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Kyle & Co.1 RFP RESPONSE FEBRUARY 24 , 2025 2 RFP TABLE OF CONTENTS Letter of Introduction Agency Overview Agency Credentials Executive Summary Market Experience Leadership Team Members Experience Budget Options Re ferences Welcome to KYLE&CO. We are an established Coachella Valley - based creative agency that breaks through the attention deficit to connect people to your brand. Articulating your needs while emphasizing the benefits your organization provides to the community is our focus. With KYLE&CO you get creative solutions for humans. The kind that solve business challenges and move both people and organizations forward. We are strategists and Storytellers. Designers, Digital Pros and Media experts. We’ve won awards for years, behind many of the best local / regional campaigns you know. Major talent reinforced with long- term relationships and local presence. Strategy-driven and passion-led, KYLE&CO is a new breed of agency that exists solely to transform your business. Powerhouse solutions created for one reason: your success. Nice to meet you! 4 Executive Summary KYLE&CO offers a one-of -a-kind team structure. We are completely client centric. With teams created to serve each client, individually, based on their communication needs. KYLE&COs City of La Quintas Team (COLQ ) will deliver a collaborative strategic plan generated through major market experienced talent, who already understand the voice, fit and budgeting of this local municipality. We offer experienced marketers that are at the top of their game, who understand how to turn up the volume of the community voice, change the conversation, when need be, and capture the halo effect, so beneficial through the major destination market drivers of key tourism events.. KYLE&COs home office is located at 74399 Highway 111, Suite C, Palm Desert, California 92260. We also have small satellite offices for the clients we serve in Los Angeles and Chicago. We sincerely hope to showcase our success story in person.-focused strategy to innovative media to memorable creative storytelling and everything in between! Kyle Radke CEO 5 Market Experience KYLE&CO. has represented every category of business being done in the Coachella Valley. Attractions, Dining, Retail, Hospitality, Tourism, Small Business, Financial, Education, Tribal, Casinos, City Municipalities, Healthcare to name the top tier. We offer marketing/advertising services in several languages beyond English including Spanish (local dialect), German, Italian, French and Asian. And we know when and how to change the conversation, when it comes to potential barriers to success and/or competitive landscape challenges. Finally, we have a strong understanding of the valleys eco life cycle. Cradle to grave resident, first time visitor, repeat visitor, primary homeowner, secondary homeowner, business owner to investor to generational wealth legacy opportunities etc. 6 Kyle Radke Emmy Winning Strategist KYLE&CO is a female owned and operated local marketing firm. Kyle Radke is originally from Chicago, and spent the first ½ of her career, honing her skills on Fortune 100 businesses, serving as an executive officer at several top tier Chicago agencies. Providing leadership as the SVP Director of Retail Operations for McDonald’s Corporate, for over a decade, including leading the efforts between McDonald’s and the many entertainment genius at Disney, Pixar and Warner Brothers. Also, sponsorship creation/management with the NBA, Mattel and NASCAR. She has spent the last 18 years in the Coachella Valley as CEO of THE JONES AGENCY. An advertising agency founded 60+ years ago by Milt Jones, owner and publisher of Palm Springs Life Magazine. And she describes herself as a unique problem identifier, a problem solver, a solution creator and a creative team leader. 7 Key Team Members Kyle Radke Emmy Winner Creative Strategist Scott Burch Multi-Award Winning Creative Director Shelly Cannon Concept Developer Writer Katja Braun Account Manager Shelley Salinas Account Manager Others on a as -needed basis Jan McGuire Writer Ken Alan Publicity and Public Affairs Point 7 West Video Partner Director / Editor Other specialty contractors on an as-needed basis Scott Burch Award Winning Creative Talent Scott has a deep love and passion for thought provoking visual communication. He started in Los Angeles working in the entertainment business working in the art dept. on shows, designing movie and television posters and print ads for production companies under the Warner Bros. television wing. After moving to the desert and starting a family in 2000 he brings passion to help launch companies with smart design, compelling copy writing, strategic branding, page layout, outdoor as wells as bold environmental graphics. Shelley Salinas Shelley possesses a strong professional, administrative set of management skills. She is the heartbeat of team as she manages the company office practices and financial stewardship. She readily adapts to change, works independently and successfully juggles multiple priorities while meeting tight deadlines without compromising quality. Shelley is a retired Dispatch and Records Supervisor from the Cathedral City Police Department. Having started her career with them in 1989 –after successful employment with Desert Hot Springs Police Department, as a 911 Police/Fire Emergency Dispatch Supervisor. There is no one cooler and more collected. Katja Braun Account Support Katja is an extremely bright, knowledgeable resident of the Coachella Valley, after spending the better portion of her life growing up in Europe. She was born in Hamburg, Germany Possess a degree in Hospitality and Tourism Focused on studies in marketing Ran a Hotel in Italy (Lago do Garda) She also played a significant role in the opening the first smart center in Mannheim, Germany Manager at komplus+ Heidelberg As a side-hustle, she is a Consultant and Managing partner at Cote to Coast LLC and adVINture, a wine distributor from France. Spoken and written languages (in addition to English) German French Italian Ken Alan Public Affairs and Publicity Specialist With over 30 years of experience in both the B2B advertising agency sector and the B2C private sector -Ken is a talented strategist, writer, spin-Dr and avid listener. He possesses great relationships with the press and understands what they are looking for and how and when they want to receive it. Ken is also an active Podcaster with a local business program. And for many years, he was the editor-at -large and manager of the Public Record business publication. Shelly Cannon Strategist Optimist Copywriter Shelly is a skilled, award-winning copywriter who captures the essence of each brand and client. She brings an uncanny ability to shape strategy as she helps you craft a compelling narrative. For more than two decades, her copywriting and creative have forged long-term, trusted relationships. In-depth experience runs the gamut from economic development and tourism to placemaking, design and architecture, and foundations. As a key contributor to the KYLE&CO. team, she has worked on in-house marketing projects as well as many of the tourism clients we have served. She believes in the power of conceptual development and copy that augment your story and skyrocket success. Even more, that creativity and business are about value AND values; it’s how you use your talent to serve as well as your guiding principles. Shelly listens with empathy, articulates stories, and lifts people up. A true word aficionado, she loves learning new ways to see. She believes in the magic of inspiration and celebrates the small successes along the way. All of which helps her triumph with no loss of enthusiasm. Her personal tagline: stay unreasonably optimistic . 9 Scope of Service As outlined in the RFP KYLE&CO. is interested in providing content for components WITHIN this Scope.However, pending budget level, we will be recommending different allocations between the 3 This will deliver the most cost-effective solution for the City of La Quinta and will ensure cohesive, strategic branded messaging across all channels. Media Buying Graphic Design Brand Enhancement Economic Development Public Relations Digital Services Photography Video Services Website Management Activations Annual Guide 8 Structure and Fees KYLE&CO. develops the best financial scenario for each client. There are no pre-set fees, rates and minimums. Calculations are created using these 4 cornerstones •Agency investment to get up to speed on client background, project, in addition to collaboratively developing a measurement process to tract and report shared success. •Budget, goals and length of contract to achieve. •General staff time vs specific expertise time. •Projected out of pocket expenses. For this RFP we will develop zero-based working budget options reflecting the Scope of Service expectations.. 10 10 10 13 Client Experience AGUA CALIENTE BAND OF CAHUILLA INDIANS AGUA CALIENTE CASINO RESORT & SPA AMAZE LIGHT FESTIVAL CHICAGO AMERICAN HEART ASSOCIATION AUTODROMO BIGHORN GOLF CLUB BUDDY GRECO’S SUPPER CLUB CANDYTOPIA CANYON NATIONAL BANK CITY OF COACHELLA CITY OF PALM DESERT CRMA (City Regional Magazine Assoc) DESERT AIDS PROJECT DESERT JET DESERT REGIONAL MEDICAL CENTER DIGGIDYDOG DISNEY CORPORATION EISENHOWER MEDICAL CENTER ENCORE CONSIGN & DESIGN FANTASY SPRINGS CASINO GENESISCARE GREATER PALM SPRINGS CVB HABITAT FOR HUMANITY IMPERIAL IRRIGATION DISTRICT INTERURBAN CHICAGO ISLA NAVIDA RESORT / MEXICO JFK REGIONAL HOSPITAL KAISER PERMANENTE KNOTT’S SOAK CITY LAS CASUELAS LEEDS & SON FINE JEWELERS LG’S STEAKHOUSE LIGHTHOUSE DISPENSARY MARVYN’S MAGIC THEATER MCDONALDS CORPORATION / CHICAGO MIRAMONTE RESORT MT. SAN JACINTO JR. COLLEGE MUCKLESHOOT CASINO SEATTLE MUSEUM OF ANCIENT WONDERS NEWPORT BEACH CVB PACIFIC PREMIER BANK PALM SPRINGS AERIAL TRAMWAY PALM SPRINGS AIR MUSEUM PALM SPRINGS BUREAU OF TOURISM PALM SPRINGS PUBLIC LIBRARY PLANET HOLLYWOOD PRESAGE RED EARTH CASINO REVIVALS RITZ CARLTON CHICAGO SEC-HE SPA SPOTLIGHT 29 CASING STUFT PIZZA BAR AND GRILL TORTOISE ROCK CASINO TOYS R’ US ADVENTURE CHICAGO TWENTY NINE PALMS BAND OF MISSION INDIANS TWIN DOLPHIN CLUB / MEXICO XAVIER COLLEGE PREP Client Samples Campaign Development 4 5 0 0 0 I N D I A N W E L L S L A N E • I N D I A N W E L L S 7 6 0 . 3 4 1 . 2 2 0 0 • M I R A M O N T E R E S O R T . C O M C O MI N G 2 02 0 Ag u a C a l i e n te C u l tu ra l P la za Ho me of w h e re it a ll b e ga n S e cHe S p a . co m Client Samples Campaign Development 4 5 0 0 0 I N D I A N W E L L S L A N E • I N D I A N W E L L S 7 6 0 . 3 4 1 . 2 2 0 0 • M I R A M O N T E R E S O R T . C O M C O MI N G 2 02 0 Ag u a C a l i e n te C u l tu ra l P la za Ho me of w h e re it a ll b e ga n S e cHe S p a . co m Client Samples Destination Tourism 4 5 0 0 0 I N D I A N W E L L S L A N E • I N D I A N W E L L S 7 6 0 . 3 4 1 . 2 2 0 0 • M I R A M O N T E R E S O R T . C O M Stay & Play World-class golf meets world-class desert resort. Located walking distance from our resor t and spa, the Indian Wells Golf Resor t is the premier golf dest ination in the greater Palm Springs area for amat eur s to pros and Presidents alike. Never has there been so much, so close. Book your Stay and Play package today at Mir amonteresort.com and click on Golf. C O MI N G 2 02 0 Ag u a C a l i e n te C u l tu ra l P la za Ho me of w h e re it a ll b e ga n S e cHe S p a . co m Nourish your Spirit The Spa at Séc-he brings balance and harmony to your soul. Immerse yourself in the ultimate personal pampered experience. Client Samples Event Marketing Client Samples Event Marketing References City of La Quinta Fantasy Springs Casino Agua Caliente Band of Cahuilla Indians Stuft Pizza Bar and Grill Greater Coachella Valley Chamber Alphamedia KMIR/NBC PGA West Linda Evans Mandi Witkower Kate Anderson John Bertram Barb Chodos Dayna Buompenseiro Alison Hendricks/Bob McCauley Janet Galippo 18 Wrap Up The team at KYLE&CO is eager to support the growth and future expansion of the City of La Quinta. We know this valley, the individual city mixes (strength and weaknesses) and the exciting economic development already underway on the east side. We are strong storytellers, we understand the unique, authentic attributions the City of La Quinta has to offer to its residents, as well as the benefits massive destination tourism delivers during seasonal time periods. We are hopeful to be awarded at least the opportunity to share more of our thinking with you, in person the week of March 24th . 74399 HWY 111 SUITE C PALM DESERT, CALIFORNIA 92260 442 -933-0108 FEIN 88-2614890 Proudly serving the Coachella Valley for over 20 years.