2019 07 10 CC Minutes Special Meeting - Community Workshop - Art EventCITY COUNCIL MINUTES Page 1 of 5 JULY 10, 2019
COMMUNITY WORKSHOP SPECIAL MEETING
FUTURE ART EVENTS IN LA QUINTA
CITY COUNCIL
MINUTES
SPECIAL MEETING
COMMUNITY WORKSHOP
FUTURE ART EVENTS IN LA QUINTA
WEDNESDAY, JULY 10, 2019
CALL TO ORDER
A special meeting of the La Quinta City Council was called to order at 5:32
p.m. by Mayor Evans.
PRESENT: Councilmembers Fitzpatrick, Peña, Radi, Sanchez, Mayor Evans
ABSENT: None
PARTICIPANTS SIGNED IN: 76
CITY STAFF PRESENT: 7
PLEDGE OF ALLEGIANCE
Councilmember Radi led the audience in the Pledge of Allegiance.
CONFIRMATION OF AGENDA – Confirmed.
Mayor Evans welcomed all participants and explained the purpose of the
special meeting community workshop.
PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA
PUBLIC SPEAKER: Sandi Cottrell, Event Producer, ArtWalk San Diego -
introduced herself and her team; and expressed their interest in producing
the new art event in La Quinta.
PUBLIC SPEAKER: Kay Wolff, La Quinta – spoke of the art festival’s inception
and history; cost for producing the event, and the importance that the event
producer is fiscally sound; the roles and responsibilities of the event producers
and the City; and explained the difference between volunteering for an event
producer versus volunteering for the City, and the difference in requirements
in order to qualify for each one.
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COMMUNITY WORKSHOP SPECIAL MEETING
FUTURE ART EVENTS IN LA QUINTA
ANNOUNCEMENTS, PRESENTATIONS AND WRITTEN COMMUNICATIONS
– None.
STUDY SESSION
1. COMMUNITY WORKSHOP – FUTURE ART EVENTS IN LA QUINTA
Mayor Evans introduced new City Manager McMillen, who welcomed the
participants and spoke about his passion for art and his artistic upbringing.
Workshop participants introduced themselves by stating their name and
affiliation with the City; artist, resident, event producer, business owner, or
City staff.
COUNCILMEMBER PEÑA LEFT THE MEETING AT 6:00 P.M.
Mayor Evans spoke about the importance of continuing the legacy of the La
Quinta Arts Festival, and the ability to introduce new art events if feasible for
the community.
Community Resources Director Escobedo presented the proposed timeline for
the March 5 – 8, 2020 art event, consisting of publishing a Request for
Proposals (RFP) on July 11, 2019 to select an art event producer; proposal
submittal period – July 11 – 24, 2019, conduct interviews July 25 – 26, 2019,
and Council consideration at the August 6, 2019, regular meeting.
PUBLIC SPEAKER: Bob Fleming, La Quinta - asked if event producers present
at the meeting would address the attendees.
Community Resources Director Escobedo said all attendees, including event
producers, will provide ideas and recommendations as part of the group
exercises; all participants can elect to provide public comments; and event
producers will have the opportunity to respond to the RFP.
Community Resources Analyst Torres gave a high-level overview on the
importance to establish a clear scope of services for the RFP.
GROUP EXERCISE NO. 1
Community Resources Manager Calderon asked participants at each table to
collaboratively list and rank: 1) five attributes they appreciate most about art
events, and 2) five qualities to look for in an event producer; each group
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COMMUNITY WORKSHOP SPECIAL MEETING
FUTURE ART EVENTS IN LA QUINTA
selected a spokes-person and reported out the three ranked highest
(Attachment 1).
Community Resources Director Escobedo said the 2020 art event will likely be
held at the Civic Center Campus; however, going forward it may transition to
the future SilverRock Event Site, which can also be used for other art events.
PUBLIC SPEAKER: Haley Austin, Event Producer, Thunderbird Artists, AZ -
spoke about the company’s experience and qualifications; expressed their
interest in producing the art event; and welcomed open dialogue with
attendees after the workshop.
GROUP EXERCISE NO. 2
Community Resources Director Escobedo asked participants at each table to
collaboratively list and rank five names for the new art event; each group
selected a spokes-person and reported out the three names ranked highest
(Attachment 1).
PUBLIC SPEAKER: Edward Armendarez, La Quinta - inquired if the next
opportunity for community input will be at the August 6th City Council meeting.
Staff affirmed.
MAYOR’S AND COUNCIL MEMBERS’ ITEMS – None.
ADJOURNMENT
There being no further business, a motion was made and seconded by
Councilmembers Radi/Sanchez to adjourn the special meeting at 7:18 p.m.
Motion passed: ayes (4), noes (0), absent (1 – Peña).
Respectfully submitted,
NICHOLE ROMANE, Deputy City Clerk
City of La Quinta, California
Attachment: 1. Report Out Summary of Group Exercises
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REPORT OUT SUMMARY
What you appreciate about art festivals:
Venue / easy to navigate / parking ✓
Jury – quality / integrity ✓✓
Variety of art medium / quality ✓✓✓
Quality of work ✓✓✓
Beautiful venue ✓
Visitor experience
Good relationship with City
Opportunity to sell art
Ambiance ✓
Branding
Local artist promotion
Art education in the community
Affordable - $0 commission
Marketing plan
Community involvement
Entertainment
Opportunity to meet artist
Inspire youth & artists
City visibility
Qualities to look for in an event producer:
Experience / strong team✓✓✓✓✓✓✓
Financial backing / resources ✓✓
Marketing / promotion ✓✓✓✓
Accessibility to artist / community
Good relationship with City ✓✓
Local producer – Coachella Valley
Art expertise
Commitment
Transparency / integrity jury process ✓
Communication with artist & community ✓✓
Open to new ideas
ATTACHMENT 1
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COMMUNITY WORKSHOP SPECIAL MEETING
FUTURE ART EVENTS IN LA QUINTA
Art Event Name:
Art La Quinta ✓
La Quinta International Arts Festival
La Quinta Art Fair
La Quinta Artfest
La Quinta Art in the Park
SilverRock
Artwalk La Quinta
Art in La Quinta
La Quinta Arts Affaire
La Quinta Artopia