2023-26 Landmark Golf Management Amendment 7 - SilverRock Golf ManagementMEMORANDUM,
U]I ORN1.1
DATE: 6/5/2024
TO: Jon McMillen, City Manager
FROM: Monika Radeva, City Clerk
RE: Landmark Golf Management - Amendment no. 7 to Golf Course Management Agmt to
increase advance funds to $300,000
Please list the Contracting Party / Vendor Name, type of agreement to be executed, including any change orders or
amendments, and the type of services to be provided. Make sure to list any related Project No. and Project Name.
Authority to execute this agreement is based upon:
JVJ_ Approved by City Council on June 4, 2024 Business No. 5
.a City Manager's signing authority provided under the City's Purchasing Police
[Resolution No. 2023-008] for budget expenditures of $50,000 or less.
Department Director's or Manager's signing authority provided under the City's
Purchasing Policy [Resolution No. 2023-008] for budget expenditures of $15,000 and
$5,000, respectively, or less.
Procurement Method (one must apply):
.Q Bid _❑ RFP 0 RFQ _❑. 3 written informal bids
QSole Source F] Select Source 1-1 Cooperative Procurement
Reauestina deuartment shall check and attach the items below as aunrooriate:
QAgreement payment will be charged to Account No.:
✓� Agreement term: Start Date July 1, 2023 _ End Date June 30, 2026
_ ✓ Amount of Agreement, Amendment, Change Order, etc.: $ Advance Funds increased to $300,000
REMINDER: Signing authorities listed above are applicable on the aggregate Agreement amount,
not individual Amendments or Change Orders!
L�
El
NOTE:
a
.a
Insurance certificates as required by the Agreement for Risk Manager approval
Approved by: Oscar Mojica Date: 6/6/2024_
Bonds (originals) as required by the Agreement (Performance, Payment, etc.)
Conflict of Interest Form 700 Statement of Economic Interests from Consultant(s)
Review the "Form 700 Disclosure for Consultants" guidance to determine if a Form 700 is
required pursuant FPPC regulation 18701(2)
Business License No. LIC -0001185 Expires: 1/31/2024
Requisition for a Purchase Order has been prepared (Agreements over $5,000)
AMENDMENT NO. 7
TO GOLF COURSE MANAGEMENT AGREEMENT
This Amendment No. 7 ("Amendment 7") to Golf Course Management Agreement
("Agreement") is made and entered as of the 1St day of July 2024 ("Effective Date") by
and between the CITY OF LA QUINTA ("City"), a California municipal corporation, and
LANDMARK GOLF MANAGEMENT, LLC. ("Manager").
RECITALS
WHEREAS, on or about July 1, 2013, the City and Manager entered into an
Agreement to provide services related to managing golf course operations at SilverRock
Resort; and
WHEREAS, on or about July 1, 2018, the City and Manager executed Amendment
No. 1 and mutually agreed to amend:
• Section 2.2 Management Term by extending the Term for one additional year,
from July 1, 2018 until June 30, 2019 ("Extended Term");
• Section 4.1.1 Management Fee. by increasing the Management Fee for a total
not to exceed amount of $114,000 for fiscal year 2018/19;
• Section 8.1 Termination by City granting the City sole discretion, without
penalty or cause to terminate the Agreement on any date after June 30, 2019
with a minimum sixty (60) day prior Written Notice on early termination to
Landmark; and
WHEREAS, on or about June 19, 2019, the City and Manager executed
Amendment No. 2 and mutually agreed to amend:
• Section 2.2 Management Term by extending the Term for one additional year,
from July 1, 2019 to June 30, 2020 ("Extended Term");
• Section 3.10.1 Capital Improvement Funds by suspending deposit from the
Golf Course Accounts for the 2% Capital Improvement Funds until June 30,
2020;
• Section 4.1.1 Management Fee by increasing the annual management fee by
4% for a total not to exceed amount of $119,000 for fiscal year 2019/20; and
• Section 8.1 Termination by City granting the City sole discretion, without
penalty or cause to terminate the Agreement on any date after June 30, 2020
with a minimum sixty (60) day prior Written Notice on early termination to
Landmark; and
WHEREAS, on or about June 16, 2020, the City and Manager executed
Amendment No. 3 and mutually agreed to amend:
• Section 2.2 Management Term by extending the Term for one additional year,
from July 1, 2020 to June 30, 2021 ("Extended Term");
• Section 3.10.1 Capital Improvement Funds by suspending deposit from the
Golf Course Accounts for the 2% Capital Improvement Funds until June 30,
2021;
• Section 4.1.1 Management Fee by decreasing the annual fee by 5% to a total
not to exceed amount of $112,632 for fiscal year 2020/21; and
WHEREAS, on or about June 1, 2021, the City and Manager executed
Amendment No. 4 and mutually agreed to amend:
• Section 2.2 Management Term by extending the Term for one additional year,
from July 1, 2021 to June 30, 2022 ("Extended Term");
• Section 3.10.1 Capital Improvement Funds by reinstating deposits from the
Golf Course Accounts for the 2% Capital Improvement Funds until June 30,
2022;
• Section 4.1.1 Management Fee by implementing an annual increase to the
annual fee, reinstating it to the previous not to exceed amount of $118,560 for
fiscal year 2021/22; and
WHEREAS, on or about June 21, 2022, the City and Manager executed
Amendment No. 5 and mutually agreed to amend:
• Section 2.2 Management Term by extending the Term for one additional year,
from July 1, 2022 to June 30, 2023 ("Extended Term");
• Section 3.10.1 Capital Improvement Funds by reinstating deposits from the
Golf Course Accounts for the 2% Capital Improvement Funds until June 30,
2023;
• Section 4.1.1 Management Fee by implementing an annual increase to the
annual fee, reinstating it to the previous not to exceed amount of $124,488 for
fiscal year 2022/23; and
WHEREAS, on or about June 20, 2023, the City and Manager executed
Amendment No. 6 and mutually agreed to amend:
• Section 2.2 Management Term by extending the Term for three additional
years, from July 1, 2023 to June 30, 2026 ("Extended Term");
• Section 3.10.1 Capital Improvement Funds by reinstating deposits from the
Golf Course Accounts for the 2% Capital Improvement Funds until June 30,
2026;
• Section 4.1.1 Management Fee by implementing a 5% annual increase to the
annual fee, for a total not to exceed amount of $130,704 for fiscal year 2023/24
and an annual 5% increase for consecutive years; and
WHEREAS, Section 5.1 Golf Course Accounts establishes that a Golf Course
Account be established with a $250,000 Advance to be utilized to pay Golf Course
Expenses, with such Expenses reimbursed by the City through a twice monthly invoicing
process to replenish such Advance; and
WHEREAS, the City and Manager mutually agree to execute Amendment No. 7 to
the Agreement, raising the Advance amount established in Section 5.1 Golf Course
Accounts by $50,000 to a total of $300,000.
NOW, THEREFORE, in consideration of the mutual covenants herein contained,
the parties agree as follows:
AMENDMENT
In consideration of the foregoing Recitals and the covenants and promises hereinafter
contained, and for good and valuable consideration, the sufficiency and receipt of which
are hereby acknowledged, the parties hereto agree as follows:
Section 5.1 Golf Course Accounts is amended as follows:
The amount of Advance funds shall be raised by $50,000 from $250,000 to a total
of $300,000 for the purpose of paying routine Golf Course Expenses.
In all other respects, the Agreement, Amendment No. 1, Amendment No. 2, Amendment
No. 3, Amendment No. 4, Amendment No. 5 and Amendment No. 6 shall remain in effect.
IN WITNESS WHEREOF, the City and Manager have executed this Amendment
No. 7 to the Agreement on the respective dates set forth below.
CITY OF LA QUINTA
a California municipal corporation
and Charter City
J i en, City Manager
Dated:/(a/ZC)2.4-r
ATTEST:
Monika Rad a, Cit Jerk
City of La Quinta, California
APPROVED AS TO FORM:
William H. Ihrke, City Attorney
City of La Quinta, California
LANDMARK GOLF MANAGEMENT, LLC
SIGNED IN COUNTERPART
Andy Vossler, President & CEO
Dated:
NOW, THEREFORE, in consideration of the mutual covenants herein contained,
the parties agree as follows:
AMENDMENT
In consideration of the foregoing Recitals and the covenants and promises hereinafter
contained, and for good and valuable consideration, the sufficiency and receipt of which
are hereby acknowledged, the parties hereto agree as follows:
Section 5.1 Golf Course Accounts is amended as follows:
The amount of Advance funds shall be raised by $50,000 from $250,000 to a total
of $300,000 for the purpose of paying routine Golf Course Expenses.
In all other respects, the Agreement, Amendment No. 1, Amendment No. 2, Amendment
No. 3, Amendment No. 4, Amendment No. 5 and Amendment No. 6 shall remain in effect.
IN WITNESS WHEREOF, the City and Manager have executed this Amendment
No. 7 to the Agreement on the respective dates set forth below.
CITY OF LA QUINTA
a California municipal corporation
and Charter City
SIGNED IN COUNTERPART
Jon McMillen, City Manager
Dated:
ATTEST:
SIGNED IN COUNTERPART
Monika Radeva, City Clerk
City of La Quinta, California
APPROVED AS TO FORM:
SIGNED IN COUNTERPART
William H. Ihrke, City Attorney
City of La Quinta, California
LANDMARK GOLF MANAGEMENT, LLC
CLA
Andy Vossle+rj, President & CEO
Dated:6-
BUSINESS SESSION ITEM NO. 5
City of La Quinta
CITY COUNCIL MEETING: ,lune 4, 2024
STAFF REPORT
AGENDA TITLE- APPROVE SILVERROCK RESORT 2024/25 ANNUAL PLAN AND
APPROVE AMENDMENT NO. 7 TO THE GOLF COURSE MANAGEMENT AGREEMENT
WITH LANDMARK GOLF MANAGEMENT, LLC
RECOMMENDATION
A. Approve the SilverRock Resort 2024/25 Annual Plan.
B. Approve Amendment No. 7 to the Golf Course Management Agreement with
Landmark Golf Management, LLC.; and authorize the City Manager to execute the
amendment.
EXECUTIVE SUMMARY
• Landmark Golf Management LLC (Landmark) manages the SilverRock Resort golf
course and is required to provide an annual operations plan for Council's review and
approval.
• The SilverRock 2024/25 Annual Plan (Plan) (Attachment 1) reflects the projected
number of rounds, revenues, and operation costs.
• The golf operations are projected to have a net loss of $230,000 due to several
factors including increased operational expenses, re -allocation of resident card
sales revenue and continued on-site construction.
• Landmark has requested an increase to the advance amount due to inflationary
impacts to golf course operating expenses.
FISCAL iivirAL, i
The General Fund is projected to underwrite $500,000 of the overall 2024/25 SilverRock
expenses. The projected golf operations expenses (not including City staff oversight costs)
are $5,476,252 and projected golf operations revenue is $5,248,776 for a net loss of
$227,476. The City will also fund $310,000 for golf course and non -golf course
management/oversight by City staff and will recognize $150,000 in resident card revenue,
which is not currently listed in the Plan. All revenue and expenses will be included in the
proposed 2024/25 City Budget.
291
SilverRock Golf Course
Operations Revenue
$5,248,776
Operations Budget
-$5,476,252
Net Revenue
$227,476
SilverRock PropertyMana ement/Oversi ht
General Fund Advance
500,000
City Management/Oversight
-310,000
Resident Card Revenue
150,000
Golf Course Net Revenue
-227,476
Final Surplus/(Deficit)
112,524
The additional $50,000 advance will be a one-time transfer to the golf operations bank
account to be utilized to pay normal operating expenses of the golf course.
BACKGROUND/ANALYSIS
In July 2013, the City entered into a Golf Course Management Agreement (Agreement)
with Landmark. The Agreement requires an annual plan for golf operations. The Plan
provides projected annual revenues and expenses, department costs, staffing and service
levels. In 2023, Council approved Amendment No. 6 to the Agreement, extending the term
through June 30, 2026. The Plan forecasts continuing the food service from the Ahmanson
House and continuing the pro -shop from the temporary club house until the permanent club
house opens.
Additional assumptions include:
44,545 rounds of play; the average projected revenue is $108.53 per round, based
on the total revenue (less food and beverage) divided by the total rounds. The
average green fee is $98.93. The difference between revenue per round and the
average green fee is the additional revenue generated from merchandise sales, and
revenue from the driving range, including lessons. Revenue from the food and
beverage operations is not included.
• Minimum wage is proposed to increase $2.00 to $18 per hour on January 1, 2025.
• Continuing the 2% annual contribution
reserve as contained in Amendment No.
the capital reserve is $625,000.
of approximately $88,000 to the capital
2 to the Agreement. The current balance of
• Increasing the annual management fee by 5% pursuant to Amendment No. 6.
• Removing golf cart lease costs due to purchase of a new golf cart fleet in January
2024.
292
The proposed advertising budget is $113,787 and is included in the Marketing Department
expenses ($171,186) on page 20 of the Plan. SilverRock will continue to be promoted as a
premier golf destination, especially during hotel construction, via the internet, newspapers,
magazines, directories, television, and radio.
The golf course bank account operating amount was set back in 2013 at $250,000. This
account is used to pay the normal operating expenses of the golf course by the
Management Company and is replenished twice monthly upon submittal of an invoice with
all corresponding documentation. Due to inflationary pressures on operational expenses,
Management has requested that the advance fund be increased to $300,000 in order to be
able to pay vendors in a timely manner. If this increase is approved, the proposed
Amendment No. 7 (Attachment 2) will be executed to amend Section 5.1 of the Agreement
to reflect this change.
ALTERNATIVES
Council may direct staff to make modifications to the Annual Plan.
Prepared by: Bryan McKinney, P.E., Public Works Director/City Engineer
Approved by: Jon McMillen, City Manager
Attachments: 1. SilverRock Resort 2024/25 Annual Plan
2. Amendment No. 7 to Agreement with Landmark Golf Management
293
ATTACHMENT 1
LVEPP\OCK 0
R E S O R T
SilverRock Resort -Arnold Palmer Classic Course
2024-2025 ANNUAL PLAN
Prepared For:
City of La Quinta
SilverRock Resort
Prepared BT.
Landmark Golf Management
Submitted:
May 17, 2024
294
SILVERROCK RESORT
Annual Plan
Fiscal Year 2024-2025
Table of Contents
Part I -Project Overview
Project Fact Sheet 1
Mission Statement 2
Philosophy Statement 3
Organizational Chart 4
Key Employee Staffing 5
Part II -Assumptions
2024-2025 Assumptions 6, 7, 8, 9
Part III -Operational Financial Projections
2024-2025 Consolidated Income Statement 10
Part IV -Department Detail
Golf Rounds and Revenue
1 1
Golf Shop / Merchandise
12
Carts, Bagroom & Range
13
Course Services
14
Golf Course Maintenance
15, 16
General & Administrative
17
Marketing
18
Clubhouse
19
Miscellaneous
20
Part V -Food and Beverage
Department Detail 21
Part VI -Other
Marketing Narrative Plan 22,23
295
SILVERROCK"
R E S 0 R T
PROJECT FACT SHEET
COURSE NAME SilverRock Resort -Arnold Palmer Classic Course
ADDRESS 79-179 Ahmanson Lane, La Quinta, Ca. 92253
TELEPHONE 1-888-600-7272
1-760-777-8884
WEBSITE WWW.SILVERROCK.ORG
MANAGEMENT
COURSE YARDAGE
GRASS TYPES
OWNER
MANAGED BY
DATE COURSE OPENED
Randy Duncan, PGA, Director of Golf / General Manager
Chris Hoyer, Golf Course Superintendent
SILVER
7,239
PAR 72
GOLD
6,809
PAR 72
BLUE
6,313
PAR 72
WHITE
5,669
PAR 72
GREEN
5,089
PAR 72
RED
4,542
PAR 72
GREENS:
FAIRWAY / TEES:
ROUGHS:
CITY OF LA QUINTA
TIF DWARF
TIF SPORT / 419
TIF SPORT / 419
LANDMARK GOLF MANAGEMENT, LLC
74-947 HIGHWAY 111, SUITE 215
INDIAN WELLS, CA 92210
PHONE: (760) 776-6688
February 14, 2005
5/17/2024 1 296
SILVERROCK RESORT
Annual Plan
Fiscal Year 2024-2025
Mission Statement
"TO BE THE BEST"
"TO HAVE THE BEST GOLF FACILITIES"
"TO HAVE THE BEST GOLF COURSE CONDITIONS"
"TO PROVIDE THE BEST SERVICE"
SilverRock Resort is dedicated to providing the finest public golf
experience. All Staff Members of the facility play an important role
in our Mission. Staff is supported through training and resources to
ensure success. SilverRock Resort aspires to represent ownership and
management with the highest standard of service in the Golf/Resort
Industry and produce superior golf course conditions to meet and
exceed the goals.
Goals and Objectives: To support our Mission Statement and to
achieve the projected Annual Plan; SilverRock Resort will pursue the
following goals and objectives:
• To hire and train staff members that will provide a high standard
of guest services and maintain the highest level of course
conditions
• To maintain and pursue an aggressive Marketing Plan that
benefits/acknowledges the La Quinta Residents, local residents,
avid tourist golfers and golfing public
• To have each Department operate within their annual budget
allowing SilverRock Resort to reach the net operating goals
5/17/2024 2 297
SILVERROCK RESORT
Annual Plan
Fiscal Year 2024-2025
PHILOSOPHY STATEMENT
After nineteen and a half years of operations, an Annual Plan
accommodated the operational start-up through and including
grow -in, final construction of the Arnold Palmer Classic Course, a
notable Grand Opening Celebration and four successful years as
one of the home courses of the Bob Hope Classic. As the 2024-2025
Annual Plan is implemented, SilverRock will embark on its 20th year of
operations. Focus will continue to be on broadening the awareness,
marketability and noteworthiness of SilverRock Resort's Arnold
Palmer Classic Course, golf facilities and amenities.
The philosophy that Landmark Golf Management perpetuates at
SilverRock Resort is: an operation that allows management to utilize
golf industry best -practices in accommodating market-driven
demands as market shifts may occur. Each golf course facility has
its own personality and characteristics; therefore, each golf
operation is unique to some degree and should be managed with
personality and characteristics taken into consideration. Golf
operators that adjust procedures to short and long term market and
industry fluctuations are better suited to maximize opportunities.
In this upcoming twelve months of operations, Landmark Golf
Management will put forth every effort to best position SilverRock
Resort as a place to frequent in the eyes and minds of the influential
decision makers in the world of golf.
BRAND PROMISE
Discover the mystique of SilverRock Resort, the crown
jewel of La Quinta and its golf legacy. Rich in both
history and legend, the majestic Santa Rosa Mountains
frame an unwavering commitment to an exceptional
experience at SilverRock Resort.
Our Promise: Exceptional in All, For All, Always.
5/17/2024 3 298
Annual Plan 2024-2025 SRR.xls
City of La Quinta
City Council & Staff
City Manager
Landmark Golf Management
Management Team
SilverRock - Randy Duncan
General Mgr. / Director of Golf
Golf Shop
Golf Course Maintenance
Accounting
Head Golf Professional
Superintendent
Controller / Human Resources
Asst. Golf Professionals
Asst. SuperintendentAdmin.
Asst.
To Controller & GM
Golf Shop Buyer
Mechanic(s)
Sales Associates
Irrigation Technician
Guest / Outside Service
Spray Technician
Outside Services Manager
Greenskeeper(s)
Carts/Bag Room ShuttleNalet
Starters/Rangers Driving Range
Administrative Asst.
Food & Beverage
F&B Manager
Restaurant
F&B Server(s) / Cart Attendent(s)
Marketing & Sales
Tournament Sales Manager
5/17/2024 4 299
Key Employee Staffing
RUN DATE: 17 -May -24
EREEAREDaY: Landmark Golf Management
2024-2025 ANNUAL PLAN
HEAD GOLF PROFESSIONAL (FULL TIME)
1
DEPARTMENT SUMMARY
JUL.
AUG.
SEP. OCT.
NOV.
DEC.
JAN.
FEB.
MAR.
APR.
MAY
JUN.
GOLF OPERATION OUTSIDE SERVICES
0 0 0
0 0
0
0
0
MERCHANDISER (FULLTIME)
1
1
1
1
1 1 1
OUTSIDE SERVICES MANAGER (FULL TIME;
1
1
1 1
1
1
1
1
1
1
1
1
OUTSIDE SERVICES SUPERVISORS (FULL--
1
1
1 1
1
1
1
1
1
1
1
1
DRIVING RANGE (PART-TIME)
1
1
1 1
1
1
2
2
2
2
1
1
CART/BAG/VALET/BAG DROP (FULL-TIME)
1
1
1 1
1
1
1
1
1
1
1
1
CART/BAG/VALET/BAG DROP (PART-TIME)
3
3
4 6
9
9
9
9
9
9
8
4
SHUTTLE DRIVER (PART-TIME)
1
1
1 1
2
2
2
2
2
2
0
0
GOLF SHOP
HEAD GOLF PROFESSIONAL (FULL TIME)
1
1
1
1
1 1 1
1 1
1
1
1
IST ASSISTANT PROFESSIONAL (FULLTIM
0
0
0
0
0 0 0
0 0
0
0
0
MERCHANDISER (FULLTIME)
1
1
1
1
1 1 1
1 1
1
1
1
ASSISTANT PROFESSIONAL (FULL TIME)
1
1
1
1
1 1 1
1 1
1
1
1
SALES CLERKS (FULL TIME)
0
0
0
0
1 1 1
1 1
1
0
0
SALES CLERKS (PART TIME)
2
2
3
4
4 4 4
4 4
4
4
2
1
5
5
6
7
8 8 8
8 8
8
7
5
COURSE SERVICES
STARTERS (PART TIME) 3 3 3 3 5 5 5 5 5 5 5 3
RANGER/MARSHALS(PART TIME) 1 1 1 1 5 5 5 5 5 5 4 3
4 4 4 4 10 10 10 10 10 10 9 6
GOLF COURSE MAINTENANCE
SUPERINTENDENT (FULLTIME)
ASST SUPERINTENDENT (FULLTIME)
FOREMAN/SPRAY TECHNICIAN (FULLTIME
HEAD MECHANIC / FACILITY MANAGER (FL
ASST MECHANIC (FULL TIME)
HEAD IRRIGATOR (FULL TIME)
ASST IRRIGATOR (FULLTIME)
GREENKEEPERS (FULL TIME)
GRENSKEEPERS (PARTTIME)
TOTAL COURSE MAINTENANCE STAFF
FOOD & BEVERAGE
F& B MANAGER / SUPERVISOR (FULL TIME
0
0
0
0
0
0
0
0
0
0
0
0
CHEF (FULLTIME)
1
1
1
1
1
1
1
1
1
1
1
1
COOK (FULL TIME)
1
1
1
1
1
2
2
2
2
2
1
1
PREP COOK (PARTTIME)
0
0
0
1
2
2
3
3
3
3
2
0
LEAD SERVER (FULL-TIME)
1
1
1
1
1
1
1
1
1
1
1
1
F& B WAIT/BEVERAGE CART/HALF(FULL TI
1
1
1
1
1
1
1
1
1
1
1
1
F& B WAIT/BEVERAGE CARTMALF(PART TI
2
2
2
1
3
4
4
4
4
3
2
1
BUSER/ DISHWASHER (PART TIME)
0
0
1
0
1
1
1
1
1
1
1
0
6
6
7
6
10
12
13
13
13
12
9
5
G&A
DIRECTOR OF GOLF/GM (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
CLUB CONTROLLER (FULL TIME)
1
1
1
1
1
1
1
1
1
1
1
1
ADMINISTRATIVE ASSISTANT (FULLTIME)
1
1
1
1
1
1
1
1
1
1
1
1
CONSULTANT TO CONTROLLER
0
0
0
0
0
0
0
0
0
0
0
0
3
3
3
3
3
3
3
3
3
3
3
3
MARKET/NGITOURNAMENT
TOURNAMENT SALES / GROUP COORDINAI 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1
TOTAL EMPLOYEES 45 45 48 51 66 68 70 70 70 69 60 46
5/17/2024 5 300
SILVERROCK RESORT
2024-2025 ANNUAL PLAN
2024-2025 Assumptions
Revenue
Operations
It is assumed all construction of hotel/commercial components will be paused during the fiscal year
2024-2025. This will again have a negative impact on golf course operations during the summer of
2024 and into the entire season of 2024-2025. It is also assumed, maximum revenue is not
achievable given the current state of construction; unsightly construction fences, temporary dirt
cart paths, construction noises/dust, temporary facilities, construction trash that consistently spill
over to the course, reduced practice facilities, etc. In addition, access to the Ahmanson Ranch
House and parking will continue to be limited which will result in a reduction in Food & Beverage
Sales for the 2024-2025 fiscal year. However, all efforts will be made to make the experience the
best it can possibly be, despite the current state of construction challenges at SilverRock.
It is assumed the Permanent Clubhouse will not open during the 2024-2025 Fiscal Year. It is also
assumed that Golf Operations will continue to operate out of a Temporary Clubhouse (Double Wide
Trailers) located in the "dog bone" area adjacent to hole #2 tee boxes until a Permanent Clubhouse
opens. The SilverRock Grill will remain open at the existing Ahmanson Clubhouse in its current
location until the Permanent Clubhouse opens.
Lastly, it is assumed, the golf course will remain "SilverRock Resort", the rebranding to "Talus Golf
Club" may occur at a future date but not projected in the 2024-2025 Fiscal Year.
New Turf Grass Trial
This summer, a new turf grass trial will be introduced on the 5t" hole. The plan is to eliminate the
existing turf (TifSport) on hole #5 and replant with various new varieties of Bermuda grass that have
proven to transition quicker and possibly may not have to be overseeded in the desert. Hole #5 will
be out of play from July through August 2024. To accommodate the closure of hole #5, hole #7, an
existing par 5, will be split into two (2) holes making the course still have 18 holes.
Golf & Merchandise
• July -August, the last tee time will be 12:00 p.m. with the Golf Shop being open 6:00 a.m. to
2:00 p.m. daily.
• Reduced traffic (due to ongoing construction) in Golf Shop will have a negative impact on
merchandise sales from July through October 2024.
5/17/2024 6 301
SILVERROCK RESORT
2024-2025 ANNUAL PLAN
Food & Beverage
• The Ahmanson Ranch House and the Grill at SilverRock will continue to operate with reduced
access and hours of operation during the summer of 2024, from July 1, 2024 through
September 2024.
Green Fees: A green fee includes golf cart and warm-up range balls. A combination of the various
green fee rates and green fee mix of Regular, Twilight, and Resident play is anticipated to yield an
average rate of $98.93 per round based on 44,545 annual paid rounds. The non-resident green fee
rates for the 2024-2025 fiscal year are projected to increase approximately 3% but may vary
depending upon market conditions. Green fee rates will continue to be based on market
conditions, dynamic pricing and course utilization levels.
La Quinta Resident rates will remain the same as the prior year; $60 (high season), $49 (shoulder
seasons) and $35 (summer season). Accompanied La Quinta Resident Guests will continue to
received 30% off prevailing posted rates (not including twilight or any discounted rates) and will
follow similar booking procedures as extended to a La Quinta Resident Card Holder; booking three
(3) days in advance.
It is assumed the overseeding dates will be September 30 - October 31, 2024. Annual overseeding
reduces revenues during these dates which is taken into consideration in these projections with the
course being closed these dates. For fiscal year 2024-2025, it is also projected that aerification will
occur in August 2024 and June of 2025 which reduces revenue for 5-7 days with each of these two
(2) aerification cycles.
Greens Fee Mix: Through proper marketing, yield management, and limited advanced Resident
bookings the projected mix of green fees is: 33% Resident, 25% Public, 10% Public Twilight, & 32%
Other (tournaments, wholesalers, juniors, resident guests, replays and discounts).
Miscellaneous and Other Revenue: Is based on $4.04 per round. This consists of golf club rentals,
golf club repairs, handicap fees, driving range fees, rider fees, and Independent Contractor's Fees
(Teaching Professionals).
Golf Shop Merchandise: Is based on retail sales of $5.56 per round.
Resident Card Fees: All resident card distribution and renewals will be issued out of the Wellness
Center for 2024-2025 Annual Plan. As a result, Annual Revenues of approximately $165,000 will be
omitted from SilverRock's revenue projections.
5/17/2024 7 302
SILVERROCK RESORT
2024-2025 ANNUAL PLAN
Cost of Goods Sold
Merchandise 55
Food & Beverage 33%
Expenses
Mandated California Minimum Wage Increase: It is assumed, a new minimum wage increase to
$18 per hour will be implemented on January 1, 2025. This $2 per/hour increase will have a
significant impact on labor costs across all departments including, Outside Services, Golf Shop,
Course Maintenance and Food & Beverage affecting approximately 40+ employees. For the 2024-
2025 Annual Plan, this mandated increase will be used to calculate new increased wages effective
January 1, 2025.
Golf Carts, Bag Room, and Driving Range: Includes outside service, bag room, and driving range
staff plus supplies and operating expense for this department. Additional shuttle shifts will remain
in this year's Annual Plan to shuttle customers down and back from the restaurant, driving range
and practice area. This is a result of the location of the temporary golf clubhouse and the existing
restaurant at the Ahmanson Ranch House.
Golf Shop: Includes golf professionals, merchandising sales staff, receiving staff and golf shop
operational expenses.
Course Services: Includes course service staff consisting of course rangers/starters and related
department supplies and materials.
Golf Course Maintenance: Includes compensation and payroll related costs for the Golf Course
Maintenance Superintendent, grounds maintenance staff, supplies, and materials. Overseeding
dates are projected to be September 30 -October 31, 2024, which results in projected higher labor
cost and supply costs during the annual overseeding process. Golf Course Superintendent
Education, training and travel expense are included in the 2024-2025 Annual Plan.
Water & Electrical: The 2024-2025 Annual Plan includes water and electrical costs to irrigate the
golf course & properly maintain the lake system. This is accounted for in the Golf Course
Maintenance budget.
Projected Annual Electric costs of $236,340 will cover 100% of the facilities electric costs including,
front entry waterfall, water well pump, golf course pump station, north village lake waterfalls &
5/17/2024 8 303
SILVERROCK RESORT
2024-2025 ANNUAL PLAN
circulation pumps, cart storage area and both clubhouses. These expenses will continue to be
budgeted in the 2024-2025 Annual Plan as water and electrical costs.
Food & Beverage: Includes food & beverage staff and expenses for the temporary clubhouse. There
is a separate Agreement for the Food & Beverage Department including the Liquor License
arraneement between the Citv and Landmark Golf Manaeement.
Marketing: Includes marketing, public relations, advertising, web page, collateral and tournament
sales, etc. Refer to pages 22 & 23, for the Marketing Plan Narrative.
Clubhouse: Clubhouse expenses, maintenance/cleaning staff, landscape maintenance, parking lot
and entry drive clean up. Roving patrol expenses to secure the entire property of SilverRock
continues to be included in this department's operating budget.
Management Fee: For the 2024-2025 Annual Plan and per the Golf Course Management
Agreement, Landmark's Management Fee will be increased 5% to $11,436 per month.
Insurance: Per requirements of the Golf Course Management Agreement in the Annual Plan is the
cost for comprehensive golf club insurance policy, general liability and equipment. Property and
business interruption insurance has been removed from Landmark's insurance coverage.
G&A: Expenses include General Manager, Controller & Administrative Assistant Salaries,
Professional Fees, Payroll Processing Fees, Equipment Expenses and Equipment Rental.
Personal Property Lease Tax: Exempt, except personal property taxes on equipment purchases or
leases which are included in this Annual Plan.
Capital Reserves: Capital Reserves of 2% of green fees will be allocated in the 2024-2025 Annual
Plan upon City of La Quinta Staff direction.
Golf Carts Lease: A new golf cart fleet was purchased by City of La Quinta in January 2024. As a
result, the operating budget will not reflect golf cart lease payments for the 2024-2025 fiscal year
budget.
GPS Lease: The new monthly golf cart GPS rental/lease expense for the fleet of golf carts is $5,092
per month.
Golf Shop Trailer Lease: Due to the Developer in default and not able to pay the lease for the Golf
Shop Trailer and Restrooms, this expense of $5,200 per month will fall onto the Operations Budget.
5/17/2024 9 304
2024-2025 ANNUAL PLAN
SilverRock Resort
CONSOLIDATED INCOME STATEMENT
aon ore. , Mau o.:o
FOR FISCAL YEAR - JULY 2024 - JUNE 2025
rnanneoev. �.ecan �km.e
DEPARTMENT
BUDGET
JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
JAN.
FEB.
MAR.
APR.
MAY
JUN.
ROUNDS
ROUNDS
44,545
1,900
1,850
2,700
0
5,400
4,700
4,900
5,200
6,100
4,995
4,500
2,300
REVENUE
GREEN FEES
4,406,783
95,760
93,240
186,354
0
577,800
453,315
526,505
652,860
759,755
505,244
417,375
138,575
MISC. REV/RANGE/CARTS/RENTALS
179,960
4,150
3,550
4,150
1,150
18,000
22,300
28,350
29,500
30,600
21,645
11,420
5,145
GOLF SHOP MERCHANDISE
247,518
5,510
5,365
9,450
0
29,700
28,200
29,400
36,400
42,700
27,473
22,050
11,270
FOOD & BEVERAGE
774,989
19,000
18,870
34,560
0
94,770
86,010
97,412
101,660
120,780
98,901
75,656
27,370
TOTAL REVENUE
5,609,250
124,420
121,025
234,514
1,150
720,270
589,825
681,667
820,420
953,835
653,263
526,501
182,360
COST OF SALES
PRO SHOP
138,536
3,084
3,003
5,289
0
16,623
15,784
16,455
20,373
23,899
15,376
12,341
6,308
FOOD & BEVERAGE
221,939
5,455
5,541
10,213
0
27,440
24,652
27,661
29,039
34,380
27,832
21,551
8,175
TOTAL COST OF SALES
360,474
8,539
8,544
15,502
0
44,063
40,435
44,116
49,412
58,279
43,208
33,892
14,483
GROSS PROFIT
5,248,776
115,881
112,481
219,012
1,150
676,207
549,390
637,551
771,008
895,556
610,054
492,609
167,877
OPERATING EXPENSES
GOLF CARTS\BAGS\RANGE
459,670
23,835
23,835
24,956
20,110
57,799
41,159
49,992
49,992
49,617
49,117
39,702
29,558
GOLF SHOP
281,235
14,461
14,461
15,461
12,546
27,174
28,351
32,026
30,511
30,511
29,970
26,755
19,005
COURSE SERVICES
139,295
4,015
4,015
4,565
1,000
15,334
15,509
17,217
17,167
17,167
17,492
15,448
10,365
GOLF COURSE MAINTENANCE
2,075,925
155,646
136,731
157,131
376,878
152,966
156,756
155,487
149,955
153,107
165,112
147,195
168,959
WATER & ELECTRIC COST
333,584
27,130
26,130
27,380
28,180
33,620
25,025
26,920
25,840
26,870
29,840
30,230
26,419
GENERAL & ADMINISTRATIVE
520,777
41,969
42,019
43,219
43,669
43,769
47,069
44,019
43,069
43,069
42,769
42,869
43,269
MARKETING
171,186
5,037
5,037
6,132
17,087
22,457
17,375
22,580
20,225
20,900
13,705
12,450
8,205
CLUBHOUSE
168,276
13,698
13,698
13,698
16,198
13,698
13,698
14,198
13,698
14,198
13,698
13,698
14,098
MANAGEMENT FEE
137,232
11,436
11,436
11,436
11,436
11,436
11,436
11,436
11,436
11,436
11,436
11,436
11,436
CAPITAL RESERVES
88,136
1,915
1,865
3,727
0
11,556
9,066
10,530
13,057
15,195
10,105
8,348
2,772
INSURANCE
55,200
4,600
4,600
4,600
4,600
4,600
4,600
4,600
4,600
4,600
4,600
4,600
4,600
PERSONAL PROPERTY LEASE TAXES
15,000
6,000
0
5,000
4,000
0
0
0
0
0
0
0
0
LEASES
421,264
31,672
31,672
31,672
31,672
36,822
36,822
36,822
36,822
36,822
36,822
36,822
36,822
FOOD & BEVERAGE
609,473
36,263
35,213
38,279
21,996
51,981
60,177
74,192
71,372
72,817
62,299
50,401
34,482
TOTAL OPERATING EXPENSES
5,476,252
377,677
350,712
387,257
589,372
483,212
467,044
500,019
487,744
496,309
486,964
439,953
409,990
NET INCOME
(227,477)
(261,796)
(238,231)
(168,245)
(588,222)
192,995
82,346
137,532
283,264
399,247
123,090
52,656
(242,113)
NET INCOME %
-4.1%
-210.49/6
-196.8%
-71.7°/
-51149.8%
26.8%
14.0%
20.2%
34.5%
41.9%
18.8%
10.0%
-132.89/6
Average Green Fee
$98.93
$50.40
$50.40
$69.02
#DIV/0!
$107.00
$96.45
$107.45
$125.55
$124.55
$101.15
$92.75
$60.25
Average $ Misc. Income per Rd
$4.04
$2.18
$1.92
$1.54
#DIV/0!
$3.33
$4.74
$5.79
$5.67
$5.02
$4.33
$2.54
$2.24
Average $ Merchandise per Rd
$5.56
$2.90
$2.90
$3.50
#DIV/0!
$5.50
$6.00
$6.00
$7.00
$7.00
$5.50
$4.90
$4.90
Total Average Revenue per Round
$108.53
$65.48
F $65.42
$86.86
#DIV/0!
$133.38
$125.49
$139.12
$157.77
$156.37
$130.78
F $117.00
$79.29
5/17/2024 10 305
2024-2025 ANNUAL PLAN SilverRook Resort RUN DATE: 17 -May -24 07:20 PM
Pro ectione . Jul 2024 to June 2025 PREPARED BY: Laedm,& Golf Maeag,mem
Golf Rounds Total JUL. AUG. SEP. IFOCT. I NOV. DEC. JAN. FEB. MAR. APR. MAY JUN.
Resident Rnds (Weekday) 7,573 323 315 459 0 918 799 833 884 1037 849 765 391
Resident Rnds (Weekend) 5,791 247 241 351 0 702 611 637 676 793 649 585 299
Sub -Total Resident Rnds 13,364 570 555 810 0 1620 1410 1470 1560 1830 1499 1350 690
of Total 0.30
Public Rnds (Weekday) 8,909 380 370 540 0 1080 940 980 1040 1220 999 900 460
Public Rnds (Weekend) 6,682 285 278 405 0 810 705 735 780 915 749 675 345
Sub -Total Public Rnds 15,591 665 648 945 0 1890 1645 1715 1820 2135 1748 1575 805
of Total 0.35
Public Twi (Weekday) 4,900 209 204 297 0 594 517 539 572 671 549 495 253
Public Twi (Weekend) 4,009 171 167 243 0 486 423 441 468 549 450 405 207
Sub -Total Twilight Rnds 8,909 380 370 540 0 1080 940 980 1040 1220 999 900 460
of Total 0.20
Other (Weekday) 4,009 171 167 243 0 486 423 441 468 549 450 405 207
Other (Weekend) 2,673 114 111 162 0 324 282 294 312 366 300 270 138
Sub -Total Other 6,682 285 648 945 0 1890 1645 1715 1820 2135 1748 1575 805
% of Total 0.15
Total Rounds 44,545 2,700 - 5,400 4,700 4,900 5,200 6,100 ,
Green Fees
Resident Rnds (Weekday) $ 33.00 $ 33.00 $ 40.00 $ 49.00 $ 49.00 $ 49.00 $ 60.00 $ 60.00 $ 60.00 $ 49.00 $ 49.00 $ 49.00
Resident Rnds (Weekend) $ 33.00 $ 33.00 $ 49.00 $ 49.00 $ 49.00 $ 49.00 $ 60.00 $ 60.00 $ 60.00 $ 49.00 $ 49.00 $ 49.00
Public Rnds (Weekday) $ 55.00 $ 55.00 $ 65.00 $ 75.00 $ 140.00 $ 120.00 $ 130.00 $ 165.00 $ 165.00 $ 135.00 $ 125.00 $ 60.00
Public Rnds (Weekend) $ 65.00 $ 65.00 $ 100.00 $ 85.00 $ 150.00 $ 125.00 $ 140.00 $ 175.00 $ 175.00 $ 145.00 $ 135.00 $ 75.00
Public Twi (Weekday) $ 50.00 $ 50.00 $ 65.00 $ 80.00 $ 110.00 $ 105.00 $ 120.00 $ 135.00 $ 130.00 $ 100.00 $ 95.00 $ 65.00
Public Twi (Weekend) $ 60.00 $ 60.00 $ 95.00 $ 80.00 $ 115.00 $ 105.00 $ 125.00 $ 140.00 $ 135.00 $ 110.00 $ 100.00 $ 75.00
Other (Weekday) $ 55.00 $ 55.00 $ 65.00 $ 70.00 $ 125.00 $ 120.00 $ 120.00 $ 135.00 $ 135.00 $ 110.00 $ 85.00 $ 50.00
Other (Weekend) $ 65.00 $ 65.00 $ 105.00 $ 80.00 $ 135.00 $ 120.00 $ 120.00 $ 145.00 $ 145.00 $ 115.00 $ 95.00 $ 65.00
Golf Revenue
Resident Rnds (Weekday) 387,023 $ 10,659 $ 10,379 $ 18,360 $ - $ 44,982 $ 39,151 $ 49,980 $ 53,040 $ 62,220 $ 41,608 $ 37,485 $ 19,159
Resident Rnds (Weekend) 299,118 $ 8,151 $ 7,937 $ 17,199 $ - $ 34,398 $ 29,939 $ 38,220 $ 40,560 $ 47,580 $ 31,818 $ 28,665 $ 14,651
Public Rnds (Weekday) 1,115,615 $ 20,900 $ 20,350 $ 35,100 $ - $ 151,200 $ 112,800 $ 127,400 $ 171,600 $ 201,300 $ 134,865 $ 112,500 $ 27,600
Public Rnds (Weekend) 911,854 $ 18,525 $ 18,038 $ 40,500 $ - $ 121,500 $ 88,125 $ 102,900 $ 136,500 $ 160,125 $ 108,641 $ 91,125 $ 25,875
Public Twi (Weekday) 507,100 $ 10,450 $ 10,175 $ 19,305 $ - $ 65,340 $ 54,285 $ 64,680 $ 77,220 $ 87,230 $ 54,945 $ 47,025 $ 16,445
Public Twi (Weekend) 443,876 $ 10,260 $ 9,990 $ 23,085 $ - $ 55,890 $ 44,415 $ 55,125 $ 65,520 $ 74,115 $ 49,451 $ 40,500 $ 15,525
Other (Weekday) 430,308 $ 9,405 $ 9,158 $ 15,795 $ - $ 60,750 $ 50,760 $ 52,920 $ 63,180 $ 74,115 $ 49,451 $ 34,425 $ 10,350
Other (Weekend) 311,891 $ 7,410 $ 7,215 $ 17,010 $ - $ 43,740 $ 33,840 $ 35,280 $ 45,240 $ 53,070 $ 34,466 $ 25,650 $ 8,970
Total Revenue 4,406,783 $ 95,760 $ 93,240 $ 186,354 $ - $ 57800 $ 453,315 $ 526,505 $ 652,860 $ 759,755 $ 505,244 $ 417,375 $ 138,575
Avg. Rate S 98.98 $ 50.40 $ 50.40 $ 69.02 #DIV/0! $ 107.00 $ 96.45 $ 107.45 $ 125.55 $ 124.55 $ 101.15 $ 92.75 $ 60.25
Misc Revenue
Club Rental 42,175 $ 800 $ 750 $ 1,000 $ 3,900 $ 4,500 $ 6,000 $ 7,000 $ 7,500 $ 6,000 $ 3,500 $ 1,225
Driving Range Balls 102,000 $ 1,600 $ 1,500 $ 1,400 $ 10,000 $ 13,000 $ 17,000 $ 18,000 $ 18,500 $ 9,900 $ 7,425 $ 3,675
Rider Fees 22,190 $ 1,000 $ 1,100 $ 1,500 $ - $ 2,500 $ 3,100 $ 3,100 $ 3,100 $ 3,200 $ 2,850 $ 495 $ 245
Handicap Fees 4,595 $ 250 $ 200 $ 250 $ 650 $ 600 $ 700 $ 750 $ 400 $ 400 $ 395 $ - $ -
Independent Instructor Fees 6,500 $ - $ - $ - $ - $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,500 $ - $ -
Ball Retreival 2,500 $ 500 $ - $ - $ 500 $ - $ - $ 500 $ - $ - $ 1,000 $ - $ -
Total 179,960 $ 4,150 $ 3,550 $ 4,150 $ 1,150 $ 18,000 $ 22,300 $ 28,350 $ 29,500 $ 30,600 $ 21,645 $ 11,420 $ 5,145
5/17/2024 11 306
2024-2025 ANNUAL PLAN
SilverRock Resort BON DATE: 17 -May -24 03:20 PM
Projections - July 2024 to June 2025 PREPARED BY: Landmark Golf Management
GOLFSHOP-61
TOTAL
JUL.
AUG. I
SEP.
OCT.
NOV.
DEC.
JAN. I
FEB. I
MAR. I
APR.
MAY
JUN.
GOLF SHOP MERCHANDISE SALES
TOTAL # OF ROUNDS
44,545
1,900
1,850
2,700
0
5,400
4,700
4,900
5,200
6,100
4,995
4,500
2,300
AVERAGE REVENUE / ROUND
$5.56
$2.90
$2.90
$3.50
$2.50
$5.50
$6.00
$6.00
$7.00
$7.00
$5.50
$4.90
$4.90
TOTAL MERCHANDISE SALES
$247,518
5,510
5,365
9,450
0
29,700
28,200
29,400
36,400
42,700
27,473
22,050
11,270
MERCHANDISE REVENUE
Soft Goods Sales
185,638
4,133
4,024
7,088
0
22,275
21,150
22,050
27,300
32,025
20,604
16,538
8,453
Hard Goods Sales
61,879
1,378
1,341
2,363
0
7,425
7,050
7,350
9,100
10,675
6,868
5,513
2,818
TOTAL MERCHANDISE REVENUE
247,518
5,510
5,365
9,450
0
29,700
28,200
29,400
36,400
42,700
27,473
22,050
11,270
COSTOFSALES
55.97%
55.97%
55.9796
55.9796
#DIV/0!
55.97%
55.97%
55.97%
55.9796
55.97%
55.9796
55.97%
55.97%
COS - Merchandise (58%)
143,560
3,196
3,112
5,481
0
17,226
16,356
17,052
21,112
24,766
15,934
12,789
6,537
Purchase Disc Taken - (5%)
(7,178)
(160)
(156)
(274)
0
(861)
(818)
(853)
(1,056)
(1,238)
(797)
(639)
(327)
Freight - Merchandise
2,153
48
47
82
0
258
245
256
317
371
239
192
98
TOTAL COST OF SALES
138,536
3,084
3,003
5,289
0
16,623
15,784
16,455
20,373
23,899
15,376
12,341
6,308
GROSS PROFIT
108,982
2,426
2,362
4,161
0
13,077
12,416
12,945
16,027
18,801
12,096
9,709
4,962
SALARIES AND BENEFITS
Salaries and Wages
207,300
10,040
10,040
10,890
8,094
20,782
21,782
23,682
23,682
23,682
23,222
17,502
13,902
Payroll Taxes
20,212
979
979
1,062
789
2,026
2,124
2,309
2,309
2,309
2,264
1,706
1,355
Workers' Compensation
16,380
793
793
860
640
1,642
1,721
1,871
1,871
1,871
1,835
1,383
1,098
Health Insurance/Benefits
18,468
1,539
1,539
1,539
1,539
1,539
1,539
1,539
1,539
1,539
1,539
1,539
1,539
TOTAL SALARIES AND BENEFITS
262,360
13,351
13,351
14,351
11,061
25,989
27,166
29,401
29,401
29,401
28,860
22,130
17,895
OTHER EXPENSES
Office Supplies
3,000
250
250
250
250
250
250
250
250
250
250
250
250
Dues and Subscriptions
2,300
0
0
0
0
0
0
0
0
0
0
2,300
Freight / Delivery
75
0
0
0
25
25
25
0
0
0
0
0
0
Travel
90
0
0
0
0
0
0
15
15
15
15
15
15
Uniforms
2,400
100
100
100
100
300
200
500
200
200
200
200
200
Telephone
1,320
110
110
110
110
110
110
110
110
110
110
110
110
Seminars/Training
3,690
150
150
150
500
0
100
1,250
35
35
35
1,250
35
Miscellaneous
6,000
500
500
500
500
500
500
500
500
500
500
500
500
TOTAL OTHER EXPENSES
18,875
1,110
1,110
1,110
1,485
1,185
1,185
2,625
1,110
1,110
1,110
4,625
1,110
TOTAL EXPENSES
281,235
14,461
14,461
15,461
12,546
27,174
28,351
32,026
30,511
30,511
29,970
26,755
19,005
Seminars/Training - Reimbursement for eligible golf shop employees (Director of Golf, Head Professional & 1st Assistant Golf Professional) for PGA Training, Education and Travel Expenses
Office Supplies are made up of: Golf Cart Rental Agreements,
Golf Club Rental Agreements, Gift Certificates & Merchandise Bags
Uniforms- Each Full -Time Emp receives (1) shirt per month
5/17/2024 12 307
2024-2025 ANNUAL PLAN SilverRock Resort RUN DATE: 17 -May -24 03:20 PM
Projections - July 2024 to June 2025 PREPARED BY: Landmark Golf Management
CARTS, BAGROOM & RANGE - 641
TOTAL
JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
JAN.
FEB.
MAR.
APR.
MAY
JUN.
SALARIES AND BENEFITS
Salaries and Wages
284,534
13,532
13,532
14,838
8,713
26,960
26,960
34,320
34,320
34,320
34,320
24,960
17,760
Payroll Taxes
35,424
1,685
1,685
1,847
1,085
3,357
3,357
4,273
4,273
4,273
4,273
3,108
2,211
Workers' Compensation
22,483
1,069
1,069
1,172
688
2,130
2,130
2,712
2,712
2,712
2,712
1,972
1,403
Health Insurance/Benefits
16,416
1,026
1,026
1,026
1,026
1,539
1,539
1,539
1,539
1,539
1,539
1,539
1,539
TOTAL SALARIES AND BENEFITS
358,857
17,312
17,312
18,883
11,512
33,986
33,986
42,844
42,844
42,844
42,844
31,579
22,913
SUPPLIES AND MATERIALS
Range Expendable Supplies
6,750
600
600
150
150
1,800
150
1,000
1,000
150
150
500
500
Towel Replacement
2,182
120
120
120
120
185
195
250
250
250
250
250
72
Bottled Water
30,000
2,500
2,500
2,500
2,500
2,500
2,500
2,500
2,500
2,500
2,500
2,500
2,500
Cart Supplies
1,850
0
0
0
500
500
500
75
75
50
50
50
50
Range Balls
15,000
0
0
0
0
15,000
0
0
0
0
0
0
0
TOTAL SUPPLIES AND MATERIALS
55,782
3,220
3,220
2,770
3,270
19,985
3,345
3,825
3,825
2,950
2,950
3,300
3,122
REPAIRS AND MAINTENANCE
Equipment Repair - Golf
3,600
300
300
300
300
300
300
300
300
300
300
300
300
TOTAL REPAIRS AND MAINTENANCE
3,600
300
300
300
300
300
300
300
300
300
300
300
300
OTHER EXPENSES
Expendable Supplies
525
25
25
25
50
50
50
50
50
50
50
50
50
Printing / Stationary
420
0
0
0
0
0
0
70
70
70
70
70
70
Cart Maintenance & Repairs
18,036
1,503
1,503
1,503
1,503
1,503
1,503
1,503
1,503
1,503
1,503
1,503
1,503
Freight / Delivery
450
75
75
75
75
75
75
0
0
0
0
0
0
Uniforms
5,200
0
0
0
2,000
500
500
0
0
500
0
1,500
200
Laundry and Linen
9,600
800
800
800
800
800
800
800
800
800
800
800
800
Miscellaneous
7,200
600
600
600
600
600
600
600
600
600
600
600
600
TOTAL OTHER EXPENSES
41,431
3,003
3,003
3,003
5,028
3,528
3,528
3,023
3,023
3,523
3,023
4,523
3,223
TOTAL EXPENSES
459,670
23,835
23,835
24,956
20,110
57,799
41,159
49,992
49,992
49,617
49,117
39,702
29,558
Expendable Supplies are made up of: - Scorecards, Tees, Pencils, Trash Bags,
Cups & First Aid Supplies.
Uniforms- Each employee receives 4 shirts, 1 hat per season
5/17/2024 13 308
2024-2025 ANNUAL PLAN
SllverRock Resort RUN DATE: 17 -May -24 03:20 PM
Projections - July 2024 to June 2025 PREPARED BY: Landmark Golf Management
COURSE SERVICES - 643
TOTAL
JUL. I
AUG. I
SEP. I
OCT. I
NOV. I
DEC. I
JAN. I
FEB. I
MAR. I
APR. I
MAY I
JUN.
SALARIES AND BENEFITS
Salaries and Wages
115,017
3,264
3,264
3,689
0
12,800
12,800
14,400
14,400
14,400
14,400
12,960
8,640
Payroll Taxes
11,214
318
318
360
0
1,248
1,248
1,404
1,404
1,404
1,404
1,264
842
Workers' Compensation
9,088
258
258
291
0
1,011
1,011
1,138
1,138
1,138
1,138
1,024
683
TOTAL SALARIES AND BENEFITS
135,319
3,840
3,840
4,340
0
15,059
15,059
16,942
16,942
16,942
16,942
15,248
10,165
SUPPLIES AND MATERIALS
Expendable Supplies
1,050
50
50
100
100
100
100
100
100
100
100
75
75
TOTAL SUPPLIES AND MATERIALS
1,050
50
50
100
100
100
100
100
100
100
100
75
75
OTHER EXPENSES
Uniforms
2,125
75
75
75
800
75
250
75
75
75
400
75
75
Safety Equipment
600
50
50
50
50
50
50
50
50
50
50
50
50
Miscellaneous
200
0
0
0
50
50
50
50
0
0
0
0
0
TOTAL OTHER EXPENSES
2,926
125
125
125
900
175
350
176
125
125
450
125
125
TOTAL COURSE SERVICES EXPENSES 139,295 4,015 4,015 4,565 1,000 15,334 15,509 17,217 17,167 17,167 17,492 15,448 10,365
Expendable Supplies are made up of: Clipboards, Paper (starter sheets, ranger sheets), Towels, Trash Bags
Uniforms- Each employee receives 4 shirts, 1 hat per season
5/17/2024 14 309
2024-2025 ANNUAL PLAN
SilverRock Resort BUN DATE: 17 -May -24 03:20 PM
Projections - July 2024 to June 2025 PREPARED BY: Landmark Golf Management
MAINTENANCE DEPARTMENT -63
TOTAL I
JUL. I
AUG. I
SEP. I
OCT.
NOV.
DEC. I
JAN. I
FEB. I
MAR. I
APR. I
MAY I
JUN.
SALARIES AND BENEFITS
Salaries and Wages
847,222
61,134
62,684
62,684
72,107
71,081
74,210
75,284
75,232
75,238
75,238
72,079
70,250
Overtime Hourly Wages
30,518
0
1,824
1,824
16,000
2,052
0
0
2,106
2,500
2,106
2,106
0
Payroll Taxes
85,580
5,961
6,290
6,290
8,590
7,130
7,235
7,340
7,540
7,579
7,541
7,233
6,849
Workers' Compensation
41,298
2,910
3,042
3,042
3,940
3,449
3,532
3,584
3,648
3,661
3,648
3,498
3,344
Health Insurance/Benefits
100,863
8,106
8,106
8,106
8,106
8,619
8,619
8,619
8,619
8,619
8,619
8,619
8,106
TOTAL SALARIES AND BENEFITS
1,105,480
78,111
81,946
81,946
108,743
92,331
93,596
94,827
97,145
97,597
97,152
93,535
88,549
SUPPLIES AND MATERIALS
Fertilizer
114,000
6,000
4,000
9,000
30,000
10,000
10,000
10,000
4,000
4,000
15,000
4,000
8,000
Flowers/Plants
13,000
0
0
0
6,000
0
0
5,000
0
0
0
2,000
0
Gas & Oils
81,600
6,800
6,800
6,800
6,800
6,800
6,800
6,800
6,800
6,800
6,800
6,800
6,800
Golf Course Accessories
16,000
0
0
0
14,000
0
0
0
0
2,000
0
0
0
Chemicals & Pesticides
47,000
14,000
1,000
8,000
8,000
2,000
0
0
3,000
0
6,000
0
5,000
POA Control
10,000
0
0
0
0
0
10,000
0
0
0
0
0
0
Sand/Mulch/Bunker
8,500
0
0
0
6,000
2,500
0
0
0
0
0
0
0
Seed
150,000
0
0
0
150,000
0
0
0
0
0
0
0
Small Tools
6,000
500
500
500
500
500
500
500
500
500
500
500
500
Sod
15,500
7,500
2,500
1,000
0
0
0
0
0
0
0
0
4,500
Topdressing
19,000
3,000
0
3,000
0
0
0
0
0
0
0
3,000
10,000
TOTAL SUPPLIES AND MATERIALS
480,600
37,800
14,800
28,300
221,300
21,800
27,300
22,300
14,300
13,300
28,300
16,300
34,800
REPAIRS AND MAINTENANCE
Buildings & Bridges
6,000
500
500
500
500
500
500
500
500
500
500
500
500
Equipment
46,500
3,000
3,500
4,000
10,000
5,000
2,500
2,500
3,500
5,000
2,500
2,500
2,500
Irrigation System
29,000
4,500
4,500
2,500
2,500
1,000
1,000
1,500
2,000
2,000
2,500
2,500
2,500
Pumps
10,500
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
500
0
Lake Maint Contract
52,152
4,346
4,346
4,346
4,346
4,346
4,346
4,346
4,346
4,346
4,346
4,346
4,346
Trees
16,550
0
0
6,000
550
0
0
0
0
0
0
0
10,000
TOTAL REPAIRS AND MAINTENANCE
160,702
13,346
13,846
18,346
18,896
11,846
9,346
9,846
11,346
12,846
10,846
10,346
19,846
5/17/2024 15 310
2024-2025 ANNUAL PLAN
SilverRock Resort Rote DATE: 17 -May -24 03:20 PM
Projections - July 2024 to June 2025 PREPARED BY: Landmark Golf Management
MAINTENANCE DEPARTMENT -63 TOTAL I JUL. I AUG. I SEP. I OCT. NOV. DEC. I JAN. I FEB. I MAR. I APR. I MAY I JUN.
OTHER EXPENSES
Contract Services Soil/Tissue Tests
Dues and Subscriptions
Employee Education
Equipment Rental
Auto Expense
Licenses and Permits
Miscellaneous
Supplies
Propane/Natural Gas
Safety Equipment & Training
Telephone/DSL
Waste/Trash Removal
Uniforms & Linen/Towels
TOTAL OTHER EXPENSES
TOTAL MAINTENANCE EXP. (EXCL Landscaping)
LANDSCAPE
Contract Labor
Landscape Wages & Benefits
Small Tools
Repairs & Maintenance - Drip Irrigation
Uniforms
TOTAL LANDSCAPE MAINTENANCE
COURSE & LANDSCAPE MAINTENANCE TOTAL
(EXCL UTILITIES)
WATER & ELECTRICITY COSTS
Water Cost
Electricity Cost
TOTAL WATER AND ELECTRIC COST
TOTAL COURSE MAINTENANCE EXPENSES
4,500
0
0
1,500
0
0
0
1,500
0
0
0
1,500
0
1,100
0
0
0
0
0
0
800
200
0
0
0
100
3,900
50
50
50
50
50
50
50
1,000
2,400
50
50
50
3,400
200
150
150
1,000
600
200
200
200
200
200
200
100
4,800
400
400
400
400
400
400
400
400
400
400
400
400
4,300
100
0
0
250
0
50
0
0
1,000
2,900
0
0
1,200
100
100
100
100
100
100
100
100
100
100
100
100
5,950
750
750
750
500
500
500
500
500
500
500
100
100
360
30
30
30
30
30
30
30
30
30
30
30
30
3,850
200
100
750
800
500
400
400
200
200
100
100
100
5,700
475
475
475
475
475
475
475
475
475
475
475
475
6,288
524
524
524
524
524
524
524
524
524
524
524
524
11,040
920
920
920
920
920
920
920
920
920
920
920
920
56,388
3,749
3,499
5,649
5,049
4,099
3,649
5,899
4,549
6,749
6,199
4,399
2,899
1,803,170
133,006
114,091
134,241
353,988
130,076
133,891
132,872
127,340
130,492
142,497
124,580
146,094
4,500
264,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
264,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
22,000
1,025
100
100
100
100
100
75
75
75
75
75
75
75
4,250
250
250
500
500
500
500
250
250
250
250
250
500
3,480
290
290
290
290
290
290
290
290
290
290
290
290
272,755
22,640
22,640
22,890
22,890
22,890
22,865
22,615
22,615
22,615
22,615
22,615
22,865
2,075,925
155,646
136,731
157,131
376,878
152,966
156,756
155,487
149,955
153,107
165,112
147,195
168,959
97,244 8,630 7,630 8,880 9,680 14,480 3,785 5,680 4,600 5,630 8,600 11,730 7,919
236,340 18,500 18,500 18,500 18,500 19,140 21,240 21,240 21,240 21,240 21,240 18,500 18,500
333,584 27,130 26,130 27,380 28,180 33,620 25,025 26,920 25,840 26,870 29,840 30,230 26,419
2,409, 509 182,776 162,861 184,511 405,058 186,586 181,781 182,407 175,795 179,977 194,952 177,425 195,378
5/17/2024 16 311
2024-2025 ANNUAL PLAN
SilverRock Resort RUN DATE: 17 -May -24 03:20 PNI
Projections- July 2024 to June 2025 PREPAREDBY: Landmark Goff Management
& A DEPARTMENT - 67
TOTAL
JUL. I
AUG. I
SEP. I
OCT. I
NOV.JAN.
j
FEB.MAY
JUN.
bALAKILb AND BENEFITS
1,260
105
105
105
105
105
105
105
105
105
105
105
105
Salaries and Wages
311,607
25,967
25,967
25,967
25,967
25,967
25,967
25,967
25,967
25,967
25,967
25,967
25,967
Payroll Taxes
30,382
2,532
2,532
2,532
2,532
2,532
2,532
2,532
2,532
2,532
2,532
2,532
2,532
Workers' Compensation
24,622
2,052
2,052
2,052
2,052
2,052
2,052
2,052
2,052
2,052
2,052
2,052
2,052
Health Insurance/Benefits
61,776
5,148
5,148
5,148
5,148
5,148
5,148
5,148
5,148
5,148
5,148
5,148
5,148
TOTAL SALARIES AND BENEFITS
428,387
50
50
50
50
50
50
50
50
50
50
50
,
REPAIRS AND MAINTENANCE
1,100
0
100
0
0
0
0
0
100
0
200
500
200
Equipment Repair
7,300
150
150
1,000
1,500
900
850
700
500
750
450
250
100
TOTAL REPAIRS AND MAINTENANCE
7,300
150
150
1,000
1,500
900
850
700
500
750
450
250
100
OTHER EXPENSES
Office Supplies
1,260
105
105
105
105
105
105
105
105
105
105
105
105
Printing / Stationary
3,300
100
100
100
100
100
400
400
400
400
400
400
400
Postage
900
75
75
75
75
75
75
75
75
75
75
75
75
Recruiting / Relocation
1,200
0
0
150
150
150
200
150
200
200
0
0
0
Dues and Subscriptions
1,550
50
0
300
50
50
50
100
200
50
50
50
600
Freight / Delivery
600
50
50
50
50
50
50
50
50
50
50
50
50
Travel
1,100
0
100
0
0
0
0
0
100
0
200
500
200
Promotion
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Auto Expense
6,000
500
500
500
500
500
500
500
500
500
500
500
500
Equipment Rental(Copier/Storage/Cell Phone)
13,200
1,100
1,100
1,100
1,100
1,100
1,100
1,100
1,100
1,100
1,100
1,100
1,100
Uniforms
2,000
150
150
150
350
150
150
150
150
150
150
150
150
Professional Fees (I.T. & Safety Fees)
18,000
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
Seminars / Training
3,400
200
200
200
200
200
200
1,200
200
200
200
200
200
Payroll Processing
18,000
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
1,500
Computer Supplies (POS Support Fees)
6,300
500
500
500
500
500
500
500
500
500
500
500
800
Bank & ADP Fees
1,080
90
90
90
90
90
90
90
90
90
90
90
90
Miscellaneous
6,000
100
100
100
100
1,000
4,000
100
100
100
100
100
100
TOTAL OTHER EXPENSES
85,090
6,120
6,170
6,520
6,470
7,170
10,520
7,620
6,870
6,620
6,620
6,920
7,470
TOTAL G & A EXPENSES
520,777
41,969
42,019
43,219
43,669
43,769
47,069
44,019
43,069
43,069
42,769
42,869
43,269
Uniforms- Benefit to be shared between GM & Controller
Entertainment & Promotion - GM promoting property for potential clients
5/17/2024 17 312
2024-2025 ANNUAL PLAN
SilverRock Resort MARKETING 17 -May -24 03:20 PM
Projections - July 2024 to June 2025 PREPARED BY: Landmark Golf Management
MARKETING DEPARTMENT -66
TOTAL
JUL. I
AUG. I
SEP. I
OCT. I
NOV. I
DEC.
JAN. I
FEB. I
MAR. I
APR. I
MAY I
JUN.
SALARIES AND BENEFITS
0
200
3,000
200
200
200
125
125
125
125
125
600
50
Salaries and Wages
15,000
1,250
1,250
1,250
1,250
1,250
1,250
1,250
1,250
1,250
1,250
1,250
1,250
Payroll Taxes
1,463
122
122
122
122
122
122
122
122
122
122
122
122
Workers' Compensation
1,185
99
99
99
99
99
99
99
99
99
99
99
99
Health Insurance/Benefits
3,591
0
0
0
0
0
513
513
513
513
513
513
513
TOTAL SALARIES AND BENEFITS
21,239
1,471
1,471
1,471
1,471
1,471
1,984
1,984
1,984
1,984
1,984
1,984
1,984
OTHER EXPENSES
Office Supplies
Printing / Stationary
Postage
Contract Services Web Page
Dues and Subscriptions
Uniforms
Telephone
Civic, Community and Trade Show
Public Relations
Promotions / Meals
Promotion - (Media, Vendor Days, etc)
Advertising (Ad Purchases)
Collateral Material - (Scorecards, Rack Cds, Tees, Pencils,
Miscellaneous
TOTAL OTHER EXPENSES
TOTAL MARKETING EXPENSES
1,200
100
100
100
100
100
100
100
100
100
100
100
100
4,425
0
0
200
3,000
200
200
200
125
125
125
125
125
600
50
50
50
50
50
50
50
50
50
50
50
50
1,800
150
150
150
150
150
150
150
150
150
150
150
150
735
0
0
0
0
0
0
35
400
300
0
0
0
600
0
0
0
300
50
50
50
50
50
50
0
0
1,200
100
100
100
100
100
100
100
100
100
100
100
100
2,250
75
75
75
75
750
750
75
75
75
75
75
75
1,000
0
0
0
0
0
0
500
500
0
0
0
0
300
25
25
25
25
25
25
25
25
25
25
25
25
700
0
0
0
50
50
50
300
50
50
50
50
50
113,787
2,566
2,566
3,461
10,266
15,961
11,366
16,461
14,066
15,341
8,446
8,741
4,546
21,000
500
500
500
1,500
3,500
2,500
2,500
2,500
2,500
2,500
1,000
1,000
350
0
0
0
0
50
50
50
50
50
50
50
149,947
3,566
3,566
4,661
15,616
20,986
15,391
20,596
18,241
18,916
11,721
10,466
6,221
171,186
5,037
5,037
6,132
17,087
22,457
17,375
22,580
20,225
20,900
13,705
12,450
8,205
Promotion/Meals - Off property events (Chamber Mixers, Rotaries and
entertaining potential clients)
Promotion/Media/Vend or Days - Radio/TV Onsite Broadcasting.
Vendor Days - Show casing property in exchange for positive publicity
5/17/2024 18 313
2024-2025 ANNUAL PLAN SilverRock Resort MARKETING 16 -May -24 11:20 AM
Projections - July 2024 to June 2025 PREPARED BY. Landmark Golf Management
TEMPORARY CLUBHOUSE -800
TOTAL
JUL.
AUG.
SEP.
OCT.
NOV.
DEC.
JAN.
FEB.
MAR.
APR.
MAY
JUN.
SUPPLIES AND MATERIALS
8,000
500
500
500
2,500
500
500
500
500
500
500
500
500
Expendable Supplies
2,400
200
200
200
200
200
200
200
200
200
200
200
200
Laundry Supplies
2,400
200
200
200
200
200
200
200
200
200
200
200
200
TOTAL SUPPLIES AND MATERIALS
4,800
400
400
400
400
400
400
400
400
400
400
400
400
REPAIRS AND MAINTENANCE
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Building Structures
3,600
300
300
300
300
300
300
300
300
300
300
300
300
Restaurant Repairs
8,400
700
700
700
700
700
700
700
700
700
700
700
700
Equipment Repair
8,400
700
700
700
700
700
700
700
700
700
700
700
700
TOTAL REPAIRS AND MAINTENANCE
20,400
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
1,700
OTHER EXPENSES
Contract Services Cleaning
8,000
500
500
500
2,500
500
500
500
500
500
500
500
500
Telephone
21,000
1,750
1,750
1,750
1,750
1,750
1,750
1,750
1,750
1,750
1,750
1,750
1,750
Cable -Roadrunner
5,040
420
420
420
420
420
420
420
420
420
420
420
420
Water
7,296
608
608
608
608
608
608
608
608
608
608
608
608
Safety Equipment
1,200
100
100
100
100
100
100
100
100
100
100
100
100
Propane Gas
12,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
1,000
Flowers and Decorations
1,900
0
0
0
500
0
0
500
0
500
0
0
400
Building Security (Roving Patrol)
85,200
7,100
7,100
7,100
7,100
7,100
7,100
7,100
7,100
7,100
7,100
7,100
7,100
Miscellaneous
0
0
0
0
0
0
0
0
0
0
0
0
0
TOTAL OTHER EXPENSES
141,636
11,478
11,478
11,478
13,978
11,478
11,478
11,978
11,478
11,978
11,478
11,478
11,878
TOTAL CLUBHOUSE EXPENSES
166,836
13,578
13,578
13,578
16,078
13,578
13,578
14,078
13,578
14,078
13,578
13,578
13,978
Expendable Supplies made up of: Locksmith, Trashbags, Lightbulbs, Mats,
Items related to Maintenance of Clubhouse
5/17/2024 19 314
2024-2025 ANNUAL PLAN
SilverRock Resort RUN DATE: 17 -May -24 03:20 PM
Projections - July 2024 to June 2025 PREPARED BY: Landmark Golf Management
MISC. DEPARTMENT - 980 & 990
TOTAL
JUL. I
AUG.
SEP.
OCT.
NOV. I
DEC. I
JAN. I
FEB.
MAR. I
APR. I
MAY
JUN.
MISC OTHER EXPENSES
25,200
2,100
Management Fee - Fixed
137,232
11,436
11,436
11,436
11,436
11,436
11,436
11,436
11,436
11,436
11,436
11,436
11,436
FF&E Reserve (2.0%)
88,136
1,915
1,865
3,727
0
11,556
9,066
10,530
13,057
15,195
10,105
8,348
2,772
General Liability Insurance
55,200
4,600
4,600
4,600
4,600
4,600
4,600
4,600
4,600
4,600
4,600
4,600
4,600
Personal Property Taxes
15,000
6,000
0
5,000
4,000
0
0
0
0
0
0
0
0
LEASE EXPENSES
Golf Cart Maint
Trailer Leases
Golf Course Maintenance Lease
GPS Lease (Up -Link)
Equipment Rental Other
295,568
23,951
17,901
24,763
20,036
27,592
25,102
26,566
29,093
31,231
26,141
24,384
18,808
25,200
2,100
2,100
2,100
2,100
2,100
2,100
2,100
2,100
2,100
2,100
2,100
2,100
62,400
5,200
5,200
5,200
5,200
5,200
5,200
5,200
5,200
5,200
5,200
5,200
5,200
252,600
18,150
18,150
18,150
18,150
22,500
22,500
22,500
22,500
22,500
22,500
22,500
22,500
60,864
5,072
5,072
5,072
5,072
5,072
5,072
5,072
5,072
5,072
5,072
5,072
5,072
20,200
1,150
1,150
1,150
1,150
1,950
1,950
1,950
1,950
1,950
1,950
1,950
1,950
421,264
31,672
31,672
31,672
31,672
36,822
36,822
36,822
36,822
36,822
36,822
36,822
36,822
5/17/2024 20 315
2024-2025 Annual Budget 2024-2025 Annual Budget RUN DATE: 17 -May -24 03:20 PM
PREPARED BY: Landmark Golf Management
FOOD& BEVERAGE DEPT -62
TOTAL
JUL.AUG.
I
SEP.
OCT. I
NOV.
DEC.
JAN.
FEB.
MAR.
APR.
MAY
JUN.
FOOD REVENUE
TOTAL NUMBER OF ROUNDS
44,545
1,900
1,850
2,700
0
5,400
4,700
4,900
5,200
6,100
4.995
4,500
2,300
GRILL ROOM
AVERAGE FOOD REVENUE PER ROUND
$6.75
$5.00
$5.00
$6.00
$2.50
$8.00
$8.00
$8.50
$8.50
$8.50
$8.00
$7.00
$6.00
TOTAL GRILL ROOM FOOD REVENUE
338,710
9,500
9,250
16,200
0
43,200
37,600
41,650
44,200
51,850
39,960
31,500
13,800
BEVERAGE CARTS
AVERAGE FOOD REVENUE PER ROUND
$0.85
$0.25
$0.50
$0.75
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$0.75
TOTAL BEVERAGE CART FOOD REVENUE
40,945
475
925
2,025
0
5,400
4,700
4,900
5,200
6,100
4,995
4,500
1,725
AVERAGE FOOD $ PER ROUND
$7.60
$5.25
$5.50
$5.00
$3.50
$8.50
$8.50
$9.50
$9.50
$8.25
$6.50
$8.00
$6.75
BEVERAGEREVENUE
TOTAL NUMBER OF ROUNDS
44,545
1,900
1,850
2,700
0
5,400
4,700
4,900
5,200
6,100
4,995
4,500
2,300
GRILL ROOM/FERRACE
AVERAGE BEVERAGE REVENUE PER ROUND
$3.06
$1.50
$1.50
$1.50
$1.50
$3.75
$4.50
$4.00
$4.00
$4.00
$4.00
$4.50
$2.00
TOTAL SNACK SHOP BEVERAGE REVENUE
160,705
2,850
2,775
4,050
0
20,250
21,150
19,600
20,800
24,400
19,980
20,250
4,600
45.43%
BEVERAGE CARTS
AVERAGE BEVERAGE REVENUE PER ROUND
$3.96
$3.25
$4.00
$3.50
$2.50
$4.00
$4.00
$5.50
$5.50
$5.25
$4.00
$3.75
$2.25
'DEAL BEVERAGE CART BEVERAGE REVENUE
193,030
6,175
7,400
9,450
0
21,600
18,800
26,950
28,600
32,025
19,980
16,875
5,175
54.57%
AVERAGE BEVERAGES PER ROUND
$4.75
$5.50
$5.00
$4.00
$7.75
$8.50
$6.00
$9.50
$9.25
$8.00
$8.25
$4.25
FOOD REVENUE
Snack Shop/Terrace Food
$ 338,710 $
9,500 $
9,250 $
16,200 $
- $
43,200 $
37,600 $
41,650 $
44,200 $
51,850 $
39,960 $
31,500 $
13,800
Beverage Cart Food
$ 40,945 $
475 $
925 $
2,025 $
- $
5,400 $
4,700 $
4,900 $
5,200 $
6,100 $
4,995 $
4,500 $
1,725
Other Food Income
$ - $
- $
- $
- $
- $
- $
-
Non -Taxable Tournament Sl a Fees
$ - $
- $
- $
- $
- $
- $
- $
- $
- $
- $
- $
- $
-
Special Events
$ - $
- $
- $
-
$
-
TOTAL FOOD REVENUE
$ 379,655 $
9,975 $
10,175 $
18,225 $
- $
48,600 $
42,300 $
46,550 $
49,400 $
57,950 $
44,955 $
36,000 $
15,525
BEVERAGE RE
Snack Shop/Terrace Beer & Wine
$ 128,564 $
2,280 $
2,220 $
3,240 $
- $
16,200 $
16,920 $
15,680 $
16,640 $
19,520 $
15,984 $
16,200 $
3,680
Snack Shop/Terrace Sodas
$ 32,141 $
570 $
555 $
810 $
- $
4,050 $
4,230 $
3,920 $
4,160 $
4,880 $
3,996 $
4,050 $
920
Beverage Cart Beer & Wine
$ 208,748 $
5,558 $
5,180 $
7,560 $
- $
23,760 $
20,680 $
29,645 $
28,600 $
35,228 $
29,970 $
16,875 $
5,693
Beverage Cart Sodas
$ 25,882 $
618 $
740 $
4,725 $
- $
2,160 $
1,880 $
1,617 $
2,860 $
3,203 $
3,996 $
2,531 $
1,553
TOTAL BEVERAGE REVENUE
$ 395,334 $
9,025 $
8,695 $
16,335 $
- $
46,170 $
43,710 $
50,862 $
52,260 $
62,830 $
53,946 $
39,656 $
11,845
TOTAL FOOD & BEVERAGE REVENUE
$ 774,989 $
19,000 $
18,870 $
34,560 $
- $
94,770 $
86,010 $
97,412 $
101,660 $
120,780 $
98,901 $
75,656 $
27,370
LESS COST OF SALES
COS - Food (37%)
$ 136,676 $
3,591 $
3,663 $
6,561 $
- $
17,496 $
15,228 $
16,758 $
17,784 $
20,862 $
16,184 $
12,960 $
5,589
COS - Beer & Wine (25%)
$ 70,757 $
1,567.50 $
1,554.00 $
2,268.00 $
- $
8,391.60 $
7,896.00 $
9,518.25 $
9,500.40 $
11,496.98 $
9,650.34 $
6,945.75 $
1,968.23
COS - Sodas (27%)
$ 14,506 $
296.88 $
323.75 $
1,383.75 $
- $
1,552.50 $
1,527.50 $
1,384.25 $
1,755.00 $
2,020.63 $
1,998.00 $
1,645.31 $
618.13
COS- Employee Meals
$ - $
- $
- $
- $
- $
- $
- $
- $
- $
- $
- $
- $
-
TOTAL COST OF SALES
$ 221,939 $
5,455 $
5,541 $
10,213 $
- $
27,440 $
24,652 $
27,661 $
29,039 $
34,380 $
27,832 $
21,551 $
8,175
GROSS PROFIT
$ 553,051 $
13,545 $
13,329 $
24,347 $
- $
67,330 $
61,359 $
69,752 $
72,621 $
86,400 $
71,069 $
54,105 $
19,195
SALARIES AND BENEFITS
Salaries and Wages
$ 389,900 $
20,548 $
20,548 $
22,160 $
9,955 $
32,397 $
40,782 $
49,209 $
49,209 $
49,209 $
42,732 $
32,566 $
20,585
Payroll Taxes
$ 42,889 $
2,260 $
2,260 $
2,438 $
1,095 $
3,564 $
4,486 $
5,413 $
5,413 $
5,413 $
4,701 $
3,582 $
2,264
Workers'Compensation
$ 18,559 $
978 $
978 $
1,055 $
474 $
1,542 $
1,941 $
2,342 $
2,342 $
2,342 $
2,034 $
1,550 $
980
Health Insurance
$ 73,168 $
6,097 $
6,097 $
6,097 $
6,097 $
6,097 $
6,097 $
6,097 $
6,097 $
6,097 $
6,097 $
6,097 $
6,097
TOTAL SALARIES AND BENEFITS
$ 524,517 $
29,883 $
29,883 $
31,749 $
17,621 $
43,601 $
53,306 $
63,062 $
63,062 $
63,062 $
55,564 $
43,796 $
29,927
SUPPLIES AND MATERIALS
Expendable Supplies
$ 4,280 $
300 $
300 $
300 $
580 $
200 $
400 $
400 $
400 $
400 $
400 $
300 $
300
Bar Utensils
$ 1,250 $
150 $
100 $
100 $
100 $
100 $
100 $
100 $
100 $
100 $
100 $
100 $
100
Menus, Napkins and Placemats
$ 3,825 $
175 $
175 $
175 $
500 $
250 $
250 $
550 $
350 $
350 $
350 $
350 $
350
TOTAL SUPPLIES AND MATERIALS
$ 9,355 $
625 $
575 $
575 $
1,180 $
550 $
750 $
1,050 $
850 $
850 $
850 $
750 $
750
REPAIRS AND MAINTENANCE
Equipment Repair
$ 51900 $
400 $
500 $
500 $
500 $
500 $
500 $
500 $
500 $
500 $
500 $
500 $
500
TOTAL REPAIRS AND MAINTENANCE
$ 51900 $
400 $
500 $
500 $
500 $
500 $
500 $
500 $
500 $
500 $
500 $
500 $
500
OTHER EXPENSES
Office Supplies
$ 1,500 $
100 $
100 $
100 $
250 $
250 $
100 $
100 $
100 $
100 $
100 $
100 $
100
Phone
$ 857 $
71 $
71 $
71 $
71 $
71 $
71 $
71 $
76 $
71 $
71 $
71 $
71
Equipment Rental
$ 1,285 $
109 $
109 $
109 $
95 $
109 $
100 $
109 $
109 $
109 $
109 $
109 $
109
Natural Gas- Propane
$ 12,000 $
2,000 $
- $
2,000 $
- $
2,000 $
- $
2,000 $
- $
2,000 $
- $
2,000 $
-
Non -Capital Equipment
$ 2,050 $
100 $
100 $
100 $
50 $
50 $
50 $
700 $
700 $
50 $
50 $
50 $
50
Uniforms
$ 4,300 $
150 $
150 $
150 $
1,500 $
150 $
500 $
250 $
250 $
350 $
550 $
150 $
150
Laundry and Linen
$ 81850 $
650 $
650 $
650 $
- $
650 $
650 $
1,200 $
1,200 $
1,200 $
650 $
650 $
700
Bank Fees
$ 20,630 $
1,150 $
1,150 $
1,250 $
- $
2,400 $
21500 $
2,500 $
2,700 $
2,700 $
2,080 $
1,150 $
1,050
Seminars/Training
$ 225 $
25 $
25 $
25 $
25 $
- $
- $
- $
25 $
25 $
25 $
25 $
25
Cleaning Supplies
$ 7,400 $
400 $
400 $
400 $
- $
850 $
850 $
950 $
950 $
950 $
950 $
350 $
350
Flowers and Decorations
$ 2,604 $
100 $
100 $
100 $
204 $
300 $
300 $
300 $
250 $
250 $
300 $
200 $
200
Licenses and Permits
$ 11800 $
- $
900 $
- $
- $
- $
- $
900
$
- $
- $
- $
-
Miscellaneous
$ 6,200 $
500 $
500 $
500 $
500 $
500 $
500 $
500 $
600 $
600 $
500 $
500 $
500
TOTAL OTHER EXPENSES
$ 69,701 $
5,355 $
4,255 $
5,455 $
2,695 $
7,330 $
5,621 $
9,580 $
6,960 $
8,405 $
5,385 $
5,355 $
3,305
TOTAL EXPENSES
$ 609,473 $
36,263 $
35,213 $
38,279 $
21,996 $
51,981 $
60,177 $
74,192 $
71,372 $
72,817 $
62,299 $
50,401 $
34,482
TOTAL FOOD 6 BEVERAGE PROFIT ILou) $ (56,422) $ (22,719) $ (21,884) $ (13,932) $ (21,996) $ 15,349 $ 1,181 $ (4,440) $ 1,249 $ 13,583 $ 8,770 $ 3,704 $ (15,287)
5/17/2024 316
SilverRock Resort
2024-2025 Marketing Plan Narrative
OBJECTIVE: Continue to expand brand awareness for SilverRock Resort, promote the
Arnold Palmer Classic Course as a premier golf course in the Coachella Valley and
increase golf and golf -related revenues. In light of the paused construction around the
golf course of two luxury hotels, spa, convention center, permanent clubhouse and
private residences, it will be imperative to continually market SilverRock in a positive
light during all construction phases of the development.
The 2024-2025 Marketing Plan is built around a slightly scaled back budget of
$171,186. The total Marketing Plan includes: reduced print advertising, TV, digital
marketing, social media, collateral materials, partial tournament coordinator salary,
public relations, supplies, internet websites and email marketing. The total Advertising
budget will be $113,787 for the year.
PRINT ADVERTISING
Continuing from last year, further reduction in print advertising will be evident, however
SilverRock will still have a presence in a few staple local & regional magazines (Golfing
Palm Springs, Desert Golf & Tennis, CV Golf Guides, Desert Golfing Digest). These
publications will target the Coachella Valley Residents and tourist/resort golfers in local,
regional and Southern California golf and travel publications. Print advertising consists
of golf and travel magazines and regional directories. All print advertising now includes
a digital component that is included in each buy.
TV & RADIO
Television commercials (30 seconds) are placed on some local network affiliates. There
is no plan for a new commercial to be created until construction around the golf course
is further along and the new Clubhouse is complete. For this fiscal year, there is no
Local radio ads planned in the advertising budget.
IN ROOM MEDIA
In conjunction with the Travelers Channel, currently the SilverRock commercial is
showcased in 18 local hotels representing over 3,500 hotel rooms throughout the
Coachella Valley.
The Travelers Channel operates in each hotel, and becomes the hotels local in roorr
concierge. The Travelers Channel primary goal is to visually promote the local area,
points of interest, history, services, restaurants, shopping, and to help visitors enjoy
their stay.
DIGITAL MARKETING
The marketing plan includes website display banners through the geo target channels
like ESPN LA, Golf Channel.com, PGA.com, SCGA.com, and anyone searching
keywords such as Golf, Best Golf Courses, Tee Times in Greater Palm Springs/La
Quinta producing 10 million impressions. Included in this 2024-2025 Marketing Plan is
an ongoing partnership to continue a strong presence in the digital marketing sector.
5/17/2024 22 317
SOCIAL MEDIA
Working in partnership with Golf Now, social media has proven to be a very successful,
powerful and cost-effective method of promoting SilverRock. There will be a continued
effort and focus on social media including enhancing SilverRock's Facebook "fan base"
which has generated nearly 20,000 likes and has been very effective way of
communicating SilverRock's news and information. Increased presence on Instagram
will continue this year with short beauty video clips of the golf course.
ONLINE REVIEWS / REPUTATION MANAGEMENT / WORD OF MOUTH
Online reviews for SilverRock provide a great feedback tool for management but are
also helpful for consumers when deciding which golf course to play for their next golf
trip. Any review on Google, Yelp or Golf Pass (powered by Golf Now) are
acknowledged and responded to within 48 hours of a review or post. It is critical to
maintain this reputation during and throughout the construction phases of the
development at SilverRock.
CONTENT EMAIL MARKETING
Working in collaboration with several magazines, a continued effort will be implemented
to utilize content email marketing as a strategic component of this year's marketing
plan. This helps to engage and inform subscribers to be used to promote the course
for both golf and food and beverage.
WEBSITE & ONLINE BOOKINGS
The majority of all tee times are booked online and prepaid upon booking; a continued
emphasis on the mobile website -booking interface that allows visitors to navigate
SilverRock's website more efficiently and effectively will again be a priority for 2024-
2025. The SilverRock website is a responsive website which allows any user with a PC,
tablet or mobile phone to navigate the SilverRock website. Customers now have the
ability to purchase digital gift cards through the SilverRock.org website. In addition, the
SilverRock Grill menu for breakfast and lunch are displayed on the SilverRock website.
SilverRock also offers a free App (available on both Droid and iPhones) which allows
golfers to book tee times instantly through the App with no booking fees.
JUNIOR GOLF
SilverRock will continue to support local Junior Golf by offering Junior Lessons, Junior
Rates and being a host course for the La Quinta High School Boys and Girls Golf
Teams. SilverRock will also continue to participate in SCGA's Youth on Course
program which will provide juniors in Southern California another avenue to have
access to golf courses at affordable green fees.
COLLATERAL MATERIALS
Rack cards, scorecards, and information packets presenting SilverRock Resort are
used as marketing tools for SilverRock Resort. Printed material will be produced, as
needed, to promote SilverRock Resort as a former Home Course of the Bob Hope
Classic 2008-2011.
5/17/2024 23 318