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SAPR 2019-0003 Royale Estate Building (02.13.2020) February 13, 2020 Mr. William Sigardsen Signarama 41945 Boardwalk, Suite L Palm Desert, CA 92211 SUBJECT: SIGN PROGRAM AMENDMENT 2019-0003 (SA 07-1135 AMD1) ROYALE ESTATE BUILDING (PACIFIC WESTERN BANK) Dear Mr. Sigardsen: The Design and Development Department has reviewed and approved your request for an amendment to the Royale Estate Building (Pacific Western Bank) Sign Program. The approval is subject to Conditions of Approval attached to the staff report. The appeal period for this decision is 15 days and will end on Friday, February 28, 2018 Should you have any questions, please feel free to contact me at (760) 777-7086. Sincerely, Sijifredo Fernandez Associate Planner Enclosures: o Staff Report STAFF REPORT DATE: FEBRUARY 13, 2020 CASE NO: SIGN PROGRAM AMENDMENT 2019-0003 (SA 07- 1135 AMENDMENT 1) APPLICANT: SIGNARAMA PROPERTY OWNER: SEVENTH HAND LLC REQUEST: APPROVE A SIGN PROGRAM AMENDMENT FOR ROYALE ESTATE BUILDING (PACIFIC WESTERN BANK), AND FIND THE PROJECT EXEMPT FROM THE CALIFORNIA ENVIRONMENTAL QUALITY ACT CEQA: THE PLANNING DIVISION HAS DETERMINED THAT THIS PROPOSAL IS CATEGORICALLY EXEMPT FROM ENVIRONMENTAL REVIEW PURSUANT TO PROVISIONS OF SECTION 15301 OF THE CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA), IN THAT THIS PROPOSAL INCLUDES ON-PREMISE SIGNS. LOCATION: NORTH EAST CORNER OF CALLE ESTADO AND AVENIDA BERMUDAS EXECUTIVE SUMMARY • The applicant proposes to amend the Pacific Western Bank Sign Program (Program) to allow for additional signs per tenant and increase the allowable sign area. BACKGROUND In 2007, the Planning Commission approved a sign program for the building formally known as Pacific Western Bank and currently known as Royale Estate Building. The Program permits wall signs consisting of individual illuminated channel letters. The original Program allowed for (3) building mounted signs for the main tenant and (1) per additional tenants and for sign lengths to vary from 16-inches to 92-inches. PROPOSAL AND ANALYSIS The applicant requests an amendment to the Program be approved for Pacific Western Bank Sign Program (Attachment 1). The proposed Program amendment is to allow for additional signs per tenant based on the exhibits provided, as well to increase the allowable sign area (Attachment 2). The proposed signs (6) will be located on the south, east and north elevations. The proposed sign program amendment will not substantially alter the aesthetics of the building and will provide tenants increased visibility. Future signs for this location shall be submitted under the general sign permit process as they are identified and reviewed against the parameters of this approval. ENVIRONMENTAL REVIEW The Design and Development Department has determined that this project is exempt from environmental review pursuant to Section 15301 (Existing Facilities) of the California Environmental Quality Act in that the proposed project includes on-premise signs. Report prepared by: Sijifredo Fernandez, Associate Planner Attachment: 1. Proposed Final Sign Program 2. Proposed Final Signs ROYALE REAL ESTATE BUILDING ROYALE REAL ESTATE BUILDING six ROYALE REAL ESTATE BUILDING, there will be no exception for additional tenants. Signs: Sign Description: Three Channel Letter Sign’s Per Attached Proof. To Be Determined Signs:One Channel Letter Sign Per Proof. North-Facing Signs: Three Channel Letter Signs Per Attached Proof. West facing elevation: NO SIGNAGE ALLOWED CUSTOM LAYOUT CHANNEL LETTERS PER ATTACHED PROOFSC CUSTOM LAYOUT CHANNEL LETTERS PER ATTACHED PROOFSD D 1.37 Thick 3.1” Thick 0.6” Thick NORTH, SOUTH, EAST & WEST ELEVATION Royale Real Estate 78080 Calle Estado La Quinta, CA. 92253 760-776-3200 760-xxx-xxxx Same 830131 C45, C61/D42 97005491 Internally Illuminated Standard Channel Letters Aluminum Thickness: 5” Face Color: Black Return Color: Black Trim Cap Color: Black Mounting: Back L.E.D. Color: White North and South Frontage: __100_ Linear Feet East and West Frontage: __50_ Linear Feet North and South Total Signage __95.07__ S.F. East Total Signage __33.57__ S.F. 1938807 Salesperson: 41945 BOARDWALK, SUITE L PALM DESERT, CA 92211 PH 760.776.9907 / FX 760.776.9844 A1 Q55932 2 12/27/2019 CB BS East Elevation Standard Channel Letters StandardChannel Logo Logo: 32.3” x 149.7“ 12”, Channel Letter Height 1/4“ Flat Cut Acrylic Letters, Stud Mounted w/ 1” Standoffs 36.8” x 150.2” Overall 33.57 s.f. North Elevation Standard Channel Letters Standard Channel Logo Logo 40” x 253.8” 27.86” Channel Letter Height 40“ x 253” Overall 70.5 s.f. South Elevation Standard Channel Letters (3) Standard Channel Logo (3) Logo 18.5” x 16.0” 8.9” Channel Letter Height 12.6“ x 93.6” Overall 8.19 s.f. Each, 24.57 s.f. Overall CHANNEL LETTER & LIGHT BOX SECTION INTERNALLY ILLUMINATED L.E.D. U.L. 48 NEC ELECTRICAL CODE 2017 THIS SIGN IS INTENDED TO BE INSTALLED IN ACCORDANCE WITH REQUIREMENTS OF ARTICLE 600 ON THE NATIONAL ELECTRIC CODE AND OR OTHER APPLICABLE LOCAL CODES. THIS INCLUDES PROPER GROUNDING AND BONDING OF THE SIGN. THE LOCATION OF THE DISCONNECT SWITCH AFTER INSTALLATION SHALL COMPLY WITH ARTICLE 600.6(A)(1) OF THE NATIONAL ELECTRICAL CODE. COMPLIES WITH 2017 CA ELECTRIC CODE, ARTICLE 600 INSTALLATION AND ASSEMBLY REQUIRED, SEE INSTALLATION INSTRUCTIONS. YOUR SIGNATURE ACKNOWLEDGES FULL APPROVAL OF DESIGN CONTENT AND LAYOUT, RELEASING SIGN*A*RAMA FROM RESPONSIBILITY IN REGARD TO INCORRECT DESIGN AND INFORMATION. THE COLORS SHOWN ARE ONLY REPRESENTATIVE OF ACTUAL PMS COLOR CALL OUTS. FINAL COLOR WILL BE MATCHED AS CLOSE AS POSSIBLE, COMMENSURATE WITH MATERIALS USED. THIS DESIGN IS PROPRIETARY PROPERTY AND MAY NOT BE USED WITHOUT THE EXPRESSED WRITTEN CONSENT OF SIGN*A*RAMA. 41945 BOARDWALK, SUITE L PALM DESERT, CA 92211 PH 760.776.9907 FX 760.776.9844 Date: 11-26-19 Job#: Q53153 Salesperson: BS Graphic Artist: CB MATERIAL COLOR SIZE APPROVAL SIGNATURE DATE Reverse Channel Letters (Qty. 3) *See Full Proof Provided Logo*/ Green/Blue/Yellow/Gray Customer supplied Logo East Elevation Reverse Channel Letters Reverse Channel Triangles 1/4“ Acrylic Tagline Triangle 18.5” x 16.0” 10” Channel Letter Height 1/4“ Acrylic 36.8” x 150.2” Overall 38.4 s.f. Triangle 11.5” x 10.0“ 6.2” Letter Height 2.6” Tagline 23.0’ x 93.7“ Overall 14.9 s.f. EAST & SOUTH ELEVATION JNS Next 78080 Calle Estado, Ste 201 La Quinta, CA. 92253 760-775-0000 760-775-0010 Same 830131 C45, C61/D42 97005491 Dimensional Letters: Acrylic Faces Depth: 3” Acrylic Thickness: 1/4” Face Color: *Artwork Return Color: Black Mounting: Back Frontage: _50__ Linear Feet Reverse Channel Letters: Aluminum Thickness: 3” Face Color: *Artwork Return Color: Black Trim Cap Color: Black Mounting: Standoff Standoff: 1.5” L.E.D. Color: White Total Signage __14.9__ S.F. 1938807 Salesperson: 41945 BOARDWALK, SUITE L PALM DESERT, CA 92211 PH 760.776.9907 / FX 760.776.9844 A1 Q53153 3 12/02/2019 CB BS East Elevation Reverse Channel Letters Reverse Channel Triangles 1/4“ Acrylic Tagline Triangle 18.5” x 16.0” 10” Channel Letter Height 4.2” Tagline 1/4“ Acrylic 36.8” x 150.2” Overall 38.4 s.f. South Elevation Reverse Channel Letters Reverse Channel Triangles 1/4“ Acrylic Tagline Triangle 11.5” x 10.0“ 6.2” Letter Height 2.6” Tagline 23.0’ x 93.7“ Overall 14.9 s.f. Total Signage __38.4__ S.F. South Elevation Reverse Channel Letters Reverse Channel Triangles 1/4“ Acrylic Tagline 1/4“ Acrylic Tagline Reverse Channel Letters COMPLIES WITH 2017 CA ELECTRIC CODE, ARTICLE 600 U.L. 48 NEC ELECTRICAL CODE 2017 THIS SIGN IS INTENDED TO BE INSTALLED IN ACCORDANCE WITH REQUIREMENTS OF ARTICLE 600 ON THE NATIONAL ELECTRIC CODE AND OR OTHER APPLICABLE LOCAL CODES. THIS INCLUDES PROPER GROUNDING AND BONDING OF THE SIGN. THE LOCATION OF THE DISCONNECT SWITCH AFTER INSTALLATION SHALL COMPLY WITH ARTICLE 600.6(A)(1) OF THE NATIONAL ELECTRICAL CODE. 3/16” POLYCARBONATE INSTALLATION AND ASSEMBLY REQUIRED, SEE INSTALLATION INSTRUCTIONS.