Annual Plan FY 2008-2009 SilverRock ResortAGENDA CATEGORY:
BUSINESS SESSION:
COUNCILIRDA MEETING DATE: April 15, 2008 CONSENT CALENDAR:
ITEM TITLE: Consideration of the SilverRock Resort STUDY SESSION: _
2008/2009 Annual Plan
PUBLIC HEARING:
RECOMMENDATION:
As deemed appropriate by the City Council.
FISCAL IMPLICATIONS:
The 2008/2009 Annual Business Plan (Attachment 1) as drafted for SilverRock Resort
projects operating expenses of $4,099,379 and revenues. of $3,756,926 for an
operating deficit of $342,453. As a result of the Food and Beverage License
Agreement between the City and Landmark Golf Management, LLC, the food and
beverage revenue and expenses are not recognized in the 2008/2009 Annual Plan.
Instead, food and beverage revenues and expenses, which are equal, will be accounted
for through the Food and Beverage License Agreement.
As a component of the Annual Plan, the operator is recommending Capital Purchase
Expenditures of $17,200 and supplemental 2009 Bob Hope Chrysler Classic
Tournament expenses (personnel, materials, and equipment) in the amount of
$116,888. If these additional costs are approved, the operating deficit will be
$476,541.
Staff proposes an advance of $476,541 from General Fund reserves to the SilverRock
Resort Golf Enterprise Fund to fund this operating deficit. In addition, staff is finalizing
the Fiscal Year 2007/2008 revenue and expenditure projections and will be reporting
on such at the June 17, 2008 City Council meeting.
In addition to the expenses contained in the operators' annual plan and the
supplemental expenses for the Bob Hope Tournament, the Fiscal Year 2008/2009
Preliminary Budget will include additional expenses in operating the golf course outside
of the Landmark Golf contract. These additional expenses will include the $100,000
annual payment to the Bob Hope Chrysler Classic per the agreement and $30,250 for
communications and electrical work. The proposed Fiscal Year 2003/2009 budget for
all operating costs at SilverRock Resort totals $4,291,679. s 189
The golf course will be closed for a total of seven (7) days for the 2009 Bob Hope
Chrysler Classic. The loss of seven days has been factored into the 2008/2009
Annual Plan for SilverRock Resort with an estimated loss of $150,000 in revenue and
1,500 rounds of golf. Any additional days of course closure will further impact the
revenue budget for the month of January 2009. In the PGA's follow-up report for the
2008 Bob Hope Chrysler Classic, the PGA highly recommended that the Classic Club
and SilverRock Resort golf course be closed for public play two (2) weeks prior to the
beginning of the golf tournament and restricted play for the public one month before
the tournament. This recommendation is to reduce the ball marks and divots on the
course before the event. Staff and golf course operator believe that the play can be
reduced prior to the event and the tee markers and pin placements be adjusted to
reduce the impact of play on the course without having to close it to the public.
CHARTER CITY IMPLICATIONS:
Operation of the golf course is not subject to prevailing wage requirements.
BACKGROUND AND OVERVIEW:
The City entered into a Golf Course Management Agreement with Landmark Golf
Management, LLC (Operator) in April 2004. Section 3.2.1 of the Agreement provides
that the Operator shall submit an Annual Plan to the City Manager, including a
projected operating budget, for the upcoming fiscal year.
ANNUAL PLAN
The Annual Plan for Fiscal Year 2007/2008 was $3,822,647, with projected revenues
of $3,410,554 reflecting an operating deficit of $412,093. A $250,000 advance
from the General Fund, per the Agreement, was used to establish the Landmark Golf
Operating Account.
The proposed Annual Plan for Fiscal Year 2008/2009 is $4,099,379 with projected
revenues of $3,756,926 reflecting a deficit of $342,453. This reflects an
improvement of $69,640 from last year's operating deficit.
Assumptions used in this plan include:
• 41,150 rounds of play for Fiscal Year 2008/2009;
• No rate changes are recommended;
• An average projected revenue of $79.12 per round;
• A 2% capital reserve ($75,139) for future golf course
improvements/renovations, per the Management Agreement (section 3.10.1);
• Maintenance of the SilverRock entry landscape for $54,296 (unchanged from
2007/2008) funded from the Lighting and Landscape District;
An additional $17,200 separate from the Annual Business Plan is being
requested as new capital expenses for the replacement of nine computers and
five hundred valve boxes for the lateral isolation valves. 181
GOLF RATES
Fiscal Year 2008/2009 Proposed Annual Plan recommends no changes in the posted
golf rates.
Last year, City Council approved the Resident Guest Rate which is offered to
accompanying guests of La Quinta Resident cardholders. This guest rate is limited to
three guests accompanying a Resident cardholder. The guest rate represents a 20%
discount from the prevailing posted rates and follows similar booking procedures as
extended to a La Quinta Resident cardholder; booked 3 days in advance. In order to
maintain the budgeted revenue per round, the City's Operator and staff do not
recommend any changes to the rates or requirements for Resident or Resident guest
rates.
CAPITAL EXPENDITURES
The Operator has proposed $17,200 in additional capital expenditures (not included in
the budget) for the following:
1. Replacement Computers = $7,200. The replacement of nine computers (6 in
the pro shop and 3 in food service) is to meet increasing operational needs.
2. Valve Boxes = $10,000. Five hundred valve boxes are needed for the golf
course irrigation system isolation valves. The isolation valves currently exist
and are functioning properly, but the valves are difficult to find because they are
not in valve boxes.
BOB HOPE CHRYSLER CLASSIC TOURNAMENT
The Annual Plan for Fiscal Year 2007/2008 included $90,868 for supplemental Bob
Hope Chrysler Classic expenses. Prior to the event, the golf course operator requested
an additional $80,000 for additional expenses related to the event. The supplemental
expenses, which included one time equipment purchases, totaled $170,868.
The golf course operator recommends a proposed amount of $1 16,888 in
supplemental expenses for the 2009 Bob Hope Chrysler Classic as follows:
Personnel Costs = $17,688. The additional personnel costs will cover the
overtime expenses that will be required to prepare the course for the
tournament as well as having the golf course being open to the public through
the opening day of the event.
2. Supplies and Materials = $85,000. This amount will cover any unforeseen
incidents, such as acts of nature, which may require bunker sand replacement,
tree replacement, seed and sod for the turf, and plants for replacement or
enhancement purposes.
3. Equipment = $14,200. This amount will cover equipment rental for pumps,
generators, and any other equipment they may be necessary for the event.
182
FRONT ENTRY LANDSCAPING
The operator has proposed $54,296 in supplemental expenses for the front entry area
that encompasses the entrance at SilverRock Way and Avenue 52. This amount
remains unchanged from last year.
Staff concurs with the aforementioned recommendations.
FINDINGS AND ALTERNATIVES:
The alternatives available to the City Council include:
1. Approve the Annual Plan as submitted by Landmark Golf Management, LLC
which projects $3,756,926 in revenues and $4,099,379 in expenses for a net
loss of $342,453 plus an additional $17,200 for Capital Expenses and
$116,888 for the Bob Hope Chrysler Classic Tournament expenses for a net
loss of $476,541; or
2. Do not approve the Annual Plan as submitted by Landmark Golf Management,
LLC which projects $3,756,926 in revenues and $4,099,379 in expenses for a
net loss of $342,453 plus an additional $17,200 for Capital Expenses and
$1 16,888 for the Bob Hope Chrysler Classic Tournament expenses for a net
loss of $476,541; or
3. Approve the Annual Plan with modifications
Respectfully submitted,
AL --
Edie Hylton
Community Services Director
Approved for submission by:
Thomas P. Genovese, City Manager
Attachment: 1. 2008/2009 Annual Business Plan
183
ATTACHMENT 1
R E S O R T
SilverRock Resort -Arnold Palmer Classic Course
2008-2009 ANNUAL PLAN
Prepared For:
City of La Quinta
SilverRock Resort
Prepared By:
Landmark Golf Management
Submitted:
April 4, 2008
184
SILVERROCK RESORT
Annual Plan
Fiscal Year 2008-2009
Table of Contents
Part I -Project Overview
Project Fact Sheet 1
Mission Statement 2
Philosophy Statement 3
Organizational Chart 4
Key Employee Staffing and Salaries 5
Part II -Assumptions and Capital Expenditures
2008-2009 Assumptions 6,7
Golf Operations 8
Course Maintenance 8
Food and Beverage 8
Part III -Operational Financial Projections
Consolidated Income Statement by Month 9
Department Detail
Golf Rounds and Revenue
10
Carts, Bagroom & Range
11
Golf Shop Merchandise
12
Course Services
13
Golf Course Maintenance
14,15
General & Administrative
16
Marketing
17
Clubhouse
18
Miscellaneous
19
Part IV -Food and Beverage
Department Detail 20,21
Part V-Other
Marketing Narrative Plan
22,23
2008-2009 Golf Rates
24
Competitive Golf Rate Analysis
25
Bob Hope Assumptions
26
Bob Hope Supplemental Budget
27
Front Entry Maintenance Budget
28
185
C�
SII VL Ruc IG
PROJECT FACT SHEET
COURSE NAME SilverRock Resort -Arnold Palmer Classic Course
ADDRESS 79-179 Ahmanson Lane, La Quinta, Ca. 92253
TELEPHONE 1-888-600-7272
WEBSITE
W W W.SILVERROCK.ORG
MANAGEMENT
Randy Duncan, Director of Golf / General Manager
Willie Lopez,
Golf Course Superintendent
COURSE YARDAGE
SILVER
7,558
PAR 72
BLUE
7,101
PAR 72
WHITE
6,639
PAR 72
YELLOW
5,974
PAR 72
GREEN
5,306
PAR 72
RED
4,884
PAR 72
GRASS TYPES
GREENS:
TIF DWARF
FAIRWAY / TEES:
TIF SPORT
ROUGHS:
TIF SPORT
OWNER CITY OF LA QUINTA
MANAGED BY LANDMARK GOLF MANAGEMENT, LLC
74-947 HIGHWAY 111, SUITE 200
INDIAN WELLS, CA 92210
PHONE: (760) 776-6688
DATE OPENED February 14, 2005
186
SILVERROCK RESORT
Annual Plan
Fiscal Year 2008-2009
Mission Statement
"TO BE THE BEST"
"TO HAVE THE BEST GOLF FACILITIES"
"TO HAVE THE BEST GOLF COURSE CONDITIONS"
"TO PROVIDE THE BEST SERVICE"
SilverRock Resort is dedicated to providing the finest public golf
experience. All Staff Members of the facility play an important role in our
Mission. Staff is supported through training and resources to ensure success.
SilverRock Resort aspires to represent ownership and management with the
highest standard of service in the Golf/Resort Industry and produce superior
golf course conditions to meet and exceed the goals.
Goals and Objectives: To support our Mission Statement and to achieve the
projected Annual Plan; SilverRock Resort will pursue the following goals
and objectives:
• To hire and train staff members that will provide a high standard
of guest services and maintain the highest level of course conditions
• To maintain and pursue an aggressive Marketing Plan that
benefits/acknowledges the La Quinta Residents, local residents,
avid tourist golfers and golfing public
• To present a facility and golf course conditions that qualifies to host
the Bob Hope Classic with a continuing strong commitment to be in
the rotation of the clubs
• To have each Department operate within their annual budget
allowing SilverRock Resort to reach the net operating goals
187
SILVERROCK RESORT
Annual Plan
Fiscal Year 2008-2009
PHILOSOPHY STATEMENT
After three (3) and a half years of operations, an Annual Plan accommodated
the operational start-up through and including grow -in, final construction of
the Arnold Palmer Classic Course, a notable Grand Opening Celebration and
SilverRock's inaugural debut into the 2008 Bob Hope Chrysler Classic. As
the 2008-2009 Annual Plan is implemented, focus will continue to be on
broadening the awareness, marketability and noteworthiness of SilverRock
Resort's Arnold Palmer Classic Course, golf facilities and amenities. Also a
strong emphasis will continue to be placed on SilverRock's participation in
future Bob Hope Chrysler Classic Tournaments which SilverRock is
contracted to be part of for the next nine (9) years.
The philosophy that Landmark Golf Management perpetuates at SilverRock
Resort is: an operation that allows management to utilize golf industry best -
practices in accommodating market -driven demands as market shifts may
occur. Each golf course facility has its own personality and characteristics;
therefore, each golf operation is unique to some degree and should be
managed with personality and characteristics taken into consideration. Golf
operators that adjust procedures to short and long term market and industry
fluctuations are better suited to maximize opportunities.
In this upcoming fourth complete twelve (12) months of operations,
Landmark Golf Management will put forth every effort to better position
SilverRock Resort as a place to frequent in the eyes and minds of the
influential decision makers in the world of golf.
BRAND PROMISE
Discover the mystique of SilverRock Resort, the crown
jewel of La Quinta and its golf legacy. Rich in both
history and legend, the majestic Santa Rosa Mountains
frame an unwavering commitment to an exceptional
experience at SilverRock Resort.
Our Promise: Exceptional in All, For All, Always.
Golf Shop
Head Golf Professional
Asst Golf Professionals
Gott Shop Buyer
Sales Associates
Guest / Outside Service
Outside Services Manager
:arts/eaa Room Starters P.A.
W
Golf Course Maintenance
Asst Superintendent
Mechamc(s)
Irrigation Technician
Spray Technician
Greenskeeper(s)
Administrative Asst
SILVERROCK RESORT
_ Annual Plan
Fiscal Year 2008-2009
City of La Oumta
ity ouncil & Staff
Community Services
Director
Landmark Golf Management
Management Team
SilverRock Resort Golf Club
Generai Mgr I Director of Golt
Accounting
Controller / Human Resources
4
GM
Food & Beverage
F&B Manager
Restaurant
F&B Server(s) / Cart Altendent(s)
Marketing & Sales
Tournament Sales Mani
Key
Employee
Staffing
and
Salaries
P �Uom
Landmark Goff M6n,emeA1
2006-2009 ANNUAL PLAN
'L— _ _ DEPARTMENTSUMMARY _ ) _
_
JVL
_
AUG
SEP
OCi
_
NOV_
-_
DEC-
JAµ
FEB
MAR
-- —
APR.—)
-
MAY
JUN.
GOLF OPERATION OUTSIDE SERVICES
OUTSIDE SERVICES MANAGER
OUTSIDE SERVICES SUPERVISORS(FULL-TIME)
DRIVING RANGE(PART-TIME)1
1
1
1
1
2
2
2
2
2
1
1
CARTIBAGNALETIBAG DROP (FULL-TIME)
4
4
4
4
4
4
4
4
C
<
4
CARTE GNALETIBAG DROP (PART-TIME)
_ _ U _
_ 0
0 _
_ 0
_ 2
2
2
_ 2
2
2
]
]
T
]
9
10
10
10
t0
10
0
6
PRO SHOP
HEAD GOLF PROFESSIONAL
1
1
1
1
1
1
1
1
1
1
+ST ASSISTANT PROFESSIONAL
I
I
1
1
1
1
1
1
1
1
1
1
MERCHANDISER
1
1
1
1
1
1
1
1
1
1
'
I
ASSISTANT PROFESSIONAL
2
2
2
2
2
2
2
2
2
2
2
2
SALES CLERKS(FULL TIME)
1
1
1
2
2
2
2
2
2
2
2
2
SALES CLERKS (HART TIME)
0
0
1
1_
1
_1
�_-
1
1_
1
_ 1
0
6
6
]
6
6
8
0
6
6
6
6
]
COURSE SERNCES
3
3
3
2
STARTERS (PART TIME)
2
2
2
2
2
2
3
3
2
RANGERMJIRSHALS(PART TIME)
1
1
2
2
2
2
2
2
2
2
2
SHUTTLE ORIVER(PART TIME)
1
_1
_ 1 _
_ _1
4
4
4
4
4
4
1-
4
4
5
5
8
8
9
9
9
9
6
5
GOLF COURSE MAINTENANCE
SUPERINTENDENT
ASST SUPERINTENDENT
FOREMANISPRAYTECHNICIAN
HEAD MECHANIC I FACILITY MANAGER
ASSTMECHANIC
HEAD WRIGATOR
t
t
1
1
1
1
1
1
1
1
1
1
ASST IRRIGATOR
1
1
1
1
1
1
1
1
1
1
1
1
GREENSMEN
16
IS
16
1B
16
19
16
1S
15
18
16
1H
ADMINISTRATIVE ASSISTANT
1
1
_ 1
1
1
1
1
1
1
1
1
—26..
1
TOTAL TURF 6 ADMIN STAFF
26
25
26
26
26
26
26
26
36
26
LANDSCAPE MA NTENANCE
1
FOREMAN
1
1
1
1
1
1
1
1
1
1
1
+
IRRIGATOR
1
1
1
1
+
1
1
1
1
1
1
LANDSCAPERS
6
6
fi
6
fi
6
fi
6
fi
6
TOTAL CREW
6
6
_
6
8
6
6
8
6
8
6
8
_ 6
TOTAL COURSE MAINTENANCE STAFF
MAINTENANCE
374
J4
_
24
64
M
39
N
N
R
J4
34
]4
FOOD 6 BEVERAGE
F& B MANAGER I SUPERVISOR
1
1
1
1
1
1
1
1
1
CHEF
1
1
1
1
1
1
1
1
1
1
1
COOK
1
1
1
1
1
1
1
1
1
1
1
f
PREP COOK
1
1
1
1
1
1
1
1
1
1
1
1
LEAD SERVER(FULL-TIME)
1
1
1
1
1
1
1
1
F & B WAITIBEVERAGE CARTMALF(FULL TIME)
1
1
1
1
1
1
1
1
1
4
1
1
F B B WAITREVERAGE CARTMALF(PART TIME)
2
2
2
3
3
3
3
3
3
3
3
2
BUSER I DISHWASHER (PART TIME)
1
1
__ 1
1
1
1
1
1
1
1
1
1
9
9
9
10
10
10
10
10
10
10
10
9
G6q
DIRECTOR OF GOLFIGM ' ' +
CLUB CONTROLLER
ADMINISTRATIVE ASSISTANT_—
J 3 J J J J J J 3 3 J 3
M
TOURNAMENT SALES I GROUP COORDINATOR
TOTAL EMPLOYEES 64 64 66 66 T3 l4 ]6 T6 76 25 TU 67
a
SILVERROCK RESORT
ANNUALPLAN
2008-2009 Assumptions
Revenue
Green Fees: A green fee includes golf cart and warm-up range balls. A combination of the
various green fee rates and green fees mix of Regular, Twilight, and Resident play is anticipated to
yield an average rate of $79.12 per round on an annualized basis. The Green fee rates for 2008-
2009 are projected to remain consistent with prior year's rates due to economic and competitive
rate reasons.
It is assumed in this Annual Plan that Resident's Guests will continue to be offered a discount as
accompanied guests of La Quinta Resident card holders. The Resident Guest rate represents a
20% discount on the prevailing posted rates and follows similar booking procedures as extended to
a La Quinta Resident card holder; booking three (3) days in advance.
It is assumed that the golf course will be closed to public play during the Bob Hope Chrysler
Classic from January 18-24, 2009. It is also assumed the overseeding dates will be October 5
through November 4, 2008; over seeding reduces revenues, which is taken into consideration in
these projections, due to the course being closed during these dates. It is also projected that
aerification will occur in August of 2008 and June of 2009 which reduces revenue for 3-5 days
with each of these two (2) aerification cycles.
Greens Fee Mix: Through proper marketing, yield management, and limited advanced Resident
bookings the projected mix of green fees is: 25% Resident, 30% Regular, 10% Twilight, & 35%
Other.
Miscellaneous and Other Revenue: Based on $2.75 per round. This consists of golf club rentals,
golf club repairs, handicap fees, driving range fees, rider fees, 15 % of golf lessons and
Independent Contractor's Fees.
Golf Shop Merchandise: Based on retail sales of $9.14 per round
Cost of Goods Sold
Merchandise 53 %
Food & Beverage 33 %
Expenses
Golf Carts, Bag Room, and Driving Range: Includes outside service, valet, bag room, and
driving range staff plus supplies and operating expense for this department.
Golf Shop Merchandise: Includes golf professionals, merchandising sales staff, receiving staff
and golf shop operational expenses.
191
SILVERROCK RESORT
ANNUALPLAN
Course Services: Includes course service staff consisting of course rangers/starters and related
department supplies and materials.
Golf Course Maintenance: Includes grounds maintenance staff, supplies, and materials. Over
seeding dates are projected to be October 5 through November 4, 2008, which results in projected
higher labor cost and supply costs during the annual overseeding process.
Bob Hope Chrysler Classic: It is assumed that SilverRock Resort will host the 2009 Bob Hope
Chrysler Classic. An Assumption sheet and a Supplemental Budget (not part of the Operations
Budget, attached hereto as pages 26 & 27) provide the extra maintenance expenses needed to
prepare the course.
Front Entry Maintenance: A Supplemental Budget (not part of the Operations Budget, attached
hereto as page 28) provides the maintenance schedule and expenses for the front entry area that
encompasses the entrance at SilverRock Way south of Ave. 52.
Water & Electrical: This includes water and electrical cost to irrigate the golf course and
properly maintain the lake system. This is accounted for in the Golf Maintenance budget.
Food & Beverage: Includes food & beverage staff and expenses for the temporary clubhouse.
There is a separate Agreement for the Food & Beverage Department including the Liquor License
arrangement between the City and Landmark Golf Management.
Marketing: Includes marketing, public relations, advertising, web page, collateral and tournament
sales, etc.
Clubhouse: Includes clubhouse expenses, maintenance/cleaning staff, landscape maintenance,
parking lot and entry drive clean up. Roving patrol expenses used to secure the entire property of
SilverRock is included in the Operations Budget. .
Management Fee: The monthly Management Fee of $7,500 per the Golf Course Management
Agreement is included in the Operations Budget.
Insurance: Per requirements of the Golf Course Management Agreement in the Annual Plan is
the cost for comprehensive golf club insurance policy, general liability, property, equipment and
business interruption etc.
Personal Property Lease Tax: Exempt, except personal property taxes on equipment purchases
orleases.
Golf Carts and Maintenance Equipment Leases: Golf carts and maintenance equipment are
being leased for the Golf Club.
192
2008-2009 ANNUAL PLAN
I'
SnverRocF Raised
R1 A DATE
(a-Ap.ufi
to a AM
Protections
- July 2006 to June 2009
_
Capital ExpenERurss
-
➢REPAREDB\
LanEmarLGol(Man1-11
��—
CAPITALEXPENDITURES
TOTAL _
_
JUL
AUG._
_ SEP.
I OCT _ NOV.
DEC
_ JAN
_ FEB
_ MAR _
APR
_ _ MAYS
JUN.
GOLF OPERATIONS
_
6 Computers
s
4,800
$
4,800
TOTAL GOLF OPERATIONS
S
4,800
$
4,800
$O
so
30 $0
$O
$O
80
$O
$O
W
60
FBBDEPARTMENT
3 Computers
$
2.400
S
2,400
TOTAL FOOD Is BEVERAGE
$
2,400
$
2,400
SO
$0
20 $0
$O
$0
$O
SO
$0
E0
$0
—GOLF COURSE MAINTENANCE
l
J
500 Vale BaxealSPexn1
$
10,000
$
%om
TOTAL MAINTENANCE
$
10,000
$
10,000
TOTAL CAPITAL EXPENDITURES"
$
17,200
$
17,200
S0
$0
$0 Sn
$0
$O
SO
$0
$0
SO
$0
EXPLANATIONS
GOLF OPERATIONS
Six (6) computers will be needed to replace aging inventory
L _ FBR DEPARTMENT
Three (3) computers will be needed to replace aging inventory.
GOLF COURSE MAINTENANCE
112 the valve boxes were replaced in 2007-2008 and the other 112 will be replaced in 2005-2009 budget
m
3Wa3009 ANNUAL PLAN Slcergak Re-t
CONSOHUATED NCOME NiATEMENi �'••• -�� "'^
F ORFISCALYEAP-JULY]UOe-JUNE2W9
DEPARTNENi
2n0]-2W9
BWgN .Y!unl'Nufi9en
IOO: I009
20p62WH
rbY
lUt
AVG
SEP
OCi
NOV
OEC
JAN
FEB
MAR
A%t
MAY
JVN
OB IINOS
40,580L
ftOUN05 _ _
40.800
611.150
3,1W 1_
2100 3250 NO, - d100 _ 36W: 260G 5100i
59D0 5d00t 4000) 2200
41,150
_ 2,100•
_
TOTAL ROUNDS ",no
40,800
2,100 3,2501; __800y _4,1y 3,6001 2,6001_ _ 5,100
' I
_SINS 1 5400_ 4.0002,200
I
REVENUE I
i I '
GREEN FEES 3,161,211
],I'08i0
3j¢5,F69
91 ]18�
91118 164572 ' 49.6101 347475 292,365 2d4000, 507450
59Z050 49,b5� 2]1 fi501 150508
MI6C REVIRANGEICARTS/RENTALS B1p25
99000
i1331T
i334
4165 6353 5820• 12265i 11940 8I901 16260
18340 11410 6600 3630
GOLF SHOP MERCHANDISE 327,370
353000
3SSM
147M
147M 22 T50� 6400 III 32 BOO 30 FOO 52000 51000
59000 48600 280N 15400
FOOOB BEVERAGE CONCESSIONS 12,000
t2900
14,00D
500�
_ 50ny 500 1500� 1500 15ML 1.5001_ 1500
_111,303I 194,1841 63,33_0_1 394,Oa0) 3M,405 306,690 •' 576,210
T--
_ _ 15001 _ 5M 500 SOO
665,890I 517,755 j_ 306,750 170,033
TOTAL REVENUE
],SN,]O6
J,6N,8T0
4J71%,926
114,252
COSTOFSAL ES
PRO SHOP
1T3,T52
190,620
199{63¢
?802
],802 120T5• 3,39T _t],409 16241 2T 599 27 NO
31314 25T94 14861 8,174
TOTAL COST OF SALES
1T3,T52
190,620
]99,SSi
71802
T,002 t2,0]5 3A9i 1TA09 16,201 2T,59g 2T,066
�T6651
31,314 2SNK 14,861 8,174
GROSS PROFIT
],4]0,554
144d.250
y$6T,aR5¢
106 9
103,560
182,110
59,93J
jI 320T.
_2T9091
549]42
W4,ST61
491.961
291,889_
161,064
1
OPERATWO EXPENSES
GOLF CARTSIBAGSULANGE
MOM
227,200
ZKM
168401
16 T901
i
166i5•
14104
R005
21243
21930
22,288
22488
21213
204.
1B.758
GOLF SHOP MERCHANDISE
250.699
26?000
2T91¢21
20078
20278
23 D53
1264T
25228
25,128
29382
24953
24953
24,h3
27 344
22,227
COURSE SERN10ES
T1,W2
66,000
L$1R
3021
3021
4000
2.794
4616
5W2
6]O3
6653
6653
6970
53W
4,M1
GOLF COURSE MAINTENANCE
1,6T6,241
I,706,000
1,.699.99I
12ZE02
132552
143 J35
279OS3
135,58a
13328T
126 A67
12543i
122580
125850
IM 170
125..
WATER ELECTRIC COST
120.126
105,000
"S,¢TS
8814
8659
10034
10.254
8.9
8.349
6504
B42T
8504
85.
8659
8,814
GENERAL S ADMINISTRAME
321,596
320,000
SS3,$$
26502
26732
21932
2].B5T1
21,85T
28232
313B2
27482
27,282
27282
28032
2]182
MARKETING
252p69
260,000
mom
10,13E
12470
24,158
25,fifi3
33153
30353
38523
35703
29,453
26,503
16953
141703
CLUBHOUSE
1T2,900
179,000
15i.100
13,842
13842,
t3842
14412
13842
13842
15242
13-2
13842
13 M2
13,842
1842
MANAGEM ENT FEE Ikt•+rr L4e n..mnx1
111,237
101,200
90BM
29430
22463
12394
9370
(7681)
ICBM
863
4025)
OF 040)
(388])
92TT
21759
CAPITAL RESERVES
71,686
i2,696
i5,1S9
2.285
2228
J880
t26T
T,M1
6T28
6134
11,524
13318
10,355'
6135
3401
INSURANCE
SOA00
45000
12900
350D
3500
3500
3500
3,SD0
3500
3500
350D
3,WD
3500
3$OD
3$DO
PERSONAL PROPERTYLEASE TAXES
20,000
20000
2000
O
0
0
0
20,BO0
OI
O
0
O
C
0
0
LEASES (Cad & Main.,
471.900
4]4 AN
493,2id
41106
41,iW
41106
41, 106
41106�
41105
41106
41, 106
41,106
aLU)6f
41,106
TOTAL OPERATING EXPENSES
3,822,64T
3,863.096
S¢94864
3043M
303649
324313
442.OBT
3354831
327455�
328244
]1fi 289
301629
305190
301 Wt
305597
_
NET INCOME
(295,866)
j34HA83)
(197589)
(200.68)
(1422W)
(382154)
41140
_ (T 291)
(491531y-2J2
B53
329,94i
185 T63
(99T2)
(143,933)
NET INCOME%
_Id12.09J)
-tiSA
q1.0%
All,
-172.9%
-129.6%
-T32%
e03.4%
10AX
-ln
-16.0%
40A-A
49.5X
35.9%
-3.3%
44.5%
Avenge Green Fee
$72.901
$77.22
R9:1$
54368
U30
E5064
E5201
E0415
HN 21
$940D
$9950
$9950
$8468
%T 91
WO 41
Avenge S Mnc Income Per Rd
$2.01
UA3
W4
$349
$213
8198
E]20
$299
$332
$338
$319
8311
f21t
$165
$165
Awmge$ Memlan6rse Per Rd
$BW
$965
SI14
$T CO
$700
$T 00
£B 00
$800
$850
$2000
51000
51000
E9 C0
$TOO
A00
TOMI Average Revanue per Round
$58.03
$88.80
WAIT
$R41
$S3.M
359]5
$29.16
$9611
f9]45
St IT%
S112M
f112.86
S9B88
fT6.69
fTT39
1►
2W8-2009 MINUAL PLAN
Srlv- erRock Resort
RUN DA I
24-MaT-W
1158 All
oProleo0onsloll, 2081June 2009
-
VREPARIDR\.
landmark
(rMf Management
Goff Rounds
Resdent Rnds(Weekdav)
Residem RndslWe<`kendl
Sub-Tn[alRonh IRm1.
Total
JUL
AUG
SEP
ODT
NOV
DEC
JPN
FER
MAR
APR
MAY
JUN
555s
6290
1234,
284
347
610
2m
342
630
4a9
536
97,1
IDS
I"
240
554
6T2
1230
486
594
1081,
351
429
181)
6N°
M2
1530
-97
924
1220
719
891
1620
540
6W
1200
297
363
-1)
"wJ I.a✓I
PubLC End, (Weekdav)
Pubbe Rnds(Wee -F
SubTorul Pubba port,
I. "u
4,629
Sn58
10288
236
289
525
236
299
525
3a6
44-
ell
on461
110
200
561
ton
405
495
9W
293
358
650
524
701
1275
lbi
ell
1425
6(e
743
1350
430
550
IWO
248
301
550
Pubhc I wo(Weekbv)
Pubh. Two(W9 kend)
Sub-ToenlTmth,dt Rnrl
1852
2,20
4 115
95
]to
110
95
116
210
146
17a
3'_5
s,
44
80
185
"_26
410
162
198
360
M7
143
260
230
1�81
510
266
325
590
243
^_92
540
180
210
4(V
e)
121
220
°ant l.v,d
Other FN�kdav)
OF,,(Woekend)
Tourunsrnm
611mlaea'c
RTvdenl Goal
St Be Got(
D,m 1,
PGA
funmr
Rry1og
SebTabtl 00,
U'+tl
6,481
2,927
2881
2,881
1,440
1440
3,601
220
720
220
14,403
331
404
142
142
24
24
184
32
32
32
935
331
404
147
147
24
24
1m
32
17
32
235
512
626
2"_8
PA
114
114
ZB4
57
57
52
1138
R 6
154
56
56
.'8
B
20
14
14
14
No
e16
289
282
282
144
144
359
3
72
22
1435
562
693
25'
252
126
126
315
63
63
63
1260
410
5M
152
182
91
91
22B
40
46
46
910
803
982
357
352
129
19,
446
89
89
89
1785
929
1136
413
413
202
202
516
103
103
103
2065
BSl
1040
33
328
189
189
423
95
95
95
18%
630
70
280
280
140
140
350
20
20
20
14W
312
424
191
154
D
17
193
39
39
39
220
% n,`Tural
Tolnl Rorrrrds
1) 31
41,150
21M
21M
3250
800
41M
3600
2600
51M
5900
5400
4000
2210
fissn Psaf
Redden,
Redd, end,(Wer Mly)
Resident Birds (Weekend)
Pubhc Red,(Weekday)
Pupil, Rnds(Weekeed)
Pubhc fwr(Weekdav)
Pubbe ITwr(1Veekend)
other(Weekday)
Other(Weekeed)
$
5
5
S
$
$
$
$
30W
3000
5000
60W
4500
5500
45W
4500
$ 3000
5 3000
$ 5000
It 6000
$ 4500
$ 5500
$ 4500
$ 45W
S 3000
S 30 W
$ 6000
$ 2000
5 45W
$ 5500
5 5500
5 60M
$ low
S 3000
5 85W
$ 10500
$ 6500
S 25W
$ WC0
$ 65W
$ 4500 5
$ 45 W $
$ 113W $
$ 12300 $
$ 85W $
$ 8500 $
$ 9000 $
$ Won 5
4500
4500
125W
inoo
2500
75W
8000
8500
5 5500
$ 5500
$ 15000
S 150W
$ 85W
$ 8500
$ %W
$ 90on
5 5500
S 55 W
S 16500
S 16500
$ 8500
8 85W
S 9500
$ 9500
5 55W
$ 5500
$ 16500
$ 16500
$ 85W
$ 85W
$ 95W
$ 95W
$ 5500
$ 5500
5 13500
$ 13500
$ 8000
$ 8000
$ 2000
$ 8000
$ 4500
$ 45 W
5 woo
5 9500
$ 6000
$ 2000
$ 65W
$ 75011
5 45W
$ 4500
$ woo
S n5W
$ 6500
$ 2500
5 65W
5 750
Goan R~m
Resident RMS(Weekday)
Resident ends(Weeknarn
Pubbe Rnds(Weekdav)
Pubhc Rnd,(We!Fwd)
Pubb, Twt(Weekdav)
public l wo(Weekend)
Othef(Weekday)
Ot le, (Weekend)
Trent Rezenne
2W930
116,470
554344
694,238
133,954
V1,669
493,408
632,748
1255759
S
$
S
$
It
5
$
$
S
8,505
10,395
11,813
12,325
4,253
6,353
14,884
18,191
91,718
$ 8,505
$ 10,195
$ 11,813
$ 12,325
$ 4,253
$ 6,353
$ 14,884
$ 18,191
5 91,T18
5 13,163
$ 16,088
S 21,938
5 31281
5 6,581
$ 9,831
5 28,153
S 32,538
5 164,592
5 3,240
$ "rAA)
$ 2,650
S 11,55O
$ 2340
$ 3,3W
S 2,560
$ 10,010
$ 49,610
$ 24,908 5
$ 30443 $
$ 52,656 $
$ 20,469 $
5 15,683 $
$ 19168 $
$ 58,118 S
5 71033 $
$ 349,495 $
21,820
26,230
50,625
61,875
12,150
14,850
45,360
58905
292,%5
S 19,305
$ 23,595
$ 43825
S 53,625
$ 9,945
$ 12,155
S %,855
$ 45,W5
S 244,4W
$ ?2,868
$ 46,283
$ 94,669
S 115,206
$ 19,508
S 23,843
5 76,-0
$ 93266
5 507,450
8 43,808
$ 53,543
$ 109,519
$ 133,856
$ 22,5M
S 22,583
$ 88,229
$ 102,8%
5 597,050
8 40,095
5 49,005
5 82,013
$ 100,138
$ 19,440
$ 23,260
$ 59.595
S 83,160
$ 457,245
8 24,300
S 29,70r)
S 40,500
$ 52,250
$ 10,800
$ 13,400
$ 40,950
$ 52,250
$ 291,650
8 1?.365
$ 16,135
$ 22,25
$ 28,238
S 6,435
$ n,025
$ M,5n
$ 31763
$ 1.50,508
Avg Rnte 5
79.12
$
43.68
$ 43M
$ 5064
S 62M
5 8425 S
8222
5 9400
5 Y950
S 9950
5 8468
5 6291
It 6841
Mise RSVnnns
Club Rental ($ 30 per round)
Dnang Range Balls (S 25 per round)
Brea, Fees
22,583
46,650
5,984
$
$
$
1,155
21W
2,029
$ 1,155
$ 2,100
$ 210
$ 1788
$ 3,250
$ 325
$ 440
$ BW
$ 80
$ 2255 $
$ 4,100 $
$ 410 $
1,980
3,600
360
$ 1,430
$ 2,600
$ 260
$ 5,100
$ 2,650
$ 510
$ 5,900
$ 8,850
$ 590
$ 2,920
$ 5400
$ 540
$ 2,200
$ 4,000
$ 400
$ 1210
$ 2,200
$ 220
Independent Instructor Fees
9,000
$
.
$ -
$
$ .
$ 1,500 $
1,500
$ 1,500
$ 1,500
$ 1.500
$ 1,500
$ -
$ -
BallRetrelval
4,000
$
1,000
$ -
$ 1,000
$ 1,000
$ I=
$ -
$ -
GPSAc."slogincome
12,000
$
1,O00
$ 1,000
$ I,000
$ 2,000
$ 2,000 $
2,000
$ 1,000
$ 1,000
$ 1,000
Hand¢ap Fees (posed on 200@$40)
To1al
8,000
113,217
$
11
-
7,334
$ .
$ 4,465
$ -
$ 6,363
IS 1,500
$ 5,820
$ 2,004) $
$ 12,265 $
2,500
11,940
$ 1,000
$ 8,290
$ 500
$ 16,260
$ 500
$ 18,340
$ -
IF 11410
$ -
$ 6,6W
$ -
$ 3,630
1T11
2008-2009 ANNUAL PLAN SilverRock Resort 8o+a.0 nsap.-�. mu,•w
Projections - July 2008 to June 2009 easraatn a1
CARTS, BAGROOM 8 RANGE -641
TOTAL
JUL
AUG
SEP.
OCT
NOV.
DEC
JAN
FEB.
MAR
APR.
MAY
JUN.
41,150
2100
2.1W
3,259
8W
4,1W
3600
2600
5100
5900
54W
4,000
2,2W
Rounds
SALARIES AND -BENEFITS
114,989
9,075
9,075
8,985
3,406
6,284
11,715
11,715
11,716
11,715
11,T15
9,I95
9,]95
Salaries and Wages
14,316
1.130
1,130
1,119
424
782
1459
1459
1459
1459
1459
1219
1219
Payroll Taxes
Workers Compensation
16,612
1 303
1 303
1,290
489
902
1682
1 682
1682
1602
1,682
1 407
1 407
Employee Meals
6,180
420
420
420
420
540
6W
6W
600
600
600
480
4W
Health Insurance
8,640
720
720
720
720
720
720
720
TZ(l
720
720
720
720
TOTAL SALARIES AND BENEFITS
16Q638
12,648
12,648
12,533
"5,459
9,228
16,176
16,176
TG 6
16,1T6
16,176
13,621
13,621
SUPeUES AND 69ATMALS
ti'mo
150
150
150
1000
18W
150
150
TO
1W
150
5W
5W
Expendable Suppler
]2
72
72
1 500
72
72
72
72
72
72
72
72
Towel Replacement
2,292
23,950
1W0
1,800
1'1
700
1250
1300
2,(l
26W
2,700
26W
2.600
2,2W
Patient Water
2,350
0
0
0
500
IOw
500
75
75
W
50
50
W
Cad Supplies
6,000
0
0
0
0
1
0
0
0
0
0
0
0
Range Balls
Handicap Expenses(Based on 2W@$25ea)
5,000
100
100
100
400
4W
125)
1000
5W
500
250
2W
200
TOTAL SUPPLIES AND MATERIALS
46442
2,122
2,122
2,122
4,100
10,522
3,272
3,897
4,247
3,472
3,122
3,422
3,022
REPAIRS AN"AINrENANCE
125
125
125
125
125
125
125
125
125
125
Equipment Regan -Golf
1,500
125
125
TOTAL REPAIRS AND MAINTENANCE
1,500
125
125
Ila
126
125
125
125
126
126
125
125
126
QTHEB EXPENSES
25
25
25
50
W
W
50
50
50
W
50
50
Ofice Supplies
525
0
0
0
0
0
0
TO
IO
70
70
70
70
Pnatidg l Stationary
Cart Contract Seances - (59 Per can per mo @ W carts)
4"
1
720
720
720
720
720
720
720
720
720
720
720
720
Can Maintenance B Repairs
4,000
WO
503
500
500
2W
250
250
250
250
250
250
250
Freight l Dail ry
I'm
75
75
75
75
75
75
75
75
75
75
75
75
200
Uhd..a
5,626
0
0
Soo
0
500
2,11
1
50)
500
0
WO
0
500
0
500
925
5W
500
1,SW
5W
500
Lai and Lmen
6,000
500
75
75
75
15
75
125
125
125
125
Miscellaneous
1,150
125
TS
75
TOTAL OTHER EXPENSES
2T,260
1,946
1,895
1,895
4,420
2,170
1,670
1,740
1,740
2,715
1,790
3,290
1,990
TOTAL EXPENSES
234,840
16,840
16,790
16,675
14,104
22,W
21,2A3
21,938
22,288
22,480
21,213
20,458
18,758
Expendable Supplies are made up of -Scorecards, Tees, Pencil Trash Bags,
Cups, First Aid Supplies 8 Bottled Water tar guests
Unrform, Each employee receive 4 shins, 1 hat per season
li
(� 11
cn
200F2Ow ANNUAL PLAN
GOLF SHOP MERCHANDISE - 61
GOLF SHOP MERCHANDISE SALES
TOTAL A OF ROUNDS
AVERAGE REVENUE I ROUND
TOTAL MERCHANDISE SALES
MERCHANDISE REVENUE
Soft Cows Sales
Hare Goods Sales
TOTAL MERCHANDISE REVENUE
COST OF SALES
COS - MerchaMlse (58%)
purchase Disc Taken - (5%)
Freight -Merchandise
TOTAL COST OF SALES
GROSS PROFIT
SALARIES AND BENEFITS
Salaries and Wages
Payroll Taxes
YyUkAm Compensation
Employee Meals
Health insurance
TOTAL SALARIES AND BENEFITS
Sil.,Rock Edson
kill .111
w \I
In Is 1M
Prgecflons-July
2008 to June
2009
_
PREPAREDk\
U,dm.n Golf Mi
TOTAL
JUL
AUG. _ ,
SEP
OCT
Di T
JAk
FED
MAR- _E
APR
MAY
JUN
NOV: J
41,150
2100
2100
3250
Boo
4, 100
3600
2600
5100
59M
5.400
4000
22M
$914
$7.00
$700
$700
$8.00
$800
W050
$20 no
$1000
$10.00
$9.00
$7.00
$7 DO
$375.950
14700
14,700
22,750
6400
32,800
mom
52000
51,000
59000
48600
28 POP
15400
52 150
69 BOO
2441368
9555
9,555
14768
4160
21320
19890
33 WO
33150
38350
31590
18200
10010
131,583
5145
5145
7963
2240
11480
10,710
182W
17650
20650
17010
9,800
5390
375,SW
14,700
14,700
22,750
6,ifoo
32,800
0 ,600
52,000
51,000
59,000
08,600
28,000
15,400
53 U87.
5308%
5308%
5308%
5308%
5308%
5308%
5305%
53085a.
5306%
5308%
53.08%
5308%
206773
8085
8085
12513
3520
18,NO
16830
28600
28,050
32450
26730
15400
8470
(10,339)
FIGU
(404)
(On)
(17E)
(902)
(842)
(1,4W)
(1,403)
(1 623)
(1.337)
(770)
(424)
3.102
121
121
188
53
271
252
429
421
487
401
231
127
_-199,535
7,802
7,802
12,C75
3,397
17,409
16,241
27,599
27068
31,314
25.794
14,861-
8174
176,415
68%
6,898,
10,675
3,003
15391
14,359
24401
23,932
27.60E
2280E
13,139
122E
130,171 13.343 13,343
22,431 Lost 1,son
14,71N9 1 094 1094
5,400 S60 Wo
36450 27M 2700
258,226 19,15E 19,158
14602 6,027 16786 16786 1758E 16,786 18.78E 1628E 18186 15,074
1828 750 2,090 2,090 2, 189 2090 2.090 2090 2,015 1877
1,204 494 1376 1,376 1,442 1376 1376 1376 1327 1236
420 480 AB0 480 480 480 480 480 480 420
2 700 3150 3,1% 3,150 3,150 3,150 3150 3,150 3150 3ISO
20833 10,902 23883 23883 24 M7 23883 23883 23883 23, 159 21757
OTHER EXPENSES
300
300
500
300
150
200
200
100
100
OMm Supplies
Contract Semces-ions ntlise Consultant
6,000
SOO
500
500
SG0
500
500
SO0
500
500
500
500
500
500
506
500
SOO
an Subscriptions
Dues and
2,000
2,075
0
0
0
0
0
0
0
0
0
0
Z,WO
0
eNe,,
Delivery
0
0
D
25
25
25
0
0
0
0
15
0
15
15
Travel
Travel
W
90
0
0
0
0
0
0
15
15
15
2840
170
100
too
t70
370
270
570
270
270
270
270
270
Telephone
Telephone
840
70
50
]O
70
00
70
30
TO
30
]0
30
Semmarsl Training
5,490
%
]50
150
1,250
500
10
100
1,250
35
35
35
t 250
35
Miscellaneous
450
0
0
0
50
50
50
50
50
5D
50
50
50
TOTAL OTHER EXPENSES
20,295
1720
1,120
2220
1745
1,345
1,245
2,535
1070
1070
1070
4, 185
970
TOTAL EXPENSES
279,521
20.878
20,278
23053
12647
25225
25,128
27382
24,953
24.953
24,953
27,344
22,727
TOTAL GOLF SHOP MERCHANDISE INCOME (LOSS!
(103,106)
(13,900)
(13,380)
(12,378)
(9,613)
(9,838)
(10,768)
(2,981)
(1,021)
2,733
(2,147)
(14,2)5)
(15,501)
Expendable Supplies are made up of Golf Can Rental Agreements
Golf Club Rental Agreements, GM CeNfirates 8 Merchandise Bags
Uniforms- Each FWIFTime Emp rece ves (1) shin per month
i
12
200e-2009 ANNUAL PLAN
n
RbY DATE
3lU1.
I 1PM
P owein
PREPARED
61 Lan4marA
GUR
Man aX'mem
COURBESERVICES-643 _
TOTALS
= JUL
AUG _
SEE _
OCT_L
NOV.
DEC
JAN
fEB_ _
MAR. _
APR
MAY _
JUN
SALARIES AND BENEFITS
41,9N
2160
2 160
2 880
1 280
3,200
3 520
4 880
4 880
4,860
4 660
4 000
3 200
Salaries and Wages
5,219
269
269
359
159
398
438
608
608
SDI
608
498
398
Payroll Taxes
3,407
177
1]]
236
105
262
289
400
400
400
400
328
262
WOMers CBmpensalien
240
240
300
300
480
450
540
540
540
540
360
300
Employee Meals
TOTAL SALARIES AND BENEFITS
4,860
55,436
2846
2BIG
3]]5
184E
4341
4727
6428
6428
6425
6428
5186
4161
SUPPLIES AND MATERIALS
100
100
100
100
1DO
100
100
too
75
75
Expendable Supplies
TOTAL SUPPLIES AND MATERIALS
1,056
1,050
50
50
50
56
10o
100
100
100
1D0
100
100
100
75
75
OTHEREXPENSES
Uniforms
1,Soo
75
75
50
]SO
75
75
75
75
75
450
75
50
nl
50
50
50
W
50
50
50
50
50
50
50
50
Miscellaneous
mirceladeoUs
200
300
0
0
0
50
50
5D
50
0
0
0
0
0
TOTAL OTHER EXPENSES
2,701
125
125
125
850
175
175
176
125
125
450
125
125
TOTAL COURSE SERVICES EXPENSES
59,187
3021
3021
Oo011
2]94
4616
5,002
6,703
6653
6653
6978
5386
4361
Expendable Supplies are mada UP of CLpdxAPA. Paper(starter sheets,
ranger sheets) Tovds Trash Bags
Undorml Each employee receives 4 shitls, 1 hal Per season
0
13
2008-2009 ANNUAL PLAN
6ilhom kResort
041 1)11r
if ur,"I
__ _
PrOlec1i-
i20081. June 2009
lur e1x1 11m .
....... I Iri
MAINTENANCE DEPARTMENT-63
TOTAL _
JUL
AUG
SEP
OCT
NOV
DEC
JAN. _
FED _
MAR
APR _,
MAY
JUN.
SALARIES AND BENEFITS
Salaries and Wages
Ovemme Hourly Wager,
Payroll Taxes
Workers compensation
Employee Meals
Health Insunsi
TOTAL SALARIES AND BENEFITS
701
16,894
90,313
59,020
2,880
144,996
1,022,611
59039
0
] 350
4TPl
240
12,083
83,563
59039
0
] 350
4,841
240
12 083
83,553
59039
0
] 350
4,841
240
12 083
83,553
59039
10732
8 686
5428
240
12 083
96,208
59039
3234
] 753
5018
240
12 083
8].36]
59 D39
0
] 350
4841
240
12 083
93,553
59039
0
] 350
4841
240
12 083
83,553
59039
0
] 350
t841
240
12 083
83,553
59049
0
7,352
4842
240
12 083
$3,566
59049
0
] 352
4842
240
12 083
83566
59049
0
7,352
4842
240
12 083
83,566
59049
2928
] ]l6
5002
240
12 083
87,018
SUPPLIES AND MATERIALS
Feml¢er
Flower"Plants
Gas 6 Oils
Golf Course Accessions
Cherecals B Poseodes
POA Control
SandlMulch
SandlBunker
Seed
Small Tools
Sort
Topdressmg
TOTAL SUPPLIES AND MATERIALS
95,200
3,500
45,540
7.000
25,200
6,000
6,660
5,000
1011810
7.000
5,750
7,600
316,260
5,500
0
3 740
200
2,400
0
390
0
3ED
100
1000
1,250
14,930
11500
0
3740
200
1000
0
390
0
350
100
1000
1260
19,530
9600
1,000
3 740
20D
2000
0
0
5000
250
300D
1000
0
25,790
18100
250
6 490
5000
4500
0
2 100
0
98 No
3000
250
2500
140,250
5000
0
4 180
200
2,700
3000
2, 100
0
350
100
250
0
12,880
12 OLD
1 000
3740
500
2200
0
800
0
350
100
250
0
20,940
5500
95C
3, 190
200
2000
3ODD
380
0
350
100
500
D
11
8DOD
IN
3190
too
2000
0
100
0
350
too
0
0
13,940
5000
10
3 520
100
1500
0
100
0
350
100
0
0
10,]]0
5000
)DO
4 290
100
2000
0
100
0
350
100
0
0
12.040
5000
2 860
100
900
0
100
0
350
100
500
1300
11,210
50M
2 860
100
2,000
0
100
0
350
100
1000
1,300
12,810
REPAIRS AND MAINTENANCE
Buildings B Bridges
Equipment
ImgaHori System
Pumps
SW Aquates Lake Maint Conarad
Trees
500
46,100
15,00
10,500
160U0
9,000
4,400
1,500
1,000
1,500
0
0
4,400
2.100
1 000
15M
0
0
4,400
2200
1,000
1 500
0
0
10000
20W
1 000
500
3000
0
5500
900
1000
500
0
0
40M
550
1 000
2.50D
0
250
3500
1200
two
500
0
250
25D0
1000
t 000
1 5M
0
0
2000
1000
1 000
t 500
2,000
0
2,000
1000
1000
1,500
4000
0
2.01
1No
500
1 500
0
0
1400
1,000
0
1 500
0
TOTAL REPAIRS AND MAINTENANCE
97,550
li
9,000
9,100
16.500
7,900
8,050
6,450
6,250
7,500
9,500
5000
3,900
14
N
O
O
2008-2O99 ANNUAL PLAN
SBvvRock Resort
it 111111
p
ix.1
Prafec4ons-July 1008 to June2009 _
_ _ _
Pxveru l m
i..n-1-Iml...
ro-I
_ MAINTENANCE DEPARTMENT -63 _
TOTAL t
JUL
�
AUG.
SEP_ OCT _
NOV.
DEC
JAN
FEB _
M AR_ _
APR _ _
MAV
JUN
OTHER EXPENSES
0
0
0
0
0
o
z0oo
0
Come, Servmes soNTizzu Tests
4,000
0
0
2000 0
0
200
0
200
0
100
Dues and subscnpeons
SOO
zoo
0
0 0
200
0
50
50
50
50
s0
Employee Education
600
50
50
50 50
50
50
50
100
Equipment Rental
4,200
200
150
150 1 800
600
20D
200
20D
200
200
200
6,OOD
SOO
500
500 SOO
500
500
500
500
500
500
500
5DO
Auto Expense
11600
100
100
0 0
0
0
0
1,000
250
150
0
0
Licenses and Permits
1,200
100
100
100 100
100
100
100
1DO
100
too
too
100
Miscellaneous
1,200
100
100
IX 100
100
100
100
100
100
t00
100
1W
Supplies Miscellaneous
150
150 150
150
150
150
150
150
150
150
150
Propane/Natural Gas
11800
150
200
200
200
200
200
200
too
100
too
Safety Eguipment8 Training
3,400
too
1D0
1100
800
800
800
800
800
Soo
800
Soo
Talep0ooe/DSL
9,00
800
Soo
800 800
0
Green Waste Removal
0
0
0
0 0
0
520
0
820
0
820
0
82O
0
820
0
820
0
820
820
Uniforms B Lmen7.,yoB
9,840
020
820
_ 620 820
3.170
4,820
2,820
TOTAL OTHER EXPENSES
44,340
3,120
3870
C-31T 4.520
3,520
2,920
T,920
4,120
3,170
TOTAL MAINTENANCE EXP.(EXCL Lantlscapeng)
1,480,761
110,003
114,953
124,813 257,478
116,667
115,463
109,093
to7,e6]
105,006
1O82T6
104,596
106,548
LANDSCAPE
155915
13,140
13,140
13910
13,185
13,91
13140
1314a
13140
13.141
13.141
t3,140
1]Nt
Wages
Overtime Hosts Wages
5,915
0
0
910
3033
0
0
0
0
0
910
20369
1636
1636
1749
1149
749
1636
1636
1636
1636
6
1636
1636
1749
Payroll Taxes
1325i
10i8
11
t104
1252
1252
1.1N
1076
1,O76
tIN
1104
1176
1W6
1127
Compensa0on
13246
1,to4
T104
1031
lj�6959
1959
_
6,959
_ 04
HealthWolters
Health Insurance
landscape Wa9as 8Benelits
_ _
210,481
16959
6959
16959
5959
16031
_
20715
_
18031
16959
_
6959ljN
16959
16,959
16959
6,959
6959
16959
16,959
8031
160J1
1025
1DO
100
100
100
1W
75
75
75
75
75
75
75
Small Tools
4 250
250
250
500
500
5DO
Soo
250
250
2W
250
250
5O0
Repa0s8 Maintenance -Dnp lrrgeeen
290
290
290
290
290
290
290
290
290
Uniforms
3,450
290
29D
290
TOTAL LANDSCAPE MAINTENANCE
219,236
17,599
17599
18,921
21605
18921
ii 824
ti 514
11574
ti 574
17,514
17,5T4
168%
COURSE 6 LANDSCAPE MAINTENANCE TOTAL
1,699997
127,602
132552
143735
279083
135589
133287
126667
125,437
122580
125650
122.17D
111144
(EXCL UTILITIES)
WATER 8 ELECTRICITY COSTS
21811
1,000
1850
3254
1349
1500
1.427
1500
1,500
1559
19t4
Water Cost
84,000
i 000
7,000
] WO
7WO
] O00
7000
i 000
7,000
7000
] 000
7000
7000
7000
] 000
Elednaty Pumping Coals
TOTAL WATER AND ELECTRIC COST
105,971
8 814
8659
10034
10,254
8,349
5 349
8 504
8,427
8 504
8 504
8 659
8 814
TOTAL COURSE MAINTENANCE EXPENSES
1805,867
136,416
141,211
153,769
289,337
143937
141,636
135,171
1331864
131,084
134,354
130,929
134,258
15
2008-2009 ANNUAL PLAN
Silverfdack Resort
Prolec0ons - July 2008 to June 2009
RhN Dw I .1 IY I1"1
PREPwR[U 0Y Ianan,�M 4nIr M�n�Pm. n,
G & A DEPARTMENT -6]
TOTAL
JUL.
AUG
SEP.
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
JUN
$ALAS€$ AND BENEFITS
205,756
1714E
17,14E
17,146
17,146
17146
17146
17146
17146
17146
1714E
17146
17148
Sa12De6 am Wages
25,617
2135
2135
2.135
2, 135
2135
2,135
2135
2135
2135
2135
2135
2135
Payroll Taxes
16,872
1 406
1406
1406
1 406
1 406
1 4N
1,406
1 406
1 4M
1 406
1 40E
1 40E
Workers Compensation
2,160
180
1ED
180
180
180
180
18D
t80
180
180
180
180
Employee Meals
2,250
2260
2250
2250
2250
2250
2250
2,250
2250
2250
Health Insurance
27,00D
2250
2250
TOTAL SALARIES AND BENEFITS
2T],405
23117
23,117
23,117
23,117
23117
23,117
23117
23117
23117
23117
23,117
23117
REPAIHSANDMALNIENANCE
Equipment Repair
1,200
100
IN
100
1DO
IN
100
100
100
100
100
1OD
100
TOTAL REPAIRS AND MAINTENANCE
1,200
100
1W
IN
IN
IN
100
100
IN
IN
IN
100
100
OTHER EXPENSES
OTHER
125
125
125
125
125
125
125
125
125
125
125
125
Office Supplies
3,200
0
100
1DO
IN
IN
400
400
400
400
400
400
400
Punting l Stationary
75
75
75
75
75
75
75
75
75
75
Postage
900
4,600
75
0
75
0
1000
1000
1000
1000
200
200
200
0
0
0
Recanting/Relocation
50
0
200
50
W
200
150
150
50
50
500
50
Dues and Subscriptions
1,500
50
50
50
50
50
50
50
50
Freight l Delivery
6D0
60
50
50
50
0
0
IN
0
200
500
200
Travel
1,100
4,000
0
100
IN
IN
0
100
0
1W
0
1W
100
2500
IN
100
IN
IN
100
Entertainment&Promotion
400
400
400
400
400
400
400
400
400
400
400
400
Auto Expense
4,800
4,200
350
350
350
350
350
350
350
350
350
350
350
350
Equipment Rental(CoperlStorage)
100
IN
IN
10D
100
In.mCaptal Equipment
No
0
0
1DO
100
IN
IN
Undonvs
1,00
75
75
75
150
150
75
75
75
75
75
75
75
Professional Fees (I T & Safety Fees)
4,800
400
400
40D
400
400
400
400
am
400
400
400
400
Seminars I Training
2,400
200
200
200
200
200
200
200
200
200
200
200
200
6,800
550
550
550
550
550
550,
550
550
550
550
550
550
Payroll Processing
10,800
800
Sib
800
800
AN
800
2 NO
800
800
800
800
800
Computer Supplies (POS Support Fees)
90
90
90
90
90
90
90
Bank &ADP Fees
1,080
90
90
90
90
90
Miscellaneous
1,200
IN
1W
100
IN
1DO
100
100
100
100
1W
100
100
TOTAL OTHER EXPENSES 55,230 3365 3,515 4,715 4,640 4,640 5016 8,165 4265 4055 4,055 4,815 3,965
TOTAL G& A EXPENSES 333,835 26,582 2fi ]32 27,932 27,85] 2],85] 28,232 31382 21482 27282 27,282 28.032 27, 182
Unrtorms- Expense to be shared between GM & Cantroller
Entertainment & Promotion - GM p, m.tm, property for potential clients
s
N
O
16
2008-2009 ANNUAL PLAN
SllverRock Resort
Prolaopons -July 2008 to June 2009
MARKETING 04-APr08 03.12 PM
PREPARED BY LmlCmark Golf Management
MARKETING DEPARTMENT-6fi TOTAL JUL. AUG. SEP OCT NOV OEC JAN. FEB MAR APR. MAY JUN
Salanes antl Wages
Payroll Taxes
WorkersCompensation
Employee Meals
Health Insurance
TOTAL SALARIES AND BENEFITS
OTNEREXPENSES
Office S.,has
Printing l Stationary
Postage
Contract Semces Web Page
Dues and SubsxrPtl.i
Uniforms
Telephone
Civic, Commumty and Trade Show
Public Relatlons
Promotions I Meals
Promotion -(Media. Vendor Days, etc)
Advertising (Ad Purchases)
Collateral Matenal - (Yid Sks Rack Cps, Stain Brochures)
Miscellaneous
TOTAL 01 EXPENSES
TOTAL MARKETING EXPENSES
W,000
2 500
2 5W
2 5W
2 500
2 500
2, 500
2 5M
2 500
2,500
2 500
2, 500
2 500
3,735
311
311
311
311
311
311
311
311
311
311
311
311
2,"0
205
205
205
205
205
205
205
205
206
205
205
205
720
60
60
60
60
60
60
60
60
60
60
60
60
5,400
450
450
450
450
450
450
450
450
450
450
450
450
42,315
3526
3,526
3526
3,526
3,526
3,526
3526
3526
3526
3,526
3,526
3526
1,200
100
100
100
100
100
100
100
100
100
100
100
100
4,425
0
0
200
3.000
200
200
200
125
125
125
125
125
600
50
50
50
50
5C
50
50
50
50
50
50
50
2,100
175
175
175
175
175
175
125
175
175
175
175
175
735
0
0
0
0
0
0
35
400
300
0
0
0
600
0
0
0
X0
50
50
50
50
50
50
0
0
1,200
100
100
100
100
100
100
100
100
1W
100
100
100
Z925
25
75
75
750
750
750
75
75
75
75
35
75
6,500
0
0
500
50C
4,000
500
500
500
0
0
0
0
no
25
25
25
25
25
25
25
25
25
25
25
25
700
0
0
0
50
50
50
300
50
50
50
50
50
225,134
6087
0427
19,401
14,507
23,0]]
24,7T
31.137
29,9]]
24,327
21677
11,6T
9,977
91
0
0
0
2,500
1600
0
2, 500
500
500
500
1000
500
no
0
0
0
0
50
50
50
50
50
50
50
255,769
6,612
8,952
20,63E
22,137
29,627
26,821
35,297
32,177
25,927
22,9n
13,427
11,1T!
298p84
10, 138
11,08
2/, 158
25,663
33,153
30,353
3$823
35,703
29,453
26,503
16,953
14,703
PromotioNMeals - OH property events (Chamber Mixers, Rotanes and
entertaining potential clients)
PromOIIONMedraArerater Days - RadroRV Doi Smadjaii
Vendor Days - Show casing property rn exd ange for positive pubtialy
r
n
2008-2009 ANNUAL PLAN 5nverRock Resort n1nRi<Ennc nYnP^IM a> a PM
Projec8ons-JuIy208810 June 2009 PREPAREn BY L+vlmvM frill
TEMPORARY CLUBHOUSE-000 TOTAL JUL AUG SEP OCT NOV. DEC JAN FEB MAR APR MAY JUN.
SMPPLIESAND MATERIALS
aW
4W
4W
400
aW
400
Expendable Supplies
4,800
400
4W
400
4W
4W
4W
TOTAL SUPPLIES AND MATERIALS
4,800
400
4W
400
4W
4W
400
4W
4W
4W
400
4W
a00
RFR rR ANDMAINTENANCE
2,400
200
2W
200
200
200
200
2W
2W
2W
200
2W
2W
B.udmg Structures
4,800
400
400
400
4W
400
400
4W
4W
400
400
4W
4W
Restaurant Repairs
Equlpment Repair
4,800
4W
400
400
400
400
400
aW
4W
4W
400
400
4W
TOTAL REPAIRS AND MAINTENANCE
12,000
1000
1 0W
1000
t WO
10W
1000
10W
1 GW
1 oW
1 W0
1 pW
1 WO
OTHER EXPENSES
Comeau Services Clearing
22,500
1825
1825
1825
2425
1,825
1825
1825
1825
1825
1825
1825
1,825
12,000
1OW
10W
1,0W
1,W0
1000
1OW
1,000
1,0W
10W
1C00
1OW
1000
Telephone
0,800
317
317
317
312
317
317
317
317
317
317
317
317
Cable -Roadrunner
2,400
200
200
200
200
2W
200
2W
200
zoo
200
200
200
Water
2,400
200
2W
200
200
2W
200
200
2W
200
200
200
2W
Sewer
1,ID0
100
1 W
100
100
1 W
1 W
1 W
1 W
100
100
I(X)
100
Safety Equipment
3,800
300
3W
3W
300
3W
3W
303
3W
3W
300
300
300
Natural Gas
2,800
100
1 W
100
100
100
100
1, Wo
1 W
100
100
1 W
1 W
Flowers and Decorations
98,400
8,200
82W
SSW
8200
82W
a
82W
8200
82W
82W
82W
8,200
Building Sewnty(Rovmg Patrol)
200
2W
200
2W
200
200
2W
200
Miscellaneous
2,400
200
2W
2W
2W
TOTAL OTHER EXPENSES
151,300
12442
12,442
12442
13,042
12,442
12442
13,842
12,442
12,442
12,442
12,442
12442
TOTAL CLUBHOUSE EXPENSES
13.84
13,
1 842
14,44
13,
1 , 2
1 , 42
13,842
13.
13,84
13842
13.84
Expendable Supplies made up of Locksmith, Trashbags, LigMbulbs, Mats
Items related to Mememance of Clubhouse
18
2008-2009 ANNUAL PLAN
Sill verRock Resort
Projections - July 2008 to June 2009
RUN DATE IIJ Ali N R IJ AN
PREel.Eo BV I-�-. U.UM,
MISO DEPARTMENT-9808990 TOTAL JUL AUG SEP. OCT NOV DEC JAN FED MAR APR MAV JUN.
YFixed �YY`+
9g000
29,430
22,OG
12, 394
9,370
(7681)
10686
%3
(4625)
(9,0481
(3887)
82]]
21]59
Management Fee
76,139
2285
2228
3,884
1267
7881
6,728
6134
11524
1331B
10,355
6,135
3401
FF&E Reserve (20 )
42.000
3500
3500
3,500
3500
3500
3500
3500
3500
3500
3500
3500
3,500
General Welty Insurance
0
0
0
0
0
Personal Property Taxes
ID,000
0
0
0
0
20 WO
0
0
227,138
35,216
28p90
19,]]8
14,13]
23,]00
20,914
10,496
10,399
7,T]0
9,968
17,912
28,660
t EAS EX�CssC
Gon Cart Leases
138,972
11581
11581
11,581
11,561
tt 581
11581
11,581
11,581
11,581
11,581
11,581
11581
Trailer Leases
],M)
600
500
IUD
600
600
600
600
600
600
600
61)D
600
18,300
1, 525
1 525
1,525
1.525
1 525
1 525
1,525
1,525
1 525
1.525
1,525
1,525
Computer I Software Lease
88,800
] 4W
] 400
7.400
7.400
7,400
7,400
7,400
7,400
],400
]40
] 400
7,400
GPS Lease (Up Link)
Golf Course Maintenance Equipment Leases
240,000
20000
20,000
20,000
20000
20,000
20,0K)0
20,000
20000
20,000
20.000
20.000
20000
493,272
41,106
41,106
41,106
41p06
d1,106
41,106
41,Y06
41,106
d1,106
H,106
61,106
41,106
•
N
Q
�
19
20N-20M ANNUAL PLAN
s,me,Roex aeson
RI'N DATE.
O4-Ap, 0.
10:13 AM
oropaw..-�.ry xppe �o i.o.
xoas
_
PREPAREDBY
Izndmapk"fMa0*emen,
FOOD 8 BEVERAGE DEPT-62 _ _
TOTAL
JUL _ y
AUG. _
SEP_
OCT. -
NOV T _
JAN
FEB _
T MAR
-APR _
MAY _
JUN-'
DEC_ y
_ -NUM
TOTAL NUMBER OF ROUNDS
41,150
2,100
2,100
J,2W
800
4,100
3,600
2,600
5,100
5,900
5,400
d,000
2,200
GRILL ROOWERRACE
AVERAGE FOOD REVENUE PER ROUND
$4.48
$225
S300
S300
slow
$500
$4W
$]50
$4W
5425
$400
$375
$300
TOTAL SNACK SHOP FOOD REVENUE
171,850
4]25
6300
9,]50
8000
20.5W
144W
19, 500
20400
25.0)5
21,600
15 W0
6fi00
BEVERAGE_CARTc
AVERAGE FOOD REVENUE PER ROUND
$1."
51]5
$175
$225
53W
S200
$225
$250
$125
$1 ]5
$125
$125
$125
TOTAL BEVERAGE CART FOOD REVENUE
]3,613
3675
3675
7313
2400
8200
8,1W
6,500
8925
10325
6750
90W
2.750
AVERAGE FOOD$ PER ROUND
5400
$475
$525
$13W
S700
$625
$1000
$575
$600
$525
$500
8425
ER
41,150
2,100
2,100
3,250
B00
6,100
3,600
2,600
5,100
5,900
5,400
4,000
2,200
TOTAL NNUF ROUNDS
NUMBER OOF
RILL ROOWT RE RACE
AVERAGE BEVERAGE REVENUE PER ROUND
$2.79
$1 00
$1 00
$200
54 50
$500
$2 W
$6 W
$250
83 W
$300
$1 ]5
$i ]5
TOTAL SNACK SHOP BEVERAGE REVENUE
115,100
2,100
21W
6W0
3,6W
205W
7 2W
156W
12750
11700
162W
7060
38W
46.14%
fiEVERAGELARIS
AVERAGE BEVERAGE REVENUE PER ROUND
$Ln
$200
$2 W
$200
$4 W
$3 W
$3 W
$6 W
54 W
$3 W
$300
$3 ]5
$3 ]5
TOTAL BEVERAGE CART BEVERAGE REVENUE
134,350
4,200
4,200
65W
3200
12,300
10800
15 WO
204W
1],]W
162W
15,W0
82
AVERAGE BEVERAGE$ PER ROUND $
53.86%
12.46
$300
$3W
$400
$850
$8W
$5W
$12W
S6W
SSW
So
$550
$550
r
t
N
O
20
nalf-2009 ANNUAL PLAN
srNeravca xenon
R1 S DATF
04-%Pr06
10 13 AM
cropnione-Juy
loosen June
iws
PRFPARLD
91'
I.ArtlmnM Golf Mnnagemem
F FOOD&BEVERAGE DEPT-62
TOTAL
JUL
AUG
SEP
OCT
NOV
DEC
JAN __FEB
MAR
APR_
MAY _�
_ JUN
FOOD REVENUE
Snarl Shopatrrace Ford
171,850
4,725
6300
9750
sow
20500
144W
19,500
20400
25075
21600
15,000
6600
Beverage Can Food
73,613
3,575
3675
7313
24N
82W
8100
6500
8925
10325
6750
5,000
2]50
Other Ford Income
0
0
0
0
0
0
0
0
0
Non -Taxable Tournament Site Fees
0
0
0
0
0
0
0
0
0
0
0
a
M¢c Non-Taxdble Site Fee. (Weddings)
12,495
0
0
23K
),060
3W5
0
0
0
0
0
0
TOTAL FOOD REVENUE
257,958
6,400
9975
19413
17,460
31785
22.50o
26,000
29325
35400
28350
20.000
9350
@EyERAOE REVENUE
Snack Shop/rereace Beer B Who
57,550
1,050
1,050
3250
1800
10250
3CFX
TWO
6,375
B650
8100
3,500
1925
Snack ShopRerraae Sodas
57,650
1050
1OfO
3,260
1,800
10250
36M
7,800
6375
8850
8,100
3,500
1925
Beverage Cart Beef &Wine
67,175
2, 100
2,1W
3250
1600
6,150
5400
7,800
10,2W
8850
8,100
75M
4125
Beverage Cart Sodas
6),1)5
2,100
2,100
3250
1,600
6,150
5400
7,800
10,200
88M
8100
7,600
4, 125
TOTAL BEVERAGE REVENUE
249,450
6,300
6300
13060
6800
32,111
18000
312 0
33156
35400
324W
22.000
12100
TOTAL FOOD& BEVERAGE REVENUE
50),408
14,T00
16,2)6
02,413
21,2W
eg685
4QSW
67,256
62,4)5
)0,800
60,)50
02,000
21,466
LESS COST OF SAS
od
COS -Fo(3)%)
90,821
3,108
3691
6,313
3,848
10619
8,325
62
9,0
10,850
13098
104%
],400
3,460
COS -Baer&Wine(25%)
31,181
788
788
1,625
850
4,100
2,250
3,900
4,144
4425
4,050
2750
1513
COS - Sodas (2]%)
33,676
851
851
1755
918
4,428
24W
4,212
4475
4]]9
4374
2970
1634
TOTAL COST OF SALES
165,678
4746
5329
9,693
5,616
19, 147
13,005
1],) 2
19,469
302
18914
13.120
6606
GROSS PROFITS
.T19
18,641
45,
3),4--
s�468-
4�. ,9
__4,837
28,
1, ---
SALAgfES ANOBENEF�
Salaries and Wages
188,OT4
15147
15, 147
16869
8.558
16,107
16292
16,763
16,763
16903
16903
16578
16543
Payroll Taxes
24,280
1.956
1956
2,113
1.105
2079
2103
2, 164
2,164
2.182
2, 182
2, 140
21M
WorkersCompensa00n
15,422
1,242
1242
1342
702
1321
1,336
1375
1375
13M
1, 386
1,359
13%
Employee Meals
6,960
61,800
sae
4,050
Sad
4050
54o
4050
sdd
4,500
sod
5,700
ade
5700
sod
5.700
are
5700
sFF
5,700
sde
5,700
sdd
5,700
mD
5,250
Health Insurance
TOTAL SALARIES AND BENEFITS
296,5]6
22,935 -
�935
24414
15.465
fESher
26032
26,602
266W
26 )]t
26,]]1
263)8
25625
SUPPI IES AND MATERIAL S
Expendable Suppies
10,720
520
620
620
870
870
870
2.500
750
750
750
750
750
Bar Utensils
1,4s0
350
100
100
100
100
100
100
100
100
100
100
100
Menus NapWns and Placemats
3,825
175
175
175
500
250
250
550
350
350
350
350
350
TOTAL SUPPLIES AND MATERIALS
55,996
1,145
895
895
1, 4)0
1220i220
3150
1200
1200
12W
1200
1.200
R PAIR ANOMAINTENAN(:E
Equipment Repair
2,4D0
200
200
200
200
200
200
200
200
200
_ 200
200
200
TOTAL REPAIRS AND MAINTENANCE
XPENSE$
200
200
200
MO
200
200
2W
200
200
200
200
200
200
OTHER E
Ofhce Supplies
1,500
100
100
100
250
250
100
100
100
100
100
100
100
Phone
848
70
70
70
70
70
70
TO
70
70
70
70
70
Egwpmpit Rental
1,308
1SO
109
150
150
150
109
109
109
150
109
150
109
Non -Capital Equipment
600
50
50
50
5()
50
50
50
50
50
50
50
50
3,650
150
150
0
500
150
550
1 Ed
Lun,forriaundry
Laundry add Linen
400
2W
250
400
4
400
,500
400
400
400
400
4W
Lease Payment
2,000
12,000
500
500
525
500
500
1,525
1$25
1 525
1,525
t 525
500
t 525
500
525
500
525
500
00
525
Searing
250
250
25
25
25
350
25
350
25
350
25
350
25
350
25
3W
25
350
25
350
STraining
Cleaning
200
4,200
350
350
350
350
350
Lenses antl Pelmns
add Pas
6,400
1,500
6125
125
125
125
125
125
125
125
900
125125
125
125
125
MrscellALOT
TOTAL OTHER EXPENSES
36,T98
W4
�fiO4
1879
2,104
33]9
J,029
3229
2.8]9
2879
3]]9
2279
1,879
1p`
i8]9
TOTAL EXPENSES 351,]29 31,884 25,909 21613 20,514 30,29 30681 32,831 30,881 31950 30450 29657 29,104
TOTAL FOOD 4 eeveFame Paoen(Laezi SA -(1 3) (4 iS (1 ) 5 - 31 ) &337-12125 165�� 1�38] �771�TT42v�
Suppbes Expendable Is made up of Smallwares, Papergoods, first -aid
Uniforms- Each employee receives 4 shins, 1 hat per season
N
� 21
SilverRock Resort
2008-2009 Marketing Plan Narrative
OBJECTIVE: To expand brand awareness for SilverRock Resort, promote the
Arnold Palmer Classic Course as a premier golf course in the Coachella Valley
and increase golf and golf -related revenues.
The July 2008-June 2009 Marketing Plan is built around an annual Marketing
Budget of $298,084. The plan includes: Advertising and promotions, collateral
materials, civic and community networking, public relations, golf/consumer trade
shows, and internet websites and e-mail marketing.
ADVERTISING and PROMOTIONS
Advertising and promotions are targeted for La Quinta Residents and tourist/resort
golfers through advertising and media coverage in local, regional and Southern
California golf and travel publications. Advertising consists of local newspaper,
golf and travel magazines, regional directories, local television, area radio, and a
rotating local billboard. Advertising is budgeted at $225,134 for 2008-2009.
Newspaper advertising is placed in The Desert Sun with primary emphasis on the
sports enthusiasts with weekly "ear ads" appearing on the front page of the Sports
Section; ear ads are visible to all readers of the paper. Newspaper advertisement
makes up 10% of the Marketing Budget. Special promotions are designed, as
needed by season, and placed in the various print advertisements.
Magazines and directories consist of local and regional magazines, yellow pages
and golf -related directories. These ads vary from full page to quarter page ads and
are full color. Magazines and directories compose half (50%) of the advertising
budget.
Television commercials (30 seconds) are placed on all three local network
affiliates (CBS2, KESQ3-ABC, KMIR6-NBC) and Time Warner cable stations.
Local radio is used for 30-second spots and specific promotions. TV and radio ads
make up 15% of the advertising budget.
Billboard advertising is 20% of the advertising budget and is designed to reinforce
other ad programs and catch the attention of those who may not see other types of
ads. The program involves a rotating billboard; every two months the location
changes within the valley. The billboard ad is 10.6 feet tall and 36 feet wide. The
billboard graphic design will be updated so that the SilverRock information (tee'
times, website, phone number, etc.) is easier to read.
zz
207
COLLATERIAL MATERIALS
Rack cards, scorecards, and information packets on SilverRock Resort are used as
marketing tools for SilverRock Resort. An emphasis will be placed upon
SilverRock's participation in the Bob Hope Chrysler Classic. Printed material will
be produced, as needed, to promote SilverRock Resort as a Home Course of the
Bob Hope Chrysler Classic.
CIVIC AND COMMUNITY NETWORKING AND TRADESHOWS
SilverRock Resort is positioned as a community -friendly golf facility and is
committed to developing strong relationships with community organizations such
as the La Quinta Chamber of Commerce and various local service organizations.
At various venues locally and around Southern California, trade shows and expos
are held that provide an opportunity to promote SilverRock Resort. These trade
shows and expos are focused on tourism, golf and golf equipment/apparel,
recreation, weddings and other related businesses.
INTERNET WEBSITES AND E-MAIL MARKETING
A benefit of memberships in selected local chambers of commerce and the
Convention and Visitors Authority is access to cross -marketing opportunities
through website links to SilverRock Resort.
E-mail database marketing is targeted to consumer e-mail addresses that are
collected daily through comment cards, tee -time bookings, selected websites and
the La Quinta Resident renewal process. This e-mail database is used to send e-
mail blasts promoting SilverRock Resort and/or to offer specials during slower
days of the seasons in an effort to maximize tee sheet utilization.
JUNIOR GOLF
SilverRock will continue to support local Junior Golf by offering various Summer
Junior Camps, Junior Rates and being a host course for the La Quinta High School
Boys Golf Team.
TOURNAMENTS & GROUP OUTINGS
A continued concentrated effort to attract corporate and group outings will be
positioned through various networking opportunities. Tournament business
represents a large amount of outside play and is vital to SilverRock's success.
23
. 0Q
SilverRock Resort -Arnold Palmer Classic Course
PROPOSE vG1d '44`!,S ....:._.
Reservation Type
(Book 90 Daysl
Public
Public Twi
Replay (Booked After Rod)
(Book 3 Days)
La Ouinta Resident
La amine Resident Gue9120%off posted rate)
(Book 90 Daysl
Wholesale
Wholesale Twilight
(Book 1 Day)
PGA PAID
Junior Rate (Before 2 00 p m )
Junior Rate (After 2 00 p m )
(Book 1 Dayl
2008
2008
July I-Sept.20
July
ISept. 20
Mon,Thurs
Fri -Sun
$ 5500
$
6500
$ 40 W
$
50 00
$ 2500
$
2500
$ 3000
S 3000
$ 44.001
$ 52.00
$ 3000
$ 30.00
$ 68.00
$ 84.00
$ 4500 S 45.D0
$ m�1 t.t$T I $ ....._ 10000
2009
2009
Dec. 26-Apr 30
Dec. 26-Apr. 30
Mon-Thurs
Fn-5un
$ 16500
$ 16500
$ 9500
$ 9500
$ 5000
$ 5000
$ 55.00
$ 5500
$ 13200
$ 13200
4 4 200E
2009
2009
May 1•June 30
M
iJune 30
Mon-Thurs
Fri -Sun
$ 85.00
$
105.00
$ 6500
$
7500
$ 35,00
$
35.00
$ 45.00
$ 45.00
$ 68.00
$ 9400
$ 1 0
.00 $ 60 $ 75� $ BSDO Is , t{Kk. $ tutW 1 $ 135.00 $ 135 00 $ 75.00 $ 85.00
$ 3000 $ 3500 $ 5000 $ wbut $ 65ti6 $ _biblUJ $ 7500 $ 15no $ 40.00 8 SS.W
$ 2500
$ 2500
$ 25.00
1 25.00
$ 1000
$ 1000
$ 25.00
$ 25.00
$ 25.00
$ 25,Nb
$ _ 151
$ 15.00
3xw
forS, 35z
ll
$ 15;,W
$
_
95W
$ 35.00
$ 35 00
$ 25 00
$ 25 00
$ 1500
$ 1500
$ 2500
$ 25.00
$ 25.00
$ 25.00
$ 15.00
$ 15.00
Stand By Goff Rates to vary based upon actual bookings Rates to vary based upon actual bookings Rates M vary based upon actual bookings Rates to vary based upon actual bookings Rates to vary based upon actual bookmk
(Book Up to 1 Year)
Groups 13Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates
' Juniors are 17 and under
' All rates to include green fee, golf cart, limited amount of range balls prior to round, except golf cart for Juniors
* Non gothars-tide alongs-must abide by dress code, riders permitted based upon availability at a rate of $25 per rider
' CRy Employees -Prevailing Resident Rates
OTHER FEES
Range Not Playing
Rate/i
1 hour
$
1000
Rental Clubs
$
45.00
Handicap Membership
S
4500
Goff Lessons
1 Hour
$
7500
1Rhour
$
5000
24
Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates
Competitive Rates
Coachella Valley
November -December
January -April
Golf Course
Mon-Thurs
Fri
-Sun
Mon-Thurs
Fri -Sun
PGA West (Stadium, Nicklaus, Mountain)
Public
$
155.00
$
155.00
$
235.00
$
235.00
Twilight
$
85.00
$
85.00
$
115.00
$
115.00
Classic Club
Public
$
145.00
$
165.00
$
195.00
$
195.00
Twilight
$
95.00
$
110.00
$
175.00
$
175.00
Indian Wells Resort
Public
$
125.00
$
125.00
$
185.00
$
185.00
Twilight
$
60.00
$
60.00
$
100.00
$
100.00
SilverRock Resort
Public
$
125.00
$
125.00
$
165.00
$
165.00
Twilight
$
80.00
$
80.00
$
95.00
$
95.00
Desert Willow Resort
Sunrise (Open-7.55 a m)
$
135.00
$
135.00
$
135.00
$
135.00
Prime(8.00-11:55a.m.)
$
135.00
$
135.00
$
175.00
$
175.00
Midday (12:00-100 p.m)
$
100.00
$
100.00
$
135.00
$
135.00
Twilight (100- 155 p.m.)
$
75.00
$
75.00
$
95.00
$
95.00
Sunset (After 2:00 p m)
$
65.00
$
65.00
$
65.00
$
65.00
Westin Mission Hills Resort
Public
$
135.00
$
135.00
$
165.00
$
165.00
Twilight
$
67.50
$
67.50
$
82.50
$
82.50
Shadow Ridge
Public
$
115.00
$
115.00
$
170.00
$
170.00
Twilight
$
75.00
$
75.00
$
110.00
$
110.00
a
Trilogy
Public
$
99.00
$
119.00
$
130.00
$
155.00
N
Twilight
$
60.00
$
70.00
$
72.00
$
85.00
Y
25
l.7
SILVERROCK RESORT
ANNUALPLAN
2008-2009 Bob Hope Assumptions
OPERATIONAL EXPENSES
Revenue: It is assumed that the golf course will close for public play on Sunday, January
18, 2009 for the Bob Hope Chrysler Classic and reopen for play on Sunday January 25,
2009. The golf course will be closed for a total of seven (7) days per the tournament
contract. This loss of seven (7) days of revenue has been factored into the 2008-2009
Annual Plan for SilverRock Resort and amounts to a loss of approximately $150,000 in
revenue and 1,500 rounds of golf. Any additional days of course closure will impact the
revenue budget for the month of January 2009.
Wages: It is assumed that the SilverRock Resort golf course maintenance crew of 30
employees will work an additional 41 hours of overtime per person in the month of
January to ensure PGA Tour course standards. Also, additional payroll taxes and workers
compensation insurance will be an added expense as a result of the extra hours worked.
Supplies and Materials: Two (2) extra fertilizer applications (December and January) will
be needed to ensure top quality turf conditions. Additional seasonal flowers and plants will
be added at the entrance and clubhouse area. Also, additional sand will be required to
ensure all sand bunkers on the course are consistent and are in compliance with PGA Tour
standards. Additional seed will be required to be in compliance with PGA Tour standards;
a heavier seed rate will be used when overseeding the fairways, tees and greens in the fall
of 2008. If there are areas on the course that do not meet PGA Tour standards, these areas
must be sodded prior to the tournament.
Other Expenses: Additional maintenance equipment may be rented short term to get the
course ready for PGA Tour standards. Also, additional green waste removal will be
required when removing additional course debris.
26
*.:. 211
20M20M ANNUAL PLAN SOverRock Resort 6t v pra. SaNeNN U ax eN
Prolec0ons-Ju1y2008 to Jurri vareaae0al ramm..x t,xr nt.o,x.o.m
SUPPLEMENTAL BOB HOPE EXPENSES
MAINTENANCE OEPAflTMENT fi]
TOTAL
JUL
AUG
SEP
OLT �
NOV
DEL
JAN
FEB.
MAfl.
APR I
MAV (
JUN.
SALARIES AND BENEFITS
Salanes and Wages
0
0
0
0
0
0
0
0
0
0
0
0
0
Overtime Hourly Wages (41 hours at 30 employees)
15,600
0
0
0
a
0
0
15000
0
0
0
0
0
Payroll Taxes
1,868
0
0
0
0
0
0
1 868
0
0
0
0
0
WorkersCompensation
820
0
0
0
0
0
0
820
0
0
0
0
0
TOTAL SALARIES AND BENEFITS
17,688
0
0
0
0
0
0
17,688
0
0
0
0
0
SUPPLIES AND MATERIALS
Fertd¢er
22,000
0
0
0
0
0
11 000
11,000
0
0
0
0 0
FlowersrPlants
2,000
0
0
0
0
0
2000
0
0
0
0
0 0
Sand/Bunker
30,000
0
30,000
0
0
0
0
0
0
0
0
0 0
Seed
25,000
0
0
0
0
25,000
0
0
0
0
0
0 0
Spd
6,000
0
0
0
0
2,000
4 000
0
0
0
0
0 0
TOTAL SUPPLIES AND MATERIALS 85,000 0 mi 0 0 27,000 17,000 11,000 0 0 0 0 0
OTHER EXPENSES
Equipment Rental
14,200
0
0
0
0
0
0
14200
0
0
0
0 0
Green Waste Removal
0
0
0
0
0
0
0
0
0
0
0
0 0
TOTAL OTHER EXPENSES
14,200
0
0
0
0
0
0
14,200
0
0
0
0 0
TOTAL COURSE MAINTENANCE EXPENSES
116,888
0
30,000
0
0
27,000
17,000
42,888
0
0
0
0 0
a
I + 27
N
r
2008-2009 ANNUAL PLAN SilverRock Resort RUN DATE: 24-M,08 09:24 AM
Projections - July 2008 to June 2009 PREPARED BY: LxodmarA c:mf M... ement
Front Entrance Landscaping I TOTAL JUL. j AUG. I SEP. I OCT. I NOV. I DEC. I JAN. I FEB. MAR. APR. MAY JUN.
Employee Count
Landscapers $ 8.25 2 2 2 2 2 2 2 2 2 2
SALARIES AND BENEFITS
Salaries and Wages
34,320
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
Payroll Taxes
4,272
356
356
356
356
356
356
356
356
356
356
356
356
Workers' Compensation
3,432
286
286
286
286
286
286
286
286
286
286
286
286
Employee Meals
0
0
0
0
0
0
0
0
0
0
0
0
0
Health Insurance
4,512
376
376
376
376
376
376
376
376
376
376
376
376
TOTAL SALARIES AND BENEFITS
46,536
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
SUPPLIES AND MATERIALS
Fertilizer
1,800
150
150
150
150
150
150
150
150
150
150
150
150
Flowers/Plants
1,500
0
0
0
750
0
0
0
0
0
0
750
0
Pesticides
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Seed
500
0
0
0
500
0
0
0
0
0
0
0
0
Miscellaneous
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Uniforms & Linen/Towels
360
30
30
30
30
30
30
30
30
30
30
30
30
Irrigation Systems
1,200
100
100
100
100
100
100
100
100
100
100
100
100
TOTAL SUPPLIES AND MATERIALS
7,760
480
480
480
1,730
480
480
480
480
480
480
1,230
480
Total Front Entrance Landscaping
54,296
4,358
4,358
4,358
5,608
4,358
4,358
4,358
4,358
4,358
4,358
5,108
4,358
PIS