JNS NextREQUEST FOR PROPOSALS
MARKETING, BRANDING, CAMPAIGN DEVELOPMENT
& DIGITAL MARKETING SERVICES
78080 Calle Estado, Suite 201
La Quinta, CA 92253
760.775.0000
www.jnsnext.com
January 7, 2022
Marcie Graham
City of La Quinta, Marketing Manager
78495 Calle Tampico, La Quinta, California 92253
To Ms. Graham:
Thank you for the opportunity to submit our proposal for marketing services for the City of La Quinta. We have
received and reviewed the RFP, and will honor the contents of this proposal for 90 days from the due date
of the proposal. As an agency handling marketing initiatives for the Palm Springs Bureau of Tourism, City of
Palm Springs, Palm Springs Airport, Visit Greater Palm Springs, Healdsburg, Greater Ontario, and Sonoma
Valley as well as many tourism and business clients in the Greater Palm Springs area, JNS Next has a strong
understanding of the stakeholders of your entity, and we are pleased to present our approach, unique style, and
desire to continue working with you and your team to demonstrate our capabilities for support. We feel that our
insights and experience from past work with the City of La Quinta, positions us as a great fit to work with the city
on full-scope communications, marketing, and advertising services. We have seen successes in handling some
aspects of these services for the City of La Quinta in the past, but are excited for the opportunity to be even more
strategic and helpful with this full-scope of services, which we have not been able to provide in the past.
Included in our proposal, you’ll find information about JNS Next’s award-winning services, talented staff, unique
approach, recommendations and past successes. We’ve included examples of past performance, as well as client
references for project work similar in scope to this RFP.
Coming out of unprecedented times with COVID-19, JNS Next also understands businesses (especially
governmental bodies and small, yet mighty cities) must adapt and look to think beyond the typical approach to
marketing, branding and strategic communications and planning. Our team is agile and innovative and our agency
becomes an extension of your team, and goes beyond the usual limits. We are a creative marketing agency that
understands the immense passion, grit and effort that is required for a small team to achieve huge results. We are
dedicated marketing strategists, expert designers and creative thinkers that believe in the transformative power of
great ideas. We engage with clients that are looking for a partner who understands their obstacles, supports the
passionate drive behind their mission, and creates a thoughtful strategy for achieving real impact.
We seek to help industry disruptors activate their brand and transform their ideas into business opportunities that
turn heads and profits. Part strategist, part creator and part cheerleader, we want to partner with you to achieve
the incredible.
We appreciate your consideration and welcome the opportunity to work with you. Please do not hesitate to
contact me or David Wells with any questions.
Sincerely,
Garry Sage David Wells
CEO/President Vice President of Communications
TABLE OF
CONTENTS
TRANSMITTAL LETTER ..............1
ABOUT US ..............................3
REFERENCES ..........................5
MEET THE TEAM ......................7
WORK PLAN ............................11
BUDGET/MEDIA PLANS ...........21
CASE STUDIES .......................23
David Wells
david@jnsnext.com
78080 Calle Estado, Suite 201, La Quinta CA 92253
(c) 443-299-9894
(o) 760-775-0000
JNS Next Tax ID# is 45-4464171. If selected, JNS Next will provide
the minimum required insurance coverage and indemnification noted
in Attachment 1.
For questions or comments regarding JNS Next’s capabilities or this proposal
please reach out to David Wells, Vice President of Communications.
2
ABOUT US
JNS Next Creative & Media Hub is a full-service boutique verbal and visual communications agency founded on
strategic marketing planning and execution. We do branding, traditional and digital marketing, advertising, public
relations, social media, graphic design, creative campaign development, media planning and buying, and more. We
specialize in working with clients in all areas of the tourism and hospitality industries—from destination and tourism
organizations to hotels and restaurants, wine and agri-tourism and more. With reach across the United States near
major media markets, and some international, our hub is in the golden state of California.
Founded in 2007, the company is headquartered in La Quinta, CA with a team of 14+ communications professionals
that collaborate on creative programming ideas and execution. We are marketers that specialize in destination/
city and brand voice. We work with destination marketing organizations (DMOs), county and regional marketing
organizations, cities, assessment districts (BIDs, TBIDs), wine, agriculture and tourism regions, tourism attractions
and hotel/resorts. We become an extension of your organization and serve as your biggest supporters, hardest
workers and greatest advocates. With decades of collective experience across our leadership team, we’ve
mastered the ins and outs of this industry and help our clients shine. We have chosen agency staff and partners
that embody and enhance our culture including designers, videographers, developers, writers and PR pros.
Our expertise is working with tourism organizations and understanding their unique challenges. We are familiar
and comfortable with a variety of reporting structures, including direct reporting to Executive Directors, boards,
marketing committees, steering committees and/or other administrative bodies. Our team is committed to meeting
our clients’ needs from both a planning and execution standpoint, and an administrative and reporting perspective.
We Know Strategic Destination Marketing
While our clients range from small but mighty destinations, boutique hotels, and international
tourism bureaus and everything in between, our primary focus is tourism in Southern and
Northern California, with expertise in the anchor markets of Los Angeles, San Francisco Bay
Area, New York and the MidWest. With an office in La Quinta, and a plethora of clients in
Southern California, we know the landscape and media of your target market areas intimately.
JNS Next does not have any current alleged significant prior or ongoing contract failures, any
civil or criminal litigation or investigation pending, which involves the Proposer or in which the
Proposer has been judged guilty or liable within the last five years.
JNS Next is a full-service marketing agency founded on
strategic planning and execution.
MEDIA • DIGITAL • CREATIVE
QUALIFICATIONS
Strategic Approach
Our efforts are designed not simply to generate activity,
but to further your goals and get real results. Our approach
is strategic, beginning with clear, specific objectives and
concluding with a measured analysis of how successfully
we’ve achieved our stated objectives.
Our integrated programs blend traditional marketing tactics
such as campaign design, advertising and messaging
strategy, with innovative digital tactics which are all
adapted to the various markets you are looking to reach.
We Get Results | Warranty of Work Product
Our team is made up of professionals who are not only
technically skilled but are also passionate about the
industries we represent. Prior to joining JNS, our account
representatives have worked in DMOs, hotels, media
outlets, wineries, restaurants, and agencies, bringing to
our team a wealth of practical experience on the “other
side of the fence” that informs the creative marketing
programming we develop on behalf of our clients.
Client services is the heart and soul of JNS Next.
Accessibility to our team, quick responsiveness, meticulous
attention to detail, and steadfast follow through are just
a few guarantees you can count on with every individual
that is involved with the account. The team assigned to
your account will be fully entrenched in all aspects of
your business, as well as being intimately familiar with
your competition. We have the bandwidth and resources
available to deliver on all aspects of services sought out
by this RFP.
We are the agency of record for Visit Greater
Palm Springs, and currently work with the City of
La Quinta with a focus on attracting leisure business to
the destination while stimulating surrounding business.
Throughout the last 18 months we have strategically worked
on vaccination campaigns, local economic development
campaigns and more to support the cities businesses and
residents. Our team has become personally acquainted
with the countless assets that makes the City of La Quinta
so coveted as a local and frequented as tourists. Below is a
sampling of relevant clients we’ve worked with over the past
13 years:
Hotels & Resorts
• Hyatt Regency Indian Wells
• L’Horizon Resort & Spa
• Palm Springs Preferred Small Hotels
• Sonoma Valley B&B Association
Destinations, Events and Businesses
• Augustine Casino
• BNP Paribas Open
• City of Coachella
• City of Indian Wells
• City of La Quinta
• City of Rancho Mirage
• Visit Greater Palm Springs
• Greater Ontario CVB
• Indian Wells Arts Festival
• Ontario Reign
• Orange County Visitors Association
• Palm Springs Bureau of Tourism
• Palm Springs International Airport
• Palm Springs Air Museum
• San Bernardino County
• Sonoma Valley Visitors Bureau
• Visit 29 Palms
• Visit Arlington Texas
• Visit Oakland
We Know the Territory and Desired Audience
Our clients range from small yet mighty destinations, to
boutique hotels, large resorts, international tourism bureaus
and everything in between. Our primary focus is tourism and
hospitality in Coachella Valley, with expertise in the anchor
driver and flight markets for Southern California, Northern
California, Midwest, East Coast and international. With an
office in La Quinta, and a plethora of clients in Palm Springs,
we know the landscape and media of California target
markets intimately and the strategies that help them succeed.
Traditional
Marketing &
Public Relations
Digital Brand
Storytelling
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CLIENTS &
REFERENCES
JNS Next was originally founded as a strategic media buying agency, and quickly evolved
into a full-service creative marketing agency. Over 14 years of building relationships and
intimately learning about varying media types in and out of market have led us to generate
significant ROI equating to six times the national average for our clients on the local,
regional and global front. Our goal is simple, to generate significant results for tourism
destinations. It’s as simple as that.
Meet some of our major clients.
Visit Greater Palm Springs (VGPS)
Located in the greater Coachella Valley of Southern California, VGPS has been a client of
JNS Next for 13 years. Services include but are not limited to:
• strategic development
• media plan development and execution
• graphic design services
• social media strategy and execution
• development of successful partner co-op programs
• monthly analytics report
JNS Next is responsible for trafficking all creative to vendors. Media buys are international,
national, regional, direct flight markets, and drive markets. Project manager: David Wells.
Support staff: Garry Sage, Katelyn Green, Jayme Stark, Jerremy Sage.
CONTACTS
Scott White, President and CEO / 760-969-1302 / scott@visitgreaterps.com
Colleen Pace, Chief Marketing Officer / 760-969-1347 / colleen@visitgreaterps.com
Although our agency offers a full spectrum
of traditional services including print design,
broadcast production, social media management
and content development for a range of
businesses, JNS Next specializes in strategic
marketing planning and execution.
AMS Connect
Anthem Mechanical
Augustine Casino
Big Brothers Big Sisters
City of Coachella
City of Indian Wells
City of La Quinta
City of Rancho Mirage
Coachella Valley Water District
CSUSB - Palm Desert
Desert Oasis Health Care
Desert Champions (BNP Paribas Open)
Destination PSP
FIND Food Bank
Gallery at Skyborne/Miralon
Greater Coachella Valley Chamber
Hyatt Regency Indian Wells
Indian Wells Arts Festival
Leeds and Son Fine Jewelers
OneFuture Coachella Valley
Palm Springs Airport
Palm Springs Preferred Small Hotels
Palm Desert Church of Christ
Patios Plus
Regency Residential
Royale Real Estate
The General A/C
SOME MORE OF OUR CLIENTS
Experience Sonoma Valley
Located in Northern California, Sonoma Valley has been a
client of JNS Next for 7 years. Services include:
• strategic development
• media plan development
• creative concept/design
• digital media execution
• monthly analytics, quarterly and annual reports
JNS Next presents all plans and reports to the executive
and marketing boards. JNS Next is responsible for
trafficking all creative to vendors. Media buys are
regional, direct flight markets, and drive markets.
Project manager: David Wells. Support staff: Garry Sage,
Katelyn Green, Matt Crabb, Jerremy Sage.
CONTACT
Tim Zahner, Executive Director / 707-996-1090 /
tim@sonomavalley.com
Greater Ontario Convention and Visitors Bureau
Located in Ontario and Rancho Cucamonga, California,
GOCVB has been a client of JNS Next for 2 years. Services
include but are not limited to:
• strategic marketing development
• media plan development and execution
• website design and development
• creative concept/design
• marketing collateral development
• video and commercial production
• photo production
• social media strategy and execution
Project manager: David Wells. Support staff: Garry Sage,
Jayme Stark, Matt Crabb.
CONTACTS
Michael Krouse, President and CEO / 909-937-3001 /
mkrouse@toyota-arena.com
Experience Arlington CVB
Located in Texas, JNS Next has worked with this client for 6
years. Services include but are not limited to:
• strategic development
• media plan development
• execution of the media plan
• creative concept/design
• video production
• marketing campaign development
• social media strategy
Project manager: Garry Sage. Support staff: Katelyn Green.
CONTACT
Decima Mullen, Senior Director of Marketing and PR /
817-265-7721 / decima@arlington.org
Palm Springs Bureau of Tourism
Palm Springs, California is a major destination in Southern
California, attracting global visitors to this year-round oasis.
The Bureau of Tourism has been a client of JNS Next for
13 years. Services include but are not limited to:
• strategic media plan development
• campaign design and development
• execution of the media plan
• photo and video development
• social media strategy and execution
• monthly analytics and annual reports/videos
Media buys are international, national, regional, direct
flight markets, and drive markets. Project manager: David
Wells. Support staff: Garry Sage, Katelyn Green, Matt
Crabb, Jerremy Sage.
CONTACTS
Rob Hampton, GM - Palm Springs Convention Center /
760-322-8400 / rhampton@palmspringscc.com
Kara Walker, Marketing Director / 760-322-8414
CLIENTS
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MEET YOUR CORE
GARRY SAGE
CEO/President
DAVID WELLS
Vice President of Communications
JNS Next team is made up of skilled professionals who become an extension of your team. We pride
ourselves in dedicating senior leadership to your account, and having a full staff of support team. Ronny
Henderson will serve as key administrator for work outlined in this proposal, with heavy support from
David Wells, Garry Sage, Morray Poston and Katelyn Green.
A highly accomplished entrepreneur and media strategist, Garry
Sage’s 30+ years in advertising and marketing has forged a trail
of success from the remote metropolis of Alaska to Southern
California’s playground of the stars. Combined with his insider
experience working for media conglomerates such as ABC and FOX, and
his keen insight and ability to maximize audience and target market reach,
Garry has led JNS Next since 2007 to purchase and manage millions of
regional, national and international advertising dollars, yielding profitable
ROI for his clients. Garry’s knowledge of the media landscape is second
to none, and his long-time media relationships yields great deals and
innovative ideas for his clients. Garry’s wealth of knowledge of national,
state and local demographics, ratings, media markets and potential outlets
helps JNS Next clients tremendously. Garry is on the board of directors of
CalTravel and is a Certified Tourism Ambassador in Greater Palm Springs.
Prior to JNS Next, Garry worked as the General Sales Manager at KYES TV
in Anchorage Alaska from 2002-2005, and was General Sales Manager at
KIMO TV (ABC) from 1997-2002.
David is a marketing, public relations, design and photography
professional with experience in multimedia communications, with
more than 12 years’ experience in the tourism marketing field. David joined
us after 9 years in Sonoma Valley where he lead marketing, public relations
and communications for tourism businesses and organizations. With a
diverse range of skills, David brings a solid understanding of the strategic
verbal and visual communications blend to his clients and provides ample
knowledge about destinations, businesses, hotels and nonprofits. Staying
on top of the latest new media tools and tactics, as well as traditional
platforms, David helps clients understand the value of each marketing tool
and builds successful branding, marketing, public relations and advertising
campaigns around goals and objectives. David was instrumental in the
crisis communications for Sonoma Valley surrounding the wildfires in 2017,
working with media, hotel partners, tourists and organizations including
Visit California, SF Travel, CalFire, Brand USA, Visit Napa Valley and
more. Prior to JNS Next, David was an independent marketing contractor
for tourism businesses in Sonoma Valley from 2015-2018 including the
Sonoma Valley Visitors Bureau, Corner 103 Winery, Sonoma Valley Museum
of Art and more. David has a Bachelor of Arts in Strategic Communications
from Elon University.
MEET THE TEAM
JUDY SAGE
CFO and Vice President
Judy’s marketing savvy and personal connection with clients has
fostered strong and enduring relationships with industry leaders
including the Palm Springs Bureau of Tourism, the BNP Paribas Open, the
City of Indian Wells and the City of Palm Desert, Palm Springs Subaru,
California Window & Door, Paper Doll Interiors and more. “I take pride in
giving 100% of my efforts into partnering with our clients, and I strive for
their success as if it were my own,” Judy asserts. “Honor and respect is the
foundation for all relationships - old and new - here at the agency.” Prior to
JNS Next, Judy was Regional Sales Manager for KIMO-TV (ABC) in Alaska
from 1984-2005.
8JAYME STARK
Multimedia Manager and
Marketing Coordinator
Jayme Stark is a graduate from California State University,
Monterey Bay. Jayme graduated college with a bachelor’s degree in
Business Administration with a concentration in marketing, while playing
DII collegiate softball on scholarship. At JNS Next, Jayme leads the social
media and content marketing team, as well as the meetings strategy and
implementation of the campaign for Greater Ontario CVB. She also leads
social media strategy for the Toyota Arena, Visit Greater Palm Springs,
Visit Palm Springs, City of Indian Wells and more. Jayme oversees the rest
of the social media department generating dynamic organic content for
clients, and assisting in paid social media strategy. She also writes content
for client marketing collateral, assists on photo and video shoots, and
assists on design projects and media coordination.
KATELYN GREEN
Senior Digital Strategy &
Marketing Manager
Katelyn is an integrated digital marketing professional bringing
a strong force to the team with more than 12 years experience in
the field. Katelyn joined JNS Next in 2019 and delivers superior digital
marketing strategies for her clients to drive brand loyalty, awareness and
quality results. Her way of building a trusting relationship with clients helps
to ensure customer retention and growth. Katelyn leads digital strategies
and reporting for clients, optimizing DSP and programmatic campaigns
daily to guarantee the highest ROI. Katelyn is certified in Google AdWords
and Google Analytics and has undergone extensive training in all aspects
of digital marketing. Her passion for helping people motivates her to
tackle a hands-on approach to business strategies in social media, content
strategy and digital marketing communications. She enjoys being a part
of an innovative and digitally advanced team where her skills help to
accomplish client success. Katelyn joined JNS Next after more than 10
years at LOCALiQ, a division of Gannet and USA Today in Coachella Valley.
NICOLE ROBISON
Marketing Coordinator
Nicole is a graduate of California State University Long Beach who sat
on the President’s Honor list and as a member of Kappa Omicron Nu
National Honor Society. Nicole joins JNS Next with almost seven years
of digital marketing experience. Originally from Orange County, Nicole
has worked with a wide variety of industries ranging from food, fashion,
financial institutions, and even major international commercial truck OEM’s.
Nicole is well-versed in refining key demographics for brands by appealing
to their interest to build strong, meaningful online communities. Nicole
is HubSpot Social Media and SEO certified and has worked alongside
multiple influencers to create impactful campaigns that drive sales for
brands. Along with social media management, Nicole’s experience includes
SEO, SEM, web design, campaign strategy, graphic design, branding, PR,
emailing marketing, event marketing and blogging. Nicole is a versatile
player on our team eager to achieve great results for our clients.
RONNY HENDERSON
Senior Director of Marketing
Ronny brings more than 25 years as a proven, dynamic & progressive
business development professional who has a broad spectrum of executive
experience. His firsthand cross-cultural multimedia experience comes from
his roles in six (6) Olympic Broadcast consultations while in an executive role
with Dartfish USA in Atlanta Georgia – a Video Performance & Data Analysis
company that introduced Emmy Award Winning digital video enhancements
multiple major broadcast networks. His diverse background in sports,
entertainment & hospitality has led to deep client insights involving SEO, SEM
& PPC campaigns. Some of his most recent successes lie in the programmatic
OTT/OTA space as a content creator. He has been streaming content via
multiple platforms since 2015.
Ronny joins the JNS Next team in a leadership role with a focus on digital
marketing & integrated multimedia. His deep digital media background & his
natural passion for the ever-developing digital media space will serve as a
tremendous asset to the growth projected for the Coachella Valley and JNS
Next’s growing list of regional & national client accounts.
MEET THE TEAM
MORRAY POSTON
Marketing Coordinator
An LA native that’s Coachella Valley grown, Morray lends her passion
for writing and creativity to JNS Next as Marketing Coordinator. In
her position, she not only helps manage social media for the agency
and its clients, but she assists the creative department with verbal and
visual content generation. Morray jumped right into her role in 2021 after
graduating with honors from Cal State San Bernardino with a degree in
PR/Communications where she also produced exciting content for the
PAWS radio station and held the position of Creative Branding Manager for
the University’s student led public relations firm, Coyote PR. Additionally,
Morray worked closely with local nonprofits on their marketing and public
relations strategy and execution. In her spare time, she loves to spend time
with her family and spoil her fur-babies, two dachshunds.
8Senior Finance Manager
The service from the JNS Next team is consistently professional and provides the highest quality expertise. From the ease
of communication with every member of their staff to their flexibility to pivot and make changes when necessary, they
understand our goals and objectives and execute them swiftly. Working with JNS Next is a true partnership and feels more like
working with an extension of our team than an external agency. We have confidence knowing we can always rely on them
to strategize, find creative solutions, and maximize our budgets efficiently. We love working with JNS Next and would highly
recommend them to anyone looking for an agency that offers dedication and loyal personalized service!
– Colleen Pace, Greater Palm Springs Convention & Visitors Bureau, Chief Sales & Marketing Officer
I have worked with JNS Next for over 13 years, at three different DMOs. Their leadership, professionalism, knowledge of the
travel industry and strategy has given me confidence and the ability to produce results. As the team expanded so did our
scope of work with the agency. While boutique, JNS Next media is mighty.
– Jonny Westom, Visit Dana Point, CEO
JNS Next is always fast, professional, reliable, and willing to go above and beyond. Garry and the team make sure you feel
like their number one priority…whether it be a quick- turn video project or launching effective digital media strategies, they
treat our brand as if it’s their own and provide an outstanding professional relationship.
– Ron Price, Arlington Texas Convention & Visitors Bureau, Former President & CEO
We have worked with JNS Next for the past 12 years and have developed a great partnership. They are prompt, courteous,
and have been a great resource for developing and executing media buying strategies based on our unique needs. They
have expanded their services over the years which has made them a full-service agency. JNS Next treats their clients and
each other like family.
– Kara Walker, Palm Springs Bureau of Tourism, Marketing Director
I have been working with JNS Next for about 7 years and have constantly been supported by them for longer. I have watched
the team grow and every person added to this team fits perfectly and serves a purpose for their clients. Whether our budget
is large or small, the level of customer service is always on par. Garry and Judy continue to engage and invest in their clients,
their team and vendors. They have completely changed the dynamic of what an agency is. They have trained their staff to
care about clients on a whole other level. They go the extra mile and when needed most, they step up. That is something that
continues to impress me as every year passes. No matter the situation, I feel supported…even when outside of their scope,
they take care of me. Having them as my agency, as my team, allows me to continue to grow in my marketing strategies and
goals consistently.
– Marcie Graham, City of La Quinta, Marketing and Communications Manager
JNS Next has found creative ways for us to get our message out, working within our parameters and over-delivering on their
service.
– Tim Zahner, Sonoma Valley Visitors Bureau, Executive Director
The team at JNS Next truly honor the needs of the client they are working with—they create magic out of every project and are
very conscientious, consummate professionals at capturing all the details of a project they are working on. Highly recommend
this company.
– Celina Jimenez, City of Coachella, Grants Manager
CLIENT TESTIMONIALS
We take pride in the work we produce for our clients. We are intimately involved in efforts with each of our clients and have built
relationships with their teams that are second to none. Hear it from them:
WHAT OUR CLIENTS ARE SAYING
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STRATEGIC
PLANNING
Strategic planning is the compass that guides our efforts. The process of planning starts with meeting and collaborating with the
client to discuss and determine goals and objectives for the quarter and contracted year based upon pre-established budgets.
During this process, we evaluate both the targeted audience and geographic markets we want to impact and will develop the
overall marketing plan. At this juncture, we will also develop media one-sheets that contain all critical elements needed to satisfy
key objectives. Each media one sheet will address three things: the strategy, tactics, media plan and budgets. We will consider
the use of all media vehicles based on the strategic plan, including but not limited to digital tactics (display, search, paid social
and programmatic buys), network and cable television, OTT, terrestrial and digital radio, consumer and trade print, outdoor,
specialty media, etc.
Throughout this process, we will be collaborating with the City of La Quinta and its collaborative partners to determine the best
approach for the multi-phased marketing efforts. As we know, consumers (including our local residents and businesses) are
being inundated with hundreds of messages on a daily basis. Our strategic plan will ensure that we’re using key messaging
delivered optimally in order to cut through the clutter and deliver the best results.
JNS Next is in constant communication with vendors and partners to ensure that all strategies reflect any and all new trends
coming into the marketplace. We establish expectations, goals and objectives so that our media partners only come to us with
third party sponsorships, value added and co-op opportunities that make sense for the city. The goal is always to stay one step
ahead of the competition.
We will also collaborate to arrange critical documentation during the planning, execution and reconciliation phases of the
marketing process, which will include creative assets, messaging tactics and geotargets, brand personas, media reports, flow
charts, strategy decks, tactical one sheets, timelines, media budgets and invoices. We will provide ongoing psychographic
information to address consumer attitudes and behavior within the identified markets. Additionally, our team will gather and
supply all critical elements needed for various research initiatives, including creative assets, analytical reporting, tactics used,
market information, flight/run dates, etc. We will also assess secondary research findings (as well as any research supplied by
the client) to help determine brand advertising effectiveness, opportunities and needs. Extensive and ongoing research will
also be supplied for potential new markets and consumers in order to effectively plan future strategies. Our research findings
will help determine viable solutions and the best media vehicles for effectively and efficiently maximizing reach to the markets
affiliated with your stakeholder partners, such as hotels, events, restaurants, businesses and Visit Greater Palm Springs.
Special opportunities such as exclusive partnerships arise when we least expect them sometimes, and we like to propose and
negotiate these collaborations with our clients when we feel the timing and synergy is right.
Account Planning, Management and Research
WORK PLAN
Research & Information Gathering
JNS Next recommends conducting, reviewing and advising
on research studies in order to assess local markets
and their perceptions. We could produce and facilitate
an electronic, quantitative study in order to capture
information from key stakeholders. Deliverables will include
a brief report of the results with data points for awareness,
perceptions and interest. While utilizing relationships
with Visit California, Greater Palm Springs and others, to
analyze available data, JNS Next will also review available
research and gather information. In addition, JNS Next has
experience and relationships with several industry-specific
research agencies and can provide recommendations to
facilitate larger image awareness and perception studies,
budget permitting.
We will provide ongoing psychographic information to
address consumer attitudes and behavior within the
identified markets or segments. Additionally, our team will
gather and supply all critical elements needed for various
research initiatives, including creative assets, analytical
reporting, tactics used, market information, flight/run
dates, etc. We will also assess secondary research findings
(as well as any research supplied by the client) to help
determine brand advertising effectiveness, opportunities
and needs.
Our research findings will help determine viable solutions
and the best communications vehicles for effectively and
efficiently maximizing reach to those consumers fitting the
determined criteria/profile of potential travelers.
We say that our strategic plans and recommendations
are always fluid. Our recommendations and analysis are
adapting constantly as we learn more about how the
targeted audiences are engaging with communications.
Account Management Software
JNS Next utilizes the project management software,
Basecamp, to manage account projects. This includes
allowing the client to make comments and changes on
brainstorming, strategy, design, photos, video and writing
projects, see project timelines and deadlines, upload and
manage assets, see who is assigned each to-do, and
provides a live, internal chat room for quick response and
communication.
Account Kickoff Approach
JNS Next’s approach to client work is to deeply understand
the needs, desired outcomes and unique offerings from the
perspective of all of the client’s primary stakeholders.
Our process 10 steps project kickoff approach:
Orientation tour/ kick-off meeting
Research and information gathering
Asset inventory
Stakeholder interviews/ introductions
Objective setting and audience profiling
Message and brand development
Tactical program development
Metrics development
Plan approval and launch
Reporting and evaluation
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Our team believes that creating a brand is about people; it’s about being intuitive and
representing an experience in a way that will remain in the viewer’s mind, therefore
achieving the most lucrative results.
We appreciate that a brand is a feeling you take away with you and are always striving to
leave our audience with the best possible impression within a small window of impact time.
Creative Design, Development
and Execution
VARIOUS BRAND & CREATIVE DESIGN EXAMPLES
Erudacer ficavolum nequidendem
tem acta di tuscessid faudam fac re acercerem sene co
Marketing and Brand Development
BUILDING A BRAND AND A BUSINESS.
With thoughtful strategy and creative execution, we’ve worked ceaselessly to get the word out about Augustine Ca-
sino. Making a consistent, multi-channel effort, we continually commit time and money to reinforce our brand and the
promised experience that includes the very best value on multiple gambling options and award-winning dining.
We utilize media, social media, and public relations initiatives with an integrated approach for targeted advertising
and high quality content. Add community involvement, charity events, meeting with political and business leaders and
other undertakings, all of which heightens awareness with prospective customers.
23
From a marketing perspective, we employ innovative practices and build our relationships at every
opportunity. Concerted automated efforts through our database in an industry-leading IGT-built
platform further enhance our program. Our team is familiar with guests’ preferences, gaming bud-
gets and visitation patterns, all of which informs our commitment to better serve and reinvest in our
customers.
The effectiveness of our approach is validated time after time. As previously referenced, we’ve been
voted the locals’ favorite entertainment destination. And we are considered the value leader for both
food & beverage and the slot floor.
Being the preference for local residents means everything to us; it not only helps us build a brand
and a business but also confirms we’re doing things right.
VICTORIA MARTIN BECOMES NEW TRIBAL SECRETARY2018
27
BUSINESS OF THE YEAR - 2017
Awarded by the Greater Coachella Valley Chamber of Commerce
OASIS AWARD FOR SUSTAINABILITY - 2016
Awarded by the Greater Palm Springs Convention & Visitors Bureau
for the far-reaching energy development of the Augustine tribe’s solar
operation.
BUSINESS OF THE YEAR - 2015
Awarded by the Greater Coachella Valley Chamber of Commerce
VOTED BEST PLACE TO GAMBLE - 2016, 2017
Augustine Casino
Coachella Valley Readers’ Poll, conducted by the CV Independent
VOTED BEST BUFFET - 2016, 2017
Café 54
Coachella Valley Readers’ Poll, conducted by the CV Independent
VOTED BEST BURGER - 2017
Café 54
Coachella Valley Readers’ Poll, conducted by the CV Independent
VOTED BEST CASINO - 2018
Augustine Casino
Palm Springs Life Magazine Best of the Best
City by City contest for the city of Coachella.
VOTED BEST FUNDRAISING EVENT - 2018
December Toy Drive
Palm Springs Life Magazine Best of the Best
City by City contest for the city of Coachella.
VOTED BEST ATTRACTION - 2018
Augustine Casino
Palm Springs Life Magazine Best of the Best
City by City contest for the city of Coachella.
VOTED BEST BREAKFAST - 2018
Café 54
Palm Springs Life Magazine Best of the Best
City by City contest for the city of Coachella.
VOTED BEST BURGER - 2018
Café 54
Palm Springs Life Magazine Best of the Best
City by City contest for the city of Coachella.
Recent Awards & Accolades
Powering ProsperityCULTIVATING COMMUNITY.
AUGUSTINE BAND OF CAHUILLA INDIANS
Client // AUGUSTINE CASINO
Project // Augustine Band of Cahuilla Indians Book
Client // Palm Springs Bureau of TourismProject // Campaign Development, Social Media, Website Assets & Advertisements
CAPABILITIES
Whereopportunitylives
WhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereopportunitylives
Whereopportunitylives
WhereWhereopportunityopportunityopportunityliveslives
WhereWhereWhereopportunityopportunityopportunityopportunitylivesliveslives
WhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereWhereopportunityWhereopportunityWhereopportunityWhereopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunityopportunitylivesopportunitylivesopportunityopportunityliveslivesliveslivesopportunityopportunitylivesliveslivesliveslivesliveslivesopportunitylivesopportunitylivesopportunityopportunityliveslivesopportunityopportunityliveslivesopportunitylivesopportunitylivesopportunityopportunityliveslivesopportunitylivesopportunitylivesopportunitylivesliveslivesopportunitylivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslivesliveslives
Cit o
our Economy is primed for job creationworkforce development andROBUSTeconomic expansion
IN PURSUIT OF SUSTAINABILITY.
Coachella is committed to developing grid alternatives, meeting or exceeding renewable energy mandates. A
customer-serving initiative offers free solar to qualifying low-income citizens. And with some of California’s top
renewable energy fi rms, Coachella’s area companies offer solar, biodiesel, and wind farm operations.
In addition, the Salton Sea, whose future and environment are inextricably woven into the area’s development,
offers the possibility of lithium extraction from geothermal brine, which would help fund the Salton Sea’s
restoration. It conceivably could provide a key source to help produce lithium-ion batteries for digital devices
and green technologies including electric cars and microgrids.
Moving forward. Making progress.
Coachella is a leader in the area’s emerging cannabis industry. The City has approved three locations in the
Pueblo Viejo area for a retail cannabis and microbusiness and one at the Glenroy Resort Hotel. Offering a
competitive cannabis cultivation tax structure helps promote the up and coming industry. The revenues will help
create jobs, generate taxes, bolster development, revitalize blighted areas, and foster other emerging sectors.
The area’s arrival as a destination for entertainment and the arts is a key stimulus to transformational tourism
and its economic base. With a great commitment to culture and the arts, and increasing investment, this sector
will continue to fl ourish.
Manufacturing and logistics have long contributed to the area’s revenues. Coachella is home to renowned
manufacturers like Ernie Ball, Inc., a 50 year old family-run company that creates guitars, basses and strings,
shipping products to 200 countries. Ahead of its time — and the maker revolution — the legendary company
is familiar to musicians the world over. Other notable companies include Coca Cola Bottling, munitions
manufacturer Esterline Defense, and California Plastering. Add innovative, environmentally-driven Imperial
Western Products, the largest producer of biodiesel fuels in the state of California.
Local restaurants have long delighted locals with freshly prepared, authentic ingredients; now, they’re drawing
visitors and residents alike. Agriculture honors the bounty of the land as it generates millions in revenue,
with ecotourism another emerging industry. From producers like Peter Rabbit Farms, Prime Time and others,
Coachella’s farming fuels a large export trade as well as our economy.
19
EMBRACING THE GREAT OUTDOORS.
Coachella’s verdant public parks are community gathering spots for recreation and family fun. You’ll
fi nd the 46-acre Bagdouma Park with the Coachella Valley Boxing Club, popular community pool and
community center, and tennis courts. And Dateland Park, featuring the City’s skateboard park. Add the
new $6 million Veterans’ Memorial Park, a fi tting tribute as well as the Veterans’ Day 5K and pancake
breakfast venue. Plus, the new Rancho Las Flores Park, designed for a healthy, growing community.
Other parks include Sierra Vista, with basketball, baseball and softball facilitites; Rancho De Oro
which hosts Movies in the Park; Tot Lot for families with wee ones; the smaller Shady Lane community
park, and plentiful recreation programming for softball and soccer leagues. It all adds up to one soul-
satisfying place to live.
DEVELOPMENT
A wellspring of real estate development.
Coachella’s favorable factors — a growing population, demand for business, and available land and
sites — make it a wellspring of development. From single- and multi-family residential to hotel, retail
and mixed-use, scores of amenity-rich projects are in the works.
That includes many improvements to the Pueblo Viejo district. We have a Structural Property
Improvement Program (SPIP) for upgraded seismic safety to reinforce and beautify downtown. Qualifi ed
applicants receive $10,000 to improve the facade of their building. Projects such as the New Palm View
school, the referenced public library, and our Department of Social Services enhance downtown. We are
also working with the county to develop increased broadband through RivCo Connect. Mindful of our
environmentally-conscious approach, four approved charging stations are being installed downtown.
Client // Greater Ontario CVB
Project // Brand Development, Website, Collateral & Social Media
Client // City of Coachella
Project // Marketing Book
Client // AMSconnect
Project // Brand Development, Brand Standards & Marketing Collateral
BECAUSE HAPPY LIVES ARE CONNECTED LIVES.
BRAND GUIDELINES
Client // Next Level Door & MillworkProject // Custom Sports Team Logo (Graphic Design)
1-Color Silkscreen Imprint = Pantone 7625 (Orange)1-Color Silkscreen Imprint = Pantone 606 (Golden Yellow)1-Color Silkscreen Imprint = Pantone 7495 (Khaki)
2-Color Silkscreen Imprint = Translucent White + Pantone 7625 (Orange)2-Color Silkscreen Imprint = Translucent White + Pantone 606 (Golden Yellow)2-Color Silkscreen Imprint = Translucent White + Pantone 7495 (Khaki)
MEDIA & DIGITAL DESIGN VIDEO/PHOTO/AUDIO
Web development Adobe Creative Suite Video production
Coding & Javascript Microsoft Office Suite Photo production
Mac & PC capability Art & Creative Direction Audio production
Mobile Asset Packaging & Delivery Aftereffects
Display Advertising Creation & presentation of
mechanicals/comps
Premiere Pro
Remarketing & Programmatic Concept ideation & development Final Cut
Social Media marketing
and advertising
Outdoor & display design Motion
Paid search (SEM, PPC)Custom illustration Film Convert
Google Analytics Brand development Osiris Lut Utility
Google AdWords Multimedia design & development Lightroom
Wordpress Graphic design Photoshop/touchups
Simpleview Third party vendor management Lighting equipment
Email Marketing Clean assembly of design files Audio equipment
PURLS (Personalized URLs)Full model management 5D Mark 4
SMARI Research Panasonic GH5
Intercept Studies Sony A7R2
Visa Vue data GoPro Hero 7 Black
SEO principles DJI Phantom Pro 2 Drone
DJI Ronin M & S
Cinevate Duzi 4 Slider
Canon L Series Lenses
Panasoinc Leica Lenses
TECHNICAL CAPABILITIES
CAPABILITIES
Concept
Development
& Presentation
Media
Creation Trafficking Tracking Monitoring
Results & ROI
We thrive on a big picture, strategic approach, never piecing things together and simply
hoping for a successful end result—every step of the way is masterfully and thoughtfully
planned with the audience on a pedestal. By doing so, we are able to create intuitive
branding and marketing campaigns that delve into the viewer’s mind, positioning our
clients in the most high-impact zone.
CONCEPT DEVELOPMENT
& PRESENTATION
Following the research, analysis and positioning phases comes the creative development
phase. This is where we integrate meaning with visual form, where we work together to
strategize and visualize brand and campaign concepts that are in full alignment with your
vision, voice and message. These concepts will intertwine the clients main goals with
graphic elements unique to the organization, while speaking directly to the target audience
for optimum results.
Through the use of Brand Boards, we will show the different campaign concepts “in action.”
This includes everything from taglines, theme lines, logo marks, color and typography
exploration, graphics and imagery, implemented into real-life mockups of advertisements,
signage, printed products, digital media and more. Based on the feedback from the team,
we will refine the concepts, delving deeper into them and perfecting the balance between
vision and visual. Upon finalization of the visual and verbal brand direction, we will create
materials for approval that share the same feeling, tell the same story and carry out the
ultimate vision.
Production Funnel
16
MEDIA CREATION
If you can dream, we can create it. Our team is experienced in building comprehensive and
cohesive brands and campaigns through the execution of any and all media. This includes,
but is not limited to digital assets (websites, mobile apps, display, digital and social media
ads), print ads, radio and audio ads, television ads and pre-roll, outdoor billboards/
city-scapes, tradeshow booth/display, guerilla tactics and more.
All media will be created with industry best practices, and prepared for final distribution
with utmost care. Design files will be created using Adobe Creative Suite (Photoshop,
InDesign and Illustrator). Whether it’s for onscreen viewing, printed materials or large format
applications, we are experienced in developing and executing perfectly prepared and
packaged files that meet production and formatting requirements for all types of media.
Upon payment of invoices, all final artwork and media becomes the property of the client,
and JNS Next and it’s partners reserve the right to use all work in their portfolios
and/or case studies.
TRAFFICKING
Upon approval, all advertisements will then be trafficked with the appropriate media
vendor, whether digital, print, outdoor or television. For printed media, JNS Next will work
with chosen print vendors, and will oversee the proofing process (digitally or in-person
press checks) to ensure expected results.
TRACKING
JNS Next will also ensure that the website and all digital marketing efforts are being
tracked through proper: UTM codes, conversion pixels, unique landing pages, and analytics
tracking. We will set up conversion and goal parameters to track the ROI of digital products
and will implement a Customer Relationship Management (CRM) System to track phone
calls (through variable unique numbers) and form fills on the website to collect contact
information of leads. With digital efforts, JNS Next often performs key A/B testing of
creative and messaging to each of its markets to optimize efforts.
MONITORING RESULTS & ROI
JNS Next pushes its media vendors and outlets to monitor and report on metrics on an
ongoing basis, so that we can adjust campaigns and targets on-the-fly as we see reporting
metrics come in. If a campaign is doing well in the display space, whereas native content or
video are not performing as well in a programmatic campaign, we can adjust the budget to
focus on what will deliver the best ROI for the client.
CAPABILITIES
MEDIA PARTNERSHIPS
JNS Next’s meaningful, and long-standing relationships
with key account executives, management and ownership
of local, regional and national media outlets is leveraged
on behalf of all clients represented by our agency. Through
experience, JNS Next also has great relationships in key
markets including Los Angeles, San Diego, San Francisco,
Denver, Chicago, New York, Boston, DC, Canada and more.
These relationships coupled with our buying power, equip
our team to not only negotiate the absolute best rates,
but help secure innovative, out of the box value added
packages that are custom created for the benefit of our
clients. We are also able to “call in favors” in the event that
a contract needs to be amended or canceled.
JNS Next will only affiliate with media partners who will
provide the most efficient, effective and value-added buys
that result in maximized exposure and opportunities for the
client.
CO-OP STRATEGY
JNS Next’s co-op strategy is to provide partnership
opportunities for partners through programs they cannot
afford to do as a single entity, but could benefit by being
a part of a program with other partners. These co-op
programs are designed to bring great value to you
and to each partner. Co-op programs will also provide
measurable and tangible results. In some cases, the
destination underwrites a certain portion of the co-op
program, therefore making the investment from the
partners extremely affordable and beneficial.
The agency’s philosophy regarding planning and buying media for clients is quite simply to leverage partnerships, work
with media partners to maximize value added opportunities that make sense for the client, and to maximize every dollar
spent. It’s imperative that every month be analyzed in terms of performance in order to pivot and alter the approach as
needed in order to achieve the desired results. Monthly recap reports are provided to all clients for review and discussion
to ensure all thoughts are actively addressed, and opportunities discussed. Whether, digital, mobile, social, print, radio, TV,
outdoor and other emerging creative advertising outlets, JNS Next creates a strategic comprehensive advertising campaign
aimed target your desired audience. We also pride ourselves on vetting and finding new opportunities, and the most
effective partners/vendors for our advertising tactics.
Media Planning and Buying
18
GRAPHIC DESIGN
Branding and design is the DNA of your organization, and compelling design elevates it to a whole new level. Branding is one
of the most important aspects of any business because it represents who you are and what your organization stands for. If
you were to personify your company, your brand is what it would look like as it reflects your personality, values and look that
will attract the audience you are pursuing. Our creative team has a sensibility to the most minute element of a brand – from
typography, to the perfect shade of color. The visual aesthetic of how you represent your brand through design has the power
to attract individuals, create emotions, and leave a lasting impression in your customer’s mind. We approach each design project
like producing a blockbuster film. We make sure we combine top notch visuals with a killer script (in this case, ad copy) in order
to bring a story to life. Regardless of the client or industry, our goal is always to evoke feelings that influence behaviors.
NEWSLETTER DEVELOPMENT & PUBLICATION
JNS Next recommends an ongoing eblast campaign aimed at communicating digitally with stakeholders and past consumers
on a regular basis. As we know, staying top of mind to stakeholders and past consumers will bolster your word-of-mouth
recommendations. The process includes overall strategic plan of messages that will be distributed every month, design of a
graphical layout, content development, and distribution to a client-supplied database through an e-mail marketing platform
such as MailChimp or Constant Contact. JNS Next also provides post launch analytics within 3-5 days of the eblast distribution.
Different messaging will be used depending on the stakeholder group, either locals/residents, tourists, or businesses/partners.
PHOTOGRAPHY SERVICES
Storytelling happens through the use of powerful images and video, especially when it comes to a destination. The right
photo can draw the attention of the meeting planner looking for a unique experience for their group. A 20-second video clip
can showcase the thrills and fun that a mom desires for her family’s vacation. There’s no better way to capture the senses
than through superior quality photography and videography. We suggest a photo and video shoot occur during the campaign
development process, upon completion of any branding projects, and the initial concept process. The photo/video shoot
encompass the production/creative portion of this RFP. Several JNS Next staff are drone operators.
PUBLIC RELATIONS
We take a strategic approach to public relations. We’ll develop targeted media lists composed of outlets locally, regionally and
nationally with readerships that align with your target visitor. We’ll then bolster our traditional media relations with media tours,
events, creative press kit development, awards and more to maximize the results. Not only are we connected to media within
local markets, but we also work with national media on a regular basis. Included in public relations efforts includes ongoing
blogging and content updates on the website, including media kits/sections, and fresh blog articles.
ECONOMIC DEVELOPMENT
JNS Next will create a marketing campaign that will lead to the development and diversification of the City’s economy through
the recruitment, expansion, and maintaining quality employers and job-producing investments. The marketing campaign will
increase awareness among site selection consultants and business leaders from regions within, and beyond, the Coachella
Valley. JNS Next will produce any materials needed, including brochures, flyers, booklets, social media, and potentially video,
to communicate a multitude of benefits. JNS Next has experience in developing and implementing economic development
marketing strategies.
Scope of Work
PROPOSAL
VIDEO SERVICES
Video campaigns are still incredibly relevant, and highly engaging when produced and
placed in a strategic manner. Our content development team works closely with our producers
to develop concepts that resonate with the intended audience. From voiceover selection to music
beds and scripting, every element is carefully orchestrated to represent the tone, message and influence
needed to accomplish the client’s objective when their commercial airs. We’ve produced everything from long format
videos for presentations to really condensed pre-roll videos for digital campaigns. The format, length and strategy vary
depending on the purpose and platform the spot will run on. Our project managers are experienced in managing complex,
multilingual commercial video projects. They work closely with our producers to ensure an end product that is both efficient and
effective. We also have a stealthy in house production team equipped to capture footage and stills on a moment’s notice, expert
editing capabilities to show our client’s work in the best light. Multiple JNS Next staff are also drone operators.
WEBSITE MANAGEMENT
JNS Next is well versed in WordPress CMS and will help with the general upkeep and maintenance of the website(s), as we
have been for the last few years. This includes backing up the website, making updates to the system, security scans and two
hours of content changes (swapping out photos, changing copy, etc.) per month. If the client requests a major change to the
website that would go above and beyond the typical hours, a project cost would be assessed on a case-by-case basis. For
any new pages, Search Engine Optimization (SEO) is a priority. We will ensure best practices are implemented such as: mobile
friendly, security, privacy policy opt-in, ADA compliance, quick page load times, optimized content (i.e. compressed images, etc.),
metadata, sitemap/robot.txt files, social signals, correct links, and more. JNS Next will also help facilitate ongoing optimizations
on a monthly basis.
DIGITAL SERVICES
JNS Next doesn’t just buy digital marketing, we run it! We have our own DSP (Demand Side Platform) that allows us to set up
online advertising campaigns in-house. Not only does this enable us to target users on a vast scale of advertising networks,
but it also ensures maximum advertising spend versus buying from a partner. We have full control over all of the targeting,
adjustments, and reporting. If you can envision it, we can execute it. It’s no secret why digital marketing has become one
of the world’s fastest growing tactics for advertisers. It boils down to two advantages it provides – unprecedented tracking
and audience segmentation. This creates a powerful platform to reach your ideal customers and know exactly how they are
engaging with your advertisements. From web design and social media to email marketing and online advertising, there is a
plethora of options to tell your story.
Our process is simple. It starts with preliminary research which involves a thorough review of all existing digital assets (also
known as a Digital Audit), followed by identifying the target audience(s) and goals (or Key Performance Indicators “KPIs”). A full-
scale strategy will follow that fits both the budget and overall brand goals.
MEDIA BUYING
The agency leverages its media buying power on behalf of its clients, and does so strategically for each partner. We work with
media partners to maximize value added opportunities that make sense for the client, and to maximize every dollar spent. It’s
imperative that every month be analyzed in terms of performance in order to pivot and alter the approach as needed in order
to achieve the desired results. Whether, digital, mobile, social, print, radio, TV, outdoor and other emerging creative advertising
outlets, JNS Next creates a strategic comprehensive advertising campaign aimed target your desired audience.20
BUDGET
& FINANCIALS
JNS Next’s finance department will monitor the budget on the approved work plan and will provide
financial pre-billed invoices on a monthly basis.
JNS Next will deliver pre-billed invoices on a date determined by the Client on a monthly basis, (i.e. Jan.
10 for December billing according to approved Work Plan). Our finance department will have copies of all
assets in order to verify and confirm that all media invoices, tear sheets, and affidavits are correct, and will
provide any vendor invoices, affidavits, and tear sheets with reconciled invoices. Our primary focus is to
accurately manage and track our client’s budgets, and will report by category related to your business on a
monthly, quarterly and annual basis.
JNS Next requests payment within 30 days of invoice receipt of reconciled invoices. Our finance department
as well as your account manager will resolve any and all billing discrepancies throughout the stated peri-
od for all work originating from our agency. We will be in contact on a weekly and monthly basis to ensure
work flow and budget. Our finance department will take all reasonable precautions to safeguard any and
all property entrusted to JNS Next’s care, custody, or control by locking any and all sensitive information
securely and out of sight from anyone not working directly with the client. Any and all accounting reports will
be supplied upon request.
Good Faith Statement
JNS Next does not charge additional fees for agency travel or communication, and makes its account
managers available to the client as needed, including but not limited to strategy sessions, presentations,
annual meetings, etc. outside of the initial client meetings. JNS Next would like to meet with the client in
person as often as necessary for planning, strategy and reporting measures, but would have regularly
scheduled calls with the client each week.
Billing and Reconciliation Practices
BRAND ENHANCEMENT
JNS Next will collaborate with City staff to enhance, evolve and refine the current brand standards (originally created by JNS
Next). We are well experienced in enhancing and evolving many brands. This will include the development and presentation of
refined color palettes, taglines, mission statements, event alignment, and other associated elements. A final brand toolkit and
style guide will be created and updated bi-annually to continuously evolve the City’s brand.
Media Plan Recommendations
The three tiered media plan presented within this RFP document has been developed to maximize
each investment level in terms of reach and value on behalf of the City of La Quinta. The overall goal is to take
an integrated and balanced approach to penetrating key markets with the ability to pivot messaging whenever needed,
as we anticipate shifts in trends with travel sentiment and behaviors. Key to the success of each tier will be aligning strategic
planning behind development of those creative assets that will be shared through theses various channels.
The contingency budget will be reserved for new, innovative media tactics that will be analyzed, vetted out and proposed as we
discover emerging opportunities. The key objective is to continue positioning La Quinta as an innovative, forward-thinking City
through both the quality and method of communication to their key target markets and the greater community.
A few media plan highlights in terms of new recommendations include the following tactics:
• Spaceback ads - Started mid FY 21/22, these ads utilize ‘live’ social media posts as programmatic banners, allowing the
engagement and interaction to track in the cities social media platforms as well as provide clicks to the city website.
• LA Times - Utilizing digital content ads on LA Times website as native stories in one of our top key markets.
• Sunset Magazine - tapping into this core travel publication audience with dedicated email blasts.
• Media Max - Utilizing Conde Nast Traveler email audience segments with dedicated email blasts.
• City Leads Email Generation - A leisure email generation program to garner ‘hot’ leads to increase the City’s leisure email
database for ongoing marketing efforts through email blast programs for interaction, as well as social media ads.
• Clicktivated (Interactive Video Program) - An interactive video allowing multiple click-out links directly in the video to blogs,
events, partner pages and more. Embedded on the city’s website and served through outstream digital video, this drives
deeper engagement on the website to additional content pieces.
BUDGET/COST
22
See Appendix A for sample budget breakdowns and timeline
GREATER ONTARIO
CONVENTION & VISITORS BUREAU
CATEGORY // Seasonal marketing campaign development and co-op strategy
CASE STUDY
OVERVIEW
The new creative campaign launched was developed to position Greater Ontario as a primary destination
for meetings and conventions. The strategy was to highlight the assets that make Greater Ontario a primary
option for meeting and event planners – proximity to the airport, number of hotel rooms, central location to
numerous dining, shopping and entertainment venues, 300 days of sunshine - all for an incredible value.
The essence for the new creative campaign is based on “people making the space” – when people come
together in a space surrounded by choice and opportunity, that is when a destination becomes the ultimate
experience. Launching this campaign as our major destination venues were still shuttered meant safety
protocols needed to be included and embraced in order to give the targeted audience the confidence to
bring a convention to Greater Ontario.
The advertising campaign was developed targeting top meeting planner publishers and platforms
through print, digital, email, video and social. KPIs continue to include traffic to website, email open-rates,
customer engagement, and lead generation. When venues were allowed to reopen in June of 2021, we
began to replace some of the photos and messaging in advertising to reflect people networking while still
maintaining safety, with a focus on conducting business.
RESULTS
All of these efforts are working toward our goal of stimulating meeting and convention bookings, thereby
contributing to the revitalization of the regional economy. With the increase of visitors to our region
attending the meetings and conventions our hotels, restaurants, and retail, and destination businesses will
have an increase in volume which will lead them to hire additional staff. We are on track to accomplish our
tasks as determined on the onset of this campaign.
GREATER in ONTARIO
GOcvb.org/meet
800.455.5755
A destination becomes the ultimate experience when
people come together in a space surrounded by choice and
opportunity. Being in the heart of sunny Southern California
comes with many benefits, including the ultimate backdrop
fit for fun and inspiration. All you need to bring is an
adventurous disposition, and we’ll take care of the rest.
The Greater Ontario region boasts scenic mountains,
deserts, vineyards and metropolitan areas that are both
historic and cosmopolitan in character that make it ideal for
leisure and business travel. We look forward to welcoming
you to the Cities of Ontario and Rancho Cucamonga,
California.
ONTARIO CONVENTION CENTER OFFERS:
• 225,000 sq. ft. – 70,000 sq. ft. column free exhibit space
• Over 6,000 hotel rooms – 2,500 within walking distance
• 2 miles from Ontario International Airport –
28 nonstop destinations
• Award winning Culinary team
• Excellent Guest Services
MAKE THE SPACEthe people
VISIT GREATER PALM SPRINGS
CATEGORY // Seasonal marketing campaign development and co-op strategy
CASE STUDY
OVERVIEW
JNS began a partnership with the Visit Greater Palm Springs in 2009. The partnership has
grown exponentially over the past ten years, responding to changes in the media space
and opportunities to grow the budget.
TACTICS
Services include but are not limited to:
• media strategy and execution
• branding and graphic design services
• social media strategy and execution
• budget planning
• cooperative campaign development
Working closely with the client to respond to visitor research and identify guiding principles,
we are able to develop annual, seasonal and co-op campaigns that deliver effective results.
RESULTS
The destination’s 2019 national brand campaign reached 35% of traveling households. The
campaign was extremely efficient at $0.17 CPAH, compared to SMARI’s benchmark of $0.40
per aware household. The 2019 campaign was associated with an 8-point lift in visitation,
which is a very strong result. As a result, the return on investment for this campaign was
$570:1, which means that for each dollar spent on advertising, a return of $570 was brought
↑8 POINTS
INTENT TO VISIT
$570:1
CAMPAIGN ROI
35% AWARENESS
FOR TRAVELING HOUSEHOLDS
$0.17 COST PER
AWARE HOUSEHOLD
$570:1
CAMPAIGN ROI
visitgreaterpalmsprings.com
Lounge by the pool. Shop the mod boutiques. Go for a bike ride. Or tram ride. Sleep in
late. Stay out later. Just don’t be late in planning what could be the chill of a lifetime.
Go to chilllpass.com for deals on hotels, attractions, dining and more during
your stay for Modernism Week.
9 RESORT CITIES. ONE BEAUTIFUL OASIS.
It’s a CHILL a minute.
GPS_Mod_Wk_2017_Program_Ad04.indd 1 12/20/16 4:20 PM
GreaterPS.compalm springs | desert hot springs | cathedral city | rancho mirage
palm desert | indian wells | la quinta | indio | coachella
9 RESORT CITIES. ONE BEAUTIFUL OASIS.
TODAY’S FORECAST:
Palmy and CHILL
Breathe out.
Breathe in.
Palm-filled canyons. Endless nature trails. A bounty of fresh-from-the-fields dining.
Eclectic art and shopping wherever you wander. Beautifully appointed
hotels and resorts. Healing spas to CHILL your days away.
GPS_CondeNast_Oct17_02.indd 1 6/20/17 4:29 PM
Twosome. Foursome. Awesome.
GreaterPS.com
110 epic courses, many designed by golf legends including Arnold Palmer, Jack Nicklaus, Greg Norman
and Pete Dye. You can even play the courses that host the PGA Tour Q School, the PGA Career Builder
Challenge and the LPGA’s ANA Inspiration, the first major of the year played on the famed Dinah Shore
Tournament Course. Try the TPC Stadium Course, rated the 4th toughest course in America by Golf Digest.
So, whichever course you choose to play, your experience will never be short of awesome.
JANUARY 18 – 22, 2017
CareerBuilder Challenge,
a PGA TOUR event
MARCH 27 - APRIL 2, 2017
ANA Inspiration
Championship Tournament
LPGA’s First Major
GolfingPS_2ndSpread0916.02.indd 1 9/13/16 9:46 AM
PALM SPRINGS BUREAU OF TOURISM
CATEGORY // ‘Recovery’ marketing campaign development and media strategy
CASE STUDY
OVERVIEW
JNS began a partnership with the Palm Springs Bureau of Tourism in 2009. The partnership has
grown exponentially over the past 10 years, responding to changes in the media space. JNS Next
recently developed the marketing campaign for a post-COVID-19 launch. The focus included the drive market, with specific
messaging targeting 4 different personas identified through research.
TACTICS
Services include but are not limited to:
• campaign design and strategy
• persona development
• research
• media strategy and execution
• social media
• budget planning
• video and photo production
RESULTS
With a diverse mix of media, the campaign totaled over 1.36 billion impressions served to key markets and consumers. The
website page views increased by over 26% from the previous fiscal year, and social media referrals increased by 55%. Social
media alone resulted in over 26 million impressions. The local, We Are Palm Springs campaign included over 30 partners on
video encouraging local community support. Business owners communicated the level of success after the campaign, that
they felt a voice and effort of unity, and saw support from the community during the great time of need during the shutdown.
Restaurants, while not having in-person dining, said take-out orders and gift card sales were significantly up. In looking at STR
data, the occupancy for the City of Palm Springs increased significantly month over month after the shutdown, along with ADR
and RevPAR.
Campaign concept: Through carefully crafted words and bold visuals, we can tap into what people really want right now, and
showcase Palm Springs as the answer to that desire. The experiences in Palm Springs will satisfy what everyone is craving right
now, whether it’s escape, pleasure, fun or sun. Utilizing destination research and data on visitor trends, the campaign focuses on
four targeted personas fitting visitor profiles in the drive market. The campaign, titled ‘Hello, Palm Springs,’ takes a fun and fresh
approach through a medley of bold visual statements, including: exaggerated, vibrant pops of color, imagery showcasing candid
moments in open spaces as well as iconic Palm Springs features, and sharp, graphic overlays utilized to add dimension, strength
and focus to the overall ad composition.
Hello, Palm Springs.
2020 Awards:
Platinum Communicator Award
Gold ADDY
Category: Integrated Advertising
Campaign for Consumer
Animated banners
2020 Awards:
Platinum Communicator Award
Gold ADDY
Category: Integrated Advertising
Campaign for Consumer
EXPERIENCE SONOMA VALLEY
CATEGORY // Marketing campaign development and advertising execution
When JNS Next was brought on board to this account, they were a part of a key team of marketing stakeholders to come up
with a new name, brand and marketing campaign. The Sonoma Valley Visitors Bureau, its name to all stakeholders, through
research, stakeholder meetings, and internal brainstorming, decided to change its consumer-facing name to Experience
Sonoma Valley. Following this change, JNS Next, along with David Wells, participated in creating a brand promise, including
archetype and persona identification, and word-smyth sessions.
BRAND PROMISE It’s easy to enjoy our relaxed wine country lifestyle in a charming
vintage escape. Experience the true taste of California, welcoming and naturally
friendly. The art of enjoying life.
Following the brand promise, the team participated in creative sessions for its new logo, brand and website, and strategy
sessions for the brand roll out. JNS Next created a comprehensive marketing and advertising campaign to distinguish
Sonoma Valley from its competitors. The plan included a mix of print, digital, television, outdoor and radio spots with
calls-to-action for key target drive and fly markets, as well as a national awareness campaign.
OVERVIEW
Sonoma Valley was challenged to set itself apart not only from the greater Sonoma County, but also Northern California wine
country as a whole (including Napa Valley). Sonoma Valley is the hotspot of Sonoma County, (the essence of California wine
country) with more than 100 wineries, quaint towns, and a relaxed wine country lifestyle. Sonoma Valley wanted to shine in
its feeder markets and stand out from competition, while developing a cohesive and strategic advertising campaign with new
messaging and a new look and feel.
TACTICS
Services include but are not limited to:
• strategic development
• message development
• campaign creative and asset creation
JNS Next also participated in the brand development including stakeholder interviews and workshops, the creation of a new
logo and brand promise, and subsequent advertising and marketing campaign taking the Sonoma Valley Visitors Bureau to
Experience Sonoma Valley.
RESULTS
Year over year increase in tourism business in Sonoma Valley with an increase in TOT and Sales Tax. 2019 resulted in more than
350 million media advertising impressions, a 51% increase in Instagram followers, a 286% increase in Instagram impressions,
and an 18% increase in Facebook likes. The website drew in 655,000 visitors, an increase from 2017.
CONTACT PERSON
Tim Zahner, Executive Director
707-531-7702 / tim@sonomavalley.com
Relationship: 5 years
• social media advertising
• execution of the full media plan including
• monthly analytics
CASE STUDY
THE PLACE THAT INVENTED California Winemaking
HAS A FEW MORE THINGS UP ITS SLEEVE.
We could rest on our winemaking laurels. But that’s not our
style. From yoga, spas and galleries to artisan boutiques,
hiking, music and culinary magic, a bounty of adventures
will astound you. Creators gotta create.
Go to sonomavalley.com
When sha we liveif not now?
— M.F.K. FISHER —
sonomavalley.com
Picture yourself in Wine Country...
100+ Wineries
Unforgettable
Dining Experiences
Luxurious Hotels,
Resorts & Spas
EVENTS & THINGS
TO DO YEAR ROUND
sonomavalley.com
13,000+ acres of
parks & trails
Guided tours, by foot,
bike, car & air
Culinary & wine
making classes
Arts, Museums,
Music & History
sonomavalley.com
17 MILES OF EVERYTHING YOU Never Knew Was Here.
(OH YEAH, WE’VE GOT GREAT WINE, TOO.)
From yoga, spas and galleries to artisan boutiques, hiking,
music and culinary magic, a bounty of adventures is waiting.
Our creators are at it again. Get ready to be blown away by,
well, everything.
Go to sonomavalley.com
sonomavalley.com
sonoma valleydelicious!
California's FinesT Food, Fun and Faire.
january 2017
Enjoy a delicious culinary celebration in Sonoma Valley
Wine Country. You’ll find innovative chefs and artisans
from restaurants, cafés, wineries and cheese shops…all
joining the festivities! Enjoy wildly fresh, local signature
dishes, exquisite seasonal pairings, artisan cocktails and
a visit to the valley…you will never forget.
Come. Your glass is empty. Fill and forget.
— jack london —
sonomavalley.com
Somewhere in the space between you and your soul…lie all the answers.
sonomavalley.com
100+ Wineries
unforgettable experiences
CASE STUDY
CITY OF LA QUINTA
CATEGORY // Branding and strategic messaging
OVERVIEW
Considered by many to be the Gem of California’s Desert, the City of La Quinta was losing
market share within the tourism sector because many non-locals assumed the city was an
actual hotel, namely because of the La Quinta Resort & Club that resides within the City.
The City’s objective was to refine their brand identity and develop a cohesive advertising
campaign to convey the attributes that make La Quinta a premier destination for travelers.
TACTICS
Services include but are not limited to:
• strategic development
• media plan development
• creative concept/design
• style guide development
• website design and development
• execution of the media plan
• public relations services
• video and photo development
• monthly analytics
• annual report
We are responsible for trafficking all creative to vendors. Media buys are regional, direct
flight markets, and drive markets. Planning has included leisure and business travel.
The development of a consumer-facing website, brand and messaging for
playinlaquinta.com, continues to drive tourism and marketing efforts.
RESULTS
Year over year, there has been a steady increase in clicks and engagements on the
digital advertising side, stronger attendance at signature events within the city and more
press garnered through local media. The new Play in La Quinta website resulted in an
increase of 16% in number of users, 20% more in pageviews and 20% longer time spent
on site. Google analytics also showed an increase of site visitors from drive and fly markets
that were targeted.
CONTACT PERSON
Marcie Graham, Marketing and Communications
760-777-7032 / mgraham@laquintaca.gov
Relationship: 5 years
CASE STUDIES
CASE STUDY
HEALDSBURG TID
CATEGORY // Branding, strategic marketing, social media and communications services.
OVERVIEW
Considered by many to be quintessential California Wine Country, the Healdsburg TID retained JNS Next to provide full-
service marketing for the hotels of the city of Healdsburg. Utilizing multiple tactics, JNS Next drives both leisure and group
business to the destination through content marketing, advertising, social media, video and photo services and more. The
City’s objective is to increase hotel revenue, build their brand identity and develop a cohesive advertising campaign to
convey the attributes that make Healdsburg a premier destination for travelers.
TACTICS
Services include but are not limited to:
• branding
• strategic development
• media plan development and execution
• social media strategy and execution
• creative concept/design
• style guide development
• website design and development
• video and photo development
• monthly analytics
We serve as the agency of record to the organization and report directly to the board
of hotel stakeholders. JNS Next was retained in June 2021, and continues as AOR.
RESULTS
In the first six months, JNS Next has successfully rebranded the Stay Healdsburg
organization with a new logo, brand guidelines and style guide. The summer
campaign saw significant increases in website traffic, social media engagement,
and hotel stays. The TID collections have increased significantly, more than tripling
the budget for the 2022 calendar year.
CONTACT PERSON
Brooke Ross, Director of Sales - Hotel Trio Healdsburg
Stay Healdsburg TID Board Liaison and Marketing Person
707-779-9905 / bross@hoteltrio.com
Relationship: 1 year
CASE STUDIES
Orderly rows of vines alternating with beautifully
overgrown hills, and the famous Russian River coming
right through town, this is the setting you dream about
when planning a wine country vacation.
THAT’S HEALDSBURG HAPPY.
STAYHEALDSBURG.COM
There’s happy. And then there’s Healdsburg happy.
Home to the region’s most premiere tastemakers,
from food & wine, to where you’ll rest your head at night.
Orderly rows of vines alternating with beautifully
overgrown hills, and the famous Russian River coming
right through town, this is the setting you dream about
when planning a wine country vacation.
THAT’S HEALDSBURG HAPPY.
STAYHEALDSBURG.COM
There’s happy. And then there’s Healdsburg happy.
Home to the region’s most premiere tastemakers,
from food & wine, to where you’ll rest your head at night.
There’s happy. And then there’s Healdsburg happy.
Home to the region’s most premiere tastemakers,
from food & wine, to where you’ll rest your head at night.STAYHEALDSBURG.COM
The best pizza you’ve ever had,
paired with the best Pinot you’ve ever had...
ARLINGTON TX
CONVENTION & VISITORS BUREAU
CATEGORY // Year round marketing campaign development for leisure and meetings
CASE STUDY
OVERVIEW
JNS Next began a partnership with the Arlington CVB in 2015. The partnership has grown
exponentially over the past three years, responding to changes in the media space and
opportunities to grow the budget. JNS Next utilizes research including SMARI, VisaVue, Tourism
Economics and more to identify new goals and objectives, KPIs, and strategy.
TACTICS
Services include but are not limited to:
• media strategy - leisure and meetings (including sports)
• budget planning
• advertising execution and analytics reporting
• annual year-end report video
Working closely with the CVB to respond to visitor research and identify guiding principles, we
are able to develop annual and seasonal campaigns that deliver effective results.
RESULTS
The destination’s 2018 campaign generated more than 158 million impressions across digital
and television for both the leisure and meetings markets in target areas. The destination
achieved a high level of awareness for their video campaign with 94% of video views through
completion. Occupancy at hotels was 71.1%, growing YoY, up from 62.3% in 2013.
19 MILLION
DIGITAL LEISURE
71.1% OCC
UP FROM 62.3%
38 MILLION
MEETINGS IMPRESSIONS
94% COMPLETION
RATE ON VIDEO VIEWS
CASE STUDIES
71.1% OCC
UP FROM 62.3%
Video Samples
Click on image thumbnails to open videos
Client: City of Coachella
Title: Economic Development Video
Client: BNP Paribas Open Shop
Title: Online Shop Now Open
Client: JNS Next
Title: JNS Next Supports Tourism Marketing
Client: Arlington CVB
Title: Visit Arlington CVB 2019 Year in Review Video
Client: Augustine Casino
Title: Augustine Casino Behind the Scenes
Client: Experience Sonoma Valley
Title: Food and Wine of Sonoma Valley
Client: Experience Sonoma Valley
Title: Sonoma Valley Welcomes You to Wine Country
Client: Coaches in the Kitchen
Title: 5 Steps of a Training Session
Client: Healdsburg TID
Title: Healdsburg Happy
Client: Visit Palm Springs
Title: Hello Palm Springs
Client: Coachella Valley Water District
Title: Domestic Well Sites
Client: Greater Ontario CVB
Title: Welcome to Ontario
550K
Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Totals Ad Size and Notes
Print
Locale Magazine $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $20,000 Full Page ads / Sponsorships TBD
So Cal Life Magazine $2,625 X $2,625 X $2,625 X $2,625 X $2,625 X $13,125 Full Page Ads
Print Total $33,125
Television
KTLA $25,000
Cable TV (4,000) :30 spots
KTLA (120) :60 spots
KTLA (420) :30 spots
Television Totals $25,000
Digital Marketing
Google Search - SEM and
Display Banners $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $36,000 SEM and Display - Paid search ads with keywords relevant to your destination to help get your site in front of
prospective travelers as they search.
Programmatic Digital
Marketing Banner and Video
Ads
$4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000
Contextual, Behavioral Display & Video ads
These will be multiple campaigns targeted to drive markets (eventually fly markets Seattle, Portland SF), with
specific messaging/pillars. Ie. Family, Couple, Outdoors, Health/Wellness, Food, etc.
Re-targeting site users from campaign ads.
Facebook & Instagram CPC $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18,000 Facebook and Instagram campaigns - Click to site and Remarketing. (Instant Experience ads built in)
Nativo - Content travel stories
across top websites $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000 Native Stories with strong reporting. Stories across prominent travel websites (Travel + Leisure, Forbes, USA Today,
Food Network, etc.)
Private Market Place - AP
News, Travel Channel, Trip
Savvy etc…
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $24,000 Online Display banners RON (AP News, Travel Channel, Trip Savvy etc…)
LA Times $7,000 $7,000 $7,000 $7,000 $28,000 Content ads + Digital
Sunset Magazine $5,875 $5,875 $5,875 $17,625 Dedicated Email Blasts
Media Max - Conde Nast
Traveler $5,000 $5,000 $5,000 $5,000 $20,000 Display / Native / Social/ Email Blast
SF Gate $6,100 $6,100 $6,100 $18,300 Studio Content ad's + Digital
Social Media Spaceback $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $18,000 Spaceback ads
Digital Totals $275,925
$352,050
Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Totals Ad Size and Notes
Media Outlet
Desert Health News $780 $780 $780 $780 $780 $780 $780 $780 $6,240 Full page
Palm Springs Life $5,000 $2,095 $2,095 $9,190 4 Pg. Advertorial (Vision)
1/2 Page
Lamar PSP Airport - Diorama $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $42,000 Diorama
Spectrum Cable $0 $0 $0 $0 $0 $0 $0 $0 $0 1,540 :30 spots
(220 per month)
AMEX Program X $0
LQAC Program X X $0 1/2 Page
NCM Theater $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $19,800 On Screen :30 Commercial
Alpha Media $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $16,000 :30 radio spots w/ (4) Live Remotes to help with events
Local Digital Marketing Banner
Ad Campaigns $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 Dates/Content flexible
Regional Marketing TOTALS
Local Marketing
City of La Quinta
2022-2023 Media Plan
Regional Marketing
Fall Campaign Video
$25,000 Co-Op
$105,230
Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Totals Ad Size and Notes
Website maintenance/hosting $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $3,000 JNS Next - Website Maintenance & hosting
Public Relations $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $9,000 JNS Next - Blogs & PR pieces
Graphic Design $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $16,800 Graphic Design
Newsletter Developeement &
Publication $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 Newsletter Developeement & Publication
Photography $5,000 Photography
Video Services $10,000 Video Services
Economic Developement $10,000 Economic Developement
Brand Enhancement $5,000 Brand Enhancemeent
Over Runs- Insert (Locale)$22,000 $22,000 Guide & 5,000 Addt'l Over Runs
$92,800
CONTINGENCY $18,000 TBD
TOTAL BUDGET $550,080
Production & Retainers TOTALS
Production and Retainers
Local Marketing TOTALS
2022-2023 Media Plan
750K
Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Totals Ad Size and Notes
Print
Locale Magazine $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $22,500 Full Page ads / Sponsorships TBD
So Cal Life Magazine $2,625 X $2,625 X $2,625 X $2,625 X $2,625 X $13,125 Full Page Ads
Sunset Magazine $5,875 $5,875 $5,875 $5,875 $23,500 Dedicated Email Blasts
Seaattle Met $5,300 $5,300 $5,300 $5,300 $21,200 2/3 Page ad
Portland Monthly $5,300 $5,300 $5,300 $15,900 2/3 Page ad
Print Total $96,225
Television
Greater Palm Springs TV Co-
Op $50,000
Cable TV (4,000) :30 spots
KTLA (120) :60 spots
KTLA (420) :30 spots
Television Totals $50,000
Digital Marketing
Google Search - SEM and
Display Banners $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $4,000 $4,000 $3,000 $3,000 $3,000 $3,000 $38,000 SEM and Display - Paid search ads with keywords relevant to your destination to
help get your site in front of prospective travelers as they search.
Programmatic Digital
Marketing Banner and Video
Ads
$4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $3,500 $3,500 $4,500 $4,500 $52,000
Contextual, Behavioral Display & Video ads
These will be multiple campaigns targeted to drive markets (eventually fly
markets Seattle, Portland SF), with specific messaging/pillars. Ie. Family, Couple,
Outdoors, Health/Wellness, Food, etc.
Re-targeting site users from campaign ads.
Facebook & Instagram CPC $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $1,000 $1,000 $1,000 $2,000 $2,000 $21,000 Facebook and Instagram campaigns - Click to site and Remarketing. (Instant
Experience ads built in)
Nativo - Content travel stories
across top websites $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $4,000 $4,000 $4,000 $5,000 $57,000 Native Stories with strong reporting. Stories across prominent travel websites
(Travel + Leisure, Forbes, USA Today, Food Network, etc.)
Private Market Place - AP
News, Travel Channel, Trip
Savvy etc…
$3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $2,000 $2,000 $2,000 $3,000 $3,000 $33,000 Online Display banners RON (AP News, Travel Channel, Trip Savvy etc…)
CTV - Coneected TV $4,000 $4,000 $4,000 $4,000 $4,000 $20,000 Complements digital advertising buy to reach viewers while they consuming
digital video content on their tv but also an extension of traditional tv
City Leads Email Generation
Program $3,000 $3,000 $6,000 Email lead generation drip program with programmatic ads and social media
banners.
Social Media Spaceback $1,750 $1,750 $1,750 $1,750 $1,750 $1,750 $1,500 $1,500 $1,500 $1,500 $1,750 $1,750 $20,000 Spaceback ads - utilizing social media posts as programmatic banners
Media Max - Conde Nast
Traveler $5,000 $5,000 $5,000 $5,000 $20,000 Display / Native / Social/ Email Blast
SF Gate $6,100 $6,100 $6,100 $18,300 Studio Content ad's + Digital
Clicktivated (Interactive Video
Program)$4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $50,000 Digital video with interactive links to blogs, events, partner pages, etc.
Embedded on CLQ website and served through outstream digital video
Streaming Radio (Spotify,
Pandora, iHeart, CBS Radio)$4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $24,000 Streaming audio; 1st party data targeting to target registered streaming service
users ages 21+.
Digital Totals $359,300
$505,525
Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Totals Ad Size and Notes
Media Outlet
Desert Health News $780 $780 $780 $780 $780 $780 $780 $780 $6,240 Full page
Palm Springs Life $5,000 $2,095 $2,095 $9,190 4 Pg. Advertorial (Vision)
1/2 Page
Lamar PSP Airport - Diorama $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $42,000 Diorama
Spectrum Cable $0 $0 $0 $0 $0 $0 $0 $0 $0 1,540 :30 spots
(220 per month)
AMEX Program X $0
City of La Quinta
Summer TV Campaign
$12,500 Co-Op
Summer TV Campaign
$12,500 Co-Op
Regional Marketing
Fall TV Campaign
$25,000 Co-Op
Regional Marketing TOTALS
Local Marketing
LQAC Program X X $0 1/2 Page
NCM Theater $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $19,800 On Screen :30 Commercial
Alpha Media $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $16,000 :30 radio spots w/ (4) Live Remotes to help with events
Local Digital Marketing Banner
Ad Campaigns $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 Dates/Content flexible
$105,230
Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Totals Ad Size and Notes
Website maintenance/hosting $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $4,800 JNS Next - Website Maintenance & hosting
Public Relations $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $9,000 JNS Next - Blogs & PR pieces
Graphic Design $1,500 $1,500 $1,500 $1,500 $2,000 $2,000 $2,000 $2,000 $1,500 $1,500 $1,500 $1,500 $20,000 Graphic Design
Newsletter Developeement &
Publication $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 Newsletter Developement & Publication
Photography $7,500 Photography
Video Services $15,000 Video Services
Economic Developement $15,000 Economic Developement
Brand Enhancement $5,000 Brand Enhancemeent
Over Runs- Insert (Locale)$22,000 $22,000 Guide & 5,,000 Addt'l Over Runs
$110,300
CONTINGENCY $29,000 TBD
TOTAL BUDGET $750,055
Production and Retainers
Production & Retainers TOTALS
Local Marketing TOTALS
2022-2023 Media Plan
Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Totals Ad Size and Notes
Print
Locale Magazine $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $30,000 Full Page ads / Sponsorships TBD
So Cal Life Magazine $2,625 X $2,625 X $2,625 X $2,625 X $2,625 X $2,625 X $15,750 Full Page Ads
Sunset Magazine $5,875 $5,875 $5,875 $5,875 $5,875 $29,375 Dedicated Email Blasts
Media Max - Conde Nast
Traveler $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $40,000 Display / Native / Social/ Email Blast
Seaattle Met $5,300 $5,300 $5,300 $5,300 $21,200 2/3 Page ad
Portland Monthly $5,300 $5,300 $5,300 $15,900 2/3 Page ad
Print Total $152,225
Television
Greater Palm Springs TV Co-
Op $50,000
Cable TV (4,000) :30 spots
KTLA (120) :60 spots
KTLA (420) :30 spots
Television Totals $50,000
Digital Marketing
Google Search - SEM and
Display Banners $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000 SEM and Display - Paid search ads with keywords relevant to your destination to help get
your site in front of prospective travelers as they search.
Programmatic Digital
Marketing Banner and Video
Ads
$4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $3,500 $3,500 $4,500 $4,500 $52,000
Contextual, Behavioral Display & Video ads
These will be multiple campaigns targeted to drive markets (eventually fly markets Seattle,
Portland SF), with specific messaging/pillars. Ie. Family, Couple, Outdoors, Health/Wellness,
Food, etc.
Re-targeting site users from campaign ads.
Facebook & Instagram CPC $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $24,000 Facebook and Instagram campaigns - Click to site and Remarketing. (Instant Experience ads
built in)
Nativo - Content travel stories
across top websites $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $4,000 $4,000 $4,000 $5,000 $57,000 Native Stories with strong reporting. Stories across prominent travel websites (Travel +
Leisure, Forbes, USA Today, Food Network, etc.)
Private Market Place - AP News,
Travel Channel, Trip Savvy
etc…
$3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $36,000 Online Display banners RON (AP News, Travel Channel, Trip Savvy etc…)
CTV - Coneected TV $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $36,000 Complements digital advertising buy to reach viewers while they consuming digital video
content on their tv but also an extension of traditional tv
Social Media Spaceback $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $24,000 Spaceback ads - utilizing social media posts as programmatic banners
SF Gate (San Francisco)$6,100 $6,100 $6,100 $6,100 $24,400 Studio Content ad's + Digital
Clicktivated (Interactive Video
Program)$4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $4,166 $50,000 Digital video with interactive links to blogs, events, partner pages, etc. Embedded on
CLQ website and served through outstream digital video
Los Angeles Magazine $8,000 $8,000 $8,000 $24,000 Dedicated Email Blasts & Print Ad
City Leads Email Generation
Program $3,000 $3,000 $6,000 Email lead generation drip program with programmatic ads and social media banners.
Streaming Radio (Spotify,
Pandora, iHeart, CBS Radio)$4,000 $4,000 $4,000 $4,000 $3,000 $3,000 $4,000 $4,000 $3,000 $3,000 $4,000 $4,000 $44,000 Streaming audio; 1st party data targeting to target registered streaming users ages 21+.
Digital Totals $425,400
$627,625
Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Totals Ad Size and Notes
Media Outlet
Desert Health News $780 $780 $780 $780 $780 $780 $780 $780 $6,240 Full page
Palm Springs Life $5,000 $2,095 $2,095 $9,190 4 Pg. Advertorial (Vision)
1/2 Page
Lamar PSP Airport - Diorama $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $42,000 Diorama
City of La Quinta
Regional Marketing
Summer TV Campaign
$12,500 Co-Op
Fall TV Campaign
$25,000 Co-Op
Summer TV Campaign
$12,500 Co-Op
Regional Marketing TOTALS
Local Marketing
Spectrum Cable $0 $0 $0 $0 $0 $0 $0 $0 $0 1,540 :30 spots
(220 per month)
AMEX Program X $0
LQAC Program X X $0 1/2 Page
NCM Theater $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $1,650 $19,800 On Screen :30 Commercial
Alpha Media $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $14,000 :30 radio spots w/ (4) Live Remotes to help with events
Local Digital Marketing Banner
Ad Campaigns $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $11,000 Dates/Content flexible
$102,230
Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Totals Ad Size and Notes
Website maintenance/hosting $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $6,000 JNS Next - Website Maintenance & hosting
Public Relations $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $9,000 JNS Next - Blogs & PR pieces
Graphic Design $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $24,000 Graphic Design
Newsletter Developement &
Publication $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 Newsletter Developement & Publication
Photography $9,000 Photography
Video Services $20,000 Video Services
Economic Developement $14,000 Economic Developement
Brand Enhancement $5,000 Brand Enhancemeent
Over Runs- Insert (Locale)$22,000 $22,000 Guide & 5,,000 Addt'l Over Runs
$121,000
CONTINGENCY $50,000 TBD
TOTAL BUDGET $900,855
Production and Retainers
Production & Retainers TOTALS
Local Marketing TOTALS
78080 Calle Estado, Suite 201
La Quinta, CA 92253
760.775.0000
www.jnsnext.com