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Ruby Baca Ruby Baca Photography & Design Proposal for Marketing, Branding, Campaign Development & Digital Marketing Services Photography Services and Graphic Design Components La Quinta, California Ruby Baca, LLC Ruby Baca – Owner, Photographer, and Designer 5473 Francisco Roque El Paso, TX 79934 rubybacallc@gmail.com (915)203-7633 Ruby Baca from Ruby Baca, LLC confirms that all information and pricing provided in the proposal is valid for at least 90 days. (Dated January 7, 2022) Page 2 of 8 Introduction Ruby Baca Project Manager, Photographer and Graphic Designer BBA, MBA (915)203-7633 rubybacallc@gmail.com Ruby Baca, LLC Ruby Baca, LLC is a firm that provides professional photography and graphic design services. The firm was founded in 2012 by Ruby Baca and has evolved throughout the years. The brand was initially Ruby Sosa Photography from 2012 to 2020 then rebranded to Ruby Baca, LLC in 2020. Ruby has evolved with her photography and design skills, therefore, rebranded to reflect her growth. The firm’s mission is to assist firms and organizations accomplish their goals by providing photography and graphic designs that are unique and are tailored to the firm’s brand so that they can grow and be successful. Her photography and graphic design portfolio can be viewed at this link: https://rubybacaphotography.pixieset.com/photographydesignportfolio/ About Ruby: Ruby obtained a Bachelor of Business Administration in Management with a concentration in Entrepreneurship in 2020 and a Master of Business Administration with a concentration in Management in 2021 from the University of Texas at El Paso (UTEP). She has experience with marketing, management, and entrepreneurship and has consulted small business owners in these areas so that they can implement suggested strategies for continued success. One of her main goals is to assist for-profit and non-profit organizations in achieving their purpose. As an entrepreneur, she knows how important it is to understand the target market and to be innovative and create products/services that are feasible which create value and satisfy the target market. Moreover, Ruby excels with market research and analysis which enables a firm to be responsive with competitors and market changes. She creates well-thought-out strategic plans that will help a firm maintain a sustainable competitive advantage through short-term and long-term goals. She has 10 years of professional photography experience and creates photos and graphic designs for products/services and marketing content. Additionally, she is bilingual with fluent verbal, reading, and writing skills in English and Spanish. Duties: Ruby Baca will serve as the project manager, photographer, and graphic designer. Her skills education, skills, and experience will help her serve the City of La Quinta to the best of her ability. She will apply her higher education knowledge to manage the project in a timely and professional manner and stay within the budget for a successful delivery of services. She will create photographs and graphic designs that reflect La Quinta’s brand and vision. Page 3 of 8 Pertinent Qualifications and Experience: • 10 years of professional photography experience. • 10 years of graphic design experience. • Advanced skills using Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom) • 4 years of experience consulting firms. • 2 years of project management experience. • Assisted firms by producing photographs and graphic designs tailored to their brand that they can use for marketing purposes. • Thorough research and analysis capabilities. • Understands client and target market well in order to create the best feasible products/services that attract the target market. Scope of Work Overall Approach Ruby is prepared to assist the City of La Quinta with its photography and graphic design needs. Ruby has a unique position in which is able to provide photography and graphic design services jointly, as she has performed these activities cohesively for 10 years for her own business. Photography and graphic design for business needs are very much interrelated and she can produce content for the La Quinta simultaneously in these areas, thus saving time and reducing costs for La Quinta. Moreover, Ruby will produce photographs and graphic designs that reflect the La Quinta brand. Storytelling through visuals help the target market connect with the client, in this case, La Quinta can help create a visual experience that will entice a customer to enjoy the City and be emersed with all it has to offer. To accomplish the services required, Ruby will travel to La Quinta on a monthly basis to capture the photographs needed to produce the photography content required by the City. She will create a catalog of photographs that can be used for many purposes as well as specific images such as holiday themed. These photographs could then also be used to incorporate graphic designs to further use as visuals for marketing needs. Ruby will select photographs that will pair well with graphic designs to captivate the consumer’s attention. On a weekly basis, Ruby will create photographs and graphic designs for La Quinta. Other items of importance as our approach to the project include: • Project Management: Ruby will manage the project and continuously create captivating photos and attractive graphic designs so that the City of La Quinta is able to accomplish its goals. The firm will accomplish tasks in a timely manner by performing the necessary actions such as: producing photographs and graphic designs, backing up files, sending files or uploading files to a cloud site, monitoring progress, updating progress, monitoring Page 4 of 8 budget, research and analysis, meeting deadlines, continuous communication, and attending meetings. • Strategic Plan: Ruby will create short-term and long-term strategic plans for the project which will help guide the project successfully for the 2022-2023 fiscal year. • Research/Planning: Ruby conducts rigorous research and planning of potential places and/or subjects to photograph which ensure that she captures the true image of La Quinta and all that it has to offer. Whether it’s a mountain trail, golf course, walks in neighborhoods, she will portray La Quinta as the Gem of the Desert that it is. • Photo Shoots: Ruby will capture high-quality and high-resolution photographs with professional photography equipment. • Processing: Ruby will create catalogs of photographs/graphic designs produced. Photographs and designs will be processed and edited using professional Adobe Creative Cloud software (Lightroom, Photoshop, Illustrator, InDesign). • Storage: Ruby will backup files to several external hard-drives to minimize risk of loss of files. Additionally, files could be uploaded to cloud site for easy access for client. • Copyright: Each photograph and graphic design produced will be her own work which removes copyright liability issues. • Model Release: Ruby will utilize model release forms as needed. • Collaboration: Ruby may collaborate with highly experienced photographers and graphic designers if needed, which elevates the services rendered. • Communication: Ruby communicates consistently with client in a timely and professional manner to give progress updates and gather information of what the client needs. • Travel: Ruby will travel to various locations around the City of La Quinta to capture photographs. Page 5 of 8 Page 6 of 8 Fee Proposal and Schedule Photography Item No. Description Fees 1 $550,000 fiscal year budget Photography: $100 hourly rate • 520 hours total for fiscal year (10 hrs. weekly, 40 hrs. monthly) Annual Cost = $52,000 Travel: $18,000 annually ($1,500 monthly) $70,000 annually 2 $750,000 fiscal year budget Photography: $100 hourly rate • 780 hours total for fiscal year (15 hrs. weekly, 60 hrs. monthly) Annual Cost = $78,000 Travel: $20,000 annually ($2,000 monthly) $98,000 annually 3 $900,000 fiscal year budget Photography: $100 hourly rate • 1,040 hours total for fiscal year (20 hrs. weekly, 80 hrs. monthly) Annual Cost = $104,000 Travel: $20,000 annually ($2,000 monthly) $124,000 annually Page 7 of 8 Graphic Design Item No. Description Fees 4 $550,000 fiscal year budget Graphic Design: $25 hourly rate • 520 hours total for fiscal year (10 hrs. weekly, 40 hrs. monthly) Annual Cost = $13,000 $13,000 annually 5 $750,000 fiscal year budget Graphic Design: $25 hourly rate • 780 hours total for fiscal year (15 hrs. weekly, 60 hrs. monthly) Annual Cost = $19,500 $19,500 annually 6 $900,000 fiscal year budget Graphic Design: $25 hourly rate • 1,040 hours total for fiscal year (20 hrs. weekly, 80 hrs. monthly) Annual Cost = $26,000 $26,000 annually Page 8 of 8 Background on the agency and its experience Number of years in busines: 10 years (February 2012) Taxpayer identification number: 32075777451 Ruby Baca, LLC was registered by Ruby Sosa Baca with the Texas Secretary of State on September 7, 2020 References Jorge Acosta from APEX Professional Writing APEX Professional Writing Jorge Acosta – Principal & Lead Grant Writer 7040 N Mesa Suite F-G El Paso, TX 79912 www.apexgrantwriting.com george.a@apexgrantwriting.com (915) 250-6389 Provided photography and graphic design services beginning November 2021 to present in El Paso, TX. Ruby Baca produced the work. Jorge has been very satisfied with the work produced and submitted. Proposer’s warranty/guarantee Ruby Baca, LLC will provide the services stated in the contract in a professional, timely, and legal manner. Statement If Ruby Baca, LLC is selected, the firm will provide the minimum insurance coverage and indemnification noted in Attachment 1.