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Redwood Media GroupAt Redwood Media Group, we’re passionate about helping artists, gallery owners and publishers to succeed. In today’s changing marketplace, it takes a combination of talent, drive, networking, and marketing to thrive. That’s where we come in. Bringing artists, industry professionals and collectors together is what we do best at our fine art fairs, including Art Santa Fe, Art San Diego, Artexpo New York, [SOLO], [FOTO SOLO], Spectrum Miami, and Red Dot Miami. At RMG, we pride ourselves on the relationship we have with our business partners and exhibitors. We strive to follow four key objectives: • Be a service-oriented company with helpful, caring employees who are experienced in exhibitor relations and customer service • Create an attendee experience that goes beyond traditional expectations • Build marketing plans that support the success of the event as well as the community with an emphasis on social media, content management, print and electronic media, community outreach and public relations • Build strong relationships with exhibitors by communicating regularly, listening objectively, defining clear initiatives, and measuring progress I look forward to presenting our long term plan for the La Quinta Art Fair during the interview process and adding La Quinta to the list above. Eric Smith President Redwood Media Group Phone: 216.225.0962 Email: eric@redwoodmg.com July 24, 2019 A) INTRODUCTION Cover Letter www.redwoodmg.com Proposal | La Quinta Art Fair A) INTRODUCTION CONTINUED • EVENT PRODUCER’S CONTACT PERSON: Eric Smith, President, 49069 Mariposa Dr, Palm Desert, CA 92260 • EVENT PRODUCER’S MAIN OFFICE: Eric Smith, President, 49069 Mariposa Dr, Palm Desert, CA 92260 • OFFICE LOCATION FOR THIS PROJECT: Eric Smith, President, 49069 Mariposa Dr, Palm Desert, CA 92260 • VALIDITY STATEMENT: This proposal is based on the information provided and our best research. This proposal is valid for ninety (90) days. A change in scope may result in an alteration of the proposal. B) EVENT EXPERIENCE • NUMBER OF YEARS IN BUSINESS: 10 Years • TAXPAYER ID: 27-0627182 • FIRM OWNERSHIP: LLC - Registered in Delaware • PARENT COMPANY: No Parent Company C) REFERENCES CONTEMPORARY ART PROJECTS CONTACT INFO: Tata Fernandez EMAIL: info@contemporaryartprojectsusa.com ADDRESS: 13899 Biscayne Boulevard Miami, FL 33181 Art Santa Fe, Red Dot Miami, Artexpo New York Successful Event, Returning Exhibitor GARY TRACZYK CONTACT INFO: Gary Traczyk EMAIL: kineticsteel@me.com PHONE: (305) 510-2319 Red Dot Miami, Artexpo New York, Art San Diego Successful Event, Returning Exhibitor Contact Information Proposal | La Quinta Art Fair www.redwoodmg.com C) REFERENCES CONTINUED MATTSON’S FINE ART - CARRIES ARTIST ALEXIS SILK CONTACT INFO: Greg Mattson MAIL: sundew@mindspring.com PHONE: 404-435-0801 ADDRESS: 2579 Cove Circle Ne Brookhaven, GA30319 Artexpo New York, Spectrum Miami Successful Event, Returning Exhibitor GEBHARDT GALLERY CONTACT INFO: Kris & Angela Gebhardt EMAIL: gebhardtgallery@gmail.com ADDRESS: 6021 East State Road 46 Bloomington, IN 47401 Artexpo New York, Art San Diego, Spectrum Miami, Red Dot Miami Successful Event, Returning Exhibitor STEIDEL FINE ART - FEATURING DEBRA STEIDEL CONTACT INFO: Maxwell Chapman EMAIL: info@steidelfineart.com PHONE: 512-644-1444 ADDRESS: 15401 Ranch Road 12, Unit 103 Wimberley, TX78676 Red Dot Miami, Artexpo New York Successful Event, Returning Exhibitor D) NOT APPLICABLE E) WARRANTY/GUARANTEE OF WORK PRODUCT Redwood Media Group is in the business of operating art shows, conferences and seminars. We guarantee that we can competently carry out the services which are being proposed. www.redwoodmg.com Proposal | La Quinta Art Fair F) NO SUBCONTRACTORS G) EVENT DETAILS Budget PROJECTED TOTAL Gross Booth Revenue $93,500 Net Booth Revenue $93,500 Attendee Revenue Ancillary Revenue Sponsorship Revenue Parking Artist Sales Commission @ 20% 340,000 - - 50,000 700,000 Total Net Revenue $1,183,500 Venue Rental Professional Services On-Site Services Registration Directory Events Charitable Donation Promotions Travel & Entertainment - (193,000) (579,750) (9,500) (7,500) (17,700) (25,000) (94,680) (30,000) Direct Expenses ($957,130) Gross Profit $226,370 Gross Margin 19.1% REDWOOD MEDIA GROUP La Quinta 2020 Projections Updated 7/20/19 Proposal | La Quinta Art Fair www.redwoodmg.com Timeline REDWOOD MEDIA GROUP LA QUINTA - PROJECTED TIMELINE UPDATED 7/20/19 ACTIVITY S u n AUG SEPT OCT NOV DEC JAN FEB MAR PROJECT IS AWARDED SITE INSPECTION PROVIDE VENUE WITH COI ON GOING CITY COUNCIL MEETINGS W/ PROJECT TEAM LIASION BUILD WEBSITE BUILD SITE PLAN ENGINEER JURY PROCESS CALL FOR ARTISTS OPEN ATTENDEE REGISTRATION INITIATE VENDOR PROCUREMENT PROCESS INITIATE CALL FOR VOLUNTEERS BEGIN PERMIT PROCESS START PRODUCTION SCHEDULE - MOVE IN/BUILD/MOVE OUT START EMERGENCY EVACUATION/SEVERE WEATHER PLAN START TRAFFIC MGMT PLAN ON GOING VOLUNTEER MEETINGS ON GOING MARKETING PROGRAM BEGIN MOVE-IN/BUILD EXHIBITOR SETUP SHOW EXHIBITOR MOVE OUT TEAR DOWN G) EVENT DETAILS CONTINUED www.redwoodmg.com Proposal | La Quinta Art Fair Proof of Successful Execution of Similar Events Redwood Media Group has produced over 50 art fairs since 2009. Redwood’s executive management team has produced over 150 art related events over the past 20 plus years ranging in revenue from $400K to over $6MM. Site layout Based on the timeline and success of past fairs, we believe the existing site plan from 2019 should be used for 2020. Washington StreetLa Quinta Civic CenterWest Exit Calle Tampico Avenida La Fonda West Entrance & ExitLa Quinta LibraryAMPHITHEATRE ISLAND BAR East Entrance To Old Town Music RESTAURANT ROW BRISTOL FARMS La Quinta Ar ts Festival 2019 MEADOW GAZEBO Fisherman’s Market & Grill Shanghai Reds 101 107 102 105 114 112116 471 125124 128 470 468 453 461 447 448 441 454 438 436 439 437 434 432 435 433 427 424 418 400 412 346 342 340 338341 336 332 330 443 329325 319 317 315 311 314 312 301 303 305 300 302 304 308 200 204 206 216 218 219 225 217 215 213 220 226 209 228 207 230 227 229 166 165 163 164160 161150 159157155153 151 149147 134 137 131 132 129 930 945 939 935 931 462 921 923 915 922 913 909 924 934 900 801 904 805 912 906 809 914 821 811 800 705 701 804 711 808 810 717 719 721820 725 812 824 500 702 603 501 708 602 503 609 505 714 611 509 619 401 515 502 403 508 405 510 407 517 409 413 518 720 621 511 600 463 823 608 208 221 422 122 123 458 456 425 414 136 140 120 135 158 321 408 429 446 467 464 519 601 902 925 145 143 704 614 610 210 103 104 431 450 460 927 100 106 605 822 806 707 813 507507 943 817 716 604 514 313 142 224 110 916 126 423 607 411 Legend Shaded Seating Flower Beds Park Benches Stairs MAP Directions Help Drinking Fountain Guard Gate 1 Guard Gate 3 Guard Gate 4 Guard Gate 5 Guard Gate 6 Guard Gate 2 C o ff e eItalian Ic e Festival Info Pick UpCustomer T-Shirts HatsPosters Wellness Center First Aid inside Will CallTickets P e l’sP e l’sB e e r Ita lia n Ic e & W in e B e e r & W in e B e e r & W in e Tickets C h o c o la t e B a r T h e Gold Receipt Collection B e e rSandwic h e s B B Q Festival ShopS a n d w i c h e s Music Wi n e So Delicious G) EVENT DETAILS CONTINUED Proposal | La Quinta Art Fair www.redwoodmg.com Number of Artists Estimating between 215 - 230 exhibitors. Estimated Attendance Estimating approximately twenty five thousand. Volunteer and Staff Counts Based on the timeline and success of past fairs, we believe the existing volunteer counts will range from 225 - 240. Jury Procedure Based on the timeline and success of past fairs, we believe the existing jury system from 2019 should be used for 2020. Flat Fee or Commission Based Show Based on the timeline and success of past fairs, we believe the existing fee structure and commission basis from the 2019 fair should be used for 2020. Please see P&L for revenue projections. Project Team with Liaison To The City Redwood Media Group consists of a staff of 12. Eric Smith, CEO and President, will act as liasion to the city. G) EVENT DETAILS CONTINUED Proposal | La Quinta Art Fair www.redwoodmg.com I) AFFIDAVIT www.redwoodmg.com Proposal | La Quinta Art Fair Summary OUR CAPABILITIES Owning and operating the La Quinta Art Fair is a strategic fit. This is what we do. Full time, each and every day. Our team is ready to start immediately. Our database consists of over 28,000 artists and galleries (exhibitors) and over 110,000 active subscribers (attendees and collectors). Aside from hosting multiple high-end art shows throughout the year, RMG also owns Art Business News, a leading art industry publication for 40+ years with 35,000 readers including artists, galleries and industry leaders. We have the necessary operational and financial bandwidth to execute. As a local resident, Eric Smith, CEO of Redwood Media Group (RMG), will be personally managing the fair over the next 3 years to ensure a smooth transition. OUR VISION The Fair: Aft er careful consideration and interviews with past La Quinta Art Fair exhibiting artists, we suggest utilizing the City Center Park for 2020, maintaining the status quo in regards to booth locations, infrastructure, jury process, volunteer program, etc. Basically, keeping things the same while the artists and collectors are introduced to the new organizers. TRANSITION TO SILVERROCK EVENT GROUNDS FOR 2021 FAIR Introduce the artists (exhibitors) to SilverRock with a beer, wine and food reception on Friday, March 6th, 2020, immediately follow- ing the close of the fair. Shuttle buses will be provided to and from reception. The reception will include an introduction to Silver- Rock by the mayor, plus the vision of the new location by RMG. The move to SilverRock will add new visitors to the La Quinta Art Fair , including many Montage and Pendry hotel guests as well as new residents. Our vision is not to change what has already been proven to be a very successful event, so we will continue with the fair that is already in place and simply add a new component. La Quinta Contemporary — an upscale venue in a large pavilion with white walls, truss lighting, and amenities — with a similar look and feel as our Miami events. RMG owns walls, lights, trusses, etc., essentially all of the necessary infrastructure to create a con- temporary pavilion. La Quinta Contemporary will establish a new product that brings a new flair to the existing La Quinta Art Fair . The Community: One of the most important components of running local events is communication with community mem- bers including: volunteers, collectors, sponsors, charities, and city off icials. Our plan is to create a minimum of 3 events lead- ing up to the La Quinta Art Fair so we can get to know everyone involved. Here are a few examples of some past successful events we’ve organized: tours of collectors’ homes, meet and greets at local restaurants, Art Bites tours (shuttle bus tours of galleries and/or local artists’ studios) and educational lectures with local artists. OUR REQUESTS 1. We would request that the City of La Quinta provide the venue, including all highlighted parking lots as referenced in the RFP — along with security (if available). 2. We would like to make a donation to the La Quinta Arts Foundation of 10% of the year one profits in return for their sup- port, including access to past attendee and exhibitor lists. Thank you for considering Redwood Media Group. I look forward to seeing you all again in the interview process. Eric Smith President Our Events Proposal | La Quinta Art Fair www.redwoodmg.com