2015 07 13 CSC!►'� l
1
Commission agendas and staff reports are available on
the City's web page: www.la-gain .orp
COMMUNITY SERVICES COMMISSION
AGENDA
CITY HALL STUDY SESSION ROOM
78-495 Calle Tampico, La Quinta
REGULAR MEETING ON MONDAY, JULY 13, 2015 AT 5:30 P.M.
CALL TO ORDER
ROLL CALL
PLEDGE OF ALLEGIANCE
PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA
At this time, members of the public may address the Commission on any matter not listed on
the agenda. Please complete a "request to speak" form and limit your comments to three
minutes. The Commission values your comments; however in accordance with State law, no
action shall be taken on any item not appearing on the agenda unless it is an emergency item
authorized by GC 54954.2(b).
CONFIRMATION OF AGENDA
CONSENT CALENDAR
NOTE: Consent Calendar items are routine in nature and can be approved by one motion.
1. APPROVE MINUTES OF JUNE 8, 2015
BUSINESS SESSION
1. ELECT A CHAIRPERSON FOR THE COMMUNITY SERVICES COMMISSION
2. ELECT A VICE -CHAIRPERSON FOR THE COMMUNITY SERVICES COMMISSION
3. COMMUNITY SERVICES MARKETING PLAN FOR FY 2015/16
4. CANCELLATION OF THE AUGUST 10, 2015 COMMUNITY SERVICES
COMMISSION MEETING
DEPARTMENT REPORTS
1. COMMUNITY SERVICES DEPARTMENT REPORT - MAY 2015
2. COMMUNITY SERVICES DEPARTMENT REPORT - JUNE 2015
COMMUNITY SERVICES AGENDA 1 JULY 13, 2015
REPORTS AND INFORMATIONAL ITEMS
1. REPORT FROM COMMISSIONERS REGARDING MEETINGS ATTENDED
2. CALENDAR OF MONTHLY EVENTS
COMMISSIONER ITEMS
ADJOURNMENT
The next regular meeting of the Community Services Commission will be held on
August 10, 2015, commencing at 5:30 p.m. at the La Quinta Study Session Room,
78495 Calle Tampico, La Quinta, California 92253.
DECLARATION OF POSTING
I, Lisa Chaudhry, Executive Office Assistant, of the City of La Quinta, do hereby declare
that the foregoing Agenda for the La Quinta Community Services Commission meeting
was posted on the City's website, near the entrance to the Council Chambers at 78-
495 Calle Tampico, and the bulletin boards at the Stater Brothers Supermarket at 78-
630 Highway 111, and the La Quinta Cove Post Office at 51-321 Avenida Bermudas, on
July 9, 2015.
DATED: July 9, 2015
LISA CHAUDHRY, Executive Office Assistant
City of La Quinta, California
Public Notices
• The La Quinta Study Session Room is handicapped accessible. If special equipment is needed
for the hearing impaired, please call the Community Services office at 760-777-7090, twenty-
four (24) hours in advance of the meeting and accommodations will be made.
• If special electronic equipment is needed to make presentations to the Community Services
Commission, arrangements should be made in advance by contacting the Community Services
office at 760-777-7090. A one (1) week notice is required.
• If background material is to be presented to the Commissioners during a Commission meeting,
please be advised that eight (7) copies of all documents, exhibits, etc., must be supplied to the
Executive Assistant for distribution. It is requested that this take place prior to the beginning of
the meeting.
• Any writings or documents provided to a majority of the Commissioners regarding any item(s)
on this agenda will be made available for public inspection at the Community Services
Department at City Hall located at 78-495 Calle Tampico, La Quinta, California, 92253, during
normal business hours.
COMMUNITY SERVICES AGENDA 2 JULY 13, 2015
COMMUNITY SERVICES COMMISSION
MINUTES
MONDAY JUNE 8 2015
CALL TO ORDER
A regular meeting of the La Quinta Community Services Commission was called to
order at 5:33p.m. by Commissioner Engel.
ROLL CALL
PRESENT: Commissioners Engel, Blakeley, Johnson, and Simonds
ABSENT: None
PLEDGE OF ALLEGIANCE
Commissioner Engel led the Pledge of Allegiance.
PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA - None
CONFIRMATION OF AGENDA - Confirmed
PRESENTATIONS
1. LA QUINTA ARTS FOUNDATION
Executive Director Salamone presented report.
CONSENT CALENDAR
1. APPROVE MINUTES OF MAY 11, 2015
Motion - A motion was made and seconded by Commissioners Johnson/Blakeley to
approve the May 11, 2015 Community Services Commission Minutes as submitted.
Motion passed unanimously.
STUDY SESSION
1. WATER USE STRATEGIES FOR 2015/16
Manager Howlett presented the staff report.
REPORTS AND INFORMATION ITEMS
1. SPORTS FIELD MAINTENANCE UPDATE
2. COMMUNITY SERVICES DEPARTMENT REPORT - APRIL 2015
3. REPORT FROM COMMISSIONERS REGARDING MEETINGS ATTENDED
4. CALENDAR OF MONTHLY EVENTS
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COMMISSIONER BLAKELEY EXCUSED HERSELF FROM THE MEETING AT 6:31 P.M.
COMMISSIONER ITEMS
ADJOURNMENT
There being no further business, it was moved and seconded by Commissioners
Johnson/Simonds to adjourn the meeting at 6:39 p.m. Motion passed unanimously.
Respectfully submitted,
LISA CHAUDHRY, Executive Office Assistant
City of La Quinta, California
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BUSINESS ITEM NO. 1
City of La Quinto
COMMISSION MEETING: July 13, 2015
STAFF REPORT
AGENDA TITLE: ELECT A CHAIRPERSON FOR THE COMMUNITY SERVICES COMMISSION
RECOMMENDATION
Elect one member to serve as Chairperson for the Community Services Commission.
EXECUTIVE SUMMARY
• A Chairperson for the Commission is selected to preside over the meetings. An
open vote will be taken at the Commission meeting to select a Chairperson.
BACKGROUND/ANALYSIS
Voting Procedures:
All actions must be taken on a majority vote or by a majority of the quorum present. On
the passage of every motion, the vote shall be taken by voice or roll call as appropriate.
Staff will open and close nominations to the Commission for Chairperson. The vote will be
taken and the Chairperson will be elected.
Tie Votes:
In the case of a tie vote, an additional motion is made which obtains a majority vote to
break the tie. If a tie vote results at a time when less than all members are present, the
matter shall automatically be continued to the Agenda of the next regular meeting,
unless otherwise ordered by the body.
The selection of a Chairman is necessary to meet the Municipal Code requirements to
effectively preside over the Community Services Commission meetings; therefore staff
does not have an alternative recommendation.
Report prepared and approved by: Edie Hylton, Deputy City Manager
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BUSINESS ITEM NO. 2
City of La Quinta
COMMISSION MEETING: July 13, 2015
STAFF REPORT
AGENDA TITLE: ELECT A VICE -CHAIRPERSON FOR THE COMMUNITY SERVICES
COMMISSION
RECOMMENDATION
Elect one member to serve as Vice -Chairperson for the Community Services Commission.
EXECUTIVE SUMMARY
■ A Vice -Chairperson for the Commission is selected to preside over the meetings.
An open vote will be taken at the Commission meeting to select a Chairperson.
BACKGROUND/ANALYSIS
Voting Procedures:
All actions must be taken on a majority vote or by a majority of the quorum present. On
the passage of every motion, the vote shall be taken by voice or roll call as appropriate.
Staff will open and close nominations to the Commission for vice -Chairperson. The vote
will be taken and the Vice -Chairperson will be elected.
Tie Votes:
In the case of a tie vote, an additional motion is made which obtains a majority vote to
break the tie. If a tie vote results at a time when less than all members are present, the
matter shall automatically be continued to the Agenda of the next regular meeting,
unless otherwise ordered by the body.
ALTERNATIVES
The selection of a Vice -Chairman is necessary to meet the Municipal Code requirements
to effectively preside over the Community Services Commission meetings; therefore staff
does not have an alternative recommendation.
Report prepared and approved by: Edie Hylton, Deputy City Manager
1.1
BUSINESS ITEM NO.3
City of La Quinta
COMMISSION MEETING: July 13, 2015
STAFF REPORT
AGENDA TITLE: COMMUNITY SERVICES MARKETING PLAN FOR FY 2015/16
RECOMMENDATION
Approve the 2015/16 Community Services Marketing Plan.
EXECUTIVE SUMMARY
• Each year a marketing plan is developed for the Community Services Department
that supplements the City's marketing strategies.
BACKGROUND/ANALYSIS
The Community Services Marketing Plan (Attachment 1) identifies methods to refine and
improve communication for programs, services, and special events to City residents. This
plan provides the Community Services Commission with information regarding growth or
reduction in participation rates and marketing and promotion methods.
This year's plan seeks to reach more residents through a variety of digital, print,
advertisements, and promotional methods and improve partnerships with local
nonprofits and service partners.
The plan includes improved partnerships with Desert Classic Charities for the
CareerBuilder Challenge, Desert Recreation District, and Old Town La Quinta to name a
few. The plan also describes increased promotion of programs and events at the Wellness
Center, Library and Museum programs, outdoor recreation programs, and facility rentals.
The use of Nextdoor La Quinta has been added to the plan as a new method to reach
residents of La Quinta.
ALTERNATIVES
The Community Services Marketing Plan was recommended bythe 2007 Master Plan and
the 2015/16 Commission Work Plan to strengthen the promotion of programs and
services to residents. Staff does not have an alternative.
Report prepared and approved by: Tustin Larson, Marketing & Events Supervisor
Report approved for submission by: Edie Hylton, Deputy City Manager
Attachment: 1. Community Services 2015/16 Marketing Plan
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ATTACHMENT 1
ta
GEM ofthe DESERT
Community
Services
A
8
CITY OF LA QUINTA
COMMUNITY SERVICES MARKETING PLAN
2015/16
This marks the ninth year the Community Services Department has implemented a
marketing plan in collaboration with the City marketing strategies to promote active
lifestyles through quality recreation and cultural opportunities.
The Community Services Marketing Plan is used as a guide for the direct and indirect
communication with residents; keep them informed of important City news and
programs; and promote activities and special events, and enhance the quality of life in
La Quinta.
OBJECTIVES
• Seek new partnerships for promotion and collaboration of health and fitness
opportunities. These events should align with the City's Healthy Eating, Active
Living (HEAL) mission.
• Promote existing event and program partnerships. These include:
o CareerBuilder Challenge (Desert Classic Charities)
Continue to improve the partnership with Desert Classic Charities
by aligning the tournament sponsor's brand with existing events
for sponsorship and promotion opportunities.
• Continue to increase participation and attendance for tournament
related community events.
o La Quinta Arts Festival (La Quinta Arts Foundation)
• Continue to improve the partnership with the La Quinta Arts
Foundation by promoting ancillary events and programs such as:
• Art Under the Umbrellas
• Community Gallery at City Hall
• Programs with La Quinta Library & Museum
o Youth Sports Programs
• Continue to improve partnerships with YMCA of the Desert, La
Quinta Boys & Girls Club, and other youth service providers to
promote activities such as:
• Y-Rookies Programs
• YMCA Triathlon (Y-Tri)
• Desert Youth Olympics
• Zombie Run
o La Quints Museum and La Quinta Library
• Promote museum programs to families and school children about
the resources available to them at the Museum.
0
• Expand programs and events at the Museum and continue to host
programs such as:
• TED Talks
• Senior Moments
• STEM & STEAM Summer Camps
• Adult coloring club
• Artist's Studio Tour, Historical Casita Tour
• Expand programs and events at the Library and continue to host
programs such as:
• Day of the Child / Dia de [as Ninos
• Thursdays at 3pm
• Teen Pulse events
• Bookmobile in North La Quinta
• Summer reading programs
• Work with the School District to encourage teachers to schedule a
class visit for their students at the Museum and Library.
• Market summer activities for children that encourage library use
and reading during the summer months.
• Promote new event and program partnerships. These include:
o La Quinta Wellness Center
Promote daily activities at the center including: fitness classes,
fitness center, educational and leisure programs, special events,
and other recreation programs.
Advertisements will include: GEM, Coachella Valley Health News,
e-blast, social media postings, and other delivery methods.
o Desert Recreation District (DRD)
■ Promote joint use of Wellness Center and DRD's La Quinta
Community Center during the La Quinta Arts Festival and on
official holidays.
o Old Town La Quinta
• Assist with production and promote "Block Party" events held
throughout the year at Old Town La Quinta.
• Increase partnership opportunities with Old Town La Quinta for
City events held at their venue. These include:
• Christmas Tree Lighting
• Possible golf tournament related events
• Possible Outdoor movie series
Continue to expand programs and classes through the approved delivery
methods. In 2014/15 the department had an increase of 29,000 participants
from 2013/14, see Exhibit 1. This substantial increase is credited toward the
opening and daily use of the new Wellness Center.
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■ Promote Outdoor Recreation programs including:
o Nature Walks provided by the Stewards of the Fred Wolff Nature
Preserve.
o Guided destination hikes led by Philip Ferranti, Volunteers from Friends of
the Desert Mountains, and Cove Neighborhood Association.
o Summer Golf Tour program that is held at golf courses around the valley.
o Disc Golf events including those held in the Cove, La Quinta Park, Civic
Center Campus, and a partnership with "The Lights" golf course in Indio.
• Promote Fritz Burns Pool and the aquatics programs including: Swim lessons,
Lap swim, Recreation swim, and Pool party rentals.
• Promote and seek new and continued participation from community groups in
the Adopt -A -Park program.
■ Promote Facilities and Park Rentals on the City website to include a listing of all
the parks and facilities, photos, their amenities, and provide information on-line
to check facility availability for rentals.
• Market facility rentals by advertising in The Gem while also marketing via web
media such as City website, La Quinta Cove website, and monthly department
email blasts.
■ Promote activities to older adult participants by mail and email through the LQ
Active newsletter which is accessible on the City website.
Identify new program opportunities through City partners, surveys, and user feedback.
DELI_VERY METHODS
Currently the Community Services Department and program partners use the
following advertising delivery methods:
PRINT / MEDIA
The Gem. A monthly publication produced by the La Quinta Chamber of
Commerce featuring the "La Quinta City Scene," including news and
information directly from the City, and "Monthly Activities" pages including
classes, events, and featured programs.
■ Circulated to all households via United States Postal Service.
■ Self -serve racks placed in community buildings and other areas.
• Produced by the Chamber of Commerce
LQ Active Newsletter. A monthly newsletter produced by the Senior Center that
has information on free seminars, classes, special events, movie times, and
listing of all the dates and times for classes beginning that month.
• Self -serve racks at La Quinta Senior Center.
• Available online and emailed to user list.
• Produced by the City
Maps. The City offers five stylized, full color maps. Maps are available for free
at City Hall or downloadable on the City's website. 11
i Bicycle map outlining the approved bike routes along City streets.
Includes a list of rest stops with shade, benches, and drinking
fountains.
+ Art in Public Places map outlining locations throughout the City of
Art in Public Places pieces.
• Trails map for the Top of the Cove was developed to show trail
directions and information about desert hiking.
Park map that shows the parks, open space areas and trails within
the City.
+ Historic Places in La Quinta map shows places of historical
interest.
Light Pole Banners. The City uses light pole banners in the Village to promote
the healthy and cultural lifestyle of La Quinta.
• Over 80 banner locations throughout the Village.
Produced by the City
Promotional Items. The City is very active in marketing programs and utilizes
promotional premium items to spread the word. Over 8,000 giveaway items
are distributed annually.
• Produced by the City
Flyers. The City has created new templates for creating flyers. Templates are
color coded for Programs, Events, Sports, Library, and Museum. Each template
includes the City logo, a photo, and all pertinent information about the activity.
+ Self -serve racks placed in community buildings.
Produced by the City, Library, and Museum
Television / Radio. From time to time local news and radio stations will allow a
special program or exhibit to be featured on programs such as "Eye on the
Desert" and others. These requests are considered free public service
announcements and not part of a paid advertising program.
• Media programs distributed throughout the valley via television or
radio media.
Rack Cards. These cards are used primarily for the Museum and Library to
promote exhibits and upcoming events.
• Self -serve racks placed in community buildings.
• Produced by the Museum and Library
DIGITAL
City Website. The City website will be undergoing a brand refresh during the
summer months and will be launched in the fall of 2015. The updated site will
be more dynamic and easier to navigate. The site will contain links to the
Wellness Center, updated online program registration, links to programs, parks,
facilities, event calendar, Library, Museum, photo and video galleries, public art
information, downloadable maps, and more.
www.lo-quinta.org
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PlayinLaQuinta.com - The City's tourism website features Large-scale
Local/Regional events, Shopping, Dining, Healthy Living, Staying, and Playing in
La Quinta. The website hosts links to multiple hotels, restaurants, shopping
centers, outdoor activities, and events.
• www.playinlaquinta.com
Facebook. This social networking membership website connects the City
directly with other members who include citizens, businesses, and other
agencies. This site allows the City to post news, event listings, event photo
albums, discussion items, status updates, and program reminders and updates.
To date the Facebook page has over 44,000 likes.
• ±www.facebook.com/cityoflaquinto.
Twitter. This social media network connects the City directly with other
members who include citizens, businesses, and other agencies. This site allows
the City to post news, event information, event photos, interesting links, and
more in 140 characters or less. To date the Twitter account has approximately
10,000 followers.
Twitter - @cityoflaquinta
Instagram. This social media networks is a photo -driven system that allows
followers to view event photos, interesting links, tourism pictures, "like" the
posts, and make comments about the images. A bigger emphasis is being
placed on Instagram this year to build a larger following. To date the Instagram
account has approximately 300 followers.
■ Instagram - cityoflaquinta
Pinterest. This social media network is a pinboard-style photo -sharing
website that allows users to create and manage theme -based image
collections such as events, interests, and hobbies. It allows people who are
interested in various categories (Recreation, Travel, Golf, Vacations, etc) to
share images of these categories including places and activities in La Quinta. To
date the Pinterest account has approximately 1,300 followers.
• www.Dinterest.com/cityoflaquinta
Nextdoor. This is a social media network that works within the boundaries of
your neighborhood. The City has an account that can broadcast to all
participating neighborhoods in La Quinta. The primary use for this account will
be to promote community activities, provide important public information, and
communicate urgent or public emergency notices.
• www.nextdoor.com
"Quail Mail." This feature of the City's website allows users to subscribe to the
calendar and news listings. Once subscribed, users will receive email updates
from the City when new calendar and news items are posted.
www.la-quinta.org
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LaQuintaCove.org. This website is maintained by the La Quinta Cove
Association, a neighborhood group that advocates for the largest neighborhood
in the City. Users can post news articles, promote events and other programs,
post pictures and video, and blog about happenings in the community.
• www.loquintacove.org
Email blasts. The Community Services Department and Library maintain large
email databases and send out an email blast monthly to promote upcoming
events and programs. For a more targeted marketing approach, the City,
Library, and Museum collaborates with many non-profit service providers and
their email databases to promote activities.
• Non -Profit Service Providers include: La Quinta Boys and Girls Club,
La Quinta Chamber of Commerce, La Quinta Arts Foundation, La
Quinta Historical Society, YMCA of the Desert, La Quinta Cove
Association, Friends of the Library, and Desert Recreation District
AGENCY PARTNERSHIPS
The Community Services Department works with non -profits and local businesses to
share in the costs of event supplies, staffing, production, and marketing. Examples of
this include:
• Easter Egg Hunt - Windermere Real Estate.
• Community Picnic and Birthday Party - Numerous Non -Profits and local
business support.
• Distinguished Artists - La Quinta Arts Foundation and Library.
• Tails on Trails and Nature Walks - Stewards of the Fred Wolff Nature
Preserve and Cove Neighborhood Association.
City Hall Community Art Gallery - La Quinta Arts Foundation, Local
artists, and Non-profit groups.
• E-blast promotions - La Quints Historical Society, Friends of the Library,
La Quinta Arts Foundation, Cove Neighborhood Association, Chamber of
Commerce, Library, and Museum.
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EXAMPLES
GEM Pages
COMMUNITY SERVICES CLASSES & PROGRAMS: DULY & AUGUST
Online registration is owaiale at lo-qulnta,org. WELLNESS CENTER EVENTS
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Swum lessons Sam. 6:11 p,m NI/i/WrIH
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RENTALS
Book Park Rentals Online!
Reserve the Fntt B,ims Park a r La qu•nla park by v, ".hg
1a-qu1ntaoFg/Fegls1.1 and click 'Search- - 'Faah ty"='Ca lendar'
and select your date and lime.
Having an Event? We've got you covered!
The la gn,nta Wellness feeler isavailahln I., pale rentals'
This facildy s perfect: far your wedding recephan, birthday pa, ly, company
gather'
rg,banquet, neghburhood event, fa,nity reunion, or o the, al
ux4. The nni101,urpose r m has ac opacity o f 2W andincludes usage of
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19
15
Flyer Templates
YvHP4/WHFRF
Tuesday
June 30, 2015
10am
La Quinta Museum
FREE!
DETAILS
Join your friends and neighbors for coffee at the
Museum! This new program is held monthly and will
feature special events, such as early exhibit previews,
speakers and more!
This month there will be an informal Q &Awith Brent
Stewart of the Coachella Valley Water District.
Bring your questions and bring a friend!
Cuscbc
0 77885 Avenida Monteziuna LQ 92253 a
Igrrn,seurri@iviib,net
41 www tacebookcorrOaquintamuseum � jr
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WHEN/WHERE
DETAILS
Grab your flying discs and join usfor some highflying action at
Saturday, June b
The Lights at Indio GC.The cities of La Quinta and Indio have
partnered together with Helix Disc Golf to bring you 18 holes of
C]L pm
exciting disc golf.
Prizes will be awarded tothe top finishers in each division
The Lights at Indio GC
(advanced,novice,youth). All ages and experience are welcome.
Registration to be taken onsite day of the event.
(Corner of Avenue 42 and Jackson)
$15 per player81(
www,helixdg.com f
The lights
at Indio GC -
17
City Website
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NEWS CALENDAR OPEN JOBS CONTACT
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21
EXHIBIT: 1
PROGRAMS
Fts"I Year
201412015
TOTALS
Jun-15
May-15
Apr-15
Mar-15
Feb-15
Jan-15
Dec-14
Nov-14
Oct-14
Sep-14
Aug-14
Jul-14
Leisure Classes
1,322
168
159
155
136
152
78
79
93
87
80
69
66
Special Events
6,460'
60
1.780
120
700
2,100
840
150
150
75
315
170
Sports
5,457
474
409
531
895
509
459
263
330
357
253
423
584
'Wellness Center
2,7621
228
547
2331
289
1 338
1 178
1 1451
1031
1331
120
187
261
TOTAL
16,01IJ
870
1 1,175
1 2,699
1 1,"0
1 1,699
1 2,815
1 1,327
1 676
1 727
1 528
1 994
j1,081
Senior Services Free
Wellness Center
1 4,1861
358
1 201
1 411
629
1 817
1 306
1 2841
271
262 1 166
1 176 1
305
TOTAL
1 4,18,61
3581
201
1 411
1 629
1 817
1 3061
284
t 271
2621 1661
176
1 305
Wellness Center Fitness
Fitness Center
1 17.019
1 3,8641
3,297
1 3,4191
2.6441
2.725
1 1,070
TOTAL
1 17,019
1 3,8641
3,297
1 3,4191
2,6441
2,725
1 1,070
-
-
-
SPORTS USER GROUPS
La Oipinta Park Use
AYSO
6,300
150
150
150
200
200
600
1,000
1 1,000
1,200
1,500
150
Harlequins Rugby Club
32n
60
60
40
40
40
40
40
Coachella Valley Soccer Club
1,004
250
250
250
250
Desert Boot Camp
500
50
50
50
50
50
50
50
50
50
50
.Friday Night Li hts
100
100
LQ Youth & Sports
225
75
r 75
75
5 orts uomptex
LQ Youth & Sports 3,400 150 450 450 450 450 300 250 250 1 250 1 250 1 1150
LQ/PD Youth Football 300 150 150
Col. Paiae School
AYSO
850
300
300
250
Friday Night Lights
3.400
250
575
575
500
300
400
400
400
Y Football (League Practices)
460
150
150
160
Y Rookies
228
10
10
10
18
18
18
48
48
48
Desert United Soccer Club
180
180
FACILITY/PARK RENTALS
Wellness Center
Private Party 1;000 200 200 100 100 400
Museum
Meeting Room / Court and 5,770 900 844 900 840 540 750 150 450 1 1501 2001 50
1 ihraru
Church
3,825
300
375
300
300 300
300
300
375
300
300
375
300
Classroom
6.930
500
550
500
650 580
650
500
1,050
650
250
300
750
Community Room
1,.350
500
300
350
200
Boys & Girls Club
G mnasium 3,200 400 1 500 1 400 500 1 400 1 400 1 100 1 100 1 100 1 100 j 100 100
Park Ranfals
Civic Center Campus
31,70' '
50
23,300
100
50
8.050
50
100
La Quinta Park
1,600
150
100
250
100
150
50
100
150
150
250
100
50
Fritz Burns Park
700
50
150
50
50
150
200
50
Fritz Burns Park Tennis Courts
125
100
25
Cove Oasis Trailhead
-
TOTAL
73 4u
3,740
1 4,150
4,160 1
27,843
3,473
3,368
3,140
12,838
4,238
3,988
1 1,175
1,350
TOTAL PROGRAMS 93,680 1 4,968 1 5,526 17,270 1 29,912 1 5,989 1 6,489 14,751 1 13,785 1 5,227 1 4,682 1 2,345 1 2,736
WPllnpss Center Prrmrarnc
Wellness Activities/ Services
1 4,,43�
358
547
411
629
817
306
284
271
262
166
176
209
Wellness Leisure Classes
1 2,297
228
201
233
289
219
178
145
103
133
1 120
187
1 261
TOTAL
6,,733
586
748
644
918
1,036
484
429
374
395
286
363
470
wellness Center volunteers
Volunteer Hours 1,279 83 1 106 1 122 1 175 1 176 68 55 32 46 31 1 129 1 257
TOTAL 1,279 t 83 106 122_L 175 1 176 681 55 1 32 1 461 31 1 129 1 257
LQ Fitness Center DRD 20'„445 3,210 3.121 1 3,670 1 2,979 1 3,549 13,916
22
Sports User Groups
d Fiscal Year 2013/2014 TOTALS w Fiscal Year 2014/2015 TOTALS
il
SPORTS USER GROUP TOTAL 16;295
- 17,263
COL. PAIGE SCHOOL TOTAL 3 350
5,118
C.V. Soccer Club M 0 200
1
Desert Heat Futbol 30
Desert United Soccer Club �111 0180
YMCA Sports Rookies 0 228
YMCA Football League Practices � 120
g w 460
Friday Night Lights Football �� 1,400
3,400
AYSO Soccer '"""""" 1,600
W..d 850
SPORTS COMPLEX TOTAL
> 4,900
3,700
PDLQ Youth Football
W 200
W 300
LQ Youth & Sports Baseball/Softball
� 4,700
- 3,400
LA QUINTA PARK TOTAL
F3'45
- — —I 8,445
PDLQ Youth Football
0 65
LQ Youth & Sports Baseball/Softball
225 600
Friday Night Lights Football
00
10
Desert Boot Camp
500
Coachella Valley Soccer Club
0 1,000
Harlequins Rugby Club
� 380
2
AYSO Soccer
_ -- 6Ei 300
23
Programs
y Fiscal Year 2013/2014 TOTALS M Fiscal Year 2014/2015 TOTALS
20,850
Wellness Center was closed for renovation and
7,868 expansion from August 18, 2014 - February 2,
Wellness center 2015. Classes resumed on February 2, 2015.
im 2,762
5,878
Sports
5,487
5,927
Special Events
"M 6,460
1,177
Leisure Classes
1,322
24
BUSINESS ITEM NO.4
City of La Quinta
COMMISSION MEETING: July 13, 2015
STAFF REPORT
AGENDA TITLE: CANCELLATION OF THE AUGUST 10, 2015 COMMUNITY SERVICES
COMMISSION MEETING
RECOMMENDATION
Cancel the August 10, 2015 Community Services Commission Meeting.
EXECUTIVE SUMMARY
• Staff does not anticipate having substantive items to bring forward for the
meeting in August.
BACKGROUND/ANALYSIS
The City Council will be dark for the second meeting in August and the first meeting in
September. As a result of these meeting cancellations, staff is requesting that the August
Community Services Commission meeting be cancelled.
ALTERNATIVES
Do not cancel the August 10, 2015 Community Services Commission Meeting.
Report prepared and approved by: Edie Hylton, Deputy City Manager
25
DEPARTMENT REPORT ITEM NO. 1
City of La Quinta
COMMUNITY SERVICES COMMISSION MEETING
DEPARTMENT REPORT
TO: Community Services Commission
FROM: Edie Hylton, Deputy City Manager
DATE: July 13, 2015
SUBJECT: COMMUNITY SERVICES REPORT - MAY 2015
Upcoming events of the Community Services Department for July 2015:
Daily Activities Social Bridge
Mah Jongg
Advance Ukulele
Events July Luncheon
Live Well Clinic Healthy Living Lecture
*Live Well Clinic Family Health/Nutrition Lecture, LQ Library
Fitness Morning Workout
Mat Pilates
Sunset Yoga
Interval Training AM & PM
Leisure Piano Party Beginners - Advanced
Art Attack
On the Radio Camp
AARP Safe Driver
Chakra Dance
*Dance, Play and Pretend, La Quinta High School & B&G Club
*Beginning Ballet, La Quinta High School
Sports/Aquatics Rojas Taekwondo
Tiny Tigers
*Rojas Martial Arts, La Quinta High School
*Summer Golf Tour, Marriott Shadow Ridge
*Summer Golf Tour, SilverRock Resort
*Summer Golf Tour, Nicklaus Tournament Course at PGA West
*Summer Golf Tour, Indian Wells Country Club, Cove Course
*Denotes classes/events held at other locations
26
Community Services Department
Attendance Report for May 2015
Summary Sheet
Program 2015 2014 Variance 2015 2014
Leisure Classes
159
81
78
51
32
Special Events *
60
565
-505
1
2
S orts "*
409
558
-149
21
24
Wellness Center
547
397
150
75
46
Wellness Center (Free Services)
201
99
102
100
49
Total
1,376
1700
-324
248
153
Wellness Center Fitness
Fitness Center
3,297
0
3,297
78
0
Total
3,297
0
3,297
78
0
Sports User Groups
La Quinta Park
AYSO
150
150
0
16
17
Desert Boot Camp
50
50
0
8
10
Sports Complex
La Quinta Youth & Sports
450
500
-50
23
23
Colonel Mitchell Paige
Friday Night Lights
575
400
175
19
20
Facility/Park Rentals
Wellness Center
(Private Part)
200
0
200
1
0
Librar
(Sundgy Church)
375
300
75
5'
4
Classroom
550
600
-50
11
12
Community Room
300
0
300
6
0
Museum
Meeting Room
840
60
780
14
1
Boys & Girls Club Gym
(Sunday Church)
500
0
500
5
0
Civic Center Campus
(Private Part)
0
50
-50
0
1
Park Rentals
La Quinta Park
100
100
0
2
2
Fritz Burns Park
50
150
-100
1
3
Total
4,140
2 360
1,780
111
93
Total Prog rams
8,8131
4,0601
4,7531
4371
246
Volunteer Hours
Wellness Center
1061
227
-121
Total Volunteer Hours
106
227
-121
*Both Moonlight Movies scheduled in May 2015 were canceled due to high winds.
**Y-Tri attendance lower in 2015 due to cold weather on morning of the event.
27
Community Services Department
Program Report for May 2015
2015 2014 2015 2014
Participants
Participants
Variance
Meetings
Meetings
Leisure Classes
Guitar - Beginning & 2nd Level
7
0
7
8
0
La Quinta Glee
39
0
39
4
0
Ballroom Dancing
29
0
29
4
0
Sunset Yoga
8
0
8
7
0
Taekwondo 4 - 8 (Beg.)
16
24
-8
7
8
Taekwondo 4 - 8 (Inter.)
31
16
15
7
8
Taekwondo 9yrs-Up
18
20
-2
71
8
Rojas Martial Arts 4 - up
11
1 21
-10
7
8
Totals
159
811
78
51
32
2015 2014 2015 2014
Participants
Participants
Variance
Meetings
Meetings
Special Events
Moonlight Movies
CANCELED
DUE TO
STRONG
WINDS
Cancer Outreach Event
60
0
60
1
0
Tota is
601
0
601
11
0
2015 2014 2015 2014
Partici ants
Participants
Variance
Meetings
Meetings
Sports
Open Gym Basketball
191
187
4
8
8
Open Gym Voile ball
113
114
-1
8
8
Disc Golf Tourney @ Campus
30
20
10
1
1
Y-Tri ( outh triathlon)
50
150
-100
1
1
Y Rookies T-Ball
25
40
-15
3
4
Totals
409
511
-102
21
22
Community Services Totals 6281 5921 361 73 54
9.1
Wellness Center Program Report for May 2015
Participation
Participation
Variance
Meetings
Meetings
Fitness Center
2015
2014
2015
2014
Fitness Member Visits
3108
0
3108
26
0
Daily Fitness Drop -ins @ $5
30
0
30
26
0
Memberships Sold
159
0
159
26
0
Fitness Center Total
3297
0
3297
78
0
Participation
Participation
Variance
Meetings
Meetings
2015
2014
2015
2014
Volunteers
Wellness Center
21
24
-3
n/a
n/a
Hours
106
227
-121
n/a
n/a
Participation
Participation
Variance
Meetings
Meetings
2015
2014
2015
2014
Wellness Activities/Social Services (Free)
Wellness Activities
547
397
150
75
46
Wellness Activities/Services Total
547
397
150
75
46
Participation
Participation
Variance
Meetings
Meetings
2015
2014
2015
2014
Wellness Classes/ Programs
Fitness
Chair Yoga & Yoga for Health
5
4
1 ----------
---- - 7
8
Mat Pilates
9
10
-1
12
12
Morning Workout
23
23
0
12
12
Tai Chi (Arthritis, Beg., & Interm.)
26
0
26
24
0
Drop -in Participation
17
0
17
13
0
Leisure
Chair Massage
5
0
5
2
0
Tiny Tigers
5
0
5
8
0
Beginning Computers
7
0
7
3
0
Open Game Play
Bridge: Social
34
32
2
3
5
Mah Jongg
52
30
22
12
12
Mexican Train Dominos
18
0
18
4
0
Wellness Classes/Programs Total
201
99
102
100
49
WELLNESS CENTER TOTAL
4045
496
3549
253
95
29
Community Services Department
Monthly Revenue Report for May 2015
Monthly Revenue - Facility Rentals
701 ri 7A1 4 Vnrinr%e-o
Library
$
1,444.00
$
1,281.00
$
163.00
Museum
$
375.00
$
-
$
375.00
Wellness Center
$
750.00
$
-
$
750.00
Parks
$
245.00
$
605.00
$
(360.00)
Sports Fields
$
1,235.00
$
600.00
$
635.00
Monthly Facility Revenue
$
4,049.00
$
2,486.00
$
1,563-00
Monthly Revenue
Wellness Center
$
3,316.00
$
1,637.00
$
1,679.00
Fitness Memberships & Daily Passes
$
8,125.00
$
-
$
8,125.00
Community Services
$
13,962.00
$
7,408.00
$
6,554.00
Total Revenue
$
25,403.00
$
9,045.00
$
16,358.00
Revenue Year to Date
Facility Revenue
$
42,876.00
$
35,761.00
$
7,115.00
Wellness Center
$
29,163.00
$
36,002.50
$
(6,839.50)
Fitness Memberships & Daily Passes
$
62,290.00
$
-
$
62,290.00
Community Services
$
66,812.00
$
67,970.00
$
(1,158.00)
Total Revenue to Date
$
201,141.00
$
139,733.50
$
61,407.50
30
DEPARTMENT REPORT ITEM NO. 2
City of La Quinta
COMMUNITY SERVICES COMMISSION MEETING
DEPARTMENT REPORT
TO: Community Services Commission
FROM: Edie Hylton, Deputy City Manager
DATE: July 13, 2015
SUBJECT: COMMUNITY SERVICES REPORT - JUNE 2015
Upcoming events of the Community Services Department for August 2015:
Daily Activities Social Bridge
Mah Jongg
Advance Ukulele
Events Boys & Girls "Back to School" Luncheon
Fitness Morning Workout
Mat Pilates
Chair Exercise
Sunset Yoga
Leisure La Quinta Glee 7-14yrs
Ballroom Dance Beginning & Intermediate
*Dance, Play and Pretend, La Quinta High School & B&G Club
*Beginning Ballet, La Quinta High School
Sports/Aquatics Rojas Taekwondo
Tiny Tigers
*Rojas Martial Arts, La Quinta High School
*Summer Golf Tour, Westin Mission Hills, Pete Dye Course
*Summer Golf Tour, Classic Club
*Summer Golf Tour, Desert Willow, Fire Cliff Course
*Summer Golf Tour, Indian Wells Golf Resort, Celebrity Course
*Summer Golf Tour, TPC Stadium Course at PGA West
*Summer Golf End -of -Tour Banquet, PGA West Clubhouse
*Denotes classes/events held at other locations
31
Community Services Department
Attendance Report for June 2015
Summary Sheet
Program 2015 2014 Variance 2015 2014
Leisure Classes
168
95
73
53
36
Special Events
0
0
0
0
0
Sports
474
435
39
23
21
Wellness Center
228
179
49
74
_ 36
Wellness Center (Free Services)
358
207
151
80
18
Total
1228
916
312
230
111
Wellness Center Fitness
Fitness Center
3,864
0
3 864
78
0
Total
3,864
0
3,864
78
0
Sports User Groups
La Quinta Park
AYSO
150
100
50
11
6
Desert Boot Camp
50
50
0
6
9
Sports Complex
La Quinta Youth & Sports
150
200
-50
22
22
Colonel Mitchell Paige
Friday Night Lights
250
200
50
4
5
Desert United Soccer Club
180
0
180
11
0
Facility/Park Rentals
Wellness Center
(Private Part)
200
0
200
1
0
Library
(Sunday Church)
300
375
-75
4
5
Classroom
500
450
50
10
9
Community Room
500
0'
500
10
0
Museum
Meeting Room
900
100
800
15
2
Boys & Girls Club Gym
(Sunday Church)
400
0
400
4
0
Civic Center Campus
(Private Part)
0
0
0
0
0
Park Rentals
La Quinta Park
150
150
0
3
3.
Fritz Burns Park
0
50
-50
0
1
Total
3,730
1,675
2,055
101
62
Total Prog rams
8?8221
2,591
6,2311
4091
73
Volunteer Hours
Wellness Center
831
245
-163
Total Volunteer Hours
831
245
-163
32
Community Services Department
Program Report for June 2015
2015 2014
2015 2014
Participants
Participants
Variance
Meetings
Meetings
Leisure Classes
Guitar - Beginning & 2nd Level
7
0
7
4
0
La Quints Glee
33
0
33
4
0
Ballroom Dancing
16
0
16
4
0
Sunset Yoga
23
0
23
5
0
Taekwondo 4 - 8 (Beg.)
12
22
-10
9
9
Taekwondo 4 - 8 (Inter.)
40
24
16
9
9
Taekwondo 9yrs-Up
22
27
-51
9
9
Rojas Martial Arts 4 - up
151
22
-71
9
9
Totals
1681
95
731
531
36
2015 2014
2015 2014
Partici ants
Participants
Variance
Meetings
Meetings
Special Events
NONE
0
0
0
0
0
Totals
0
0
0
0
0
2015 2014
2015 2014
Partici ants
Participants
Variance
Meetings
Meetings
Sports
Open Gym Basketball
179
173
6
9
8
Open Gym Voile ball
104
123
-19
9
9
Disc Golf @ Lights at Indio G.C.
45
0
45
1
0
Golf Tour, Golf Club at L.Q.
38
42
-4
1
1
Golf Tour, Escena Golf Club
38
28
10
1
1
Golf Tour, Indian Canyons
31
34
-3
1
1
Golf Tour, Heritage Palms
39
35
4
1
1
Totals
4741
4351
39
23
21
Community Services Totals 1 6421 5301 1121 76 57
3
Wellness Center Program Report for June 2015
Participation
Participation
Variance
Meetings
Meetings
Fitness Center
2015
2014
2015
2014
Fitness Member Visits
3605
0
3605
26
0
Daily Fitness Drop -ins @ $5
81
0
81
26
0
Memberships Sold
178
0
178
26
0
Fitness Center Total
3864
0
3864
78
0
Participation
Participation
Variance
Meetings
Meetings
2015
2014
2015
2014
Volunteers
Wellness Center
12
26
-14
n/a
n/a
Hours
82.5
245
-162.5
n/a
n/a
Participation
Participation
Variance
Meetings
Meetings
2015
2014
2015
2014
Wellness Activities/Social Services (Free)
Wellness Activities
358
207
151
80
18
Wellness Activities/Services Total
358
207
151
80
18
Participation
Participation
Variance
Meetings
Meetings
2015
2014
2015
2014
Wellness Classes/ Programs
Fitness
Interval Training & Chair Exercise
15
0
15
17
0
Mat Pilates
14
8
6
13
13
Morning Workout
17
16
1
13
13
Tai Chi (Beg. & Interm.)
12
0
12
8
0
Leisure
Chair Massage
4
0
4
2
0
Tiny Tigers
6
0
6
9
0
June Luncheon
40
70
-30
1
1
Open Game Play
Bridge: Social
67
46
21
5
5
Mah Jongg
46
39
7
4
4
Mexican Train Dominos
7
0
7
2
0
Wellness Classes/Programs Total
228
179
49
74
36
WELLNESS CENTER TOTAL
4450
386
4064
232
54
34
Community Services Department
Monthly Revenue Report for June 2015
Monthly Revenue - Facility Rentals 2015 2014 Variance
Library
$
1,050.00
$
1,312.50
$
(262.50)
Museum
$
625.00
$
100.00
$
525.00
Wellness Center
$
875.00
$
-
$
875.00
Parks
$
220.00
$
245.00
$
(25.00)
Sports Fields
$
2,935.00
$
790.00
$
2,145.00
Monthly Facility Revenue
$
5,705.00
$
2,447.50
$
3,257.50
Monthlv Revenue
Wellness Center
$
2,547.00
$
2,025.00
$
522.00
Fitness Memberships & Daily Passes
$
9,655.00
$
-
$
9,655.00
Community Services
$
26,978.00
$
16,806.50
$
10,171.50
Total Revenue
$
39,180.00
$
18,831.50
$
20,348.50
Revenue Year to Date
Facility Revenue
$
48,581.00
$
38,208.50
$
10,372.50
Wellness Center
$
31,710.00
$
38,027.50
$
(6,317.50)
Fitness Memberships & Daily Passes
$
71,945.00
$
--
$
71,945.00
Community Services
$
93,790.00
$
84,776.50
$
9,013.50
Total Revenue to Date
$
246,026.00
$
161,012.50
$
85,013.50
35
Community Services Updates
June 2015
Staff is assessing the latest water bills and the impacts from the States' mandatory restrictions.
Starting June 1, the parks landscape contractor began implementing an optimized watering
schedule to reduce watering 36% during the summer months. The turf will suffer in appearance
during the summer heat, but we will be sure to keep trees and shrubs healthy. The La Quinta Park
interactive water feature may also be affected. While anticipating for the water restrictions, staff
programmed the play feature to only operate from noon to 7 p.m. daily. According to the latest
water bill, the operation times may still need to be reduced a bit further.
The Fritz Burns Pool is open for the 2015 season. The pool will remain open from June15-August 28.
The "Fritz Burns Pool Summer 2015 Catalog" provides additional information about this season's
hours, activities, and events. Last week, we reported the Fritz Burns outside restrooms were closed
due to a fire. Water aerobics began in May and will continue as long as there is interest through
October.
A fire was started in the outside women's restroom at the Fritz Burns Pool on June 8, 2015. These
restrooms serve park patrons. The fire was contained to the one restroom causing surface and
electrical damage. The fire damage was repaired and did not affect the scheduled opening of the
pool.
36
REPORTS AND INFORMATION: 1
COMMUNITY SERVICES COMMISSIONERS MEETINGS & WORK PLAN TASK EVENTS
FISCAL YEAR 2014/2015 ATTENDANCE
Date of Appointment
Term Expires
VACANT
Sharrell Blakeley
6/1/2010
6/30/2016
Heather Engel
6/1/2010
6/30/2017
Mark L. Johnson
7/1/2014
6/30/2017
Paula K. Simonds
7/1/2014
6/30/2017
July 14, 2014 Meeting
Present
Present
Present
Present
Stars & Strips Luncheon
X
Captain America Movie
Avengers Movie
August 11, 2014 Meeting
CANCELLED
Man of Steel Movie
X
Boys & Girls Club Luncheon
Spider -Man Movie
September % 2024 Meeting
CANCELLED
9/11 Candlelight Vigil
Tram Walk Challenge Practice
X
X
October 13, 2014 Meeting
-
Present
Present
Present
Zombie Out Run
Dog 0 Ween
Disc Golf
November 20, 2014 Meeting
--
Present
Present
Present
Present
Veterans Tribute
X
X
X
X
Disc Golf
December 8, 2024 Meeting
--
Present
Present
Present
Present
Tree Lighting Ceremony
X
X
X
Cove Oasis Hike
Boo Hoff Trail
X
Nature Walk
January 12, 2015 Meeting
CANCELLED
Hike w/Philip Ferranti
Kids Nature Walk
Boo Hoff Trail
X
Well Being Walk
X
Healthy Fun Fair
X
X
X
X
Wellness Center Dedication
X
X
X
X
Humana Day at the Farmers Market
X
X
Nature Walk
February 9, 2015 Meeting
Present
Present
Present_
Present
Mecca Hills Hike w/Philip Ferranti
Bear Creek Palm Oasis Hike
Joint Council Meeting
X
X
X
Kids Nature Walk
Nature Walk
Walk w/Mayor
X
March 9, 2015 Meetin2
Present
Present
Present
Present
Cove to Lake Cahuilla Hike
Kids Nature Walk
Nature Walk
White Water Canyon Hike w/Ferranti
Youth Olympics
X
April 13, 2015 Meeting
Present
Absent
Present
Present
Egg Hunt
X
Community Picnic
X
X
X
X
Mpy 22, 2015 meeting
Present
Present
Present
Present
Better Together Cancer Outreach
X
Moonlight Movie - Paddington
Nature Walk
Y Tri
Moonlight Movie - Planes
Disc Golf
June 8, 2015 Meeting
Present
Present
Present
Present
Disc Golf @ Indio Golf Course
Summer Luncheon @ Wellness Center
37
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