2020-21 SunLine Transit Agency MOU - Student Art Contest & Bus Wrap SponsorshipMEMORANDUM OF UNDERSTANDING
Between
SUNLINE TRANSIT AGENCY
and
CITY OF LA QUINTA
RECITALS
THIS MEMORANDUM OF UNDERSTANDING is made and entered into this
___day of ___________________, 2020, (“Effective Date”) by and between SunLine
Transit Agency, a Joint Powers Authority created and existing under the laws of the State
of California, and having its principal place of business located at 32-505 Harry Oliver Trail,
Thousand Palms, California 92276; and City of La Quinta, having its principal place of
business located at 78-495 Calle Tampico, La Quinta, CA 92253. SunLine Transit Agency
and City of La Quinta are collectively referred to herein as "Parties".
WHEREAS, SunLine Transit Agency is the public transportation agency solely
responsible for providing safe, convenient and accessible public transportation to the
general public in the Coachella Valley of the State of California;
WHEREAS, the City of La Quinta is a municipality serving approximately 40,000
residents and governed by a city council of five members;
WHEREAS, the Parties desire to implement a bus wrap design campaign for
students of the Coachella Valley;
WHEREAS, the Parties agree that the purpose of this understanding is to educate
the youth of the Coachella Valley on environmentally friendly public transportation;
WHEREAS City of La Quinta has agreed to contribute to this campaign five
thousand five hundred dollars and zero cents ($5,500.00);
WHEREAS SunLine has agreed to include City of La Quinta’s logo on all
publications and the final bus wrap for one (1) bus;
NOW, THEREFORE IN CONSIDERATION OF THE MUTUAL PROMISES AND
COVENANTS PROVIDED FOR THEREIN, SUNLINE TRANSIT AGENCY AND CITY OF
LA QUINTA, HEREBY AGREE AS FOLLOWS:
1. Terms of Agreement.
The Agreement shall commence on the Effective Date and shall terminate one (1) year
after the wrapped bus described in Section 2 is first put into fulltime operation.
2. Description of Sponsorship.
City of La Quinta shall pay to SunLine Transit Agency five thousand five hundred dollars
($5,500). With these funds, SunLine Transit Agency shall "wrap" one (1) forty (40) foot fuel
cell bus using conceptual drawings of students from schools in the Coachella Valley and
put the wrapped bus in fulltime operation for a period of one (1) year. The wrap shall
include City of La Quinta’s logo on both sides and advertising space on the tail of the bus
will be available to City of La Quinta. The sponsorship details are incorporated by
reference, and attached hereto as Exhibit “A”.
3. Interruption of and Modification to Service.
SunLine Transit Agency shall not be liable for its inability to provide transit services, if said
inability is due in whole or in part to work stoppage, riot, civil commotion, act of God,
insufficient fuel or other resources, or other causes beyond its reasonable control. SunLine
Transit Agency reserves the right to take the aforementioned buses temporarily out
of service when, in its sole and absolute discretion such removal from service is
appropriate.
4. Signage/Promotion/Public Information.
To the extent practical, all parties shall cooperate in the promotion of the bus wrap design
campaign, where a party has good access to communicate with students about the
campaign either in writing or in person.
5. Termination.
Any party may terminate its portion of the agreement with thirty (30) days advance notice in
writing. If SunLine Transit Agency terminates this Agreement, City of La Quinta shall be
refunded a pro rata portion of its sponsorship amount. If City of La Quinta terminates this
Agreement, City of La Quinta shall not be entitled to any refund and SunLine Transit
Agency will use commercially reasonable efforts to remove City of La Quinta’s logo and
advertisements from the bus promptly thereafter.
6. Indemnification.
SunLine Transit Agency shall defend, indemnify and hold harmless City of La Quinta, their
agents, and employees from and against any and all claims, losses, damages, liability,
obligations and expenses (including reasonable attorneys’ fees) for injuries to any pe rson
(including the bus passengers or patrons), entity or property that result directly or indirectly
from the negligent acts or omissions of SunLine Transit Agency, its officers, employees,
agents, subcontractors, or any other person acting with the express permission of SunLine
Transit Agency under the Agreement.
City of La Quinta shall defend, indemnify and hold harmless SunLine Transit Agency, its
agents, and employees from and against any and all claims, losses, damages, liability,
obligations and expenses (including reasonable attorneys' fees) for injuries to any person
(including the bus passengers or patrons), entity or property that result directly or indirectly
from the negligent acts or omissions of City of La Quinta, its officers, employees, agents,
subcontractors , or any other person acting with the express permission of that party.
7. Notices.
Any notice, request, or other communication to either Party by the other as provided for in
this Agreement shall be given in writing, and sent by: (a) hand-delivery, (b) first class
United States mail, return receipt requested, or (c) overnight delivery service, and shall be
deemed given upon actual receipt by the addressee.
Notice may also be given by email, provided the original is sent by any manner as
described above in this Section. Notices shall be addressed as follows:
If to CITY OF LA QUINTA: If to SUNLINE TRANSIT AGENCY:
78-495 Calle Tampico 32-505 Harry Oliver Trail
La Quinta, CA 92253 Thousand Palms, CA 92276
Attn: Marcie Graham Attention: Walter Watcher
Marketing Manager Procurement Manager
Telephone: 760-777-7100 Telephone: 760-343-3456 Ext.1531
Email: mgraham@laquintaca.gov Email: wwatcher@sunline.org
Either Party may change the recipient or address for receiving notices upon written notice
to the other party.
8. Severability.
If any provision of the Agreement is determined to be invalid, illegal, or unenforceable in
any respect, such determination shall not affect any other provision hereof.
9. Rights and Remedies.
Each of the party's rights and remedies hereunder shall be cumulative, in addition to and
not a limitation of, any rights and/or remedies provided at law, in equity, or otherwise. Any
party's failure to exercise any of its rights under the Agreement shall not constitute a waiver
of any past, present, or future right or remedy. No action or failure to act by any party shall
constitute approval of, a waiver of, or acquiescence to, a breach by any other party unless
specifically agreed in writing. Waiver by any party of any breach by any other party shall not
constitute a waiver of any other breach of the same or any other provision of the
Agreement. Acceptance of any items or services, or payment therefore, shall not operate
as a waiver of any breach.
10. Governing Law, Jurisdiction and Venue.
The Agreement shall be governed by and construed in accordance with the laws of the
State of California. Each party agrees that all legal proceedings in connection with any
dispute arising under or relating to the Agreement shall be brought in the Superior Court of
the State of California , Riverside County.
11. Non-assignment.
No party may assign this MOU, or any part thereof, without the written consent of each
W W W . S U N L I N E . O R G
SunLine Student
Art Contest
BUS WRAPSPONSORSHIP
W W W . S U N L I N E . O R G
SunLine Student
Art Contest
To whom it may concern,
SunLine Transit Agency seeks your participation as a sponsor for the 5th Annual Student Art
Contest. The art contest provides an opportunity for our local students, in grades K-5th and
6-8th and 9-12th to have their artwork displayed on one of our latest Hydrogen Fuel Cell buses
for a year. One winner is chosen from each category, elementary, middle school and high
school, for a total of three winners.
As a leader in zero emission technology, SunLine’s Hydrogen Fuel Cell buses provide
environmentally conscious public transportation. As such, the art contest exposes students to
the public transit system and helps teach them about alternative fuels. To enter into the
contest, students must incorporate images of the transit system, the environment, and
Coachella Valley landmarks.
We look towards you as a leading organization in the Coachella Valley to help sponsor the
bus wraps. In return for your support, your organization’s logo will be prominently featured on
both sides of the bus and space will be provided on the tail of the bus for an ad. The logo and
ad will be on the bus for one full year providing your company advertising as the bus travels
throughout the Coachella Valley. Our advertising package for a similar amount of time and
size is valued at $15,000 per bus. In addition, in partnership with your organization, we will
host an unveiling event to showcase the fully wrapped buses and our local artists. SunLine
Transit Agency will work with you to create a slogan for the bus that speaks to our
collaboration.
We are seeking sponsorship for three buses and each wrap costs $5,500. If you are
interested in sponsoring one bus ($5,500) two (for a total of $11,000) or all three (for a total of
$16,500), please contact:
Nancy Reyes at 760-343-3456 x 1702 or email nreyes@sunline.org.
Your sponsorship will make it possible for this contest to continue its successful tradition of
showcasing our community’s young talent.
Sincerely,
Lauren Skiver
CEO/General Manager
TWO BUSES........................ $11,000 THREE BUSES…………………$16,500
ONE BUS....................... $5,500
W W W . S U N L I N E . O R G
SunLine Student
Art Contest
SPONSORSHIP
LEVELS
Benefits
•Logo prominently featured on both sides of bus for one (1) year
•Ad placement on tail of bus
•Sponsor recognition in press releases, on all art contest related documents
(including student submission form), and event coverage
Market Coverage
Desert Hot Springs
Palm Springs
Cathedral City
Rancho Mirage
Palm Desert
Indian Wells
La Quinta
Indio
Coachella
Thousand Palms
Bermuda Dunes
Thermal
Oasis
Mecca
North Shore
W W W . S U N L I N E . O R G
SunLine Student
Art Contest
LOGO/AD PLACEMENT
LOGO
LOGO
Ad
BUS SIDE 1
BUS SIDE 2
BUS TAIL
W W W . S U N L I N E . O R G
SunLine Student
Art Contest
PAST SPONSOR
EXAMPLE
BUS SIDE 1
BUS SIDE 2
BUS TAIL
BUS SIDE 1
BUS SIDE 2US S
W W W . S U N L I N E . O R G
SunLine Student
Art Contest
SPONSORSHIP
FORM
CompanyName ContactPerson
Contact E-mailAddress Contact PhoneNumber
Address City/State/ZipCode
SPONSORSHIPLEVEL:
$16,500 Three Buses
$11,000 Two Buses
$5,500 One Bus
Please fill out the following form to confirm your chosen sponsorship level. Completed forms canbe
returned to Nancy Reyes, at nreyes@sunline.org.
CONTACTINFORMATION:
X
La Quinta, CA 92253
760.777.7032
Marcie Graham, Marketing Manager
78495 Calle Tampico
mgraham@laquintaca.gov
City of La Quinta