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2019 07 10 CC Minutes Special Meeting - Community Workshop - Art EventCITY COUNCIL MINUTES Page 1 of 5 JULY 10, 2019 COMMUNITY WORKSHOP SPECIAL MEETING FUTURE ART EVENTS IN LA QUINTA CITY COUNCIL MINUTES SPECIAL MEETING COMMUNITY WORKSHOP FUTURE ART EVENTS IN LA QUINTA WEDNESDAY, JULY 10, 2019 CALL TO ORDER A special meeting of the La Quinta City Council was called to order at 5:32 p.m. by Mayor Evans. PRESENT: Councilmembers Fitzpatrick, Peña, Radi, Sanchez, Mayor Evans ABSENT: None PARTICIPANTS SIGNED IN: 76 CITY STAFF PRESENT: 7 PLEDGE OF ALLEGIANCE Councilmember Radi led the audience in the Pledge of Allegiance. CONFIRMATION OF AGENDA – Confirmed. Mayor Evans welcomed all participants and explained the purpose of the special meeting community workshop. PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA PUBLIC SPEAKER: Sandi Cottrell, Event Producer, ArtWalk San Diego - introduced herself and her team; and expressed their interest in producing the new art event in La Quinta. PUBLIC SPEAKER: Kay Wolff, La Quinta – spoke of the art festival’s inception and history; cost for producing the event, and the importance that the event producer is fiscally sound; the roles and responsibilities of the event producers and the City; and explained the difference between volunteering for an event producer versus volunteering for the City, and the difference in requirements in order to qualify for each one. CITY COUNCIL MINUTES Page 2 of 5 JULY 10, 2019 COMMUNITY WORKSHOP SPECIAL MEETING FUTURE ART EVENTS IN LA QUINTA ANNOUNCEMENTS, PRESENTATIONS AND WRITTEN COMMUNICATIONS – None. STUDY SESSION 1. COMMUNITY WORKSHOP – FUTURE ART EVENTS IN LA QUINTA Mayor Evans introduced new City Manager McMillen, who welcomed the participants and spoke about his passion for art and his artistic upbringing. Workshop participants introduced themselves by stating their name and affiliation with the City; artist, resident, event producer, business owner, or City staff. COUNCILMEMBER PEÑA LEFT THE MEETING AT 6:00 P.M. Mayor Evans spoke about the importance of continuing the legacy of the La Quinta Arts Festival, and the ability to introduce new art events if feasible for the community. Community Resources Director Escobedo presented the proposed timeline for the March 5 – 8, 2020 art event, consisting of publishing a Request for Proposals (RFP) on July 11, 2019 to select an art event producer; proposal submittal period – July 11 – 24, 2019, conduct interviews July 25 – 26, 2019, and Council consideration at the August 6, 2019, regular meeting. PUBLIC SPEAKER: Bob Fleming, La Quinta - asked if event producers present at the meeting would address the attendees. Community Resources Director Escobedo said all attendees, including event producers, will provide ideas and recommendations as part of the group exercises; all participants can elect to provide public comments; and event producers will have the opportunity to respond to the RFP. Community Resources Analyst Torres gave a high-level overview on the importance to establish a clear scope of services for the RFP. GROUP EXERCISE NO. 1 Community Resources Manager Calderon asked participants at each table to collaboratively list and rank: 1) five attributes they appreciate most about art events, and 2) five qualities to look for in an event producer; each group CITY COUNCIL MINUTES Page 3 of 5 JULY 10, 2019 COMMUNITY WORKSHOP SPECIAL MEETING FUTURE ART EVENTS IN LA QUINTA selected a spokes-person and reported out the three ranked highest (Attachment 1). Community Resources Director Escobedo said the 2020 art event will likely be held at the Civic Center Campus; however, going forward it may transition to the future SilverRock Event Site, which can also be used for other art events. PUBLIC SPEAKER: Haley Austin, Event Producer, Thunderbird Artists, AZ - spoke about the company’s experience and qualifications; expressed their interest in producing the art event; and welcomed open dialogue with attendees after the workshop. GROUP EXERCISE NO. 2 Community Resources Director Escobedo asked participants at each table to collaboratively list and rank five names for the new art event; each group selected a spokes-person and reported out the three names ranked highest (Attachment 1). PUBLIC SPEAKER: Edward Armendarez, La Quinta - inquired if the next opportunity for community input will be at the August 6th City Council meeting. Staff affirmed. MAYOR’S AND COUNCIL MEMBERS’ ITEMS – None. ADJOURNMENT There being no further business, a motion was made and seconded by Councilmembers Radi/Sanchez to adjourn the special meeting at 7:18 p.m. Motion passed: ayes (4), noes (0), absent (1 – Peña). Respectfully submitted, NICHOLE ROMANE, Deputy City Clerk City of La Quinta, California Attachment: 1. Report Out Summary of Group Exercises CITY COUNCIL MINUTES Page 4 of 5 JULY 10, 2019 COMMUNITY WORKSHOP SPECIAL MEETING FUTURE ART EVENTS IN LA QUINTA REPORT OUT SUMMARY What you appreciate about art festivals:  Venue / easy to navigate / parking ✓  Jury – quality / integrity ✓✓  Variety of art medium / quality ✓✓✓  Quality of work ✓✓✓  Beautiful venue ✓  Visitor experience  Good relationship with City  Opportunity to sell art  Ambiance ✓  Branding  Local artist promotion  Art education in the community  Affordable - $0 commission  Marketing plan  Community involvement  Entertainment  Opportunity to meet artist  Inspire youth & artists  City visibility Qualities to look for in an event producer:  Experience / strong team✓✓✓✓✓✓✓  Financial backing / resources ✓✓  Marketing / promotion ✓✓✓✓  Accessibility to artist / community  Good relationship with City ✓✓  Local producer – Coachella Valley  Art expertise  Commitment  Transparency / integrity jury process ✓  Communication with artist & community ✓✓  Open to new ideas ATTACHMENT 1 CITY COUNCIL MINUTES Page 5 of 5 JULY 10, 2019 COMMUNITY WORKSHOP SPECIAL MEETING FUTURE ART EVENTS IN LA QUINTA Art Event Name:  Art La Quinta ✓  La Quinta International Arts Festival  La Quinta Art Fair  La Quinta Artfest  La Quinta Art in the Park  SilverRock  Artwalk La Quinta  Art in La Quinta  La Quinta Arts Affaire  La Quinta Artopia