The URL can be used to link to this page

Lebasse Projects InternationalPresented by: LeBasse Projects LA QUINTA Signature Art Event Proposal Arts La Quinta Beau K. Basse, Creative Director x 01 02 03 04 05 06 LETTER OF INTEREST OUR VISION OUR PROCESS ALQ FRAMEWORK CASE STUDIES ADDENDUM Mission Statement Values & Goals ALQ Framework Goals Consult Curate Deliver Strategic Plan Exhibitors Advisory Board Marketing Plan ALQ Expectations Budget Overview Partnerships Colours In Nature ROAM ArtBGC Happy Place Great Park 07 THE TEAM LeBasse Projects Resumé / Bio TABLE OF CONTENTS Corporate Info Timeline Proposed Layout References COI Affidavit Experience LeBasse Projects is eager to support the City of La Quinta in creating, implementing, and launching a fresh and exciting vision for an annual Arts Event at the SilverRock Event Site. We intend to build a modern platform for art, culture, and community in the city called Arts La Quinta or ALQ. As the Arts Consultant of Record for the City, our team is intimately familiar with La Quinta’s arts programming, city collection, and guidelines. Working with the city to develop ALQ as a long-term tentpole event is the next step in our coordination of temporary and permanent programming in the city. Based in Los Angeles, LeBasse Projects has executed global art installations, delivered permanent and temporary art projects, overseen major fabrication, guided civic art programs, launched immersive experiences, and developed cultural strategies, advertising campaigns, social media activation and digital branding. Our clients include the architecture ﬁrms of Gensler, KFA, HLW, Studio 111, and EYRC; private developers such as Lowe, Hudson Paciﬁc, CityView, Regency, PMG, Industry Partners, and FivePoint; major retail centers including Hong Kong Times Square, IAPM Shanghai, and Westﬁeld; and the brands of Perrier, American Express, Nike, Converse, Amazon, Target. Recent partnerships include Netﬂix, the J. Paul Getty Trust, and the ACLU. Due to our work with the LA County Arts Commission, our civic portfolio expanded to the cities of San Diego, West Hollywood, Sacramento, Santa Clarita, Oxnard, and La Quinta. Our team writes master plans and art guidelines, manages annual arts budgets, and oversees artist RFQ and selection processes. We broadened our services in order to support our civic partners in conservation and resource management of their art collections, including here in La Quinta. ALQ has the potential to become one of the most vibrant and singular art events in Southern California and we believe our capabilities, methodology, focus, and community relationships can deliver the project through all phases, from strategic planning to curation and implementation. LETTER OF INTEREST Experience Our rich and distinct set of experiences has us uniquely positioned to understand the evolving expectations of placemaking, community engagement, social media sharing, and arts and culture programming. Our team’s past project expertise will inform ALQ’s ability to transcend the traditional art fair model and cultivate a more forward-thinking and community-driven experience. THE TEAM LeBasse Projects BEAU BASSE Founder, Creative Director LEADERSHIP BB CHRISTINE LE VP Of OperationsCL ANA IWATAKI Project Director PROJECT MANAGEMENT AI JENNELYN TUMALAD Project DirectorJT DANIELLE GARZA Project DirectorDG OWEN SCHMIT Project DirectorOS LUNA IKUDA Production Manager PRODUCTION LI ESTHER PARK Design Director DESIGN EP IRENE PARK Graphic DesignerIP KIM LUANGRAJ Festival Director ALQ STAFF KL LAURA HESS Development Director LH NICK PEARSON Project AssistantNP THE TEAM Resumé / Bio ABOUT BEAU BASSE CREATIVE DIRECTOR, LeBASSE PROJECTS Beau Basse is the Founder and Creative Director of LeBasse Projects, a contemporary art and culture consulting firm working with cities, international developers, and global brands to develop experiential art programming. Prior to launching LeBasse Projects in 2012, Basse owned and operated two contemporary art galleries in Los Angeles for over a decade, producing and curating more than 150 exhibitions and events, including gallery shows, museum projects, international art fairs, public art installations, and private receptions. He is currently on the Board of the LA Design Festival, on the Private Network Council for Americans for the Arts, a member of LACMA’s Curators Circle, and a member of the Public Arts Coalition of Southern California. Basse has been actively involved with other arts organizations including the Bonifacio Arts Foundation, the Friends of the Sacramento Metro Arts Commission, and spent time as a Board Member of the Museum of Contemporary Art's Contemporaries. THE TEAM Resumé / Bio ABOUT KIM LUANGRAJ FESTIVAL DIRECTOR, LeBASSE PROJECTS Kimberly Luangraj is the Senior Project Director at LeBasse Projects. Luangraj started with LBP nearly a decade ago as an intern and rose to Acting Gallery Director of its flagship venue. She has since transitioned into the role of Senior Project Director, managing a team that oversees everything from artist design concepts to the final fabrication and installations of client projects. With a BA in Art History and over a decade of experience in the arts, she offers a unique approach and insight into creating experiential public art. Her career as a gallery director saw her lead the production of over 80 exhibitions, including art fairs and exhibits in Los Angeles, New York, Miami, London and Hong Kong. Recently, her purview has expanded to include overseeing international public art installations, working alongside major corporate clients across the U.S. and Asia. THE TEAM Resumé / Bio ABOUT LAURA HESS DEVELOPMENT DIRECTOR, LeBASSE PROJECTS Laura Hess leads new business development for LeBasse Projects and has worked in experiential marketing, event production, brand programming, film, and theatre. At Imagination, a global creative agency, she developed and produced experiential activations for Delphi, Banana Republic, Virgin America, Patrón, Gioteck, and Yo-Yo Ma’s Silkroad among others. Hess served as Associate Producer for the Academy Award-shortlisted documentary film, Unrest , supporting distribution and social impact for the film, and creative development for Unrest VR , a virtual reality companion piece. She also consults for Film Independent's Global Media Makers, Documentary Lab, and Fiscal Sponsorship programs. A recent graduate of Northwestern University's Master of Science in Leadership for Creative Enterprises program, she brings her rich background in audience engagement and social impact to connect consumers with compelling narratives for media and brands. Arts La Quinta (ALQ) will become the signature cultural event for the City, inspiring the community and highlighting the visually spectacular SilverRock event grounds. ALQ will highlight La Quinta as a culturally diverse, vibrant, and unique destination for the surrounding desert communities and Southern California. OUR VISION Mission Statement GOALS We aim to launch an event featuring engaging, expressive, and singular art and culture programming for La Quinta and model a forward-thinking arts event to promote the diversity of culture and creativity in La Quinta. VALUES We expect ALQ to honor and incorporate city identity; feature and support local artists; foster new relationships with emerging and established artists and galleries; connect and collaborate with local communities; promote ALQ and La Quinta creatively and sustainably. OUR VISION Values & Goals ALQ will be programmed to be an active and engaging artistic and cultural event designed to draw families and young attendees that might not seek out a typical art festival. ALQ will still focus on elements that appeal to ﬁne art enthusiasts, while upscaling the quality of art and artists from prior festivals. These audiences are not mutually exclusive and the ultimate goal is to introduce this mix of community to different artistic and cultural experiences in a fun, casual, and engaging format. OUR VISION ALQ Framework Goals OUR PROCESS We focus on a strategic and deep understanding of each project through collaboration. We want to know every detail about the architecture, landscaping, design, tenants, neighborhood and – most importantly – the community. By actively collaborating with partners and stakeholders on the project, we ensure engagement and support for the final strategic plans. CONSULT We partner with diverse and visionary artists to bring unique and engaging projects to life. Whether it is sourcing artists from our circles of influence, utilizing our massive database or creating specific artist calls, we always ensure that we connect with the right artist for the project. CURATE With hands-on, dedicated project management, we produce world- class, iconic projects for our clients and artists. Our team supports everything from engineering and fabrication to design, permitting, and installation. Our job does not end until the public is engaging with the projects we produce. DELIVER 1.Strategic Plan 2.Exhibitors a.Juried Arts Program b.Gallery Row c.Designers and Makers d.Installations e.Music and Performance f.The Village g.VIP Launch Event 3.Advisory Board 4.Marketing Plan 5.ALQ Expectations 6.Budget Overviews 7.Partnerships ALQ FRAMEWORK ALQ FRAMEWORK Strategic Plan Strategic Plan ALQ’s inaugural fair will launch at the SilverRock Event Site. This move leverages a beautiful and novel landscape, drawing in new audiences and highlighting ALQ’s unique brand identity. In contrast with the Civic Center Campus Park, the SilverRock site offers an expansive footprint and more varied opportunities for socialization and interaction with art fair elements. As the Arts Consultant of Record for the City, LeBasse Projects has been developing proposals for cultural programming, experiential events, and site-specific landmark sculptures for the SilverRock Event Site and we are already considering their integration into and impact on ALQ. For ALQ 2021, we recommend programming and engagement opportunities in the weeks leading up to the fair, generating maximum press and excitement for ALQ as a major arts and cultural event. ALQ FRAMEWORK Exhibitors: Juried Arts Program Juried Arts Program ALQ will launch with a similar format to previous festivals, including a significant juried artist selection. We will be able to expand upon the reach of invited artists, as our team has worked internationally with a comprehensive list of artists and has managed RFP campaigns in cities from Los Angeles, Santa Monica, and Sacramento to San Diego and currently in La Quinta. Through these projects and campaigns, we built a robust database of more than 6,000 artists. This allows us to steer a higher caliber of artists into the juried program, while staying focused on a dedicated section for local, desert-based community artists. Selected artists will also be grouped into “neighborhoods” by their genres including: Fine Art, Modern Art, Contemporary, Emerging, Photography, and more. These groupings will help attendees navigate while also creating more intimate spaces within the fair. With a comprehensive understanding of the City’s public art needs, LBP will support and advise on building the annual collection during ALQ, as our team will be managing both the public art collection and the ALQ event and artists. Gallery Row In addition to the juried artists, ALQ will launch a section for invited galleries. This section will include galleries from La Quinta, the greater desert area, Southern California, and beyond. Gallery Row will invigorate the community’s experience through new exposure to emerging and established artists and will create a dialogue for local artists to connect with gallery representation. Included within Gallery Row will be a section for invited institutions and nonprofits, generating a dynamic representation of arts and cultural programming. This section will be completely hosted by ALQ, allowing for a wider array of experiences for the community without restricting these institutions from the commercial constraints of a typical fair. ALQ FRAMEWORK Exhibitors: Gallery Row Designers and Makers Installations ALQ will commission several large-scale, publicly-engaging art installations. These will be site-specific and unique to ALQ, serving as shade structures and/ or interactive installations and sculptures. Interplay with these installations will be the organic, hallmark memories and photo moments that every family and visitor to ALQ will take home with them. ALQ will host a group of invited makers and small designer booths. Building a platform for designers and makers transcends typical art fair programming and transforms ALQ into an inclusive, kinetic community event. Young families that might be intimidated by an art fair will come to see these maker spaces and experience how relaxed, open, and captivating a fair can be. Adding this fresh perspective to the arts programming creates more opportunity for community engagement and support. ALQ FRAMEWORK Exhibitors: Designers and Makers / Installations The Village Music and Performance ALQ will have ongoing performances and concerts from local and SoCal-based artists, musicians, and DJs. This programming will be interspersed throughout each day and create lively areas where attendees can relax, dance, and experience different forms of performance and musical arts. Within the ALQ grounds there will be a pop-up food village with rotating food trucks, beverage carts, and beer and wine sampling from local and SoCal vendors. Designed as a social hub for dining, the village will be centrally located and adjacent to the performance space so that attendees are surrounded with experiences even while dining. ALQ FRAMEWORK Exhibitors: Music & Performance / The Village VIP Launch Event The inaugural ALQ will kick off with an extra night of programming, opening with a VIP Preview Party. The Preview will be created as an exciting social event, an opportunity as a first look for collectors, a thank you to partners and sponsors, and a way to raise additional money for a local charitable organization. Tickets will be available for sale for the one-night event, which will host exciting musical programing, a silent auction, sponsored food and beverages, and other memorable experiences for attendees, press, and partners. The VIP Preview will become one of the most anticipated events of the year in La Quinta and the perfect way to launch ALQ year after year. ALQ FRAMEWORK Exhibitors: VIP Launch Event ALQ FRAMEWORK Advisory Board Advisory Board LBP will create a comprehensive advisory board to navigate the juried entries and to determine the invited galleries and nonprofits. The seven- person board will be comprised of La Quinta arts professionals, community members, city staff, LBP staff, and other art professionals. ALQ FRAMEWORK Marketing Plan Marketing Plan ArtsLaQuinta.com 01. Website Launch LBP to create a new brand and launch with PR and social awareness campaign 02. Branding Campaign Build both local and Los Angeles campaign with PR team at Secret Agent PR (PR team for Modernism Week) 03. PR Campaign FB / IG : artslaquinta 04. Social Media Launch Desert Sun, KESQ local News Channel, Locale Magazine, Palmspringslife, Cactushugs, Coachella Valley Independent, Discover Indio 05. Local Advertising EVENT DATES MARCH 2020 1234 567 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 *VIP Launch Party EXPECTED ATTENDEES EXHIBITORS 200+ 20 5 25+ 5-10 JURIED ARTISTS AND MAKERS INVITED GALLERIES INVITED NONPROFITS  INVITED MAKERS SPACES LARGE SCALE COMMISSIONED ACTIVATIONS / INSTALLATIONS ESTIMATED VOLUNTEERS 150 FULL-TIME DEDICATED STAFF 3 SEASONAL STAFF 3 ALQ FRAMEWORK ALQ Expectations 18,000 to 25,000 ALQ FRAMEWORK Budget Overviews: Sustainability ALQ will actively support itself in the short- and long-term through a partnership with La Quinta and by creating revenue streams from the application process, booth rentals, sales commissions, ticketing, sponsorships, and advertising. One exciting aspect of our budget plan is to support La Quinta’s public arts programming by funneling 10% of all commission revenue back into the City’s Art in Public Places fund (the full 20% of sales commissions will be equally divided between ALQ and the City). We recognize that the City is currently 80% developed and the future stream of public arts funding from private development will slow in the coming years. Budget Overview: Sustainability ALQ FRAMEWORK Budget Overviews: Growth Our intent is for ALQ to be the signature arts and cultural happening for the City and to become the leading financial partner for the City’s ongoing public arts funding. This funding stream will put approximately $250K - $300K in annual arts funding into the City’s programs. With LeBasse Projects already supporting La Quinta’s current arts guidelines and developing temporary and permanent arts programming, this type of financial partnership becomes a symbiotic relationship: LBP supports ongoing arts initiatives that will culminate in the annual ALQ, which will, in turn, create funding to support citywide arts programming for subsequent years. LeBasse Projects will be expertly primed to focus on delivering a truly integrated annual arts and culture program for the City of La Quinta. Budget Overview: Growth Operating Capital Total Expected Operating Budget: Budget Venue Fee PR / Marketing / Branding Staffing Equipment Rentals, Entertainment Insurance, Security, Misc Expendables Contingency (10%) $ 0 $ 50,000 $ 155,000 $ 100,000 $ 50,000 TOTAL EXPENSES: $450,000 EXPENSESALQ FRAMEWORK Budget Overviews LBP Investment: $350,000 City of La Quinta Investment: $100,000 $450,000 Application Fees Ad Revenue Booth Rental Fees Sales Commissions (20%) Ticket Receipts PROJECTED GROSS REVENUE: $900,000 REVENUE: $ 50,000 $ 10,000 $ 400,000 $ 110,000 $ 230,000 City Arts Donation $ 200,000 - 400,000 VIP Preview Donation $ 15,000+ $ 50,000 $ 45,000 Partnerships ALQ will partner with local and national brands and businesses to support the growth and awareness of the event. Partners and sponsors will include everything from financial institutions and F&B to transportation and travel. LBP has existing relationships with brands such as American Express, Perrier, Toyota, Microsoft and Lyft, all of which we have supported artist-driven brand campaigns. We would expect to leverage some of those relationships to bring enhanced amenities, programming, and funding for ALQ. We will work with local partners to bolster our food and beverage options, hotel accommodations, and more. The more we connect with local business, the better we can support the community and build awareness of ALQ. ALQ FRAMEWORK Partnerships 1.Colours in Nature :: Hong Kong 2.ROAM :: Santa Monica 3.ArtBGC :: Philippines 4.Happy Place :: International 5.Great Park :: Orange County CASE STUDIES COLOURS IN NATURE With more than 150,000 visitors to Hong Kong Times Square per day, LeBasse Projects transported viewers on a unique tour of the incredible colors of nature through highly approachable and immersive installations. Created for visitors of all ages and nationalities, each of the ten rooms emulated natural atmospheres and landscapes through a wide use of materials. project design client type Colours in Nature (Hong Kong), 2019 LeBasse Projects Times Square Installation ROAM In 2018, Santa Monica hosted more than 8.4 million visitors and 82% of hotel visitors walked to get around Santa Monica once they arrived. For ROAM, LeBasse partnered with five artists, with more than 500,000 combined Instagram followers, to launch a series of temporary art installations across downtown Santa Monica, creating an opportunity for millions of visitors to actively engage with the artwork and their environment. project artist client type ROAM (Santa Monica, CA), 2018 Andrew Schoultz, Urban Rock, Jen Stark, Hot Tea, DabsMyla Downtown Santa Monica Inc. & The City of Santa Monica Installations ART BGC ONE FESTIVAL FAILE In 2015, LeBasse Projects launched an international arts festival for the Bonifacio Arts Foundation, creating an annual signature event in the Bonifacio District of Metro Manila. Working with the foundation, LBP drafted goals and plans for the festival, curated the murals and events program, brought key local brand partners to sponsor the campaign, and managed an army of volunteers to make the festival’s first three years a huge success. As a result of the media and social activation generated by its inaugural year, LBP was able to bring major Philippine brands to sponsor and underwrite the event, creating more expansive programming and activations across Bonifacio Global City. Artist Artist CYRCLE Pastel HOTTEA project artist client type ArtBGC (Manila, Philippines), 2015 & 2016 Various Artists Bonifacio Global City Mural and Installation HAPPY PLACE Experiential installations are one of the freshest and most exciting ways for the public to directly engage with art…where visitors are encouraged to touch, feel, photograph and – more than anything else – have fun. Welcome to Happy Place. During its sold-out runs in Los Angeles, Chicago, Toronto and Boston, Happy Place has welcomed more than 750,000 guests to date. Its new location in Las Vegas opens next month. project artist client type Happy Place (LA, Chicago, Toronto, Boston), 2017 - Present Various Live Nation / Faculty Inc. Experiential Installations GREAT PARK Creating community requires more than homes and parks. Cultivating a public art collection designed to activate and engage residents fosters a more vibrant and connected neighborhood. In partnership with FivePoint, LBP commissioned eight site-specific and permanent public sculptures, integrated into the landscape and pathways of a community art walk in Great Park Neighborhoods, a new 8,000 home community in Irvine, California. artist : title : materials : dimensions : descriptions: Dog & Pony in Collaboration With Portola High School Growing City (2019) Powder Coated Aluminum and Marble 103”H X 70”W X 40”D The art-design collective Dog & Pony collaborated with two classes at Portola High School in the creation of this piece for Great Park’s Art Walk. Students worked in small groups to envision a theme that would best represent their community. Based on the winning theme, these same groups then worked together on proposals for artworks that would become part of the Art Walk alongside artwork by community-selected professional artists. Growing City is a vision of this neighborhood as lotus flower with a blooming urban landscape within it. artist : title : materials : dimensions : descriptions : Aaron de la Cruz Within (2019) Powder Coated Steel 44”H X 24”W X 18”D Influenced by the burgeoning graffiti and skateboard culture of Fresno, California in the late 1980’s - early 1990’s, Aaron De La Cruz’s sculpture relies on the strength of steel to demonstrate the beautiful asymmetry of family life. The design overcomes barriers of separation to find connection, leaving the viewer with a feeling that much is contained. There is a sense of the imminent outgrowing, earning an appreciation for the moment in which all fits neatly together. This piece is inspired by family - the difference, the balance, and the intentionality of each member. project : artist : client : type : Great Park Neighborhoods (Irvine, CA), 2018 - Present Various Five Point Communities / Brightview, Gensler & Studio 111 Installations 1.Corporate Information 2.Timeline 3.Proposed Layout 4.References 5.COI 6.Non-Collusion Affidavit Form ADDENDUM ADDENDUM Corporate Information LeBasse Projects, Intl LLC. A California Limited Liability Corporation Founded in 2007 Office Address: 606 N Larchmont Blvd, Ste 307 Los Angeles, CA 90004 Primary Contact: Beau Basse beau@lebasseprojects.com (310) 283-1733 Taxpayer ID: 47-2545673 All information enclosed in this proposal including pricing, staffing, expectations, and scope of work will be valid and not subject to change for ninety (90) days from the date of the submission: July 24th, 2019. 01. Validity Statement If selected, LeBasse Projects will meet all requirements of the minimum insurance coverages and indemnifications as outlined by the City of La Quinta’s Professional Services Agreement. 02. Insurance LeBasse Projects will warranty and guarantee our scope of work, deliverables, timelines and final work product. With a potential project of this nature we can guarantee and warranty milestone project events and keep the City and its partners updated on a weekly basis. 03. Warranty / Guarantee There are no current, past or pending civil or criminal litigation or investigations involving LeBasse Projects or its officers, nor have there been any failures to fulfill a contract with any past or current clients. 04. Disclosures AUGUST Develop ALQ strategy, branding, and design; time allocated for client feedback and LBP revisions SEPTEMBER OCTOBER NOVEMBER DECEMBER Finalize ALQ strategy, branding, and design Production of festival digital assets and collateral Release open call for artists and makers Invitations to galleries Launch social media plan Invitations to artists for commissioned installations Open call ends Artist & maker selection process Finalize commission designs Finalize exhibitor list ADDENDUM Arts La Quinta Timeline 2019 JANUARY Publicize exhibitor list FEBRUARY Publicize program Production of festival physical assets and collateral FEB 17-21 •Large-scale commissioned artworks install FEB 24-28 •Large-scale commissioned artworks install (cont.) MARCH MAR 1 •Infrastructure load in & install (tents, domes, booths, tables, trash cans, etc.) MAR 2 •Infrastructure install (cont.), electrical load in & install MAR 3-4 •Exhibitor load in & install •All signage & banner install •Select food vendors load in •Production meeting, security briefing, staff training •Technical rehearsals & sound check ADDENDUM Arts La Quinta Timeline 2020 MAR 5 •Food vendors load in •Festival opens, Day 1 MAR 6-7 •Festival Days 2 & 3 MAR 8 •Festival Day 4, festival ends •Exhibitors begin deinstall after festival closes MAR 9-10 •Strike and load out MAR 4 •VIP Preview Party ADDENDUM Proposed Layout Deputy Director, Civic Art LA County Arts Commission pkamiyama@arts.lacounty.gov (213) 202-5920 01. PAULINE KAMIYAMA Director, Cultural Affairs Public Art City of Culver City christine.byers@culvercity.org (310) 253-6003 02. CHRISTINE BYERS Vice President, Marketing FivePoint jann.rowe@fivepoint.com (949) 349-1014 03. JANN ROWE Executive Director BGC Arts Foundation monica.llamas@artsatbgc.org +63-917-538-2366 04. MONICA LLAMAS Community Resource MGP City of Beverly Hills trevis@beverlyhills.org (310) 285-2497 05. TERESA REVIS ADDENDUM References ADDENDUM Certificate of Liability Insurance ADDENDUM Non-Collusion Affidavit Form THANK YOU LeBASSE Projects 606 N LARCHMONT BLVD, STE 307 LOS ANGELES, CA 90004 PHONE: (310) 283-1733 WWW.LEBASSEPROJECTS.COM