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Creative Direct Marketing Group, Inc.  Marketing, Branding, Campaign Development & Digital Marketing Ser vices  How We Do It? Our marketing campaigns generate better results from scientifically proven direct response strategies that are highly targeted, creating greater lifetime value from your customers. DIRECT RESPONSE FOR THE 21ST CENTURY Results Driven Marketing Optimizing Your Marketing Through  Strategic Targeting Your audience of likely buyers have commonalities that can be identified using meta-data, giving us a pool of potential customers that are highly likely to respond. We then target these prospects with a multichannel marketing campaign, where the highly targeted list of potential buyers receive the ad messaging many times, to create multiple touch points and increase the likelihood of response. With every campaign, we hold a response analysis, repor t results, and give suggestions on optimization for scaling profitably. Meta-Data Science ՟ This is how we find the right community of new customers Target Audience Knowing Your Audience With more data than ever before on user journeys and behaviors, along with the constant advancement of buyer behavior models, Look-alike modeling is more effective than ever. What is Look-Alike Modeling? The principal is simple. You want to attract new customers. What better way to do this than to identify prospects that behave like existing customers. We leverage buyer behavior models to process vast amounts of data and seek out hidden patterns across pools of users. Transactional Meta-Data Our most valuable data sets are looking at commonalities of transactional patterns or buying decisions. By using Transactional Data Modeling ՄTDMՅ we are turning meta data into PREDICTIVE data. It’s the critical component – the KEYSTONE ՟ of any multi- channel, integrated, marketing initiative. 4 Multiple touchpoints, increasing repetition and response Multichannel Marketing After creating the right audience through Transactional Data Modeling ՄTDMՅ, we target them across every platform, both online and offline. Our clients message will be seen by our target audience only, creating a high volume of repletion, helping the consumer to move through the conversion process. This approach combines many adver tising channels across digital and traditional adver tising sources. Social Advertising Search Engine marketing Programmatic Direct Mail Drip Emails Pre-Roll TV commercials Addressable TV Financial Newsletter Awareness Network 5 Informational Marketing What people are looking for online Content is Still K ing The purpose of informational marketing is to attract customers with useful content that catches their attention quickly, with little effor t, and gives them the information they're seeking. The main objective of this strategy is to catch the attention of those who are either: Information is what captivates your audience to start. Content that companies provide builds trust with potential and current customers, increasing the likelihood of conversion. Those who are already interested in what the product can offer Those who become interested once they learn something new. 75% are looking for information Awareness 23% are comparing Consideration 2% are ready to buy Conversion 6  Marketing, Branding, Campaign Development & Digital Market ing Ser vices La Quinta California How CDMG W ill Communicate Your Value To Your Community Campaign Pricing ՞ La Quinta, California  8 Website Management Media Graphic Design Brand Public Relations TOTAL CAMPAIGN COSTր TOTAL $50,000 $100,000 $60,000 $40,000 $40,000 $550,000 Economic $40,000 Digital Services $90,000 Photography Services $50,000 Video $80,000 How CDMG W ill Communicate Your Value To Your Community Campaign Pricing ՞ La Quinta, California  9 Website Management Media Graphic Design Brand Public Relations TOTAL CAMPAIGN COSTր TOTAL $50,000 $140,000 $100,000 $40,000 $40,000 $750,000 Economic $40,000 Digital Services $130,000 Photography Services $90,000 Video $120,000 How CDMG W ill Communicate Your Value To Your Community Campaign Pricing ՞ La Quinta, California  10 Website Management Media Graphic Design Brand Public Relations TOTAL CAMPAIGN COSTր TOTAL $66,666 $156,666 $116,666 $56,666 $56,666 $900,000 Economic $56,666 Digital Services $146,666 Photography Services $106,666 Video $136,666 Other Ser vices We Offer Digital and New Media Landing Page Design SEO Email Campaigns Mobile Marketing Pre-Roll Adver tising Pay-per-click Advertising Banner Ads Native Ads Facebook Advertising Amazon Advertising LinkedIn Advertising Retargeting and Remarketing Addressable TV Display Ads Podcast Sponsorship Print and Direct Mail Direct Mail Packages Postcards Videologs Magalogs/Newsalogs Bookalogs 3՞D Packages Personal Letters Mailing List Analysis Integration Selection and Rental Direct Response Copy Graphic Design Creative Services Print Production Marketing Strategy Campaign Development Strategic planning Branding and rebranding Defining a unique selling proposition Marketing plan budget development Market/competitor analysis Identifying new market oppor tunities Critique of marketing materials Product performance analysis New product launches Mature product turnaround Database development and marketing Surveys of current customers DRTV Direct Response Radio 11 How Our Par tnership Works At the direction of the leadership team, our par tnership will be managed by a dedicated team focused on the success of your campaign. Director of DigitalMarketing IMPLEMENTS ALL THE DIGITAL STRATEGY TO MAXIMIZE YOUR OVERALL CAMPAIGN PERFORMANCE ACROSS THE DIGITAL SPECTRUM. Dedicated AccountExecutive YOUR PERSONAL POINT OF CONTACT THROUGHOUT THE CAMPAIGN. THEY WILL BE THE QUARTERBACK FOR ALL DETAILS OF YOUR CAMPAIGN. CreativeDirector WILL RESEARCH YOUR VERTICAL, YOUR COMPETITION, AND THE UNIQUENESS OF YOUR COMPANY AND EDUCATE YOUR PROSPECTS THROUGH OUR AWARD WINNING COPY. Ar t Director THEY WILL DESIGN EVERY ASPECT OF YOUR CAMPAIGN TO MAXIMIZE YOUR RESPONSE. 12 Accolades T he Metrics T hat Matter Over 1,000 Campaigns Focused on maximizing lifetime value of customers 100+ Awards Wonand Counting For over 40 years we have produced campaigns that have won national awards across multiple categories including video, website design, digital campaigns and more. Let's par tner together. A LEADER IN TARGET ADVERTISING Creative Direct Marketing Group, Inc is a full-service, direct response adver tising and digital marketing agency with one goal in mind: increasing your response, market presence, and profits through “accountable adver tising.” For more than 40 years, we’ve helped turn star t-ups into large companies… and large companies into multibillion-dollar businesses. 14 CONFIDENTIAL: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this email. Please notify the sender immediately by email if you have received this email by mistake and delete this email from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. 2/7/25 Marcie, Let me begin by saying in the many years that I’ve been in the marketing/advertising world, your Marketing, Branding, Campaign Development & Digital Marketing Services RFP, is the best one I’ve ever seen. Congratulations to whoever put it together. My contact information is: Michael Oppenheimer 1313 4TH Ave N. Nashville, TN 37208 CDMG has been in business for 40_ years. Our agency is also located in Nashville, which is the same office that would service this project. All information and pricing provided in our proposal is valid for at least 90 days. Our taxpayer identification number is: 33-0100515. Resumes of the project manager and key personnel responsible for performance of any contact are attached. The company is owned by Craig Huey, and incorporated in the State of TN. References include: James Young – CEO, Scope AI Corp. (604) 416-1720, james@scopetech.ai https://www.scopetechnologies.io/ Ed Kovalik – CEO, Prairie Operating Company ek@prairieopco.com https://www.prairieopco.com/ Alex Dobranowski – CEO, Healwell AI, Inc. alex@healwell.ai https://healwell.ai/ CONFIDENTIAL: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this email. Please notify the sender immediately by email if you have received this email by mistake and delete this email from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. There is nothing to disclose regarding contract failures, litigation, investigation, etc. Description of Internal Review Procedures that Facilitate High Quality Standards: For CDMG communication is the key to facilitate high quality standards within. While our team strives to keep the lines of communication open with clients, internally we inform and speak to one another about issues that arise from current projects. In addition, we do on-site Press Checks for each project. CDMG must approve, and our clients must approve before printed material goes out to achieve the 100% success rate we strive for. This allows us to have internal accountability at major milestones during a project. By discussing issues when they arise or before they arise, we make sure that projects are of the highest quality. Identification of Individuals Responsible for Ensuring Quality Control: Scott Sheppard, COO at CDMG, is responsible for our quality control and corrective action. With over 20 years of experience and a degree in finance, he directly supervises and reviews all contract fulfillments regarding quality. Our staff documents any issues that occur during the discrete elements of the projects. This information is then used to correct any errors and will be discussed in company meetings and reviews with other staff members so that they can learn from their experiences. Whether or Not Subcontractors are used and, if so, the Quality Control Measures Used to Ensure Acceptable Subcontractor Performance: CDMG does not intend to use subcontractors, only 1099 contract workers. They are almost always copy writers and handle 10%-20% of the work. With 18 highly skilled employees, we can handle multiple projects for multiple agencies simultaneously. If selected, we will provide the minimum insurance coverage and indemnification noted in Attachment 1. Corporate Experience: Creative Direct Marketing Group has been providing professional Advertising Services to our government and corporate clients since 1974. Our reputation for success is due to 40 years of delivering direct response marketing, direct mail, targeting strategy, and accountable advertising CONFIDENTIAL: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this email. Please notify the sender immediately by email if you have received this email by mistake and delete this email from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. throughout the U.S. Some of our largest clients include Humana, Chevron, Blue Cross Blue Shield, Health Alert and True Religion Jeans. Personnel with CDMG are committed to exceptional customer service, timely output, and eƯiciency in their eƯorts. Organization’s number of employees, experience in the field, and resources available to enable it to fulfill requirements: CDMG is a Tennessee -based, Small Business with 18 employees that are some of the best in the country. Our firm’s core strength resides in our experienced personnel who have solid backgrounds in Direct Marketing, Digital Marketing, Video, TV, Radio, and Integrated Marketing Solutions among other Advertising Services. Employees with CDMG, Inc. possess over 140 years of combined experience providing quality services and exceptional results to meet our clients’ expectations. Our service is unmatched by our competitors because CDMG always puts clients first. Our company maintains a strong understanding of Advertising Services, is results-driven and remains focused on exceeding clients’ expectations in every project. CDMG utilizes Direct Response Advertising which is a type of marketing designed to elicit an instant response by encouraging prospects to take specific action. CDMG works tirelessly to help clients achieve their mission objectives as eƯiciently and cost-eƯectively as possible. Brief history of the OƯeror’s activities contributing to the development of expertise and capabilities related to this requirement: Craig Huey, Founder and CEO of CDMG, is responsible for our management and operations. With over 40 years of experience in the field, Craig is included in all aspects of our firm’s development and oversees client progress, prepares/negotiates client’s contracts, and supervises the overall project by providing quality assurance and control. Craig possesses a strong working knowledge of both strategic and tactical planning strategies for complex projects through conception to completion. Since CDMG’s inception in 1974 we have been the catalyst for over $10 billion in positive capital for our clients. Turning small companies into thriving businesses and medium-sized businesses into multi-million- dollar corporations using our expertise in direct response marketing, direct mail, targeting strategy, and accountable advertising. Craig is the winner of 100+ major marketing awards for breakthrough campaigns for multi-million-dollar sales, more than any other Direct Response Ad Agency in history. The awards include the prestigious Summit International Platinum Award. Being part of an ever-changing industry, CDMG consistently expands our capabilities to meet requisite changes in our trade. Our mission is to provide cost eƯective advertising solutions with CONFIDENTIAL: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this email. Please notify the sender immediately by email if you have received this email by mistake and delete this email from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. speed and quality with our vision and values through our commitment to helping our clients achieve unparalleled success in an ethical and responsible manner. Our goal is to craft advertising and marketing strategies that eƯectively promote our clients’ services and products, helping them build stronger, more profitable companies. Sincerely, Michael Oppenheimer Director of Business Development Meet the Leadership Team Craig Huey CEO & Founder Caleb Huey President Jeremiah Dart Director Of Data and Audiences Jorge Sandoval Director of Digital Marketing Marketing Brandon Brison Creative Director 1