Loading...
The URL can be used to link to this page
Your browser does not support the video tag.
CV Strategies
SUBMITTED FRIDAY, JANUARY 7, 2022 BY: Erin Kaiman President, CEO & Founder, CV Strategies erin@cvstrat.com | ph: 760.641.0739 Los Angeles • Palm Desert • Sacramento CVSTRATEGIES.COM Marketing, Branding, Campaign Development & Digital Marketing Services SUBMISSION OF PROPOSAL THE CITY OF LA QUINTA Los AngeLes | PALm Desert | sAcrAmentoLos AngeLes | PALm Desert | sAcrAmento January 7, 2022 Marcie Graham, Marketing Manager City of La Quinta 78495 Calle Tampico La Quinta, Calif. 92253 Dear Ms. Graham, CV Strategies is pleased to present the attached proposal for marketing, branding, campaign development and digital marketing services to advance La Quinta’s standing as a thriving city and world-class destination. We are excited to offer three work plans, which allow for a variety of options and price points for targeted promotions that convey the city’s diverse amenities and services. We look forward to continuing our relationship with the City of La Quinta. It has been our pleasure to work with your team recently on the Finance Director recruitment brochure and ads, the annual budget handout and the Measure G educational campaign. These projects and others that we have assisted the city with give us unique insight into local issues, attitudes and perspectives that we can leverage to provide added value to the high-quality work we provide. CV Strategies is an experienced public agency partner creating successful marketing, branding and outreach campaigns for numerous municipalities and special districts across California. We have demonstrated substantial expertise in campaign architecture and effective communications outreach. We have worked for cities as small as Needles, as large as San Diego and everything in between, including Palm Desert, Rancho Cucamonga, Coachella, Tustin, Indio, Desert Hot Springs, Banning, Beaumont and Santa Ana among many others. Our deep knowledge of the region will allow us to effectively create a nexus between your messages and community benefit. We look forward to crafting a unique campaign for the City of La Quinta. Our staff of 22 includes an in- house team of marketing veterans, brand managers, content developers, graphic designers, photographers, videographers and translators who are available to you 24 hours a day, 7 days a week. Should you need additional information, please do not hesitate to contact our Senior Vice President, Tara Bravo, directly at 510-300-5843 or tara@cvstrat.com. Work on this project will be conducted from our home office at 73700 Dinah Shore Drive, Suite 402, Palm Desert. We look forward to partnering with you on this project and are happy to present this proposal, which is firm and binding for up to 90 days from the date of receipt. Sincerely, Erin Kaiman President, CEO & Founder CV Strategies 73700 Dinah Shore Drive Palm Desert, CA 92211 erin@cvstrat.com | ph: 760.641.0739 Office: 760.776.1766 | Fax: 760.776.1760 | info@cvstrat.com | cvstrategies.com TABLE of CONTENTS 3 Cover Letter 2 Background 3 Firm's Qualifications 4 The CV Strategies Nexus 5 Experience 5 Strategic Partners & Key Personnel 7 J. Wallin Opinion Research 7 Pocial 8 Resumes 9 Strategic Partner Biographies 18 References 19 Work Plan 24 01 – Graphic Design 25 02 – Newsletter Development 28 03 – Photography 31 04 – Public Relations 34 05 – Economic Development 37 06 – Video Services 40 07 – Website Management 43 08 – Digital Services 47 09 – Media: Buying 55 10 – Brand Enhancement 59 Price Proposal 62 Hourly Rates & Contract Terms 62 Appendix 63 Partial Client List 64 Optional Services Offered 65 Value-added services 66 Background 4 CV Strategies is a communications and community engagement firm that leverages expertise, influence and instincts to enhance the ways public agencies tell their stories. Founded in 2007 by former television news director Erin Kaiman, CV Strategies helps clients blend media, messaging and audiences to connect with communities and drive support on the issues that matter. CV Strategies’ staff of 22 is made up of former journalists, news executives, marketing experts and designers who use their storytelling skills to provide value to clients. The firm is currently involved in active, ongoing communications initiatives with more than 100 public agencies throughout California. Our strategists provide support on issues as diverse as branding, website design, strategic planning, crisis communications, public education campaign architecture, and tactical outreach implementation. Our extensive experience makes us adept at crafting effective messaging for organizations with varying stories to tell. The firm has developed tourism, economic development and community engagement campaigns for clients across California. With offices in Palm Desert, Los Angeles, and Sacramento, our team members leverage their diverse expertise, contacts, and skill sets to support water industry, energy and government clients. Our firm is deadline-oriented and driven to deliver updates and results that identify measurable targets and achieve progress throughout a project’s scope. We provide our clients with a diverse set of tactics to help them meet their outreach objectives with a wide variety of audiences. Through careful research, planning and strategic implementation, our specialists work closely with staff to create effective and innovative solutions to communication challenges. CV Strategies unites these elements to fulfill the organization’s vision and ensure achievement of communication goals. 5 FIRM’S QUALIFICATIONS CV STRAT QUICK FACTS Number of Years in Business: 15 Tax Payer ID: 26-1614625 Owned By: Erin Kaiman State & Date Incorporated: California, 2007 CV Strategies is not involved in any contract failures or any civil or ciminal litigation or investigation. CV Strategies guarantees its work product. CV Strategies will provide the insurance coverage required. 6 THE CV STRATEGIES NEXUS WE UNDERSTAND PUBLIC AGENCIES. With more than 100 current public agency clients across the state, CV Strategies consultants have an intimate knowledge of municipalities and special districts, and are well versed in the tactics that enhance customer engagement and messaging success. WE KNOW THE COACHELLA VALLEY. We live here. We understand the unique relationships, communities, and issues of the Valley, as well as the messages that resonate with stakeholders. In addition, an extensive portfolio of strategic communication initiatives for public sector clients throughout the state has fostered a deep understanding of the issues that impact California communities. WE ARE SKILLED STORYTELLERS. Our backgrounds in journalism, advertising, design, film production and social media marketing have honed keen storytelling instincts that help create dynamic visuals and compelling copy. WE THINK HOLISTICALLY. Our professionals are experienced in gathering and analyzing information in pursuit of a comprehensive and holistic strategic approach. The guidance and counsel we provide is engineered out of an in-depth understanding of client nuance and need. WE DO ALL OUR WORK IN HOUSE. CV Strategies offers a full suite of in-house creative services – concepting, copywriting, design, web production, photography, videography, social and digital media. This combined-services approach improves control of costs and deadlines, while close interaction between designers, copywriters and account coordinators results in deliverables that are cohesive, targeted, and harmonious. J. Wallin Opinion Research Our research applies the right tool for the right situation (polling, focus groups, online/ mobile research etc.), leveraging proven methodologies woven with years of expertise determining core drivers of human opinions and behavior. STRATEGIC PARTNER THE J. WALLIN DIFFERENCE. J. Wallin Opinion Research never hands off projects to “staff.” Our clients know that they are our entire priority, and receive all of our attention. Wallin and the team he has selected from his firm to work on this specific project are recognized industry experts who successfully apply proven statistical theory to the challenges faced by those working in today’s public policy arena to deliver accurate, actionable results. WE WILL TAKE THE COMPLEX AND DISTILL IT ON YOUR BEHALF, delivering an accurate assessment of how things are, and a clear roadmap of how to get to where you need to be, yielding accurate information, identifying groups with shared opinions and revealing how to best move opinions and behaviors. WE BRING A LONG AND SUCCESSFUL HISTORY of research supporting public outreach and education, communications, messaging and branding. Effective public education and communications efforts begin by thoroughly exploring all sides of issues and obtaining independent research to ensure that all communications are addressed appropriately. Our clients turn to our firm for the thorough expertise that can only be delivered by seasoned professionals. WE ARE RECOGNIZED LOCAL GOVERNMENT EXPERTS. CEO Justin Wallin is a regularly featured speaker at regional government policy events throughout the state and his articles, research, analysis and commentary have been relied upon for nearly a decade by experts throughout California and the nation. He has worked with nearly every city, county, public utility and special district throughout California. Our firm brings a specific and unmatched expertise in California, and throughout the Coachella Valley in particular. WE ARE KNOWN AND TRUSTED. Public research results often demand credibility with elected officials, key groups, the media and influential pundits. These groups and influential organizations/personalities know and respect our research. WE DO NOT BELIEVE IN WORKING FROM AN “OLD SCHOOL PLAYBOOK”. We do not fight yesterday’s battles. We recognize that every effort is unique, and we aggressively ensure that our approach aligns with the behaviors of the target audience of today. J. Wallin Opinion Research is not only widely respected for deploying proven research methods, but is also recognized at being at the forefront of testing and – when proven – implementing new technologies and methodologies to enhance research participation and improve research results in a rapidly changing environment. Our methodological recommendations reduce response bias, generate maximum participation rates and deliver the most accurate results while respecting government agency budget requirements. Our clients know that what we recommend will be tested and proven in the real world and represents the most appropriate recommendation to fit the City’s needs. OUR TEAM GIVES YOU THE BEST OF ALL POSSIBLE WORLDS. Our firm has not only done extensive work in California, but also works on national issues, alongside state and local organizations. We bring national and global level perspective to the project, providing innovative new approaches and creative concepts. Our CEO has almost 20 years of experience working with local, state and federal government as well as Fortune 100 companies, private firms, media organizations and other entities. Wallin has personally fielded hundreds of research projects throughout California. No other firm yields this combination of national, best-of-breed expertise and deep local knowledge. 77 8 POCIAL.COM Pocial empowers businesses through its proprietary and patent pending data mining & re-targeting tools. Pocial levels the playing field for SMB's and Large Corporations by providing them with the unique ability to capture, centralize and mine, currently dispersed sets of data. By ingraining Pocial tools into their current traditional and social media marketing efforts, businesses are able to seamlessly connect sales, marketing and business development verticals, in turn unifying and simplifying the process of cross-functional re-targeting campaigns. BACKGROUND/AGENCY OVERVIEW Pocial is a data driven company that specializes in identifying new potential customers, implementing strategies to reach and attract them while offering proprietary ways to engage your audience resulting in measurable increased revenues. Since 2013, Pocial has been fortunate to consider the following industry leading organizations and celebrities as consumers and clients of our products and services: Acuity Brands - The largest lighting & controls manufacturer in North America Top Rank Inc. - The #1 boxing promotion company in the world Cerritos Dodge - The #2 Dodge dealership in the nation BBQs Galore - The nation’s largest specialty retailer of grills and outdoor living products AdTaxi - A division of Digital First Media, owner and provider of over 85 news publications nationwide LA County Fair - The premier county fair in Southern California PBS - National television station viewed by over 198 million people year-round All Nippon Airways - The largest airline company in Japan Tim Bradley Jr. - 5-time Junior Welterweight & Welterwight World Champion of Boxing U.S. Representative Ed Royce - 13 Year Congressman and Former Chairman of the House Foreign Affairs Committee The Block Palm Springs - The heart of Downtown Palm Springs The Rowan Hotel - Conde Nast Traveler 2018 Reader's Choice Awards #1 Hotel in Southern California STAFF THAT WOULD BE INVOLVED IN YOUR CAMPAIGNS Clifton Cooper - CEO and Co-Founder Greg Middleton - COO and Co-Founder Marc Middleton - Director of Marketing & Public Relations Andy Bertino - Creative Art Director Mike Hogan - Videography Kaylee Scollard - Account Support Specialist Jessica Acosta - Content Creator REFERENCES Tim Bradley 5-time Junior Welterweight & Welterwight World Champion of Boxing "I'm promoting Pocial because it gives boxers like myself an opportunity to enhance the boxing experience & capture the interests of the new generation through methods that they're already familiar with; technology & social media. I love connecting with boxing fans and listening to their differing perspectives. Pocial gives me the opportunity to do that like never before." Frank Pine Executive Editor of Southern California News Group "Pocial is a cutting-edge company when it comes to creative audience engagement on social media platforms. Our joint projects have been quite successful and I look forward to future collaborations." STRATEGIC PARTNER PROJECT EXPERIENCE University of Southern California Los Angeles, California Bachelor of Arts Degree // Broadcast Journalism The California Club // Board Member FIND Food Bank // Board Member California Utility Executive Management Association // Board Member Jim Murray Memorial Foundation // Board Member Pacific Southwest Chapter Emmy // June 2003 Best Newscast Winner Pacific Southwest Chapter Emmy // June 2004 Best Newscast Winner Communicator Award Winner // January 2006 Breaking News Bill Stout Memorial Award of Excellence Winner // March 2006 Best Spot News Coverage Winner // March 2006 erin@cvstrat.com | Ph: 760.641.0739 ERIN KAIMAN PRESIDENT, CEO & FOUNDER SELECT AWARDSAFFILIATIONSEDUCATION9 City of Banning – Outreach and branding, Banning, California. Led development of a strategic communications plan as well as general outreach, including rebranding of the transportation system, transit maps and a new City seal, and is currently developing an outreach campaign for organics recycling. City of San Carlos – Strategic Communications Planning, San Carlos, California. CV Strategies led a multi-month, in-depth strategic communications planning process, creating a communications manual for multiple department staff to be able to take a more active role in disseminating public infomation. With questionnaires asking all the details, rather than hunting for the information from staff sources, the City's public information department could move forward quickly on event outreach and secure additional coverage without losing the City's overall messaging or communications objectives. City of Ontario – Crisis Communications, Ontario, California. CV Strategies stepped in to prepare staff and facilitate some potentially contentious discussions surrounding water quality. We armed staff with presentations, flyers, mailers, compliance components and detailed notes of meeting interactions to ensure the City was covered on all fronts. City of Beaumont – Rebrand, Beaumont, California. CV Strategies was asked to complete a rebrand for the City including tagline and new logo. We also developed a brand style guide, stationary set and presentations for this "City Elevated." College of the Desert – State of the College, Palm Desert, California. Directed all outreach and strategic planning related to the president/ superintendent’s annual State of the College event for more than 200 regional thought leaders and influencers. The project involved advertising, content and design of a 60-page annual report, event planning, speech writing and numerous videos for the event presentation. An Emmy Award-winning journalist with over 25 years in the communications industry, Erin Kaiman is the President and Founder of CV Strategies, a Southern California strategic communications and public engagement firm serving corporate, government and non-profit clients. Erin has led the communications and public affairs support team and overseen graphics development for myriad cities, special districts, and nonprofit organizations across the state for more than a decade. Prior to that, she opened Coachella Valley's KESQ and CBS Local 2 stations, creating lasting relationships with local news talent. Her insights into the minds of reporters and editors are often one step ahead of the story of the day, offering a highly valuable service that is difficult to match. PROJECT EXPERIENCE California State University, East Bay Hayward, California Bachelor of Science // Business Administration Graduated Cum Laude Cogswell Polytechnical College Sunnyvale, California Computer Arts Focus Association of California Water Agencies // Communications Committee ABA Stevie Award // iEfficient Water Conservation Website PRSA Capella Award // Elsinore Valley Municipal Water District Notice of Public Hearing PRSA Capella Award // iEfficient Water Conservation Campaign CAPIO Award of Distinction // East Valley Water District Transitioning to Budget Based Rates CAPIO Award of Merit // Rowland Water District Strategic Plan CAPIO Award of Distinction // Elsinore Valley Municipal Water District Variable Sewer Outreach Plan City of San Diego – Meeting Facilitation, San Diego, California. When the City needed to message deep into the community, they turned to CV Strategies to host District-specific virtual town halls. This tactic led to a complete success at the Council level with a unanimous vote for the proposed policy changes. City of Santa Ana – Targeted Outreach, Santa Ana, California. CV Strategies provided ongoing support for the City with infographics, presentations, talking points and presentation training designed to support a new manager in his elevated position. We have also provided video production, flyer design and strategic counsel. City of Rancho Cucamonga – Branding, Rancho Cucamonga, California. Facilitated the strategic planning sessions and evolved the City of Rancho Cucamonga logo to reflect the energized, growth- focused city, while still honoring its agricultural heritage. City of Palm Desert – COVID-19 Messaging, Palm Desert, California. To combat misinformation and build public confidence in testing and vaccination, City of Palm Desert created a video series, highlighting council members having candid chats about the coronavirus with local nurses, businesses, clergy, non-profits and firefighters. Under the Unity Palm Desert brand, there were long-form videos created for the website and short-form videos produced for social media. City of Oxnard – Community Meetings and Social Media, Oxnard, California. CV Strategies managed social media posting and content creation surrounding key shifts in community behaviors and upcoming capital improvement projects. Created a newsletter and implmented it with success. City of San Carlos – Branding, San Carlos, California. Following a Strategic Communications Plan led by CV Strategies, we were asked to tackle updating their City Seal. Our team of graphics experts reviewed all iterations of the current seal, identified key markers and built something timeless that realized staff and Council vision. Tara has been key in translating highly technical information into visual materials that are accessible and compelling. She has served as the architect of multiple, complex strategic outreach efforts that include enhanced website design and development and brand implementation. Her knack for designing public engagement material has created award-winning collateral and user-friendly government documents. In addition to running her own graphic design business for seven years, Tara Bravo has managed marketing teams, coordinated sales campaigns, developed relationships with vendors and built new ones with clients before joining CV Strategies in 2010. tara@cvstrat.com | Ph: 510.300.5843 TARA BRAVO SENIOR VICE PRESIDENT SELECT AWARDSAFFILIATIONSEDUCATION10 Public Relations Society of America, Inland Empire Chapter // Board Member, Secretary 2018-2020 California Newspaper Publishers Association // Better Newspapers Contest First Place, Feature Story: “Autism: The Struggle Within” Pulitzer Prize Nominee // Coverage and special projects: “Reckoning With Homelessness,” “Crisis on Tap,” about California’s water issues, and “Breaking the Silence,” about sexual assault. California State University Long Beach, California Bachelor of Arts // Journalism University of California Los Angeles Undergraduate PROJECT EXPERIENCE Basin Technical Advisory Committee – Led the 19-agency, $466,000 iEfficient conservation campaign that spanned two counties and was a model for regional cooperation among water agencies. The award-winning campaign included a mobile app to report water waste; earned media coverage; billboards; theater, print, radio and geotargeted digital ads; PSAs, sponsorships; collateral, giveaways, signage and activities for event booths; and original content such as kids’ activities and videos. In addition to a four-fold increase in social media followers, surveys throughout the 4-year campaign showed significant increases in awareness of the importance of conservation. Solano Irrigation District – Managed crisis communications following the electrocution deaths of two teenagers in a district-owned canal. The situation required internal strategy discussions, immediate communications with staff, media relations, rumor control, on- camera and newspaper interviews and a press release once a settlement on a civil lawsuit in the case was reached. City of Rancho Cucamonga – Created a strategic communications plan based on a robust audit of collateral and other communications, extensive interviews and a SWOT analysis with employees, City leaders, Board members and the community, ride alongs with code enforcement and other personnel. Also updated the City’s logo, developed a style guide and social media policy. Hi-Desert Water District – Organized a ribbon cutting for the opening of the district’s first wastewater treatment plant, part of a multi-year effort to eliminate septic tanks. The project included a site visit, pricing for rentals and giveaways, printing photography, and day-of assistance. Desert Healthcare District – Led a COVID-19 outreach campaign to educate and provide resources for the public and position the district as a trusted source of information. The campaign included a comprehensive microsite with hyperlinks to web resources, press relations, social media content, newsletters, radio and newspaper advertising, and a weekly video update and message from the district CEO. Coachella Valley Water District – Managed customer communications for a 10-year, 44-mile pipeline replacement project in Sun City Palm Desert. The outreach campaign includes weekly construction team meetings, weekly e-blasts, newsletter ads, PowerPoint presentations, community meetings and signage. With decades of journalism experience, Janet brings strong storytelling and editing skills to her work with public agency clients. Janet's ability to transform complicated, technical information into content that is relevant, readable, and compelling has been recognized nationally, with a Pulitzer Prize nomination for water reporting. Along with her wide-ranging media connections and story instincts, Janet is skilled at delivering information on multiple platforms, and creating engaging written content that empowers and influences diverse audiences. Janet’s all-encompassing experience helps her in crafting successful strategic planning for clients in a variety of industries. janet@cvstrat.com JANET ZIMMERMAN DIRECTOR OF ACCOUNT MANAGEMENT SELECT AWARDSAFFILIATIONSEDUCATION11 Software // Final Cut Pro X Edius Adobe Premiere Pro Adobe Photoshop Microsoft Office // Excel PowerPoint Word Cameras // Canon DSLR Sony JVC DJI Mavic Mini College of Communications, California State University Fullerton, California Bachelor of Arts // Entertainment Studies and Tourism/Radio TV Film Certifications // FAA Certified Drone Pilot FAA Airman Knowledge Test, UAS Part 107 PROJECT EXPERIENCE With 10 years of experience in television news, Allyssa Dickert is an experienced multimedia journalist with extensive proficiency in video production. Her ability to develop innovative, high-quality content, combined with her creative energy, enthusiasm, and advanced technical skills, makes her an integral part of the CV Strategies team. Allyssa is adept at transforming concepts into results that exceed clients’ expectations. She successfully manages and leads projects from start to finish, including identifying story ideas, conducting research, writing, interviewing and producing. Her experience as an influential news reporter, producer and writer gives her a knack for storytelling, allowing her to create content that engages the viewer. She is adept at turning complex topics into digestible, compelling information and generating content that can be shared across multiple platforms, while also promoting the client’s brand and visual identity. ALLYSSA DICKERT DIRECTOR OF MULTIMEDIA Upper Midwest Emmy Nominee // 2017 Continuing Coverage, Dakota Access Pipeline Protests Eric Sevareid Awards // 2016 First Place, Spot News Merit Award, Continuing Coverage, Dakota Access Pipeline Protests Associated Press Great Plains Award // 2016 Second Place, Documentary/Series Burrtec Waste Inc.– Scripted, filmed and edited a series of videos for one of the waste industry’s foremost providers and a leader in organics recycling. The episodes were aimed at encouraging customer participation in recycling and increasing compliance with SB 1383. Helix Water District – Managed the production and editing process for a series of videos aimed at educating customers on the importance of the District and its role in providing water to customers, as well as the value of water to the community. Turlock Irrigation District – Produced a series of videos for the We Are TID campaign. The campaign successfully raised awareness of employee value to local stakeholders, while recognizing key contributors to the District. The California Club – Developed and filmed several videos for use in marketing outreach to introduce to highlight the Club renovation, updating members on the State of the Club and a variety of new Club features. Oversees editing of clips for social media and other outreach. College of the Desert – Produced a series of videos incorporated into the annual State of the College presentation highlighting student successes. These videos offered an emotionally captivating connection between ideas discussed in the speech and their real-life impact on people. Rowland Water District – Created a series of education videos for annual career forum to teach attendees about the possible careers in the water industry. Produced an instructive video for customers on how to read their water meter, a component of a larger, ongoing conservation campaign. SCV-GSA – Created a series of public education videos translating the technical content of a Groundwater Sustainability Plan and its components for the general public, including groundwater/surface water interconnection and regional geology.SELECT AWARDSEDUCATIONTECHNOLOGYallyssa@cvstrat.com 12 Adobe Creative Suite // After Effects Audition Flash Illustrator InDesign Photoshop Premier Pro Website Design // HTML/CCS Wix/Squarespace Microsoft Office // Access Excel PowerPoint Word Art Institute of California Inland Empire, California Bachelor of Science // Graphic Design PROJECT EXPERIENCE With a deep understanding of the graphic design industry, Lynn combines professionalism and creativity to tap into her clients' visions and help them realize their goals. Working closely with various public agencies has helped Lynn develop an understanding of the intricacies of diverse communications techniques. With attention to detail and deadlines, Lynn's expertise flourishes in a communications environment. A graduate of the Art Institute of California, Lynn is skilled in Photoshop, Illustrator, InDesign and After Effects, among others. Lynn understands the aesthetic value and care that must be put into print and web design to maximize business and customer satisfaction. lynn@cvstrat.com LYNN OLIVA DIRECTOR OF CREATIVE SERVICES PRSA Capella Award // Elsinore Valley Municipal Water District Notice of Public Hearing PRSA Polaris Award // Elsinore Valley Municipal Water District Water Quality Report CAPIO Award of Excellence // Elsinore Valley Municipal Water District Water Quality Report CAPIO Best in Show // Rowland Water District NewsletterTECHNOLOGYEDUCATION SELECT ACCOMPLISHMENTS13 City of Banning – Designed logo and branded outreach materials for the “Inspire Banning” city beautification campaign; created new logo for revamp of city transit system; designed outreach materials for several ballot measures that included presentations, ads, flyers and lobby posters. Coachella Water Authority & Sanitary District – Led visual rebranding effort for newly combined agencies, including new logo, collateral and stylesheet, calendars that doubled as a consumer confidence report, and annual report concepts and design; also provided Spanish translation. College of the Desert – Advanced the 2018 and 2019 annual reports, creating a themed design thread to pull the audience through the piece. Crafted a marketing campaign look behind “Create Tomorrow” to bridge the reflective Annual Report with the forward focused State of the College event collateral and invites, harmonizing a look that allows the audience to look to the past while envisioning the future. Elsinore Valley Municipal Water District – Creates graphics and overall look for numerous ongoing projects, including redesign of the district’s Integrated Resources Plan, supporting collateral and graphics, conservation website graphics, quarterly newsletters and bill inserts. Provides Spanish translation as needed. City of Rancho Cucamonga – Designed a 106-page strategic communications plan for the City that included a detailed brand style guide directing use of approved colors, typography, logos and imagery. The guide helped employees deliver a consistent message to stakeholders and the work led to an updating of the City’s logo design and colors. Website Design – Designs web pages in close collaboration with project teams, creates infographics and iconography, provides photo editing services, and assists with layouts and assets for websites, such as wcwd.org, UnitedWater.org, and northcountytransportationcoalition.org PROJECT EXPERIENCE California State University San Bernardino, California Bachelor of Arts Degree // Communication Studies Riverside City College Riverside, California Associate of Arts Degree // Journalism Rivers & Lands Conservancy // Board member; Immediate Past President Women Transportation Seminar (WTS), Inland Empire Chapter // Member Crossroads Rotary // Member Greater Riverside Chambers of Commerce // Hunter Park Business Council and 2013 graduate of Leadership Riverside California Association of Sanitation Agencies (CASA) // Committee Chair 2008-2015 Public Relations Society of America // 2014-15 California Association of Public Information Officers // Campaign American Advertising Federation // Organization // Campaign Inland Empire Ad Club // Organization // Campaign PRSA Inland Empire Chapter 2001-02, 2008-15 // Organization // Campaign PACE Award: Outstanding Employee (Pride, Achievement, Creativity, Enthusiasm) 2002, 2006 and 2009 // Western Municipal Water District Michele is a veteran communications professional whose 33-year career includes development and execution of strategic public outreach campaigns for a Southern California regional water agency and a private firm serving transportation and other client sectors. She is a natural storyteller who couples her years of writing and public speaking experience with education in journalism and communications to help clients convey their message to stakeholders, even during a crisis. Michele’s ability to build, enhance and navigate important relationships provides an important element to client interaction and further strengthens her value in a variety of settings. michele@cvstrat.com MICHELE MCKINNEY ACCOUNT MANAGER SELECT AWARDSAFFILIATIONSEDUCATION14 Valley Sanitary District – Developed a communications and outreach plan to increase awareness of the work and value of the organization within the community. Tactics included creative approaches for promoting the district’s Water Bear mascot and Big Blue the Vactor Truck such as bus wraps, children’s activity books, radio ads and event booths. Riverside County Transportation Commission – Created an educational campaign to help drivers understand how their gas tax is used to improve their commute. The campaign, which focused on social media posts and fact sheets, highlighted a featured gas tax-funded project within each city in RCTC’s jurisdiction. Main San Gabriel Basin Watermaster – Developed an extensive communications strategy and plan to educate residents about where their water comes from and their role in caring for it. Marketing included boosted social media posts, a campaign website and fact sheets. The Watermaster’s Instagram, Facebook, and Twitter accounts, which were launched with the campaign, grew by the hundreds. Riverside Unified School District – Designed a communications strategy to inform and educate parents, students, staff, teachers, residents and stakeholders about a proposed STEM High School & Education Center. Begun in large part to combat opposition to the project by neighborhood residents, the outreach effort also filled the void of no project information and corrected misinformation about the school. Tactics included stakeholder meetings, a robust project microsite, fact sheets and social media posts. Success was realized over the 18-month period with the increase in supporters, including PTAs and the local chamber of commerce. Western Municipal Water District – Developed a $50,000 marketing campaign for water use efficiency in collaboration with other regional water agencies. Negotiated the lowest possible advertising rate with nonprofit benefits and bonus spots, resulting in more than 4.5 million impressions at a savings of 47 percent off rate card. The messaging strategy encouraged customers to save millions of gallons of water during the campaign year. The Press-Enterprise – Created messaging strategies to promote a variety of programs; supervised department staff; increased the Newspaper in Education program’s newspaper circulation by 30 percent, helping the company reach 100,000 total daily circulation. 15 PROJECT EXPERIENCE California Date Commission – Coordinated a rebranding campaign to change the image and perception of the date fruit by introducing nutritional findings and modern, healthy recipes. The campaign included a new website, ads, newsletters and a comprehensive social media effort using influencers and celebrity chefs to introduce new recipes. Negotiated and managed several sponsorships with BNP Paribas Tennis Tournament, Palm Desert Food & Wine, Taste of Tennis and garnered extensive national media coverage. FIND Food Bank – Created and distributed a public service announcement, social media posts and press coverage for FIND Food Bank, the regional food bank serving Riverside and San Bernardino counties, to publicize a 200% increase in the need for food assistance since the onset of the COVID-19 pandemic. Following the media blitz, the organization realized a flood of donations. La Entrada – Managing community outreach for a master planned, 2,200-acre community coming to Coachella. Responsible for stakeholder identification, relationship building and outreach at the local, county, state and federal level. First Solar – Leading community outreach for the Desert Quartzite Solar Project, including stakeholder relations at the local, county, state and federal levels, from initial scouting meetings through final EIR/EIS process and legislative approval, successfully minimizing opposition to the project. Hadley Date Garden – Managed a complete website rebranding to modernize functions and better reflect the company’s brand. The update included in-depth work sessions with executive staff to identify priorities and initiatives and the addition of more compelling content and custom photography. Indio Water Authority – Created and implemented a social media campaign to engage and inform IWA customers about agency news, rebate programs and conservation information. Project includes three posts per week with artwork and management of IWA’s accounts on Facebook, Instagram and NextDoor. A California attorney with a broad level of experience in public, government and non-profit relations, Beatrice has exceptional skills in messaging and positioning of complex issues, initiatives and projects. Her wide-ranging expertise has helped cultivate the strategic and nuanced perspective that is critical in the development and implementation of effective communications planning. She handles collaboration between numerous internal and external stakeholder groups on a daily basis, ensuring an optimal and constructive connection. beatrice@cvstrat.com BEATRICE ESLAMBOLY, ESQ. ACCOUNT MANAGER Temple Sinai // Palm Desert, California Served on Board of Trustees // 2010 – 2020 Temple Sinai // Palm Desert, California Served as President of the Board of Trustees // 2014-2018 Coachella Valley Chapter of the National Charity League // Served on Board of Trustees // 2013 to 2018 Palm Valley School Rancho Mirage, CA Served on Board of Trustees // 2009 to 2015 Find Legal Forms Inc., and WebsiteBroker Inc. Served on Board of Directors // 2000 to 2014 Southwestern Law School Los Angeles, California Juris Doctorate California State University Northridge, California Bachelor of Science // Political Science Minor in Sales and MarketingEDUCATION TECHNOLOGY San Diego State University San Diego, California Bachelor of Science // Media Studies Minor in Communications Cum Laude / Top 10% of Media Studies Graduating Class Sprout Social Platform Certification // 2021 PROJECT EXPERIENCE Jessica brings nearly a decade of strategic account management and marketing experience to CV Strategies. Skilled in business development, marketing strategy, and event management, she has a comprehensive understanding of marketing needs for all clients, having experience in everything from content creation and public relations to brand development and client rebrands. Born and raised in Palm Springs, she is deeply rooted in the Coachella Valley. JESSICA MEDIANO ACCOUNT SUPPORT SPECIALIST Desert Advertising Federation (Ad Fed) // Board of Directors June 2017-August 2019 A Special Invitation from Erin Gilhuly AFFILIATIONSEDUCATION16 jessica@cvstrat.com California Club – Crafts engaging content for the Club’s website, showcasing the many features that visitors look for such as the organization’s legacy and what patrons can expect while experiencing the Club – dining, accommodations, and private events. Manages all account duties and facilitates projects, including the newly branded “Look Book” and Member Guide. College of the Desert – Performs all media buys for the Coachella Valley’s largest institution of higher learning and creates social media content. Coordinates content and graphics for specialty campaigns such as the 2021 and 2022 enrollment drive and the Federal Grant Retention & Re-engagement Program. The Street Fair – Coordinated the January 1, 2022, reopening of the ever-popular The Street Fair by College of the Desert, an Alumni Association effort that raises millions of dollars for student scholarships. The project involved negotiation of rates for an extensive pre-opening media buy, which included a banner pulled by an airplane, as well as creation of a press release, securing an on-air television interview and social media content, which resulted in local news stories advancing the reopening. El Paseo Shopping District and City of Palm Desert– Promoted merchants and events along the "Rodeo Drive of the desert," including weekly visits to shop owners and planning monthly themed pop-up events such as stiltwalkers and magicians. The work also involved crafting social media posts, attracting social media influencers, and coordinating photo shoots and media coverage. The project was a joint effort between the El Paseo Parking and Business Improvement District and the City to increase visitation. Desert Cancer Foundation – Provided social media, public relations and event support for the charity's largest fundraiser of the year, Paint El Paseo Pink. Pre-event publicity garnered earned media coverage on television and in print and the 2021 walk for breast cancer raised the most money in the event's 15-year history. Microsoft Office // Excel Outlook PowerPoint Word Programs // Monday.com Hootsuite SproutTECHNOLOGY Adobe Creative Suite // Audition Illustrator InDesign Photoshop Premier Website Design // HTML/CCS Microsoft Office // Excel PowerPoint Word Art Institute of California Inland Empire, California Bachelor of Science // Graphic Design Training Connection Los Angeles, California Cerification // Video Editing PROJECT EXPERIENCE Marcos is a visual communicator who brings an edgy and innovative style to graphics and video at CV Strategies. He utilizes his unique artistic sense to create eye- catching illustrations and layouts for custom marketing materials and advertising. Prior to working with CV Strategies, Marcos was the Art Director for a printing company in Riverside, where he was born and raised. As Art Director, Marcos supervised all creative design and facilitated print efforts with expert knowledge of color, texture, and dimension to produce high-quality print and design materials for clients. He perfected his pioneering approach at the Art Institute of California, where he mastered Photoshop, Illustrator, InDesign and Audition. MARCOS DEHARO CHIEF ILLUSTRATOR Ambassador & Peer Mentor // 2009 – 2013 Art Institute of California - Inland Empire ADDY Award // Human Rights Foundation - Discrimination Outdoor Campaign ADDY Award // Branding and personalized Stationery for local non-profit organization ADDY Award // Redesigned brand identity for the family-owned produce & wine company Ojai Foods ADDY Award // Poster advertisement ADDY Award // Personalized stationery setTECHNOLOGYEDUCATION SELECT ACCOMPLISHMENTS17 marcos@cvstrat.com California Date Commission – Integrated the look of the 2020 California Date Commission and BNP Tennis Tournament aesthetics to create an ad touting the health benefits of California dates. The campaign resulted in extensive earned media coverage. Recognize: 50 Days of Devotion – Designed the original cover art and inside page layouts for a paperback book now sold on Amazon and in booksellers nationwide. Designed a series of social media graphics and marketing campaign advertisements to promote and engage interested audiences. Farmer Boys – Designed a new hire manual and training guide for the multi-state, 90-store restaurant chain. Created a series of advertisements for their “Family Tree” campaign and worked with video footage to develop animated graphics for rebranded theme. Rowland Water District – Designed the microsite, yourwaterfootprint.org, for a comprehensive “What’s Your Water Footprint?” conservation campaign; illustrated and animated a video for the site using custom-designed campaign mascot. The microsite inspired the entire promotion’s aesthetic across all collateral and resulted in industry and general media coverage. City of Santa Ana – Illustrated infographics and produced supporting visuals to animate a series of informational videos for the “Where Does Your Water Come From?” campaign. This campaign was an extension of outreach materials highlighting the logic behind newly adopted rate increases. Indio Water Authority – Designed original mascot concepts for Professor Agua, the agency’s mascot for all conservation and rebate materials. Claim your rebate TODAY Visit www.IndioWater.org CONSERVATION PAYS! CONSERVATION PAYS! 18 Justin I. Wallin CEO and Principal Researcher Justin Wallin is a “marketing concept” strategist, with over fifteen years of experience helping to develop communications strategy through opinion research. Wallin delivers strategic direction to Fortune 500 firms, statewide, city and municipal governments, political candidates and campaigns, organizations and non-profit organizations, entrepreneurial ventures and other businesses. He is a recognized expert in accurately measuring public opinion, forecasting outcomes and identifying the most effective ways to influence thoughts and behaviors. Wallin is a regular guest on CNN, Fox News and BBC. His research, commentary and analysis can be found in Washington Diplomat, Politico, Roll Call, Campaigns & Elections, Public CEO and Inside Politics with Nathan Gonzales. He has lectured at the University of Southern California, Pepperdine University, Loyola Marymount University, California State Universities and Hillsdale College and has taught both graduate and undergraduate courses in marketing. He is a featured speaker throughout the nation on matters of strategy, marketing and messaging. After driving global strategy and marketing programs in the technology industry early in his career, Wallin was a founder of the re-launched, historic Columbia Yacht Corporation. The racing boats he built span the globe. He sold his stake in the company in 2008. Wallin is a Fellow of the Jesse M. Unruh Institute of Politics at USC. Wallin received his MBA with an emphasis in marketing and strategy from the University of Southern California, and his BA (Philosophy) from Whittier College. He is a member of AAPOR and CSDA. Ale Tristan Latino Perspectives and Psychology Expert Ale Tristan is trained in psychology whose career includes a passion for research. Her expertise includes applied research and evaluation design, survey research methods, and quantitative and qualitative approaches to data collection and analysis. Ms. Tristan’s breadth of experience lends depth, perspective and a real-world understanding of human interpretation and response to our approach to research design, methods and analysis. She also brings a deep understanding of Latino perspectives, motivations and cultural nuances that are critical to effectively measuring public opinion in American today. Ms. Tristan reviews survey materials (discussion guides and survey scripts) to ensure they adhere to research best practices and are designed to ensure the greatest potential of respondent participation, honest responses and authenticity of results. Ms. Tristan holds a dual major Bachelor of Arts degree from Catholic University of American (Psychology and Spanish). Rashad Kahn Client Services Director As Client Services Manager, Rashad Khan leads the team of professional interviewers that J. Wallin Opinion Research partners with for our strategically-critical government agency research projects. Khan has a strong background in leading dynamic teams. Wallin and Khan have performed over 300 research local, regional, statewide and national opinion research surveys over the course of six years. Khan manages interviewing operations and quality control procedures that ensure our interviewing is performed at a professional level of quality, much greater than what is possible with other firms. He understands the utmost importance of accuracy, validity and reliability in our research projects. Rashad Khan earned his Bachelor of Human Resources at York University. Christopher Alexander Vice President of Operations Christopher has more than a decade of government communications and research program management experience. He has managed projects for the U.S. Government where scientific research conducted by his team was used to develop public information in the form of white papers, infographics, posters, and documentary videos. This included key informant interviews (KII), desk research and focus groups for public health and outreach in Mali for the U.S. Department of State; desk research and KIIs on park attendance for the disabled for the National Park Service; focus groups and polling regarding public health research for the Department of Defense in Iraq, Afghanistan, and the Philippines; and technical research on bark beetle infestations and videos for the U.S. Department of Agriculture. Christopher’s outreach on research and metrics for United States Citizenship and Immigration Services led to an invitation to brief at the White House and his work outside of government has included research projects for Coca Cola, Etihad Airways and IBM. He has done communication work with Kaiser Permanente, the American Association of Nurse Practitioners, and the Reborn Project, a suicide prevention organization. Christopher’s most current research project is a literature review, semi-structured interviews and focus groups and the development of suicide prevention toolkits for a US Department of Health and Human Services program. Christopher studied Multi-Disciplinary Social Sciences at Washington State University. He has managed communication and research programs for the U.S. Government in excess of 6 million dollars a year. This included developing quality assurance and quality control plans, as well as other project management experience. STRATEGIC PARTNER References 19 2020 REFERENCES CITY OF COACHELLA 1515 Sixth Street, Coachella, CA 92236 CONTACT Jacob Alvarez, Assistant to the City Manager Jalvarez@Coachella.org | Ph: 760.398.3502 CV STRAT Tara Bravo; Erin Kaiman, Janet Zimmerman, Lynn Oliva, Allyssa Dickert, Project Manager Shawn Harkness, Marcos DeHaro, Chelsea Van Es, Nisha Wade, Beatrice Eslamboly August 2013 to Present CHALLENGE Faced with a negative reputation for gang activity and crime, Coachella’s leaders turned to CV Strategies for help boosting its image. The City wanted its residents and the public at large to understand and appreciate its rich Latino culture and history and establish itself as a family friendly community. SOLUTION Our team immediately set to work changing the focus of news and information about the City of Coachella. We begin with an updated logo that better reflected a modern, growing city welcoming families and celebrating its art, music and traditions. From there, our team facilitated community visioning sessions to gather ideas and identify issues, concerns and desires of residents and business owners in reimagining their city. This project included an aggressive social media campaign, branding, shaping and promoting community events such as Tacos, Taquila & Chavelas and the holiday tree lighting, and creating a map of the city’s murals. We built their newsletter, handled photography, videography, content and custom graphics for promotional materials and collateral, developed advertising campaigns that included billboards and print and digital advertising, and created the State of the City address touting successful initiatives. RESULTS Since the image improvement project launched in 2016, engagement on the city’s Facebook page grew nearly 5,000%, from 200 likes to 10,000 today. The campaign helped the city transform public opinion, with positive media coverage of events by local newspapers and television stations and increased attention to arts and culture from throughout the Coachella Valley. Ultimately, Coachella’s reputation has been transformed to one of a safe, up-and-coming city welcoming of families – exactly as hoped. CULTURE ART HISTORY We invite you to explore Coachella's rich heritage, with tour stops highlighting the City’s unique cultural fabric. Tour scenes of Chicano political activism and historic religious sites, visit locations where movies were filmed, and view beautiful murals. Along the way, stop in one of our many local shops to take home a memento or dine at one of our authentic Mexican restaurants — we are home to many of the valley’s best! Coachella is a place where visitors are always welcome. Thank you for getting to know us. There is always something new to discover, so come back again soon.WALKING TOUR EXPLORE THE VALLEY’S HERITAGE CITY City of Coachella 1515 6th street Coachella, CA 92236 (760) 398-3502 coachella.org 7 6 CASA DE TRABAJADOR – This historic building has consistently housed migrant farmer assistance since the 60s. (Southeast corner of 4th Street and Vine Avenue) HOMETOWN HEROES MONUMENT – This monument is dedicated to Coachella’s citizens making a difference. (6th Street between Vine Avenue and Orchard Avenue) FILM LOCATION – These historic buildings were included in scenes from the 2014 movie “The Night Crew” directed by Christian Sesma and the 1991 movie “Bugsy” starring Warren Beatty. (6th Street between Grapefruit Boulevard and Vine Avenue) VETERANS MEMORIAL PARK – This park serves as a popular gathering spot for locals and as a venue for special events. (5th Street between Vine Avenue and Orchard Avenue) 1 9 HISTORIC COACHELLA FIRE STATION – Coachella’s first fire station is now home to the City’s Finance Building. (Northwest corner of 6th Street and Vine Avenue) COACHELLA CITY HALL CAMPUS – The City dedicated this site in the heart of downtown in 1947. (1515 6th Street) HISTORIC WATERING TROUGH – Located near the Hometown Heroes monument, this trough supplied water for horse teams bringing crops to town. (6th Street between Vine Avenue and Orchard Avenue) OLD CHURCH ON FIRST STREET – Dedicated in 1924, this location was the first site of Our Lady of Soledad Catholic Church. (1612 1st Street) 4 2 6 6 1 2 4 3 “CASA DE TRABAJADOR” – Mural by The Date Farmers (722 Vine Avenue- north facing wall) “LA COSECHA DEL FUTURO SE SIEMBRA CON LA SEMILLA DEL PASADO” – Mural by Sego Y Ovbal (722 Vine Avenue - south facing wall) “ANONYMOUS FARM WORKER” – Mural by El Mac (Northwest corner of 6th Street and Vine Avenue - east facing wall) “MUJERES LUCHADORAS AMERICANAS 2016” – Mural by Said Dokins (Northwest corner of 6th Street and Vine Avenue - east facing wall) “WOMAN WITH GREEN BEETLE” – Mural by Adrian Takano (Northwest corner of 6th Street and Vine Avenue - east facing wall) “LUCHA SIN FIN” – Mural by Mata Ruda (1560 6th Street - west facing wall) “BREAKER” – Mural by Andrew Hem (1560 6th Street - east facing wall) “MOTHERHOOD” – Sculpture by Juan Ramirez (6th Street between Vine Avenue and Orchard Avenue near the fountain) “SEMBREMOS SUEÑOS Y COSECHEMOS ESPERANZA” - Mural by La Piztola (1604 6th Street - west facing wall) “OJO DE AGUILA” - Mural by Vyal Reyes (1604 6th Street - west facing wall) “BLUE DOG WITH SERPENT TAIL” - Mural by Ricardo Angeles (Orchard Avenue at City Hall - west-facing wall) “CHUBBY CHICKENS WITH ROOSTER” – Mural by Cache (85-963 Grapefruit Blvd. north facing wall) “LA FIESTA EN EL DESIERTO” – Mural by Armando Reyes (85-963 Grapefruit Blvd. north facing wall) “SHADY LANE MURAL” – 1,400-foot-long Community Mural (Shady Lane - east side of street across from Dateland Park)11 Bagdad Street G r a p e f r u i t B o u l e v a r d 6th Street4th Street3rd Street2nd Street1st Street5th Street7th Street8th Street9th StreetV i n e A v e n u eOr c h a r d A v e n u e P a l m A v e n u e Shady LaneD a t e A v e n u e T r i p o l i w a yHarrison StreetDamascus Avenue Damascus Avenue Cairo Street Cairo Street Medina Street Medina Street 1 2 8 5 7 6 4 3 Chamber of Commerce 400 Ft.Scale 11 9 N 10 For more information, visit Coachella.org. Follow us on Facebook and Twitter to keep up to date with city events and information. Tour Highlights 8 5 10 PRIMARY PALETTE FONT SELECTIONS MOLDE BY LETRITAS SECONDARY TERTIARY 2020 STYLESHEET ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 PANTONE 7738 CP (Green) CMYK: 76, 4, 100, 0RGB: 59, 174,73 HEX: 3BAE49 PANTONE 7716 CP (Teal) CMYK: 80, 14, 44, 0 RGB: 0, 162, 156HEX: 00A29C PANTONE 7683 CP (Med. Blue)CMYK: 83, 54, 0, 0 RGB: 48, 113, 184 HEX: 3071B8 PANTONE P 105-7 C (True Blue) CMYK: 92, 70, 14, 2 RGB: 38, 89, 150 HEX: 265996 PANTONE Blue 072 CP (Navy Blue) CMYK: 100, 94, 6, 1 RGB: 41, 59, 142 HEX: 29398E PANTONE 7738 CP (Apple Green) CMYK: 46, 0, 89, 0RGB: 150, 202, 81 HEX: 96CA51 PANTONE 3155 U (Sea Green) CMYK: 88, 47, 44, 16 RGB: 27, 103, 117HEX: 1B6775 PANTONE 7447 CP (Violet)CMYK: 83, 91, 18, 5 RGB: 80, 59, 127 HEX: 503B7F PANTONE 2622 CP (Maroon) CMYK: 76, 100, 28, 26 RGB: 80, 30, 93 HEX: 501E5D PANTONE 123 CP (Sun burst) CMYK: 0, 18, 89, 0RGB: 255, 207, 52 HEX: FFCF34 PANTONE 136 CP (Yellow) CMYK: 0, 28, 88, 0 RGB: 254, 189, 56HEX: FEBD38 PANTONE 374 U (Neon Green)CMYK: 39, 0, 81, 0 RGB: 166, 208, 96 HEX: A6D060 PANTONE 279 CP (Light Blue) CMYK: 68, 34, 0, 0 RGB: 80, 145, 205 HEX: 5091CD Molde is a sans serif font family, belonging to the neo-grotesque style and is composed of 6 widths. The family is composed of 3 parts: the regular version, the italic version and the reverse version. Each type has 9 weights. Celebrating 75 Wonderful Years!CALIFORNIACITY OF COACHELL A EST. 1946 Top parade participants will be awarded trophies for their execution of the parade’s theme: 75th Anniversary of Coachella. To find out how to enter, visit Coachella.org or call 760.501.8100. Coachella Holiday Parade Friday, December 10, 2021 • 6:00 p.m. STARTS: Cesar Chavez Street & Westerfield Way ENDS: Veterans Memorial Park – 1500 4th St., Coachella Enjoy a festive parade through the streets celebrating the 75th anniversary of Coachella, followed by a celebration that includes an ice slide, carnival rides, live DJ and food vendors at Veterans Memorial Park. This year’s parade will be hosted by Bea Gonzalez, community leader and Desert Community College District Area 2 Trustee Christmas TreeLighting Wednesday, December 1, 2021 • 5:30 p.m. City Hall – 1515 6th St., Coachella Our annual tree lighting ceremony will feature a special appearance from Santa and Mrs. Claus, along with tasty, free food to sample and enjoy! Join us for the holidays! We invite you to participate in the December tree lighting, parade and festivities to celebrate the wonder of the season in Coachella. 2121 REFERENCES CITY OF PALM DESERT & EL PASEO SHOPPING DISTRICT 73510 Fred Waring Drive, Palm Desert, CA 92260 CONTACT Thomas Soule, Public Affairs Manager, City of Palm Desert tsoule@cityofpalmdesert.org | Ph: 760.837.1660 CV STRAT Project Manager: Tara Bravo; Jessica Mediano; Beatrice Eslamboly, Lynn Oliva August 2020 – December 2021 CHALLENGE The mission for this project was to build awareness and drive visitors to Palm Desert’s premier luxury shopping and dining destination during peak season. SOLUTION Collaborations with the Greater Palm Springs Convention and Visitors Bureau, Palm Springs Life, and the City of Palm Desert were key to accomplishing the goals of this project. Through these partnerships, we were able to publicize the trendy shopping and dining events on El Paseo and organize and promote pop-up events such as stiltwalkers, photobooths and DJs. Careful management of the $253,400 marketing budget allowed the team to maximize media buys with full page ads, develop and distribute press releases and social media, coordinate with influencers and conduct media relations. An important part of capturing the pulse and essence of El Paseo for marketing and social media promotions was the ongoing interactions with merchants through a monthly eblast, Facebook group and events. RESULTS The pop-up event series from September to December, generated: »Additional foot traffic for El Paseo merchants »Impressive merchant response and engagement »Increased social media engagement and sharing - per pop-up: 35+ organic shares, more than 3,000 organic impressions, 650+ organic post engagements »Brought “fun” to El Paseo The social media campaign increased Facebook impressions and engagements each month by 25%. 2222 REFERENCES COLLEGE OF THE DESERT & COLLEGE OF THE DESERT FOUNDATION 43500 Monterey Avenue, Palm Desert, CA 92260 CONTACT Jessica Enders Interim Executive Director of Institutional Advancement jenders@collegeofthedesert.edu | Ph: 760.636.7972 CV STRAT Tara Bravo; Project Manager Erin Kaiman, Janet Zimmerman, Lynn Oliva, Marcos DeHaro, Heather Anderson, Allyssa Dickert, Chelsea Van Es, Nisha Wade, Shawn Harkness September 2018 – Present CHALLENGE The COVID-19 pandemic posed enormous financial challenges for the Foundation, which supports scholarships, programs and services at College of the Desert, the largest college in the Coachella Valley. With cancellation of the Foundation’s largest fundraising event of the year and unprecedented student need due to job losses, the organization needed help reaching benefactors and securing millions of dollars in much-needed donations. SOLUTION New circumstances called for an entirely new campaign style and multi-pronged approach. CV Strategies collaborated with Foundation leadership to build a suite of collateral, videos and website content explaining the why and how of giving to support certain programs. In addition to writing and designing new brochures, donor packages, radio, print and digital ads and billboards, weekly eblasts and PowerPoint presentations, our team also redesigned the Foundation website, codfoundation.org. RESULTS The most successful fundraising year on record, including an $18 million grant from the Melinda Gates Foundation. The Foundation was able to allocate $200,000 during the pandemic to support students in need by helping with expenses such as groceries, rent, utilities and gas. WWW.CODFOUNDATION.ORG This year’s Coachella Valley high school graduates can attend tuition-free for two years and get the academic support they need to succeed through two of our signature programs that serve the whole student: plEDGE and EDGE! These innovative platforms have been recognized nationally for supporting student success. The two programs work in tandem, first by eliminating financial barriers then by providing a smooth transition into college life and wrap around support services. COLLEGE OF THE DESERT CLEARS THE HURDLES TO HIGHER EDUCATION Please consider Stepping Up for College of the Desert. Step up for COD at Donor support is vital for the success of plEDGE and EDGE and the students who need them to create tomorrow. JOIN OUR CIRCLE You can advance student success at College of the Desert by joining the President’s Circle. This esteemed alliance of business and community leaders, alumni and other friends of College of the Desert is dedicated to funding priority needs that create a better tomorrow for students and residents of the Coachella Valley. WWW.CODFOUNDATION.ORG Ʈhe Ƥresident’s Ƈircle Home | Stepping Up for COD | President’s Circle | Academic Angels | Giving Guide | Foundation Stories Donate College of the Desert | About the Foundation | Latest News | Events Contact Us – The President’s Circle – Join Our Circle YOU CAN ADVANCE STUDENT SUCCESS AT COLLEGE OF THE DESERT BY JOINING THE PRESIDENT’S CIRCLE. This esteemed alliance of business and community leaders, alumni and other friends of College of the Desert is dedicated to funding priority needs to create a better tomorrow for students and residents of the Coachella Valley. You have the power to change someone’s life. PRESIDENT’S CIRCLE DONATIONS SUSTAIN PROGRAMS THAT ARE CRITICAL TO KEEPING STUDENTS IN SCHOOL AND ON TRACK TO GRADUATE: The STUDENT EMERGENCY FUND covers essential living expenses such as utilities, rent, groceries and car repairs for students who suffer a job loss or an unexpected expense or event that could otherwise force them to drop out of school. The College of the Desert Foundation has seen unprecedented requests for help resulting from COVID-19. Because of donor contributions to membership groups like President’s Circle, the College of the Desert Foundation has been able to allocate $200,000 to the Student Emergency Fund in 2020. SCHOLARSHIPS, TEXTBOOKS AND MEAL CARDS for students in need, as well as childcare for students who are parents. SUPPORT SERVICES FOR VETERANS returning from active duty, including disability support, personalized assistance, academic advising, priority registration, transition services and certification of education benefits. PRESIDENT’S INNOVATION FUND for advancing academic achievement, including scholarships, technology needs, equipment and campus upgrades, and career-based programs tied to local workforce demands. JOIN TODAY DONATE College of the Desert Foundation43-500 Monterey Avenue, Palm Desert, CA 92260 760.773.2561 DONATE The President’s Circle supports College of the Desert students through annual gifts of $1,000 or more. These donations have a profound impact on students and programs which ultimately benefit the region by fostering a well-educated workforce that attracts new business opportunities to the Coachella Valley. PRESIDENT’S CIRCLE MEMBERS ENJOY EXCLUSIVE BENEFITS: • Invitations to private events • Updates on new projects and plans from Superintendent/President Joel L. Kinnamon, Ed.D. • Complimentary tickets to campus events • Public recognition of your gift • Opportunities to meet students whose lives are impacted by your donation The President’s Circle has a number of exciting ‘virtual’ events planned to accommodate social distancing requirements due to COVID-19. “Culinary Adventures” will feature alumni who learned their skills at College of the Desert and are now working in local restaurants and venues. JOIN NOW TO ACCESS THESE UPCOMING EVENTS! Please consider joining this important group and ensure College of the Desert continues to grow and thrive. For more information, contact Matthew Durkan, Director of Development, College of the Desert Foundation, 760-773-2561, of mdurkan@collegeofthedesert.edu. “IN A TIME OF EXTREME NEED, WHEN BOTH MY SAVINGS AND MY PANTRY AT HOME RAN DRY, THE COLLEGE AND THE FOUNDATION STEPPED IN WHEN I ASKED FOR HELP. FOR THIS, I AM FOREVER THANKFUL. THE FUNDS THAT HAVE BEEN GRANTED TO ME WILL GO A LONG WAY.” – JP, A FIRST-YEAR NURSING STUDENT WHO WAS LAID OFF FROM HIS JOB BECAUSE OF COVID-19 Members of the President’s Circle enjoy numerous benefits that coincide with their level of giving. – of joining the President’s Circle – Benefits PRESIDENT’S DIAMOND CIRCLE $25,000+ • Customized President’s Circle Lapel Pin with CZ “diamond” feature • Up to 4 College of the Desert branded phone cases • 6 Unique access codes for virtual State of the College Address • Invitation to all virtual President’s Circle events. Zoom events include delivery of a “Goodie Package” customized for the event’s theme • Virtual Campus Tour • Special Recognition on the COD Foundation Website PRESIDENT’S PLATINUM CIRCLE$10,000-$24,999 • Customized President’s Circle Lapel Pin with red gem feature • Up to 3 College of the Desert branded phone cases • 4 Unique access codes for virtual State of the College Address • Invitation to all virtual President’s Circle events. Zoom events include delivery of a “Goodie Package” customized for the event’s theme • Virtual Campus Tour • Special Recognition on the COD Foundation Website PRESIDENT’S GOLD CIRCLE PRESIDENT’S SILVER CIRCLE PRESIDENT’S BRONZE CIRCLE PRESIDENT’S CIRCLE Due to COVID-19, in-person events will be replaced with virtual events until the Governor clears Riverside County for in-person gatherings. The College of the Desert Foundation is the non-profit fundraising arm for the College, supporting nearly 17,000 students through scholarships and financial aid, innovative programs, new technology, state-of-the-art facilities and more. From students and alumni to business and industry, the College of the Desert Foundation significantly impacts the vitality and quality of life in the Coachella Valley through our support for College of the Desert. The College’s stories of success can be found everywhere you look. CHANGING THE WORLD ONE STUDENT AT A TIME The College of the Desert Foundation is an IRS-approved 501(c)(3) corporation. For more information, please call (760) 773-2561 or visit WWW.CODFOUNDATION.ORG College of the Desert Foundation 43-500 Monterey Avenue, Palm Desert, CA 92260 Your Philanthropic Dollars at Work A majority of College of the Desert students qualify for financial aid, making the Foundation’s support critical to their success. Donor support allows the College to offer the plEDGE and EDGE programs, which provide two years of free tuition to graduates of Coachella Valley high schools, preparation for college-level math and English, and ongoing support. EDGE/plEDGE $1,300,000 Scholarships given xxx Textbook funds xxx Meal cards $150,000 Student Emergency Fund disbursements (COVID-19) $80 million Provided to College of the Desert since 1983 Your support is testament to our shared belief in the power of higher education to change the lives of our students, advance our workforce and economy, and provide for a brighter future. 2019-2020 Statistics About College of the Desert College of the Desert is the largest institution of higher learning in the Coachella Valley, serving more than 400,000 residents of eight local cities. The College was founded in 1958 and has steadily grown both in physical size and in the number of programs offered in the years since. Now with five campuses and numerous satellite locations, the College focuses on student success by offering unparalleled academic instruction and career technical education tailored to the workforce needs of community partners. Most College of the Desert alumni continue to live and work in the area, contributing more than $243 million a year in economic benefits each year based in large part on the skills they learned at the College. WWW.CODFOUNDATION.ORG 2323 REFERENCES UNITED WATER CONSERVATION DISTRICT 1701 North Lombard Street, Suite 200, Oxnard, CA 93030 CONTACT Mauricio Guardado, General Manager mauriciog@unitedwater.org | Ph: 805-485-5114 CV STRAT Tara Bravo; Erin Kaiman, Project Manager Janet Zimmerman, Lynn Oliva, Allyssa Dickert, Marcos DeHaro, Chelsea Van Es, Nisha Wade, Shawn Harkness January 2020 – Present CHALLENGE The District-owned Lake Piru Recreation Area faced serious challenges to its operations and reputation when CV Strategies was hired to assist with marketing and public relations. At the time, internet search results for Lake Piru Recreation Area returned almost nothing but stories about the drowning death of actress Naya Rivera and portrayed the lake as dangerous. Media coverage failed to mention the facility’s campground and numerous amenities, including fishing, water sports and hiking. At the same time, attendance and camping reservations lagged as the recreation area was shifting from a contractor-run facility to management by the District. SOLUTION We immediately set out to change the narrative about Lake Piru, starting with a dedicated website, a new logo and the Explore Lake Piru tagline. The site, explorelakepiru.com, highlights all the amenities, has online reservation capabilities and allows visitors to pre-purchase day use and boating permits, as well as firewood. The CV Strategies team leveraged the new branding website and SEO to promote Lake Piru Recreation Area to tourism sites and publications, including Sunset and Westways magazines, to garner earned media coverage. We secured a 14-minute interview on the MobileRVing.com podcast, which is posted to 58,000 followers on Facebook and delivered to 85,000 email subscribers. Our team organized events such as the Lake Piru 5k and offered the facility for neighborhood and community meetings, which helped raise the profile of the lake. A food truck and music festival is in the works for this spring. RESULTS Now, when you search “Lake Piru” on the internet, explorelakepiru.com is the first item, followed by a page of informational and tourism sites. Thanks to mainstream and industry outreach, day use revenues increased 58 percent and camping revenues increased 3% since 2019, despite COVID-19. With the significant increase in business, a paid social media campaign for the lake has been temporarily put on hold while new management gets underway. Work Plan 24 Ggraphic design01 Graphic design defines the conversation before a single word hits the page. Warm and welcoming, vital and vibrant, relaxing and restorative are all graphic tones, as well as verbal ones. A strong visual perspective takes the viewer from words on a page to an actual experience. While La Quinta is well-known as the “Gem” of the Desert, CV Strategies’ layered multimedia graphics team looks forward to adding even more sparkle. 25 Let's Get Graphic While many firms pride themselves on designing outside the box, we pride ourselves on expanding that box to include cutting-edge concepts while protecting and enhancing the City’s brand and credibility. Our design philosophy focuses on client needs before all other considerations. Through active listening, goals and aesthetic preference are identified and embraced. Design can then travel through fewer iterations, as there is less guesswork and a more defined sense of graphic vision. By leveraging trends in the graphic industry, as well as our own creative insight, the City of La Quinta will develop a visual vocabulary that reflects its unique heritage, growing economy and playful vibe.CV Strategies’ key design principle is intentional artistry and lives in a place where form meets function.Working closely with staff and leadership, CV Strategies instills a sense of place and purpose in each piece. We focus on the details, while balancing the bigger picture and City communication objectives. 26 27 DELIVERABLE FREQUENCY JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN ESTIMATED COST Infographic Series 3 Sets $2,400 Ad Development Quarterly $7,200 Event Materials Seasonal Prep $1,200 Large Format Design Quarterly $6,000 Website Graphics Ongoing $8,250 Social Media Graphics Ongoing $4,500 Flyers Seasonal Prep $3,600 Graphic Assets Ongoing $4,500 Graphic Design Totals $37,650 We balance integrity and innovation Bold, yet branded RECOMMENDED FREQUENCY AND COST Ne 28 Newsletter Development 02 Compelling, relevant newsletters are an important component of effective communication and building audience connections. With our vast experience in newsletter development and publication, CV Strategies’ team of strategists, writers, designers and photographers will create a monthly electronic newsletter that embodies the City of La Quinta’s identity and promotes local events, programs and services. 29 Captivating Content & Innovative Design CV Strategies will assess the City’s current outreach to develop recommendations for creating a new digital newsletter. Our team will meet regularly with City staff to identify story ideas related to events, initiatives and important new developments. The newsletter will feature deftly crafted content and inviting design. Our online project management system, Monday.com, will allow staff to view real-time updates to stories, share ideas and edits, and easily communicate with our team. In addition, we will identify tactics to grow audience interest and readership and increase the email distribution list. CV Strategies will enhance the newsletter’s visibility and success through new delivery and reach tactics, including digital ads, social media boosted posts, Nextdoor engagement, event booths, contests, and surveys.Clean, crisp, clear, and compelling – the four “c’s” of newsletter design.Our expertise in creating stimulating visuals and content will draw readers into the newsletter, providing an effective tool for promoting tourism, economic development and community engagement. Craft Outline Design Wireframe Develop Content Review Layout Text and Add Infographics Review Distribute Analyze Open Rates and Click Throughs We will craft visually pleasing, digital newsletters that resonate with audiences 30 DELIVERABLE FREQUENCY JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN ESTIMATED COST Communication Audit Once $1,050 Distribution List Ongoing $875 Growth and Engagement Plan Once $1,050 Project Updates Monthly $2,100 Staff Engagement Ongoing $8,375 Content Monthly $9,000 Layout and Design Monthly $1,050 Distribution Monthly $4,500 02 Newsletter Development Totals $28,000 RECOMMENDED FREQUENCY AND COST Pphotography03 Photography can make or break any outreach or marketing campaign. Our in-house photography team will provide updated, high-quality visuals to elevate the City’s brand and effectively promote the City as a destination for visitors, residents and economic development. 31 Photography that connects to your campaigns We produce captivating imagery that elevates your ability to connect to your audiences. Our clients praise our work, which is used in a variety of communication mediums. With a drone and licensed pilot and ample photography equipment, there is no request our team can’t meet. From headshots and local business photos to advertising and tourism visuals, CV Strategies will use unique photography to enhance the City’s campaigns, support the brand and advance community connections. With a robust visual library in place, images will be used across the City’s public relations, outreach and marketing campaigns.Let our talented team capture all your photography needs, including events, people, artwork, food, businesses, facilities and more.32 At CV Strategies, we understand visual storytelling and the role engaging photography plays in successful communication. 33 What's Your #LQIQ? Our IQ is growing with every book we finish! What’s next on your reading list? Whats Your #LQIQ #LaQuintaPublicLibrary The “Spirit of La Quinta” is thriving in the new year! Whats Your #LQIQ Are dinosaurs extinct? I dino what to tell ya! Do you know where you can find Mr. Rex? Whats Your #LQIQ DELIVERABLE FREQUENCY JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN ESTIMATED COST Photography Plan Once $700 Campaign Photo Shoot Three times $8,100 Drone Footage At Every Major Event $2,400 Event Shooting At Every Major Event $6,000 Photo Library Ongoing $3,600 Photo Editing As Needed $6,000 Digital Files Ongoing $900 Photography Total $27,700 RECOMMENDED FREQUENCY AND COST PuPublic Relations 04 A strategic and sustained public relations effort is critical for shaping public opinion of the City of La Quinta and increasing awareness of the brand. From blogging and speech writing to crisis communications and mining for stories to share through press releases, we will create the narrative that will accurately portray your story and positively influence attitudes about the City and all it has to offer.34 Public relations campaigns should be Telling Your Story The first step in any public relations effort is an assessment of current outreach, branding, style and media coverage to determine strengths and opportunities. From there, our team develops key messages to serve as the foundation for all communications. The City of La Quinta’s narrative is like no other: a modern community with a wealth of restaurants, shopping, recreational opportunities and signature events such as Ironman, La Quinta Art Celebration, The American Express and Certified Farmers’ Market La Quinta. Our team of former news executives and journalists are well equipped to share your unique position with your residents, business owners and visitors through a number of creative outlets. Given our background as accomplished storytellers and strong writers, CV Strategies is able to provide you with engaging content that will resonate with all target audiences. We have extensive experience developing speeches for numerous situations, including State of the City addresses and other events. creative, unique and impactful while remaining fluid enough to respond to current events and consistent enough to build trust and credibility among your target audience. 35 Select Topic Create Draft Finalize Review Interview (If Needed) Distribute Monitor Media Follow Up with MediaWhen a crisis situation requires a quick and agile response, CV Strategies has your back At CV Strategies, we leverage our relationships and connections with local outlets to garner valuable earned media VALLEY VOICE | Opinion This piece expresses the views of its author(s), separate from those of this publication. Conserving water can cut our bills — and help future generations Arden Wallum Guest columnist Published 5:01 a.m. PT Oct. 8, 2021 Extended droughts broken up by rainy years are part of a natural cycle here in California. Our state is once again in another dry period, with areas of Northern California already experiencing a significant impact. It is not a question of if, but when the Coachella Valley faces a similar fate. Thanks to decades of targeted projects and careful planning, Mission Springs Water District will have enough water to serve our 40,000 customers in and around Desert Hot Springs. MSWD relies on groundwater for 100% of our award-winning water supply. Protecting this treasured resource is vital for multiple reasons. Not only does the Mission Creek Subbasin serve our customers, it also sits at the headwaters of the entire Coachella Valley Groundwater Basin, which provides drinking water for 400,000 people in all nine desert cities and surrounding unincorporated areas. For more than 25 years, MSWD has demonstrated its commitment to water quality through active participation in the Groundwater Guardian program. As one of the earliest members of this organization, we have teamed up to actively engage with our customers to better educate them about the importance of protecting this resource. By promoting conservation, we can leave more water in the ground to meet future needs. Our wastewater treatment system also plays an important role in protecting and preserving our aquifer, which contains our local groundwater supply. Each day, the Alan L. Horton Wastewater Treatment Plant cleans more than 2 million gallons of water. Once treated, the water fills 11 percolation ponds, where it begins a natural process of recharging the aquifer. Since 1995, our Groundwater Quality Protection Program has been working to convert septic systems into sewer connections across our 135-square-mile service area. To better meet the growing demand for wastewater treatment, we are building a new Regional Water Reclamation Facility to treat an additional 1.5 million gallons per day. This treated water 36 Scan to view the complete stories RECOMMENDED FREQUENCY AND COST DELIVERABLE FREQUENCY JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN ESTIMATED COST Materials audit Once $925 Key messages Once $1,480 Press releases/media advisories Monthly (Twice per Month During Season)$6,660 Press release calendar Once $555 Blog posts Monthly $6,660 Press Kit (Backgrounder, Key Statistics & Demographics, Preferred Photos & Footage)Once $2,775 Op-eds/editorial submissions Quarterly $2,960 Crisis management As Needed $3,200 Public Relations Total $25,215 economic development05 Broadening business opportunities A strong business community serves as the economic engine to power a thriving city. To help existing companies in La Quinta grow and attract new and diverse industries to the area, CV Strategies will develop and implement local and external economic development marketing campaigns. 37 38 We help you define your vision and speak to your audience Our outreach plan will target business leaders directly through national trade publications and websites. A booth at the annual Innovating Commerce Serving Communities conference will present opportunities to speak face-to- face with business leaders. Businesses in La Quinta can be the best advocates for the city, so we will develop events to promote programs to help them succeed. CV Strategies will also create an economic development microsite to serve as a single, convenient portal of information about opening and maintaining businesses in La Quinta.Strategic and creative solutions that deliver results.Don’t forget the locals! CV Strategies will promote City efforts to help existing businesses with recruitment, job- producing investments, and expansion. 39 DATA-DRIVEN PRO TIP Because the City hopes to effectively recruit business investment, its marketing efforts must increase awareness, consideration and selection among potential employers (and their advisors) throughout the Coachella Valley and beyond. This is where opinion research is not only desirable, but mission-critical towards ensuring that the marketing strategy, tactics, materials and messages are the most effective possible, capturing the attention and interest of those key audiences by speaking to their unique needs, hopes and desires. This requires knowing what your target audiences value, and understanding how best to align their goals with the City’s benefits. In other words, city branding requires focus. Our marketing cannot be “wearing our favorite everything.” Target audiences have limited attention spans and this demands knowledge…not guesswork. We will field statistically valid research of community and business leaders throughout the region and (we recommend) beyond…throughout the Inland Empire, Southern California and potentially statewide to ensure that our marketing includes the right messages that not only capture attention but drive consideration and ultimately deliver the right business investments choosing La Quinta. RECOMMENDED FREQUENCY AND COST DELIVERABLE FREQUENCY JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN ESTIMATED COST Economic development microsite Once $2,775 Online Survey Annually $1,110 Event planning and facilitation Three Events $5,550 Conference booth display Once $2,960 Collateral Once $2,220 Popup Banners Once $370 Brochures Once $2,220 Flyers Once $2,220 Annual Report Annually $4,440 LinkedIn Social Media Content Monthly $4,440 Videos One (2-3 min video)$6,660 Industry Press Releases Quarterly $2,960 E-newsletters Quarterly $5,920 Direct Mail to Key Sectors Once $2,775 Industry Advertising Development Once $925 Economic Development Total $47,545 Effective marketing strategies for workforce attraction and business growth Vid 40 Video Services 06 Sharing the stories of La Quinta Videos offer the most compelling and memorable opportunities to share the stories of La Quinta. A blend of images and sound provide an immersive experience that captures the look, feel, and spirit of the city as it informs and inspires audiences. 41 To truly engage with audiences, videos must offer a blend of appealing images and gripping stories. Creating compelling videos for every need Producing the perfect video requires more than simply putting images and words together. It requires an understanding of both the message and the audience. Utilizing the knowledge, creativity, and experience of our video team, we will incorporate drone video, animation, time lapse photography, graphics, and other powerful production elements to craft engaging video content. Videos will be incorporated into multiple components of the City’s marketing plan. In addition, we will identify and develop stories about the people, artwork, food, businesses, facilities, and events that truly showcase the City of La Quinta.Timing is everything! CV Strategies effectively produces videos ranging from quick clips to full-length features.Content is king. Kick Off Meeting Shoot Review Log & Craft Script Video Production Plan Produce & Edit Monitor Views Upload & Distribute Maximize engagement by knowing where your audience is watching 42 Scan to view full videos RECOMMENDED FREQUENCY AND COST DELIVERABLE FREQUENCY JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN ESTIMATED COST Videos Campaign Production Plan Once $1,480 Drone Footage At Every Major Event $2,960 Video Shoots One Two-Day Shoot with crew $7,400 Scripts Monthly $4,440 Editing Monthly $6,660 Assist with production of council and commission meetings as needed Ongoing $2,220 Digital Files Ongoing $555 Video Services Total $25,715 website management07 PlayinLaQuinta.com is the natural place to showcase the latest information and breathtaking photos of your beautiful city, which is why the site must be consistently updated and maintained. CV Strategies' tech experts have extensive experience in creating interactive digital spaces that are captivating and easily navigable, complete with plug-ins for custom calendars and fillable forms. 43 Optimizing Your Digital Reach The City’s tourism website is the door to all La Quinta has to offer, from posh resorts to some of the world’s finest golf. CV Strategies is prepared to update the event calendar as well as imagery and content to coincide with the latest events and seasons. Our HTML-savvy web specialists will work with the site provider to solve any technical issues. Our team is happy to add plug-ins to your calendar feature to provide a ticketing option that easily manages event attendance and a virtual event manager with built-in livestreaming, if desired, and we can create custom form plug-ins to address more complex needs.Interactivity is considered at every turn to utilize every opportunity to engage visitors.We leverage videos, photos and compelling content to develop visually interesting pages that balance innovation with intuitive design. 44 45 Approach Perform an in-depth digital footprint audit, which includes Google, Bing, Yelp, YouTube, and website Review search console and analytics for existing traffic and search key phrases to determine highest ranking keywords Install Pixels from advertising platforms for better tracking Create list of keywords in order of priority to rank Confirm all SEO plug-ins are installed and optimized Confirm all basic SEO best practices are in place Create new pages for keywords not currently ranking for Confirm all images are tagged with keywords/alt text Ensure Schema is submitted with Google 46 We collaborate with staff to reimagine the user experience RECOMMENDED FREQUENCY AND COST DELIVERABLE FREQUENCY JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN ESTIMATED COST Website Audit Once $750 Website Updates Ongoing $1,800 Page Creation As Needed $1,500 Page Mockups As Needed $1,800 Forms Creation/Conversion As Needed $1,800 Content Integration As Needed $3,300 Quality Assurance Ongoing $1,650 Site Optimization Ongoing $1,800 Search Engine Optimization Ongoing $1,800 Digital Ad Tracking Ongoing $450 Website Management Total $16,650 Dig 47 Digital Services 08 Main Digital Display, Social and Email Blast Strategy 48 As we find the target audience for each message, we will Main Digital Display, Social and Email Blast Strategy We want to start by identifying people that who are open to traveling and target them directly. In today’s world, there is a strong divide between those willing to travel during covid and those committed to staying home. We do this by locating people who are currently staying at hotels, going out to eat, golfing, attending events, etc. From there we will refine the target audience by geographical location and demographics for each message. For example, we will target people who have been to a golf course in the last 6 months with an ad featuring the numerous golf opportunities available in La Quinta. For individuals who frequent hotels, we will focus on the many benefits of a stay and play in La Quinta package.Product Mix To Be Leveraged: Display, Search, SEO, Email Blast, Social Mediatailor the product mix based on how they consume content. SEO and Search 49 Paid search is the easiest and fastest way to generate immediate results. Paid search is a low funnel solution, meaning that we can target people searching for “Best Places to Golf” or “Best Places To Visit.” As we leverage paid search we identify the key terms that are having the greatest success. Once identified, we then work on the website through search engine optimization to place your brand at the top of those search terms. This mix allows us to learn what’s working quickly, but then begin building your organic presence so that we can move the spend on toward new search terms. For Hotel Occupancy, Economic Development and Tourism we will actively monitor performance for a multitude of the Greater Coachella Valley Market and identify high-level trends to inform our marketing decisions. Hotels On a monthly basis we will leverage our access to various databases and systems to review the following metrics: »Occupancy »Average Daily Rate (ADR) Tourism We will target tourists to our area and outside our area to participate in digital/online focus groups to learn more about behavior and attitudes of tourists in our target demo. Local Reach We will increase awareness of City services and events to local audiences through geotargeting and message timing. Driving Business Targeting commerce convention attendees and captains of key economic sectors, we will broaden the horizon of influential business leaders in specific markets with the benefits of making La Quinta a new base of operations or strategic site location. HOSPITALITY AND TOURISM: WHAT SUCCESS LOOKS LIKE Kimpton Rowan and The Block Palm Springs The Kimpton Rowan and The Block Palm Springs are both focused on attracting tourism from outside of the Coachella Valley just as the City of La Quinta is focused on attracting tourism from outlying areas. Pocial is contracted to manage social media and digital initiatives for The Kimpton Rowan, as well as its restaurants 4 Saints, High Bar and Juniper Table. Pocial was also contracted to launch a new branding of downtown Palm Springs, now known as The Block. In this capacity Pocial is tasked with building websites, graphic design, social media management, videography, search engine optimization, digital, logo design and developing branding guidelines to attract tourism. How We Did It 50 We leveraged the map on the left, that looked at who drinks wine consistently at home AND orders it at a restaurant. Each color on the map corresponds to a zip code and a type of person. For the purple areas, we have Exurbanites. Who Are Exurbanites? Exurbanites residents are now approaching retirement but showing few signs of slowing down. They are active in their communities, generous in their donations, and seasoned travelers. They take advantage of their proximity to large metropolitan centers to support the arts but prefer a more expansive home style in less crowded neighborhoods. They have cultivated a lifestyle that is both affluent and urbane. Our Neighborhood Established neighborhoods (most built between 1970 and 1990) found in the suburban periphery of large metropolitan markets. »A larger market of empty nesters, married couples with no children; average household size is 2.50. »Primarily single-family homes with a high median value of $423,400 most still carrying mortgages. »Higher vacancy rate at 9%. Socioeconomic Traits »Residents are college educated; more than half have a bachelor’s degree or higher; nearly 81% have some college education. »This labor force is beginning to retire. One in three households currently receive Social Security or retirement income. Labor force participation has declined to less than 60%. »More of the residents prefer self-employment or working from home. »Consumers are more interested in quality than cost. They take pride in their homes and foster a sense of personal style. »Exurbanites residents are well connected, using the Internet for everything from shopping to managing their finances. »Sociable and hardworking, they still find time to stay physically fit. We then leverage this information to build the digital marketing mix that would be most effective for them. Exurbanites Demographic Breakdown 51 52 Market Profile »Exurbanites residents’ preferred vehicles are late model luxury cars or SUVs. »Active supporters of the arts and public television/ radio. »Attentive to ingredients, they prefer natural or organic products. »Gardening and home improvement are priorities, but they also use a number of services, from home care and maintenance to personal care. »Financially active with wide-ranging investments, these investors rely on financial planners, extensive reading, and the Internet to handle their money. Exurbanites Demographic Breakdown 53 High Low SEGMENT DENSITY This map illustrates the density and distribution of the Exurbanites Tapestry Segment by households. LifeMode Group: Aff luent Estates Exurbanites1E Copyright © 2021 Esri. All rights reserved. Esri, the Esri globe logo, The Science of Where, Tapestry, @esri.com, and esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners. G1804565 ESRI2C6/21dm RECOMMENDED FREQUENCY AND COST DELIVERABLE FREQUENCY JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN ESTIMATED COST Campaign Development Once $5,400 Message Development Once $2,400 Ad Content Creation Quarterly $3,000 Digital Services Total*$10,800 *Not Inclusive of Media Buy See Proposed Media Buy in Next Section Exurbanites Demographic Breakdown Mmedia buying09 The media buying strategy for the City of La Quinta focuses on three specific areas: increasing hotel occupancy, economic growth, and promoting the unique LQ lifestyle. We create a focus for our overall plan and segment each effort’s audience, utilizing a multi-prong approach to deliver the message authentically. 54 Placing Your Message Where it Matters When it comes to planning and building a strategic media buy, CV Strategies utilizes a vertical marketing method to hone in on identified segments of the target audience. The message is crafted to hit the market using a behavioral approach that allows us to connect with the audience in a deeper way. By targeting audiences behaviorally, we distribute a message that will resonate and inspire a reaction. As we continually evaluate media outlet analytics, we will suggest adjustments and new recommendations as new platforms and opportunities become available and are a good fit.As the media landscape evolves, we pivot our methods based on what we learn from audience trends and behaviors.By studying our audience’s patterns and actions, we can better drive and deliver the message to garner successful campaign results. 55 Research, metrics and thoughtful analysis determine what recommendations would be made 56 DATA-DRIVEN PRO TIP The research we field to support Item 1 will also support Media Buying. By incorporating message testing in our survey instrument(s), we will understand the right messages that capture attention, drive consideration and ultimately deliver the right business investments choosing La Quinta. Our CVStrat/J Wallin Opinion Research team members are highly experienced, and after performing initial investigations (with City staff) to reveal key City benefits and attributes, we will develop a battery of messages that we know are likely to be effective with the target audience(s). By testing these messages in opinion research we will understand which ones are most effective, how effective they are (which helps inform media spend matrix) and what media platforms are most effective delivery vehicles. RECOMMENDED FREQUENCY AND COST DELIVERABLE FREQUENCY JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN ESTIMATED COST Annual Strategic Media Plan Once $1,850 Media Buys/Negotiation Ongoing $2,220 Monthly Reports Monthly $2,220 Visibility Reports Monthly $2,220 Account Management Ongoing $4,440 Media Buying Totals*$12,950 *Not Inclusive of Media Buy See Table on Previous Page 57 SAMPLE MEDIA PLANS 57 PRICE POINT – $550,000 (BUDGET TOTAL: $254,435) MEDIA OUTLETS NOTES JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN Print Palm Springs Life Full Page, Color, September Issue $0 $0 $10,775 $0 $0 $0 $0 $0 $0 $0 $0 $0 Outdoor Lamar Digital Billboards + Permanent on I-10 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 Lamar Airport Arrivals Courtyard Diorama (2)$1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 Digital Pocial Digital, Email, Social, SEO, Search: In-market and out-of-market $5,000 $5,000 $7,500 $10,000 $10,000 $10,000 $10,000 $10,000 $7,500 $7,500 $5,000 $5,000 Palm Springs Life Stand-Alone E-Blast: 33,000 Subscribers $0 $0 $1,500 $1,500 $0 $0 $1,500 $1,500 $1,500 $1,500 $0 $0 Radio/ Audio Spotify Streaming + Podcasts: In-market & out-of-market $0 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $0 Local Radio KPLM, KUUU, KPSI $0 $0 $0 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $0 $0 $0 TOTALS $10,180 $15,180 $29,955 $26,680 $25,180 $25,180 $26,680 $26,680 $24,180 $19,180 $15,180 $10,180 PRICE POINT – $750,000 (BUDGET TOTAL: $452,615) MEDIA OUTLETS NOTES JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN Print Palm Springs Life Full Page, Color, September Issue $0 $0 $10,775 $0 $0 $0 $0 $0 $0 $0 $0 $0 Westways Crossword Puzzle Sponsorship $0 $0 $0 $0 $25,000 $0 $0 $0 $0 $0 $0 $0 Outdoor Lamar Digital Billboards + Perm on I-10 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 Lamar Airport Arrivals Courtyard Diorama (2)$1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 Digital Pocial Digital, Email, Social, SEO, Search $10,000 $10,000 $12,000 $15,000 $15,000 $20,000 $20,000 $20,000 $15,000 $15,000 $10,000 $10,000 Palm Springs Life Digital Banners - Run of Site (approx. 25,000 impressions) $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 Palm Springs Life Stand-Alone E-Blast - 33,000 Subscribers $0 $0 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $0 $0 Sunset Magazine Email Newsletter - The Weekender - Sunday Dist. (28k subscribers) $0 $0 $0 $6,000 $0 $0 $0 $0 $0 $0 $0 $0 Radio/ Audio Spotify Streaming and Podcasts $0 $7,500 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $7,500 $0 Local Radio KPLM, KUUU, KPSI $0 $0 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $0 $0 CA Now Podcast Hosted by Visit CA $0 $0 $2,500 $2,500 $2,500 $2,500 $0 $0 $0 $0 $0 $0 TOTALS $16,820 $24,320 $48,595 $46,820 $65,820 $45,820 $43,320 $43,320 $38,320 $38,320 $24,320 $16,820 58 SAMPLE MEDIA PLANS 58 PRICE POINT – $900,000 (BUDGET TOTAL: $599,615) MEDIA OUTLETS NOTES JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN Print Palm Springs Life Full Page, Color, September Issue $0 $0 $10,775 $0 $0 $0 $0 $0 $0 $0 $0 $0 Westways Crossword Puzzle Sponsorship $0 $0 $0 $0 $25,000 $0 $0 $0 $0 $0 $0 $0 Outdoor Lamar Digital Billboards + Multiple Perms on I-10 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 Lamar Airport Arrivals Courtyard Diorama (2)$1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 $1,680 Digital Pocial Digital, Email, Social, SEO, Search $10,000 $15,000 $17,000 $20,000 $30,000 $30,000 $30,000 $30,000 $30,000 $25,000 $20,000 $20,000 Palm Springs Life Digital Banners - Run of Site (approx. 25,000 impressions) $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 $1,140 Palm Springs Life Stand-Alone E-Blast - 33,000 Subscribers $0 $0 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $0 $0 Sunset Magazine Email Newsletter - The Weekender - Sunday Dist. (28k subscribers) $0 $0 $0 $6,000 $0 $0 $0 $0 $0 $0 $0 $0 Radio/ Audio Spotify Streaming and Podcasts $0 $5,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $0 $0 Local Radio KPLM, KUUU, KPSI $0 $0 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $0 $0 CA Now Podcast Hosted by Visit CA $0 $0 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $0 $0 TOTALS $20,320 $30,320 $57,095 $55,320 $84,320 $59,320 $59,320 $59,320 $59,320 $54,320 $30,320 $30,320 Br 59 Brand Enhancement 10 Your brand extends beyond a color palette and font choices to the perceptions and emotions people have when they interact with the City of La Quinta. Strong brands connect with their audience in a more meaningful and impactful way. 60 Leverage your success to Standing Out From the Competition Our work begins with a brand audit, consisting of staff interviews and assessment of your brand assets, including colors, icons, tagline, typography, photographs and the mission statement. Research into the competitive market and trends will complete the research portion of this work and we will recommend changes to ensure La Quinta’s brand continues to remain distinct and memorable. As a full-service agency, any recommended enhancements to the brand will include content development, graphics assistance and marketing, including print and digital advertising, social media and event alignment.We can help the City of La Quinta stand out from the crowd.adapt and evolve, building a bigger, better brand. DATA-DRIVEN PRO TIP When clients are considering brand enhancement efforts, particularly when they relate to logos, taglines, color palettes etc., we highly recommend fielding qualitative research (focus groups) to ensure that the outcomes correlate with the goals we are hoping to achieve (in this case, it is important to note that we recommend fielding this AFTER we field our quantitative research for items 5 and 9 above, so that we understand the messages that are most effective with our target audience(s)). We utilize this focus group format outlined ato perform creative testing (depending on the type of creative and depth of feedback required), ensuring that the most effective messages are fielded. Attract the residents and visitors you want 61 RECOMMENDED FREQUENCY AND COST DELIVERABLE FREQUENCY JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN ESTIMATED COST Brand Audit Once $925 Brand Element Enhancement Once $370 Tagline Review and Update Once $370 Social Media Frames Once $1,110 Merchandise/SWAG Once $370 Style Guide Update Once $740 Brand Toolkit Once $1,110 Rollout Plan Once $740 Telephone Survey Annually $45,000 Focus Group Annually $10,710 Brand Enhancement Totals $61,445 62 PRICE PROPOSAL 62 RATES AND AVAILABILITY »President – $225/hour »Vice-President – $200/hour »Account Manager/Specialist – $175/hour »Graphic Design/Video/Photography – $150/hour »Translator – $125/hour »Support Staff – $100/hour * Costs based on hourly rates provided below. CONTRACT TERMS & CONDITIONS CV Strategies is prepared to begin work on this project beginning immediately. Either party may end this agreement by providing written notice to the other party. In the event of termination, CV Strategies shall be paid for all hours and expenses accrued up to the date of termination. CV Strategies will notify the City of La Quinta as we are approaching the estimated cost above. Our firm owns and maintains all of its own equipment and supplies are included in the cost so there would be no additional charge to the client. Optional services or any variability in services rendered by CV Strategies will be billed to the client based on the hourly rate for communications services and will be agreed to by providing a signed written notice. Hard costs incurred by CV Strategies will be billed to the client with a nominal service charge of 10% (not to exceed $250 per item). This includes all anticipated hard costs such as printing, mailing, photography, video, advertising, etc. Required travel mileage will be billed at the published IRS rate. Travel time is billed at half time. All services and hard costs will be billed monthly. Invoices should be paid in full upon receipt. TASKS TOTAL 01 | Graphic Design $37,650 02 | Newsletter Development $28,000 03 | Photography $27,700 04 | Public Relations $25,215 05 | Economic Development $47,545 06 | Video Services $25,715 07 | Website Management $16,650 08 | Digital Services $10,800 09 | Media Buying $12,950 10 | Brand Enhancement $61,445 SUB-TOTAL $293,670 Not-to-Exceed Service Cost Without optional services or any variability in services* Not inclusive of Proposed Media Buys, Surveys or Digital Advertising, please see previous media buy tables $295,000 Appendix 63 PARTIAL CLIENT LIST 64 SPECIAL DISTRICTS • Beaumont-Cherry Valley Water District • Bellflower-Somerset Mutual Water Company • Byron-Bethany Irrigation District • Casitas Water District • Castro Valley Sanitary District • Chino Basin Water Conservation District • Coachella Valley Water District • Coachella Water Authority & Sanitary District • Crescenta Valley Water District • Cucamonga Valley Water District • Diablo Water District • Eastern Municipal Water District • East Valley Water District • Elsinore Valley Municipal Water District • Glenn-Colusa Irrigation District • Helix Water District • Hidden Valley Lake Community Services District • Hi-Desert Water District • Indio Water Authority • Jurupa Community Services District • Lakeside Fire Protection District • Mesa Water District • Mission Springs Water District • Moulton Niguel Water District • Municipal Water District of Orange County • Myoma Dunes Water Company • Orange County Water District • Palmdale Water District • Palmdale Recycled Water Authority • Pico Water District • Puente Basin Water Agency • Rancho California Water District • Rowland Water District • San Bernardino Municipal Water Department • San Bernardino Valley Municipal Water District • San Gabriel County Water District • San Gabriel Valley Municipal Water District • San Gorgonio Pass Water Agency • SCV Water • Solano Irrigation District • Turlock Irrigation District • United Water Conservation District • Valley County Water District • Valley of the Moon Water District • Valley Sanitary District • Walnut Valley Water District • West County Wastewater District • Western Municipal Water District • Zone 7 Water Agency/Alameda County MUNICIPALITIES • City of Banning • City of Beaumont • City of Chino • City of Chino Hills • City of Coachella • City of Corona • City of Desert Hot Springs • City of Eastvale • City of Eureka • City of Indio • City of La Quinta • City of Menifee • City of Ontario • City of Oxnard • City of Palm Desert • City of Palm Springs • City of Rancho Cucamonga • City of Rialto • City of San Carlos • City of San Diego • City of Santa Ana • City of Tustin • City of Vallejo ASSOCIATIONS & GOVERNMENTAL AGENCIES • Association of California Water Agencies • ACWA/JPIA - Association of California Water Agencies Joint Powers Insurance Authority • American Water Works Association CA-NV • CALAFCO - California Association of Local Agency Formation Commissions • California Dates Commission • CalMutuals - California Association of Mutual Water Companies • Chino Basin Watermaster • Coachella Valley Regional Water Management Group – CV Water Counts • CSDA - California Special Districts Association • CUEMA - California Utility Executive Management Association • Main San Gabriel Basin Watermaster • Orange County LAFCO • Rivers and Lands Conservancy • Riverside County Department of Public Social Services • Salton Sea Action Committee • San Gabriel Basin Water Quality Authority • San Gabriel Valley Water Association • Santa Ana Watershed Project Authority • SCVGSA - Santa Clarita Valley Groundwater Sustainability Agency HEALTHCARE/MEDICAL • Arrowhead Regional Medical Center • Desert Regional Medical Center • Desert Healthcare District • Desert Oasis Health Care • Heritage Victor Valley Heath Care • Hi-Desert Medical Center ATTRACTIONS/TOURISM/RETAIL • Augustine Casino • Big Rock Pub • City of Indian Wells – The Vue • El Paseo Jewelers • El Paseo Shopping District • Fashion Island • Mitch’s on El Paseo • Palm Desert Aquatic Center • Palm Springs Art Museum • Spotlight 29 Casino • The Living Desert • Westin Mission Hills • Westminster Mall EDUCATION • College of the Desert • College of the Desert Alumni Association • College of the Desert Foundation • Inland Empire/Desert Regional Consortium • Norco Community College • San Bernardino County Superintendent of Schools • San Diego Miramar College Below is a brief list of pertinent agencies and cities for which CV Strategies has developed websites, outreach or messaging campaigns. Additional Information 65 Strategic Counsel – CV Strategies provides valuable insight on operations, communications and government relations. This high-level support will help guide outreach and stakeholder- relations efforts. Legislative Support – We know local and regional players. Working with staff to prepare legislative documents and research relevant policy will help create an atmosphere for successful policy development and implementation. Media Relations – Staff members at CV Strategies have years of experience in newsrooms and with print media, as well as close relationships with local journalists. We understand how to develop press releases and media alerts that will stand above the rest and achieve results. Collateral Development – CV Strategies sees the value in creating compelling, engaging pieces that connect with customers. Our expertise yields a professional product guided by the agency’s communications strategy and vision. Design Services – From web to advertisements to document design, CV Strategies’ in-house design team turns copy into dramatic visual storytelling. Community Meetings – CV Strategies provides event support to increase community engagement and customer attendance. Photography and Video Services – Given the importance of visual communication, CV Strategies staffs both a photographer and videographer to create and enhance images and video content that complement compelling written content to tell a complete story. Training – Focused sessions help staff and elected officials hone in on skills that are foundational for agency communication efforts. We build employee confidence and competence through training that includes role-play, practice, and guide materials for ongoing support. Surveys and Analysis – CV Strategies’ pollsters will design and conduct large-scale surveys designed to gauge the interest, knowledge and satisfaction among customers and stakeholders. The information is reviewed and analyzed to identify trends and develop outreach recommendations. Translation – Our skilled translator on staff can quickly transform written content into Spanish, or assist with community meetings by providing on-the-fly translation services. OPTIONAL SERVICES OFFERED 24-105 Canon Lens Black Large Tripod Black Magic Pocket Cinema 4K Camera Black Sandbags Brinno Portable Camera Brinno Time Lapse Grip C-Stand Camvate Shoulder Stand DJI Mavic 2 Drone DJI Mavic 2 Batteries DJI Mavic 2 Controller Feel World F6 Plus Monitor for Canon Camera Glide Gear Teleprompter GVM Portable Lightpanel Indi-Pro Litepanels Astra 6X LED Panel Metal Light Stand Output Extender Outlet Spliter Portable Light Stand(s) Tripod for Brinno Camera 66 VALUE-ADDED SERVICES One of the things that differentiates CV Strategies from our competitors is that we maintain a fully staffed and equipped video department, which allows us to produce TV- quality videos for our clients. We offer all aspects of video services, including concepting, script writing, interviews, field producing, drone shots, animation, voiceovers and editing. This in-house approach allows us to closely control project quality and costs. EQUIPMENT AVAILABLE: