2016 02 16 CC MinutesCITY COUNCIL
MINUTES
TUESDAY, FEBRUARY 16, 2016
A regular meeting of the La Quinta City Council was called to order at 3:00 p.m. by
Mayor Evans in the Study Session room at City Hall.
PRESENT: Councilmembers Franklin, Osborne, Pena, Radi, Mayor Evans
ABSENT: None
PUBLIC COMMENT ON MATTERS NOT ON AGENDA - None
CONFIRMATION OF AGENDA - Confirmed
CLOSED SESSION
1. CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION.
SIGNIFICANT EXPOSURE TO LITIGATION PURSUANT TO GOVERNMENT CODE
SECTION 54956.9(D)(2). NUMBER OF POTENTIAL CASES: 1
2. CONFERENCE WITH LEGAL COUNSEL - EXISTING LITIGATION PURSUANT TO
GOVERNMENT CODE SECTION 54956.9(d)(1). ALVERIZ ET AL. V. CITY OF LA
QUINTA ET AL., RIVERSIDE COUNTY SUPERIOR COURT CASE NO. PSC 1503161;
BARTON ET AL. V. CITY OF LA QUINTA ET AL., RIVERSIDE COUNTY SUPERIOR
COURT CASE NO. PSC 1505200
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MAYOR EVANS RECONVENED THE CITY COUNCIL MEETING AT 4:01 P.M. WITH ALL
MEMBERS PRESENT
REPORT ON ACTION(S) TAKEN IN CLOSED SESSION:
City Attorney Ihrke reported no actions were taken in closed session that require
reporting pursuant to Government Code section 54957.1 (Brown Act).
Councilmember Radi led the audience in the pledge of allegiance.
PUBLIC COMMENT ON MATTERS NOT ON AGENDA
PUBLIC SPEAKER: Stephanie Stone -Stinson, La Quinta - Ms. Stone -Stinson, who resides
on Avenida Bermudas, requested a reduction in the 40 miles per hour (mph) speed
limit and installation of stop signs on Avenida Bermudas. She said traffic is speeding
at 50-60 mph causing a dangerous situation for residents and their visitors. Ms.
CITY COUNCIL MINUTES 1
FEBRUARY 16, 2016
Stone -Stinson said she has hired a videographer and will return to Council next month
with the video and petition for speed limit reduction from residents along the street.
ANNOUNCEMENTS, PRESENTATIONS AND WRITTEN COMMUNICATIONS
1. DEPUTY CITY MANAGER EDIE HYLTON RETIREMENT PROCLAMATION
Mayor Evans read Ms. Hylton's Proclamation. All Councilmembers expressed their
thanks and gratitude for Ms. Hylton's service. Ms. Hylton spoke of her time with the
City and her gratitude for the years with the City Manager, Council, Directors and staff.
2. PRINCIPAL PLANNER WALLY NESBIT RETIREMENT PROCLAMATION
Mayor Evans read Mr. Nesbit's Proclamation. All Councilmembers recalled their years
with Mr. Nesbit and thanked him for his fine work with developers over the decades.
Mr. Nesbit expressed his gratitude to Council for their vision and leadership over the
yea rs.
3. COACHELLA VALLEY ECONOMIC PARTNERSHIP (CVEP) - RETURN ON
INVESTMENT PRESENTATION BY DR. RICK AXELROD, BOARD CHAIRMAN
Dr. Axelrod presented a power point detailing CVEP's current financial condition and
along with Joseph Wallace, Executive Director, answered Council's questions.
[Power Point attached to archived Minutes]
Councilmembers discussed the improvement to CVEP's financial position; coordination
with the East Valley Coalition; the status and future plans for the Workforce
Excellence Program; recent businesses drawn to La Quinta as a result of CVEP efforts;
the benefits of the Small Business Center to the East Valley; targeted businesses;
infrastructure for manufacturing; Palm Springs campus investment; plans for
attracting and mentoring new businesses; new website timing and cost, and;
collaboration with the Convention and Visitors' Bureau.
CONSENT CALENDAR
1. APPROVE MINUTES OF FEBRUARY 2, 2016
2. APPROVE JOINT CITY COUNCIL AND PLANNING COMMISSION MINUTES OF
JANUARY 12, 2016
3. APPROVE DEMAND REGISTERS DATED JANUARY 13, 15, 20, 22, 29 AND
FEBRUARY 5, 2016
MOTION - A motion was made and seconded by Councilmembers Radi/Franklin to
approve the Consent Calendar as recommended. Motion passed unanimously.
CITY COUNCIL MINUTES 2
FEBRUARY 16, 2016
BUSINESS SESSION
1. APPROVE PURCHASE OF ART PIECES FROM RICARDO BRECEDA FOR FUTURE
ART IN PUBLIC PLACES PROJECTS
Community Services Supervisor Calderon presented the staff report, which is on file in
the City Clerk's Office.
PUBLIC SPEAKER: Ricardo Breceda, Artist - Mr. Breceda gave a brief history of his art
pieces, and stated that transportation of the sculptures from their current location(s)
to the City Maintenance Yard is included in the price.
MOTION - A motion was made and seconded by Councilmembers Franklin/Radi to
approve purchase of four art pieces from Ricardo Breceda for future art in public
places projects. Motion passed unanimously.
STUDY SESSION
1. ADVISORY COMMITTEE REPORT AND PRIORITIZED RECOMMENDATIONS
Business Analysis Shove presented the staff report, which is on file in the City Clerk's
Office.
Advisory Committee Members Present:
George Batavick, James Cathcart, Mark Johnson, Robert Leidner, Michele McDonough,
Richard Mills, and Steven Rosen.
Committee Member Leidner said the Committee was subdivided into three
subcommittees that examined areas of the budget in depth: sales tax revenue; other
revenue, and; expenditures. The subcommittees prioritized their recommendations
using a 1 to 5 scale, with 5 requiring immediate attention. Mr. Leidner explained that
each recommendation was evaluated based on timing, and impact on the community
and residents.
Committee Members Cathcart, Batavick, and Johnson presented the findings of the
subcommittees as detailed in the Committee's final report (on file in the City Clerk's
Office), explained their process and prioritization, and suggested options for Council to
consider.
Councilmembers and Committee Members discussed the Committee's
recommendations; the role of a citizen sales tax audit or advisory committee; mass
mailings regarding short-term vacation rental (STVR) regulations to Homeowners'
Associations (HOA) before major events with a request that the HOA Boards disburse
info to members; desirability and reasonableness of applying transient occupancy tax
to entire hotel bills and entire STVR bills; golf course advisory committee as a means
CITY COUNCIL MINUTES 3
FEBRUARY 16, 2016
for residents to make recommendations on course operations and clubhouse
activities, and; posting a summary of the Committee's report on the City website.
By consensus of Council, staff was directed to report back on (1) a sales tax ordinance
for consideration on the November 2016 ballot, including establishing a related
advisory committee, (2) options for amending the Municipal Code TOT and STVR
chapters to apply charges based on the total bill amount, (3) other Advisory
Committee report recommendations that can be accomplished "in-house" by staff or
Council, and (4) options for resident involvement in golf operations such as an
oversight, advisory, or ad hoc committee, or periodic focus groups, etc.
Committee Members present offered to do any additional work necessary to move
forward with securing La Quinta's financial future, perhaps as an independent citizen
committee to promote a sales tax measure.
2. DEVELOPMENT WIND UP 2016
Design and Development Director Jonasson presented the staff report, which is on file
in the City Clerk's Office. Customer Service Manager Zarco, Principal Engineer
McKinney, and Planning Manager Perez presented the report on the progress of the
new customer service center.
Councilmembers discussed online access and security; educating developers and
residents on availability and use of online permitting; streamlining business licensing;
revenue enhancement opportunities; reasons for delays; software interface, and;
inviting interested sister cities to a presentation and tour of La Quinta's customer
service center and permitting technology.
PUBLIC HEARINGS - None.
DEPARTMENT REPORTS
All reports are on file in the City Clerk's Office.
MAYOR'S AND COUNCIL MEMBER'S ITEMS
Councilmembers discussed their unanimous full support for the SilverRock project and
the previously approved reconfiguration of the golf course by Palmer designers; the
primary importance of the project's hotels over tournaments; the benefit to real estate
sales of having the SilverRock golf course on national television, and; requested a
monthly update report on the SilverRock project.
Councilmember Radi requested that staff study improvement options for the City's
entrance monuments on Highway 111 at the east and west City borders - a more
elegant, non -water feature design is needed.
CITY COUNCIL MINUTES 4
FEBRUARY 16, 2016
REPORTS AND INFORMATIONAL
La Quinta's representative for 2016, Mayor Evans reported on her participation in the
following organization's meeting:
CVAG ENERGY AND ENVIRONMENTAL RESOURCES COMMITTEE
La Quinta's representative for 2016, Councilmember Osborne reported on his
participation in the following organization's meeting:
EAST VALLEY COALITION
ADJOURNMENT
There being no further business, a motion was made and seconded by
Councilmembers Franklin/Pena to adjourn at 7:30 p.m. Motion passed unanimously.
Respectfully submitted,
Digitally signed by Susan Maysels
DN: seria1Number=j4r7111g1 ppsr45f,
c=US, st=California, n=La Ma,
o—Susan an Maysels, cn—Susan an Maysels
Date: 2016.03.02 07:42:51-08'00'
SUSAN MAYSELS, City Clerk
City of La Quinta, California
CITY COUNCIL MINUTES
FEBRUARY 16, 2016
City of La Quinta Rejoining CVEP
Prepared for the City of La Quinta
February 16, 2016
Presentation Topics
Overview and Finances
Staff and Budget Adjustments
New Investors and Increased Investments
Workforce Excellence Sustainability
Business Retention and Expansion
Entrepreneurship
College and Career Readiness
2016 and into the Future
E � I
JAN UARY 17, 2015
DHS'Unity and
Peace' walk to
honor MLK
Ex-Aztec Lauren
Marker shows off
Amid major deficit, CVEP cuts staff, budget
By Sammy Roth
The Desert Sun
The Coachella Valley Eco-
nomic Partnership abruptly cut
staff and instituted furloughs
last week, in the wake of a major
deficit that has forced the or-
ganization to cut half a million
dollars from its budget.
CVEP has earned praise in
recent years for its efforts to
grow and diversify the region's
economy, but cash -strapped
Coachella Valley cities have
been scaling back their contri-
butions to the organization.
Funding from cities and other
large local contributors — in -
JAY CALDERON—E DESERT SUN
Tom Flavin, who retired as CVEP's
CEO earlier this month, says the
shortfall is worse than he expected.
eluding pprivate businesses — is
down $494,000 since 2012,
CVEP's interim CEO, Joe Wal-
lace, told The Desert Sun on Fri-
day.
But the size of that shortfall
wasn't clear until last month,
when then -CEO Tom Flavin
asked Wallace and Sheila
Thornton, CVEP's vice presi-
dent for workforce excellence,
to examine the organization's fi-
nances. What they found was
worse than Flavin expected: a
$600,000 budget deficit over the
previous 18 months.
"Over the last three years,
we've lost a substantial amount
of local public and private sup-
port for the organization," Fla-
vin said on Friday. "I didn't
think it was that large."
Flavin retired earlier this
month, but Wallace and other
CVEP leaders have responded
to the budget shortfall by identi-
fying $500,000 in cuts. Those
cuts started to hit home last
week, when two employees
were laid off and all staff mem-
bers were instructed to take
half -day furloughs every pay
period.
In addition to the two layoffs,
five other vacant positions have
not been filled, including the
CEO position. (Wallace was al-
ready on staff as CVEP's chief
innovation officer.) CVEP now
has 17 employees, down from 24
last year.
"We're pretty close to bare -
bones right now," Wallace said.
Since 2012, the Coachella Val-
ley's nine cities have collective-
ly reduced their annual contri-
butions to CVEP by about
$250,000. The biggest reduc-
tions came from Indian Wells,
which pulled the entirety of its
$100,000 in funding, and Desert
Hot Springs, which gradually
eliminated all $75,000 of its
funding as it teetered on the
brink of bankruptcy.
For now, CVEP has been able
to avoid substantial reductions
in the services it provides.
Please see CVEP, All
OPERATIONAL COST CUTTING
Audited Annualized Annual
2013-14 2015-16 Savings
Workforce Excellence Ops. 1,505,199 1,052,912 452,287 (30%)
Business Development 2,738,061 1,193,644 1,544,417 (56.4%)
and CVEP Central Ops.
Combined Operation 4,243,260 2,246,556 1,996,704 (47%)
Full Time Equivalents 28 17
Coachella Valley ($30,000) $38,000 68,000
Economic Summit
DECEMBER 31, 2015
Current Unrestricted Assets
$942,420 (increase of 169%)
Accounts Payable
$107,964 (decrease of 30%)
Total Liabilities
$232,113 (decrease of 67.9%)
Q1 + Q2 (Actuals) FY15-16
Revenue: $3,775,149
Expenses: $1,624,475
Net: $2,150,674
Operational Cash on Hand
Business Development: $201,188 (2.5 mo.)
Workforce Excellence: $512,516 (7.5 mo.)
* Financials prepared by Osborne Rincon CPAs
New Investors
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Bank of America • Eisenhower Medical Center • JFK Memorial Hospital • Wells Fargo
Total New Revenue: $538,000
WORKFORCE EXCELLENCE
SUSTAINABILITY
• College Futures Foundation drove and funded investigation
• CFF contracted LaPiana Consulting to study sustainability options to preserve WE
programs
• Established Working Group of outside professionals and CVEP board members and staff
• Working Group identified and evaluated five options
• CVEP Executive Committee recommended that the Working Group explore
independence as a 501(c)3 and report back to the CVEP Board of Directors with a proposal
BUSINESS DEVELOPMENT
COACHELLA VALLEY SMALL BUSINESS DEVELOPMENT CENTER
The Coachella Valley Small Business Development Center,
overcoming obstacles in management and human resources, fine -
operated by CVEP, offers free, one-on-one consulting to
tuning operations, integrating technology, achieving sustainability,
entrepreneurs seeking assistance developing a business plan,
buying and selling a business, and gaining information about local
preparing financial statements and projections for loans,
industry and economic trends.
accessing capital, developing a marketing plan, growing sales,
COACHELLA VALLEY SBDC SERVICES TO LA QUINTA BUSINESSES AND ENTREPRENEURS
New Businesses Created
Jobs Created (full and part time)
Jobs Retained
Total Capital (Loans and Equity)
Total Clients Counseled
Total Counselor Hours
Training Attendees
Jan.1-Dec. 31, 2015
Since 2012
0
1
2
56
0
13
0
$260,000
7
33
133
440
498
2,136
BUSINESS DEVELOPMENT
PALM SPRINGS INNOVATION HUB 0HUB)
• Renewable Energy Roundtable (monthly)
• Fireside Chats to Discuss Current Business Topics (monthly)
• Pitch the Angels (CV Shark Tank) April 22, 2015
• Completed IMCP (Invest in Mfg. Communities) Grant for Federal EDA
• Hosted Luncheon Forum for Maria Contreras -Sweet who is the Administrator of
the SBA and a member of the President's Cabinet
• Partnership with National Renewable Energy Lab (NREL)
• Founding Member of Wells Fargo IN2 Incubator Consortium, (1 of 23
nationwide including MIT, UC Berkeley, Rice, & Stanford
• Partner with the Federal Lab Consortium for Technology Transfer through the
Norco Naval Weapons Center
BUSINESS DEVELOPMENT
PALM SPRINGS INNOVATION HUB 0HUB)
• The iHub has been home to 37 companies and created more than 100
jobs. Current company count: 27
• Nub companies have raised an aggregate of more than $10 million in
equity investments.
• Nub companies have been awarded or applied for 16 patents.
• Accelerator Campus companies' aggregated revenue exceeded $3 million
in 2015.
• Four major awards: two national, two regional.
BUSINESS DEVELOPMENT
PALM SPRINGS INNOVATION HUB 0HUB)
• Hips -Sister has grown from an idea to a $1.5 million company in two years.
• Heppolt Wind Energy received two grants from the Los Alamos National Lab and had
recently gotten a favorable technological opinion from LAML.
• Indy Power Systems provided energy management solution to the Toyota Buffalo Ranch
off -grid outpost in Buffalo, Wyoming.
• SecoSys won the Silver Award for the World's Best Technology Conference and has
recently received a large pilot order for Smart Water Meters.
• Pocial developed an "app" for crowd judging of athletic events that has been
implemented by Top Rank Boxing and utilized as an Alumni Engagement tool.
COA►CHELLA'► VALLEY ECONOMIC PARTNERSHIP
HIP
WORKFORCE EXCELLENCE
COACHELLA VALLEY REGIONAL PLAN FOR COLLEGE AND CAREER READINESS
The Coachella Valley Regional Plan for College and Career
Success outlines how business and education will collaborate
to develop, refine, and sustain programs that will prepare local
students for college, career and life. The plan includes career
explorations and in -school career academies around specific
industries such as healthcare, digital arts, culinary arts, and
SCHOLARSHIPS AWARDED
TO LA QUANTA STUDENTS
2009 to 2015
renewable energy; work -based learning, such as speakers,
internships, job shadowing, mentoring, and a student leadership
conference; scholarships in conjunction with local community
matching partners, and student financial aid, counseling, and
support services.
LA QUANTA STUDENTS WHO COMPLETED THE
FREE APPLICATION FOR FEDERAL STUDENT AID
SINCE 2011
Year
Number Amount
Year
Number Amount
2009
20
$74,500
2011
349
$1,507,174
2010
21
$85,000
2012
471
$1,894,582
2011
17
$55,000
2013
373
$1,536,953
2012
16
$67,500
2014
545
$2,233,033
2013
19
$85,000
2015
504
$2,073,379
2014
18
$77,500
Total
2,242
$9,245,121
2015
25
$102,500
Total
136
$S47,000
COA►CHELLA'► VALLEY ECONOMIC PARTNERSHIP
WORKFORCE EXCELLENCE
COACHELLA VALLEY REGIONAL PLAN FOR COLLEGE AND CAREER READINESS
LA QUINTA STUDENT AND BUSINESS METRICS, JULY 1, 2014-JUNE 30, 2015
S91 La Quinta Students in Pipeline or Career Academies Connected With Local Businesses and Employers
127 La Quinta Students Who Participated in Direct Work Experience Facilitated by CVEP
S34 La Quinta Student Impact Hours Provided by Employers and Professionals
13 Number of Business Professionals Engaged with La Quinta Students
1,401 Number of Volunteer Hours Donated by Professionals to La Quinta Students
134 (44%) CVEP Pathway to Success Scholarship Students Who Attend College of the Desert or CSUSB Palm Desert Campus
13 La Quinta Students who Received a Full-time Paid Internship Through CVEP/Healthcare Career Connection
EDITOR'S NOTE:
Numbers for students and business professionals impacted yearly may vary. The aim of the The Coachella Valley Regional Plan for
College and Career Success is to allow education, with the help of business professionals, to imbed efforts into the district. Once
the program is sustainable and institutionalized, CVEP shifts focus to other evolving programs.
COA►CHELLA'► VALLEY ECONOMIC PARTNERSHIP
Objectives: 2016 and Beyond
Existing Programs
• Expand existing business retention and expansion (BRE) program currently
run in CVEP's SBDC (SBA & GoBiz provided funds)
• Entrepreneurship: start-ups, innovation (SBDC and iHub)
• Palm Springs Accelerator Campus (43,000 sq. ft. total)
• Complete Construction (87% complete, 50% occupied)
• Continue to use as Business Attraction infrastructure
• Health and Medical Innovation Center Launch (12,000 sq. ft.)
• Cleanroom installation (already attracted GattaCo)
• HVAC and noise issues under construction
COACHELLA VALLEY ECONOMIC PARTNERSHIP
Objectives: 2016 and Beyond
Regional Business Attraction Initiative
Lead Generation
• Attraction -oriented Website
• Develop Collateral Materials
• Strategic Attendance of Events
• Ernst & Young Conference
• World Energy Innovation Conference
• Biomedical Device Forum
• Targeted Geographies and Industries
Lead Management
• Concierge for Prospect Communications
• Assist with State & Local Incentives
• Site Selection Assistance
"ALL 6 Accelerator Campus Companies Have Been Attracted from Elsewhere"
COACHELLA VALLEY ECONOMIC PARTNERSHIP
CVEP's Proposal to the City of La Quinta
• Regionalism is vital to economic development
• CVEP has successfully righted the ship
• CVEP is poised to develop and implement the 3rd leg of the economic
development stool, which is business attraction
• La Quinta is an integral part of the economy of the Coachella Valley
• CVEP humbly requests that the City of La Quinta join its Board of Directors with
an annual commitment of $50,000