.ndee ae,l Twee, a nWM4b D.— lab. and B mies'a Pea sting atttl olddoor erd'ridus Espy Braeb h. WW GT Bova Pak A Conan Uke, where Wu ran play a fl.r all w dmkemaLL renla kayak a kKaye m do laba'e st.My Wetlrs. IGdi ore to ebNebnrd arq mountain b"al Woodall Ta—,�g a 10e dmeaway. Wm b MIM atl dpP ?Sob Spnnp and Styx BOW me pal&Mies away for yerm eU ,%' Bed have al PaPa's Plw , pt mmfermbN. O Read Aare About the manager Tunny yaaia, Re TKRespaae 6. o,var rewy u 1 sp •.. v. �,.... r �u gam•.• Mara Popndm Map ChaW-%yle ]BR PaP"MI7ra Plan: Clme b Norma lab! - .:! R.u.Wran6 • Alnecdan d ■ E= m uav ®spar gerwral propnly lonlbn. '` r' - . cvnou ue n.an xradidl� ae.atwvy, - luoaw �MF a4nK — ' eNN + C—gk O Read Mae Need more mformalion? :..sl vra l,a: nen» FJiai• I.lob.'n r'� namvx n - Imnaewasawa e>r.r �waor� ' q moo.. m.rc aara © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Figure 2: Standard Host Compliance Address Identification Dashboard Example 189 5rR P A-1k" 35 C, Labm TYM 0�. L.3'qO/w-t. .......... ... i—?0Mrsrrhrrsm UW.pF--W Figure 3: Standard Host Compliance Address Identification Report Example � is 4. G.W—d. -1 UstIngs that have been identified: 0 Host Compliance LLC 1735 Market St, Floor 4, San Francisco, CA 94103 vVww.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions ice. v HOST COMPLIANCE Figure 4: Standard Host Compliance Address Match Verification Report Example Address Match Verification Report for fli2338740 Listing: Matched Address: Information Provided on Listing Match Rationale Screenshots: Scr"nshot Historf 1 • E7 111111M� Host Compliance LLC 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta —Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Figure 5: Advanced Address Identification Dashboard Example 1140 56 92.8% I .uc: rs�u.'ly •w.MinP.d — _ i Y � r L^wq iYMs L :irk ! Yhe} dedrecros/9attwCm:9rw�kd� 0 0 � _•. -- -_ _ 1 0 0 5(.v+wm `TT<taf • :dmufrd STR?ioperties n 'uis¢!Mx� Figure 6: Advanced Host Compliance Address Report Example 1. © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com owl City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Figure 7: Advanced Host Compliance Address Verification Page Example Figure 8: Advanced Host Compliance Guided Edit User Interface Example C Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Figure 9: Advanced Host Compliance Solution Screenshots Example Figure 10: Advanced Host Compliance Edit Record Example © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions v 4-- HOST COMPLIANCE Figure 11: Standard Host Compliance Figure 12: Standard Host Compliance Solution Solution letter example A. letter example B. 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Solution letter example — (page 2 of 3). � •I ��, ��Ilw�lwl �+.irlww+� I o r m \w��daVR.lm.tlnrN.r+'.0 . wtcaNYr..r.�r..Fr�nM ' bergr.oemyl.w.p.b n..all.,+m�.y.wrm.e bnn.wm ^.vo.:1 RYY rdY]Yn.Pao.rym.^q,..r ra:orpb.l.u. rnrd.rs. Camfrr..n Fp N.rrrn Q /yeu e..e� a w rrrr9 iti I.nw n m KdcweC u 'S�a 4C� cr'SdC-41C fewrd7rvdwr C. brr.Gisl��I SI y„ror eYn.mc.rNYweC.�rn N. 2m.rl fMr bes..c' Yr.lirieawn/.i rt.WmlFem. ru rtrun I1 f .IiwlFn w'+in�f�r!m wwr4 it �111 A+w.'►,t NFi M'.�C...es.riF .^rar am�....ge�� rsi >.w�+w.^K sn W.7:x ••+r nae. rw'^'q�"�..Kac.. ry i Figure 16: Advanced Host Compliance Solution letter example (page 3 of 3). .MAIL ON kMA1LT0: IIIILI rMxAilpr, N:vd 71xkc. ['A 9M1IM11 'lOr.•ewwi.Ni in.,vo NEr kSIF.N7 N-'MMKI1 L"YIIrONIH TMl11F.AT OL'LL'P.\ALl'il\ fhAmxe!b _WJu]tl RCN_ rpxr..rel�rma.rl® I i M .n::e •.sr. .. ,e �ul.Jr _ I w..lrr.rr Nr:wr.:eb rl.. or.nnv: r,q.nr r•Ir.+ti. r..'rW.:.. �.t..n::�r.�e.lr��.......� I� s.m,•,M .r<Ir....w.r �rrl... �,n i., .n Luie�(lnyrn.Y ._____IJnxirwmw.\wAr__ } q I I © Host Compliance LLC 1 735 Market St, Floor4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPUANCE Figure 17: Advanced Host Compliance Solution Tax Collection Letter Example (page 1 of 3) Figure 18: Advanced Host Compliance Solution Tax Collection Letter Example (page 2 of 3) Figure 19: Advanced Host Compliance Solution Tax Collection Letter Example (page 3 of 3) © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIANCE Figure 20: Advanced Host Compliance Tax Calculation and Payment Form Example qzD TRANSIENT OCCUPANCY TAX RETURN Ik.I..k V�.j In1.—p © Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions HOST COMPLIMCE Figure 21: STIR Hotline Call Flow Diagram Short-term Rental Hotline Call Flow Call Request yhone ve agent recersis comes ,address. name art nMffllbff`issue dgtads tsar t daress. name and ss,ue deta,ts L © Host Compliance LLC 1 735 Market St, Floor 4, San _Francisco, CA 94103 1 www.hostcompliance.com City of La Quinta — Short Term Vacation Rental Compliance Solutions Figure 22: New STIR Hotline Call Email Notification Example New Short-term Rental hotline call received regarding, Estes park, Co Bert February 13, 201712:46 PM HOST GOMPLUWCE You got a new Short-term Rental Hotline call! We wanted to let you know that we just received a new call on the Short-term Rental Hotline . You'll find the details below. Call Details Call ID 1477575 Call Time 2017-02-13 13:41:19 Caller Name Callers Callback Property's Contact Person Called False Property's Contact Person's #`lone Reported issue Details Reported Address, Reported Issue Details : Caller wants to know more about the property she received information about in the mail. callback: Perm WRegistratio n # None A/_ HOST COMPLIANCE 0 Host Compliance LLC 1 735 Market St, Floor 4, San Francisco, CA 94103 1 www.hostcompliance.com