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Old Town Artisan Studio OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 INTRO STATEMENT This statement authorizes Thomas Burns (i.e. Event Producer) to produce the event ART LA QUINTA under a designated LLC in conjunction with Old Town Artisan Studios. CONTACT PERSON: Thomas Burns 78046 Calle Barcelona, La Quinta, CA 92253 MAIN OFFICE LOCATION: 78046 Calle Barcelona, La Quinta, CA 92253. On an immediate basis the event office will be one of the internal office spaces at the Old Town Artisan Studios campus. The reception/administration office will direct any inquiries to the event office. There is a stand-alone building that is currently being leased on a month to month basis. The building has parking and direct access from the street. Signage would be added to the exterior to clearly designate the building as the event headquarters. The Proposals shall remain valid and open for acceptance for a period of at least ninety (90) calendar days after the date specified for receipt of proposals. Old Town Artisan Studios gives express warranty of its knowledge and acceptance of this RFP and the rules and conditions that govern the bidding process. Likewise, Old Town Artisan Studios shall warrant the accuracy and reliability of all information they submit in this process. Thomas Burns Old Town Artisan Studios (See Attachment M – Signed) OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 NAME CONCEPT We are proposing ART LA QUINTA as the name of the event. It is simple, clean and the trend for most of the major art shows held throughout the world. (see attachment A) MISSION STATEMENT The mission of ART – LA QUINTA is to promote the arts in a world-class setting, with the highest integrity and standards for the artists, the festival and the community. The festival will strive to support and enhance the City of La Quinta’s art reputation and its desire to be the art destination of the Coachella Valley. BACKGROUND - The Man Behind the Mission Tom Burns has spent his career combining the creative arts, business acumen and entrepreneurship, making him the perfect person to take the reigns of La Quinta’s premiere art festival. After a decade working in marketing for several large companies, tom left corporate America to fuel his creative side. As an artist himself, the launch of ARTWORKS Magazine in 2004 made sense. A high gloss, national publication featuring artists such as Brainwash, Ed Ruscha, John Baldessari, Gustavo Ramos Rivera, as well as emerging artists in every creative vein. The concept of ARTWORKS was to prominently highlight the West Coast art scene. Tom felt that even though the West Coast had some of the most well-known artists and vibrant art scene, the East Coast was still getting most of the attention. The goal of ARTWORKS was to change perceptions and give the West Coast the attention it deserved in the art world. ARTWORKS began as a regional magazine, but quickly grew to national publication, with more than 3000 distribution outlets. ARTWORKS was sold nationally in Barnes & Noble and Borders, as well as many independent book and magazine stores. ARTWORKS was unique in that it was inclusive of all the arts, covering painting, music, dance, theater, literature and film. (See Attachment B) And it was one of those ARTWORKS’ articles that was the genesis of the Carmel International Film Festival. A story about Robert Redford’s Sundance Institute, the heart and soul behind the well-known Sundance Film Festival sparked the idea for a film fest along California’s beautiful Central Coast. With the help of the Sundance organization, the Carmel International Film Festival was born in 2009. The very first year, the festival featured “Precious” with Lee Daniels and Paula Patton in attendance and continued to attract A-list celebrities and artists such as Clint Eastwood, Michael Polish, Kate Bosworth, Mathew Modine, Alan Silvestri, Emmy Rossum, John Paul Dejoria, street artist Brainwash, Cheryl Tiegs, Beverly Johnson, Cloris Leachman, Ed Asner, Adam McKay, and many more. True to form, Tom built an inclusive festival that also made room for emerging talent and student filmmakers along with featured established artists OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 like Brainwash, Gustavo Ramos Riveria, George Rodrigue, Dave Leftner, Kathy Sharpe just to name a few – all lending their talents and imagery to give the festival a unique look year to year. Music was celebrated with the creation of the festival’s Music Café. A separate venue held concerts and workshops with an impressive list of composers such as Alan Silvestri, Mark Mancina, and Mark Governor, as well as singer/songwriters such as Bob Schneider and Griffin House. The Music Café often featured talent from soundtracks from the films playing at the Carmel International Film Festival, highlighting the importance of music in the cinematic arts. Key to the early success of the film festival was enlisting the help of two impressive people: Clint Eastwood, a Carmel local and one of the biggest names in the industry and John Cooper, the director of the Sundance Film Festival, notably one of the most important film festivals in the world. Cooper was one of the original board members and Eastwood not only lent his name and prestige to the festival, he personally handed out the festival’s Clint Eastwood Director’s Award to emerging talent. The festival was a four-day arts extravaganza with many moving parts, running 8 to 12 screening venues a day from 10:00 AM to 10 PM, as well as organizing parties, including an opening night gala sponsors and patrons, filmmakers lounge, artists wine tasting welcome reception, Saturday evening beach bonfire dinner, awards brunch and after hour “meet and greets” every night. Annual attendance estimated at more than 15,000. (See Attachment C) In 2018, Tom took his talent and creative vision to Old Town Artisan Studios in the Coachella Valley. Old Town Artisan Studios, a 501(c)(3) nonprofit organization, is already playing a key role in the La Quinta art scene. Last year the City of La Quinta partnered with the Old Town Artisan Studios to provide community art classes. Under Burns’ the new direction, the Old Town Artisan Studios has grown in every aspect of the business. In prior years the Outreach Program served about 9000 people in the Coachella Valley. That same program today provides 21,000 art experiences throughout the Valley. Class offerings, including new art mediums, have quadrupled in the last 2 years. Also new this year is the addition of a new retail store showcasing local artists’ work as well as branded created by the Old Town Artisan Studios. Future expansion plans call for the construction of 40 artist studios, including a number of live/work spaces. Additionally, a 140-seat community playhouse/theater is being developed. The goal is to continue to nurture and support the arts in the Coachella Valley and to make La Quinta an art destination. Carmel International Film Festival 2008 – 2018 (10 years in business) Artworks Magazine 2001 – 2009 (8 years in business) OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 Old Town Artisan Studios 2008 – to present (11 years in business) Taxpayer ID#: 26-4437263 501(c)(3) non-profit REFERENCES See attachment E – FILE FOLDER FIRM OWNERSHIP See attachment D – NON-PROFIT INCORPORATION DISCLOSURES There is nothing to disclose. There are no prior or on-going contract failures, and civil or criminal litigation or pending investigations. GUARANTEE OF WORK Old Town Artisan Studios warrants the City of La Quinta they will perform with care, skill, promptness, diligence, ethically and in strict compliance with City codes and regulations and also in accordance with the best practices in Old Town Artisan Studios profession and the event industry. If Old Town Artisan Studios fails to meet applicable professional standards or comply with applicable standards, Old Town Artisan Studio will, without additional compensation, promptly correct or revise any errors or deficiencies in the work provided. BUDGET We have proposed a budget based on historical information from previous art festivals as well as our past experience. There are some unknowns going into this event, but the risk is lower due to the history and reputation of La Quinta. Attendance may dip based on published uncertainty about the future of the festival, however it is our belief with an aggressive marketing plan and the industry contacts we have, we can push through and move forward in at a successful pace. (See Attachment – H) We request of The City of La Quinta: 1) A 5-year commitment. Our long-term plan is predicated on a strong commitment from the City and a solid partnership. 2) A sponsorship budget or seed money of $75,000 for the first year. We understand that this would not be an on-going request. We are confident that with the success of the event it will not require continuous financial support. 3) Wavier or reductions of some City fees in the short-term. We understand hard costs to the city and in subsequent years understand our responsibility, but a removal or reduction of fee will be critical to the success in these early years. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 SUBCONTRACTING No subcontracting will take place or be used. To clarify, we do not consider outside rental companies as sub-contractors. SCOPE OF WORK - 1 Site 1 Layout – See Attachment F Number of Artists – 165 to 185 This number varies depending on the number of artists that need more than 1 booth size. A number of artists will require larger booths to handle the size of their work. Site 2 Layout – See Attachment G Number of Artists – 50 to 75 See above for range in number. ATTENDANCE & PARKING PLAN 2020 Attendance is estimated between 18,000 to 20,000 people over the 4-day event. This includes both locations. Parking is the #1 issue with the art festival. If at all possible, we would like to host the event at Silver Rock. It has been indicated to me that parking will not be an issue once the event is moved to its new location. A change of event promoter and management is the perfect opportunity to relocate the event. Artists we have talked to, do not have an issue with the location of the event … they just want to have the art show. There is a willingness to work with the event on the artists part. If the event is to stay in the city park, then we would ask to work with the city administration to determine the best practices in handling traffic, parking and the safety of the attendees. In this short time frame, it would be best not to recreate the wheel. We would work with the city administration and the police/traffic department to set up the guidelines. The close perimeter parking lots will be staffed with festival personnel to manage city personnel, staff, ADA and VIP parking. Artists will be assigned parking at designated lots for the duration of the event. We will look at the possibility of a small and midsize tram system that takes people to and from the more remote lots. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 VOLUNTEER AND STAFF RECRUITMENT There are a number of existing volunteers that stood up at the city council meeting saying how much they enjoy the event and want it to continue. We would like to recruit those same volunteers, benefitting from there experience and their passion for the past festivals. VOLUNTEERS: Volunteers are always the backbone of running a successful event. The director of volunteers would coordinate all schedules. A volunteer tent will be set up to handle the administration portion of the festival. Volunteers would receive training prior to the event. In order to work with the number of volunteers we anticipate, designated team leaders will manage their team of volunteers based on tasks. These teams are usually made up of 6-10 people. An on-line application form will be established for people that would be interested in volunteering. I have talked to two non-profits that would be interested in volunteering as a group. Because we are a non-profit, student volunteers could earn community hours. Volunteer recruitment will be done online and by word-of-mouth. The program we use is an industry standard for volunteer programs. It handles up to 75 administrative users, group registration, event check-in/out, job assignments, reports, mass emails to volunteers and real-time sign-up notifications. SilverRock Volunteer: 65 to 90 per shift. (Here too, the demand for volunteers will be contingent on the configuration of the site. We will have a better idea as the landscaping and grass areas are established.) Emerging Artist Site: 30 to 45 per shift (total number of volunteers will be determined based on the venue selected) We anticipate 2 shifts per day per location. Floaters: These are volunteers with experience in many of the aspect of event s and are comfortable filling in in a variety of tasks. QTY: 10 - 12 Volunteers will be provided a continental breakfast in the mornings, lunch and snacks throughout the day. Food service might be coordinated with the various food venders we bring in. A volunteer dinner will be planned after the event as a thank you. We will also survey our volunteers after each event for feedback/suggestions and improvements. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 THE TEAM: The team is standing by. Within a matter of weeks, we can assemble an experienced team. These professionals helped to create one of the most respected festival in the country. We are able to cater to a very affluent demographic while maintaining accessibility to the entire community. Half of the key people live in the Coachella Valley or are relocating within the year. The others are within a few hours’ drive time and would be working fulltime on the event remotely with onsite meetings as needed. The full team would be present prior to the event. Key Personal • Thomas Burns – Director/Producer (Executive Director, Old Town Artisan Studios). Current liaison to the City. • Assistant to director & General Manager – To be hired as fulltime staff. • Erin Clark – General Manager, Communications, Public Relations, Spokes Person, (KSBW/NBC News Anchor. 10-years with CIFF) • Valarie Shad – Operations Director (Former CIFF Operation Director. 10-years with CIFF) • Joe Alexander – Volunteer Director (Former CIFF Volunteer Director and VP Wells Fargo/San Francisco. 10-years with CIFF) • Thompson Lange – Merchandising/Design (Big Sur Marathon – Merchandising director. 10-years with CIFF) • Rick D’Angona – Director of Concierge (CSO Teradata San Diego – and 15 years with the Newport Beach Film Festival) • Cindy Muscarello – Social Media (4-years with CIFF) • Scott Tambling – Website (Desert Design) • Keene Burns – Graphic Design • Administrative staff at Old Town Artisan Studios SUBMISSIONS ON-LINE SUBMISSIONS: We would use an online submission process to jury artists. Consideration will be given to the participating artists from previous years if they are in good standing. Selected artists, gallery owners, art critics will make up the selection panel. We will honor any commitments from the previous administrators’ if there are no conflicts with our mission and objectives. For all others the on-line submission allows the jury to select the artists based on their art without seeing who they are by name. The fee to submit an application will be $50. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 Artists will be judged on quality of art, presentation of work and booth space, exhibition and show history, medium, ethics and citizenship. Each artist will be juried by 3 people independently. Each category will be rated 1 – 5. The highest rated artist will then be categorized into mediums and styles. Painting/fine art and sculptors will be the highest percentage of artists. Mixed Media, Glass and Photography followed by Digital, Fiber and Jewelry making up the remaining percentages. Application process should be opened as soon as possible. Artists as already planning their year of shows and committing to a schedule. The deadline for application should fall in the first part of January of 2020. Notification to artists should be in the same time frame – no later than mid-January. The top 50% selling artist will have the first right of refusal for the following year event. All others will have to go through the submission process the following year. After Silver Rock is completed in the fall, we can finalize the number of artists which will be allowed in that location. Likewise, a site map will be developed for logistics and layout. ART FEES ART LA QUINTA will receive a flat 20% commission on all art sales. Booth rental will be $450 per 10’x10’. Application fee is $50 per medium. EVENT INFORMATION/ CREATIVE CONCEPTS ART LA QUINTA looks to build on the stellar reputation of the La Quinta Arts Festival, with plans for creative expansion in the future. In year one, however, the priority is to attract the same caliber of artists, vendors, volunteers and art patrons as in previous years, as well as introducing a few new concepts to create a truly signature event that is inclusive and welcoming to our own community as well. The stunning new venue location in Silver Rock offers the festival a new look and room expand in the future - not only the number of artists participating and the number of art lovers attending, but also allowing for new events and activities surrounding the festival. While not all may not all happen in the first year, the possibilities are exciting: OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 ART LA QUINTA exhibition: Location: Civic Center Park or SilverRock Number of Artists: 165 – 185 This is the mainstay event. The previous years’ festival is the template which we will build from. Change makes people uncomfortable, but we think change is always an opportunity to improve. If the SilverRock site is complete and ready, we feel this is an ideal time to relocate the show into its new home. If the site is not available, then the consistency of hosting the event in the same location will help ease both artist and attendee. The options are both good and workable. With a tight deadline, staying in the existing location will allow for a smooth transition for the first year. The range in artists exhibitors is due to the number of booth spaces each artist needs. We have the capacity to expand in both venues, but we are taking a conservative approach to the number of artists that will apply. We do have enough lead time now to allow for flexibility on our part to include more artist if the larger booth spaces are not needed. Emerging artist exhibition: Location: Old Town Artisan Studio Campus Number of Artist 50 - 75 An off-site exhibition for emerging and local artists who may not qualify for the main show, but they offer a youthful energy and aesthetic that is important for local support as well as growth for the festival going forward. Art film screenings Art film screenings would be an exciting addition to festival week showcasing artistic filmmaking, with producers, directors and talent in attendance for lively after screening discussions. We are not trying to create a film festival, but rather screen art related films throughout the week. Venues TBD Panel discussions Lectures, panel discussions and workshops will be scheduled throughout ART LA QUINTA. From artists sharing details of their creative journey, to gallery owners talking about the industry, to art critics discussing what sells, these intimate gatherings offer insight and information. Venues throughout the city can be used, with possible locations like the City Library or the City’s Museum. Children’s Interactive Getting families involved by creating a live sculpture event where kids are able to build and contribute to the sculpture. Over the course of 4 days the sculpture is built in a prominent place during the festival – whether on site or at a selected city site. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 Signature Artist This celebrity artist will help theme the annual event. Posters and collateral materials will be based on our celebrity artist’s work. A high-profile celebrity artist also brings press coverage both regionally and nationally. Often, these celebrities promote their work and activities on social media going out to hundreds of thousand followers … or more. Music Venue A music venue will be developed within the festival grounds. When attendees need a break from viewing art or a place to discuss their next purchase what better place to sit and relax. Curating the music venue is as important as selecting the artist. Music will help set the tone of the art show. Interactive Exhibition – ART HOUSE An experience/exhibition/installation to be staged for a minimum of 45 to 60 days surrounding the ART – LA QUINTA festival. This semi-permanent exhibition would be built in a preexisting structure in La Quinta. We use the term experience/exhibition/installation because of the highly interactive nature of the exhibition. The goal of this exhibition would be to showcase the digital and visual arts. Attendees walk though rooms of various interactive arts combining both fine art and the digital world, taking people on an emotional experiential journey of an artist wonderland. Without giving too much away the concept, think of it as a digital version of Desert X. The installation would continue to morph into new exhibitions with new artists on an annual basis giving patrons a reason to return every year. The Long-term goal would be to find a permanent home for this art-experience-exhibition in La Quinta. The idea is to keep the exhibition open through the two largest music festivals; Coachella and Stagecoach therefor routing some of the music goers as well as the Desert X patrons back into La Quinta. The exhibition would be a separate ticketed event, benefiting the city with additional tax revenue. Local artist participation – Year 2 Multiple venues could be added in the future to truly engage the whole community. (Future venues could include: Old Town Artisan Studios Campus, (Future … to-be-built Art Studios at Old Town Artisan Studios, La Quinta Library, La Quinta Museum, The La Quinta Resort and Club) CELEBRATE GALA VIP PARTY What better way to kick off one of the most prestigious art shows in the country than with a beautiful Gala the night before the show opens. The first year the event would be held at the Silver Rock venue with the art as the backdrop, giving patrons the first crack at viewing the art as a “pre-sale” event. In subsequent years the venue could move into the new 5-star hotel on the property. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 WINE/CRAFT BEER A select number of vintners and brewers will be chosen to sell their wares during festival hours either at the music venue or “cafes” created throughout festival grounds. FOOD VENDERS Limited number of food venders will be selected, with priority will be given to local restaurants and catering businesses. Other non-profit businesses that want to run a concession as a fundraising event will also be taken into consideration. Venders will be encouraged to take the approach of “food as art” with an appealing presentation. MARKETING The initial marketing strategy is to target the artists. A lot of the communication will be direct email and newsletter based. The artists who have previously participated are waiting to hear whether there will be a show or not. We need to address these concerns and answer as many questions as soon as possible. WEBSITE: It will take approximately two weeks to create and launch a new website. The website will be the primary marketing tool in the early stages. The website will be done in three phases. Phase one is basic informational with details of the new event. Phase two will get more detailed around the event. In this phase we open our commerce portion of the site. Phase three will include announcements of selected artist, their bios and artwork. PUBLICATIONS: A number of art publication will be contacted for PR stories as well as sponsorships. These sponsorships are generally done for trade for ad space. Palm Springs Life has already expressed an interest. They have offered us their print, design and production support. All indications are they will be a media sponsor if we are selected. PUBLIC RELATIONS: There are a number of public relations companies that have expressed a desire to help Old Town Artist Studios based on what we currently do. Because of the goodwill of who we are, we feel these companies will initial help us get the word out much quicker and wider in a very short time frame. We would also focus our efforts on the local TV stations. The departure of the previous administrators garnered a lot of TV time in the first week. We think that the same will happen when the city announces who they will select to move forward. We are in very good standing with the press. SOCIAL MEDIA: Because of compressed timing we will have to rely heavily on Social Media to spread the word. With social media we can hit markets across the globe. We will have a dedicated social media manager handling day to day content. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 PRINTED MATERIALS: Our printed materials will be sophisticated and current. The artist designed poster will be the cornerstone that all collateral materials. Rack cards, postcards, posters and window signs will all be available for local businesses. (All printed materials will be available digitally as well) SHOW BROCHURE: The event brochure will be more like a high gloss magazine which will include a guide to the festival, artists, panel discussions, events as well as advertisements from local businesses that would like to get involved. RULES AND REGULATIONS: Two sets of rules and regulation will be established, first for the artist and the second for our volunteer team. This is a detailed document that each artist will sign off on as part of their submission process. The details cover everything from the hours of attendance to respecting follow artists, the event and most importantly the attendees. Artists will also be required to sell original work. We will look at allowing a small percentage of sales to be prints or giclée’s. The second set of rules and regulations will apply to staff and volunteers. TICKETING: The goal is to lower the general admission price for ART LA QUINTA. VIP ticket packages would be available for all events as well as VIP parking. VIP packages to include show as well as dinners, parties, lectures, panel discussions and workshops at all venues. SITE LOGICISTICS FENCING: In Previous years, wire fencing has surrounding the festival. Due to the size at Silver Rock we will determine at a later date the need for enclosures. From our last site visit on July 2, only the grading has been done. It appears to have some natural borders, but at this time we cannot tell. We would like to work with the future hotel to determine what would be an appropriate aesthetics for the entrance to a 5-star resort. It would be our hope that we could partner with the hotel and have a more visually pleasing fence. STAGING: A stage will be brought in for the music element of ART LA QUINTA. The size and placement will be determined based on the final layout design of the area. BATHROOMS: If on-site bathrooms are not available, portable bathrooms will be brought in. All bathrooms will be put on a cleaning schedule and kept current. BOOTH LAYOUT: Upon completion of the site a plan-o-gram will be mapped out for all artist spaces, vendor booths and sponsors. All tents will be required to be white. Artist will be required to submit photos of their booth space as part of the submission process. SECURITY: Security will be provided for the event overnight. We will recommend that artist secure their own artwork each night for wind or inclement weather. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 TIMELINE (See attachment L) INSURANCE COVERAGE Supplemental. Currently Old Town Artisan Studio has insurance coverage for our partnership with The City of La Quinta. We have attached the rider. We will execute the City’s insurance requirements as stated in the RFP. See Attachment - NON-COLLUSION AFFIDAVIT See Attachment – I AUDITED STATEMENT See Attachment – J RFP LEGAL STATEMENT See Attachment – K SCOPE OF WORK – 2 Supplemental Events – This part of the RFP is what we currently do at Old Town Artisan Studios. Our mission is all about bring art part into the lives of people. Our current annual event – Gingerbread Lane hosted over 4,000 people last year over 5 weekends. This year we anticipate over 6,000 attendees. We participate with the City and the Tree Lighting Ceremony. We bring ceramic ornaments for the kids to paint for free. Last year we gave away just under 200 ornaments to local children. We would love the opportunity to develop a partnership program at SilverRock in the new outdoor auditorium. We are currently developing a performing arts and music program that would easily work at SilverRock. All of these concepts can be confirmed once SilverRock has been completed and we understand the landscaping, city concept and opportunities that will be available. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta CA 92253 • 760.777.1444 WHY US? Old Town Artisan Studios is a 501(c)(3) non-profit. We are a year-round brick and mortar business in the city of La Quinta, currently in a long-term partnership with the city. We have 10- years of history bringing art to our community and the Coachella Valley. In 2018 our outreach program provided over 21,000 art experiences throughout the Coachella Valley. We have a built-in year-round staff that is available to address any concerns or questions regarding the event on a regular basis. Because of our location, we can use our existing infrastructure for the majority of administrative requirements. We have dedicated office space for year-round administrative needs. Prior and during the festival a number of administrative activities will be housed on-site. Ticket purchase, pickup and show credentials can all be run out of our existing space. The revenue generated through the event will be reinvested back into the community through programs and classes. We believe our goal to build a sustainable art community and art destination in La Quinta is in harmony with the City’s long-term vision. ARTLA QUINTA20 ARTLA QUINTAARTLA QUINTA21 ARTLA QUINTA22 OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta, CA 92253 ATTACHMENT A ART WORKS Artworks Magazine was nationally distributed in over 3500 Barnes and Noble, Borders and Independent bookstores throughout the U.S. and Canada. The magazine included in-depth interviews of artists of all walks of life. These are images of published covers with the related artists in each edition. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta, CA 92253 ATTACHMENT B Originally called The Carmel Art & Film Festival the event was later changed to The Carmel In- ternational Film Festival and subsequently the Carmel Film Festival. The first 3 years of the fes- tival included an Art Show in a downtown park in Carmel By The Sea. Every year of the festival, an artist was selected to create our annual poster which set the tone for all of our marketing mate- rials that year. The celebrity artist was honored with a cocktail party/reception at the kick-off of the festival. OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta, CA 92253 ATTACHMENT C CARMELINTERNATIONALFILM FESTIVAL Ben Bamsey 1020 Westcroft Lane Roswell, GA 30075 (323) 337-6982 To whom it may concern: Tom Burns is an artistic savant -- a prolific painter with impeccable style and an extremely savvy businessman who can turn a profit and build bridges between the industry and the community. Tom took a chance on me in the art world and I am forever grateful. Truth is I'm a sports guy. At least I always had been. I got into television to be a sports journalist and parlayed that into a career in the news business as a producer. I wrote the 11p news in Salinas, California, for a number of years and taught tennis at a resort on the side. Then, in late-2003 Tom called with an interesting idea. He had put together a conceptual skeleton for a magazine he dubbed ARTWORKS and asked me if I'd like to come on board to help tell stories. It was a great opportunity for me to expand my resume and earn some cash on the side. But, oh yeah, that art thing. I needed a crash course in canvases -- both contemporary and historic. Tom took me under his wing and showed me how to fly in this fascinating and complicated space. Over the years, I grew from Q&As with local legends like David Ligare and Jack Swanson to interviewing and writing pieces on Wayne Thiebaud, Manuel Neri, Ed Ruscha and John Baldessari. Tom turned my words into works of art in their own right -- designing brilliant layouts for each spread in his glossy-paged, museum-quality magazine. Tom brokered much of the ad sales for each issue and, through his leadership, we grew from a free-to-consumer publication into an internationally distributed magazine sold in Borders and Barnes & Noble. We had great placement in stores and at art shows throughout the country. The economic crash of 2008 changed the landscape of the industry, but by then, Tom had already positioned our brand for long-term viability. He partnered with the Sundance Film Festival to help us launch our own production called the Carmel Art & Film Festival. They brought big-name movies and actors to town. Tom brought a community full of Academy Award voters a destination event of their own. He worked with Carmel-By-the-Sea and Monterey Peninsula political and business leaders to build an artistic empire. The event went independent after year one. The pressure of its success and growth fell solely on Tom's shoulders. And he went full on Kratos to shoot it through the celebrity draw orbit and community development stratospheres. The newly-coined Carmel International Film Festival brought the best of art, film and music to the Central Coast and hundreds of thousands of dollars into the local economy. Tom went from an entrepreneur working out of his dining room to sought after industry leader. As for me, I went from a Super Bowl and World Series encyclopedia to a man as equally well-versed in the Bay Area Figurative Movement and Ferus Galley renegade scene. My association with ARTWORKS and the Carmel Art & Film Festival drew the attention of CNN. They were looking for a journalist with a versatile background to help with the network's forward-thinking vision. Keep in mind, I was working for market 125 as a local TV producer at the time. During the six interviews with CNN, I continually focused on my work with the magazine and festival. Ultimately, I got the gig. And Tom Burns deserves a ton of credit for getting me over the finish line as a professional and a well-rounded person. With Regards, Ben Bamsey From:Victory Grund vic2dick@me.com Subject:Letter of Recommendation Date:July 22, 2019 at 9:11 AM To :Thomas Burns thomas@oldtownartisanstudios.org Cc:Richard and Victory Grund vic2dick@me.com Victory Grund 360-632-2458 vic2dick@me.com NEW ART CAMPUS VIDEO https://www.youtube.com/watch?v=J6p15MRstpA MISSION VIDEO https://vimeo.com/209967793 FIRST VIDEO 2010 https://youtu.be/2qvSzEFTvIA ART LA QUINTA Location: Civic Center Park 165 - 185 Artists Spaces (273 10x10 spaces but a number of artist will require double booths) C C C C C C OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta, CA 92253 ATTACHMENT F ART LA QUINTA EMERGING ARTISTS SHOW Location: Old Town Artisan Studios Campus 78046 Calle Barcelona Fountain Courtyard 45 - 60 Artists OLD TOWN ARTISAN STUDIOS 78046 Calle Barcelona, La Quinta, CA 92253 ATTACHMENT G ART LA QUINTA Proposed Budget 2020Attachment H REVENUE Artist Submission 25,000 Booth Rental - City 67,500 150 artists $450 Booth Rental - OTAS 12,500 50 artists $250 Gate Sales 125,000 Sales Commission 600,000 Catalog Advertising 5,000 Sponsorship 10,000 Merchandise 5,000 Vender Sales 5,000 Art House - Option 300,000 60 days - gate sales Sub-total 1,155,000 EXPENSES Program Expenses 245,000 Fencing, bathrooms, Tents, Tech, Security Staff/Admin 250,000 Full time staff - plus Temp/Key Volunteers Signage 10,000 Subsequent years this will be lower Advertising 45,000 National, Regional and local Marketing Materials 75,000 Largest percentage is printing costs Website 15,000 Application Fees 2,500 Rentals 15,000 Talent 5,000 Music stipend Travel/Hotel VIP's 2,500 Potential entertainers or artist brought in Insurance 4,500 Volunteer Food Beverage 3,000 Volunteer Merchandise 6,250 Volunteer support 8,500 Art House - Artist 250,000 Talent, digital Equip, installation Art House - Venue rent 40,000 potential as permanent location City Fees - Deposit 25,000 City Fee - Misc.15,000 TBD Police/Traffic 7,500 TBD Misc. fees 2,500 TBD Taxes Approx.91,400 Sub-total 1,118,650 Total 36,350 WORKING TIMELINE: (Attachment L) AUGUST 6 City Commitment 7 Joint press release 8 Finalize name/logo 12 On-line Submission start date 16 Website Phase 1 - launch 20 Finalize Site Map – Location 1 20 Finalize Site Map – Location2 SEPTEMBER 2 Staff/Volunteer/city Meeting 15 Publish Information Guide Material deadlines Develop Artist timelines Artist show information Contact info and Q&A’s Social Media Campaign begins 16 Staff/Volunteer/city Meeting 18 Publish Rules & Regulations 30 Secure other venues 30 Develop Creative OCTOBER 7 Staff/Volunteer/city Meeting 15 Traffic/Parking – 1 15 Website Phase - 2 28 Staff/Volunteer/city Meeting 28 Print ads placed – Nov/Dec NOVEMBER 4 Staff/Volunteer/city Meeting Develop Event signage 15 Final Traffic and Parking 18 Staff/Volunteer/city Meeting DECEMBER 2 Staff/Volunteer/city Meeting 15 Submission Deadline 1 16 Staff/Volunteer/city Meeting JANUARY 6 Staff/Volunteer/city Meeting Rentals ordered/reserved 10 Submission Deadline 2 13 Staff/Volunteer/city Meeting 15 Rolling Notifications begin 15 Artist Commitments begin 20 Staff/Volunteer/city Meeting 27 Staff/Volunteer/city Meeting 28 Final Submission Deadline 3 30 Final Artist Commitment FEBURARY 3 Staff/Volunteer/city Meeting 4 Website Phase – Final 10 Catalogue to press 10 Staff/Volunteer/city Meeting 10 Utilities Confirmed 17 Staff/Volunteer/city Meeting 24 Staff/Volunteer/city Meeting MARCH 1-2 Booth Staking/Locations Fencing Rentals delivered/placed 3-4 Load in 8-9 Load out 10 Final Review of Park 15 Recap with City