2019-22 JNS Next - Digital Marketing & Public Relations Services5.21.19Digital / Mobile / SocialSEO $1,000 $1,000 $1,000 $1,000$1,000 $1,000 $1,000 $1,000 $1,000$1,000$1,000$1,000 $12,000Monthly spend to help optimise the City of La Quinta's web sites organically and help them appear higher in the search engine result pages.Travel Website ad campain (PPC Buys)$2,250 $2,250 $2,250 $2,250 $2,250$2,250$2,250$2,250$2,250$2,250$2,250$2,250 $27,000Monthly spend on the keyword ad campaignFacebook Ads- City Referal (Orlando) - Plus Retargeting- Facebook Likes $2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000$2,000 $24,000Consumers can find out what their friends have done while visiting. La Quintageo-targeted, behavior targeted & Niche targeted reaching the consumer on their facebook pageMobile Media$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500 $30,000geo-targeted, behavior targeted & Niche targeted reaching the consumer on the sites they like to frequantDigital / Mobile / Social Totals$7,750$7,750$7,750$7,750$7,750$7,750$7,750 $7,750 $7,750$7,750$7,750$7,750 $93,000Public RelationsPublic Relations$875$875$875$875$875$875$875$875$875$875$875$875$10,500Public Relations Total$875.00 $875.00 $875.00 $875.00 $875.00 $875.00 $875.00 $875.00 $875.00 $875.00 $875.00 $875.00 $10,500.00TOTALS$8,625 $8,625 $8,625 $8,625 $8,625 $8,625 $8,625 $8,625 $8,625 $8,625 $8,625 $8,625 $103,500City of La Quinta 2018 - 2019EXHIBIT AScope of ServicesExhibit APage 1 of 5