Annual Plan FY 2007-2008 SilverRock ResortTw4f 4 44 QU&M
COUNCIL/RDA MEETING DATE: May 1, 2007
ITEM TITLE: Consideration of the SilverRock Resort
2007/2008 Annual Plan
As deemed appropriate by the City Council.
FISCAL IMPLICATIONS:
AGENDA CATEGORY:
BUSINESS SESSION:
CONSENT CALENDAR:
STUDY SESSION:
PUBLIC HEARING:
The 2007/2008 Annual Business Plan as drafted for SilverRock Resort projects
operating expenses of $3,822,646 and revenues of $3,410,555 for a net loss of
($412,091). (Attachment 1) As a result of the Food and Beverage License Agreement
between the City and Landmark Golf Management, LLC, the food and beverage
revenue and expenses are not recognized in the 2007/2008 Annual Plan. Instead,
food and beverage income will be accounted for through the Food and Beverage
License Agreement.
As a component of the Annual Plan, the operator is recommending Capital Purchase
Expenditures of $29,455 and supplemental Bob Hope Chrysler Classic Tournament
expenses (personnel, materials, and equipment) in the amount of $121,708. These
expenditures are contingent upon the tournament being played. If these additional
costs are approved, the net loss will be ($563,254).
Staff proposes an advance of $563,254 from General Fund reserves to the SilverRock
Resort Golf Enterprise Fund to fund this operating deficit. In addition, staff is finalizing
the Fiscal Year 2006/2007 revenue and expenditure projections and will be reporting
on such at the June 19, 2007 City Council meeting.
In addition to the expenses contained in the operators annual plan and the
supplemental expenses for the Bob Hope Tournament the Fiscal Year 2007/2008
Preliminary Budget will include additional expenses in operating the golf course outside
of the Landmark Golf contract, which will be brought before the City Council later in
June. These additional expenses will include a $100,000 annual payment to the Bob
Hope which would be in addition to the aforementioned $121,708.
"_1 173
CHARTER CITY IMPLICATIONS:
Operation of the golf course is not subject to prevailing wage requirements.
BACKGROUND AND OVERVIEW:
The City entered into a Golf Course Management Agreement with Landmark Golf
Management, LLC (Operator) in April 2004. Section 3.2.1 of the Agreement provides
that the Operator shall submit an Annual Plan to the City Manager, including a
projected operating budget, for the upcoming fiscal year.
ANNUAL PLAN
Fiscal Year 2006/2007 Annual Plan was $3,806,556, with projected revenues of
$3,190,786. A $250,000 advance from the General Fund, per the Agreement, was
used to establish the Landmark Golf Operating Account.
Fiscal Year 2007/2008 Proposed Annual Plan is $3,822,646 with projected revenues
of $3,410,555. This reflects a 33% improvement or $203,679 from last year's
operating deficit.
Assumptions used in this plan include:
• 40,580 rounds of play for Fiscal Year 2007/2008;
• Changes to the posted Golf Rates starting November 7, 2007;
• An average projected revenue of $88.03 per round;
• A 2% capital reserve ($71,686) for future golf course
improvements/renovations, per the Management Agreement (section 3.10.1);
• Maintenance of the SilverRock entry landscape for $54,296 and funded from
the Lighting and Landscape District;
• An additional $29,455 separate from the Annual Business Plan is being
requested as new capital expenses for an Email Exchange Server with Software,
an additional kitchen refrigerator, and a deep tine aerator.
An additional $90,868 in operations expenses related to the Bob Hope Chrysler Classic
Tournament, and $30,840 in capital expenses. This total amount of $121,708 which
is contained in the Annual Business Plan but would be expended only upon use of the
course for this event.
GOLF RATES
Fiscal Year 2007/2008 Proposed Annual Plan recommends increasing the posted golf
rates as follows:
November - December
January through April
2007/2008
$125 (7 days a week)
$165 (7 days a week)
2006/2007
$95 (Monday - Thursday)
$1 15 (Friday - Sunday)
$145 (Monday - Thursday)
$160 (Friday - Sunday)
174
The green fee rate increases are justified by the high demand of play that was
experienced in 2006/2007 and the increased marketability of SilverRock Resort being a
home course for the Bob Hope Chrysler Classic. There is no change in the green fee
rates for La Quinta Residents.
As the City Council is aware, the City has received correspondence regarding discount
rates for guests of City Residents. The City's Golf Operator and staff propose a
Resident Guest Rate which will be offered to accompanied guests of La Quinta
Resident card holders. This guest rate will be limited to three guests accompanying a
Resident Cardholder. The guest rate represents a 20% discount off of the prevailing
posted rates and follows similar booking procedures as extended to a La Quinta
Resident card holder; booked 3 days in advance. In order to maintain the budgeted
revenue per round, the City's Operator and staff do not recommend discounts to
business owners.
CAPITAL EXPENDITURES
The Operator has proposed $29,455 in additional capital expenditures (not included in
the budget) for the following:
Exchange Server = $6,900. The email exchange server and software will allow
the SilverRock Resort golf operations to process emails internally as well as
generate mass emails for informational and promotional purposes rather than
relying on the City's server and Informational Services Analyst. The new server
will also act as a back-up for the existing network server which currently stores
all operational data and the point -of -sale records including inventory.
2. Refrigerator= $3,555. An additional refrigerator is needed for the food and
beverage operations to meet service needs due to the increasing number of
patrons to the SilverRock Resort Grill.
3. Aera-Vator= $19,000. An Aera-Vator is a deep tine aerator used for the
transitional areas in the golf course roughs. Currently, the maintenance
department does not have this type of aerator which, unlike conventional
aerators, is able to aerate through high cut turf areas.
BOB HOPE CHRYSLER CLASSIC TOURNAMENT
The Operator has proposed $121,708 in supplemental expenses for the Bob Hope
Chrysler Classic (not included in the budget) for the following:
Personnel Costs= $17,868. The additional personnel costs will cover the
overtime expenses that will be required to prepare the course for the
tournament as well as having the golf course being open to the public through
the opening day of the event.
2. Supplies and Materials= $72,000. This amount will cover any unforeseen
incidents, such as acts of nature, which may require bunker sand replacement,
seed and sod for the turf, and plants for replacement or enhancement purposes.
�- 170
3. Equipment= $31,840. This amount will cover any unforeseen equipment rental
such as pumps and generators, and the purchase of four walk -behind greens
mowers and trailers that will be necessary to have all of the greens freshly cut
in a timely manner for the morning tee -off.
FRONT ENTRY LANDSCAPING
The operator has proposed $54,296 in supplemental expenses for the front entry area
that encompasses the entrance at SilverRock Way and Avenue 52.
Staff concurs with the aforementioned recommendations.
FINDINGS AND ALTERNATIVES:
The alternatives available to the City Council include:
Approve the Annual Plan as submitted by Landmark Golf Management, LLC
which projects $3,410,555 in revenues and $3,822,646 in expenses for a net
loss of ($412,091) plus an additional $29,455 for Capital Expenses and
$121,708 for the Bob Hope Chrysler Classic Tournament expenses for a net
loss of ($563,254); or
2. Do not approve the Annual Plan as submitted by Landmark Golf Management,
LLC which projects $3,410,555 in revenues and $3,822,646 in expenses for a
net loss of ($412,091) plus an additional $29,455 for Capital Expenses and
$121,708 for the Bob Hope Chrysler Classic Tournament expenses for a net
loss of ($563,254); or
3. Approve the Annual Plan with modifications
Res, e tfully submitted,
Edie H I on
Community Services Director
Approved for submission by:
Thomas P. Genovese, City Manager
Attachment: 1. 2007/2008 Annual Business Plan
U_" 17U
ATTACHMENT 1
SilverRock Resort -Arnold Palmer Classic Course
2007-2008 ANNUAL PLAN
Prepared For:
City of La Quinta
SilverRock Resort
Prepared By:
Landmark Golf Management
Submitted:
April 17, 2007
"- 177
SILVERROCK RESORT
Annual Plan
Fiscal Year 2007-2008
Table of Contents
Part I -Project Overview
Project Fact Sheet 1
Mission Statement 2
Philosophy Statement 3
Organizational Chart 4
Key Employee Staffing and Salaries 5
Part II -Assumptions and Capital Expenditures
2007-2008 Assumptions 6,7
Golf Operations 8
Course Maintenance 8
Food and Beverage 8
Part III -Operational Financial Projections
Consolidated Income Statement by Month 9
Department Detail
Golf Rounds and Revenue
10
Carts, Bagroom & Range
11
Golf Shop Merchandise
12
Course Services
13
Golf Course Maintenance
14,15
General & Administrative
16
Marketing
17
Clubhouse
18
Miscellaneous
19
Part IV -Food and Beverage
Department Detail 20,21
Part V-Other
Marketing Narrative Plan
22,23
2007-2008 Golf Rates
24
Competitive Golf Rate Analysis
25
Bob Hope Assumptions
26
Bob Hope Supplemental Budget
27
Front Entry Maintenance Budget
28
(1
SILvexRoc K
PROJECT FACT SHEET
COURSE NAME
ADDRESS
TELEPHONE
WEBSITE
MANAGEMENT
COURSE YARDAGE
GRASS TYPES
OWNER
SilverRock Resort -Arnold Palmer Classic Course
79-179 Ahmanson Lane, La Quinta, Ca. 92253
1-888-600-7272
W W W.SILVERROCK.ORG
Randy Duncan, Director of Golf / General Manager
Willie Lopez, Golf Course Superintendent
SILVER
7,558
PAR 72
BLUE
7,101
PAR 72
WHITE
6,639
PAR 72
YELLOW
5,974
PAR 72
GREEN
5,306
PAR 72
RED
4,884
PAR 72
GREENS: TIF DWARF
FAIRWAY / TEES: TIF SPORT
ROUGHS: TIF SPORT
CITY OF LA QUINTA
MANAGED BY LANDMARK GOLF MANAGEMENT, LLC
74-947 HIGHWAY 111, SUITE 200
INDIAN WELLS, CA 92210
PHONE: (760) 776-6688
OPENING DATE February 14, 2005
SILVERROCK RESORT
Annual Plan
Fiscal Year 2007-2008
Mission Statement
"TO BE THE BEST"
"TO HAVE THE BEST GOLF FACILITIES"
"TO HAVE THE BEST GOLF COURSE CONDITIONS"
"TO PROVIDE THE BEST SERVICE"
SilverRock Resort is dedicated to providing the finest public golf
experience. All Staff Members of the facility play an important role in our
Mission. Staff is supported through training and resources to insure success.
SilverRock Resort aspires to represent ownership and management with the
highest standard of service in the Golf/Resort Industry and produce superior
golf course conditions to meet and exceed the goals.
Goals and Objectives: To support our Mission Statement and to achieve the
projected Annual Plan. SilverRock Resort will pursue the following goals
and objectives:
• To hire and train a staff that will provide a high standard of guest
services and maintain the highest level of course conditions
• To maintain and pursue an aggressive Marketing Plan that
benefits/acknowledges the La Quinta Residents, local residents, avid
tourist golfers and golfing public
• To present a facility and golf course conditions that qualify to host the
Bob Hope Classic with a strong commitment to be in the club rotation
• To have each Departments operate within their annual budget allowing
SilverRock Resort to reach the net operating goals
a 189
SILVERROCK RESORT
Annual Plan
Fiscal Year 2007-2008
PHILOSOPHY STATEMENT
In the first two (2) and a half years of operations, an Annual Plan
accommodated the operational start-up through and including grow -in, final
construction of the Arnold Palmer Classic Course and a notable Grand
Opening Celebration. As the 2007-2008 Annual Plan is implemented, focus
should naturally shift from a construction completion and opening mode to
concentrated efforts in to broaden the awareness, marketability and
noteworthiness of SilverRock Resort's Arnold Palmer's Classic Course golf
facility. Also a strong emphasis will be placed on SilverRock's participation
in the 2008 Bob Hope Chrysler Classic which will help put SilverRock on
the map through national media exposure.
The philosophy that Landmark Golf Management perpetuates at SilverRock
Resort is: an operation that allows management to utilize golf industry best -
practices in accommodating market -driven demands as market shifts may
occur. Each golf course facility has its own personality and characteristics;
therefore, each golf operation is unique to some degree and should be
managed with personality and characteristics taken into consideration. Golf
operators that adjust procedures to short and long term market and industry
fluctuations are better suited to maximize opportunities.
In this upcoming third complete twelve (12) months of operations,
Landmark Golf Management will put forth every effort to better position
SilverRock Resort as a place to frequent in the eyes and minds of the
influential decision makers in the world of golf.
BRAND PROMISE
Discover the mystique of SilverRock Resort, the crown
jewel of La Quinta and its golf legacy. Rich in both
history and legend, the majestic Santa Rosa Mountains
frame an unwavering commitment to an exceptional
experience at SilverRock Resort.
Our Promise: Exceptional in All, For All, Always.
��i
SILVERROCK RESORT
Annual Plan
Fiscal Year 2007-2008
Cary of La Oumta
City Council & Staff
City Manager
Community Services
Director
Landmark Golf Management
Managent emTeam
SilverRock Resort Golf Club
General MGR.IDirector of Golt
Go Shop
Head Golf Professional
Golf Course Maintenance
Superintendent
Accounting
Controller/Human Resources
Food 8 Beverage Marketing 8 Sales
F&B Manager Tournament Sales Manager
Asst. Golf Professionals
Asst. Superintendent
Admin. Asst.
Restaurant
To Controller & GM
kF&Brver(s)
Golf Shop Buyer
Mechanic(s)
/ Cart Attendsnt(s)
(Sub -Contract)
Sales Associates
Irrigation Technician
Guest/Outside Service
Spray Technician
Outside Services Manager
Greenskeeper(s)
Carts/Bag Room Starters P.A
Rangers Driving Range
Admmistratrve Asst
4
el'NoaTf I, -A-.
Key Employee Staffing and Salaries PBEPAitFDIR Landw* Golf M8n4gem8M
2007.2008 ANNUAL PLAN
DEPARTMENT SUMMARY
SALARY
JUL.
AUG
SEP.
OCT.
NOV.
DEC.
JAN.
FEB. I
MAR.
APR.
MAY NUN.
GOLF OPERATION OUTSIDE SERVICES
OUTSIDE SERVICES MANAGER
$10.51)
1
1
1
1
1
1
1
1
I
1
1 1
OUTSIDE SERVICES SUPERVISORS (FULL -TIME)
$9.%
1
1
1
1
1
1
1
1
1
1
i 1
DRIVING RANGE (PART-TIME)
68.00
1
1
1
1
1
2
2
2
2
2
1 1
CARUBAG/VALET/BAG DROP(FULLJIME)
$&OD
4
4
4
4
4
4
4
4
4
4
4 4
CARDBAGIVALETISAG DROP (PART-TIME)
$6.00
0
0
0
0
2
2
2
2
2
2
1 1
7
7
7
7
9
10
10
10
10
10
8 8
PRO SHOP
HEAD GOLF PROFESSIONAL
$42,000.00
1
1
1
1
1
1
1
1
1
1
1
1
1 ST ASSISTANT PROFESSIONAL I TC
S30,M110
1
1
1
1
1
1
1
1
1
1
1
1
ASSISTANT PROFESSIONAL
$26,locLoo
2
2
2
2
2
2
2
2
2
2
SALES CLERKS (FULL TIME)
$10.00
1
1
1
2
2
2
2
2
2
2
2
2
SALES CLERKS (PART TIME)
$a.50
0
0
1
1
1
1
1
1
1
1
1
0
5
5
6
7
7
➢
7
7
7
7
7
6
COURSE SERVICES
STARTERS (PART TIME)
$&00
2
2
2
2
2
2
2
2
2
2
2
2
RANGERIMARSHALS(PART TIME)
$8.00
1
1
2
2
3
3
3
3
3
3
2
2
3
3
4
4
5
5
5
5
5
5
4
4
GOLF COURSE MAINTENANCE
SUPERINTENDENT
$99,000.00
1
1
1
1
1
1
1
1
1
1
1
1
ASST SUPERINTENDENT
$49,00&00
1
1
1
1
1
1
1
1
1
1
1
1
FOREMAN/SPRAY TECHNICIAN
$14.52
1
1
1
1
1
1
1
1
1
1
1
1
HEAD MECHANIC/ FACILITY MANAGER
$mQ0
1
1
1
1
1
1
1
1
1
1
1
1
ASST MECHANIC
Slim
1
1
1
1
1
1
1
1
1
1
1
1
HEAD IRRIGATOR
$15.50
1
1
1
1
1
1
1
1
1
1
1
1
ASST IRRIGATOR
$11.50
1
1
1
1
1
1
1
1
1
1
1
I
GREENSMEN
$9.70
18
18
18
1a
IB
18
18
18
18
18
18
18
ADMINISTRATIVE ASSISTANT
$1,Lw
1
1
1
1
1
1
1
1
1
1
1
1
TOTAL TURF& ADMIN STAFF
26
26
28
26
26
26
26
26
26
28
26
28
LANDSCAPE MAINTENANCE
FOREMAN
$15.00
1
1
1
1
1
1
1
1
1
1
1
1
IRRIGATOR
$11.33
1
1
1
1
1
1
1
1
1
1
1
1
LANDSCAPERS
$Sm
6
6
6
6
6
6
6
6
6
6
6
6
TOTAL LANDSCAPE CREW
8
8
8
a
8
a
a
8
a
8
8
8
TOTAL COURSE MAINTENANCE STAFF
34
34
34
34
34
34
34
34
34
3a
34
34
FOOD & BEVERAGE
F&BMANAGER /SUPERVISOR
$45,000.00
1
1
1
1
1
1
1
1
1
1
1
1
CHEF / LEAD COOK
$17.00
1
1
1
1
1
1
1
1
1
1
1
1
PREP COOK
$1200
1
1
1
1
1
1
1
1
1
1
1
1
LEAD SERVER (FULL-TIME)
$1200
1
1
1
1
1
1
1
1
1
1
1
1
F& B WAITISEVERAGE CART/HALF(FULL TIME)
$&00
2
2
2
2
2
2
2
2
2
2
2
2
F& B WATISEVERAGE CART/HALF(PART TIME)
$6.00
0
0
0
0
1
1
2
2
2
2
1
0
BUSER I DISHWASHER (PART TIME)
$8.00
2
2
2
2
2
2
2
2
2
2
2
2
8
a
8
8
9
9
10
10
10
10
9
a
G&A
DIRECTOR OF GOLF/CM
$105.000.00
1
1
I
1
1
1
1
1
1
1
1
1
CLUB CONTROLLER
$53,000.00
1
1
1
1
1
1
1
1
1
1
1
1
ADMINISTRATIVE ASSISTANT
$15.75
1
1
1
1
I
I
1
1
1
I
1
1
3
3
3
3
3
3
3
3
3
3
3
3
TOTAL EMPLOYEES
60
60
62
63
67
68
69
69
69
69
65
63
TOTAL EMPLOYEES - FULL TIME
54
54
5a
55
55
55
55
55
55
55
55
55
TOTAL EMPLOYEES - PART TIME
6
6
8
8
12
13
14
14
14
14
10
8
F—+
00
Co
SILVERROCK RESORT
ANNUALPLAN
2007-2008 Assumptions
Revenue
Green Fees: The green fee includes a golf cart and warm-up range balls. A combination of the
various green fee rates and green fees mix of Regular, Twilight, and Resident play is anticipated to
yield an average rate of $77.90 per round on an annualized basis. The Green fee rates for 2007-2008
will increase in our peak season (January -April) to $165 (7 days a week). This represents a $20
increase from prior year's weekday rates and a $5 increase on prior year's weekend rates. Resident
Rates will remain the same as previous year, A 2007-2008 golf rate schedule is attached on page 24
and a competitive rate analysis on page 25. Rounds of golf were maxed out during peak season. 2006-
2007 compared to 2005-2006 was a strong year in rounds of golf played at SilverRock Resort and
these large annual increases usually do not occur in back to back years.
It is assumed in the Annual Plan that Resident Guest Rates will be offered to accompanied guests of La
Quinta Resident card holders. This guest rate represents a 20% discount off of the prevailing posted
rates and follows similar booking procedures as extended to a La Quinta Resident card holder; book 3
days in advance. The financial impact of this program is expected to be negligible; however if there
were to be a larger discount and/or a larger booking window of time it would most likely result in a
lower annual average green fee rate and would have a negative impact on the budgeted revenue.
It is assumed that the golf course will be closed to public play during the Bob Hope Chrysler Classic
from January 13-19, 2007. It is also assumed the overseeding dates will be October 8 through
November 6, 2007; over seeding reduces revenues due to the course being closed during these dates. It
is also assumed that aerification will occur in August of 2007 and June of 2008 which reduces revenue
for 3-5 days with each of these two aerification cycles.
Greens Fee Mix: Through proper marketing, yield management, and limited advanced Resident
bookings the projected mix of green fees is: 25% Resident, 30% Regular, 10% Twilight, & 35% Other.
Miscellaneous and Other Revenue: Based on $2.06 per round. This consists of golf club rentals,
golf club repairs, handicap fees, driving range fees, rider fees, 15 % of golf lessons and Independent
Contractor's Fees.
Golf Shop Merchandise: Based on retail sales of $8.07 per round
Cost of Sales
Merchandise 53 %
Food & Beverage 33
Expenses
Minimum Wage: The California Minimum Wage requirement will increase to $8.00 per hour on
January 1, 2008 from $7.50. This will impact, Course Maintenance, Outside Services and Food and
Beverage Departments with higher labor costs for the 2007-2008 budget.
184
SILVERROCK RESORT
ANNUALPLAN
Golf Carts, Bag Room, and Driving Range: Includes outside service, valet, bag room, and driving
range staff plus supplies and operating expense for this department.
Golf Shop Merchandise: Includes golf professionals, merchandising sales staff, receiving staff and
golf shop operational expenses.
Course Services: Includes course service staff consisting of course rangers/starters and related
department supplies and materials.
Golf Course Maintenance: Includes grounds maintenance staff, supplies, and materials. Over seeding
dates of October 8 through November 6, 2007, which will result in projected higher labor cost and
supply costs during the annual overseeding process.
Bob Hope Chrysler Classic: It is assumed that SilverRock Resort will host the 2008 Bob Hope
Chrysler Classic. An Assumption sheet and a Supplemental Budget (not part of the Operations
Budget, attached hereto as pages 26 & 27) provide the extra maintenance expenses needed to prepare
the course.
Front Entry Maintenance: A Supplemental Budget (not part of the Operations Budget, attached
hereto as page 28) provides the maintenance schedule and expenses for the front entry area that
encompasses the entrance at SilverRock Way off Ave. 52.
Water & Electrical: This includes water and electrical cost to irrigate the golf course and properly
maintain the lake system.
Food & Beverage: Includes food & beverage staff and expenses for the temporary clubhouse. There
is a separate Agreement for the Food & Beverage Department including the Liquor License
arrangement between the City and Landmark Golf Management.
Marketing: Includes marketing, promotions, advertising, web page, collateral and tournament sales,
etc.
Clubhouse: Includes clubhouse expenses, maintenance/cleaning staff, landscape maintenance,
parking lot and entry drive clean up.
Management Fee: $7,500 per month; Based off the Golf Course Management Agreement, dated the
8th April 2004.
Insurance: Per requirements of the Golf Course Management Agreement; included is a
comprehensive golf club insurance policy, general liability, property, equipment and business
interruption etc.
Property Tax: Exempt, except personal property taxes on equipment purchases or leases.
Golf Carts and Maintenance Equipment Leases: Golf carts and maintenance equipment are being
leased for the Golf Club.
185
2007.2008 ANNUAL PLAN
SllverRock Reson
RUN DATE.
12-Apr47
12.12 rnt
Prolections -July 2007 to June 2M
Capital Expenditures
PREPAREDBY
LaMmark Golf Man,emem
CAPITAL EXPENDITURES
TOTAL
JUL
AUG. SEP. OCT. NOV. I
DEC.
JAM
FEB.
MAR.
APR.
MAY
JUM
GOLF OPERATIONS
1 Email Exchange Server 6 Software
$619W
O,goO
TOTAL GOLF OPERATIONS
$61900
$6,900
$0 >A $0 $0
$0
$0
$0
$0
So
$0
$0
FILE DEPARTMENT
Refrigerator
$$,555
TOTAL FOOD $BEVERAGE
$$555__,.._.
..�"'Wi._..._.so
._Wsit $�_____—_____._-
..__$0
$0
so_
GOLF COURSE MAINTENANCE
1 Aera-Valor
$19,000
$19,000
TOTAL MAINTENANCE
$191000
$19,000
TOTAL CAPITAL EXPENDITURES--
$291455
$29,455
$0 W $0 $o
>b
$0
$0
$0
$o
$0
bb
GOLF
Email Exchange Server A Software
Needed so the
club can process enrage Inherently fanner than rely on the Clty's Server or IT to help when problems occur.
Mao N will serve as a back-up server.
FSB
Refrigerator
Extra refrigerator needed to keep up with the high demand on the kitchen.
Aen-Valor Will help with transition in the rough areas. Currently, we do not have an aemyer for the roughs.
0, 8
C5j
2007-2000 ANNUAL PLAN S,NerRock Rea rl
CONSOLIDATED INCOME STATEMENT ...,..n ,...., .....,
FOR HSCAL YEAR - JULY 20W - JUNE 2009 .....,.,.., ,�........�..�.
DEPARTMENT
06-01 Butl l
Tw
JUL.
AUG.
S£P
OCT
NOV
DEC
JAM
FEB.
MAR.
APR.
MAY
JUN
ROUNDS
ROUNDS
39,220
g9,63O
1,900
1,900
3,250
1,300
3,800
3,600
2,500
4,880
5,800
5,200
3,950
2.500
TOTALROUNDS
39,220
40,5311
1,900
1,900
3,250
1,300
3,800
3,W0
2,5D0
4,880
5,800
5,200
3,950
2,500
REVEN E
GREEN FEES
2.985.870
3;161,21t
80,536
80,536
164,572
80,616
298,965
278,730
235,000
485.560
577,100
440,310
268,254
171,031
MISC. REVIRANGEICARTSIRENTALS
62,181
63,725
4,375
3,375
5A63
6,125
10,250
10,500
7,625
9,100
10,250
91000
4,938
3,125
GOLF SHOP MERCHANDISE
311,248
32T,370
13.300
13,300
22.➢50
10,400
30,400
30
23,'!50
43,920
12,200
41,6D0
27,650
17,500
FOOD B BEVERAGE CONCESSIONS
12,000
ASSID.
500
500
500
1,500
1,500
1500
1,500
1500
1,500
500
500
500
TOTAL REVENUE
3,311,299
3 &¢796
98,711
97,711
192,884
96,641
341,115
321,311
267,875
540,080
641,050
491,410
301,342
192,156
COSTOFSALES
PROSHOP
180,513
ti m,
7,059
7,059
12075
5,520
16,135
16,241
12,605
23,311
27,705
22.079
14,675
9,288
TOTAL COST OF SALES
180,513
17un
7,059
7,059
12,075
5,520
16,135
16,241
12,605
23,311
27,705
22,079
14,675
9,288
GROSSPROFIT
3,190,786
$,#(.' 9
91,552
90,652
180,810
93,121
324,980
305,089
255,270
516,769
613,345
469,331
286,667
182,868
OPERATING EXPENSES
GOLF CARTS\BAGS\RANGE
232,779
32b,35{
15790
15,7)8
15682
13,613
20,541
20,206
21,589
21,685
22,127
20,77I
20,042
18222
GOLF SHOP MERCHANDISE
211,697
x6'h4?
18,373
17773
20,376
14,111
22,261
23,093
24,283
22,963
22,963
22,963
26,178
21.360
COURSE SERVICES
58,797
Tt p2`
4,048
4,048
4,984
3,872
6,380
6,839
7,176
7,126
7,681
8,006
5,571
5.571
GOLF COURSE MAINTENANCE
1,536,041
$67A41
124,706
130,983
142.591
266,255
142237
128,022
123,556
120.R23
119,250
121,055
124,854
131,908
WATER 6 ELECTRIC COST
201,768
1201126
10,314
10,159
9,074
10,469
9.849
9,849
10,004
9,927
10,004
10,004
10,159
10,314
GENERAL B ADMINISTRATIVE
311,576
Wl;,86
25,920
26,070
27,270
27,195
27,195
27470
26,620
26,720
26.520
26.620
27,470
26,520
MARKETING
319'"1
82,469
6,337
8.677
20,357
21,862
29,352
26,552
35022
31 A02
25,652
22702
13,152
10,902
CLUBHOUSE
197,095
172,906
14,242
14,242
14,242
14,842
14,242
14 242
15,642
14 242
14,242
14,242
14.242
14,242
MANAGEMENT FEE 1uva,aK rae namLwu
125,196
fl1,2TT
24342
18,420
9226
14743
9,773
8,995
12215
(3434)
(9,900)
(6,304)
13,356
19.844
CAPITAL RESERVES
67,426
7*00
1.974
1,954
3,858
1,973
6,822
6,427
5,358
10,802
12821
9,828
6,027
1843
INSURANCE
50,A00
Sohn
42W
4,200
4,200
4,200
4,200
4,200
4,200
4,200
4,200
4.200
4,200
4,200
PROPERTY TAXES
20,000
Bum
0
0
20000
0
0
0
0
0
0
0
0
0
LEASES (Can B MamL)
471,90)
471,900
39325
39,325
39325
39,325
39,325
39,325
39,325
39,325
39,325
39,325
39,325
39,325
TOTAL OPERATING EXPENSES
3,806,556
3.022,646
289,571
291629
331,186
432,460
332,177
315,220
324990
306,280
294885
293,418
3D4,577
306,252
NET INCOME
(615,770)
(412,091)
(191,919)
(200.976)
(150376)
(339,338)
(7,197)
(10,131)
(69720)
210489
318,460
175,912
(17910)
(123,384)
NET INCOME%
-18.3%
-11
-200.5%
-205.7%
-78.0%
-344.0%
.2.1%
-3.2%
-26.0%
39.0%
49.7%
35.8%
-5.9%
414.2°
Average RouR43 par Day
120
84
87
90
112
100
91
139
148
164
164
136
93
Average Green Fee
$T6.13
$TT-90
$42 39
$42 39
$50 64
$62 Ot
$78 68
$T] 43
$94 00
$99 50
$99 50
$84 68
$67 91
$68 41
Avenge$ M,ac. l_O_,., Rd
$1.59
V-06
$230
$178
$156
$471
$270
$292
$3.05
$186
$177
$173
$125
$1.25
Average $ MercM1antlise per Rd
$7.94
58.07
$7,00
$] 00
$T 00
$e 00
$e 00
$8 50
$9.50
$9 00
$9 00
$8 00
$T 00
$T 00
Tote, Avenge Revenue Per Rountl
$85.66
$8&03
$51.95
$51.431
$59.35
$T5.68
S897T
589.26
$107.15
$110.67
$110.53
$94.W
$76.29
$76.86
00
2007-2008 ANNUAL PLAN
SilawRock Resort
RUN DATE:
12-Apr-07
12:12 PM
Projections-
July W0710
June 2008
PREPAREDBY:
Landmark Golf
Management
Golf Rounds
Total
JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
JAN.
FEB-
MAR.
APR.
MAy
JUN.
Resident Rod,(Weekday)
5,478
257
257
439
176
513
986
338
659
783
702
533
338
Resident Rods,(Weekend)
6,696
314
314
536
215
627
594
413
805
957
858
652
413
Sub-Tatat Resident Rnds
12.174
570
570
975
3%
1140
1080
750
14M
1740
1560
P185
750
%nJ trim[
025
Public Birds (Weekday)
4,565
214
214
366
146
428
405
281
549
653
585
444
281
Public Rod,(Weekend)
5,580
261
261
447
179
523
495
3"
671
798
715
543
344
Snb-Tota1 Public Rnds
10,145
475
475
813
325
950
900
on
1220
1450
1300
988
625
%afl and
030 -
PubhcTwi(Weekday)
1,826
86
86
146
59
171
162
113
220
261
2M
178
113
Public Twi(Weekend)
2,232
105
105
179
72
209
1%
138
26S
319
2%
217
P38
SnbTotnl Tun6ght Rands
4,058
1%
190
325
Pill
380
360
250
488
580
520
395
250
%ofleml
010
Other(Weekdav)
6.391
299
299
512
205
599
567
391
769
914
819
622
3W
Other(Weekend)
7,872
3"
366
626
250
T32
6%
481
939
1117
1001
760
481
Toarnainnus
2,841
133
133
228
91
266
252
175
342
4%
364
277
175
IMrolesales
2,841
133
133
228
91
266
252
175
M2
4%
364
277
175
Fe dent Guest
1,420
67
67
114
46
133
126
88
171
203
182
138
88
Stand By Golf
1,420
67
67
114
46
133
126
88
171
203
182
138
88
Orsmurrls
3,551
166
166
284
114
333
315
219
427
508
455
M6
219
PGA
710
33
33
57
23
67
63
44
85
102
91
69
44
Junior
no
33
33
57
23
67
63
44
85
102
91
69
44
Repay
710
33
33
Sr
23
67
63
085
102
91
69
44
SaoTotalCos,
14,203
665
665
1138
455
1330
1260
875
1708
2030
1820
1383
875
%cfCntal
033
Total Rormds
ousw
1900
1900
3250
13M
3800
3600
2500
11880
5800
5200
3950
2500
Golf Revenue
Resident Rads(Weekday)
254,428
$ 7,695
$ 7,695
$ 13,163
$ 5,265
$ 23,085
$ 21,870
$ 18,563
$ M,2M
$ 43,065
$ 3B,610
$ 23,9%
$ 15,188
Resident Rnds(Weekead)
310,967
$ 9,405
$ 9,405
$ 16,088
$ 6,435
$ 28,215
$ 26,730
$ 22688
$ 44,286
$ 52635
$ 47,190
$ 29,329
$ 18,563
Public Rnds(Weekday)
542,498
$ 10,688
$ 10,688
$ 21,938
$ 12,431
S 53AM
$ 48,600
$ 42188
$ 90,585
$ 107,663
$ 78,975
$ 39,994
$ 25,313
Public Rod, (Weekend)
fiali
$ 15,675
$ 15,675
$ 31,281
$ 18,769
$ 65,313
$ 59,400
$ 51,563
$ 110,715
$ 131,588
S 96,51"
$ 51,597
$ 32656
Public Twi(Weekday)
129,310
$ 3,420
$ 3,420
$ 6,581
$ 3,803
$ 12,825
$ 12,150
$ 9,563
$ 18,666
$ 22,185
$ 18,720
$ 10,665
$ 7,313
Public Twi(Weekend)
166,185
$ 5,275
$ 5,M5
$ 9,831
$ 5,363
$ 15,675
$ 14,850
S 11,688
$ M,314
$ 27,115
$ 22,880
$ 15,208
$ 10,313
Other(Weekday)
464,562
$ 11,970
$ 11,970
$ 28,153
S 12,285
$ 41,895
$ 39,690
5 35436
$ Tt,017
$ 66,783
$ 57,330
$ 40,438
$ 25,594
Other(Weekend)
612,506
$ 16,459
$ 16,459
$ 37,538
$ 16,20
$ 56,520
$ 55A,10
$ 43,313
$ 89,243
$ 106,066
$ 80,080
$ 57,028
$ 36,094
Total Revnure
3,161$11
$ 80,536
$ 80,536
$ 164,572
$ W,616
$ 298,965
$ 278,730
$ 235,000
$ "SW
$ ST1,101
$ 440,310
$ 268,2%
$ 171,031
Avg Rate $
77.90
$ 42.39
$ 4239
$ 5064
$ 62.01
$ 78.68
$ 7743
$ AN
$ 99.50
$ 9950
$ 8468
$ 67.91
$ 6841
MI00 Reveeee
Club Rental ($ 30 per round)
14,203
$ 665
$ 665
$ 1138
$ 455
$ 1330
$ 1260
$ 875
$ 1708
$ 2,030
$ 1,820
$ 1,383
$ 875
Living Range Balls ($ 75 per round)
32464
$ 1,520
$ 1,520
5 2600
$ 1,040
$ 3.040
$ 2,880
$ 2,000
$ 3,904
$ 4,640
$ 4,160
$ 3,160
$ 2,000
Bid., Fees
4,058
$ 190
$ 1%
$ 325
$ 130
$ 380
$ 360
$ 250
$ 488
$ 580
$ 52D
$ 395
$ 250
Independent Instructor Fees
9,000
$ -
$ -
$ -
$ -
$ 15M
$ 1.500
$ 1,5W
$ 1,500
$ 1.500
$ 1,500
$ -
$ -
Call Retrenal
4,000
$ 1,000
$ -
$ 1,D00
$ 1,0W
$ 1,000
$ -
$ -
GPS Advertising Income
12oD0
$ 1,000
$ 1,000
$ 1,000
$ 2,WD
$ 2.000
$ 2,000
$ 1,000
$ 1.000
$ 1,000
Handicap Fees (owed on 200 @ S40)
8,000
$ -
$ -
$ -
$ 1,500
$ 2A00
$ 2,500
$ 1 Onto
$ 5DD
$ 500
$ -
$ -
$ -
Total
83,725
$ 4,375
$ 3375
$ 5063
$ 6,125
$ 10,250
$ 10,500
$ 7,625
$ 9,100
$ 10,250
$ 9000
$ 4938
$ 3125
10
2897.2096 ANNi PLAIN SilverRock Resort RUNT 12-Apr-07 12 121
Projections- July 2007 to June 2000 PR6PARER AI L.a1m.M1 pn4Mameemex
CARTS, BAGROOM &RANGE - SIR TOTAL JUL. I AUG. SEP. OCT. NOV. DEC. JAN FEB. MAR. APO. MAY JUN.
Rounds
SAI ARIESAND B N FITS
Salaries add Wages
Payroll Taxes
Workers' Compensation
Employee Meals
Health Insurance
TOTAL SALARIES AND BENEFITS
DPPLIES AND MATERIALS
Expendable Supplies
Towel Replacement
Bottled Water
Can Supplies
Range Balls
Handicap Expenses (Based on 200 @ $251
TOTAL SUPPLIES AND MATERIALS
REPAIRS AND MAWRIWAJ
Equipment Replan - Golf
TOTAL REPAIRS AND MAINTENANCE
Utica Supplies
Printing I Stationary
Cad Contract Sernces - ($9 par can per me @ 80 carts)
Cad Maintenance & Repeus
Freight I Delivery
Umforms
Laundry and Linen
Miscellaneous
TOTAL OTHER EXPENSES
TOTAL EXPENSES
40,580 119M 1,900 3,250 1,300 3,800 3,600 2,500 4,880 5,800 5,200 3,950 2,SW
112,095
8,625
If
arm
3,240
5,90
11,100
11,640
11,640
11,640
I -I'm
9,720
9,720
13,956
1,074
1,074
1,063
403
743
1,382
1,449
1,449
1449
1,449
1.210
1.210
11
1,239
1239
1,226
465
657
1,594
1,672
1,672
1,672
1,672
1,396
1,3%
6,180
420
420
420
420
540
600
600
600
600
600
480
480
8,640
720
720
720
720
720
720
720
720
720
720
720
720
156,968
12,077
12,017
11,W0
5,249
%824
15,396
16,081
16,081
Ili
16,081
13,526
13,526
5,050
150
150
150
1,000
1,000
150
150
1,000
150
150
500
500
2,292
72
72
72
1,500
72
72
72
72
72
72
72
72
22,631
1,571
1,609
1,620
669
1,200
1,293
2,596
2,342
2,684
2,509
2,529
2,009
2,350
500
11000
500
75
75
50
50
50
50
6,000
6,000
5,000
100
100
100
400
400
1,250
11000
500
500
250
200
200
43,323
1,893
1,931
1,942
4,01
11
3,265
3,893
3,989
3,456
3,031
3,351
2,831
1,500
125
125
125
125
125
125
125
125
125
125
125
125
1,500
125
125
125
125
125
125
125
125
125
125
125
125
525
25
25
25
50
50
50
50
50
50
50
50
50
420
70
70
70
70
70
70
8,640
720
720
720
720
720
720
720
720
720
720
720
720
4,000
500
500
500
500
250
250
250
250
250
250
250
250
900
75
75
75
75
75
75
75
75
75
75
75
75
5,625
21500
500
925
two
200
3,000
250
250
250
250
250
250
250
250
250
250
250
250
1,150
125
75
75
75
75
75
75
75
125
125
125
125
24,260
1,695
1,645
1,645
4,170
1,920
1,420
1,490
1,490
2,465
1,540
3,040
1,740
226,051
15,790
15,778
15,02
13,613
21
201
21,589
21,05
22,127
201
21
18,222
Expendable Supplies are made up of - Scorecards, Tees, Pencils, Trash Bags,
Cups, First Pod Supplies & Bodied Water for guests
Uniforms Each employee receive 4 shuts, 1 hat per season
I-+
00 11
i
2007-20(8 ANNUAL PLAN
SibeaRock Resort
Proections - Jul 2007 to June 2008
Rlry once tl-'M 1212PM
aktankep er w .n n. M.-irrean
GOLF SHOP MERCHANDISE-61
TOTAL
JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
JAN.
FEB.
MAR.
APR.
MAY
JUN.
GOLF SHOP MERCHANDISE SALES
TOTAL 4OF ROUNDS
40,580
1.900
1,900
3,250
1,300
31800
3.600
2500
4880
Swo
5.M
3,95)
2.500
AVERAGE REVENUE I ROUND
$8.07
$7.00
$7.00
$T.00
$8.00
$8.00
RLw
$9.50
59.w
$9. 0
SHOO
$] 00
STAG
TOTAL MERCHANDISE SALES
$32T,3T0
13,300
13,300
22,75)
10,400
30400
30,600
23,]5(1
431
52200
41 ON)
276%
17.500
49,350
71,400
MERCHANDISE REVENUE
Soft Goods Sales
212,711
S645
8.645
14.788
6760
19760
19,890
15,438
28,548
33.930
27.040
1],9]3
11,375
Had Goods Sales
114,580
4,655
4.655
7.963
3,640
10640
10,710
8,313
15,3]2
18,270
14,560
9,678
6.125
TOTAL MERCHANDISE REVENUE
32T,3T0
13,300
13,300
22,760
10,400
30,400
3g600
23,750
43,920
52,200
41,600
27,650
17,500
COST OF SALES
59.08%
53.1H%
531181)6
5109%
nVIN,
5108%
Milli%
53.081's
53.11
5305%
5105%
5308%
5108%
COS- Merchandise(58°/)
180,054
7,315
7,315
12,513
5.720
16,720
16,830
13,063
24,156
28,710
22,880
15,208
9,625
Purchase Disc Taken -(5%)
(9,003)
(366)
(366)
(62m
(286)
SVh
(842)
(03)
(1,208)
(1,436)
(1.144)
(760)
(481)
Freight - Merchandise
2,701
110
110
188
B6
251
252
196
362
431
343
228
144
TOTAL COST OF SALES
173,752
7,0%
],059
12,075
5,5 O
16,135
16241
12,605
23.311
27,705
22,079
14,675
9288
GROSS PROM
153,618
6,241
6,241
10.6]5
4,880
14,265
14,359
11,145
20,609
24.495
19,521
12,975
8,212
SALARIES AND BENEFRB
Salaries and Wages
162,474
12,(64
12,064
13,243
7,069
14,378
14,976
14,976
14,976
14,976
14,976
14,976
13,]9]
Payroli Taxes
tni'm
1,502
1,502
1,649
880
1,790
1,%5
1,865
1865
1,BG5
1,855
1,865
1,718
WorkersCompensation
16,247
1,206
1,206
1,324
]0]
1438
1,498
1498
1498
1498
1,498
1498
1,380
Employee Meals
4,680
300
300
360
420
420
420
420
44
420
420
420
360
Health Insurance
35,640
1."
1.800
I.600
3,360
3.360
3,360
3.360
3,M
3,360
3,360
3,360
3,360
TOTAL SALARIES AND BENEFITS
nigmg
16,BT3
16,8T3
18,376
12436
21,386
22.118
22,118
22 11 B
22,118
22,118
22J18
20,615
OTHER EXPENSES
s
150
500
IDO
45
45
45
45
Se
Cantracl Sainte.-Merchantlise Consultant
Contract
Swo
6,000
500
500
500
500
59a
500
500
500
500
500
GY)
X)
`AO
500
500
500
500
Dues and Subscriptions
2,000
2,000
Freight l Delnery
75
25
25
25
Travel
90
15
15
15
15
15
15
Uniforms
1,800
1W
I
100
100
100
200
200
200
200
200
200
100
Seminars l Training
5,490
750
150
1.250
500
100
100
1 250
35
35
35
1.2W
35
Miscellaneous
0.W
50
50
50
50
50
50
50
50
50
TOTAL OTHER EXPENSES
17,00
1,500
900
2,OX)
1,675
875
975
2,165
845
SAS
845
4,060
745
TOTAL EXPENSES
M'M
18.3T3
17,A3
20,376
14,111
22261
23,093
24283
22.%3
22,963
22.963
26178
21,360
TOTAL GOLF SHOP MERCHANDISE INCOME (LOSE
(103,081)
(12132)
(ll,M2)
(9701)
(9231)
(705)
(BT34)
(13139)
(2354)
1531
(3,443)
(13,204)
(13,148)
Expendable Supplies are made up of Golf Can Rental Agreements
Golf Club Rental Agreements, Gift Certificates 8 Merchandise Bags
Umt.mrd Each Full Time Emp ratan.. (1) shirt par month
F.i
C.7 12
J
2 .3We ANNUAL PLAN
RUN DATE tE-Apro] U12 PN
PREPAREDBY 1y.d-rk6alf Mvna¢emenl
COURSE SERVICES-643
TOTAL
JUL.
AUG.
SEP.
OGT.
NOV.
OEC.
JAN.
FER.
MAR.
APR.
MAY
JUN.
SALARESAND BENEFrtS
Salanes aM Wages
40,T32
2,025
2.025
2,700
12W
3,750
4,125
4,400
4,4W
4.853
4,853
31200
3,200
Payrok Taxes
5,071
252
252
336
149
467
514
548
548
604
604
398
398
Workers Compensa0on
4.O73
203
203
270
120
375
413
440
440
485
485
320
320
Employee Meek
3,120
180
180
240
240
3W
300
300
300
300
300
240
240
TOTAL SALARES AND BENSIWS
52,996
2,660
2.660
3,546
I.]09
4.892
5.351
5.688
5,688
6.243
6,243
4.158
a.158
SUPPLES ANO MATERM LS
Erp .W SLO.a
1,050
50
50
100
1O0
100
100
100
100
100
100
75
75
TOTAL SUPPLES AND MATERIALS
1,U50
50
50
100
100
100
100
100
100
100
100
75
75
650
OTHER EXPENSES
Safety s 1,00 TS 75 75 750 TS 75 75 75 75 40 75 75
Safety ERmpmeltt 00 50 50 50 50 50 50 50 50 50 50 50
2
MisGelkreous 00 50 50 50 50
TOTAL OTHER EXPENSES 2,701 125 125 125 850 175 175 1]8 125 125 450 125 125
PREPAM CAPITAL EXPENSES
Course Sewne Cagtal ExpeM4ures 14,556 1,213 1,213 1,213 1,213 1,213 1213 1,213 1,213 1,213 1,213 1213 1.213
TOTAL COURSE SERVICES EXPENSES ]1,302 4,048 4,048 4,984 3,872 6,380 6839 7,176 7,126 7,681 8,006 5,91 5,571
EpMtY suT menaMwoi a{4vm, vave,lsdd Lxxtl
.aes nwl. *cwa *,a, a+€
l'
cc
~d 13
era
2007-2008 ANNUAL PLAN SiNerRock ResoG 811 Deis 11-b -01 to to 1v
Projections- July 2002 to June 2008 vUYARaDer 1Am &cNoi,.v, w
MAINTENANCE DEPARTMENT-0
TOTAL
JUL. I
AUG. I
SEP. I
MT. I
NOV. I
DEC. I
JAN. I
FEB. I
MAR. I
APR.
MAV
JUN.
SALARIES AND BENEFITS
Sal and Wages
713,951
%,103
581103
58,103
68608
61,272
58103
58.103
58103
58,113
58,113
58113
61,114
Overnme Hourly Wages
15,916
0
0
0
10,022
3,031
0
0
0
0
0
0
2S(Kt
Payroll Taxes
Sg868
7,234
7,234
7,234
9789
8006
7,234
7,234
7,234
7,235
7235
7,235
7,965
Workers' Con:purrah.0
72,453
5,810
5,810
5,810
7,529
6,329
5,810
5810
5,810
51811
5814
5,811
6,302
Employee Meals
2,8B0
240
240
240
240
240
240
240
240
240
240
240
240
Health Insurance
105,200
8850
8850
8,850
B850
8,850
8,850
B850
88M
SEW
8850
8.850
8.850
TOTAL SALARIES AND BENEFITS 1,002,268 80,237 80,237 Bg237 105,038 al 80,237 80,23T 60,237 80,249 $0.249 W249 87,334
Femlixer
681950
2,000
8,000
4.01
12,700
7,000
9000
3.800
3,800
5,000
3.800
5.000
4,850
Floinrs/Plants
3,500
0
0
1,000
250
0
1,000
950
100
100
100
Gas &OIIS
41,1100
3,400
34W
3,400
5Bw
3,800
3,400
2,900
2RN
3,200
3,900
2,800
2,600
Golf Course Accessories
4,200
200
200
200
2,500
200
200
200
100
100
100
100
100
Chemicals & Pesticides,
nkg0o
2,400
11000
2,000
4,500
2,700
2,200
2,00D
2,000
200
2,000
9W
2,M
POA Control
6,000
0
0
0
0
3,000
0
3,000
0
0
0
0
0
Sand/Mulch
6,660
390
390
0
2,100
2,100
800
380
100
100
1W
100
lw
Sand/Bunker
5,000
0
0
5,000
0
0
0
0
0
0
0
0
0
Seed
93,750
350
350
250
90,000
350
350
350
350
350
350
350
350
Small Tools
6,500
350
8550
0
0
100
1W
100
too
100
100
Sod
5,750
1,000
1,OOo
1,000
250
250
250
500
500
1,000
Topdressmg
3,900
1,300
0
0
0
0
0
0
0
0
0
1,300
1,no
TOTAL SUPPLIES AND MATERIALS
259,510
11,390
14,340
22,400
118,200
19,400
17,200
14,180
914.50
9,160
Il
10,950
12,400
REPAIRS AND MAINTENANCE
Buddings B Bridges
500
250
250
Equipment
28800
1,500
A000
4,000
3,500
51000
2,000
1,400
1,400
1400
1400
11400
1,400
litigation System
15,450
1,50o
2,100
2,200
2,000
900
550
1,200
1000
1,000
1,0,%1
1,000
1,000
Pumps
5,000
l."
1,000
1,000
1000
I'm
SW Aquatics Lake Mamt Contract
14,OD0
1,500
1,500
1,500
500
500
500
500
1,500
1,500
1,M(t
1,So0
1,500
Trees
4,000
3,0M
1,000
TOTAL REPAIRS AND MAINTENANCE
67,750
S"
6,fi0o
8,700
10,000
6,400
4,050
3,350
4,150
3,900
3,900
4,900
3,900
14
2007-Mall ANNUAL PLAN SllveritocX Resort am on r, R.APut in r4 ew
Projections- July 2007 to June 2008 essrAaao er r..m..n coo Na,.p,ren
MAINTENANCE DEPARTMENT -63
TOTAL
JUL.
AUG. I
SEP.
OCT
NOV.
DEC I
JAN.
FEB.
MAR.
APR.
MAY
JUN.
OTHER EXPENSES
Contract Semces SolMosue Tests
4,000
2.000
2000
Dues and Subscriptions
900
200
200
200
no
100
Employee Education
600
So
50
So
50
50
50
50
50
50
50
50
50
Equipment Rental
4,201)
no
150
150
1,800
600
200
200
200
200
200
200
100
Auto Expense
6,000
500
500
500
Son
Soft
500
500
500
500
trot)
500
500
Licenses and Permits
1,600
100
t00
n
TOM
250
150
Miscellaneous
1,200
100
100
100
100
100
1Do
100
too
100
100
100
100
Supplies Mrscellaneous
1,200
100
100
100
100
100
100
100
100
100
1C,
100
100
Propane/Natural Gas
1,800
150
150
150
150
150
150
150
150
150
150
150
150
Safely Equipment & Trading
3,400
100
100
1,700
200
no
no
no
200
200
100
100
100
Telephone
7,200
600
600
600
600
600
600
600
600
600
600
600
600
Trash Removal
7,200
600
600
600
600
600
600
600
600
no
600
600
600
Green Waste Removal
0
0
0
0
0
0
0
0
0
0
0
0
0
Uniforms & Linem Towels
93N
720
720
720
1,470
720
720
720
720
720
720
720
72o
Uhhbhes-Eledrol,-Budmgs
22,080
2,274
3,151
1,765
1,918
2,070
11605
1,109
11106
1,021
1,526
2,175
2,360
TOTAL OTHER EXPENSES 71 5,694 6,321 8,435 7,488 5,890 4,825 4,329 5,526 4,01 4,9M T,295 5,480
PREPAID CAPITAL EXPENSES
Course Maintenance Capital Expenditures 44,w 3700 3,700 3,700 3.700 3.700 3,700 3,700 3)00 3,700 3,700 3.700 3,700
TOTAL MAINTENANCE UP. (EXCL Landscaping) 1,454,698 11 113,198 123,472 244,426 123,118 110,012 105,T96 103,063 101 10,nis 10,094 lIZ814
Wages
157.692
13,141
13,141
13,141
13.141
13,141
13141
13,141
13.141
13,141
13,141
13,141
13,141
Ovemme Hourly Wages
5,915
0
0
910
3,185
910
0
0
0
0
0
0
910
Payroll Texas
2Q369
1,636
1,636
1,749
2,033
1,749
1,06
1,06
11636
1,636
1,636
1,636
1,749
Workers Compensation
16,163
1,314
1.314
1,375
1526
1,375
1 314
1,314
1,314
1 314
1,314
1,314
1,375
Health Insurance
13,248
1,1p4
1104
1,104
1,104
1,104
1,104
1,104
1,104
1,10i
1,104
1,104
1,1W
Landscape Wages & Benefits
213,387
17,195
11195
18,279
20989
18,279
TI 195
17,195
1)195
17,195
17, 195
17 195
18,279
Small Tools 1,025 in 100 100 100 100 75 75 75 75 75 75 75
Repairs&Mentenance -Drip Irrigation 4,250 250 250 500 500 500 500 250 20 250 250 250 500
Uniforms 2880 240 240 240 240 240 240 240 240 240 240 240 240
TOTAL LANDSCAPE MAINTENANCE
221542
17,785
17,785
19,119
21,829
19,119
18,010
11760
17,760
17,760
17,760
17,760
19394
COURSE& LANDSCAPE MAINTENANCE TOTAL
1,676,241
124706
130.983
142,591
266,255
142,237
128,022
123,556
120,B23
119,250
121U55
124,854
131,908
(EXCL UTILITIES)
WATER & ELECTRICRY COSTS
Water Cost
18,126
1,814
1659
574
1969
1,349
1349
1.504
1427
1,504
1504
1,659
1.814
Electricity Pumping Costs
102,000
8,500
8.500
8,500
85M
6500
8500
8.500
8500
8,500
a500
8,500
8,500
TOTAL WATER AND ELECTRIC COST
14,126
10,314
10,159
9,074
10,469
9,849
9,849
10,004
9927
10,o04
10,004
10,159
10,314
TOTAL COURSE MAINTENANCE EXPENSES
11T96,366
135,020
141,142
151,60
216,724
152,086
137,871
133,560
130,749
129,254
131,059
131
142,222
15
20D7-2008 ANNUAL PLAN
SiherRock Resort eue on it. ¢.nP-4v 12 Uent
Projections- July 2007 to June 408 Y.E .luOAv
G & ADEPARTMENT -6] 1 TOTAL I JUL. I AUG. I SEP. I OCT. I NOV. I DEC. I JAN I FEB I MAR. I APR. I MAY I JUN.
Salaries and Wages
Payroll Taxes
W omars' Compensation
Employee Meals
Health Insurance
TOTAL SALARIES AND BENEFITS
Equipment Repair
TOTAL REPAIRS AND MAINTENANCE
OTHER EXPENSES
Office Supplies
Panting/Stationary
Postage
RecmNng / Relocation
Dues and Subscriptions
Freight/ Detisery
Trawl
Entertainment & Promotion
Auto Expense
Equipment Rental (Copier/Storage)
NonCapitalEquipment
Uniforms
Professional Fees (I T & Safety Fees)
Seminars / Training
Payroll Processing
Computer Supplies (POS Support Fees)
Bank & ADP Fees
Miscellaneous
TOTAL OTHER EXPENSES
TOTAL G & A EXPENSES
200,756
16,730
16,730
16,730
16,730
16,730
16,730
16,730
16,730
16,730
1fi730
16,730
16,730
24,994
2,083
2,083
2,083
2,083
2,083
2,083
2,083
2,083
2,083
2,083
2,083
2083,
20,076
1,673
1,673
1,673
1,673
1,bi 3
1,673
1.673
1.673
1,673
1,673
1,673
1,673
2,/60
1W
180
180
180
180
180
180
180
IN
180
180
180
23,760
1,9W
1,980
1.980
11980
1.980
1.980
1.980
1,980
1.980
1.980
1.980
1980
271,746 22,645 22,645 22,645 22,645 22,645 22,645 22,645 22,645 22,645 22,645 22,645 22,645
1,200
100
100
100
100
100
100
100
100
100
100
too
100
1,200
100
100
100
100
t00
100
too
100
100
100
100
100
1,500
125
125
125
125
125
125
125
125
125
125
125
125
3,200
100
too
100
100
400
400
400
400
400
400
400
goo
75
75
75
75
75
75
75
75
75
75
75
75
4,11N
1,000
1,000
1,000
1,000
200
200
200
1,500
50
200
50
50
200
150
1W
50
50
500
50
600
50
50
50
50
50
50
50
50
50
50
50
50
1,100
I
100
200
500
20a
1,200
100
100
100
100
100
100
100
100
100
100
100
100
4,WD
400
400
400
400
400
400
400
400
400
400
400
400
4,20D
350
350
350
350
350
350
350
350
350
350
350
350
900
to0
100
100
100
100
t00
100
100
100
1,050
75
75
75
150
1So
75
75
75
75
75
75
75
4,9011
400
400
400
400
400
400
400
400
400
400
400
400
900
I
100
100
100
100
0
0
0
0
100
No
100
6,600
550
550
550
550
550
550
550
550
550
550
550
550
6,000
500
500
No
500
500
No
500
500
500
500
No
500
3,600
300
300
300
300
300
300
300
300
300
300
No
300
1,200
100
100
100
100
100
100
100
100
100
100
103
100
48,650
3,175
3,325
4,525
4,450
4,450
4,725
3,875
3,975
3,775
3,875
4,725
3,TT5
321,596
25,920
26,O70
27,270
27,195
27,195
27,470
26,620
26,720
26,520
26,620
27,470
26,520
Uniforms- Evense to be shared between GM & Controller
Entertainment & Promotion - GM promoting property for potential clients
16
2007-2008 ANNUAL PLAN
SilverRock Resort
Projections - July W07 to June 2008
MARKETING 12-Apr-07 12:12 PM
PREPAR]i I-sKe 10r1[Goir Management
MARKETING DEPARTMENT-66 I TOTAL I JUL. I AUG. I SEP. I MT. I NOV. I DEC. JIM. I FEB. I MAR I APR I MAY I JUN.
OTHER EXPENSES
Office Supplies
1,200
100
100
100
100
100
100
too
100
100
100
100
100
Printing/Stationary
4,425
200
3,000
no
200
200
125
125
125
125
125
Postage
KID
50
50
50
50
50
50
50
50
50
50
So
50
Contract Seneces Web Page
2,100
175
175
175
175
175
175
175
175
175
175
175
175
Dues and Subscriptions
735
35
400
300
Uniforms
600
300
50
50
50
50
50
50
Telephone
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Give, Community and Trade Show
2,925
75
75
75
750
750
750
75
75
75
75
75
75
Public Relations
6,500
500
500
4.000
500
500
500
Promotions/Meals
300
25
25
25
25
25
25
25
25
25
25
25
25
Promotion -(Media, Vendor Days, etc)
700
50
50
50
300
50
50
50
50
50
Adw ising(Ad Purchases)
221,834
5,812
8,152
19,132
14,312
22,802
24,502
30,862
29,702
24,052
21,402
11,402
9,702
Collateral Material - (Yrd Bks, Rack Cup, Stato, Brochures)
9,000
0
0
0
2,500
1,000
0
2,500
500
500
500
l'ooO
500
Miscellaneous
350
50
50
50
50
50
50
50
TOTALOTHER EXPENSES
252,469
6,337
8,6P
W,n7
21,862
29,352
26,552
35,022
31,902
25,02
22,702
13,152
10,902
TOTAL MARKETING EXPENSES
02,469
6,337
8,671
20,357
21,862
29,352
26,552
35,022
31,902
25,652
22,702
13,152
10,902
Prometmn/Meals - Off property events (Chamber Mixers, Rotaries and
entertaining potential clients)
Promotion/MadiarVendor Days - Rac ii Onsite Broadcasting
Vendor Days - Show casing property in exchange for positive publicity
v_
17
2007-2008 ANNUAL PLAN 51NerRPck Resort Bury DAIP 1bAprM 1212 P61
Projections-Ju1Y200Y to June 2008 Pntsl B"DBY. La.-rk GOYMa.,,-.
MISC DEPARTMENT-9806990 TOTAL JUL. I AUG. I SEP. I OCT I NOV. I DEC. I JIM. I FEB. I MAR. I APR. I MAY I JUN
MISC OTHER EXPENSES
Management Fee -Fxetl
111,2n
24,342
18,420
9,226
14,143
9,773
8,995
12,215
(3,434)
(9,900)
(6,304)
13,356
19,844
FFBE Rase" (20Y)
71,686
1,974
1,954
3,858
1,973
6,822
6,427
5.358
10,802
12,821
9,828
6,027
3,843
General Liability Insurance
50,400
4,200
4,200
4,200
4,200
4,200
4,200
4,200
4,200
4,200
4,200
4,200
4,200
Personal Prop" Taxes
20,000
0
0
20,000
0
0
0
0
0
0
0
0
0
253,363
3Q517
24,574
37,284
2Q916
20,796
19,622
21,712
11,568
7,121
7,724
23,583
27,887
IE4 EEPPENCF<
Golf Can Leases
117,600
9180)
9,800
9,800
9.800
9,800
9,800
9.800
9,800
9,800
9,800
91800
9,600
Trailer Leases
7,200
600
600
600
600
600
as)
600
600
600
600
600
600
Computer / Software Lease
18,300
1,525
1,525
1,525
1,525
1,525
1,525
1,525
1,525
1.525
1,525
1,525
1,525
CPS Lease (Up-Lmk)
88,800
7.400
7,400
7,400
7,400
7,4 O
7,400
7,400
7,400
7,400
7,400
7,400
7,400
Golf Course Maintenance Equipment Leases
240,000
20,000
20.000
20,000
20,000
20,000
20,000
20,000
M,000
20,000
20,000
20,000
20,000
471,900
39,325
39,325
39,325
39,325
311
39,325
39,325
39,325
39,325
39,325
39,325
39,325
18
Ci)
2007.2008 ANNUAL PLAN Stive Brock Res00 n1ARReTOW 12-Ai 12 12 PM
Projects 200]ID June 2008 PRAPAREDDY. Lvn Ai(oRWw{ w
TEMPORARY CLUBHOUSE-800 TOTAL JUL. AUG SEP OCT. NOV. DEC. JAN. FEB MAR. APR. MAY JUN
SUPPI FES AND MATERIALS
Evendable Supplies
4,800
400
400
400
400
400
400
400
400
400
400
400
400
TOTAL SUPPLIES AND MATERIALS
4,800
400
400
400
400
400
4W
400
400
400
400
400
400
_ PARS AND MAMIT NF ANCE
Building Structures
2,400
200
200
200
200
200
200
200
200
200
200
200
200
Restaurant Repair
4,1
400
400
4W
400
400
400
400
400
400
400
400
400
Equipment Repair
4,800
400
400
4W
400
400
400
400
400
400
400
400
400
TOTAL REPAIRS AND MAINTENANCE
12,NO
1,00I
1,000
LOW
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
OMER
Contract Senrees Cleaning
22,800
1,825
1,825
1,825
2,425
1,825
1,825
1,825
1,825
1,825
1,825
1,825
1,825
Refuse Disposal
6,000
500
500
500
50)
500
500
500
51
500
500
500
500
Telephone
12,000
1,000
1,000
1,000
1,000
I'm
11000
1,000
1,000
1,000
1,000
1,000
1,000
CableRoadrunner3,800
317
317
317
317
317
317
317
317
317
317
317
317
Water
2,4011
200
200
200
200
200
200
200
200
200
200
200
200
Sewer
2,400
200
200
zoo
200
200
200
200
200
200
200
200
no
Safety Equipment
1,200
100
100
IN
100
100
100
100
100
100
100
100
100
Natural Gas
3,600
300
300
300
300
300
300
300
300
300
300
300
no
Flowers and Decorations
2,600
100
100
100
1W
Ioo
100
1,500
1W
IN
100
1W
100
Building Sei(Rowng Patrol)
97,200
81100
8,100
8,100
8,100
8,100
8.100
8,100
8,100
8,100
8.100
81100
8110)0
Miscellaneous
2,400
200
200
200
200
200
200
200
2W
200
200
200
200
TOTAL OTHER EXPENSES
156,100
12,842
12,842
12,842
13,442
12,842
12,842
14,242
12,S42
12,842
12,842
12,81
12,842
TOTAL CLUBHOUSE EXPENSES
17f4W
14,242
14,242
14,242
14,S42
14,242
14,242
15,642
14,242
14.242
14,242
14,242
14,242
Ereenclable Suppies made up of Locksmith, Trashbags, Lghlbulbs, Mats,
Items related to Maintenance of Clubhouse
19
F""✓.
cb
CU
2007-2008 ANNUAL PLAN 9 rRwk Reron RUN DATE: 12-Apn47 12:12 PM
vro none-AAy M7 to Jum ..,AREDRY: Landmark Coif Management
FOODSBEVERAGE OEPT-62
TOTAL
JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
JAN.
FEB.
MAR.
APR.
MAV
JUN.
FOOD REVENUE
40,580
1,900
t,900
3,250
1,300
3,800
3,600
2,500
4,BB0
5,800
5,200
3,950
2,500
TOTAL NUMBER OF ROUNDS
GRILL ROO TERRACE
AVERAGE FOOD REVENUE PER ROUND
$3.46
$2.25
$225
$300
$300
$400
$4.00
$5.00
$400
$4.00
S4.00
$300
$3.00
TOTAL SNACK SHOP FOOD REVENUE
147,170
4,275
4275
9750
3900
15200
14400
12500
19.520
23200
20.800
11,850
7,500
BEVERAGE CARTS
AVERAGE FOOD REVENUE PER ROUND
$tb1
$1 75
MOO
$225
$175
$125
$2.00
$225
$200
$200
$195
$125
$125
TOTAL BEVERAGE CART FOOD REVENUE
73,850
3,325
3,800
7,313
2,275
4,750
7,200
5,625
9,76D
11,600
10,140
4,935
3,125
AVERAGE FOOD$ PER ROUND
S400
$425
$5.25
$C75
$525
$600
$7.25
$600
S6.00
$5.95
$4.25
S425
BV RA RV N/
40,580
1,900
1,900
7,250
1,700
3,800
3,600
2,500
4,880
5,800
5,200
3,950
2,500
TOTAL NUMBER OF ROUNDS
GRILL ROOMRERRACE
AVERAGE BEVERAGE REVENUE PER ROUND
$2.21
$100
$1.00
$200
$200
$200
$2.00
$5.00
$3.OD
$300
$3.00
$125
$125
TOTAL SNACK SHOP BEVERAGE REVENUE
95.903
1,900
11900
6,500
2,600
7,600
7.200
12,500
14,640
17,400
15,600
4,938
3125
50.50%
BEVERAGE CARTS
AVERAGE BEVERAGE REVENUE PER ROUND $2.17 $2.00 $1 75 $1.75 $1.75 $200 $2.25 $300 $3.00 $300 $3.00 $1.25 $125
TOTAL BEVERAGE CART BEVERAGE REVENUE 93,990 3,800 3,325 51688 2,275 7,600 SUM 7,500 14,MO 17,400 15,600 4,938 3,125
49.M%
AVERAGE BEVERAGE S PER ROUND $ 9.64 $3.00 $2.75 $375 $375 $400 $4.25 $800 S600 $600 $600 $250 $250
20
2007-2008 ANNUAL PLAN
RUN DATE: 12-ApMI7 12 12 PM
PREPAREDBY: Landmark Golf Management
FOOD B BEVERAGE DEPT-62 TOTAL JUL. AUG. SEP. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.
FOOD REVENUE
Snack Shop/Temem, Food
Beverage Can Food
Either Food Income
Non -Taxable Tournament Site Fees
Misc. Non -Taxable Site Fees (Weddings)
TOTAL FOOD REVENUE
Snack Shop/Terrace Beer 6 Wine
Snack Shop/ emace Sodas
Bexerage Cad Beer 8 Wine
Be rage Cad Sodas
TOTAL BEVERAGE REVENUE
TOTAL FOOD A BEVERAGE REVENUE
COS - Food (37%)
COS - Beer 8 Wine (25%)
COS - Sodas (27%)
TOTAL COST OF SALES
GROSS PROM
Salanes and Wages
Payroll Taxes
W otkers' Compensa0on
Employee Meals
Health Insurance
TOTAL SALARIES AND BENEFITS
SUPPLIES AND MATERIALS
Eeeendable Supplies
Bar-tensds
Menus, Napkins and Placemats
TOTAL SUPPLIES AND MATERIALS
REPAIRS AND MAINTEM4W
Equipment Repair
TOTAL REPAIRS AND MAINTENANCE
Office Supplies
Postage
Equipment Rental
NonCapitalEquipment
Uniforms
Laundry and Linen
Lease Payment
Seminars I Trammg
Cleaning Supplies
Licenses and Permits
M,scellaneous
TOTAL OTHER EXPENSES
TOTALEXPENSES
TOTK FOOD 5 BEVERAGE PROOD losst
147,170
4,275
4,275
9750
3,900
15,200
14,400
12,500
19,520
23,200
20,800
11.850
7500
73,850
3,325
3,800
7,313
2,275
4,750
7,200
5,625
9,760
11,600
10,140
4,938
3,125
0
0
0
0
0
0
D
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
221,020
7,600
8075
17063
6.175
19A50
21,600
10,125
29,280
34,800
30,940
16.788
10,625
47,951
950
950
3,250
1,300
3800
3,600
6,250
7,320
8,700
7,800
2,469
1,563
47,951
950
950
3,250
1,300
3,800
3,600
6,250
7,320
8,700
7,800
2.469
1,563
46,995
1,900
11663
2,844
1,138
31800
4,050
3,750
7,320
8,700
7,800
2,469
1,563
4Q995
11900
1,663
2844
1,138
3,800
4,050
3,750
7,320
8,700
7,800
2,469
1,563
189,893
5,700
5,225
12,188
4,875
15,200
15,300
2g000
29,280
34,800
31,200
9,875
6,250
410,913
13,300
13,300
29,250
11,050
35,150
36,900
38,125
58,560
69,600
62,140
26,663
16,875
81,]TI
2,812
2,988
6,313
2,285
7,382
7,992
6,706
10,834
12,876
11,448
6,211
3,931
23,737
713
653
1,523
609
1,900
1,913
2,500
3,660
4,350
3,900
1,234
781
25,635
770
705
1,645
658
2,052
2,066
2,700
3,953
4,698
4,212
1,333
844
131,149
4,294
4,346
9482
3,552
11,334
11,970
11.906
18,446
21,924
19,560
8,779
5,556
9,006
8,954
9,]68
7,498
2 , 41-r
3,9 0
26,219
40,114
47,676
42,580
1 ,884
11,319
159,692
11756
11,256
12,892
5550
13,612
14,007
15,763
15,923
16.082
16,082
12,994
13,273
K,616
1548
1,518
IBM
]1]
1757
1,808
2,035
2056
2,076
2076
16]]
1.714
15,969
1,176
1,176
1,289
555
11361
1,401
L576
1,592
1,608
1,608
1,299
1,327
5,66D
3W
3.
YA
42n
540
5f0
Nor
too
Fee
YU
G80
420
44,860
2,160
2,160
21W
2,520
4,440
4,"0
4800
4,800
4,800
4,800
4,080
3,720
247,037
ISMS
16,969
18,356
%762
21,111
22,196
24,115
24,971
25,167
25,167
20,530
20,454
10,]20
620
620
620
870
870
870
2 500
750
750
750
750
750
1,450
350
100
100
100
100
100
100
too
100
100
100
100
3.1l
175
125
175
500
250
250
550
350
350
350
350
350
15,995
1,145
895
895
1,470
1 220
1,220
3150
1,200
1.200
1,200
t 200
1,200
S, .. EKia.H. mass..' S.Wa,es, Papergoons F,siatl
Unto- Eacn eni 1--4.11a 11ui �, reason
2,40D
2,400
t,soo
0
I'm
600
2,]00
4,650
12,000
]50
4,200
6,400
1,500
35,6108
301,040
(21,2]])
no 200 200 200 200 200 200 200 200 200 200 200
100 100 100 250 250 100 100 100 100 1D0 100 too
109
109
109
109
109
109
109
109
109
109
109
109
50
SO
50
50
50
50
50
50
SO
50
50
50
150
150
150
650
150
150
150
1S0
1S0
550
150
150
400
400
400
250
400
400
400
400
400
400
400
400
Soo
500
500
1,500
1,500
1,sw
1,500
1500
1,500
500
500
500
250
25
250
25
25
25
25
25
25
25
25
25
350
350
350
350
350
350
350
350
350
350
3So
350
5,500
900
125
125
125
125
125
125
125
125
125
125
125
125
7534
1,809
2034
3,309
2959
2,809
2809
2509
3f09
2209
1,809
11809
25848
19.873
21495
14741
26090
26.425
30934
29, 180
30276
28776
23,739
23,663
(16842)
(10920)
(1726)
(7,243)
(2273)
(1495)
(4715)
10934
17,400
13804
(5,859)
(22,344)
21
SilverRock Resort
2007-2008 Narrative Marketing Plan
OBJECTIVE: To expand brand awareness for SilverRock Resort, promote
the Arnold Palmer Classic Course as a premier golf course in the Coachella
Valley and increase golf and golf -related revenues.
The July 2007-June 2008 Marketing Plan is built around an annual
Marketing Budget of $252,469. The plan includes: Advertising and
promotions, collateral materials, civic and community networking, public
relations, golf/consumer trade shows and internet websites and e-mail
marketing.
ADVERTISING and PROMOTIONS
Advertising and promotions are targeted for La Quinta Residents and
tourist/resort golfers through advertising and media coverage in local,
regional and Southern California golf and travel publications. Advertising
consists of local newspaper, golf and travel magazines, regional directories,
local television, area radio, and a rotating local billboard. Total advertising
is budgeted at $221,834 for 2007-2008.
Newspaper advertising is placed in The Desert Sun with primary emphasis
on the sports enthusiasts with weekly "ear ads" appearing on the front page
of the Sports Section; ear ads are visible to all readers of the paper.
Newspaper advertisement makes up 15% of the Marketing Budget. Special
promotions are designed, as needed by season, and placed in the various
print advertisements.
Magazines and directories consist of local and regional magazines, yellow
pages and golf -related directories. These ads vary from full page to quarter
page ads and are full color. Magazines and directories compose half (50%)
of the advertising budget.
Television commercials (30 seconds) are placed on all three local network
affiliates (CBS2, KESQ3-ABC, KMIR6-NBC) and Time Warner cable
stations. Local radio is used for 30-se6ond spots and specific promotions.
TV and radio ads are 15% of the advertising budget.
22
400
Billboard advertising is 20% of the advertising budget and is designed to
reinforce other ad programs and catch the attention of those who may not see
other types of ads. The program involves a rotary billboard; every two
months the location changes within the valley. The billboard ad is 10.6 feet
tall and 36 feet wide. The billboard graphic design will be updated so that
the SilverRock information (tee times, website, phone number, etc.) is easier
to read.
COLLATERIAL MATERIALS
Rack cards, scorecards, and information packets on SilverRock Resort are
used as marketing tools for SilverRock Resort. An emphasis will be placed
upon SilverRock's participation in the Bob Hope Chrysler Classic. Printed
material will be produced, as needed, to promote SilverRock Resort as a
home of the Bob Hope Chrysler Classic.
CIVIC AND COMMUNITY NETWORKING AND TRADESHOWS
SilverRock Resort is positioned as a community -friendly golf facility and is
committed to developing strong relationships with community organizations
such as the La Quinta Chamber of Commerce and various local service
organizations.
At various venues locally and around Southern California, trade shows and
expos are held that provide an opportunity to promote SilverRock Resort.
These trade shows and expos are focused on tourism, golf and golf
equipment/apparel, recreation, weddings and other related businesses.
INTERNET WEBSITES AND E-MAIL MARKETING
A benefit of memberships in selected local chambers of commerce and the
Convention and Visitors Authority is access to cross -marketing
opportunities through website links to SilverRock Resort.
E-mail database marketing is targeted to consumer e-mail addresses that are
collected daily through comment cards, tee -time bookings, selected websites
and the La Quinta Resident renewal process. This e-mail database is used to
send e-mail blasts promoting SilverRock Resort and/or to offer specials
during slower days of the seasons in an effort to maximize tee sheet
utilization.
23 Y, 204
SilverRock Resort -Arnold Palmer Classic Course
Golf Rates 2007.209 PROPOSED
Reservation Type
(Book 90 Days)
Public
Public Twi
Replay (Booked After Rnd)
(Book 3 Daysl
La Ouinta Resident
to Duinb Revdent Gued (20%an ported vale(
(Brook900ays1
Wholesale
Wholesale Twilight
(Book 1 Davl
(Overseedina Dates: Course Closed Oct 9 - Nov. 7, 2007)
2007
2007
July I -Sept. 20
Jul 1-Se t.20
Mon-Thurs
Fri -Sun
$ 5500
$ 65.00
$ 40.00
$ 5000
$ 25.00
$ 2500
$ 3000
S 30.00
$ 44.00
$ 52 W
2007
2007
Sept 2117
SepL 21.Oct 7
Mon -Thum
Fri -Sun
$ 85.00
$ 105 DO
$ 65.00
$ 7500
$ 3500
$ 35.00
$ 30 00
$ 30.00
$ 68.00
Is 84 00
(Easter Sunday March 23. 2008)
20B'7.
':NeY.:T 26
Moo-Thurs
Aov.7-Dab, 2$
Fri -Sun
$ 12500
$ 125.00
$ 80.00
$ 8000
$ 5000
$ 50.00
$ 4500
$ 45.D0
Is 100.00
$ 1 W 00
20M
2008
Dec. 26130
Dec. 26130
Mon -Thum
Fri -Sun
$ 16500
$ 165.00
$ 95.00
$ 9500
$ 5000
$ 50.00
$ 5500
$ 55.00
$ 132.00
$ 132 00
3/22/2007
2008
2009
way
1-June 30
May 1-June 30
Mon -Thum
Fn-Sun
$
8500
$ 105 DO
$
65.00
$ 75.00
$
35.00
$ 35.00
$ 45.00
$ 45.00
$ 68.00
$ 84.00
$ 50001 $ 60.00 1 $ 7500 $ 1 $ 100.00 $ 100.00 $ 135 00 $ 135.00 $ 75.00 $ 8500
$ 30.00 $ 3500 $ 50001 $ 60.00 $ 65 00 $ 80.000 $ 4000 $ 55.00 $ 40.00 1$ 55.00
Stand By Goff Rates to vary based upon actual bookings Rates to vary based upon actual bookings
Rates to vary based upon actual bookings
Rates to vary based upon actual bookings
Rates to vary based upon actual booker
(Book Up to 1 Year)
Groups 03+) Negotiated Rates Negotiated Rates Negotiated Rates Negotiated Rates
Negotiated Rates Negotiated Rates
Negotiated Rates Negotiated Rates
Negotiated Rates
Negotiated Rates
(Book 1 Day)
PGA PAID $ 25.00 $ 25.00 $ 2500 $ 25.00
$ 3500 $ 3500
$ 35.00 $ 3500
$ 2500
$ 25.00
Junior Rate (Before 2 DO p.m.) $ 2500 $ 2500 $ 25.00 $ 25 DO
$ 25.00 $ 2500
$ 25.00 $ 2500
$ 2500
$ 2500
Junior Rate (After 200 p m.) $ 10.00 $ 1000 $ 1500 $ 1500
$ 15.00 $ 15.00
$ 1500 $ 15.00
$ 1500
$ 15 D0
Juniors are 17 and under
All rates to include green lee, got( can, kmded amount of range balls prior to round. except god cart for Juniors
Non golfersridealongs-must abbe by dress code, trusts permitted based upon availability at a rate of $25 per rider
City Employees-Prevadeg Resident Rates
OTHER FEES
Range Not Playing
1 Hour $ 10.00
12 Hour $ 700
Y
Rental Clubs $ 45.00
C
Handicap Membership $ 45.00
Gott Lessons
IV
1Hour $ 7500
12 Hour $ 50.00
O
N
24
Golf Course
PGA West (Stadium, Nicklaus, Mountain)
Public
Twilight
Accompanied Guest Rate
Sponsored Guest Rate
Classic Club
Public
Twilight
Indian Wells Resort
Public
Twilight
Accompanied Guest Rate
SilverRock Resort
Public
Twilight
Accompanied Guest Rate
Desert Willow Resort
Sunrise (Open-7:55 a.m.)
Prime(8:00-11:55 a.m.)
Midday (12.00-1:00 p.m.)
Twilight (1:00-1:55 p m.)
Sunset (Alter 2:00 p.m.)
Guest Rate'
Westin Mission Hills Resort
Public
Twilight
Shadow Ridge
Public
Twilight
Trilogy
Public
Twilight
Competitive Rates
Coachella Valley
November -December
January -April
Mon-Thurs
Fri -Sun
Mon-Thurs
Fri -Sun
$
155.00
$ 155.00 ;
$
235.00
$
235.00
$
85.00
$ 85.00 ;
$
115.00
$
115.00
$
115.00
$ 115.00
$
115.00
$
115.00
$
300.00
$ 300.00
$
300.00
$
300.00
$
145.00
$ 165.00
$
195.00
$
195.00
$
95.00
$ 110.00
$
175.00
$
175.00
$
125.00
$ 125.00
$
170.00
$
170.00
$
60.00
$ 60.00
$
85.00
$
85.00
$
65.00
$ 65.00
$
65.00
$
65.00
$
125.00
$ 125.00
$
165.00
$
165.00
$
80.00
$ 80.00 :
$
95.00
$
95.00
$
100.00
$ 100.00
$
132.00
$
132.00
$
135.00
$ 135.00
$
135.00
$
135.00
$
135.00
$ 135.00
$
175.00
$
175.00
$
100.00
$ 100.00
$
135.00
$
135.00
$
75.00
$ 75.00.
$
95.00
$
95.00
$
65.00
$ 65.00 ,
$
65.00
$
65.00
$
86.00
$ 86.00
$
86.00
$
86.00
$
135.00
$ 135.00
$
165.00
$
16500
$
67.50
$ 67.50
$
82.50
$
82.50
$
115.00
$ 115.00
$
170.00
$
170.00
$
75.00
$ 75.00
$
110.00
$
110.00
$
99.00
$ 119.00
$
130.00
$
155.00
$
60.00
$ 70.00
$
72.00
$
85.00
To receive a guest
rate at Desert Willow;
you
must purchase an
annual Platinum Card.
Non -Residents
pay
$450 Annually &
Residents pay $350
Annually
25
203
SILVERROCK RESORT
ANNUAL PLAN
2007-2008 Bob Hope Assumptions
OPERATIONAL EXPENSES
Revenue: It is assumed that the golf course will close for public play on Sunday, January 13,
2008 for the Bob Hope Chrysler Classic and reopen for play on Sunday January 20, 2008. The
golf course will be closed for a total of seven (7) days per the tournament contract. This loss of
seven (7) days of revenue has been factored into the 2007-2008 Annual Plan for SilverRock
Resort and amounts to a loss of approximately $150,000 in revenue and 1,500 rounds of golf.
Any additional days of course closure will impact the revenue budget for the month of January
2008.
Wages: It is assumed that the SilverRock Resort golf course maintenance crew of 30 employees
will work an additional 41 hours of overtime in the month of January to ensure PGA Tour course
standards. Also, additional payroll taxes and workers compensation insurance will be an added
expense as a result of the extra hours worked.
Supplies and Materials: Two (2) extra fertilizer applications (December and January) will be
needed to ensure top quality turf conditions. Additional flowers and plants will be added at the
entrance and clubhouse area. Also, additional sand will be needed to ensure all sand bunkers on
the course are consistent and are in compliance with PGA Tour standards. Additional seed will be
required to be in compliance with PGA Tour standards; a heavier seed rate will be used when
overseeding the fairways, tees and greens in the fall of 2007. If there are areas on the course that
do not meet PGA Tour standards, these areas must be sodded prior to the tournament.
Other Expenses: Additional maintenance equipment may be rented short term to get the course
ready for PGA Tour standards. Also, additional green waste removal will be required when
removing additional course debris.
CAPITAL EXPENSES
Four (4) additional John Deere walk mowers (and trailers to haul them) will be required to
prepare the course during the tournament. Per PGA Tour standards, greens will be double -cut
which requires twice as many greens mowers. Also, tournament play will start off holes #1 and
#10 which will require the course to be prepared quicker than normal and these additional mowers
will be needed to meet the time schedule. These mowers will be used each year during the ten
(10) year tournament contract.
2s
ri... 204
N
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C; i
2007-2008 ANNUAL PLAN
SUPPLEMENTAL BOB HOPE EXPENSES
SilverRock Rased RI.N DATE 1]�Ap.-0] II:L AX
Protections-Ju1y2007 to June 2008 - IReP ay rpMw.k carna,,.pm.m
Solari and Wages 0 0
Overtime Hourly Wages(41 hours at 30 employees) 15,000 15,000
Payroll Taxes 1,868 11868
Workers Compensation 1,000 1,000
TOTAL SALARIES AND BENEFITS 17,80 0 0 0 D D 0 17,868
SUPPLIES AND MATERIALS
Fertilizer
14,000
7,000
7,000
FlowenVi'lants
2,000
2,000
Sand/Bunker
25,1300
25,000
Seed
25,DD0
25,000
Sod
6,000
2,000
4.000
TOTAL SUPPLIES AND MATERIALS
72,000
0 25,000
0 0 27,000
13,000
7,000 0 0 0 0 0
OTHER EXPENSES
Equipment Rental
1,000
1,000
Green Waste Removal
0
TOTAL OTHER EXPENSES
1,000
0 0
0 0 0
0
1,000 0 0 0 0 0
TOTAL COURSE MAINTENANCE EXPENSES
90,868
0 25,00D
0 0 27,000
13,000
26,868 0 0 0 0 0
CAPITAL EXPENSES
Walk Mowers(4)
Trailers(4)
TOTAL MAINTENANCE
$26,280
$4,560
TOTAL CAPITAL EXPENDITURES^ $ 30,840.00 $0 $0 $0 $0 $0 $3D,840 $0 m $0 $0 $0
27
2007-2008 ANNUAL PLAN SilverRock Resort RUN DATE: 16-Mar-07 09:24 AM
Projections - July 2007 to June 2008 PREPARED BY: Landmark Golf Management
Front Entrance Landscaping I TOTAL JUL. I AUG. I SEP. I OCT. 1 NOV. I DEC. I JAN. I FEB. I MAR. I APR. I MAY I JUN.
Employee Count
Landscapers $ 8.25 2 2 2 2 2 2 2 2 2 2 2 2
SALARIES AND BENEFITS
Salaries and Wages
34,320
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,860
2,060
2,860
Payroll Taxes
4,272
356
356
356
356
356
356
356
356
356
356
356
356
Workers' Compensation
3,432
286
286
286
286
286
286
286
286
286
286
286
286
Employee Meals
0
0
0
0
0
0
0
0
0
0
0
0
0
Health Insurance
4,512
376
376
376
376
376
376
376
376
376
376
376
376
TOTAL SALARIES AND BENEFITS
46,536
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
3,878
SUPPLIES AND MATERIALS
Fertilizer
1,800
150
150
150
150
150
150
150
150
150
150
150
150
Flowers/Plants
1,500
0
0
0
750
0
0
0
0
0
0
750
0
Pesticides
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Seed
500
0
0
0
500
0
0
0
0
0
0
0
0
Miscellaneous
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Uniforms & Linen/Towels
360
30
30
30
30
30
30
30
30
30
30
30
30
Irrigation Systems
1,200
100
100
100
100
100
100
100
100
100
100
100
100
TOTAL SUPPLIES AND MATERIALS
7,760
480
480
480
1,730
480
480
480
480
480
480
1,230
480
Total Front Entrance Landscaping
54,296
4,358
4,358
4,358
5,608
4,358
4,358
4,358
4,358
4,358
4,358
51108
4,358
N 28
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