SAPR 2022-0004 Komar Desert Center, Amendment 2 - Long Horn SteakhouseW �GN'NW
CALIFORNIA -
----------------
-------------
May 25, 2023 ---------------
Mr. Russell Smith
First and Main Signs
727 Bell Road Apt 1404
Antioch, TN 37013
SUBJECT: SIGN PROGRAM AMENDMENT 2022-0004
LONGHORN STEAKHOUSE - KOMAR DESERT CENTER
Dear Mr. Smith:
The Design and Development Department has reviewed and approved your request for an
amendment to the Komar Desert Center Sign Program, for revisions to an existing restaurant
building located at 79705 Highway 111. The approval is subject to the Conditions of Approval
attached to the staff report. The appeal period for this decision is 15 days and will end on June
9, 2023.
Should you have any questions, please feel free to contact me at (760) 777-7086.
Sincerely,
T-�
Sijifredo Fernandez
Associate Planner
Enclosures:
o Staff Report
STAFF REPORT
DATE: MAY 25, 2023
CASE NO: SIGN PROGRAM AMENDMENT 2022-0004 (SA 2006-1034
AMENDMENT 2)
APPLICANT: FIRST AND MAIN SIGNS, C/O LONGHORN STEAKHOUSE
PROPERTY OWNER: CSRA KOMAR DESERT CENTER ST
REQUEST: APPROVE A SECOND SIGN PROGRAM AMENDMENT
FOR THE KOMAR DESERT CENTER AND FIND THE
PROJECT EXEMPT FROM THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT
CEQA: THE PLANNING DIVISION HAS DETERMINED THAT THIS
PROPOSAL IS CATEGORICALLY EXEMPT FROM
ENVIRONMENTAL REVIEW PURSUANT TO PROVISIONS
OF SECTION 15301 OF THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT (CEQA), IN THAT THIS
PROPOSAL INCLUDES ON -PREMISE SIGNS.
LOCATION:
EXECUTIVE SUMMARY
79705 HIGHWAY 111
• The applicant proposes to amend the Komar Desert Center Sign Program
(Program) to allow for additional signs and sign area for an existing vacant
restaurant building (formerly Souplantation) located at 79705 Highway 111.
BACKGROUND
In 2007 the Planning Commission approved the first Program for the Komar Desert
Center (Center). The original Program established the sign allowances for the major
tenants, shop tenants and pad tenants within the Center. The Program was later
amended in 2009 to allow for internal directional signs to promote wayfinding.
PROPOSAL AND ANALYSIS
The applicant requests a second amendment to the Program (Attachment 1). The
proposed amendment changes the sign allowances for Pad Tenants only which
includes the proposed Longhorn Steakhouse Restaurant (formerly Souplantation) site
located at 79705 Highway 111. The proposal is to increase the allowable square
footage from 50 square feet to 70 square feet per building elevation and increase the
number of allowable signs from 3 signs per building to 6 signs per building. The
increased number of allowable signs is being used to accommodate two (2) corporate
logos and add one (1) permanent wall sign.
The proposed sign program amendment will not substantially alter the aesthetics of the
commercial center and will provide increased visibility to the proposed tenant. This
proposed sign program amendment is consistent with other sign programs along the
Highway 111 corridor. Future signs for this location shall be submitted under the general
sign permit process as they are identified and reviewed against the parameters of this
approval.
ENVIRONMENTAL REVIEW
The Design and Development Department has determined that this project is exempt
from environmental review pursuant to Section 15301 (Existing Facilities) of the
California Environmental Quality Act in that the proposed project includes on -premise
signs.
Report prepared by: Sijifredo Fernandez, Associate Planner
Attachment: 1. Proposed Final Sign Program
CONDITIONS OF APPROVAL - APPROVED MAY 25, 2023
SIGN PROGRAM AMENDMENT 2022-0004 (SA2006-1034, AMENDMENT 2)
KOMAR DESERT CENTER SIGN PROGRAM AMENDMENT
Page 1 of 2
FINDINGS
Consistency with General Plan
The project site is designated General Commercial on the General Plan land use map
and the proposed sign program amendment further promotes Regional commercial
uses at the center.
2. Consistency with Zoning Code
Sign program amendments are authorized by the Zoning Code and the proposed sign
program amendment is consistent with the purpose and intent of Chapter 9.160.
The sign program amendment is in harmony with and visually related to:
a. All signs within the planned sign program, via the incorporation of several common
design elements such as materials, letter style, colors, illumination, sign type or
sign shape. The new tenant signs would be similar in design with the existing
tenant signs.
b. The buildings they identify. This may be accomplished by utilizing materials,
colors, or design motif included in the building being identified. The amendment
allows for larger identification for major tenants.
c. Surrounding development. Implementation of the planned sign program will not
adversely affect surrounding land uses or obscure adjacent conforming signs.
The sign program amendment would allow for additional signs and more square
footage per side to increase visibility for patrons traveling on Highway 111.
The sign program allows additional area in order to:
a. Achieve an effect which is essentially architectural. The building signs provides
compatible and reasonable architectural designs.
b. Allow a sign compatible with other conforming signs in the vicinity. The new sign
will be similar in design with the other tenant signs on the building.
c. To allow a sign to be in proper scale with its building or use. The individual
business will be allowed signs and monument sign will be approved for a business.
d. To allow a sign compatible with other conforming signs in the vicinity.
3. Compliance with California Environmental Quality Act (CEQA)
The Design and Development Department has determined that this project is exempt
from environmental review pursuant to Section 15301 of the California Environmental
Quality Act in that the proposed project can be characterized as an existing facility.
4. Surrounding Uses
As conditioned, approval of the application will not create conditions materially
detrimental to the public health, safety and general welfare or injurious to or
Page 1 of 2
CONDITIONS OF APPROVAL - APPROVED MAY 25, 2023
SIGN PROGRAM AMENDMENT 2022-0004 (SA2006-1034, AMENDMENT 2)
KOMAR DESERT CENTER SIGN PROGRAM AMENDMENT
Page 2 of 2
incompatible with other properties or land uses in the vicinity. The proposed sign
program amendment design elements are consistent in size and scale with the
existing signage in surrounding commercial centers.
GENERAL
The applicant agrees to defend, indemnify and hold harmless the City of La Quinta
("City"), its agents, officers and employees from any claim, action or proceeding to
attack, set aside, void, or annul the approval of this Sign Program Amendment. The
City shall have sole discretion in selecting its defense counsel. The City shall promptly
notify the applicant of any claim, action or proceeding and shall cooperate fully in the
defense.
2. Any subsequent changes to the sign program, including sign size, sign placement
and/or sign design, will require a sign program amendment application to be filed with
the Design and Development Department.
Page 2 of 2
PLANNING APPROVAL
ADMINISTRATIVE
CASE# SAPR2022-0004
EXHIBIT#
INITIAL sfernandez
DATE 05/25/2023 8:24:18 AM
KOMAR DESERT CENTER SIGN PROGRAM
ORCEMII��'R 17, 2007 Al' RA ; E ]
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DIRECTORY
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11 INTRODUCTION
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Is LANDLORDJENANT REQUIREMENTS
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