2025-26 World Triathlon Corporation - Ironman 2025MEMORANDUM
DATE: December 5, 2024
TO: Jon McMillen, City Manager
FROM: Michael Calderon, Management Analyst - Community Services
Cu OUL&V
CALIFORNIA
RE: Host Venue Agreement with World Triathlon Corporation for IRONMAN event in December 2025
Please list the Contracting Party / Vendor Name, any change orders or amendments, and the type of services to be provided. Make
sure to list any related Project No. and Project Name.
7
7
Authority to execute this agreement is based upon:
Approved by City Council on December 3, 2024
City Manager's signing authority provided under the City's Purchasing & Contracting Policy
[Resolution No. 2023-008] for budget expenditures of $50,000 or less.
City Manager's signing authority provided under the City's Personnel Policy Section 3.2 for
temporary employment positions.
Department Director's or Manager's signing authority provided under the City's Purchasing Policy
[Resolution No. 2023-0081 for budget expenditures of $15,000 and $5,000, respectively, or less.
Procurement Method (one must apply):
Bid ❑ RFP ❑ RFQ ❑ 3 written informal bids
Sole Source ❑ Select Source ❑ Cooperative Procurement
Requesting department shall check and attach the items below as appropriate,
Agreement payment will be charged to Account No.: 101-3003-60149
Agreement term: Start Date January 2025
End Date December 2025
Amount of Agreement, Amendment, Change Order, etc.: $
REMINDER: Signing authorities listed above are applicable on the aggregate Agreement amount, not individual
Amendments or Change Orders!
® Insurance certificates as required by the Agreement for Risk Manager approval
NOTE:
FVI
Approved by: Oscar Mojica (in MyCOI) Date:
12/6/2024
Bonds (originals) as required by the Agreement (Performance, Payment, etc.)
Conflict of Interest Form 700 Statement of Economic Interests from Consultant(s)
Review the "Form 700 Disclosure for Consultants" guidance to determine if a Form 700 is required pursuant
FPPC regulation 18701(2)
Business License No. Contact HUB for B.L. # Expires:
Requisition for a Purchase Order has been prepared (Agreements over $5,000)
taQa�tra
CALIFORNIA
MEMO TO FILE
Date: December 5, 2024
To: Bill Ihrke — City Attorney
From: Michael Calderon — Management Analyst, City of La Quinta
Re: Host Venue Agreement, World Triathlon Corporation (IRONMAN)
On December 3, 2024, the City Council approved the Host Venue Agreement with World
Triathlong Corporation (WTC) to host an IRONMAN event in December 2025. Subsequent to
this approval, revisions were made to the agreement by the City Attorney in collaboration with
the WTC's Legal Team. The revisions were requested by the WTC to provide clarification and
ensure the mutual understanding of the terms. The City Attorney, City Manager, and Staff
confirmed that these changes are consistent with the terms and conditions as approved by the
City Council and do not alter the substance of the agreement. The revisions that were made
are as follows:
- Clarification regarding the standard for determining whether to grant the two-year term
extension. Specifically adding "sole and reasonable discretion" so the language is
consistent with the Public Agency Advertising as a Sponsor section.
- Clarification and definition of "Public Agency" in Public Agency Advertising as a Sponsor
section
This memo is being filed to document the timeline and context of these revisions for the record.
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INOMMAN®
70.3 TLAQUINTA
HOST VENUE AGREEMENT
IRONMAN® 70.30 La Quinta (2025-2027)
This Host Venue Agreement (this "Agreement") is made as of December 6 .2024 (the "Effective Date") by and
between WORLD TRIATHLON CORPORATION, a Florida corporation ("WTC") and the host party indicated below
("Host"). WTC and Host are sometimes referred to herein individually as "Party" and collectively as "Parties."
Y OF LA QUINTA
495 Calle Tampico
Quinta, California 92253
[Attention:Jon McMillen, City Manager
ail: jmcmillen@laquintaca.gov
h copy to: CityClerkMail@laquintaca.gov
Location(s):
CITY OF LA QUINTA, CALIFORNIA (the "Venue")
During the Term (defined below) of this Agreement, in each Race Year (defined below), as
applicable, WTC shall be responsible for operating, in and around the Venue, an IRONMAN®
70.30-branded endurance triathlon (comprising, subject to cancellation of any part thereof
Race(s)/Event:
due to weather conditions or other reasons, a 1.2-mile swim, 56-mile bicycle ride, and 13.1-
mile run) (the "Race") and performing certain administrative, operational, and sales and
marketing functions related thereto (collectively, and together with the Race and any
additional races added under Item B-1fdl. an "Event").
The official name of the Event will be IRONMAN® 70.38 LA QUINTA. Subject to the
Official Name of
limitations in this Agreement, WTC may elect to add the name of a "title" sponsor and/or
Event:
"presenting" sponsor to the official name of the Event (e.g., "[Title Sponsor] IRONMAN®
70.30 LA QUINTA, presented b[Presenting Sponsor]").
The Race each year of the Term (defined below) will occur on the following applicable dates
(each, a "Race Date"):
Race Date(s)
. 2025 Race Date: December 7, 2025
• 2026 Race Date: December 6, 2026 (if applicable under the Extension Term)
• 2027 Race Date: December 5, 2027 (if applicable under the Extension Term)
• Initial Term: This Agreement shall begin on the Effective Date and remain in effect until
60 days after the 2025 Race Date, unless terminated earlier in accordance with its
terms (the "Term" or if applicable, the "Initial Term").
• Extension Term: Unless this Agreement is earlier terminated, the Term of this
Agreement may be extended by two (2) years (the "Extension Term"), by mutual
agreement of the Parties prior to May 1, 2025, such that an Event will take place in
2026 and 2027, and this Agreement would in such case expire sixty (60) days after the
2027 Race Date. The Initial Term and the Extension Term (if applicable) shall
collectively be referred to as the "Term."
Term of
Agreement:
. Process for Extension: To extend this Agreement beyond the Initial Term, WTC shall
provide the Host with the 2024 Economic Impact Study (as defined in Exhibit B. Item 13-
3 e . The Host must provide written consent to the Extension Term, based on the
results of the 2024 Economic Impact Study and review thereof in the sole reasonable
discretion of the La Quinta City Council, by May 1, 2025. Upon request, WTC shall be
available to present the 2024 Economic Impact Study and answer questions for the La
Quinta City Council at a duly noticed public meeting of the City Council. Any agreed
extension will be confirmed in writing and signed by both Parties. During the Extension
Term, the Annual Payment will be as specified in Exhibit A. and all other terms of the
Agreement will continue to apply mutatis mutandis to the Extension Term.
Confidential Agreement
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HOST VENUE AGREEMENT- Page 2 of 25 M
Annual Payment:
With respect to each Event, Host shall, under the terms of Exhibit A. pay WTC the amounts
"Annual
stated in Exhibit A (each, an Payment").
Host Support
Host shall timely provide to WTC (or, as the case may be, shall timely provide for WTC's
Services:
benefit), the services, equipment, value in -kind, personnel, and other items set forth in
Exhibit C (collectively, the "Host Support Services") for each Event.
Sponsorship &
Host shall not grant or sell sponsorships, official designations, Expo space, or any other rights
Expo Vendor
at or in connection with the Event to any third parties. With respect to each Event, Host shall
Referrals; Revenue
have the right to refer to WTC reputable third -party Event -specific sponsors and Expo
Share;
vendors (collectively, "Host -Referred Third -Party Sponsorships"), subject to the terms of
Exhibit A-1.
WTC shall provide Host with a major sponsorship benefits package (for use solely by Host)
Sponsorship
to include Expo booth space, the right to include signage (advertising only Host) at certain
Benefits:
locations along the Race course, placement of the Host name and logo on all public Event -
related printed, digital, and on-line/internet/website material produced by WTC, and
placement of the Host name and logo and banner advertisements on the Event Website.
Should the Event include VIP/Hospitality packages, WTC shall provide Host with a
hospitality package (for use solely by Host) to include twenty (20) complimentary sponsor
Hospitality
hospitality passes for the Event for use by Host's employees and representatives, which
Package:
passes grant access to certain selective benefits at the Event (not all Events may offer a full
suite of hospitality benefits). WTC reserves the right to deny the use by any specific
individuals of any hospitality asses.
In connection with each Event that takes place during the Term, WTC shall donate, or cause
to be donated, a minimum of USD $15,000 to one or more local Coachella Valley, CA not -for -
profit organizations (the "Annual Donation"). Notwithstanding the foregoing, the Parties
acknowledge that if WTC obtains permission from the Foundation (defined below) then
WTC shall have the option to have all or part of the Annual Donation be made instead by
Annual Donations:
The Ironman Foundation Inc.'a Florida not -for -profit corporation (the "Foundation"). The
Parties further acknowledge that if the Foundation so elects to make the Annual Donation
then all terms and conditions (e.g., distribution allocation, recipients, etc.) of the Annual
Donations, other than the continuing requirement to donate to local Coachella Valley, CA
not -for -profit organizations, shall be determined by the Foundation (and in the sole and
absolute discretion of the Foundation's Board of Directors). The Parties further
acknowledge that the Foundation is not owned or controlled by WTC.
Additional Terms:
The following exhibits, attached hereto, contain additional terms of this Agreement: Exhibit D
(regarding intellectual property rights); and Exhibit E (general terms).
[signature page follows]
Confidemial ,agreement
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HOST VENUE AGREEMENT- Page 3 of 25
The Parties have executed and delivered this Agreement as of the Effective Date.
WTC:
WORLD TRIATHLON CORPORATION
FSLAvu,
DocuSigned by::^,� AA 111I ruvl.1 ouBy:—
Name: EAU
Title: COO
HOST:
CITY OF LA QUINTA
By:
Name: ION MCMILLEN
Title: CITY MANAGER
ATTEST
By. 12/6/2024
Name: MONIKA EVA
Title: CITY CLERK
APPROVED AS TO FORM:
Name: WILLIAM H. IHRKE
Title: CITY ATTORNEY
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HOST VENUE AGREEMENT- Page 4 of 25 M
EXHIBIT A
Annual Payments;
Wire Transfer Instructions
Regarding the Event Annual Payment to be paid Annual Payment
for Race Year by Host to WTC Due Date
2025
$75,000.00
September 30, 2025
2026*
$75,000.00
September 30, 2026
2027*
$75,000.00
September 30, 2027
*Subject to the Extension Term
Time is of the essence with respect to each such payment. All payments to WTC that are required or contemplated
under this Agreement must be made in immediately available U.S. dollars via the following wire transfer
instructions:
Bank Name: Bank of America, NY NY
Routing Number: 026009593
Account Name: World Triathlon Corporation
Account Number: 898052297785
SWIFT Code: BOFAUS3N
Host's billing contact information:
• Contact Name: Christina Calderon
• Email address: ccalderon@laquintaca.gov
• Telephone number: 760-777-7183
WTC will not change payment instructions and/or banking details by e-mail communication. If Host
receives an e-mail from WTC requesting that Host wire or otherwise transfer funds, Host must confirm
the request and any corresponding instruction(s) by telephone with WTC before Host initiates any
transfer. Please confirm the request by calling WTC's Accounts Receivable Department at (813) 327-
5613. WTC will not be responsible for any funds wired to an incorrect account.
Conddc°n/krl 1'1rrr111,P/
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EXHIBIT A-1
Sponsorship & Expo Vendor Referrals: Revenue Share
A-1. Sponsorship & Expo Vendor Referrals. In connection with any Host -Referred Third -Party Sponsorships:
a. Host shall focus on referring sponsors/Expo vendors in non -endemic categories from local,
statewide, and regional companies and organizations;
b. Host shall not refer sponsors/Expo vendors to WTC if such sponsors/Expo vendors sell products
and/or services that fall within any of the categories set forth in Exhibit A-2 (collectively, the
"Restricted Sponsorship Categories"). If Host refers a sponsor/Expo vendor that falls within any
of the Restricted Sponsorship Categories then Host shall not receive the Host Revenue Share (as
defined below) with respect to such sponsor/Expo vendor. Due to occasional changes to the Restricted
Sponsorship Categories, WTC reserves the right to update the Restricted Sponsorship Categories, at any
time and from time to time. Upon Host's request, WTC shall provide to Host the then -applicable list of
Restricted Sponsorship Categories;
c. Host shall not communicate any Event sponsorship or Expo vendor opportunity to any potential
sponsor or vendor unless such specific sponsor/Expo vendor has been pre -approved in writing by
WTC;
d. WTC reserves the right, in WTC's sole and absolute discretion, to reject any proposed sponsorship,
sponsor, or Expo vendor including, without limitation, those referred by Host; and
Host shall use reasonable efforts to prevent third parties from purporting to be a sponsor or Expo
vendor of the Event unless such party is a party to a Sponsorship and/or Expo Vendor Agreement (as
defined below). Host does not have the authority to legally bind WTC, and Host shall not represent
to any third party that Host has such authority. Any Host -Referred Third -Party Sponsorships will be
valid only if in a written agreement signed by both WTC and the sponsor/Expo vendor party (a
"Sponsorship and/or Expo Vendor Agreement").
A-2. Host Revenue Share. If, during the period between the Effective Date and the final Event, WTC enters into
a Sponsorship and/or Expo Vendor Agreement (specifically with respect to any Event) with a third -party
sponsor or Expo vendor for a Host -Referred Third -Party Sponsorship where such sponsor or Expo vendor
was referred to WTC by Host and was pre -approved by WTC in accordance with this Agreement, WTC shall
pay to Host an amount equal to twenty percent (20%) of the Net Proceeds (as defined below) (such amount
referred to as the "Host Revenue Share").
a. "Net Proceeds" means, net of applicable taxes, ninety percent (90%) of the total cash actually
received and retained by WTC from the applicable Host -Referred Third -Party Sponsorship (it being
acknowledged by the Parties that such reduction by ten percent (10%) is for purposes of covering
WTC's expected costs to activate and implement the benefits for such Host -Referred Third -Party
Sponsorship.
b. Based Only on Cash Proceeds. For the avoidance of doubt: Net Proceeds (1) will be based only on
such cash proceeds to WTC from sponsorship sales and Expo fees from the Host -Referred Third -
Party Sponsorship that are specific to the Event and (2) will not include the value of any in -kind
contributions or budget -relieving or other services provided by the sponsor or any other party,
except as may be approved in writing by WTC.
c. Origination. Host will be deemed to have referred an Event -specific sponsor or Expo vendor to WTC
if, in good faith, Host provides such sponsor/Expo vendor's name and contact information to WTC in
writing, and, prior to such notice to WTC by Host, WTC is neither doing business nor has any contract
with such sponsor/Expo vendor (or any of its subsidiaries or affiliates), nor communicated, during
the then prior 36-month period, with such sponsor/Expo vendor (or any of its subsidiaries or
Confidenlial ,igreemew
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HOST VENUE AGREEMENT- Page 6 of 25 M
affiliates) regarding the possibility of doing business or entering into any contract with WTC (or any
of its subsidiaries or affiliates).
d. Other Events. For the avoidance of doubt: Host has no right to receive the Host Revenue Share (or
any other commission or fee) in connection with any event(s) (other than the Event), regardless of
whether Host referred to WTC a third -party sponsor/Expo vendor for such other event(s).
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EXHIBIT A-2
Restricted Sponsorship Categories
• Airlines
• Alcohol malt beverages and non -alcohol malt beverages
• Automobiles, electric vehicles, electric buses, and electric scooters
• Bike wear (including technical bike apparel, helmets, and footwear)
• Bikes, bike components, bike trainers, bike parts (including pedals), bike devices (including computers, GPS
devices, power meters, and any other connected devices)
• Charities
• Coaching education/certification
• Compression Wear
• Digital virtual multisport software/platforms, including training apps and plans, including swimming, cycling
and/or running.
• Event registration or transaction processing software/services
• Eyewear and related accessories
• Financial Servies, Wealth Management, Cryptocurrency & Life Insurance
• Hand/wrist devices including watches, global positioning devices (GPS) and any other connected devices
• Heart Rate Monitors
• Nutrition supplements
• Online Fundraising Platform
• Photography Services
• Recovery Devices and Wearables including ice -based products, vibration & percussive massage,
heat/cold/thermal wearables, contrast therapy, compression (e.g., pneumatic boots), vibration
rollers/balls/sticks, handheld meditation, TENS & stim devices
• Running Wear (including footwear and apparel)
• Swim Wear (including wetsuits, swim caps, and swim goggles)
• Timing Services
• Travel Booking Services, Tour Operator Services, Athlete Premium Experiences, and Training Camps (whether
multi -sport or single discipline)
• Treadmills
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EXHIBIT B
Event Specifics
B-1. General.
a. Authorization: Ownership. Host authorizes WTC to prepare and conduct an Event in and around
the Venue during each year of the Term (each, a "Race Year"). WTC is and will be the owner of
each Event and nothing herein constitutes a license by WTC to Host or to any third party to
establish or operate any Event or Race.
b. Name. When referring to any Event, Host shall (and shall use reasonable efforts to cause
relevant third parties to) at all times use such official name of the Event (including mention of
the official title sponsor, if any, and the official presenting sponsor, if any).
c. Event Changes. WTC may in its reasonable discretion, in order to improve any Event, institute
changes in the implementation or structure of such Event; provided, however, that no material
change may be made to any previously confirmed location or venue(s) without the prior written
consent of both Parties.
d. Additional Races. WTC shall have the option to conduct, as part of any or all Events, a WTC-
owned 5K Fun Run and/or a 5150TM, IRONKIDS® and/or IRON GIRL® triathlon, duathlon, or run
contemporaneously (e.g., during the same weekend) with the Race. WTC may create additional,
race -specific logos for any such additional races conducted, and such logos will be subject to the
same restrictions applicable to the Event Logo (as defined in Exhibit D) under this Agreement.
e. World Championship Entries. With respect to certain eligible top finishers of the Race, WTC will
award non -transferable qualifying slots for entry in the applicable IRONMAN 70.3 World
Championship ("Championship Slots"). The number of Championship Slots applicable to each
Race will be determined by WTC in its sole discretion, and may change each year.
B-2. Certain Obligations of Host.
a. Host Support Services. Unless otherwise expressly agreed to in this Agreement, Host shall
provide the Host Support Services at Host's own cost. Host Support Services may be modified
from time to time by WTC in its reasonable discretion and with Host's approval not to be
unreasonably withheld, provided that no such change (i) results in any material additional cost
or expense to Host or (ii) requires Host to do anything Host is not authorized, or does not have
legal jurisdiction, to do or cause to be done.
b. Compliance with Law. In connection with each Event, Host's performance of its obligations
under this Agreement shall comply with all applicable laws, rules, and regulations.
c. Operational Aspects. In order to facilitate proper and timely planning, implementing, and
conducting of each Event by WTC, Host shall, and shall cause each of its representatives, agents,
and contractors to, follow instructions, solely regarding Event -related operational or technical
issues, from WTC or any third party designated by WTC to the extent such WTC instructions are
not inconsistent with any applicable law for Host. Nothing in this Agreement does or may be
deemed to limit any of the police power, regulatory authority, or governmental oversight of
either Host with respect to its jurisdiction.
d. Intellectual Property of WTC. Except with respect to the Event Logo (the use of which by Host
being subject to Exhibit D), Host shall not, without WTC's prior written consent, use any
intellectual property rights of WTC, including without limitation the Ironman®, 70.30, Iron Girl®,
IRONKIDS®, Velothon®, Cape Epic®, 51500, and Rock 'n' Roll® marks and names, the "M-Dot"
logo, and the "K-Dot" logo. Host shall promptly inform WTC of any possible misuse or
Con/idenliul agreement
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infringement by any person or entity of the Event Logo or any other intellectual property of WTC.
e. Information Updates. Host shall, upon request from WTC, promptly inform WTC as to the status
of the performance of Host's obligations hereunder, including without limitation regarding the
Host Support Services.
f. Representations. Host covenants that each of the representations and warranties made by Host
in Item E-2 will be true and complete at all times during the Term.
g. Unauthorized Drones. During the Event, Host shall make commercially reasonable efforts to
prohibit the use of drones in and around the Race course by third parties that have not been
approved by WTC.
B-3. Certain Obligations of WTC. Subject to the terms of this Agreement, and with respect to each Event:
a. Operations. Equipment. and Personnel. Except to the extent required to be provided or obtained
by Host as part of the Host Support Services, or as may be otherwise required under this
Agreement, WTC shall provide for (or cause to be provided) all Race -related equipment, supplies,
personnel (including volunteers and a local Race Director), training of personnel (including
volunteers), Race manuals/programs, Race course route determination and design, Race course
set-up and tear -down, online and on -site athlete registration and check -in, welcome functions,
award ceremonies, procurement of facilities, facility decoration, and all other technical and
operational aspects of the Race. WTC may require that each Event use Race timing, registration,
photography, or other services provided by WTC or any of its affiliates, designees, or service
providers.
b. Expo. WTC shall provide for a multi -day vendor exposition at each Event (the "Expo"), which
Expo may be referred to as the "IRONMAN Village" or other name chosen by WTC. At the Expo,
WTC (or its designee) may sell official IRONMAN®-branded (or any other) merchandise and
services, and, to the extent approved in writing by WTC, Event sponsors and other Expo vendors
may sell or otherwise distribute other merchandise and services. Except as may otherwise be
required by applicable law, Host shall not charge or assess any fee, tax, surcharge, or other cost
to or on any vendor, contractor, or any other party in connection with the Expo, or any athlete
entry fees, sponsorships, or any other aspect of the Event.
c. Website: Media: Broadcasts. WTC shall provide and maintain the official website that markets
the Event (the "Event Website"), including a live global streaming webcast of the Race. WTC
shall retain the rights to all imagery and audiovisual works in connection with each Event,
including but not limited to, television broadcast or cablecast (live or tape -delay), radio
broadcast, Internet broadcast (audio or video), videotaping, filming, and photography, all of
which, as between WTC and Host, is the sole property of WTC and will not be reproduced,
remarketed, or otherwise distributed or publicly displayed by Host without the written
permission of WTC. WTC may, in its sole discretion, grant or license any or all of these rights to
third parties.
d. Liability Waivers by Athletes. WTC shall require every athlete registering (whether by online
registration, on -site registration, or any other method of registration) for the Event to sign (or,
if as part of online registration, to agree to electronically) a waiver document that states an
assumption of risk by the athlete and waives, releases, and indemnifies each of WTC and Host
(among others) from and against liability from any and all claims relating to any Event.
e. 2024 Economic Impact Study. Following the 2024 Event (as identified in the prior agreement
between WTC and Host), WTC shall have prepared and submit to the Host an economic impact
study that includes at a minimum the following: (1) total direct spending impact of WTC for the
2024 event, (2) total state and local tax revenue generated from the 2024 event, (3) total
economic impact of the 2024 event, and any other information that WTC and Host mutually agree
upon to be included in the scope of the economic impact study (the "2024 Economic Impact
Con/idemial Agreement
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Study"). WTC shall be responsible for covering the reasonable cost of the 2024 Economic Impact
Study. WTC and Host will work together to arrange for the 2024 Economic Impact Study be
conducted, with Host assisting WTC as needed in collecting specific information requested by
Host. WTC shall not be liable for any failure to collect requested information if Host does not
provide reasonable assistance as requested by WTC.
Public Agency Advertising as a Sponsor. The Host is contributing not only facilities and resources
but significant amount(s) in the form of the Annual Payment(s) in consideration of its hosting
and sponsorship of each Event under this Agreement. As such, WTC shall not accept or permit
any other Public Agency (defined below), other than Host, to advertise as a title sponsor or
presenting sponsor, or otherwise be included in the official name of each Event (IRONMAN®
70.38 LA QUINTA), without the prior written consent of Host, which may be granted or denied
in the Host's sole reasonable discretion. For example, and not by way of limitation, it is the intent
and understanding of the Parties that no Event may be advertised in a manner similar to or the
same as the following examples: "IRONMAN® 70.30 LA QUINTA, sponsored by the City of
" or "IRONMAN® 70.38 LA QUINTA, presented by the City of ", unless
either the Host is the sponsoring or presenting advertising Public Agency or the Host consents
(in its sole reasonable discretion) to allow another Public Agency to advertise in a manner
similar to or the same as noted in the aforementioned examples. "Public Agency" means any
agency or instrumentality of the State of California, or any city, county, district, or other local
government entity within the State of California, that is authorized by law to perform public
functions or provide public services. For the avoidance of doubt, Host shall have no approval
rights over any proposed Event sponsor that is not a Public Agency, including title sponsor,
presenting sponsor, or any other sponsor.
g. Compliance with Law. In connection with each Event, WTC's performance of its obligations
under this Agreement shall comply with all applicable laws, rules, and regulations.
B-4. Official Announcements: Promotions by Host.
a. Host Website. Host, on its website, shall prominently advertise the Event and the fact that Host
is hosting the Event, and at all times during the Term shall display a link, on its website, to the
Event Website.
b. Announcements. Host shall not make any public announcements of a marketing or promotional
nature (whether in writing, orally, via the Internet, or otherwise) of any Event without the prior
written consent of WTC in each instance (which consent will not be unreasonably withheld),
except that no such consent will be required to the extent such announcements are required of
Host as part of the Host Support Services (or otherwise required of Host under the terms of this
Agreement), or that:
i. are entirely administrative in nature, such as announcements informing the public
regarding operational logistics or public safety matters (e.g., road closures, Event dates,
Venue access);
ii. include only information in the public domain; and
iii. are not for purposes of marketing or promotion.
c. Other Matters. Host shall not use the Event, any marketing opportunity related thereto or arising
out of the Event, or the like, for any purpose other than to promote the Venue in a positive and
universally appealing manner. To the extent Host is not prohibited by law from doing so, Host
shall not permit any political statements, political campaign propaganda, or the like to be made
(or made available) at the Event, or otherwise to be associated (or purported to be associated),
whether directly or indirectly, with the Event or the marketing thereof, it being recognized that
Host has the authority to appropriate and provide public funds from its jurisdiction to the Event
pursuant to this Agreement.
Confidemial ,igreemem
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EXHIBIT C
Host Support Services
With respect to each Event, and at no cost to WTC, Host shall, as the case may be, do, obtain, or provide (or cause
to be done, obtained, or provided) the following:
C-1. Approvals & Permits. Host shall use best efforts to ensure that WTC timely receives all governmental,
regulatory, and third -party approvals, permits, access rights, business licenses, consents, ordinance
exemptions, commitments, and licenses necessary or useful in connection with performance by Host or
WTC of this Agreement, including without limitation the conducting of the Event, the Race, and the Expo,
closures of roadways, use of amplified sound and music by WTC in connection with the Event, and Host's
provision of the Host Support Services (collectively, the "Approvals & Permits"). Host shall ensure that,
90 days prior to the Event, all Approvals & Permits with respect to the Event are obtained, and that all
Approvals & Permits will remain in effect for and during the Event; in each case at no cost to WTC (e.g.,
no charges for site fees, access fees, rental fees, closure fees, licensee fees, application fees, environmental
impact fees, permit fees, etc.).
C-2. Lead Agency. Host shall serve as the "lead agency" to support those certain operational activities of the
Event, including but not limited to facility and venue use, permitting, police and emergency services,
parking/shuttle, communications, local accommodations, travel, volunteer recruitment, media, and
public awareness.
C-3. Complimentary Access to SilverRock Golf Course. For purposes of conducting each Event, Host shall
provide to WTC (or cause to be provided to WTC) sufficient but non-exclusive access to the SilverRock
Golf Course for the five (5) day period prior to a Race Date and for the two (2) day period following that
Race Date (the "Staging Period"), it being expressly understood by WTC that the SilverRock Golf Course
shall remain open for use by the public as a golf course and for other regular operations except on a Race
Date. On each Race Date, Host shall provide WTC with exclusive access to certain portions of the
SilverRock Golf Course, including without limitation, for the Expo, transition 2, run course, and finish line.
Except when the SilverRock Golf Course is reserved for exclusive use by WTC on a Race Date, WTC shall
not obstruct or allow for the obstruction of regular golf play on the SilverRock Golf Course or other
regular operations at the SilverRock Golf Course, and WTC shall use commercially reasonable efforts to
minimize interference with the public's ability to access and use the SilverRock Golf Course during each
Staging Period.
C-4. Complimentary Access to Lake Cahuilla Recreational Area. For purposes of conducting each Event,
Host shall provide to WTC (or cause to be provided to WTC) sufficient access to the Lake Cahuilla
Recreational Area for the five (5) day period prior to the Race and for the two (2) day period following
each Race. Host shall provide WTC with exclusive access to certain portions of the Lake Cahuilla
Recreational Area, including without limitation, for the swim portion of each Race (Le., a safe swim course
with no boat or PWC traffic from 5:00 am to 9:30 am on the day of each Race). Host shall ensure that
there is adequate and safe ingress/egress for the swim portion of the Event (including, without limitation,
suitable entrance and exit points for barefoot swimming). Host will provide WTC with a clean water test
report the day before each Event is to be held.
C-5. Race Course Exclusivity: Course Conditions. Except with respect to any areas beyond its power or
control, Host shall ensure that all public roads (excluding reasonable, controlled, and safe access for
private homes and/or business), public waterways, and all other public spaces to be used for the Races
are closed to the public during the Races (and for a reasonable period before and after each Race) and
are made exclusively available to WTC during such periods (excluding reasonable, controlled, and safe
access for private homes and businesses). WTC shall, at least ninety (90) days prior to each Event, provide
written notice to Host of the Race routes within Venue limits (or portions thereof) that are not in good
condition and, except with respect to any routes beyond its power or control, Host shall ensure that any
such Race routes are properly repaired or maintained prior to any such Event.
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EXHIBIT D
Intellectual Property Rights
D-1. Grant of Limited Rights. Subject to the terms of this Agreement, WTC hereby grants to Host the limited,
non -assignable, non-sublicensable, non-exclusive license to use, during the Term, the Event Logo (as defined
in Exhibit D-1) in all reasonable forms of advertising and marketing, but only to the extent related to
promotion of the Events, and subject in each instance to WTC's prior written approval, which will not be
unreasonably withheld. All uses of the Event Logo by Host must comply with the Trademark Standards &
Usage Guidelines set forth in Exhibit D-1.
D-2. No Use on Products. Host shall not use, and shall not authorize, license, or permit any third party to use,
the Event Logo on or in connection with any products, merchandise, souvenirs, or other goods or services, in
each instance unless pre -approved by WTC in writing.
D-3. Ownership: Goodwill. Host acknowledges that WTC is the owner of the Event Logo and Host shall not
register, or apply to register, the Event Logo, any service mark, trademark, or domain name that is similar in
any manner to, or that incorporates, the Event Logo, any of WTC's other trademarks or other intellectual property,
or any mark with the word "IRON," or any equivalent term or phrase in any language. All goodwill and rights
accruing or arising under the Event Logo, or in any copyrights or other intellectual property of WTC used in
connection with this Agreement or any Event, enures solely to the benefit of WTC.
D-4. Host's Use of Event Logo and Event -Related Photography. In accordance with the terms and conditions
of this Agreement, WTC shall provide the following Event -specific license and usage rights to Host:
a. Subject to the terms of this Exhibit D. Host shall have the right to use the Event Logo in all
reasonable forms including but not limited to advertising, marketing, and promotional materials
in relation to the Event, each Race, and the Venue; and
b. During the Term, Host shall have a limited, non-exclusive license (the "Photo License") to:
i. use any of the WTC-owned photographs, subject to any third -party intellectual property
rights therein, of the Event as may be provided to Host by WTC (the "WTC Photos"),
provided that:
1. Such use is solely for purposes of advertising Host's sponsorship of the Events;
2. Such use complies fully with all guidelines of WTC's Media and Television
departments, including, without limitation, inclusion of proper copyright and
attribution notices;
3. In no event may Host use the WTC Photos on any merchandise, products, or
services;
4. The WTC Photos are, and shall remain, the property of WTC. Any and all rights
in, to, or under the WTC Photos shall inure solely to the benefit of WTC;
S. Host shall not transfer or assign the Photo License or sub -license any of the
WTC Photos; and
6. The Photo License expires immediately upon expiration or earlier termination
of this Agreement.
ii. capture and use photographs of the Event, subject to any third -party intellectual
property rights therein (the "Host Photos"), provided that:
1. Such use is solely for purposes of advertising Host's sponsorship of the Events;
2. Such use complies fully with all guidelines of WTC's Media and Television
departments, including, without limitation, inclusion of proper copyright and
attribution notices;
3. In no event may Host use the Host Photos on any merchandise, products, or
services;
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4. The Host Photos are, and shall remain, the property of WTC. Any and all rights
in, to, or under the Host Photos shall inure solely to the benefit of WTC;
5. Host shall not transfer or assign the Photo License or sub -license any of the Host
Photos; and
6. The Photo License expires immediately upon expiration or earlier termination
of this Agreement.
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EXHIBIT D-1
Trademark Standards & Usage Guidelines: Event - Specific Logo
Sample Event Logo
Each Event will feature one or more IRONMAN 70.30 -branded logos customized
by WTC for such Event (each, an "Event Logo"). WTC will design, create, and
provide each Event Logo. The following is an example of an event logo fLom a 1ROMM.
different event: 7 3 gq,,-c-ar cwA
WTC may elect to, from time to time, modify the Event Logo by adding the name
of a "title" sponsor or "presenting" sponsor to such logo.
General
The Event Logo must be used consistently and not altered. Modifications, variations, and incorrect uses of any
Event Logo dilute the IRONMAN@ brand and create consumer confusion, and are therefore not permitted. You
play a vital role in protecting the integrity of WTC's intellectual property, such as the Event Logo. Please
familiarize yourself with the following TRADEMARK STANDARDS & USAGE GUIDELINES, which you are required to follow
when using any Event Logo in connection with any Event.
Pre -Approval Requirement
Without exception, all proposed uses of the Event Logo must be submitted to WTC for review PRIOR TO
USAGE. All approval requests for use of any Event Logo must be submitted, along with a high resolution PDF
image of the proposed use, to approvals@ironman.com for review by WTC. Please allow at least ten (10) business
days for all approval requests to be answered. Any proposed use or item submitted that is not approved by WTC
in writing within fifteen (15) days shall be deemed disapproved.
Trademark Ownership & Required Notice
Each Event Logo is, and shall remain, the property of WTC. Any and all rights to, in, and under the Event Logo, or
any copyright or other intellectual property of WTC, shall inure solely to the benefit of WTC.
Notice must be given to the public that World Triathlon Corporation claims ownership of the Event Logo.
Therefore, the following legal notice must clearly appear, in no smaller than 6-point size typeface, on all of your
printed materials, products, websites, and all other items on which any Event Logo is used:
IRONMAN@ and 70.38 are registered trademarks of World Triathlon Corporation.
Used herein by permission.
Other Requirements
Each use by Host of the Event Logo must:
• Be solely and directly related to performing Host's obligations, or exercising its rights, under this
Agreement;
• Not be on any merchandise or services for sale or distribution (except to the extent expressly and
specifically authorized by this Agreement or separate written agreement with WTC);
• Not constitute or involve transfer or assignment of the License or sub -license of any Event Logo; and
• Not have anything embedded in, added to, or superimposed on the Event Logo, or have any colors or
color scheme different than that approved by WTC.
General
Do not use "iron" (or any foreign translation thereof) as a prefix for, or component of, any words - whether
displayed as one word (e.g., "ironwoman", "ironfamily", or "ironmate"), as two separate words (e.g., "iron woman",
"iron family", or "iron mate"), or as a hyphenated word (e.g., "iron -woman", "iron -family", or "iron -mate").
(Exceptions include IRONMAN@, IRONKIDS@, and IRON GIRL@, all of which are trademarks owned by WTC.)
Please adhere to the following regarding use of the terms "IRONMAN@" and "IRONMAN@ 70.30":
• IRONMAN@ must be a single word, never hyphenated, and never capitalized as "IronMan".
• IRONMAN@ and 70.30 must be two (2) separate words separated by no more and no less than one (1)
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character space.
• IRONMAN® is a brand name - an identifier of a specific source of goods and services. It is not an indicator
of distance. "IRONMAN" must never be used as a standalone term or to denote distance. (e.g., never as
"Ironman distance" or "Iron distance").
• IRONMAN® 70.30 is a brand name - an identifier of a specific source of goods and services. It is not an
indicator of distance. "IRONMAN" must never be used as a standalone term or to denote distance. (e.g.,
never as "half ironman", "half ironman distance", or "half iron distance").
• 70.30 is a brand name - an identifier of a specific source of goods and services. It is not an indicator of
distance. "70.3" must never be used as a standalone term to denote distance. (e.g., never as "70.3 miles")
• IRONMAN® should never be abbreviated as "IM."
• IRONMAN® 70.30 should never be abbreviated as "IM70.3."
• Stand-alone references to "an IRONMAN" or "a 70.3" are improper. Please add "triathlon" to such phrases
(e.g., "an IRONMAN® 70.30 triathlon").
Please adhere to the following regarding use of the terms "IRONKIDS®":
• IRONKIDS® must be a single word, never hyphenated, and "IronKids" is always capital letter "I" and
capital letter "IC'when used in title case.
• IRONKIDS® is a brand name - an identifier of a specific source of goods and services. It is not an indicator
of distance. "IRONKIDS" must never be used as a standalone term or to denote distance. (e.g., never as
"IronKids distance").
• IRONKIDS® should never be abbreviated as "IK."
Stand-alone references to "an IRONKIDS" are improper. Please add "dip `n' dash" or "fun run" or other
applicable word to such phrase (e.g., "an IRONKIDS® fun run").
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EXHIBIT E
General Terms
E-1. Financial Matters.
a. Annual Payments. With respect to each Event, Host shall pay to WTC the Annual Payment under
the terms of Exhibit A.
b. Sponsorship & Expo Vendor Referrals: Revenue Share. Host shall comply with the Sponsorship
& Expo Vendor Referrals and Revenue Share terms outlined in the table on Page 1.
c. Taxes. The Annual Payment(s) set forth in Exhibit A are exclusive of taxes or fees, which are the
responsibility of Host. All taxes and fees (including without limitations any foreign taxes and
fees (e.g., sales tax, HST, VAT)), if any, that attach to the payment by Host to WTC of the Annual
Payment(s) shall be borne by Host and shall be applied in accordance with the then applicable
tax laws for each respective state, province, country, or otherwise. Nothing in this Section or
Agreement does or shall be interpreted to obligate the Host to pay any taxes required to be paid
by WTC under any applicable country, province, federal, state, or local law, including but not
limited to taxes, if any, on income received by WTC relating to any Event or otherwise arising
under this Agreement.
d. Entry Fees: Other Revenues. Except as may be otherwise expressly specified in this Agreement,
WTC shall be entitled to receive and retain all Event/Race entry fees, and all other revenues and
value in -kind in connection with the Events, including without limitation all revenues from
merchandise sales, sponsorships, hospitality passes, VIP passes, exposition booth sales, product
licenses, television licenses, and photograph sales.
e. Costs. To the extent Host does not timely provide any portion of the Host Support Services (as
defined below), then, upon written request from WTC, Host shall, within thirty (30) days after
delivery of such notice to Host, reimburse WTC to the extent WTC incurs, or will incur, any costs
to obtain or provide any such Host Support Services not provided by Host. Such right of
reimbursement does not limit WTC's remedies with respect to Host failing to provide any of the
Host Support Services. Nothing in this Section shall limit the Host's right to contest, with
substantial evidence in support thereof, WTC's claim that such reimbursement was not or is not
a covered Host Support Service.
f. Costs of Additional Security Measures. Should local and/or governmental authorities determine
that enhanced security measures are necessary and must be implemented surrounding the Event,
and should such measures have additional costs associated with them, the Parties will work
together to discuss a reasonable and appropriate allocation of expenses to cover such costs.
E-2.Representations and Warranties. Each Party represents and warrants that:
a. It has the full right and legal authority to enter into and fully perform this Agreement in
accordance with the terms and conditions contained herein;
b. This Agreement is a legal, valid, and binding obligation of such entity, enforceable against such
entity in accordance with its terms; and
c. Neither the execution, delivery, nor performance of this Agreement by it violates or will violate
or cause a breach of any other agreements or obligations to which it is a party or to which it is
bound, and no approval, consent, notice, or other action by or to any third party or any
commission, board, or other governmental authority or agency (collectively, "Authorities") is
required in connection with the execution, delivery, or performance of this Agreement (except,
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with respect to WTC, certain permits, approvals, consents, notices, and other actions by
Authorities may be required in connection with performance by WTC of this Agreement).
E-3.Business Partner Code of Conduct. In performing its obligations under this Agreement, Host covenants to
comply with WTC's Business Partner Code of Conduct ("Partner Code"), as amended by WTC from time to
time, available at https://Iegal.ironman.com/Partner-Code. Host acknowledges WTC's right to monitor
compliance with the standards and requirements set forth in the Partner Code, and agrees to provide written
responses to queries and, to the extent necessary, to grant reasonable access to relevant documentation to
the extent required to monitor compliance with the Partner Code. To the extent there is a conflict between
the terms of this Agreement and the Partner Code, the terms of the Agreement shall prevail.
E-4.Ambush Marketing.
a. "Ambush Marketing" means selling (e.g., including, but not limited to, sponsorship,
merchandise, vendor space), advertising, or marketing, by any third party that is not a WTC-
authorized sponsor, merchandiser, and/or vendor of the Event, where such selling, advertising,
or marketing (i) is in connection with, or in proximity to, the Event, or (ii) otherwise has the
effect of exploiting the goodwill of the Event and/or gaining market exposure by way of intrusive
and/or associative marketing practices.
b. Except to the extent Host is prohibited bylaw from doing so, Host shall not cause, engage in, or
permit any Ambush Marketing at, near, or in connection with the Event, and, except to the extent
Host is prohibited by law from doing so, Host agrees to:
i. promptly report, to WTC and the proper Host authorities, any marketing or activity
reasonably appearing to be Ambush Marketing;
ii. ensuring, prior to and during the Event, that the Event perimeter and any other key
advertising locations under the Host's control do not carry any form of temporary
advertising or promotional material relating to the Event, except as may be approved in
writing by WTC (in WTC's sole discretion);
iii. using, invoking, and applying Host's powers to protect all trademarks and copyrights
associated with the Event;
iv. preventing the distribution of product samples, premiums, promotional literature and
other commercial and non-commercial materials within the established Event
perimeter or adjacent to the Event site, except where expressly authorized by WTC;
v. causing all signage and other physical items of Ambush Marketing to be taken down,
moved, removed, and/or confiscated immediately by Host or, if applicable, law
enforcement personnel; and
vi. cooperating with WTC to prevent Ambush Marketing, as may reasonably be requested
by WTC.
E-5. Termination.
a. Subject to Item E-5(b) and Item E-5(c): If either Party breaches a material provision of this
Agreement, the non -breaching Party may terminate this Agreement upon thirty (30) days'
written notice to the other Party (which notice must include a description of such breach) if, during
such thirty (30) day period following receipt of such notice, the breaching Party fails to cure such
breach.
b. Notwithstanding anything to the contrary herein, WTC may immediately terminate this
Agreement:
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at any time if WTC gives written notice to Host that WTC has determined, in its
reasonable judgment, that an Event is unlikely to occur or be sufficiently profitable to
WTC whether due to: (A) revocation or cancellation of, or failure to timely obtain, any
of the Approvals & Permits (as defined in Exhibit C); (B) an insufficient number of paid
entries or sponsorships received; or (C) any condition with respect to the Venue that
could jeopardize the practicability of conducting the Race as planned, or that could
create a safety risk for any Race participants or other Event visitors;
ii. if Host files, or in good faith has filed against it, a petition in bankruptcy, or is adjudicated
bankrupt or insolvent, or makes an assignment for the benefit of creditors, or an
arrangement pursuant to any bankruptcy law; or
iii. if Host engages in any Ambush Marketing.
c. Notwithstanding anything to the contrary herein, Host may immediately terminate this
Agreement:
i. at any time if (A) with respect to any Event, WTC fails to comply with any material term
or condition of any of the Approvals & Permits (as defined in Exhibit C), (B) Host has
provided WTC with prior written notice of such failure, including a complete description
of such failure and how such failure can be cured; and (C) with respect to any Event
following WTC's receipt of such notice, WTC fails to cure such failure; or
ii. if WTC files, or in good faith has filed against it, a petition in bankruptcy, or is adjudicated
bankrupt or insolvent, or makes an assignment for the benefit of creditors, or an
arrangement pursuant to any bankruptcy law.
d. Effects of Termination: Survival.
i. Expiration or termination of this Agreement for any reason will not relieve either Party
from its obligation to perform under this Agreement to the extent such performance is due
prior to the effective time of such termination.
ii. If this Agreement is terminated by WTC under the terms of Item E-5(a) such that WTC
is not in breach, or Item E-5 (b) (iil or iii all unpaid Annual Payment amounts will be
immediately due and payable to WTC. If this Agreement is terminated by Host under the
terms of Item E-5(c)(i) or ii WTC shall return to Host the Annual Payment for the
Event for the year in which the Annual Payment was made. If this Agreement is
terminated by WTC under the terms of Item E-5(b)(i). WTC shall return to Host the
Annual Payment for the Event for the year in which the Annual Payment was made.
iii. Each Party reserves all other rights and remedies hereunder and otherwise permitted
by law that have accrued prior to the effective time of such expiration or termination.
iv. All rights and obligations under this Agreement that arose or accrued prior to
termination or expiration of this Agreement, and that, by their nature, should survive
any such termination or expiration, will survive any such termination or expiration,
including without limitation the rights and obligations set forth in Item E-1 (Financial
Matters). Item E-7(ConfidentialitA. Item E-8 (Exclusivity). Item E-9 (Indemnification).
Item E-11 (Assignment: Binding Effect), Item E-12 (Relationship of the Parties). Item E-
13 (jurisdiction and Dispute Resolution), Item E-14 (Rights and Remedies). Item E-15
(Notices). Item E-16 (Enforcement of Agreement). Item E-17 (No Oral or Implied
Waivers or Modifications). Item E-18 (Entire Agreement). and Item E-19
(InterpretationL
E-6. Force Majeure. The Parties acknowledge that the goodwill inherent in the IRONMAN 70.30 brand and the Event
Logo arises and is maintained, in large part, by each and every IRONMAN 70.3 ® event worldwide, including the
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Event, being conducted as scheduled. Notwithstanding anything herein to the contrary, the Parties acknowledge
that Host's failure or inability to host and support the Event as scheduled, absent a Force Majeure Event, will
cause WTC irreparable harm, and that damages will be an insufficient and wholly inadequate remedy as a result
of such breach. In the event either Party is prevented from performing any of its obligations under this
Agreement by reason of any event outside of such Party's control, including, without limitation, fire, weather,
unsafe conditions, volcano, explosion, flood, landslide, epidemic, acts of nature, war, terrorism, or other
hostilities, strike, civil commotion, domestic or foreign governmental acts, orders, or regulations ("Force
Majeure Event"), then such obligations of such Party during the duration of such Force Majeure Event, and
for a reasonable time thereafter, will be suspended. In the case of cancellation of an Event due to a Force
Majeure Event, the Parties agree to negotiate a date to reschedule such Event if practicable. If such canceled
Event cannot reasonably be rescheduled or relocated within the Venue, neither Party shall be deemed to be
in breach of this Agreement solely because of such cancellation. Neither any such cancellation, rescheduling,
or relocation, nor the inability to reschedule or relocate, will, by itself, cause this Agreement to terminate. For
purposes of this Agreement, neither the cancellation by WTC of any leg of the Race (e.g., the swim leg), nor
the modification of the Race (e.g., distances, routes, etc.), will be deemed to be a cancellation of the Event.
E-7. Confidentiality.
a. During the Term and the 36-month period thereafter, each Party (the "Receiving Party") shall,
other than as provided herein, keep confidential and not use or disclose, directly or indirectly,
any of the terms of this Agreement, any trade secrets, confidential, or proprietary information,
or any other knowledge, information, documents, or materials, owned, developed, or possessed
by the other Party, whether in tangible or intangible form (collectively, "Confidential
Information").
b. Confidential Information does not include any information that the Receiving Party conclusively
establishes: (i) entered the public domain without Receiving Party's breach of any obligation
owed to the disclosing Party; (ii) became known to the Receiving Party prior to the disclosing
Party's disclosure of such information to such Receiving Party; (iii) is permitted to be disclosed
by the prior written consent of the disclosing Party; (iv) became known to the Receiving Party
from a source other than the disclosing Party, other than by breach of any obligation of
confidentiality owed to the disclosing Party; or (v) was independently developed by the
Receiving Party without breach of this Agreement.
c. The Receiving Party shall take all lawful measures to prevent the unauthorized use and
disclosure of Confidential Information, and to prevent unauthorized persons or entities from
obtaining or using Confidential Information. The Receiving Party shall refrain from directly or
indirectly taking any action that would constitute or facilitate the unauthorized use or disclosure
of Confidential Information.
d. The Receiving Party may disclose Confidential Information to its officers and employees to the
extent necessary to enable the Receiving Party to perform its obligations hereunder, but only if
such officers and employees shall have entered into appropriate confidentiality agreements for
secrecy and nonuse of Confidential Information which by its terms shall be enforceable by
injunctive relief by the disclosing Party. The Receiving Party shall be liable for any unauthorized
use and disclosure of Confidential Information by any of its officers or employees.
e. The Receiving Party may disclose the terms of this Agreement to (i) its attorneys and other
professional advisors who have a professional duty to the Receiving Party to keep confidential
such information or (ii) a third party that has entered into a reasonably standard confidentiality
agreement with the Receiving Party that prohibits such third party from disclosing such terms,
where such third party requires to review this Agreement for purposes of evaluating a proposed
(A) purchase by such third party of assets of or equity interests in the Receiving Party or (B)
financing transaction involving the borrowing of funds or establishing a credit facility or other
financing arrangement, in each case where Receiving Party would be the borrower or guarantor
of such debt.
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f. The Receiving Party may disclose Confidential Information (including, without limitation, this
Agreement and any amendments thereto) to the extent necessary to enable the Receiving Party
to comply with all applicable laws, regulations, court orders, or other legal processes including,
without limitation, the Brown Act, the California Public Records Act, and the Freedom of
Information Act (FOIA).
g. Notwithstanding any provisions in this Agreement, nothing in this Agreement does or shall be
construed as superseding any obligation of Host under law, including but not limited to the
California Public Records Act (Cal. Gov. Code, § 7920.000 etseq.) or any applicable administrative
or judicial process or order, to disclose any information, produce any documents, or otherwise
provide tangible instruments or materials in any medium whatsoever.
E-8. Exclusivity.
a. Use of Racecourse and Event -Related Areas. Notwithstanding anything to the contrary in this
Agreement: During the period between (and including) the Monday preceding the Race Date
until (and including) the Friday following the Race Date (collectively, the "Event Period"), Host
shall not produce, conduct, host, or permit any event (other than such Event) that takes place, in
whole or in part, on any portion of the Race course or at any Event -related area; provided.
however, that during the Event Period (excluding Race day) private functions and corporate
events may take place but only if such events do not do or include any of the following:
include any endurance-, running-, road cycling-, or swimming -related race, competition
or event;
ii. include any vendor exposition, tradeshow, and/or the selling of any merchandise
and/or services;
iii. occur on the Race course or at any other area where any part of the Event is being
conducted, or adversely affect the ingress or egress to or from any such areas;
iv. in any way jeopardize or adversely impact Event production or operations;
v. infringe on any WTC intellectual property rights; or
vi. include or constitute Ambush Marketing or otherwise promote themselves as
purportedly being part of or in connection with the Event).
b. Advertising Other Triathlon Companies or Long -Distance Triathlons. During the Term, Host
shall not permit its website to display any marketing, promotion, advertisement, reference, or
the like, of (i) any other triathlon event series or company, including but not limited to World
Triathlon (f/k/a International Triathlon Union), Professional Triathletes Organization (PTO),
Revolution3 Triathlon, Life Time Fitness Triathlon, Challenge Family Triathlon, CLASH
Endurance, Topman Triathlon and HITS Triathlon (or any of their respective successors or
assigns), (ii) any person, entity, or group (other than WTC or any subsidiary or licensee thereof)
that operates, organizes, produces, or is otherwise involved in any triathlon having a distance
longer than that of an "Olympic" distance triathlon (as such distance is defined by World
Triathlon), or (iii) any triathlon having a distance longer than that of an "Olympic" distance
triathlon (as such distance is defined by World Triathlon), unless such triathlon is owned or
operated by WTC or any subsidiary or licensee of WTC.
c. Non -Competition. During the Term and the twenty-eight (28)-month period thereafter, Host
shall not produce, support, advertise, promote, conduct, host, permit, or contract or partner with
any person or entity (other than WTC or a subsidiary thereof) for or in connection with, any
other triathlon, running event, or cycling event located, in whole or in part, within the Venue or
anywhere within 75 miles of the Venue if such event features any race distance longer than that
of an "Olympic" distance triathlon (as such distance is defined by World Triathlon).
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d. Promoting Safety for Community Activities. Notwithstanding anything herein this Agreement to
the contrary, WTC hereby acknowledges and agrees that nothing herein this Agreement limits
or otherwise restricts Host from promoting safety in connection with community activities
taking place in and around the Venue (including, without limitation, by sending out notifications
and information to the public pertaining to sporting events of any type).
E-9. Indemnification.
a. Each Party ("Indemnifying Party") shall indemnify, protect, defend and hold harmless the other
Party, its parent, subsidiaries, and affiliates, and each of their respective directors, officers,
employees, contractors, volunteers, representatives, and agents ("Indemnified Parties"), from
and against any and all claims, liabilities, losses, damages, injuries, demands, actions, causes of
action, suits, proceedings, judgments, and expenses, including without limitation, attorneys' fees,
court costs, and other legal expenses, arising out of, directly or indirectly, or in connection with:
(i) any breach or alleged breach of any provision of this Agreement by the Indemnifying Party or
any representation or warranty made by the Indemnifying Party herein; (ii) any act or omission
to act by the Indemnifying Party, or any of its employees, servants, or agents; (iii) use by the
Indemnified Parties of facilities, venues, or accommodations provided by or on behalf of the
Indemnifying Party that violate any applicable laws (including, without limitation, the Americans
with Disabilities Act); or (iv) any dangerous conditions on, or with respect to, any roads, facilities,
venues, or accommodations controlled or maintained by the Indemnifying Party.
b. This Section will survive the expiration or termination of this Agreement for any reason.
E-10. Insurance.
a. Host Requirements. Host shall, throughout the Term, obtain and maintain its own
comprehensive general liability insurance for each Event for, without limitation, any and all
claims of bodily injury, death, property damage, and advertising liability, and any and all
litigation, arbitration and settlement costs, related to any claims for or by any Party or Event
participants, volunteers, referees, officials, scorekeepers, spectators, sponsors, and staff with a
minimum combined single limit equal to but not less than five million U.S. dollars
($5,000,000.00) per occurrence for any one incident or accident (the "Host Insurance Policy").
Host shall name WTC as an additional insured on the Host Insurance Policy. Notwithstanding
the foregoing: The Parties hereby acknowledge that Host is a member of the California JPIA, and
(ii) Host may satisfy the Host Insurance Policy requirements set forth within this Section by
participation in a municipal self-insurance pool.
b. WTC Requirements. During the Term, WTC shall obtain and continuously maintain, at its own
expense, the following insurance policies in connection with each Event (collectively, the "WTC
Insurance Policies"):
i. Workers Compensation. A workers' compensation (or equivalent coverage) policy (a
"Workers' Comp Policy") in statutorily required limits and employers' liability, with
minimum of $1,000,000 per accident or disease. Such policy shall include a waiver of
subrogation endorsement in favor of Host.
ii. Commercial General Liability. Commercial general liability insurance (a "General
Liability Policy") for each Event for, without limitation, any and all claims of bodily
injury, death, property damage, and advertising liability, and any and all litigation,
arbitration and settlement costs, related to any claims for or by any Party or Event
participants, volunteers, referees, officials, scorekeepers, spectators, sponsors, and staff
providing one million U.S. dollars ($1,000,000) per occurrence for any one incident or
accident. Host must be named as an additional insured on the General Liability Policy.
Further, such General Liability Policy shall apply on a primary basis irrespective of any
other insurance available to the Host, whether collectible or not and such that any
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insurance in the name of and/or for the benefit of Host will be excess and non-
contributory.
iii. Commercial Automobile Liability. Automobile liability insurance (an "Auto Liability
Policy"), covering owned, non -owned, leased or hired automobiles, with a minimum
combined single limit of $1,000,000 for each accident.
iv. Umbrella Liability Policies. An umbrella and/or excess liability insurance policies (the
"Umbrella Policies"), in excess of the Insurance Policies above (i.e., subsections (i)
through (iii)), with minimum limits of $10,000,000 each occurrence and $10,000,000
general aggregate.
For avoidance of doubt: the Umbrella Policies must follow form of the underlying
Workers' Comp Policy, General Liability Policy, and Auto Liability Policy.
c. Mutual Requirements. Certificates evidencing the foregoing required Insurance Policies (as
defined below) must be provided, upon request, to the other Party. All insurance policies
required herein must be issued by an admitted insurance carrier with an A.M. Best rating of A-,
VII or better. No Insurance Policy shall contain a self -insured retention. No Insurance Policy shall
contain a deductible in excess of $25,000 and any/all deductibles shall be the sole responsibility
of the policy holder and shall not apply to the other Party. The insurance requirements set forth
above will in no way modify, reduce, or limit the indemnification herein this Agreement made by
a Party. Receipt by any party of a certificate of insurance, endorsement, or policy of insurance
which is more restrictive than the Insurance Policies set forth above shall not be construed as a
waiver or modification of the insurance requirements above or an implied agreement to modify
same, nor is any verbal agreement to modify same permissible or binding. The "Insurance
Policies" means, collectively, the Host Insurance Policy and the WTC Insurance Policies, as such
terms are defined above. For the avoidance of doubt and notwithstanding the foregoing:
WTC hereby acknowledges and agrees that Host may satisfy the Host Insurance Policy
requirements set forth within this Section by participating in a municipal self-insurance pool.
E-11. Assignment: Binding Effect. No rights or obligations under this Agreement may be assigned or
delegated by either Party without the prior written consent of the other Party. Any purported assignment or
delegation in violation of this Section is void ab initio. All of the terms of this Agreement will apply to, be binding
upon, and inure to the benefit of the Parties hereto, their successors, and permitted assigns. Subject to the
immediately preceding sentence, no third party will have any rights or remedies under this Agreement.
E-12. Relationship of the Parties. The Parties are acting herein solely as independent contractors. Nothing
herein contained will create or be construed as creating a partnership, joint venture, or agency relationship
between the Parties. Each Party acknowledges and agrees that it neither has nor will give the appearance or
impression of having any legal authority to bind or commit the other Party in any way. Each Party will be
solely responsible for all wages, income taxes, worker's compensation, and any other requirements for all
personnel it supplies in connection with this Agreement.
E-13. Jurisdiction and Dispute Resolution.
a. Governing Law. Notwithstanding the place where this Agreement maybe executed by a Party, this
Agreement and any claim, controversy, dispute or other matter arising hereunder or related hereto
(whether by contract, tort or otherwise) shall be governed in accordance with the laws of the State
of California, without regard to the conflict of laws provisions thereof that would result in the
application of the laws of any other jurisdiction. In any litigation arising out of or relating to this
Agreement, the Parties agree that venue shall be solely in either the United States District Court,
Central District of California, or a California state court located in Riverside County, California.
b. Enforcement. If a Party brings any action under this Agreement (including, without limitation,
any challenge or appeal), the prevailing Party shall be entitled to recover from the other Parties
reasonable attorneys' fees and costs (including, without limitation, the cost of such action). The
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Parties agree to authorize the court to determine both the entitlement and apportionment of
such fees and costs.
E-14. Rights and Remedies. The rights and remedies provided by this Agreement are given in addition to any
other rights and remedies either Party may have by law, statute, ordinance or otherwise. All such rights and
remedies are intended to be cumulative, and the use of any one right or remedy by either Party shall not preclude
or waive its right to any or all other rights or remedies.
E-15. Notices. All notices, requests, demands, and other communications required or permitted hereunder
shall be in writing and shall be deemed to have been duly given if emailed (with confirmation of receipt via
read receipt), hand delivered, or delivered by certified or registered mail or by overnight delivery service:
If to WTC:
WORLD TRIATHLON CORPORATION
3407 West Dr. Martin Luther King Jr. Blvd., Ste. 100
Tampa, Florida 33607
Attention: Chief Legal Officer
E-mail: Legal@ironman.com
(or to such other person or address as WTC identifies to Host in accordance with this Section)
If to Host: to the address listed on page 1 of this Agreement, with copy to:
Rutan & Tucker, LLP
18575 Jamboree Road, 9th Floor
Irvine, CA 92612
Attention: William H. Ihrke, Esq.
E-mail: bihrke@rutan.com
E-16. No Oral or Implied Waivers or Modifications. If either Party fails to enforce any of the provisions of
this Agreement or any rights hereunder or fails to exercise any election provided in this Agreement, it will
not be considered to be a waiver of those provisions, rights or elections or in any way affect the validity of
this Agreement. The failure of either Party to exercise any of these provisions, rights or elections will not
preclude or prejudice such Party from later enforcing or exercising the same or any other provisions, rights
or elections which it may have under this Agreement. No waiver will be of any force or effect unless set forth
in a writing signed by the Party whose right is being waived. Subject to the immediately preceding sentence,
no modifications to this Agreement will be binding upon the Parties unless modified, amended, cancelled,
renewed, or extended in a writing signed by both Parties.
E-17. Entire Agreement. This Agreement (including all exhibits hereto) sets forth the entire agreement and
understanding of the Parties relating to the subject matter hereof, and, with respect to such subject matter,
supersedes all prior agreements, arrangements and understandings, written or oral, between the Parties.
Except as may be expressly set forth herein, there are no promises, conditions, representations,
understanding, interpretations or terms of any kind as conditions or inducement to the execution hereof or
in effect between the Parties.
E-18. Interpretation. The section headings included in this Agreement are for convenience of reference only
and will not affect or be utilized in construing or interpreting this Agreement. If any term, clause or provision
hereof is held invalid or unenforceable by the arbitrator or a court of competent jurisdiction, such invalidity
will not affect the validity or operation of any other term, clause or provision and such invalid term, clause,
or provision will be deemed to be severed from this Agreement, provided that both the economic and legal
substance of the transactions that this Agreement contemplates are not affected in a manner materially
adverse to either Party. This Agreement may be executed in counterparts, each of which will be deemed an
original binding document but all of which will constitute one and the same instrument. Neither this
Agreement nor any provision herein will be construed in favor or against either Party based on which Party
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drafted this Agreement or such provision. The exchange of copies of this Agreement and of signature pages
by facsimile transmission, by e-mail, in "portable document format" (PDF) form, or by any other electronic
means intended to preserve the original graphic and pictorial appearance of a document, or by a combination
of any such means, constitutes effective execution and delivery of this Agreement as to the Parties and may
be used in lieu of an original Agreement or signature pages for all purposes. For the avoidance of doubt:
signatures of the Parties transmitted by facsimile, email, or other electronic means will be deemed to be their
original signatures for all purposes.
BUSINESS SESSION ITEM NO. 1
City of La Quinta
CITY COUNCIL MEETING: December 3, 2024
STAFF REPORT
AGENDA TITLE: APPROVE HOST VENUE AGREEMENT WITH WORLD TRIATHLON
CORPORATION TO HOST THE IRONMAN 70.3 LA QUINTA TRIATHLON
RECOMMENDATION
Approve Host Venue Agreement with World Triathlon Corporation to host the IRONMAN
70.3 La Quinta triathlon.
EXECUTIVE SUMMARY
• World Triathlon Corporation (WTC) organizes IRONMAN Triathlon events
nationwide and around the world.
• In partnership with Indian Wells, La Quinta has hosted five (5) IRONMAN events,
with a sixth event scheduled for December 8, 2024. The agreement with WTC
expires January 2025.
• The proposed Host Venue Agreement (Agreement), included as Attachment 2,
would approve an IRONMAN triathlon for December 2025 and establish La Quinta
as the sole event host.
FISCAL IMPACT
Historically, La Quinta has provided $75,000 host sponsorship per event. The $75,000
host sponsorship for 2025 would be paid using funds budgeted in the Community
Experiences Account No. 101-3003-60149.
BACKGROUND/ANALYSIS
WTC organizes IRONMAN Triathlon events nationwide and around the world. In 2018 La
Quinta and Indian Wells were selected as host city candidates and collaborated with
surrounding agencies to organize the first IRONMAN event in the Coachella Valley.
Continuing the partnership with Indian Wells, subsequent events were held in 2019, 2021,
2022, and 2023. The final event under the current Agreement is scheduled for December
8, 2024.
After the 2024 event, Indian Wells has opted to cease involvement with IRONMAN and
will not continue a host partnership with La Quinta. WTC is interested in continuing
IRONMAN events in La Quinta and is proposing a new Agreement establishing La Quinta
as the sole host city.
The Agreement references a new race route, detailed in Attachment 1, which will begin
at Lake Cahuilla and end at the Silverrock Golf Course and if approved will support an
IRONMAN event in December 2025 with an option to extend for two additional years.
Silverrock Park and Golf Course would be utilized for the event and golf course operations
will only be affected on race day. Benefits of hosting an IRONMAN event include
increased tourism revenue, La Quinta brand exposure, and an influx of visitors to the
Coachella Valley. Via the Greater Palm Springs Convention and Visitors Bureau the 2023
IRONMAN event brought 6,426 visitors to the region and generated nearly $6 million in
total direct spending. Continuing IRONMAN events in La Quinta will attract athletes,
supporters, and spectators from around the world, boosting local tourism and generating
substantial economic activity for hotels, restaurants, and retail businesses. Additionally,
the international visibility of hosting such a prestigious event also enhances the City's
reputation as a hub for endurance sports, drawing future events and fostering
partnerships with health -focused organizations.
AL i ERNATIVES
Council may modify or deny the Host Venue Agreement.
Prepared by: Michael Calderon, Community Services Management Analyst
Approved by: Christina Calderon, Community Services Deputy Director
Attachments: 1. IRONMAN Proposal
2. Host Venue Agreement
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ATTACHMENT 1
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93 LATQU I NTA
2025 - 2027 Event Proposal
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The purpose of this document is to
provide information relative to the
continuation of the IRONMAN 70.3
event. Currently, this event is being
Purpose held in cooperation with the City of La
Quinta and the City of Indian Wells. It
is proposed that the extension of the
event agreement is strictly between
IRONMAN and the City of La Quinta.
Indian Wells has indicated to
IRONMAN that they do not wish to
continue supporting the event as a
host.
The information contained on the
following pages outlines historical
information, as well as the proposed
adjustments.
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Historical Economic Impact
2019
Data collected from the
2019 event estimates the
total impact of the event to
be $9.9 million for the
Greater Palm Springs
region. This data was
collected via the Greater
Palm Springs Convention
and Visitors Bureau.
2021
T
No report calculated in
2021
The event was not held in
2020 see next page
2020 2023 and 2024
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Historical Economic Impact
20221ndian Wells - La Quint Economic I mpactSummary
isiti ng At hletes 168
isitngSpectators 307
Visiting Organization Employees 8
Total Visitors
Total Hotel Room Nights 27
Total Vacation Rental Nights 237
Total "Other" Ni hts 15
Total Nights Booked
Total HotelSpend $859,863.0
Total Vacation Rental Spend $957,382.0
Total Spend on "Other" Lodging $3,412.0
Total Lodging Spend $1,820,657.0
otal OrganizationaISpend In Market (excluding
hotels) $529 062.0
Daily Expenditures by Overnight Visitors $2,526,338.0
Daily Expenditures by Da Visitors $0.0
Total Daily Expenditures $2,526,338.0
Total Direct Spend $4,876,057.0
Total HotelTaxesCollected
$98,922.0
Total Vacati on Rental Taxes Collected
$110,141.0
Total Cam in Taxes Collected
$444.0
Total Lodging Taxes
$209,507.0
Total SalesTaxeson Daily Spending
$181,709.0
Total Sate sTax onExpo S end
$0.0
Tot at S ales Taxes on D ai ly Sp en d in g
$181,709.00
Total Airline Fees Collected
$392.0
Total Rental CarTaxes Collected
$0.0
Total TravelFees/Taxes
$392.0
Total Taxes and Fees Collected $391607.0
(not based on IMPLAN)
2023Indian Wefts - La Quinta Economic Impact Summar
isiti ng At hletes 232
isitngSpectators 402
isitin Or anizati�EmpLo&ee, 75
Total Visitors 642
Total Hotel Room Nights 3888
Total Vacation Rental Nights 309
Total "Other" Ni hts 26
006ual Nights BookeA
Total HotelSpend $1,328,095.0
Total Vacation Rental Spend $1,197,063.0
Total Spend on "Other" Lodging $15,735.0
Total Lodging Spend $2 540 893.0
otal OrganizationaISpend In -Market (excluding
hotels) $532 645.0
Daily Expenditures by Overnight Visitors $2,924,036.0
Dail Ex enditures by Da Visitors $0.0
mom Total Daily Expenditures $2924,036.0
Total Direct Spend $5 997 573.0
Total HotelTaxesCollected
$152,790.0
Total Vacation Rental Taxes Collected
$137,715.0
Total Cam in Taxes Collected
$2046.0
Total Lodging Taxes
$29Z550.00
Total SalesTaxeson DailySpending
$210,313.0
Total Sale sTaxon Expo Spend
$0.0
Total Sales Taxes on Daily Spending
$210,313.0
Total Airline Fees Collected
$338.0
Total Rental CarTaxes Collected
$0.0
Tot at Travel Fees/Taxes
$338.0
Total Taxes and Fees Collected 503 201.0
(not based on IMPLAN)
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Athlete Data by the Year
2018 2020 2022 2024
2349 none 1720 2979
starters starters registered
2162 1648
finishers finishers
2325 starters 1741 starters 2379 starters
2220 1571 2271
finishers finishers finishers
2019 2021 2023
105
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Proposed New Event Logo
•
70*3 L IQU I NTA
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Proposed Routes - Swim Course
There are no proposed
changes to the swim course.
We will continue to use Lake
Cahuilla.
V
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Proposed Routes - Bike Course
This route will begin at Lake Cahuilla and will traverse the
current route with some minor adjustments using an
additional out and back leg on Avenue 60, more mileage
inside the Thermal Club, and the finish at SilverRock Golf
Course. This is the required 56-mile route.
Here is the Linkto the current bike route proposal:
108
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GROUP
Prnnesed Routes - Run Cc
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yI -- •, / - •' - ti r d
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ts
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tti�tr_ � I sar - 4 - � r � ± + { . , � •� 1.� ,� � � :�'�.
tl� I- untltlon L . i �s;�tY Y;�. '
."4 y.e. .,Depar#rrsf
r TotallyFRestc`4dw■ . Av..enue fid
_ � .a•, r, � : - _ '- � _ { �yy� College Reproductions �T,
summ I
Proposed SilverRock Layouts
PossibLe Possible use to
trTransition 0 Eventarea ansition or event
set up/expo Mr7
These proposed areas are not set in stone and may be adjusted
based on feedback from the team at SilverRock. The golf
course will maintain operations throughout the week, with a full
closure requested on Sunday, only.
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Proposed Agreement and
Event Dates
Please see the contract for specific host
L!ML!J venue details. We would like to maintain
the first Sunday of December as the
event date for the duration of the new
contract.
Our request is for a 3-year extension of
the current contract, which would cover
events for years 2025 — 2027. No direct
increases on the current cash
contribution is requested in the extension
agreement.
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