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Proposal - Action Park Alliance Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 8/30/21 Attn: Michael Calderon Community Resources Analyst City of La Quinta 78495 Calle Tampico La Quinta, CA 92253 Dear Mr. Calderon; Thank you for the opportunity to submit our proposal for the professional management of La Quinta’s new skatepark. Our company qualifications are on the following pages. Please let us know if you have any questions. We look forward to working with you to create a rich program of youth development in your community. Thank you again for the opportunity. Main Office: 6824 S. Centinela Avenue Los Angeles, CA 90230 Local Satellite Office: 405 S. Pavilion Way Palm Springs, CA 92262 All information and pricing provided in this proposal is valid for ninety (90) days. Any individual who will perform work for the City of La Quinta is free of any conflict of interest. Section 1: Action Park Alliance, Inc. Background, Qualifications, Experience a. Action Park Alliance, Inc. has been in business since 2002. b. Our FEIN: 47-0857891. c. We have been performing skatepark management and maintenance services for 19 years as a corporation. The individual owners/ managers have been performing these services for 25 years. d. Resumes of key personnel - please see below on page 6. e. Firm ownership - Action Park Alliance, Inc. was incorporated in California on 4/10/2002. Shareholders are Mark Laue, Kirsten Dermer, Aaron Spohn, Mark Bradford, and Damon Spohn. f. Action Park Alliance, Inc. is not a subsidiary. g. Statement of Qualifications - please see below on page 4. h. Project Understanding and Approach - please see below on page 8-11. i. Scope of Work - please see below on page 9 & 10. j. Schedule of Events - please see below on page 11-12. k. Schedule of Maintenance and Janitorial Services - Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 2 We conduct janitorial and maintenance inspections daily as part of our operational procedure. Staff personnel are trained to adhere to industry standards of cleanliness and upkeep, as well as what to look for regarding maintenance concerns. For a visual representation of operations procedure please see Appendix attachments. Section 2: References of government agencies City of Fontana, CA • 2008 - Present In Southern California, there is no shortage of top of the line skateparks. The Inland Empire is no exception, however the Fontana Skatepark’s operations help maximize the full potential of what a thriving skatepark community looks like. Between the 2 locations in the city, the facilities boast over 50,000 sq ft in total. Participants from around the world visit North Park to skate its one-of-a-kind Roman Bowl and plaza features. The South Fontana Skatepark at Jack Bulik Park continues to attract enthusiasts from all walks of life as a very beginner-friendly facility and one of the very few wheelchair friendly skateparks in the country. From Toy Drives to “Skate Swap'' swap meets, beginner skate camps, local contests to national productions - because of the APA, the Inland Empire benefits from our world class skatepark services and programs. Daniel Schneider Garth Nelson Community Services Manager Community Services Director 909-349-6907, dschneider@fontana.org 909-349-6906, gnelson@fontana.org City of Palm Springs, CA • 2013 - Present Complete with a Flow Bowl, Combi Bowl and dedicated Street Section - the Palm Springs Skatepark offers over 30,000 sq ft of skateable surface. Established as a destination facility in the Coachella Valley, participants may come to enjoy a full menu of skatepark programs and services including skateboard camps, private lessons, birthday parties and special events. Through our operations we employ local residents and participate in community-wide events such as the Palm Springs Street Fair. Our key focus is ensuring a safe and controlled skatepark environment for all to enjoy, then bringing in annual large-scale events such as the El Gato Classic to celebrate the community and bring newcomers to the city. Cynthia Alvarado Director of Parks and Recreation 760-323-8272, cynthia.alvarado@palmspringsca.gov City of Grand Prairie, TX • 2006 - Present The Alliance Skatepark of Grand Prairie (Now known as Action Park Grand Prairie) is the premiere action sports facility of North Texas. Complete with 2 skateparks over 15,000 sq ft, over .25 acre of Mtn Bike features and jumps, one of the largest off road RC Car racing tracks in the US, an indoor private party space and mini ramp, event space and more. The City of Grand Prairie has enlisted our Skatepark Management services for the past 15 years. What was a defunct skatepark facility was revamped and has grown to be one of the most recognized facilities in the world. Customers enjoy year round skate camps, lessons, clinics, special events and more. Erin Hart Parks Arts & Recreation, Assistant Director 972.237.8110, ehart@gptx.org Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 3 Section 3: Pricing Please see our detailed price proposal below on page 13-15. Section 4: Staffing and Project Organization Please see our staffing plan below on pages 9 & 17. Section 5 - Subcontracting Services Action Park Alliance self-performs all normal park operations. The only services we might subcontract are for special events - equipment rentals or other special services. Section 6 - Disclosures Action Park Alliance has an impeccable record of providing high-quality action sports park management services. We do not have any failures in our agreements, or any civil or criminal litigation, past or present, to disclose. Section 7 - Acknowledgement of Insurance Requirements (Attachment 2) Please see Attachment 2. Section 8 - Non-Collusion Affidavit (Attachment 3) Please see Attachment 3. Section 9 - Acknowledgement of Addenda (Attachment 4) Please see Attachment 4. Sincerely, Kirsten Dermer CEO, Action Park Alliance, Inc. 6824 S. Centinela Avenue Los Angeles, CA 90230 Action Park Alliance, Inc. is the only company in the United States specializing solely in the professional management of a network of municipal skateparks. As a local business, Action Park Alliance Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 4 is pleased to present La Quinta with a proposal to provide full-time high-quality operation and programming services. We have structured our proposal so that the majority of the operational funding will be provided by La Quinta, and minimal to no fees will be charged to the local youth of the community for daily use. Our references are very strong and will provide you with detailed information about our capabilities and the quality of our services. APA is happy to meet with La Quinta to discuss our proposal in detail, and work together to craft a relationship that best meets the needs of the City, the kids in the community, and Action Park Alliance. This includes tailoring fee structures, product offerings, and hours of operation. We look forward to working with the City of La Quinta to make its skatepark the positive community space we know it can be, where the youth can gather and practice their chosen sport. Firm Background, Qualifications and Experience The Action Park Alliance, Inc., or APA, is an organization that operates skate parks through public- private partnerships with cities. We currently have four skateparks under management, all with multi- year municipal contracts, and a staff of 25. Our principals have been actively involved in skate park management for over 20 years, coming together to found Action Park Alliance in 2002. APA management reduces the cost and risk cities face when supervising parks on their own. It also ensures greater safety and puts trained staff in the position of supervision. At Action Park Alliance, Inc., our focus is on programming. We feel that your community skate park can be a great opportunity for youth development, providing a wide variety of activities to a typically under- served group. For this reason, we partner with communities to provide high-quality programming at little to no cost to the end users. We at the Action Park Alliance are pleased to provide you with this proposal for the management of your skate park. Here’s what separates us from other skate park management options: ▪ X-Games, Dew Tour and Red Bull Events Affiliation—Our officers have provided equipment and services for the X-Games, Dew Tour and Red Bull, and we have close relationships to all the professional athletes. ▪ We utilize a custom-designed POS software that hosts our customer database and features: o To-the-minute tracking of all park users, their attendance history and liability waivers. Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 5 o Tracking of all injuries & incidents with follow-up reminders. o Provides safety and medical information for all users. o Complete accounting of all sales, including food, admissions, memberships, rental gear, etc. ▪ Contest Series—As part of our network of parks, we host nationwide amateur and professional competition series. ▪ Professional Skater Affiliations—having worked for years in the action sports industry, we are closely tied to professional skaters and BMX riders. This means that we can secure pros for events, contests, demos and appearances. ▪ Television Coverage—With our wide variety of events and contests at our parks, we have the ability to generate nationwide television exposure for the skate park, and for the community of La Quinta. ▪ Directory Listings—All our parks are listed in internet and industry publication directories. ▪ Newsletters—We publish a monthly newsletter featuring activities at all our skateparks nationwide. ▪ Multi-facility Marketing—We offer a network of facilities, which allows for reciprocal membership benefits between parks. ▪ Comprehensive insurance package—We carry limited medical coverage for participants in addition to standard liability. ▪ Expert Maintenance—Because our roots are in building world-class skate park facilities, we are knowledgeable with all types of construction, and are capable of providing the most comprehensive maintenance and inspections. ▪ Rolling Sports Educational Curriculum—In our other cities, we are working closely with the school districts to create physical education programs which teach skateboarding and in-line skating skills to those children who prefer these sports to traditional sports. ▪ Mentoring Program for at-risk youth—We offer various programs to under-privileged children to allow all community members to use the park. Project Staffing & Resumes i. Mark Laue – Executive Director Mark Laue, executive director of the Action Park Alliance, has been a fixture in the action sports professional community for over 25 years. Mark brings a broad range of management and marketing Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 6 skills to the table. In 1998, Mark founded the first 30,000 sq. ft. Real Ride Skatepark in Salt Lake City, UT. He operated Real Ride Skatepark in Lake Perris, CA: a 100,000 sq.ft. skating facility – the largest in North America – which included a café, a full-service skate shop, an arcade, a paintball park, and the only public foam pit on the west coast. The park encompassed four separate courses and allowed bikers, skateboarders, in-line skaters and even kids with scooters to ride and play together in the same sessions. Real Ride has hosted several major events, including Tony Hawk’s skate park tour (televised), the ASA amateur in-line skating competition, the ASA Pro Tour (on ESPN), the Dave Mirra Super Tour, the DK Pro dirt circuit (televised), and several BMX stunt shows. As operator of Real Ride, Mark has managed daily operations, overseen accounting, balanced budgets, directed employees, supervised the opening and running of skate shops, and produced many special events, including concerts and competitions. Through Real Ride, Mark has shown a deep commitment to the community and youth programs. While still in Salt Lake, Mark developed skating schools and was a mentor in Mayor Deedee Corradini’s “Olympikids” program. In California, Mark has produced and announced for BMX stunt shows that were designed to motivate today’s youth to be goal-oriented, positive young adults. In 2004, he opened Camp Realride, a summer camp program. In addition to his park management skills, Mark is an accomplished event marketer. At the world- famous Jack Morton Productions, Mark served as assistant stage manager for the opening and closing ceremonies of the winter Paralympics in 2002. He continues to serve action sports communities through his work as the founder of the Action Park Association, an organization formed in 2020 that focuses on youth mentorship and support for Adaptive Skateboarding and Wheelchair Skating (WCMX) athletes. His passion is in producing large events that bring experiences to communities often overlooked by the industry. Some of his work includes the 2015 D-Town Throw Down skateboarding event in downtown Dallas, TX, co-producer of the El Gato Classic in Palm Springs, CA and the Air in the Square event in New York’s Time Square. With Mark at the helm of Action Park Alliance over the past 20 years, the industry’s standards for skatepark management have grown to the highest level of professionalism that most municipalities expect today. ii. Kirsten Dermer – CEO and CFO Kirsten Dermer is Chief Executive Officer & Chief Financial Officer of Action Park Alliance, Inc. She also serves in the same capacity for Spohn Ranch Inc., a special event services and skate park construction company. While both companies work with municipal clients, the services are substantially different. Kirsten has top-to-bottom experience in all aspects of action sports from logistics and manufacturing to accounting and government contracting. Kirsten is responsible for supervising all projects from inception to completion. Every critical task or decision for both companies is guided by her hand. Her ability to organize and motivate keeps the APA management team on track in spite of the challenges typically faced by family run businesses. Kirsten has been integrally involved in the action sports industry for the past 29 years. The breadth of her experience is vast and ranges from the production and management of nationwide tours and Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 7 televised competitions, to the construction of high-quality permanent facilities, to the operation of retail locations. She believes that the key to creating successful facilities for today’s action sports athletes is to stay in touch with the trends in the sports and to work closely with municipalities to facilitate youth participation in the skate park process. Kirsten also has extensive experience with liability issues, and has worked hand- in-hand with insurance brokers and underwriters to develop programs specifically for skate parks. Through a number of municipal projects, Kirsten has become adept at assisting the various city departments in smoothly achieving their goal of developing a successful skate park. Kirsten’s clients include ESPN & the X-Games, Red Bull, City of Los Angeles, Vans Triple Crown, Virgin Airlines, and the Gravity Games. iii. Aaron Spohn – President Aaron Spohn, President of Action Park Alliance, is one of the pioneers of the skate park industry, having founded Spohn Ranch in 1992 as the popularity of skateboarding and action sports was beginning to intensify. His unflagging attention to quality and innovation has earned Spohn Ranch numerous accolades, including the Skate Park Association USA award for excellence in skate park construction. Today, Spohn Ranch, a proud member of the International Association of Skateboard Companies (IASC), remains an industry leader while setting standards for safety. Aaron’s commitment to safety and today’s youth has led him to work on a subcommittee of the ASTM, one of the largest voluntary standards development organizations in the world, to develop safety guidelines for the construction of skate parks. Further, having witnessed the failure and closing of many skate parks due to inattention, Aaron aspires to see all parks managed and programmed with safety as the number one priority. The result of this concern was the founding of the Action Park Alliance. In addition to designing, building, maintaining and managing skate parks, Spohn Ranch has provided equipment and services for nearly every major action sports property, including Vans Triple Crown, ASA Pro Tour, National Inline Skate Series, X-Trials, Gravity Games, Slam City Jam, Aggressive Skaters Association, International Inline Series, the Core Tour, B3 and Mat Hoffman’s CFB Series. Aaron was instrumental in developing the X Games concept with ESPN and conceived and constructed the structures for the inaugural event. Aaron also served as a consultant for a tribute to extreme sports presented at the 1996 Atlanta Olympics. As an industry expert, Aaron is often a guest speaker at events such as the National Park and Recreation Association Conference, as well as Parks and Recreation conferences in California, Ohio, Pennsylvania, and Connecticut. Additionally, he frequently lends his expertise to trade magazines, having contributed editorial material to Athletic Business Magazine, Landscape Architect and Specifier News, and the National Park and Recreation Association magazine, among others. He is also credited with editing the 60 Tricks skate magazine, and was a contributing columnist to Inline Magazine. Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 8 Aaron is not just a skate park builder, he is also a skater. Since 1972, Aaron has skated in stunt shows with the likes of Mat Hoffman and Tony Hawk, and has performed in numerous commercials, films and television programs. His likeness has been featured on numerous postcards, in books and in magazines. He was even the inspiration for the Skateman comic book character - a hero of the Venice Beach community. Today, Aaron still enjoys skating in and around his Los Angeles community, and he is also actively involved in the sport of Motocross. iv. Victor Nelson – Program Director Victor was a local kid that loved skateboarding. He has literally grown up at the Texas based Alliance Skatepark in Grand Prairie, as his parents’ home is less than a mile away. He has benefited from the mentoring provided through the APA programs by participating in events and camps as a kid and pledging to say “no to drugs” through the GPISD school district’s “DFYIT” program. Currently Victor is the Program Director for Action Park Alliance, although he is based at our facility in Grand Prairie, Texas - he regularly coordinates with onsite facility managers in California to produce a full calendar of camps, contests, sales and associated programs. Guided by Mark, Kirsten and Aaron - Victor has accumulated 15 years of hands-on experience in our program including leadership skills, staff management, youth development, event production and retail operations. He has traveled the country working with various groups such as Red Bull, the Dew Tour, Boy Scouts of America, Gatorade & BMX Pros Tour - operating events, managing skate camps and youth leadership groups. Through his time at APA, Victor has created numerous programs from scratch, including but not limited to - The Gutsy Girls Skateboard Club (a lesson program focused on introducing skateboarding to little girls via the Girl Scouts of America), WCMX (Wheelchair Skating) & Adaptive Skateboarding clinics and events, plus a countless number of contests, demos, activations and promotions. He has successfully managed over 200+ events, 125+ weeks of skate camp, personally taught over 150+ hours of private skateboarding lessons, while overseeing day to day operations for our skatepark facility in Texas. v. Local Management Staff Our local business in Palm Springs employs several key personnel that will be beneficial to the success of the La Quinta X Park. Over the last 10 years we have developed our local staff leaders to ensure the continued growth of our programs and operations in Coachella Valley. ● David Lee - Regional Manager - Dave grew up skateboarding in SoCal and spent some time living in Phoenix as well. Through his passion for the culture over the years, he has earned the respect and friendship from countless industry leaders and pro skateboarders. Currently, he oversees the day-to-day operations between the 2 Fontana Skateparks and visits the Palm Springs Skatepark on a weekly basis. ● Victor Delgado - Palm Springs Facility Manager - A local Palm Springs resident, we hired Victor at 18 years old when we began operations at the Palm Springs Skatepark. Victor recently completed his Bachelors Degree in Business at the College of the Desert and worked his way up to a management position within our company. He currently oversees day-to-day operations, instructs skate camps, manages inventory and helps coordinate the facility's programs and events. Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 9 ● Mike Magnetti - Coachella Valley BMX Events Director - A resident of La Quinta for the past 6 years, Mike has helped lead the charge on all of our BMX related programs and events in Palm Springs. He continues to ride daily alongside his son at the local skateparks and helps foster the growth of the BMX culture in the Coachella Valley. Project Understanding and Approach Skate Park Operation & Insurance Action Park Alliance will offer a fully-staffed skate park atmosphere, enforcing safety gear rules at all times. Patrons without safety gear will be able to rent required gear from the pro shop. Our operation is completely computerized, and hosts a database that tracks each and every person using the skate park. We require waivers that are kept on file to be signed by a parent or guardian for participants under the age of 18. Participants over the age of 18 may sign for themselves as an adult. We carry a comprehensive liability insurance policy, and an accident/excess medical policy to provide maximum protection for our municipal clients. Through our comprehensive marketing plan that we produce at all of our parks, we successfully generate year-round interest and attendance ensuring the facility is a thriving community hub. Special Events and Programming Programming is our specialty. We provide a full calendar of lessons, camps, and clinics at all our parks. We consistently hold special events including local contests, concerts, etc. In addition, we work to bring high profile special events to each and every facility, including professional demonstrations and competitions. Most recently we hosted the Red Bull Drop In Tour at our Grand Prairie, Texas facility, which presented some of the best skateboarders in the world as a one of a kind demo. The event drew record attendance numbers to the facility and over 15 million views through the live broadcast on Red Bull TV. We also conceived, produced, and executed the D-Town Throwdown, a multi-year world-class action sports festival aiming to entertain all walks of life with professional skateboarding, music, art, and more. In 2015, the event featured downhill skateboarding, street skateboarding, and vert skateboarding. The athletes competing included some of the best in the world: Pierre Luc Gagnon, Lincoln Ueda, Chris Gentry, Jimmy Wilkins. Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 10 La Quinta X Park Hours of Operation Annually— Monday - Friday – 9AM - 9PM Saturday - Sunday - 9AM - 9PM Holidays— The skateparks will be closed on Christmas, Thanksgiving and Easter Scope of Services & Pricing o Action Park Alliance will monitor and supervise the skateparks for 362 days per year, weather permitting. o Action Park Alliance will promote, provide, monitor, and conduct the following programming in each skatepark location. o Minimum of 4 staff personnel will be onsite during all hours of operation. Total staff level shall be 1 per 35 participants in the skatepark at a time. Memberships— Our goal is to keep the facility free for daily use; the staffing fee we have proposed reflects this. Entry Fees— Our goal is to keep the facility free for daily use; the staffing fee we have proposed reflects this. Special Events/ Services — o Estimated Schedule of Events: ▪ Camps—Six 5-day camps per year, maximum 30 campers per session. ▪ Lessons—1 lesson per week, maximum 30 campers per session. ▪ Contests—8 contests per year, 75 maximum entrants per contest. ▪ Concerts—2 concerts per year, 200 attendees maximum per concert. ▪ Fee Structure TBD. Concessions & Retail— o Action Park Alliance will maintain a concession and limited retail operation and retain the revenues from these sales. Other Events— o Birthday parties and any special park rentals. o Additional camps, lessons, contests and clinics above and beyond those listed above. Pro Shop To give the most benefit to the community, and for the skate park to thrive as a hub of recreation, a pro shop is an integral part of the APA’s plan for the La Quinta park. The pro shop will create a purpose for park employees to become involved in the community beyond insurance and simply overseeing operations. Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 11 Our Executive Director, Mark Laue, will purchase the initial shop retail inventory, which would include over 1,000 different items. Mark Laue has owned and operated skate and BMX park facilities for over fifteen years, and has been integrally involved in professional competitions in action sports for nearly twenty. This unique expertise is what sets us apart from our competition; we take pride as experts in the rapidly changing environment of the action sports world. With over 95% of the skateboard product manufacturers located in our home turf of Southern California, we have wonderful existing relationships. Additionally, most professional skaters also call Southern California their home, and we are proud to count many of them as friends and associates. We are involved with both groups on many levels, and this would facilitate the purchasing of skate goods and the organizing of pro skateboard contests. The APA staff has been skating and developing action sports for over twenty years; few firms have our level of experience. Snack Bar / Food Service Operations APA will sell a variety of snacks, cooked packaged foods and non-alcoholic beverages. A clean and orderly food facility will be maintained at all times. Employees, Subcontractors, and Agents When any new park comes under the management of the APA, Mark Laue is on site before and after the management change for a period of several weeks. In the case of your park, Mark will be on site prior to the change over to supervise and control the hiring of all staff. The selected manager will be trained as long as necessary on site before allowing them to operate on their own; however, the training will not stop there--- contact is made 3-5 times per day to ensure the proper running of all APA facilities. Part of our company’s hiring technique is to find staff members with retail and business management expertise. Our current Southern California area manager has lived in Southern California all his life. He has helped us develop a respected organization in the local skate scene. Along with Mark Laue, he would be your point of contact with the APA. An assistant manager would then be hired who is also active in the local skate community. These are the people that are most likely to really connect with the skaters, and will command their respect as role models and rule enforcers. We have found this hiring formula to meet all of the goals of providing quality skate supervision and running a profitable retail store. Our philosophy of maintaining close relationships with our employees has kept our employee turnover rate low throughout the last 4 years. Of course, all our staff will be First Aid and CPR trained. The skatepark will be staffed with a minimum of one trained staff member over the age of eighteen. We will require an additional qualified staff member to be present for each 35 participants in the park at a given time. Maintenance and Record Keeping For all APA parks, we keep up-to-the-minute computerized records of all revenue, products sold, kids in the park, injuries, status and maintenance in all our parks. We have a detailed maintenance inspection procedure, which includes record-keeping. We also have a well-documented injury procedure. (SEE APPENDIX ATTACHMENTS) Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 12 PROPOSED CALENDAR OF EVENTS BASED ON DEC 1ST CONTRACT START ● Grand Opening - December 11th - Skate & BMX contest, Pro Demo, Morning Beginners Clinic, Product Giveaway, Live DJ, Industry Media Coverage ● 12 Days of Christmas Sale ○ 12/12 - 12/24 ● 12 Days of X Park - Daily Contest or Challenge on Park Obstacles ○ 12/12 - 12/24 ● Christmas Skate Camp - M - W ( 9am - Noon) • Youth Focused All Skill Level Camp Program w/ Skateboard Instruction, Mentorship & Team Building ○ 12/20th - 22nd, 12/27th - 29th ● New Year’s Day Best Trick Jam ○ 1/1/22 ● eS Game of SKATE - The most recognized and beginner friendly skate contest ○ 1/15/22 ● SWBMX Series - Featured BMX contest series focused on SoCal and North Texas riders ○ 2/20/22 ● El Gato Classic - Legends of skateboarding event ft. Eddie Elguerra, Tony Hawk & more ○ 3/26/22 ● Coachella Am Skate Contest ○ 4/16/22 ● WCMX World Championship - The world’s best Wheelchair Skating & Adaptive Skateboarding competitors compete for the world title. ○ 5/1/22 ● Super Grom Showdown ○ 6/18/22 ● International Go Skate Day Contest ○ 6/21/22 ● Blading Cup Pro Inline event - Worldwide qualifying events leading up to this contest, presenting the best in the world for inline skating ○ 7/9/22 ● International BMX Day ○ 7/20/22 ● Scootin Scooter Jam ○ 8/6/22 ● Goofy vs. Regular Skate Contest ○ 9/10/22 Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 13 ● Night of the Living Shred (Halloween event) ○ 10/29/22 ● Exposure Skate event - One of the largest female focused skateboarding events in the world. ○ 11/5/22 ADDITIONAL MONTHLY RECURRING PROGRAMS ● Adaptive Skateboarding Clinic ● Beginner Skate Clinic ● Girls Only Skate Clinic ● Pro Skate Demos ● Video Premieres & Live Music Events ● Head to Head Pump Track Race Program ● Summer Camp & Spring Break Camp Action Park Alliance Responsibilities · Staffing and Security o The park will be staffed with a minimum of 4 qualified employees over the age of eighteen, at all times. o Additional staff members will be on duty for each session or activity where additional participants require it. A minimum of one staff person per 35 participants will be on duty at all times. o CPR Training—all of our employees are CPR and First-Aid certified. o If there are union or prevailing wage requirements, costs may increase. o APA shall provide adequate security measures (video monitoring, alarm system, etc.), meeting APA’s guidelines. · Maintenance of skatepark o Action Park Alliance will conduct daily park inspections; any significant findings, especially those that may present warranty issues, will be promptly reported to La Quinta for further action. o Examples of maintenance that will be performed by APA are minor painting, trash removal, graffiti removal from within the fenced skatepark, and minor concrete patching (if not under warranty). o All structural, major, or warranty work needed will be reported to La Quinta, who will be responsible for completing the repairs or filing warranty claims with the builder. o APA will facilitate and coordinate any necessary warranty filings and procedures. · Maintenance of pro shop o All exterior maintenance of the pro shop building is the responsibility of La Quinta, including major appliances, such as HVAC and electrical. o APA will maintain the interior of the pro shop building, including all fixtures provided, and will replace, at its cost, anything under $500.00. o If any warranty service is needed for any appliances or parts of the building, APA will coordinate the service and maintain all appropriate documentation. Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 14 · Insurance/ Liability o APA will require all participants to sign a liability waiver, releasing La Quinta and APA of liability. These waivers must be signed by parent or legal guardian for anyone under the age of 18, and identification is required. Final wording of the waiver may be modified by La Quinta’s attorney/ risk manager. o APA will require safety gear to be worn at all times, in compliance with the laws of the State of California, and will enforce such requirements. o APA will maintain a liability policy naming La Quinta (and all related parties), in the amounts of $1M per occurrence, $2M aggregate. o APA will maintain an accident and excess medical insurance policy to drastically reduce the likelihood of lawsuits and insurance claims, especially for medical and injury reasons. · Garbage disposal o APA shall collect trash in the bins, and take it to the dumpster. · Record-keeping o APA will keep detailed injury reports, maintenance reports, liability waivers, and incident reports, both electronically and physically. o APA will report all major incidents and injuries to the City of La Quinta. o APA will complete and submit the required annual reporting and documentation to the State of California, to comply with recreational immunity provisions. o Complete financial information including detailed inventory tracking and all accounting. o APA provides quarterly park usage reporting to La Quinta, and annual recap reporting. · Taxes o APA will be responsible for the collection and payment of all sales taxes on sales of non- exempt items in the pro shop. o APA will be responsible for paying business personal property tax for its property within the pro shop building, including any fixtures and inventory. Any property taxes or special assessments for the building or the property shall be the responsibility of La Quinta. · Concessions services o APA will maintain a fully-stocked concession operation, including drinks, water, snack foods, etc. · Retail goods o APA will maintain an inventory of necessary and replacement items, including skateboard decks, wheels, trucks, etc. · Sponsorship o APA will work alongside the City of La Quinta to sell sponsorship for the skatepark, within any guidelines or restrictions from the city. Consultation Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 15 o APA will provide consultation regarding any action sports events or marketing efforts in the city at no additional charge. City of La Quinta Responsibilities ▪ Skatepark o La Quinta shall provide a professionally designed and constructed skatepark. o Skatepark shall be in good condition, and meet all ASTM guidelines. o Skatepark shall have adequate access control (fencing), meeting APA’s guidelines. ▪ Pro shop building o La Quinta shall provide a pro shop building of approximately 1400 square feet at the skatepark for APA to set up pro shop and concession operations, to APA’s specifications, including restrooms for APA’s staff. o APA will need possession of the completed pro shop building 30 days prior to the desired opening of the skatepark. Pro shop must have all utilities including phone, internet, HVAC, electrical, etc. in working order prior to APA taking possession. ▪ Utilities costs o La Quinta shall be responsible for all ongoing utilities bills. · Maintenance o La Quinta will be responsible for major landscape and general site maintenance, including any repairs needed for lighting, fencing and major concrete repairs. o La Quinta will be responsible for minor landscape and general site maintenance within the fenced area of the skatepark. ▪ Garbage disposal o La Quinta shall be responsible for supplying a dumpster for APA to dispose of skatepark trash from skatepark participants. · Taxes o Any property taxes or special assessments for the building or the property shall be the responsibility of La Quinta. · Marketing/ Promotion o La Quinta shall include the APA skatepark in its monthly mailers and any other promotional materials it produces. ▪ Staffing Fees o La Quinta’s annual staffing fee to APA shall be payable quarterly, in advance of the beginning of each quarter. o The first two months’ payments will be due upon the signing of the management agreement. Action Park Alliance Annual Staffing Fee: $448,000 Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 16 Contact Information Mark Laue, Executive Director Action Park Alliance, Inc. 6824 S. Centinela Avenue Los Angeles, CA 90230 www.actionparkalliance.com 951-634-6537 mark@actionparkalliance.com Kirsten Dermer, CEO Action Park Alliance, Inc. 6824 S. Centinela Avenue Los Angeles, CA 90230 www.actionparkalliance.com 626-330-5803 x. 203 Kirsten@actionparkalliance.com EVENT INDUSTRY PARTNERS Over the years, the Action Park Alliance has produced countless events, contests and promotions. Through our work we have built relationships with key industry brands, personnel and pro athletes that may come as an added value to our service. ● Eddie Elguerra - Local resident and skateboarding legend. Creator of the El Gato Classic, a legends of skateboarding event. ● Red Bull - The largest Action Sports brand and Energy Drink in the world. ● Exposure Skate - A Women’s Benefit Event to bring opportunity and visibility to women who embody courage and strength. Over 170 female skaters from around the world come for the opportunity to share their skateboarding skills on a global stage. ● Dwindle Distribution - One of the largest skateboarding manufacturers in the world. ● Joey Brezinski - Pro Skateboarder, Influencer and SoCal Resident ● The Berrics - The largest skateboarding media platform in the world with over 2 million followers Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 17 THE APA DIFFERENCE - Action Park Association Under the Action Park Alliance umbrella - countless benefits come in addition to our management services. Our most recent initiative has evolved into a Non-Profit aspect of our organization. Through the Action Park Association we are able to raise funds to offer free and low cost programs, assistance and equipment for those who need it most. We have pioneered the development of WCMX by producing and hosting the World Championship for these wheelchair athletes. By providing additional programs and resources, our hope is to continue raising awareness so that any child in a wheelchair or disability knows that they have a place in the skatepark. There is no other recreational activity that allows able- bodied children to engage with disabled children, which is something that we feel is truly special. Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 18 APPENDIX • The City of La Quinta will enjoy additional staffing support from our existing APA staff. Company staff structure pictured below Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 19 ● Janitorial and maintenance daily schedule ● Janitorial and maintenance daily schedule Action Park Alliance, 6824 S. Centinela Avenue, Los Angeles, CA 90230 Ph. 626-330-5803/ Fax 626-330-5503/ www.actionparkalliance.com 20 ● Incident and injury reporting, tracking and follow up form