We The Creative (WTC)RFP
Marketing, Branding,
Campaign Development &
Digital Marketing Services
RFP for La Quinta
ATTENTION:
Marcie Graham, Marketing Manager
City of La Quinta
78495 Calle Tampico
La Quinta, CA 9225
PREPARED BY:
We The Creative
Joven Orozco, President and Main Contact
27132 Paseo Espada, Unit B1225, San Juan Capistrano, CA 92675
Tel. (877) 887-1318, Cell: (949) 463-7887
Joven@wethecreative.com
Marcie Graham, Marketing Manager
City of La Quinta
78495 Calle Tampico
La Quinta, CA 92253
Re: Marketing, Branding, Campaign Development & Digital Marketing Services RFP for La Quinta
Dear Marcie Graham, Marketing Manager;
We The Creative (WTC) is the proposer for the City of La Quinta Marketing, Branding, Campaign
Development & Digital Marketing Services RFP. WTC is a DBA of Jovenville, LLC.
WTC is interested in all facets of this RFP, but feel they would be more of an asset for the following:
1. GRAPHIC DESIGN
2. NEWSLETTER DEVELOPMENT & PUBLICATION
3. BRAND ENHANCEMENT
Joven Orozco is the main contact to contractually obligate the organization, negotiate the contract
and contact for clarification. I can be reached at:
We The Creative, Joven Orozco, President and Founder, Joven@WeTheCreative.com
Tel. (877) 887-1318, Cell: (949) 463-7887, Fax (949) 723-1566, WeTheCreative.com
27132 Paseo Espada, Suite B 1225, San Juan Capistrano, CA 92675
Considerations for a good fit:
Public Sector Experts WTC has exclusively served government clients for 13 of the past 26
years. We understand the special acumen it takes to navigate through the sometimes rough waters
of the public sector. We have immense expertise with attracting, engaging and motivating key
stakeholders toward action.
Customer Service Driven WTC believes great creative results are achieved through an
understanding of client business goals, great communication and strong collaboration. We have a
simple process and a simple way of communicating that maintains transparency throughout the
entire process.
Design Innovation With thousands of marketing messages bombarding target audiences,
innovation must be used as a tool to change behavior. Once we understand project parameters, we
become impassioned to challenge the status quo by exploring a wide range of possible strategies,
tactics, technologies, designs and much more to positively impact a brand, campaign and metrics.
We acknowledge the receipt of the entire RFP with no (0) addenda. All information submitted with this
proposal is true and correct. By submitting this proposal, we acknowledge that we have read and
understand the contents and agree to comply with the requirements and conditions. The proposal
shall remain valid for a period of no less than 90 days from the date of submission.
Thank you for your time and consideration.
Best regards,
Joven Orozco, President and Founder
Project Manager
Nikita Morton is a consummate business professional. She will work
closely with the City of La Quinta with responsibilities for
administration, project tracking, research, handling budgets, client
correspondence, creating presentations and maintaining contact lists.
She works in conjunction with Joven Orozco to manage the entire
process using our proprietary 4D Approach TM
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Work Plan .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Fee Proposal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sample Work . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Resumes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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We The Creative (WTC) is a DBA of 26-year-old Jovenville, LLC specializing in marketing and branding for the
public sector. Jovenville has been a leading creative agency of consumer products and services since 1995.
WTC is both a Small Business Enterprise (SBE) and Disadvantaged Business Enterprise (DBE) located in San
Juan Capistrano, California. WTC is an independent agency and not a subsidiary of any parent company.
In 2007, Jovenville, LLC, braced itself for a downturn in the consumer segment due to a nationwide economic
slowdown. We decided to create the subsidiary We The Creative (WTC) to specifically service public sector
and government agencies. Essentially, we hedged our bets against a drop-off in business which was affecting
many marketing and advertising agencies at the time. That downturn never came for WTC. One of the biggest
and most rewarding surprises about our work at WTC is the people we work with. It’s exciting and gratifying
to see how receptive and enthusiastic our clients are when they see our consumer brand tactics and
strategies in action.
WTC takes great pride in our work process. We feel strongly about collaborating with our clients to meet
expectations and deadlines for optimal results. Our process explores hundreds of ideas that push the
boundaries of creative, strategy and execution. We are unconventional and are always looking to innovate.
We exist for and strive to change the status quo
of creative design in the public sector.
We The Creative
27132 Paseo Espada, Suite B 1225
San Juan Capistrano, CA 92675
T: (877) 887-1318 C: (949) 463-7887
F: (949) 723-1566
WeTheCreative.com
DUNS Number: 964198816
TAX ID: 274745358
Joven Orozco, Main Contact
T: (877) 887-1318 C: (949) 463-7887
F: (949) 723-1566
Joven@WeTheCreative.com
A Match Made in Heaven.
We have been able to influence innovation in a sector
typically known for stagnant graphics.
WTC is a creative agency specializing in a wide range of services.
Our creativity coupled with a proprietary business process delight our clients time and again.
Developing a strategy requires a broad-yet-detailed look at the evolution of a current
position and a projection of future goals. WTC has the collaborative tools and creative
disposition to cultivate a fresh new look, feel and outreach.
Branding is more than just a symbol. It defines how a business presents itself to the
world and sets the tone for the future. WTC has developed some great-fitting brands for
government, public organizations and programs.
Marketing is the thoughtful research process to determine the best way of bringing
public awareness to an organization or project. WTC makes it our business to discover the best
methods of delivering the right message to the right audience at the right time with innovation.
WTC never markets without a purpose. The goal is to always reach a target
audience where they live their lives, in ways that effectively elicit their thoughts and actions.
Advertising is a combination of art and copy designed to attract, engage and
motivate action within a shor t period of time. WTC will determine the main strategy and create a
compelling, fully integrated campaign that spans all platforms.
Social media is ever-evolving and quickly-changing. WTC makes it our business
to have the right people following social media trends, so we can develop and execute a
currently-trending, positive social media presence.
Coordinating an event requires an experienced staff to track the many
moving pieces during execution of a strategy or campaign. WTC has managed several
successful events with our bright and talented coordinators.
Graphic design is the application of artistic concepts that enliven an
organization or project with widely-appealing interest. Our talented staff has received many
awards for their creative achievements and always gives each project their full attention.
WTC has a unique approach to developing annual reports. Our process has
attracted the attention of several media outlets, and received acclaim at industry events.
These are the por tals that connect the government with the public 24/7. WTC
believes websites should have an easy-to-use experience with great visual appeal, so they can
leave a positive impression on all who interface with the website.
WTC Photography and Video brings projects to life in expressive
and memorable ways. Our team’s trained and creative ‘eyes’ can vividly enhance any media.
- Annual Reports
- Water Quality Repor ts
- Rideshare Marketing
- Brand Style Guide
- Annual Report
- Seascape Newsletter
- Inside Newsletter Redesign - Activity Guides
- Development Services Department Branding
- Year in Review Repor ts
- Housing Authority 10 Year Book
- Climate Adaptation Action Plan (CAAP) Brand
- Bring Your Own Long Beach City (#BYOLBC)
- Rideshare Marketing
- Vanpool Marketing
- Bike Safety/Bike to Work Marketing
- Dump The Pump Marketing
- RideMatch.info
- Standardize Email Strategy for Mayor - Interactive Annual Reports
- Outlook Magazine Redesign - Brand Identity Guidelines
- Housing Authority Annual Report
- Westview Outreach Factsheets
- Economic Development Brochure
- Fire Department Annual Report
- Interactive Annual Reports - Upstart Valley Brand Strategy & Marketing
- Pass Transit Free Fare Marketing Campaign - Alternate Fuel Marketing Campaign
- Brand Strategy and Visual Language - Branding and Marketing Collateral
- Brand Identity Guidelines
- Interactive Annual Reports
- Parking Meter Graphics
PROJECT TEAM
WTC is an experienced, proactive team that utilizes the most modern technologies to achieve the best results,
yet our management approach is traditional, personal and customer-focused. WTC schedules regular internal
meetings to ensure every team member stays current and up-to-date on the status of each job.
This team has cohesively worked together on several projects.
Key members of the WTC team will be available for the duration of the project. No person designed as Key
Personnel shall be removed or replaced without the prior written agreement of the client.
WTC will subcontract and use vendors if necessary. WTC does not employ or retain any lobbying or
advocating services on behalf of WTC.
This project team has worked together on several projects and is fluent working within the
This team understands what it takes to deliver projects that are on time and within budget to meet or exceed
expectations.
NIKITA MORTON Account Manager
Nikita Morton is a graduate of California State University, Long Beach, with a
Bachelor of Science and a Marketing degree. She is a consummate business
professional with 5 years experience as a project manager working with Joven
Orozco to manage the proprietary 4D Approach TM . She has delivered on-time
and within-budget projects for OCTA, City of Long Beach, City of Anaheim, John
Wayne Airpor t, City of Costa Mesa, OC Waste & Recycling, City of Santa Monica
and many others.
JOVEN OROZCO President & Chief Creative Officer
Joven Orozco is the President, Founder and Creative Director of We The Creative
(WTC) with 26 years of experience specializing in branding and marketing. Joven
earned a Bachelor of Fine Art with an emphasis in Graphic Design at California State
University, Fullerton. He leads the WTC team toward cutting-edge creativity with a
steady business hand. Clients include OCTA, City of Long Beach, City of Anaheim,
John Wayne Airport, City of Costa Mesa, OC Waste & Recycling, City of Santa Monica
and several more.
ALYSON YARBERRY Marketing Executive
Allison Yarberry is the Founder and CEO of Modera, Inc. which is an
award-winning marketing firm that actively creates meaningful interactions.
Allison believes sharing ideas and embracing feedback is the foundation of
building long-term relationships based on quality, honesty and trust She has
worked with WTC in a great relationship since 2011 on OCTA marketing
initiatives for Rideshare Week, Vanpool, Adventure Series, Bike Safety.
NAOMI PEARSON Brand & Positioning Specialist
A Brand & Marketing Communications strategist, Naomi has demonstrated success
in identifying branding and marketing opportunities and developing sound and
actionable strategies that help companies identify and reach their target audiences
through both traditional and digital mediums.
ASHLEY PATTERSON Public Relations Strategy/Planning
Ashley Patterson is the Founder and CEO of The ACE Agency. Her public
relations and social media firm is dedicated to client advancement and the
development of innovative, meaningful and effective campaigns. She breaks
through the ‘noise’ to effectively connect with regional audiences. Ashley has
collaborated with WTC on projects and social media initiatives since 2014
MARK LOYOLA Digital Marketing Manager
Mark Loyola is the Modera, Inc. digital expert. He has a penchant for adapting
new technologies and strategies into each campaign. Mark uses his background
in production, design, and analytics to successfully manage digital campaigns
across Facebook, Instagram, Yelp, LinkedIn, Snapchat, and the Google Ad
Network including Search, Display, and YouTube.
ANDY RUIZ Creative Director
Andy Ruiz is a Creative Director with over 10 years of experience in the marketing
and advertising industry. He loves everything creative, including illustration,
branding, typography and the latest trends in UX/UI. Through conceptual thinking,
attention to every detail and high aesthetic sensibility, he strives to create
meaningful and uniquely crafted physical and digital products.
KENNETH LIM Senior Art Director
Kenneth Lim is a ‘visual scientist’ with an exceptional commitment to customer
service. He is one of the main reasons for the growth and success of We The
Creative, Kenneth has a Bachelor of Fine Art with an emphasis on Graphic
Design from California State University, Fullerton. He has collaborated with
Joven Orozco to strategize, create and deliver marketing campaigns for OCTA,
City of Long Beach, City of Anaheim, John Wayne Airport, City of Costa Mesa,
OC Waste & Recycling, City of Santa Monica and several others.
KINSEY DAVIS Graphic Designer
A visual storyteller and graphic designer passionate about brand identity,
editorial design, brand campaigns, photo art direction, and packaging. Kinsey
has been an integral part of many designs for We The Creative including John
Wayne Airport’s annual report and Bay Area Air Quality District Management's
interactive annual repor t.
ERIC LUMBA Graphic Designer
Eric Lumba earned a Bachelor of Fine Art with an emphasis on Graphic Design
from California State University, Fullerton. He is proficient in the latest graphic
programs including Adobe Photoshop, Illustrator, InDesign, AfterEffects, MS Word
& Excel and HTML coding. Projects with WTC include the City of Long Beach,
City of Costa Mesa, City of Santa Monica, OCTA, John Wayne Airport and many
others.
JULIE BOS Copywriter
Julie Bos is a skilled copywriter for journals, newsletters, web content, email
blasts, product branding/messaging, sales literature, brochures, ads, feature
stories, case studies, white papers, direct-response marketing, videos, press
releases, product demonstrations and annual reports. She has collaborated
to translate WTC visions to the written word since 2014.
JARE LINDO Web Programmer
Jared is the President and Founder of Siro Solutions a full-service marketing
firm specializing in web design, online advertising, print/digital marketing,
search engine optimization and custom marketing solutions. Jared has
brought WTC campaigns and programs to digital life for clients such as Bay
Area Air Quality Management District, John Wayne Airpor t and others.
Refer to Appendix B: Resumes
OMAR KARIM Web Programmer
President and Founder of MAB Agency, a full-service marketing firm
specializing in web design, online advertising, print/digital marketing, search
engine optimization and custom marketing solutions. Omar has brought
WTC campaigns and programs to digital life for clients such as the Bay Area
Air Quality Management District and others.
CHRIS EUSEBIO Photographer and Videographer
Chris Eusebio is the President and Founder of Eusebio Photography. Chris
has over 22 years of experience as an exceptional creative thriving in the
fast-paced advertising industry. He captures noteworthy images that may be
tiniest of insects or large fast moving vehicles in motion. Collaborative
projects with WTC included the City of Long Beach, Orange County
Transportation Authority, John Wayne Airport and others.
LISA LAZAR Translations
Lisa Lazar, Lazar & Associates, has over 30 years of experience expertly
translating for cultural acceptance. WTC has worked with Lazar & Associates
on Orange County Transportation Authority RideShare Week, Bike Safety, Bike
Month and Dump the Pump campaigns since 2013.
Kevin Fernandez Production Manager
Kevin is responsible for the management of all projects and client relations.
He has an exceptional commitment to customer service and is one of the
main reasons for the success and growth of We The Creative.
Project Management Services
We The Creative has many skills and a wide field of experience. However, our proprietary 4D Approach TM to
project management sets us apart from the competition with a structured discipline applied to the creative
development process.
Nikita Mor ton is an experienced Project Manager who is a key reason for the success of We The Creative. She
is organized and detail-oriented with extensive experience using the 4D Approach TM . Nikita works closely with
the entire project team in conjunction with Creative Director Joven Orozco and Senior Art Director Kenneth
Lim to deliver on-time and within-budget results.
As the primary communicator and direct connection to the WTC project team, she establishes and maintains
orderly process operations, develops/delivers reports and resolves conflict. She initiates and manages a
secure website for authorized users to follow project progress with a 24/7 voice.
Nikita Morton, Joven Orozco, Kenneth Lim and other key personnel typically attend in-person meetings at
client offices, but COVID health and safety restrictions necessitate the project be conducted in a virtual
environment. WTC staff is comfortable and experienced working in a virtual environment to share ideas, files
and documentation. WTC is open to alternatives as the situation changes.
Although Joven Orozco is the primary contact, key personnel Nikita Morton and Kenneth Lim will be available
on a daily basis to respond to any requests in a timely manner for the duration of the project.
Nikita Morton (877) 887-1318, Nikita@wethecreative.com
Kenneth Lim (877) 887-1318, kenneth@wethecreative.com
NIKITA MORTON Project Manager
Nikita Morton is a graduate of California State
University, Long Beach, with a Bachelor of Science and a
Marketing degree. She is a consummate business
professional with 5 years experience as a project
manager working with Joven Orozco to manage the
proprietary 4D Approach TM . She has delivered on-time
and within-budget projects for OCTA, City of Long
Beach, City of Anaheim, John Wayne Airpor t, City of
Costa Mesa, OC Waste & Recycling, City of Santa
Monica and many others.
Creative work with great results is accomplished through trust and collaboration.
Our processes allow us to deliver on our clients objectives and push creativity to
areas never thought imaginable.
Each project has its own unique scope of work that needs a standard way of working and communicating.
WTC developed the 4D Approach™ to address those needs in a creative industry where chaos can easily
dominate in an unstructured environment.
It serves as the model for project development to enable both the client and the design team to focus on the
message and the audience to deliver a compelling and accurate product. We use an online platform to
communicate efficiently and effectively.
The very foundation of the entire project is Discovery.
Before any project begins, we use planning to establish a
fundamental understanding of the parameters that helps us
set achievable goals.
Design criteria guides the project to help us achieve the
goals defined in the Discovery phase. Explorations and
experimentations are presented for client review, feedback
and approval. Boardstorming happens in this phase.
Concept and design become reality by blending research,
art, craft and science. We develop and refine the design
that best represents the established objectives.
The project is one step closer to tangible completion by
finalizing production, verifying accuracy, and
double-checking with vendors to ensure it will be delivered
on time and in the right configuration.
Some of our secret tools for
collaboration and fun!
Boardstorming is a process Joven Orozco created to generate
over a dozen loose ideas for strategic direction, image
direction, printing techniques, social techniques and/or
outreach ideas. Basically, every idea we can think of is placed
on a board for feedback and conversation during an informal
presentation with the client. It allows us to quickly understand
what is possible, but more importantly, what is not possible for
tactics, styles, messaging and/or strategies.
WTC provides a secure, access-controlled website as an easy
way for our clients to communicate with WTC and stay
up-to-the-minute-current on projects whether sitting at a desk
or out globetrotting. It’s a paperless ‘paper trail that keeps
everyone up to date with information such as:.
Overview: Record of events and deliverables in the order of
their occurrence.
Messages: Up-to-date details of projects organized in
chronological order.
Contacts: Everyone involved with the project is listed and
reachable..
Calendar: Up-to-date timeline to follow during the project.
Given communication technology that is available today and
the secure website we provide, we prefer to largely utilize video
conferencing to communicate. We reserve face-to-face
meetings for early meetings where we will spend dedicated
time getting to know you and the desired direction, strategic
development and Boardstorming.
Although we’ve comprised a comprehensive team we have not handled a large contract of this size. We feel
we can be more beneficial focusing on smaller components of this RFP. Our approach for this RFP is to focus
on Graphic Design, Newsletter Development and Publication and Brand Enhancement. We’ve had much
success with several cities and would like to gain La Quinta’s trust before we handle a large contract of this
size. We’d like to walk before we run.
Our observation regarding La Quinta’s brand and visual identity is an inconsistency of brand components and
positioning. We believe there is an opportunity to solidify the brand and advise the other agencies as the other
deliverables are being developed.
Our initial thought (with little research) is to review the City’s position in the marketplace. Why would a
business, resident or visitor choose La Quinta? What makes it different? What does the City stand for?
Our strategy is to position the City as a top tier brand. A Corona del Mar to Newport Beach, a South Coast
Plaza to Fashion Island, a Mercedes to a BMW, a Sax 5th Avenue to Nordstroms, the list goes on. The
difference is subtle but there is a difference. One is more exclusive and prestigious over the other.
Our plan would be to develop a visual language that would be synonymous with this position and would be
recognized on ALL La Quinta communication tactics.
Our first step would be to identify evergreen components of the existing brand and develop this visual
language. Next we move into our boardstorming process (page 16) where we explore and collaborate with the
City to identify several possible looks and feels.
Below are some initial boards we felt were possible directions for the brand. Key word initial… This was a quick
study based on assumptions not real research.
This would be a starting point of a conversation to figure out what the City felt has some merit for the visual
language, but it’s also important to find out what didn’t fit. This exercise is for our creative team to quickly
understand what the brand is not . The objections are just as impor tant to help better design the identity
system.
We’ll choose three possible directions. This visual language will be expressed in a newsletter, advertisements,
website, videos, and much more.
The 4D Approach™ is a structured proprietary business process that moves a project through the stages of
strategic development, conceptual design and refinement of design direction toward final delivery.
Turnaround times are based on unique project needs and our desire to meet or exceed expectations. Below is
our typical work plan whether it is a logo or a comprehensive ad campaign. WTC removes tasks and
deliverables based on the size of the project.
The very foundation of the entire project.
Every project begins with strategic planning to set achievable goals, timing and deliverables. Joven Orozco,
Nikita Morton and Kenneth Lim will attend the vir tual Kick-Off Meeting to fully understand project definition,
vision and timing. They will be prepared to ask detailed questions for clarity.
The framework of operations will then be established by Nikita Morton to include contact lists, reporting
parameters, budget development, time frames and other tasks. She will open a secure website for designated
users to establish a 24/7 communication link between WTC and the City of La Quinta for the duration of the
project.
We The Creative uses a proven multi-step process during the Discovery phase to guide the development of an
effective strategy, marketing plan and execution.
●Define Objectives What are the goals? What are existing challenges? What are opportunities?
●Develop Research Plan Tailor a research plan to meet the needs of this specific project.
●Collect Relevant Data & Information
○Interview internal stakeholders, interview key members of the public, use survey(s), identify
competitors and use website analytics to determine existing attitudes, perceptions,
opportunities and challenges of the current image and positioning.
○Review past and current marketing efforts
○Review and analyze existing accounts such as social & digital media accounts, including but
not limited to past media spend, engagement metrics, site behavior, conversion setup,
audience demographics and affinities/interests as well as other digital, mobile, traditional
and experiential marketing opportunities.
●Analyze What does all of this mean to drive branding decisions?
●Findings Report Develop a written Findings Report discussing the results of brand research and a
preliminary analysis.
●Review/Approve Plan for a minimum of two (2) reviews/meetings/discussion per project or
campaign for review and approval to move onto next steps.
Set time frames, establish budgets, authorize website users and define responsibilities
Research to gain understanding of the target market and needs
Audit current marketing, branding, source information and ideas provided by the City of La Quinta
Interview stakeholders
Develop Findings Report
Plan for a minimum of two (2) reviews/meetings/discussion per project or campaign
Develop strategy and design criteria to guide the project toward achievement of goals.
The exploration of strategic brand positioning and tagline development will be based on thoughtfully gathered
information from Phase One. Once the strategy has been developed, creative ideas will be unleashed. A
comprehensive visual system with core messages, collateral and communications will be gathered to guide
the project toward defined goals.
Typically, three different concept directions – different looks, different colors, different approaches all hitting
the same objectives - will be presented during a minimum of 3 reviews for client review, feedback and
approval.
Boardstorming at this juncture is a valuable tool to generate a plethora of ideas so we can quickly understand
what can, and more importantly, what cannot, be done moving forward.
Establish design direction to best represent the City of La Quinta
Establish the best technology plan
Round 01 - Three (3) design directions – Concepts via rough composites
Asset development (copywriting, illustrations and/or photography)
Round 02 - One (1) composite with client revisions and suggestions
All pages of print collateral or most tactics in an adver tising campaign
Round 03 - One (1) tight composite with client revisions and suggestions
All elements of print, digital or advertising campaign
One collective revision per round of chosen design direction
Approve strategy and content
Where concept and design become reality.
Approved strategy and content will be refined for final approval. Collaboration with key stakeholders
fine-tunes and finalizes all aspects of the project in preparation for implementation. This Phase is a flurry of
activity to design, refine and get it right.
Photo retouch, copyedit, prepare files for print and/or digital proofs
Refine accepted design direction for approval signature
One collective revision per round of chosen design direction
Present final proof for sign-off via project website or in-person
Delivery, execution and wrap-up.
All aspects of the project are finalized, verified and double-checked for accuracy for on time delivery with the
right configuration in the right manner.
Prepare final deliverables and verify accuracy for each project
Develop proofs in the format specified for each project assigned
Develop detailed printing specifications allowing printers and other vendors to understand the entire
scope of the job and provide a responsive quote
Submit final electronic artwork to selected printer or vendor
Wrap up project with submission of final project files, reports and invoices
The following clients are familiar with the WTC design process and work methodology.
333 West Ocean Blvd., 3rd Floor
Long Beach, CA 90802
(562) 570-5232, Chelsey.Finegan@longbeach.gov
Dates: 2015 to present, ongoing
Projects: Housing Authority 10-Year Report, annual reports, digital
collateral, print collateral, photography, branding
1685 Main St.
Santa Monica, CA 90401
(310) 458-8301, E Debbie.Lee@smgov.net
Dates: 2014-present, ongoing
Projects: several projects including the Seascape production and
the Year End Report for the City of Santa Monica, branding,
marketing campaigns
44933 Fern Avenue
Lancaster, CA 93534
( 661) 723–6081, amerino@cityoflancasterca.org
Dates: 2020-present, ongoing
Projects: Outlook Magazine and activity guide redesign and
production, Event marketing and branding
3160 Airway Avenue
Costa Mesa, CA 92626
(949) 252-5163, munvert@ocair.com
Dates: 2006 to present, ongoing
Projects: annual reports, print collateral, wayfinding signage,
photography, videography, copywriting, graphic design services,
brand identity guidelines
550 S. Main Street
Orange, CA 92863
(714) 560-5834, rarmstrong@octa.net
Dates: 2010 to present, ongoing
Projects: public outreach, print collateral, digital collateral,
photography, videography, copywriting
1835 Newport Blvd. A109 - 239,
Costa Mesa, CA 92627
(818) 442-6525, anais@atconnections.co
Dates: 2019
Projects: Rebranding Shopping Center and work with the City of
Costa Mesa to survey community and develop a brand
WTC is stable with no contract failures, bankruptcies, litigations, liens, claims, planned
office closures, impending mergers, acquisitions, buyouts or mergers or any cause of
action or judgement and/or investigation against WTC that will impede the ability to
complete the scope of work as described in this proposal.
We The Creative (WTC) warrants and represents that, to the best of their knowledge, the work assigned
hereunder is original and has not been previously published, or that all work or portions thereof obtained on an
unlimited basis; that WTC has full authority to make this agreement: and that the work prepared by WTC does
not contain any scandalous, libelous, or unlawful matter. This warranty does not extend to any uses that La
Quinta (LQ) or others may make of WTC’s product which may infringe on the rights of others.
Ashley Patterson, ashley@theaceagency.com, (949) 285-9239
221 N Sycamore St, Santa Ana, CA 92701
WTC has collaborated with ACE Agency on many projects and social media plans including Orange County
Transportation Authority initiatives since 2014.
Julie Bos, juliebos@hotmail.com, (714) 282-1229
PO Box 28115, Anaheim, CA 92809
WTC has worked with Bos Communications on several projects including those for Orange County
Transportation Authority, JWA, City of Long Beach, City of Santa Monica for marketing, annual repor ts and
fully integrated advertising campaigns since 2012.
Jonnie Rosen, jonnie@catnmousepromo.com, (818) 391-8264
4924 Balboa Boulevard, Suite 203, Encino, CA. 91316
Cat n Mouse has collaborated on the City of Long Beach Bring your Own (#BYOLBC)outreach campaign.
Chris Eusebio, chris@eusebiophotography.com, (949) 279-1480
211 E. Columbine Avenue, Studio C, Santa Ana, CA 92707
Chris and WTC have photographed many Orange County Transportation Authority, John Wayne Airport and
other projects including advertising campaigns, annual reports and live events since 2013.
Mel Menendez, mel@lazar.com, (310) 453-3302
1516 South Bundy Drive, Suite 311, Los Angeles, CA 90025
WTC has worked with Lazar & Associates on Orange County Transportation Authority RideShare Week, Bike
Safety, Bike Month and Dump the Pump campaigns since 2013.
Rhodri Lumba, rhodri@rhodrilumba.com, (949) 466-0036
Rhoderic Lumba, eric@lumba.com, (949) 413-1157
Lumba Design and WTC have produced many collateral items for many public sector clients since 2007.
Alyson Yarberry, ayarberry@moderainc.com, (949) 244-1403
Stephanie Harris, sharris@moderainc.com, (714) 501-9854
17322 Murphy Ave. #10, Irvine, CA 92614
WTC has been fortunate to work with Modera Inc. on Orange County Transportation Authority marketing
initiatives for RideShare Week, Vanpool, Adventure Series, Bike Safety and others. This has been a great
relationship since 2011.
PREPARED BY:We The CreativeJoven Orozco, President and Main Contact27132 Paseo Espada, Unit B1225, San Juan Capistrano, CA 92675Tel. (877) 887-1318, Cell: (949) 463-7887Joven@wethecreative.com
Jared Lindo, jared@sirosolutions.com , (858) 344-6574
11801 Domain Blvd, 3rd floor, Austin, TX 78758
Jared has worked with WTC on several websites including John Wayne Airport interactive annual report and
Bay Area Air Quality Management Districts annual report since 2019.
Omar Karim, omar@mabventures.com , (714) 955-3165
204 N. Broadway, Suite P, Santa Ana, CA 92701
Omar is currently working with WTC on Bay Area Air Quality Management Districts annual report
PREPARED BY:We The CreativeJoven Orozco, President and Main Contact27132 Paseo Espada, Unit B1225, San Juan Capistrano, CA 92675Tel. (877) 887-1318, Cell: (949) 463-7887Joven@wethecreative.com
If selected, WTC will provide the minimum insurance coverage and indemnification
noted in Attachment 1 of this RFP document.
We The Creative, Joven Orozco, President and Main Contact, Joven@WeTheCreative.com
27132 Paseo Espada, Suite B 1225, San Juan Capistrano, CA 92675
Tel. (877) 887-1318, Cell: (949) 463-7887
Allocation of funds for each task is an estimate and will be refined upon further discussion with the City.
TASK % BUDGET 1 BUDGET 2 BUDGET 3
1. Graphic Design 10.00% $50,000 $75,000 $90,000
2. Newsletter Development & Publication 20.00% $100,000 $150,000 $180,000
3. Photography Services 5.00% $25,000 $37,500 $45,000
4. Public Relations 7.50% $37,500 $56,250 $67,500
5. Economic Development 22.50% $112,500 $168,750 $202,500
6. Video Services 10.00% $50,000 $75,000 $90,000
7. Website Management 10.00% $50,000 $75,000 $90,000
8. Digital Services 5.00% $25,000 $37,500 $45,000
9. Media Buying 5.00% $25,000 $37,500 $45,000
10. Brand Enhancement 5.00% $25,000 $37,500 $45,000
TOTAL 100.00% $500,000 $750,000 $900,000
1. I acknowledge receipt of the Marketing, Branding, Campaign Development & Digital Marketing
Services RFP for the City of La Quinta with zero (0) Adden da.
2. This offer shall remain firm for 90 days from the date of proposal.
Name Tasks Rate/Hr
Nikita Morton Account Manager $90
Joven Orozco Chief Creative Officer $150
Alyson Yarberry Marketing Strategy $130
Naomi Pearson Brand Positioning $130
Ashley Patterson PR/Social Media Strategy $125
Mark Loyla Media Strategy $110
Andy Ruiz Creative Director $130
Kenneth Lim Senior Art Director $105
Kinsey Davis Graphic Designer $90
Eric Lumba Graphic Designer $90
Julie Bos Copywriter $105
Julie Bos Proofread $75
Jillian Martinez Project Manager $80
Janelle Arballo Social Media $80
Christine Graves Public Relations $120
Jonnie Rosen Street Teams $100
Jared Lindo Web Development $110
Omar Karim Web Development $110
Chris Eusebio Photo/Video $100
Lisa Lazar Translation $80
Kevin Fernandez Production Manager $75
Upstart Valley Naming,
Branding, Style Guide
City of Glendale
633 East Broadway
Suite 201
Glendale, CA 91206
2021 Sandra Rodriguez
Community Development Department
(818) 548-2005
sanrodriguez@glendaleca.gov
The City of Glendale, Burbank and Pasadena wanted a collective identity to position the regional area as an innovation hub
for technology, engineering, start-up, capital, entrepreneurship, and media companies. We The Creative helped create the
name, logo, visual language and provided a style guide to help the cities manage the brand. Based on evaluating the key
attributes of the three cities WTC decided to focus on the intersection of technology, enter tainment and education.
The Collection Brochure
Shea Properties
130 Vantis, Suite 200
Aliso Viejo, CA 92656
2017 Marcelo Sandoval
Marketing Director
949.389.7063
marcelo.sandoval@sheaproperties.com
We designed a high-quality brochure intended to appeal to potential retail tenants of The Collection shopping center,
located in the heart of West Ventura County. Jovenville was responsible for the discovery, design, development, and
delivery of The Collection Brochure for its client, Shea Properties. The artwork reflects the center’s highly artistic, young,
and modern brand appeal. The brochure’s contents visualized the center’s strategic location, retail space architecture, as
well as its buzz-worthy appeal to consumers. Light, bright pastel colors were used to create a simple and easy-to-read
elegant design.
Shea Properties Brochure
Shea Properties
130 Vantis, Suite 200
Aliso Viejo, CA 92656
2019 Marcelo Sandoval
Marketing Director
949.389.7063
marcelo.sandoval@sheaproperties.com
Shea Properties has a portfolio of seven properties, each with its own personality. They needed a unique brochure to
showcase each property’s distinctive characteristics.
Each brochure has a trendy, contemporary look and feel that showcases the properties’ offerings using thoughtful
typography, carefully selected color schemes and photography – such as lifestyle images – to demonstrate a wide range of
retailers, restaurants and features.
Branding and Style Guide
City of Santa Monica 2019 Debbie Lee, Chief Communications Officer
(310) 458-8301, E Debbie.Lee@smgov.net
WTC was responsible for evolving the current logo, determining the color palette, fonts, and the components of the brand.
Year in Review Annual Reports
City of Long Beach 2018 Chelsey Magallon, Communications
(562) 570-5232,
Chelsey.Magallon@longbeach.gov
WTC was responsible for designing and delivering a print and digital report that summarizes the City of Long Beach
Development Services department’s efforts to make a difference in the community by building a dynamic, safe, and
sustainable city that honors its past and embraces the future.
The theme for the report was "A Bright Future", depicting the CLB’s vision for their future, as a "remarkable transformation
of the city". This was depicted through the use of a neon pastel color palette along with light and airy layouts. Each report
cover highlighted a new development projects and were boldly colorized for an alluring, inspirational look. The design also
incorporated WTC’s philosophy of run, jog, walk . Utilizing information graphics, pull quotes, and factoids create a hierarchy
of information for a better experience for all types of readers. https://www.longbeach.gov/lbds/publications/annual/
Ctr City Anaheim Marketing
City of Anaheim 2019 Jessica Garcia
Community & Economic Development
(714) 765-4300 x 4569,
JGarcia3@anaheim.net
WTC developed an annual social media plan and content strategy, identified the client voice and target audience buckets
and developed unique contests, social promotions and campaigns that drive fan growth and consumers to visit and
experience all that Anaheim has to offer. WTC also included recommendations on targeting, performing hashtags, user
generated content, event pages, influencer programs, third party apps for shoppable feeds, reservations on social and other
valuable opportunities
Triangle Square Marketing
Triangle Square
1870 Harbor Blvd, Costa
Mesa, CA 92627
2019 Anais Tange
A.T. Connection
1835 Newport Blvd. A109 - 239,
Costa Mesa, CA 92627
anais@atconnections.co
(949) 274-3214
We were responsible for the branding, marketing, and social media for Triangle Square, Costa Mesa. We did a deep dive
into The Triangle brand through research, competitive audits and interviews with key executives, city officials, vendors,
tenants, and community members. In discovery we developed the strategy and position of The Triangle.
City of Long Beach Awareness
Campaign
City of Long Beach 2017 Sergio M. Ramirez, Deputy Director,
Economic Development Department
(562) 570-6129
Sergio.Ramirez@longbeach.gov
The City of Long Beach Economic, Property Development Depar tment wanted to attract real estate developers, hospitality
companies, decision makers and commerce-generating stakeholders to consider the City of Long Beach area as location
for their new developments and ventures. Components included strategy, copywriting and photography supervision.
Inside Santa Clara newsletter City of Santa Clara
1500 Warburton Ave.
Santa Clara, CA 95050
2020 Lon Peterson
Director of Communications
(408) 646-3452,
peterson@santaclaraca.gov
WTC redesigned the City of Santa Clara’s newsletter. We utilize their new brand colors and incorporate a new aesthetic that
is more focused on the user experience. We worked closely with a team of over a dozen departments to create the design.
16pg - 70lb Text 4/4 process 15” x 11” Key Personnel: Joven Orozco, Nikita Morton
Outlook Redesign
City of Lancaster
44933 Fern Avenue
Lancaster, CA 93534
2021 Alexus Merino
T: (661) 723–6081
amerino@cityoflancasterca.org
We redesigned a quarterly publication for print and digital applications. WTC collaborated with the City of Lancaster and
utilized their new brand standards developed by another agency to create a branded publication expressing the values of
the Lancaster brand.
Economic Development
Brochure
City of Hayward, 777 B
Street, Hayward, CA
94541
2015 Micah Hinkle, Economic Development
Manager, (510) 583-5546,
Micah.Hinkle@hayward-ca.gov
Soon after the City of Hayward rebranded its Economic Development Department, they asked WTC to create a compelling
12-page brochure befitting of the City’s new position and its goals. The brochure content depicts new, progressive nature of
the city and utilizes unconventional layouts, specialty paper and printing. The brochure was a huge success. It spurred
communication with manufacturing companies and developers interested in making Hayward their new location.
John Wayne Airport Annual
Report
John Wayne Airport, 3160
Airway Avenue,
Costa Mesa, CA 9262
2017 Marisa Unvert, Communications
(949) 252-5163, munvert@ocair.com
As a world-class aviation gateway for business and leisure travel, John Wayne Airport is expected to create
high-quality annual reports that not only communicate the airport’s value, but also enable readers to have fun and
absorb information in new ways. Pushing the envelope with creativity is one way to get the job done.
To help our client share their impressive achievements in 2017—and also give readers a unique, interactive viewing
experience—we created an animated online annual report that communicated the many ways John Wayne Airport
provides a “Superior Guest Experience from Arrival to Departure.” https://files.ocair.com/annualreport/2017
John Wayne Airport Annual
Report
John Wayne Airport, 3160
Airway Avenue,
Costa Mesa, CA 9262
2018 Marisa Unvert, Communications
(949) 252-5163, munvert@ocair.com
Themed “You ask. We deliver,” the report’s goal is to help JWA highlight their most significant accomplishments of the
past year in a user-friendly format with an optimistic, “California” color palette and style.
The 2018 report focuses on five categories that speak to how JWA listens to and acts upon the needs of their guests:
Superior Guest Experience, A Good Neighbor, Comfort & Convenience, Safety & Security and Financially Sound.
https://files.ocair.com/annualreport/2018
John Wayne Airport Annual
Report
John Wayne Airport, 3160
Airway Avenue,
Costa Mesa, CA 9262
2019 Marisa Unvert, Communications
(949) 252-5163, munvert@ocair.com
In keeping with the goal of celebrating Orange County as a welcoming community and beautiful travel destination, the
WTC design team used a contemporary Southern California color palette and style throughout the report. Photos and
illustrations keep the “beachy” vibe continuous. https://files.ocair.com/annualreport/2019
Miscellaneous Videos Various 2010- 2020 https://vimeo.com/jovenville
WTC has produced several videos and animations for a variety of clients. Please click on the link above to access our
vimeo account.
Calendar
John Wayne Airpor t
3160 Airway Avenue |
Costa Mesa, CA 92626
2021 Unvert, Marisa, Communications Manager
949.252.5163, MUnvert@ocair.com
Rideshare Week 2018
Orange County
Transportation Authority
2018 Ryan Armstrong, Section Manager
(714) 560.5834, rarmstrong@octa.net
The 2018 Rideshare Week theme was “It’s Your Life, Enjoy the Ride.” OCTA reached out to the WTC team to
commission a series of eye-catching digital and print marketing pieces, including a landing page, email templates,
retractable banners, postcards, posters and ads. The playful campaign includes line art illustrations of animals such
as rabbits, bears, sloths and owls doing anthropomorphic things while engaging in ridesharing activities such as
carpooling, alongside pun-y taglines such as “Don’t drive owl by yourself.”
KEY TAKEAWAYS:
Among Facebook
conversions:
Overwhelmingly female,
with the average among
all ages being nearly 60%.
Email marketing was
send to three distinct lists
– CTRs slightly higher
than industry average
RideMatch.info traffic
spiked by 2,000%, with
67% of traffic coming
from new users.
Google display ads
served up 173,795
impressions, producing a
CTR of .32%, consistent
with industry averages.
Bring Your Own Long Beach
City #BYOLBC
City of Long Beach
Environmental Services
Bureau (ESB),
2018 Erin Rowland
Waste Diversion/Recycling Officer
(562) 570-2851
Erin.Rowland@longbeach.gov
Develop a strategic marketing campaign and execution plan to engage and convert residents to bring their own
reusable coffee/drink cups, straws, to-go containers and grocery/produce bags to reduce their reliance on disposable
single-use items.
• Increase awareness of the EPS ordinance
• Educate residents on BYO options
• Increase participation in the City of Long Beach’s Bring Your Own (BYO) initiatives
• Develop measurable metrics
The design direction chosen was a play on the iconic Rosie the Riveter "Call to Arms" poster. By reinforcing the "We
Can Do It" message, the concept was to show different forearms holding up a variety of reusable containers alongside
the tagline "I choose to reuse" personifying empowered and passionate residents making the choice to make the
change. The bright primary color palette and varying patterned backgrounds were eye-catching and representative of
Long Beach's diversity.
The campaign ran during the summer of 2018 and partnered with the City Park/Rec/Marine Bureau to educate
residents through a booth at City Events and through the use of Street Teams reaching out to residents at the events.
This was one way we were able to directly interact with city residents. Overall, the Street Teams were present at more
than 20 city-wide events.
Deliverables/marketing items:
- Social Media (Facebook, Instagram, Twitter)
- Google Ads
- Weekly Emails (welcome/signup email, event update email)
- Website Landing Page
- 2 Billboard Ads
- Tchotchke/Giveaway Items
- Street Team Events (included canopy and table signage, t-shirts and marketing material)
SOCIAL CAMPAIGN (More than 150 posts in 13 weeks)
EMAIL CAPTURE HANDOUT 3 REASONS HANDOUT
WEBSITE DESIGN
EMAIL DESIGN
STREET TEAM HANDBOOK
STREET TEAM POP-UP TENT
CONCERTS
MUD MANIA
4TH FRIDAY
ACTIVATIONS
TO GO CONTAINERS
BAGS
REUSABLE METAL STRAWS CAMPAIGN PIN
BILLBOARD DESIGN
REUSABLE CUPS
STAFF SHIRTS
Style Guide
Hotel Angeleno
A 209-room independent boutique hotel in Los Angeles, was about to undertake
a multi-million-dollar guest room renovation. It was the ideal time to refresh the
brand and reposition the hotel to a new, younger audience.
Key & Key Holder
Social Media System
Do Not Disturb Door Hanger
Business Cards
Uniform Design
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John Wayne Airport Annual Report John Wayne Airport, 3160 Airway Avenue, Costa Mesa, CA 9262 2019 Marisa Unvert, Communications (949) 252-5163, munvert@ocair.com In keeping with the goal of celebrating Orange County as a welcoming community and beautiful travel destination, the WTC design team used a contemporary Southern California color palette and style throughout the report. Photos and illustrations keep the “beachy” vibe continuous. https://files.ocair.com/annualreport/2019
Miscellaneous Videos Various 2010- 2020 https://vimeo.com/jovenville
WTC has produced several videos and animations for a variety of clients. Please click on the link above to access our
vimeo account.
Nikita works closely with clients and internal teams to best meet client
needs. Her responsibilities encompass administration, project tracking,
research and handling budgets as well as composing client correspondence,
creating presentations and maintaining contact lists.
GOVERNMENT EXPERIENCE
5 Years: City of Anaheim, City of Costa Mesa, City of Hayward, City of Lancaster, City of Long Beach, City of
Palo Alto, City of Santa Monica, John Wayne Airport, Marin Transit, Orange County Transportation Authority,
SunLine Transit Agency and Sonoma County, to name a few
EDUCATION
Bachelor of Science, Psychology Major & Marketing Minor, California State University, Long Beach, 2016
EXPERIENCE
03/16 - Present
Jovenville, LLC/We The Creative, 27132 Paseo Espada, Suite B1225, San Juan Capistrano, CA 92675
Duties: Responsible for client services and traffic for all projects. Works closely with all clients with the
ability to understand client needs and get projects done on time and within budget.
11/15 - 2/17
Social Media Curator, 100 Eats
Social media curator, event planning assistance
1/15 - Present
Seventeen Social Club Member, Seventeen Magazine
Promoting products on social media
NIKITA MORTON Account Manager
APPENDIX B
Joven integrates the fundamental understanding of business goals and
objectives with precise creative solutions to produce and deliver accurate
products. He provides strategic supervision on all client projects from initial
discovery to final delivery. Joven always works hard to remain fresh,
competitive and ahead of the market.
GOVERNMENT EXPERIENCE
15 Years: City of Aliso Viejo, City of Anaheim, City of Carlsbad, City of Costa Mesa, City of Hayward, City of
Irvine, City of Long Beach, City of Palo Alto, City of San Buenaventura, City of Santa Monica, John Wayne
Airpor t, Los Angeles County, Los Angeles World Airports, Omnitrans of San Bernardino, Orange County Council
of Governments, Orange County Transpor tation Authority, Sonoma County, Van Nuys Airport
EDUCATION Bachelor of Fine Art with an emphasis in Graphic Design, California State University, Fullerton, 1995
EXPERIENCE
07/95 - Present
Chief Creative Officer, Jovenville, LLC/We The Creative, 27132 Paseo Espada, Suite B1225, San Juan
Capistrano, CA 92675
Duties: Team leader responsible for strategic and creative direction for all projects and to oversee all work
through production and delivery
07/96 - 01/00
Partner, Joken Industries 2814 Lafayette Ave., Newpor t Beach, CA 92663
Duties: Responsible for creative development, sales and marketing
09/96 - 05/97
Typography Instructor, Cal State University, Fullerton, 800 N. State College Blvd., Fullerton, CA 92831
Duties: Responsible for class structure and nurturing students to become good designers who understand
the importance and fundamentals of type
CLUBS / ORGANIZATIONS
AIGA Orange County, Board Member, Vice President of Operations
Orange County Ad Federation, Member
AWARDS
Orange County Ad Club Judges Choice, AIGA OC Design Awards, Best of Show, OCPRSA, Best of Show, and
How Magazine Best of Category
JOVEN OROZCO President & Chief Creative Officer
APPENDIX B
Andy works professionally in tandem with his education. He has gained
valuable on-the-job practical experience to supplement textbook knowledge
with his work on concept-driven branding and marketing campaigns. As a
passionate designer, he continues to challenge himself by making
visually-compelling designs that are both purposeful and solution-oriented.
GOVERNMENT EXPERIENCE
6 Years: City of Anaheim, City of Costa Mesa, City of Hayward, City of LancasterCity of Long Beach, City of
Palo Alto, City of Santa Monica, John Wayne Airport, Los Angeles County, Marin Transit, Orange County
Transportation Authority, SunLine Transit Agency, Sonoma County
EDUCATION
Bachelor of Fine Art with an emphasis in Graphic Design, California State University, Fullerton, 2015
EXPERIENCE
04/15 - Present
Jovenville, LLC/We The Creative, 27132 Paseo Espada, Ste. B1225, San Juan Capistrano, CA 92675
Duties: Works closely with design team to carry out designs across a variety of mediums.
04/15 - 06/15
Graphic Design Assistant, CSUF Mihaylo College of Business and Economics
Focused on print-driven projects. Collaborated with lead designer and marketing manager. Work on large
college campaigns and projects from concept to design and production.
12/09 - 02/13
Graphic Designer, Komet Creations LLC
Responsible for print projects, consisting of product catalog and ads. Maintained website and designed
monthly eblast. Developed and designed plush products. Photographed all product images.
Communicated with art directors of major corporations to produce licensed products.
COMPUTER SKILLS Proficient in all the latest graphic programs including, Adobe Photoshop, Illustrator, Acrobat, Indesign,
Microsoft Office, Macromedia Dreamweaver, Fireworks, Flash, and Quark Xpress
CLUBS / ORGANIZATIONS
AIGA Orange County, Member
AWARDS
Orange County Ad Club Judges Choice, AIGA OC Design Awards, Best of Show, OCPRSA, Best of Show, and
How Magazine Best of Category
ANDY RUIZ Creative Director
APPENDIX B
Kenneth has been with We The Creative for over 20 years and is responsible for the management of
all projects and client relations. Kenneth has an exceptional commitment to customer service and is
one of the main reasons for the success and growth of We The Creative.
GOVERNMENT EXPERIENCE 15 Years: City of Aliso Viejo, City of Anaheim, City of Carlsbad, City of Costa Mesa, City of Hayward, City of
Irvine, City of Long Beach, City of Palo Alto, City of San Buenaventura, City of Santa Monica, John Wayne
Airpor t, Los Angeles County, Los Angeles World Airports, Omnitrans of San Bernardino, Orange County Council
of Governments, Orange County Transportation Authority, Sonoma County, Van Nuys Airport
EDUCATION
Bachelor of Fine Art with an emphasis in Graphic Design, California State University, Fullerton, 1996
EXPERIENCE
07/99 - Present
Jovenville, LLC/We The Creative, 27132 Paseo Espada, Suite B1225, San Juan Capistrano, CA 92675
Duties: Responsible for client services and traffic of all projects. Works closely with all clients with a keen
ability to understand client needs and get projects done on time and within budget.
07/96 - 07/99
Art Director, Bassett & Associates, Laguna Beach, CA 92663
Duties: Responsible for creative direction and production for projects with client and vendor interaction.
COMPUTER SKILLS
Proficient in all the latest graphic programs including Adobe Photoshop, Illustrator, Acrobat, Indesign,
Microsoft Office, Macromedia Dreamweaver, Fireworks, Flash, and Quark Xpress
CLUBS / ORGANIZATIONS
AIGA Orange County, Member
KENNETH LIM Art Director
APPENDIX B
Jillian works closely with clients and internal teams to best meet client
needs. Her responsibilities encompass administration, project tracking,
research and handling budgets as well as composing client
correspondence, creating presentations and maintaining contact lists.
GOVERNMENT EXPERIENCE
3 Years: City of Lancaster, City of Long Beach, City of Santa Monica, John Wayne Airport, Orange County
Transportation Authority, Town of Danville, SunLine Transit Agency and Sonoma County
EDUCATION Bachelor of Arts Communications: Advertising, California State University, Fullerton, 2017
EXPERIENCE
07/18 - Present
Jovenville, LLC/We The Creative
27132 Paseo Espada, Suite B1225, San Juan Capistrano, CA 92675
Duties: Responsible for client services and traffic for all projects. Works closely with all clients with the
ability to understand client needs and get projects done on time and within budget.
10/17 - 05/18
Digital Marketing Specialist, Your Marketing People
200 Spectrum Center Dr Suite 300-B, Irvine, CA 92618
Managed different client accounts on social media, website content, email marketing, SEM campaign
creation and copywriting. Managed and assigned tasks to myself and coworkers for clients’ projects
through Asana and participated in weekly meetings. Created and edited email marketing campaigns
through marketing automation tools like Dotmailer, Marketo, and MailChimp. Built social media
campaigns, create and manage social media calendars, create content, and edit pictures in Photoshop for
clients. Read clients’ Google Analytics and Google Ad Words reports.
COMPUTER SKILLS Proficient in all the latest graphic programs including, Adobe Suite, Dotmailer, MailChimp, Google
Analytics/Adwords, Marketo, Social Media, Microsoft Office
JILLAN MARTINEZ Project Manager
APPENDIX B
Visual Storyteller, Graphic Designer, and Art Director located in
Seattle, WA. Passionate about brand identity, editorial design, brand
campaigns, photo art direction, and packaging.
EDUCATION
Bachelor of Arts, Graphic Design, Western Washington University, 2013
EXPERIENCE
01/21 - Present
Jovenville, LLC/We The Creative, Graphic Designer
27132 Paseo Espada, Suite B1225, San Juan Capistrano, CA 92675
Duties: Design and develop collateral materials for print and digital media. Project and production
management.
03/19 - 11/20
Compass, Associate Design Manager
Seattle, Washington
Promoted twice in 17 months. Managed team of two designers while balancing full workload capacity;
Partnered with Marketing Strategists to elevate the customer experience through world-class design
materials across all channels. Led local photography and art direction, and spearheaded top-level brand
advertising experiences for regional luxury programs. Actively led internal initiatives to promote inclusivity,
mentorship, and cross-collaboration.
03/17 - 08/18
Amazon, Senior Designer
Seattle, Washington
Freelanced as a Brand Designer for Amazon's internal agency, Day 1. Developed and executed co-branding
initiatives with major retail and boutique brands. Created cross-site branded campaigns from concept to
launch. Developed packaging systems for new program launches and editorial and technical design for
long-format brand books including brand strategy and visual identities.
03/17 - 08/18
Starbucks, Visual Communications Designer
Seattle, Washington
Worked as liaison between Visual Communication team and Visual Merchandising Design team. Designed
comprehensive communication documents from concept through print for internal strategies and store
communications while maintaining Starbucks brand and voice throughout.
KINSEY DAVIS Graphic Designer
APPENDIX B
Copywriting skills for journals, newsletters, web content, e-mail blasts,
product branding/messaging, sales literature, brochures, ads, feature
stories, case studies, white papers, direct-response marketing, videos, press
releases, product demonstrations and annual reports. Additional skills
include project and budget management, interviewing, graphic design/layout
and print production.
GOVERNMENT EXPERIENCE 6 Years: John Wayne Airport, Orange County Transportation Authority, OC Waste & Recycling
EDUCATION Bachelor of Arts, Communications/Adver tising with Honors, California State University, Fullerton 1989
EXPERIENCE
02/00 - Present
President and Copywriter, Bos Communications
AMR Marketing Group, Beckman Coulter, Agency Ingram Micro, Mazda USA, Corinthian Colleges, D-Link,
Toshiba (laptops), Microsoft, Cisco, OCTA, Cal Poly Pomona, Grifols Diagnostics, Presbyterian
Intercommunity Hospital (PIH Health), St. Joseph Hospital, St. Jude Medical Center, Workforce
Management Magazine, Avery Dennison, LexisNexis, Rhythm Interactive (Website Agency) Jovenville
(Creative Agency), Beckman Coulter, UCI Pediatrics, Targus, Cal State San Bernardino, Saba Software
CAREER ACHIEVEMENTS
Global Strategic Messaging: Created all-new product messaging for Grifols Global Marketing, supporting a
strategic re-launch after company acquisition.
Toshiba Laptop Division (2011-present): Create quarterly product branding/messaging, headlines, web pages
and Amazon A+ content for all Toshiba laptops, storage products and TV product lines.
Healthy Living Magazine (2010-present): Contribute 10-15 articles for PIH Health quarterly community
magazine, distributed to 250,00 homes in Southern California.
Mazda Dealership Magazine (2005-2008): Contributed 7-10 articles for Mazda’s bi-monthly FUEL Magazine
(circulation 20,000), distributed to 700+ Mazda North America dealerships nationwide.
Agency Ingram Micro (AIM): Consistently create 10-20 reseller emails/e-newsletters per month for Top Tier
manufacturers within the distribution channel.
JULIE BOS Copywriter
APPENDIX B
Eric is responsible for graphic design of all projects. Eric works with the
client to identify the needs of the client to ensure each project is a smooth
process. Eric has a serious commitment to customer service and is one of
the main reasons for the success and growth of We The Creative.
GOVERNMENT EXPERIENCE
10 Years: City of Anaheim, City of Costa Mesa, City of Hayward, City of Long Beach, City of San Buenaventura,
City of Santa Monica, John Wayne Airport, Los Angeles World Airports, Omnitrans of San Bernardino, Orange
County Transportation Authority, Van Nuys Airport
EDUCATION
Bachelor of Fine Art with an emphasis in Graphic Design, California State University, Fullerton, 1993
EXPERIENCE
2011 - Present
Jovenville, LLC/We The Creative, 27132 Paseo Espada, Suite B1225, San Juan Capistrano, CA 92675
Duties: Responsible for art direction, client services and traffic.
2004 – 2007
Design Instructor, California State University, Fullerton
Instructed Typography A, B, and C to university students in the Graphic Design program of CSUF. Create
lesson plans; lecture; demo software and design tools; assign projects; critique projects; counsel
students.
1992 - 2000
Art Director, B&A Marketing & Consulting
Spearhead company’s web and multimedia initiatives; concept, art direction and design of marketing and
collateral materials (brochures, media kit, direct mail); development of corporate and brand identities;
packaging design; design of trade show graphics and materials; participate in strategic planning of
marketing campaigns; lead brainstorming sessions; market research.
COMPUTER SKILLS
Proficient in all the latest graphic programs including Adobe Photoshop, Illustrator, InDesign, AfterEffects,
Microsoft Word & Excel, HTML coding.
ERIC LUMBA Graphic Designer
APPENDIX B
Alyson has a passion for Southern California and the brands that call it home. She couples her born
and bred knowledge with the vast marketing and advertising oppor tunities she uncovered for nearly
20 years in the industry. As the head of an OC adver tising agency, she spent many years honing the
skills necessary to bring the most strategic and thoughtful marketing plans to life. She led the
marketing efforts for the Orange County Fair which experienced unprecedented success with
record-breaking attendance years. Her past experience also includes: Pacific Amphitheatre, Goodwill
of Orange County, Children’s Hospital of Orange County (CHOC), The Irvine Company, International
Motorcycle Shows, Kawasaki, The Sawdust Festival and OC Baron’s Ball.
GOVERNMENT EXPERIENCE
4 Years: Orange County Transportation Authority
EDUCATION
Bachelor of Arts degree in Business Administration, Portland State University, 1994
EXPERIENCE
12/10 - Present
President, Modera Inc. 17500 Red Hill Ave., Suite 260, Irvine, CA 92614
Duties: Provides leadership to position company for success. Responsible for making key strategic
business decisions ensuring that the Agency effectively serves its’ clients needs. Leads business
development and ensures ongoing client satisfaction. Develops high level, strategic marketing and media
plans.
11/07 - 11/10
Principal, Blue C Advertising
3182-C Airway Ave., Costa Mesa, CA 92626
Duties: Ensured that the agency provided excellent service to the client in all key areas: Marketing,
Creative, Media, Research and Account Management. Responsible for making key strategic business
decisions.
09/04 – 11/07
Director of Account Services, Blue C Advertising, 3182-C Airway Ave., Costa Mesa, CA 92626
Duties: Responsible for the overall agency performance, ensuring financial goal attainment, development
of agency/client relationships, while coaching and mentoring client service staff members.
01/02 – 09/04
Senior Account Executive, Blue C Advertising, 3182-C Airway Ave., Costa Mesa, CA 92626
Duties: Served as an agency catalyst for implementing and achieving client tactical marketing plans by
working with internal team members and external client personnel to determine campaign tactics.
ALYSON YARBERRY Marketing Executive
APPENDIX B
As Modera’s resident digital exper t, Mark has a penchant for adapting new technologies and
strategies into each campaign. Mark advises clients on how to gain a complete understanding of
their audience’s digital footprint, while maximizing all available platforms to attract new leads. Using
his background in production, design, and analytics, Mark has successfully managed digital
campaigns across Facebook, Instagram, Yelp, LinkedIn, Snapchat, and the Google Ad Network
including Search, Display, and YouTube. Utilizing researched targeting methods and creating content
that matches brand values, Mark has boosted sales, subscriptions, visitor counts, and social
engagement for clients in the following industries: Automotive, Athletics, Film/TV, Healthcare,
Non-Profit, Law, Retail, Tech, and Transpor tation.
EDUCATION
Bachelor of Arts degree: Rhetoric & Media Studies, Lewis & Clark College, 2016
EXPERIENCE
03/18 - Present
Modera Inc. 17500 Red Hill Ave., Suite 260, Irvine, CA 92614
5/17 - 3/18
Digital Production Coordinator, Modera Inc. 17500 Red Hill Ave., Suite 260, Irvine, CA 92614
06/16 - 05/17
Junior Producer, Modera Inc. 17500 Red Hill Ave., Suite 260, Irvine, CA 92614
05/16 - 08/16
Development Intern, Virgin Produced
05/15 - 05/16
Production Stage Manager, Stage 13
MARK LOYOLA Digital Marketing Manager
APPENDIX B
Ashley Patterson is a public outreach consultant who founded The ACE Agency in 2007 which is
located in the Artist’s Village of Downtown Santa Ana. Cultural institutions, destinations,
corporations, nonprofits and communities rely on the agency’s uniquely designed media and
community outreach campaigns to expand and increase visibility within targeted demographics.
Honors and achievements throughout her career include OC Metro’s “40 Under 40 Most Successful
Entrepreneurs and Executives”, OC Weekly’s “Best Promoter” and 944 Magazine’s “Women to Watch”.
EDUCATION
Orange County High School of the Arts and the School of life
EXPERIENCE
2001-Present
The Ace Agency: CEO & Director
221 N. Sycamore Street, Santa Ana, CA 92701
Duties: Staff leadership, business development, strategy and oversight of execution of all programs and
campaigns from concept to execution and wrap.
ASHLEY PATTERSON Public Relations Strategy / Planning
APPENDIX B
A well rounded photographer and videographer shooting everything from the smallest insects to
large vehicles in motion. Traditionally trained in the darkroom, he understands the science of light
and film. With over 18 years experience, he studied photography before the digital age and has kept
up to date with the newest technologies that photography has to offer today. Christopher
understands and thrives in the fast paced advertising business. He has worked with numerous art
directors and clients over the years and knows how to deliver to their expectations.
GOVERNMENT EXPERIENCE 5 Years: John Wayne Airport, Orange County Transportation Authority, and City of Long Beach
EXPERIENCE
01/99 - Present
President, Eusebio Photography, 211 E. Columbine Ave, Studio C, Santa Ana, CA 92707, (949) 279-1480
PAST CLIENTS
Invisalign
Macy's
SRS Labs
Land Rover
Yogurtland
Southern California Edison
St Jude Medical
Callaway
Mattel
Hitachi
Powerplate
SAMPLES
www.eusebiophotography.com
CHRIS EUSEBIO Photographer & Videographer
APPENDIX B