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SAPR 2021-0004 Centre at La Quinta (Walmart), Amendment No. 5 October 8, 2021 Mr. Bill Sigurdsen 41945 Boardwalk L Palm Desert, CA 92211 SUBJECT: SIGN PROGRAM AMENDMENT 2021-0004 CENTRE AT LA QUINTA Dear Mr. Sigurdsen: The Design and Development Department has reviewed and approved your request for an amendment to the Centre at La Quinta Sign Program, for revisions to an existing Walmart. The approval is subject to Conditions of Approval attached to the staff report. The appeal period for this decision is 15 days and will end on October 23, 2021. Should you have any questions, please feel free to contact me at (760) 777-7069. Sincerely, Carlos Flores Senior Planner Enclosures: o Staff Report STAFF REPORT DATE: OCTOBER 8, 2021 CASE NO: SIGN PROGRAM AMENDMENT 2021-0004 (SAPR 2002-618, AMENDMENT 5) APPLICANT: SIGNARAMA PROPERTY OWNER: WALMART STORES, INC REQUEST: APPROVE A SIGN PROGRAM AMENDMENT FOR THE CENTRE AT LA QUINTA AND FIND THE PROJECT EXEMPT FROM THE CALIFORNIA ENVIRONMENTAL QUALITY ACT CEQA: THE PLANNING DIVISION HAS DETERMINED THAT THIS PROPOSAL IS CATEGORICALLY EXEMPT FROM ENVIRONMENTAL REVIEW PURSUANT TO PROVISIONS OF SECTION 15301 OF THE CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA), IN THAT THIS PROPOSAL INCLUDES ON-PREMISE SIGNS. LOCATION: 79295 HIGHWAY 111 EXECUTIVE SUMMARY • The applicant proposes to amend the Centre at La Quinta Sign Program, specifically for the existing Walmart building, to allow for an additional sign for a new Veterinary business within the building. BACKGROUND The Centre at La Quinta is an 87 acre commercial development site location on the south side of Highway 111 between Adams Street and Dune Palms Road. The Centre at La Quinta Sign Program (Program) was prepared in accordance with the Centre at La Quinta Specific Plan to set signage guidelines for all signs within the center. Since its initial approval in 2002, it has been amended four times to address signs for additional buildings and letter height limitations. The original Program approval included signage requirements for the Walmart store that were specific about size, number, location, and illumination. The total maximum approved sign area was 695.54 square feet. Amendments to the sign program have included changes to number, location, and size of signs for Walmart due to redesigns and additional features for the store. The last amendment included adding a new building sign and directional signage for Walmart’s Pickup operations, which created an individual section in the program specifically for Walmart. PROPOSAL AND ANALYSIS The applicant requests a fifth amendment to the existing sign program in order to incorporate an additional building mounted sign for a new “VetIQ” business operating inside of the building (Attachment 1). Due to the operations, which were approved via Minor Use Permit 2021-0007, a new entrance was added to the building. This amendment would change the Program to allow for an additional identification sign for the new entrance for this building. No other changes are proposed to the Program. The proposed sign program amendment will not substantially alter the aesthetics of the commercial center and will provide increased visibility to the new business. This proposed sign program amendment is consistent with other sign programs along the Highway 111 corridor. Future signs for this location shall be submitted under the general sign permit process as they are identified and reviewed against the parameters of this approval. ENVIRONMENTAL REVIEW The Design and Development Department has determined that this project is exempt from environmental review pursuant to Section 15301 (Existing Facilities) of the California Environmental Quality Act in that the proposed project includes on-premise signs. Report prepared by: Carlos Flores, Senior Planner Attachment: 1. Proposed Final Sign Program CONDITIONS OF APPROVAL - APPROVED OCTOBER 8, 2021 SIGN PROGRAM AMENDMENT 2021-0004 (SA2002-618, AMENDMENT 5) CENTRE AT LA QUINTA SIGN PROGRAM AMENDMENT Page 1 of 2 Page 1 of 2 FINDINGS 1. Consistency with General Plan The project site is designated General Commercial on the General Plan land use map and the proposed sign program amendment further promotes Regional commercial uses at the center. 2. Consistency with Zoning Code Sign program amendments are authorized by the Zoning Code and the proposed sign program amendment is consistent with the purpose and intent of Chapter 9.160. The sign program amendment is in harmony with and visually related to: a. All signs within the planned sign program, via the incorporation of several common design elements such as materials, letter style, colors, illumination, sign type or sign shape. The new tenant signs would be similar in design with the existing tenant signs. b. The buildings they identify. This may be accomplished by utilizing materials, colors, or design motif included in the building being identified. The amendment allows for identification for new business within an existing Walmart. c. Surrounding development. Implementation of the planned sign program will not adversely affect surrounding land uses or obscure adjacent conforming signs. The sign program amendment would allow business identification for a new business within an existing Walmart. A new entrance was created for this business due to their operations, and without this sign, the business does not have identification to let people know where this entrance is. The sign program allows additional area in order to: a. Achieve an effect which is essentially architectural. The monument sign and building signs provides compatible and reasonable architectural designs. b. Allow a sign compatible with other conforming signs in the vicinity. The new sign will be similar in design with the other tenant signs on the building. c. To allow a sign to be in proper scale with its building or use. The individual business will be allowed signs and monument sign will be approved for a business. CONDITIONS OF APPROVAL - APPROVED OCTOBER 8, 2021 SIGN PROGRAM AMENDMENT 2021-0004 (SA2002-618, AMENDMENT 5) CENTRE AT LA QUINTA SIGN PROGRAM AMENDMENT Page 2 of 2 Page 2 of 2 d. To allow a sign compatible with other conforming signs in the vicinity. 3. Compliance with California Environmental Quality Act (CEQA) The Design and Development Department has determined that this project is exempt from environmental review pursuant to Section 15301 of the California Environmental Quality Act in that the proposed project can be characterized as an existing facility. 4. Surrounding Uses As conditioned, approval of the application will not create conditions materially detrimental to the public health, safety and general welfare or injurious to or incompatible with other properties or land uses in the vicinity. The proposed sign program amendment design elements are consistent in size and scale with the existing signage in surrounding commercial centers. GENERAL 1. The applicant agrees to defend, indemnify and hold harmless the City of La Quinta (“City”), its agents, officers and employees from any claim, action or proceeding to attack, set aside, void, or annul the approval of this Sign Program Amendment. The City shall have sole discretion in selecting its defense counsel. The City shall promptly notify the applicant of any claim, action or proceeding and shall cooperate fully in the defense. 2. Any changes to the sign program, including sign size, sign placement and/or sign design, will require a sign program amendment application to be filed with the Design and Development Department. 1 Sign Program Amendement Application Walmart Store #1805 79295 US Highway 111 La Quinta, CA Revised 06.16.17 Owner Approval of Sign Program Amendment: Walmart RE Business Trust 702 SW 8th Street Bentonville, AR 72716 Signature: ___________________________ Date: __________________ SHEET LIST 1 COVER SHEET 2 SITE PLAN AND WALL SIGNAGE 3 ELEVATIONS 4 WALL SIGNAGE 5 SITE PLAN AND DIRECTIONAL SIGNAGE 6 DIRECTIONAL SIGNAGE AND PAVEMENT MARKINGS 7 PICKUP PARKING STALL SIGNAGE AND PAVEMENT MARKINGS PLANNING APPROVAL ADMINISTRATIVE CASE# ____________________ EXHIBIT# ____________________ INITIAL cflores DATE 10/08/2021 3:32:03 PM SAPR2021-0004 2WALMART #1805 LA QUINTA, CA PROPOSED CANOPY COVERING PICKUP PARKING STALLS SITE PLAN AND WALL SIGNAGELA QUINTA DRA B D ECF A: ADDING PICKUP SIGN B: EXISTING “GROCERY” SIGN C: EXISTING “WALMART” SIGN D: EXISTING “HOME & PHARMACY” SIGN E: REMOVE EXISTING “OUTDOOR LIVING SIGN F: ADDING VET IQ SIGN EXISTING WALMART STORE #1805 3WALMART #1805 LA QUINTA, CA ELEVATIONS REMOVE EXISTING "OUTDOOR LIVING" SIGNNEW SIGN 1 2 FRONT ELEVATION NEW SIGN2 2 FRONT ELEVATION DETAIL EXISTING SIGN TO REMAIN 4WALMART #1805 LA QUINTA, CA 1 SIGN MOUNTING DIAGRAM 3 PICKUP SIGNAGE LED LIGHTS ILLUMINATE PL ASTIC LETTERS PLASTIC CHANNEL LETTERS, HILTI HPS ANCHORS, PVC SPACERS, SCREWS, SEALEANT AT CONDUIT, LOW VOLTAGE WIRE, ENCLOSED REMOTE POWER SUPPLY 2 SIGN SCHEDULE WALL SIGNAGE PROPOSED BUILDING SIGNAGE: 555.10 SF EXISTING BUILDING SIGNAGE: 554.24 SF VET IQ (NEW)1 LED WHITE 4’ - 6”11.27 11.27 515.74 555.10 5WALMART #1805 LA QUINTA, CA SITE PLAN AND DIRECTIONAL SIGNAGE DS DPM DIRECTIONAL SIGNAGE AND MARKINGS LEAD CUSTOMERS TO PICKUP PARKING ON ROUTES THAT MINIMIZE DISRUPTION OF PARKING LOT TR AFFIC . SEE PAGE 6 FOR INFORMATION ON DIRECTIONAL SIGNAGE AND MARKINGS. = DIRECTIONAL SIGN = DIRECTIONAL PAVEMENT MARKING 6WALMART #1805 LA QUINTA, CA 2 DIRECTIONAL SIGNS 1 DIRECTIONAL PAVEMENT MARKINGS CONCRETE BASE, STEEL PIPE FILLED W/ CONCRETE, GALVANIZED SQUARE TUBE, PAINTED METAL SIGN SIGN QTY SF EACH DS-S 3 3.4 SF DS-L 2 3.4 SF DS-R 3 3.4 SF DIRECTIONAL SIGNAGE AND PAVEMENT MARKINGS 2’-2”1’-7”0 '0 '2'4'8 '1'2'4' DS DPM Quantity updated 7WALMART #1805 LA QUINTA, CA PICKUP PARKING STALL SIGNAGE 2 PICKUP PARKING STALL SIGNAGE (QT Y 10)1 PICKUP PARKING STALL PAVEMENT MARKINGS Dimension updated to match sheet OGP-C5 from MBA2017-0002 18’-0”