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PROPOSAL SUBMITTAL DEADLINE:
Monday, February 24, 2025 by 5 pm PST
Submissions after the deadline will not be accepted.
78495 Calle Tampico I La Quinta, CA 92253 1760.777.70321 mgraham@laquintaca.gov
L a Q u in t a, nestl e d i n th e heart o f th e C o ach e lla Va lley, i s a vibra nt c o m m unity i n Ri ver sid e
C o unty , Calif or ni a. Spa nnin g 3 5.55 s qua re m iles , the c i ty i s home to 41,0 00 res i dents y e ar -
roun d, wi t h i t s p o pulation swel ling to a rou nd 5 7,0 0 0 d u r in g th e bustl in g peak season s .
P rou dl y rec o g ni zed as a Hea lth y Ea t i ng A c t iv e L iv in g (HEAL ) City, La Quinta p r o m o t e s a
li f e sty le t ha t blend s w e llness wi t h its stun ni ng d e sert la ndsca pes.
Ke y f eat ure s inc l u d e :
M e d i a n a g e
The City of La Qui nta , C al i fo rn ia is seeking prop o s al s fr om qua lifi e d m ark e t i ng a g e ncies to
d e vel o p a nd execu te a compreh e ns i v e br an d dev e lopment, ma rketing, a nd a dverti s in g
str ategy. La Quinta , a t hr iv in g d e stina t io n k now n f o r w o r ld -c la s s g ol f , stun ni ng hi k in g tr ail s,
vib ra nt a rts, a nd except i o nal shop ping a nd di ni ng , s e e k s t o e nha nce its positi o n a s a premi e r
2 1 st-cen t ur y d e stinat i o n. Th e i deal c ampai gn w ill b e mode rn , exci t in g , and t as t e f ul , r e f lec t in g
co nt empora ry tr e nds and capturing t he essenc e of L a Qu in t a's un iq u e ch arac t e r. The C ity i s
looki ng for i nno v ati ve idea s t hat push c reat i v e bou ndar ies whil e mainta in ing t he C ity 's va lu e s
a nd hig h qualit y o f life.
I . I N T R O D U C T I O N
I I . A B O U T T H E C I T Y
4 5
$7 7 ,8 3 9
2 5
1 7 7
A v e r a g e
h o u s e h o l d i n c o m e
G o l f
c o u r s e s
P a r k s B i k i n g /H i k i n g
T r a i l s
I I I . S C O P E O F W O R K
Th e cho sen a gen cy mu st:
D e m o ns t r ate cr eative excell e nce: This i ncl ude s inn ovative d es ign c o ncep t s and a str o ng
u nderst an di ng of La Q u i nt a's un iq ue li f e sty le an d b rand i m age.
P o ssess ma rket e x per t i se: B e kn o wledgea bl e in curr e nt m ar k e t tr e nd s an d releva nt
tec hnologi e s.
P ro pos al R e quirements:
Three Bud g e t Op t io ns : Submi t pr o posa ls for t hr e e an nua l wor k pl an s a t t he fol l o wing b u dget
levels : $550,0 0 0, $7 50 ,000 , a nd $9 00,0 00.
C o m prehen sive Costi ng : In cl ude al l agen c y fees a nd r e t ai ners w ith i n th e prop o s e d b udgets.
P rov e n Track Reco rd : De mo ns t ra t e exp e rienc e i n develop in g an d e xec u t in g effecti ve
ma rketing pl an s t hat e ngage t he co m m u ni t y a nd promote t he C ity to th e h ighest leve l.
I m pl e m e nta t ion : All p rop os e d work p la ns sho u ld b e g in on July 1 , 2025 .
AL L COM P ON E NTS O F T HE PR OP O S A L AR E REQ U IR E D FOR S UBM I SSI ON .
NO EX C E PTI O NS WI L L BE CO NSI D E RED .
Res pon sib ili t ies:
D e v e lo p a nd ex ecute c om prehen s iv e
a dverti s in g/ma rketi ng c ampa ign s. T hi s in cl udes:
Med i a p la nn in g an d p l acemen t: Rec o m m e nd
a nd e x e cute e ffec tive m e dia pl acemen t s across
trad ition al ch ann e l s.
C ampa ign monitori ng a nd r e por t in g : T r ack
ca m pa ign perfor m an c e a nd ge ner ate detail e d
repo rts.
C ampa ign op timi z ati o n: I den t ify an d c apitali z e
on op port uniti e s to ma x imiz e ca m pa ign
effectiven e ss and r et ur n o n inv e stmen t .
Buil d a d i v e rsif i e d med i a p ro gram.
R e ach target a udien c e s: Develop a m e dia
str ategy th at e f fec t iv e ly r e ach e s both ex i sting
a nd new ta rget demog r aph i c markets in a
va r iety of geogr ap hi c a rea s.
Bud g e t all ocation : In c l u de a d e t ai l e d strategi c
med ia p la n and ac c ount m an ag e m e nt wi t hin t he
ov e ra ll bud get.
I V . M E D I A B U Y I N G
Bra nd Developmen t a nd Refinemen t : C o llab or ati o n: Th e sel e cted agenc y w i ll co llab or ate wi t h
C ity s t aff to e nh ance , evolve, an d refi ne th e exi s t in g bran d sta ndar ds .
Bra nd E le men ts: This wi ll in clude th e d e velopmen t and presen tation of:
Color pal e ttes
Tagli nes
Mission statements
Eve nt alig nm e nt
Other a ssoc iat e d b ra nd el e me nts
Bra nd A ssets: Rec o mmend ati ons f o r print, dig ital, a nd o th er brand as set s are enc ourage d.
Bra nd Toolki t: A fina l b ra nd t o o l k it an d st yl e guide will be updat e d an d provi ded b i-an nua lly to
en sure t he o ngo in g evoluti on and co nsi st e ncy of th e Cit y's brand .
Grap hic D e sign Req u i remen t s:
I nnov ati v e and En g ag in g : Uti liz e c rea t iv e a nd vis uall y appeali ng des ign s tha t effectively
co m m u ni cate t he C i ty 's u ni que e vents, e x per ien ces , a nd amen ities .
Bran d Consi s t e ncy: Adh er e to and enh an c e th e City's es t ab lis hed brand sta nd ar ds.
I ns pi r in g a nd Motiva t in g: C rea t e des ign s th at in spi re vis ito rs an d t he l o c al c ommunity to
exp lore and en j o y a ll th at L a Qu in t a h as to o f f e r.
Hi gh -Qu al ity Stan da rd s : Pr o duce h i gh -qua lity, w e l l-tho u g ht -o ut desi g ns t hat refl e ct t he
p r e m ium ima g e an d e xper ien ce of La Q ui nta.
V . G R A P H I C D E S I G N
V I . B R A N D E N H A N C E M E N T
Develop an d exec u t e a m arketi ng
camp ai g n to:
At t r act and r e t ain busi ness e s : Re c ru it,
e x pan d, and sup port q u ali t y
e m pl oyers an d j o b-prod u ci ng
in ves t m e nts.
Increa se vi sib ili t y : En han ce a wa r e nes s
o f La Qui nta amon g s ite s e lec t ion
c onsultan t s an d b us i nes s l e aders b ot h
within an d b e yon d th e Co achella
Vall e y.
Devel op m ar k e t in g materi als : Prod uce
hi g h-qua l ity broch u r e s, f ly e rs,
booklets , soci al med ia con t e nt, and
poten t ia lly v i deos .
Commun ica t e key m e s sa ge s: Cl e arl y
c onv e y the ben e f its o f doing busi ness
in La Quinta , i nclud in g bu siness
rec ru itmen t an d reten t ion str ategi e s,
demogr ap hi c a nd m ark e t d ata.
Ag e ncy Q uali f ic ati o ns :
Pr o ven E x per i e nce: D e m onstr ated
su c ces s i n d e vel oping and
imp le me nt i ng p u bl i c sector eco nomi c
develop m e nt
m ar k e t in g /co m mu ni cation s t ra t e g ies.
Ta rget Aud ien c e Expe rtis e : Expe rienc e
t ar g e t in g entrepren e u r ia l aud ie nces is
pr ef e r red .
On g o in g Coll ab o ra t i o n: M ai ntain
o ngoi ng co m mu ni cation with Cit y
sta f f to sup port th e p romo t ion of
e x isti ng b u s in e s ses.
Devel op pub l ic re la t ion s materi al s : Prep ar e press rel e as es , med ia ad vi s o ries , a nd s e e k out
new s s t o ry op por t uniti e s l o c all y a nd na t ion al l y .
Commun ity E ngagemen t : Be p r o active in un der s tand in g commun ity need s an d e f fec t ive ly
t ar g e t in g r e sid e nts , touri s t s, an d b us ines ses.
Conten t C rea t ion : C rea t e en ga g in g blog con t e nt, poten t ia lly c o or di na t e d wi t h c o m m u nity
e vents.
E x c e llen t Commun i c ati o n Ski lls: P o ssess str o ng wr iting, e di t i ng , a nd s peech wri t in g ab ili t ies.
V I I I . P U B L I C R E L A T I O N S
V I I . E C O N O M I C D E V E L O P M E N T
P hotogr ap hy Req u iremen t s:
Hi gh -Qu al ity Ima gery: Pr ovi de hi g h-qua l ity an d u p-t o-da t e ph ot og ra ph s cap t ur in g the
essenc e of L a Quinta . This includ e s :
P e o pl e : R e s id e nts , v isi t o rs, an d co m mu ni t y memb e r s.
Art & Culture: Loca l ar t work, ga lleri e s, an d c u l t u ra l even t s.
F o o d & Beverage: Restaura nts , ca f e s, an d c ul in ar y exp e rien c e s .
Busi ness e s : Lo c al b u s in e sses a nd commerci al d e vel o pmen t s.
F acil ities : Par k s, re c rea t i o nal ar e as , a nd publ ic s pac e s.
Eve nts : Co mmu ni t y ev e nts , fes t i v al s , an d sp e ci al occ as io ns .
P hotogr aphy C amp ai gn s : Crea t e enga ging photo graphy camp aig ns , p o t e ntiall y
co o rd i nated w ith commu ni t y event s .
D ron e Ph otog r aph y: A bi lity t o ca pture a e r ia l ph o t o gra phy usi ng d rones i s hig hl y p r e f e rred .
E X A M P L E S O F P H O T O G R A P H Y
V I I I I . D I G I T A L S E R V I C E S
Dig ita l Media Man agement:
Plan & Execu t e : Dev e lop a nd e x e cute di gital adv e rtis in g ca m paig ns a cr o s s vari o us
platforms.
Creative Developmen t : Overs e e th e creation of en ga g in g dig ita l ad creatives.
Perfor m anc e T ra cki ng : Mon i to r c amp ai g n p e r forma nce wit h k e y metr i c s (impress io ns ,
cl ic k s, conv e rsi ons). U t ili ze thir d-pa r t y veri f ic ati o n to o ls for accura t e da t a.
O pti m iza t ion : C o nti nuou sly ana l y ze r e su lts a nd op t imiz e ca m paigns for m ax imu m ROI.
Repor t in g : Provide m onth ly r e ports on campaig n per f o rma nce.
Web s ite & S E O:
SEO: Implement s t ra t e g ies to i mpr o ve th e City's w e bsi t e s e arch engi ne ra nki ngs an d dr iv e
or g anic t ra f fic.
PPC Ma nagemen t : Ma nage pay -per -c lick (PP C ) adv e rtisi ng ca m paigns, in c l u di ng key word
r e se ar c h, bi d m ana g e m e nt, a nd performan c e a nalysi s .
T ar g e t Audi e nce Focus:
Rea ch Ta r get Markets : Dev e lop a diversi fied digi t al media s t ra t e g y to rea ch s peci f ic
g e o g ra ph ic an d d em og raph ic au di e nces.
Ex pa nd Rea ch: Attr act new market segments th r o u g h ta r geted d igi t al a dverti sin g e f f o rts.
X . P H O T O G R A P H Y S E R V I C E S
Vi deogr ap hy Req u iremen t s:
Hig h-Q uali t y V id e o C o ntent: Pr odu c e h igh-q uali t y a nd up-to-d ate v id e os s howca sing the
e ssen c e of La Qu in t a. Th is in c lu des :
P e ople: Res i dents, v isitor s , an d c o m m unity m e m ber s .
A rt & C u ltu re: Loca l artw o rk, g al leries , a nd cul t ur al even t s .
Food & Bevera ge: Resta u rants, c afes , a nd cul i nary e x per ien ces .
Bu sine sses: L o cal b us i nes se s and commercial developmen t s .
Facil i t ies: P ark s , r e cr e ati ona l areas, and p u bli c spa c es .
E v e nts: C o m m unity e v e nts, festi vals , a nd s pecial o c c asi o ns.
Vi deo Camp ai g ns & V l o gs: Cr e ate e ng agi ng vide o ca m paig ns a nd vl og s, poten t i al ly
c o or di na t e d wi t h c o m m u nity e v e nts.
Vi deo D istri bution: U tili ze vi deos a cr o s s vari o us p la t f o rms, in c l u di ng th e City's w e bsi t e ,
soc ia l m e dia c ha nnels, Y ouT ube Ch ann e l, an d o t her r e l e v an t vi deo sites.
D r o ne V ideog r aph y: A bi lity t o ca pture a er ia l f o ot age u sin g dr ones is h igh ly prefer r e d.
Tech nical Sup port (O pti o na l): Ma y p rov id e a ssi s t anc e w ith op e ra t in g au di o /v isua l
e quipmen t d u rin g Ci t y C o uncil a nd Commi s sion meeti ng s .
X I . V I D E O S E R V I C E S
Web site Mana ge me nt :
Conten t Ma nagemen t : Ma nage t he C ity 's tou ris m w e bsi t e , includ in g :
Calend ar: M ai ntain an ac c ur ate a nd up -t o -date e vent c alend ar.
M e dia Li brary: M an ag e w e bsi t e p hotos , v id e o s , an d o t her multi m e di a c onten t .
Websi t e Co ntent: Cr eate and up da t e i nform ative and en ga g in g webs ite pa ges.
User Exp e rienc e :
Page Op t imization: Create user -fri end ly w e bsi t e p ag e s w ith clear in f o rma t io n a nd ca lls
t o ac t ion .
For m O pti m ization : I den t ify op portun ities t o cr e ate an d op t imiz e o nli ne f or m s for user
c o nven i e nce.
Websit e Ma in t e na nce:
Homep age & P age U pd ates : R e gu la rly u pd ate a nd e nh ance t he website h o m e page and
sec o ndar y p ag e s i n c o llabor ati on with Ci t y staff.
Tech nical Su ppo rt: Commu ni c ate with the City's website pr o vi der t o a dd ress and
resolve any techn i c al i s su e s.
Tec hnica l Ski lls: Kn o wled ge of H TM L is requ ired.
X I I I . A C T I V A T I O N S
X I I . W E B S I T E M A N A G E M E N T
Instea d of j u s t tel ling poten t ia l vi sitor s ab out a p la ce, a cti v ations let t hem exp e rien c e i t . This
could b e t hrough V R tours, taste tes t s o f local c ui sine, o r h an ds -o n demo ns t ra t io ns o f loc al
cr afts . Th is f irst ha nd en ga g e m e nt c r e ates stronger e m o t i o nal conn e cti o ns and m ak es th e
desti nation mor e memorab l e .
K e y C o nsi der ati ons for t he A c t iv ati o ns:
Cr e ati vi t y & Inn o vation : Activa t ion s s hou ld be cr eative, e ngagi ng, and stan d o u t fr om th e
c ompetiti o n.
B ra nd Al ign me nt: Ac t iva t io ns s hould be c o ns isten t with t he b ra nd 's iden t ity , va lues, and
m e ssa gin g.
M e asurab le Resul t s : Acti vation s sh o u l d be desi gn e d wi t h clear, mea s u ra ble ob j e c t iv e s and
t ra ck i ng mech anisms .
Ta rget Au di e nce R e lev anc e : A c t i v ati ons s hould b e t ai lored to th e sp e ci f ic interests and
beh avi or s of th e targ et a u dienc e .
Th e C ity of L a Qu in t a seeks a q uali f ied a nd ex peri e nced ven dor to dev e lop a nd prod uce an
an nua l t o ur ism guid e tha t effecti vel y p ro m o t e s t he c ity as a p remier d e s tin ati o n for v isitor s .
Th e g u ide s hould serve as a c o m pr e hen sive res our ce f or t ra vel e rs, p rov id in g e ssen t ia l
inf or m ati o n, in sp i ring t ra v el i dea s, an d sho wca s in g t he u ni que of f e r in gs o f La Q ui nta .
Conten t Dev e lopment:
Research and g ather i nform ation on l o c al attraction s, ev e nts , r e sta ur an ts,
accommodations, and p o in t s of interest.
D e vel op c o m pel lin g a nd in f o r m ati v e w ritten c o ntent, in c l u di ng a rticl e s , descri pti o ns, a nd
lis t in g s.
Secu re hi g h-qua l ity ph o t o g ra phy an d ima g e ry t o en ha nce th e visual app e al of t he guid e .
I ncorp o ra t e en ga g in g g ra ph ics and d e sign e lement s .
Gu id e Prod ucti o n:
D e s ign an d pr o duc e a hi g h-qua l ity, us er -fri e nd ly pri nt gu id e .
Consi der v ar io u s f or m ats a nd sizes to m ax imize rea dab ili t y a nd porta bi lity.
E ns ur e the g ui de is visua lly app e ali ng a nd reflects th e b ra nd i dentity o f La Qui nta .
Di gital P r e sen ce:
D e vel op an d m ai nta in a d igi t al v e rsion of t he gu id e , a ccess ib le on line an d poten t ia lly
t hr o ug h m o bi le ap pl ic ati o ns.
I ntegr ate in t e ra cti v e fea tu res su c h as map s , vir t ual tou rs, and b o o k in g capab ili t ie s.
Di stri bution an d P ro m o t ion :
D e vel op a strategi c d istri bution plan to e ns ur e the g u i de rea c hes its target a udien c e .
E xpl o re p ar t ners hi ps with l ocal bu sinesses , v i sitor c e nters , and to u rism o rga ni z ati o ns f o r
di s tribu t ion .
Consi der pr o m o t io nal a cti v ities to in cr e ase a wa r e nes s an d rea ders hi p o f the gu id e .
X I I I . A N N U A L G U I D E T O L A Q U I N T A
T he pr o j e ct co ntr act wi l l be b ased o n the fi na l sc o pe o f wo rk th at is mutu al ly agreed upon b y the
City and t he c o ns ul t ant(s ). The c o ntr act wi l l b e negotiated f or t he p ro je c t f o r t he extent o f
ser vi c e s to be r e ndered . C o ns ul t ants are req ues t e d t o sub m it a l in e -item cos t esti m ate t ha t i s
reali s t ic for the pr o posed app ro ach. Th e bud g e t sh o ul d cov e r a ll costs i ncl uding p ro duction.
Co ns ul t ants s ha ll not p e r fo rm a ny w o r k o n t he p rojec t pr ior to execution o f a wri t t e n con t ra ct by
b o t h th e City and th e Con s u lta nts a nd f ur ni s hi ng of al l req ui re d insurance c e rtifi c ates a nd
b u s in e ss li c e nses by th e consultant s . Th e Ci t y r e quir e s a mi ni m um i ns ur anc e limi t f o r gen e ra l
li abil ity , automob ile an d er rors, an d om i ssi ons. A draft Comp l ia nce w ith C o ntract In s u r ance
R e quir e m e nts doc u m e nt i s a t t ach e d to t he R FP. The C ity res e r v e s th e right to n e gotia te
mod ifica t ion s t o th e prop o s al s pres e nted an d/or th e use of speci f ic i ndividu al s or agen c i e s.
C O N T R A C T
K E Y D A T E S
Release of RFP
Deadline for Questions
Deadline for Submissions
Interview for Finalists (if needed)
Award of Contract
Targeted contract commencement
January 27, 2025
February 11, 2025
February 24, 2025
Week of March 24, 2025
April 7, 2025
June 1, 2025
A l l q ue s ti on s r eg ar d in g th i s R F P sh a l l b e su b mi tt e d el e c t ro n i c a l ly t o
M a r c i e Gr a ham , Ma r k e t i n g M a nage r a t : m gr a ham @ laqu i n taca.g o v b y F e b r u ar y 1 1 , 2 0 2 5 .
A l l q ue s ti on s s ubm i t te d r eg a rdin g th is R F P will be ad d r es s ed i n w r i t i n g a n d d is t ribu t ed to al l
p ros p ec ti ve pr o p o se r s.
Q U E S T I O N S
Agen c ie s ar e enc o u r ag e d to k e e p th e i r pr o posals b rief a nd releva nt to t he sp e c ific in fo rma t ion
requ e sted h e rein . Prop o sa ls sh o ul d be straig htfor war d, c o ncis e , a nd provide ex amp les of work.
Prop o s al s mu st b e pr e s e nted in a fo rma t and o rder t hat corres pon ds t o t he nu m ber in g and
letter in g conta i ned her ei n wi t h minimal refer e nce t o s upp or t in g doc u m e ntation s o tha t
p ropos al s ca n b e a c cur ately c o m pa red .
All p ropos al s s ha ll inc lud e th e fol lo wi ng:
A.1) Co v e r l e t t e r signed b y a n offici al a u t hori z e d to bind the agenc y ;
2) P rinted n ame, a dd ress, phon e n u m ber, a nd e-m ail ad dres s of a g e ncy's con t act per s o n;
3) Lo c ati on o f agen c y's m ai n o f fice;
4 ) Loca t ion of th e offi ce th at would s e rv ic e this p roject; an d
5) A va l id ity st atemen t stating t ha t a ll in fo rma t ion a nd p ricing provided in the prop o s al is
va lid f or at leas t ninety (9 0) d ays; and
B. Ba ck g rou nd on t he a g e ncy an d its exp e rienc e , w hi ch sh all i nclud e :
1) Nu m ber of y e ar s i n bus i nes s ;
2) Taxp ayer iden t i fica t ion n u m ber;
3) R e su m e s of th e p ro je c t manager a nd key per s o nne l wh o wi ll be respo ns ib le for
performan ce of any con t ra ct res ul t in g f r o m this R FP;
4 ) A g e ncy ow ner s hi p and , if in c o r por ated , th e state i n which th e fi rm i s i ncorpora t e d and
the da t e of inc o rpor ati o n; and
5) If t he a g e ncy is a sub s id ia ry of a p ar e nt c o m pa ny, id e nti f y th e par e nt c o m pan y.
C. Referenc e s f o r s imil ar ser vi ces w ith in th e l as t th ree (3) yea r s, wh i c h sh al l in cl ude:
1) Cl ient n ame, c lient project mana ger, t e lep hon e n u m ber, a nd e-m ail ad dres s ;
2) Project descri pti o n;
3) Project sta t e d ate, a nd end d ate;
4 ) Staff as s igned to e ach project by your a g e ncy; an d
5) Dis cuss io n of f in al outco m e .
P R O P O S A L F O R M A T
D . Dis cl o su re of a ny al leged si gn ifica nt p r ior o r o ngoi ng co ntr act fa i lures, any ci vi l o r cr i min al
li t iga t ion or in ves t iga t ion pen di ng, w hi ch inv o lv e s th e Propo ser or i n w hi ch th e Pr oposer ha s
b e en j udged guil t y o r l ia bl e wi t hi n t he l as t five years. I f th e re i s n o t hi ng to d isclos e , P ro pos er
mu st sta t e such i n wri t in g.
E. Descr ipti o n o f Pr oposer's wa rra nty/g uaran t e e of work p r o duct.
F . Sub c ontrac t in g an y port i o n(s) of the Sc o pe of Ser vi c e s is a llow ed; ho wever, Proposer sh all
p r o v i de d e t ail s o n t he role of any s ubc o ntr actor that wil l be u s e d.
G. A sta te me nt t ha t , if sel e ct ed, a Pr o poser wil l pr o vi de the minimum insuran ce covera ge a nd
indemnifi c ati on noted i n A t t achment 1.
Proposal Evaluation and Selection:
Oral Presentations: Qualified firms may be invited to present their proposals orally to an evaluation
panel comprised of City staff and partners.
Evaluation Criteria: Proposals will be evaluated based on the following factors:
Cost and Price
Work Plan
Proposer's Qualifications and Experience
Staffing and Organizational Structure
Conformance with the RFP Requirements
References and Performance History (including cost control, quality, schedule adherence,
cooperation, responsiveness, and compliance)
Other criteria as determined by the City.
Right to Reject Proposals: The City reserves the right to reject any and all proposals without providing
a reason.
No Reimbursement for Proposal Costs: There will be no reimbursement for any costs incurred in
preparing and submitting proposals.
Finalist Presentations: The City may require the finalist to make an oral presentation to the evaluation
panel, City Council, City Manager, or their designee.
Disclaimer: The City expressly reserves the right to reject any or all proposals and to waive any
irregularities or informalities in the offers received. The City assumes no liability for any costs incurred
by proposers in connection with the proposal process.
S E L E C T I O N P R O C E S S
P R O P O S A L S U B M I T T A L
Ap pli c an t s can s ubmit p r o posals electronica lly in tw o w ays:
Email : Se nd y o u r pr o posa l to mgr ah am@ la quinta ca.gov with th e su bject li ne "RFP -
Ma rketing"
Cloud Services : Upl o ad y o ur pr o posal (in P DF format) t o a cl o ud ser vi ce an d s hare the
d o wn loa d link with m gra ham@l aq u in t aca .g o v
H ard Cop y S ubmis s ion s (Op tion al ):
H ard cop y pr o posa ls ar e a l so ac c e pted . Sub m it t hem i n a seal e d e nvelop e clea rly m arked on the
outside: Sea l e d Bid f o r Marketi ng, Bran ding, and Ca m pa ign Develop m e nt
Atte n tio n : Marc i e Gra ha m, M ar ket i ng M anage r
M ai lin g Add r e ss: Ci t y of L a Qu in t a 7 8495 Ca lle Ta m pi c o L a Quinta , C A 9225 3
D e adli ne: Al l proposa ls, e lec tron ic or h ar d c o py, m us t b e r e cei v e d by
Mo n d ay, Fe b r u ary 24 , 202 5, a t 5:00 P M PS T.