FoxgloveFOXGLOVE
1.Executive Summary
Foxglove is a leading global creative and ideation studio, dedicated to crafting
compelling, insight-driven storytelling that captivates audiences and delivers
measurable impact. We specialise in creative strategy, brand storytelling, high-end
production, digital-first engagement, and experiential content that transforms
destinations into must-experience moments.
We believe La Quinta is more than a city—it’s a narrative waiting to be told,
a destination that demands attention and inspires visitors. Our approach blends
strategic insight with cultural relevance, ensuring that every campaign not only raises
awareness but also drives engagement and tourism growth.
We are excited about the opportunity to collaborate with the City of La Quinta to
develop a dynamic, forward-thinking brand and marketing strategy that elevates its
tourism appeal, engages a global audience, and strengthens its positioning as a
premier travel destination.
2. Understanding of the Project
La Quinta is a city rich in natural beauty, vibrant culture, and diverse experiences.
However, in today’s competitive tourism landscape, destinations must go beyond
traditional marketing to create immersive, memorable brand experiences that
connect emotionally with their audiences.
Our proposed strategy will focus on:
FOXGLOVE CREATIVE STUDIO LTD TRADING AS FOXGLOVE
SOHO WORKS WHITE CITY, 2 TELEVISION CENTRE, 101 WOOD LANE, LONDON, W12 7FR, UNITED KINGDOM
COMPANY REGISTRATION NO. 16034927
FOXGLOVE.AGENCY
INF@FOXGLOVE.AGENCY
•Elevating La Quinta’s brand identity through authentic, visually compelling
narratives that highlight its unique selling points.
•Developing multi-platform marketing campaigns that leverage digital, social,
video, and experiential activations.
•Creating thumb-stopping, high-impact creative content that resonates with key
demographics and drives visitation.
•Aligning with trends and audience behaviours to ensure the city's marketing
efforts remain culturally and socially relevant.
•Maximising return on investment (ROI) by utilising data-driven insights and
performance tracking to optimize campaign effectiveness.
3. Scope of Services
Foxglove offers a full-suite of creative services tailored to destination marketing and
tourism engagement, ensuring La Quinta’s brand reaches and inspires the right
audiences. Our scope includes:
Creative Strategy & Development:
✔ Concept Development & Ideation – Expanding briefs into compelling creative
concepts. ✔ Brand Storytelling & Messaging – Defining La Quinta’s narrative and
communication strategy. ✔ Integrated Content Strategy – Aligning campaigns across
digital, social, and traditional media. ✔ Audience Insights & Market Research –
Leveraging data to drive strategic decisions.
Production & Content Creation:
✔ High-End Video Production – Producing cinematic brand films, promotional videos,
and digital content. ✔ Editorial & Social Photography – Capturing the essence of La
FOXGLOVE CREATIVE STUDIO LTD TRADING AS FOXGLOVE
SOHO WORKS WHITE CITY, 2 TELEVISION CENTRE, 101 WOOD LANE, LONDON, W12 7FR, UNITED KINGDOM
COMPANY REGISTRATION NO. 16034927
FOXGLOVE.AGENCY
INF@FOXGLOVE.AGENCY
Quinta through stunning visuals. ✔ Experiential Activations – Creating live events and
brand experiences that immerse visitors. ✔ Motion Graphics & Animation – Engaging
content for digital and social platforms.
Marketing & Digital Engagement:
✔ Social-First Campaigns – Platform-specific content tailored for high engagement. ✔
Paid Media & Digital Advertising – Strategic ad placement for maximum reach. ✔
Influencer & Talent-Led Content – Leveraging key personalities to amplify messaging.
✔ Multi-Platform Distribution – Ensuring seamless rollout across all channels. ✔
Performance Tracking & Analytics – Optimising campaigns based on data-driven
insights.
4. Project Approach & Methodology
Our approach follows a collaborative, data-informed, and creativity-
driven methodology to ensure optimal results for La Quinta:
Step 1: Immersion & Discovery
•In-depth research into La Quinta’s brand, audience, and competitive landscape.
•Stakeholder interviews and alignment workshops.
Step 2: Strategic Framework Development
•Identifying La Quinta’s key differentiators and positioning pillars.
•Defining audience personas and mapping the visitor journey.
Step 3: Creative Concepting & Campaign Development
•Crafting campaign ideas, visual narratives, and brand storytelling elements.
•Developing multi-channel marketing strategies.
Step 4: Content Production & Execution
FOXGLOVE CREATIVE STUDIO LTD TRADING AS FOXGLOVE
SOHO WORKS WHITE CITY, 2 TELEVISION CENTRE, 101 WOOD LANE, LONDON, W12 7FR, UNITED KINGDOM
COMPANY REGISTRATION NO. 16034927
FOXGLOVE.AGENCY
INF@FOXGLOVE.AGENCY
•High-end production of video, photo, and digital assets.
•Social media and paid media campaign deployment.
Step 5: Performance Optimization & Reporting
•Real-time tracking of engagement, reach, and conversion metrics.
•Campaign optimization and refinement based on data insights.
5. Project Timeline
6. Team & Experience
Foxglove’s team comprises award-winning creative strategists, filmmakers, digital
marketers, and storytellers with a deep understanding of destination branding and
audience engagement. Our past collaborations with global tourism boards, hospitality
brands, and lifestyle destinations position us as a strategic partner for La Quinta’s
creative needs.
Key Team Members:
•Zsuzsanna Zsigmond – Creative & Strategic Lead
Phase Description Timeline
Phase 1 Research, Discovery & Strategy Development Weeks 1-4
Phase 2 Creative Concepting & Content Planning Weeks 5-8
Phase 3 Production & Content Creation Weeks 9-14
Phase 4 Campaign Deployment & Optimization Weeks 15-20
Phase 5 Performance Analysis & Reporting Ongoing
FOXGLOVE CREATIVE STUDIO LTD TRADING AS FOXGLOVE
SOHO WORKS WHITE CITY, 2 TELEVISION CENTRE, 101 WOOD LANE, LONDON, W12 7FR, UNITED KINGDOM
COMPANY REGISTRATION NO. 16034927
FOXGLOVE.AGENCY
INF@FOXGLOVE.AGENCY
•Aidan Jean-Marie - Creative Director
7. Budget & Investment
We propose a flexible pricing structure based on La Quinta’s specific needs,
deliverables, and campaign scope. A detailed cost breakdown can be provided
following further discussions.
8. Conclusion & Next Steps
Foxglove is uniquely positioned to elevate La Quinta’s brand storytelling, enhance its
tourism appeal, and drive measurable growth. Our approach ensures a seamless
fusion of creativity, strategy, and impact.
We look forward to the opportunity to discuss this proposal further and explore how we
can bring La Quinta’s brand to life on the global stage.
Let’s make this bold. Let’s make it unforgettable. Let’s make it La Quinta.
Thank you for your time and consideration.
Best Regards,
Zsuzsanna Zsigmond
Creative & Strategic Lead
FOXGLOVE CREATIVE STUDIO LTD TRADING AS FOXGLOVE
SOHO WORKS WHITE CITY, 2 TELEVISION CENTRE, 101 WOOD LANE, LONDON, W12 7FR, UNITED KINGDOM
COMPANY REGISTRATION NO. 16034927
FOXGLOVE.AGENCY
INF@FOXGLOVE.AGENCY
Foxglove Creative Studio Ltd
Registered in England No: 16034927
Registered Address: Soho Works White City,
2 Television Centre, 101 Wood Lane,
London, W12 7FR,
United Kingdom
+447481504655
foxglove.agency
@foxgloveagency
suzsanna@foxglove.agency
FOXGLOVE CREATIVE STUDIO LTD TRADING AS FOXGLOVE
SOHO WORKS WHITE CITY, 2 TELEVISION CENTRE, 101 WOOD LANE, LONDON, W12 7FR, UNITED KINGDOM
COMPANY REGISTRATION NO. 16034927
FOXGLOVE.AGENCY
INF@FOXGLOVE.AGENCY