JesseJames CreativeThe City of La Quinta
Office of the City Clerk
240 West Huntington Drive
Arcadia, CA 91007
131 WEST 24T" STREET NYC 1001 11212.675.7424
Greetings Team La Quinta,
First of all, I hope everyone's summer is getting off to a good start and that you're weathering the Coachella
onslaught OK. Secondly, thank you for the opportunity to submit our qualifications and proposal to reimagine
the web presence of your fine city.
We are very excited about this project. As a team, we can deliver the whole package from research and planning
through to creative development and production. We bring (in my humble opinion) a unique blend of strategic
smarts, proven branding techniques, award -winning design skills and high -end technical ability to the table.
We also pride ourselves on our ability to bring smart solutions to market quickly and affordably.
We've successfully completed projects for many cities, towns, local government agencies and membership -
based associations. And as you'll read in our proposal, the sites and systems we build, go well above and
beyond what one typically expects from a website and are powered by what we think is the most innovative
back end system on the market. Fully customizable on the front- and back -ends, OrgCentral combines a
revolutionary Content Management System with an extensive suite of tools designed to handle the "business
end" of running a modern municipality —all from highly integrated system that never, ever makes you do
anything twice.
Based on the requirements in the RFP, it seems we are very much on the same page. Everything you asked for
are things we can handle out of the box, and in a really elegant way, including advanced functions like CRM.
And if you need something custom, we will be more than happy to do it —and often at no charge. In stark
contrast to what you may have become used to with your current vendor, words like "No," "Workaround" and
"Sacrifice" are just not part of our DNA.
The solutions we provide are designed to do much more than just manage word and pictures on the site. Our
belief is that many cities suffer from TMSS (Too Much Software Syndrome). Our system and approach is the
cure for that painful condition and can replace multiple disconnected systems you may be running now, which
can be a huge saver of time, training hours, budget dollars and staff resources! OrgCentral is flexible, fast and,
since we are constantly improving it, 100% future proof. It really is unlike anything else in the government
space and I guarantee you that a demo of our latest version will be well worth your time. By leveraging
OrgCentral's extensive code base, we can deliver a LOT of added value to La Quinta.
The fact that we do not charge an ongoing licensing fee or force you into a one-sided maintenence agreement,
makes our TCO (Total Cost of Ownership) story very hard to beat. Our pricing model extremely easy to under-
stand and further to that, in consideration of what we know all of our municipal clients are doing through right
now, we also discounted our fees for this project. In summation, we and can deliver a site and set of supporting
tools that will vastly exceed your expectations for a lot less than you might expect. (Especially when you look at
your TCO over the course of a multi -year contract.) Rest assured there will be no surprises in terms of budget if
we do work together. Some of our competitors are famous for upselling and nickel and diming people to death
after they sign the contract —that is not how we do business.
We also have exceptionally strong skills in design and branding and look forward to putting those to use as we
think about the site's UX and UI. We grew up as a communications shop, which means, unlike many pure
programming teams (or cookie cutter government web companies) we understand content, copywriting and
the importance of messaging, user experience and engagement. Most of all, we are committed to making your
site a one -of -a -kind digital platform that empowers people to get things done and really communicates the
myriad things that make La Quinta unique. (And at the same time, will make your staffs' lives easier on
many levels.)
131 WEST 24T" STREET NYC 1001 11212.675.7424
Attached, you will find more background information on JesseJames Creative and our proposal for the new site.
In addition to addressing the specific requirements outlined in the RFP, we've also taken the liberty of including
thoughts on some additional design ideas and features and functionality (front- and back -end) that we think will
make sense for The City. In addition to our client work, members of our team actively participate as board mem-
bers and volunteers for many civic associations and related groups including, The Entrepreneurs' Organization,
SAMPO, NY New Visions, Civic Hall, the NY Chamber of Commerce and various community boards and volun-
teer committees. We are also very connected to the Smart Cities and Placemaking movements and have been
involved with PVBLIC Foundation as well as Bloomberg Philanthropies' What Works Cities initiative.
All of that experience has given us a deep understanding of the management, communications and service
challenges (and opportunities) you face as a community in 2025.
In looking over your existing site, we already have many thoughts percolating on how to streamline the site's
information architecture, add a lot more local appeal and most important, make it all more informative and
usable for staff and residents alike. We really bring a unique perspective to projects like these —one that
embraces content, branding and localization and that eschews the functional and visual cookie cutter approach
offered by many vendors in this space.
That same sense of customization extends to our Content and Business Management platform —it is a whole
new way of managing this kind of site and is designed from the ground up to be modern, intuitive and immi-
nently flexible. In stark contrast to what you get from other systems, OrgCentral gives you full control over
every aspect of your site and will actually make you smile every time you use it.
As you will read in our proposal, we are big believers in letting our clients share costs, and in doing our part to
help close the digital divide we see between small and large counties today. In that spirit we would be willing to
be creative budget -wise with La Quinta and any other nearby Cities, State or County agencies that may want to
upgrade their sites and/or back -end systems at the same time.
We have carefully reviewed the RFP, all published addendums and Q+A documents as well as the terms and
conditions related to the project and have no material exceptions. All information and pricing provided in the
proposal is valid for at least ninety (90) days. We hereby confirm that any individual who will perform work for
the City is free of any conflict of interest.
On a personal note, we are big fans of your area and have visited often. Getting back to business, we recently
launched a massive redesign for the City of Thousand Oaks and are working on a TO Library site redesign as we
speak. As we wrap up the second of those projects, there may even be some economies of scale and cost
sharing ideas to explore with Alexandra and the TO team.
I hope you like our proposal and approach and that we'll have the opportunity to speak soon. Please do
not hesitate to call if you have questions, would like to see a demo of one of our systems or simply want to
brainstorm some ideas.
Regards,
James Tormey
VP/Creative Director
212.675.7424 1 cell: 917.921.3648
jtormey@jjcreative.com
WEBSITE DESIGN + THE CITY OF LA QUINTA,
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TECHNICAL PROPOSAL
The City of La Quinta
attn: Marcie Graham,
Marketing Manager
78495 Calle Tampico
La Quinta, California 92253
Presented by JesseJames Creative
(A division of OrgCentral Labs, Inc.)
131 West 24th Street
New York, NY 10011
212.675.7424
org-central.com
Authorized Contact:
James Tormey, VP/Creative Director
jtormey@jjcreative.com
office: 212.675.7424 1 mobile: 917.921.3648
Authorized Signature:
The City of La Quinta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
TABLE OF CONTENTS
PROJECT OVERVIEW + SCOPE page a
............................................................................................................................................................................................................................................................
FIRM PROFILE page 1-2
............................................................................................................................................................................................................................... ......................
THE TEAM page 3
............................................................................................................................................................................................................................................................
WHY JESSEJAMES CREATIVE AND LA QUINTA? page 4-6
............................................................................................................................................................................................................................................................
A UNIQUE APPROACH TO CONTENT MANAGEMENT page 7
............................................................................................................................................................................................................................................................
WHY ORGCENTRAL IS UNLIKE ANYTHING YOU'VE SEEN SO FAR page 8
............................................................................................................................................................................................................................................................
ORGCENTRAL: IT'S HOW TODAY'S SMARTEST CITIES WORK page 9
............................................................................................................................................................................................................... .......................
GENERAL PROJECT APPROACH page 10-16
............................................................................................................................................................................................................................................................
PROJECT MANAGEMENT AND WORK PLAN page 17
..........................................................................................................................................................................................................................................
TECHNICAL APPROACH/TRAINING + SUPPORT page 18-19
............................................................................................................................................................................................................................................................
DEFINITION OF DELIVERABLES page 20
....................................................................................................................................................................................................................................................
SOME MORE FOOD FOR THOUGHT
............................................................................................................................................................................................................................................................
PROJECT COSTS, TIMELINE AND A LITTLE FINE PRINT I-IV
............................................................................................................................................................................................................................................................
TOP 10 REASONS TO WORK WITH US
............................................................................................................................................................................................................................................................
Appendix A
............................................................................................................................................................................................................................................................
CASE STUDIES + CLIENT REFERENCES
............................................................................................................................................................................................................................................................
Appendix B
............................................................................................................................................................................................................................................................
SAMPLE PROJECT DOCUMENTS (INCLUDING SAMPLE PROJECT SCHEDULE)
............................................................................................................................................................................................................................................................
Appendix C
............................................................................................................................................................................................................................................................
OUR PHILOSOPHY AND A DEEPER FEATURE DIVE
............................................................................................................................................................................................................................................................
Appendix D
............................................................................................................................................................................................................................................................
REQUIRED FORMS + DOCUMENTATION
The City of La Quinta I Website Design + Maintenance Services
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BACKGROUND AND PROJECT OVERVIEW
The City of La Quinta is seeking a qualified firm to partner with to create a modern, accessible, and user-
friendly website that enhances community engagement, streamlines access to public services and reflects
La Quinta's unique character.
The selected firm will work closely with City staff to develop a website that meets the needs of residents,
businesses and visitors while ensuring compliance with industry standards and best practices.
SCOPE OF SERVICES
The City of La Quinta is seeking proposals from qualified firms to design, develop, and host a modern,
user-friendly, and ADA-compliant municipal website. The City's current website operates on a proprietary
platform that limits flexibility and would not be able to be used moving forward, necessitating the develop-
ment of a new website on a scalable and adaptable platform.
The selected firm will be responsible for creating an intuitive and visually appealing website that enhances
user experience, improves accessibility, and integrates essential city services and communication tools.
The scope includes website design, content migration preserving all existing functionality of the current
website, integration with the City's archive portal (Laserfiche), mobile responsiveness, search engine opti-
mization (SEO), and ongoing training, hosting, maintenance, and support for City staff and IT administra-
tors.
The firm must provide a content management system (CMS) that allows city staff to update and manage
content easily. Additionally, the website should incorporate security best practices and ensure compliance
with all relevant legal and regulatory requirements. The final deliverable must reflect the City's brand identity
and support its commitment to transparency and community engagement.
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FIRM PROFILE: JESSEJAMES CREATIVE
Established in 1989, JesseJames Creative is a full -service, multi -disciplinary marketing communications
firm based in New York City. Since 1997, the majority of our business has been in helping our clients
leverage the interactive space to do more business, communicate more transparently with constituents
and streamline their internal and external business processes. In the past few years, we have been almost
exclusively focused on the government, municipality and association space and have developed a unique
approach and a significant software platform targeted specifically to the needs of this audience.
After many successful years in business, we offer our clients a unique mix of traditional marketing smarts,
highly original branding and design skills and stress -tested high -end technical abilities. Having this mix of
skills and experience all under one roof, generally results in a highly cohesive end product.
From pure marketing websites to data -driven and highly dynamic Intranets, to portals to business -
process -driven web applications, if it can be done in a browser, chances are we've built it. The firm's full
suite of services related to website and web application development include: interactive strategy, business
process consulting, on- and offline marketing strategy, user interface design, copywriting and content
development, information architecture, usability testing, web application design, database design and
administration, front- and back -end programming and Search Engine Optimization.
What Makes Us Different
• We're small enough to be nimble but experienced enough to think BIG.
• We have intentionally maintained a flat organizational structure so that we don't bog down our clients
(or ourselves) in meaningless rhetoric and extra paperwork.
• We are creative thinkers in every area: Marketing and branding, promotion, interface design as well as
project management and technology.
• Our CMS system was purpose built for local government and is by far the most modern, flexible and
innovative platform in the space.
• We live and breathe customer experience.
• We have a real love for your area.
• We build relationships with our clients and their customers.
What Makes Us Tick
• Implement processes geared toward achieving goals —not toward creating more processes.
• Deliver a real ROI on our clients' investments.
• Make principles and senior team constituents available throughout the project.
• See the bigger picture, strategy -wise, without losing sight of the details.
• Strategize and build with an eye toward scalability—create solutions that can grow with our
clients' businesses.
• Encourage creativity and cross-pollination of ideas between marketing, design and technical teams.
• Be flexible and responsive.
• Be agnostic toward media and technology: Employ the best tools for the job based on merit.
• Bill fairly: We expect to be fairly compensated for our work, in a timely fashion.
In turn, we sweat blood for our clients.
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I I III a I Il iy�
We are pleased to present a diverse and experienced team to work with you on the design of La Quinta's
new website and supporting systems. Collectively, the JJC team has the experience to not only design
and build the tools you want, but guide the many strategic decisions that go into making sure the solutions
we provide from the marketing, content and technology perspectives, truly serve the long-term goals of
The City. Translation: You probably won't need a redesign in two or three years! Truly multi -disciplinary, our
team includes experts in branding, communications, information architecture, user experience, project
management and of course, technology. We bring (in our humble opinion), a unique blend of strategic
smarts, award -winning design skills and high -end technical ability to the table.
What's more, while we have deep government experience, we are not the jaded old government design
firm who is phoning things in and sleepwalking through projects at this point. Nor are we the ones
delivering, as one of our recently converted clients put it: "Solutions that are a mile wide and an inch deep."
Key team members who will be involved in this project are listed below. Additional design, project
management, technical and support personnel will be assigned as we get under way.
Jim Tormey: Primary Contact and Co -Creative Director (primary point of contact)
Jim Tormey co-founded JesseJames Creative in 1989. Prior to launching the firm, Jim worked as a design
consultant. Jim brings a wide range of experience to JesseJames including work for CBS Records, Chase
Bank and the Meredith Corporation. An expert in user experience and information architecture, Jim makes
sure that every site or application we build is as intuitive and simple to use, as it is powerful. Jim has been
active in various community efforts including the NY New Visions cultural sub -committee, Civic Hall and his
local Community Board. Jim served for five years on the Board of the Entrepreneurs' Organization in NY as
Communications Chair. Jim's thought leadership and relentless pursuit of innovation in the local government
space were front and center as he led one of the learning tracks at a recent NAGW National Conference.
Jesse Warren: Co -Creative Director
Jesse Warren co-founded JesseJames Creative. Prior to that, she worked in the advertising business at a
variety of top New York agencies. As a senior copywriter, Jesse created successful print and television
campaigns for clients such as McDonald's, Clairol, HBO Video, American Movie Classics and Chase Bank.
An expert copywriter and editor, Jesse is responsible for developing the words and overall messaging that
power our projects —everything from marketing copy to online help to user guides.
Nicole White: Art Director
Nicole has over 20 years of visual design experience for some of the largest corporations in the world,
including Starwood Hotels, Time Warner, AT&T, Citibank, BMG Music and the Public Broadcasting
Corporation. Nicole is responsible for creating web user -interfaces that effortlessly blend branding,
messaging and functionality. At JJC, she has applied her considerable talents to web -based projects of
virtually every description.
Belinda Willis: Project Manager + Communications Goddess
A Texas native, Belinda is an experienced government, public sector and corporate communicator with a
demonstrated history of innovation and success. She is skilled in Crisis Communications, Government and
Corporate Social Media, Editing, Public Speaking, Creative Strategy and Management and Media Rela-
tions. Belinda was the director of communications for the City of Mansfield Texas for nearly two decades
and has served at president of 3CMA (The City -County Communications & Marketing Association) Belinda
holds a Bachelor's Degree focused in Journalism/Political Science/Radio-TV-Film from The University of
North Texas. We are collaborating with Belinda on other projects already and are happy to have her on
board with us for this one too.
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THE TEAM (CONTINUED)
Art Voroy: Technical Lead
Ari is a technical lead at JJC and helps oversee our exceptionally strong programming team. With a
career that has included positions in many facets of the Information Technology industry, Ari has been a
driving force in the successful outcome of dozens of complex projects in virtually every programming
language, including our own OrgCentral platform. A self -described "Code Ninja," Ari is the rare technologist
who is as comfortable envisioning the strategic business and user interface aspects of project as he is
architecting the solution and programming that brings it all together. He is also a web security expert.
The Dream Team
Beside our own talented team of strategists, designers, art directors writers and producers, we also have an
all star crew of other experts we can get involved. From the author of Love Where You Live to folks who are
leading the conversation about topics like Walkable Cities and inclusion to former city PIOs, Community
Development experts, engagement specialists and City Managers.
The JJC network is a rich one and we are absolutely planning to tap every innovative mind we know on your
behalf during this project.
A New La Quinta Tradition
Like breakfast at Louise's, Hollywood elite and the historic La Quinta Hotel, Music fans and Coachella, sun-
sets and the Santa Rosa Mountains, golf and PGA West or working your way through the craft beer menu
at La Quinta Brewing Company, the La Quinta/JJC team is destined to be another great local pairing.
Select us as your partners for this project and you'll be collaborating with a team that has real local knowl-
edge and a genuine appreciation for the wonderful place you call home.
You'll also get a team that takes a fresh approach to everything it does ... that is open to saying no to the
status quo ... that knows the value of user empathy in design and is always ready to question convention.
We are innovative and spirited enough to realize that cities today need to be smarter. They need to think
like consumer brands. They need to deliver content like a media company. They need to have a service first
mentality 110% of the time. And innovate like crazy. We are acutely aware that phoning in another shallow
retread of a website with generic branding, zero content strategy (apologies to our competitors) and a weak
CMS is just not going to cut it for La Quinta.
Here's to shaking things up and doing great things together!
A Note About Local Sourcing
Everyone on our combined team recognizes (and thrives on) what Jonathan Tisch, CEO of Lowes Hotels,
calls "The Power of We" —the art of creating lasting success through creative partnerships.
That said, we are very open to bringing in or partnering with other local talent (including locally -based
minority, veteran -owned or disadvantaged businesses) to assist with local project management and per-
haps things like content propagation, photography, etc.
We take this local stuff seriously. We play very well in the sandbox with others and have collaborated
with local resources before with great success.
For this project (especially considering how many folks are still out of work due to the pandemic or will be
soon due to Al) it might be the perfect opportunity to join forces with the California Workforce Development
Board and get some of the folks they serve involved to learn some new skills. Or how about recruiting a
couple of students from La Quinta High School for a paid digital internship with us? (We have a very
unique three week immersive internship program and would love to recruit a participant from your fine
City.)
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WHY JJC AND LA QUINTA?
We have significant experience conceptualizing, designing and building exactly the kind of website,
database, content strategy and supporting Content and Business Management Systems that The City is
considering. As a truly multi -disciplinary firm, our expertise includes research strategy, branding and
interface design, content development, copywriting, programming and application development.
Our clients of late include cities and towns, state and local government agencies, membership
associations and non-profit organizations. Our approach is unique in that it merges marketing and
communications strategy with Content Management and Business Management tools and delivers it all
in a single, highly integrated system. (All web -based of course.) We are members of 3CMA, Civic Hall, The
New York State Association of Municipal Purchasing Officials and supporters of the National Non -Profit
Congress. We are also very involved with the Smart Cities and Placemaking movements nationally.
Technical Chops and Value
From large scale, content -rich Intranets to content and advertising -driven media sites, to custom CMS
systems, if it can be done in a browser, chances are we've done it.
From the perspective of The City, our experience, knowledge base and software library is substantial. And
that means we can deliver a lot of bang for the buck. Whether we work with OrgCentral, our own LAMP -
based platform (which we are recommending for this project), or another platform, our approach is always
a blend of our existing code bases and true bespoke or custom software. This is a best -of -both -worlds
approach that gives your organization the ability to get exactly what it needs in a single, elegant
and highly integrated solution.
Content Capabilities You Won't Find With the Average Web Development Firm
Content is something near and dear to our hearts here at JJC. As communications experts, it is where we
made our bones and continue to make a difference for every one of our clients today. Based on the pain
points you described in the RFP we know you will appreciate this part of our service. Content and content
strategy is certainly not something that one -size -fits -all companies like Granicus, Revise or Civic Plus
remotely care about. We care deeply. We know that if every section of the site is not written with purpose
and clarity ... with a keen sense of the "why" and with real benefit for the reader and a clear sense of what
do we want the reader to do next —register for
something, tell a neighbor, volunteer, make a payment —you might as well not bother. The most beautiful
design cannot overcome bad communication, a non-existent content strategy or sub -par wayfinding. Our
3-D Storytelling approach ensures we get it right.
When it comes to content, we can be as involved as you want us to be. Certainly, overall content auditing
and suggestions on what should stay, what should go and what should go in a different place are all part
of our scope. Generally, post wireframes, we will write one or two of everything as an overall style guide
and then, during training, we will work with your departments not only on how to use the CMS but how to
write compelling content, create engaging layouts and present their stories in the best possible light.
Our training sessions (and the information architecture period leading up to them) really equate to a
hands-on, mini media training course and everyone comes out a stronger communicator. We feel that is
the best scenario, as ultimately, each dept knows their content and their mission better than we ever
would. However we can also do a lot more. We've worked on many projects where we have generated
nearly 100% of the content ourselves and we are comfortable in that role as well.
Regardless of how much content we actually end up creating, we're not just going to design the site, build
the CMS, fill it with Lorem Ipsum, show you how it works and walk away like our competitors do. Quite the
opposite —as your partner, we'll stay on and work alongside your team to make sure things are perfect —
and stay that way over time —from layouts to photos to the tone of your copy to your funnel strategy.
(And yes, cities should absolutely be thinking about sales funnels.)
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WHY J1C AND LA QUINTA? (CONTINUED)
More and More, Less Is More
As proud as we are about our content creation skills, recent usability studies and focus groups we have
conducted have shown us, that people these days consume information in much different ways than they
did even a couple of years ago. They want what they want fast and are extremely intolerant of less -than -
elegant workflows, text heavy pages, poorly hinted navigation, home pages that deliver no dynamic
content and other sins many municipal sites today still commit. With that in mind, we are trying to really
"skinny down" the content on sites we are working on now. Our idea is to make all the vital, actionable
content super easy to get to and make more of the detailed information available for those who want it
without making it an impediment to the attention -challenged masses. Back in the day, we did a lot of direct
mail for many Fortune 500 clients. Fortuitously, those messaging skills (begin with the end in mind, be
acutely aware of your audience's needs, get to the point fast, provide multiple benefits, make it personal
and drive the reader to a clear call to action) are coming in very handy on the web these days. All of that
said, we are obsessive about reducing clicks and delivering information in an almost app-like manner to
folks. We also know that many people these days will "drop in" via deep links to sections they've
bookmarked or to direct links they get via a Google search. What that means is, we cannot rely on the
homepage alone to deliver all the important stuff as many site visitors will (wittingly or unwittingly) just
bypass it a large percentage of the time.
A Future -Proof Perspective
We've worked with enough organizations over the years to know that no two are alike and that no group
ever stops evolving. With that in mind, our future -looking process and coding approach ensures that
new features and functionality can always be added time and cost effectively as your needs evolve. With
us onboard, your site will be in a constant state of continuous improvement and not sliding into visual and
functional disrepair over time. Its also worth nothing that with us, the future is often now. For instance most
of the items you have on your "Optional Services" wishlist are already available in our platform, which
means you can have them today and not pay a dime extra for them.
A Connection to Your Subject Matter
In addition to our "day jobs" building websites and supporting systems for places like yours, the members
of our team are also involved in many community/local government organizations. This perspective,
coupled with our experience as marketers and software developers, gives us a unique understanding of
the opportunities (and challenges) that today's government agencies are facing.
We Think Like You Do
We very much enjoyed reading your RFP and its clear that we share a lot of ideas in common —from
working iteratively to making sure the CMS is highly usable and more efficient for City staff of all technical
abilities to manage (without our help!) to giving the site a distinct look and feel that reflects La Quinta's
unique brand.
We strive to design sites, systems and user experiences that blend government, economic development
and aspects of resident life into a single cohesive experience that ends up being more like real life anyway.
(Who says government sites need to be dry, stuffy and boring?) From decentralizing CMS duties among
staff to breaking down the "You have to work here to understand" type silos that often plague municipal
websites ... From giving departments and their staffs autonomy, but not at the expense of the site's
branding to making sure all of your content has a clear path to conversion, we have you covered.
We are also masters of providing highly proactive ongoing service. That said, we view our clients as true
collaborators and genuinely welcome your ideas, be they functional or visual. Our platform is constantly
evolving and we are always more than happy to provide deep customization when needed. Try asking
some of our competitors for new features or to alter one of their ancient workflows. They will not do it.
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WHY J1C AND LA QUINTA? (CONTINUED)
Above all, we appreciate the fact that you are looking for something unique, service driven (thanks for the
wakeup call there COVID!), highly localized, service oriented and transformative. And not the usual generic
government site in a box that does nothing to make everyone's life better (or at least more convenient.)
A huge part of our approach is about making sure the new site is truly future -proof both in terms of design
and functionality. And making sure the tools we provide will make staff and the processes they oversee,
more efficient. (Unlike things like Kentico or Drupal which, in pretty short order, can feel like they are rowing
in the opposite direction as the site and your demands of it evolve.) With us as your partner, you will always
have the ability to gracefully deal with content and organizational changes as they come down the line. It is
smart to expect the new site to adapt and grow to serve La Quinta for years to come. We will deliver a
website and supporting CMS/Business toolset that will empower you to gracefully evolve and change the
site over time vs. having a semi -static site for a few years and then throwing it all away to do another costly
redesign. We take a much longer view of things and can guarantee you a solution with an equally long
shelf life than that.
Since everyone on our team is a communicator at heart and not just a web geek, we really understand the
importance of boosting program participation and general awareness of La Quinta's general service,
business, recreation and other offerings. We also know how to make sure the site really speaks to your
regular "customers" as well as site visitors of different demographics who, for whatever reason, are not La
Quinta believers (yet!). At the end of the day, this site not only needs to look great and work perfectly, it
should also appreciably move the awareness, marketing and engagement needles for all of your
departments and The City as a whole!
Great Ideas Can Come From Anywhere and Everywhere
We look at CMS builds, not as rote software projects but as tools that must serve real life clients who work
in real life government agencies and not in a vacuum. In fact, every single one of the features we discuss
here are things we have already executed and were all born out of a real client pain point or suggestion.
Our experience as a team that listens extremely well, deploys empathy and spends time in our clients'
shoes has really informed our journey. And new ideas are always welcomed. The more engaged your
stakeholders are, the better as far as we are concerned. If you have technically -oriented folks on your
team, we are always open to collaborating on new features and functionality —even at the code level.
Let's Jump In
What follows is an introduction to our approach to marketing and database -driven website design projects
as well as some insight into the specific approach we would take with the new the La Quinta website and
CMS. Many of the points mentioned in the RFP read like they were taken right from our own literature, so
we know that in terms of philosophy, approach, design and values, our teams will get along just fine.
We also wanted to commend you for putting together a thoughtful, honest and detailed RFP. We whole-
heartedly agree with all of your assesments (and frustrations) with your current site. Those are textbook
problems and we have a very specific process, CMS platform and skillset to help you make sure you never
end up in that position again. Further to that, many of the advanced features you need are things we've
already built into our platform. There's a huge difference between saying you can do things (as most RFP
respondents will say) and having actually done it (as we have!)
Please view the following ideas and recommendations as a springboard to a larger discussion and what
we trust will be a productive and highly iterative collaboration between your team and ours.
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The City of La Quinta I Website Design + Maintenance Services
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A UNIQUE APPROACH
TO CONTENT MANAGEMENT
Our experience specifying and building Content Management Systems is especially strong. Every site we build has a carefully crafted
web -based Content Management System and WYSIWYG administrative areas on the back -end to allow input and changes to the content of
the site by non -technical staff. We take as much care on the user interface of our admin systems as we do on the front -ends of the sites we
build. Intuitive, simple and uncluttered are terms our clients have used to describe our systems.
In addition to extensive experience with almost every other open source and enterprise CMS out there, we have built a game changing
CMS/Business Management platform that we have deployed for many counties, cities and local and state organizations. That platform is
called OrgCentral.
Software aside, it's worth noting that our Content Management philosophy also expands beyond the classic definition of content (that which
appears on the website). In many cases, we also identify opportunities to create and integrate functionality designed to better facilitate and
streamline business processes within a municipality. Many of the modules built into OrgCentral can easily replace costly, standalone (and
disconnected) third -party systems. For La Quinta, these functions may include, but are not limited to CRM, Email Communications,
Job Listings, Event Management and Registration, Surveys, Online Payments, Facility Rentals and Document Management.
Our data and content architecture model is probably the most dynamic and advanced in the industry. We also take an Atomic Design approach
and break most content down into sub -elements so that a single block or component can easily be used and displayed in different ways on
different parts of the site.
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The City of La Quinta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
WHY OROCENTRAL IS UNLIKE
ANYTHING YOU'VE SEEN SO FAR
Built on the open -source LAMP stack, the proven OrgCentral platform combines a best -of -breed, extremely user-friendly Content Management
System with a full suite of web -based tools designed to handle the business -end of running your organization. It combines Content
Management, CRM and Business Management in one highly integrated package.
And while OrgCentral has massive functionality "out of the box," it will never box you in. We have carefully architected the system in a way that
allows us to easily customize any existing component to work exactly the way you do. If there is something you need that we have not thought
of yet, we can always add it into the system. Chances are your next great idea might also be of interest to another one of our clients. If that is
the case, the cost of new feature development may be shared by multiple clients in the OrgCentral ecosystem, making it a win -win for everyone
involved. We are always innovating and improving the system's performance and feature set via regular maintenance and rolling updates.
Last but not least, there are zero visual restrictions when you work with us. In other words, your site can look like whatever you want it to.
Words like template, cookie cutter and one -size -fits -all are simply not in our vocabulary. Our n-Tier architecture, makes your site future proof.
Five years down the road, when it's time for a visual refresh, we can easily change the front-end design without having to disrupt the systems
that make it all run.
OrgCentral is five years old, fully battle tested and in use by dozens of organizations. It is written on the open -source LAMP software stack
and as such, is free of all black box mumbo jumbo and other proprietary nonsense. We love the fact that you want to decentralize your
content creation and site management duties. That is exactly what OrgCentral was built for. And while anyone can say they support this idea,
we do it with a system so usable (and so likeable) and so bulletproof that those empowered truly are able to work wonders without fear and
without the risk of blowing up your site by mistake along the way. We are the only ones in the industry to offer a No Ugly Page Guarantee
and with that, we can say with total confidence that the level of power, integration, usability, customizability and value OrgCentral provides
is simply not available anywhere else. Every one of our modules was developed with real life customer feedback and every one is enterprise
strength.
On the usability front, OrgCentral blows platforms that everyone assumes are simple to use out of the water. In our system, content is always
where you'd expect to find it and things just work. Best of all, they work the way humans expect them to work —not how a software engineer
thinks they should. Compared to what you are used to with your current system, OrgCentral will be a breath of very fresh Desert air.
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The City of La Quinta I Website Design + Maintenance Services
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OROCENTRAL IT'S HOW TODAY'S
SMARTEST CITIES WORK.
If you're involved in local government today, you know all the "what ifs." What if you could get all your data to work together?
What if your systems were expandable and built just for the unique needs of your organization? What if you didn't have to rely on
disparate systems, a roll of duct tape and a prayer to do what you need to do, day in and day out? What if your knowledge base
didn't have to disappear every time a key staffer leaves? And how much would you accomplish if you could spend less time
managing and more time imagining?
There's no need to wonder anymore. We have the answers to those questions and a bunch of other ones you haven't even thought
of yet. Our customizable, web -based and highly flexible software solutions deliver website management, a powerful suite of tools
designed to handle the business -end of running a complex government organization and a way to harness and archive the collective
wisdom of your staff and constituents —all in one easy -to -use, highly evolved system.
With OrgCentral, You Can:
• Create a stronger brand for your organization.
• Boost community involvement.
• Manage events and program activities smarter —from planning to attendance tracking to follow-up.
• Drastically reduce staff training time (and drastically increase adoption by your CMS users.)
• Save money by not having to license, learn, manage and integrate nearly as many software systems to run The City.
• Working with us has also been proven to reduce visible signs of aging, balance the city budget, keep wind storms at bay, keep traffic moving
during music festivals, increase resort bookings, protect your lawns from Peninsular Bighorn sheep, attract friends and lovers, reduce your
carbon footprint and generally make life more satisfying.
Our solutions are designed specifically around the needs of local government and as such, work the way you and your team do. Our platform is
fully battle tested and its functionality is being continually enhanced, based on the input of the many teams that already make it "The Brains of
Their Operations."
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The City of La QJnta I Website Design + Maintenance Services
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GENERAL PROJECT APPROACH
The new site will be the new consolidated online home of The City of La Quinta and will represent a
complete reimagining of the site's user interface and functional capabilities. For that matter, it will be
unlike any municipal site ever created!
That being said, like you, we see this as much more than creating a website. We see it as the chance to
create something amazing that will be a true reflection of the La Quinta brand and what it feels like to be
there. For The City, the new site will play important promotional and informational roles but also (thanks to
the advanced CMS and data model behind the scenes) serve as a business platform capable of promoting
and delivering services in a whole new way and streamlining and centralizing many of your team's key day-
to-day activities. More important, it will become a platform for transparency, collaboration and two-way idea
exchange between The City, your brilliant and civic minded residents, area businesses and
visitors.
Facilitated Discussions
We have a very specific process for discovery that has served us well on many projects. Generally we like
to begin by putting together an online questionnaire (with your input of course) and distributing it to a
broad cross section of stakeholders ahead of the actual kickoff meeting. We prefer this questionnaire be
completed independently by each team member (this, in our opinion, is key to getting pure, unbiased
feedback). Once the initial information gathering is complete, we will compile the results and use them to
guide a series of highly focused workshop -style group discussions. We scribe the outcomes of these
sessions and use those learnings as the basis for our strategic recommendations and the iterations that
will follow.
Content Audit
One of the first stages of our information architecture process is conducting a full audit of your current
site's content and putting it all on a fresh Mind Map document. From there we will go through and create
a new version of the site's organization, eliminating redundancies, putting like content together and making
suggestions on labels, general navigation structure and key wayfinding devices. Then we like to take a
detailed look at your current analytics to find out which pages are the most popular today, where (and how
soon) your visitors are exiting, etc.
Then, in an interactive session with your team, we'll work together to review our findings and recommendations,
add ideas we may have missed and identify which content will be coming along to the new site, what has
to be put out to the curb, what needs to be rethought from the ground up and what brand new content
we'll need to create in order to support content pages that may not have even existed before. That initial
meeting is always entertaining in that inevitably, our audit will turn up a thing or three that no one on your
team will recognize or remember how it even got there. This part of the process is not just about
rearranging existing things. It's about reinvention. It's about questioning everything. And about taking a
deep dive into how your services, facilities, programs and staff actually work and exploring how we can
better connect dots, find leverage points and present everything La Quinta offers in the most compelling
and interconnected way possible. #nomoresilos
Branding, Copy and Tone
According to international "place" branding authority Simon Anholt: "Unless you've lived in a particular
place or have a good reason to know a lot about it, the chances are that you think about it in terms of a
handful of qualities or attributes, a promise, some kind of story. That simple brand narrative can have a
major impact on your decision to visit a place, to buy its products or services, to do business there or
even to relocate there." Seth Godin, the brilliant marketing Guru, has this to say: "People do not buy goods
and services. They buy relations, stories & magic."
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GENERAL PROJECT APPROACH (CONTINUED)
We could not agree more with Simon and Seth. As such, getting to the essence of La Quinta's mission
(and vision!)and personality, visually as well as in words, will be a key part of this project. You have the privi-
lege of calling a truly spectacular place home. That said, in our humble opinion, your current site is quite
generic and does very little to convey the very tangible sense of place one gets when visiting La Quinta.
In our opinion, strong branding and a real `point of view' are vital to places that wish to stay relevant and
avoid problems like Brain Drain. While not specifically in the scope of this project, in our hands, a lot of
branding and positioning type thinking is done in -line as we do our discovery work and embark on the
creative exploration for the new site's interface. In terms of design, we want to give you a site that reflects
everything La Quinta is about these days —not a retread template that's been done for 20 other places. All
in all, we'd love to see an even more visual approach to the site. We have lots of ideas on ways to depict
your local color and inject more of that sense of place into the site. During the creative exploration part of
the project, our significant branding expertise will be brought to bear on the design of the site as well as its
overall messaging, tone and manner. While The City will be responsible for providing all basic copy points
for the website, we have included some time for content strategy and creation, copy editing, wordsmithing
and general input on messaging. (We have writers on staff and always take a 360-degree view of things as
we work on a project.) While the new site will certainly have its own unique look and feel, we'll make sure
that everything is closely aligned with your evolving brand guidelines.
Helping places with real personalities (like La Quinta) reimagine themselves online has become a speciality
of ours, as evidenced by work we've done with The Lake and Peninsula Borough, Glenview, IL, Thousand
Oaks, CA, The Albany Pine Bush Preserve and others. (It is not appropriate to list in a public document like
this, but we would be happy to show you some very cool demos of projects we have on the boards right
now as well —just ask.) Our experience working with startups also serves us well when we work with local
government clients. The fact that we are much more than a web design firm (and can really think in big
picture branding and marketing terms as well as techy ones) makes us a very valuable partner to have on
the team as we all collaborate on this project.
We cannot stress enough how we take a holistic and totally custom approach to these projects and do so
right down to the smallest details. Take for instance, the site's favicon. We create a custom one for each of
our clients. One of our competitors actually puts their own favicon and meta data onto every cookie -cutter
site they build. This makes no sense to us and nor should it to you. The details matter!
Content and Navigation
From a navigational perspective, the new site will be very intuitive with content clearly grouped by
category/type. With an eye toward bringing more information front and center for visitors, select content
from interior pages and sections will always be "boiled up" to the top layers of the site to encourage
exploration. The home page, for example, would have multiple dynamic "feature" slots in which The City
can tout important news, seasonal alerts, upcoming events, new programs, deadlines, etc.
During the planning and information architecture phase of the project, JJC will work closely with your team
to define needs and provide recommendations on how to organize the deep levels of information the site
must convey into easy -to -find, easy -to -use, customer -first content "Buckets." Your current site was quite
inefficient in terms of its nav schema and there were a number of places where we needed to click too
many times to get to something actionable. We also found some broken links. And 404 errors with no
helpful messaging in them. In our view, even error messages are good communication opportunities.
Here's how we do them for a client of ours in Colorado: https://visitpagosasprings.com/huh We approach
content delivery and storytelling in a very modern, fluid and interconnected way —one that reduces clicks
while at the same time, increases visitor's exposure to more of your content. On this project, a big part of
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GENERAL PROJECT APPROACH (CONTINUED)
our focus will be on simplifying things, grouping content more intuitively and reducing the number of sub
pages that are needed. (On average, due to the highly dynamic nature of our CMS and the content models
we create, we can usually reduce total page count by 20-30% by the time we're done. Site visitor
engagement and content "absorption" goes up accordingly.
We will also work with you to make sure every item in your nav is absolutely clear, intuitive and worded in
plain English —not any kind of "governmentese." In our humble opinion, some links in your nav were not
really clear about what we might find there or where they might take us. Opaquely named nav items and
pages that just link to another page of links. We also hit a number of pages that provided little or no intro
or context for folks before they were pushed into the deep end of the content pool. We also found a lot of
pdfs— many of which, we would hazard a guess, never see the light of day.
Since we have writers in house, we can bring a lot to the table on this front. At its most basic, this is about
making very single piece of content meaningful and engaging —every one. You do not want to make
people work that hard to get the point! We can provide a lot of value in both content generation and in
training your staff to think like storytellers and communicators and not like they are writing acronym -filled
interdepartmental memos :)
Our CMS and the breakthrough taxonomic power it offers, allows you to easily cross reference related
information to ensure that visitors always get to see the bigger picture. From a site visitor perspective, our
philosophy is to anticipate what users may be interested in and hand it to them rather than making them dig
for it. We will design and code a broad range of editorial layout options into the CMS, making it easy to
select and populate the appropriate layout for any type of content. Our dynamic Form Builder Module will
handle things like applications and permits, even those that may require payment.
Content Organization
With regard to content, we always seek to relate content to other content to give site visitors the bigger
picture without making them work so hard. We would also like to see more of a call to action on your con-
tent. On the new site, we will try to end each section with a clear path to action like ... Go big at La Quinta X
Park ... Check out the photos from this week's Desert Rodeo ribbon cutting... Reach out to Mayor Evans
about an issue that matters to you ... Download the Community Connect platform to keep informed about
weather and other emergencies in La Quinta ... Thinking of bringing your business to La Quinta? La
Quinta's Economic Development Department has lots of ways to help you thrive... Pay for citations, busi-
ness licenses, permits and taxes online... Want to make a difference in the city? ... Apply for an Open Com-
mission seat ... Want to be ready when it matters most? ... Attend the upcoming Disaster Preparedness
Training sessions... Feeling creative? The City is seeking a visionary artist to create a stunning public mural
at SilverRock Park! ... Sign up for the Summer Golf Experience... Learn how the city is celebrating La
Quinta's Birthday this year ... Get ready to dance —this year's Concerts in the Park series kicks off on May
7th... Volunteer for something (The Citizens on Patrol Program is a great way to help the community)... Or
apply for one of the open jobs the City has listed right now (Didn't you always want to be a Public Works
Management Analyst when you grew up?)
Wayfinding Options
Much like a good highway signage system, a website's nav schema can be the difference between a great
user experience and getting stuck on the side of the digital road. In our experience, providing site visitors
with multiple, intuitive "fast tracks" to a site's rich content is a key strategy.
In addition to a classic, sectioned organization, we always like to expand those pathways using more
modern and meaningful takes on devices like "Quick Links," "Related Content" and "How Do I?" The new
navigational schema we imagine for the site will allow you to crosslink all kinds of content without having to
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GENERAL PROJECT APPROACH (CONTINUED)
put the same nav items in multiple places. Knowing that site visitors have limited time (and even more
limited attention spans http://bit.ly/2HWgaJe) we also want to be sure every page in their journey is fast, to
the point and delivers real value. Our design will get people to the good stuff quickly and at the same time,
encourage them to discover more along the way. We are also very conscious in our designs of keeping
folks oriented —not only where they are, but how they got there. Breadcrumbs and persistent subnays with
clear on -states are two of our favorite ways to keep people from getting lost.
When it comes to naming things, nothing can be assumed... nothing taken for granted. We did some user
testing for one of our city clients recently and learned, among other things, that most citizens have no clue
as to the difference between certain departments in their own cities (let alone where they should turn for
many services). We have the expertise across the board to help make all of this crystal clear to everyone.
After all, when push comes to shove, site visitors just want quick answers and relevant information —they
are not interested in seeing —as one of our clients puts it —"The Government Sausage Making" that goes
on behind the scenes.
We also like the idea of a curated mega -menu that lets site visitors see the best of what you have to offer
in one place —a menu that actually contributes to the site's storytelling and wayfinding approach. Curated
is the key word here —a store window of sorts that you can control and leverage as a promotional and
wayfinding device on the site. The problem with many mega menus we see is that they are rather one
dimensional in terms of taxonomy and often simply regurgitate a blizzard of tiny links without offering any
new help or insight. (Sound familiar?)
Using the time frame example, we could pull up an array of things from different areas of the site —Explore
La Quinta's local history via an interactive timeline or by taking a self -guided walking History Tour through
Old Town La Quinta ... Celebrate a big event with dinner at the Lavender Bistro or visit the La Quinta
Farmers market and prepare your own farm to table feast... Find out you can provide a Laptop to a low
income family... Make use of the Cool Center in The City's Wellness Center ... Check out the latest edition of
the La Quinta GEM Magazine... Join your neighbors in celebrating the Desert Smash Celebrity Tennis and
Pickleball Charity Event this year ... Come out and cheer on the La Quinta High School Blackhawks this
season... Find out what the Arts and Community Services Commission is working on these days ... Catch a
show at the Marvyn's Magic Theater in May ... Sign the kids up for the American Youth Soccer Organization
(or to learn to blow glass at the Old Town Artisan Studios)... Report a concern or commend a city staffer for
a job well done.
Implementation and design details aside, La Quinta offers a LOT to its various audiences and we think it
can all be presented in a much more fluid and impactful way. The big idea here is to proactively present
people with a lot of relevant information, ideas and inspiration while not assuming that site visitors know (or
care) what section of the website (or which Department) handles what. To be honest we struggled with
that last part. Despite the fact that we work with cities all day long, there were a bunch of things in La
Quinta that did not seem to be in an intuitive spot on the current website.
Further to that end, we'll also work with you on language, navigational labels, marketing and instructional
copy and tool tips to ensure that the site speaks everyone's language and is not hardwired to The City's
org chart. Vague or Inside -baseball -style navigation items with no hinting do not exactly invite exploration
from folks who are not on The City payroll :) Think of the nav schema and content strategy we'll help you
come up with it as the site's full-time concierge staff. Or a really friendly and knowledgeable traffic cop.
Engineered Serendipity
Jane Jacobs, the urbanist writer and activist, often spoke of the unique nature of Cities and how they
facilitate serendipitous discoveries of things that a person may not otherwise find in their personal orbit.
For example, a person who strictly limits herself to Italian food is walking down the street and comes
across a macrobiotic vegetarian restaurant. Up until now, this person hasn't visited any restaurants out of
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GENERAL PROJECT APPROACH (CONTINUED)
his personal world, but now he figures, she'll give it a try. She enjoys her meal and has "accidentally"
discovered a new world. We will endeavor to facilitate these kind of serendipitous discoveries with the new
La Quinta website. While the exact details of how to encourage these accidental discoveries will be
dependent on the nature of the final list of resources, we have experience making this work. Back in 2001,
(in the wake of 9/11), we worked on a project that promoted downtown New York City as a cultural
destination. By finding connections between downtown NYC cultural resources, we were able to "turn on"
users to things they had no idea existed. Often these users were directed from a Google search directly to
a link deep within the site —maybe to a page about a particular building. We will apply the same thinking as
we work with you to reimagine your site and design a user experience that seamlessly delivers what
people want while also encouraging and rewarding curiosity and exploration.
Under New Management
Site management will occur via a ground breaking database -driven Content Management System that will
enable non -technical staff to easily update existing content as well as add awesome looking new content
of all kinds to the site.
Unlike other firms, our goal is to actually code ourselves out of a job —not permanently attach ourselves to
your checkbook! We do this by giving you a system that allows you to easily self -manage everything in
your digital world —not just a few select pieces.
Full control over the site's navigation is also provided in the CMS. As powerful as Joomla, Drupal, Kentico
and vendor -specific systems may claim to be, they are far from user friendly on the admin side. And heaven
help you if you want to do something that is not on their product road map. Just know that with us, things
are going to be very, very different. And, dare we say, FUN!
We are exceptionally proud of how intelligent and intuitive our system is. We are also proud of the fact that
there is virtually nothing we cannot make it do —elegantly and efficiently. You will need to see it yourself, but
for now, all we can say is, that every limitation and pain point you have felt with your current CMS, will
magically disappear when you use OrgCentral. So get ready to say Goodbye to the multiple software
systems you may be using now and say Hello to working exponentially smarter, more efficiently and "on -
brand." Since OrgCentral centralizes all of your data in one place, your right hand will always know what
your left hand is doing (and how it's doing it!)
Your CIO and Your Finance Team Will Love This Part
If you are like most towns, you are looking to further consolidate software and lower costs. The fact that
our platform is much more than a CMS, should be music to everyone's ears.
In addition to managing site content, OrgCentral has many built in tools designed to streamline and
centralize key "back -of -house" business functions including some of the things you may be going to third
parties for today. In reviewing the list of third party solutions you have running now there are at least six of
them that we can replace (and improve) with our built in tools. There are other areas, where, via our
integrated partners, we can most certainly offer you a better and more effective mousetrap than what you
may have today for less money.
Every effort will be made during Phase I to future -proof the site by including the building blocks and data
structure to support the system's inevitable evolution. We are masters at phasing in new features and
advanced functionality over time as your needs change or as budgets dictate.
Time Savings and Efficiency
We understand (and appreciate) how important it is for you to have a Content Management System that
can make your site administrators more efficient and not saddle them with redundant and time-consuming
tasks. That concept is equally important to us. As is the idea of giving you a CMS that is actually fun to use
vs. many systems that can be like putting your hand on a hot stove every time you log in.
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GENERAL PROJECT APPROACH (CONTINUED)
Our whole philosophy is based on efficiency and on not ever asking you to do the same task three times.
To that end, every aspect of the system is connected to every other one. Add an event to a department
calendar, click a button and it will appear on the main City calendar as well. Enter a staff member into the
Contacts module once and then you can show her on a department page, on two committee pages, in a
sidebar or as the instructor for a program on your calendar.
Sidebars and related content work off the same single-entry concept. Each sidebar element gets entered
into a master pool from which individual pages can draw from. If you have a sidebar promoting
organizations and activities, for example, you only have to enter it once and then assign it to as many
pages as you like. Unlike other systems, with OrgCentral, you can even set the order of your sidebars at
the individual page level.
We are also good at building automated tools to rotate content, switch out seasonal graphics and more to
make it seem like someone is really sweating the details, while freeing up your team to worry about the
bigger picture.
From a usability standpoint, we have spent countless hours making OrgCentral's admin interface not only
easy on the eyes, but extremely intuitive and completely user -centric. Other systems —be they open
source, enterprise or even some of our competitors' proprietary systems —while capable, are far from intu-
itive to the average site administrator (unless they happen to be wearing a pocket protector.) The bigger
the site, the more complex things become to administer and more fearful your editors will be to make cre-
ative decisions. Luckily, that's all about to change. Masking the complexity while still providing best -of -
breed power and flexibility is where OrgCentral really shines.
Site Photography
We often notice that municipal websites are reliiant on stock photos or oddly devoid of people. People —
be they City staff, local officials, business owners, innovators or residents —are what makes La Quinta tick
as a community. With that in mind, great photos need to be woven into the site's storytelling, not just
thrown on a page for the heck of it. Let's put our heads together and think about creative was to get
images including perhaps asking the community to send some in for consideration.
Adding great imagery to your site does not have to be a budget buster either. We have become masters at
securing great photography reasonably for our municipal clients. Besides a great national network of
photographers whom we work with regularly, we have been successful with such things as recruiting art
students from local schools, engaging area photo clubs, organizing and publicizing a "Show Us Your Best
Local Shot" photography contest and even deploying our own talented art directors to do some shooting
during discovery. We just completed a three-day shoot for the City of Thousand Oaks, CA and delivered
nearly 900 photos that they will be able to leverage (without any licensing fees) for years to come.
We are also working with a major camera manufacturer to put together a sponsored contest (with prizes
and lots of free PR). We hope to be able to roll it out as a plug -and -play solution to our clients soon.
Lastly, just like you, we like the idea of letting the community contribute photos and social commentary to
the website. We love CrowdRiff's offering here and are working with them on a project for a town in
Colorado. Take a look: https://goo.gl/LFff42 Crowdriff, by the way has a number of statewide contracts in
place around the country, meaning you might be able to get it for cheap! (Technical term.)
The bottom line is this: We feel that the site needs more high -quality images of real La Quinta people, at
real La Quinta places, doing real La Quinta things. A whole section of "Real People -Real La Quinta" stories
with photos and or videos would be highly engaging and, as a communication device, could be used to
promote all manner of hot topics around La Quinta. In our opinion, great, people -focused, easy -to -con-
nect -with content like that has every right to be on the main City website and not just on social media.
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GENERAL PROJECT APPROACH (CONTINUED)
Brag More and Get Noticed! You've Earned it!
Whether it's things like your legendary desert dunes (Kudos on your erosion control measures by the way),
your always -expanding recreational offerings, the work you do to support area seniors, your sustainability
efforts (we really liked reading about your commitment to the California Desert Protection Act), your wonderful
parks and trails or your great community events, all of the good news needs to be promoted year round —not
buried in obscure corners of the website, in meeting minutes, inside pdfs, in one-off reports or in here -today,
gone -tomorrow social posts.
La Quinta has a lot going for it, but your current site barely seems dialed into all the excitement. We see
dozens of ways to liven things up with stronger branding, a real sense of place, more photos, more
engaging storytelling, more visible and tangible success stories and a mix of page layouts and designs that
will support a broad range of messaging (vs. the limited selections of layouts you seem to be confined to
now.)
As part of the redesign, we would really like to facilitate a better and more interconnected view of the many
social, cultural, family and recreational programs that La Quinta has to offer. More prominence (and more
people -centric storytelling) about those things would certainly help paint a better picture of what La Quinta is
really about, promote a stronger sense of involvement with residents and show all of your audiences that
City leadership is fully vested in the community.
In our hands, even content like financial data can be made highly engaging using a variety of methods
from information graphics to interactive live data feeds. Take a look at the microsite we created for
The Lake and Peninsula Borough to highlight some of the key points in their annual report and make it all
more approachable to residents and other influencers. https://www.lakeandpen.com/2021 annualreport
Our Success Ticker Module and Factiod Module are two other fun ways to deliver data -centric information
in a really fresh way. Ask us for a demo!
No matter what you want to tout in La Quinta, we will give you the design framework and CMS tools to get
all of your messaging out in a highly engaging way, 365 days a year.
As a community, you have so much rich and interesting content that our team's collective mouths here at
JJC are watering with ways we can bring it all to life.
Great Stories Deserve a Great Platform (And a Team That Can Help You Tell Them)
To be clear, in taking a very deep dive into your site and having spent a ton of time in your fair city before,
is abundantly clear that La Quinta has no shortage of great stories to tell. The problem as we see it, is you
need a better platform to present it all on for maximum impact. (And maximum shelf life.) And, in a way
that continually connects the dots for people and builds on the momentum you've generated. On that
note, our single biggest issue with your current site is that it felt extremely siloed to us. We see modern
cities much more like a venn diagram with lots of great overlap and not like a collection of separate
divisions and services. Our skills on the content creation and marketing side, coupled with the unique
power of our CMS, means you will never run out of great was to communicate.
We already have some specific design and content ideas percolating and we'll make sure that almost
anything we collectively dream up, will be possible. That's the way we like it by the way. While many of our
competitors seem content to phone in entire websites that have one or two generic page layouts (and that
fully reflect the lack of effort they put into actually understanding the content and intent of said pages) we
know there is a better way. That way might take us a little more time. It might eat into profitability a bit, but
if it makes the project (and you) more successful, it's just fine with us!
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PROJECT MANAGEMENT AND WORK PLAN
"We have a process here. It's called doing things."
- Herb Kelleher, Founder of Southwest Airlines
When it comes to project plans, Herb's comment pretty much sums it up for us. We have a process
geared toward results —not toward generating paperwork. And we believe in an agile approach not only
to coding, but to the entire project.
The project deliverables outlined later in this proposal will serve to define the work plan we would
implement. In Appendix A, we have provided documentation from other client projects to illustrate how
we approach key deliverables such as site maps, wireframes and data models.
It's about results. As such, as soon as discovery requirements (functional spec, data model, etc.) are
complete we begin concurrent tracks of development, all with a master plan on how they will merge farther
down the line.
Resources
In terms of resources, our team would consist of both firm's senior partners, a project manager, a lead art
director, 1-2 UX designers, a technical lead and various front- and back -end programming staff.
Although they all have their own specialities, everyone on our team speaks each other's language which
allows us to deliver truly elegant, 100% seamless solutions to our clients.
From The City's side, we would like to engage a broad cross section of stakeholders early on. As the
project progresses, we like to winnow down the "committee" involved and move to a more streamlined
client team capable of providing timely feedback.
Project Shifts
One of the beauties of web projects is their liquidity. That flexibility, when not managed properly, has also
been the death of many great projects. We like to strike a balance between tightly spec-ing a project and
allowing room for happy accidents (technical term) as we iterate along the way. The key is proper
management and open communication. If, for example, we discover a new functionality or integration
idea during discovery, that idea will be spec'd and priced. If it's not in the cards for launch, we can put it
in the parking lot for the future. Often, we can at least build in the foundational elements to make future
expansion efficient from a time and budgetary perspective. If said feature ends up taking priority, we can
explore de-scoping another aspect of the project. In either case, all changes requested or under
consideration are always accompanied by a written change order.
Quality Assurance
During development, we work in a team coding environment so a great deal of QA happens organically
as the project progresses. We also make every effort to make key Content Management and other
administrator tools available to our clients' teams well before the site is live for training and QA purposes.
Regular Communication
If over 20 years of experience has taught us anything, it is the importance of regularly scheduled
communication. On projects of this nature, with many stakeholders, this is key. To that end, we will set
up a project management website online to centralize all assets, the gathering of comments and
feedback, etc.
In addition, we are big believers in doing a set bi weekly check-in/update call with key stakeholders during
the entire project life cycle. The notes and action items that come out of these meetings will be used as the
basis of regular progress reports we will provide to City staff. During the discovery phase, we can define
who needs to play what role in those calls.
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TECHNICAL APPROACH/TRAINING + SUPPORT
Technical Approach to the Website
The new La Quinta website and supporting Content Management System will be developed using
current Internet standards and will take advantage of standard programming languages and conventions.
Specifically, the LAMP (Linux, Apache, MySQL and PHP) platform will be used for development. In addition
to eliminating software licensing fees, this approach will provide The City with a standards -based application
allowing for efficient future evolution. We don't have to tell you what it feels like to be wrestling with aging
infrastructure all the time. The system we provide, will be built for the long haul and designed to be very
scalable so that your team will not be constrained in terms of future expansion —either of content areas or
back -end functionality. Our technical architecture is very advanced and built for performance and
interoperability. We utilize a split web server/db server design as well as a CDN for image hosting. The
system is very API -driven and as such, can be connected to other systems, apps or even other sites in all
kinds of ways.
n-Tier Development
The website and its supporting systems will be developed as an n-Tier application. Wherever possible, we
separate data storage, business logic and the presentation layer from each other. This approach ensures
the long-term viability of the system. For example, if in two years, the look of the site needs to be changed,
it can be reskinned visually without having to rebuild the underlying architecture.
Plug ins, Add-ons and Widgets Oh My
If The City has the technical resources to contribute to the project in terms of embedded apps, etc. we are
very open to that level of collaboration as well. We have had huge success taking a community -centered
approach to what we do and being open to ideas or actual code contributions from our clients and even
their other partners. Our system is agnostic in terms of what it can consume. We also are semi -obsessed
with the idea of using Atomic elements throughout the system. In terms of specifics, we are big fans of
VueJS, but we can work with (or talk to) components built in pretty much any MVC framework or JS library.
Software and Hardware Requirements
Our LAMP -based solutions require no additional hardware and software investment. Assuming that we
host the solution for La Quinta, you will have even less to worry about. We utilize Tier One data centers in
Michigan, New York and Arizona —each on different backbones. Your site will be on a dedicated LINUX
servers with elastic storage. Typically we'll run a fully synced dev server and the production server from
one of the data centers. Nightly back-ups of all code, content and databases are done to a third storage
location, separate and apart from our main data centers. Exact details on SLAs, data center security
policies, data center physical features, etc. will be provided as discussions progress.
Web Browser Compatibility
At launch, the site and supporting CMS will be compatible with current versions of the following modern
web browsers on both PC and Macintosh platforms:
Microsoft Internet Explorer, Edge
• Firefox
• Safari
• Google Chrome
NOTE: Support for older browsers can be discussed but may have budget implications.
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TECHNICAL APPROACH (CONTINUED)
Going Mobile
As the use of mobile devices becomes ever more and more pervasive, consumers simply expect things
to look good everywhere. Rather than develop a standalone mobile site, we recommend creating a single
responsive site that can work well on all devices. This model also ensures that you have a single CMS and
workflow with which to manage your content. A full -on mobile app or a dedicated mobile website could
certainly be considered, but in our opinion, might be an unnecessary expense.
Security
Security is something we take very seriously. We follow industry best practices in terms of development.
Every part of our system is coded to address all security vulnerabilities defined by the OWASP Application
Security Verification Standard (ASVS) including, but not limited to Cross Site Scripting, SQL and CSRF.
We have almost zero reliance on third -party scripts and carefully take into account things such as
exceptions, error handling, session management and of course file permissions. Our admin dashboard
uses a two -layer log in system, we encrypt all site credentials and we insist that all admin user credentials
be updated every 90 days. All forms are protected by the newest version of reCAPTCHA and thanks
to the modularity our system, swapping in another method down the road is easy.
We are now using CDNs on all projects, not only for performance, but to separate file repositories from the
core code as another defense against malicious uploads. We even have a white hat hacker on our team
who continuously audits our code. On the machine side, most of our sites are running a hardware firewall
as well as a web application firewall and are continually scanned, in real time, for malware and suspicious
activity. Most responses to such threats are automated as well.
Access and Accessibility
The site will meet ADA requirements and will be built in accordance with current Web Content Accessibility
Guidelines. The CMS includes the tools to assist editors in the proper entry of alt tags, meta data, etc.
Education on making all content accessible is a specific topic in our training sessions. We are fully
committed to digital accessibility and have extensive experience with accessibility. We also include training
on the subject when we train your staff to create content and work with the CMS. We have a partnership
with Userway, who is the best in the business. Their remarkable suite of tools tightly integrates with our
CMS to monitor and proactively keep your site in shape (and in compliance) over time.
Data/Content Population and Transition Plan
At the beta stage, the site will be delivered with sample content in all areas prior to system training with
your team. From there, we would leave legacy content migration to you. While we are happy to do it all,
what has worked best in the past is us taking the lead early on and then bringing your team in to finish
things up as we train them, hands-on and "Teach a man (or woman) to fish" style on the new CMS.
Training
We believe in a train -the -trainers approach and generally begin with a general session for all stakeholders
as soon as the project reaches the alpha stage. After that initial session, we will conduct additional fo-
cused and in-depth trainings to specific system users: End Users, System Administrators, Field Staff,
Department Heads, IT Staff, etc. We have found doing these sessions in 2-3 hour blocks to be the most
effective use of time (and of people's limited attention spans :)
We prefer a classroom type setting for training with a main screen for the instructor and individual
workstations for all attendees. As the session progresses, we can have additional JJC or pre -trained City
staff in the room to provide specific one-on-one assistance as needed.
With OrgCentral, we will make power users of even the techno-phobes on your team, FAST. The system is
so elegant, so intuitive and so foolproof, that we can get everyone up to speed in just a few hours (vs.
"never" which is the case with many other systems.)
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DEFINITION OF DELIVERABLES
The way we approach projects like this is very holistic. That fact that we can do everything The City
requires gives us a real leg up over firms that only do PR or only do graphic design or only do websites.
Since there will be a lot of overlap between social media, the website and other means of outreach and
promotion, we like to look at all of these elements together to avoid any `siloing' of ideas and to maximize
opportunities for interoperability and leverage between all channels from the get -go.
As much as we would love to propose a fat retainer to keep us on board for all the day to day work once
website is launched, we simply do not think that will be sustainable for The City over time. Instead, we feel
a think a "teach a woman (and man) to fish" approach will be much more successful. All of that said, with
regard to maintainance and ongoing support, we are 100% open to discussion. Just know that our only
interest is in finding a balance that will work for The City!
Discovery, Planning and Strategy
Full branding and positioning workshops with City senior and department staff and other key stakeholders
including area residents and local businesses. (Our famous rapid persona and Journey Mapping process
will be used here.) Competitive survey/best practices review. Recommendations regarding implementation
of all web site features, on and off line communication strategies, value-added content areas, user
generated content possibilities, content aggregation strategies, personalization, additional online tools,
push components, etc.
Information Architecture
A comprehensive site map and wireframe diagrams detailing all content areas (and how they interrelate) as
well as the site's overall navigational schema.
Functional Specification
A detailed description of all site functionality and features (front- and back -end). Final data model to
support content and functionality as well as any required business logic.
Design and Art Direction
Collaborate with team on full creative exploration. 2-3 distinct visual solutions will be presented for
consideration during the initial design exploration. All elements of the design and of the user experience
will integrate tightly with your branding standards. In terms of user testing, we will orchestrate live and
online sessions to gather stakeholder feedback on the design as well as the usability of the CMS.
System Build
All front- and back -end programming to enable the interface and feature set as described for the public
site and the administrative toolset. Customization and implementation of the CMS system and other
administrative applications. Content migration, QA, testing and delivery to production server.
Training
An actual training plan will need to be discussed. We are however big believers in the "train the trainers
approach" and strongly encourage all stakeholders to be present at all training sessions. We have
allocated 25 hours towards staff training and this will encompass, media /communication training sessions
as well as session son how to best leverage the website and CMS. After an initial 2-3 hour top level
session when the system is at the alpha stage, more formal training can be done in shorter, workshop
style, task -focused sessions over a few days. These sessions may include as many `Trainees' as The City
would like to invite. Everyone should have access to a computer or laptop during the sessions.
It is worth noting, that the systems we build are highly intuitive and as such, very few of our clients have
needed any additional training time.
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A LITTLE FOOD FOR THOUGHT
To give you some visual context about everything we just spent the last 20 pages talking about,
please visit: https://demo.jjcreative.com/welovelaquinta
(Please contact us for a password to view this redacted content)
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DEVELOPMENT COSTS AND TIMELINE
The all inclusive, flat fee, not -to -exceed budget to create and produce the new City of La Quinta website
and CMS is based on the components described in our proposal and the information we have received to
date. As you have hopefully noticed, there are very few things not included in our core package. (Including
BTW, many things that may be on your future wish list.)
We are committed to making sure every municipality —large and small —has affordable access to
innovative, big time digital features, future proof functionality and non cookie cutter design and user
experiences. Out of the box, we know our pricing is very competitive. We know that if you compare apples
to apples, you'll see that our value proposition is even greater.
When you look at solutions from a Total Cost of Ownership perspective, over multiple years, OrgCentral
proves to be even more cost effective. Along those lines, it is important to note that our proposed solution
is a "one -and -done" arrangement. After the project is complete, while we will certainly stick around and
help out with future initiatives and any assistance you may need, you will not be on the hook for any
vaporous maintenance or licensing fees for the rest of your life. Including, the first year's hosting, we are
under your stated budget!
Discovery: Planning/Strategy/Information Architecture
$5,500
Information gathering, facilitate ideation workshops covering personas, usability, audience needs and
feature sets with key stakeholders (City departmental staff, officials, businesses and residents), strategic
recommendations, best practices review, third party app review, full website and content audit, detailed
site information architecture (sitemap and wireframes), functionality/requirements specifications.
Creative Development
$23,500
Creative exploration and design all aspects of the website's user interface -from branding to flow to nav
schemas to content strategy. Creation of all comps and demos during development. Design of all key
page types including department landing pages and all module -driven layouts.
Project Management
General project management, meeting time, etc.
$7,000
Photography/Illustration TBD
Should additional photography (stock or commissioned) be necessary, those fees will be estimated
and billed separately upon arrival at final creative direction.
Programming and Development $42,000
Technical Specification, HTML (presentation layer) coding, database development and scripting,
Content Management System development, QA, testing, server provisioning, etc. Also includes a
15-hour allowance for content editing/creation/migration/propagation.
System Training $3,500
Hands-on group training sessions in person and/or via Zoom with City staff (up to 20 hours in total)
Note: If training is done in La Quinta (please!), minimal travel/per diem expenses will apply and will be
pre estimated and presented for approval.
The City of La Quinta I Website Design + Maintenance Services
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DEVELOPMENT COSTS AND TIMELINE (CONTINUED)
Total One -Time Fees:
$80,500
If you want to discuss fees, please reach out. We just lost a project in Virginia recently and learned,
after the fact, that the city manager wanted to hire us, but was too embarrased to ask us to discount
our fees slightly. Don't be that guy! You're not buying a commodity like rock salt or copy paper here —
there are lots of ways to be creative on projects like this, so let's have a conversation and make things
work!
Notes
The flat fees proposed above are all based on not -to -exceed costs. (That being said, an agency rate card
is provided below as a point of reference for any future work that may be need to be done on a T&M
basis.)
No additional software licensing fees (server or client side) will come into play. Nor are there any related
hardware requirements or expenses. The contract sum shall be modified only in connection with a written
and approved change order.
Travel expenses, for in -person meetings, if needed, will be estimated separately and presented to the
City for pre -approval.
Sample Agency Rates
Principal/Creative Director
$165.00
Project Manager
$120.00
Art Director
$125.00
Designer
$100.00
Production Artist
$70.00
Technical Lead
$125.00
Programmer
$100.00
Admin staff
$60.00
Fee Schedule
Fees for the project are payable as follows:
• 40% at project kickoff
• 20% at presentation of functional specifications/wirefames
• 10% at presentation of initial design concepts
• 10% at presentation of the coded HTML pages
• 10% at presentation of the alpha site and CMS
• Balance net 30 after launch
NOTE: Post -kickoff, we are also open to a payment plan consisting of regular monthly payments.
Let's discuss.
The City of La Quinta I Website Design + Maintenance Services
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DEVELOPMENT COSTS AND TIMELINE (CONTINUED)
Website Hosting + Server Maintenence
+/- $650/mo.
We will provide secure hosting with one of the Tier One certified providers with which we have
longstanding relationships and dedicated hardware. Ongoing hosting and server maintenance fees cover
hosting on a dedicated server, regular security patching, software updates and nightly data back-ups.
Our primary data center is in Lansing, Michigan and we also have servers in New York, Phoenix and San
Antonio. Exact details regarding server environments, data center physical specifications, location, SLAs,
redundancy, disaster recovery planning, etc. can be fleshed out should discussions move beyond this
point.
In terms of hosting the site, we can offer a 99.99% uptime SLA and 24/7 emergency support. We can
also meet all the requirements outlined in the RFP. We have an extensive and highly efficient disaster
remediation plan in place and can recover from a full server failure and have the site restored and back up
on a new box in the data center within one hour. Having separate dev and production servers as well as a
separately hosted code repo, is SOP on our projects.
Hosting fees are guaranteed for years 1-3 and may increase no more than 5% per year in years 4 and 5
of the contract.
Maintenance, Consulting and Support
All legitimate bugs and issues will be fixed at no charge for a 90-day period after the site goes live.
Our firm recognizes all US Federal Holidays, but support never takes a day off and is available is 24/7/365.
Going forward, we are very flexible in terms of the types and levels of support we can provide you post
launch. As an overview, our support involves 9am-7pm, M-F phone support and as many remote or on
site support hours per month as you think you may need. These hours can be used for any purpose you
wish including status/strategy meetings, content audits and updates, training, creating new layout tem-
plates, planning and building out new features and functionality and providing general support as needed.
Maintenence work will be billed at a blended agency rate of $125/hr. All we ask is that you use (or at least
assign tasks) to all agreed -upon hours by the end of each six month period.
trensew.wa..roiu.ww p,,,,
Screenshots from our online ticketing system. Phone support is also available 9am-5pm PST daily and after hours 24/7/365.
Besides hosting/server maintenance and any optional hourly support or new feature development
work you wish to engage us on, there are no additional ongoing licensing or usage fees. That being
said, long term support can be as involved or as light as you need it to be. We can work with you on this
and are only interested in charging The City for services it actually needs and will benefit from. You will
never see a vaporous, one sided licensing or maintenance contract from us. We only want to be paid for
work we actually do. We're silly like that.
The City of La Quinta I Website Design + Maintenance Services
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DEVELOPMENT COSTS AND TIMELINE (CONTINUED)
Development Timeline
Based on the information we have, we estimate the overall project timeline to be 24-28 weeks and, as
such, we see no issue hitting your desired launch date. We make extensive use of the Basecamp project
management system to keep projects and both teams focused and on track. Once the project is
underway, we will provide a detailed work plan and timeline outlining milestones as well as roles and
dependencies for each aspect of the project. (A sample project schedule has been provided as a reference
in the Appendix B section of our proposal).
End of Contract Redesign
We know this is a popular promise being offered by some folks in our business. From what we hear,
it is also a lot of smoke and mirrors. Ultimately, what constitutes a redesign anyway? A new background
image ... a new set of colors ... a font change? Our take on the subject is as follows: The site we design for
you will be so flexible and dynamic, that by leveraging the CMS and our collective content skills, you can
easily keep your site very fresh over time. That being said, as part of a contract renewal, we would
discount the full visual redesign phase of the next project by 50%. Or, as mentioned earlier, we can skip
the whole thing and just give you a system that will actually evolve and morph on its own over time!
Compliance with The City's Stated Terms and Conditions
By submitting this proposal, we certify that we have carefully examine all the documents for the proje&
including all published Appendix, Sample Contract and Q+A documeAs and have no material exceptions.
We have carefully and thoroughly reviewed the RFP and understand and agree to the nature and scope of
the work to be done and the terms and conditions thereof. We also agree to be in compliance with all ap-
plicable rules and regulations of Federal, State and Local governing entities. We agree to the general soft-
ware ownership, hosting and other terms outlined in the RFP. Should discussions move beyond this point,
we will le all necessary contract -related forms, certi cations, proof of insurance, local business registra-
tions and other documentation in a timely manner.
All information and pricing provided in the proposal is valid for at least ninety (90) days. We hereby con rm
that any individual who will perform work for the City is free of any con ict of interest.
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TOP 10 REASONS WHY
JESSEJAMES CREATIVE
IS THE PERFECT PARTNER
TO HELP THE GEM OF THE DESERT
RECLAIM ITS DIGITAL SPARKLE.
Anyone can create websites. We design systems that work harder.
We create compelling, thoughtfully branded user interfaces. (Not one -size -fits -all templates or
trend chasing hot messes.)
We place a premium on content and branding.
We solve problems from the ground up with minimal hand -holding.
We provide local governments with flexible, scalable solutions —elegantly and affordably.
We realize that data without usability is pointless.
We have a successful track record with many projects of this nature across the country.
Our future -proof solutions mean you won't have to go through this process again any time soon.
We love your area, have visited often and would welcome another excuse to come out!
We've been told we're fun to work with.
VII
CASE STUDIES: JESSEJAMES CREATIVE
Case Studies and Related Experience
From large scale, content -rich intranets to content -and -advertising -driven -media sites,
to custom CMS systems, if it can be done in a browser, chances are we've done it.
What follows are three recent case studies that we feel have special relevance to what your
team is trying to achieve. All have strong elements of personalization, collaboration and event
management. They also integrate extensive Content Management and Business Process
Administrative Capabilities.
And many also show off our passion for making large amounts of
data not only presentable but highly engaging.
CASE STUDIES: JESSEJAMES CREATIVE
Corporate Identity + Branding
We have completed strategic branding and identity projects for a wide variety of organizations.
Below are a few examples.
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Civilian One J. , ARIZONA CHEMICAL
rri herhonor
what they do, clockwise from top left. -
economic development I women's accessories I non-profit foundation
private jet leasing I bio-based chemicals I medical practice management
arts association I financial advisory I custom storage solutions
non-profit mentoring I crowd -sourced farming I fantasy sports events
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ARCHITECTURE
FOUNDATION
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tr'ans'FORM
the art of custom storage
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CASE STUDIES: JESSEJAMES CREATIVE
Case Study: Pagosa Springs, Colorado
Project Overview:
Large-scale travel and tourism site for the Town of Pagosa Springs, Colorado. Supported by a
very robust Content Management System, this site handles all manner of Town promotions.
Features include searchable business and lodging directories, full CRM integration, interactive
maps, a traveler itinerary builder, online hotel/motel booking, marketing automation, Chamber of
Commerce integration and much more.
During COVID, as the Town reopened, we created a special function through which local busi-
nesses could self -certify their guest safety readiness and even self publish special offers to the
profile pages on the site.
www.visitpagosasprings.com
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CASE STUDIES: JESSEJAMES CREATIVE
Case Study: The Albany Pine Bush Preserve
Project Overview:
A relic of the last Ice Age, The Albany Pine Bush Preserve is one of the best and last remaining
examples of an inland pine barrens ecosystem on earth. Rolling sand dunes blanketed in pine,
oak and prairie grass stretch for miles across an ancient lake bed.
With an award -winning interpretive center and over 20 miles of trails, there are countless ways to
experience the Albany Pine Bush Preserve in person. We were brought on by New York State (the
Stewards of the Preserve) to communicate the wonders of this magical place online, increase in
person visits and consolidate the many disconnected (and often stone age era) systems staff were
using to run the business side of the Preserve, into a single, modern system.
The web site and supporting back end systems we created tell the Pine Bush story and invite all
kinds of on and offline interaction from site visitors. Interactive, mobile -friendly trail maps and
online citizen science activities encourage adventure. A full membership system allows people to
join The Pine Bush, make donations and even volunteer. The site also supports the Preserve's
educational programming calendar and streamlines the management of over 200 events every
year, handling everything from planning to registrations to financial reporting to staffing and
volunteers to post event surveys —all from one highly integrated and easy -to -use system.
www.albanypinebush.org
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Case Study: Midland County, MI
Project Overview:
Midland County is one of Michigan's most populous Counties. After a bad experience with a
enterprise CMS that was so rigid, staff could barely use it, and a vendor who was equally
inflexible, the County cried "Uncle" and called JesseJames Creative.
We got busy interviewing departments, residents and County leaders, taking photos and doing a
creative exploration to come up with a brand and user experience that will live up to the County's
reputation as a family -friendly and business -friendly place.
An interactive parks guide, some really unique map work, a staff intranet and plenty of our
signature Microlnteractions round out the experience.
The Midland team is energetic, innovative and ready to really make a splash —not only with the
new website, but with some of the new web apps we are creating for them as well.
www.midlandcountymi.gov
CASE STUDIES: JESSEJAMES CREATIVE
Case Study: The Lake and Peninsula Borough, Alaska
Project Overview:
This project just launched and we wanted to include it here as we love the design direction and
are completely enamored with the Borough itself —essentially a County in Alaska with a land
mass larger than most of the states in the Northeast combined.
This site serves dual functions as both the Borough's official "government" website as well as
its primary tourism and destination engine.
www.lakeandpen.com
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CASE STUDIES: JESSEJAMES CREATIVE
Case Study: The City of Covington, Georgia
Project Overview:
We created a brand new website for the City of Covington, GA. Known as "The Hollywood Of The
South" due to the many movies and TV shows filmed there (think Vampire Diaries), Covington's
old site was low on functionality and visual appeal.
We delivered a highly dynamic website that communicates the right message to all of the city's
constituents —from residents to local businesses to real estate developers and economic develop-
ment influencers to City Council members. (Check out the fun portraits we created of the Council
on the home page.)
Site visitors can find everything from tax information to documents ... a robust online events
calendar and program registration system to a city-wide business directory. Department teams
have been empowered to manage their own areas of the site, freeing the City's IT team to deal
with other more pressing issues.
An ever -changing home page boils -up the latest content from the interior sections of the site and
provides plenty of flex space for promotional messaging and important announcements. Behind
the scenes, the system securely archives important documents, meeting minutes, budgets and a
growing collection of historical photos. Close integration with various area business development
groups and community organizations, ensures that everyone is always on the same page.
www.cityofcovington.org
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Case Study: Town of Addison Fork & Cork Event Site
Project Overview:
When, after 20 years, the Town of Addison, TX decided to re -invent its famous Taste Addison
spring food festival. JJC, was one of the first invited to the kitchen. Rechristened Addison Fork &
Cork, the festival was a highly interactive two-day experience designed for foodies by foodies.
JesseJames designed the website and overall look and feel for the festival's online presence and
worked with the city to evaluate online and on -site ticketing solutions and integrate our systems
with the selected ticketing vendor. (Showclicks) We also skinned the Showclicks microsite to
ensure that the festival's branding and user experience were consistent through every touchpoint
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Case Study: Covington -Newton 911 Branding, Website and Extranet
Project Overview:
Orignally created in 1989, the current Covington -Newton County 911 Communications Center's
5,000-square-foot facility opened in Covington, GA in November 2003. It is the sole public safety
answering point (PSAP) for the City of Covington and Newton County, GA and serves seven
different agencies from all different facets of public safety.
The new website and branding effort we completed for them presents the agency as the modern
organization it is, introduces visitors to some key 911 team members and also promotes all of the
agencies partners and the community programs they support.
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CASE STUDIES: JESSEJAMES CREATIVE
Case Study: Her Honor Branding, Website and Extranet
Project Overview:
Her Honor Mentoring was developed by Judith Sheindlin (Judge Judy), as an innovative way to
boost self confidence in young women at the workplace and in everyday life. Through a powerful
mix of one-on-one mentoring and life skills workshops, Her Honor provides a platform for young
women to reach their full potential.
When the founders decided to take the already successful program to the next level, they asked
JJC for help. We developed a new brand identity, various print materials and of course the
website. Supported by a full Content Management System, the site acts as a meeting hub for
HerHonor mentors and Mentees. After login, program participants have access to an interactive
mentor/mentee directory, a group calendar with one click RSVP functionality, the ability to publish
stories to a private blog and a robust private social network that includes all current mentees and
mentors as well as alumni and special "celebrity" advisors.
Perhaps most importantly, we integrated systems to allow limited staff and volunteers to manage
a fast growing organization with a lot of moving parts. Everything from email communication to
event registration to program participation tracking to mentor/mentee matching to online time
sheets is built right into the site's companion extranet. All vital program data is retained in the
system year -after -year for reporting, communication, grant writing and planning purposes.
www.herhonor.org
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CASE STUDIES: JESSEJAMES CREATIVE
Case Study: CRA/LA "Foodies" Website
Project Overview:
JJC was selected by The Community Redevelopment Agency of the City of Los Angeles (CRA/LA)
to envision and bring to life an online experience that will promote the unique world of dining in the
South Los Angeles Area. The brand, site and supporting Content Management tools we are cook-
ing up, include a highly dynamic, searchable restaurant database, loaded with
information and reviews on each establishment and lots of local color —everything from area
information, landmarks and history, photographs, maps, stories and more. User generated (but
CRA/LA-curated) content rounds out the menu.
We are responsible for the entire project, from soup to nuts (or in the case of South LA —chicken
to waffles) including naming, branding, user interface design, the site's admin tools and a
campaign to promote the initiative post -launch. A private social network is also being built to
encourage interaction and collaboration with restaurant owners, other area businesses and
government officials.
Site in development. Full design documents available upon request.
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Case Study: UNICEF Statistics
Project Overview:
UNICEF is committed to changing the world for children. It strives to protect their rights, improve
their health, and nurture their development through sound planning and monitoring of policy
results.
UNICEF measures the situation of children and women and tracks progress through data
collection and analysis. It maintains and updates global databases and promotes dissemination of
evidence -based data for planning and advocacy. While this data has been available online for
some time, it was not all that usable to the various audiences UNICEF interfaces with —everyone
from academics to researchers... government officials to the general public.
JJC worked with UNICEF's multi -country team to design a highly dynamic and information rich
statistics portal that will showcase the work UNICEF does in this area and specifically, the vast
array of valuable data that UNICEF and its global partners continually gather.
Information -graphic style, at -a -glance data points, as well as detailed, faceted views into each
data set are available. In addition, the site includes a number of tools designed to empower site
visitors to locate and work with exactly the data they need. Last but not least, a vast resources
library brings together years of UNICEF's published stand-alone reports and studies.
The entire system is supported by our OrgCentral Content Management System with hooks into
various external data sources and feeds as needed.
unicefstats.jjcbigideas.com
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Case Study: NYC DEP Newton Creek Online Training System
Project Overview:
The New York City Department of Environmental Protection (DEP) is a City agency that manages
and conserves the City's water supply and distributes more than one billion gallons of clean drink-
ing water each day to nine million New Yorkers. The DEP also collects wastewater through a vast
underground network of pipes, regulators and pumping stations; and treats the 1.3 billion gallons
of wastewater that New Yorkers produce each day.
The Newtown Creek Filtration Plant is the largest of the 14 wastewater treatment plants in New
York City. It serves more than one million people and covers an area of about 15,000 acres. The
plant has the capacity to treat 310mgd (18% of the City's wastewater) during dry weather.
JJC is developing a highly -interactive online training system to be used to create and deliver all
manner of training materials to Newtown Creek management and staff. Besides e-learning, the
system will also coordinate plant maintenance scheduling, have a database of equipment and
a robust community area in which plant personnel can contribute their own knowledge,
experience and expertise to the system.
Site in development. Design documents available upon request.
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References
The City of Covington, Georgia
Website: VVV.U1LYU1UUV111 LU1I.UC` �.
Scope of Work: Branding, Website Design, CMS, CRM, Microsites, Code Violation Reporting
System.
Location: Covington, GA
Project Start + End Dates: 2018-Ongoing
Contact: Beth Ivey, Public Relations Manager
p: 678.212.6456 1 e: bivey@cityofcovington.org
The Town of Pagosa Springs, Colorado
Website:
Scope of Work: Branding, Website Design, CMS, CRM, Itinerary Builder, Visitor Center Kiosks.
Location: Pagosa Springs, CO
Project Start + End Dates: 2012-Ongoing (Full redesign launched in 2018)
Contact: Jennie Green, Director of Marketing
p: 970.903.9728 1 e: sales@visitpagosasprings.com
The Village of Glenview, Illinois
Website: https://www.glenview.il.us/
Scope of Work: Branding, Content Development, Website Design, extensive API integrations,
CMS, CRM, Online Construction Project Update System
Location: Glenview, IL
Project Start + End Dates: 2023-Ongoing
Contact: David Just, Community Engagement Manager
p: 847.724.1700 1 e: djust@glenview.il.us
Midland County, Michigan
Scope of Work: Branding, Content Development, Website Design, extensive API integrations,
CMS, CRM, Online Construction Project Update System
Website: httns://midlandcountymi.gov/
Scope of Work: Branding, Content Development, Website Design, CMS, CRM, Photography.
Location: Midland County, MI
Project Start + End Dates: 2022-Current
Contact: Chris Cantrell, IT Director
p: 989.832-6653 1 e: CCantrell@co.midland.mi.us
The City of Thousand Oaks, California
Website: https://toaks.gov
Scope of Work: Branding, Website Design, CMS, CRM, Content Development, Photography
Standalone Library Website Site
Location: Thousand Oaks, CA
Project Start + End Dates: 2023-Ongoing
Contact: Alexandra South, Communications Director
p: 805.449.2120. 1 e: asouth@toaks.gov
Appendix B
Sample Project Deliverables
For illustration purposes, the following pages contain samples of our work product and process
during the project planning, strategy and information architecture phases.
Also included is a sample milestone schedule to give a sense of the phases and durations of the
key events/deliverables that make up a project of this nature.
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Child
About Us
Navigation
What We Do Statistics
Child Survival and Health
Child Nutrition
- Undernutrition
Low birthweight
Breastfeeding
Iodine deficiency
Vitamin A deficiency
Maternal Health
Newborn care
Water and Sanitation
Education
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Countdown to 2015
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Child Nutrition
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Project Name
Somerset County Website
1 Discovery/IA/Wireframe Phases
i Kickoff Call
ii Set Up Online Project Workspace
Present and Distribute Staff KickoffQuestionaire
iv Conduct staffinterviews/ideation sessions
2 Site Maps/Content Audit
i Contentaudit
ii Content rebucketing
Feedback/Iteration
iv Present Final Sitemap
3 Wireframes
i Create and Present Key Wirefmmes+ ContentStmtegy
ii Feedback/Iteration
4 Home Page Design Exploration
i Exploration
ii Present Concepts
Feedback/Iteration
iv Homepage final design presented (in coded form)
5 Interior Pages Designs
i Key Page Design Templates Presented
ii Client Feedback/Iteration
Final Design System Presented
6 Back End Coding Begins
i Provision DevelopmentServer
ii CMS/ Database Buildout
Alpha version of CMS Available
7 Staff CMS Training: Session
8 All Visual AssetstoAgency-Photos/Branding/ Edited
4
i JJC Feedback
ii Client Feedback/Iteration
9 Staff Training: Session 2
10 Content Propagation First Sprint
i Day 01- 30(Module Focused)
ii Agency completes bulk imports ofcontacts and documents
11 Staff Training: Session 3
12 All Available'Bulk'Assets to Agency -Contacts, Documents, etc.
i Agency completes bulk imports of contacts and documents
13 Front End Coding and BalanceofCMS integration
14 Content Propagation Second Sprint
15 Coding/Content/Testing/Final QA+ Front End Revisions
i Search engine integration
ii Contentfinal review and department validation
16 Go -Live Preparation
i Provision Production serverandmigmte devservercontent
ii Final QA
iii Google Analytics Switch
iv Final Review with Client IT Team (DNS, SSL, etc.)
v Archive currentsite behind password
17 Soft Launch
i Staffand lntemalStakeholderFina/Reviews
18 Launch -GO LIVE
Display Period
5-Jul-23 1 6-lul-23 2
6-lul-23 11-1u1-23 4
19-Jul-23 24-1u1-23 4
24-Jul-23 25-Jul-23 2
26-Jul-23 27-Jul-23 2
26-Jul-23 31-Jul-23 4
4-Aug-23 4-Aug-23 1
2
10
1
5
1
0
m'
e
14-Sep-23
19-Sep-23
4
4-Aug-23
21-Sep-23
35
20-Oct-23
26-Oct-23
5
27-Oct-23
30-Ott-23
2
25-Oct-23
3-Nov-23
8
25-Ott-23
28-Oct-23
3
30-Oct-23
3-Nov-23
5
10-Nov-23
14-Nov-23
3
15-Jan-25
15-Jan-25
1
19-Oct-23
I 15-Nov-23
20
10-Nov-23
14-Nov-23
3
18-Nov-23
20-Nov-23
1
20-Nov-23
20-Nov-23
1
20-Feb-23
10-Mar-23
15
23-Oct-23
20-Nov-23
21
23-Oct-23
20-Nov-23
21
15-Apr-23
30-Apr-23
10
1-May-23
2-May-23
2
?5-May-23
30-May-23
4
W-May-23
1-Jun-23
3
?5-May-23
30-May-23
4
Z5-May-23
30-May-23
4
1-Jun-23
1-Jun-23
1
4-12214
LEI!
1
8-Ian-24
&Jan-24
1
Exhibit E
Insurance Requirements
E.1 Insurance. Prior to the beginning of and throughout the duration of this
Agreement, the following policies shall be maintained and kept in full force and effect
providing insurance with minimum limits as indicated below and issued by insurers with
A.M. Best ratings of no less than A -VI:
Commercial General Liability (at least as broad as ISO CG 0001)
$1,000,000 (per occurrence)
$2,000,000 (general aggregate)
Must include the following endorsements:
General Liability Additional Insured
General Liability Primary and Non-contributory
Commercial Auto Liability (at least as broad as ISO CA 0001)
$1,000,000 (per accident)
Auto Liability Additional Insured
Personal Auto Declaration Page if applicable
Workers' Compensation
(per statutory requirements)
Must include the following endorsements:
Workers Compensation with Waiver of Subrogation
Workers Compensation Declaration of Sole Proprietor if applicable
Cyber Liability
$1,000,000 (per occurrence)
$2,000,000 (general aggregate)
Contracting Party shall procure and maintain, at its cost, and submit concurrently
with its execution of this Agreement, Commercial General Liability insurance against all
claims for injuries against persons or damages to property resulting from Contracting
Party's acts or omissions rising out of or related to Contracting Party's performance
under this Agreement. The insurance policy shall contain a severability of interest
clause providing that the coverage shall be primary for losses arising out of Contracting
Party's performance hereunder and neither City nor its insurers shall be required to
contribute to any such loss. An endorsement evidencing the foregoing and naming the
City and its officers and employees as additional insured (on the Commercial General
Liability policy only) must be submitted concurrently with the execution of this
Agreement and approved by City prior to commencement of the services hereunder.
Contracting Party shall carry automobile liability insurance of $1,000,000 per
accident against all claims for injuries against persons or damages to property arising out
of the use of any automobile by Contracting Party, its officers, any person directly or
indirectly employed by Contracting Party, any subcontractor or agent, or anyone for
Exhibit E
Page 1 of 6
ATTACHMENT 2
INSURANCE REQUIREMENTS ACKNOWLEDGEMENT
Must be executed by proposer and submitted with the proposal
James Tormey, VP
OrgCentral Labs, Inc.
(name) hereby acknowledge and confirm that
(name of company) has reviewed
the City's indemnification and minimum insurance requirements as listed in Exhibits E and
F of the City's Agreement for Contract Services (Attachment 1); and declare that insurance
certificates and endorsements verifying compliance will be provided if an agreement is awarded.
I am Vice President of OrgCentral Labs, Inc.
(Title)
(Company)
Commercial General Liability (at least as broad as ISO CG 0001)
$1,000,000 (per occurrence); $2,000,000 (general aggregate)
Must include the following endorsements:
General Liability Additional Insured
General Liability Primary and Noncontributory
Commercial Auto Liability (at least as broad as ISO CA 0001)
$1,000,000 (per accident)
Personal Auto Declaration Page (if applicable)
Cyber Liability
$1,000,000 (per occurrence)
$2,000,000(general aggregate)
Worker's Compensation (per statutory requirements)
Must include the following endorsement:
Worker's Compensation Waiver of Subrogation
Worker's Compensation Declaration of Sole Proprietor (if applicable)
Page of 11
James Tormey
ATTACHMENT 3
NON -COLLUSION AFFIDAVIT FORM
Must be executed by proposer and submitted with the proposal
(name) hereby declare as follows:
I am Vice President of OrgCentral Labs, Inc. d/b/a JesseJames Creative
(Title) (Company)
the party making the foregoing proposal, that the proposal is not made in the interest of, or on behalf
of, any undisclosed person, partnership, company, association, organization, or corporation; that the
proposal is genuine and not collusive or sham; that the proposer has not directly or indirectly induced
or solicited any other proposer to put in a false or sham proposal, and has not directly or indirectly
colluded, conspired, connived, or agreed with any proposer or anyone else to put in a sham proposal,
or that anyone shall refrain from proposing; that the proposer has not in any manner, directly or
indirectly, sought by agreement, communication, or conference with anyone to fix the proposal price of
the proposer or any other proposer, or to fix any overhead, profit, or cost element of the proposal price,
or of that of any other proposer, or to secure any advantage against the public body awarding the
agreement of anyone interested in the proposed agreement; that all statements contained in the
proposal are true; and, further, that the proposer has not, directly or indirectly, submitted his or her
proposal price or any breakdown thereof, or the contents thereof, or divulged information or data relative
hereto, or paid, and will not pay, any fee to any corporation, partnership, company, association,
organization, proposal depository, or to any member or agent thereof to effectuate a collusive or sham
proposal.
I declare under penalty of perjury under the laws of the State of California that the foregoing is true and
correct.
Proposer Signature:
Proposer Name:
Proposer Title:
Company Name:
Address:
Tormey
Vice President
OrgCentral Labs, Inc. d/b/a JesseJames Creative
131 West 24th Street I New York, NY 10011
Page 10 of 11
t(v Q�r�
ATTACHMENT 4
ACKNOWLEDGEMENT OF RECEIPT OF ADDENDA
Must be executed by proposer and submitted with the proposal;
If no addenda has been issued, mark "N/A" under Addendum No. indicating
Not Applicable and sign
ADDENDUM NO.
SIGNATURE INDICATING RECEIPT
As per an email with
Marcie Graham on 4.25,
we were advised a
there were no
Page 11 of 11
WEBSffEDESIGN + THE CITY OF LA QUINTAL
MAINTENANCE
SERVICES
CALIFORNIA
APPENDIX C: A DEEPER DIVE
The City of La Quinta
attn: Marcie Graham,
Marketing Manager
78495 Calle Tampico
La Quinta, California 92253
Presented by JesseJames Creative
(A division of OrgCentral Labs, Inc.)
131 West 24th Street
New York, NY 10011
212.675.7424
org-central.com
Authorized Contact:
James Tormey, VP/Creative Director
jtormey@jjcreative.com
office: 212.675.7424 1 mobile: 917.921.3648
Authorized Signature:
The City of La Quinta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
A FEW GUIDING PRINCIPLES TO KICK THINGS OFF...
Know your audience...
The City of La Quinta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
Embrace Atomic Design
at Every Turn.
Our CMS philosophy, data model, content strategy and design thinking
and storytelling are all heavily influenced by the concepts of Atomic De-
sign. You can read more about it here https:Hbit.ly/32CiGhk Or, skip the
textbook and allow us to show you what it means in action, in some real
life scenarios via a live demo. We gaurantee you will leave inspired.
2
The City of La Quinta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
Watch Those Desire Lines.
Desire lines are a consequence of the usage of the shortest route
to a destination. On the web, desire lines allow users to show their
needs with their behavior. After all, observing natural behavior has
always been a more accurate indicator of users' needs than asking
them.
Letting users' behavior influence the UX is the essence of user -
centered design and something we've been doing for years.
The key is not only watching, but being ready to adapt to new learn-
ings and patterns as you see them. Our system has that flexibility at
its core, which means your site can be constantly adapting to your
users' needs as you learn more about them.
P.S. Take a walk around La Quinta and you'll see many
examples of real life desire lines. (Much to the chagrin of your
Public Works and Parks and Rec teams, we're sure!)
3
The City of La Quinta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
Say It Simple
f 1UVV 1 V RUM tSt I I t-T.
1 DO ONE THING
ATATIME
2KNOW THE PROBLEM
3EEARN TO LISTE N
4 LEARN TO ASK
QUESTIONS
5 DISTINGUISH SENSE
#,`<;.�� FROM NONSENSE
IS ACCEPT CHANGE
AS INEVITABLE7 ADMIT MISTAKES
' $SAY IT SIMPLE
w•
.' j 9 BE CALM
10 SM I LE
4
The City of La Quinta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
A Great Admin Experience
is Key!
With OrgCentral's user friendly, intuitive and efficient back end tools,
understaffed, overworked City staffers can stop wasting time on the
mundane, redundant and soul crushing and start spending time on
the things that really matter:
H Innovating
H Delighting residents and businesses
H Rolling out new services
HGenerating revenue
H Being resilient!
5
The City of La Quanta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
A QUICK RANT ABOUT HAMMERS, NAILS,
SQUARE PEGS AND ROUND HOLES.
Hiring a programming team or someone who just rotely executes a system like Kentico, Wordpress,
Sitecore, Joomla or Drupal, is akin to hiring an architect who has never actually built anything herself.
Or an engineer who has no idea what design is. Or a navigator who is bad with directions. Or a chef who
hates green chiles! You get the point.
It's like the old saying goes: When you have a hammer, everything looks like a nail. Well guess what?
Everything is not a nail. And while modern government agencies have a lot in common, they also have
some really unique needs. Needs that can't just be swept aside because we didn't happen to think of
them yet. We recognize that and pride ourselves on the creativity and flexibility our system provides.
What's more, unlike most of our competitor's systems as well as the afore -mentioned enterprise and open
source players, we are not beholden to a one -size -fits -all product road map envisioned in an echo cham-
ber or driven by PMs and coders with no first-hand understanding of what their end users are doing or
how and why they are doing it. We have walked a mile in your shoes and have created a proven, feature -
rich system that is flexible enough to accommodate whatever you need now and to be with you for the
long haul as well.
Every single feature in OrgCentral was inspired by real life users, looking to solve real life local government
problems without any pain and suffering (Sorry Kentico, Sitecore, Ektron, Civic Plus and, ahem ... Granicus).
We look forward to helping solve some of your problems as well.
For us, it is all about empathy and about listening. When you tell us you need something, we'll get it done.
(And on your timeline —not ours). It's a simple as that.
Challenge Us. We Live For That
While we're on the subject of flexibility, we will officially lay down the gauntlet here: There is NOTHING in
terms of design or data logic and presentation that our system will not be able to support in an elegant,
intuitive, human -centered, service -first way. Nothing. Not now. Not five years from now. So bring it on!
0
The City of La Quinta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
WHY "OFF -THE -SHELF" SOFTWARE
DOESN'T STAY THAT WAY FOR LONG
(STOP US IF YOU'VE hLARD THIS ONE)
We have been at this a long time and, with the exception of small, really simple sites, we have yet to see an "Off -the -Shelf" CMS that is actually
Off -the -Shelf. Platforms like Sharepoint, DNN, Drupal and WordPress are just that —platforms. They are tools that provide a lot of flexibility as
such, there are many ways for a developer to get from point A to point B. As soon as you start asking them to do what you need them to, you end
up with what is essentially custom code anyway. Further to that, no two WordPress, Drupal, Joomla or DNN programmers will ever agree on how
to implement certain features and functionality. So if you compare the same project with the same feature set, built by two different teams, you
will get two very different solutions. Even something as central as the admin control panel can vary wildly from one build to the next. Add in con-
tributed modules from programmers in twenty different countries and those issues are all magnified. What's more, when a platform like Drupal
decides to do a major upgrade (like v7 to v8 to v9) you pretty much throw all your previous work away, start over and then patiently wait for the
"community' to catch up with upgrading the modules you have come to rely on.
On the Enterprise side (a world we are also painfully aware of) you run in to a `worst of both worlds' situation where the prices gets steep fast and
the things you can actually do in terms of custom functionality become far and few between and new feature requests or customization requests
are usually met with a big N.O. (Sound familiar) And don't even get us started about the usability (or lack there of) of the admin tools or, for that
matter some of the things that are public -facing. With OrgCentral you will never face any of those challenges.
While OrgCentral is bespoke code, it is built upon the open -source LAMP stack and adheres to modern MVC framework
and standard object -oriented programming practices. And it can be hosted in any modern Linux data center. This means,
that should we ever part ways with The City, you will still have full access to a beautifully designed and engineered code
base that any advanced developer will be able to work with and extend for years to come. Further to that idea, if you have
the internal technical resources, we are very open to co -developing new features down the road with your team on the
platform. It is also worth noting that the OrgCentral code base is exponentially more standards -based than anything you
will find in the Wild West that is what the Drupal and WordPress worlds have devolved into. And because OrgCentral is
purpose built for cities and is we are not at the mercy of a platform trying to be all things to all people and never quite
making it, there is literally nothing we cannot do for you.
Because we have architected the system from ground zero, there is an extraordinary level of integration between the various modules. From the
data model to how content interacts, to its reporting functionality, everything in OrgCentral is seamlessly and tightly integrated —something that
is nearly impossible to achieve with contributed modules, plug -ins, widgets and snippets from 100 different sources —none of whom, by the
way, have any idea how your organization operates.
It also means we can customize things to work the way you do and not force your team into uncomfortable or inefficient workflows. The same
goes for new modules and functionality. If you can dream it up, we can build it and build it seamlessly into the platform. We also have a unique
community approach to upgrades. This means that if you come up with a new idea that we feel would be of value to the rest of our client base,
we will allow those who want that feature to essentially crowd source its development, thus getting you significant new functionality for literally a
fraction of what it would cost to go it alone.
Power and flexibility aside, OrgCentral is a remarkably intuitive and easy -to -use system. The interface and workflow principles are consistent as
you move from module to module, so that if you know how to do one thing, you pretty much know how to do it all. The proof of all this is in the
training. When we used to do projects on other platforms, training times, even with the most technically savvy of client teams, were four to five
times longer than what we see with OrgCentral.
We know full well the pain points and limitations you may be suffering through with your current CMS and can guarantee you that this time it'll
be different: All CMS systems are not created equal and OrgCentral is resounding proof of that. Our system is truely unlike anything else out
there and as you will see "Managing Content" is just the tip of the iceberg. It does so much, that one of our new clients calls it his Virtual City
Manager!
We understand that all of this sounds great in theory and looks good on paper, but the proof will be seeing it yourself. We look forward to the
opportunity to actually show you a better way in a live demo. We can promise you that said demo will be time well spent ... that it will make other
systems feel very inadequate... and that it will make everyone on your team smile.
7
The City of La Quanta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
KEYCONTENTAREASAND
FUNCTIONAL ELEMENTS
What follows is deeper dive of the features we expect to design and build -out for the various areas of the
new site. We have carefully reviewed your very thoughtful RFP and plan on incorporating every feature on
your feature list (and much of your wish list as well) into our solution.
A CMS With Almost No Limits (Imagine That!)
We imagine that your current system only lets you update certain things, thus increasing your reliance on
the developer. Our philosophy is basically to code ourselves out of a job. To give you control over virtually
everything, so we can be working with you on larger new initiatives down the road vs. nickel and diming
you for small changes over the life of the contract. Ours is a very different business model and a decidedly
client -friendly approach designed to empower versus hobble your team.
Home Page Manager
With the range of things The City of La Quinta has to communicate (government, business, tourism and
resident -related), a highly dynamic home page will be the cornerstone of the new site. Your current home
page is not particularly inviting and doesn't give us much of a sense of "place." We also feel there needs to
be a much stronger sense of visual hierarchy to separate the really important content from the merely good
to know. We are very good at establishing a clear visual hierarchy so that even a highly active page does
not become overwhelming to your users. We tend to look at home pages not as "link farms" but more like
mini-apps capable of dynamically "boiling -up" valuable, actionable content right to the page.
Our Home Page Manager module makes it super easy to keep things current. By opening up some more
modular, promotional screen real estate on the home page, you'll also make your departments happy and
give site visitors more reasons to come back. All of that said, we will explore a range of design and content
strategies designed to deliver a rich and constantly updated blend of engaging and useful content. As
previously mentioned, we also envision a visual wayfinding system to help visitors find what they need
without having to have intimate knowledge of The City's internal org chart.
Our Virtual Webmaster functionality allows the home page to be completely dynamic with little or no
human intervention.
• Set it and forget it: Based on admin-controllable settings, the home page can be set to feature and
rotate all manner of content —from the evergreen, always -on items to the highly timely. Everything from
news to events to downloadable documents to live social media feeds can all be dynamically "boiled
up" to the home page to keep things interesting. Since everything can be preset with an auto expiration
date you will never find yourself with dated content taking up valuable screen real estate after the fact
• These promotional slots may be text, text and images or "banner ads" (to accommodate things like
new services or projects The City is undertaking or looking for input on.)
• Via creative use of layered images and rotating "bins" of images (all under CMS control), it will be easy
to apply different promotional themes to the website without any additional programming. For instance,
in the weeks leading up to an event, the entire background image on the site could be changed to
reflect that event. Other temporary promotional devices like home page pop -ups or page peels can
also be explored.
• A video slot may be included on the home page to feature rotating video content. We can even do
some cool things with full -page video.
The City of La Quanta I Website Design + Maintenance Services
Presented by JesseJames Creative 1 04.25.25
KEY CONTENT AREAS AND FUNCTIONAL ELEMENTS (CONTINUED)
• Whether it's things like your always -expanding recreational offerings, your support of local businesses
during the pandemic, your "guardian angel" crossing guards, the important work of La Quinta Animal
Shelter, or your great community events (who remembers live events?), all of that the good news needs
to be promoted year round —not buried in obscure corners of the website, in meeting minutes, inside
pdfs or in one-off reports.
• While some areas of the home page will display general content, we envision making multiple slots on
the home page login aware. Pre -login we can display one piece of content (for instance, become a
volunteer). Once we know who someone is, we can use that same screen real estate to display content
designed to further strengthen that relationship.
• We have also been doing some really innovative work with Micro -Interactions of late. The idea is to
deliver a whole story on one piece of screen real estate, rather than making people click five times to
get to the punchline. https://demo.jjcreative.com/littlefalls_home/ Click around the big boxes at the
bottom of the page for some examples of that storytelling approach.
• Many of the navigational and content delivery strategies we'll employ on the home page (personalized
content, content boil -ups, image rotations, tabbed information carousels, dynamic content feeds, etc.)
can also be leveraged elsewhere inside the new site.
Dynamic Onscreen Alerts
The CMS includes a unique function to allow site administrators to place prominent overlay -style alert
boxes on the home page (or site -wide) as needed to call extra attention to emergency weather notices,
traffic advisories, key events, deadlines, etc. These alerts may be created on -the -fly or set up and
scheduled ahead of time via the CMS. The system can support multiple such alerts at once and even lets
you preset a sunset date on each alert to make it go away automatically.
A Note about Images and Animations
In terms of image management, we go out of our way to make that process easy for site admins who may
not have image editing experience. To that end, all key image upload areas in the admin section have clear
helper/specification text online and we also provide integrated scaling and cropping tools to insure that
every image you post is prepared correctly for the layout it is intended to go in.
Pages + Navigation Manager
• The new site will include pages and sections in a navigational schema up to four levels deep. Items may
be set to appear in the main nav, a mega -menu or in the site's footer area. The first thing we will do on
this project is devise a more intuitive nav schema and content organization model than what you have
now. We'll also work with you to make your nav items less internally focused and easier for visitors to
understand what lives where.
• The CMS will provide tools to allow you to alter the mix of pages without having to know any code.
Entire sections and pages can be added, deleted, moved or temporarily deactivated at the push of a
button.
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• From a design point of view, we will create multiple layout templates (15-20 in all) to give your content
creators maximum flexibility and an easy way to keep the site interesting. Your current layouts —or
layout —is very static and does not seem to provide much flexibility in the way that information can be
presented. As such, content that could be very interesting, ends up being a snooze or worse, looking
like it was literally thrown together. We know that you realize the value of solid, compelling branding at
every customer touch point. Our system and designs will let you do that. With OrgCentral, editors have
many one -click options when creating pages. As such they can begin to be real communicators and
not just typists. The CMS has a very cool, code -free, fill -in -the -blanks -style workflow that makes popu-
lating even complex layouts completely bulletproof. What this means is, at the end of the day, your site
will be 100% UPF (Ugly -Page -Free). Ask about our No Ugly Page Guarantee! Your current site clearly
did not come with such a guarantee —just a lot of text -heavy pages, most with the same layout. In the
design system we'll create for you, site editors will have lots of choices when creating pages and can
make those choices without fear.
Design control like this not only makes the site look good, it makes it exponentially more engaging.
All primary style sheets will be controlled so that the branding of the site stays consistent. Having this
broad choice of layouts and ways to display content at their fingertips, will also help make your team
less reliant on PDFs—especially for things that really should be interactive anyway. PDFs have their
place, but they should not be your go -to delivery method. The search engines do not like them and all
that content cannot be navigated to directly. We can make that whole messy workflow a thing of the
past.
In our obsession with efficiency and smart workflows, we're now building a tool that can take content
from different areas of the website and dynamically pull it together into an e-newsletter or bulletin to
`push' out to folks via email, but do not want to have to recreate twice.
• Layouts are all smart in their ability to elegantly deal with expected page elements not being available.
For example, say that a particular layout includes a primary image, followed by a block of large
introductory text, followed by two columns of text and another image. If the main image is not put into
the CMS, the page will simply "fold up" and ignore that real estate (vs. leaving a hole on the page).
Over time, additional visual templates can be easily created. The nice part about the way our system
operates is that is gives editors a LOT of options and control while at the same time making it almost
impossible to trash a layout. With OrgCentral, everything will always look great.
• OrgCentral's admin user interface and workflow for creating pages and tapping into the system's
various design templates is very unique in the CMS world.
• SEO-friendly fields (page title, description and keywords) are provided at the page level to help make
each page more attractive to the search engines.
• With the press of a button, admins may mask any page in the system from the search engines.
• The system allows pages and sections to be designated public (all access) or constituents only.
• The system allows you to set nav items to link externally whenever you like and lets you decide to open
said link in a new window/tab or not.
• The nav system also allows you to create a nav or subnav item and link it to an external site. We are in
the process of adding a control by which admins could enable a pop up, complete with a custom
message to warn folks that they are leaving the site.
• Automatic breadcrumbs will always let visitors know where they are and how they got there.
• Pages may include a control that visitors may use to set the font size on all pages. (optional feature)
0 A trackable "Was this page helpful" rating system can be added to all pages on the site.
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• A built-in WYSIWYG toolbar with pre -coded style sheets provides non -technical users with a means
to style site content without breaking your branding guidelines. This toolbar also allows admins to easily
create HTML elements such as bulleted lists, tables, embedded images, web and mail -to links, etc.
We can increase or decrease the number of WYSIWYG options in this toolbar as per your wishes.
Alternatively, these controls may be disabled on the fly to allow your more technical team members to
work in source mode.
• A spell checker is built-in.
• All content may be scheduled up front for automatic publishing or deactivation at a later date. Expired
content always stays in the CMS for future reference. We can also discuss additional workflow items
around this concept such as email alerts, pushing an item to an individual admin's to do list, etc.
• A good amount of reporting and tracking keeps track of who created and last edited what and when.
We are in the process of adding a version control system as well, so that admins may, at the push of a
button, roll content back to a previous version.
• An RSS Feed may be made available from most page types in the system.
• Most pages and content types may have a printable style sheet attached to them.
• Friendly urls are automatically generated, but can be overridden by clicking a button to create
custom urls.
• Custom redirects can also be set up via the CMS.
• The CMS can facilitate multiple types of approval processes. We have built a lot of flexibility into the
system with regard to workflow. During discovery, we can discuss the optimal solution for your team.
Related Content
Key content pages will include an optional "Related Content" sidebar. We feel this is an effective way to
communicate all available news and services to site viewers, encourage site exploration and a forge a
deeper connection with your audience. The new system will allow you to populate sidebars with links and
it will also support content that is more visual or promotional in nature. On a page -by -page basis, these
content areas may be populated with various types of information—HTML, images, attached documents,
content "boiled up" from other parts of the site and/or third -party -provided JavaScript code designed to
pull content from external local or regional sources. (For example, a live weather widget.)
CRM: People/Constituent/Issue Management
Acting like a highly intelligent CRM System, an integrated "contacts" database on the back -end of the
system will allow for the centralization of all human and business information in one database. This
powerful and super flexible system can house staff, township officials, volunteers, local businesses, even
vendors. Each person (or company) may be assigned various demographic tags and associated with an
unlimited number of committees, boards, activity types, vendor categories, etc. Depending on your needs,
this module can stand on its own or connect to an existing database.
• The system tracks both personal and company profiles via a one -to -many relationship.
• Unlimited demographic or business -type classifications are permitted. New classifications can be
added on -the -fly.
• Automated user self registration capabilities, automated password reminder function.
• Includes issue reporting and tracking capabilities
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• Admin users may search or filter users via multiple criteria for general reporting or to dynamically create
and save custom lists. (For example to send a mailing to local businesses or to help the Chamber or
other local partners to promote their events.)
• This database connects in real time to every other component in the system —event registration, alert
preferences, gated content areas and most notably, the system's integrated email blaster making
one-to-one or group email communications simple.
• Persons or companies entered in the CRM module can be kept out of view for admin use only or
displayed on the site in unlimited dynamic directory -style pages. This functionality allows you to create
mini -directory pages for staff, commissions, even an interactive online business directory with the click
of a button.
Directories
Drawing on the CRM components described earlier, the system allows you to create unlimited dynamically
built directories based on groups as defined by the member classification system.
With the push of a button, you can create a page to display elected officials and another to display the
members of each of your Boards and Committees, each complete with photos, bios and whatever level of
contact information you would like to display. And speaking of Boards, we would love to see some
highlights on those pages about each groups's mission, what they are working on right now and what they
have accomplished. Burying all that inside pdf agendas and minutes is not the most user friendly way to
present everyone's hard work and encourage more of your residents to actively get involved. We have a
new module that brings all that information together (missions, meetings, members, documents and full
minute and agenda management) with a few clicks: Here is a sneak preview of what that looks like:
https://demo.jjcreative.com/tocouncil
Or how about department staff directories where you get to actually meet some (or all) of the dedicated
folks that work at The City —not just see their names on a list. (Or on a pdf as some towns do!) We think
this idea is good for staff pride and morale and at the same time, helps reinforce your commitment to
transparency. Check out how we did this for the awesome staff at The Albany Pine Bush Preserve.
https://bit.ly/2kMjpc4 (Click on Lisa Anthony to see whole thing in action.) Speaking of departments, on
your current site, we did not learn a whole lot about what each department does, who works there or their
current projects. With the new design, we would make that part of the site more active and customer
centric by automatically rotating in a new "featured" department or team every week —along with one of
their recent accomplishments.
Because our system is smart, if data is not in the CMS all hints of it will just disappear on the front end. We
find that is a much better user experience than showing labels or tabs with no data like we saw in a few
places on the current site.
This same CRM tool can also help you easily create things like interactive business or restaurant directories
that can rival Yelp in their functionality, but be generated directly from the CMS. The CRM module can also
power everything from a searchable business license database to an interactive commercial real estate
guide for your economic development team —with or without automated map integration.
Although the back -end of the system will hold a lot of information about each individual (or company) in
the CRM, you can decide how much (or how little) you want to display on any publically-facing or staff -only
accessible directory.
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The Interactive Service Finder: Our Newest Innovation (Optional feature)
We know that of the big challenges for local governments today, is helping folks find the services they
need —services that might be offered at The City level, by the County or perhaps even by an area non-
profit or social services agency. People don't know what they don't know, so we need to tell them! Since
you mentioned wanting a service directory in the RFP, you are going to love this tool.
To help people navigate it all (and to save your staff the pain of dealing with a lot of phone and walk-in
service requests), we are creating The Service Finder —a robust data -driven online directory to get people
to what they need fast and, along the way, clue them into some things they might not even know about.
This app-like system can be embedded anywhere on the site and, using a unique combination of Al,
predictive typing, taxonomic filtering, machine learning, visual search and live map technology, can get
people to what they need fast and give them a ton of usable information —hours, services offered, photos,
directions, even special offers or timely deadlines, all without leaving the page. Fully CMS controllable, it
can accommodate anything you can throw at it including locations, agencies, facilities, individual services,
forms, permits, even staffers.
The Service Finder Module is the opposite of the usual page after page of opaque links and A-Z listings
that many municipal sites provide as a sad attempt to give site visitors access to things. The old "I Want
To" menu is another of our pet peeves and, in our humble opinion, a tired device that is not that useful at
the end of the day. (One of our art directors calls those things "Junk Drawer" navigation :) Please contact
us for a demo of the Service Finder —it will totally change the way you, your residents and businesses look
at things. And it will greatly reduce those pesky "How do I do this and that" phone calls and visits to City
Hall. This thing is a very big idea and, in our humble opinion, could be one of the centerpieces of your
Digital Transformation.
"My La Quinta" Dashboards (optional feature)
Registered users (members of the public and City staff) may be granted access to a "My La Quinta" dash-
board. This powerful suite of features allows users to register for a City account, update their profiles,
RSVP to events with one click, access committee workspaces, make payments online, select which cate-
gories of content they would like to receive automated updates on, change their passwords and site pref-
erences and more. Additionally, we envision a feature by which site visitors could collect their favorite
content and links and save them to a personalized page for planning purposes, general future reference or
to share with colleagues and friends.
We also have an idea to include a home page feature that would let a site visitor enter their address to find
out what they need to know about their little slice of Lamoille County heaven. For instance, once they enter
the address, we can dynamically deliver a personalized pod of information to them that includes recycling
information, polling places, road information, school district information, meetings and events they might
be interested in and anything else The City wants to show them, based on their location. Enter an address
in the "Just For You" box here https://demo.jjcreative.com/littlefalls-home to see a prototype of this fea-
ture.
Login Access and Permissions
The system may include multiple user -permission levels based on user "roles." Roles can be established
for administrators as well as site visitors via a basic User Management System. Typically these can include
Administrator, Content Editor, Content Publisher, Member and Non -Member. On the public site and in the
admin, individual content may be "gated" by group, subgroup or even individuals. Details on exactly what
classes should be created and what each class may and may not do will be worked out during the
discovery period. Additionally, we can allow City staff be authenticated and log into the CMS Azure Active
Directory.
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Roundtable Blogs (Optional feature)
To further open lines of communication from The City to its various constituents, we envision adynamic
blog section that is highly integrated with the website. This multi -author blog would further empower City
officials, committee members and staff to easily contribute articles, updates, thought pieces and more to
the site.
• The blog will allow readers to be the fly -on -the -wall at the ultimate all -day, all- La Quinta bonanza.
Bloggers should be encouraged to post in an almost Twitter -like way all day, responding to one another
when appropriate.
• Blog posts, because they would be atomic elements in the CMS, could easily be featured or teased on
other areas of the site, including of course, the home page.
• The Blog, like most other content areas, would have an RSS feed available.
• During the discovery phase, we can discuss whether or not it would make sense from a marketing
and communications angle to have the blog at its own URL vs. fully integrating it into the site. If the
blog is standalone, the main website can certainly display a live feed of latest posts.
Calendars and Events
Designed with the idea that your calendar is as much as a marketing and business planning tool as it is an
information delivery system, our calendars are extremely powerful, infinitely flexible and look really great.
Best of all, it is all tightly integrated with the rest of the system so reliance on external (and disconnected)
calendaring and event solutions can become a thing of the past.
You can add events, categorize them by type, department and/or location and decide to include an RSVP
mechanism or not on a per -event basis. In its simplest form, you could post an event like a Council
meeting to the calendar. At the other end of the spectrum could be a larger event like a festival. In the case
of larger events, you can even create sub -pages for the event. You could have an overview page, an online
registration system for participants and volunteers, another page to showcase vendors and sponsors, a
photo gallery from last year's event and more.
The big idea is to give you a single calendaring and event portal that can hold everything happening in and
around City. Things are a bit scattered on your current site now. Finding something to do, volunteer for or
get involved with, should not be so difficult. We can help.
There is clearly a lot happening in La Quinta but many events on the current calendar (once we found it)
did not really provide enough information to tell us what their purpose is or why I should think about
attending.
If you want to be transparent and encourage participation, then tell everyone —not just the handful of
people already in the know, what these activities and meetings are, what they will cover and why they are
important. With OrgCentral, adding media assets or things like an agenda to an event is a snap and can
really help you to "sell' your events. We also find that having some things on the government site, others
on your subsites and some on social media to be a missed opportunity. Since none of your site users
wants to waste time on a scavenger hunt, we are envisioning a way that all events across The City
(including things like the Arena Schedule get consolidated into a single, filterable calendar that can then be
redistributed to other online properties and landing pages as needed.
Our experience as content creators will also come into play here. After going through our CMS and
content creation training, staffers will be enlightened enough to always create engaging, benefit driven
copy about everything.
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Everything on your calendar should be there with the goal of engaging one or more audiences. With the
power of OrgCentral at your disposal, you can do a lot of great things to achieve that. To give you some
perspective here, our integrated events and registration module can do anything and everything a third
party like EventBrite or CVENT can do, but right in your system and with no extra charges or commissions
should you decide to sell tickets.
Here are some highlights:
• Online calendar with 'at -a -glance' and detailed listing views for each event.
• List view and grid view calendar options are both available so site visitors can decide which they prefer.
• You can add events, categorize them by type/category, location and department and decide to include
an RSVP/registration mechanism (or not) on a per -event basis.
• Each event may have its own mini -photo album and even embedded videos. This gives you an easy
way to make events really come to life. In addition to media assets, events may have speaker or
entertainer bios, easy -to -share social media buttons and more.
• OrgCentral's main calendar will display events from all departments and venues. At the same time,
department sections, special content areas and microsites can also elect to have a custom, dynami-
cally built calendar in their areas showing only their events, pulled from the central events database.
From a CMS perspective, event data needs only to be input once (and thus managed centrally), but
can displayed in multiple places throughout the site.
• The CMS provides full self-service control over the taxonomic rules you want to use to classify your
events. Events may be tagged by any number of event types, departments or location. These tags will
then act as filters that visitors can use to find similar events.
• Site visitors can subscribe to an RSS feed of the types of events they are interested in.
• Manage every aspect of organizing an event from marketing to budgets to agendas right inside the
system's secure, admin-only event workspaces.
• After an event is over, it will deactivate and leave the site automatically. Every event's full history
however (worksheets, attendance, images, documents, contracts and agreements, revenue, etc.) is
retained securely in the system for post -event for the reference of future organizers. This is one of many
ways in which OrgCentral acts not only as a CMS but as an ERP tool capable of capturing a growing
storehouse of The City's institutional knowledge over time.
• Depending on the event, you may elect to have a short listing, a listing plus a detail page or a full,
multi -page microsite with speaker pages, printable agendas, travel information and more. All editorial
page design styles available in the system at large may be leveraged as you create an event site.
• The Google Maps API is built right in, so as soon as you enter a location, a map link is automatically
generated and placed on the event page.
• Site visitors can add an event to their own calendar with one click. (The system has support for iCal,
Yahoo, Outlook and Google Calendar). They may also opt -in to receive an automated email reminder at
set periods before the event.
• Registered users can RSVP online with a few clicks.
• Generate a quick, branded reminder to any RSVP type (YES/NO/NOT REPLIED) about any event at any
time, automatically from the system's integrated email blast tool. There is no need to even pull a list —
the Mail Blaster accesses the event attendance database in real time.
• Past events may be duplicated via the CMS to expedite the creation of new, similar events.
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• The calendar module is capable of consuming event data from other sources i.e. Google Calendars or
a partner website.
NOTE: It's a conversation for another day, but it's worth noting that a full park and rec (or senior center or
art center...) program registration and reporting system is also available as an optional add -on to our core
calendaring and registration module. You'll be pleased to know we can do almost everything that vendors
like Vermont Systems or Active can do, but in a way that is fully integrated with the other systems in the
back end (email, events, contacts, etc.) and in a way that can present the city's rec programs (and
registration processes) in a much more user friendly and engaging way! Let's discuss!
Microsites
Sometimes a regular page on the site is not enough. And that's where OrgCentral's powerful Microsite
module comes in. This module provides a really innovative tool set for dealing with special content cases
that for whatever reason need to break the mold a bit, but not go completely off the rails.
This module would be the perfect way to bring any "rogue' sites that are out there back into the fold, while
still letting them retain some branding and content autonomy. Our Microsite module gives you a host of
powerful tools to allow you to manage multiple microsites, each with its own rich content. This way you
can give departments, business units, farcilites like your golf course and even special event or project
teams a high degree of autonomy and the ability to deliver as much dynamic content as they want —all
while preventing them from breaking every branding rule in the book. Key microsite elements could include
an overview, a mini -photo and video gallery, a news/update area, staff listings (pulled dynamically from the
CRM database of course), related calendar highlights, testimonials and any number of general editorial
content pages. Content like calendar items, photos, videos and news can all be simultaneously published
to the microsites and to the main site's data store via a single place in the back end.
A large event, a department like Parks and Rec or even your tourism site would be great Microsite
candidates. Basically, we can convert any external site you may have (with or without a design refresh) to
run off the same CMS the main site does. Doing so would add yet another layer of continuity to how your
digital assets and channels are managed City-wide. Using this module gives us the ability to make the
microsite work closely with the main site's look and feel or be a bit more independent, while still keeping
things under one roof from a content and asset management point of view. and
With OrgCentral, the ability to extend the reach of the CMS into other areas of your universe is always on
the table. Best of all, since the back end is exactly the same, all of your content editors and staff will be
instant geniuses, not only about their own corners of the website, but all corners of it.
Without even using the Microsites module, you can create really robust, highly interactive department
pages complete with plain English, benefit -driven copy, brag books and dynamic staff directories.
Residents today really want to know who does what in their City and smart, informative department pages
are the perfect way to show them. Here's an example from a site we recently launched for another of our
wonderful clients: http://bit.ly/2NGhr9a
And here is a very cool library microsite design we are working on for Thousand Oaks, California:
https://demo.jjcreative.com/to_library_home/
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The Project Zone
From road rehab work to your sustainability efforts to general infrastructure maintenance, it's clear there's a
lot going on in and around La Quinta.
OrgCentral has a dedicated projects module that would be the perfect add on to what you are doing with
Esri now. This set of content tools makes communicating about all of your projects a lot easier. The design
is of course customizable, but the idea is to give you one easy -to -manage place to map, showcase,
categorize and promote everything you are doing to make La Quinta's future brighter. This module gives
you a way to include all of the engineering details you need while also putting a face on civic projects
people can both understand and get behind. La Quinta is not only doing things, you're doing it smart.
Having a flexible and dynamic web -based platform (goodbye pdfs!) to explain the nuances of every
in -progress or proposed project, is a huge benefit. Here is an example of our Projects Module in action for
Saranac Lake, NY: https:Hbit.ly/3oUxMYe
We can tie the Projects module into existing GIS maps or even use our built in Mapping Module to do that
part of the job and provide project details, photos and more —all in one place. And thanks to our Atomic
design model, you can concurrently feature a project in the Project Zone as well as elsewhere on the site
with no extra work.
The Project Module's built in project archiving function gives you a simple, highly automated way to catalog
past successes and all manner of project details and documents (both public and for staff access only)
about everything from contractors to budgets to change order tracking to approvals. We can also allow
site visitors subscribe to get automatic alerts when updates are posted about the projects they care about.
Community Engagement
We know that every community today is on a mission to increase community engagement. While La
Quinta certainly seems to be doing well in that department, when it comes to getting folks involved, there
is no such thing as too much. As part of this project, we could look at possibly incorporating some of that
functionality into the main site. And before that we will help you design and facilitate a number of public
feedback sessions regarding the new website. We can also share with you some important things we have
learned along the way about how to make efforts like this productive and how not to inadvertently let them
become a bully pulpit for the handful of residents who will do nothing but complain about things.
In terms of design, whatever we do will be nicely integrated with the main website. We can even build
in the ability for staff and citizens to use a single sign -on as they move between the site and the
"Engagement" area. We can dive deeper into this topic when we get the opportunity to speak with your
team.
OrgCentral's built in Transparency Module is the perfect complement to all of this and would be an
effective way to showcase all of your efforts related to open government.
Facilities Reservations (Details and workflow TBD)
Many of our municipal clients are realizing that unused facilties are a great source of income and need a
simple way to manage the inventory and booking process. We recently built a highly dynamic module to
handle this for another municipal client. The system includes a strong taxonomy system, photo galleries,
downloadable floor plans, the ability to filter and find spaces based upon their attributes, a comparison
engine, calendaring and even an online booking tool. We would be happy to share the specifications of
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that initiative with you as a jumping off point. Even if we do not automate the entire process, we can easily
make everything required to make a reservation available online as a dynamic web form that can be com-
pleted and submitted to staff that way instead of asking folks to download and complete a paper form.
An online availability calendar for each facility would also be super easy to implement, so site visitors can
easily see blackout dates and times when each facility is already booked/available.
A Plan For Parks and Places
Having spent some time in La Quinta, we know for a fact there is a lot more interesting stuff happening in
and around The City than your current site lets on. In the new design, we would look to push things much
farther with regards to promoting what we feel are some of your prime assets —pools, parks, trails, facilities
(rentable and otherwise) and other public spaces.
Regardless of the place or space, we feel there are real opportunities to start connecting the dots between
all of your offerings. In other words, show me a place and, right there, show me all the awesome things I
can do there. This can be accomplished with more interactive layouts, stronger photography and more
details about each place. In short, we envision a "places template" we can employ for each location that is
fun, accessible and gives site visitors a real sense of what each location is about.
We'd also like to give visitors a bit more of the big picture. To that end, one element we'd bake in, would
be an interactive filtering system you could use to quickly find local places and happenings with features or
attributes you want. We could easily bring La Quinta's story to life with interactive maps, downloads,
historical trivia and even some video content. And of course, it would all be mobile friendly. A few years
back, we did a cool "Discover Our Parks" site for Rockland County, NY that encouraged site visitors to get
out, explore and have fun and then report back on their adventures to win prizes. This idea could easily be
leveraged for La Quinta as well.
We're also doing some interesting work with mapping and parks these days. Our newest OrgCentral
feature, the Map Maker Module, allows you to create as many dynamic maps as you want and place them
any where on the site. Use this for parks, business listings, trails, community organizations —basically
anything that is location based.
Lastly, with regards to parks and other capital improvements, we feel that communication and the effort to
engage citizens must always be done in a very user friendly and benefit -focused way. Simply posting what
is essentially an engineering firm's report complete with a lot of jargon, out of context research statistics
and unannotated images, is not (in our humble opinion) the best way to tell a story and generate support
for (and excitement about) an important project.
Social Media (AKA La Quinta 2.0)
These days, most places' social media policies are evolving. If doing more with social is on your radar,
during the project, we will be happy to work with you to hone and implement next steps in this all important
part of your communications strategy. We have experience with the APIs of all the major social media
platforms and envision a seamless and dynamic feed -driven integration between your presence on those
services and the website itself. Quick example: instead of making me click, say, Thunderstorm Alert on the
website and dropping me off at Twitter, why not pull the latest alerts from Twitter right to the website?
Much the same way as how when you type "Weather, La Quinta" into Google, they show you the
forecast right there. No extra clicking needed. No matter what the subject matter, we need to be bringing
the content to the people —not sending them off on a scavenger hunt through The City org chart to find it.
When we look at the social channels of many local governments, we often see an unnatural divide be-
tween the content they're putting on social and what gets to the website. You have the same issue—
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someone in The City is really being proactive and doing a great job on Facebook, but the website seems
to be a few steps behind! We can show you how to keep all of your digital footprints in step without doing
a lot of extra and redundant work. Additional social bookmarking functionality may also be made available
via a customized version of ShareThis which can appear site -wide.
Lastly, we have some unique tools up our sleeves to allow you to create a single social media portal page
within the site that can pull information from multiple channels and present it in a very cohesive way. (vs.
naively expecting that your site visitors are going to take the time to visit each of your social media pages
separately.)
Forms, Licenses, Permits and Applications
As appropriate, the new site will offer all necessary forms, permits, etc. as web forms. OrgCentral has a
fully dynamic WYSIWYG form builder module built-in that allows site admins to create as many basic forms
(with database capture) as they want, set routing rules and embed them anywhere on the website. Having
this tool at your fingertips vs. having to call us when you need a form (or worse, rely on pdfs), will even
further empower your team.
In addition to what the Form Builder is capable of doing via the CMS, we have budgeted for the creation of
up to six custom forms (ones with more complex or branched logic or special output, such as delivering a
customized .pdf permit on screen). During discovery we can work with your departments to determine
what paper based forms could be converted into online forms and how exactly each would work. We have
a couple of ways to integrate e-Signatures as well. Let's discuss.
To make things easy for site visitors, from an organizational perspective, we usually put all forms and per-
mits in one central place on the site organized by category/task. We then crosslink each individual form
back to the department or area it formally belongs to. e have built time into our proposal to help re -orga-
nize and migrate your existing form library.
NOTE: All registration forms for programs and events are generated dynamically by the Event Module and,
as such, there is no limit to how many of those you may create via the CMS.
The Procurement Zone
OrgCentral has a special module built-in that allows site admins to easily post RFPs and other contracting
opportunities to the website. As with all of our modules, the same content can be put in a central
procurement/"Doing business with La Quinta" area, but also featured on the department page that is
looking for the help. Each posting may have multiple documents attached to it and may be set to auto -
deactivate once its submission deadline has passed. This module even has an optional vendor registration
component (with full CRM tie in of course) for projects where you may want to pre -qualify bidders.
If you select our 100% future -proof solution for the new La Quinta site, a website redesign is one RFP you
will not have to put out again for a long, long time.
Mail Blaster + Alert Signups (Optional Feature)
Built right into the system and tapping your constituent list in real time, this unique tool allows you to
compose, target and send a branded email (text or HTML) or SMS Alert to any individual or group within
the system's CRM module. For all communications from The City out to your constituents, this system
delivers a whole new level of convenience, data centralization (and savings).
• Target messages from real time data in your constituent database. (A simple email signup form will be
provided on the home page.) You may send emails to individuals, group(s) or any other member
classification in the system.
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• The system may be set up in a way that lets site visitors create mini accounts and actively manage their
preferences in terms of what topic or topics they wish to receive email or SMS alerts about.
• A built-in header library allows you to easily change the look and feel of your emails.
• The mail blaster also leverages real time data in the CRM and events module to allow you to, for
instance, send a blast to constituents who have replied 'yes' to a specific event —or a gentle reminder
to everyone who has not yet RSVP'd without bothering those who have —all without ever having to dig
through a database or download and upload a list.
• Graphics or other attachments may be included in emails.
• A separate footer area on each mail blast allows you to tout upcoming events, important reminders,
timely action items, etc.
Newsletters and Publications (Subscriptions and Creation)
• The home page and perhaps other pages of the site will allow site visitors to sign-up for general
updates, an e-newsletter and other communications streams.
• A page of the site may be created to archive things like newsletters (or activities guides) and invite
visitors to subscribe to them.
• While publications may be sent via the system's integrated email blaster, the actual creation (coding)
of HTML or .pdf formatted newsletters will need to be done in an external program.
• Once coded, all assets may be uploaded to the website and/or delivered via the system's integrated
email blast tools or via a dynamic connection from the website's CRM module to MailChimp that will
never ask you to upload a list again!
Automated Emergency Alert Notifications (Optional Feature)
In today's world, a flexible, efficient and timely emergency notification system is vital for a site like yours.
With a little customization, OrgCentral's built-in email and SMS blaster (as described above) may well fit the
bill for emergency alerts as well. If not, we can always integrate with a third -party system like Code Red.
News/Press Room
This is an exciting module that lets you build a super dynamic news area that can look as cool as
Buzzfeed, Medium or Vox, but still be managed right from the main CMS, with no additional software ... and
no additional learning curve. With OrgCentral you can kiss the limits of your current site goodbye (as well
as things like unsearchable, hard -to -find pdfs) and start telling your stories in a much more engaging way.
Thanks to OrgCentral's modular architecture, you can take an atomic approach to those stories and, with
the click of a button, feature any one of them on other parts of the site as well as in the News Room —on
your home page, in a sidebar, etc. You can even selectively push stories to your social media channels
with no extra work.
• News may consist of multiple sections i.e., Press Releases, La Quinta in the News, your e-newsletter,
etc.
• Articles may have photos, attachments and/or external links associated with them.
• The system can support different layouts that editors can apply with one click to each story, depending
on their content.
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• On a per -article basis, you can elect to display the story's date or not. This is the perfect way to avoid
interesting, (but not super fresh) content from appearing dated.
• Microsites and department portals can also leverage this module to deliver only news relevant to a
particular department, while still working within a centralized admin module.
• Sunrise and sunset dates may be set for each story.
Document and Resource Libraries
• A robust document library module will allow you to categorize, publish and archive all manner of
documents and other resources for public or staff/committee-only access. Sections could include
things like Policies, Special Reports, Minutes and Agendas, Fee Schedules, Budgets, Maps, etc.
• Highly usable and elegantly organized by section and sortable by multiple criteria, this powerful module
can serve many purposes on the site. Making your documents available here will ensure that someone
other than your site admins will actually be able to find them.
• Content in this section could be entered directly into the CMS to appear as HTML and may also be
accompanied by uploaded documents. All document types will be supported and the CMS allows for
the entry of searchable meta data for each post.
• Resources in this section may also be dynamically referenced from other parts of the website. For
instance, while Annual Financial Reports will live in the central document library, they may also be
concurrently displayed on a Financial Transparency page.
• The board and committee roster, meeting management, agenda and document capabilities built into
this module could easily replace what you are doing now, but in a much more integrated (and easy -
to -manage) way. Imagine your current council pages transforming into a one -stop -shop like this:
https://demo.jjcreative.com/tocouncil/ And then imagine not having to pay for a third party license to
handle meetings, documents and agendas ever again! With us on board, that can be a reality.
FAQs
OrgCentral's robust FAQs module allows you to build and organize deep stores of Questions and Answers
and publish them to the website. For a place with as many residents as you have, this can be a very help-
fulfeature.
Unlimited categories may be set-up and individual questions may then be assigned to one or more cate-
gories. While the FAQ content will be centralized on the site, administrators may, at their discretion, elect to
'mirror' one or more FAQ sections dynamically within another area of the site as well.
A sidebar could also invite site visitors to submit their questions as well. These submissions will be sent to
a cue in the admin section where they can be answered and then published to the appropriate FAQ
section with the click -of -a -button.
Poll and Survey Builder (optional feature)
OrgCentral's built-in Poll and Survey Manager allows you to create quick polls or more detailed surveys to
present to constituents or staff. For instance a Community Needs survey could easily be done using this
module.
• Create questions, choose from multiple answer types (pull down, check boxes, rating 1-10, text, etc.)
for each and publish the poll instantly.
• Send a survey link to constituents via email or make it part of any page on the site.
• The system retains all former polls so they can be easily repurposed later.
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Jobs
OrgCentral includes a robust job listing module that does essentially the same thing as vendors like
GovJobs, but a lot more elegantly and without those pesky licensing fees. (Sorry NeoGov) To support the
efforts of your HR staff, this module allows site admins to:
• Post job opportunities with highly -detailed information and collect applications.
• Job fields in the CMS are very flexible based on your needs and postings may include attachments
and clickable links.
• Jobs can be categorized and/or tagged with keywords for easy search and filtering.
• Posted jobs can be set to auto -expire on a given date.
• Out of the box, applications will be accepted via a form that behind the scenes sends the application
materials via email to your HR team. Optionally however, this module can even allow applicants to
register, set up a job profile and submit one or more applications on line at which point they will stored
and archived in the database according to whatever workflow your HR team wishes to define.
Speaking of City jobs, we attended a great event where one of the speakers presented on how to turn
code enforcement into a positive experience for everyone involved. Tune in at 1:05 if you are interested —
we love her approach: http://bit.ly/215iJbW
La Quinta: A Living History
As history buffs (we launched The History Channel for A&E), we love the backstories of America's places
and we know that La Quinta's history is richer than most. (You had us at the Salton Sea, the Cahuillas, the
La Quinta Hotel and celebrities ) We have many ideas on how to bring that history to life via an interactive
timeline. Besides recounting the historic events, people and places that made La Quinta what it is today,
the timeline we envision would also serve as a look forward ... a way to bridge the past with today.
Our Timeline Module lets you showcase images, text, interviews and quotes and even include video clips.
(Like the ones in the amazing Living history series you created!) To see an example of what a fully respon-
sive interactive timeline can look like, please visit: http://bit.ly/2MVKiHk Maybe we can recruit the folks from
the La Quinta Historical Society to help curate this feature on the new site!
The above link is just one example of how you might utilize this tool. The cool part about the timeline
module, is that you can use it to create as many different timelines as you want on the site. Basically
anything that requires linear storytelling is perfect for this tool: Imagine one timeline for general City history.
Another to show how a major capital project came together over time, another to illustrate the steps of a
complicated permit process and another to showcase some economic development wins.
Search Engine Optimization (SEO)
Site architecture, page design and the structure of the CMS will all support best practices in SEC. The
admin sections for all major content areas will include fields for custom page titles, page descriptions and
meta tags including the data needed for accessibility compliance.
Maps and Mapping (Details TBD)
An engaging mapping system is critical to most public sector websites. For residents as well as visitors to
the area, it is a must. Maps on the site can be functional, informational or entertaining depending on what
we want to communicate. In terms of technology, we are doing a lot of interesting work these days with
some of the new generation of mapping technologies like Leaflet, MapBox and CartoDB. In our opinion,
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we are in the midst of a geo-spatial renaissance and the old way of doing things via expensive, non -
intuitive tools like classic ESRI (or worse yet, with flat pdfs) is going the way of the Dodo. In the
era of Google Maps, Waze and other mobile -friendly tools, some of those old school things really have no
place. During discovery, we can discuss the possibilities these new mapping tools can offer —either on their
own or in concert with your existing systems. As mentioned earlier, you can easily create information -rich
interactive maps right in our CMS. Another cool feature that we happen to be working on right now for another
client is the ability for a resident to type in their address and see all the services (city and/or county) near them
as well as relevant updates and more. We can provide a working demo of that one on request —it is very cool.
We noticed you are doing a lot of cool things with GIS today and we are psyched to work with you to further
reinvent the ways GIS can be leveraged for a modern city! We can even bring in a couple of our long-time GIS
ringers to help out.
Photo Galleries
The new site will include a full featured and highly visual gallery system. At launch, only site administrators
may publish photo galleries, although we could certainly explore the idea of accepting user -contributed
content in the future.
OrgCentral's gallery system includes:
• The ability to build multiple photo galleries with unlimited albums in each gallery.
• Categorize albums as you see fit and link them to any content on the site.
• A drag -and -drop upload tool allows for simple batch uploads without the need for FTP or additional
software.
• Visitors have the option to view galleries as a slide show or image -by -image.
• Once photos are uploaded, they can be renamed and captioned in batches and reordered.
• Our Gallery module even allows you to tag photos to local businesses or attractions in the CRM module
with one click. Your current photo gallery is nice, but we really wanted to know more about some of the
pictures and the places or events they represented. OrgCentral lets you connect those dots easily.)
One great use of this module for La Quinta could be to showcase a "Year in Pictures" presentation, a great
visual storytelling idea we are helping another client put together as we speak. It would also give you a built in
place to showcase things like photo contest winners without the need to use an external service.
Forget the old way of showcasing images. Our new mobile -friendly gallery module can create gorgeous, larger
than life galleries that are perfectly suited to a colorful place like La Quinta. Best of all, photos can even be
tagged with map data and/or connected to specific City programs or local businesses if appropriate.
As mentioned previously, in addition to the above modules, we can also tightly integrate CrowdRiff's service to
allow your community in on the photo fun. Here's a look at that —also on the Pagosa Springs website:
https://bit.ly/2lgMYwK
Video Galleries
To accommodate playback of videos on the website, a YouTube-style audio/video gallery with CMS control
will be included. One of our other clients produces quick City Council recap videos which is an awesome
way to generate interest and recap what goes on in meetings that many citizens rarely take the time to
learn about. That is just one of many ideas we can all discuss. One way or another, let's think about more
video going forward: Whether it's history, walking tours, testimonials from local businesses or capital
project showcases, quality video is easier and more affordable than ever to produce these days and
OrgCentral will give you a simple way to catalog and present it all as a moving part of the La Quinta story.
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Let's bring dynamic content like that more to the forefront on the website and not regulate it only to social.
• Multiple Video "Channels" can be established and video assets assigned as necessary.
• Videos in the central gallery may also be displayed on other parts of the site via the system's
built-in WYSIWYG tools. This `headless' publishing method would be the perfect way to help you redis
tribute some of the great videos you already have in a more prominent way.
• Videos may be uploaded directly to the CMS or embedded and streamed from third -party sites. In our
opinion, the site/YouTube scenario is the best of both worlds in that content is 'played' right on your
site while allowing you to leverage YouTube's streaming power and pick up some added social media
exposure.
• We've also got lots of tricks up our sleeve in terms of how to affordably integrate streaming video,
schedules and other related content from third parties or even a local cable access channel.
Third -Party Applications and Services
As you well know, no site is an island these days. And while OrgCentral's built-in modules will surely
streamline and minimize the array of software you rely on today, it will not completely eliminate it.
We play very well in the sandbox with others and have a lot of experience integrating disparate solutions
in a way that does not make for a disruptive user experience.
With regards to other third -party apps, we've worked with many different service providers in the govern-
ment space and are always pushing for better and more seamless ways to integrate them. Sadly, the con-
cept of being "data agnostic" was not a thing when some of these systems came about, so sometimes
our integration choices may be limited, but trust me when we say we do not give up easily! For any exter-
nal apps that will stay in service our team can even provide graphics and direction to those vendors so that
those apps can be skinned to complement your new site's branding and design. Ultimately, like you, we
want to avoid making your site users feel like they've landed on another planet every time they click over to
a third -party -controlled page.
E-Government + Online Payments (Details TBD)
These days, most cities are looking to bring more and more services online and we feel that is absolutely
the right strategy. OrgCentral has a built-in payment system for event and program registrations. The same
system may also be expanded to support online payments for utility bills, permits, licenses and pretty
much anything else you need to charge for. We can use that or integrate with another system if need be.
We support most major PCI-compliant gateways including Authorize.net, PayPal, Square and Stripe.
Ultimately, it is about what is best for The City in terms of streamlining your internal processes and encour-
aging the highest level of adoption among your users by providing them with a seamless and intuitive user
interface at every turn. During discovery, we can explore exactly what you currently offer residents in this
area and decide on a case -by -case basis whether you would like to bring payments "in-house" or continue
to use the systems that are already in place.
Report an Issue
OrgCentral has a very robust built in issue reporting tool, that can be used on the web or on mobile phones.
Fully controllable by admins, you can set categories, routing rules, the data you collect and more. (The
system allows photo uploads and location tagging.) All requests are captured to the system's back and can
be acted upon from there. We also have an API through which we can connect to your ERP or Public
Works software.
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Language Support
Language support can be an important part of any organization's communications strategy. While creating a
dual language CMS to allow for hand translation is certainly an option (albeit a costly one), we have found
that for most cities that is overkill. Now that Google Translate is no longer a free option (for new projects at
least) we have a number of other third -party solutions we can recommend once we have a better idea of
your needs.
Contact The City
In addition to an easy -to -parse phone, email and address directory, each of the sites will include a smart
form through which multiple visitor types may contact you. Form submissions will all be tagged with an
overall "topic" or area of interest and can then be routed automatically via email to whomever is
responsible for that area. All forms may include CMS -controllable online JavaScri pt- driven helper text.
Required fields and client -side error checking specifications will be determined via the information architec-
ture phase of the project. As mentioned earlier, fully dynamic organization -wide and department -level staff
directories and contact forms may also be created and published with one click. Actual email addresses
(even non person -specific ones) will never be exposed like they are on your current site. To check out how
we handled that challenge for the City of Covington, go here: cityofcovington.org Then click the City Council
tab, then hit bio or contact on any Council member's card.
Search
Effective search should be one of every website's success metrics! We believe that search should not be a
crutch. Effective information architecture and an engaging site flow should make it easy for people to easily
find what they want. To augment good design and in consideration of the deep levels of content that the
new site will have, site -wide search will be implemented using a highly integrated and customized search
engine. You can see that one in all of its real time, predictive glory on claremontnh.com
This full faceted search is able to deliver highly relevant results that accurately reflect the site's taxonomy
and not just keywords. Equally important, it will provide your team with a ton of valuable and actionable
intelligence you can use to improve the site and its user experience over time. We can even make sure that
content provided by external vendors, can be indexed by your search engine and delivered as part of the
federated search results page we provide right on your site. As we get into discovery and information
architecture and content modeling, we can work together to define (and refine) the best search solution for
your needs. We can also recommend some solid automated bot solutions that can add another level of
self service (and value) to the new site.
Natural Language Answers (Al done right!)
To compliment the more traditional search solution described above, we are also working on a game
changing solution that can deliver natural language solutions to site visitors by combining content and
information from various areas of the website. As an example of this imagine submitting this question to
the website: "How do I get a building permit in La Quinta?"
Your current search engine returns 180 pages of results links to pour through! (That is not a typo!) And nor
is it remotely helpful. By way of contrast, imagine if that same query brought you to something like this:
demo.jjcbigideas/laquintanaturalsearch.pdf
Mic Drop!
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Site Analytics
Powered by Google Analytics, a robust live site tracking dashboard will show in real time, key stats such
as site visits, page views, referrers, last activity on the site, most frequent visitors, average time on site, etc.
Intelligence gathered from viewing and analyzing these stats and trends can be leveraged as the site
matures over time to better serve its various target audiences. Besides what we get from Google,
OrgCentral has its own powerful dashboard (viewable on log in) that can keep your web team current on
everything from revenue to active pages to program and event registration status to who did what and
when content needs to be updated. We also have experience with Hotjar (a really cool service that
provides a deeper level of tracking than Google along with heat maps and extensive visualizations). During
discovery, we can work with you to define what kinds of things are important to track and help craft the
right mix of tools to get you to the data you need fast. We can also help out on the all important topics of
SEO and SEM.
We also have experience with Mouseflow and SmartLook, two next- gen platforms that provide a deeper
level of tracking than Google along with heat maps, user flows and extensive visualizations). During
discovery, we can work with you to define what kinds of things are important to track and help craft the
right mix of tools to get you to the data you need fast. We can also help out on the all important topics of
SEO and SEM.
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Staff Intranet/Extranet (Optional Feature)
When it comes to providing an Intranet site, we definitely have a great mousetrap for you there. By
carefully leveraging the CMS infrastructure we utilize for the website itself, we can deliver a very functional
Intranet for a budget only incrementally higher than the main project.
Key features would include full staff directories, a staff -only collaboration zone with message board
capability, a full private calendar system, department blogs, a robust searchable and filterable document
library and more. The Intranet we envision will leverage data also available to the website, it will support all
current departments, can allow secure access by full time and seasonal staff and may be expanded (via
provided self publishing tools) to support new (or reorganized) departments in the future. Of course Active
Directory support is provided as well. Our system is API -driven and as such, can seamlessly communicate
with all manner of third party systems.
Most important, it will be highly usable and set up to do exactly what you and your team want it to do.
Perhaps best of all, since the Extranet's administrative functionality and workflows are based on the
website's CMS and management tools, there will be zero learning curve as your end users and admin
users move between the two systems. If you have suffered through a SharePoint or other enterprise
Intranet rollout, you know that removing the normally steep learning curve from that experience can be
priceless (in more ways than one). In comparison to much more costly systems, our solution is easily
extensible and will never suffer from the one -size -fits -all feature bloat seen in other systems. Should
discussions progress, we'd be happy to provide a demo for you of an Intranet we built for one of our other
municipal clients. Below are some key screens from the system. We can provide a full demo at your
convenience.
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NOTE: If a full Intranet is not required and all you need is a simple gated area for staff to log in and access
basic content and documents, that can be done right in our core system and at almost no additional charge.
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TOP 10 REASONS WHY
JESSEJAMES CREATIVE
IS THE PERFECT PARTNER
TO HELP THE GEM OF THE DESERT
RECLAIM ITS DIGITAL SPARKLE.
Anyone can create websites. We design systems that work harder.
We create compelling, thoughtfully branded user interfaces. (Not one -size -fits -all templates or
trend chasing hot messes.)
We place a premium on content and branding.
We solve problems from the ground up with minimal hand -holding.
We provide local governments with flexible, scalable solutions —elegantly and affordably.
We realize that data without usability is pointless.
We have a successful track record with many projects of this nature across the country.
Our future -proof solutions mean you won't have to go through this process again any time soon.
We love your area, have visited often and would welcome another excuse to come out!
We've been told we're fun to work with.
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