MIG, Inc.LA QUINTA
WEBSITE DESIGN AND
MAINTENANCE SERVICES
800 HEARST AVENUE
BERKELEY, CA 94710
(510) 845-7549
WWW.MIGCOM.COM
APRIL 25, 2025
TABLE OF CONTENTS
1. Cover Letter 1
1.1 MIG Background, Qualifications, and Experience 3
2. References of California Government Agencies 6
2.1 Other Relevant Government Agency Work 10
3. Complete Pricing List 14
4. Complementary Services 15
5. Staffing and Project Organization 16
6. Subcontracting Services 18
7. Disclosures 18
8. Acknowledgement of Insurance Requirements 18
9. Non-Collusion Affidavit 19
10. Acknowledgement of Addenda 20
1. Cover Letter
800 Hearst Avenue
Berkeley, CA 94710
(510) 845-7549
www.migcom.com
EIN: 94-3116998
CALIFORNIA
BERKELEY, FULLERTON,
LOS ANGELES, PASADENA,
RIVERSIDE, SACRAMENTO,
SAN DIEGO, SAN JOSE,
AND SONOMA
COLORADO
DENVER
NEW YORK
BROOKLYN
OREGON
PORTLAND
TEXAS
SAN ANTONIO
WASHINGTON
SEATTLE
April 25, 2025
Marcie Graham, Marketing Manager
City of La Quinta
78495 Calle Tampico
La Quinta, CA 92253
MGraham@LaQuintaCA.gov
RE: Proposal for Website Design and Maintenance Services
Dear Marcie Graham and Selection Committee Members,
The City of La Quinta is poised for a transformative digital leap—and MIG is thrilled to help make
that vision a reality. As a resort destination with deep cultural roots and a strong community
ethos, La Quinta deserves a website that not only performs but inspires. Our team understands
this opportunity is about more than delivering a website—it’s about building a platform that
amplifies transparency, strengthens public engagement, and authentically reflects La Quinta’s
identity as the “Gem of the Desert.”
Through this RFP, the City has articulated a clear and compelling mandate: to create a modern,
accessible, and user-friendly digital hub that supports residents, businesses, and visitors.
We also recognize what’s driving this effort—La Quinta’s current site operates on a limited
proprietary platform, making it difficult to evolve with the community’s growing digital needs.
Whether a resident is renewing a permit on a phone, a snowbird is looking up event details,
or a business owner is accessing zoning guidelines, they deserve a seamless, personalized
experience.
MIG brings unmatched qualifications for this work. Our team has successfully delivered more
than 200 government websites, each tailored to community needs. In California alone, we’ve
transformed digital platforms for Clipper Card, the County of Ventura, the Port of Oakland, and
3C-REN. Our award-winning work combines visual storytelling, mobile-first design, robust CMS
implementations, and ADA/WCAG 2.2 compliance. Most recently, we’ve launched immersive,
multilingual, and AR-integrated web apps for cities like Westminster and Pico Rivera—
demonstrating our ability to deliver innovative web tools in alignment with the scale and needs
of small to mid-sized cities.
For La Quinta, MIG offers:
»Deep Public Sector Expertise – With 42+ years of experience, our team knows how to deliver
scalable, transparent, and community-first websites for cities across California.
»User-Driven Design – We develop navigation structures rooted in real-world user journeys
(“How Do I…” menus, task-based hubs), enhanced by stakeholder input and analytics.
»Next-Gen Features – From GIS integration and Laserfiche search to chatbot support and
open data dashboards, we’ll build tools that reduce staff workload while improving access.
»Full Lifecycle Support – From discovery to post-launch, we’ll provide ongoing technical
support, staff training, and platform maintenance to keep the site performant and up-to-date.
The proposal that follows includes our project approach, relevant experience, key personnel,
and a preliminary fee estimate of $126,000, with an annual post-launch support cost of
$24,000. Our full team—designers, developers, strategists, and engineers—is committed to
delivering a digital platform that La Quinta’s staff and public will take pride in.
La Quinta Website Design and Maintenance Services 1
La Quinta Website Design and Maintenance Services 2
This proposal is binding for 90 days from the date of submittal. MIG acknowledges all terms of the RFP and the City’s
standard agreement, with one requested exception: we respectfully request that the word “reasonable” be added
before “attorney fees” in the indemnification section to align with industry norms.
If you have any questions regarding this proposal or need additional information, please contact me directly at stevek@
migcom.com or (510) 845-7549. I am authorized to represent MIG on all proposal-related matters.
Thank you for the opportunity to submit this proposal. We’re excited by the prospect of working with the City of La
Quinta and look forward to bringing this vision to life.
Sincerely,
Steve Kokotas, Principal-in-Charge, Web Services
MIG, Inc.
800 Hearst Avenue
Berkeley, CA 94710
stevek@migcom.com | (510) 845-7549, x1860
Christopher Beynon, AICP, Chief Development Officer
MIG, Inc.
800 Hearst Avenue
Berkeley, CA 94710
cbeynon@migcom.com | (510) 845-7549 x1230
Communities can plan their own futures.
Elegant design inspires new thinking.
The world needs an ecological perspective.
Every project presents an opportunity to advance racial and social equity.
Great projects work for everyone.
All work must be context-driven.
We believe....
La Quinta Website Design and Maintenance Services 3
MIG Overview
Moore Iacofano Goltsman, Inc. (MIG) is a multidisciplinary
firm with over 42 years of experience delivering
transformative design and communication solutions for
public-sector clients. As a nationally recognized leader in
civic technology, we specialize in designing, developing,
hosting, and maintaining accessible, user-centered
websites that reflect the unique character of each
community we serve. Our mission is to improve, adapt,
and create environments, organizations, and tools that
empower human development and public service.
Founded in 1982 and incorporated in California, MIG
has grown into a team of more than 265 professionals—
including designers, planners, engineers, technologists,
and storytellers—who collaborate across disciplines to
deliver exceptional outcomes.
MIG operates from multiple offices nationwide, with
the team assigned to this project is based mostly our
of our Berkeley, California, headquarters. If awarded
this contract, MIG will bring its full team of in-house
strategists, designers, developers, and trainers
to partner with City staff from discovery through
deployment and long-term support.
1.1 MIG Background, Qualifications, and Experience
Public-Sector Digital Experience
MIG’s web technology team brings over two decades
of direct experience building and maintaining digital
platforms for cities, counties, transportation agencies,
utilities, and special districts. We understand that a
municipal website is more than a digital interface—it is a
central tool for community engagement, service delivery,
and government transparency.
We have completed over 200 municipal and regional
government web projects, including fully custom,
WCAG 2.2 AA-compliant designs, open-source CMS
implementations, third-party integrations (such as
Laserfiche, Granicus, GovDelivery, and GIS systems),
complex API integrations, and robust content strategies.
Our team has a proven track record of transforming
outdated or restrictive public agency websites into
streamlined, mobile-friendly, and future-ready platforms
that serve all user groups—residents, businesses,
visitors, and City staff.
Research & Specification
360o
Approach
Design & Usability Testing
Development & Beta TestingHosting & Support
Usability & Performance Analysis
La Quinta Website Design and Maintenance Services 4
Alignment of MIG Capabilities with
La Quinta’s Website Goals
MIG’s approach is purpose-built for public agencies like
La Quinta seeking to modernize their digital presence
while improving internal efficiency and community
service. Our capabilities are uniquely suited to meet
each of the City’s stated priorities:
CREATE A MODERN, VISUALLY APPEALING WEBSITE
THAT REFLECTS LA QUINTA’S CHARACTER
»Our in-house UX/UI designers specialize in custom,
non-template designs that capture each community’s
identity.
»We’ll highlight La Quinta’s “Gem of the Desert” story
through curated photography, visual storytelling,
and interactive design elements (e.g., homepage
carousels, microsites for events or tourism).
»We incorporate brand-aligned color palettes,
typography, and layout strategies that elevate the user
experience without sacrificing usability.
IMPROVE COMMUNITY ENGAGEMENT AND
TRANSPARENCY
»We design with two-way communication in mind—
embedding feedback forms, comment tools, surveys,
and subscription options.
»We integrate with public engagement platforms (e.g.,
Polco, Bang the Table) and can implement a dedicated
“Engage La Quinta” portal for civic input.
»MIG also helps translate complex government
processes into accessible, human-centered content
using plain language and visual cues.
»Streamline Navigation and Support Multiple User
Types (Residents, Businesses, Visitors)
»MIG employs a user journey-driven content strategy,
mapping high-frequency tasks to easily navigable
pathways.
»We specialize in restructuring sites around “task-first”
navigation, including “How Do I…” menus, icon-based
hubs, and filtered content by audience.
»Our redesigns use data and stakeholder input to
simplify sprawling content and eliminate dead-ends.
ENHANCE SELF-SERVICE AND REDUCE ROUTINE
STAFF WORKLOAD
»MIG delivers powerful, citizen-focused features
such as permit portals, report-a-problem tools, form
integrations, and searchable archives.
»We build user-friendly dashboards that help residents
find services quickly—reducing call volumes and
walk-in requests.
»For La Quinta, we can further enhance tools like
GoRequest with embedded forms, mobile-friendly GIS
maps, and dynamic FAQ or chatbot systems.
ENSURE FULL ADA COMPLIANCE AND EQUITABLE
DIGITAL ACCESS
»MIG delivers all websites to meet or exceed WCAG
2.2 Level AA standards.
»Our QA process includes automated scanning,
screen reader testing, color contrast validation, and
accessible PDF/document strategies.
»We also provide post-launch accessibility audits and
regular checks as part of our ongoing support.
DELIVER A MOBILE-FRIENDLY, RESPONSIVE DESIGN
»Every MIG website is designed mobile-first, optimized
for performance and usability across all devices.
»We test responsiveness rigorously and offer adaptive
navigation models (accordion menus, collapsible
hubs, thumb-friendly buttons).
»Our page load optimization and caching strategies
ensure strong performance even on low-bandwidth
connections.
La Quinta Website Design and Maintenance Services 5
SUPPORT TRANSPARENCY THROUGH OPEN DATA
AND RECORDS INTEGRATION
»MIG can integrate La Quinta’s Laserfiche archive and
GIS systems to provide searchable access to public
records and city datasets.
»We’ve built open data dashboards and “Transparency
Centers” for other agencies—consolidating agendas,
budgets, and performance metrics in user-friendly
formats.
»We can support the City in launching an open data
portal or embedding real-time datasets (e.g., code
enforcement activity, CIP progress, budget charts).
IMPLEMENT A SCALABLE, SECURE, AND STAFF-
MANAGEABLE CMS
»MIG implements open-source content management
systems (typically WordPress or Drupal) with full
training and documentation for staff.
»Our systems feature role-based permissions,
WYSIWYG editing, and structured content models to
improve workflow control.
»We build with robust security, SEO, and scalability
in mind—including Single Sign-On (SSO) and API
integrations.
PROVIDE ONGOING MAINTENANCE, HOSTING, AND
STAFF SUPPORT
»MIG offers comprehensive hosting, uptime monitoring,
CMS patching, and technical support plans tailored to
municipal operations.
»We provide live and recorded CMS training, quick-
reference admin guides, and responsive helpdesk
service.
»Support contracts can include annual content audits,
SEO updates, and accessibility tune-ups to maintain
site excellence over time.
La Quinta Website Design and Maintenance Services 6
MIG has successfully delivered transformative website solutions to multiple California government agencies. The
following examples highlight MIG’s capabilities in accessible design, content strategy, backend scalability, and
long-term support. These case studies demonstrate our alignment with the City of La Quinta’s project goals—
particularly in delivering innovative, user-friendly, ADA-compliant, and visually engaging digital experiences.
Clipper Card Website
MIG redesigned the Clipper Card website into a
highly interactive and mobile-first portal, integrating
fare account management tools and educational
features that engage users. Key deliverables included
a conversational tone, playful illustrations, and a fully
ADA-compliant structure.
Relevance to La Quinta: This project is a leading
example of how legacy systems can be transformed into
intuitive, transaction-ready sites that reflect brand identity
and improve public access .
PROJECT DETAILS & REFERENCE
Client: Bay Area Metro
Project Duration: March 2022 – Ongoing
Lysa Hale , Clipper Marketing and
Communications
415) 778-5284
lhale@bayareametro.gov
ClipperCard.com
2. References of California Government Agencies
La Quinta Website Design and Maintenance Services 7
Ventura ePlan and eCAP Agency Program Management Portal
MIG developed a robust WordPress-based portal for
managing multi-departmental climate action updates.
Features include real-time policy bookmarking, CSV
exports, live dashboards, and bilingual content, all built
into an ADA-compliant and mobile-optimized framework.
Relevance to La Quinta: This platform’s scalable
backend, custom workflows, and accessibility-first
development closely mirror the City’s objectives for
supporting transparency and streamlining internal
updates .
PROJECT DETAILS & REFERENCE
Client: County of Ventura
Project Duration: February 2022 – Ongoing
Shelley Sussman, Planning Manager
(805) 654-2493
Shelley.Sussman@ventura.org
ecap.ventura.org
La Quinta Website Design and Maintenance Services 8
Oakland Airport, Oakland Seaport, and Port of Oakland Websites
MIG led the full redesign and CMS migration of three
major domains for the Port of Oakland, integrating
structured navigation, flight tracking APIs, procurement
platforms, and multilayered security via Cloudflare and
Wordfence.
Relevance to La Quinta: The project’s scale and
complexity demonstrate MIG’s ability to unify multiple
audience pathways and leverage modern WordPress
architecture to support city services with high
performance and security .
PROJECT DETAILS & REFERENCE
Client: Port of Oakland
Project Duration: March 2022 – Ongoing
Ben Wu, Port Senior Systems, Planning Analyst
(510) 627-1354
bwu@portoakland.com
portofoakland.com
iflyoak.com
oaklandseaport.com
La Quinta Website Design and Maintenance Services 9
3C-REN Website
MIG created a scalable and highly customized website
for 3C-REN to support training registration, certification,
incentive programs, and public education. Key features
include LMS integration, AJAX-powered filtering, and
secure WordPress development tailored for growing
content needs.
Relevance to La Quinta: This project showcases MIG’s
expertise in structured content management, audience-
specific design, and high-performance CMS platforms—
core needs articulated in La Quinta’s RFP.
PROJECT DETAILS & REFERENCE
Client: Tri-County Regional Energy Network
Project Duration: August 2019 – Ongoing
Erica Helson, Portfolio Manager
(210) 632-2069
erica.helson@ventura.org
3c-ren.org
La Quinta Website Design and Maintenance Services 10
Hemisfair Park Virtual Wayfinding and AR Web App
MIG designed and developed a bilingual, immersive
wayfinding web app for Hemisfair Park in San Antonio,
blending real-time navigation with AR features such as
interactive donor tributes and virtual flower planting. The
solution integrates advanced CMS functionality and Agile
project delivery.
Relevance to La Quinta: This project showcases
MIG’s capacity to weave storytelling, accessibility, and
experiential design into public-sector platforms. La
Quinta could draw inspiration from this approach to
enhance visual storytelling and visitor services through
interactive and mobile-first experiences .
PROJECT DETAILS
Client: Hemisfair Park Area Redevelopment
Corporation, San Antonio, TX
Hemisfair Park | AR Component
2.1 Other Relevant Government Agency Work
La Quinta Website Design and Maintenance Services 11
This interactive web app showcases before-and-after
visualizations of streetscape improvements via QR-code-
enabled street signage and a mobile-friendly interface.
The platform includes community engagement tools like
comments and gamified exploration.
Relevance to La Quinta: This solution demonstrates
MIG’s ability to enhance transparency and public
involvement in planning processes. La Quinta could
employ similar features to share capital project updates,
visualize future development, or foster dialogue with
residents .
PROJECT DETAILS
Client: City of Westminster, CA
2D Streetscape Visualizations
Before/After Panorama Demo
Historic Whittier Blvd Before/After Visualization Web App
La Quinta Website Design and Maintenance Services 12
MIG’s 360 platform powers multiple projects with
immersive AR/XR and virtual open house features. It
enables agencies to present data-rich visualizations,
community input modules, and educational content
within secure and scalable web environments.
Relevance to La Quinta: MIG 360 offers La Quinta a
framework for long-term digital engagement, including
the potential for virtual tours, smart city dashboards, or
transparent planning portals. This SaaS platform aligns
with La Quinta’s goals of accessibility, innovation, and
public participation .
PROJECT DETAILS
Client: Multiple public agencies including WRD,
City of Charlotte, and Pico Rivera
Charlotte Future 2040 Plan
Albert Robles Center
HWB Open House
MIG 360 SaaS Web Application with AR/XR Capabilities
La Quinta Website Design and Maintenance Services 13
This hybrid web experience combines virtual 3D-360
renderings and on-site AR to help residents visualize
downtown infrastructure upgrades. It includes interactive
streetscape overlays that users can explore virtually or in
person.
Relevance to La Quinta: This approach illustrates how
digital tools can make civic projects more tangible
and engaging. La Quinta could apply similar strategies
to visualize improvements to public spaces, promote
planning transparency, or support tourism initiatives .
PROJECT DETAILS
Client: City of Durango, CO
3D/AR Streetscape Visualization
Downtown Durango’s Next Step AR/XR & 3D-360 Web App
La Quinta Website Design and Maintenance Services 14
Project Budget
MIG proposes a preliminary fee estimate range of $126,000 for the redesign, development, content migration, launch,
and training for the City of La Quinta’s new municipal website. Post-launch support is estimated at $24,000 annually.
These inital estimates will be reassessed during the discovery phase once the technical, design, and engagement
requirements are finalized.
3. Complete Pricing List
PHASE DESCRIPTION AVG. COST
Discovery & UX Research
Design
Development
Integration & QA
Kickoff meeting, site audits, user journey
mapping, technical requirements, and
information architecture.
Custom UX/UI design, wireframes, high-fidelity
mockups, brand-aligned styling, mobile layout
specs, and feedback iteration.
Mobile-first front-end, CMS configuration
(open source), ADA/WCAG 2.2 compliance,
performance optimization, and core CMS
module development.
Integration with Laserfiche, social media feeds,
calendar/event tools, contact forms, plus
browser/device QA and accessibility testing.
$18,000
$22,000
$42,000
$14,000
Content Migration
Training & Launch
Ongoing Post-Launch
Support
Migration of City content, page formatting,
media optimization, redirects, site search
tuning, and SEO best practices.
Staff CMS training sessions, user guides, final
launch coordination, checklists, soft launch,
and go-live support.
Technical support, uptime monitoring,
security patches, CMS maintenance, and staff
assistance. This is an annual recurring cost for
hosting, licensing, and CMS platform support.
$18,000
$12,000
$24,000
$126,000Estimated Total
La Quinta Website Design and Maintenance Services 15
Over 42 years, MIG has grown into a team of more
than 265 professionals—including designers, planners,
engineers, technologists, and storytellers—who
collaborate across disciplines to deliver exceptional
outcomes.
Specific complimentary areas of expertise include:
»Branding; Communications, Marketing and Public
»Relations; Community Outreach and Engagement;
»Facilitation and Consensus Building;
»Geographic Information Systems (GIS);
»Graphic Design and Multimedia;
»Strategic Planning and Organizational Development;
Visualization;
»and Web Design, Tools and Technology.
For more information about our complementary and
other services please visit our website at
www.migcom.com.
4. Complementary Services
These complimentary services are billed at our
standard staff hourly rates. For this project, here are
the applicable MIG staff hourly rates. Depending on the
complementary service, other MIG staff hourly rates will
apply and be a similar hourly rate.
»Steve Kokotas, Principal-in-Charge, $235
»Mark Etter, Project Manager, $180
»Dave Banks, Director of Web Engineering, $205
»Paul Sumner, Lead Software Architect, $225
»Ray Bullard, Senior Frontend Developer, $165
»Alex Kokotas, UI/UX Design, $110
»Gary Psykacek, Art Director, $200
»Tim Carroll, Senior Content Strategist, $200
»Madeleine Salem, Graphic and Web Design, $120
EASTERN MUNICIPAL WATER DISTRICT WEBSITE USER PROFILES
Fee Inquiry Faye
VISION
What is Faye’s ideal experience?
»The website allows Faye to take greater
ownership of her account and track
her usage.
Faye is a 72-year-old retired administrator living
in Sun City. She has had her current account with
EMWD for nine years, and generally pays her bill in
full and on time. Faye prefers electronic payment;
however, she often contacts District Customer
Service by phone to inquire about service fees and
other issues with her account since she does not
communicate via email.
MOTIVATION
What is Faye’s ultimate goal?
“I want to understand
my bill.”
»“I want to avoid unpleasant surprises.”
BENEFITS
What does Faye get from
the site?
»“The website lets me track my usage and
have a better sense of my monthly bill.”
»“The text notification is easier than I
thought it would be, and I like how it keeps
me up-to-date.”
ATTRIBUTES
How do we want Faye to describe
the site?
»“I might still need to get on the phone, but
I’m more likely to go online to manage
my account.”
PITFALLS
What do we need to watch
out for?
»“I’m not comfortable with the website.
Don’t force me to go online.”
TASKS
What will Faye do on this site?
TASK QUESTIONS CALL TO ACTION
Customize online bill display How do I make sure that my bill
shows me what I need?
Allow customers to
customize bill
Promote customizable bill
through email and text
notification
TASK QUESTIONS CALL TO ACTION
Get alerts via text message I don’t always have time to go
online. How can I keep track of
my bill?
Promote text-based messaging via
web pop-up window (when user
logs on)
TASK QUESTIONS CALL TO ACTION
Explore ways to conserve
water and reduce usage
How can I save?Prominent features highlighting
Water Wise content
TASK QUESTIONS CALL TO ACTION
Sign up for Autopay I don’t want to miss a payment.Easy sign up process
Promote via text message
TASK QUESTIONS CALL TO ACTION
Review usage and easily
compare charges
How do my bills change month
to month?
Promote new billing features
EASTERN MUNICIPAL WATER DISTRICT WEBSITE USER PROFILES
Truck Roll Theresa
VISION
What is Theresa’s ideal experience?
»The EMWD website offers Theresa a simple
and effective way to ensure that her bills are
paid on time every month.
Theresa is 46 years old and rents an apartment in
Moreno Valley. She is high school educated and
earns around $30,000 a year. Her current EMWD
account is two years old, and she has received
numerous notifications about delinquencies.
Theresa prefers to receive information by email;
however, she often resorts to the phone to resolve
issues related to her account.
MOTIVATION
What is Theresa’s ultimate goal?
“I want to keep my
account active and stop
getting delinquency notices.”
BENEFITS
What does Theresa get from
the site?
»“It was easy to sign up for the level
payment plan.”
»“I have greater peace of mind.”
ATTRIBUTES
How do we want Theresa to describe
the site?
»“It was easy to find the information I needed.”
»“I could sign up for level pay quickly.”
»“The site let me choose how I receive
information—text or email.”
PITFALLS
What do we need to watch
out for?
»“I didn’t know where to go to sign up.”
»“There were so many choices, I gave up and
got on the phone.”
TASKS
What will Theresa do on this site?
TASK QUESTIONS CALL TO ACTION
Sign up for Level Payment Plan How do I make sure that I don’t
miss payments?
Clear and direct access to sign up
Promotion via home page, text
message and on-bill
TASK QUESTIONS CALL TO ACTION
Make payment arrangements
online
Do I have to call Customer Service?Voice message on Customer
Service phone system
Emial/text promotion
TASK QUESTIONS CALL TO ACTION
Update account information Is my account up to date?Web pop-up reminder during
log on
TASK QUESTIONS CALL TO ACTION
Sign up for email notifications Can I get email notices and
reminders?
Prompt to opt in for subsciptionsEASTERN MUNICIPAL WATER DISTRICT WEBSITE USER PROFILES
Business Owner Benito
VISION
What is Benito’s ideal experience?
»The website allows Benito to easily manage
his existing account, while providing useful
information about the benefits of recycled
water and the steps needed to establish
recycled water in his expanded business.
Benito Fernandez has operated a machine shop
in Perris for 12 years and is looking to potentially
expand. He pays his bills on time and has not had
to contact EMWD on many particular issues in
the past, but is interested in learning more about
recycled water services. Benito does not use the
website very often. English is his second language,
though he is relatively fluent.
MOTIVATION
What is Benito’s ultimate goal?
“I want to see if recycled water makes sense for my business.”
»“If my business expands, how will that affect
my water rates?”
»“I need to understand how to apply for
recycled water.”
BENEFITS
What does Benito get from the site?
»“It was easy to find the information I needed.”
»“The website shows me exactly how much I
can save with recycled water.”
»“The application process is straightforward.”
ATTRIBUTES
How do we want Benito to describe
the site?
»“The website helped my business
save money.”
PITFALLS
What do we need to watch out for?
»“The site is confusing.”
»“I didn’t find the answers I was looking for,
so I gave up.”
TASKS
What will Benito do on this site?
TASK QUESTIONS CALL TO ACTION
Learn about water efficiency
programs and rebates for
commercial enterprises
What rebates can I get as a
business-owner?
Commercial rebates and programs
easily accessible
TASK QUESTIONS CALL TO ACTION
Understand the steps
EMWD requires for opening/
modifying a business
What do I need to do if I am
expanding my business?
Bullet list of step by step process
Easy access to required forms
TASK QUESTIONS CALL TO ACTION
Research the basics about
recycled water
Is recycled water right for my
business?
Clear and concise description of
recycled water basics
On-bill promotions
TASK QUESTIONS CALL TO ACTION
Compare water rates How much could I save?Table with regular vs recycled
water rates
TASK QUESTIONS CALL TO ACTION
Apply for recycled water I want to apply Online application process
EASTERN MUNICIPAL WATER DISTRICT WEBSITE USER PROFILES
Teacher Tammy
VISION
What is Tammy’s ideal experience?
»The EMWD website supplements Tammy’s
curriculum with valuable resources.
Tammy Wilson has taught multiple grades at
Whittier Elementary School in Hemet for over
three decades. Currently she teaches 4th grade
and acts as the grade-level senior teacher. Tammy
has used District curricular resources in the
classroom—particularly the Poster Contest, which
receives a handful of submissions each year. Tammy
occasionally works with the District to schedule
assemblies. She rarely visits the EMWD website.
MOTIVATION
What is Tammy’s ultimate goal?
“I want my students to
get excited about science
and learn about the water treatment process
and other topics.”
BENEFITS
What does Tammy get from
the site?
»“My students loved creating posters
for the Poster Contest.”
»“I was able to reserve time for an
assembly next fall.”
ATTRIBUTES
How do we want Tammy to describe
the site?
»“The EMWD site is a fantastic resource
for engaging educational materials.”
PITFALLS
What do we need to watch out for?
»“It is hard to find grade-appropriate
materials quickly.”
»“The site is confusing.”
»“How do I order materials? I can’t find
what I’m looking for.”
TASKS
What will Tammy do on this site?
TASK QUESTIONS CALL TO ACTION
Research entry guidelines for
Poster Contest, et al.
Are my students eligible? What is
the deadline?
Step by step instructions for entry,
with links to entry forms
TASK QUESTIONS CALL TO ACTION
Order curricular materials
from Online Store
How to I purchase books?Prominent link to Online Store
Link to store from content pages
TASK QUESTIONS CALL TO ACTION
Schedule assemblies/field
trips
Can EMWD come to my school?
What field trips are available?
Online calendar and registration
system
TASK QUESTIONS CALL TO ACTION
Access Glossary of Terms to
supplement water lesson plan
What do these terms mean?Link to Glossary on sidebar of
content pages
TASK QUESTIONS CALL TO ACTION
Provide opportunities for
students to access curricular
materials from home.
Can EMWD help my students with
homework or research?
Provide links to engaging resources
and content for students
EASTERN MUNICIPAL WATER DISTRICT WEBSITE USER PROFILES
New Customer Nicolás
VISION
What is Nicolás’ ideal experience?
»The EMWD website provides access to
account tools and information for Spanish-
language customers.
Nicolás Gutierrez is 26 years old and has just moved
to Perris for work. He is high school educated
and earns about $42,000 a year at a commercial
landscaping company. Nicolás has a wife and baby
son. His first language is Spanish, and his English
proficiency is limited.
MOTIVATION
What is Nicolás’ ultimate goal?
“Quiero usar el sitio web para pagar mi factura y encontrar información sobre mi cuenta.”
(“I want to use the website to pay my bill and find out
information about my account.”)
BENEFITS
What does Nicolás get from the site?
»“Puedo leer mi factura y actualizar mi cuenta.”
(“I can read my bill and update my account.”)
»“Puedo averiguar más sobre maneras de ahorrar
agua y potencialmente reducir mi factura.”
(“I can find out more about ways to save water and
potentially lower my bill.”)
»“No necesito llamar al Servicio de Atención al
Cliente ni pedirle a alguien que me traduzca
el sitio web.”
(“I don’t need to call Customer Service or ask someone
else to translate the website for me.”)
ATTRIBUTES
How do we want Nicolás to describe
the site?
»“Tiene toda la información que necesito, en el
lenguaje que entiendo.”
(“It has all the information I need, in the language I
understand.”)
PITFALLS
What do we need to watch out for?
»“No puedo encontrar el contenido en español.”
(“I can’t find the Spanish-language content.”)
»“La traducción es incorrecta.”
(“The translation is wrong.”)
TASKS
What will Nicolás do on this site?
TASK QUESTIONS CALL TO ACTION
Access site content in Spanish Where can I go to read this
information in Spanish?
Clear link to translated content
Build awareness via in-language
on-bill messaging
TASK QUESTIONS CALL TO ACTION
Pay/view bill in Spanish How do I view my bill in Spanish?Ensure that new bill pay allows for
Spanish-language translation
TASK QUESTIONS CALL TO ACTION
Choose Spanish as default
language for future site visits
I want to keep Spanish as my
main language.
Allow for customized homepage
language
EASTERN MUNICIPAL WATER DISTRICT WEBSITE USER PROFILES
Developer Dave
VISION
What is Dave’s ideal experience?
»The EMWD website offers a streamlined and
efficient process for developers to submit
plan documents for review.
Dave Levin works as regional manager for a large
home developer currently involved in a number
of projects within the EMWD service area. In his
capacity as manager, Dave must coordinate with
contractors, subcontractors, city planning staff and
other agencies on a wide variety of issues related to
his development projects.
MOTIVATION
What is Dave’s ultimate goal?
“I want to get my plans
submitted easily.”
»“I want to be confident that I have
completed all of the required steps in
the submittal process.”
BENEFITS
What does Dave get from the site?
»“The site provided clear step-by-step
instructions.”
»“I was able to quickly determine the exact
requirements for each form.”
»“I was able to upload my forms and get
confirmation that my packet was submitted
in full before I drove to the District to
submit the final documents in person.”
»“The District gave me a realistic sense of
the timing for plan review.”
ATTRIBUTES
How do we want Dave to describe
the site?
»“The website saved me a ton of time
and hassle.”
PITFALLS
What do we need to watch out for?
»“Don’t waste my time.”
»“Why is important information hidden?”
TASKS
What will Dave do on this site?
TASK QUESTIONS CALL TO ACTION
Clarify and confirm plan
submittal process
Am I following the process
correctly?
Do I have all of the documents
I need?
Bullet list of action items
Step by step process guide
TASK QUESTIONS CALL TO ACTION
Understand specific
requirements for individual
forms
Who needs to sign the documents?
How many copies do I need to
submit?
Requirements listed for each
document in a consistent manner
TASK QUESTIONS CALL TO ACTION
Upload plan documents in a
secure environment
How do I submit my preliminary
packet online?
Is the online submission secure?
Online submittal, with clear
process and confirmation upon
completion of each step
TASK QUESTIONS CALL TO ACTION
Understand how EMWD’s
process fits in with cities
and/or County planning/
permitting
How is the EMWD permitting
process different from other
County agencies?
Description/graphic illustrating
how EMWD fits within larger
permitting process
Links to other agencies
EASTERN MUNICIPAL WATER DISTRICT WEBSITE USER PROFILES
Vendor Vanessa
VISION
What is Vanessa’s ideal experience?
»The EMWD website provides a clear
description of the bid process for all vendors.
Vanessa Mejia is the Contracts Manager for a local
construction company. She handles most of the
firm’s bids and tracks RFPs from many agencies.
MOTIVATION
What is Vanessa’s ultimate goal?
“I want to be 100%
certain of the bidding
process.”
BENEFITS
What does Vanessa get from
the site?
»“I was able to review all of the construction
bid opportunities.”
»“I could sign up for notifications and receive
updates to specific opportunities.”
ATTRIBUTES
How do we want Vanessa to
describe the site?
»“It is simple and intuitive.”
»“I trust that the information online is up-to-
date and accurate.”
PITFALLS
What do we need to watch out for?
»“I am confused—what is the difference
between EMWD’s bid process and the new
PlanetBids site? Where do I need to go?”
TASKS
What will Vanessa do on this site?
TASK QUESTIONS CALL TO ACTION
Register as a vendor How do I register?
Is the process different depending
on the type of work?
Clear, streamlined online
registration
TASK QUESTIONS CALL TO ACTION
Search and identify appropriate
opportunities
Where can I access potential
opportunities?
Searchable database of bid
opportunities
Link to PlanetBids site
TASK QUESTIONS CALL TO ACTION
Review the bidding process What do I need to do to submit a
proposal or bid on a job?
Bullet list of key steps
TASK QUESTIONS CALL TO ACTION
Access all relevant materials (RFP,
addenda, etc.) online
Are all of the materials current?
Can I access al of the addenda and
other information?
Updated information for bids
posted
Sign up for text or email
notifications
MIG User-first Approach
La Quinta Website Design and Maintenance Services 16
Together, our team brings the full range of expertise required to deliver a high-performing, ADA-compliant, and
user-centered website for the City of La Quinta—one that reflects the City’s unique identity, enhances access to
services, and supports long-term scalability and staff ownership. To optimize the 20 page proposal limit, we have
provided staff bios for the entire team rather than full resumes for just a few staff because the breadth and depth of our
team provides significant value. Nonetheless, we will gladly provide full resumes for all staff upon your request.
5. Staffing and Project Organization
ADDITIONAL
RESOURCES
COMMUNICATIONSDESIGN ENGINEERING
Steve Kokotas, Principal-in-Charge
Mark Etter, Project Manager
PROJECT MANAGEMENT
Gary Pyskacek,
Art Director and Senior
UI/UX Designer
Alex Kokotas,
Web and UI/UX Designer
Madeleine Salem,
Web and Graphic Designer
Tim Carroll,
Content Strategist and Editor
Appolonia “Apple” Cuneo,
Content Project Associate
Project Administration,
Communications, Planning,
Stakeholder Engagement,
Creative and Technical
Writing, Branding and
Social Marketing, and
Technical Support Staff
Dave Banks, Director of
Web Engineering and Senior
Software Engineer
Paul Sumner,
Lead Software Architect
Ray Bullard,
Senior Frontend Developer
Alex Kokotas,
Associate Developer
and QA Testing
PANTHEON
High-performance, cloud-based hosting platform
designed for WordPress websites, offering
automated workflows, scalability, and robust
security. They provide a container-based
infrastructure, built-in version control, and seamless
deployment tools for efficient website management.
La Quinta Website Design and Maintenance Services 17
Steve Kokotas, Principal-in-Charge / Director of
Technology Services
A digital transformation leader with 30+ years
of experience, Steve oversees all aspects of our
technology strategy. He founded MIG’s web group
in 2001 and brings unmatched expertise in Agile
development, stakeholder engagement, and public-
sector innovation.
Mark Etter, Project Manager
With over two decades of experience bridging design
and technology, Mark leads technical execution and
client communications. He excels at translating complex
requirements into elegant, scalable solutions, and
recently led the multiyear redesign of LA’s online zoning
code.
Tim Carroll, Content Strategist and Editor
Tim combines a communications background with
UX sensibilities to help agencies create compelling,
accessible content. He specializes in behavior-driven
messaging and user-engagement strategy.
Gary Pyskacek, Art Director / Senior UI/UX Designer
Gary brings over 15 years of experience in crafting
intuitive digital experiences. He leads our visual design
process and oversees prototyping, user research, and
accessibility testing using tools like Figma.
Dave Banks, Director of Web Engineering / Senior
Software Engineer
A technical architect with 30+ years of experience, Dave
leads development of data-integrated, WCAG-compliant
platforms using Laravel, Drupal, and WordPress. His
specialties include data visualization and real-time
mapping.
Paul Sumner, Lead Software Architect / Senior Cloud
Engineer
Paul drives our infrastructure and cloud strategy, with
expertise in AWS, CI/CD pipelines, and machine learning
integration for public data systems.
Ray Bullard, Senior Frontend Developer
Ray translates designs into responsive, accessible
frontend code. He is a WordPress and Laravel expert
with deep experience in the TALL stack and scalable
CMS platforms.
Alex Kokotas, UI/UX Designer and QA Testing,
Associate Developer
Alex blends design and development skills to create
seamless digital experiences, specializing in wireframing,
prototyping, QA testing, and CMS support across
WordPress and Drupal.
Madeleine Salem, Web and Graphic Designer
Madeleine supports both digital and print design needs,
contributing branding, illustration, and human-centered
visual strategies that elevate the user experience.
Apollonia Cuneo, Content Project Associate
Apollonia contributes research, writing, and editorial
support with a focus on equity, sustainability, and public
policy, helping distill complex information into clear and
accessible messaging.
La Quinta Website Design and Maintenance Services 18
6. Subcontracting Services
All project work will be conducted by MIG Staff. No subcontractors are required.
7. Disclosures
MIG was sued by a non-governmental entity that contracted with a governmental agency, and the dispute was
resolved favorably through mediation. MIG did not bring any claims against a governmental entity, nor were any claims
brought against MIG by the governmental entity. The issue involved a contractor hitting a public sewer while installing
temporary shoring. This was resolved in 2023.
8. Acknowledgement of Insurance Requirements
La Quinta Website Design and Maintenance Services 19
9. Non-Collusion Affidavit
Page 10 of 11
ATTACHMENT 3
NON-COLLUSION AFFIDAVIT FORM
Must be executed by proposer and submitted with the proposal
I, ________________________________________ (name) hereby declare as follows:
I am _________________________________ of ______________________________,
(Title) (Company)
the party making the foregoing proposal, that the proposal is not made in the interest of, or on behalf
of, any undisclosed person, partnership, company, association, organization, or corporation; that the
proposal is genuine and not collusive or sham; that the proposer has not directly or indirectly induced
or solicited any other proposer to put in a false or sham proposal, and has not directly or indirectly
colluded, conspired, connived, or agreed with any proposer or anyone else to put in a sham proposal,
or that anyone shall refrain from proposing; that the proposer has not in any manner, directly or
indirectly, sought by agreement, communication, or conference with anyone to fix the proposal price of
the proposer or any other proposer, or to fix any overhead, profit, or cost element of the proposal price,
or of that of any other proposer, or to secure any advantage against the public body awarding the
agreement of anyone interested in the proposed agreement; that all statements contained in the
proposal are true; and, further, that the proposer has not, directly or indirectly, submitted his or her
proposal price or any breakdown thereof, or the contents thereof, or divulged information or data relative
hereto, or paid, and will not pay, any fee to any corporation, partnership, company, association,
organization, proposal depository, or to any member or agent thereof to effectuate a collusive or sham
proposal.
I declare under penalty of perjury under the laws of the State of California that the foregoing is true and
correct.
Proposer Signature: __________________________________________________
Proposer Name: __________________________________________________
Proposer Title: __________________________________________________
Company Name: __________________________________________________
Address: __________________________________________________
Daniel Iacofano, PhD
Moore Iacofano Goltsman, Inc. (MIG)President and CEO
Daniel Iacofano, PhD
Moore Iacofano Goltsman, Inc. (MIG)
President and CEO
800 Hearst Avenue, Berkeley, CA 94710
La Quinta Website Design and Maintenance Services 20
10. Acknowledgement of Addenda
Page 11 of 11
ATTACHMENT 4
ACKNOWLEDGEMENT OF RECEIPT OF ADDENDA
Must be executed by proposer and submitted with the proposal;
If no addenda has been issued, mark “N/A” under Addendum No. indicating
Not Applicable and sign
ADDENDUM NO. SIGNATURE INDICATING RECEIPT
N/A