Art Walk San DiegoPROPOSAL FOR
SIGNATURE ART EVENT
LA QUINTA | MARCH 2020
Prepared For: Jaime Torres, City of La Quinta
Producer: Art For People, Inc.
Proposed Event Dates: March 7-10, 2020
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July 22, 2019
Dear City of La Quinta Officials:
Art for People, dba ArtWalk, is pleased to submit our proposal for the “Signature Art Event”
for 2020 and for years to come. We collectively have more than 120 years of experience in
event production, and our reputation within the artist community is impeccable.
It is our goal to make you proud of the event in March. The following pages help
demonstrate how we plan to do this.
We are financially secure, and we are comfortable with the aggressive time line that’s
currently in place. We are enthusiastic about this opportunity on every level!
The following proposal addresses the questions provided in the RFP.
We look forward to the interviews and to the next steps with the selection process. Please let
us know if you need any additional information at this time. We look forward to hearing from
you.
Best regards,
Curt Brooker, Director
(Art for People Official Signatory)
Tax ID: 71-0969530
Art For People 2210 Columbia Street San Diego, CA 92101
t: 619.615.1090
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INDEX
Introduction
About Our Organization………………………..….………3-4
Meet Our Team…………………………………..…………5-7
Philosophy & Artist Testimonies………………..……..… 8-9
Technology, Advertising & Philanthropy………..….…10-11
Background & Experience……………………………..……….12
References
District/ Venue References……………………..………13-14
Artist References……………………………..…………..…15
Disclosures/ Guarantee of Work……………………..………..15
Scope of Work
Budget…………………………………………………….…16
Proposed Timeline………………………………………17-20
Similar Art For People Events………………………….21-23
Site Plan…………………………………………..………… 24
Processes & Financial Aspects…………………………25-26
Marketing, Standards & Engagement……….……………27
Deliverables…………………………………….………….. 28
Supplemental Events & Insurance Requirements.…….. 29
Non-Collusion Affadavit……………………………………….. 30
Conclusion……………………………………………………..…. 31
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Signature Art Event for La Quinta
About Our Organization
Our core values emphasize three commitments that everyone in our organization strives to
fulfill every day:
•Delivery of an extraordinary attendee experience at all of our festivals.
•Caring for the needs and wishes of participating artists as a top priority.
•Respecting our community partners and working closely with them in the planning and
production process.
Our staff is well known in the artist community for thorough communication and expertise in
planning, and for assisting artists with their needs before and during the shows. Many of
the artists who participate in our San Diego festivals have participated in the La Quinta
festival on an annual basis.
While we have grown since our first event in 2005, it has been organic growth and it has
been based on artist requests. With respect to the La Quinta show, the scenario has been
the same. Many of our participating artists, who always tell us they have their highest-
grossing weekend of the year at La Quinta, have encouraged us to pursue this terrific
opportunity.
We are asked every year to take on more events by various cities, neighborhoods, and
business improvement districts. But our emphasis is on quality, and we know what it takes
to invest the time, personnel and financial resources to add a new event to our roster. We
have declined many opportunities in previous years, but when the opportunity for
developing a fine art festival in La Quinta became known to us, we felt it was a perfect fit.
We’re confident that we will make the City and the artists proud.
Logistically, we treat each art festival as if it were the Olympics or Superbowl. Our team has
extensive experience in these types of massive events, and we thrive on creating solutions
for any logistical challenge. We know that challenges and unexpected things happen during
events, and the depth of our operational experience means that we foresee situations and
are prepared to handle them. We’ve experienced intense wind, medical emergencies, lost
children, and in 2009, a flood! Our risk management expertise means that we’re ready for
anything!
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The natural beauty of the setting at La Quinta Civic Center Park provides a beautiful
backdrop. The aesthetics of the elements we bring to the show (décor, entrances, tenting,
etc.) are extremely important to us, and we know that visual appeal is important to artists
and attendees as well. Our organization has focused on creating an upscale, sophisticated
and beautiful environment in all of our events. It is our objective to not only maintain the
visual attractiveness of the previous event, but to also enhance it.
We pride ourselves in partnering with each community. One of the most important aspects
of holding an event is returning the space to its original condition. After the event
concludes and all the artists and vendors load out, it’s our standard to leave the event space
cleaner and ready for normal operation.
One of our great strengths is our public relations and marketing strategy, which annually
attracts more than 100,000 attendees to our April festival. Many attendees schedule cross-
country trips to attend our festivals. We plan and budget for graphically beautiful print ads
in numerous publications, broadcast appearances on radio and television, social media, and
online publications. ArtWalk has more than 20,000 Facebook followers, and this number
grows every day. This metric far surpasses all comparable fine art festivals.
Artists tell us that our website back end is worth the price of a booth! We created a
proprietary database that populates a section of each show’s website, so that each artist
gets a full page on the site with images and contact information. It’s searchable by medium,
style and other options, so that attendees can connect and purchase from the artists after
the festival.
We believe that interactive art experiences should take place at every art festival, to keep
the content fresh and to keep the attendees engaged. We have offered such things as
murals being created with attendee participation, body painting, various artsy photo
opportunities, virtual reality experiences, and even paint splattering on attendee jeans, a la
Jackson Pollack.
We have a solid understanding of the jurying, logistics and marketing requirements for an
event in La Quinta, and it is our objective to maintain the same high standards that
produced the top ranking on Art Fair Sourcebook.
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Meet our Team
Curt Brooker, Co-Director
A graduate of the University of Florida (and passionate fan of all
things Gator), Curt’s extensive background in event production
includes Major League Baseball, as well as the role of
Operations Manager for the world’s largest destination
management company. In 2006 he launched Fuse Events, an
event planning and production company based in San Diego.
Shortly thereafter, he joined the ArtWalk team as Operations
Manager, once a part-time position which has grown into his
present role as Co-Director. Curt is well known for his ability to
deal with complex logistics and making it look easy with his calm and competent demeanor.
Curt’s creativity is expressed by bringing exciting new elements to the events to keep each
festival fresh. He oversees the business and human resources areas of Art for People and
stays busy with his wife and two young children when not on the job. Fun fact about Curt:
He’s a true foodie and a gourmet cook!
Sandi Cottrell, Co-Director
Sandi’s background in event production includes 30 years in
corporate and convention programming, as an owner of PRA
Destination Management for 15 of those years, where she
oversaw the Orange County, Los Angeles and Greater Palm
Springs operations. Her knowledge of the Coachella Valley is
extensive and she continues to maintain relationships with many
of her destination management and hotel contacts there. She
has always been involved in visual art and paints (oils and
pastels) for enjoyment. Sandi’s team took over management of
ArtWalk Little Italy in 2005, and soon created a second annual
festival. A third festival was added in Carlsbad in 2018, which includes both fine artists selling
their work and chalk artists creating temporary masterpieces on asphalt. Sandi and her sister
also launched ArtReach, an art education program that provides free workshops to needy K-8
schools in San Diego. Sandi also teaches the Festival Management track at San Diego State
University’s Event Management program. Her focus at ArtWalk includes handling the
marketing and publicity for the events. Fun fact about Sandi: She began her career in events
as a tour guide!
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Sean Christensen, Artist Relations Manager
Sean joined our team in 2012 and has worn many hats in the
planning and production of the festivals. As Artist Relations
Manager, Sean is the primary point of contact with artists who
apply and participate in our festivals. Her personality makes her
uniquely suited for this role. Ask an artist about Sean and watch
their eyes light up! She treats each one of them with respect,
warmth, and sincere concern for their individual needs and
requests; in short, they adore her! Sean is a University of San
Diego graduate, and spent part of her University time abroad in
Spain. Originally from Thousand Oaks, she enjoys spending time San Diego. Fun fact about
Sean: She’s a certified Sierra Club guide.
Jacob Rocha, Operations Manager
Jacob plans and produces all of our events, from submission of
city permits, to coordinating with police, fire, health and
environmental departments in the city. He lays out the footprint,
develops maps, contracts with vendors for tenting, staging,
security, clean up and coordinates advance and on-site operations
with our artists, vendors and sponsors. Jacob holds a Bachelor of
Arts degree in Public Relations from SDSU. His background in
event management has roots in his musical side…he planned and
orchestrated all details for his touring band, Bare Feet. His music
industry experience also included more than 6 years with Ernie Ball Music Man in San Luis
Obispo, as Artist Relations and Domestic Sales Manager. Originally from Central California,
Jacob keeps us all entertained with his hilarious impersonations, which are spot on!
Taylor Kampen, Event Coordinator
Taylor is a 2017 graduate of UC Davis and recently moved to San
Diego. Her event planning background includes management of
an 80-acre event venue, as well as the UC Davis Conference
Center in Northern California. She planned and produced
hundreds of weddings in Northern California as well. She loves
her new home, San Diego, and spends her free time exploring the
area with her husband and her one year old Golden Doodle.
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Andrew Gartland, Operational Accountant
Andy oversees the financial aspects of our business. He joined the
ArtWalk team in 2005. Having formerly worked in the finance
department of the Mingei Museum in San Diego, Andy’s love of
the arts has given him an excellent background for our festivals.
Originally from the Philadelphia area, Andy studied at Drexel
University where he earned his Bachelor of Science degree in
Business Management. For over 25 years, he has acquired
considerable business management and accounting experience.
Andy is passionate about his role in helping us develop strategic
plans to reach our business goals. Andy lives in Palm Springs and
loves spending time hiking the area’s abundant trails.
Carmen DeBello, Volunteer Manager
Carmen has been coordinating our large corps of volunteers (over
300 strong for the April festival) since 2000. This complex element
of the events is one of the most important, as the volunteers are
our front-line contacts with the public and artists. Carmen has a
knack for finding competent, caring and committed people to fill a
multitude of diverse positions, from working with interactive art
activities to serving as parking lot attendants. She treats each
volunteer with tremendous respect, and many of them have been
coming back for more than 15 years. A native of Austria, Carmen
is a graduate of the University of Vienna. Fun fact about Carmen:
She’s a connoisseur of champagne!
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ATTENDEE SURVEY DATA IS AVAILABLE UPON REQUEST.
Artist-Centric Philosophy
Our team treasures the relationships we have with the artists who participate in the events;
we have spent 16 years building these relationships. We go to great lengths to make artists
feel well cared-for by attending to their individual requests. This artist-focused philosophy
has gained us an outstanding reputation. Our Artist Relations Manager’s sole focus is taking
care of each and every artist request. We recognize that it’s stressful to participate in art
festivals, and we do all we can to make the artists feel at home.
We deploy over 300 volunteers for our largest event, and there is always someone available
to assist artists with their needs, whether it’s bringing them a ladder, watching their booth
while they step away, or helping them load their vehicle at the end of the show.
We often learn of opportunities for artists in addition to the actual festivals. Corporate events,
shopping mall art exhibits, and a myriad of other promotions, always come our way, and we
help connect the artists to these opportunities to present their work, and/or to be paid for
public appearances, mural projects, etc. In 2018, we planned and hung the art in a luxury
apartment building, purchasing all art from our participants.
Feedback from a few of our artists:
Robert Weil:
“I wanted to tell you how much I enjoyed this year’s ArtWalk. It was such a pleasure from
beginning to end. I have been doing outdoor shows since 1970 and I can tell you, yours is
one of the very best from every standpoint. The organization, the communication, the layout,
etc… You have a great staff as well. Even the security was very effective. I had great sales as I
have in all your shows. Many new customers. Looking forward to next year very much. Thanks
for all your hard work.”
Scott Palmer:
“I just wanted to say thank you for such a great event again!!!!!!!! You are awesome and so is
your staff! The volunteers were extremely friendly and helpful. Unloading and loading was
smooth. This was the best ArtWalk ever for me personally…I sold really well and got a couple
of commissions as well to work on in the next couple of weeks…. I wish this event happened
4 times a year! You and your team ROCK!!!!!!”
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Marna Schindler:
“Thank you for another great event. The volunteers were constantly up and down the streets
in the mornings and evens asking if we needed any help. The traffic guards were on it. The
performer at the corner of Columbia and Beech was captivating. The artists around me were
all top-notch… and h I didn’t get to leave my block ever because I was so busy.”
Dorothee Naumburg:
“Just wanted to send you a heartfelt “Thank you”. We happened to talk to some of your
volunteers and were pleased to hear them express, (without prompting), that they really enjoy
working with such a well run organization. We continue to be impressed ourselves what a
great job you do. Thank you!”
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Technology/Proprietary Database
Once an artist is accepted by the jury, the information and images in our database are
seamlessly transferred to an individual page for each artist on the event website. The website
allows a collector to search by media, subject matter, and more, allowing patrons to connect
with the artists before, and long after each show. We will use Zapplication to process and
jury applicants, then artist info will be entered into our system to create the webpages.
Our SQL database is also a helpful tool for planning logistical aspects of the festivals such as
booth assignments. Artists are able to log in and switch out the images of their art whenever
they choose, which also keeps it fresh and up to date.
Artists have told us frequently how much they appreciate this online marketing tool. Some
artists actually use their ArtWalk page as their only homepage!
Social Media and Newsletters
A monthly e-newsletter is sent out to our 10,000 subscribers. It’s a newsletter people refer to
often, as it provides local museum updates, theatre schedules, gallery receptions and so
much more, in addition to our own content.
Our social media strategy has outpaced all comparable art festivals, with numbers growing
steadily over the years. Our Facebook following is at 21,000 and Twitter at over 8,400, with
more than 3,800 on Instagram. We are confident that our social media team will create a
major buzz on social media with both organic posts and paid advertising.
Advertising and Publicity
ArtWalk has built strong partnerships with local publications and online content creators. The
extent of the advertising we achieve for these events stretches far beyond the dollars spent,
because of creative in-kind partnerships. Outlets such as the San Diego Union Tribune, San
Diego Magazine, KPBS (PRI affiliate in San Diego) and television stations, provide advertising
at low to no cost to help support the festival. Print, online, and broadcast media are all part
of our marketing plan. We know that we are only a success if the attendance is outstanding,
and we leave no stone unturned when placing our advertising.
For the La Quinta event, we plan on implementing a targeted, relevant advertising and
publicity plan that works.
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ArtReach is at the core of our value system, and we would hope to partner with a nonprofit in
the desert as well. ArtReach was founded by our team in 2007, and has served over 30,000
students, bringing high quality art education into K-8 schools that do not have the funds for
this important part of the curriculum. ArtReach benefits in various ways from many of
ArtWalk’s activities including an artist give-back program which isn’t mandatory, but is highly
supported by the artists.
Art and music programs play such an important part in a well-rounded education, and we
hope to partner with an art related nonprofit in the La Quinta area.
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PROPOSAL
A) INTRODUCTION
Official Signatory: Curt Brooker, Director
Contact Information/ Producer Office:
Art For People, Inc.
2210 Columbia St
San Diego, CA 92101
Telephone: 619.615.1090
Validity Statement: All information and pricing provided in the proposal is valid for at least 90
days.
B) BACKGROUND ON THE EVENT PRODUCER AND ITS EXPERIENCE
Number of years in Business: 15
Taxpayer ID: 71-0969530
Art for People, dba ArtWalk San Diego, a State of California incorporated company, has an
energetic, creative and experienced team that thrives on complex logistics. We have
excellent insight into the quality, the production elements and the ambience of the previous
festival, as we have attended many times. We also have many fine artists in common that
participate in our three San Diego area art festivals which take place in August, September,
and the end of April.
It is our mission to design a festival that maintains the very high quality of work on display, a
sophisticated art experience for the knowledgeable art collectors that attend the event. Our
vision also includes elements of interactive art activities, a musical program that showcases
local talent original works, along with a good variety of food and beverage options.
Our expertise in logistics is incomparable. Our backgrounds include corporate event
planning for many years as well as sports management, and decades of experience in art
festival creation, planning and production. We treat each festival as if it were being held to
the high standards that a corporate event demands. Please see the “About Us” section of
the proposal for bios of our key staff members.
We feel an important element of the new festival is the artist selection process. We will work
with expert jurors in each category of art, engaging in a “blind jurying” process, to sift
through the applicants to result in a good balance of mediums, styles and subject matter.
This balance, and this jury process, has played a key role in the success of the previous
festival, and we wish to maintain the superlative quality on all levels.
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C) REFERENCES
14
L I T T L E I T A L Y A S S O C I A T I O N O F S A N D I E G O
2210 Columbia Street ▪ San Diego, CA 92101▪ Phone: 619-233-3898 ▪ Fax: 619-233-4866
Email: mail@littleitalysd.com ▪ Website: www.littleitalysd.com
Facebook / Twitter / Instagram / Linkedin: LittleItalySD ▪ #LittleItalySD
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15
ARTIST REFERENCES
*All of the above artists have participated in the La Quinta Art Festival. More artist references
are available upon request.
D) DISCLOSURES
Art For People, dba ArtWalk San Diego has no failures or civil or criminal litigation or
investigations currently pending or in the last 5 years.
E) WARRANTY/ GUARANTEE OF WORK
This is a written guarantee that Art For People, dba ArtWalk San Diego will produce the new
Signature Art Event for the City of La Quinta with integrity and transparency. Art For People
has a long history of partnering with hosting communities and we hope that we can create a
long lasting partnership with the City of La Quinta.
We also take pride in returning any public space used for an event to its original condition.
Art For People will guarantee that if the grounds are damaged, excluding normal use, that we
will replace, fix or remedy the damage.
F) SUBCONTRACTING SCOPE OF WORK
Art For People is not considering subcontracting any of the management portions of the
Scope of Work.
Table 1
Artist Name Email Address Phone Website
Leslee Adams lapaschef@aol.com 760.567.1571 www.lesleeadams.com
Bart Aldrich bartaldrich@gmail.com 760.989.0440 www.bartaldrich.com
Dominique Blanchard dbspirit2@sbcglobal.net 661.313.9655 www.dominiquemasks.com
Kathy Caldwell kcaldwelldesigns@gmail.com 760.777.1282 www.kathycaldwelldesigns.com
Justin Coopersmith justincoopersmith@yahoo.com 760.586.6468 www.justincoopersmith.com
Richard Curtner curtnerart@gmail.com 760.861.7046 www.curtnerart.com
Robert Fleming RobertFleming4watercolors@gmail.com 760.333.0639 www.nanandbob.com
Erin Hanson contact@erinhanson.com 818.635.0912 www.erinhanson.com
Dorothee Naumburg info@dorotheenaumburg.com 949.310.0880 www.dorotheenaumburg.com
Rick Vigallon vigallart@msn.com 760.832.0832 www.vigall-art.com
Robert Weil robertweil@earthlink.net 310.266.1594 www.robertweil.com
Jerry Caruso geraldcaruso@hotmail.com 760.409.2720 www.carusofoschidesigns.com
Nick Foschi nicholaspfoschi@hotmail.com 760.329.7559 www.carusofoschidesigns.com
Gustavo Santana glassplus@gmail.com 310.210.5091 www.gsantanaglass.com
1
16
G) SCOPE OF WORK
ESTIMATED BUDGET
TIMELINE
KEY DATES--See detailed production schedule for more information:
February 29-March 1: Set up of venue including marking of tent location, installing
signage, etc.
March 2: Finishing touches on venue, set up ticketing area
March 3: Artist installation for local artists and large set ups
March 4: All other artists install
March 5-8: Show dates
March 9: Strike
See Attached Production Schedule
Item/ Service Estimated Cost
Advertising $ 6,500
Comm Systems (Radios, Wifi Hotspots, Mobile)$ 800
Consultant $ 25,000
Contracted Labor (Setup, Maintenance, Cleaning)$ 18,000
Generators $ 4,500
Graphic Design $ 2,000
Fencing Rental $ 6,000
Marketing Materials & Distribution $ 8,500
Medical Services $ 1,500
Misc. Equipment Rentals (Tables, Chairs, Umbrellas)$ 10,000
Musicians $ 15,000
Permits (ABC, City, CDEH, Fire)$ 800
Police Services $ 8,000
Public Relations $ 10,000
Sanitations (Restroom Trailers, Hand Wash, 3-comp sinks)$ 8,000
Security $ 20,000
Signage $ 8,000
Staging $ 6,000
Sound Equipment $ 4,000
Temporary Office $ 10,000
Tenting Rentals (200 artists)$ 40,000
Ticketing Services $ 16,000
Traffic Control $ 2,000
Vehicle Rentals (Utility, Refrigerated Truck, etc.)$ 3,000
Volunteer Aprons $ 5,000
Volunteer Coordinator $ 2,500
TOTAL $ 241,100
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Event Contacts Phone Numbers Production Vendors: TBD Production Contacts: TBD
Director Curt Brooker 619-972-1115
Director Sandi Cottrell 858-337-0522
Operations Manager Jacob Rocha 805-345-0860
Artist Relations Manager Sean Christensen 805-405-5896
Event Coordinator Taylor Kampen 661-803-3341
Volunteer Coordinator Carmen DeBello 619-210-5629
DATE TIME TASK ASSIGNED TO:NOTES
Jul-19
7/23 2:00PM Request For Proposal due to City of La Quinta Curt/ Sandi/ Jacob
7/25-7/26 Show Producer Interviews City of La Quinta
Aug-19
8/6 Request for Council to Award City of La Quinta
ON-SITE FOR ARTWALK @ LIBERTY STATION 8/8 -
8/11
8/13 Review/ edit city permit if necessary Curt/ Sandi/ Jacob
8/14 Create Event Webpage www.artlaquinta.org
8/14 Create Artist Application Sean
8/15 Initial press release sent to local, regional and national
media
Sandi/PR team
8/23 Site Visit TEAM Map obstructions, generator, stage, food and
beverage locations
8/16 Call for Artists/Artist Application Available Sean
8/27 Update Artist Contact List Sean
Sep-19
All September Continued publicity outreach to all media. Online
event postings…art publications and online sites
posting.
Sandi/PR team
9/2 Call for Artists in September Newsletter Sean
9/3 Define Volunteer Positions Jacob/ Carmen
9/26 Artist applications due date Sandi/ Sean/Expert jurors
9/30-10/7 Jurying of Artst Applications Sean/expert jurors for each
category
ON-SITE FOR ARTWALK CARLSBAD 9/20 - 9-22
Oct-19
All October Continued publicity outreach to all media. Online
event postings…art publications and online sites
posting, emphasis on print publications
Sandi/PR team
10/4 Begin work on marketing materials and Press release Sandi/PR team
Call for Volunteers/ October Newsletter Sean/ Sandi/ Carmen/ PR Robly E-blast, SM Posts
10/7 Finalize Booth Scheme Jacob/ Sean
10/7 Begin hotel accommodation outreach for artists Sandi
10/7 Reach out to potential food vendors Jacob
Begin getting quotes from production vendors Jacob Party rentals, ATM, security, sanitations, utility
carts, stage & sound, generators, reefer truck,
10/11 Site Visit Team
Nov-19
All November Continued publicity outreach to all media. Online
event postings…emphasis on print publications
Sandi/ PR Team
11/1 Call for Volunteers/ November Newsletter Sean/ Sandi/ Carmen/ PR Robly E-blast, SM Posts
11/1 Submit initial equipment rental order to party rental
vendor
Jacob/ Signature Party
Rentals
Tenting, tables, chairs, benches, umbrellas,
etc.
11/1 Flyers available for artists
11/1 Print ad in Palm Springs life and other local pubs.
11/1 Site Visit Team
11/8 Send proposed music schedule to curator Jacob/ TBD Begin musician search
11/15 Site Visit Team
Dec-19
All December Continued publicity outreach to all media. Emphasis
on print publications and broadcast media.
Sandi/ PR Team
12/1 Call for Volunteers/ December Newsletter Sean/ Sandi/ Carmen/ PR Robly E-blast, SM Posts
12/1 Distribute event posters and design signage for area Team ATM, security, sanitations, utility carts, stage
& sound, generators, reefer truck, dumpsters,
clean-up, etc.
2020 La Quinta Art Event
18
12/6 Begin distributing flyers and posters Jacob/ Sandi/ Stephanie
12/20 Site Visit Team Research areas for street-spanning banner
placement/ city signage
Jan-20
All January Continued publicity outreach to all media Sandi/ PR Team Emphasis on print publications and broadcast
media
1/1 Call for Volunteers/ January Newsletter Sean/ Sandi/ Carmen/ PR Robly E-blast, SM Posts
1/17 Site Visit Team
1/31 Site Visit Team
Feb-20
All February Continued publicity outreach to all media Sandi/PR team Emphasis on print publications and broadcast
media. Coordinate morning news show
appearances in the weeks leading up to the
show.
2/1 Call for Volunteers/ February Newsletter Sean/ Sandi/ Carmen/ PR Robly E-blast, SM Posts
2/4 Send Artist Info Email (Load in, event expectations,
etc.)
Sean
2/13 Site Visit Team Discuss production schedule and site plan
2/17 "Special Event"/Traffic Signage install Jacob/ Curt 2-week advisory (if necessary)
2/24 Set up La Quinta HQ Team Location: TBD
2/26 5:00PM - 7:00PM Volunteer Orientation/ Trainging Meeting Team/ Carmen Location: TBD
Traffic Equipment Drop - Round 1 Jacob
2/28 Place No Parks Jacob/ Labor Crew 72-hour advisory (if necessary)
2/28 8:00AM Begin perimeter fence install Jacob Diamond Environmental Services
2/28 2:00PM Utility Cart Delivery Jacob Prestige Golf Cars
2/29 8:00AM Begin marking placement for tents and rental
Mar-20
Sun, 3/1 Break Day
8:00 - 10:00AM Restrooms and handwash stations delivered Jacob/ TBD
Mon, 3/2
8:00AM Signature Arrives for tent setup Jacob/ Signature Party
9:00AM Generator Delivery Jacob Generators placed/power runs
10:00AM Stage Install/ Shade Install Jacob/ TBD
8:00AM -
12:00PM
Traffic Equipment Drop - Round 2 Jacob Place in Storage - for event days
12:00PM Hang Banners and any other misc. tent changes or
jobs / review booth wall purchase lists
Jacob/ Labor Crew Volunteer if needed
1:00PM Install artist load in signage
2:00PM Set up Artist Hospitality/ Operations HQ at Wellness CenterTeam
3:00PM Cleaning Crew Arrives to place event boxes
5:00PM -
11:59PM
New Security Shift Begins/ Briefing Jacob/ Curt 4-man crew
6:00PM Signature Finished with Tent Setup Jacob
6:00PM Security arrives / give briefing Jacob/Curt
7:00PM Section off Parking Lots Jacob/ Labor Crew
Site Clean and inspection
8:00PM Cleaning Crew Leaves
Tuesday, 3/3 9:00AM
8:00AM General Artist Assistance Volunteers arrive - Give
briefing
Jacob/ Curt Assign 3-4 volunteers with ladders and radios
to walk around to tents and help artists. Then,
split the rest into quadrants to help artists in
specific areas. Split the flatbed carts up to
quadrants as well.
5:00PM -
11:59PM
New Security Shift - briefing if necessary Jacob/ Curt 4-man crew
8:30AM Open Venue Gates
9:00AM Artist set up begins for local artists and artists with
large items
Open Event Gates
8:00PM Close Venue Gates Jacob/ Curt
Wednesday, 3/4
12:00AM -
8:00AM
Security shift continued from previous night 4-man Crew
6:00AM Labor Crew Arrives Jacob
7:00 - 8:00AM Stage & Sound Set Up
8:30AM ATM's Delivered/Help run power if needed
12:00PM Labor Crew leaves for lunch
19
2:00 - 3:00PM Vendors start setting up Beer & Wine Garden Jacob/ Labor Crew Kegs to arrive, jocky boxes delivered, set up
tables, cups/supplies
3:00PM Place Directional and guest parking signage Jacob/ Curt
5:00PM Labor Crew back on site Jacob
5:00PM -
11:59PM
New Security Shift - briefing if necessary Jacob/ Curt 4-man crew
7:00PM Cleaning Crew returns to replace bags on event boxes
8:00PM Labor Crew End Shift Jacob
9:00PM Close Venue Gates Jacob/ Curt
Thursday, 3/5
12:00AM -
8:00AM
Security shift continued from previous night 4-man Crew
6:00AM Open Venue Gates
6:00AM Final Exhibitor/ Artist/ Food Vendor Load In
8:00AM Ice Delivery Jacob Ice trailer with 200 bags
8:00AM Cleaning Crew Arrives
8:00AM - 6:00PM New Security Shift - *PROVIDE RADIO*Jacob 2-man crew
9:00AM EMT Arrives Jacob
9:00AM ARTIST LOAD IN COMPLETE- ALL CARS GONE
10:00AM EVENT BEGINS
10:00AM New security shift begins (beer garden) *PROVIDE
RADIO*
Jacob/ Curt 1-man crew
11:00AM First Musician begins playing
4:45PM Last Musicician stops playing
5:00PM Labor Crew back on site Jacob
5:00PM EVENT ENDS
5:45 - 8:00PM Event Strike, General Artist Briefing Jacob Assign 1 person with a ladder - split the rest
up into quadrants
5:00PM -
11:59PM
New Security Shift - briefing if necessary Jacob/ Curt 4-man crew
5:00PM - 6:30PM ARTIST RECEPTION Team
7:00PM Cleaning Crew Leaves
8:00PM Labor Crew End Shift Jacob
8:00PM Close Venue Gates Jacob/ Curt
Friday, 3/6
12:00AM -
8:00AM
Security shift continued from previous night 4-man Crew
8:00AM Open Vanue Gates
8:00AM Cleaning Crew Arrives
8:00AM - 6:00PM New Security Shift - *PROVIDE RADIO*Jacob 2-man crew
9:00AM EMT Arrives Jacob
10:00AM EVENT BEGINS
10:00AM New security shift begins (beer garden) *PROVIDE
RADIO*
Jacob/ Curt 1-man crew
11:00AM First Musician begins playing
4:45PM Last Musician stops playing
5:00PM Labor Crew back on site Jacob
5:00PM EVENT ENDS
5:45 - 8:00PM Event Strike, General Artist Briefing Jacob Assign 1 person with a ladder - split the rest
up into quadrants
5:00PM -
11:59PM
New Security Shift - briefing if necessary Jacob/ Curt 4-man crew
7:00PM Cleaning Crew Leaves
8:00PM Labor Crew End Shift Jacob
8:00PM Close Venue Gates Jacob/ Curt
Saturday, 3/7
12:00AM -
8:00AM
Security shift continued from previous night 4-man Crew
7:00 - 11:00AM Labor crew shift Jacob/ TBD
7:00AM Restrooms to be serviced
20
8:00AM Open Venue Gates Jacob/ Curt
8:00AM Cleaning Crew Arrives
8:00AM New Security Shift Begins *PROVIDE RADIO*Curt/ Jacob 2-man Crew
10:00AM -
5:00PM
New security shift begins (beer garden) *PROVIDE
RADIO*
Jacob/ Curt
10:00AM EVENT BEGINS
11:00AM First Musician begins playing
4:00PM New Security Shift Begins Jacob/ Curt 2-man Crew
4:45PM Last Musician stops playing
5:00PM EVENT ENDS
8:00PM Close Venue Gates Jacob/ Curt
Sunday, 3/8
12:00AM -
8:00AM
Security shift continued from previous night 4-man Crew
7:00 - 11:00AM Labor Crew arrives Jacob/ TBD
7:00AM Restrooms to be serviced
8:00AM Cleaning Crew Arrives
8:00AM Open Venue Gates Jacob/ Curt
8:00AM New Security Shift Begins *PROVIDE RADIO*Curt/ Jacob 2-man Crew
10:00AM -
5:00PM
New security shift begins (beer garden) *PROVIDE
RADIO*
Jacob/ Curt
10:00AM EVENT BEGINS
11:00AM First Musician begins playing
4:00PM New Security Shift Begins Jacob/ Curt 2-man Crew
4:45PM Last Musician stops playing
5:00PM EVENT ENDS
5:00PM Crew arrives for tear-down Jacob/ Labor Crew
5:00PM Cleaning Crew Begins Final Sweep
5:30PM ATMs picked up Jacob
5:30PM Signature arrives for tear-down Jacob/ Signature Party
Rentals
5:30PM Sound/speakers picked up
5:30PM Generators picked up
7:00PM Stage Teardown
8:00PM Restrooms picked up
8:00PM Ice Trailer Pickup
9:00PM Cleaning Crew Finishes Final Sweep
10:00PM Close Venue Gates Jacob/ Curt
11:59PM Security Shift Ends
Monday, 3/9
4:00AM Crew arrives for fence removal
5:00AM Cleaning Crew Arrives for Final Sweep
5:00-6:00PM Utility Carts picked up
7:00AM Fence removal complete
7:00AM Cleaning Crew Completes Final Sweep
8:00AM DEADLINE TO BE OFF PREMISES
9:00AM Traffic Equipment Picked Up
21
SIMILAR EVENTS: OUR SAN DIEGO EVENTS
April 25 & 26, 2019 (36th Annual)
Mission Federal ArtWalk features 350 artists,
showcased on the streets of San Diego’s artsy Little
Italy district. We work with the city to close 16 blocks
of the neighborhood each year, on the last weekend
of April.
Recognized as San Diego’s first major and longest-
running art festival, it began in 1984 as a true “Art
Walk” with attendees traveling on foot or shuttle from
building to building all over San Diego. Thus the name…which we’ve kept over the years based
on tremendous brand equity, even though our events are art festivals rather than art walks.
Since taking over management of the festival, we’ve worked very hard to elevate the caliber of
artists, and today, less than 50% of applicants are accepted. Artists travel from as far away as
Australia, Europe and Asia to show their work. Attendees book their trips to San Diego around the
festival as well. Our Featured Artist program is a coveted honor which gives eight artists each year
a spotlight in the media.
Mission Federal ArtWalk is free to attend, and
because it draws such a large audience of affluent
individuals, we have been able to attract significant
sponsor support. Mission Federal Credit Union has
held the naming rights since 2009. As a free event
to attend, this sponsorship helps defray the costs of
the festival. Attendance is estimated at 100,000
people over the two days, with well over $1 million
in artwork sold.
The celebration of art of all kinds also features several music performance stages, a stage
dedicated to dance performances, live performance art, food vendors, and our popular KidsWalk
area where we invite art-oriented nonprofits to engage families in interactive art activities.
22
August 10 & 11, 2019 (14th Annual)
In our second year of producing the Spring
event (2006), we responded to the requests of
many artists, by introducing a second annual
festival. Smaller in size, and more compact, it
takes place in a lovely park in the Arts District
at Liberty Station; a district filled with working
artist studios, dance company headquarters,
several museums, art schools, a Public Market
(San Diego’s version of Pike Place) and the
massive Stone Brewing Company’s World
Bistro which is a visitor attraction in its own
right.
The summer festival (the second weekend of August) features approximately 200 artists,
music, a wine and beer pavilion, a music stage, a food court and a smaller KidsWalk
installation.
ArtWalk @ Liberty Station is easy to navigate, and the free parking in the area makes it very
attractive. Some artists participate in all of our events, and some artists only participate in
one of the festivals. Each of our events has a unique venue and atmosphere, and each
attracts a slightly different demographic.
Both the April and August festivals are free to
attend and we have worked hard to keep the
artist price affordable. Artists also appreciate
that the summer event is laid out in such a way
that every artist has a corner space.
23
September 21 & 22, 2019 (2nd Annual)
ArtWalk Carlsbad made its debut in 2018. We
created this festival in response to the rapidly
growing North County San Diego audience.
The City of Carlsbad and North County
residents welcomed this new fine art festival
to their community and the first event was
extremely successful, featuring 175 fine artists,
and the addition of 50 chalk artists creating art
masterpieces on the asphalt. This is the
festival in San Diego County featuring chalk
art, an extremely popular element.
This is our only ticketed art festival in San Diego, and we find that the addition of the chalk art
as well as a musical headliner (this year it is AJ Croce) enhance ticket sales. The event is
fenced and takes place on a wide boulevard with a sweeping view of the ocean.
Our ticket provider, Purplepass, is the same ticketing company that La Quinta Art Festival has
been using for years.
24
SITE LAYOUT
PARKING LAYOUT
292 294 296 298
255 257 261 263 265
256 258 260 264 266241243245249251
240 244 246 250 252
229 233 235 237226228230232236213217219221223
214 216 218 222 224
295 297
300 302
301 303
285 287 291280282286288290
269 273 275 277268272274278
149 151
148 150
203 205 207 209
200 202 204 208 210
110 112
114518520 516522514 512 506502500438
436
434
432
317
316
319
318
325
324
327
326
311
309
424
427
425
430 433
431
141
140
143
142 145
144
147
146 152 153
156
155
157
100 102 104 106
422 418 416 414 411 409
407
403
401
400
112 114 116 118
120
122
124
128
134
108
105 107 109
113115
1
1
7
1
1
9
1
2
1
126
441
435
508505 503443
103
10
1 524306310
404
410
408
350
129
510
348
507
142
140141139
314 312
LEGEND
Artist Booths (220)
Beer/ Wine/ Beverages
EMT/ First Aid
Live Music
Restrooms
Shaded Seating
Perimeter Fence
Access Gate
Sculpture/ Obstruction
127
125
123
LIBRARY/
PD/
CHAMBER
OF
COMMERCE
WELLNESS
CENTER
CIVIC
CENTER
CAMPUS
517
111
307
305
321
320
323
322
MAIN
STAGE
HANDICAPPED
PARKING LOT
VIP
PARKING
LOT
VIP
PARKING
LOT
TICKETS
INFO
BOOTH
ENTRANCE/
EXIT #2
TICKETS
VALET
PARKING LOT
346
332
334
328
328
328
519
336
344
342
340
ENTRANCE/
EXIT #1
131
133
114
428 429
137135
138
136 VALET
BOOTH
136
517
515
SLOPE
SLOPE
100
509
501
HILL
HILL
HILL
HILL
338
511
513
STAFF
PARKING LOT
VALET
PARKING
VIP
PARKING
STAFF
PARKING
HANDICAPPED
PARKINGEVENT PARKING
EVENT PARKING
EVENT
PARKING
PUBLIC PARKING
PUBLIC PARKING
PUBLIC
PARKING EVENT PARKING 136 Spaces
30 Spaces
43 Spaces
147 Spaces
25
NUMBER OF ARTISTS AND ESTIMATED ATTENDANCE
Estimated number of artists: 200-220
Estimated attendance: 5,000-7,000 attendees per day
STAFF AND VOLUNTEERS
We have a full-time team of 7 staff members. In addition, we are planning to bring on local,
La Quinta-based consultants:
•Event Logistics, local marketing assistant
•Jurors (artists from La Quinta as well as from other cities)
•Volunteer coordinator
•Flyer delivery service
•
JURY PROCESS
Working with top level artists in each category, we will use Zapplication’s online jury system
and select the top artists in each category. This is a blind jury process, and we are happy to
share the scores with any artist that requests them.
TEAM
See “About Us” to learn more about our team. In terms of specific roles:
Logistics, Mapping/Venue Management: Curt Brooker/Jacob Rocha
Marketing and Publicity: Sandi Cottrell
Artist Relations: Sean Christensen
Event Coordination: Taylor Kampen
Accounting: Andy Gartland
Volunteer Coordination: Carmen DeBello plus Local Person
Consultant: Kat Hughes (We have discussed this with Kat and she is interested but
not yet confirmed)
26
PROPOSED FINANCIAL RELATIONSHIP WITH CITY OF LA QUINTA
We request that the use of the Civic Center Park be granted to us at no cost.
We request a 5 year agreement for production and management of the event, with
cancellation clauses to protect both parties.
We request use of all of the parking lots surrounding the Park at no cost.
We are open to working with the city on the proposed move to Silver Rock, once it is ready.
The site would need to accommodate the same number of artist booths and the same or
more parking spaces.
We would love to receive marketing support from the City, if that option is available, to help
expand the advertising budget.
FEES
For our San Diego shows, artist booth fees run $525 for a 10 x 10 and go up from there. We
envision a similar pricing plan for the artists at the new event.
COMMISSION
Our sales commission will be 10% of sales. All artists will be required to have a La Quinta
business license and pay the appropriate local and state taxes.
EVENT REVENUE
Cost of event and producer’s financial health: We understand the costs of marketing,
publicizing and creating the infrastructure for a large public event, as this is our sole business
model. Two of our three events are free to attend, so the consequences of being under-
funded are very clear to us. Revenue will come from several sources, and although only the
artist registration fees will be available to us in the early months, we are confident they will
sustain our operation with these income sources:
Artist registrations (which will bring in approximately $100,000)
Artist commissions on sales (which we are budgeting at 10% of sales fees)
Admission fees in advance and at the gate (we project to bring in $400,000)
Food and beverage vendors
Sponsors (We anticipate having a minimal sponsor presence at the event)
The revenues from this event will be substantial and we plan to identify a nonprofit arts
partner in the La Quinta area as a benefactor.
27
MARKETING PLAN
Print advertisements in the Desert Sun, Palm Springs Life, the Beacon and other local
publications and online publications.
We’ll work with the Greater Palm Springs Visitors Bureau to promote to visitors.
Publicity outreach will include television, radio and all print and online publication with a
heavy emphasis on travel publications such as airline magazines, Sunset, etc.
Distribution of printed flyers throughout the valley to hotels, coffee shops, etc. The flyers are
also available to artists to distribute to their collectors.
Fresh design and content for the printed piece that is distributed at the festival in order to
create something attractive and user friendly.
Website: User-friendly web page featuring event information, individual artist pages and
ticketing portal.
Postings on every possible event and travel-related website.
STAFFING, CLEAN UP, MUSIC
Our staff will be supplemented by local contractors for fencing, cleaning, security and
parking, including a valet parking area.
We know that artists prefer a mellow musical ambience, and we’ll use local desert musicians
to achieve this.
Studio dressing rooms are our preferred type of restrooms for this event.
Tenting will be provided by a reputable rental firm, most likely Signature Event Rentals, whom
we’ve worked with in the past. We recognize the role that wind plays during events in the
desert, and staking will be necessary for artists and other participants.
COMMUNITY ENGAGEMENT
A primary way to engage the community is through our volunteer program. We use an online
sign up tool to recruit and manage a volunteer database, and we’ll work with a local La
Quinta coordinator to manage this element.
SHOWCASE HIGHEST QUALITY
As previously mentioned, we’ll have a jury of top-level artists in each medium that will jury the
entries by a blind jury process. We plan to maintain a balance between 2D and 3D works,
styles and mediums within a category such as watercolor vs. oils, etc.
28
SCHEDULE OF DELIVERABLES
See attached production schedule (p. 17-20)
EVENT COMPONENTS
We’ll bring in food for both artists hospitality and food and beverage for purchase for
attendees. A combination of local restaurants, caterers and festival food providers will be
used. We plan to continue with the continental breakfasts, box lunches and other hospitality
that the artists have been accustomed to.
COLLABORATION WITH CITY FOR PROMOTION
We’ll provide logos, text, and photos of art to be used to promote, as well as flyers and any
other requested documents.
EVENT SIGNAGE
Local signage is very effective for event promotion. Please advise of available signage
locations and we will post signs as early as the city permits. The longer the signage can be in
place, the more effective it will be in attendance building.
TEMPORARY USE PERMIT
If selected, Art For People will work closely with La Quinta’s planning division to secure the
permit.
29
SUPPLEMENTAL EVENTS IN MARCH
We have many ideas for March events. One of the ones we like best involves chalk art
installations throughout the month in a variety of venues in La Quinta. We have a database of
several hundred master class chalk artists, who create temporary masterpieces on asphalt or
on concrete. There will be costs associated with bringing them to the city, as each artist is
paid approximately $1,000 plus expenses, including accommodation. There are a few that
live in the Coachella Valley that we may be able to secure.
We can easily accommodate a chalk art event in 2020. For future years, we have other ideas
for possible Arts Month activations:
•Floral Art installations: Floral designers create art pieces made of flowers to depict a
particular famous painting.
•Mural making: Murals are created live and left in the area for all to enjoy. This can
include participation.
•Pop up gallery: A mini art festival at the Resort or elsewhere in La Quinta.
•Paint Nights: Artist-led painting class with wine and food at local restaurants.
•Art Meets Cuisine: Local chefs are paired with artists to create food with an artistic
flair reflecting a particular artist’s style.
•Lighting installations for art at night events.
H) INSURANCE REQUIREMENTS
For San Diego and Carlsbad events, the requirements are $2 million per occurrence and $4
million aggregate, which we carry with Fireman’s Fund. If our team is selected to produce the
La Quinta show we will secure the higher level of $5 million per occurrence and $5million
general aggregate coverage, as well as all of your other requirements. Our workers
compensation and auto insurance are already in line with your requirements.
30
I) NON-COLLUSION AFFIDAVIT
J) FINANCIAL CAPABILITY
Art For People have selected option 2 to prove the financial capability to carry out the
requirements of the agreement. Financial documents will be available upon request during
interview process.
31
Thank you for the opportunity to submit this proposal. We look forward to hearing back from
you and scheduling the follow up interview.
If additional information is needed, please don’t hesitate to contact:
Curt Brooker
Director
Art For People., Inc
2210 Columbia St.
San Diego, Ca 92101
curt@artwalksandiego.org
619-615-1090
Event Contacts Phone Numbers Production Vendors: TBD Production Contacts: TBD
Director Curt Brooker 619-972-1115
Director Sandi Cottrell 858-337-0522
Operations Manager Jacob Rocha 805-345-0860
Artist Relations Manager Sean Christensen 805-405-5896
Event Coordinator Taylor Kampen 661-803-3341
Volunteer Coordinator Carmen DeBello 619-210-5629
DATE TIME TASK ASSIGNED TO:NOTES
Jul-19
7/23 2:00PM Request For Proposal due to City of La Quinta Curt/ Sandi/ Jacob
7/25-7/26 Show Producer Interviews City of La Quinta
Aug-19
8/6 Request for Council to Award City of La Quinta
ON-SITE FOR ARTWALK @ LIBERTY STATION 8/8 -
8/11
8/13 Review/ edit city permit if necessary Curt/ Sandi/ Jacob
8/14 Create Event Webpage www.artlaquinta.org
8/14 Create Artist Application Sean
8/15 Initial press release sent to local, regional and national
media
Sandi/PR team
8/23 Site Visit TEAM Map obstructions, generator, stage, food and
beverage locations
8/16 Call for Artists/Artist Application Available Sean
8/27 Update Artist Contact List Sean
Sep-19
All September Continued publicity outreach to all media. Online
event postings…art publications and online sites
posting.
Sandi/PR team
9/2 Call for Artists in September Newsletter Sean
9/3 Define Volunteer Positions Jacob/ Carmen
9/26 Artist applications due date Sandi/ Sean/Expert jurors
9/30-10/7 Jurying of Artst Applications Sean/expert jurors for each
category
ON-SITE FOR ARTWALK CARLSBAD 9/20 - 9-22
Oct-19
All October Continued publicity outreach to all media. Online
event postings…art publications and online sites
posting, emphasis on print publications
Sandi/PR team
10/4 Begin work on marketing materials and Press release Sandi/PR team
Call for Volunteers/ October Newsletter Sean/ Sandi/ Carmen/ PR Robly E-blast, SM Posts
10/7 Finalize Booth Scheme Jacob/ Sean
10/7 Begin hotel accommodation outreach for artists Sandi
10/7 Reach out to potential food vendors Jacob
Begin getting quotes from production vendors Jacob Party rentals, ATM, security, sanitations, utility
carts, stage & sound, generators, reefer truck,
10/11 Site Visit Team
Nov-19
All November Continued publicity outreach to all media. Online
event postings…emphasis on print publications
Sandi/ PR Team
11/1 Call for Volunteers/ November Newsletter Sean/ Sandi/ Carmen/ PR Robly E-blast, SM Posts
11/1 Submit initial equipment rental order to party rental
vendor
Jacob/ Signature Party
Rentals
Tenting, tables, chairs, benches, umbrellas,
etc.
11/1 Flyers available for artists
11/1 Print ad in Palm Springs life and other local pubs.
11/1 Site Visit Team
11/8 Send proposed music schedule to curator Jacob/ TBD Begin musician search
11/15 Site Visit Team
Dec-19
All December Continued publicity outreach to all media. Emphasis
on print publications and broadcast media.
Sandi/ PR Team
12/1 Call for Volunteers/ December Newsletter Sean/ Sandi/ Carmen/ PR Robly E-blast, SM Posts
2020 La Quinta Art Event
12/1 Distribute event posters and design signage for area Team ATM, security, sanitations, utility carts, stage
& sound, generators, reefer truck, dumpsters,
clean-up, etc.
12/6 Begin distributing flyers and posters Jacob/ Sandi/ Stephanie
12/20 Site Visit Team Research areas for street-spanning banner
placement/ city signage
Jan-20
All January Continued publicity outreach to all media Sandi/ PR Team Emphasis on print publications and broadcast
media
1/1 Call for Volunteers/ January Newsletter Sean/ Sandi/ Carmen/ PR Robly E-blast, SM Posts
1/17 Site Visit Team
1/31 Site Visit Team
Feb-20
All February Continued publicity outreach to all media Sandi/PR team Emphasis on print publications and broadcast
media. Coordinate morning news show
appearances in the weeks leading up to the
show.
2/1 Call for Volunteers/ February Newsletter Sean/ Sandi/ Carmen/ PR Robly E-blast, SM Posts
2/4 Send Artist Info Email (Load in, event expectations,
etc.)
Sean
2/13 Site Visit Team Discuss production schedule and site plan
2/17 "Special Event"/Traffic Signage install Jacob/ Curt 2-week advisory (if necessary)
2/24 Set up La Quinta HQ Team Location: TBD
2/26 5:00PM - 7:00PM Volunteer Orientation/ Trainging Meeting Team/ Carmen Location: TBD
Traffic Equipment Drop - Round 1 Jacob
2/28 Place No Parks Jacob/ Labor Crew 72-hour advisory (if necessary)
2/28 8:00AM Begin perimeter fence install Jacob Diamond Environmental Services
2/28 2:00PM Utility Cart Delivery Jacob Prestige Golf Cars
2/29 8:00AM Begin marking placement for tents and rental
Mar-20
Sun, 3/1 Break Day
8:00 - 10:00AM Restrooms and handwash stations delivered Jacob/ TBD
Mon, 3/2
8:00AM Signature Arrives for tent setup Jacob/ Signature Party
9:00AM Generator Delivery Jacob Generators placed/power runs
10:00AM Stage Install/ Shade Install Jacob/ TBD
8:00AM -
12:00PM
Traffic Equipment Drop - Round 2 Jacob Place in Storage - for event days
12:00PM Hang Banners and any other misc. tent changes or
jobs / review booth wall purchase lists
Jacob/ Labor Crew Volunteer if needed
1:00PM Install artist load in signage
2:00PM Set up Artist Hospitality/ Operations HQ at Wellness CenterTeam
3:00PM Cleaning Crew Arrives to place event boxes
5:00PM -
11:59PM
New Security Shift Begins/ Briefing Jacob/ Curt 4-man crew
6:00PM Signature Finished with Tent Setup Jacob
6:00PM Security arrives / give briefing Jacob/Curt
7:00PM Section off Parking Lots Jacob/ Labor Crew
Site Clean and inspection
8:00PM Cleaning Crew Leaves
Tuesday, 3/3 9:00AM
8:00AM General Artist Assistance Volunteers arrive - Give
briefing
Jacob/ Curt Assign 3-4 volunteers with ladders and radios
to walk around to tents and help artists. Then,
split the rest into quadrants to help artists in
specific areas. Split the flatbed carts up to
quadrants as well.
5:00PM -
11:59PM
New Security Shift - briefing if necessary Jacob/ Curt 4-man crew
8:30AM Open Venue Gates
9:00AM Artist set up begins for local artists and artists with
large items
Open Event Gates
8:00PM Close Venue Gates Jacob/ Curt
Wednesday, 3/4
12:00AM -
8:00AM
Security shift continued from previous night 4-man Crew
6:00AM Labor Crew Arrives Jacob
7:00 - 8:00AM Stage & Sound Set Up
8:30AM ATM's Delivered/Help run power if needed
12:00PM Labor Crew leaves for lunch
2:00 - 3:00PM Vendors start setting up Beer & Wine Garden Jacob/ Labor Crew Kegs to arrive, jocky boxes delivered, set up
tables, cups/supplies
3:00PM Place Directional and guest parking signage Jacob/ Curt
5:00PM Labor Crew back on site Jacob
5:00PM -
11:59PM
New Security Shift - briefing if necessary Jacob/ Curt 4-man crew
7:00PM Cleaning Crew returns to replace bags on event boxes
8:00PM Labor Crew End Shift Jacob
9:00PM Close Venue Gates Jacob/ Curt
Thursday, 3/5
12:00AM -
8:00AM
Security shift continued from previous night 4-man Crew
6:00AM Open Venue Gates
6:00AM Final Exhibitor/ Artist/ Food Vendor Load In
8:00AM Ice Delivery Jacob Ice trailer with 200 bags
8:00AM Cleaning Crew Arrives
8:00AM - 6:00PM New Security Shift - *PROVIDE RADIO*Jacob 2-man crew
9:00AM EMT Arrives Jacob
9:00AM ARTIST LOAD IN COMPLETE- ALL CARS GONE
10:00AM EVENT BEGINS
10:00AM New security shift begins (beer garden) *PROVIDE
RADIO*
Jacob/ Curt 1-man crew
11:00AM First Musician begins playing
4:45PM Last Musicician stops playing
5:00PM Labor Crew back on site Jacob
5:00PM EVENT ENDS
5:45 - 8:00PM Event Strike, General Artist Briefing Jacob Assign 1 person with a ladder - split the rest
up into quadrants
5:00PM -
11:59PM
New Security Shift - briefing if necessary Jacob/ Curt 4-man crew
5:00PM - 6:30PM ARTIST RECEPTION Team
7:00PM Cleaning Crew Leaves
8:00PM Labor Crew End Shift Jacob
8:00PM Close Venue Gates Jacob/ Curt
Friday, 3/6
12:00AM -
8:00AM
Security shift continued from previous night 4-man Crew
8:00AM Open Vanue Gates
8:00AM Cleaning Crew Arrives
8:00AM - 6:00PM New Security Shift - *PROVIDE RADIO*Jacob 2-man crew
9:00AM EMT Arrives Jacob
10:00AM EVENT BEGINS
10:00AM New security shift begins (beer garden) *PROVIDE
RADIO*
Jacob/ Curt 1-man crew
11:00AM First Musician begins playing
4:45PM Last Musician stops playing
5:00PM Labor Crew back on site Jacob
5:00PM EVENT ENDS
5:45 - 8:00PM Event Strike, General Artist Briefing Jacob Assign 1 person with a ladder - split the rest
up into quadrants
5:00PM -
11:59PM
New Security Shift - briefing if necessary Jacob/ Curt 4-man crew
7:00PM Cleaning Crew Leaves
8:00PM Labor Crew End Shift Jacob
8:00PM Close Venue Gates Jacob/ Curt
Saturday, 3/7
12:00AM -
8:00AM
Security shift continued from previous night 4-man Crew
7:00 - 11:00AM Labor crew shift Jacob/ TBD
7:00AM Restrooms to be serviced
8:00AM Open Venue Gates Jacob/ Curt
8:00AM Cleaning Crew Arrives
8:00AM New Security Shift Begins *PROVIDE RADIO*Curt/ Jacob 2-man Crew
10:00AM -
5:00PM
New security shift begins (beer garden) *PROVIDE
RADIO*
Jacob/ Curt
10:00AM EVENT BEGINS
11:00AM First Musician begins playing
4:00PM New Security Shift Begins Jacob/ Curt 2-man Crew
4:45PM Last Musician stops playing
5:00PM EVENT ENDS
8:00PM Close Venue Gates Jacob/ Curt
Sunday, 3/8
12:00AM -
8:00AM
Security shift continued from previous night 4-man Crew
7:00 - 11:00AM Labor Crew arrives Jacob/ TBD
7:00AM Restrooms to be serviced
8:00AM Cleaning Crew Arrives
8:00AM Open Venue Gates Jacob/ Curt
8:00AM New Security Shift Begins *PROVIDE RADIO*Curt/ Jacob 2-man Crew
10:00AM -
5:00PM
New security shift begins (beer garden) *PROVIDE
RADIO*
Jacob/ Curt
10:00AM EVENT BEGINS
11:00AM First Musician begins playing
4:00PM New Security Shift Begins Jacob/ Curt 2-man Crew
4:45PM Last Musician stops playing
5:00PM EVENT ENDS
5:00PM Crew arrives for tear-down Jacob/ Labor Crew
5:00PM Cleaning Crew Begins Final Sweep
5:30PM ATMs picked up Jacob
5:30PM Signature arrives for tear-down Jacob/ Signature Party
Rentals
5:30PM Sound/speakers picked up
5:30PM Generators picked up
7:00PM Stage Teardown
8:00PM Restrooms picked up
8:00PM Ice Trailer Pickup
9:00PM Cleaning Crew Finishes Final Sweep
10:00PM Close Venue Gates Jacob/ Curt
11:59PM Security Shift Ends
Monday, 3/9
4:00AM Crew arrives for fence removal
5:00AM Cleaning Crew Arrives for Final Sweep
5:00-6:00PM Utility Carts picked up
7:00AM Fence removal complete
7:00AM Cleaning Crew Completes Final Sweep
8:00AM DEADLINE TO BE OFF PREMISES
9:00AM Traffic Equipment Picked Up
292 294 296 298
255 257 261 263 265
256 258 260 264 266241243245249251
240 244 246 250 252
229 233 235 237226228230232236213217219221223
214 216 218 222 224
295 297
300 302
301 303
285 287 291280282286288290
269 273 275 277268272274278
149 151
148 150
203 205 207 209
200 202 204 208 210
110 112
114518520 516522514 512 506502500438
436
434
432
317
316
319
318
325
324
327
326
311
309
424
427
425
430 433
431
141
140
143
142 145
144
147
146 152 153
156
155
157
100 102 104 106
422 418 416 414 411 409
407
403
401
400
112 114 116 118
120
122
124
128
134
108
105 107 109
113115
1
1
7
1
1
9
1
2
1
126
441
435
508505 503443
103
10
1 524306310
404
41
0
40
8
350
129510
348
507
142
140141
139
314
312
LEGEND
Artist Booths (220)
Beer/ Wine/ Beverages
EMT/ First Aid
Live Music
Restrooms
Shaded Seating
Perimeter Fence
Access Gate
Sculpture/ Obstruction
127
125
123
LIBRARY/
PD/
CHAMBER
OF
COMMERCE
WELLNESS
CENTER
CIVIC
CENTER
CAMPUS
517
111
307
305
321
320
323
322
MAIN
STAGE
HANDICAPPED
PARKING LOT
VIP
PARKING
LOT
VIP
PARKING
LOT
TICKETS
INFO
BOOTH
ENTRANCE/
EXIT #2
TICKETS
VALET
PARKING LOT
346
332
334
328
328
328
519
336
344
342
340
ENTRANCE/
EXIT #1
131
133
114
428 429
137135
138
136 VALET
BOOTH
136
517
515
SLOPE
SLOPE
100
509
501
HILL
HILL
HILL
HILL
338
511
513
STAFF
PARKING LOT
VALET
PARKING
VIP
PARKING
STAFF
PARKING
HANDICAPPED
PARKING
EVENT PARKING
EVENT PARKING
EVENT
PARKING
PUBLIC PARKING
PUBLIC PARKING
PUBLIC
PARKING EVENT PARKING 136 Spaces
30 Spaces
43 Spaces
147 Spaces
Artist References
Artist Name Email Address Phone Website
Leslee Adams lapaschef@aol.com 760.567.1571 www.lesleeadams.com
Bart Aldrich bartaldrich@gmail.com 760.989.0440 www.bartaldrich.com
Dominique Blanchard dbspirit2@sbcglobal.net 661.313.9655 www.dominiquemasks.com
Kathy Caldwell kcaldwelldesigns@gmail.com 760.777.1282 www.kathycaldwelldesigns.com
Justin Coopersmith justincoopersmith@yahoo.com 760.586.6468 www.justincoopersmith.com
Richard Curtner curtnerart@gmail.com 760.861.7046 www.curtnerart.com
Robert Fleming RobertFleming4watercolors@gmail.com 760.333.0639 www.nanandbob.com
Erin Hanson contact@erinhanson.com 818.635.0912 www.erinhanson.com
Dorothee Naumburg info@dorotheenaumburg.com 949.310.0880 www.dorotheenaumburg.com
Rick Vigallon vigallart@msn.com 760.832.0832 www.vigall-art.com
Robert Weil robertweil@earthlink.net 310.266.1594 www.robertweil.com
Jerry Caruso geraldcaruso@hotmail.com 760.409.2720 www.carusofoschidesigns.com
Nick Foschi nicholaspfoschi@hotmail.com 760.329.7559 www.carusofoschidesigns.com
Gustavo Santana glassplus@gmail.com 310.210.5091 www.gsantanaglass.com
L I T T L E I T A L Y A S S O C I A T I O N O F S A N D I E G O
2210 Columbia Street ▪ San Diego, CA 92101▪ Phone: 619-233-3898 ▪ Fax: 619-233-4866
Email: mail@littleitalysd.com ▪ Website: www.littleitalysd.com
Facebook / Twitter / Instagram / Linkedin: LittleItalySD ▪ #LittleItalySD
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