JNS NextCITY OF LA QUINTA
FEB2025
Request for Proposal
Marketing, Branding, Campaign
Development & Digital Marketing Services
CONTENTS Your Next Connection 3
Clients and References 10
Meet Your Team 12
Next Level Vision 13
Why JNS Next?25
Proposed Budgets 30
Case Studies 34
JNS Next certifies there is no conflict of interest or
appearance of impropriety, relating to the agency,
or directors and employees of City of La Quinta that
could be created by providing services to the
organization. All pricing and information provided
in this proposal are valid for 90 days.
For questions or comments regarding JNS Next’s
capabilities or this proposal please reach out to
Rachel O’Neill-Cusey, Vice President of Agency
Experience and Business Development.
Rachel O’Neill-Cusey
rachel@jnsnext.com
C 949-275-1622
JNS Next | Creative & Media Hub
75410 Gerald Ford Dr, Suite 201
Palm Desert, CA 92211 | 760-775-0000
Tax Identification Number: 46-4464171
Satellite Offices:
Austin, TX | Denver, CO | Grand Rapids, MI
Los Angeles, CA | Phoenix, AZ | San Clemente, CA
CITY OF LA QUINTA 2
February 21, 2025
City of La Quinta
Marcie Graham
Director of Marketing
Dear Ms. Graham,
For over 17 years, JNS Next has proudly championed La Quinta’s brand, growth, and success. We’ve seen the city evolve into
a premier destination and a thriving community, and we’ve been honored to play a role in shaping how visitors and
residents experience its beauty, culture, and opportunity.
Looking ahead, La Quinta’s story is far from finished. With the right strategy, innovative campaigns, and a trusted,
transparent collaboration, we can elevate La Quinta’s brand and marketing approach to new heights—delivering impact,
engagement, and long-term success.
A VISION FOR LA QUINTA, POWERED BY NEXT LEVEL THINKING
DIGITAL & MEDIA With our in-house Demand Side Platform (DSP), La Quinta benefits from direct, data-driven media
buying that maximizes every dollar—no middlemen, no inflated costs—just transparency, precision, and results.
CREATIVE & STORYTELLING La Quinta’s brand doesn’t need to change—it needs to evolve. Through refreshed campaign
branding, dynamic storytelling, and modern visuals, we will continue capturing the heart, soul, and identity of La Quinta
while keeping it engaging and relevant.
COMMUNITY OUTREACH Marketing isn’t just about visitors—it’s about connection. Our strategy ensures residents,
stakeholders, and businesses feel part of La Quinta’s success, fostering civic pride and deeper engagement.
ECONOMIC IMPACT Strategic marketing fuels growth. From tourism and canna-tourism to business recruitment and local
commerce, we will position La Quinta as a hub for innovation, investment, and opportunity.
YOUR NEXT
CONNECTION
3
YOUR NEXT
CONNECTION
WHY JNS NEXT?
The City of La Quinta is more than a client to us—it’s a partnership built on trust, passion, and a shared vision for the
future. We love this city, its energy, and its potential. Every campaign, every strategy, and every creative concept we
develop is fueled by our commitment to seeing La Quinta thrive.
We don’t just bring destination marketing expertise, creative excellence, and economic development strategy—we
bring a genuine love for La Quinta, a commitment to honest collaboration and transparency, and a shared goal of
elevating this city to its fullest potential.
This is more than a contract, but a partnership rooted in bold ideas, real results, and the drive to evolve the City of
La Quinta’s brand in ways that inspire, engage, and grow.
Together, let’s shape the next chapter of La Quinta’s success. We look forward to the opportunity to collaborate,
strategize, and build something beautiful and truly exceptional.
Next-Level Thinking + Impact = Next-Level La Quinta
With Love,
Garry Sage
President and CEO
JNS Next
4
PARTNERSHIPS
THAT MOVE PEOPLE
Great marketing isn’t just about campaigns—it’s about relationships.
A love story between client and agency, built on trust,
respect and a shared passion for growth.
Success happens when both sides champion each other, push boundaries
and create work that excites, inspires, and delivers real impact.
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DESTINATION MARKETING
THAT MOVES PEOPLE
A true partnership is built on transparency, collaboration
and a shared commitment to bringing out the best in one another.
The wins are celebrated, the challenges tackled head-on,
and the best ideas happen when there’s room to think big.
Because success is more fun when shared.
Especially with clients who bring their A-game.
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DESTINATION MARKETING
THAT MOVES PEOPLE
A team built for this kind of relationship makes all the difference.
And this isn’t just any team.
This is a powerhouse collective of DMO CEOs, creative brand strategists,
digital travel nomads and a hybrid force of the best agency minds and travel marketers
—all assembled like a team of TRAVEL AVENGERS,
ready to take brands to the next level.
We don’t just understand destinations—we’ve built them.
We’ve shaped visitor economies, redefined place branding
and helped communities thrive.
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DESTINATION MARKETING
THAT MOVES PEOPLE
The digital team lives in the metaverse,
the creative team runs on its own algorithm of bold ideas,
and social media and content creators bring power in numbers.
The right strategy meets the right storytelling,
ensuring every move is both fresh and effective.
That’s the power of insight.
Turning data into strategy and strategy into success.
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DESTINATION MARKETING
THAT MOVES PEOPLE
NEXT LEVEL TEAMWORK. THAT’S JNS NEXT.
And holding it all together?
A powerhouse account team making sure every piece fits,
every idea lands and every result delivers.
With clients at the center—rock stars in their own right,
this is a team that works in sync, transforming smart thinking
into real-world impact.
Ready to level up?
9
CURRENT
& PAST
CLIENTS
10
CLIENT
REFERENCES
VISIT GREATER PALM SPRINGS (VGPS)
Relationship Duration: 16 years
Services include but are not limited to:
●strategic development
●media plan development and
execution
●digital marketing
●graphic design services
●social media strategy and
execution
●development of successful
partner co-op programs
●monthly analytics and ROI
report
Scott White,
President and CEO
760-969-1302
scott@visitgreaterps.com
Colleen Pace,
Chief Sales & Marketing Officer
760-969-1347
colleen@visitgreaterps.com
VISIT PALM SPRINGS (VPS)
Relationship Duration: 15 years
Services include but are not limited to:
●strategic development
●media plan development and
execution
●digital marketing
●graphic design services
●video and photo development
●social media strategy and
execution
●campaign creation
●research
●monthly analytics and ROI
report
Kimber Foster,
Director of Tourism
760-969-1302
kimber@visitgreaterps.com
GOCAL - GREATER ONTARIO CVB
Relationship Duration: 5 years
Services include but are not limited to:
●research
●brand positioning
●campaign creation
●strategy development
●advertising execution
●integrated performance
marketing
●budget management
●creative development
●monthly analytics and ROI
report
Michael Krouse,
President and CEO
909-937-3001
mkrouse@go-cal.org
11
JEFF MIRAGLIA
EXECUTIVE CREATIVE DIRECTOR
Creating work steeped in brand
strategies that focus on sensory,
storytelling, and empowerment.
GARRY SAGE | CEO, PRESIDENT
An accomplished entrepreneur
and media strategist with more
than 30 years in advertising have
forged a trail of success.
ROSHAN PATEL
SENIOR ACCOUNT MANAGER
Dedicated strategist and organizer
of teams and ideas, looking at the
big picture for his clients.
RACHEL O’NEILL-CUSEY
VP OF AGENCY EXPERIENCE
Insider client experience expert
with knowledge of group
meetings and leisure visitation.
DAVID WELLS | SVP MARKETING
Strategy and marketing oversight
with a demonstrated history in the
hospitality and tourism industry.
DAVE MOOREHOUSE
DIRECTOR OF DIGITAL MEDIA
Media and strategy mastermind,
focusing on impact and metrics
that matter for clients.
12
Meet a few of our 30+ team members:
VISIT HUNTINGTON BEACH
13
VISIT HUNTINGTON BEACH
Next-Level LQVE
La Quinta isn’t just a place on the map—it’s an experience, a pulse, a love mark left on all who experience it. It’s the gem of the
desert, where the sun paints the Santa Rosa Mountains in golden hues, where citrus blossoms perfume the air, and where the
spirit of creativity, adventure, and connection thrives.
JNS Next, has always felt drawn to La Quinta—the energy, the charm, the way it makes people feel. It’s a place that has
inspired us from the very beginning, and being part of its story is not just a privilege. It’s a passion. We've long admired the vibe
of life here, the way the community moves together, creating something greater than the sum of its parts. Now, we get to help
amplify that story, bringing to life a city that doesn’t just welcome people—it embraces them, inspires them, and becomes a
part of them.
La Quinta is unity. A place where artists, entrepreneurs, visionaries, and dreamers shape its identity. A city that stretches, grows,
and invites the world to do what they love. From vibrant art festivals to world-class events, from sunlit mornings on scenic trails
to unforgettable nights under starlit skies—every moment in La Quinta is an invitation to be part of something bigger.
And special.
La Quinta is a love story. A place that leaves its mark on every soul that passes through. And just as this city inspires, those
who experience it leave their own mark—shaping its future, enriching its story, and strengthening the community that
makes it extraordinary.
At JNS Next, we don’t just tell La Quinta’s story—we are part of it. We believe in its magic, its movement, and its momentum.
It’s a city that doesn’t stand still—it moves forward, it invites, it embraces, it empowers.
Because in La Quinta, you don’t just visit—you leave your mark. You LQVE.
14
VISIT HUNTINGTON BEACH
15
VISIT HUNTINGTON BEACH
16
VISIT HUNTINGTON BEACH
17
VISIT HUNTINGTON BEACH
18
VISIT HUNTINGTON BEACH
19
The process of planning starts with meeting and
collaborating with clients
—we discuss and determine all goals and objectives
based on approved budgets
Account Management
Maximizing La Quinta’s Strategy
STRATEGIC PLANNING PROCESSES
●Destination FAM Tour
●Research and Information Gathering
●Trends, Industry Reports, Presentations
●Strategic Planning Document(s)
●Media Briefs and Plans
●Creative Ideas and Briefs
●Basecamp, Status Meetings / Documents and Client Organization
●Quarterly Business Reviews (Strategy sessions)
20
La Quinta’s digital and media strategy
must go beyond visibility
—it must drive real engagement, economic growth
and long-term tourism impact
Digital & Media
Maximizing La Quinta’s Impact
MEDIA PLANNING ROOTED IN DATA Our media strategy is built on data, honing in on
targeting the right audience at the right time on the right medium.
FULL CONTROL & OPTIMIZATION In-house media buying eliminates middlemen,
ensuring precision targeting, real-time adjustments, and cost efficiency.
OMNICHANNEL REACH A seamless strategy spanning digital, social, programmatic,
CTV, print, OOH, radio, and streaming media.
HIGH-INTENT AUDIENCE TARGETING Reaching travelers who will visit, stay longer, and
support local businesses.
TRANSPARENT REPORTING & INSIGHTS Monthly analytics on KPIs that matter
provide measurable ROI, guiding smarter campaign optimizations and pivots.21
Turning Investment into Impact
Boosting Tourism & Economic Growth
Targeting visitors most likely to engage, book and return.
Supporting Local Business
Driving foot traffic, dining, retail and hotel stays.
Strengthening La Quinta’s Brand
Ensuring campaigns enhance recognition, awareness and civic engagement.
22
A city’s brand is its most powerful economic driver.
La Quinta’s brand doesn’t need to change
—it needs to evolve through fresh campaigns,
refined messaging, and strategic brand alignment.
Creative & Brand
Storytelling
EVOLVING THE BRAND’S STORY Campaign-based branding that aligns with tourism,
civic pride, and economic development.
DYNAMIC DESIGN AND MODERN VISUAL & CONTENT STRATEGY
Aesthetic refinements that enhance engagement across all platforms.
INTEGRATED EVENT & ACTIVATION ALIGNMENT Ensuring all city initiatives reinforce
La Quinta’s distinct brand identity.
PUBLIC RELATIONS: ELEVATING LA QUINTA’S INFLUENCE A Next Level PR strategy
builds credibility, amplifies awareness, and engages key media audiences.
23
TARGETED MEDIA OUTREACH Local, regional, and national
press engagement.
EXPERIENTIAL PR Media tours, influencer partnerships,
and live activations.
STRATEGIC CONTENT DEVELOPMENT Press kits, storytelling, and
ongoing blog articles.
CANNA-TOURISM: RESPONSIBLE GROWTH & INNOVATION
La Quinta has a unique opportunity to position itself as a leader in
safe, responsible cannabis business development.
MARKET POSITIONING & BRANDING Reinforcing compliance,
trust, and high-quality standards.
CONTENT & EDUCATION Digital & print materials that support
industry growth.
BUSINESS & TOURISM INTEGRATION Aligning cannabis-based
businesses with La Quinta’s broader tourism strategy.
ECONOMIC DEVELOPMENT:
DRIVING INVESTMENT & OPPORTUNITY
A strategic marketing approach will attract business investment,
diversify the economy, and create sustainable growth.
BUSINESS RECRUITMENT & EXPANSION Targeting high-value
industries & job-producing investments.
STRATEGIC OUTREACH & AWARENESS Engaging site selection
consultants and industry leaders.
CAMPAIGN DEVELOPMENT & MATERIALS Producing brochures,
digital campaigns, and video content to highlight La Quinta’s
economic advantages.
24
Strategies That Move La Quinta Forward
DESTINATION MARKETING
THAT MOVES PEOPLE
Why JNS Next
as the Agency of Record
for the City of La Quinta?
25
The City of La Quinta is a thriving community,
a sought-after getaway and a place where businesses,
residents and visitors come together to create something special.
To continue its momentum and strengthen its position,
La Quinta needs a strategic partner that understands its vision
and knows how to bring it to life.
26
DESTINATION MARKETING
THAT MOVES PEOPLE
WITH A
APPROACH…
27
THE CITY OF LA QUINTA BENEFITS FROM:
A Stronger, More Recognizable Brand – Keeping
La Quinta’s identity fresh while telling new stories
that enhance its position as a premier destination.
Smarter Digital & Media Strategy – Reaching the
right audiences with targeted media buying,
audience segmentation, and real-time optimization
to maximize impact.
Sustainable Economic Growth – Attracting
business investment, supporting local commerce,
and positioning La Quinta as a hub for opportunity.
A Thriving Canna-Tourism Industry – Helping
cannabis businesses grow responsibly while
integrating seamlessly into La Quinta’s economic
development strategy.
Stronger Public Relations & Storytelling –
Expanding La Quinta’s influence through media
engagement, influencer partnerships, and
compelling narratives.
High-Impact Creative & Content – Showcasing
La Quinta’s heart, soul, and spirit through visually
stunning and emotionally resonant campaigns.
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DESTINATION MARKETING
THAT MOVES PEOPLE
THINKING IMPACT =+IMPACT =
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DESTINATION MARKETING
THAT MOVES PEOPLE
PROPOSED BUDGETS
30
PROPOSED
BUDGET 1
We’ve created a proposed budget breakdown
range based on our agency recommendations
including commission, retainer fees, and
creative fees.
*For Ad Placements, JNS Next operates on a
standard 15% agency commission on the total
buy. JNS Next will also recommend a detailed
media budget breakdown after discussions
with the client.
This budget may be adjusted as needed based
on conversations with the client, initial
discovery and goal setting, and client needs.
SERVICE/TASK DESCRIPTION TOTAL COST OR
RECOMMENDATION
Account Management
& Strategic Advice
Brand audit/review existing
research/social listening/data
collecting/insights overall strategy and
ongoing strategic advice
$138,000
Strategic
communications and
media planning fee
Annual planning process with quarterly
business reviews to ensure impact and
business outcomes.
$15,000
Public Relations
Develop press releases and media
advisories. Community Engagement
and blog writing.
$24,000
Creative
Craft and develop unique campaigns
and visuals to inspire visitation with
photography, videography and
activations.
$100,000
Media*
JNS Next operates on a 15% media
commission on the total buy. Planning,
reporting and strategy are noted in the
Account Management section.
$200,000
Website & SEO
JNS Next has capabilities in design,
development and management of
destination websites and CMS/CRM
platforms
$50,000
Annual Guide **Price will be dependent on Ad Sales $23,000
TOTAL $550,000
31
PROPOSED
BUDGET 2
*For Ad Placements, JNS Next operates on a
standard 15% agency commission on the total
buy. JNS Next will also recommend a detailed
media budget breakdown after discussions
with the client.
JNS Next roots its strategic planning process
and media strategy in data. With a budget level
of $750,000, JNS Next will integrate Placer data
for economic development, media strategy and
persona development efforts. This is typically a
$25,000-$35,000 investment level. At this
higher tier, JNS Next will also reduce our
strategic communications and media
planning fee.
SERVICE/TASK DESCRIPTION TOTAL COST OR
RECOMMENDATION
Account Management
& Strategic Advice
Brand audit/review existing research/
social listening/data collecting/insights
overall strategy and ongoing strategic
advice.
$153,000
Strategic
communications and
media planning fee
Annual planning process with quarterly
business reviews to ensure impact and
business outcomes. Placer data
integration.
$7,500
Public Relations
Develop press releases and media
advisories. Community Engagement
and blog writing.
$24,000
Creative
Craft and develop unique campaigns
and visuals to inspire visitation with
photography, videography and
activations.
$125,000
Media*
JNS Next operates on a 15% media
commission on the total buy. Planning,
reporting and strategy are noted in the
Account Management section.
$367,500
Website & SEO
JNS Next has capabilities in design,
development and management of
destination websites and CMS/CRM
platforms
$50,000
Annual Guide **Price will be dependent on Ad Sales $23,000
TOTAL $750,000
32
PROPOSED
BUDGET 3
*For Ad Placements, JNS Next operates on a
standard 15% agency commission on the total
buy. JNS Next will also recommend a detailed
media budget breakdown after discussions
with the client.
JNS Next roots its strategic planning process
and media strategy in data. With a budget level
of $900,000, JNS Next will integrate Placer data
for economic development, media strategy and
persona development efforts. This is typically a
$25,000-$35,000 investment level. At this
higher tier, JNS Next will also waive a strategic
communications and media planning fee.
SERVICE/TASK DESCRIPTION TOTAL COST OR
RECOMMENDATION
Account Management
& Strategic Advice
Brand audit/review existing research/
social listening/data collecting/insights
overall strategy and ongoing strategic
advice
$173,000
Strategic
communications and
media planning fee
Annual planning process with quarterly
business reviews to ensure impact and
business outcomes. Placer data
integration.
$0
Public Relations
Develop press releases and media
advisories. Community Engagement
and blog writing.
$24,000
Creative
Craft and develop unique campaigns
and visuals to inspire visitation with
photography, videography and
activations.
$150,000
Media*
JNS Next operates on a 15% media
commission on the total buy. Planning,
reporting and strategy are noted in the
Account Management section.
$480,000
Website & SEO
JNS Next has capabilities in design,
development and management of
destination websites and CMS/CRM
platforms
$50,000
Annual Guide **Price will be dependent on Ad Sales $23,000
TOTAL $900,000
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DESTINATION MARKETING
THAT MOVES PEOPLE
CASE STUDIES
34
Relevant
Video
Examples
The videos selected exemplify our quality of work and
best reflect our breadth of creativity and storytelling
experience. Each video was created in collaboration
with our clients and resonates emotionally, inspiring its
target audience.
We are confident that our expertise will be a pivotal
partnership in ensuring the success of your projects.
https://vimeo.com/950040319?share=copy
Red Balloon
https://vimeo.com/950040278?share=copy
Chill at Riviera Palm Springs
https://youtu.be/Xr7Mn1fd7x0?si=jLjIpnWJjDLZJ0qN
Find Your Oasis - Official Music Video, Visit Greater Palm Springs
https://vimeo.com/941785590/19f015eabd?share=copy
Tysen Knight - Artists Series, Visit Greater Palm Springs
https://vimeo.com/950040169?share=copy
Westin
https://vimeo.com/941784804/284ff6e43b?share=copy
Ryan Campbell - Artists Series, Visit Greater Palm Springs
https://youtu.be/IsVt72hwvuU?si=XZO6YWE2ozsx3_eJ
Find Your Meeting Oasis Series
VISIT GREATER PALM SPRINGS CASE STUDY
CHALLENGE | Position Greater Palm Springs as
a must-visit destination with unique experiences
and hotels through an impactful social media
presence, strategy and execution. Managing
over 12 social media channels across platforms -
including Instagram, Facebook, TikTok, Pinterest,
X, and LinkedIn - required balancing organic
storytelling with targeted paid strategies to drive
awareness and engagement.
We needed to expand influencer collaborations, adapt to
evolving social trends like Reels and TikTok, and ensure
equitable representation of all nine Greater Palm Springs
cities. Additionally, refining seasonal marketing strategies,
maximizing high-profile activations, and optimizing paid
campaigns helped strengthen the brand’s presence while
increasing website traffic, video views, and engagement.
SOLUTION | Create and execute the overall goals,
strategy and day-to-day marketing of Visit Greater Palm
Springs social media platforms and channels. This includes
but is not limited to research, content organization and
calendaring, photo/video sourcing from UGC (user
generated content), copywriting, creating graphics,
shooting and editing new video and photo content,
attending events for live coverage, managing influencer
collaborations, community management, paid strategies
and optimizations, and reporting and analytics. We utilize
platforms including Sprout Social for content calendaring
and social listening, CrowdRiff for UGC organization and
sourcing, and Meta Business Suite for paid campaign
management.
Throughout 2024, we strategically shifted our approach to
social media content, refining our execution to maximize
engagement and reach. We increased the volume of Reels
content, prioritizing visually captivating, highly shareable
videos that aligned with platform trends. Our content
mix included more immersive destination storytelling,
leveraging aspirational and experience-driven themes to
showcase Greater Palm Springs as a must-visit getaway.
This included behind-the-scenes perspectives, influencer
collaborations, and dynamic reels that highlighted the nine
cities, unique local experiences, and seasonal campaigns.
SOCIAL MEDIA SERVICES
JNS Next provides social media support to
Visit Greater Palm Springs, DineGPS, CA Deserts
and TeamGPS accounts.
This includes, but is not limited to:
• social media strategy and execution
• branding and graphic design services
• platform management and advertising for: Instagram,
Facebook, LinkedIn, Twitter, TikTok and Pinterest
• finding/staying on top of emerging social media trends
• video and photo development
• capturing content at events for use on
social media channels
• analyzing key metrics and results on a monthly,
quarterly and yearly basis
• management of social media content creators
SOCIAL
MEDIA BRAND
SOUTHERN
CALIFORNIA’S
OASIS
VISIT GREATER PALM SPRINGS CASE STUDY
RESULTS
The 2024 execution surpassed all goals set for the calendar
year including impressions, engagement, video views and
website clicks, while promoting the destination with unique
and engaging content and campaigns. The Visit Greater Palm
Springs, DineGPS, CA Deserts and TeamGPS channels created
a community of followers who engage with the brand, its
stakeholders and experiences, creating a must-visit overall vibe.
By continuously evolving our strategy to align with emerging
social trends, optimizing paid campaigns for maximum impact,
and fostering authentic engagement through influencer and
community-driven content, we successfully positioned Visit
Greater Palm Springs as a leading destination across social
media platforms.
ALL of the destination’s 2024 goals were achieved for
impressions, video views and website clicks.
Across all VisitGreaterPS social media channels:
• total impressions were up by 7.6%
• video views were up by 81%
• website clicks were up by 19.6%
compared to 2023 results
VISIT GREATER PALM SPRINGS CASE STUDY
OVERVIEW
In 23/24 we introduced new tactics and partners
based on key learnings, including a unique
campaign with VRBO targeting vacation rentals
in our slower summer months. We also launched
tactics with media partners including AFAR, Lonely
Planet, AdTheorent, Undertone and Tablerock,
which we recommend carrying through in 24/25.
We are recommending new media partners and
tactics to help fulfill our goal of brand awareness
based on key pillars, and the launch of a new brand
campaign.
TACTICS
Create a full-funnel and integrated media approach for
the destination, highlighting key brand pillars to niche
markets. Our tactics involve OOH boards in key drive
and fly-markets, digital tactics such as programmatic, rich
media, native, digital video, CTV, social media, email and
more. We also utilize high-funnel television advertising and
a successful summer co-op campaign with 16 partners.
Finally, we utilize print and digital tactics for airline
development.
Capitalize on Micro-Moment Marketing, identifying and
targeting users when they turn to a device to act on a need
to learn, do, watch, find, or buy something. Tailoring content
that addresses these impulses captured their attention at
the right moment, increasing the relevance and impact of
our ads.
Incorporated Predictive Analytics for Enhanced Targeting
using predictive analytics to refine our advertising
strategies when looking at results. This approach utilized
data-driven insights to forecast user behavior and
preferences, enabling us to tailor our campaigns more
precisely. Predictive analytics significantly improved
targeting efficiency, leading to better campaign
performance and higher ROI.
RESULTS
VGPS group sales generated $157M in lodging revenue,
while leisure marketing drove $382M in lodging revenue in
2023.
Through our STVR efforts, properties increased their share
of generated benefits to 35% of leisure marketing and 25%
overall. Our successful VRBO summer campaign generated
$17.5M in gross bookings and a 166:1 ROAS and 36,000
room nights with an average length of stay of over 8 nights.
In looking at STR data, occupancy along with ADR and
RevPAR grew in 2023 over 2022, while our competitors
dropped.
Altogether, we generated over 25 billion impressions for
the year, and are waiting on the full Tourism Economics
impact results.
MEDIA AND
ADVERTISING
STRATEGY AND
EXECUTION
Leisure Campaign:
WHAT WILL YOU FIND?
Meetings Campaign:
THE OASIS IS REAL.
↑29%
YOY VISIT TO SITE
$8.7 B
ECONOMIC IMPACT
↑126% VIDEO VIEWS
ON SOCIAL MEDIA
25.1 BILLION
IMPRESSIONS
PALM SPRINGS BUREAU OF TOURISM WORK SAMPLES
Animated banners
PALM SPRINGS BUREAU OF TOURISM CASE STUDY
OVERVIEW
Utilize organic and paid social media campaigns
to increase awareness of the destination and
drive engagement and website traffic.
TACTICS
Involve local business owners and employees in the visuals
of the campaign to encourage local support. Release
videos and photos/text across social media platforms to
increase the awareness of the jobs that are supported by
tourism, and the local community during this time of need.
Create in-feed posts for Facebook and Instagram, including
guides, reels, videos, stories, series, instant experience ads,
campaigns and influencer partnerships.
RESULTS
The overall campaign was deemed a huge success for
the community and businesses. The social media referrals
to VisitPalmSprings.com increased by 55% during the
campaign period from the previous year from 28,263 to
43,809. Instagram followers increased from 88,426 in
June 2020 to 110,096 in June 2021 (an increase of 21,670,
or 24%). Facebook followers increased from 56,765 to
64,118 (an increase of 7,353 or 13%). At the same time,
total impressions across Facebook and Instagram were
over 26 million. As part of the campaign, the hashtag
#hellopalmsprings was also utilized and gained traction
amongst potential and current travelers with over 3,400
posts tagged.
The 30+ We Are, Palm Springs campaign videos totaled
about 1 million impressions alone, and resulted in over
7,600 clicks to the partner websites. Visit Palm Springs
also encouraged business owners, employees, locals and
visitors to utilize the hashtag #wearepalmsprings which
received over 1,100 tags.
The local, We Are Palm Springs campaign included over 30
partners on video encouraging local community support.
Business owners communicated the level of success after
the campaign, that they felt a voice and effort of unity, and
saw support from the community during the great time of
need during the shutdown. Restaurants, while not having in-
person dining, said take-out orders and gift card sales were
significantly up.
In looking at STR data, the occupancy for the City of Palm
Springs increased significantly month over month after
the shutdown, along with ADR and RevPAR. Occupancy
for March through September 2020 ran between 21.4% to
44.9% and March through September ran between 50%
and 66.4%, a significant increase.
Altogether, these results show the great impact this
recovery campaign had on the City of Palm Springs and
increasing economic recovery for the destination.
SOCIAL MEDIA
MARKETING
CONSUMER BRAND:
VISIT PALM SPRINGS
↑55%
VISIT TO SITE
3400
CAMPAIGN TAGS
177K FOLLOWERS
ON INSTAGRAM
24% INCREASE
IMPRESSIONS
PALM SPRINGS BUREAU OF TOURISM WORK SAMPLES
BRAND
CAMPAIGN
VIDEOS
COMMERCIAL SPOTS Brunch - How do you Palm Springs?Mid-Century Modern Home Tour - How do you Palm Springs?
Hiking - How do you Palm Springs?Shopping - How do you Palm Springs?
Plan Your Family Vacation - How do you Palm Springs?
https://youtu.be/aumKC1zWWsc?si=In5NI8Hv87397-Mx https://youtu.be/WfU5IWSxP-U?si=Uu-2GGHxmafVyoRb
https://youtu.be/jpM7QYmBRbo?si=Ev4EVX522wRti1e6https://youtu.be/s0dkrsHDbJg?si=6vVJGOYnNtSdJkOI
https://youtu.be/1wFEOkOknKY?si=BR0iYJcNTTX75-9I
Dogs Day - How do you Palm Springs?
https://www.youtube.com/watch?v=aNOmK_GIoZk
EXPERIENCE SONOMA VALLEY CASE STUDY
When JNS Next was brought on board to this
account, they were a part of a key team of
marketing stakeholders to come up with a new
name, brand and marketing campaign.
The Sonoma Valley Visitors Bureau, its name to all
stakeholders, through research, stakeholder meetings, and
internal brainstorming, decided to change its consumer-
facing name to Experience Sonoma Valley. Following this
change, JNS Next, along with David Wells, participated in
creating a brand promise, including archetype and persona
identification, and word-smyth sessions.
BRAND PROMISE: It’s easy to enjoy our relaxed wine
country lifestyle in a charming vintage escape.
Experience the true taste of California, welcoming
and naturally friendly. The art of enjoying life.
Following the brand promise, the team participated in
creative sessions for its new logo, brand and website, and
strategy sessions for the brand roll out. JNS Next created
a comprehensive marketing and advertising campaign to
distinguish Sonoma Valley from its competitors. The plan
included a mix of print, digital, television, outdoor and
radio spots with calls-to-action for key target drive and fly
markets, as well as a national awareness campaign.
OVERVIEW
Sonoma Valley was challenged to set itself apart not
only from the greater Sonoma County, but also Northern
California wine country as a whole (including Napa Valley).
Sonoma Valley is the hotspot of Sonoma County, (the
essence of California wine country) with more than 100
wineries, quaint towns, and a relaxed wine country lifestyle.
Sonoma Valley wanted to shine in its feeder markets and
stand out from competition, while developing a cohesive
and strategic advertising campaign with new messaging
and a new look and feel.
TACTICS
• Services include but are not limited to:
• strategic development
• message development
• campaign creative and asset creation
• social media advertising
• execution of the full media plan including
• monthly analytics
JNS Next also participated in the brand development
including stakeholder interviews and workshops, the
creation of a new logo and brand promise, and subsequent
advertising and marketing campaign taking the Sonoma
Valley Visitors Bureau to Experience Sonoma Valley.
MARKETING
CAMPAIGN
DEVELOPMENT
AND
ADVERTISING
EXECUTION
EXPERIENCE SONOMA VALLEY CASE STUDY
RESULTS
Year over year increase in tourism business in Sonoma
Valley with an increase in TOT and Sales Tax. 2019
resulted in more than 350 million media advertising
impressions, a 51% increase in Instagram followers, a 286%
increase in Instagram impressions, and an 18% increase in
Facebook likes. The website drew in 655,000 visitors, an
increase from 2017.
CONTACT PERSON
Tim Zahner, Executive Director
707-531-7702 / tim@sonomavalley.com
Relationship: 8 years
100+ Wineries
Unforgettable
Dining Experiences
Luxurious Hotels,
Resorts & Spas
EVENTS & THINGS
TO DO YEAR ROUND
sonomavalley.com
13,000+ acres of
parks & trails
Guided tours, by foot,
bike, car & air
Culinary & wine
making classes
Arts, Museums,
Music & History
sonomavalley.com
THE PLACE THAT INVENTED California Winemaking
HAS A FEW MORE THINGS UP ITS SLEEVE.
We could rest on our winemaking laurels. But that’s not our
style. From yoga, spas and galleries to artisan boutiques,
hiking, music and culinary magic, a bounty of adventures
will astound you. Creators gotta create.
Go to sonomavalley.com
17 MILES OF EVERYTHING YOU Never Knew Was Here.
(OH YEAH, WE’VE GOT GREAT WINE, TOO.)
From yoga, spas and galleries to artisan boutiques, hiking,
music and culinary magic, a bounty of adventures is waiting.
Our creators are at it again. Get ready to be blown away by,
well, everything.
Go to sonomavalley.com
sonomavalley.com
sonoma valleydelicious!
California's FinesT
Food, Fun and Faire.
january 2017
Enjoy a delicious culinary celebration in Sonoma Valley
Wine Country. You’ll find innovative chefs and artisans
from restaurants, cafés, wineries and cheese shops…all
joining the festivities! Enjoy wildly fresh, local signature
dishes, exquisite seasonal pairings, artisan cocktails and
a visit to the valley…you will never forget.
Come. Your glass is empty. Fill and forget.
— jack london —
sonomavalley.com
Somewhere in the space between you and your soul…lie all the answers.
EXPERIENCE SONOMA VALLEY WORK SAMPLES
PAIR YOUR PERFECT GETAWAY
UPDATED
CAMPAIGN
2023
PRINT, DIGITAL
VIDEO https://youtu.be/1VVpCrJhxr0?si=z8E9KMGSjBsSyHN5
https://youtu.be/iTONmeAkMKE?si=OedArDTJjkZFa5yf
EXPERIENCE SONOMA VALLEY WORK SAMPLES
100 Days of Sonoma | Winter Wellness
Campaign Identity/Logo, Video, Social Template, Digital/Web
https://youtu.be/ULuPXQFOXaE?si=MBivhSxP-9S5UWZD
CHALLENGE: Create an off-season campaign
promoting health and wellness in Sonoma Valley
from January 1 through April 15.
CONCEPT: 100 Days of ‘Wellness’ inspired their
consumers to reconnect with themselves, the land
and bounty of wine country, and health-based
activities to kickstart their year. Content was created
for each day highlighting experiences and partners
within the destination like spas, restaurants, hikes,
organic farmers and more. JNS Next created
marketing campaigns including email blasts, website
landing pages, videos, social media graphics and
more.
STAY HEALDSBURG WORK SAMPLES
VIDEO, PRINT,
DIGITAL
https://youtu.be/O1gmm5m_nrk?si=4QcECAMiuI7C2mzc
:30 Commercial - 2023
https://youtu.be/OHn8PBxqVbQ?si=853kx69IPBeZYOd0
A Couples Day - There’s no place like happy.
https://youtu.be/sIlV8IUWWB8?si=tTPPsEnF043TgdYR
A Girls Trip - There’s no place like happy.
https://www.youtube.com/watch?v=CvoqI64wFKg
:30 Commercial - 2022
STAY HEALDSBURG WORK SAMPLES
PRINT & DIGITAL
STAYHEALDSBURG.COM happy
There’s no
place likehappy.
STAY HEALDSBURG WORK SAMPLES
BRANDING AND DESIGN ADVERTISING SOCIAL MEDIA
VIDEO AND
PHOTO PRODUCTION
DISCOVER LONG ISLAND - BRAND CAMPAIGN AND VIDEOS
https://vimeo.com/949980253?share=copy
This belief fueled the “BeLong” campaign:
Happy are those who have something to long for, but true
happiness lies in the power of belonging. To belong is to
love a place so deeply that it becomes part of who we are.
It’s the neighborhood, the bagel shop, the quiet beach—
places that ground us in trust, friendship, and community.
Long Island nurtures this feeling, uniting American pride,
diverse cultures, and shared traditions, inviting the world to
discover its treasures and make them their own.
Discover Long Island spearheaded the “BeLong on Long
Island” brand, sparking remarkable growth before the
pandemic. As Kristen Reynolds emphasized, “Our brand
is more than showcasing places to visit; it’s about creating
a sense of belonging.” With the creative direction of Jeff
Miraglia, the “BeLong” campaign stays true to Long Island’s
authentic spirit.
Since the campaign’s 2018 launch, it has grown into a
dynamic platform promoting awareness and discovery.
Through social media, podcasts, Long Island TV, and award-
winning campaigns, we’ve invited countless “discovery-
seekers” to explore Long Island’s beauty and diversity,
from its coastline to its burgeoning wine country. Efforts to
expand transportation access have further bolstered the
region’s appeal to visitors and meeting professionals alike.
Even amid the challenges of Covid-19, the “BeLong”
campaign endures—through captivating videos, engaging
podcasts, and innovative marketing—inviting travelers to
curate their own Long Island experiences. As the region
continues to attract new businesses and visitors, our
collaborative efforts stimulate economic growth and drive
development.
At JNS Next, we believe destination brands are
more than tourism—they are about fostering a deep
connection with place. “BeLong on Long Island”
now supports collaborative business efforts, driving
economic development across the region, uniting
communities in a powerful sense of belonging.
Style Guide
With cherished memories and a clear vision,
we launched Discover Long Island’s “BeLong”
campaign—a brand that captures the heart of Long
Island for everyone who has ever embraced its salty air
and enjoyed its morning bagels. Our travel experiences
weave memories into lasting bonds, forming the very
essence of where we belong.
LO
V
E
FA
M
I
L
Y
AD
V
E
N
T
U
R
E
https://vimeo.com/summerlandcreative/review/665799264/4eaabaefac
https://vimeo.com/summerlandcreative/review/665799240/986623f62a
https://vimeo.com/summerlandcreative/review/665799196/d73e8b4bd8
VISIT MESA, ARIZONA - BRANDING SCOPE AND VIDEO
BRAND DIRECTION
• The brand audit identified that Mesa as a city of
limitless opportunities. Mesa embraced the brand
pillars of being boundless, effortless, priceless,
fearless, and timeless. Its new tagline is “City
Limitless.” Mesa is now being positioned as a
regional Arizona brand experience. Partnerships
with Agri-tourism neighboring communities
elevate the region for all.
• Brand messaging tells the story of Mesa as being
creative, multifaceted, and offering a uniquely
warm community experience with agrarian and
recreational offerings that differentiate it from
the Great Phoenix market. It is also a burgeoning
education hotbed, enticing expansion market for
economic development and offers tremendous
value for leisure travelers.
SERVICES PROVIDED
• Brand Audit
• Brand pillar definition
• Brand positioning, story and visual approach
• Brand identity package
• Brand graphic standards
• Brand announcement strategy and deployment
• On-going marketing and advertising support
VISIT MESA CITY LIMITLESS BRAND VIDEO
https://youtu.be/6oHbxxGYMpo
BRAND STANDARDS MANUAL \ 2014
A reference guide for brand integrity when
producing internal and external communications
including: print collateral, print ads, online
banners, website, promotional items, social
media and public relations.
VISIT MESA, ARIZONA - BRANDING IDENTITY
Mesa is a dynamic city. The country’s 38th largest. And growing. Or should we say burgeoning? Mesa and the greater
East Valley is attracting leaders in technology, health care, aerospace and education. The arts community is critically
acclaimed. Commitment to civic improvements and expansion is unparalleled and unwavering. Mesa is also a wonderland
of natural and man-made wonders. The Superstition Mountains still hide the Lost Dutchman Gold Mine while our lakes float
the boat of water lovers and fisherman from across the Valley. Tonto National Forest provides a cool escape. The Sonoran
Desert is a majestic landscape. Golfers have some 40 courses to choose from. Foodies can sample all manner of cuisine.
Fashionistas can shop ‘til they drop. And lovers of America’s pastime can catch the Boys of Summer every Spring. Taken in
total, Mesa and the East Valley provides a limitless array of things to do, see, experience, discover, explore. From the
cultural to the recreational, the active to the passive, the Old West to the next thing.
THIS IS MESA. CITY LIMITLESS.
MESA. CITY LIMITLESS.
®
®
visitmesa.com \ 8
LOGO VARIATIONS \
Some applications may require an alternative
logo configuration to be used for the following:
• Marketing materials (ie. shirts, hats, signage)
• On-line/digital advertising media (i.e. banners, skyscrapers,
towers, e-mail)
1. The recommended minimum size for the MARK ONLY
logo is 1.25” wide.
2. Allow for ample clear space (free of text and/or graphics)
around the logo as shown. A minimum of .25”.
3. The recommended minimum size for the HORIZONTAL
ORIENTATION logo is 2” wide. Always insure the logo, VISIT and
tag line are legible.
4. Allow for ample clear space (free of text and/or graphics)
around the signature as shown. A minimum of .25”.
Web/Digital Colors
MARK ONLY
(registered trademark must be used)
HORIZONTAL ORIENTATION
(can be used without tag line with marketing department approval only) If tag line is removed, registered trademark
must be included next to the “M” mark (see 1. above)
1.25”w
2”w
1
3
2
4
.25”w
.25”w
.2
5
”
w
.2
5
”
w
Web/Digital Colors
.25”w
.25”w
.2
5
”
w
.2
5
”
w
VISIT MESA \ BRAND POSITION 2014 \ 3
Mesa transcends its boundaries and has become CITY LIMITLESS®
• speaks to all of Mesa’s points of differentiation
• elicits positive emotion
• believable...proving that Mesa’s ‘limitless’ by insurmountable
visitor experiences offered
• multi-tiered...relevant to all market segments and
visitors interest
• crosses geographic and cultural boundaries as a gateway and
‘East Valley’ regional destination brand
LIMITLESS EXPERIENCES \
BOUNDLESS beyond boundaries, Agriculture, Native American
culture, historic Dutchman Mines
BREATHLESS Natural beauty, architectural marvels
FEARLESS Outdoor adventure, recreation/ sport
GUILTLESS Foodie, fare, mixology, nightlife, shopping
TIMELESS history, western adventures, modern amenities, Cubs Park
MATCHLESS Golf, swimming, sports complexes
AGELESS (Family Activity) parks, museums, arts and crafts, crop picking
COUNTLESS Hidden treasures, fresh markets, car shows, art shows, antique shows
EFFORTLESS (Transportation) Gateway Airport, Sky Harbor, 202 freeway loop
PRICELESS (Lodging) Hotels, resorts
VISIT MESA \ COLOR PALETTE 2014 \ 15
PMS
293
CMYK
91
53
0
0
PMS
563
CMYK
44
0
26
0
PMS
7418
CMYK
8
74
62
7
RGB
213
82
96
RGB
0
91
168
RGB
114
194
190
PMS
293
CMYK
100
68
0
2
PMS
563
CMYK
52
1
26
3
PMS
7418
CMYK
3
80
48
9
HEX
D65160
HEX
005BA8
HEX
72C2BE
Brand Support Colors
Web/Digital Colors
UP (uncoated )PC (coated )
PMS
293
CMYK
91
53
0
0
PMS
563
CMYK
44
0
26
0
PMS
7418
CMYK
8
74
62
7
RGB
213
82
96
RGB
0
91
168
RGB
114
194
190
PMS
293
CMYK
100
68
0
2
PMS
563
CMYK
52
1
26
3
PMS
7418
CMYK
3
80
48
9
HEX
D65160
HEX
005BA8
HEX
72C2BE
Brand Support Colors
Web/Digital Colors
UP (uncoated )PC (coated )
The usage of screens and tints of
the core colors should be used only
at a 75% opacity and no lighter.
This effect of overlaying colors
on top of each other in small
accent areas (ie. bar of color)
and over images gives a broader
range of tones and depth to the
brand palette.
100% of color 75% opacity overlay 75% opacity
BRAND STANDARDS MANUAL \ 2014
A reference guide for brand integrity when
producing internal and external communications
including: print collateral, print ads, online
banners, website, promotional items, social
media and public relations.
VISIT MESA \ BRAND VOICE 2014 \ 5
ere, you can enjoy the fruits of our
storied farming history as easily as you
can savor the rich history of our Native
American neighbor, the Fort McDowell
Yavapai Indian Community.
You can see where the Wild West
runs into the Wonderful West
– a place where you can just as
easily partake in a cattle drive
as you can in driving a golf
ball down the fairway of a
championship golf course.
From historic to
modern, country to
the cosmopolitan,
self-indulgence to
self-discovery,
the adventures
are yours to
choose, bound
only by your
imagination.
BOUNDLESS
~ AGRITOPIA ~
GILBERT, ARIZONA
Enjoy the fruits of our
storied farming history.
H
AGRICULTURE \ NATIVE AMERICAN IN MESA, ONE GREAT ADVENTURE
RUNS INTO ANOTHER.
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visitmesa.com 2014 Visitors Guide \ BOUNDLESS 7
olfers can play a round on more than
40 championship courses — many
critically acclaimed for their design.
Baseball fans can take in Chicago
Cubs spring training in the new
state-of-the-art stadium, Cubs Park.
Prefer water sports? Mesa is
home to 10 aquatic centers
hosting elite swimming
competitions.
For those who find sport
in all things outdoor, you
just can’t get any better
than Mesa with hot air
balloon rides, off-road
adventures along the
Apache Trail, and
hikes up the
Wind Cave
trail.
Limitless.
G
AGRICULTURE \ NATIVE AMERICAN
~ SKYLINE AQUATIC CENTER ~
MESA, ARIZONA
MATCHLESS
The Southwestern sweet spot
for sport lovers, professionals
and amateurs alike.
WELCOME TO SPORTS CENTER.
visitmesa.com 2014 Visitors Guide \ MATCHLESS 31
~ SKYLINE AQUATIC CENTER ~
MESA, ARIZONA
MATCHLESS
The Southwestern sweet spot
for sport lovers, professionals
and amateurs alike.
visitmesa.com
esa is one of the most geographically
diverse and climatically consistent regions
in the country. Which makes it one of the
most recreationally exciting.
State-of-the-art water parks
complement the more than 300 days
of sunshine we enjoy each year. As
do the countless miles of biking
and hiking trails.
Add in the lakes, the famed
Salt River, Tonto National
Forest (the country’s 5th
largest) and the Sonoran
Desert (the world’s most
bio-diverse) and you
have all the makings
of a recreational
wonderland.
Leaving you only
to fear the end
of your stay.
M
AGRICULTURE \ NATIVE AMERICAN
~ SAGUARO LAKE ~
TONTO NATIONAL FOREST
FEARLESS
Leaving you only to fear
the end of your stay.
FEAR NOT BOREDOM.
PH
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visitmesa.com 2014 Visitors Guide \ FEARLESS 17
ndulgence. It’s what vacations are
meant for. And what Mesa vacations are
known for.
Foodies will have their tongues
spinning with the variety of dining
options available. From culinary
to confectionary, culturally infused
to locally inspired.
Spirits are high regarding
our nightlife as well. Give
a tequila bar a shot. Or
uncork the evening at one
of our wine bars. Or
make a night of it at one
of the area nightclubs.
Make a day of it at a
one of our day spas
or shopping at
out-of-this world
boutiques,
malls and
fashion
centers.
I
AGRICULTURE \ NATIVE AMERICAN
~ DANA PARK ~
MESA, ARIZONA
GUILTLESS
Don’t feel guilty.
Feel fortunate for having come to Mesa.
LOCALLY INSPIRED.
WE SET A TASTY TABLE.
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visitmesa.com 2014 Visitors Guide \ GUILTLESS 21
esa hasn’t let the hands of time meddle
with all that makes it such a special place.
The gifts bestowed to us by Mother
Nature, the legacies shared by Father
Time, and the history of those that
came before remain central to the
Mesa experience.
Man-made lakes. Time-made
mountain. Centuries-old
forests. Lost gold mines.
Discovered cultures.
Generations of dreams.
A citizenry of vision.
This is why people
visit Mesa.
Timeless and
timeless
time again.
M
AGRICULTURE \ NATIVE AMERICAN
~ SUPERSTITION MOUNTAIN MUSEUM ~
APACHE JUNCTION, ARIZONA
TIMELESS
Man-made lakes. Centuries-old forests.
Lost gold mines.
DISCOVERED CULTURES.
GENERATIONS OF DREAMS.
PH
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2014 Visitors Guide \ TIMELESS 27visitmesa.com
f you’re the keeper of the vacation ‘to-do
list’, you’re going to need a sharp pencil and
lots of paper when planning a trip to Mesa.
The list will be long. And impressive.
It will run from the cultural to the
recreational, the historical to the
contemporary.
It will cover legends and myths,
the famous and the infamous.
It will range from miracles
of nature to the wonders of
mankind.
It will cover everything
imaginable. And things
you can’t imagine.
And it will include
the single-most
important item
of all...
Options.
I
AGRICULTURE \ NATIVE AMERICAN
~ MESA ARTS CENTER ~
MESA, ARIZONA
COUNTLESS
Everything imaginable.
And things you can’t imagine.
MIRACLES OF NATURE.
WONDERS OF MANKIND.
visitmesa.com
PH
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2014 Visitors Guide \ COUNTLESS 41
or young and old alike, there’s much
to like about Mesa.
Our range of adventures is as wide as
the age range of any group. We’ve got
kid stuff. Grown-up stuff. ‘Tween
and teen stuff. Family stuff.
Couple’s stuff.
We’ve got girl stuff. Boy stuff.
Boy and girl stuff. All-by-
yourself stuff. Everyone-all-
together stuff.
We’ve got the stuff you
always love to do. And
stuff you’ve never
done before.
We’ve got all
the stuff great
vacations are
made of. No
matter the
ages your
group is
made of.
F
AGRICULTURE \ NATIVE AMERICAN ~ SKATEBOARDING INDOORS AND OUT ~
MESA, ARIZONA
AGELESS
We’ve got the stuff you
always love to do.
LIMITLESS FOR ALL AGES.
visitmesa.com
PH
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2014 Visitors Guide \ AGELESS 37
Alana Smith, Mesa native and the world’s youngest X Games Medalist
JNS NEXT CAPE BRETON ISLAND RFQ 47
VISIT MESA, ARIZONA - BRANDING WEB DESIGN
VISIT MESA, ARIZONA - BRANDING MARKETING COLLATERAL, PRINT AND DIGITAL ADS
BOUNDLESS
ENDLESSLIMITLESS
VISITORS GUIDE
MESA
GILBERT
QUEEN CREEK
APACHE JUNCTION
TONTO NATIONAL FOREST
20
1
4
visitmesa.com
BOUNDLESS
FEARLESSLIMITLESS
MESA, ARIZONA Countless hiking
trails and waterways. Natural wonders
matchless in every direction. A
city that knows no bounds. From
our vibrant city centers to rural
gathering places, the wonders of
Mesa are truly limitless.
visitmesa.com
Matchless. Countless. Endless. Our trails,
waterways and natural wonders prove that
Mesa, Arizona is a city that knows no
bounds. To plan how your next outdoor
adventure can truly be limitless, call
800.283.6372
visitmesa.com/ca
FEARLESS.BOUNDLESS.LIMITLESS.