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Bigtop CollectiveElating Your Digital Presence Jennah Mitchell, Owner Bigtop Collective Main Office:17 2nd Street E, Suite #211 Kalispell, MT 59901 Number: +1 (406) 200-8388 hello@bigtopcollective.com To Whom It May Concern, Thank you for the opportunity to submit this proposal. We understand that the City of La Quinta is seeking a dynamic marketing agency to develop and execute a comprehensive brand development, marketing, and advertising strategy. Bigtop Collective would be honored to partner with La Quinta, bringing our expertise in destination marketing, creative strategy, and multi -platform media execution to enhance the city's brand and visibility. Our team is a blend of veteran marketing and video professionals with decades of experience, alongside innovative team members skilled in cutting - edge tools and strategies. We have successfully executed creative marketing campaigns for government entities, private companies, non-profit organizations, and educational institutions, and we are eager to bring this experience to La Quinta. Our expertise spans video production, digital and print media, strategic brand development, and integrated marketing campaigns designed to engage diverse audiences. We specialize in crafting holistic campaigns that consider multiple channels, platforms, and creative approaches to maximize impact. While our headquarters is not based in California, our remote, distributed team has strong roots in the Pacific Northwest, including Seattle and Grants Pass. What's more, California holds a special place in many of our hearts, and many members of our team frequently visit and appreciate its distinctive charm. This connection gives us a deep appreciation for communities that balance natural beauty with a vibrant cultural scene —much like La Quinta. As a team experienced in nationwide client collaborations, we are fully equipped to travel as needed to ensure the success of this project. We affirm that all information and pricing outlined in this proposal will remain valid for up to 90 days. As a woman -owned small business, we are truly excited about the opportunity to contribute to the continued growth and success of La Quinta. We look forward to the possibility of working together and would be happy to answer any questions you may have. Sincerely, -�.._I� Jennah Mitchell Founder, CEO of Bigtop Collective I We have worked with a large variety of organizations across multiple industries, including travel -based initiatives in the past, most notably with The State of Montana, Flathead Living Magazine, and Hancock County Port and Harbor Commission. Tourism is an industry we are finding ourselves increasingly passionate about, as it lends itself beautifully to the storytelling -centric campaign style that we as a team love to produce. In addition to our work in tourism, we have collaborated with hyperlocal organizations that required expert services in delivering comprehensive brand development, marketing, and advertising strategies. All of our clients who have partnered with us for these services have been highly satisfied with the results. At Bigtop Collective, we warranty the quality of our work and guarantee that all deliverables will meet the agreed -upon project standards. If any aspect of our work falls short, we will make necessary revisions to uphold our guarantee of client satisfaction. 7iil-, -- �e,-", Entity details: 0 We are a single -member LLC, licensed in the state of Montana. The agency is independently owned by Jennah Mitchell and is not incorporated or affiliated with any parent company. We have not experienced any contract failures, nor do we have any pending civil or criminal litigation or investigations. Insurance Statement: If selected, Bigtop Collective is prepared to provide the minimum insurance coverage and indemnification noted in Attachment 1 of the RFP. Work Product Warranty & Guarantee: We stand behind the quality, accuracy, and effectiveness of our work. Our team is committed to delivering high -caliber marketing materials and strategic initiatives that align with the project's goals and objectives. We guarantee that all deliverables will meet the agreed -upon scope, timeline, and quality standards. Should any aspect of our work not meet expectations, we will make timely revisions and adjustments to ensure satisfaction. Additionally, all content, designs, and strategies we develop will be original, professionally executed, and free from any intellectual property concerns. Our priority is to provide a seamless and results -driven experience, ensuring a final product that exceeds expectations and supports long-term success. 16+ Years in operation USA staffed Based in MT 90+ Happy clients 10+ Team members 92-2862792 Federal Tax ID the Core Team Jennah Mitchell P&q,rV",6.r d� viltes Jennah is the visionary founder and leader of Bigtop Collective, driving our success with her expertise in comprehensive marketing strategy and creative campaign development. She excels in targeting audience maps effectively and is adept with data, analytics, and reporting, which allows her to craft informed marketing strategies. Jennah will oversee all strategic aspects of our creative partnership. She will head up developing and executing comprehensive advertising and marketing campaigns, working closely with her trusted collaborator and director of Bigtop, Katie. Additionally, Jennah will be responsible for ensuring the successful delivery of all economic development -related initiatives. Katie Basnett V) ."4 6-r 4 7//n —L Katie, our expert media creator, will be the primary point of contact with the La Quinta team for this project. She brings extensive experience in managing paid and print media, earned media, and social media accounts for clients with up to 500k cumulative followings. She has significantly contributed to messaging and strategy for clients such as Winchester and Inland Northwest Land Conservancy, demonstrating her proficiency in both design and copywriting. With her diverse skill set, Katie excels at crafting compelling media campaigns that captivate audiences and drive real results. She will serve as the primary lead for all digital services for La Quinta while also collaborating with Derrick and Jennah to develop an annual guide to La Quinta. Derrick Mitchell �ve_r �rec-! or Derrick has been a crucial part of our team since the company's startup in 2008. Derrick has held the position of Creative Director for several prominent USA -based brands such as LEGO and MTV, and led a multi -million dollar product development and branding campaign for Winchester. He is the first creative point of contact for everything we do, and loves finding creative new ways to make a brand shine. Derrick will spearhead graphic design services, videography (including drone/aerial capture), and manage website operations for La Quinta while also supporting Grace with photography through his drone certification. Derrick is our expert in video production and will be responsible for delivering high -quality, visually compelling videos for the City of La Quinta, working alongside our talented video editor, Greydon. Grace Cady C,�ta &—t�, aJCmh_W,t/t Grace is our versatile creative expert, specializing in content creation, copywriting, and Photography. She has applied her skills to enhance brand experiences for clients in retail, nonprofit, tourism, and education sectors, and her copywriting talent allows her to craft engaging narratives that resonate with audiences. Based in Kalispell, Grace's passion for nature shines through in her work, blending her professional skills with a love for the outdoors to create meaningful and impactful content. Grace will provide exceptional photography services for the City of La Quinta and oversee all public relations materials, ensuring a cohesive and impactful visual presence. Signe Clarke Signe is the glue that holds projects together with her exceptional skills in project timeline management, meeting management, and overall coordination. She works diligently behind the scenes to guarantee that every detail is handled and that everything proceeds without a hitch. Her ability to manage complex workflows and maintain organization ensures that all aspects of our projects align perfectly. Signe will serve as the dedicated project manager, overseeing all projects for the City of La Quinta to ensure smooth execution and successful completion. Signe will play an integral role in the team's collaborative efforts in brand development and refinement, while also contributing to the execution of activations. Greydon Rohrick V�,6, QL f", Greydon is our video professional and a rockstar in social media, videography capture, long -form video editing, as well as VFX artistry. He excels at transforming client visions into captivating visual content, with expertise spanning a wide range of techniques, from meticulous editing to stunning visual effects. He is also our Al guru, bringing a wealth of tech wisdom into projects that require those types of tools and softwares. Greydon will be Derrick's key collaborator, working together to deliver exceptional video services to the city. Our team is made up of six dedicated full-time members, supported by a talented group of four part-time professionals, all fully committed to assisting with the La Quinta project. As a remotely distributed team, we recognize the value of local expertise and actively seek to integrate part- time team members from our clients' communities. If awarded the project, we plan to bring on a local project strategist, to act as our "boots on the ground" coordinator to ensure a deeper connection and understanding of the region. Senior Marketing Professional Brand Development Lead Content Strategy Specialist About Me I'm a Senior Marketing professional driven by a fervent passion for propelling businesses to new heights through inventive storytelling and novel marketing frameworks. With over 15 years of experience, I've had the pleasure of working with clients across a range of industries to develop and execute comprehensive marketing strategies in order to build out scalable processes and teams. I love developing innovative marketing campaigns that leverage both paid and organic opportunities to deliver exceptional results. I also hold two Business Strategy and Leadership certifications from Harvard Business School, and a Change Management certification from Prosci. Education Northwest University BA in Secondary Education and English Specialties C 17 2nd Street East,Suite #211 Kalispell,MT 59901 hello@bigtopcollective.com Experience Bigtop Collective - Founder/CEO 2022 - Present Re -launched the previous agency (Mitchell's Garage) under a new brand and as a 100% woman -owned small business. Manages everyday operations and long-term company goals to efficiently provide a variety of clients with specific and personalized marketing solutions. Oversees paid advertising initiatives and big - picture digital marketing strategies for all clients Fractional CMO - Freelance 2019 - 2023 Provided part-time marketing and advertising services to high- level clients all over the United States. Leveraged paid ad knowledge, digital marketing strategy, and branding knowledge to help clients launch products, scale businesses, and compete in competitive, saturated industries. Mitchell's Garage - Senior Marketing Manager 2008- 2022 Co-founded a dynamic creative media agency and assumed an array of multifaceted roles as the CIVIC, COO and Creative Director. Specialized in comprehensive solutions encompassing graphic design, marketing, web development, content management and various related domains. Acted as the primary company voice and main POC for stakeholders, communication and partnerships. [�Q Paid Ad Management Strategic Development Digital Marketing Team Leadership 10+ Years 10+ Years 15+ Years 17+ Years Analytics 7 Years Digital Marketing Director Communications Coordinator Content Development Pro About Me I create connection -focused marketing campaigns that increase engagement and drive increases in revenue. From social media management to process optimization to blog and course creation, I love helping clients reach their audience in meaningful and lasting ways. Recently, I co-founded a cultivated team of creatives that form Bigtop Collective; a marketing anti -agency that provides businesses like yours with outcomes that are agency level quality without losing the advantage of in-house pricing and accountability. Should you choose to hire me for this position not only will you have access to my years of experience in the marketing industry, but also the cumulative decades of experience in creative marketing that my team possesses. Education University of Montana Bachelor's in Elementary Education Specialties 17 2nd Street East,Suite #211 Kalispell,MT 59901 hello@bigtopcollective.com Experience Bigtop Collective Digital Marketing Director & Operations Lead 2023 - Present Leads digital marketing strategies, enhancing brand presence and client portfolios while managing and overseeing operations of a 5- man creative team. Executes multichannel campaigns, optimizes performance, and drives conversion rates for unprecedented client success. Analyzes data to track KPIs and provide actionable insights. Creates connection -focused marketing campaigns that increase engagement and drive increases in revenue. Marketing Manager & Operations Assistant 2022 - 2023 Provided short-term contract assistance in uniting the company through a rapid growth period. Oversaw the development of an AI - based product launch while choreographing an overseas development team and all cross -department internal personnel to progress a multi -million dollar project across the finish line. Social Media and Executive Assistant Internship 2020 - 2021 Developed and executed social media campaigns to boost engagement. Created digital marketing strategies and managed implementation teams. Utilized tools like Hubspot, Hootsuite, and Buffer for social media management. Achieved a 622% increase in social media engagement for a client project. =� 6 ^ o � r C -q Operations Management Strategic Development Digital Marketing Team Leadership ROI Analytics 4 Years 4 Years 4 Years 5 Years 3 Years Creative Director Senior Videographer Advertising Strategist About Me am a highly experienced Creative Director, Graphic Designer, and Videographer with over 20 years of broad expertise in the industry. Throughout my career, I have successfully led creative teams and managed a diverse range of projects, from concept to completion. My extensive background in graphic design allows me to create visually compelling and impactful designs, while my video skills enable me to create compelling, beautiful videos for our clients. Additionally, I hold a drone certification, allowing me to capture high -quality aerial imagery and video for dynamic visual storytelling. am dedicated to delivering high -quality work that meets and exceeds client expectations, and my passion for innovation and creativity drives me to stay ahead of industry trends and continuously enhance my skills. Recently, I helped a global brand develop two all -new product lines form the ground up, finessing their messaging, packaging, branding, trade show presence, and more. Education Whitworth University Bachelor of arts, Graphic Design Specialties 17 2nd Street East,Suite #211 Kalispell,MT 59901 hello@bigtopcollective.com Experience Bigtop Collective Senior Creative Director and Videographer September 2022 - Present Bigtop Collective is a relaunch/rebrand of the creative services agency I launched in 2008 with my wife, Jennah. Over the last decade -plus I have had the privilege of specializing in comprehensive brand development, identity creation, web design and implementation, social media strategy and management, video, podcast production and more. The Third Bull & Co. Senior Creative Director January 2021 - January 2023 As the lead creative strategist and the team's creative director, I developed creative messaging and graphics. From trade show booth design to comprehensive rebranding (logos, websites, business cards, packaging and more) I had the opportunity to innovate and create some incredible print and digital pieces in the last 2 years for The Third Bull & Co. supported by a great team of hardwarking and creative people. FALKOR Defense Creative Director October 2076 - April 2079 1 oversaw a team of creatives and developed several key marketing and branding initiatives that took the company to new heights. My team's shot show booth design won the company best in show, and we had countless magazine and digital ads go viral. I used the Adobe suite as well as my photography and videography skills, my vendor management skills, and my team management and delegation skills to get individual projects over the finish line, while remaining incredibly innovative at every turn, 08 6J 0 � o ®O �i• Mtp-11 'U Graphic Design Creative Director Rebranding Videography Website Design 20 Years 17+ Years 15+ Years 17+ Years 15 years Video Content Creator About Me I am passionate about filmmaking and excel as a VFX artist, bringing creative vision and technical expertise to every project. My love for storytelling drives my commitment to crafting visually stunning effects that enhance the narrative and captivate audiences. With a deep understanding of visual effects techniques and software, I create seamless and compelling scenes that elevate the overall quality of films. My enthusiasm for filmmaking fuels my dedication to pushing the boundaries of visual creativity, and I am always excited to contribute my skills and passion to innovative and engaging projects that Bigtop brings my way. Education University of Lethbridge, AB Bachelor of Fine Arts, New Media Specialties Video Editing VFX 4+ years 4+ years 17 2nd Street East,Suite #211 Kalispell,MT 59901 hello@bigtopcollective.com Experience Bigtop Collective Video Editor January 2024 - Present As I have extensive experience in video editing, video ad creation, Al, and marketing automations, I have developed a diverse skill set that allows me to deliver high -quality content and efficient marketing solutions. I am required to craft engaging and visually appealing videos that resonate with target audiences. In video ad creation, I have successfully produced compelling advertisements that drive brand awareness and conversion rates for Bigtop's clients. Additionally, my expertise in Al and marketing automations enables me to streamline processes, enhance campaign effectiveness, and provide data -driven insights. This combination of creative and technical skills ensures that I can contribute to the success of my marketing team. Pump Cart Productions Director, Producer 2020 - Present At pump cart productions I directed and produced a western short film where I accomplished 35 VFX shots for comedy. I also completed all post -production work including editing, sound design, and color grading. oads C] 0 V Video Ad Creation Marketing Automations Al specialist 2+ years 2+ years 2+ years Videographer Content Strategist Social. Media Specialist About Me I am a photographer, videographer and content creator with over six years of technical experience in the digital content strategizing and creation process. I am a proven self-starter with a consistent track record of professional deliverables and satisfied clients. I am a passionate creative excited to utilize my experience and skills as a successful small business owner to grow into a full time content creator. My proficiency in both photography and video editing enables me to deliver high -quality visual content that meets the needs and expectations of clients. I am dedicated to continuously improving my craft and staying updated with industry trends to produce the best work that I can. Education University of Montana Bachelor's of Arts Specialties 071 17 2nd Street East,Suite #211 Kalispell,MT 59901 hello@bigtopcollective.com Experience Bigtop Collective Content Magician January 2024 - Present I collaborate with a tight -knit team of creatives to develop dynamic, engaging and compelling video content to be shared across a variety of social platforms for the purpose of satisfying a large portfolio of clients. I also utilize advanced photo/ video equipment and editing software to create high quality media assets for the purpose of marketing and advertising. Wild Grace Photography - Owner September 2017 - Present I have learned to adapt photography services to meet client needs across a range of industries including adventure elopement, architecture, outdoor lifestyle and product photography. I also implemented and maintained a CMR software to manage communications with customers, collaborate with vendors and oversee projects from start to finish. With my experience, I have been able to master and utilized design programs and marketing strategies to pipeline user friendly and engaging web pages, infographics, blog and social media posts for the purpose of promoting intended project narratives. Photography Photo Editor Filming Social Media management Advertisement 7+ 7+ 5+ 5+ years 5+ years Executive Assistant Office and Project Manager Operations Manager About Me As a newcomer to the marketing scene, I am thrilled to embrace the role of Executive Marketing Assistant and am eager to pursue a long-term career in this field. The dynamic nature of marketing and the opportunity to support my team in achieving our strategic goals excite me. I am passionate about learning and growing within this role, utilizing my organizational skills, attention to detail, and enthusiasm for collaboration to contribute effectively. My dedication to excellence and proactive approach helps me support the Bigtop team and drive the success of our marketing initiatives. I like to consistently challenge myself and because there is so much to learn in the area of marketing I have loved the fact that every day is a learning day. I aim to take what I learn and use it to enhance my skills as the Executive Marketing Assistant. Education Lower Columbia College AA Specialties � ✓ E� � ✓ E� Operations Management Asset Management 1 year 1 year 17 2nd Street East,Suite #211 Kalispell,MT 59901 hello@bigtopcollective.com Experience Bigtop Collective Executive Marketing Assistant & Account Manager January 2024 - Present As the Executive Marketing Assistant, I play a crucial role in supporting the Bigtop team and ensuring the seamless execution of marketing initiatives. My responsibilities include coordinating and managing schedules, preparing detailed reports and presentations, and handling a wide range of administrative tasks. I assist in the development and implementation of marketing strategies, conduct market research, and liaise with clients and vendors to facilitate effective communication and project management. My organizational skills, attention to detail, and proactive approach enable me to contribute to the success of our marketing efforts and support the overall goals of the company. oon �Q Team & Project Management Scheduling Executive Assistance 3 years 1 year 2 year Client: Winchester Contact: Clint Walker - Project Director Contact Email: clint.walkerCthirdbull.com Phone: 406.270.8830 Project Manager: Derrick Mitchell Staff Assigned: Derrick Mitchell, Jennah Mitchell, Katie Basnett, Signe Clarke, Grace Cady, and Greydon Rohrick Project Start/End Date: October 2022 - December 2024 Scope of Work & Project Outcome: We helped develop a new product line for Winchester which involved a comprehensive strategy that seamlessly integrated multiple components. This included creating a cohesive branding strategy with logo designs and product development tailored to modern consumer needs. A primary focus was designing packaging that not only enhances visual appeal but also captures the authenticity of Winchester's legacy while incorporating modern aesthetics. High -quality photography and videography were essential for marketing materials, effectively showcasing the products and telling Winchester's story. Additionally, brochures and catalogs were developed to provide detailed information about the new offerings while reinforcing the brand's identity. This holistic approach ensured that the new product line resonated with consumers seeking authenticity and relevance, bridging the gap between tradition and innovation. By honoring its historical roots while evolving to meet modern demands, Winchester strengthened its market presence and engaged a broader audience. Samples of work are below, along with links to video content. SHORT FORM VIDEOS: https://www.instagram.com/reel/C27wgepr4SH/?igsh=MTBuanZOamtrNXJOMg%3D%3D https://www.instagram.com/reel/C58wVccrZ7H/?igsh=aTFjNGsyNnZjMGFx LONG FORM VIDEOS: https://www.youtube.com/watch?v=hGxSmRzMZUU WELCOME TO THE WORLD OF wZjv4CH,FSjrWA, BRAND DETAILS: c - 92 HEX - lowk OCEAN BLUE 11A=25 Y=8 K=0 C-8 HEX=#&If26 FIRE ENGINE RED M =100 Y=1W K=1 C-63 HEX= vw2u PINE GREEN: M=21 Y=% XA C = 0 HEX - 068911 TANGO, M = 56 v-100 K=0 C=65 HEX =t61D465 FERN: M . 5 Y=81 K-0 C = S8 HEX - 0676162 STORM DUST: M=54 Y.S2 K=22 Category color inspiration came from this image Logo Base Font: Eurostile C-1 Extended 4 2 :%*. �fe .41SITO pppppp- p,-o SLIP Cq P 4O`g� LEPs NPPNES 1 PN' r togp-nWM" .ram i4 �,�p�' m•.e'o `. h. 'Wes'- �y�pm� 'P., ft#c tPn°`0N° `p1 vo4'd`n a•°aa•`9.M`�w.• `ra.wya • . - e*� e. �M' ts•.� Voo to ��,atw° a•Mawrh., _ •i otldwe p e►P �(. . e1�CYUTO�a. c'se ......... 4 . . tiw w� off' Client: Greg Gianforte Contact Email: Not Applicable Phone: 406.444.3111/ 406.223.4212 Project Manager: Jennah Mitchell Staff Assigned: Derrick Mitchell and Jennah Mitchell Project Start/End Date: 2014-2016 Scope of Work & Project Outcome: Our experience in tourism marketing is exemplified through the "Come Home to Montana" campaign, a comprehensive marketing initiative designed to promote Montana as both a travel destination and a place to call home. This campaign showcased our ability to execute multi -channel marketing strategies, high-level brand development, and targeted engagement efforts that drive tourism and economic growth. Services Provided: • Strategic Marketing & Campaign Development: Developed a full -spectrum campaign aimed at attracting visitors, alumni, and potential residents by highlighting Montana's lifestyle, scenic beauty, and economic opportunities. • Brand Identity & Messaging: Created a cohesive brand voice and visual identity, reinforcing Montana's distinct character and appeal. • Graphic Design & Content Development: Designed marketing collateral with compelling storytelling, copywriting, and custom visuals, ensuring alignment with campaign objectives. • Stakeholder Collaboration: Worked closely with Governor Greg Gianforte's office, the Montana High Tech Alliance, Flathead Living Magazine and Montana State University, ensuring the campaign resonated with key audiences. • Print & Digital Marketing Integration: Produced a tourism and alumni marketing mailer, blending high -quality photography, thoughtful design, and engaging content to capture attention and inspire action. The campaign successfully positioned Montana as a vibrant, welcoming, and opportunity -rich destination, strengthening engagement among travelers, alumni, and potential new residents. The final marketing materials reflected the state's unique charm and economic opportunities, inspiring a sense of connection and belonging. Our expertise in creative execution, strategic messaging, and stakeholder coordination played a crucial role in delivering a polished, high -impact marketing campaign. 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Got Fil [Y PAPA 1j TaMTpM L POT 1 - , 1 ,N(1V. t�BL£ of CONTENTS .....................7............................................. v r, � - tom.•.- � �� r GLACIER PARK rION PRESENT, AND FUTURE IV I Client: Inland Northwest Land Conservancy Contact: Carol Corbin - Director of Philanthropy and Communications Contact Email: ccorbin@inlandnwland.org Phone: 509.328.2939 Project Manager: Jennah Mitchell & Katie Basnett Staff Assigned: Derrick Mitchell, Jennah Mitchell, Katie Basnett, Signe Clarke, Grace Cady, and Greydon Rohrick Project Start/End Date: September 2024 - Current Scope of Work & Project Outcome: We were contracted to develop and execute a comprehensive campaign centered on protecting the land surrounding the Little Spokane River, highlighting the importance of conservation for both environmental and community health. After all, some things are better left BARE. Aside from campaign development, our team executed a comprehensive strategy for paid ad management and website updates that significantly enhanced their visibility and engagement. We developed targeted paid advertising campaigns across platforms such as Facebook, Instagram, and Google Ads, carefully selecting audience demographics to reach potential clients and community members. By analyzing metrics like click -through rates and conversion data, we optimized these campaigns in real-time, ensuring maximum return on investment and effective messaging. Fast Stats Total Spend: $5,970.21 (Plus $650 on Local Print Ads) 90-Day Campaign Runtime (Plus 3 Months of Traditional Fundraising) 399 New Followers Across All Platforms $0.72 Average Cost Per Click Across All Platforms 810k Total Impressions Across All Platforms 9.3% Average Engagement Rate Across All Platforms $3.9 Million Raised Across All Giving Initiatives & Campaigns (Including Direct Mail Efforts & Direct Donor Outreach) Samples of work are below. VIDEOS: https-Hwww.youtube.com/watch?v=HlaEG2K49V0 https://www.youtube.com/watch?v=bxVMH1 Rj00E https-.Hyoutu.be/5pmgtxFe850?si=5_DOPiyDouwGODJC rV/,4 Inland Northwest Land Conservancy `ons."f Some Things Better Left E Our Mission & Vision The Future of the Inland Northwest We envision a future of interconnected natural habitats throughout the inland Northwest, supporting thriving populations of native plants and wildlife, enjoyed and respected by the people who also call this region home. *f a 1'2- !I- W a,r. to CO.* VC'UnC:f l n • � -� cir a 'oday -Conservation is part of our legacy. For more than 30 years, the Inland Northwest Land Conservancy ITT 1w' has worked hand -in hand with local landowners, community members, and organizations to protect the special places that make '' our region so unique. From preserving wildlife habitats to ensuring . _ ' _ r p • _ r , 4 .t access to nature for everyone, we've safeguarded over—, Oacres 4 E a of land for future generations. And now It's time to preserve Just ' a little bit more. t �'Places like Glen Tana are where families hike, kids learn about s3 . nature, and wildlife thrtves These are the spaces that define our - = region, contributing to our quality of life and offering everyone a 1 rthance to experience the outdoors In its purest form. r`;• -!� a Your support of this conservamn project will permanently protect T these 1,060 acres and fund future conservation efforts. Youll help �- safeguard clean water, provide safe habitats for wildlife, and preserve open spaces where people can reconnect with nature. Together, we can ensure that the wild beauty of Glen Tana remains, t' fff 14 not just for us, but for the generations to come. After all - s ' ?�! ¢ ► conservation is more than just a state of mind - Ws In our nature. it s A DIOA � n r-yf i`L 1T11ll41 �•''11�•.Y."l� t' .� _ ~ r� t S - - 1 V!t ��� • lK �' �) �yl.�.. ,1^j/T�r% -)/�� � �y • �• �. � `: 21.!' .ia•'• ' .lL 1 IV t- .._l :".� . .. i .• Yl_�+i Y1 �J��_lfty �'.r_ �._Wi 1 mac» „ter n •` � i tlr ,F: ,J C Our incredibly talented team modified these images (that came from local Spokane -area photographers) with Al to portray to viewers the true gravity INLC was after for their "Imagine If” Campaign. For example: Imagine if the hiking and camping spots you grew up loving were never preserved for public use? Imagine if future generations never got to experience the beauty of wild nature here in the Inland Northwest? Imagine if there was a way you could leave a legacy of outdoor adventure? NOW YOU CAN. Client: Flathead Warming Center Contact: Cammi Sullivan - Marketing Director Contact Email: developmentfwc59901@gmail.com Phone: 406.890.0934 Project Manager: Katie Basnett Staff Assigned: Derrick Mitchell, Jennah Mitchell, Katie Basnett, Signe Clarke, Grace Cady, and Greydon Rohrick Project Start/End Date: March 2024 - September 2024 Scope of Work & Project Outcome: Our work with the Flathead Warming Center in Kalispell, Montana, showcased our agency's expertise in creative, out -of -the - box social media marketing initiatives, as well as technical writing and public relations. We authored press releases, op-eds, and other materials to communicate the Center's mission effectively while ideating, developing and implementing a comprehensive 6-month social media content campaign strategy. This included managing community engagement, creating short -form and long -form video content of volunteers, staff, and guests to amplify the organization's story, and drive awareness through targeted campaigns. By delivering clear and compelling messaging, we helped the Flathead Warming Center build stronger connections with its community. Samples of work are on the next, along with links to the video content we created for them below. SHORT -FORM VIDEOS: https://www.instagram.com/reel/C7MpSvWuHcy/?utm_source=ig_web_button_share_sheet&igsh=MzRIODBiNWFIZA== https://www.instagram.com/reel/C6tg0LBoxWO/?utm_source=ig_web_button_share_sheet&igsh=MzRIODBiNWFIZA== https://www.instagram.com/reel/C69AAmNu_OB/?utm_source=ig_web_button_share_sheet&igsh=MzRIODBiNWFIZA== https://www.instagram.com/reel/C56QEy6r6L2/?utm_source=ig_web_copy_link&igsh=MzRIODBiNWFIZA== LONG -FORM VIDEOS: https:Hyoutu.be/QPg4LU_xiOo?si=ssfQ99Pofdcr73EI _ _Ile bpi Homeless people are not the problem, they. are the result of the problem. —- L FLATHEAD isWARMING CENTER 94 yoa. kuvw... %CIO m u n*M WARMING fi�CENT ER . Er .arGIN 7do tlwrl+ 14�M1Y1�/G These video segments were created for our local warming center's Instagram page to help promote and showcase the mission and values of the center. View Reels Here: https://www.instagram.com/flathead_ warming center?igsh=MXZuZzZvbzd4cDFjZw== Client: Hancock County Port and Harbor Commission Contact: Taylor Lee Ladner - Marketing and Workforce Development Specialist Contact Email: tleeladner@hcphc.ms Phone: 228.467.9231 Project Manager: Katie Basnett Staff Assigned: Derrick Mitchell, Jennah Mitchell, Katie Basnett, Signe Clarke, and Grace Cady Project Start/End Date: January 2025 - Current Scope of Work & Project Outcome: Our approach for the Hancock County Port and Harbor Commission is centered on developing a compelling marketing strategy to position the region as a prime destination for businesses, residents, and workforce talent. By highlighting Hancock County's economic advantages, thriving industries, and high quality of life, we will craft a compelling narrative that resonates with target audiences. This initiative will be reinforced by the design of visually engaging collateral (based off of stakeholder interviews and research), including a flagship print and digital relocation brochure, flyers, and digital assets that seamlessly align with the region's brand identity. Through strategic storytelling and intentional design, our goal is to enhance awareness, drive engagement, and support Hancock County's long-term growth and development. As this project is still in progress, we do not yet have final performance metrics to report. However, the Hancock County Port and Harbor Commission team has expressed enthusiasm about the direction and progress made so far. Our stakeholder interviews are well underway, providing valuable insights that are shaping the strategy and content development. The initial vision board and brochure cover design concepts have been completed, and we are currently in the feedback phase with the HCPHC team. This collaborative review process will guide the refinement of our creative assets as we move into the next stage —developing second -round designs and building out the first draft of the relocation brochure. arr.,, _._._. .r._........_.. ' ..r..r._w. vision—•�................»�..._.,.� MS, T�eMM Ott** yrr•.r `•'+1+••�M•rr...•�Y. r.r �r ter. Photos ........r_...r..rr.r..rr 35]�AN �` Dafa �rwwr...r.rr. r'i.rrrrwr •••r rr Tabws m ■ i Akiffeco • r l• .• — Ib i, 9 (,P LIN 1 � IArple fear 4011 «llla 1A11/1: fl It ee11 «Fla far�f e. �.en - 01& M A 'E"6 8 K COUNTY II = ''I 01, ■ SAMPLE TEXT GOES HERE SAMPLE TEXT 7 GOES HERE SAMPLE TEXT GOES HERE [CHANCOCK JaL ll `` {_(' t _ a—j r I'm Budget Option 1 - Essential Strategy : $550,000 Focused on foundational branding, marketing, and advertising to enhance La Quinta's presence while optimizing resources. COST DESCRIPTION • Develop and execute comprehensive advertising/marketing campaigns • Build a diversified media program Advertising & Media Buying $200,000 • Budget Allocation o We recommend to our clients that media spend should equal out to be roughly 30% of the overall project budget. So for this cost proposal, we would recommend our ad spend be around $165,000 • Overall Marketing Campaign Development • Graphic design for digital and print collateral Creative Design & Content Photography - Includes High -Quality Imagery, Photography Campaigns, Drone Photography Development $110,000 Videography - Includes High Quality Video Content, Video Campaigns & Vlogs, Video Distribution, Drone Videography, Technical Support • Annual Guide to La Quinta o Content Development, Guide Production, Digital Presence, Distribution and Promotion Brand Development & $75,000 Brand Elements, Brand Assets, Brand Toolkit Refinement Brand evolution, color palettes, taglines, and style guide updates Public Relations & Develop Public Relations Community Engagement $50,000 Community Engagement • Excellent Communication • Content Management • User Experience Website & Digital $75,000 Website and Maintenance Management Digital Media Management • Website & SEO • Target Audience Focus Project Management & $40,000 Ongoing analytics, campaign tracking, and reporting Reporting $550,000 Budget Option 2 - Enhanced Strategy: $750,000 A more robust marketing approach that expands content creation, media reach, and activations. COST DESCRIPTION • Develop and execute comprehensive advertising/marketing campaigns • Build a diversified media program • Expanded traditional media placements Advertising & Media Buying $300,000 • Increased paid media budget • Budget Allocation o We recommend to our clients that media spend should equal out to be roughly 30% of the overall project budget. So for this cost proposal, we would recommend our ad spend be around $225,000 • Overall Marketing Campaign Development • Graphic design for digital and print collateral • Photography - Includes High -Quality Imagery, Photography Campaigns, Drone Photography Creative Design & Content Photography (additional shoots, updated seasonal assets) Development $140,000 Videography - Includes High Quality Video Content, Video Campaigns & Vlogs, Video Distribution, Drone Videography, Technical Support • Videography (highlight reels, event coverage, branded video series) • Annual Guide to La Quinta o Content Development, Guide Production, Digital Presence, Distribution and Promotion Brand Development & Brand Elements, Brand Assets, Brand Toolkit Refinement $90,000 Brand evolution, color palettes, taglines, and style guide updates • Extended brand storytelling, positioning, and messaging • Develop Public Relations Public Relations & Community Engagement Community Engagement $70,000 Excellent Communication • Media partnerships • Influencer collaborations • Content Management • User Experience • Website and Maintenance Website & Digital Digital Media Management Management $100,000 Website & SEO • Target Audience Focus • SEO strategy expansion • Interactive Website elements • UX improvements Project Management & $50000 , • Ongoing analytics, campaign tracking, and reporting Reporting • Advanced analytics, campaign optimization $750,000 Budget Option 3 - Premier Strategy: $900,000 A full-scale, high -impact marketing and branding campaign with the most extensive reach, premium content, and cutting -edge digital strategies. COST DESCRIPTION • Develop and execute comprehensive advertising/marketing campaigns • Build a diversified media program • Expanded traditional media placements • Multi -channel media placements with programmatic advertising Advertising & Media Buying $380,000 • Nationwide and targeted regional campaigns • Increased paid media budget • Budget Allocation o We recommend to our clients that media spend should equal out to be roughly 30% of the overall project budget. So for this cost proposal, we would recommend our ad spend be around $270,000 • Overall Marketing Campaign Development • High -end graphic design, custom illustrations, with additional print and digital assets • Photography - Includes High -Quality Imagery, Photography Campaigns, Drone Photography • Photography (additional shoots, updated seasonal assets) Creative Design & Content $160,000 • Videography - Includes High Quality Video Content, Video Campaigns & Vlogs, Video Distribution, Development Drone Videography, Technical Support • Videography (highlight reels, event coverage, branded video series, docu-style branding videos, tourism promos) • Annual Guide to La Quinta o Content Development, Guide Production, Digital Presence, Distribution and Promotion • Brand Elements, Brand Assets, Brand Toolkit Brand Development & $100,000 • Brand evolution, color palettes, taglines, and style guide updates Refinement • Expanded brand guidelines, immersive storytelling • Extended brand storytelling, positioning, and messaging • Develop Public Relations • Community Engagement Public Relations & • Excellent Communication Community Engagement $80,000 • Media partnerships • Influencer collaborations and local influencer campaigns • Strategic PR outreach • Event sponsorships • Content Management • User Experience and UX improvements • Website and Maintenance Website & Digital $110,000 Digital Media Management Management Website & SEO - SEO strategy expansion • Target Audience Focus • Interactive Website elements and Al Chatbot integrations • Expanded social media strategy with influencer partnerships Project Management & Ongoing analytics, campaign tracking, and reporting Reporting $70,000 • In-depth reporting with real-time campaign adjustments • Advanced analytics, campaign optimization $900,000 Contact Us ® Website k Phone E�] E-mail 0 Social Media 0 HQ address https://bigtopcolIective.com/contact/ +1 (406) 200-8388 helIo@bigtopcolIective.com Bigtop Collective 17 2nd St E Suite #211, Kalispell, MT 59901