Annual Plan FY 2009-2010 SilverRock ResortTww 4 4aQumrw
COUNCIL/RDA MEETING DATE: April 21, 2009
ITEM TITLE: Consideration of the SilverRock Resort
2009/2010 Annual Plan
RECOMMENDATION:
As deemed appropriate by the City Council.
FISCAL IMPLICATIONS:
AGENDA CATEGORY:
BUSINESS SESSION: /
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
The 2009/2010 Annual Business Plan (Attachment 1) as drafted for SilverRock Resort
projects operating expenses of $3,606,598 and revenues of $3,254,563 for an
operating deficit of $352,035. As a result of the Food and Beverage License
Agreement between the City and Landmark Golf Management, LLC, the food and
beverage revenue and expenses are not recognized in the 2009/2010 Annual Plan.
Instead, food and beverage revenues and expenses, which are equal, will be accounted
for through the Food and Beverage License Agreement.
As a component of the Annual Plan, the operator is recommending Capital Purchase
Expenditures of $25,375 and supplemental 2010 Bob Hope Chrysler Classic
Tournament expenses (personnel, materials, and equipment) in the amount of
$116,639. If these additional costs are approved, the operating deficit will be
$494,049.
Staff proposes an advance of $494,049 from General Fund reserves to the SilverRock
Resort Golf Enterprise Fund to fund this operating deficit. In addition, staff is finalizing
the Fiscal Year 2008/2009 revenue and expenditure projections and will be reporting
on such at the June 16, 2009 City Council meeting.
In addition to the expenses contained in the operators' annual plan and the
supplemental expenses for the Bob Hope Chrysler Classic Tournament, the Fiscal Year
2009/2010 Preliminary Budget will include additional expenses in operating the golf
course outside of the Landmark Golf contract. These additional expenses will include
the $100,000 annual payment to the Bob Hope Chrysler Classic per the agreement
and $30,250 for site preparations (Electrical, Fencing, and Road Improvements). The
proposed Fiscal Year 2009/2010 budget for all operating costs at SilverRock Resort
totals $4,126,838.
304
The golf course will be closed for a total of seven (7) days for the 2010 Bob Hope
Chrysler Classic. The loss of seven days has been factored into the 2009/2010
Annual Plan for SilverRock Resort with an estimated loss of $150,000 in revenue and
1,500 rounds of golf. Any additional days of course closure for the Bob Hope Chrysler
Classic would result in a further impact the revenue budget for the month of January
2010.
CHARTER CITY IMPLICATIONS:
Operation of the golf course is not subject to prevailing wage requirements.
BACKGROUND AND OVERVIEW:
The City entered into a Golf Course Management Agreement with Landmark Golf
Management, LLC (Operator) in April 2004. Section 3.2.1 of the Agreement provides
that the Operator shall submit an Annual Plan to the City Manager, including a
projected operating budget, for the upcoming fiscal year.
The Annual Plan for Fiscal Year 2008/2009 was $4,099,379 for operating expenses
with projected revenues of $3,756,926, thereby reflecting an operating deficit of
$342,453. A $250,000 advance from the General Fund, per the Management
Agreement, was provided to an Operating Bank Account on January 31, 2005.
2009/2010 ANNUAL PLAN
Assumptions used in this plan include:
39,150 rounds of play for Fiscal Year 2009/2010;
• No rate changes are recommended;
• An average projected revenue of $76.13 per round;
• A 2% capital reserve ($59,610) for future golf course
improvements/renovations, per the Management Agreement (section 3.10.1);
• Maintenance of the SilverRock entry landscape for $54,296 (unchanged since
2007/2008) funded from the Lighting and Landscape District;
An additional $25,375 separate from the Annual Business Plan is being
requested for new capital expenses as follows:
1. Replacement Computers = $1,800. The replacement of two computers
for golf operations.
2. Replacement Seat Cushions = $1,800. The replacement of sixty
cushions in the clubhouse dinning room.
305
3. Utility Trailer = $3,000. This double axle trailer will be used to transport
equipment. The maintenance department is currently using a staff
workers personal trailer.
4. Replacement Irrigation Heads = $6,599. Two hundred Rainbird irrigation
heads will be purchased to replace the less efficient Hunter irrigation
heads.
5. Irrigation Software Renewal = $12,176. This amount covers a three
year renewal contract with Rainbird for the software that runs the
irrigation computer. This contract includes a replacement computer and
three radio controllers for staff to control the irrigation system in the
field.
BOB HOPE CHRYSLER CLASSIC TOURNAMENT
The golf course operator recommends a proposed amount of $116,639 in
supplemental expenses for the 2010 Bob Hope Chrysler Classic as follows:
1. Personnel Costs = $17,439. The additional personnel costs will cover the
overtime expenses that will be required to prepare the course for the
tournament as well as having the golf course being open to the public through
the opening day of the event.
2. Supplies and Materials = $85,000. This amount will cover any unforeseen
incidents, such as acts of nature, which may require bunker sand replacement,
tree replacement, seed and sod for the turf, and plants for replacement or
enhancement purposes.
3. Equipment = $14,200. This amount will cover equipment rental for pumps,
generators, and any other equipment they may be necessary for the event.
FRONT ENTRY LANDSCAPING
The operator has proposed $54,296 in supplemental expenses for the front entry area
that encompasses the entrance at SilverRock Way and Avenue 52. This amount
remains unchanged from last year.
MARKETING
The Marketing Narrative is on pages 25 and 26 of the proposed 2009/2010 Annual
Plan with the Marketing Budget listed on page 20. Direct advertising and creating
awareness for SilverRock Resort is budgeted for $185,984. The Arnold Palmer Classic
Course is being promoted as a premier golf destination in the Coachella Valley through
newspapers, magazines, directories, the internet, television, and radio.
306
EXPENSE REDUCTIONS
Due to current economic conditions, Landmark has implemented many expense
reductions as described on page 1 of the proposed 2009/2010 SilverRock Annual Plan.
These reductions are approximately $282,000 and are factored into the proposed
Annual Plan.
Landmark has prepared additional considerations for expense reduction that are listed
on pages 2 thru 4 but are not included in the 2009/2010 proposed Annual Plan.
These reductions include limiting the over -seeding (est. $30,000 to $40,000 annually),
reducing the Food & Beverage operations to only cold sandwiches, snacks, and drinks
in the months of July and August (est. $10,000 annually), and eliminating one roving
patrol personnel ($49,200 annually). Staff is seeking direction from City Council if any
or all of these considerations for additional reductions should be implemented.
FINDINGS AND ALTERNATIVES:
The alternatives available to the City Council include:
1. Approve the Annual Plan as submitted by Landmark Golf Management, LLC
which projects operating expenses of $3,606,598 and revenues of $3,254,563
for an operating deficit of $352,035 plus an additional $25,375 for Capital
Expenses and $116,639 for the Bob Hope Chrysler Classic Tournament
expenses for a net loss of $494,049; or
2. Do not approve the Annual Plan as submitted by Landmark Golf Management,
LLC which projects operating expenses of $3,606,598 and revenues of
$3,254,563 for an operating deficit of $352,035 plus an additional $25,375 for
Capital Expenses and $1 16,639 for the Bob Hope Chrysler Classic Tournament
expenses for a net. loss of $494,049; or
3. Approve the Annual Plan with modifications.
Respe tfully submitted,
Edie Hton
Community Services Director
Approved for submission by:
Thomas P. Genovese, City Manager
Attachment: 1. 2009/2010 Annual Business Plan 307
ATTACHMENT 1
SilverRock Resort -Arnold Palmer Classic Course
2009-2010 ANNUAL PLAN
Prepared For:
City of La Quinta
SilverRock Resort
Prepared BY:
Landmark Golf Management
Submitted:
March 26, 2009
SILVERROCK RESORT
Annual Plan
Fiscal Year 2009-2010
Table of Contents
Part I -Project Overview
Project Fact Sheet
Economy Overview & Expense Reductions
1-4
Mission Statement
5
Philosophy Statement
6
Organizational Chart
7
Key Employee Staffing and Salaries
8
Part II -Assumptions
2009-2010 Assumptions 9,10
Part III -Operational Financial Projections
2009-2010 Consolidated Income Statement by Month 11
Part IV -Department Detail
Capital Expenditures
12
Golf Rounds and Revenue
13
Carts, Bagroom & Range
14
Golf Shop Merchandise
15
Course Services
16
Golf Course Maintenance
17,18
General & Administrative
19
Marketing
20
Clubhouse
21
Miscellaneous
22
Part V-Food and Beverage
Department Detail 23,24
Part VI -Other
Marketing Narrative Plan
25,26
2009-2010 Golf Rates
27
Bob Hope Assumptions
28
Bob Hope Supplemental Budget
29
Front Entry Maintenance Budget
30
309
Sn_vFrtRoCK
PROJECT FACT SHEET
COURSE NAME SilverRock Resort -Arnold Palmer Classic Course
ADDRESS 79-179 Ahmanson Lane, La Quinta, Ca. 92253
TELEPHONE 1-888-600-7272
WEBSITE W W W.SI LVERROCK.ORG
MANAGEMENT Randy Duncan, Director of Golf / General Manager
Willie Lopez, Golf Course Superintendent
COURSE YARDAGE SILVER
7,558
PAR 72
BLUE
7,101
PAR 72
WHITE
6,639
PAR 72
YELLOW
5,974
PAR 72
GREEN
5,306
PAR 72
RED
4,884
PAR 72
GRASS TYPES GREENS:
TIF DWARF
FAIRWAY / TEES:
TIF SPORT
ROUGHS:
TIF SPORT
OWNER CITY OF LA QUINTA
MANAGED BY LANDMARK GOLF MANAGEMENT, LLC
74-947 HIGHWAY 111, SUITE 200
INDIAN WELLS, CA 92210
PHONE: (760) 776-6688
DATE OPENED February 14, 2005
3A
ECONOMY OVERVIEW
& EXPENSE REDUCTIONS
20o9-2oio Annual Plan
Currently, the national and local economies are experiencing recessionary -
like conditions. Unemployment rates are double digits, the housing market
has collapsed, the credit market stalled and consumer confidence is at a
historical low. In the Coachella Valley, golf revenue and hotel occupancy
are down by 12%-25% and consumers are seeking discounts wherever they
go. Although SilverRock is not immune to these conditions, SilverRock is
doing better than the competition; with a 12% reduction in revenue
compared to prior year figures. The fate of the economy is uncertain during
the next 12 months, therefore, for the 2009-2010 Annual Plan; all efforts are
being made to create a budget that presents a plan to compensate for a
reduction in revenues by reducing expenses 10% or $300,000.
Stated immediately below are explanations of areas of expense reductions
presented herein f6r the year 2009-2010.
EXPENSE REDUCTIONS
Labor -Each department has been thoroughly analyzed and reduced to the
lowest staffing level. All efforts are being made to continue providing first
class service and quality playing conditions. Further staffing reductions will
result in quality and service deficiencies. The following is a summary of
expenses that have been reduced and projected in this 2009-2010 Annual
Plan.
No Raises -Employee raises are not projected for the year 2009-2010
for any department which equates to a $42,000 annual expense
reduction.
Reduce Course Services -Eliminate golf course rangers, May -
September 2009-2010. Golf shop personnel will monitor pace of play
through the GPS system. This equates to a $6,400 seasonal expense
reduction.
311
Reduce Golf Course Maintenance -Reduce the staff by two (2) full-
time employees. Greens in the summer months will be mowed with a
tri-plex machine rather than walk mowed. This will save labor during
the summer; anticipated expense reduction of $58,884 annually in the
golf course maintenance department.
Insurance- Health, Workman's Comp and General Liability Insurance have
been reduced collectively by as much as $60,000-$70,000 in the 2009-2010
Annual Plan. Workman's Comp Insurance is subject to change depending
upon claims that may or may not occur before the end of the contracted term
(September).
Golf Course Maintenance Lease -The lease for golf course maintenance
equipment will begin expiring in the coming fall (2009). It is projected
through a lease renewal process; an annual expense reduction of $60,000 is
budgeted. The current monthly lease payment of $20,000 should be reduced
to approximately $15,000 per month; a $5,000 per month expense reduction.
This projected savings is a result of several maintenance equipment items
currently being purchased (as anticipated almost five (5) years ago) for $1
rather than entering new leases for these certain pieces of equipment.
Marketing -The desert rotating billboard will be eliminated as a marketing
expense. This amounts to a $47,400 annual expense reduction.
Food & Beverage -Changing to paper napkins rather than linen napkins for
day to day use. The linen napkins will be used for special events. This
change will reduce expenses $3,000 annually.
Outside Services -Bottle water placed on the golf carts will be purchased
through Costco at a reduced rate. This will amount to $4,100 annual
expense reduction.
ADDITIONAL EXPENSE REDUCTIONS DISCUSSION
Listed below are discussions in regard to additional expense reductions that
are not provided for in the 2009-2010 Annual Plan. The additional
reductions are not necessarily recommended by Landmark, but are presented
with options and ramifications of each possible reduction. These options
could further reduce expenses, but could have significant implications on
2 312
service and quality levels which most likely will have a detrimental affect on
the reputation and future of SilverRock.
Golf Course Maintenance
Limited Overseeding-Limited overseeding involves overseeding only the
integral parts of the golf course; tee boxes, fairways, approaches, greens and
collars. The rest of the golf course would not be overseeded and during the
season, these non -seeded areas would turn brown. This is a common
seeding practice for some courses here in the Coachella Valley and Arizona.
SilverRock has approximately 110 total turf acres; this option/proposal
would entail 20 acres that would not be overseeded. This includes eight (8)
acres at the driving range where only target greens and the practice hitting
area would be overseeded, the rest would not.
Pros: Reduces the annual overseeding expense approximately $30, 00-
$40,000 in seed, fertilizer and labor costs. This is an acceptable
practice and approved by the PGA Tour. By not overseeding most of
the rough areas, transition would be faster and easier. Some golfers
prefer this look, due the contrast in fairways to roughs. This concept
has been approved by Thomas V Brown, III with the PGA Tour.
Cons: The entire golf course would not be green. There would be a
mixture ofgreen and brown areas. Two (2) applications of an
herbicide ($5,000 per application) would be required during the
season to provide the desired look in the non-overseeded areas.
Food & Beverage
Reduce Food & Beverage Operation -During the summer months from
June -September, the SilverRock Grill normally reduces the menu by only
serving breakfast on Friday -Sunday and offering a limited lunch menu. This
option will further reduce the menu to only cold sandwiches, snacks and
drinks from July -August. There would not be hot food available and would
be similar to a snack bar operation as opposed to the current full service
restaurant for the months of July -August.
Pros: -Reduce expenses by $10,000. This would allow valuable full
time employees to not be laid off during the summer.
Cons: It would require three (3) part time valuable employees to be
laid off. We could potentially lose these valuable employees who
3 313
have been loyal for 2 to 3 years. A limited menu without hot food may
be viewed as a negative to some Residents and golfers.
Clubhouse and Security
Reduce Roving Patrol/Security- Currently, SilverRock has two (2) roving
patrol officers per day/night that patrol the entire SilverRock property from
dusk to dawn, seven days a week, 365 days per year. This amounts to a
$98,400 annual expense that is included in the SilverRock Golf Operations
budget.
Eliminate one (1) roving patrol personnel. This second shift would be
eliminated and the remaining roving patrol officer's hours would be
readjusted. This equates to a $49,200 annual expense reduction to the Golf
Operations budget.
Pros: Expense reduction of $49,200 to the Golf Operations budget
Cons: Would not have full security coverage since the second roving
patrol officer would not be present. SilverRock hours of operations
are primarily from 5:30 a.m. to 7: 00 p.m. daily (depending upon the
time of year). This leaves 10-12 hours where SilverRock employees
are not present. One (1) roving patrol officer can only cover 8 hours
per night/shift.
314
4
SILVERROCK RESORT
Annual Plan
Fiscal Year 2009-2010
Mission Statement
"TO BE THE BEST"
"TO HAVE THE BEST GOLF FACILITIES"
"TO HAVE THE BEST GOLF COURSE CONDITIONS"
"TO PROVIDE THE BEST SERVICE"
SilverRock Resort is dedicated to providing the finest public golf
experience. All Staff Members of the facility play an important role in our
Mission. Staff is supported through training and resources to ensure success.
SilverRock Resort aspires to represent ownership and management with the
highest standard of service in the Golf/Resort Industry and produce superior
golf course conditions to meet and exceed the goals.
Goals and Objectives: To support our Mission Statement and to achieve the
projected Annual Plan; SilverRock Resort will pursue the following goals
and objectives:
• To hire and train staff members that will provide a high standard
of guest services and maintain the highest level of course conditions
• To maintain and pursue an aggressive Marketing Plan that
benefits/acknowledges the La Quinta Residents, local residents,
avid tourist golfers and golfing public
• To present a facility and golf course conditions that qualifies to host
the Bob Hope Classic with a continuing strong commitment to be in
the rotation of golf clubs
• To have each Department operate within their annual budget
allowing SilverRock Resort to reach the net operating goals
315
SILVERROCK RESORT
Annual Plan
Fiscal Year 2009-2010
PHILOSOPHY STATEMENT
After four (4) and a half years of operations, an Annual Plan accommodated
the operational start-up through and including grow -in, final construction of
the Arnold Palmer Classic Course, a notable Grand Opening Celebration and
SilverRock's second successful year in the Bob Hope Chrysler Classic. As
the 2009-2010 Annual Plan is implemented, focus will continue to be on
broadening the awareness, marketability and noteworthiness of SilverRock
Resort's Arnold Palmer Classic Course, golf facilities and amenities. Also a
strong emphasis will continue to be placed on SilverRock's participation in
future Bob Hope Chrysler Classic Tournaments which SilverRock is
contracted to be part of for the next eight (8) years.
The philosophy that Landmark Golf Management perpetuates at SilverRock
Resort is: an operation that allows management to utilize golf industry best -
practices in accommodating market -driven demands as market shifts may
occur. Each golf course facility has its own personality and characteristics;
therefore, each golf operation is unique to some degree and should be
managed with personality and characteristics taken into consideration. Golf
operators that adjust procedures to short and long term market and industry
fluctuations are better suited to maximize opportunities.
In this upcoming fifth complete twelve (12) months of operations, Landmark
Golf Management will put forth every effort to better position SilverRock
Resort as a place to frequent in the eyes and minds of the influential decision
makers in the world of golf.
BRAND PROMISE
Discover the mystique of SilverRock Resort, the crown
jewel of La Quinta and its golf legacy. Rich in both
history and legend, the majestic Santa Rosa Mountains
frame an unwavering commitment to an exceptional
experience at SilverRock Resort.
Our Promise: Exceptional in All, For All, Always.
316
SilverRock Resort
2009-2010 Annual Plan
C4
H
.11.r.. ll..�
Key Employee Staffing and Salaries n K60m. L6nEm rk Gag M6n60.m6n1
2009-2010 ANNUAL PLAN
SEP.
OCT.
NOV.
DEG.
JAN.
FEB.
MAR.
APR.
MAY
JUN.
DEPARTMENT SUMMARY
JUL.
AUG.
GOO F OPERATION OUTSIDE SERVICES
OUTSIDE SERVICES MANAGER
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
OUTSIDE SERVICES SUPERVISORS (FULL-TIME)
1
1
1
I
1
1
2
2
2
2
1
I
DRIVING RANGE(PART-TIME)
1
1
1
1
1
1
0
0
1
1
0
K
CARTMAGNALET/BAG DROP (FULL-TIME)
0
A
0
A
A
0
2
2
2
2
2
1
1
CARTIBAGNALETIBAG DROP (PART-TIME)
0
0
0
2
2
2
2
SHUTTLE DRIVER (PART-TIME)
D
0
0
0
2
2
PRO SHOP
1
1
1
1
1
1
HEAD GOLF PROFESSIONAL -
I
1
1
1
1
1
1
1
1
I
I
I
1
1ST ASSISTANT PROFESSIONAL
1
1
1
1
1
1
1
1
I
I
1
MERCHANDISER
I
1
1
1
1
1
2
2
2
2
2
2
2
ASSISTANT PROFESSIONAL
2
2
2
2
2
2
2
3
2
2
2
SALES CLERKS (FULL TIME)
1
1
1
2
2
2
1
1
1
1
0
SALES CLERKS (PART TIME)
0
0
1
t
1
1
1
6
6
6
0
r
6
6
T
6
6
6
6
COURSE SERVICES
3
3
3
]
2
3
]
J
]
3
J
]
STARTERS (PART TIME)
0
2
3
<
A
L
]
0
0
RANGERJMARSHALS(PARTTIME)
0
0
0
8
T
T
T
6
3
3
]
3
]
]
6
GOLF1
1
1
1
1
1
1
1
1
1
1
SUPERINTENDENT
1
1
1
1
1
1
1
1
1
ASSTSUPERINTENDENT
1
1
1
1
1
1
1
1
1
1
FOREMANSPRAY TECHNICIAN
1
1
1
1
1
1
1
1
1
1
1
1
HEAD MECHANIC I FACWTY MANAGER
1
1
1
1
1
1
1
1
1
1
1
ASST MECHANIC
1
1
1
1
1
1
1
1
1
1
1
1
1
HEAD IRRIGATOR
1
1
1
1
1
1
1
1
1
1
1
1
ASSTIRRIGATOR
1
1
1
1
1
1
iT
tT
17
17
tT
17
17
GREENSMEN
tT
tT
17
tT
17
1
1
1
1
1
1
ADMINISTRATIVE ASSISTANT
1
1
1
1
1
1
25
23
25
25
25
25
TOTAL TURF A ADMIN STAFF
25
25
25
25
S
25
LANDSCAPE MAINTENANCE
1
1
1
1
1
1
1
FOREMAN
1
1
1
1
1
1
1
1
1
1
1
1
1
IRRIGATOR
1
1
1
1
5
5
5
5
S
S
5
5
LANDSCAPERS
5
5
5
5
T
T
T
T
T
T
T
TOTAL LANDSCAPE CREW
r
T
r
r
T
32
32
32
32
TOTAL COURSE MAINTENANCE STAFF
32
32
32
32
32
32
32
32
FOOD 6 BEVERAGE
1
1
1
1
1
F 50 MANAGER I SUPERVISOR
I
1
1
1
1
1
1
1
I
1
I
1
CHEF
1
1
1
1
1
1
I
1
1
1
1
1
1
COOK
I
1
1
1
1
1
1
PREP COOK
1
1
1
1
1
1
1
1
1
I
I
LEAD SERVER (FULL-TIME)
I
I
I
1
1
1
1
1
(
1
1
F SB WNTMEVERAGE CARTMALF(FULL TIME)
1
1
1
1
1
1
1
3
3
3
3
2
F 6 B WAITMEVERAGE CARTMALF(PART TIME)
2
2
2
3
3
]
3
1
1
1
1
1
BUSER I DISHWASHER (PART TIME)
1
1
1
1
1
1
1
10
10
10
9
9
9
9
10
10
10
10
1D
1
I
1
1
1
1
1
1
DIRECTOR OF GOLFIGM
1
1
1
1
1
1
1
1
1
I
CLUB CONTROLLER
1
1
1
1
1
1
1
1
1
1
1
1
1
ADMINISTRATIVE ASSISTANT
1
1
1
1
1
3
I
3
3
]
3
3
3
3
D
3
3
MARNETWG?OURNAMENT
1
1
1
1
TOURNAMENT SALES I GROUP COORDINATOR
1
I
1
1
1
1
1
1
TOTAL EMPLOYEES
61
61
fit
88
89
T1
T3
T]
73
72
65
63
SILVERROCK RESORT
ANNUALPLAN
2009-2010 Assumptions
Revenue
Green Fees: A green fee includes golf cart and warm-up range balls. A combination of the
various green fee rates and green fees mix of Regular, Twilight, and Resident play is anticipated to
yield an average rate of $76.13 per round on an annualized basis. The Green fee rates for 2009-
2010 are projected to remain consistent with the prior year's rates due to economic and
competitive concerns.
It is assumed in this Annual Plan that Resident's Guests will continue to be offered a discount as
accompanied guests of La Quinta Resident card holders. The Resident Guest rate represents a
20% discount on the prevailing posted rates and follows similar booking procedures as extended to
a La Quinta Resident card holder; booking three (3) days in advance.
It is assumed that the golf course will be closed to public play during the Bob Hope Chrysler
Classic from January 17-23, 2010. It is also assumed the overseeding dates will be October 5
through November 3, 2009; over seeding reduces revenues, which is taken into consideration in
these projections, due to the course being closed during these dates. It is also projected that
aerifrcation will occur in August of 2009 and June of 2010 which reduces revenue for 3-5 days
with each of these two (2) aerification cycles.
Greens Fee Mix: Through proper marketing, yield management, and limited advanced Resident
bookings the projected mix of green fees is: 30% Resident, 25% Public, 10% Public Twilight, &
35% Other (tournaments, wholesalers, juniors, resident guests, replays and discounts).
Miscellaneous and Other Revenue: Based on $2.79 per round. This consists of golf club rentals,
golf club repairs, handicap fees, driving range fees, rider fees, 15 % of golf lessons and
Independent Contractor's Fees.
Golf Shop Merchandise: Based on retail sales of $8.32 per round
Cost of Goods Sold
Merchandise 53 %
Food & Beverage 33 %
Expenses
Golf Carts, Bag Room, and Driving Range: Includes outside service, valet, bag room, and
driving range staff plus supplies and operating expense for this department.
Golf Shop Merchandise: Includes golf professionals, merchandising sales staff, receiving staff
and golf shop operational expenses.
319
SILVERROCK RESORT
ANNUALPLAN
Course Services: Includes course service staff consisting of course rangers/starters and related
department supplies and materials.
Golf Course Maintenance: Includes grounds maintenance staff, supplies, and materials. Over
seeding dates are projected to be October 5 through November 3, 2009, which results in projected
higher labor cost and supply costs during the annual overseeding process.
Bob Hope Chrysler Classic: It is assumed that SilverRock Resort will host the 2010 Bob Hope
Chrysler Classic. An Assumption sheet and a Supplemental Budget (not part of the Operations
Budget, attached hereto as pages 28 & 29) provide the extra maintenance expenses required to
prepare the facility.
Front Entry Maintenance: A Supplemental Budget (not part of the Operations Budget, attached
hereto as page 30) provides the maintenance schedule and expenses for the front entry area that
encompasses the entrance at SilverRock Way south of Ave. 52.
Water & Electrical: This includes water and electrical cost to irrigate the golf course and
properly maintain the lake system. This is accounted for in the Golf Maintenance budget.
Food & Beverage: Includes food & beverage staff and expenses for the temporary clubhouse.
There is a separate Agreement for the Food & Beverage Department including the Liquor License
arrangement between the City and Landmark Golf Management.
Marketing: Includes marketing, public relations, advertising, web page, collateral and tournament
sales, etc.
Clubhouse: Includes clubhouse expenses, maintenance/cleaning staff, landscape maintenance,
parking lot and entry drive clean up. Roving patrol expenses used to secure the entire property of
SilverRock is included in the Operations Budget.
Management Fee: The monthly Management Fee of $7,500 per the Golf Course Management
Agreement is budgeted for the 2009-2010 fiscal year.
Insurance: Per requirements of the Golf Course Management Agreement in the Annual Plan is
the cost for comprehensive golf club insurance policy, general liability, property, equipment and
business interruption etc.
Personal Property Lease Tax: Exempt, except personal property taxes on equipment purchases
or leases which are included in this Annual Plan.
Golf Carts and Maintenance Equipment Leases: Golf carts and maintenance equipment are
being leased for the Golf Club.
10 •- 320
2C093010 ANNUAL PLAN Sil-Rock Rootl W
CONSOLIDATED INCOME STATEMENT•^^•^ •' "•
FOR FISCAL WAR. JULY 2009 -JUNE 3010 nvumn+.vu.�.
DEPARTMENT
300]3W6
AduaL
2V0&2009
Actual l Dutl9et
JUL
AUG
SEl
OCT
NOV
DEC
JAN
FEB
MPR
APR
MAY
JUN.
ROUNDS
ROUNDS
40,516
38,551
309A0
2,150
1,800
3,100
500
4,000
3,450
2,500
4,700
5600
5200,
4,000
2,150
TOTAL ROUNDS
40,S16
35,851
2.160
1,500
3,100
500
4,000
3,450
2,500
4,700
51600
5,209
A,000
2,150
REVENUE
GREEN FEES
3,285,296
2,928,579
2,99P1?p3
06376
72,315
143,143
29,881
324.750
257,672
221 094
450,025
536,200
440,310
271,650
147,087
MISC. REVIRANGEICARTSIRENTALS
439,353
",ON
7,461
3,970
6,115
5,325
12,100
11.693
8.625
15320
17$60
11000
8,800
3,540
GOLF SHOP MERCHANDISE
30.372
319,558
10,750
81100
21,700
3,000
30,ON
24,150
35,000
47,OOD
56000
46.800
28,000
15.050
FOOD 6 BEVERAGE CONCESSIONS
12,00
12,000
500
500
500
1,500
1,500
1,500
1,500
1,500
1,500
500
500
500
TOTAL REVENUE
3.797.021
3,359,137
105,087
84.985
171,458
39,709
369.350
295,014
206,219
513,7A5
611,290
498,690
306,750
166,184
COST OF SALES
PRO SHOP
199,253
180000
1
5.706
4,299
11,517
1,592
15,923
12,81E
19,576
24,945
29,722
24,839
14861
7,988
TOTAL COST OF SALES
199,253
180,000
..7T 1AA
S,706
4,299
110517
1,592
15,923
12,818
ta,5T6
24,94S
29,722
24.539
l4,9fi1
7,988
GROSS PROFIT
0,S97,768
3,179,137
3
99382
80,586
159,940
38,114
352.428
2S2,197
247,643
AS8,SO0
581,53E
473,851
291,899
158.197
OPERATING EXPENSES
GOLF CARTS%BAGSWANGE
231,653
221,150
W.09
15,557
18,609
12,971
25,263
24,991
20,317
22.410
20,616
20,798
19,623
16,638
15,338
GOLF SHOP MERCHANDISE
273.173
245,800
241Ea,�493
18,811
18.211
20,270
11503
21.776
21,676
23,191
21,726
21726
20,792
23.683
19,959
COURSE SERVICES
90,215
$3,268
Au-
2.765
2,765
2957
1697
3,918
5,74D
6651
6600
6,600
0597
2,790
2,790
GOLF COURSE MAINTENANCE
1,751,017
1,650,327
,9A9u770
122873
127,623
141,606
268632
125,376
123,358
117,738
117008
114,470
117,670
114.730
118.288
WATER S ELECTRIC COST
97,026
93,500
04,071
6814
6,659
0,034
8,254
8,349
B,349
8,504
8,427
8,504
6,504
6659
6.814
GENERAL A ADMINISTRATIVE
303,866
314,950
31A300
25.412
25,662
26,262
28,187
26,187
26p%2
28,812
26,312
26,112
26,112
26,862
26,012
MARKETING
252,631
290,984
ffifi,7A9
6,007
9,097
20,777
22.282
29,772
26.972
35.02
32322
26,072
23,122
13.572
11322
CLUBHOUSE
154,264
166100
168,106
13,842
13842
13842
14442
13042
13842
15,242
13842
13042
13842
13842
13,842
MANAGEMENT FEEQ"m ,ea r.eew..t
85.000
102,500
9 99A
2S987
22,394
10,794
15661
(1,524)
110445
(383)
(2,340)
(10,090)
(6601)
5359
19,299
CAPITAL RESERVES
70,136
68,75O
AtO
1,728
1,446
2.863
598
6e95
5,153
4.422
9,001
10,724
8,8M
5.433
2,942
INSURANCE
40,000
45,000
A'tj00@
3,500
3,500
3,500
3,500
3,500
3,Soo
3,500
3,500
3,500
3,500
3,500
3,500
PERSONAL PROPERTY LEASE TAXES
18,250
20,000
20.d29
20,000
0
0
0
0
0
0
0
0
0
0
0
LEASES Carl B Maint.
484.235
489.500
a
37453
37,453
37,453
3],453
3],453
37,453
34,581
34,581
31,581
34,681
34,581
34.581
TOTAL OPERATING EXPENSES
3881,568
3,778,929
06A
300,749
201,182
301,329
435,632
300,135
3"367
300,109
291,594
276,839
252,348
267,649
274,666
NET INCOME
253,708)
S9Q793
(201,367
(200,576
(141.309
(397.518
52,292
(22,1 ]0
(52,488
197,205
301,699
201.503
24,240
(118,490
NET INCOME%
-7A%
.17.9%
0
-191.6%
-236.3%
-82.5%
-1001.1%
44.2%
-7.5%
-19.7%
38.A%
19.8%
40.4%
7.9%
-70.1%
Average Graen Fee
f81.09
373.3E
A7R1S
$40.18
E4018
U618
$5976
$8119
$7469
$8844
E9575
$9575
EBd fiB
E6T 91
$6841
Avenge f Misc. Income Per RE
f3AS
$2.55
$1"
$347
$2,21
$197
$1D 65
$303
E339
$345
$324
$3.14
f21J
E165
$185
Avenge f Merchandise per Rd
Total Avenge RevenOe per Round
58,89
$9112
$8.23
$86.15
9E32
wlu
$500
$A6.68
$450
$47.16
$700
$5531
$600
A9A1
$750
$92.09
$7.00
S85.S1
$14 OD
$106.49
$1000
$10931
$10.00
3109.15
E9.00
395.90
f]00
S1fi.fi8
$7.00
S]L30
2009-2010 ANNUAL PLAN SilwrR..kR..A SUNDATS: 36-MarL9 0102 PM
Prolecbons -July 2009 to June 2010
Capital Expendrtures PREPARED By: Landmark Golf Managrmurt
CAPITAL EXPENDRURES TOTAL JUL AUG. SEP. DOT. NOV. DEC. JAN. FEB. MAR. AP0. MAy JUN.
GOLF OPERATIONS
3 GO.PYa. $
1,800
$
1,800
TOTAL GOLF OPERATIONS $
1,800
$
1,800 $
- $
- $
- $
- $
CLUBHOUSE
60 Seat Cushions ($30 EACH) $
1,800
$
1,800
TOTAL CLUBHOUSE OPERATIONS $---1,800
$
1,800__$_
S _.7
!._..___E__..:...
GOLF COURSE MAINTENANCE
1 Double Axe ublity Truk, $
3,000
$
3,000
mo RalnNre Romra. Hplece dw Hodder brlaatbn Heae• $
6,599
$
6,699
1 Computer&3FrMa RWimfor RalnnnElrr,ga onx MGSPwl3yearrmewal $
12,176
$
12,176
$
$
$_
'_ $
$-
TOTAL GOLF COURSE MAINTENANCE _$
21,776
$
21,775 $ _-_
$ ---_--
$
_ $
__ _'
_ __
__
_...$
__
TOTAL CAPITAL EXPENDITURES— $
25,375
$
25,376 $
- $
- $
$
$
- $
$
$
$
$
$ -
EXPLANATIONS
GOLF OPERATIONS
Two 12) compute. will be needed to roPlaca a8rn9 egmP bbook
CLUBHOUSE OPERATIONS
Replace seal mahigne for I.h.u.--burs
GOLF COURSE MAINTENANCE
Double Rile Deny Trader la handed! to bwwoorn noulPmmt
Ralothd Robot u, relexe Me Hunts In,gmon Hens. The tracing Hunter Hens we not durable and haw eamM coe0y nownNnanu Issues.
ComW W 6 3 FreMom Redlasfw Rain Blyd It lgatm wlth GSP al yearrmewW. The current GSP contract extern ads winter.
W
N
N 12
2009-2010 ANNUAL PLAN SllverRack Resort RUN DATE: 26 tlar49 08:41 AN
Projectoons-Jul M09 to June 2010 PREPAREDBY: Landmark Golfblenagemmt
Golf Reall
Total
JUL.
AUG.
SEP.
MT.
NOV.
DEC.
JAN.
FEB.
MAR.
APR.
MAY
JUN.
Resident suits (Weekday)
5.285
290
243
419
68
540
4bb
33B
635
756
702
540
390
Resident Rnds(Werkend)
S460
355
297
512
83
660
50
413
76
924
858
660
355
Sub -Total Resident Rnds
77,745
645
540
930
1S0
12M
lat5
750
1410
1680
15W
12M
645
um of I n,d
Public Rnds (Wekday)
030
4,904
242
203
349
56
450
388
281
529
00
585
450
242
Public Rads(Wekend)
5.383
2%
248
426
69
550
474
344
646
70
715
550
2%
Sub -total Public Birds
9,788
538
450
75
125
1"
863
625
1175
1"
1300
1000
BOB
1'ofiatnl
UT
1,7h2
97
81
IQ
23
180
155
113
212
252
24
ISO
97
Pubkc Tic,(Weekday)
118
99
171
28
22O
1%
138
259
SUB
286
2W
118
Pubkc Twi(Weekend)
2,153
310
50
400
US
no
470
560
520
400
215
Sub -Total Tedg)d Birds
3,915
215
160
ae of rood
010
6,166
339
284
488
79
630
543
3W
740
881
819
630
339
Other (Weekday)
7,536
414
347
597
96
70
664
481
905
1078
1001
70
414
Other (Weekend)
2B0
242
175
329
392
364
280
151
Toonan,rds
2.741
151
151
126
126
212
217
35
35
280
242
175
329
392
364
no
151
IM�olesales
2,741
75
63
109
18
IQ
121
88
165
1%
182
IQ
75
Resident Gueat
1,370
109
18
140
121
88
165
1%
182
140
75
Stand By Golf
1,370
75
188
63
158
221
44
350
302
219
411
4%
455
350
188
D¢mm�is
3.426
38
32
54
9
70
60
44
82
98
91
70
38
PGA
hour
685
685
38
32
54
9
70
60
44
82
98
91
70
3B
Replay
685
38
32
54
9
70
60
44
82
98
91
70
38
Su1.Tota1 Other
13,703
753
630
INS
175
1"
12M
875
1645
1950
1820
14M
753
o ftatal
Total Rounds
035,
39,150
21%
1"
3100
BOB
4000
3450
2500
4700
5600
5"
4"
2150
Green Fees
$
30M $
30M $
30W $
3000 $
45W 8
4500 $
55W 8
55M S
5500 S
5500 E
9500 $
4500
Resident Rads(WeekdaY)
30M $
Not) $
30W $
30W $
45W $
45M $
5500 S
55W $
55W $
5500 $
950o $
450O
Resident Rnds(Wekered
S
45W $
55M $
85M $
115 OO $
10000 $
175W $
15000 $
15000 $
13500 $
90 OD $
ad 00
Public Suds(Wekday)
$
45W $
$
5500 $
65M $
10500 $
1200o 8
105W $
13000 $
ISOM $
1WOO S
13500 $
95M $
9500
Public Bids(Wekend)
$
55M
400O $
40M $
400D $
6000 $
8500 $
75M $
850D $
85M S
85M $
B000 $
60M $
65M
Public Twl(Wekdav)
$
S
50 AD $
50M $
70W $
85 do S
750O $
850D S
85W $
8500 $
so 00 $
70 D0 $
75W
Public Tic. (Weekend)
S
$
50M
4000 $
40M $
5000 $
55W $
85W $
sow $
90 do $
95W 8
95 D0 $
70W $
6500 $
65 Do
Othef(Weekdae)
40W $
4000 $
SO 00 $
60M $
8500 $
BOW $
SO do $
9500 $
93M $
80M $
75W $
75M
Oir,(Weekend)
$
Golf Revenue
$
8,7W $
7,290 $
12,555 8
2025 8
29,300 S
20,959 $
18,563 $
?4,898 8
41,580 8
38,610 8
29,300 8
13,061
Resident Rod$(Weekday)
246848
$
8,910 $
ISIA5 $
2,475 $
29,700 $
25,616 $
22,688 $
e653 $
50,820 $
47,190 $
29,700 $
15,964
Resident Rads(Wekend)
WI,703
S
10,643
$
4,781 $
51,750 $
38,813 $
35,1% $
79,313 $
94,500 $
]8,9]5 $
40,500 $
21,769
Public Rads(Wekday)
484,734
$
10,884 S
9,113 $
19,181
$
7,219 S
66,000 $
49,809 $
wblo S
96938 $
113,500 S
96,525 $
52.250 $
28,084
Public Rands (Weekend)
614,591
$
16,259 $
13,613 $
2],]06
1,350 $
ISMO $
1116,14 S
9,5b.3 $
1],9]8 $
21,420 $
18,720 $
10180D $
6,289
Public Twi(Weekday)
125,753
8
3R90 $
3,240 $
5,580 $
8,525 $
Lan $
18,700 S
14,231 $
11,688 $
21,97`3 $
26,180 $
2;880 $
151100 $
8,80
Public Tic, (Weekend)
161.233
$
5,913 $
4,950 $
$
24,413 $
4,331 $
53,550 $
43,470 $
35A38 $
70,324 $
83,790 $
51,330 $
40,950 $
22,011
Old,(Wekday)
460,491
$
13,545 $
11,340
$
5,75 $
65,450 $
53,130 $
43,313 $
85,951 $
102A10 $
SOON $
5],]50 $
31,041
Ohe,(Weekend)
585,152
$
16,555 $
13,860 $
29,838
324,750 $
257,6P1 $
221,0i)4 $
450,025 $
536,200 $
440,310 $
2711650 $
147J87
Total Reaenue
2,98g503
$
%,376 $
72,315 $
143343 $
29,881 $
Avg. Rate 3 S ]8.13 - -$ 40.18 8 4018 8 4618 $ 5976 $ etl9 8 74.69 $ Basil 95.75 $ 95.75 $ 84.68 8 6791 68.41
-
Will Revenue
Club Rental ($ 30 per round) 26,168 $ 1,183 $ 990 $ 1,705 $ 275 $ 2,200 $ 1.898 $ 1,375 $ 4,900 $ SAM $ 2,860 $ 2.200 $ 1,183
Onvmg Range Santa ($➢5 per round) 441300 $ 2,150 $ 1,800 $ 3,100 $ Soo $ 4,000 $ 3.450 $ 2,500 $ 7,050 $ 8,400 $ 5,200 $ 4.000 $ 2,150
Rider Fees Sna $ 2,129 $ 180 $ 310 $ 5O $ 400 $ 345 $ 250 $ 470 $ 560 $ 520 $ 400 $ 215
Independent InslructOr Fees 9'" $ - $ - $ - $ - $ 1,500 $ 1.500 $ 1,500 $ 1.500 $ 1.600 $ 1.500 $ - $ -
Bell Relrerval LOl0 $ I WO $ - $ 1.000 $ 1,000 $ 1,000 $ - $ -
GPSAdveNsmglncome 12.00O $ lAOO $ 1.000 $ 1.000 $ 2,000 $ 2,000 $ 2,000 $ 1,000 $ 1,000 $ 1,000
Hantlic4p Fees (based on 200 @ $40) 8,000 $ - $ . $ - $ 1,500 $ 2.00D $ 2.500 $ 1,000 $ S00 $ NO $ - $ - $ -
Tatal IOB296 $ 7.,l61 $ 3,970 $ 6,115 $ 5,325 $ 12,100 $ 11.693 $ 8,625 $ 15,220 $ 11,560 $ 11.080 $ 6.600 $ 3.548
W
N 13
W
2009-2010 ANNUAL PLAN
SllverRoek Resod
Pr eG6one - July 2009 tO June 2010
RUN DATE a &D,Ae as Ur Am
PRLPAREDBY Wedmeek Gruslamgeme r
GOLF SHOP MERCHANDISE.61
TOTAL
JUL.
AUG.
SEP, I
OCT I
NOV,
DEC I
JAN. I
FEB I
MAR I
APR, I
MAY
JUN.
O NOPM R XdNDI Fe
TOTAL BOF ROUNDS
39,150
2,150
1,800
3.100
500
4.000
3,450
2,500
4,700
5.600
5,200
4,000
2,150
$7.00
AVERAGE REVENUE I ROUND
$832
$5.00
$4.50
$7.00
$8.00
37.50
67.00
$14.00
$10.00
$10.00
$9.00
57.00
TOTAL MERCHANDISE SALES
$325,550
10,750
8,100
21,700
3,000
30,000
24,150
35,0W
41,000
56,000
46,800
28,000
15.050
4Q550
57,150
211,608
6.988
5,265
14,105
119M
19,500
15,698
22,750
30,550
36,400
30,420
18,200
9783
Safi Goods $ales
7,595
1,050
10.500
8,453
12.250
16,450
19,600
16,380
9,800
5,268
Hard Goods Sales
113,M
3,763
2,835
TOTAL MERCHANDISE REVENUE
325,550
10,750
8,100
21,700
3,000
30,000
24,150
35,000
47,000
%,909
46.800
28,000
15,060
53.08%
53.08%
0.08%
53.08%
53.08%
53.08%
5308%
53.08%
53.08%
53.08%
53.08%
83.08%
53.08%
COSTOFSAIES
179,053
5.913
4,455
11,935
1,650
16,500
13,283
19,250
25,850
30,800
25740
15.400
8.278
COS -Merchands.(58%)
(8,953)
(296)
(223)
(597)
(83)
(825)
(664)
(963)
(1,293)
(1,540)
(1,281)
(]]0)
(414)
Purehase Disc Taken -(5%)
89
67
179
25
2"
199
289
388
462
386
231
124
Freight - Merchandise
2,686
172,786
5,706
4.299
11,617
1,592
15,923
12,818
18,576
24,945
29,722
24,839
14,861
7,988
TOTAL COST OF SALES
152,784
5,044
3,801
10,183
1,408
14,078
11.332
16,424
22.055
26,278
21,961
13,139
7,062
GROSS PROFIT
SALARIE&AND-BENEETS
161,627
12,479
12,479
13,240
6,027
14,924
14,924
15,114
15,114
15,114
14,324
14,134
13,754
Salaries and Wages
1,648
750
1,858
1,858
1,882
1,882
1,882
1783
1760
1,712
Payroll Taxes
20,123
1,554
1,554
713
756
344
852
852
863
663
863
818
807
785
Workers Compensation
9,229
713
480
480
480
480
480
180
480
480
420
Empbyee Meals
5,400
360
360
420
2,317
2,317
2.317
2,317
2,317
2.317
2,317
2.317
Health Insurance
26,811
1,986
1.986
1,986
2,317
TOTAL SALARIES AND BENEFITS
223,190
17,091
17,091
18,050
9,918
20431
20,431
20.656
20,656
20.656
19,722
19,498
18,989
OTHER EXPNR
2,950
300
300
300
503
300
300
150
200
200
200
100
100
Office Supplies
6,000
500
500
500
Soo
500
Soo
500
500
SM
500
500
500
Contract Services Merchandise Consultant
0
0
0
0
0
0
0
2,000
Dues and Subscnptens
2,000
0
0
0
25
0
0
0
0
0
0
Freight l DRoery
75
0
0
0
25
25
0
15
15
15
15
15
15
Travel
90
2,400
0
100
0
100
0
100
0
100
0
300
200
S00
200
200
200
200
200
Uniforms
840
70
70
70
10
70
70
70
70
70
70
70
70
Telephone
5,490
750
150
1.250
500
100
100
1,250
35
35
35
1,250
35
Seminars l Training
0
0
50
50
50
50
50
50
50
50
50
Miscellaneous
450
0
1,120
2.220
1,745
1,345
1,245
2,535
1,070
1,070
1.070
4.185
970
TOTAL OTHER EXPENSES
20,295
1,720
20.270
11,663
21776
21.676
23,191
21,126
21726
20,792
23.683
19,959
TOTAL EXPENSES
240,485
18,811
18,211
TOTAL GOLF SHOP MERCHANDISE INCOME(LOSS) (90,720)
(1310)
(14410)
(10087)
(10256)
(76991
(10344)
(6767)
329
4,552
1,188
(10,544)
(12,897)
Expendable Supplies are made up of Golf Can Rental Agreement,
Golf Club Rental Agreements, GiR CaLlIcates 8 Merchandise Bags
Uniforms- Each Full-Tme Emp reo0ives (1) shirt per month
w
N 14
der
2009-2010 ANNUAL PLAN SilverRock Resort BUN DATE 16M.rL9 02:39 PM
Projections -July 2009 to June 2010 PREPABEDBV: bntlmn4 CaHMmv{emem
CARTS, SAGROOM & RANGE- Ii
TOTAL
JUL I
AUG. I
SEP. I
OCT. I
NOV. I
DEC. I
JAN. I
FEB.
MAR.
APR I
MAV
JUN.
SALARIES AND BENEFITS
112,549
9.076
6,790
7,076
2,516
9,000
11,665
13,836
11,946
12,009
12,009
8,425
6,426
Salaries and Wages
14,012
1,130
845
881
313
1,132
1439
1,698
1487
1,495
1.495
1,049
1,049
Payroll Taxes
16,162
1.303
975
1,016
361
1,305
1,659
1,958
1 715
1,724
1.724
1,210
1.210
Workers' Compensation
6,960
420
420
420
540
660
660
720
720
720
720
480
480
Employee
7g44
662
662
662
662
662
662
662
662
662
662
662
662
Health Insurance
TOTAL SALARIES AND BENEFITS
167,627
12,590
9,692
10,054
4,393
12,849
15,975
18,673
16,529
16,611
16.611
11,826
11,326
SUPPLIES AND MATERIALS
6,000
150
150
150
150
1.800
150
15(1
1,000
150
150
500
500
Expendable Supplies
72
72
72
100
72
72
72
72
72
72
72
72
Towel Replacement
892
19,400
400
400
400
15,000
400
400
400
400
400
400
400
4W
Bottled Water
2,350
0
0
0
5W
1,000
500
75
75
50
50
50
50
Cad Supplies
0
0
0
6.000
0
0
0
0
0
0
0
Range Balls
6,000
0
100
100
400
400
1,250
1,000
500
500
25)
200
200
Handicap Expenses (Based on 200 @ $25ea)
5,000
100
TOTAL SUPPLIES AND MATERIALS
38,642
722
722
722
16,150
9,672
2,372
1.697
2,047
1,172
922
1,222
1,222
REPAIRS AND MAINTENANCE
300
300
300
300
300
300
300
300
3W
300
300
Equipment Repair - Golf
3,600
300
TOTAL REPAIRS AND MAINTENANCE
3,600
300
300
300
300
300
300
300
300
300
300
300
300
OTHER EXPENSES
526
25
25
25
50
50
50
50
50
50
50
50
50
Office Supplies
0
0
0
0
70
70
70
70
70
70
Prnting l Stationary
420
8,640
0
720
0
720
720
720
720
720
720
720
720
720
720
720
Cad Contract Services - ($9 per can per mo 80 cads)
250
250
250
250
250
250
250
250
Can Maintenance & Repairs
4,000
500
500
500
500
75
75
75
75
75
FreigSoo
rDelivery
75
75
75
75
75
75
75
0
0
925
1, 500
200
Uniforms
6,625
6,000
0
500
0
500
0
500
2.500
500
500
500
0
500
500
500
500
500
500
500
Laand Linen
Laundry
75
75
75
75
75
75
75
126
125
125
125
Miscellaneous
1,160
125
TOTAL OTHER EXPENSES
27,260
I'm
1,895
1,695
4,420
2,170
1,670
1,740
1.740
2,716
1,790
3,290
1,990
TOTALEXPENSES
227,129
15,557
12,609
12,971
26,263
24,991
20,317
22,410
20,616
20,798
19,623
16,638
15,338
Expendable Supplies are made up of - Scorecards, Tees, Pencils, Trash Bags,
Cups & First Aid Supplies
Uniforms- Each employee receive 4 shirts, 1 hat Per season
N 15
c,.n
200&2010 ANNUAL PLAN Sllvedi«k Rawd RUN DATE. 26Mar-09 08:41 AM
P..-,July 2009b June 2010 PREPARED BY: Landmark Golf Man..erneet
SALAKIC.rv. CEKCmn
Salaries and Wages
36,240
2.040
2,040
2,160
480
2.880
4.320
5,040
5,040
5,040
3,120
2,040
2,040
254
Payroll Taxes
4,512
254
254
269
60
359
538
627
627
627
288
388
178
254
116
116
Workers Compensation
2,069
116
116
123
27
164
247
360
288
420
288
420
420
360
180
180
Employee Meals
3,300
180
180
180
180
747
240
3,643
5,465
6,375
8,375
6,375
4,047
2.590
2,590
TOTAL SALARIES AND BENEFITS
46,121
2.590
2,590
2,732
SUPPUES AND MATERIALS
50
50
100
100
100
100
100
100
100
100
75
75
ExpentlabIs Supplies
1,080
50
100
100
100
100
100
100
100
100
75
75
TOTAL SUPPLIES AND MATERIALS
1,050
50
OTHER EXPENSES
1,900
75
75
75
750
75
75
75
75
75
400
75
75
Uniforms
600
50
50
50
50
50
50
50
50
50
50
50
50
Safety Equipment
200
0
0
0
50
50
50
50
0
0
0
0
0
Miscellaneous
125
125
850
175
175
176
125
125
450
725
125
TOTAL OTHER EXPENSES
2,701
125
TOTAL COURSE SERVICES EXPENSES
49,872
2.765
2,765
2,957
1,697
3,918
5.740
6,651
6,600
6,600
4.597
2,790
2.790
Expendable Supplies are made up of Clipboards, Paper (starter sheets,
ranger sheets), Towels, Trash Bags
Uniforms- Each employee receives 4 shots, 1 hat per season
w
N 16
2009-2010 ANNUAL PLAN
SllverRock Resort RUN BATE 26M.1-09 .it AM
Pro actions - Jul 200H lB June 2010 PREPARED BY Lanemi con Mnn.Pmmt
MAINTENANCE DEPARTMENT -63
TOTAL
JUL.
AUG.
SEP.
OCT
NOV
DEC.
JAN. I
FEB. I
MAR.
R. I
MAY I
JUN.
E9 A D ENEFITS
687,712
57,306
57,306
57,306
51,306
57,306
5I,300
5],300
5],306
5],310
5],31a
5],310
,316
52.808
Salaries and Wages
0
0
0
10,312
3.114
0
0
0
0
0
0
2,806
OverOma Houdy Wages
16.1
87,611
7,135
7.135
7,135
8.418
7,522
7,135
7,135
7,135
7.136
7,136
7,136
7,485
Payroll Taxes
39,887
3,272
3,272
3.272
3.665
3,391
3,272
3,272
3,272
3,273
3.213
3.273
3.380
Wodmrm'CompensaBon
2,880
240
240
240
240
240
240
240
240
240
240
240
240
Employee Meals
104.880
8,140
8,740
8,740
8740
8,740
8.740
e,740
8,740
8740
8.740
8.740
e,740
Health Insurance
TOTAL SALARIES AND BENEFITS
939,234
Tfi,693
76,693
' 76,693
88,681
80,313
76,693
76,693
76,693
76,705
76,705
95,200
5,W0
11,500
9,600
18,100
51000
12,000
5,500
8,000
5.000
5,000
5,000
51000
Femhzer
3,500
0
0
1,000
250
0
11000
950
100
100
100
FlowerarPlanis
3.600
3,600
3,750
6,500
4.180
3,100
2.950
3,000
3,100
3,600
2.860
2,860
Gas &Oils
43,100
8,000
200
200
200
6,000
200
500
200
100
100
100
100
100
Golf Course Accessones
3,500
2,500
3.500
4.500
2,700
2.200
2,000
2,000
1,500
2,000
90D
2,000
Chemicals B Peseades
29,300
0
0
3,500
0
3,500
0
0
0
0
0
POA Control
7,000
0
390
0
390
5,000
2,000
2,01%1
800
380
100
100
100
100
100
SandlMulchBunker
11,1
350
350
250
98,060
350
350
350
350
350
350
350
350
Seed
101,810
5,000
100
100
2,000
2.000
100
100
to
100
100
100
100
100
Small Tools
5,750
1,000
1,000
1.000
250
250
250
500
0
0
0
500
1,000
Sod
7,600
1,250
1250
0
2,500
0
0
0
0
0
0
1.300
1,300
Topdmasmg
317,720
15,890
20,690
26,300
1,10,160
18,280
20,300
16,430
13,750
10,350
11,350
11,210
121
TOTAL SUPPLIES AND MATERIALS
REPAIRS AND MAINT NAN
1,750
250
250
250
0
0
0
250
250
0
250
250
Buildings B Bndges
4,400
4,400
4,400
10,000
2.000
1.500
1,500
1,500
1,500
1.500
1.500
1,500
Equipment
35,700
2,100
2,200
2,000
Rod
550
1,200
1,000
1,000
1,000
11000
I'Dop
Irnganon System
16,050
2100
1.000
1.000
1,090
l.wo
1,000
1,000
1,000
1.000
500
0
Pumps
10,500
1,000
1.000
1,500
2,500
500
500
2,500
500
1.500
1,500
1,500
1.500
1,500
SW Aqua0cs Lake Mami Contract
17.000
1,500
0
0
0
0
2,000
4,000
0
0
Trees
10,050
0
0
3,500
550
9,250
11.850
14,050
4,400
5,550
4,650
5,250
],000
9,000
4,750
4,250
TOTAL REPAIRS AND MAINTENANCE
91.050
9,250
w
N
V 17
2009-2010 ANNUAL PUN
811XerR,.k Resort sun e4T6 H rai war •m
Projection, - Jul 200, ar Jun, 2010 P9ee4R29 By us4-1, GOX s6istormr
MAINTENANCE DEPART110E111-83 1 OTAI 1 5 q I AUG. I SEP. I CT. NOV. I DEC I JAN I FEB I MAR. I APR. I MAY I JUN.
OMEREXPENSES
Contract Services Soinssue Tests
4,000
0
0
2.000
Dues and Subscriptions
900
200
0
0
Employee Education
1,550
50
50
50
Equipment Rental
4,200
200
150
150
Auto Expense
6,000
500
500
500
Licenses and Penolls
680
100
100
BO
Miscellaneous
1,200
IN
100
100
Supplies Miscellaneous
4,350
750
750
750
PropaneiNatural Gas
600
50
50
50
Safety Eguipmeri Training
2,600
100
100
No
Taleph.n&DSL
10,200
850
850
850
Green West. Removal
6,288
524
524
524
Umi.ans 6 L raun eels
9,840
820
820
820
TOTAL OTHER EXPENSES
52,408
4,244
3,994
6,774
0 0 0 0 0 0 0 2.000 0
0 2W 0 0 200 0 200 0 IN
50 50 SO 50 1.000 50 50 50 50
1.800 600 200 200 200 200 200 200 100
500 500 500 500 500 500 Soo Soo Soo
0 0 0 0 0 250 150 0 0
IN IN 100 IN 100 100 IN IN IN
500 500 500 too 100 100 IN 100 100
50 50 50 50 50 50 50 50 50
200 200 200 200 200 200 100 100 100
850 850 850 850 850 850 850 850 850
524 524 524 524 524 524 524 524 524
A2n 820 820 820 820 820 820 820 820
TOTAL MAINTENANCE EXP.(EXCL Landscaping)
1,400,412
106,077
110,82]
123,61T
348,285
10].]e]
106,33T
100,98i
100,23]
97,699
100,699
97,959
100.323
4,500
LANDSCAPE
13.000
12.200
12.700
13,100
11,400
13,800
12,600
91600
140,544
11,712
11,712
11,712
11,712
11,712
11712
11,712
11,712
11,712
11,712
11,712
11,712
Wages
5,272
0
0
811
2,839
811
0
0
0
0
0
0
811
Cv rtlme Hourly Wages
1,458
1,559
1,812
1,559
1,458
1,458
1.458
1.458
1.458
1,458
11559
Paymll Taxes
18,154
1,458
TTT
700
669
669
669
669
W9
669
700
Workers' Compensation
8,229
669
669
700
2,311
2,31]
2,31T
2,31T
231T
231T
2,31T
2,31T
2,31,
Health Insurance
Landscape Wages B Benefits
2T,804
200.003
2,31T
16,156
231T
16,156
231T
1T,099
19AST
1T,099
16,156
16,166
16156
16,156
16.156
16,156
1],099
Small Tools
1,025
100
100
100
100
100
75
75
75
250
75
250
TS
250
75
250
75
500
Repaus B Maintenance- Drip Irrigation
4.250
250
250
500
500
NO
500
250
290
290
290
290
290
290
Uniforms
3,480
290
290
290
290
290
290
TOTAL LANDSCAPE MAINTENANCE
208,758
16796
16,7911
17,989
20,347
17,9B9
17,021
16.171
16,771
167T1
16,TT1
16,771
114,730
17,964
11812M
COURSE B LANDSCAPE MAINTENANCE TOTAL
1.609.170
122,614
1211623
141.606
258,632
125.376
123.358
117,738
117,008
114,470
117,470
(EXCL UTILITIES)
WATER 6 ELECTRICITY COSTS
3,034
3,254
1,349
1,349
1,504
1.427
1,504
1.504
1,659
1,814
Water Cost
21,671
70.000
1,814
5,000
1,659
5,000
51000
5,000
7,000
7,000
Two
7,000
7,000
51000
51000
5,000
Electricity Pumping Costs
8,034
8.254
8,349
8,349
8.504
8,427
9.504
6,504
6,659
6,814
TOTAL WATER AND ELECTRIC COST
91,871
6.814
6.659
134,282
1....
2T8,88.
1a4",o
131,707
126,242
125.434
122,W/
123,W4
t21,38a
125,t02
TOTAL COURSE MAINTENANCE EXPENSES
1701,041
129,687
C li
N
00 18
2009-2010 ANNUAL PLAN
SllverROok Resort
Projections - July 2009 to June 2010
RUN DATE: E Mnr- 01:02 PM
PREPAREDDY: L=stvirkGKMeugemmt
G B A DEPARTMENT -67
TOTAL
JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
JAN.
FEB. I
MAR.
APR.
MAY I
JUN.
SALARIES AND BENEFITS
206,256
17,186
17,188
17,188
17,188
17,188
17,188
17,188
17,188
17,188
17.188
17,188
17,188
Salaries and Wages
25,679
2,140
2,140
2,140
2,140
2,140
2.140
2,140
2,140
2,140
2,140
2,140
2.140
Payroll Taxes
11,777
981
981
981
981
981
981
981
981
981
981
981
981
Workers' Compensation
2,160
180
180
180
180
180
180
ISO
180
180
180
180
180
Employee Meals
17,496
1,458
1,458
1.458
1,458
1,458
1,458
1.458
1,458
1,458
1,458
1,458
1,458
Health Insurance
263,368
21,947
21,947
21,947
21,947
21,947
21.947
21,947
21,947
21,947
21,947
21,947
21,947
TOTAL SALARIES AND BENEFITS
REPAIRS AND MAINTENANCE
100
100
100
100
700
100
100
100
100
100
100
100
Equipment Repair
1,200
100
100
100
100
100
100
100
100
100
TOTAL REPAIRS AND MAINTENANCE
1,200
100
700
100
OTHER EXPENSES
1,500
125
125
125
125
125
125
125
725
125
125
725
125
Office Supplies
3,200
0
100
100
100
100
400
400
400
400
400
400
400
Printing/Stationary
75
75
75
75
75
75
75
75
75
75
75
Postage
900
75
0
0
500
500
500
500
200
200
200
0
0
0
Recruiting /Relocation
2,600
SO
50
200
ISO
150
50
50
500
50
Dues and Subscnpbons
1,600
50
0
200
50
50
50
50
50
50
Freight l Delivery
600
50
50
50
50
50
SO
0
0
100
0
200
Soo
200
Travel
I'm
2,600
0
100
100
100
0
100
0
100
0
100
100
1.500
100
100
100
100
100
Entertainment & Promotion
4,800
400
400
400
400
400
400
400
400
400
400
400
400
Auto Expense
4,200
350
350
350
350
350
350
350
350
350
350
350
350
Equipment Rental(Copier/Storage)
100
100
100
100
100
100
100
100
100
Non -Capital Equipment
900
0
0
75
75
75
75
75
75
75
Uniforms
1,050
4,800
75
400
75
400
75
400
150
400
150
400
400
400
400
400
400
600
400
Professional Fees (I.T. &Safety Fees)
200
200
200
200
200
200
200
200
200
200
Seminars/Training
2,400
200
550
200
550
550
550
550
550
550
550
550
550
550
550
Payroll Processing
6,600
10,800
800
800
800
800
800
800
2,000
800
800
800
800
800
Computer Supplies (POS Support Fees)
90
90
90
90
90
90
90
90
Bank & ADP Fees
1,080
90
90
90
90
100
100
100
100
100
100
100
100
100
Miscellaneous
1,200
100
100
100
TOTAL OTHER EXPENSES
51,530
3,365
3,515
4,215
4,140
4,140
4,515
6,765
4,265
4,065
4,065
4,815
3,985
318,398
25,412
25,562
26,262
26,187
26,187
26,562
28,812
26,312
26,112
26,112
26,862
26.012
TOTAL G8AEXPENSES
Uniforms- Benefit to be shared betvreen GM & Controller
Entertainment & Promotion- GM promoting property for potential clients
Cu 19
N
CD
2009.2010 ANNUAL PLAN
SltverRock Resort
Pmjectlons • Jul 2"as to June 2010
MARKETNG S Mer-09 06:41 AM
PREPAREDBY: Lmdmerk Golrsia.w.mt
MARKETING DEPARTMENT• 66 1 TOTAL I JUL. I AUG. I SEP. OCT. NOV. DEC. 1; i I FEB. I MAR. I APR. I MAY I JUN.
RI
30,000
2,500
2, 500
2,500
2, 500
2,500
2, 500
2,500
2,500
2, 500
2,500
2,500
2,500
Salaries and Wages
3,735
311
311
311
311
311
311
311
311
311
311
311
311
Payroll Taxes
1,713
143
143
143
143
143
143
143
143
143
143
143
143
Workers Compensation
60
60
60
60
60
60
60
60
60
Employee Meals
720
60
60
60
331
331
331
331
331
331
331
331
331
Health Insurance
3,972
331
331
331
TOTAL SALARIES AND BENEFITS
M, 140
3,345
3,345
3.345
3,345
3,345
3,345
3,345
3,345
3,345
3,345
3,345
3,345
OTHER EXPENSES
Office Supplies
Printing I Stationary
Postage
Contract Services Web Page
Dues and Subscriptions
Uniforms
Telephone
Civet, Community and Trade Show
Public Relations
Promotions I Meals
Promotion - (Media, Vendor Days, etc
Advertising (Ad Purchases)
Collateral Material -(Yrd Skis, Rack Cps, Slam Brochures)
Miscellaneous
TOTAL OTHER EXPENSES
TOTAL MARKETING EXPENSES
1,200
100
100
100
100
100
100
100
100
1W
100
100
100
4,425
0
0
200
3,000
200
200
200
125
125
125
125
125
600
50
50
50
50
50
50
50
50
50
50
50
50
2,100
175
175
175
175
175
175
175
175
175
175
175
175
735
0
0
0
0
0
0
35
400
300
0
0
0
600
0
0
0
300
50
50
50
50
50
50
0
0
1,200
100
100
100
100
100
100
100
100
100
100
100
100
2,926
75
75
75
750
750
750
75
75
75
75
75
75
6,500
0
0
500
500
4 000
500
500
500
0
0
0
0
300
25
25
25
25
25
25
25
25
25
25
25
25
700
0
0
0
5o
50
50
300
50
50
50
50
50
1115,984
2,137
5,227
16,207
11,387
19,877
21,577
27,937
26,777
21,127
18,477
8,477
6,777
9,000
0
0
0
2,500
1,000
0
2,500
500
500
500
1,000
500
350
0
0
0
0
M
50
50
50
50
50
50
216,619
2,662
5,752
17,432
18,937
26,427
23,627
32,097
28,977
22,727
19,777
10,227
7,977
266,759
6,007
9,097
20,777
22,282
29,772
26,972
35,442
32,322
26,072
23,122
13,572
11,322
PfonlotlpnlMeals - Oft property events (Chamber Mixers, Rotanes and
entertaining potential clients)
PromotioNMedialVendor Days -Rad,01TV Onsite Broadcasting
Vendor Days - ShoW casing property in exchange for positive publicly
co
w
O 20
2009-2010 ANNUAL PLAN SllverRock Resort MAREETING zs.Mm-m 08:41 AM
PTectlons - Jul 2009 to June 2010 PRTAREDBY: Landmark GUDManagement
TEMPORARYCLUBHOUSE-800 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. TAN. FEB. MAR. APR. MAY JUN.
SUPPLIES AND MATERIALS
Supplies
4,800
400
400
400
400
400
400
400
400
400
400
400
400
Expendable
4,300
400
400
400
400
400
400
400
400
400
400
400
400
TOTAL SUPPLIES AND MATERIALS
REPAIRS AND MAINTENANCE
200
200
200
200
200
200
200
200
200
200
200
200
Building Structures
2,400
4,800
400
400
400
400
400
400
400
400
400
400
400
400
Restaurant Repairs
Repair
4,800
400
400
400
400
400
400
400
400
400
400
400
400
Equipment
TOTAL REPAIRS AND MAINTENANCE
12,000
1,000
1,000
1,000
1.000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
OTHER EXPENSES
22,500
1,825
1,825
1,825
2,425
1,825
1.825
1,825
1,825
1.825
1,825
1,825
1825
Contract Serves Cleaning
12,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
Telephone
3,800
317
317
317
317
317
317
317
317
317
317
317
317
Cable -Roadrunner
2,400
200
200
200
200
200
200
200
200
200
200
200
200
Water
2,400
200
200
200
200
200
200
200
200
200
200
200
200
Sewer
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Safety Equipment
3,600
300
300
300
300
300
300
300
300
300
300
300
300
Natural Gas
2,600
100
100
100
100
100
100
1,500
100
100
100
100
100
Flowers and Decorations
98,400
8,200
8,200
8,200
8,200
8,200
8,200
8,200
8,200
8,200
8,200
8,200
8,200
Building Sammy(Rovmg Patrol)
2,400
200
200
200
200
200
200
200
200
200
200
200
200
Miscellaneous
TOTAL OTHER EXPENSES
151,300
12,442
12,442
12,442
13,042
12,442
12,442
13,842
12,442
12,442
12,442
12,442
12,442
TOTAL CLUBHOUSE EXPENSES
16,100
13,842
13,842
13.1 42
1,442
:1 ;i
13,84E
15.242
13,842
1;i :
13.842
13,842
13,842
Expendable Supplies made up of Locksmdh, Trashbags, Lightbulbs, Mats,
Items related to Maintenance of Clubhouse
co
co
21
2009.2010 ANNUAL PLAN SllverRock Resort nun DATE: m-4Pr.n9 le"Am
Projections- July 2009 to June 2010 PREPAREDBY l do GuV.......I
MIS DEPARTMENT - 980 & 990 TOTAL I JUL. I At SEP. I OCT. I NOV. DEC. JAN. FES. MAR. I APR. MAV JUN.
MISC OTHER EXPENSES
90,000
25,987
22.394
10.794
15,661
(1,524)
11,445
(383)
(2,340)
(10,090)
(6,601)
5,359
19,299
Management Fee - Fixed
598
6,495
5,153
4.422
9.001
10.724
8.806
5,433
2.942
FF&E Reserve (2.0%)
69,610
1,728
1,446
2,863
3.500
3.500
3,500
3,500
3,600
3,500
3,500
3,500
General Liability Insurance
42,000
3.500
3,500
3,500
3.500
Property Taxes - Regular ($ISM @ 1.25%)
0
0
0
0
Personal Property Taxes
20,000
20,000
0
0
0
0
0
0
0
0
211,610
51.215
27,341
17,157
19,759
8,471
20,098
7,539
10,160
4,134
5,705
14,292
25,740
LEASE EXPENSES
11,581
11,581
11,581
11.581
11,581
11,581
11,581
71,581
71,581
Gott Cart Leases
138,972
77,581
71581
11,581
600
600
600
600
600
600
600
600
Trailer Leases
7,200
600
600
600
600
0
0
0
Computer l Software Lease
8,232
1,372
1,372
1,372
1,372
1,372
1,372
0
0
0
7,400
7.400
7.400
7,400
GPS Lease (Up -Link)
88,800
7,400
7,400
7,400
7,400
7,400
7,400
7.400
7,400
189,000
16,500
16,500
16,500
16.500
16.500
16,500
15,000
15,000
15,000
15,000
15,000
15,000
Golf Course Maintenance Equipment Leases
432.206
37,45J
37,453
37,653
17,453
37,453
37,463
34,581
34,581
34,681
34,581
34,581
34,581
CO
w
N
22
20094010 ANNUAL PLAN si ndtoel,.. RUN DATE: 26-Mm,49 08.41 AM
Projections -July men m Jane" I- PREPAREDBV: Landmark Coif Management
FOOD 6 BEVERAGE DEPT-62
TOTAL
JUL
1 11
SEP.
OCT.
NOV.
OEC
JAN
FEB.I
MAR.
APR. I
MY
JUN.
FOOD REVENUE
TOTAL NUMBER OF ROUNDS
39,150
2,150
1,800
3,100
500
4,000
3,450
2,500
4,700
5,800
5,200
4,000
2,150
RIL ROOMTERlRA
AVERAGE FOOD REVENUE PER ROUND
$4.26
$300
$300
$450
$375
$450
$390
$900
P50
$425
$400
$375
$300
TOTAL SNACK SHOP FOOD REVENUE
168,830
6,450
5,400
13,950
1.875
18.000
13,455
22,500
21,150
23,800
20,800
15,000
6,450
REVERAGECARTS
AVERAGE FOOD REVENUE PER ROUND
$2.03
$150
$125
$125
$225
$375
$240
$350
$220
$200
$175
$125
$125
TOTAL BEVERAGE CART FOOD REVENUE
80.833
3.225
2,250
3,0]5
1,125
15,000
8,280
B,750
10,340
11,200
9.100
5,000
2,668
AVERAGE FOOD$ PER ROUND
$6.29
$450
$425
$575
$600
$825
$630
$1250
$670
$625
$575
$500
$425
BEVERA- REV N
TOTAL NUMBER OF ROUND$
39,150
2,150
1,800
3,100
500
4,000
3,d50
2,500
4,700
5,600
5,200
6,000
2,150
-RII I ROOMTERM
AVERAGE BEVERAGE REVENUE PER ROUND
$2.38
$150
$150
$200
$250
$225
$200
$500
$225
$300
$300
$175
$175
TOTAL SNACK SHOP BEVERAGE REVENUE
95,513
3,225
2,]00
8,200
L250
9,000
Q900
12,500
ID,5]5
16,800
15,600
TOM
3.]83
465]%
BEV RF AGE CAR<
AVERAGE BEVERAGE REVENUE PER ROUND
$2.71
$200
$200
$200
$200
$200
$200
$400
$300
$300
$300
$375
$375
TOTAL BEVERAGE CART BEVERAGE REVENUE
109,563
4,300
3,600
6.200
1.000
6,000
8,900
10,000
14,100
16,800
15,600
15,000
B4Ofi3
AVERAGE BEVERAGE$ PER ROUND $
534 %
11.38
$350
$350
$400
$450
$425
$400
$900
$525
$600
$600
$550
$550
w
Co 23
w
2009-2010 ANNUAL PLAN
SllwiPeek noon RUN DATE: 2f-MarA9 08:41 &M
Proictinm- July 1009 to Jum"Is PREPAREDBY: Landmark Golf Mnn.Brmrnt
FOOD BEVERAGE DEPT-62
TOTAL
JUL.
AUG
SEP.
OCT.
NOV
DEC
JAN.
FEB.
MAR.
APR
MAY
JUN.
Snack Shop]ferm. Food
168,830
6,450
5,40E
13,950
1,875
181000
13.455
22,500
21,150
23,800
20,800
15,00E
5,000
6,45E
2.688
Beverage Cad Food
80,833
3,225
2,250
3,875
1,125
15,000
8,280
8,750
10,340
11,200
9,100
Other Food Income
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Non -Taxable Tournament Site Fees
0
0
0
0
0
0
0
0
0
0
0
0
0
More Non -Taxable Site Fees (Weddings)
12.05
0
0
2,350
7,060
3.085
36,085
21,735
31,25E
31,49E
35,00E
29,90E
20,00E
9,138
TOTAL FOOD REVENUE
662.158
9,675
7,650
20.175
10.060
BEV R - REV NU
Snack ShopRenace Bear& Wine
Snack ShoplTerrace Sodas
Beverage Cad Beer E Wine
Beverage Cart Sodas
TOTAL BEVERAGE REVENUE
TOTAL FOOD &BEVERAGE REVENUE
COS - Food (37%)
COS - Bear & Wine (25%)
COS - Sodas (27%)
TOTAL COST OF SALES
GROSSPROFR
Salanes and Wages
Payroll Taxes
WOAers' Compensation
Employee Meals
Health Insuranw
TOTAL SALARIES AND BENEFITS
JPPLJES AND MATERIALe
Expandable Supplies
Bar Utensils
Menus, Napkins and Placemats
TOTAL SUPPLIES AND MATERIALS
Equipment Repair
TOTAL REPAIRS AND MAINTENANCE
OTHERSES
Office Supplies
Phone
Equlpment Rental
Non -Capital Equipment
Uniforms
Laundry and Linen
Lease Payment
Bank Fees
Seminars J Training
Cleaning Supplies
Licenses and Permits
Miscellaneous
TOTAL OTHER EXPENSES
TOTAL EXPENSES
TOTAL FOOD 6 BEVERAGE PROFIT 11-wr)
47,756
1,613
1,350
3,10E
625
4,500
3,450
6,250
5,288
8,40E
7.800
3,500
1.881
47,756
1.613
1.350
3.100
625
4.500
3,450
6.250
5,288
8,60E
T,800
3,50E
1,881
54,701
2,15E
1,800
3,100
500
4,00E
3,450
S,o00
7,050
8,400
7.60G
T500
4,031
54,781
2,15E
1,80E
3,100
500
4,00E
3,450
5,00E
7,050
8,400
7,800
7,500
4,031
2OK0�6
7,525
6,300
12,40
2,250
17,00E
13,80E
22,
24,fi]5
33,fi0
31,20E
22,00E
11,625
467 2
17,200
13,85E
32,515
12,31E
5],085
35,53
53,T5
SQ18
68,fi00
61,1E
62,00E
20.98
92,375
3,58E
2,831
6,595
1,110
12,210
8,042
11,563
11,651
12,950
11,063
7,400
3,381
25,634
941
788
1.550
281
2.125
1,725
2,813
3,084
4,200
3,90E
2,750
1,478
27,685
1,016
851
1,674
304
2,295
1,863
3,038
3,331
4,536
4,212
2,970
1,596
14$695
5,536
4,489
9, 19
1,695
16,630
11.630
17,413
18,067
21.686
1 ,175
1 ,120
6.455
1,5]e
H.
1
,455
.338
. 10
188,074
15.147
15,147
16.369
8,558
16,107
16,292
16763
16,763
16,903
16,903
16,578
16,543
24.280
1.956
1.956
2.113
1,105
2.079
2.103
2,164
2.164
2.182
2.182
2,140
2.136
10,739
865
865
935
489
920
930
957
957
965
965
947
945
6,960
640
AO
NO
600
600
fi0u
NO
800
600
6.
3,310
e.
3,310
SCO
2,979
38.396
2,979
2,979
2,979
3.310
3,310
3,310
3.310
3,310
3,310
668,
21,487
21,487
22,936
14,062
23,011
23,236
23,794
23,794
23,960
23,96E
23.575
23,142
5,400
300
300
300
300
600
No
600
600
600
No
300
300
1.250
150
100
100
100
100
100
100
100
100
100
350
100
350
100
350
3,825
175
175
175
500
250
250
550
350
350
10,419-
625
575
STS
900
950
950
1,2W
1,05E
1,05E
1,05E
]50
750
2,400
200
200
200
200
200
200
200
200
200
200
200
200
2,"0
200
200
200
200
200
zoo
200
zoo
200
zoo
200
200
1,50E
100
100
100
250
250
100
100
100
100
100
100
to
840
TO
109
70
109
10
109
70
109
TO
109
To
109
70
109
70
109
TO
109
TO
109
TO
109
TO
109
1,308
600
50
50
50
50
50
50
50
50
50
50
50
50
3,050
150
150
150
650
150
400
500
600
1So
400
150
dust
150
400
550
600
1So
400
150
400
4,650
12,000
400
500
400
500
400
500
250
1.500
1,500
1,500
1,500
1,500
1,500
500
500
500
4.020
336
335
335
335
335
335
335
335
335
335
335
25
335
25
750
250
250
25
250
250
250
25
250
25
250
25
250
25
346
25
350
25
350
25
350
350
350
3,596
900
6,400
1,500
5,500
125
125
125
125
125
125
125
125
125
125
125
125
60,214
7,839
2.114
2,339
3.614
3,264
3,46E
3,21E
3,214
4,114
2,614
2,214
2,214
30,151
26,W6
26,05E
18,]]6
2T,431
2],850
28,4 4
28,258
29,32
2].624
26739
2fi,306
1
14,8
4
1
83
41
Supplies Expendable is made up of Smalhsares, Papergoods, First -aid
Undorms- Each employee receives 4 shirts, 1 hat per season
co
W
24
SilverRock Resort
2009-2010 Marketing Plan Narrative
OBJECTIVE: To expand brand awareness for SilverRock Resort, promote
the Arnold Palmer Classic Course as a premier golf course in the Coachella
Valley and increase golf and golf -related revenues.
The July 2009-June 2010 Marketing Plan is built around an annual
Marketing Budget of $256,759. The Marketing Plan includes: advertising
and promotions, collateral materials, civic and community networking,
public relations, golf/consumer trade shows, and internet websites and e-
mail marketing.
ADVERTISING and PROMOTIONS
Advertising and promotions are targeted for La Quinta Residents and
tourist/resort golfers through advertising and media coverage in local,
regional and Southern California golf and travel publications. Advertising
consists of local newspaper, golf and travel magazines, regional directories,
local television and area radio. Advertising is budgeted at $185,984 for
2009-2010.
Newspaper advertising is placed in The Desert Sun with primary emphasis
on the sports enthusiasts with weekly "ear ads" appearing on the front page
of the Sports Section; ear ads are visible to all readers of the paper.
Newspaper advertisement makes up 15% of the Marketing Budget. Special
promotions are designed, as needed by season, and placed in various print
advertisements.
Magazines and directories consist of local and regional magazines, yellow
pages and golf -related directories. These ads vary from full page to quarter
page ads and are full color. Magazines and directories compose over half
(65%) of the advertising budget.
Television commercials (30 seconds) are placed on all three (3) local
network affiliates (CBS2, KESQ3-ABC, KMIR6-NBC) and Time Warner
cable stations. Local radio is used for 30-second spots and specific
promotions. TV and radio ads make up 20% of the advertising budget.
25 335
COLLATERAL MATERIALS
Rack cards, scorecards, and information packets presenting SilverRock
Resort are used as marketing tools for SilverRock Resort. An emphasis will
be placed upon SilverRock's participation in the Bob Hope Chrysler Classic.
Printed material will be produced, as needed, to promote SilverRock Resort
as a Home Course of the Bob Hope Chrysler Classic.
CIVIC AND COMMUNITY NETWORKING AND TRADESHOWS
SilverRock Resort is positioned as a community -friendly golf facility and is
committed to developing strong relationships with community organizations
such as the La Quinta Chamber of Commerce and various local service
organizations.
At various venues locally and around Southern California, trade shows and
expos are held that provide an opportunity to promote SilverRock Resort.
These trade shows and expos are focused on tourism, golf and golf
equipment/apparel, recreation, weddings and other related industries and
businesses.
TOURNAMENTS & GROUP OUTINGS
A continued concentrated effort to attract corporate and group outings will
be positioned through various networking opportunities. Tournament
business represents a large amount of outside play and is vital to
SilverRock's success.
JUNIOR GOLF
SilverRock will continue to support local Junior Golf by offering various
Summer Junior Camps, Junior Rates and being a host course for the La
Quinta High School Boys Golf Team.
INTERNET WEBSITES AND E-MAIL MARKETING
A benefit of memberships in selected local Chambers of Commerce and the
Convention and Visitors Authority is access to cross -marketing
opportunities through website links to SilverRock Resort.
E-mail database marketing is targeted to consumer e-mail addresses that are
collected daily through comment cards, tee -time bookings, selected websites
and the La Quinta Resident renewal process. This e-mail database is used to
send e-mail blasts promoting SilverRock Resort and/or to offer specials
during slower days of the seasons in an effort to maximize tee sheet
utilization.
26 336
SilverRock Resort -Arnold Palmer Classic Course
GOLF RATES 2009-2010
Reservation Type
Book 90 Daysl
Public
Public Twi
Replay (Booked After Rnd)
Bock 3 Days!
La Ownta Resident
U ou:ma Revdmt caaat(20%0 pcclea rain)
Book 990ays1
Wholesale
Wholesale Twilight
tFock 1 Da
PGA PAID
Junior Rate (Before 2 00 p m.)
Junior Rate (After 2 00 p.m.)
(Book 1Da
2009
2009
Julyi-SePL20
July
1-sept 20
n•Thu
n
$ 55.00
$
65.00
$ 40.00
$
50.00
$ 25M
$
25.00
$ 30.00
$ 30,00
$ 44.00
$ 52.00
Is 68.00
$ edoo
$ 50,W E 60.00 E 7S,W $ 65.W
$ W.00 $ 35.W $ 50.00 $ 60.W
E 25.001
$ 25.00
$ 25.
25.00
$ 10.Ot100
$$ 10.00
$ 25.W
$ 25.00
$ 1-00
$ 25.00
E 15.00
1 $ 16A0
n4 Fri
ra tr
rt to
2010
2010
Dec. 264r.30
Dec. 26-A r.30
M n-Th M
Fd-Su
$ 165.00
$ 165.00
$ 95.00
$ 95.00
$ 50.00
$ 50.00
$ 55.00
$ 55.00
Is 132.00
1$ 132.00
3123/2009
2010
2010
uJ0ns30
May 1-Junem
$ 86.00
$ 105.00
$ 6540
$ 76.01)
$ MOD
$ 35.00
$ 45.00
1 $ 46.00
$ 66.0
$ 64.00
Is 135.00 $ 135.00 1 $ 75.00 i 85.00
Is 75.W $ 75.00 $ 40.00 $ 55.W
35.00
$ 25 DO
$ 25.00
$ 1500
$ 15.W
S 25.00
$ 25.00
25
fi .
$ 25W
$ 152,W09
$ 15.00
Stand By Golf Ratesto varybasedupanactualbookmgs Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual broke,
(Book Up to 1 Year)
Groups(13.) Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates NegouatedRates Negotiated Rates Negotiated Rates NegotiatedRales
" Juniors are 17 and under
' All rates to include green fee, golf cart limited amount of range balls prior to round except golf cart for Juniors
` Non golfers -ride alongs-must abide by dress code, riders permitted based upon availability at a rate of $25 per cider
' Gry Employees -Prevailing Resident Rates
OTHER FEES
Range Not Plavino
Rate/Fee
1 Hour
$
10.00
All Day Range Fee
$
25.00
Rental Clubs
$
45.00
Handicap Membership
$
45.00
Golf Lessons
1 Hour
$
75.W
112 Hour
$
50.00
W
W 27
SILVERROCK RESORT
ANNUAL PLAN
2009-2010 Bob Hope Assumptions
OPERATIONAL EXPENSES
Revenue: It is assumed that the golf course will close for public play on
Sunday, January 17, 2010 for the Bob Hope Chrysler Classic and reopen for
play on Sunday, January 24, 2010. The golf course will be closed for a total of
seven (7) days per the tournament contract. This loss of seven (7) days of
revenue has been factored into the 2009-2010 Annual Plan for SilverRock
Resort and amounts to a loss of approximately $150,000 in revenue and 1,500
rounds of golf. Any additional days of course closure will impact the revenue
budget for the month of January 2010.
Wages: It is assumed that the SilverRock Resort golf course maintenance crew
of 30 employees will work an additional 41 hours of overtime per person in the
month of January to ensure PGA Tour course standards. Also, additional
payroll taxes and workers compensation insurance will be an added expense as
a result of the extra hours worked.
Supplies and Materials: Two (2) extra fertilizer applications (December and
January) will be needed to ensure top quality turf conditions. Additional
seasonal flowers and plants will be added at the entrance and clubhouse area.
Also, additional sand will be required to ensure all sand bunkers on the course
are consistent and are in compliance with PGA Tour standards. Additional cool
season seed may be required in order to be in compliance with PGA Tour
standards; a heavier seed rate will be used when overseeding the fairways, tees
and greens in the fall of 2009. If there are any areas of the course that do not
meet PGA Tour standards, those areas must be sodded prior to the tournament.
Other Expenses: Additional maintenance equipment may be rented short term
to get the course ready for PGA Tour standards.
28 338
W
CID
2009-2010 ANNUAL PLAN Sll—rRock RasoO RVHp4Te x6M.Ma ai 4: Pm
Pro actlana-Jul 2009 to Jane 2010 PR6PARCD 9Y Wamna coltm.n.aemmi
SUPPLEMENTAL BOB HOPE EXPENSES
Salanes and Wages
9
0
0
0
0
0
0
0
0
0
0
0 0
Overture Hourly Wages(41 hours at 30 employees)
15,000
0
0
0
0
0
0
15,NO
0
0
0
0 0
Payroll Taxes
1,868
0
0
0
0
0
0
1,868
0
0
0
0 0
WoMem'Compensahon
571
0
0
0
0
0
0
571
0
0
0
0 0
TOTAL SALARIES AND BENEFITS
17,09
0
0
0
0
0
0
17,439
0
0
0
0 0
SUPPLIES AND MATERIALS
F.61u,.r
22,000
0
0
0
0
0
11,000
11,000
0
0
0
0 0
Fl.am1P1ants
2,000
0
0
0
0
0
2,000
0
0
0
0
0 0
SandlBunkar
30,000
0
30,000
0
0
0
0
0
0
0
0
0 0
Seed
25,000
0
0
0
0
25,000
0
0
0
0
0
0 0
Sod
6,000
0
0
0
0
2,000
4,000
0
0
0
0
0 0
TOTAL SUPPLIES AND MATERIALS
85,000
0
30,000
0
0
27,000
17,000
11,000
0
0
0
0 0
OTHER EXPENSES
Eewpment Rental
14,200
0
0
0
0
0
0
14,200
0
0
0
0 0
TOTAL OTHER EXPENSES
14,200
0
0
0
0
0
0
14,200
0
0
0
0 0
TOTAL COURSE MAINTENANCE EXPENSES
116,639
0
30,000
0
0
27,000
17,000
42,639
0
0
0
0 0
P44
2009-2010 ANNUAL PLAN SllverRock Resort RUN DATE: 26Mer-09 09:24 AM
Projections-Ju 2009 to June 2010 PREPARED BY: Landmark Golf Management
Front Entrance Landscaping TOTAL JUL. I AUG. I SEP. I OCT. I NOV. I DEC. I JAN. I FEB. I MAR. I APR. I MAY I JUN.
Employee Count
Landscapers 6 8.26 2 2 2 2 2 2 2 2 2 2 2 2
SALARIES AND BENEFITS
Salaries and Wages
34,320
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
Payroll Taxes
4,272
356
356
356
356
356
356
356
356
356
356
356
356
Workers' Compensation
3,432
286
286
286
286
286
286
286
286
286
286
286
286
Employee Meals
0
0
0
0
0
0
0
0
0
0
0
0
0
Health Insurance
4,512
376
376
376
376
376
376
376
376
376
376
376
376
TOTAL SALARIES AND BENEFITS
46,536
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
SUPPLIES AND MATERIALS
Fertilizer
1,800
150
150
150
150
150
150
150
150
150
150
150
150
Flowers/Plants
1,500
0
0
0
750
0
0
0
0
0
0
750
0
Pesticides
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Seed
Soo
0
0
0
500
0
0
0
0
0
0
0
0
Miscellaneous
11200
100
100
100
100
100
100
too
100
100
100
100
100
Uniforms & Linenrrowels
360
30
30
30
30
30
30
30
30
30
30
30
30
Irrigation Systems
11200
100
100
100
100
100
100
too
100
100
100
100
100
TOTAL SUPPLIES AND MATERIALS
7,760
480
480
480
1,730
480
480
480
480
480
480
1,230
480
Total Front Entrance Landscaping
64,296
4.358
4,358
4,358
6,608
4,358
4,368
4,358
4.358
4,368
4,358
6,108
4,368
w
30