BusySeed, Inc.
Proposal for La Quinta Marketing, Branding, Campaign Development & Digital Marketing
Services
Cover Letter
Dear Marcie Graham,
BusySeed, Inc. is honored to submit this proposal for the City of La Quinta’s RFP for Marketing,
Branding, Campaign Development, and Digital Marketing Services. As an award-winning
agency, ranked #1 in California by TrustAnalytica from 2023 to 2025, BusySeed is proud to
bring proven expertise, innovative solutions, and a deep commitment to driving measurable
results for our clients. We are confident that our experience aligns with La Quinta’s goals of
enhancing its position as a premier 21st-century destination while staying true to the City's
unique identity and values.
BusySeed’s extensive experience in creating compelling brand narratives, implementing
cutting-edge marketing strategies, and delivering measurable ROI makes us an ideal partner for
La Quinta. Our team is committed to collaboration, ensuring the successful execution of your
vision and enhancing La Quinta’s appeal to both residents and visitors.
We look forward to the opportunity to partner with the City of La Quinta and are prepared to
begin work on July 1, 2025, as outlined in the RFP.
Sincerely,
Omar Jenblat
CEO, BusySeed, Inc.
Email: omar@busyseed.com
Phone: 855-484-6664
Why BusySeed?
● Award-Winning Agency: Ranked #1 in California by TrustAnalytica for three
consecutive years (2023-2025).
● Proven Success: Delivered impactful campaigns for public sector clients, including
tourism boards and economic development organizations.
● Innovative Solutions: Known for pushing creative boundaries while ensuring alignment
with client goals and values.
● Data-Driven Strategies: Our proprietary tools and analytics ensure optimized campaign
performance and measurable results.
● Comprehensive Expertise: From branding to digital marketing and economic
development, we offer end-to-end marketing solutions tailored to your needs.
Understanding La Quinta’s Needs
La Quinta seeks a marketing partner to:
1. Develop and execute comprehensive advertising and marketing campaigns to enhance
visibility and engagement.
2. Refine and enhance the City’s brand through innovative visual and narrative elements.
3. Utilize data-driven strategies to optimize campaign performance and maximize ROI.
4. Support economic development efforts, including business recruitment and retention.
5. Manage digital presence through website optimization, social media, and content
creation.
BusySeed’s approach will address each of these objectives with a focus on collaboration,
creativity, and measurable outcomes.
Scope of Services
1. Strategic Planning:
○ Conduct in-depth market research and audience analysis to identify high-value
opportunities.
○ Develop a comprehensive marketing strategy aligned with La Quinta’s objectives.
2. Brand Development and Refinement:
○ Collaborate with City staff to enhance existing brand standards.
○ Deliver a complete brand toolkit, including updated color palettes, taglines,
mission statements, and visual assets.
○ Ensure consistency across all marketing materials.
3. Campaign Development and Execution:
○ Design and launch campaigns leveraging digital, social, and traditional media
platforms.
○ Implement a diversified media program targeting key demographics.
○ Provide ongoing campaign monitoring, optimization, and detailed performance
reporting.
4. Digital Marketing:
○ Manage and optimize SEO, PPC campaigns, and social media advertising.
○ Develop and execute creative ad content for maximum engagement.
○ Regularly update and maintain the City’s website with user-friendly designs and
engaging content.
5. Graphic Design and Content Creation:
○ Produce high-quality materials, including brochures, flyers, booklets, and social
media content.
○ Adhere to La Quinta’s brand standards while crafting visually appealing and
effective designs.
6. Photography and Videography:
○ Provide high-quality imagery and videos showcasing La Quinta’s people, culture,
events, and businesses.
○ Offer drone photography and videography services for unique perspectives.
7. Economic Development Marketing:
○ Develop materials to attract and retain businesses.
○ Highlight La Quinta’s advantages through data-driven messaging.
○ Create targeted campaigns to engage site selection consultants and business
leaders.
8. Public Relations:
○ Prepare press releases, media advisories, and blog content.
○ Seek local and national media opportunities to promote La Quinta.
○ Provide speechwriting support and targeted PR campaigns to increase visibility.
9. Activations and Engagement:
○ Design innovative activations such as VR tours, hands-on demonstrations, and
pop-up experiences to deepen audience connections.
○ Tailor activations to specific audiences to enhance engagement and impact.
10. Tourism Guide Development:
○ Research, write, and design a high-quality annual tourism guide, incorporating
engaging content and visuals.
○ Create both print and digital versions with interactive features like maps and
virtual tours.
○ Develop a strategic distribution plan to maximize reach through partnerships with
local businesses and tourism hubs.
Financial Plans
Budget Option 1: $550,000
● Strategic Planning: Market research and strategy development.
● Brand Development: Comprehensive toolkit updates.
● Digital Campaigns: PPC and social media ads focused on local and regional
engagement.
● Photography/Videography: 12 high-quality shoots, including drone services.
● Website Management: Basic updates and SEO improvements.
● Graphic Design: Brochures, flyers, and core digital content.
● Economic Development Materials: Foundational business recruitment collateral.
● Performance Reporting: Monthly analytics using BusySeed’s proprietary platform.
Budget Option 2: $750,000
● Includes all services in Option 1, plus:
● Expanded Digital Campaigns: Multi-channel strategies with enhanced reach.
● Social Media Management: Regular posts and community engagement.
● Photography/Videography: 18 shoots, including event-based content.
● Website Enhancements: Advanced SEO and UX updates.
● Economic Development: Comprehensive materials and outreach strategies.
● Public Relations: Proactive media campaigns and press material development.
Budget Option 3: $900,000
● Includes all services in Option 2, plus:
● Advanced Campaigns: 24/7 PPC monitoring and SeedLanding dynamic landing pages.
● Activations: Innovative experiential marketing (e.g., VR tours).
● Photography/Videography: 24 shoots annually, full drone coverage.
● Tourism Guide: Premium production and distribution plan.
● Public Relations Team: Dedicated resources for local and national campaigns.
● Website Innovations: Interactive features, including virtual tours and booking tools.
Proven Results
Case Study: Providence, RI
BusySeed partnered with the City of Providence to create an event that attracted widespread
attention and increased tourism to the area. Working with Major League Eating, we organized a
pretzel-eating competition that drew participants and spectators from across the region. This
unique event boosted local business engagement, increased foot traffic to key areas, and
highlighted Providence as a destination for both cultural and fun activities.
Case Study: San Francisco State University and the City of San Francisco
BusySeed collaborated with San Francisco State University and the City of San Francisco to
execute marketing campaigns that enhanced enrollment and boosted local tourism. By
integrating storytelling with data-driven strategies, we developed materials and campaigns that
showcased the university’s programs while highlighting San Francisco’s iconic landmarks and
vibrant culture. This dual approach resulted in increased applications for the university and
heightened awareness of the city’s offerings.
Healthcare Campaign Success
Through targeted campaigns for healthcare clients, including major hospital networks,
BusySeed achieved a 30% increase in patient inquiries within six months. By leveraging
advanced SEO strategies, PPC, and personalized landing pages via our proprietary
SeedLanding technology, we optimized engagement and conversions for critical healthcare
services.
Client Testimonials:
● “BusySeed's work has allowed for a consistent brand image, and their outreach has
contributed to increased shares, likes, and registrations in previously untapped
candidates. The team has the ability to understand the client's goals and accurately
reflect them.” - Lisa Lancellotta Director of Marketing, University of Rhode Island
● “BusySeed's work boosted the client's conversion rates by 20%, optimized ad spend,
and improved ROAS with enterprise leads converting at a lower CPL. The team ensured
strong and transparent communication with weekly check-ins and promptly addressed
the client's needs with proactivity and flexibility.” - Amanda F, AT&T Demand Generation
Specialist
Our Team
● Diana Castellone – COO & Strategic Lead: Diana leads strategic initiatives, ensuring
alignment with La Quinta’s goals. Her leadership has delivered transformative
campaigns across industries.
● Omar Jenblat – CEO: With 18 years of experience, Omar oversees operations,
fostering innovation and ensuring quality delivery.
● Erin Hoberman – Media Strategist: Erin’s expertise in media planning ensures
cost-efficient and impactful campaigns.
● Michael Brooker – Data Analyst: Michael’s data-driven insights power continuous
improvements and measurable success.
Proposed Project Schedule
Phase Task Timeline
Phase 1 Research & Strategy 1 Month
Phase 2 Campaign Launch 1-2 Months
Phase 3 Ongoing Optimization Continuous
Compliance and Submission Requirements
BusySeed will provide all required documentation, including:
● A cover letter signed by an authorized official.
● Background on the agency and team resumes.
● References for similar projects completed within the last three years.
● Statement of warranty/guarantee for work products.
● Confirmation of minimum insurance coverage.
BusySeed is committed to ensuring full compliance with all RFP requirements and deadlines.
We are prepared to provide any additional information upon request.