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Paul AndersonPaul A. Anderson 511Turney Street Sausalito, CA 94965 Telephone 415-717-0210 July 21, 2019 City of LaQuinta Community Resources Department Attn: Jaime Torres 78-495 Calle Tampico LaQuinta, CA 92253 To whom it may concern, Allow me to introduce myself. My name is Paul Anderson and for the past 35 plus years I have been involved with art events in a myriad of ways with the 'Artist' always as my top priority. My most recent involvement was as Managing Director of the Sausalito Art Festival. I assumed the position when the previous director abruptly left the position with only four months before the event. I held that position for five years and resigned in 2017 to travel. For over 30 years I served on the Sausalito Art Festival Board of Directors and was responsible for creating new venues and experiences for patrons of the festival including founding a non-profit to produce the Opening Night Gala Preview which included a sit down dinner for over 1200 artists and guests. I have attended the LaQuinta Arts Festival yearly for the past ten years to enjoy a quality art event and to visit with the artists. I have traveled extensively through the United States visiting all the top festivals, always meeting new artists and catching up with old friends at the different festivals. Over forty percent of the LaQuinta artists also have exhibited at Sausalito. If I am fortunate to be selected to produce the new art festival in LaQuinta, I will be doing so with my own production company. I will not be affiliated with any other organization. My company resources include some of the best individuals and companies in the industry. It would be a pleasure to follow in the footsteps of the #1 Art Festival in the United States and continue to create an event that has the high standards of art that LaQuinta deserves and has come to expect. Cheers, Paul A. Anderson A. 2. Paul A. Anderson (see attachment A - Resume) 511 Turney Street PO Box 204 Sausalito, CA 94966 (415) 717-0210 paa53@hotmail 3. 25850 River Road Cloverdale, CA 95425 4. A local office will be established in LaQuinta. 5. “All information and pricing provided in the proposal is solely provided as estimates. The numbers are based on my knowledge of income and expenses of other events.” (See Attachment B – Sample Budget) B. 1. 40 years 2. SSAN: 532-42-5069 3. Sole Proprietor or LLC. 4. n/a C. Sausalito Art Festival. 5 years (2013-2017) Managing Director Multi venue arts festival. 250 artists, 30,000 patrons. 3 days. Art, Music, Food, Wine. Labor Day weekend each year. After 67 years, the Festival continues to be one of the top five festivals in the United States both with the patrons, the artists and the industry. Dennis Kohn, artist, (415) 613-9197 dkohn2@aol.com Green Dog Halloween Fete. Non-profit fundraiser. 125 patrons. Dinner. Wine. Silent Auction Julia Lundberg, Chair. (925) 786-1982 julialundberg@sbcglobal.net Celebration of Life 150 attendees Presentation. Dinner. Stephen Bogel (707) 889-1292 s.bogel@comcast.net D. None E. The Event shall be produced with the highest integrity and quality. F. Subcontracting is an essential element for an event to attain the high standards to be acceptable by the City and the community of LaQuinta. It will be imperative to contract services such as parking, food and beverage, landscape maintenance, printing of informational materials, signage and marketing services just to mention a few. Each of these elements will be carefully researched as to the performance by past purveyors and that will determined if they are to be used b y the new festival. It is essential that all subcontractors understand the importance of servicing the LaQuinta community. Therefore, local businesses will always be explored first in selecting any subcontractors. G. See Attachment E.- Similar Event / See Attachment C -Financial Resources H. Kaliff Insurance Co. (the insurer of the LaQuinta Arts Festival in the past.) has been contacted for a proposal to insure the new festival. I. Non-collusion Affidavit. (See Attachment D.) City of LaQuinta's Role The RFP asks Event Producers to express the desired role and requests for the City in their proposals. Here are my thoughts: l Endorse and support the new art festival. City staff and City Council to be welcomed on site throughout the event and to be prominent ambassadors. Identification would be made for city staff and city council. l Waive rental fees on city property – Civic Center Campus, Wellness Center from Monday, March 2, 2020 through Monday, March 9, 2020. l Assist in marketing efforts in coastal markets – LA/OC/SD counties in print and social media l To share cost in direct mail efforts to residents of La Quinta – for Save the Date card in November 2019 as well as Invitation card in February 2020 and shared the cost in television commercials... the commercial will focus on images of art and the city of LaQuinta prominently. l Underwrite or share the cost of printing and the installation of intersection, village and campus pole banners which will be installed 4-6 weeks prior to event and removed shortly after event ends. The purpose of these banners will be to create excitement about the new festival. l Have city staff park offsite on Thursday, March 8 and Friday, March 9, 2020 so that parking lots can be utilized for festival parking. l Assist in recruitment of Volunteers through ads in city publication. The Gem and event press releases. Encourage city staff to volunteer and become part of the new festival. For example, they would be excellent concierge staff as they know the city best. l Underwrite the cost of trash pick-up, trash containers on site, 2 dumpsters for trash, 1 dumpster for recycling thoughout the festival. l Have a prominent presence at the Artist Registration in Wellness Center to handle the city licenses and questions. Paul A. Anderson ATTACHMENT A RESUME PAUL A. ANDERSON Paul A. Anderson 511Turney Street Sausalito, CA 94965 Telephone 415-717-0210 Resume with regard to Art Events Production and Marketing/Media 1970. Marketing degree – San Francisco State University. 1970-1998. Founder and Publisher of Marin Scope Community Newspapers. Published six weekly community newspaper for Marin County cities. 1975. Volunteered at art event. 1977-1979 Media Director for TransAmerica Tennis Tournament, San Francisco. Responsible for all creative media, production, placement, program and outdoor signage. 1979. Established non-profit 'Friends of the Festival' to produce Opening Night Preview Party/ Dinner for the Sausalito Art Festival. Produced event until 1998 when it became a part of the Sausalito Art Festival Foundation. 1982-86. Produced three art opening events per year for established and emerging artists in pop-up locations. 1982-92. Produced Opening Night Preview/Dinner for Industrial Center Building Open Studios Winter Show. 82 Artist Studios. 500 patrons. 1984. Founding President – Bay Model Association. First cooperative association within the U.S. Army Corp of Engineers. Purpose to support the educational curriculum of the coastal and SF Bay marine environment for school children. Established monthly Art Show for the public and visiting students. 1988-1998 Member of the Board of Directors of the Sausalito Chamber of Commerce. (Producer of the Sausalito Art Festival.) 1992-2002, Organized numerous fund-raising events: Charter School art programs; Service organization community fund-raising dinner/dances; Auto Shows; and a myriad of other community events. 1993-1994. Spearheaded creation of two public art work projects. Raised funds, oversaw production and installation of sculptures for the City of Sausalito. 1998-2013. Founding member of the Board of Directors of the Sausalito Art Festival Foundation. 2002-2006 Mumbai, India – London, England. Established Cultural Media for the entertainment industry. (i.e. Magazines for society events and Bollywood.) 2013-2017. Managing Director, Sausalito Art Festival. ATTACHMENT B SAMPLE BUDGET SIGNATURE ARTS EVENT 2020 Since the City has acknowledged they do not have available the LaQuinta Arts Festival prior year budgets, this will be a Sample BUDGET for a Signature Arts Event 2020. It is based on assumptions and the knowledge of expenses of other events. All assumptions are strictly the writers and should not be viewed as anything more than calculated guesses. With that disclaimer... Let's begin. Revenue: Gate: 4 days X 5,000 patrons/day = 20,000 attendees @ $15.00 $300,000. Application fee: 1000 applicants @ $50.00 50,000. Booth Fees: 220 Artists @ $1000. average 220,000. Artist commissions: $2.75 Million in Sales @ 10% 275,000. Sponsorships: 30,000. Food & Beverage concessions: Gross Sales - $160,000 @ 25% 40,000. Program advertising 20,000. Poster: 250 @ $25. 6,300. Parking commission: 10,000 cars @ $15.00 = $150,000 @ 30% 45,000. Retail sales: t-shirts, hats, misc. Gross sales $12,000 @ 20% 2,400. Gross Income: $988,700. Expenses: Artist application processing, jury process and ZAPP module $ 2,400. Artists Relations: includes, lunches, water, and ID badges 15,000. Artist Awards and Ceremony 5,000. Site Expenses: Electrical, City of LaQuinta fee 25,000. Grounds Expenses: Toilets 15,000. Golf Carts and Fencing 10,500 Festival Production: Tickets, wristbands, Forms, misc 6,500. First Aid 1,500 Radios 1,000. Marketing 175,000. Signage 20,000. Program and Poster printing 25,000. Security and Traffic 60,000. Insurance: 4,000. Personnel: 330,000. Gross Expense: 695,900. _________ Gross Profit: $292,800. ATTACHMENT C STATEMENT OF FINANCIAL RESOURCES PAUL A ANDERSON Paul A. Anderson 511Turney Street Sausalito, CA 94965 Telephone 415-717-0210 Statement of Financial Resources If I am selected to proceed to an interview, I will share my personal financial statement. I have determined from my knowledge of the LaQuinta Arts Festival that a minimum line of credit of Three Hundred Thousand dollars ($300,000.) will be required and I have established a line of credit in that amount. Paul A. Anderson ATTACHMENT D NON-COLLUSION AFFIDAVIT ATTACHMENT B SIMILAR EVENT Sausalito Art Festival SAUSALITO ART FESTIVAL HISTORY More than 250 award-winning artists from around the country and 30,000 patrons flock to the waterfront village of Sausalito, California, on Labor Day weekend for the annual Sausalito Art Festival. One of the oldest, most prestigious and most anticipated open-air art events in the country—the Sausalito Art Festival has set the standard for quality, variety, innovation and scope of artistry for more than 60 years. Celebrated for its entertainment lineup, special exhibitions and cornucopia of food, beer and wine — the Festival transforms the charming seaside village of Sausalito, California into a three-day “Camelot” of art and community. Artists are selected by a rigorous jury process (ZAPP) and exhibit a range of work, including painting, sculpture, drawing, ceramics, glass, fiber and fashion, wood, photography, mixed media and more. The Festival is considered by artists, art collectors, and art fair fans to be a must-see event, and Sausalito itself has long been regarded as one of the world’s great artist communities and a community legendary for its excellent restaurants, shopping and access to breathtaking natural beauty and outdoor activities. Together, the Festival and community attract enthusiastic attention, top artists and international visitors to its waterfront location. The Festival is produced by the nonprofit Sausalito Art Festival Foundation, which supports year-round activities along with the annual Festival. Proceeds from the Festival support the local arts community as student scholarships, grants to non-profit arts organizations and community programs. Each year, some 1,000 community volunteers help keep the Festival running smoothly. The Sausalito Art Festival Foundation is a non-profit 501 (c) (3) cultural and fine arts organization. The Sausalito Art Festival, America's premiere waterfront art, music and wine festival, is held annually on Labor Day Weekend. Considered one of the most prestigious art festivals in the country, the Sausalito Art Festival brings world-class art, music and wine together on the Sausalito waterfront for a festival like none other. TICKETS General Admission - $30. Seniors (62 & over) - $25. Children (12 and under) – FREE FESTIVAL POLICIES For the safety and enjoyment of all festival attendees, please observe the following rules. ·Pets are not allowed on the Festival grounds · All bags are subject to search. The Sausalito Art Festival reserves the right to decline admittance to anyone who violates the policies established for public safety ·No photos or video of artwork without artist permission · Each ticket is valid for admittance to one day of the festival. Separate tickets must be purchased to attend multiple days. ·Smoking is not permitted inside of the festival grounds ·Bicycles cannot be ridden or walked within the Festival site - please use the free bike valet parking located outside of Volunteer Check-In ·Skateboarding and rollerblading on the Festival grounds is prohibited ·Alcoholic beverages are sold within the Festival grounds. A valid Driver's License is required to purchase beverages. Beverages include champagne, wine, margaritas, as well as cocktails at the lounges. Regulations require that alcoholic beverages purchased at the event remain onsite. Art Festival security will request disposal of beverages prior to exiting the grounds. SECURITY For your safety and protection, the Festival provides onsite security. If you need any assistance, or want to report an incident or accident, please locate volunteer security or visit the security booth. Please Note: All bags and packages are subject to search. The Sausalito Art Festival reserves the right to decline admittance to anyone who violates the policies established for public safety. Backpacks and large purses or bags will not be permitted. We do not offer bag storage. TRANSPORATION There are many transportation options for traveling to the Sausalito Art Festival. Golden Gate Transit will add extra ferries for the Festival and will land in downtown Sausalito. Free shuttle buses will transport ferry passengers to and from the Festival. Golden Gate Transit’s bus service is also available. PARKING PARKING AT THE FESTIVAL - $10 $20 Fourteen acres of paid parking lots, including Handicapped Areas are available for Festival patrons, and are operational from 8:30 a.m. to 6:00 p.m. Parking is run by the Sausalito Rotary Club which uses the proceeds for Senior Housing, student scholarships and international humanitarian projects. The Sausalito Art Festival is not responsible for your vehicle or its contents. Parking Lot directional signs are posted at the Marin City / Sausalito exit and along Bridgeway. The downtown Sausalito Ferry Landing is serviced by a Free Festival Shuttle Service to the front gate. RIDE-SHARE DROP OFF STATION There is a ride-share/Uber drop off station on the corner of Harbor Drive and Marinship Way, near Mollie Stone’s Market. It is a short walk from the drop off station to the Festival entrance. COMPLIMENTARY BICYCLE PARKING We provide free bike valet parking located near the Bay Model Visitor Center. ARTISTS There are 250 exhibing artists. Each artist applies the ZAPP. The following is the the protocal necessary to follow for all artists: ÓThe email address used for your ZAPP application ÓTop 3 booth requests ÓFederal ID Number (individuals use SSN) ÓCA Seller's Permit ÓCopy of Proof of Insurance ÓPreferred load in date and time ÓOfficial Artist Statement ÓAny social media/website links All participating Artists must have a CA Board of Equalization issued Seller's Permit on hand. Proof of said permit MUST be received by the Sausalito Art Festival's office. ARTIST JURY The exhibiting artists each year are selected by a jury of their peers. One artist is selected in each media to be on the jury. It is a two day process. Day one for 2D art and day two for 3D. The top 200 artists are invited from the juries scores. 100 additional artists are placed on a Wait List. The Director uses the Wait List to complete the 250 exhibing artists each year, taking into consideration the number of accepting artists in each media. VOLUNTEERS It takes a village to run the Sausalito Art Festival, and every year more than 1,200 dedicated, engaged, community-minded and fun volunteers step up to make the three-day event happen! Volunteers enjoy the satisfaction of being part of a community that makes this world-class event a reality in their own backyard. Friendships are often developed that last well beyond the Festival and many times volunteers participate as families, friends, or work/school-related groups. Working at the Festival gives participants an exclusive, behind-the-scenes appreciation of the artists and art that make the Festival so enticing and fun If you are seeking great leadership experience, then sign up to be a volunteer captain. We need people to lead and manage volunteers across our festival. Regular volunteers are also needed in all areas of operations, including security, artist relations, guest services, general operations, beverage sales, artists hospitality and the most popular Mayor’s Select team to pick up garbage! Volunteers receive free admission to the Festival on the day they work, a commemorative T- shirt and are invited to attend the annual volunteer appreciation party. FOOD & BEVERAGE Fifteen non-profit organizations located in Sausalito prepare and serve the food for the patrons of the festival. From tacos, fresh organic salads, bratwurst, oysters and turkey legs patron enjoy delectable foods. All proceeds from the food booths are retained by the non-profit organization. Fine wine, craft beers and signature cocktails enhance the Festival experience. Come enjoy your favorite brands. You’ll be amazed by the list of incredible wines from some of the most famous producers in the world. From chardonnays to cabernets, the Sausalito Art Festival has it all.