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Cord Media Company
PALM DESERT | SEATTLE | SOUTH FLORIDA JANUARY 7 2022 MARKETING, BRANDING, CAMPAIGN DEVELOPMENT & DIGITAL MARKETING SERVICES CITY OF LA QUINTAREQUEST FOR PROPOSALS COVER LETTER 03 SECTION A - CONTACT / OFFICE LOCATION / VALIDITY STATEMENT 04 SECTION B - COMPANY BACKGROUND & OWNERSHIP 05 SECTION C - REFERENCES & CASE STUDIES 33 SECTION D - DISCLOSURE 38 SECTION E - WARRANTY/ GUARANTEE OF WORK PRODUCT 38 SECTION F - SUBCONTRACTING INFO 38 SECTION G - STATEMENT OF MINIMUM INSURANCE COVERAGE 38 SCOPE OF WORK & BUDGETS 39 WORK SAMPLES 48 CAMPAIGN EXPLORATION 60 TABLE OF CONTENTS January 7, 2022 Dear Marcie Graham, Cord Media Company is excited to participate in this Request for Proposal and looks forward to the prospect of working with The City of La Quinta on its marketing initiatives. Our team is comprised of highly capable individuals with extensive experience in municipality, nonprofit and luxury brands. We are specialists who bring unique skill sets and big ideas to the table. With over 20 years of experience in media, the principals wanted to expand outside the world of TV, which led to the formation of Cord Media as a full-service marketing, advertising and media buying agency in 2007, now consisting of a staff of over 30 full-time employees. Cord Media’s clients are located throughout the United States, representing various industries: resorts, home builders, nonprofits, municipals, retail and restaurants. This knowledge makes us the perfect partner for all your production and advertising needs. When it comes to marketing, we are acutely aware of the never-ending need for brand awareness, promotion and publicity. So, what sets us apart from other agencies? Unlike most of our competitors, we are a full-service agency with everyone under one roof. Having an in-house team allows for constant communication between all departments every day. We look forward to helping The City of La Quinta not only meet but exceed its marketing goals. Please feel free to contact us with any questions. Respectfully, Jonas Udcoff, CEO, Cord Media Company (760) 834-8599 • Jonas@cordmedia.com 03 AGENCY CONTACT: Jonas Udcoff 43645 Monterey Ave. Suite D Palm Desert, CA 92260 jonas@cordmedia.com (760) 612-3275 - cell (760) 834-8599 - office AGENCY MAIN OFFICE / LOCATION TO SERVICE PROJECT: Cord Media Company 43645 Monterey Ave. Suite D Palm Desert, CA 92260 VALIDITY STATEMENT: CORD MEDIA shall hold all right, title, and interest in all original artwork, whether in draft, mock-up, concept or final development. Specifically, but without limitation, CORD MEDIA shall hold all right, title, and interest in and to (1) all text, graphics or digital components of the proposal (the “Content”), (2) all layouts, logos, structures or arrangements or other components of any materials presented that comprise the proposal, (3) all literal and nonliteral expressions of ideas that operate, cause, create, direct, manipulate, access, or otherwise affect the content, and (4) all copyrights, patents, trade secrets, and other intellectual or industrial property rights in the proposal or any component or characteristic thereof. The client shall not do anything that may infringe upon or in any way undermine CORD MEDIA’s right, title, and interest in the proposal. All information and pricing provided in the proposal is valid for at least ninety (90) days upon receipt. SECTION A - CONTACT / OFFICE LOCATION & VALIDITY STATEMENT 04 SECTION B: COMPANY BACKGROUND & OWNERSHIP This proposal outlines our services and experience that together showcase why Cord Media is the perfect choice for your new marketing partner. We are a financially stable agency that continues to reinvest back into our business through modern servers, software, and specialized team members. We have a diverse portfolio of clients that allows us to weather economic ups and downs, which means we stand with you when times are good and not as good, as showcased by the challenges of 2020. HERE’S A FEW MORE REASONS TO MAKE CORD MEDIA PART OF YOUR TEAM: • We represent and have relationships with a wide-range of businesses and those connections will become your connections. • We have a team of 30+ full-time staff whose ideas and talents will contribute to the future success of the City of La Quinta. • We understand the importance of a brand, how to expand it, promote it, and protect it. • You will receive a well-crafted, highly customized marketing plan with outlined action steps and timeline in order to reach target markets and goals. • To us, completing work on time and within budget is equally as important as delivering top-notch marketing communication plans and award-winning creative. • From strategic planning and creative execution to public and media relations to social media… we’ve got you covered with one phone call. CORD MEDIA IS THE PERFECT MARKETING PARTNER FOR THE CITY OF LA QUINTA. 06 ABOUT CORD MEDIA Founded in Palm Desert, CA in 2007 by Jaci Fitzsimonds and Jonas Udcoff, Cord Media Company, LLC has grown exponentially to become a nationally recognized advertising and marketing agency specializing in delivering integrated marketing campaigns for clients across the U.S. Throughout our evolution, Cord Media has consistently attracted top talent from across the country to build one of Indian Country’s most formidable marketing teams. Our graphic designers, media buyers, video production team, web developers, copywriters, social media strategists and account executives bring unique skill sets and big ideas to the table. The not-so-secret key to our success is also our greatest collective strength, which is best described with two phrases: “Full-Service” and “In-House.” Having all departments under one roof promotes creativity and streamline our process to minimize account maintenance costs, extend budgets, and generate results. With this large in-house team, carefully structured for a blend of strategy, creative development, implementation, reporting and organization, we have the bandwidth to offer high quality service, meet deadlines, and never run out of creative ideas. Number of Years in Business: 14 Taxpayer Identification Number: 26-1604495 CORD MEDIA COMPANY 43645 Monterey Ave., Suite D Palm Desert, CA 92260 (760) 834-8599 07 MEET THE TEAM 08 OWNERSHIP TEAM Jonas started his career in television, becoming the youngest General Sales Manager in the country for a ‘big three’ affiliate – CBS. He killed it in sales, elevating his station to market leader. But now he’s on your side. In addition to overseeing strategy, client acquisition and budgeting at Cord Media, Jonas is a wicked rate negotiator. He and his media buying team will get you the best ROI on your media dollar. In addition to managing multi-million dollar advertising accounts, Jonas and his team have worked on grand openings, expansions, and remodels of several casino resorts including Hollywood Park Casino, Spotlight 29 Casino, Tortoise Rock Casino, and Tachi Palace Casino. Jonas is tremendously savvy with all elements of advertising. CHIEF EXECUTIVE OFFICER As a founding partner of Cord Media, Jaci has been instrumental in turning the company into a full-service, award- winning agency. Her direction has produced some of our most prestigious awards, including Tellys, Daveys, Summits and ADDYs. Jaci holds a degree in interior architecture and design, and previously worked for one of the country’s top architectural design firms. She is an outstanding event planner, creating elegant, memorable events that generate buzz for our clients. Giving back to the community is a priority at Cord Media, and Jaci directs our engagement with local charities. She plays an instrumental role in special events, fundraisers and benefit auctions, and is heavily involved in the boards of several community events and charities, including the Palm Springs Film Festival and St. Jude Children’s Research Hospital. PRESIDENT JONAS UDCOFF JACI FITZSIMONDS 09 JENNIFER BLAIR ACCOUNT EXECUTIVE Jen brings major market experience to the team. She has a keen knowledge of clients’ brands and their strategic positioning in the marketplace. No surprise since her agency experience began with Ogilvy, introducing Seagram brands to Eastern Europe. She went on to handle major financial, telecom, and tech accounts at McCann and Omnicon in San Francisco. Then added lifestyle, venture capital companies, and Latin markets with Havas and Ideocore. Her experience proves invaluable at Cord Media where she deftly handles client accounts, from day-to-day to rebrands to long-term strategic goals. Current clients include The Living Desert, PGA West, Focus 360, and CAM Property Services. KATHERINE VILLEGAS DIRECTOR OF CLIENT SERVICES As Director of Client Services, Kat makes things happen. In her role overseeing our entire accounts department, she ensures that clients’ projects are handled smoothly and seamlessly from concept to completion. Again and again, you can bet on Kat to go all-in for her clients and team. With over twelve years’ experience in the industry, Kat is the complete package. She has a profound understanding of all the necessary details that go into successful advertising. Hundreds of individual jobs cross Kat’s desk each month. Her attention to detail, patience, and perseverance ensures that everything looks great. ACCOUNT TEAM 10 ADAM DUPLAY V.P. / CHIEF CREATIVE OFFICER Adam Duplay is our video guru, having produced and directed award-winning videos in the advertising industry for over twenty years. Adam also leads our creative strategy and brand development teams. As a hands-on camera operator and motion graphics designer, Adam is a guy who can knock a 30-second spot out of the park. With his team, he has produced over 1000 commercials around the country. As a Creative Director, he works hard to understand client goals and translates such insight to our various creative departments. His experience branding casinos, resorts, and country clubs helps to unlock their true potential. CREATIVE TEAM KEVIN REUTER CREATIVE DIRECTOR Kevin is responsible for the implementation and development of brand strategies for Cord Media’s clients. His project experience includes resort and residential masterplan marketing, municipal branding, hospitality and resort development, Tasks include brand & campaign development, web interface, print advertising, wayfinding and sales office/presentation center merchandising. As Creative Director and designer, Kevin truly enjoys seeing the results his teams’ work help drive a company’s market position, reputation and ultimately, its bottom line. After all, the work needs to work! 11 DIGITAL TEAM DOUG BURR DIRECTOR OF DIGITAL Doug leads all digital strategies and solutions, and oversees website development at Cord Media. As a digital strategist, Doug handles pay- per-click, search engine optimization, and online targeting that is so specific it’s scary. Have you ever shopped for something online and then suddenly every ad you see is for that product? Doug does that! Reporting and analysis are his keys to delivering the right message at the right time to the right people, maximizing marketing dollars and ROI. He previously served as Marketing Manager at Riviera Hotel Resort in Palm Springs where he directed and led the marketing department, and spent seven years as Internet Marketing Manager at Fantasy Springs Resort Casino. STEPHANIE STREIFF-PROCESS DATABASE ANALYST The proof is in the numbers and Stephanie is the ultimate data detailer. She has over 20 years experience in relational database management, direct marketing, and business intelligence. Stephanie is well-versed in loyalty marketing initiatives and analyzing trends to optimize budgets for maximum impact. Lucky for you, she is driven and thrives on increasing profitability for clients. Her tenure boasts positions such as Database Marketing Analyst, Database Marketing Manager, and Interim Director of Marketing for both Spotlight 29 and Tortoise Rock Casinos. Most recently, she served as Director of Casino Marketing at Agua Caliente Casino Palm Springs. 12 CONTENT & PR MICHAEL FELCI CREATIVE DIRECTOR COPYWRITER The power of the written word is more potent than ever. It can paint a picture, tell a story and evoke an emotional response. But to be effective it has to be in the right voice, striking the appropriate tone, and speaking directly to the desired audience. Michael leads a department of talented scribes who ensure that all written content produced by Cord Media is of the highest caliber – from scripts and stories to social media posts and traditional marketing pieces. Michael worked as a journalist for years before transition to the world of marketing and strategic communications. Prior to joining Cord Media, he served as Director of Public Relations for Fantasy Springs Resort Casino and the Cabazon Band of Mission Indians. KRISTY KNEIDING PUBLIC RELATIONS CONSULTANT It’s no secret, words matter: And it’s not just how you say it… it’s when to say it, and who to say it to that makes all the difference. That’s the key to successful public relations. Kristy has been perfecting the PR craft for over 25 years in the desert. If there’s an event, attraction, or place to visit, chances are she has written about it. Kristy spent 10 years as marketing manager/assistant public information officer at the City of Palm Desert where she developed a keen understanding of city government, promoted events and local happenings, plus started the Palm Desert Food & Wine Festival. For the last 7 years, Kristy directed Cord Media’s PR and social teams and recently became a freelancer to spend more time growing her walking food tour company. 13 DEVELOPMENT TEAM KATE SPATES BUSINESS DEVELOPMENT & SPECIAL PROJECTS Sometimes referred to as a “special agent”, Kate’s parachuted into the team to handle special projects as they pop up. She is an early adopter of new technologies and how they can revolutionize an organization. She whips up well-organized spreadsheets, is a great communicator and thinks without boundaries. A desert resident for over 40 years and in the agency world for 20, Kate knows all the players in the community and how to make magic happen. KATHRYN BARTA PRODUCTION MANAGER Production Manager Kathryn Barta cracks the whip at Cord Media. If you think the Container Store is organized, you should see her office. She’s off the charts as a taskmaster. A taskmaster with a smile. Nothing falls through the cracks when Kathryn’s around. If it does, she’s there to catch it. Prior to joining Cord Media, she worked with the Agua Caliente Band of Cahuilla Indians, where she coordinated and monitored all advertising and creative projects for several Tribal business divisions, including their spa, resort, golf and hiking venues. 14 Kate Spates Business Development & Special Projects Otis Ortega Media Director Karina Gonzalez Administrative Assistant Christina Miller Media Assistant Carla Leite Assistant Jonas Udco CEO Jaci FitzsimondsPresident Katherine Villegas Ruiz Director of Client Services Erik Heckert After Eects Artist Joseph Arzuaga Videographer Sacha Irick Producer Jennifer Blair Account Executive Jennifer Weng Duong Account Executive Diana Alvarez Account Executive Brie Ontiveros Jr. Account Executive Joselyn Lopez Account Coordinator Nichelle Dunn Account Coordinator Kerry Toribio Event Coordinator Elizabeth Edwards Controller Vicky Salazar Oce Manager Kevin Reuter Creative Director Kathryn Barta Production Manager Bernardo Amavizca Assoc. Creative Director Sierra Hanlon Jr. Graphic Designer Oscar Arbulu Art Director Shanah Chomsinsub Assoc. Creative Director Andrea Nichtawitz Sr. Social Media Strategist Mari Hinojosa Social Media Specialist Michael Felci Creative Director Copywriter Brian Gaps Copywriter Lisa Herman Public Relations Writer Juan Sierra Senior Art Director Chris Bergstrom Web Developer Doug Burr Director of Digital Stephanie Strei-Process Database Analyst Adam Duplay VP/Chief Creative Ocer COMPANY ORGANIZATION CHART 15 EVENTS Oak View Group The American Express PGA Tour Event Humana Challenge PGA Tour Event CareerBuilder PGA Tour Event Desert Classic Challenge BNP Paribas Open Palm Springs International Film Festival Riverside County Fair & National Date Festival Fashion Week El Paseo The Warburton (A division of St. Jude Children’s Hospital) RESORTS/GOLF PGA WEST The Citrus Club BIGHORN The Reserve Tamarisk Country Club The Vintage Club Thunderbird Country Club Ironwood Country Club La Quinta Resort Bermuda Dunes Country Club KSL Resorts Griffin Ranch Stone Eagle Golf Club Thirteen Palms Resort The Springs Celebrity Greens GOVERNMENT Port of Vancouver, WA Port of Everett, WA City of Palm Desert City of Indio East Valley Coalition Coachella Valley Association of Governments CASINOS Muckleshoot Casino Tachi Palace Casino Resort Boot Hill Casino Soboba Casino Resort HOME BUILDERS Lennar Homes DR Horton Alta Verde Group Family Development California West Communities Ridgeback Partners GHA Communities Trailside Homes NON-PROFIT ORGANIZATIONS The Living Desert Zoo and Gardens Desert Cancer Foundation Boys & Girls Club of Palm Springs Angel View Children’s Discovery Museum St. Jude Children’s Research Hospital Palm Springs Art Museum BIGHORN BAM Martha’s Village & Kitchen LIFESTYLE Leeds & Son Fine Jewelers El Paseo Jewelers Desert Vein & Vascular Cosmetic Surgery Institute Teserra Outdoors Empire Vein Specialists LUXURY AUTOMOTIVE Ferrari Silicon Valley Porsche Marin Volkswagen Marin Audi Marin Jaguar Land Rover Riverside Rolls Royce Rancho Mirage Bentley Rancho Mirage McLaren Rancho Mirage Lamborghini Rancho Mirage Aston Martin Rancho Mirage Jaguar Land Rover Rancho Mirage Audi Rancho Mirage Porsche Palm Springs BMW of Palm Springs Porsche St. Louis Ferrari St. Louis Porsche North Houston Rolls Royce North Houston Lamborghini Houston McLaren Houston RESTAURANTS Stuft Pizza Bar & Grill Copley’s Kaiser Restaurant Group Fresh Juice Bar Spencer’s Restaurant Kuro at Seminole Hard Rock OUR CLIENTS 16 FULL-SERVICE IN-HOUSE: Branding Graphic Design Digital Content Production Television & Radio Production Web Design & Management Public Relations Copywriting Traditional Media Buying Digital Media Buying Social Media Event Management OUTSOURCE: Still Photography Direct Mail – Printing & Mailing IN THE END, IT’S NOT JUST ABOUT BEING IN THE SAME BUILDING – IT’S ABOUT BEING ON THE SAME PAGE. CORD MEDIA’S FULL-SERVICE, IN-HOUSE TEAM DELIVERS SUPERIOR RESULTS FROM CONCEPTION TO FRUITION AND BEYOND. 17 GRAPHIC DESIGN: AT CORD MEDIA, WE HAVE FIRST-HAND EXPERIENCE CREATING EXCITING BRAND MATERIALS FROM THE CONCEPTUAL STAGE THROUGH FINAL PRODUCTIONS. ART IS SUBJECTIVE, BUT THE EXECUTION OF A MARKETING CAMPAIGN, BOTH INTERNAL AND EXTERNAL, REMAINS CONSISTENT. It all begins with research and development of campaign profiles. It is important for us to understand your objectives – whether it’s a large brand campaign or an event promotion, we won’t stop until we get your “vibe” right. After the concepts are approved, we then build out the rest of the assets that will be needed for your organization. 18 We start by listening, and understanding your goals to develop a clear vision of where your image needs to be. Then we research the market and develop your unique storyline. Here is where the fun begins. Our creative team starts writing, and your scripts and storyboards start flying! Cord Media has its own in-house video production team, who cast, write, light, shoot, produce, and edit all types of video projects. • Broadcast Commercials • Brand & Trade Videos • Web Videos • Video Loops • Social Media Content • 3D Renderings VIDEO: WE ARE MASTER STORYTELLERS WHO CREATE VISUAL NARRATIVES TO SPARK INTEREST IN YOUR BRAND AND DELIVER RESULTS. TO SEE A LIBRARY OF VIDEO WORK VISIT US AT: vimeo.com/cordmediacompany 19 WEB DESIGN, DEVELOPMENT & MAINTENANCE • Purchase & Manage Domains • Front-End Web Development • Maintain & Update Existing Websites • Create Dynamic Content, Including Contact Forms and Integrate Existing Services • Data Capture • Search Engine Optimization FULLY-MANAGED HOSTING • No Limit on Traffic • No Limit on Bandwidth • Added Server Security • 24/7 Support • Automated Backups of Database and Website Files • 99% Uptime Guarantee ONLINE: ALL OF CORD MEDIA’S SERVICES ARE UNDER ONE ROOF, WHICH ALLOWS BRAND CONTINUITY TO YOUR DIGITAL PLATFORM. OUR EXPERIENCED WEB TEAM DESIGNS AND DEVELOPS MODERN, FUNCTIONAL WEBSITES THAT EXCEED CLIENT EXPECTATIONS, AND MAXIMIZE USER ENGAGEMENT. 20 UI DESIGN User interface design is the graphical layout of an application. When building websites, web based and interactive tools, we apply practical design techniques that combine consumer and product knowledge that results in simple, efficient and effective conversion funnels. Be it a landing page or interactive topotable with lead capture, research into our clients and their customers gives us the insights into what products, features and information should be highlighted in order to drive a conversion, tell a story, or increase loyalty. Whether via survey, analytics analysis, or staying on top of new trends and best practices, Cord Media builds functional websites and online applications that work across every platform. Most importantly, they are designed for the needs of the user... And they happen to look great too. • Responsive Websites • Microsites/Landing Pages • Web Based Games • Consumer Portals/ Log In • Touch Screen Menus • Interactive Signs • Interactive Topo Tables 21 DIGITAL MARKETING Technology is constantly changing. Habits continually shift. Information continues to grow. We know that we need to have a deep understanding of who, what, where, why and how your customers’ needs continue to change. Our digital team works every day on ongoing oversight and analysis. The most important aspect of it all is weaving through everything to determine what works best for your goals and objectives. While the ever-evolving digital landscape can seem overwhelming, we find that breaking it down in the following way can make it more digestible for clients and more importantly, give them the greatest results. MEASUREMENT In addition to impressions, click through rate and website stats, we plan on measuring social growth, followers, shares, mentions and tags to correlate with marketing efforts in targeted markets. SERVICES • Outline Goals • Establish Customers and Target Audience • Analyze Competitors • Discover Opportunities • Create the Best Solution Given All Previous Factors • Evaluate Results. Reassess. • Optimize • Search Engine Optimization (SEO) • Pay-Per-Click (PPC) • Social Media Advertising • Google AdWords • Retargeting • Desktop & Mobile Display • Geo-Fencing 22 SEARCH ENGINE OPTIMIZATION Cord Media knows the power SEO can have on both your website and your organization. When strategizing, we begin by researching, assessing and analyzing your current website and search opportunities. We continue the research phase by examining your competitors and seeking out key differentiators. We then develop a plan for your overall SEO strategy to maximize your online exposure, based on your goals. 23 ENGAGEMENT TRACKING CORD DASH.COM Cord Media has created an online digital analytics platform to monitor all of your marketing campaigns in one, easy-to-use interface. The result is a single place for all your marketing data to live. No more logging into dozens of separate reporting tools for an overview or an update. Connect to all the digital services you use for everything - website analytics, Google ads, Bing ads, SEO monitoring tools, paid search, display advertisings, programmatic ads, native ads, video, reviews, phone calls, eBlasts, leads, reputation management, webmaster tools, Salesforce, and many others. The possibilities are endless for what you can monitor through Cord Dash!NEW Client Display Services Dashboard_Combined periods for Boot Hill Casino From Mar 01, 2021 to Mar 31, 2021 Created On Apr 14, 2021 PAGE 3 SEM/PPC - Performance KPIs vs. Prior Period 32.67K 41.37K 21% Impressions 2.96K 2.48K 20% Clicks 9.07% 5.99% 51% CTR SEM/PPC - Performance KPIs vs. Prior Year 32.67K 14.75K 121% Impressions 2.96K 1.23K 141% Clicks 9.07% 8.33% 9% CTR SEM/PPC - Conversion Funnel Clicks: 2,963 Impressions: 32,668 SEM/PPC - Performance Trend Apr 2020May 2020Jun 2020Jul 2020Aug 2020Sep 2020Oct 2020Nov 2020Dec 2020Jan 2021Feb 2021Mar 20210 10k 20k 30k 40k 50k Impressions0 1k 2k 3k 4k ClicksImpressions Clicks SEM/PPC - Top 10 Performing Ad Groups Casino Standard 32,668 2,963 9.07%36 1.21% Ad Group Ad Group Type Impressions Clicks CTR Conversions Conversion Rate 24 WE OFFER THE FOLLOWING PR SERVICES: • PR Plans/Strategy Development • Story Outreach/Pitching • Press Releases • Media Alerts • Media Appearances • FAM Tours • Press Kit Creation • Community Event Calendar Listings • Media List Development • Media Relations • Media Training • Crisis Communications PUBLIC RELATIONS: IT’S OFTEN REFERRED TO AS EARNED MEDIA AND IT’S CALLED THAT FOR A REASON. THIS ISN’T MEDIA YOU CAN BUY AND PLACE… YOU HAVE TO EARN IT — THROUGH HAVING A GOOD STORY TO TELL, KNOWING WHEN TO TELL IT, AND MOST IMPORTANTLY, KNOWING WHO TO TELL IT TO. Public relations will foster a trusting relationship with your audience and allow customers to view your brand within the framework we establish. Your story will be carefully curated to shine through in print and online articles, radio appearances, social media and everything in between. Through evolving software and our own research, we’re able to compile coverage reports that access the media value of every PR placement. This analysis is completed once a month, or as often as needed. 25 SOCIAL MEDIA ACTIVITIES • Analyzing the competitive landscape • Developing target audiences • Identifying opportunities for increased engagement and reach ORGANIC • Content Creation: Plan editorial calendar, develop content, submit for approval • Post content consistently • Share content from appropriate pages • Engagement & Monitoring: Following/Friend the people in your target markets/media; respond to questions, and comments • Create event pages for Facebook when appropriate • Invite network of friends and followers • Reporting: Monthly analytics report PAID Recommendations include a monthly budget for campaigns to target specific demographics: location, interests, etc. • Boosted Posts Facebook and Instagram • Facebook Page-Like Campaigns • Facebook Web-Clicks Campaigns SOCIAL NETWORKING: IT’S AN INTEGRAL PART OF TODAY’S MARKETING EFFORTS AND A KEY TACTIC IN HIGHLIGHTING YOUR BRAND AND EXPANDING BUSINESS. WE’LL DEVELOP AND CONDUCT EFFECTIVE SOCIAL MEDIA CAMPAIGNS AND CREATE AWARENESS AND EXCITEMENT ABOUT THE CITY OF LA QUINTA. 26 As Cord Media has strong media relationships with media outlets throughout the nation, we are prepared to present proposed schedules for media buys, based on current ratings or circulation information, within five days of being requested to do so. Moreover, our media team is always in contact with media outlets to keep new and unique opportunities in our consideration. RESEARCH The objective of media buying isn’t necessarily reaching the most people, it’s about engaging and motivating the right people. Cord Media analyzes lifestyles and media habits in order to offer more informed and innovative strategies to our clients. PLANNING MEDIA Creating an effective media plan involves crafting a fresh, innovative approach based on our research. We anticipate needs, create new opportunities and recommend advertising vehicles and unique combinations that go beyond the predictable media plan. We start with an open mind. We identify target audiences, set message delivery goals, evaluate seasonality, consider the media environment in relation to messages delivered, and weigh cost efficiencies to develop inventive media planning strategies. Ultimately, we deliver a plan that utilizes the most effective media, in the right mix, at the right time, within budget. MEDIA PLANNING: WE WORK CLOSELY WITH CLIENTS TO BUILD SOPHISTICATED MEDIA STRATEGIES. BY LEADING, OR ACTIVELY PARTICIPATING IN, THE STRATEGIC PLANNING PROCESS, WE ARE ABLE TO DEVELOP INTEGRATED MEDIA PLANS THAT BREAK THROUGH THE INCREASINGLY CLUTTERED MARKETPLACE. 27 MEDIA PLANNING (CONT.) BUYING MEDIA Successful implementation of media strategies is the core of successful media buying. We negotiate effectively for value- enhancing opportunities and promotions that stretch media exposure for our clients. • Television • Radio • Print • Outdoor • Direct Mail • Social • OTT • Pay-Per-Click • Digital Display • Addressable Targeting MEDIA RECONCILIATION No one does a more detailed complete campaign media buy reconciliation than Cord Media. We electronically and manually pour over thousands of media outlet post-run proof- of-performance reports to hold media outlets fully accountable for any credits due for missed spots, late runs or traffic errors. Not surprisingly, 99% of our media schedules run as ordered, because they know Cord Media is meticulous in watching schedules. 28 STATUS KEY PRIORITY KEY In Production Low With Client for Approval Medium Video CTA Needed High Approved NAME JOB NUMBER STATUS NOTES CTA: VIDEO CTA: FOR MORE INFO BLAST DATE PRIORITY TOTAL LIST SENT TO OPEN RATE CTR Uploaded to 3Birds Deployed BMW: August SERVICE Special 20BMWP050 Deployed VIDEO: NO N/A https://www.bmwpalmsprings.com/Schedule- Service.html?utm_source=3bird&utm_medium=e mail&utm_campaign=BMW%20PS%20Service& utm_term=Summer%20service%20offers&utm_co ntent=August%202020 8/21 Medium 2,323 60.56%2.92% BMW: indoGO Direct w/ Video 20BMWP034 Deployed VIDEO: YES https://direct.bmwpalmsprings.com/how_it_works https://direct.bmwpalmsprings.com/8/26 Medium 6,235 33.73%3.97% September LEASE Special 20BMWP053 Deployed Suggested Subject Line: Final Days of The Summer On Sales Event https://www.bmwpalmsprings.com/BMW- Summer-On-Deals-2020.html https://www.bmwpalmsprings.com/manufact urer-incentives.aspx#All&ModelAll 9/24 Medium 5,805 33.51%5.84% Porsche: indoGO Direct w/ Video 20PORM046 Uploaded to 3Birds VIDEO: YES https://direct.porschepalmsprings.com/how_it_wor ks https://direct.porschepalmsprings.com/?_ga=2.598 88356.873040251.1597095399-8/26 Medium 2,909 44.44%6.69% Porsch Classic w/ Video 20PORM062 Approved indiGO Direct w/ Video 20PORM073 Deployed 10/28 Medium 6,645 54.07%13.59% Macan & Lease Special w/ Video 20PORM072 Deployed 10/26 Medium 3,313 45.50%9.83% BLAST INFORMATION BMW OF PALM SPRINGS PORSCHE PALM SPRINGS BMW COMPLETED PORSCHE COMPLETED indiGO Auto Group Email Marketing REGION: PALM SPRINGS CREATIVE APPROVAL DATABASE AND EMAIL MANAGEMENT Cord Media will manage email through any CRM the Arena currently uses. We currently work with various clients on SalesForce, Pardot, Bravo, Pharaoh or even Mail Chimp. We have the ability to build audiences based on what our client’s customers want to see. Cord Media will write, design, code, deploy and analyze email campaigns. 29 Through a detailed research process, we develop a clear understanding of our client’s business goals, objectives, and budget for the event. We then turn this vision and messaging into a creative, formal plan complete with timeline and costs. Then comes the fun part… implementation and execution. Whether we are stuffing swag bags and registering guests, to coordinating caterers, entertainment, and décor, Cord Media staff has it covered –– with plenty of experience for a plan B should something unexpected happen! The team at Cord Media has worked with some of the most successful brands, as well as participated in launches for numerous products that have generated millions in sales revenue. • Philanthropic Events • Grand Openings • Concerts • Conferences • Team Building • Incentive Trips • Product Launches EVENT PLANNIING: FROM UNIQUE INVITES TO HIP AND EXQUISITE DÉCOR, AND FUN MEMORIES MADE IN BETWEEN, CORD MEDIA’S EVENT PLANNING AND EXECUTION SKILLS ARE SECOND TO NONE. LARGE OR INTIMATE, WE HANDLE EVERYTHING FROM BEGINNING TO END AND ENSURE THE EVENT IS ONE TO REMEMBER. 30 ACCOUNT & PROJECT MANAGEMENT Our account executive (AE) team is headed up by the director of client services, with each AE having the assistance of a dedicated coordinator to help with administrative tasks and internal workflow. Clients are also provided with reports on an on-going basis to track job flow and budgets: • Weekly Status Reports • Weekly/Monthly Hour Recaps • Critical Paths • Monthly/Quarterly Budget Sheets Cord Media utilizes an online project management application, Trello, allowing team members working on a specific client to be in the loop on all aspects of that account. A board is created for each client and is comprised of lists and cards that reflect the current information and status of the project. Team members assigned to each client are able to communicate via the board, and can access Trello from anywhere. Cord Media’s production manager makes sure that all projects are being completed in a timely manner and acts as an extra set of eyes for quality control. 31 AWARDS 155+ Addy Awards 25+ Best in Catagory 5 Best in Catagory 4 Judges Awards 3 Best in Show 35+ Communicator Awards 20+ Davey Awards 50+ Davey Awards 32 SECTION C: REFERENCES & CASE STUDIES SOBOBA CASINO Contact: Martin Moore Chief Marketing Officer Phone: (951) 665-1000 ext.1309 Mobile: (951) 282-4318 Email: mmoore@soboba.com Project Manager: Katherine Villegas Ruiz, Director of Client Services Cord Media Staff: Adam Duplay, VP/Chief Creative Officer Doug Burr, Director of Digital Otis Ortega, Media Director Bernardo Amavizca, Sr. Art Director Brieanne Ontiveros, Jr. Account Executive Client: 2021-Present THE LIVING DESERT Contact: Erin Scott Senior Manager, Brand, Marketing, and Public Relations Phone: (760) 346-5694 ext. 2610 Email: EScott@LivingDesert.org Project Manager: Jennifer Blair, Account Executive Cord Media Staff: Adam Duplay, VP/Chief Creative Officer Katherine Villegas Ruiz, Director of Client Services Kevin Reuter, Creative Director Doug Burr, Director of Digital Otis Ortega, Media Director Michael Felci, Creative Director Copywriter Client: 2013-Present INDIGO AUTO GROUP Contact: Kelly Wolf Chief Executive Officer Phone: (83) 440-7502 Mobile: (713) 962-1308 Email: KWolf@indigoautogroup.com Project Manager: Diana Alvarez, Account Executive Cord Media Staff: Jonas Udcoff, CEO Adam Duplay, VP/Chief Creative Officer Doug Burr, Director of Digital Otis Ortega, Media Director Shanah Chomsinsub, Sr. Art Director Michael Felci, Creative Director Copywriter Kerry Toribio, Events Manager Client: 2020-Present REFERENCES: 34 CASE STUDY: SOBOBA CASINO OVERVIEW Owned and operated by the Soboba Band of Luiseño Indians, Soboba Casino Resort sits on over 200 acres near San Jacinto, CA with more than 2000 slot machines, seven restaurants, PGA-rated golf course and 200 room resort hotel. Soboba retained Cord Media as Agency of Record and tasked us with developing new creative, a branded advertising campaign and a comprehensive marketing plan to guide traditional and digital media buying. SOLUTION After a previous media buying agency had significantly underperformed, Soboba was looking for immediate, radical improvement in their media buying strategies. Within 30 days, Cord Media developed a new media plan for the casino that was based on the existing budget to ensure a quick and easy transfer. Analysis of their target market, combined with our understanding of best practices, led to a combination of new tactics based on complex layers of demographic and geographic targeting, and new creative messaging. The results were immediate. Having to overcome hurdles in their previous reporting, building an accurate attribution model was challenging. As an indicator of advertising effectiveness, we analyzed search volume for their brand name, which was up 46% in the first 30 days, and interaction with their Google map listing, including clicks to call and directions, which was up by 210,000 total views compared to the previous month. Clicks to their website were up 45% in the first 30 days as well. A new, branded advertising campaign is currently in development that is expected to further improve these traffic numbers when launched in Q4 2021. GMB for Soboba From Jun 01, 2021 - Jun 30, 2021 to Jul 01, 2021 - Jul 31, 2021 Created On Aug 13, 2021 SECTION 1 - PAGE 1 GMB Direct Searches & Views On Google Search 8.43K 5.80K 45% Clicks to Website 25.86K 22.95K 13% Clicks to Driving Directions 3.95K 3.05K 30% Clicks to Phone Number 213.00K 145.55K 46% Direct Searches GMB Engagment Jul 2020Aug 2020Sep 2020Oct 2020Nov 2020Dec 2020Jan 2021Feb 2021Mar 2021Apr 2021May 2021Jun 2021Jul 20210 100k 200k 300k 400k Categorical Searches0 50k 100k 150k 200k 250k Direct Searches0 200k 400k 600k Total Searches0 50k 100k 150k 200k Views on Google Search0 200k 400k 600k 800k Views on Google MapsCategorical Searches Direct Searches Total Searches Views on Google Search Views on Google Maps GMB for Soboba From Jun 01, 2021 - Jun 30, 2021 to Jul 01, 2021 - Jul 31, 2021 Created On Aug 13, 2021 SECTION 1 - PAGE 2 GMB Direct Searches & Views On Google Search Jul 2020Aug 2020Sep 2020Oct 2020Nov 2020Dec 2020Jan 2021Feb 2021Mar 2021Apr 2021May 2021Jun 2021Jul 20210 2k 4k 6k 8k 10k Clicks to Website0 5k 10k 15k 20k 25k 30k Clicks to Driving Directions0 2k 4k 6k 8k Clicks to Phone Number0 50k 100k 150k 200k 250k Direct SearchesClicks to Website Clicks to Driving Directions Clicks to Phone Number Direct Searches GMB Engagment May 09 2021May 16 2021May 23 2021May 30 2021Jun 06 2021Jun 13 2021Jun 20 2021Jun 27 2021Jul 04 2021Jul 11 2021Jul 18 2021Jul 25 2021Aug 01 2021Aug 08 20210 20k 40k 60k 80k Direct Searches0 500 1k 1.5k Clicks to Phone Number0 500 1k 1.5k 2k 2.5k 3k Clicks to WebsiteDirect Searches Clicks to Phone Number Clicks to Website 35 CASE STUDY: THE LIVING DESERT OVERVIEW The Living Desert Zoo and Gardens is a nonprofit, accredited member of the Association of Zoos and Aquariums, ensuring the highest standards of all aspects of animal care, education, conservation, public service, and operations. The Zoo is active in conservation research, habitat protection, breeding programs and education initiatives around the world, as well as in its own community. The Zoo has been a top attraction in the Palm Springs area for more than 50 years. Cord Media has been The Living Desert’s agency of record since 2013. Throughout the years we have successfully created and executed numerous creative campaigns and marketing initiatives, acting as an extension of their in-house marketing department. Yet, how do you keep things fresh? How do you keep the momentum going, especially during these times of COVID? SOLUTION The key to our success has been a stable internal team working day in and day out on the account – to ensure brand and messaging consistency. We have also been able to identify key strategy points to focus on: - Build On Your Success - Attract More Regional Visitors To date, we have helped The Living Desert increase park attendance year- over-year. COVID begins campaign #1 campaign #2 Traffic to The Living Desert website from the LA DMA over the last 3 years 36 CASE STUDY: INDIGO AUTO GROUP OVERVIEW indiGO Auto Group is the destination for everyone who shares a passion for automobiles, providing unique access to brands we dream to drive, with experiences, insights, and connections for fellow enthusiasts that inspire and reward owners. indiGO Auto Group represents nineteen franchised dealerships in seven United States markets, including Houston, Texas and St. Louis, Missouri plus Palm Springs, Rancho Mirage, Riverside, Mill Valley, San Rafael, and Silicon Valley, California. Dealership destinations include Porsche North Houston, Lamborghini Houston, McLaren Houston, Rolls-Royce Motor Cars North Houston, Porsche St. Louis, indiGO Classic Cars, Jaguar Riverside, Porsche Marin, Audi Marin, Volkswagen Marin, Ferrari Silicon Valley, BMW of Palm Springs, Porsche Palm Springs, as well as Bentley, Rolls-Royce Motor Cars, Aston Martin, McLaren, Lamborghini, Jaguar, Land Rover and Audi of Rancho Mirage. Cord Media was retained by indiGO Auto Group as an extension of their in-house marketing department and works directly with each dealership location to manage their individual marketing & co-op budgets, events, grand openings and creative executions within each automotive brands’ standards. SOLUTION indiGO previously did not have a stable internal marketing structure to ensure efficiency. Cord Media was able to step in and create internal communication and workflow processes to help streamline efforts. A group email was created to ensure that the team working on the account is always in the loop. Also, a dedicated team of key player works day in and day out on each aspect of the account. We are currently working on the opening of 3 new dealership locations in various states. 37 SECTION D: DISCLOSURE SECTION E: WARRANTY / GUARANTEE OF WORK PRODUCT SECTION G - STATEMENT OF MINIMUM INSURANCE COVERAGE SECTION F - SUBCONTRACTING INFO Cord Media does not have any prior or ongoing contract failures, or pending civil or criminal litigations or investigations within the past five years. Your Cord Media team operates as an extension of your marketing department. That means you get the benefit of leveraging the countless years of skills and talents of more than 30+ Cord Media team members. With this large in-house team, carefully structured for a blend of strategy, creative development, implementation, reporting and organization, we have the bandwidth to offer high quality service, meet deadlines, and never run out of creative ideas. We stand by our work and take pride in what we do. For all new creative, a minimum of 2-3 concepts will be presented for consideration. The client also owns all final creative and files, upon payment/execution of the contract. If selected, Cord Media will provide with minimum coverage and indemnification noted in Attachment 1 of the RFP Document. Cord Media is a full-service agency will all employees under one roof. We typically do not use consultants or sub- contractors, but in this case, we will be bringing on Kristy Kneiding to help with Public Relations efforts. She has extensive experience in both the public and private sectors, including serving 10 years as marketing manager for the City of Palm Desert, and 7 years as Director of PR for Cord Media. Kristy Kneiding K2 Marketing Solutions 760-774-7762 We use a variety of vendors for services such as direct mail, printing, voice-over talent and models for photo shoots. 38 SCOPE OF WORK & BUDGETS SCOPE OF WORK The following contract is proposed by Cord Media Company for the services listed below: Account & Project Management Strategy Creative Execution Graphic Design Content / Copywriting Public Relations Video Services Photography Services Website Management Digital Services Media Buying Cord Media’s standard rate is $175/hour. A discounted hourly rate of $145/hour is being extended to The City of La Quinta. 40 11 THE PROCESS OF DEVELOPING NEW ADVERTISING Over years of experience, Cord Media has developed a strong process for creating and deploying effective, new advertising. We pride ourselves on being an agency that creates work that works. Everyone loves an eye-catching campaign, we do too – but what we love more are results, success, and return on your investment. We have won dozens of creative awards, and will continue to do that. But we are most proud of the opportunity to participate in your success. The following three-step process outlines our approach to developing a new, comprehensive marketing campaign for The City of La Quinta. PHASE 1 UNDERSTANDING & DISCOVERY PHASE 2 POSITIONING & DIFFERENTIATION PHASE 3 CAMPAIGN LAUNCH 41 PHASE 1: UNDERSTANDING & DISCOVERY • Meet with all key stakeholders • Review your database for size, segmentation, ADT, and geography. • How do your current digital CTR and CPM compare to industry standards? • Which digital tactics and digital ads perform best? • Review your traditional media plan for value, reach, and opportunities. • Reassess your goals, and how your media budget reflects those goals. • Develop your competitive set. PHASE 2 POSITIONING & DIFFERENTIATION • Strategy and positioning. • Increase commercial real estate offerings • Attract travelers from other areas • Own your region of the Coachella Valley / leverage your location as a strength. • New creative for integrated marketing campaign. PHASE 3 CAMPAIGN LAUNCH • Extend new creative across all branded touchpoints and mediums. • Negotiate media opportunities. Define specific target areas. • Deploy a robust digital and media strategy. • Place media. • Track, analyze, and redeploy based on new insights. 42 PROJECTS ECONOMIC CAMPAIGN DEVELOPMENT Final deliverables & budget to be determined, based on approved campaign concept. Client Meetings Account Management Strategy Research Creative Concepting Creative Execution Estimated budget range: $50,000 - $75,000 PHOTO SHOOT Final deliverables & budget to be determined, based on approved campaign concept. Estimated budget range: $10,000 - $20,000 BRAND ENHANCEMENT Cord Media to review and refresh the current City of La Quinta brand. Estimated budget range: $7,500 - $12,500 Final deliverables & budget to be determined, based on approved scope of work. All monthly hours for service line items to be rolled over to the following month. Client to be supplied with a monthly hours report and overview by the 15th of the following month. SERVICE RETAINER • Account & Project Management • Client Meetings »Minimum of two in-person meetings per month »Cord Media understands that there will be daily interaction, communication and additional calls • Strategy • Graphic Design Updates Estimated Monthly Hours: 80 (20 hours/week) Cost: $14,000 Discounted Rate Extended: $11,600 CONTENT, COPYWRITING & PUBLIC RELATIONS • Content and Copywriting for monthly Newsletter, or as needed • Public Relations Services »Press release / Media alerts »Media coverage coordination & follow-up Estimated Monthly Hours: 40 (10 hours/week) Cost: $7,000 Discounted Cost Extended: $5,800 ONGOING MONTHLY SERVICES 43 ONGOING MONTHLY SERVICES VIDEOGRAPHY & PHOTOGRAPHY Drone videography Videography Estimated Monthly Hours: 20 (5 hours/week) Cost: $3,500 Discounted Cost Extended: 2,900 For large video shoots, separate proposals to be submitted, with detailed line items for transparency. WEBSITE MAINTENANCE Content updates, as needed, to www.PlayinLaQuinta.com Estimated Monthly Hours: 10 Cost: $1,750 Discounted Cost Extended: $1,450 New programming or functionality needs will be quoted on a per project basis. DIGITAL TRACKING SOFTWARE – CORDDASH.COM Hard cost $200/month fee is waived. MEDIA BUYS PLACED BY CORD MEDIA: 15% commission for Traditional Media 30% commission for Digital Media SAVINGS & ADDED VALUE FOR ONGOING MONTHLY SERVICES Discount on Services Annually: $54,000 Digital Tracking Software (CordDash.com): $2,400 TOTAL ANNUAL SAVINGS: $56,400 44 CITY OF LA QUINTA Proposed Marketing Budget $500,000 Print Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Desert Sun $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Direct Mail Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $11,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $11,000 Outdoor Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Lamar Advertising - PSP Airport $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 Digital Advertising Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL YouTube $1,000 $500 $500 $1,000 $2,500 $2,500 $2,500 $2,500 $2,500 $1,000 $1,000 $1,000 $18,500 PreRoll $500 $500 $500 $1,000 $1,000 $1,000 $1,500 $1,500 $1,500 $1,000 $1,000 $1,000 $12,000 Google Display Network $250 $250 $250 $250 $500 $250 $500 $500 $500 $500 $500 $500 $4,750 Pay Per Click (Google/Yahoo)$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $6,000 Pay Per Click (Bing)$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Social Media (Facebook + IG)$500 $500 $500 $1,000 $1,000 $1,000 $2,000 $2,500 $2,500 $2,000 $1,000 $500 $15,000 Digital Audio $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 OTT - Video On Demand (Cable & Online)$0 $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $0 $0 $0 $5,000 $2,750 $2,250 $2,250 $3,750 $6,500 $6,250 $8,000 $8,500 $8,500 $5,000 $4,000 $3,500 $61,250 Television Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL CBS TV - 2 :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 KESQ TV 3 - ABC :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 KDFX - FOX :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 KMIR - NBC :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Cable - Spectrum - Palm Springs, Palm Desert & Frontier Zones :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Radio Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Coachella Valley :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Co-Op Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL CVB $0 $0 $20,000 $0 $0 $0 $20,000 $0 $0 $20,000 $0 $0 $60,000 $0 $0 $20,000 $0 $0 $0 $20,000 $0 $0 $20,000 $0 $0 $60,000 Digital Services Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Cord Dashboard Digital Analytics Platform to monitor all marketing campaigns ($200 monthly vlaue - WAIVED)$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 SEO $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 Website Hosting TBD $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 Agency Fees Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Service Retainer 80 hours: Account Management / Strategy / Client Meetings / Graphic Design Updates $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $139,200 Content + PR 40 hours: Monthly Newsletter & Copywriting $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $69,600 Video Production, Drone Videography & Photography 20 hours: TBD based on scope $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $34,800 Website Maintenance 10 hours: TBD based on scope $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $17,400 Economic Development Campaign $25,000 $25,000 $25,000 $25,000 $0 $0 $0 $0 $0 $0 $0 $0 $100,000 Photo Shoot $10,000 $10,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $20,000 Brand Enhancement $6,250 $6,250 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $12,500 $63,000 $63,000 $46,750 $46,750 $21,750 $21,750 $21,750 $21,750 $21,750 $21,750 $21,750 $21,750 $393,500 Monthly Totals $67,750 $67,250 $71,000 $52,500 $30,250 $30,000 $51,750 $32,250 $32,250 $48,750 $27,750 $27,250 $549,750 0 45 BUDGETS CITY OF LA QUINTA Proposed Marketing Budget $750,000 Print Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Desert Sun $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18,000 Palm Springs Life $0 $0 $5,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $5,000 Locale Magazine $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18,000 $3,000 $3,000 $8,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $41,000 Direct Mail Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL $0 $0 $0 $10,000 $0 $0 $10,000 $0 $0 $0 $0 $0 $20,000 $0 $0 $0 $10,000 $0 $0 $10,000 $0 $0 $0 $0 $0 $20,000 Outdoor Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Lamar Advertising - PSP Airport $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $24,000 Lamar Advertising - Billboard $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $24,000 Digital Advertising Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL YouTube $1,000 $1,000 $2,000 $2,000 $5,000 $5,000 $5,000 $6,000 $6,000 $2,000 $2,000 $1,000 $38,000 PreRoll $500 $500 $500 $1,000 $1,000 $1,000 $1,500 $1,500 $1,500 $1,000 $1,000 $500 $11,500 Google Display Network $250 $250 $250 $250 $500 $250 $500 $500 $500 $500 $500 $250 $4,500 Pay Per Click (Google/Yahoo)$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $6,000 Pay Per Click (Bing)$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Social Media (Facebook + IG)$1,000 $1,000 $1,000 $2,000 $2,000 $2,000 $4,000 $5,000 $5,000 $4,000 $2,000 $1,000 $30,000 Digital Audio $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 OTT - Video On Demand (Cable & Online)$0 $0 $0 $0 $6,000 $4,000 $8,000 $10,000 $10,000 $8,000 $0 $0 $46,000 $3,250 $3,250 $4,250 $5,750 $15,000 $12,750 $19,500 $23,500 $23,500 $16,000 $6,000 $3,250 $136,000 Television Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL CBS TV - 2 :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $0 $0 $14,000 KESQ TV 3 - ABC :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $0 $0 $7,000 KDFX - FOX :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $500 $500 $500 $500 $500 $500 $500 $0 $0 $3,500 KMIR - NBC :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $0 $0 $7,000 Cable - Spectrum - Palm Springs, Palm Desert & Frontier Zones :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $0 $0 $14,000 $0 $0 $0 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $0 $0 $45,500 Radio Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Coachella Valley :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $30,000 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $30,000 Co-Op Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL CVB $0 $0 $20,000 $0 $0 $0 $20,000 $0 $0 $20,000 $0 $0 $60,000 $0 $0 $20,000 $0 $0 $0 $20,000 $0 $0 $20,000 $0 $0 $60,000 Digital Services Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Cord Dashboard Digital Analytics Platform to monitor all marketing campaigns ($200 monthly vlaue - WAIVED)$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ADA Compliance TBD $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Website Hosting TBD $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Agency Fees Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Service Retainer 80 hours: Account Management / Strategy / Client Meetings / Graphic Design Updates $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $139,200 Content + PR 40 hours: Monthly Newsletter & Copywriting $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $69,600 Video Production, Drone Videography & Photography 20 hours: TBD based on scope $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $34,800 Website Maintenance 10 hours: TBD based on scope $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $17,400 Economic Development Campaign $25,000 $25,000 $25,000 $25,000 $0 $0 $0 $0 $0 $0 $0 $0 $100,000 Photo Shoot $10,000 $10,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $20,000 Brand Enhancement $6,250 $6,250 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $12,500 $63,000 $63,000 $46,750 $46,750 $21,750 $21,750 $21,750 $21,750 $21,750 $21,750 $21,750 $21,750 $393,500 Monthly Totals $73,750 $73,750 $83,500 $76,500 $50,750 $48,500 $85,250 $59,250 $59,250 $71,750 $35,250 $32,500 $750,000 0 46 CITY OF LA QUINTA Proposed Marketing Budget $900,000 Print Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Desert Sun $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $30,000 Palm Springs Life $0 $0 $5,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $5,000 Locale Magazine $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18,000 $4,000 $4,000 $9,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $53,000 Direct Mail Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL $0 $0 $0 $10,000 $0 $0 $10,000 $0 $0 $10,000 $0 $0 $30,000 $0 $0 $0 $10,000 $0 $0 $10,000 $0 $0 $10,000 $0 $0 $30,000 Outdoor Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Lamar Advertising - PSP Airport $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000 Lamar Advertising - Billboard $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $20,000 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $68,000 Digital Advertising Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL YouTube $2,000 $2,000 $2,000 $2,000 $5,000 $5,000 $5,000 $7,000 $7,000 $2,000 $2,000 $2,000 $43,000 PreRoll $750 $750 $750 $1,500 $1,500 $1,500 $2,000 $2,000 $2,000 $1,500 $1,500 $1,500 $17,250 Google Display Network $500 $250 $250 $250 $500 $250 $500 $500 $500 $500 $500 $500 $5,000 Pay Per Click (Google/Yahoo)$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $6,000 Pay Per Click (Bing)$250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $3,000 Social Media (Facebook + IG)$1,000 $1,000 $1,000 $2,000 $2,000 $2,000 $4,000 $5,000 $5,000 $4,000 $2,000 $1,000 $30,000 Digital Audio $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,000 $1,000 $2,000 OTT - Video On Demand (Cable & Online)$2,000 $2,000 $2,000 $2,000 $8,000 $4,000 $8,000 $10,000 $10,000 $10,000 $2,000 $2,000 $62,000 $7,000 $6,750 $6,750 $8,500 $17,750 $13,500 $20,250 $25,250 $25,250 $18,750 $9,750 $8,750 $168,250 Television Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL CBS TV - 2 :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $0 $0 $17,500 KESQ TV 3 - ABC :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $0 $0 $7,000 KDFX - FOX :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $500 $500 $500 $500 $500 $500 $500 $0 $0 $3,500 KMIR - NBC :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $0 $0 $7,000 Cable - Spectrum - Palm Springs, Palm Desert & Frontier Zones :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $0 $0 $14,000 $0 $0 $0 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $0 $0 $49,000 Radio Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Coachella Valley :30 commercials - BUDGETS TO VARY BETWEEN STATIONS $2,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $2,000 $44,000 $2,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $2,000 $44,000 Co-Op Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL CVB $20,000 $0 $0 $20,000 $0 $0 $20,000 $0 $0 $20,000 $0 $0 $80,000 $20,000 $0 $0 $20,000 $0 $0 $20,000 $0 $0 $20,000 $0 $0 $80,000 Digital Services Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Cord Dashboard Digital Analytics Platform to monitor all marketing campaigns ($200 monthly vlaue - WAIVED)$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ADA Compliance TBD $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Website Hosting TBD $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 MISC. Misc. TBD $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 Agency Fees Notes JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE BUDGTED TOTAL Service Retainer 80 hours: Account Management / Strategy / Client Meetings / Graphic Design Updates $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $139,200 Content + PR 40 hours: Monthly Newsletter & Copywriting $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $5,800 $69,600 Video Production, Drone Videography & Photography 20 hours: TBD based on scope $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $2,900 $34,800 Website Maintenance 10 hours: TBD based on scope $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $1,450 $17,400 Economic Development Campaign $25,000 $25,000 $25,000 $25,000 $0 $0 $0 $0 $0 $0 $0 $0 $100,000 Photo Shoot $10,000 $10,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $20,000 Brand Enhancement $6,250 $6,250 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $12,500 $63,000 $63,000 $46,750 $46,750 $21,750 $21,750 $21,750 $21,750 $21,750 $21,750 $21,750 $21,750 $393,500 Monthly Totals $102,500 $84,250 $73,000 $106,750 $61,000 $56,750 $93,500 $68,500 $68,500 $92,000 $46,000 $43,000 $897,750 0 47 WORK SAMPLES SIXONEICONIC COURSES GOLF MEMBERSHIP COURSE DESIGNS BY: JACK NICKLAUS, PETE DYE, ARNOLD PALMER, TOM WEISKOPF & GREG NORMAN PGAWEST.COM 760.564.7111 SOAK &SAVOR PGA WEST is both a community and a way of life. Set against the stunning backdrop of the Santa Rosa Mountain range, it’s a place where friends & family gather to soak in an unrivaled lifestyle in a pristine desert setting. Whether sipping a poolside cocktail at Peaks, enjoying casual pub fare at Ernie’s, taking in the outback ambiance of Wallaby’s or celebrating something special at Kennedy’s, you’ll savor every minute. Experience a vibrant social calendar that includes more than 300 events a year to choose from... you can stay as busy as you want to be. THE NEW PGA WEST :30 TV SPOT: vimeo.com/320869083 49 “WONDERFULLY WILD” :30 TV SPOT: vimeo.com/515956661 50 www.indio.org | City of festivals W E L C O M E 眀眀眀⸀椀渀搀椀漀⸀漀爀最 伀渀氀礀 椀渀 䤀渀搀椀漀 indio.org Indio.org Only inIndio USED OIL, OIL FILTERS, WASTE TIRES AND E•WASTE COLLECTION EVENT – HOME DEPOT PARKING LOT Residents of Indio can drop off used oil, oil filters, waste tires and ewaste at this free collection event. (760) 625-1815 www.indio.org INDIO BBQ STATE CHAMPIONSHIPS THE LIGHTS AT INDIO GOLF COURSE This event will feature certified bbq champions and local vendors squaring off for the grand prize. There will also be entertainment and fun for the entire family. Contact the Indio Chamber of Commerce at (760) 347-0676 www.indiochamber.org INDIO POWWOW FANTASY SPRINGS RESORT CASINO Hosted by the Cabazon Band of Mission Indians, the Powwows feature Native American drums, dancing and signing, plus arts and crafts and traditional Native American foods. (760) 342-2593 www.fantasyspringsresort.com NATIONAL FIELD HOCKEY FESTIVAL EMPIRE POLO GROUND US Field Hockey teams, clubs, umpires, recruiting college coaches, families and friends from across the country gather for a showcase of talent, skill and competition on this weekend www.teamusa.org Nov 14 Nov 14 Nov 27-29 Nov 26-29 51 LOGOLOCKUP The partnership of CareerBuilder Challenge with the Clinton Foundation is unified by a permanent lockup of the two brands. The brands should be visually connected as shown whenever possible. We are providing three versions of the CBC event logo to accommodate for available space. Exceptions: There will be instances that require a modification of this relationship due to space limitations. A few examples include spectator credentials (tickets, badges, parking), apparel, and signage. Location, size and position of the two logos must not be altered from what is shown. Location, size and position of the two logos must not be altered from what is shown. HORIZONTAL LOCKUP STACKED LOCKUP Location, size and position of the two logos must not be altered from what is shown. VERTICAL LOCKUP LOGOLOCKUP The partnership of CareerBuilder Challenge with the Clinton Foundation is unified by a permanent lockup of the two brands. The brands should be visually connected as shown whenever possible. We are providing three versions of the CBC event logo to accommodate for available space. Exceptions: There will be instances that require a modification of this relationship due to space limitations. A few examples include spectator credentials (tickets, badges, parking), apparel, and signage. Location, size and position of the two logos must not be altered from what is shown. Location, size and position of the two logos must not be altered from what is shown. HORIZONTAL LOCKUP STACKED LOCKUP Location, size and position of the two logos must not be altered from what is shown. VERTICAL LOCKUP THE PGA TOURSTOPS HERE JANUARY 20 - 24 BUY TICKETS TODAY CareerBuilderChallenge.com JANUARY 18-24 THE CABANAS AT 17BRANDT SNEDEKER Player appearances subject to change. SUNDAY JANUARY 18-24 AMBASSADOR PAVILION PATRICK REED Player appearances subject to change. SUNDAY JANUARY 18-24 PRESIDENTIAL SUITEPHIL MICKELSON Player appearances subject to change. SUNDAY ADVANCE PRICING ENDS TODAY! Visit CareerBuilderChallenge.com/Tickets This January, the PGA TOUR celebrates its 57th year in the California desert, as the CareerBuilder Challenge begins a new chapter of excitement. Come cheer on the world’s greatest golfers and be a part of the action at The TPC Stadium Course at PGA WEST. CareerBuilderChallenge.com 760.346.8184 I 888.672.4673 Info@CareerBuilderChallenge.com FOR MORE INFORMATION GET READYFOR THE CHALLENGE PHIL MICKELSON 2-Time CareerBuilder Challenge Champion JAN. 20 - 24 HOST CITY OFFICIAL PROGRAMBILL HAAS 2015 CareerBuilder Challenge Champion JANUARY 18-24 CAREER BUILDER CHALLENGE LA QUINTA, CA 52 Backseat drivers. © 2020 Porsche Cars North America, Inc. Porsche recommends seat belt usage and observance of traffic laws at all time. European model shown. Some options may not be available in the U.S. *Lease term 42 months, Amount Due at Signing $8,850, MSRP $75,870, Cap Reduction $6,550. 10K Miles Per Year. Offer expires 09/30/2020. Can you blame them? 3735 E. Palm Canyon Dr., Palm Springs, CA 92264 (760) 563-7095 porschepalmsprings.com Porsche Palm Springs proudly offers the beautiful new 2020 Porsche Cayenne. The Cayenne is powered by a 3.0L turbocharged 6-cylinder engine producing 335 hp and 332 lb-ft of torque through an all wheel drive platform and an 8-speed automatic transmission. 2020 Porsche Cayenne Lease for $745 per month* “PORSCHE” LONG FORMAT DIGITAL CONTENT: vimeo.com/502761582 53 54 Celebrating food and creating a mindset that inspires healthier eating is the building block of this season’s nutrient rich menu selections. Incorporating menu-wide wholesome ingredients answers the call for those seeking nutrient rich foods aimed to support overall well-being. Complementing our vision includes antibiotic and hormone free meat, poultry and fish, organic cage-free eggs and fresh breads sourced from a local specialty baker. Plant-based meat alternatives will continue its mainstream trend and will be incorporated into our seasonal menus. Lastly, produce is selected from Coachella Valley growers and purveyors to ensure only the freshest ingredients are offered. I am an advocate for supporting high-quality local businesses and do so whenever possible! scratchscratch fr om Hugh Duffy : Executive Chef 10 Continuing to be our foundation for menu development, “3 Seasons Within A Season” allows us to offer the highest and freshest ingredients available at any given time of the year. Here are just a few featured ingredients you can expect to see “in season”: Fall- Chanterelle mushrooms, whole artichoke, currant tomatoes, roasted and smoked meats, and fowl Winter- Barramundi, halibut, trout, and root vegetables Spring- Softshell crab, whitefish, morel mushrooms, fiddlehead fern, white asparagus, and squash blossoms New to this season’s offerings, “3 Seasons Within A Season” will also be used as the basis for the expanded Take-Out Menus, suitable for both small and large gatherings. For a complete listing of hours of operation, please refer to Club Essentials on page 42. November 18- B. Wise Winery, Sonoma, California January 20- Tinte Cellars, Woodinville, WA, owned by Members Teresa & Tim Gamble February 17- OO Wines, Carlton, Oregon April 14- Barbecue and Bordeaux: A casual approach to a wine dinner 3 seasons within a season save the date - wine dinners 11 2020-2020-20212021 nn e we w slettersletter &&cc alenalendd arar ONE MILLION YEARS IN THE MAKING Situated on one of the Coachella Valley’s most pristine expanses of native desert landscape, The Reserve stands as a monument to the marriage of natural beauty and healthy lifestyle. Discover the spirit of pure golf as you bask in the serenity of this ancient setting. Come experience what sets us apart. THE RESERVE STANDS ALONE 760-674-2239 | thereserveclub.com A limited number of memberships specifically designed to fit your lifestyle are now available. A premier, private membership club in a desert setting of rare beauty and serenity embracing exceptional golf and an active club lifestyle. The Reserve has achieved what is rare; a spectacular enclave that blends harmoniously with its habitat, integrating architecture and fairways with the desert’s natural beauty. We are steps away from restaurants, chic boutiques, galleries and cultural events of El Paseo, but we thrive in the heart of protected land, adjacent to a natural preserve and the world-renowned Living Desert Zoo and Gardens. Coming home to The Reserve is a rejuvenation of the senses and spirit. The sentinel stone columns that greet you at the entrance lead deep into a serene residential retreat and active club lifestyle. Designed to entertain and pamper, world class amenities are enjoyed by an exuberant and friendly membership of intimate size hailing from The Reserve community, nationally and internationally. For those that play it, golf is more than a game – it is a way of life. The Reserve’s championship Tom Weiskopf / Jay Morrish designed golf course rises out of the desert splendor to welcome Members. The course meanders through rugged rock outcroppings, ever changing elevations and stunning foliage with the surrounding Santa Rosa Mountains providing a striking backdrop. T H E R E S E R V E M E M B E R S H I P Coming home to The Reserve is a rej u v e n a t i o n o f t h e senses and spirit. The sentinel stone c o l u m n s t h a t greet you at the entrance lead deep in t o a s e r e n e residential retreat. The Tom Weiskopf/Jay Morrish desig n e d g o l f c o u r s e rises out of the desert splendor to w e l c o m e R e s e r v e members. This course embraces rug g e d f o o t h i l l s , tranquil canyons and stunning foliag e . Our designers took their cues from t h e d r a m a t i c natural surroundings and went to gr e a t l e n g t h s t o preserve its essence. The result is a n u n p a r a l l e l e d g o l f experience for players of all levels. The Reserve Membership includes f u l l p r i v i l e g e s t o the Club Village. Positioned against a n a t u r a l r o c k outcropping and overlooking the gol f c o u r s e , t h e Clubhouse, Lakehouse, Fitness Cen t e r a n d G o l f S h o p exude Old World ambience and eleg a n c e . Whether volleying on the tennis co u r t s ( b o t h h a r d a n d Har-Tru clay), reading in the library , p r a c t i c i n g y o g a with our experienced trainers or rel a x i n g p o o l s i d e on the sun-drenched patio, the Res e r v e M e m b e r s h i p offers the complete lifestyle to hom e o w n e r s . Please call the Membership Director at 76 0 - 6 7 4 - 2 2 3 9 for more information about The Reserve M e m b e r s h i p . 49-400 Desert Butte Trail • Indian Wells • California • 92210 • www.thereserveclub.com MEMBERSHIP OPPORTUNITIES WELCOME TO THE RESERVE The result is an unparalleled golf experience, with no tee times required! From the immaculate front and back driving range, 18-hole putting course and three additional regulation “Trophy Holes”, Members can seize the opportunity to learn, improve, and master their game on a course ideal for every skill level. The Reserve Membership includes full privileges to the Club Village. Positioned against a natural rock outcropping and overlooking the golf course, the Clubhouse, Lakehouse, Fitness Center and Golf Shop exude ambience and elegance. The Reserve promotes an active lifestyle. Whether dining, socializing, enjoying sensational views from the patios, reading in the library, volleying on the tennis courts (both hard and Har-Tru clay), playing pickle ball, exercising, practicing yoga with our experienced trainers, being pampered with spa services, relaxing poolside at the Jr. Olympic size pool on a sun-drenched day, or taking advantage of 26 miles of hiking trails, The Reserve offers the complete club lifestyle to Members. The Reserve - Where Members consider it both a privilege and pleasure to belong.www.thereserveclub.com Membership Office 760-674-2239 49-400 Desert Butte Trail • Indian Wells • California • 92210 FRONT COVER INSIDE WITH POCKETBACK COVER A premier, private membership club in a desert setting of rare beauty and serenity embracing exceptional golf and an active club lifestyle. The Reserve has achieved what is rare; a spectacular enclave that blends harmoniously with its habitat, integrating architecture and fairways with the desert’s natural beauty. We are steps away from restaurants, chic boutiques, galleries and cultural events of El Paseo, but we thrive in the heart of protected land, adjacent to a natural preserve and the world-renowned Living Desert Zoo and Gardens. Coming home to The Reserve is a rejuvenation of the senses and spirit. The sentinel stone columns that greet you at the entrance lead deep into a serene residential retreat and active club lifestyle. Designed to entertain and pamper, world class amenities are enjoyed by an exuberant and friendly membership of intimate size hailing from The Reserve community, nationally and internationally. For those that play it, golf is more than a game – it is a way of life. The Reserve’s championship Tom Weiskopf / Jay Morrish designed golf course rises out of the desert splendor to welcome Members. The course meanders through rugged rock outcroppings, ever changing elevations and stunning foliage with the surrounding Santa Rosa Mountains providing a striking backdrop. T H E R E S E R V E M E M B E R S H I P Coming home to The Reserve is a rej u v e n a t i o n o f t h e senses and spirit. The sentinel stone c o l u m n s t h a t greet you at the entrance lead deep in t o a s e r e n e residential retreat. The Tom Weiskopf/Jay Morrish desig n e d g o l f c o u r s e rises out of the desert splendor to w e l c o m e R e s e r v e members. This course embraces rug g e d f o o t h i l l s , tranquil canyons and stunning foliag e . Our designers took their cues from t h e d r a m a t i c natural surroundings and went to gr e a t l e n g t h s t o preserve its essence. The result is a n u n p a r a l l e l e d g o l f experience for players of all levels. The Reserve Membership includes f u l l p r i v i l e g e s t o the Club Village. Positioned against a n a t u r a l r o c k outcropping and overlooking the gol f c o u r s e , t h e Clubhouse, Lakehouse, Fitness Cen t e r a n d G o l f S h o p exude Old World ambience and eleg a n c e . Whether volleying on the tennis co u r t s ( b o t h h a r d a n d Har-Tru clay), reading in the library , p r a c t i c i n g y o g a with our experienced trainers or rel a x i n g p o o l s i d e on the sun-drenched patio, the Res e r v e M e m b e r s h i p offers the complete lifestyle to hom e o w n e r s . Please call the Membership Director at 76 0 - 6 7 4 - 2 2 3 9 for more information about The Reserve M e m b e r s h i p . 49-400 Desert Butte Trail • Indian Wells • California • 92210 • www.thereserveclub.com MEMBERSHIP OPPORTUNITIES WELCOME TO THE RESERVE The result is an unparalleled golf experience, with no tee times required! From the immaculate front and back driving range, 18-hole putting course and three additional regulation “Trophy Holes”, Members can seize the opportunity to learn, improve, and master their game on a course ideal for every skill level. The Reserve Membership includes full privileges to the Club Village. Positioned against a natural rock outcropping and overlooking the golf course, the Clubhouse, Lakehouse, Fitness Center and Golf Shop exude ambience and elegance. The Reserve promotes an active lifestyle. Whether dining, socializing, enjoying sensational views from the patios, reading in the library, volleying on the tennis courts (both hard and Har-Tru clay), playing pickle ball, exercising, practicing yoga with our experienced trainers, being pampered with spa services, relaxing poolside at the Jr. Olympic size pool on a sun-drenched day, or taking advantage of 26 miles of hiking trails, The Reserve offers the complete club lifestyle to Members. The Reserve - Where Members consider it both a privilege and pleasure to belong.www.thereserveclub.com Membership Office 760-674-2239 49-400 Desert Butte Trail • Indian Wells • California • 92210 FRONT COVER INSIDE WITH POCKETBACK COVER THE RESERVE INDIAN WELLS, CA 55 COACHELLA VALLEY ARENA 21CVAR003: PREVIEW CENTER DESIGN DISPLAY E & F: ELEVATOR INTERIOR PANELS RAISE THEROOF. -TORCH -JET -BIG EASY -WHAM LEFT WALL PANELS RIGHT WALL PANELSCENTER WALL PANELS DROP CEILING 23-1/2”23-1/2”24-1/2”24-1/2”23-1/2”23-1/2”24-1/2” 7’-8” 56 SHOW YOUR We create transformative experiences that expand our understanding of ourselves and the world. Our collections, exhibitions, and programs connect people to the art and culture of our community and time. We foster and inspire reaction and renewal for local, national, and global audiences. psmuseum.org SHOW YOUR We create transformative experiences that expand our understanding of ourselves and the world. Our collections, exhibitions, and programs connect people to the art and culture of our community and time. We foster and inspire reaction and renewal for local, national, and global audiences. psmuseum.org THE PALM SPRINGS ART MUSEUM serves as a cultural and educational leader in the greater desert community, providing extraordinary creative encounters based on its collections of modern, contemporary, and historical art of the Americas. THE ARCHITECTURE AND DESIGN CENTER is the hub of the museum¹s exploration of architecture and design, hosting exhibitions as well as education and community programs. THE GALEN IN PALM DESERT ppresents exhibitions of art, including sculpture, photography, and new media. The Faye Sarkowsky Sculpture Garden showcases significant sculpture surrounded in a beautifully landscaped garden. landscaped garden. 1 MUSEUM: 3 LOCATIONS For the 2017–2018 Season, Palm Springs Art Museum is excited to present two exhibitions, Kinesthesia and Albert Frey and Lina Bo Bardi, as part of Pacific Standard Time: LA/LA. FAYE SARKOWSKY SCULPTURE GARDEN Always open PALM SPRINGS ART MUSEUM Aug. 26, 2017–Jan. 15, 2018 KINESTHESIA: LATIN AMERICAN KINETIC ART, 1954–1969 Oct. 14, 2017–Mar. 5, 2018 NO GLASS CEILING! WOMEN WORKING IN GLASS, PART 1 Mar. 3–May 28, 2018 ANDY WARHOL: PRINTS FROM THE COLLECTIONS OF JORDAN D. SCHNITZER AND HIS FAMILY FOUNDATION MICHAEL CHILDERS: HAVING A BALL 101 Museum Dr. PALM SPRINGS ART MUSEUM IN PALM DESERT THE GALEN FAYE SARKOWSKY SCULPTURE GARDEN Nov. 3, 2017–Jan. 28, 2018 BOB VAN BREDA: LOST AND FOUND Feb. 17–Sept. 2018 JOURNEY THROUGH THE DESERT: THE ROAD LESS TRAVELED 72-567 Highway 111 PALM SPRINGS ART MUSEUM ARCHITECTURE AND DESIGN CENTER EDWARDS HARRIS PAVILION Sept. 9, 2017–Jan. 7, 2018 ALBERT FREY AND LINA BO BARDI: A SEARCH FOR LIVING ARCHITECTURE Feb. 3–Jun. 4, 2018 IN CONVERSATION: ALMA ALLEN & J.B. BLUNK 300 S. Palm Canyon Dr. PALM SPRINGS ARTMUSEUM 2017–2018 SEASONpsmuseum.org Carlos Cruz-Diez, Chromosaturation, 1965/2010. Installation view from the exhibition Suprasensorial: Experiments in Light, Color, and Space, The Geffen Contemporary at The Museum of Contemporary Art, Los Angeles, December 12, 2010-February 27, 2011 Collection of The Museum of Contemporary Art, Los Angeles, and Hirshhorn Museum of Sulpture Garden, Washington D.C. © Carlos Cruz- Diez, 2017 Artists Rights Society (ARS), New York / ADAGP, Paris 101 Museum Drive, Palm Springs CA 92262 | 760-322-4800 psmuseum.org | desertx.org AT PALM SPRINGS ART MUSEUM JEFFREY GIBSON: ALIVE! OPENS FEBRUARY 25 SPIRITUAL AMERICA MARCH 1 AND 3 DESERT X SYMPOSIUM MARCH 11 As a Desert X program partner, Palm Springs Art Museum presents a range of artist installations, special projects, conversations, and public programs.Stephen H. Willard, Sand Dunes (with Santa Rosa Mountains in the distance), 1925, from original negative, gift of Dr. Beatrice Willard, ©Palm Springs Art Museum (XL33)psmuseum.org P ARTAKE. P ARTAKE. WOMEN OF ABSTRACT EXPRESSIONISM THROUGH MAY 28 PALM SPRINGS ART MUSEUM ON THE GRID: A LOOK AT SETTLEMENT PATTERNS IN THE HIGH DESERT THROUGH MAY 22 ARCHITECTURE AND DESIGN CENTER, EDWARDS HARRIS PAVILION PAT LASCH: JOURNEYS OF THE HEART THROUGH OCTOBER 15 PALM SPRINGS ART MUSEUM IN PALM DESERT, THE GALEN AND THE FAYE SARKOWSKY SCULPTURE GARDEN PART OF THE ANNENBERG THEATER BROADWAY’S BEST - IN THE WEST PERFORMANCE SERIES SATURDAY, APRIL 8 AT 8 PM TICKETS: PSMUSEUM.ORG OR 760.325.4490 AN EVENING WITH NORM LEWIS PALM SPRINGS ART MUSEUM PRESENTS 57 1205 Craftsman Way, Suite 200 Everett, Washington 98201 (425) 259-3164 WATERFRONT-PLACE.COM EXPLORE A LITTLE BIT MORE. 1205 Craftsman Way, Suite 107Everett, Washington 98201 (425) 259-3164 WATERFRONT-PLACE.COM FISHERMAN’S HARBOR BACK COVERFISHERMAN’S HARBORHISTORY PLAYS OUT EVERY DAY Fisherman’s Harbor puts the activities of the Everett fishing fleet front and center, engaging waterfront visitors in a working waterfront. A lively mix of retail and restaurants with residential and hospitality uses rim the inner bay and form the heart of the Waterfront Place Central project. Use Types: Retail, Restaurants, Services, Multi-Family and Hospitality 15POEV018_SalesKitInserts_17x11_All_07.indd 1 7/7/15 9:35 AM 1205 Craftsman Way, Suite 107Everett, Washington 98201 (425) 259-3164 WATERFRONT-PLACE.COM CRAFTSMAN DISTRICT BACK COVERCRAFTSMAN DISTRICTWHERE THE PAST AND PRESENT UNITE The 20.25 acre Craftsman District accommodates marina services. In this area, boats are sold, repaired, stored, painted, built and washed. The only street within the District is Craftsman Way to the west of the boatyard and east of the waterfront where the travelift provides boat transportation into the yards. This road is a general circulation roadway with 12-foot lanes, and parallel and angled parking areas. 15POEV018_SalesKitInserts_17x11_All_07.indd 9 7/7/15 9:36 AM 1205 Craftsman Way, Suite 107Everett, Washington 98201 (425) 259-3164 WATERFRONT-PLACE.COM ESPLANADE BACK COVERESPLANADEIT’S ALL CONNECTED The Esplanade is the primary unifying element within Waterfront Place Central. Those taking the long walk, jog or bike ride around the Esplanade will find a variety of sights, including ground floor shops, townhomes, restaurants, water and mountain views and large, diverse open spaces. Use Types: Public Access, Hospitality, Restaurants and Limited Retail 15POEV018_SalesKitInserts_17x11_All_07.indd 5 7/7/15 9:36 AM 1205 Craftsman Way, Suite 107Everett, Washington 98201 (425) 259-3164 WATERFRONT-PLACE.COM MILLWRIGHT DISTRICTBACK COVERMILLWRIGHT DISTRICTWHERE LIFE IS HANDCRAFTED The Millwright District is the primary commercial and office area within Waterfront Place. It is home to small businesses, craft industry shops, upper story offices, apartments and high-quality open spaces. Use Types: Retail Production, Office and Commercial, Apartments 15POEV018_SalesKitInserts_17x11_All_07.indd 3 7/7/15 9:35 AM FISHERMAN’S HARBOR INSIDE SPREAD 4 5 5 - Pacific Rim Plaza 3 - Seiner’s Wharf – Brian O’Connor, O’Connor Consulting Group 2015 EXPLORE a little bit longer 3 SEINER’S WHARF3 4 5 6 1 2 12 TIMBERMAN TRAIL SAWYER STREET CHAMPFER WOONERF MILLWRIGHT LOOP SOUTHMILLWRIGHT LOOP NORTHWEAVER STREET13TH STREET14TH STREETWEST MARINE VIEW DRIVE ONLY18.3SEINER DRIVE ACTIVITYBARGES PUBLIC USE RESIDENTIAL MIXED-USE MARINE SERVICES HOSPITALITY EMPLOYMENT MIXED-USE COMMERCIAL MIXED-USE PARKING WITH PLAZA ABOVE WEYERHAUESER MUSE RETAIL RETAILCOMMERCIAL COURTYARD COMMERCIAL ELEVATION+19'-0"WEST MARINEVIEW DRIVESIDEWALKLANDSCAPESIDEWALKTRAWLERDRIVESIDEWALKSIDEWALKELEVATION+17'-0"ANGLEDPARKING45'-0" HEIGHT COMMERCIAL COMMERCIAL RESIDENTIAL PARKING PARKING ANGLEDPARKINGLANDSCAPEELEVATION+19'-0" ELEVATION+19'-0"SIDEWALKSIDEWALKMILLWRIGHTLOOP SOUTHMARINAPARKINGANGLEDPARKINGLANDSCAPEMILLWRIGHTLOOP NORTHPARALLELPARKINGLANDSCAPESIDEWALKLANDSCAPELANDSCAPESIDEWALKLANDSCAPEPARKINGPARKING COURTYARD COMMERCIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL COMMERCIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL PARKING WATERWATERWATERSIDEWALKWATERCOURTYARD PARKING MILLWRIGHTLOOP NORTHLANDSCAPESIDEWALKSIDEWALKLANDSCAPESIDEWALKLANDSCAPEWATERLANDSCAPEOPEN SPACECOURTYARD SIDEWALKMILLWRIGHTLOOP SOUTHMARINAPARKINGLANDSCAPEOPEN SPACEBUS STOPLANDSCAPERESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL LANDSCAPE35'-0" HEIGHT 65'-0" HEIGHT 35'-0" HEIGHT 35'-0" HEIGHT 45'-0" HEIGHT 35'-0" HEIGHT 55'-0" HEIGHT 45'-0" HEIGHT 35'-0" HEIGHT RESIDENTIAL RESIDENTIAL CONCEPTUAL SITE PLAN1.1 SEPT14 Phase II - Implementation Planning RMC ARCHITECTS PLLC | LELAND CONSULTING GROUP N SCALE: 1" = 100'0 50' 100' 200' 25' SITE PLAN SITE SECTION A SITE SECTION B SITE SECTION C 6 1 Section C Eleven parcels and 16 buildings comprise Fisherman’s Harbor. In addition to residential, the Port anticipates: The Port has already accumulated a significant list of interested residents awaiting its development. Everett’s historic vacancy levels at 2.6% coupled with a strong employment base (unemployment of less than 4% as of 6/15), demonstrates the need for housing in this region and signals a direct demand for new housing in Waterfront Place Central (O’Connor Consulting Group). • 47,300 sq. ft. retail • 155,500 sq. ft. office • 13,000 sq. ft. restaurant • 86,000 sq. ft. hotel Along the harbor’s edge there are four restaurants with patios and an outdoor restaurant and fish market. The largest structure in the district is the 120 key hotel with meeting space, a restaurant and cocktail lounge. The diversity in restaurants allow visitors and residents to enjoy a meal while they settle into the marine environment. The District includes nearly 12 developable acres and is a year-around hub of activity that highlights commercial fishing and recreational boating while creating a unique shopping area and dining that attracts residents and regional visitors. The District acts as the City’s international gateway and includes a number of signature open spaces. Along the waterfront, the walking path connects to an elevated patio for restaurants along the water and two gangways allow visitors to walk among fishing vessels and a guest dock. Construction on the site infrastructure began in 2015. At Fisherman’s Harbor, the project’s first residential uses (parcels A9 and A10) emerge along Seiner Drive. Building heights here range from 35 to 45 feet, providing an opportunity for 204 apartment housing units. Amenities and improvements planned for the Port of Everett’s site produce significant demand for this highly desirable neighborhood with spectacular water and mountain views and recreation access. INFRASTRUCTURE 13th Street is a 90-foot wide roadway with parking and transit stops, while Seiner Drive and 14th Street are 80-foot pedestrian- oriented streets. A new traffic signal at 13th Street will be installed as traffic volumes necessitate. PARKING The District features nearly 1,000 parking spots in its final condition, with at grade parking structure lining the backs of apartments and the hotel and a surface lot adjacent to the wharf. BIKE TRAILS The 15-foot wide bike and pedestrian paths connect the Esplanade to the 4.5 mile Waterfront trail in either direction from Fisherman’s Harbor. FISHERMAN’S HARBOR COMMERCIAL USES RESIDENTIAL USES FLAG ALLEY PACIFIC RIM PLAZA ESPLANADE The inner harbor pedestrian areas adjacent to the commercial fishing fleet emphasize the presence of, and access to, the authentic workings of a commercial fishing community and industrial waterfront. Fishing boats moor along the wooden wharf and opens to a brightly colored open air fish market stalls and places for people to sit and watch fishermen come into port to unload their hauls. Site furniture are a hybrid design of traditional and contemporary styles reflecting a historic yet contemporary waterfront. Light fixtures angle like fishing poles to reference the mast arms on seiner boats and furniture suggests wood crates and crab pots are used as inspiration for an authentic experience. “Everett’s strong employment base (unemployment at less than 4% as of 6/15) signals a direct demand for new housing in Waterfront Place Central.” The primary entrance to the Waterfront Place neighborhood is at 13th Street. The street lined with flag poles salute the Port’s international trading partners. The central gathering point and heart of the entire Waterfront Neighborhood is Pacific Rim Plaza at the end of 14th Street. This formal park and a splash plaza adjacent to the hotel site and the water’s edge. The plaza features monuments to significant community partners and sister communities, while the flags of foreign countries tell the story of the Port’s international commerce. At Fisherman’s Harbor, the walking path connects visitors to elevated patios for restaurants and two gangways provide public access to the water along the Dock Walk. Radio controlled boats regattas on the R-C course and a dingy track below the Plaza provide entertainment for both observers and participants. Section C 15POEV018_SalesKitInserts_17x11_All_07.indd 2 7/7/15 9:35 AM 58 3 SPOT COLORS COATED PAPER UNCOATED PAPER PROCESS (CMYK) COLORS RGB & WEBSAFE COLORS Spot colors will vary slightly when printing on coated paper compared to uncoated paper. A specific spot color has been chosen to best represent the primary red for printing on these different paper stocks. Please use the logo file labeled with either (SPOT_C or SPOT_U) in the filename. Process colors also vary slightly when printing on coated paper compared to uncoated papers. Please use the logo file labeled with (CMYK) in the filename. Adjustments to these color values may be needed when printing on different paper stocks, but the color match should always target Pantone 1807c. Web colors will vary slightly based on Mac/PC browsers and screen color tint. Please use the file format with (WEB) in the filename for best representation online. Pantone 1807c C:15 M:90 Y:75 K:20 R:175 G:50 B:60 af323c Pantone Cool Gray 11c Black 85% Black R:77 G:77 B:79 4d4d4f Black R:35 G:31 B:32 000000 Pantone 200u Pantone 440u Black APPROVED COLORS 4 ALTERNATE COLOR VERSIONS When placing the logo on a white background, the tagline font should remain using our 85% black. In some cases when the size of the logo is under 1/2”, the tagline may become unreadable, and may need to be removed. When placing the logo on a red or dark background the tagline font should be changed to white. No changes to the primary logomark is needed. Additionally, a black and white version of the logo should also follow the same guidelines for tagline color. 4 ALTERNATE COLOR VERSIONS When placing the logo on a white background, the tagline font should remain using our 85% black. In some cases when the size of the logo is under 1/2”, the tagline may become unreadable, and may need to be removed. When placing the logo on a red or dark background the tagline font should be changed to white. No changes to the primary logomark is needed. Additionally, a black and white version of the logo should also follow the same guidelines for tagline color. THE EXCITEMENT IS BUILDING AT PORT OF VANCOUVER’S WATERFRONT Discover the Port of Possible z Specialty Boutiques & Gift Shops z Restaurants, Wineries & Breweries z Public Art z Open Spaces z Bike and Walking Paths z Hotel with Rooftop Bar z Pleasure Boat Dock z Boardwalk The possibilities are endless at the Port of Vancouver’s new waterfront development. Year-round activities welcome businesses, locals and visitors along the shores of the Columbia River. The new 95,000-square foot mixed-use development combines commerce and culture: TERMINAL 1 Follow our waterfront project progress and learn how you can get involved at DiscoverTerminal1.com 59 CAMPAIGN EXPLORATION DESTINATION:ADVENTURE visitlaquinta.com come discover the true california desert lifestyle. surround yourself with majestic mountains, unique resorts, authentic cuisine, crafted spirits, boutique shopping and tour quality golf. stay for a week or fifty-two in a row, welcome. DESTINATION:SERENITY come discover the true california desert lifestyle. immerse yourself in majestic mountains, unique resorts, authentic cuisine, crafted spirits, boutique shopping and tour quality golf. stay for a week or fifty-two in a row, welcome. visitlaquinta.com DESTINATION:FREEDOM come discover the true california desert lifestyle. surround yourself with majestic mountains, unique resorts, authentic cuisine, crafted spirits, boutique shopping and tour quality golf. stay for a week or fifty-two in a row, welcome. visitlaquinta.com DESTINATION:REFRESH come discover the true california desert lifestyle. surround yourself with majestic mountains, unique resorts, authentic cuisine, crafted spirits, boutique shopping and tour quality golf. stay for a week or fifty-two in a row, welcome. visitlaquinta.com 43-645 MONTEREY AVE., SUITE D | PALM DESERT, CA 92260 P: 760 834 8599 F: 760 834 8604 WWW.CORDMEDIA.COM PALM DESERT | SEATTLE | SOUTH FLORIDA