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Augustine Agency
ta Q"qrcu 2025 REQUEST FOR PROPOSAL I FEBRUARY 24, 2025 POP AUGUSTINE AGENCY IS PLEASED TO SUBMIT THE FOLLOWING IN RESPONSE TO THE CITY OF LA QUINTA'S REQUEST FOR PROPOSAL ENTITLED, "MARKETING, BRANDING, CAMPAIGN DEVELOPMENT & DIGITAL MARKETING SERVICES." With over 15 years of experience within the hospitality and destination management space and a dedicated in-house team of destination experts, Augustine is uniquely qualified to take your marketing efforts to the next Level. We're pleased to present our qualifications and demonstrate how our ski llset aligns perfectly with your marketing needs. La Quinta's blend of luxury, culture and natural beauty solidifies its status as a premier destination in Southern California. In 2022, the tourism industry contributed approximately $8.7 billion to the Greater Palm Springs area, which includes La Quinta. This figure represents a 16%increase from 2019, highlighting the legi'l tit ons growing appeao visors. As the city continues to grow, so do its offerings for visitors. With tourism providing an impactfulsource of revenue for residents, it is imperative that youragency partner understands the importance of a fully integrated marketing strategy that increases visitation, promotes responsible travel and drives economic development. The City of La Quinta needs an agency that has a proven track record working successfully with multiple stakeholders and constituents in the development of strong, integrated destination marketing campaigns, and one that operates as a true partner to you. AUGUSTINE IS THAT AGENCY. Augustine's process is grounded in research and data. We focus on the "why" or "how" before the "what." We have access to over$4.5 million in research platforms and tools, ensuring the strategic foundation we build for the City of La Quinta is impactful and accomplishes program goals and objectives. Our vast experience in working with a broad spectrum of destination and hospitality clients throughout California over the last 15 years gives us unparalleled insight into the behaviors and personas of your audiences. We're experts at creating brands that impact a diverse population of demographic and geographic targets— educating, inspiring and ultimately motivating consumer behavior. We implement strategic campaigns that work to ensure all communication touchpoints are fully integrated, from digital and print to activation - based marketing. Our wins in marketing are demonstrated time and time again through client successes and industry accolades. In short, we have the experience and expertise needed to ensure your success. THANK YOU SINCERELY FOR YOUR CONSIDERATION. LINOSAY AUGUSTINE AUGUSTINE MOORE AGENCY TX AGENCY CA VP, CLIENT PARTNERSHIPS OFFICE SERVICING THE PROJECT MAIN OFFICE 925-451-3666 1420 E Roseville Pkwy., Ste140 222 W. Las Colinas Blvd., Ste 747E lmoore@augustineagency.com Roseville, CA 95661 Irving, TX 75039 VALIDITYSTATEMENTAII information and pricing provided in the following proposal isvalid fora least ninety (90) days. WHO WE A :E Founded in 1996, Augustine Agency is a full -service digital and creative agency that has spent the last three decades taking the marketing world by storm. The agency is family -owned and operated by Debbie Augustine and Robert Nelson. L!M&!A FOUNDED IN 1996 MORE THAN 15 YEARS OFHOSPITALITYAND TOURISM EXPERIENCE FULL-TIME STAFF X MARKETING AND PR A I i OF MORE THAN 50 SOLUTIONS PROVIDER EMPLOYEES X AT EVERY STEP OF THE CONSUMERJOURNEY PRIVATELY �\ R01-FOCUSED TEAM, • HELD PROVEN WITH DATA - DRIVEN RESULTS EXPERTS IN • 11 40 CLIENTS CONSUMER BEHAVIOR, ` BETWEEN PUBLIC RELATIONS AND ALL OFFICES 19 RETAIL MARKETING TAXPAYER IDENTIFICATION NUMBER:71-0920616 E HAVE ASSEMBLED A TEAM OF SEASONED DESTINATION EXPERTS TO ENSURE SUCCESS FOR THE CITY OF LA QUINTA KALIE WHITSETT CHIEF OPERATING OFFICER Katie arrived at Augustine in 2021 and quickly cemented herself as an integral part of our team. Her skill set is myriad and masterful; she brings with her more than twenty years of experience across various marketing areas, including digital, creative, operations and more. Katie is responsible for the initial management and execution of marketing strategies for several high -profile brands, such as Medieval Times Dinner & Tournament, National Country Music Hall of Fame, Savor Dallas and Jack Black Men's Skincare, to name a few. Her philosophy is to lead with data -driven results, and the multi -mil- lion -dollar brands that she has managed have benefitted from that. She balances a friendly interpersonal dy- namic with a sense of goal -focused professionalism to strengthen both herteam and her clients. CLIENT EXPERIENCE NORTH LAKE TAHOE MARKETING COOPERATIVE NAPA TOURISM IMPROVEMENT DISTRICT VISIT BASTROP VISIT STOCKTON VISIT TUOLUMNE COUNTY VISIT CONEJO VALLEY DISCOVER TORRANCE SISKIYOU ECONOMIC DEVELOPMENT COUNCIL CALIFORNIA HIGHWAYPATROL - RECRUITMENT DIVISION CALIFORNIA HIGHWAYPATROL - DESIGNATED DRIVER PROGRAM/ IMPAIRED DRIVING SECTION CALIFORNIA HIGHWAYPATROL - CALIFORNIA MOTORCYCLIST SAFETYPROGRAM LINCOLN PROPERTIES HEIFER INTERNATIONAL JACK BLACK MEN'S SKI NCARE MEDIEVAL TIMES DINNER & TOURNAMENT AVOCADOS FROM MEXICO MISSION FOODS GUERRERO GLORIA'S LATIN CUISINE FRUIT OFTHE EARTH NATIONAL SOCCER HALL OF FAME PEROT MUSEUM OF NATURAL SCIENCE NATIONAL MANGO BOARD .M0 _10 LINOSAY MOORE VICE PRESIDENT, CLIENT PARTNERSHIPS One of our top marketing masters, Lindsay has led Augustine's Client Partnerships team for over eleven years. Lindsay's sharp, detail -oriented mentality allows her to strategize and execute long-term marketing communication plans with ease, focusing on shifting consumer behavior and producing strong R01 for all clients. Several of our accounts rely on her insight into strategic planning, brand management, account oversight, budget management and client relationships. More than that, Lindsay has spent her time here putting down roots that run deep, both within her own team and within her client relationships. She credits the longevity of these relationships to her commitment to Augustine's Visioneer principles — a "neversay no" attitude and an enthusiasm for creative solutions. She never drops her competitive, stay -ahead -of -the -game attitude, whp+hAr at work or at home, where she is an avid sports fan. LIENT EXPERIENCE VISIT BASTROP CONEJO VALLEY TOURISM DIAMOND PEAKSKI RESORT DISCOVER TORRANCE DOWNTOWN SACRAMENTO PARTNERSHIP EXPLORE ELK GROVE INCLINE VILLAGE GENERAL IMPROVEMENT DISTRICT NAPA TOURISM IMPROVEMENT DISTRICT DOWNTOWN NAPA ASSOCIATION NORTH LAKE TAHOE MARKETING COOPERATIVE NORTH TAHOE COMMUNITYALLIANCE SISKIYOU ECONOMIC DEVELOPMENT COUNCIL VISIT CALISTOGA/CALISTOGA CHAMBER OF COMMERCE VISIT TUOLUMNE COUNTY YOSEMITE MARIPOSA COUNTY TOURISM BUREAU VISIT UKIAH VISIT YOLO COUNTY VISIT DANA POINT RIVER FOX TRAIN KIMPTON SAWYER HOTEL THE MERITAGE RESORTAND SPA RANCHO MURIETA INN & SPA NAPA RIVER INN RANCHARRAH CALIFORNIA HIGHWAYPATROL - RECRUITMENT DIVISION CALIFORNIA HIGHWAYPATROL - DESIGNATED DRIVER PROGRAM/IMPAIRED DRIVING SECTION CALIFORNIA HIGHWAY PATROL - CALIFORNIA MOTORCYCLIST SAFETY PROGRAM TAYLOR BUILDERS STANFORD CROSSING TRIPOINTE HOMES BATES HOMES LANDSEA HOMES NATIONAL MANGO BOARD AVOCADOS FROM MEXICO MISSION FOODS GUERRERO CACIQUE FOODS READYPAC SUNSWEET WILSON PRODUCE MICHAEL MEZZANOTTE EXECUTIVE CREATIVE DIRECTOR Michael has a proven track record of creating insightful, engaging and memorable brand experiences for clients and their customers by combining his skills in design, photo and video and copywriting. He is dedicated to the creative process, looking at each new project as an opportunity to collaborate with a group of talented, like-minded people in order to fully realize a client's visions. Throughout his eighteen years of agency experience, Michael has worked across a wide range of different industries — such as food, homebuilding and tourism — and under his leadership, the team has won numerous awards, including the 2020 Poppy Award for Best Digital Campaign (North Lake Tahoe), the 2022 Poppy Award for Best Destination Brand (North Lake Tahoe) and various gold and silverAddyAwards. ENT EXPERIENCE NORTH LAKE TAHOE MISSION FOODS DEVONSJEWELERS MARKETING COOPERATIVE CACIQUE FOODS SUNPOWER YOSEMITE MARIPOSA COUNTY NATIONAL MANGO BOARD TAYLOR MORRISON HOMES DOWNTOWN NAPA SUNSWEET CAL ATLANTIC HOMES SISKIYOU ECONOMIC BLUE DIAMOND ALMONDS TRI POINTE HOMES DEVELOPMENT COUNCIL NATURIPEFARMS LANDSEA HOMES DISCOVER TORRANCE CALIFORNIAHIGHWAYPATROL- WOODSIDEHOMES VISITCONEJOVALLEY RECRUITMENT DIVISION RIVER FOX TRAIN VISIT TUOLUMNE COUNTY CALIFORNIA HIGHWAY PATROL TRI COUNTIES BANK VISIT YOLO COUNTY DESIGNATED DRIVER PROGRAM/ VISIT STOCKTON IMPAIRED DRIVING SECTION CHILEAN FRESH FRUIT VISIT UKIAH CALIFORNIAHIGHWAYPATROL- SOPHIA FARMS CALIFORNIA MOTORCYCLIST PINK RIBBON PRODUCE AVOCADOS FROM MEXICO SAFETYPROGRAM WILSON PRODUCE ALAN ESKEW VICE PRESIDENT, CREATIVE Alan is a creative leaderand storyteller experienced in creating and implementing high -profile integrated marketing campaigns. Alan joined us at Augustine in 2020, arriving with more than thirty years of experi- ence in the advertising industry as a whole. In that time, he has honed his craft as a writer and has gained a reputation forinventive, entrepreneurial -minded marketing; he hasa passion forcopywriting and is an expert at shaping complex communication into simple and engaging messaging. Alan is the brainstorming beast here atAugustine with a background that includes digital, social, broadcast, print, collateral, presen- tations, promotions, events and various media platforms. A respected thought leader, he hassteered the creative team through a wide range of challenges, embodying a Visioneer attitude through it all. To him, a true creative is neverdone learning and evolving and is able to adapt to different industry innovations and trends. Alan received his B.S. in Marketing at Auburn University. EXPERIENCE VISIT BASTROP CALIFORNIA HIGHWAY PATROL - NAPA TOURISM CALIFORNIA MOTORCYCLIST IMPROVEMENT DISTRICT SAFETYPROGRAM NORTH LAKE TAHOE NATIONAL MANGO BOARD MARKETING COOPERATIVE AVOCADOS FROM MEXICO SISKIYOU COUNTY ECONOMIC CACIOUEFOODS DEVELOPMENT COUNCIL FRITO-LAY VISIT CONEJO VALLEY MISSION FOODS DISCOVER TORRANCE GUERRERO VISIT YOLO PEPSICO VISIT TUOLUMNE COUNTY TEXAS DEPARTMENT OF CALIFORNIAHIGHWAYPATROL- AGRICULTURE (TEXAS SEAFOOD, RECRUITMENT DIVISION GO TEXAN, TEXAS GRAPEFRUITS) CALIFORNIAHIGHWAYPATROL- TXDQ(DAIRYQUEEN) DESIGNATED DRIVER PROGRAM/ SAVOR DALLAS IMPAIRED DRIVING SECTION DR.PEPPER BRINKER (ON THE BORDER, MACARONI GRILL) FURR'S FAMILY DINING COMMUNITY COFFEE MILLER BREWING JOSE CUERVO GAMEDAYVODKA DEVONSJEWELERS STANFORD CROSSING LAFFERTY HOMES DISNEYFUNWORKS UNIVERSAL STUDIOS FLORIDA PIERI SAMANTHA MALONEY GROUP CREATIVE DIRECTOR Samantha has been a key leader of our Creative team here at Augustine for almost ten years. Her deft management skills combined with her eye ford esign have been instrumental in handling several of our biggest projects over the years. Day-to-day, Samantha handles everything across apiece of creative's lifetime, whethershe's designing from scratch, planning on -location photo shoots, revisions or packaging the final product for the client. She knows that creative problems often do not have definite answers, but she has become an expert at working with her team to reach innovative solutions. More than that, Samantha truly believes in each of her clients. Samantha comes from an educational background of both illustration and psychology which makes her fiercely passionate about helping elevate a brand that is putting good into the world, such as through the production of healthy CPGs or through boosting a small destination's local economy with tourism. LIE KIT EXPERIENCE DISCOVER TORRANCE VISIT CONEJO VALLEY NORTH LAKE TAHOE MARKETING COOPERATIVE NAPA TOURISM IMPROVEMENT DISTRICT YOSEMITE MARIPOSA COUNTY VISIT BASTROP SHAWN GRANT AVOCADOS FROM MEXICO MISSION FOODS NATURE RIPE CHILEAN FRESH FRUIT SOPHIA FARMS PINK RIBBON PRODUCE TRICOUNTIES BANK NAPA'S RIVERFRONT CITYOFROSEVILLE SUNPOWER DAIRY COUNCIL OF CALIFORNIA WILSON PRODUCE VICE PRESIDENT OF TECHNOLOGY AND INNOVATION As his title might imply, Shawn is our in-house Innovation maestro. He is a problem -solver by nature, having spent most of his 19+year career in the industry perfecting his knowledge of SEO and digital marketing, as well as learning the ins and outs of driving consumer behavior using data and analytics. In his nine years here at Augustine, Shawn has expertly led our strategy and insights team in order to be the best in the game when it comes to competitive analysis. He loves that Augustine provides him with a playground to explore his curiosity and that the results of it are tangible. He likens his work at Augustine to a 3D printer— he starts with a concept in the imagination and works to make it manifest. Personally and professionally, he is always eager to try something new, saying "Yes!" to every adventure that comes his way. CLIENT EXPERIENCE YOSEMITE/MARIPOSA COUNTY SISKIYOUCOUNTYECONOMIC WILSON PRODUCE TOURISM BUREAU DEVELOPMENT COUNCIL CHANEL NAPA TOURISM MISSION FOODS IMAX IMPROVEMENT DISTRICT CACIOUEFOODS CONTINENTAL TIRES TRAVEL PASO ROBLESALLIANCE AVOCADOS FROM MEXICO TAYLOR MORRISON HOMES DISCOVER TORRANCE BLUE BUNNY ICE CREAM NATIONAL MANGO BOARD CONEJO VALLEY TOURISM LUNDBERG RICE CHIPS NORTH LAKE TAHOE PINK RIBBON PRODUCE MARKETING COOPERATIVE SYDNEE PRINCE VICE PRESIDENT, DIGITAL Syd nee is expertly skilled in market research, strategic planning, social media management, content development and both internal and external communications. She is remarkably fluent in the language of trends, always searching for the next way to present a client's message in a new and exciting format for the online space. Anything, she affirms, can be made fun and engaging, with the right spin. With extensive experience in a wide range of industries, including multicultur- al marketing, nonprofit, IT and telecommunications, Sydnee is well -versed in taking any brand's unique identity and giving it a digital voice. She is always interested in empowering those around her to be their best possible selves; she pushes for confidence across the board, encouraging her team, her clients and her loved ones to be self-assured in all that they do. CLIENT EXPERIENCE VISIT BASTROP VISIT CONEJO VALLEY SISKIYOU ECONOMIC DEVELOPMENT COUNCIL NORTH LAKE TAHOE MARKETING COLLABORATIVE NAPA TOURISM IMPROVEMENT DISTRICT DISCOVER TORRANCE VISIT CONEJO VALLEY VISITTUOLOMNE VISIT BASTROP VISIT CONEJO VALLEY SISKIYOU ECONOMIC DEVELOPMENT COUNCIL AVOCADOS FROM MEXICO NATIONAL MANGO BOARD AMERICAN HEARTASSOCIATION AMERICAN RED CROSS DEVONSJEWELERS VIROSHIELD STANFORD CROSSING CACIOUE FOODS TRICOUNTIES BANK KAREN SANCHEZ SENIOR DIGITAL STRATEGIST FROMAGE FROM EUROPE MISSION FOODS CALIFORNIA HIGHWAYPATROL - RECRUITMENT DIVISION CALIFORNIA HIGHWAYPATROL - DESIGNATED DRIVER PROGRAM/ IMPAIRED DRIVING SECTION CALIFORNIA HIGHWAYPATROL - CALIFORNIA MOTORCYCLIST SAFETYPROGRAM FOLSOM PD GAMEDAYVODKA PLACER ONE Karen is a seasoned Senior Digital Marketing Strategist who has a proven history of excellence when it comes to developing and executing data -driven, targeted campaigns fora wide range of sectors. With a robust background in both online and offline marketing, Karen is adept at managing comprehensive projects from initial concept to successful launch, leveraging her expertise to enhance brand visibility and drive substantial conversion rates. She is a true force at Augustine and her dynamic, strategic approach to digital marketing has proven invaluable to each of our clients' paid media efforts. CLIENT EXPERIENCE NORTH LAKE TAHOE ACURA MARKETING COLLECTIVE HYUNDAI SISKIYOU ECONOMIC NORTHWESTERN MUTUAL DEVELOPMENT COUNCIL CALIFORNIA HIGHWAYPATROL - CHEVROLET RECRUITMENT DIVISION HONDA CLAIRE MARCUS DIRECTOR OF CLIENT PARTNERSHIPS Claire thrives best in the worlds of branding and analytics. Her curious personality pushes her con- stantly to discover the meaning behind a given set of numbers —she is always asking, "How can we use this data to become better?" Claire uses her decade of experience in strategic planning and market research to develop first-rate plans to drive consumer behavior in the right direction. She feels that being a Visioneer means being a storyteller and is always finding the right way to present her clients' message wholly and genuinely to the consumer. Claire has vast experience across multiple verticals, specializing in CPGS and placemaking spaces. Priortojoining Augustine, she specialized in market research, social media and custom erexperience with a LA -based SaaS company, and has worked with a wide variety of Fortune 500 companies across a number of different industries. Entertainment (FOX Broadcast, ABC Studios, 20th Century FOX), retail (Victoria's Secret, The UPS Store, Overstock.com), hospitality (Hyatt) —Claire has crafted a story around them all. She has spent her career building strong relationships within the industry, and her passion for continuing to grow those relationships has only gotten stronger since her time at Augustine. CLIENT EXPERIENCE NORTH LAKE TAHOE MARKETING VISITYOLO COOPERATIVE RIVER FOX TRAIN CONEJO VALLEY TOURISM DISCOVER TORRANCE NAPA TOURISM IMPROVEMENT DISTRICT SISKIYOU COUNTY ECONOMIC DEVELOPMENT COUNCIL VISIT TUOLUMNE COUNTY CACIOUE FOODS AVOCADOS FROM MEXICO US HIGHBUSH BLUEBERRY COUNCIL BRIANNA BASOLO ACCOUNT SUPERVISOR NATIONAL MANGO BOARD CALIFORNIA FUTURE FARMERS OFAMERICA PRECIZION PARTNERS Brianna joined Augustine in early 2022 and serves as a key piece of support for our Client Partnerships team. Before she arrived at Augustine, she had always had an affinity for creative storytelling in all forms, pivoting that into a Bachelor of Arts in Mass Communications with an emphasis in Advertising and a minor in Public Relations. Bridging the gap between fiction and fact was easy for her, and now she employs her clever imagination to help our clients tell their stories in the best possible way. Brianna wants to foster community, both between our clients and their consumers and between ourteam and theirs. As a Visioneer, she is never afraid to go first — to get her hands dirty and jump into exciting projects, even if the prospect is daunting. LIENT EXPERIENCE NAPA TOURISM CALIFORNIA HIGHWAY PATROL - IMPROVEMENT DISTRICT RECRUITMENT DIVISION SISKIYOU COUNTY ECONOMIC DEVELOPMENT COUNCIL SISKIYOU CLIMATE COLLABORATIVE SISKIYOU FARM CO VISIT BASTROP CALIFORNIA HIGHWAY PATROL - DESIGNATED DRIVER PROGRAM/ IMPAIRED DRIVING SECTION CALIFORNIA HIGHWAY PATROL - CALIFORNIA MOTORCYCLIST SAFETYPROGRAM TRI COUNTIES BANK FOLSOM POLICE DEPARTMENT LAFFERTY TAYLOR BUILDERS PLACER ONE AL_ JANETTE MAACK GROUP ACCOUNT DIRECTOR An expert problem -solver hailing from an extensive career in destination marketing, Janette Loves to turn our clients' biggest challenges into their greatest success stories. Janette worked in marketing for more than ten years before she arrived at Augustine, with a focus on content development and social media. Her unique visions and real -world experience within the Destination Marketing Organization (DMO) landscape are essential assets to our team, and she utilizes these areas of expertise often with Augustine's own destination clients. Janette was the Dig italMarketing Manager at Visit Vacaville for four years and later went onto head up social, PR and content marketing at Visit Napa Valley for another four years. During her time there, she cultivated positive relationships with Visit California, which she still maintains. Janette is a green thumb in every sense of the phrase— her thriving backyard garden will tell you that much — and is uniquely equipped to help every client she meets blossom. CLIENT EXPERIENCE VISIT NAPA VALLEY SISKIYOU FARM CO FOLSOM POLICE DEPARTMENT DOWNTOWN NAPA ASSOCIATION VISIT STOCKTON TRI COUNTIES BANK NAPA TOURISM IMPROVEMENT CALIFORNIAHIGHWAYPATROL- LAFFERTY COMMUNITIES DISTRICT RECRUITMENT DIVISION GIRL SCOUTS CENTRAL CA VISIT VACAVILLE CALIFORNIAHIGHWAYPATROL- PLEASANT VALLEYAGRICULTURE SISKIYOU ECONOMIC DESIGNATED DRIVER PROGRAM/ ASSOCIATION DEVELOPMENT COUNCIL IMPAIRED DRIVING SECTION TAVLOR BUILDERS SISKIYOU CLIMATE CALIFORNIA HIGHWAY PATROL - COLLABORATIVE CALIFORNIA MOTORCYCLIST SAFETYPROGRAM TAYLOR ECK DIRECTOR OF PUBLIC RELATIONS Taylor is on the lookout forthe next brand she can help carry to the next level. Her keen eye forstory- telling can pullsomething newsworthy out of anything, from the smallest destination town to huge convenience store chains. She supports and develops PR strategies, manages day-to-day projects and activities, develops and executes press materials, monitors and manages editorial calendars, handles inquiries from various media services and event listings and assists with crisis communica- tion. Taylorloves how close-knit herteam is, as that enables herto connect with the client through every part of the process. When she isn't running after pitches and media strategies, well —she's still running! An avid fitness fanatic, Taylor estimates that she runs close to 60 miles a month. CLIENT EXPERIENCE VISIT BASTROP NORTH LAKE TAHOE DISCOVER TORRANCE MARKETING COLLABORATIVE SISKIYOU ECONOMIC MAVERIK DEVELOPMENT COUNCIL NATIONAL MANGO BOARD NAPA TOURISM IMPROVEMENT DISTRICT REFERENCES We pride ourselves on our long-term client partnerships. From building award -winning creative campaigns to delivering record -breaking digital results and helping shape PSA campaigns that build stronger communities across California, our clients'success is our success. 'Augustine Agency has been a key contributor and partner with the North Lake Tahoe Marketing Cooperative in what we've accomplished as a destination. Their creative marketing strategies, stewardship initiatives, the development of our refreshed brand identity and compelling digital campaigns, have resulted in successful return on investment metrics, ultimately driving tourism to North Lake Tahoe in our established need periods." ANDYCHAPMAN PRESIDENT/CEO, TRAVEL NORTH TAHOE NEVADA 0 north lake tahoe CLIENT CONTACT ANDYCHAPMAN DDCcmCflTirrn CLIENT PHONE NUMBER ;2-1611 CLIENT EMAIL ANDY@TRAVELNORTHTAHOENV. COM PROJECT MANAGER CATHY NANADIEGO, GROUP ACCOUNT DIRECTOR PROJECT DESCRIPTION AGENCY OF RECORD - CREATIVE, PHOTOGRAPHY/VI DEOGRAPHY, DIGITAL/SOCIAL, WEBSITE, CONTENT DEVELOPMENT, PUBLIC RELATIONS PROJECT START DATE MAY2076 PROJECT END DATE CURRENT CLIENT A o� SISKIYOU GALIFORNINS NORTH "Discover Siskiyou has worked with Augustine Agency for nine years, with CLIENT CONTACT HEATHER CIPPILONE, Augustine guiding our work from brand DIRECTOR OF MARKETING CLIENT PHONE NUMBER conce tion/im lementation to social p p CLIENTEMA CLIENT EMAIL media management, campaign creation HEATHER@DISCOVERSISKIYOU.COM PROJECT MANAGER and execution, collateral design and JANETTE MAACK, GROUP ACCOUNT DIRECTOR PROJECT DESCRIPTION public relations coordination. Their deep AGENCY OF RECORD - CREATIVE, PHOTO GRAPH Y/VIDEOGRAPHV, of consumer behavior, L, DIGIunderstanding i CONTENTDEV DEVEWEBSILOPMENT, CONTENT DEVELOPMENT, combined with their ability to create PUBLIC RELATIONS PROJECT START DATE JULY2021 compelling content and impactful PROJECT END DATE CURRENT CLIENT campaigns, makes them a valuable partner for any organization looking to enhance its brand presence. The entire Augustine team is highly responsive, collaborative and dedicated to achieving success for their clients." HEATHER CIPPILONE SISKIYOU, DIRECTOR OF MARKETING "We hired this firm based on theirprowess as a destination management firm. There is a synergy between our two organizations ... They are quick to respond, keep their finger on the pulse of our community ... and listen well when the Board may want to try a new CLIENT CONTACT DEBBIE HAYS, SALES/COMMUNITY RELATIONS CLIENT PHONE NUMBER 310-561-7anA CLIENT EMAIL DEBBI E@DISCOVERTORRANCE.COM PROJECT MANAGER CATHY NANADI EGO, GROUP ACCOUNT DIRECTOR PROJECT DESCRIPTION approach/direction in our marketing endeavors. AGENCY OF RECORD - CREATIVE, PHOTO GRAPH Y/VIDEOGRAPHV, With the main objective for Discover Torrance I DIGITAL/SOCIAL, ITE, CONTENT DEVELOPMENT, being heads in beds, Augustine's marketing PUBLIC RELATIONS PROJ ECT START DATE MAY 2015 is consistently mindful of this goal - an ever- PROJECT END DATE CURRENT CLIENT present driving -force behind campaigns. Specifically, for Discover Torrance, Augustine is the agency of record managing all marketing and PR efforts across paid media (planning and managing various digital tactics), organic social media, search engine optimization, website maintenance, content development for blogs and newsletters, public relations, creative services and overall strategy. The partnership between Discover Torrance and Augustine has been a synergistic collaboration for 70 years, and counting!" DEBBIE HAYS DISCOVER TORRANCE, SALES/COMMUNITY RELATIONS ADDITIONAL REFERENCES r NORTH TAHOE CHAMBER CLIENT CONTACT KIRSTIN GUINN CLIENT PHONE NUMBER 530-581-8704 CLIENT EMAIL KIRSTIN@NORTHTAHOECOMMUNITYAL LIANCE. COM PROJECT MANAGER CATHY NANADI EG 0, GROUP ACCOUNT DIRECTOR PROJECT DESCRIPTION AGENCYOF RECORD - CREATIVE, PHOTOGRAPHY/VIDEOGRAPHY, DIGITAL/SOCIAL, WEBSITE, CONTENT DEVELOPMENT, PUBLIC RELATIONS PROJECT START DATE MAY2076 PROJECT END DATE CURRENTCLIENT CLIENT CONTACT SGT. BRUCETHUELCHASSIGNE CLIENT PHONE NUMBER 916-843-3767 CLIENT EMAIL BTH UELCHASSAIGNE@CHP. CA. GOV PROJECT MANAGER JANETTE MAACK, GROUPACCOUNT DIRECTOR PROJECT DESCRIPTION AGENCYOF RECORD, CHP RECRUITMENT DIVISION - CREATIVE, DIGITAL, PHOTOGRAPH Y/VIDEOGRAPH Y, MEDIA BUYING, WEBSITE PROJECT START DATE JULY2020 PROJECT END DATE CURRENT CLIENT DISCLOSURES Augustine Agency has no significant prior or ongoing contract failures. There are no pending civil or criminal investigations which involve the Proposer or in which the Proposer has been judged guilty or liable within the last five years. DESCRIPTION OF WARRANTY/ GUARANTEE OF WORK PRODUCT Prior to beginning work on any project, our project management team develops a project plan that includes the clearly defined scope, including deliverables and performance goals, project team, project budget and milestones for both parties to sign. Should project attributes change, from scope to timelines, our project management team will send an updated project plan outlining the changes for both parties to sign. Upon project completion, our project management team conducts the project close to review performance and develops a project acceptance form for both parties to sign agreeing the project has been completed to agreed upon terms. Throughout the term of the agreement, we will conduct weekly project status calls to ensure alignment and timing. 17 1 LA QUINTA RFP 2025 SUBCONTRACTORS Augustine Agency partners with MaHKAdvertising to enhance our advertising strategies. This partnership focuses on combining technology and audience insights to betterserve our clients. With a proven track record in digital and traditional marketing for DMOs, MaHK actively strengthens emotional connections between destinations and their top prospects. Through enhanced data access, innovated digital technology and attribution reporting, the digital partnership aims to elevate brand awareness and conversions across touchpoints. STATEMENT OF INSURANCE If selected, Augustine will provide the minimum insurance coverage and indemnification noted in Attachment 1. 18 1 LA QUINTA RFP 2025 SCOPE OF WORK Augustine's 15 years of destination marketing experience and long-term client partnerships in the tourism and hospitality space demonstrate our deep experience developing and executing effective marketing plans that engage both the community and visitors. We will work alongside your in-house team to promote the City of La Quinta to the highest level. Our data -driven strategies and impactful marketing campaigns for destination clients throughout California are proven to inspire and engage audiences and drive results. BUDGET BUDGET OPTION 1: OPTION 2: $550,000 $750,000 BUDGET OPTION 3: $900,000 MCUTA LIUUUC 1: ;0ODU,UUU Please note: Budget below is estimated and flexible based on feedback from the La Quinta team. We will work with you to refine the budget as needed if awarded the contract. 19 1 LA QUINTA RFP 2025 Please note: Budget below is estimated and flexible based on feedback from the La Quinta team. We will work with you to refine the budget as needed if awarded the contract. BUDGET OPTION 1- $550,000 1 June 1, 2025 — May 31, 2026 SOW ESTIMATED AGENCY FEES PR Management — includes proactive pitching, HARO $48,000 ($4,000/month) opportunities, development of unique story ideas, development and maintaining shared content calendar, blog development (2/month), reporting, etc. Account Management— includes strategic account $48,000 ($4,000/month) planning, project management, budget estimating and management, reporting review, project updates, client/board meetings, presentations, conference calls, partner/vendor management and support. Website Management— includes monthly $36,000 ($3,000/month) management of website content updates, business listing updates/adjustments, functionality and other maintenance needed for the La Quinta website. Budget does not include hard costs, new landing page designs or implementation. Additional pages needed for site growth will be scoped and estimated separately. SEO Optimization — includes on -page search $12,000 ($1,000/month) optimization, link building, backend website optimization and new keyword opportunity research and reporting for the website. 20 1 LA QUINTA RFP 2025 Please note: Budget below is estimated and flexible based on feedback from the La Quinta team. We will work with you to refine the budget as needed if awarded the contract. Paid Digital Media Management — includes campaign $12,000 ($1,000/month) deployment of tactics as approved, optimization and monthly reporting. Does not include paid media hard costs. Creative Production — includes campaign $94,000 concepting, brand enhancement, development of paid media campaign assets, graphic design, photography/videography, design and production of the Annual Visitor Guide and other creative collateral as needed. Paid Media Hard Costs $300,000 (annual) TOTAL FEES $550,000 (June 1, 2025-May 31, 2026) 21 1 LA QUINTA RFP 2025 4411�Mdzulm Please note: Budget below is estimated and flexible based on feedback from the La Quinta team. We will work with you to refine the budget as needed if awarded the contract. BUDGET OPTION 2: $750,000 1 June 1, 2025 — May 31, 2026 SOW ESTIMATED AGENCY FEES PR Management — includes proactive pitching, $48,000 ($4,000/month) HARD opportunities, development of unique story ideas, development and maintaining shared content calendar, blog development (2/month), reporting, etc. Account Management — includes strategic $48,000 ($4,000/month) account planning, project management, budget estimating and management, reporting review, project updates, client/board meetings, presentations, conference calls, partner/vendor management and support. Website Management — includes monthly $36,000 ($3,000/month) management of website content updates, business listing updates/adjustments, functionality and other maintenance needed for the La Quinta website. Budget does not include hard costs, new landing page designs or implementation. Additional pages needed for site growth will be scoped and estimated separately. 22 1 LA QUINTA RFP 2025 Please note: Budget below is estimated and flexible based on feedback from the La Quinta team. We will work with you to refine the budget as needed if awarded the contract. SEO Optimization — includes on -page search $12,000 ($1,000/month) optimization, link building, backend website optimization and new keyword opportunity research and reporting for the website. Paid Digital Media Management — includes $12,000 ($1,000/month) campaign deployment of tactics as approved, optimization and monthly reporting. Does not include paid media hard costs. Creative Production — includes campaign $94,000 (annual) concepting, brand enhancement, development of paid media campaign assets, graphic design, photography/videography, design and production of the Annual Visitor Guide and other creative collateral as needed. Paid Media Hard Costs $500,000 (annual) TOTAL FEES $750,000 (June 1, 2025-May 31, 2026) 23 1 LA QUINTA RFP 2025 A4114 *1 ► ► IM Please note: Budget below is estimated and flexible based on feedback from the La Quinta team. We will work with you to refine the budget as needed if awarded the contract. BUDGET OPTION 3: $900,000 1 June 1, 2025 — May 31, 2026 SOW ESTIMATED AGENCY FEES PR Management — includes proactive pitching, $48,000 ($4,000/month) HARO opportunities, development of unique story ideas, development and maintaining shared content calendar, blog development (2/month), reporting, etc. Account Management — includes strategic $48,000 ($4,000/month) account planning, project management, budget estimating and management, reporting review, project updates, client/board meetings, presentations, conference calls, partner/vendor management and support. Website Management — includes monthly $36,000 ($3,000/month) management of website content updates, business listing updates/adjustments, functionality and other maintenance needed for the La Quinta website. Budget does not include hard costs, new landing page designs or implementation. Additional pages needed for site growth will be scoped and estimated separately. SEO Optimization — includes on -page search $12,000 ($1,000/month) optimization, link building, backend website optimization and new keyword opportunity research and reporting for the website. 24 1 LA QUINTA RFP 2025 A4114 *1 ► ► IM Please note: Budget below is estimated and flexible based on feedback from the La Quinta team. We will work with you to refine the budget as needed if awarded the contract. Paid Digital Media Management —includes $12,000 ($1,000/month) campaign deployment of tactics as approved, optimization and monthly reporting. Does not include paid media hard costs. Creative Production — includes campaign $144,000 (annual) concepting, brand enhancement, development of paid media campaign assets, graphic design, photography/videography, design and production of the Annual Visitor Guide and other creative collateral as needed. Paid Media Hard Costs $600,000 (annual) TOTAL FEES $900,000 (June 1, 2025-May 31, 2026) 25 1 LA QUINTA RFP 2025 MEDIA BUYING Augustine's digital media team specializes in media planning and buying to not only drive conversions but build long term relationships with consumers. Our360 approach focuses on reaching ourtarget audience segments where they live, work and play. We aim to boost exposure, increase brand awareness, drive website traffic - all leading to a lift in conversions and destination visitation. Ourapproach includes a holistic view of campaign performance. By utilizing a real-time data toolwith API integrations to various media platforms, we prioritize optimization based on key [earnings from audience engagement to increase return on investment. Augustine provides in-depth monthly reporting to review KPIs and industry trends. Reporting key performance indicators prioritize hotel bookings, location visits through device ID tracking, website conversions and general awareness -based metrics. Option 1 Jul Au uet Sept I OC' Nov Decj Jan reh Mad- Apt May June MmOdy Media Rur ;ut iumrnar . S% wA - 7i% Shouldw -din% Spring - 75% Summer - 5% ltit)k' Pratrarnmatic Disc -lay 5 25000 a% P,ugrirttrn)1lcNJ: lvc S 15,000 5% Many Drrett 5 55'aw 181.E Search/Prrlormencr Mu $ 80,000 27% trill $ 57,000 17% V16c0 (LTV, Youlu*l $ bu,0u0, ]0K Cc ngarstinp(Search.Mrts) $ 11000, 4% S 300,000 $ 300,000 Dir"ence OPW 2 July August Sept Ott Nov Dec Jan Feh Mara Apr Mau Jude Mont* MediaBudert Summer-5% Peak -25% Shoulder -4D% Sprin -25% Summer -5•i 101ah P,agramrnatic Dlsolay $ 45,000 9% P'nammmatic Native rlanv= Dkect � 15,000 314 60,000 12 % tl.st m eBlastsMewsletter $ 6.DW Srarrh/Perfonmance Maw $ 108,000 27`i Sauai Meta. Snipchaij 93,000 20% Vidw (CTV Ri. YouTube) $ 92,000 18% PnM $ 15,non 3% ConqaoMg ISearch,Met)) $ 1610W 3% PrtlgtemmeticAudb $ a5.000 9x 500 000 SW,W;J UlNerence 5 - t10n3 lul An uq Set Oct Nov net w, =rti Mmt1, all, Mq lurre MtMt* Media Budget Summer - tp% 4bak - 2!3% Shoulder - 4UJ6 Spring -1S% Summer - !o% 10tals P. ograaenatk DI ' b d01000 Programmauc Nww $ 15,wo Cvstom eBlasts,Mewsletters 15,000 Native Direct 60,000 Saan*PPerformance Max S_xurt IMeta,Sin haij 5 95,000 92,000 vlaw (CTV RT. YbuTube) $ 110,000 Pnnt C:n uestin Search, MeS4 $ 12.S00 23,000 Pro trmWi:Audio 45,000 OOH $ 100,000 -- WAN $ E-00,0W Dif+erencc S 75no GRAPHIC PcSIGN r� Augustine's in-house creative team is composed of Creative Directors, Designers, Art Directors, Videographers, Animators and Copywriters with an unmatched level of expertise and history of creative excellence. Whether we are designing and developing a print ad, digital campaign assets, an Annual Visitor Guide or collateral to support in -person activations, the team collaborates to produce eye-catching designs that inspire and drive results. The following work samples are examples of recent graphic design work. GRAPHIC DESIGN SISKIYOU EPIC IN EVERY DIRECTION CAMPAIGN Print and Digita[Ads IV warlp� ti Y� - N HIIN' �tl„MM-� » !nl ��r :� r D�kECTiON • AL .. A SISKIYOU CALIFORNIA'S NORTH --Pmg anu uu, iue view: ii � au uere m --y— So what are you waiting for? Discover the _ incredible natural wonders of Northern California. Plan your trip today! i A i _ BOOK YOUR STAY TODAY AT? ;t DISCOYERSISKIYOU.COM ry m-- �• � 11 w�MY Iti�N1' � �•,Ir iF�uov e� as�irw.,.,� _' '•0r LA QUINTA R F P 2025 GRAPHIC "r Wwff�*A K E TA H 0 E MAKE A CLEAR DIFFERENCE I�1 —MAKEA— CLEAR � DIFFERENCE � U -MAKE A- C CLEAR DIFFERENCE ci r � fV A a GRAPHIC MNVMA TAHOE Q north lake tahoe Branding, Logo Design and Campaign Collateral MEN }, TRUCKI ,A --,.A � O O U ORESORT V O U O ' 89 BCD 0 north lake tahoe KINGSIs BEACH INCLINE VILLAGE CRYSTAL • BAY i TAHOE VISTA A 'W� TAHOE CRY 1al EWOOD SORT 00,0. 0 (o 0 0 e 0 0 SAND HARBOR It• • e e • CHIMNEY LAKEBEACH TAHOE MEEKS BAY MouM11n "Ing Trail "Wag Trail Ross Boons Tno 'ty Ilar.kiC.OT.bondTt.�� WMpfing Holm. EMERALD BAY A TRUE p 71 Zi ......... UNBELIEVABLE, BUT ......... F 0 0 D I E T- RRAHCE Met fell IY1i111f1/1 II DISCOVER T RRANCE�al ylli11U1 itwpm %41 OVER TORRANCE ACTIVITY MAPS 0 Murdock Stadium Score peek at this stadium nearby El Camino College,, which was the featured stadium in the 2005 version of The Longest Yard. 0 < IL 0 Old Torrance Populated with historic buildings, Old Torrance is home to multiple period films including the 1974 classic Gone In 60 Seconds and Its 2000 remake. And don't be too surprised m _. ,■ i f spot a Gelco character in town. Marty ckecher ls am ,Progres here including and / Bowfle reR Progressive, Bacardi filming antl Bowflex. Rob Lowe was spotted filming an episode of 9-1-1. Lone Star. 0 Torrance Beach Torrance Beach has been the setting for many popularer series. a where kyred a case. H character from The Closerclosetl a case. HBO'S 1 hit series Insecure may be a real depiction of life In Los Angeles proper but some scenes were shot right here. And while Grey's Anatomyls famously set in Seattle, some scenes by the water were shot at none other than yours truly. If you're looking for some big screen excitement, atrip to Torrance makes for apicture-perfect getaway. This flick -friendly city has A QOro been the scenic backdrop for more than 200 films and television episodes for decades. From the scene of the crime in Scarfaceto O' Torrance irport Picturesque Zamperini Field has served as the CIA Headquarters for Cassle In The Flight Attendant, Torrance Is the perfect setting to plan an award -winning getaway. set of marty first-class commercials for AT&T, Hewlett Packard, Honda, Lincoln, Microsoft, 0 Torrance Nigh School © The BoubleTree by Hilton Torrance/South Bay Midas, Timberland, Toyota, Vertzon and The unique architecture makes this functioning high This iconic hotel has been a backdrop in many shows and films more. It's also been featured In Flirty Dancing school an Ideal location for TV series and films Including Including the Emory award -winning series The people v. O.J. Snowfall, Champs vs. Stars on TV and the Bully the Vampire Slayer, Bruce Almighty, She's All Simpson: American Crime Story. Miss Arizona movie. That and Beverly Hills, 90210. You also might recognize West High from a TV spot on NBC Sports Feature and Q Residential Neighborhoods the Torrance Aquatic Center from a photoshoot with A driving tour through Torrance's neighborhoods will reveal many Keep an eye out for for parks and other locations Olympic swimmer and bronze medalist Caroline Burckle. familiar homes. Say hello to the Scarface scene where Tony in Torrance. They've been used for WhatsApp, ©meets Gina at his mother's home or drive by the home of Duffy State Farm, Lowe's, Sephora, Wendy's, Del Amo Fashion Center the Vampire Slayer. Plus, Horrible Bosses featured a key Alen, Burke Williams, Victoria'sSecret and With over two million square feet of space at Del Amo scene in East Torrance. Dirk Diggler's house in Boogie Nights Kohler commercials and photo shoots. TV Shows Fashion Center, the shopping options, as they might can be spatted and the HBO series Barry was filmed in Torrance like NCIS, Jimmy Kimmel Llvel, Storage Wars, say In 1983's Valley GIM, are "totally awesome." neighborhoods, too. We recommend staying In the car vs. Supermarket Stakeoutand pelican have also Numerous movies, TV shows and commercials have trespassing for selfies (Torrance residents will thank you, too). been filmed in Torrance. been filmed here including Bad Santa, Jackie Brown, HGTV fans will also be pleased to know that both Property Reno 911, Bllppl (a children's show), and Coca-Cola Brothers and Flipping 101 have been filmed here. _ and Chase commercials. DISCOVER ACTIVITY MAPS TORRANCE After an awesome day of craft brewery adventures and tastings, kick back, relax and stay awhile. �. With an incredible array of lodging choices, Torrance features something for every taste and style. To book a stay in Torrance, please visit stay diwovertorrance.com r Best Western Plus AVHa Suites Torrance 3531 Torrance Blvd, Torrance, CA 90503 310.540.5051 DIecoverTorrance.'—d- stWestern Bluestein Hotel, Ascend Hotel Collection 244E Sepulveda Blvd, Torrance, CA 90501 310.539.9008 DiscoverUnrari—ooMBlemstem Courtyard Los Angeles Torrance/Palos Verdes 2633 W Sepulveda Blvd, Torrance, CA 90505 310.533.8000• [Hs—`P w.cotn/CourtyardTorrance DoubleTree by Hilton Torrance - South Bay 21333 Hawthorne Blvd, Torrance, CA 90503 310.540.0500 DiscoverTormnoe.com/DoubleTree Extended Stay America Los Angeles - Del Amo Circle 3995 W Carson St, Torrance, CA 90503 310.643.0048 - DlscoverToman—/ESDeIAmo Extended Stay America Los Angeles - Torrance Blvd 3525 Torrance Blvd, Torrance, CA 90503 310.5405442 - DIscoverTomance.cmn/ESTorranee Howard Johnson Torrance 3673 Torrance Blvd, Torrance, CA 90503 310.316.5570•DlscoverT cecom/Ilow: rdJohn MC Pacific Inn & Suites 4111 Pacific Coast Hwy Torrance, CA 90505 310.378.8511 Discoverierrance.com/MCI ac f c Miyake Hybrid Hotel Torrance 21381 S Western Ave, Torrance, CA 90501 Ramada Torrance Hotel 29BB Pacme Coast Hwy, Torrance, CA 90505 310.325.0660 • [HscoverTorrance.com/Ramada Redac Gateway Hotel 20801 S Western Ave, Torrance, CA 90501 310.212.5222 - DlscoverTerrance Bone/Redac Residence Inn - Torrance/ Redondo Beach 3701 Torrance Blvd, Torrance, CA 90503 310.543.4566. DlsceverTomance.com/Residencelnn Anno.02 ES Aniinc Torrance Rednndn Reach 9 0 P a r e Ave To an e CA 0503 Brewwilw Absolution Brewing Company 2878 Cd—Itla St, Torrance, CA 90503 310A90.4860AbadutlonBrewingCompaewcom © Bu2zrock Brewing Co. 21T70 Del Amo Clr E, Torrance, CA 905m (lorsee in 1Ne Brows Nd0 3102B4.8B38 TheBrewsHaLcom © Hermosa Brewing Co. 1855 Del Ads, Blvd, Torrance, CA 90501 424.5583006- Hermosaare .9c..com Q HopSaiut Brewing Company 5160 W 190te %Torrmwe, CA 90503 310214A877 - Hoplleldd eom cplpm5hst � � a � e S �TwranceBlM i Un4uez at �r-U+wTorrance BlW Was, n I� Wce rson 3[ Bnd �� s$ � '4=PUIvxUe 91M $ I © Monkish Brewing Co. 203n S Western Ave,Tomance, CA 90501 3102952157 MonkkhBrewllrg.com 0 Project Barley Square Brewery & Pub 1109Van Nees Ave,Torca oCA90501 d24376.5115PrpnectBarleµcom Q Red Car Brewery & Restaurant 1266 Sartori Ave Torrence, CA 90501 M 117820222 - NBdCse6rewery.Ce,n 0 Scheib Premium Ales 2964 Columbia St, Torrance, CA 90503 4'L1.7772964—Sehellb— s E W10filA 6t Harpers ft W,AmM1 at F 4 4� Q Smog City Brewing Company 19M Del Amo Blvd, Torrance, CA 90501 310.3202664 smogotyBrewing.can Smog City West 22755 Hewteorne Blvd, Torrance, CA 90505 310]91.1015 SmogCitv3rewing.com N Qur %'or'o *8' w Teur LA Beer Hop: 323.230.0012 Ualeernoweem I AM 01 OVER TORRANCE ACTIVITY MAPS IR 6 -av-,TaA4AM CapitaG OF SOUTHERN CALIFORNIA Torrance is a ramen-lover's paradise. We've rounded up the nine not -to -miss favorites so you can get a taste of "The Ramen Capital of Southern California." O Hakata Ikkousha Ramon 0 Ranen Jasui Create your custom bowl of ramen with fresh ingredients and Indulge in homemade ingredients like soba noodles, noodles made in-house. Try the Mentaiko or God Fire with a la-yu sauce and Josui stock. Make it your own by adding side of crisp fried chicken and the Goodness Gyozas. a combination of customizable toppings like an extra 21605 S. Western Ave., Ste. J spicy fire ball. Hokkaido Ramon Santouka 2212 Artesia Blvd., Ste. B v The delicious noodles and authentic taste ofthisfamous0 Ramon Yamadaya shop In Japan Is also avallable In Torrance, Try their delicious Tonkotsu broth ramen Is a rich and creamy soup made noodles In a full -flavor soup topped with select gourmet Items after 20 hours of cooking to extract the greatest amount fora true treat. of flavor possible. 3525 W. Carson St, Ste. 164 3118 W. 182nd St., Ste. 4036 ©Ro R�u Ramon Q Shin-sen-Gumi Try t e Garlic Bomb Ramen, K.O. Spicy Ramen and Shacho Pronounced "shin sen goo -me," this to -go ramen option Ramen, or If you're realty feeling daring, take the Ko Ryu Spicy Ramon Challenge. You may find yourself on the Legends comes with a drive-thru that Is open seven days a week, including holidays. Challenge Wall of fame at either Torrance location. 18203 S. Western Ave., Ste. 104 24631 Crenshaw Blvd. & 21006 Hawthorne Blvd. / Torrance Yokol: Kamen Iiak�ya uido �/ Experience the style of a Tokyo Yokocho or "lanes." This spot features a variety of menu items including their Food is served from nine different alleys throughout Spicy Red v iso Ramen and dishes with black shisen. the restaurant to add an immersive ambiance to 1730 W. Sepulveda Blvd., Ste. 6 the delicious flavors. 2589 Padfic Coast Hwy. FRIENDS GRAPHIC DESIGN DOWNTOWN NAPA THERE'S NO SPRING LIKE NAPA 44 Opt, i..ai N GRAPHIC DESIGN DOWNTOWN NAPA THERE'S NO SPRING LIKE NAPA . M f PLAN NOW ® Oe Mall• x Do Maps X Da Maw X ® Os Nays X . Delights Ihaf tar." from apurcesn I o edectee V" own eke of psredw is we"tow you 9-avbll•d ad—Muv, hsf wWl ha..av►ryo�i • New canections, new lla"a and new Ind e•eryttanq to between Plan ywn sptnq Bock your trip to Napa and 6 seowx a new taus wagpa^g wan you, pet friendly escape in jJventures away your :earn to DOwrrl<lwri sscapa to Maw today world of s,:;nngti ire bliss Downtown Napa tMs aprng NaM, Ran VCgX Drop getaway INS sofing , ' "'drt v c.. II- Indu ge to E.qurstte learn more Escape and Unwind m the Book now Bring You, YIP Leam more I O'.rt Q1 Otbc e, Into Naps Learnt more ila•as tunghinc Bost � C«.•want y j sn... ., . .. .•-,. . i .i ,_ i BRAND ENHANCEMENT The key to driving effective consistency is infusing tactical information with the destination's essence and beauty. The insights and direction we establish during our collaboration will provide the foundation for developing brand guidelines. The brand guidelines will focus on two key areas: brand messaging platform and visual elements. These two areas work together in harmony to build a cohesive brand that can be understood and deployed by internal staff and any external vendors. Brand guideline inventories typically include, but are not limited to, the following: BRAND MESSAGING PLATFORM MISSION, VISION AND PROMISE BRAND POSITIONING VALUES TAGLINE VOICEAND TONE AUDIENCE PERSONAS BRAND PILLARS (KEY EVENT ALIGNMENT DIFFERENTIATORS) RECOMMENDED ASSETS BRAND VISUAL ELEMENTS LOGO RATIONALE TYPE STYLING LOGO LOCKUPS ICONS LOGO COLOR (FULL COLOR, BRAND ELEMENTS (ILLUSTRATIONS, ONE COLOR, ETC.) GRAPHICS, PATTERNS, TEXTURES, ETC.) LOGO USAGE PHOTO DIRECTION AND STYLING LOGO MISUSAGE VIDEO DIRECTION AND STYLING COLOR PALETTE(S) SONIC BRANDING (IFAPPLICABLE) TYPOGRAPHY SAMPLE USAGE EXAMPLES 0 north lake tahoe Hesort Association • NTCA 38 1 LA QUINTA RFP 2025 a`.r10 I _ C�.•�ti�w r f SYMBOLISM CALIFORNIA :_:.�.�.. O% NTCA f� I LANDSCAPE SMRT.LD MBMT CONp"s �. w � � `^�'R.-u. •r � � . r rFitt I�f r�. Inw 1r rnfl rr+� .. ot, .i NORTH TAHOE NTCA Vol COMMUNITY ALLIANCE PLOTFC ECONOMIC DEVELOPMENT Augustine will concept and develop an economic development campaign focused on recruiting quality employers to aid in business development within the City of La Quinta. By highlighting the key benefits of doing business in the Cityvia a fully -integrated and strategic campaign backed by data, research and insights, we can help support the promotion of existing businesses and bring new businesses that will producejobs and benefit the residents of La Quinta. Working side -by -side with key stakeholders and City staff, we will identify entrepreneurial audiences and develop marketing materials to engage and inspire. Together, we can work to give the City of La Quinta opportunities to continuously grow and thrive. To ensure La Quinta's economic development campaign is strategic and data -driven, our Innovation & Insights Team will conduct targeted research to identify high -potential employers, refine audience segmentation and optimize messaging. This will ensure the campaign effectively attracts businesses and supports economic growth. KEY RESEARCH & TARGETING STRATEGIES • Industry& Business Targeting: Identify high -potential industries and entrepreneurial audiences based on economic trends, workforce availability and site selection priorities • Site Selection Insights: Leverage best practices from site selection consultants to highlight La Quinta's competitive advantages, including tax incentives, infrastructure and quality of life • Workforce & Market Analysis: Use demographic and employment data to showcase La Quinta's talent pool and address business needs • Competitive Benchmarking: Evaluate peer cities' economic positioning to better highlight La Quinta's unique strengths • Message Testing & Optimization: Conduct A/B testing and surveys to refine messaging, ensuring it resonates with business leaders and decision -makers 40 1 LA QUINTA RFP 2025 ( •1 3y TORRANCE MEANS _ 1 BUSINESS _ Ge G om.:.na«...-- EV m.umea�aa� ADDITIONAL TOOLS AND RESOURCES: BONUS BENEFITS TORRANCE JRANSPORTATION d ��la.l:re -. �. �T T�1 � 1 ADDED VALUE TOURISM AND 1 PARTNERS HOSPITALITY The City Proactively suPPorts business°:1D•.AMI� T°""^a aa�eacan..c9 by through a ccess of ° benefits and providing a marketing edge. Co— rai n, ATTRACTIN INTERNATIONAL BUSINESS alOp TBUS U TRANSPORTATION TATION OLIGHTRAIL b SYSTEM TORRANCE THE PEOPLE AT A GLANCE OF TORRANCE �61 LOCAL PORT ,a'MiM °i`Musaa°°n,.wta°a°PUK a"are� , DEMOGRAPHICS pmP n,n°n Mang nee °na Mies y wmy. it areM g mMsm. �� SHOPPING AND SPENDING SPENDING INDEX: t� ® Disposable Income I—.—eneumme R% is$104,099, which tm«wore a«real 1.5�11 N $12K 147,088 43.7 y "i *«�•� higher than the "r..As« n QUICK average Californian. FACTS °'"` `"' 51,771 ME$1`o0'0.'772 ° •� �_. °° ,° f �, -0- %1r PUBLIC RELATIONS The following proposal outlines Augustine's comprehensive Public Relations strategy for La Quinta, designed to drive visitation, economic development and enhance community engagement. As a partner to La Quinta, Augustine will focus on highlighting the destination's unique offerings, particularly within the pillars of art, food, health and wellness and outdoor activities, while also addressing the challenges of the destination (i.e., providing education on how to travelsafe in the extreme summer heat). Augustine's Public Relations strategy incorporates a mix of traditional media relations, influencer marketing, content creation and community relations. STRATEGY & PLANNING Develop a comprehensive annual PR strategy for La Quinta, identifying key target audiences, measurable goals, opportunities and tactical approaches Create an annual PR calendaraligned with the overarching strategic plan, ensuring consistent and targeted messaging As PR is a dynamic field, this calendar serves as a guide and is subject to change based on emerging trends, opportunities and performance analysis MEDIA RELATIONS • Leverage Augustine's existing network of local, regional and national media contacts to introduce La Quinta and its key narratives • Proactively identify and cultivate relationships with additional relevant media contacts, including those specializing in travel, lifestyle, and the specific pillars of art, food, health and wellness and outdoor activities • Execute ongoing proactive media outreach, showcasing La Quinta's destination highlights, special events, and unique visitor experiences, with a focus on seasonal programming (i.e., indoor/ poolside activities during the summer months) • Provide ongoing media relations support, including handling journalist inquiries, arranging interviews and facilitating media visits • Offer media training as needed to La Quinta representatives 42 1 LA QUINTA RFP 2025 DEVELOP PRESS MATERIALS • Develop quarterly"What's New" press releases to share with local media and stakeholders • Collaborate with La Quinta to develop compelling press releases, media advisories and targeted pitches to secure local, regional and national media coverage • Create "What's New" press releases to keep local media and stakeholders informed of La Quinta's latest developments and offerings (i.e., quarterly, bi-yearly) • Develop and distribute press releases to support specific campaign initiatives, events and announcements • Augustine possesses strong writing, editing and speech writing skills to best assist La Quinta in crafting effective and impactful communications materials COMMUNITY ENGAGEMENT • Partner with La Quinta stakeholders on collaborative initiatives, including FAM tours, PR pitches and cross -promotional opportunities • Develop a quarterly call for content to gather news and updates from partners and stakeholders, ensuring a consistent flow of information • Focus on local media outreach and relationship building, emphasizing community events and submitting information to relevant event calendars • Collaborate with Visit California on monthly call for content opportunities and explore programs like the Gold Pass CONTENT CREATION • Develop engaging blog content that highlights La Quinta's unique experiences and aligns with its brand pillars • Assist with crisis communication materials, as applicable (i.e., proofreading a press release, assisting with a press conference) 43 1 LA QUINTA RFP 2025 MEDIA FAM TOURS: INDIVIDUAL FAM TOURS FAM Media Vetting: Identify and vet influencers and traditional media contacts whose values and follower demographics align with La Quinta's target audience Influencers must demonstrate a minimum engagement rate of 3 percent, strong website traffic (if applicable), high content engagement rates and demonstrable conversion outcomes Preference will be given to influencers who offer professional photo packages to supplement La Quinta's existing image library FAM Coordination: Manage influencerand media campaigns from content planning and contract negotiations to campaign monitoring and performance analysis • Create detailed itineraries for familiarization trips, highlighting key experiences and opportunities for content creation • Develop comprehensive content guidelines for influencers, including brand messaging and recommended hashtags • Explore partnership opportunities with Visit California, such as the Gold Pass program, to enhance influencer and media collaborations • Continue building upon La Quinta's existing work with micro -influencers, leveraging their authentic connection with target audiences FAM Tour Reporting: Track influencer -related metrics, such as reach, engagement and website traffic to measure the success of the campaign o Track media coverage, measure the impact of the FAM trip and analyze the return on investment (R01) to assess its effectiveness 44 1 LA QUINTA RFP 2025 REPORTING • Our team utilizes Muck Rack to streamline the PR process, from initial media outreach to reporting metrics • Muck Rack monitors more than 600,000 global news sources and more than two million articles per day, spanning online, TV, radio, newsletter and print media. With this, we are able to track specific details on each piece of earned coverage, including the outlet's UVPM and the AD value of an article, so your team can get a sense on how much each earned media article is worth • Muck Rack also allows us to monitor trends across the industry, which allows us to keep a close eye on the news outlets and media contacts who are currently covering, or have covered, La Quinta and its competitors u1 ownta, CA Ilwww Mr. 2.1 / 7 97,i17 44 .— • wn W.......• ,.«.,..,y.y.�.. o 2 •d{,. 1�.21M y Y1M.w M/!.0 .�. N�iM 1AMr11R�Y .� i,►I. � JJ'J..'JDI .lfK'Llfl 121 .—..— • 22.225 1r U.M �L LaWnta, CA - Sentiment rywl.«.Jn ns.nmrl -. M..I.JF .1t11f�..N1e1N1 -�'; .Nnr.: H.M IiN.ITld..1 45 1 LA QUINTA RFP 2025 DIGITAL SERVICES DIGITAL MANAGEMENT Augustine employs a wide range of advertising sources, allowing us to strategically place ads in the most impactful locations, while also giving us the ability to fluidly move budget between digital and creative tactics based on campaign KPIs. In orderto drive conversions, our innovative concepts are rooted in insight -driven strategy. We understand the importance that dynamic digital creative can play in inspiring users to book a trip. Ourapproach is always data -driven. From strategic insights to [earnings and optimizations, we continuously research target and aspirational audiences by leveraging first -and third -party data. Monthly reporting allows the team to quickly pivot strategies based on emerging trends and key performance indicators forthe highest R01. We utilize Placer.ai data to understand target audiences and enhance targeting strategies geographically. Reporting includes conversion tracking through custom Fusion? analytics. Additionally, we utilize specialized MAIDs tracking to target low -funnel visitation across display and social. Target repeat visitors to the destination with long-term tracking fora higher R01. WEBSITE Augustine believes that a website is a brand's lifeline. We focus on a mobile -first approach to SEO by making improvements that will drive organic traffic to the site. We pair organic search efforts with PPC campaigns to capitalize on the effectiveness of top converting and traffic -driving key words. By implementing various optimization techniques, such as improving site speed, optimizing content with relevant keywords, enhancing mobile responsiveness and ensuring propersite structure, search engines can more easily crawl and index the website. 46 1 LA QUINTA RFP 2025 WEBSITE MANAGEMENT Our website focus is to maintain an online presence with the latest destination information and to provide consumers with options for continuous interaction with the brand as they plan theirvisits. Ourteam is wellversed in management, design, development, user experience optimizations, technical issues and html coding. From event listings to seasonal or campaign landing pages, our website team specializes in understanding users and optimizing content for CTA engagement and form submissions. Whether it's enhancing a current brand or a total website facelift, Augustine continuously and tactfully focuses on improving site features with dynamic creative from media library management and beyond. 47 1 LA QUINTA RFP 2025 U�- PHOTOGRAPHY & VIOEOGRAPHY SERVICES Augustine's talented in-house creative team is armed with photographers and videographers who deliver quality work I for all our client partners. From capturing still photos at events to drone photography and cutting -edge 360 video, our team delivers visually impactful and engaging creative assets that will capture the essence of La Quinta. Our team can handle all the behind -the -scenes details and manage photo and video 1 shoots from start to finish, planning storyboards, sourcing and booking talent, coordinating permits and working with local business partners to ensure your creative vision comes to life. Following are examples of our recent work. Y"T" , L r_r 4 1 f � r ♦ N� �:♦ ♦♦ �♦Nr♦�N ♦ ♦S ••ESN: :5�::.: •N:♦ ♦ �• N : :N : N :♦ :: ♦: : N♦ N♦♦ ♦ 0,904"; ♦N♦ S ♦�♦♦S♦ i .. ..................... N♦N ♦ ♦♦ ♦ ♦♦ ♦ NNS ♦:r♦ : : ♦♦♦ ♦ ♦♦♦ ♦♦ ♦ ♦♦ ♦ •S O • : :• :♦•♦N•♦: N•N♦N: ♦♦ ♦ ♦ ♦ ♦ ♦ N N♦N♦ ♦♦♦N♦ ♦ ♦♦ NN♦ N ♦ ♦♦ _ 1 N r LA QUINTA R F P ��� 1 • DISCOVYR TORRANCE UNBELIEVABLE BUT TRUE DISCOVYR TORRANCE UNBELIEVABLE BUT TRUE ii .1- I� •r to- DOWNTOWN NAPA MEANT TO BE HERE s DOWNTOWN NAPA MEANT TO BE HERE F PHOTOGRAPHY & VIGEO �L�III;a■:■wi\:�:0 Lifestyle Imagery A, ►'p+ �. 0 north lake tahoe :-I 4 N-- PHOTOGRAPHY & VIGEO wk� I I IM."M M: M Wi :0 Lifestyle Imagery 0 north lake tahoe i IVI1 t i T r. i4 Al r I ft LA QUINTA RFP +J / ACTIVATIONS Beyond Storytelling: Creating Immersive Destination Experiences Why just tell potential visitors about a place when we can transport them there — body, mind and soul? The most effective activations are designed to heighten engagement through immersive, multi -sensory experiences that make a destination unforgettable. Imagine stepping into a VR tour or engaging in events where you can sample the region's signature flavors, see the crafts and hear the stories. These interactive moments don'tjust inform; they create emotional connections that turn curiosity into lasting impressions. V S ONEER BEST PRACT CES FOR ACT VAT ONS CREATIVITY & INNOVATION STAND OUT WITH EXPERIENCES THAT SURPRISE, DELIGHT AND LEAVE A LASTING IMPACT BRAND ALIGNMENT EVERY ACTIVATION SHOULD SEAMLESSLY REFLECT THE BRAND'S IDENTITY, VALUES AND MESSAGING MEASURABLE RESULTS DESIGNED WITH CLEAR OBJECTIVES AND TRACKING MECHANISMS TO GAUGE SUCCESS TARGET AUDIENCE RELEVANCE TAILORED TO RESONATE WITH THE INTERESTS, BEHAVIORS AND DESIRES OF OUR AUDIENCE II THE BEST WAY TO INSPIRE TRAVEL m$' - ISN'T JUST TO SHOW - IT'S TO EXPERIENCE •� - LA QUINTA RFP - NTA 5 _ I 0 U-1 I I 0 =PPP Ilk Ir li 0- 0 Awo, dba S-V- -T --L-A U U I N IA HF P 2025 -------------------- I ( 0 0 0 DOWNTOWN NAPA CULINARY CRAWLS L ) NAPA '�t1 ' . 0 A 1 A 'IMAi IO fH) WMENF IO STAI' Ff]MWAIH) 7[l l{{WIl4U I - 1 Ir Thursday, Jute 21 st StME.Mdp t.�unN Room' FEATURED LOCATIONS �� .007 \ W . DO NAPA' K1111LIVALIraq; THURSDAY OCTOBER 26TH AT 3PM EKPER ENCE 3 OF NAPA S TAST NG ROOMS WH LE ENJOY NG SMALL B TES FROM SOME OF THE C TY S BEST RESTAURANTS SQUARE ONE TAST NG BAR NAPA PAL SAGES SALOON & AMUSE BOUCHE MEET_ UP SQUARE ONE Ai 33 F RST STREET NAPA T CKETS $40 1 I I lilrl ail f** DW C.kary ✓iwh"13ifm more SM9 an* *DWI kau F ■NAPAI LA QUINTA'S ANNUAL VISITORS GUIDE Your annualVisitor Guide is more than simply apiece of print collateral— it's a source of inspiration that will motivate travelers to stay longer and explore more. A beautifully designed Visitor Guide packed with curated content also encourages repeat visitation as travelers will often take these home for future trip planning purposes. Augustine's team of expert copywriters and designers _ will work collaboratively with your team to design, develop and produce the annual La Quinta Visitor Guide in both a printed and digital format. Through captivating visuals and inspiring storytelling, we will showcase the unique offerings of the City of La Quinta, building brand awareness and ultimately increasing overnight stays and repeat visitation. The Augustine team will work directly with distribution partners such as Certified Folder to ensure the La Quinta Visitor Guide has a presence both locally at hotels and short-term rentals, as well as statewide at California Welcome Centers, airports and more. ` s k LA QUINTA RFP 2025 11 _ k W/ MAKE E7 A DAY 7'D REMEMBER Aauliful moment deserves a beautiful space. F°r Inspiretl floral tlesign and weddA,9bp nning, 1 5 6om lneoorene oolaoorRo^`vL^slP aes�anle, e$l oesu want to ream ^u I.arenas a ^ 1 FI^ra pta ptionsareavai gn, and l°r M1airantl makeup, You can confidently e again 4p res e naryiM1eo puce you self In the hands of Targu° a Salon riaing,kayakngtanama eals vailzbl,n I A r orinconsiaering.lts]IlO ac sof gorgeo ncWtles a first-class golf c arse, unmat�t 4 oa M1n s tyblrougn 'dit me Home mal wm e h °acmoyweaamg. Yn°may also enioy me r°sue rnarm of v,.{ • � absAngel MosweinWventswls''chhoWsitsr w Ofc ursetl`1 '1 aLt. the af4 rtlabl W- Gardens. A bridal cottage, groom's cable matlupleeeeremony io aron:M1iety �npetl�° f. u n l INTRODUCTION IN WEDDINGS A REAL—RELAXINGETAWAY Just3omi'eee°nhaaatof Austin along Highway 71 THAT'S NOT TOO FAR AWAY.;ewnereypwfmaeaao-°p. Texas. Here you'll find an authentic Texas experience without the crowds e of the mast hlstorissmalltawns I, the state. From charming downtown streets to epic outdooradven —, live music tom-h—,,,,g meals, historic buildings to a burgeoning art scene, it',A ight here in Bastrop. Relax and stay a spell in Bastrop, create your own story and enjoy oursp—c I hrand of Texas hospita lity. "The iconic Old Iron Bridge, its charming downtown streets, outdoor adventures, and eclectic food scene makes this town a perfect getaway for families, couples, girlfriends - well, anyone, and Texas hospitality at its finest." KIM C. TEXAS TRAVEL TALK W - Al FROM LUXURIOUS RVparkat^=ahins,aaatropw """ SUITES TO a�ariary of waging options paIf- fnr any °=aaamn. whamary^� re Here °n HISTORIC INNS, bode^assnrpa^ningafamllyva=ate^ you ll be treated to the warmest Bastrop hospitality wherever you stay. "It's an ideal spot to try new pursuits that release endorphins and promote longevity such as hiking, mountain biking, fishing, boating, kayaking, andsand volleyball." LINDSAY COHN. WELL+GOOD JEbTINATIUN 3RANO rO A PASSION ;enNo eft ,��.�1•�,-�atitiiR -+> �� ' r � M�Jtl r.'L ..__ .?��[ L a L STRATEGY Think beyond just a static logo and refresh the logo to stimulate multiple senses - make it dynamic and fluid by incorporating motion and sound. vvLeverage the logo as a storytelling opportunity. Align logo design with brand platform attributes, personality and audience personas. Let's explore animation and sonic branding. LA QUINTA RFP SONIC BRANDING STUDIES HAVE FOUND THAT WE REACT TO SOUND 20 TO 100 TIMES FASTER THAN WE DO TO VISUAL STIMULI SOUND INCREASES OUR ABILITY TO ASSIMILATE NEW INFORMATION AND RECALL IT ADS THAT CONTAINED SONIC BRAND CUES TESTED 8.53 TIMES MORE EFFECTIVE THAN THOSE THAT CONTAINED ONLY VISUAL ASSETS SOURCES: REBELLIONGROUP COM From the opening credits of Law & Orderto the rhythmic sound of Netflix and T-Mo bile to LAW A the badabumpum of Farmers Insurance, the ORDER strategic use of sound can take a brand to the i next level of awareness. NETFLIX Sonic branding triggers emotion even more than visuals and helps improve memory of the T Mobile audience which leads to improved brand recall. La Quinta needs a brand -building, awareness �& driving, unforgettable brand sound to take the FARMERS brand to the next level. INSURANCE LA QUINTA RFP ML 4 READY TO TAKE THE CITY OF LA QUINTA'S BRAND TO THE NEXT LEVE-L? Let's work together to realize your visions and establish La Quinta as a must -visit destination or travelers everywhere. 0a. i , I O*ta 0 a �q ra AUGUSTINEAGENCY.COM I PLAYINLAQUINTA.COM