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Townsquare Ignitetownsquare 1 !9 n te Marketing Strategy 2025 lowf • "• �i �'� �1 •v � �-•-_ ems- fro♦ • 1. . goo booN, e IW- -41 to qx(v QCALIFOPNIA f WEN INS.- R MNINN5='q WELCOME TO 'OWNSQUARE Founded in 2010, Townsquare is a community -focused digital media, digital marketing solutions === and radio company focused outside the top 50 markets in the U.S. Townsquare Digital curates exclusive, high -impact ad " Q products on the websites, mobile apps, and social platforms linked to our highly influential radio stations. We also offer tailored solutions to identify and reach - hyper -targeted online audiences across desktop, rr i mobile, apps, connected TV, email, paid search and social media platforms. �g- We get our impressive results by leveraging display IT = advertising, video, native content, websites and SEO. Cover Letter: Kevin B. Moedt, Townsquare Ignite Al) Slide 2 A2) Kevin B. Moedt Senior Digital Sales Manager, 732-275-7578 Kevin.Moedt@townsquareignite.com A3) Townsquare HQ; 1 Manhattanville Rd, Suite 202 - Purchase, NY 10577 A4) Townsquare Media 8 Robbins St Suite 201 Toms River NJ 08753 2/17/2025 A5) Kevin B Moedt & Townsquare approves all information and pricing provided in the proposal is valid for at least ninety (90) days. B1) Townsquare has been in business for 15 Years. B2) Slide 4 B3) Slide 5 B4) New Jersey B5)N/A Dates of Work_2022.2024 C) Scope of Work. Digital, CteatMe, Strategy Cost of Serwocs S100 000• Name of Agency BCB Bmnik Corftd Ryan 88ake Posluon. Chet 0gerabixj 01%cer Current P!none. 42011 823-0700_ e t 2076 Email : rbiake@bcb bank Dates of Wor k.2016-2025 Scope of Wotk. Leadership, Digital, Tradbonal Broadcast, Event, Rebrand Cost of Services $30,0004 Name of Agency_ Easte*n 164mmoutr Area Chamber of Conwrefue Contact Jennifer E ckhoA PbsiNM. ChW Exec ubve Omcet Current Phone_ (732) 741.0055 Etnari dreelor@�emact_org 1rj Dates of Work.2023.2025 Scope of Work_ Orgitat, Creauve, Strategy Cvs1 of Services. $100,000 • Name of Agency. The Digital Foundry Contact Robe+t 5purbck Powhan: Founder� CEO Current Phone. 833.18&8765 Erttais9pwrkx k@1dkxjndry an X et f2 Vendor Authorization STATE OF NEW JERSEY 0 BUSINESS REGISTRATION CERTIi'ICATF *..rr..m~ Townsquare New Jersey Holdco LLC 406K 8 Robbins St Toms River. NJ 08753 .gal"' r`"'xr 1638533 n ..". January 19th 2022 Fig .-4w r 1 Nr 1-" VA It a WW RRfr MOM" MMTU'NM trWnW-Au w.w • tlm~, w s .. >4 '^XPAY R N/li E TRAM NMAL TokVAYE/ lnMk lPfA1k>rNl: I - SMAPoce MA/VA- AMAMI t33,,ANCE DAlt- I • YOUR KEY ACCOUNT TEAM Kevin B. Moedt Responsible for driving strategic digital sales initiatives across North America, collaborating closely with Account Executive's and Diversity, Equity, and Inclusion (DEI) digital marketing agencies. In this evolving role, I work to identify new business opportunities, foster relationships with key stakeholders, and deliver tailored solutions that meet the unique needs of our clients. Senior Digital Sales Manager Strategy + Growth Key Account Manager Placement + Reporting Ak Jacob Bust Manage strategic marketing initiatives that align with client goals, providing comprehensive support throughout each campaign's lifecycle. My expertise in optimizing digital campaigns allows me to utilize data -driven insights to enhance performance and maximize ROI. Creative Director Ideas + Design Parks Thompsor Oversee creative process of all digital ads for clients across the country, translating client business needs into a creative strategy Customized Survey Research DNA provides best -in -class survey research studies. Whether you're trying to understand the motivations of your customers or the type of messaging you want to run with, our surveys help to answer the most vital business questions. lip � RD Audience building Industry and Market -Level Ingest your 1st Creative Messaging and Insights party online and Platform Guidance off line data Use look -alike modeling to target potential customers with similar interest, behaviors and intentions to the ones that already do business with you. With millions of consumer data points across all industries, our DNA team will pull an audience discovery report for you to learn more about your potential client... even the ones that do not walk thru your doors! Through a simple pixel placement, our team can measure the traffic coming into your website and build custom audiences. DNA derived insights can be used for more than targeting. Remove the guess- work of where to place your ad. Our data will include where people consume entertainment and news. eeeeeoeeec--ww n _7 3MMENDED SOLUTIONS eeoeeeeeeooeoe - r r r imam N INN lon im"aIs a�Polll� ss DEE No M NATIVE ADVERTISING Would you like to see ads or videos for your business delivered to specific audiences and appear as if they are part of an article being read? 01 ads or video links that match the look, feel and function of the page on which they appear 02 they don't really look like ads the key to native advertising is that it is Oj non -disruptive —it exposes the reader to advertising content without sticking out 1l wM�YMti�~.w.w�Y 1�r i. �f N w.wrM 0.Mw0 �r I—�w'rr err � wry �.p/r�,rrw4s�ro� Mocks for illustrative purposes only AUDIENCE TARGETED Want your video commercial to reach consumers who are not paying for cable or broadcast TV and are instead watching their shows and news outlets online? 01 broadcast your :15 or :30 commercial to targeted Placement on Premium Media Brands: consumers based upon based upon; demographics, interests or behaviors �•� ' discovery+ TV animal planet L y r* 0� Or target your consumer through our content networks: DDO L135 ���s N COOKING phil0..,.« Sports, Entertainment, Lifestyle and News � / Jh'1 �+�►+� FOX ) CBS SPORTS commercials will play on devices like: Sling TV, Pluto TV and Tubi TV through platforms such as Roku, Amazon Fire, PlayStation and many more tubi NISTOR La —MC NETWORKS c I I � � J (IX )' 04 great, non-skippable inventory, which is highly l effective for increasing brand awareness COMEDY CENTRAL NBC ter• - GEOFENCING WITH FOOT TRAF'--"Ii Is tracking foot traffic or door swings to your business important? targets consumers through their mobile device apps based on location and recency 02 target consumers based on both current location and recently visited locations 03 see how many consumers physically travel into your brick -and -mortar store 1 ,72 GEOFENCING WITH FOOT TRAF ' ' Track mobile phones from airports or other key target zones with ads to hotels or local businesses Escena Golf Club Palm Springs r� Air Museum Palm Spring Internationa Airport SUNMOR Cimarron Go Felipe's Palm Springs TA ® The Home Depol 0 WESTCHESTER r1CI U L dI Kt:1I Los Angeles - PLAYA DEL REY Nj P Wally Park Express Airport Parking (LAX) Los Angeles © International Airport z a 0 Dockweiler Imperial Hwy. Beach 11 `�/ v• •� --1111Ib U01UU11 -� Update list ark at Indian Springs � y Well.- )u • In-N-Out Burger ® 5579 -: S238 Q �Q 58b 111l t$210 :� Wholesale � • • Indw Paln ©Rancho La Quinta CI11 S242 —�_ Country Club La Quinta Res'. S4112 & Club, Curio.7.,`— PGA WEST Pete Dye ® _ Mountain Course S241 i r ©_ The Citrus ClubUgkk,Mountain Vies Country Club La � At.. $302 SilverRock Resort La Quinta ADDRESSABLE GEOFENPING Interested in a digital version of direct mail on steroids with more deliveries and better targeting at a lower cost? L delivers content to devices in a 03 specific physical postal address O� target postal addresses based upon the attributes of your desired audience provide addresses to us from your own database measure how many consumers come into your physical location after being touched by the solution ADDRESSABLE GEOFENPING Using Data to Eliminate Waste: 63,256 Households in CA Interested in Moving in the next 90 days will see advertisements about moving to La Quinta, CA V Aa A II OIENCE SIl AI AILN• � i�tl 63,256 Parcels SHORMAr a 36K Estimated Devices k aruuo an -Pasadena G «. I Ffegt my VlsltE � t ot 'pigtrth.�ptY. ■curve .atwro 1(IYra r W.� Frequent01 t Ea4 San Recencv FranklinuCal aArror Y + Iwl +re °y rMs Uth San M�� Gabriel^ha{_. C,9nyon Pok cr IAlrn r• _..... f W) ". Paaadetto LOCATIONS (11 CA RESIDENtIALTA((GETtNO(al �I arrrTwaaa Y PrvM_ 1 � Movers ty 4� Indicates the llke,.,hood to move within x the next 90 days. Q! — Estlmated HousetxW Income Estimated NousMold Intone IHNII aTawr x S85,000 - $99,999 nt rw .♦ a Estimated NOI1Senold Income IMMII PRCIPEWTv TARGETING O :ac ticvraC R*mcry rc;cic�cn; -o NrcFcr !cCu. ry u.41c'�e 1p Alhatnbra Rosetn Monterey Park it .ce.. Beli Gardens Cudahy �S(111tt1 fiats v rv1_r N.1'i O �.•' ice- � SEARCH ENGINE MARKETING Looking to drive phone calls, leads or conversions? 01 text ads that are targeted to a user's keyword search and show up in search engines such as Google, Yahoo or Bing very targeted advertising and, when supported with 02 - strong analytics, can be useful in determining ROI make sure you are present when consumers are 03 most likely to spend take advantage of call recording to hear leads and 04 evaluate your staff's on -call behavior Go gle used jeeps U.N C—M lwVM &M.Wft IC-006.,. U../Cam. O.rW"•Oft""""M nw U.W Jw rw sr.. cw. Go gle Partner Mocks for illustrative purposes only SEARCH ENGINE MARKETING Search Category • Family Attractions • FrPP AttfarlinnC • Sightseeing Attractions • Business Travel Hotels • Family Resorts 1 NIP— ~�= i • rSr10 ns Angeles Q Vegas 1 �w rhotr►ttt T Oft —�-- $10,000 per month 9 2,740-8,210 CUMI. f d [tick g1nite Recommended Plans $12,500 per monhi I -it 3,270-9,820 n "00 cock f"Ir $15,000 per month 3,480-10,430 FACEBOOK/INSTAGRAM ' EAD GE Do you want leads directly from Facebook/Instagram in real time? 0. your message is delivered to your audience as they spend time on social media capture information from consumers via a short 02 form that will populate as leads on our end � p p Y 03 target your current customers or new potential customers using Facebook/Instagram's rich data FACEBOOK/INSTAGRAM EAD f Travel Guides — Happy Hour/Activities — Shop Small Campaigns Lead Gen grants the opportunity to add names/emails to update travel messaging 0 Monmouth County Tourism Sponsored Plan your perfect getaway with ease' Learn how you can explore the timeless destination of New Jersey with year-round activities for all your friends & family. Nequez-: a I fa,.*" Guide Leam more ®Visit California Sponsored From happy hour hot spots to nightlife lounges, these are some of the best bars in Los Angeles. Destination Delaware County Ohio Sponsored Expefience the best of Downtown Delaware 31 Laic Night Delaware Shop, Sip & Scoahze—every 3fd Friday from 6-8 PM! Enjoy exclusive shopping deals, sip on drink specials, and indulge in delicious bites from local favorites. UPCOMING DATES: y I LINKEDIN Does your business require B2B communication and job seekers, or are you looking to establish credibility among your peers? 01 reach professionals who have seats at the decision -making table 02 Linkedln members have 2x more buying power than the average Facebook user Mocks for illustrative purposes only 04 accumulate new quality leads that are well worth the investment very data -rich targeting environment -f- r unAnd,nC�, •il $ �. Linked ® Join now Sign in � Welcome to your professional comMunitY w f rr i .Find the right ghr�°b or ip for you SUuGESTED SEARCHES /r RETARGETING On average, customers visiting a business's site will convert less than 5% of the time on their first visit! What would you say to the other 95% to get them to do business with you? deliver your messaging to consumers who have 01 recently visited your website send follow-up messaging to compel them to 02 return or to expose them to other products, services or initiatives drive different messages to those who: completed a transaction, didn't complete a transaction and more Aj CREATIVE DIRECTION & DIGITAL DESIGN Impactful creative starts with a marketing expert to guide you through the process Nor, TOWNSQUAr DESIGN STUDIO Full -Service Marketing experts available at your fingertips VIDEO PRODUCTION Production for businesses looking to take their video creative to the next level ■ Campaign Performance Metrics ■ Visualization of impressions, clicks, engagement and conversions. ■ Lead & Conversion Tracking ■ Detailed graphs showcase engagement trends month to month and across dimensions. ■ Data & Audience Insights ANALYZE & PREPARE■ With custom pixel data our team can measure the traffic coming into your website and build Advanced Metrics & In -Depth Performance Analysis custom audiences. ■ Performance Analysis ■ Ability to review how specific tactics, creative and ad sizes are working in -market. ■ Campaign Strategy ■ Custom reporting including insights and recommendations available. TOWNSQUARE CAMPAIGN MEDIA PLAN A r Cost Monthly Solution Name Solution Goal Audience Detail Solution Footprint Media Delivered Volume Media Cost _ Structure Budget HHI 80k+ Homeowners, Families, Audience Website Keyword Business Owners, Small Biz US, State, DMA, Zip t Native Ads 679,626 $11.04 CPM $7,500.00 . • Shoppers, Tourists Codes Addresses Geofencing+Foot Traffic Foot Traffic Airports, LA Target Locations, San Specific Postal Banner Ad 400,000 $12.50 CPM $5,000.00 Diego Target Locations, Las Vegas Addresses Linkedln Form Fill, Site Traffic On -Platform Job People Starting New Businesses US, State, DMA or Zip Image 500 $10.00 CPC $5,000.00 Applications Codes HHI 80k+ Homeowners, Families, Streaming TV (STV) Brand Awareness Business Owners Small Biz US, State, DMA or Zip OTT 285,714 ' $35.00 CPM $10,000.00 Shoppers, Tourists Codes Retargeting Site Traffic Previous Site Visitors United States Banner Based on Site CPM Included TrafficN/A Search Engine Marketing Form Fills and Phone Calls Target Keyword Zip Codes Text Ad Variable Variable CPC $10,000.00 HHI 80k+ Homeowners, Families, US, State, DMA or Zip Image, Carousel or Social Lead Gen Leads/Form Fills Business Owners, Small Biz Variable Variable CPL $10,000.00 Shoppers, Tourists Codes Video Website/SEO Services Website/SEO Website Visitors/Organic :Reach United States Website/SEO Included Included Included $350 Number of Months 12 X Client Authorization Monthly 47,850.00 Investment x Date The parties to this advertising agreement affirm that nothing in this agreement, or any of the actions, benefits and obligations relating to it, discriminate in any way on the basis of race or ethnicity. Both parties have the right to cancel 90 days after the start of the campaign Timeline: 8/1/25-7/30/26 with 30 day written notice. Terms & Conditions can be found here TOWNSQUARE CAMPAIGN MEDIA PLAN B Cost Monthly Solution Name Solution Goal Audience Detail Solution Footprint Media Delivered Volume Media Cost Structure Budget HHI 80k+ Homeowners, Families, ' 11,61MV11 I I I 11 Mq LM k:VIL11 Audience Website Keyword Business Owners, Small Biz US, State, DMA, Zip Native Ads 679,626 $11.04 CPM $7,500.00 Shoppers, Tourists Codes or Addresses Geofencing+Foot Traffic Foot Traffic Airports, LA Target Locations, San Specific Postal Banner Ad 800,000 $12.50 CPM $10,000.00 Diego Target Locations, Las Vegas Addresses Form Fill, Site Traffic On -Platform Job Linkedln People Starting New Businesses US, State, DMA or Zip Image 500 $10.00 CPC $10,000.00 Applications Codes HHI 80k+ Homeowners, Families, Streaming TV (STV) Brand Awareness Business Owners, Small Biz US, State, DMA or Zip OTT 2851714 $35.00 CPM $10,000.00 Shoppers, Tourists Codes Retargeting Site Traffic Previous Site Visitors United States Banner Based on Site N/A CPM Included Traffic Search Engine Marketing Form Fills and Phone Calls r Target Keyword Zip Codes Text Ad Variable Variable CPC $12,500.00 HHI 80k+ Homeowners, Families, US, State, DMA or Zip Image, Carousel or Social Lead Gen Leads/Form Fills Business Owners, Small Biz Variable Variable CPL $12,500.00 Shoppers, Tourists Codes Video Website/SEO Services Website/SEO Website Visitors/Organic Reach United States Website/SEO Included Included Included $350 x Number of Months 12 Client Authorization Monthly 62,850.00 Investment x Date The parties to this advertising agreement affirm that nothing in this agreement, or any of the actions, benefits and obligations relating to it, discriminate in any way on the basis of race or ethnicity. Both parties have the right to cancel 90 days after the start of the campaign Timeline: 8/1/25-7/30/26 with 30 day written notice. Terms & Conditions can be found here TOWNSQUARE CAMPAIGN MEDIA PLAN C Cost Monthly Solution Name Solution Goal Audience Detail Solution Footprint Media Delivered Volume Media Cost Structure Budget HHI 80k+ Homeowners, Families, ' . • Audience Website Keyword Business Owners, Small Biz US, State, DMA, Zip Native Ads 906,168 $11.04 CPM $10,000.00 Shoppers, Tourists Codes or Addresses Geofencing+Foot Traffic Foot Traffic Airports, LA Target Locations, San Specific Postal Banner Ad 800,000 $12.50 CPM $10,000.00 Diego Target Locations, Las Vegas Addresses Form Fill, Site Traffic On -Platform Job Linkedln People Starting New Businesses US, State, DMA or Zip Image 1,000 $10.00 CPC $10,000.00 Applications Codes HHI 80k+ Homeowners, Families, Streaming TV (STV) Brand Awareness Business Owners, Small Biz US, State, DMA or Zip OTT 285,714 $35.00 CPM $10,000.00 Shoppers, Tourists Codes Retargeting Site Traffic Previous Site Visitors United States Banner Based on Site N/A CPM Included Traffic Search Engine Marketing Form Fills and Phone Calls Target Keyword Zip Codes Text Ad Variable Variable CPC $15,000.00 HHI 80k+ Homeowners, Families, US, State, DMA or Zip Image, Carousel or Social Lead Gen Leads/Form Fills Business Owners, Small Biz Codes Video Variable Variable CPL $15,000.00 Shoppers, Tourists YouTube TrueView Brand Awareness Search Keywords US, State, DMA or Zip Video 33,333 $0.15 CPV $5,000.00 Codes Website/SEO Services Website/SEO Website Visitors/Organic Reach United States Website/SEO Included Included Included $350 x Number of Months 12 Client Authorization Monthly $75,350.00 Investment x Date The parties to this advertising agreement affirm that nothing in this agreement, or any of the actions, benefits and obligations relating to it, discriminate in any way on the basis of race or ethnicity. Both parties have the right to cancel 90 days after the start of the campaign Timeline: 8/1/25-7/30/26 with 30 day written notice. Terms & Conditions can be found here THANK YOU Ftow nsquare