Year End Report 2006-20077/30/2007
2006-2007
Year End Report
Revenue:
For the year ending June 30, 2007 total revenue was $3,543,503 which exceeded the
budgeted amount of $3,370,305 by $173,198. Green fee revenue exceeded the budgeted
amount of $2,985,872 by $135,123. The following are important factors that helped
increase revenue for 2006-2007 fiscal year.
• Higher rounds and increased average rate.
• Ideal weather conditions (2nd driest year on record).
• Excellent playing conditions. The golf course maintenance staff has done an
excellent job with maintaining high quality turf conditions.
• Positive word of mouth reputation. According to our golf wholesalers, SilverRock
was the most demanded golf course to play in the Coachella Valley. SilverRock
also received the highest ratings for public golf courses in the Coachella Valley
according to an online organization which rates golf courses on course conditions,
customer service and overall value.
• Announcement of the Bob Hope Chrysler Classic. The announcement in January
on national Television during the 2007 Bob Hope Chrysler Classic that
SilverRock will be part of the 2008 Bob Hope Chrysler Classic helped bring
golfers to the course by validating the quality of the course.
• Positive Marketing Campaign. The year was focused on turning existing negative
PR (“No Hope for SilverRock”) into positive PR. We were able to take advantage
of SilverRock’s success (i.e. highest rated golf course in the Coachella Valley
according to www.greenskeeper.org) and turn it into positive marketing
endeavors.
Another factored that contributed to higher than anticipated revenue was increased
Miscellaneous Golf Revenue which was $43,378 higher than the budgeted amount of
$61,183. This was a result of GPS advertisement income, driving range fee income,
rental club income and rider fee income; all of which ended higher than anticipated for
the year.
Expenses:
For the year ending June 30, 2007, total expenses were $120,724 lower than the budgeted
amount of $3,828,261. Miscellaneous Other Expenses were $78,374 under the budgeted
amount of $263,022; this was largely the result of the success of the F&B department
which ended the year $53,549 better than budget. The addition of a second beverage cart
and increased play this year helped to increase revenue.
Net Income:
With total gross profit of $3,384,682 and total expenses of $3,707,536 net income was
($322,854) versus a budgeted amount of ($638,481); a difference of $315,511.