Pastilla, Inc.
Response to Proposal
WEBSITE DESIGN AND
MAINTENANCE SERVICES
April 25, 2025
Marcie Graham l City of La Quinta, CA
Contact
Rudy Manning
Account Director
530 S Lake #606
Pasadena, CA 91101
+1 626.415.4480
Cover Letter
Dear Committee, we’re honored for the opportunity to submit our proposal for the City of La Quinta’s
Website Redesign, Hosting, and CMS project.
As a Southern California-based agency, we’re no strangers to the Coachella Valley and the charm that
makes La Quinta truly exceptional. Whether it’s the breathtaking Santa Rosa Mountains that frame your
city, the unmistakable energy of the La Quinta Art Celebration, or the way civic pride radiates from your
Old Town streets, La Quinta balances resort beauty with small-town warmth in a way few places can.
We also recognize and want to acknowledge three of La Quinta’s additional unique characteristics. First,
it’s seasonal nature, with the city growing by more than a third over the winter. Second, proximity to
Coachella, which during the festival becomes the center of the live entertainment universe. And finally,
having a PGA course and tournament nearby. Due to these attributes, the City has a diverse net of needs
to be able to service its different constituents - full time residents, part time residents, and event driven
influxes of visitors that for a brief period of time can change the city composition.
Your website, as the City’s digital front door, deserves to match your welcoming, vibrant spirit. It also
needs to provide easy-to-discover relevant information - like traffic information during the music festival,
visitor information like hotels and areas of interest, city assistance services to seasonal and full time
residents, information on “why choose La Quinta” to prospective residents, and more.
The current site, subdivided into “Business”, “Residents”, and “Visit”, and with a “How Do I?” widget in
the left corner, along with the home page “quick links”, shows the City’s efforts in this direction, and its
educated and forward thinking approach. That said, we found aspects of the site, like the mega-menus
(especially the “Residents” section) more than a bit overwhelming, and the “How Do I?” tool somewhat
confusing to use to get to the most common site usages. We also didn’t see differentiation that we
would recommend between some of the subcategories of audiences listed above. And the brand itself
feels somewhat dated and not in line with the modern vision the city has for its digital presence.
Accordingly, we see this project most of all as an opportunity to help La Quinta communicate more
clearly with its varied constituencies.
Our goal is to deliver a website that’s as intuitive and accessible as it is beautiful. We will implement
responsive best practices to make sure the site’s mobile interface resonates as effectively as desktop.
To truly reflect your brand, deepen community engagement, and make information easier to find,
whether someone is searching on the go from their phone during a hike, or on their laptop working on a
Planning Commission submission. We’ll build on a flexible, future-ready CMS that your team can easily
update and manage, and ensure full ADA compliance, robust search, seamless integration with your
Laserfiche archive, and a migration plan that preserves what’s working while modernizing the rest.
Why do we think Pastilla is the right agency to help accomplish this?
What we believe sets us apart is our blend of world-class creativity and deep technical expertise.
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As a team with award-winning design credentials and experience in both the
public and private sectors, we craft digital experiences that are as compelling
as they are functional.
Our recent past work with brand-name clients like the City of Los Angeles Recreation & Parks and the
Golden Globes is demonstrative of our ability to design and maintain complex, cutting-edge,
cross-platform, high-traffic websites. From ideation through deployment and support, we see ourselves
as partners in every aspect of every engagement, aligning our goals with those of our clients - with an
underlying belief that the most important outcome is impact.
Additionally, what we believe makes Pastilla the ideal partner for the City of La Quinta is a commitment
to community engagement that runs through our DNA. We believe that a municipal website should not
only serve as an information hub but also resonate with the people who use it. This starts with listening -
to stakeholders, residents, and businesses alike - ensuring that their needs are heard and understood in
order to best shape the website’s functionality, content, and overall experience.
How will we go about this?
Too often, we find municipal and government entities struggling with “cookie-cutter” solutions,
leveraging tools and platforms built explicitly for government agencies. These tools mean well, but we
believe tend to lack sufficient capabilities for customization and personalization, to truly be able to reflect
the needs and identities of individual communities.
At Pastilla, while we do wholeheartedly believe in leveraging existing technology, we also believe that
any web content solution needs to be open and flexible. We believe in content management systems
solutions like Wordpress and Drupal, the latter of which we are recommending for the City of La Quinta
based on our initial site evaluation. These are tested marketplace solutions that provide rich editing and
site rendering capabilities, and which drastically reduce the level of effort involved and time to market to
deploy elegant web sites with rich functionality. But as developer-centric tools, with well established
ecosystems and a plethora of plug-ins, modules, and the ability to fully “get under the hood”, we’re able
to design and deliver truly one of a kind user experiences to surprise and delight our client’s users.
We also believe that interactivity is often the key to engagement. This can start with visual cues, like
iconography and the clever use of hover states, animations, and video, especially on mobile devices.
Equally important is clean, intuitive navigation, and calls to action for the most commonly accessed
pages and tasks. As they say, there’s only one chance to make a first impression, and giving the user
something to engage with on first contact, to help them understand what your site is all about and
rapidly navigate to satisfy their reason for visiting is paramount. And, when well designed, there is even
the opportunity to encourage users to learn more, see what’s going on around them, and/or take
advantage of what the City of La Quinta has to offer that they might not otherwise know about.
This can also extend to more advanced and creative functionality. For example, we’re big fans of
interactive maps; with GPS ever-present, seeing the world from a map perspective is part and parcel of
our daily lives. For residents, all things are local; being able to see themselves, and what’s around them
can be an important visualization tool and way to engage with their neighborhood and the community at
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large. From the biggest events like festivals and Ironman, to garage sales, and even information about
vacation rentals, in the right context interactive maps can provide invaluable context. We did see a map
view of the City in your “Hub Online Portal”, but as best as we could tell it wasn’t used for events, and
it’s quite hard to discover unless the user is looking for a permit or license. There is a disconnected
ArcGIS map of projects, and static maps for important City resources like trails, fine art installations, and
historic sites. But there’s no way now to pull these all together, and the user needs to know where to go
looking for them - for example, a new resident may be just as interested in learning about hiking trails as
a visitor. Map interfaces can often be wonderful solutions for this kind of layered data.
It’s also critical that the hard work we put into designing user-friendly pages with useful content can be
easily found. With municipal governments, a key traffic driver is most often “search”. To that end, we’ll
make sure that the site is optimized for SEO, following best practices, and we’ll work with your team to
make sure content best practices are put in place as well. This will help ensure that site visitors are able
to quickly get routed to the content they’re looking for, directly from their search results.
Finally, trust and consistency are key for municipal government sites, especially as relates to its
residents. To that end, we’ll recommend and help deploy a rock solid hosting solution, leveraging a world
class PaaS (Platform as a Service) vendor. This helps guarantee the highest levels of availability, security,
and support to make sure that site visitors can rely on the City of La Quinta’s digital presence.
Together, we’ll partner to make sure we have a shared, prioritized understanding of your constituents'
needs. We’ll make sure we have a visual design approach that reflects your vision and values. We’ll
develop wireframes, and proof-of-concepts for any advanced functionally that we agree will help move
the needle in terms of impact and engagement. We’ll test our navigational elements, to make sure
they’re both comprehensive as well as easy to understand.
And finally, we’ll bring the online, working together to migrate the existing content, providing as much
support via automation as possible.
What we hope to accomplish through the rest of this proposal response is to let you know more about
us. We’ll substantiate these claims through our background, work history, and qualifications. We’ll
provide a cost proposal we hope you find in line with your expectations. And most of all, we hope you’ll
get a sense of who we are and what we stand for.
Thank you for the opportunity to partner with a city as inspiring as La Quinta. We’re passionate about
helping California communities thrive online, and we’d be honored to bring this new chapter of your
digital presence to life.
This proposal is authorized by:
Rudy Manning
Chief Creative Officer & Founder
530 S. Lake Ave #606, Pasadena, CA 91101
+1 626 415 4480
www.pastilla.co
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Firm’s Background, Qualifications, and
Experience
(a) Number of years in business: 20 years
(b) Taxpayer identification number: 43-2094218
(c) Resumes of the Project Manager and key personnel who will be responsible for performance if
any agreement results from this RFP: See resumes here
(d) Firm ownership and if incorporated, list the state in which the firm is incorporated and the date
of incorporation: Pastilla is a solely owned firm under Rudy Manning, incorporated as an S Corporation
in the State of California on November 29, 2005.
(e) If the firm is a subsidiary of a parent company, identify the parent company: Not applicable
Pastilla: Where Creativity Meets Technical Mastery
Founded in 2004, Pastilla’s core strengths are creativity and strategic innovation, with deep roots planted
in Southern California. Our agency brings together over 35 professionals, creating a diverse team of
strategists, creatives, developers, and marketers. We specialize in transforming complex challenges
into seamless, engaging user experiences. Our approach is characterized by a harmonious blend of
artistic ingenuity and technical prowess, with a mission to surprise and delight end users while meeting
the needs of our customers and their stakeholders.
Pastilla's commitment to civic engagement is not just a recent development but rather a journey that has
evolved over nearly two decades of creative excellence. Our agency initially focused on elevating brands
and institutions in the private sector. However, in more recent years, we've embarked on a deliberate
shift towards the public sector, driven by a desire to leverage our expertise for the greater good. This
transition was inspired by a recognition of the potential to effect positive change and foster meaningful
connections within communities.
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Drawing from our experience in the private sector, we set out to bridge the gap
between creative work in public organizations and standards set by the private
sector. This shift was not just about expanding our client base but aligning our
work with our core values of community service and social impact.
We believe that Pastilla would be an ideal choice for the City of La Quinta because our experience aligns
with the City of La Quinta’s requirements, both in terms of technical know-how as well as the desire for a
unique, cutting-edge design and visual approach. Our project history includes developing complex,
user-centric platforms implementing well-known CMS platforms for clients like the City of LA
Recreation & Parks, Golden Globes, BRC Imagination Arts, Ovation TV and Clean Power Alliance.
Current initiatives include new design systems and site redesigns for Santa Clara Valley Water and the
Los Angeles Bureau of Contract Administration, and we also just completed a custom and highly
interactive website for a non-profit organization called Black Girls Code. We bring advanced skills in
modern, responsive design and interactive web development designed to result in intuitive and impactful
user engagement. We’ll leverage this to deliver a platform that combines the City of La Quinta’s unique
identity and assets with the latest in digital accessibility and usability standards.
Our vision at Pastilla is clear: to empower communities through innovative
design and make a tangible positive difference in society.
Diverse Experience in Public Sector & Civic-Focused Digital Initiatives
Pastilla has extensive experience delivering impactful digital solutions for government agencies, public
utilities, and transit authorities. Some of our recent public sector collaborations include:
● City of Los Angeles – We’ve designed and developed multiple digital experiences for different
agencies - from designing and developing complex scaled city-wide cross-platform (web &
mobile) technology implementations for the City of Los Angeles Department of Recreation and
Parks, to targeted branding and outreach initiatives for disadvantaged constituencies like
PlayLA.
● Clean Power Alliance – Crafted a comprehensive brand strategy and website that makes
sustainable energy initiatives clear, engaging, and accessible for communities.
● Watts Rising (Housing Authority of LA) – Delivered a government-funded digital transformation
initiative to engage underserved communities with impactful storytelling and intuitive digital
resources.
● LA Metro – Partnered to expand and modernize digital branding, ensuring an intuitive and
visually cohesive experience for riders and stakeholders, and are currently in the process of
implementing an electronic document management system with an end-user interface to help
constituents better access and understand LA Metro projects and their impact.
● Santa Clara Valley Water District – We are in the process of developing a new digital identity
and user-friendly website that streamlines information accessibility and improves public
engagement.
● City of Los Angeles Bureau of Contract Administration – We are in the process of a full
rebranding, including brand strategy, visual identity, and website, to be combined with digital
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strategy and business process re-engineering to make the Bureau more business-friendly, and
improve job efficiency throughout the organization.
High-Traffic & Mission-Critical Private Sector Experience
In addition to our work in the public sector, Pastilla has successfully built and maintained high-visibility,
high-traffic websites for organizations that require exceptional security, performance, and scalability.
Notably, our work includes:
● Golden Globes – Completed a full redesign and maintained the official Golden Globes Awards
website, including the day of show digital strategy and production, ensuring flawless
performance even during peak traffic events when millions of users accessed the site in
real-time.
● BRC Imagination Arts – Developed a compelling digital presence for the world-renowned
experience design agency, known for creating immersive storytelling environments for global
brands, museums, and cultural institutions.
● Microsoft – Created high-impact creative experiences that enhance brand storytelling and
customer engagement.
● Ovation TV – Complete redesign and rebuild of the Ovation TV website, transforming it into a
modern, content-rich digital experience that enhances user engagement and supports Ovation’s
mission of celebrating arts, culture, and entertainment.
● Metrolink & Amtrak – Developed intuitive, creative solutions that enhance riders' experience
and simplify schedule and fare information.
● LA28 Olympics – Contributed branding and digital design expertise to one of the world’s most
high-profile events, ensuring a strong and cohesive digital presence.
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Account & Project Manager Resumes
Mark McDonald
Senior Account Manager
mmcdonald@pastilla.co
LinkedIn
PROFILE
Mark is a client-focused professional who understands that clear, concise communication is the
foundation for successful business and interaction. Over his decade-long career in client management,
Mark put his unwavering focus to use, seeing that client needs are exceeded at every turn. Transitioning
to Pastilla, he continues his drive for exceptionalism, putting it to use via project management.
Delegating needs and deliverables across a variety of projects, Mark’s unique skills serve as an
important building block for the company’s standard of excellence.
EDUCATION
University of Wisconsin
Madison, WI — Communication Arts-Radio/TV/Film, Specialization in editing and motion graphics, 2011
SKILLS
Account Management | Project Management | Integrated Campaigns | Strategic Communications |
Copywriting | Proposal Development
PROFESSIONAL & CAREER HIGHLIGHTS
Project Manager, Pastilla Inc. | 2022–Present
At Pastilla, Mark oversees projects from start to finish, ensuring that every role needed is filled with the
best possible candidate. Monitoring the day-to-day, he is involved at every step of the process to see
that deliverables are completed according to Pastilla’s high standards, and are in line with clients’
schedule and budget.
Senior Account Manager, Motive Interactive | 2012–2021
With Motive, Mark led a team of account managers and implementation specialists, upholding Motive’s
high standard for client-first performance marketing. Throughout his tenure, Mark managed a portfolio of
Motive’s most high profile clients, overseeing monthly budgets of $1M+.
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Kamil Simoncic
Sr. Technical Project Manager
ksimoncic@pastilla.co
LinkedIn
PROFILE
With over 10 years of professional experience, Kamil has honed strong communication skills and robust
project management abilities. By understanding the needs of product owners and possessing deep
knowledge about digital trends, technologies, and the potential of IT, he can introduce ideas and
solutions critical for business growth. Kamil stands out as a key factor for future success, adept at
navigating the complexities of the digital landscape to foster organizational growth and innovation.
EDUCATION
Comenius University
Bratislava, Slovakia — Bachelor, Faculty of Journalism with special focus on online media and
communication, 2008
Agile PM certificate
Prague, Czechia — Scrum Master Training, 2012
SKILLS
CMS (Wordpress, Joomla, custom solutions) | Atlassian tools (Jira, Confluence) | Redmine |Phabricator |
MS Office (Outlook, Word, Excel, Powerpoint) | Prezi | Figma | Facebook Business Manager | HTML
Basics | Podcasts | Google Suite |Voice and Video Editing | Copywriting
PROFESSIONAL & CAREER HIGHLIGHTS
Tech PM, Pastilla Inc. | 2022–Present
Freelance IT PM, Seven Consulting | 2019–2022
Managing short-term projects (e-shop, smaller websites, software products). Creating product
documentation, visualizations, mind maps, UI design, etc. Copywriting and content building. Setting up
social media strategy and way of communication.
Online Manager, Fun Media Group | 2014–2022
Strategy planning. Communicated with product owners, editors, media agencies, enterprise clients, and
IT developers. Defining trends and searching for new ideas and functionalities. Maintaining web, social
media, podcasts, and mobile apps
Senior IT project manager | 2012–2019
A leading group of IT professionals across Europe (developers, designers, UX and UI specialists, etc.).
End-to-end delivery and management of IT projects (websites, software, mobile apps). HR experience in
selecting and recruiting new IT staff.
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References of California government
agencies
City of LA - Department of Recreation and Parks:
Website Redesign, Mobile app & Ongoing Website Maintenance
Contact Alex Yee | (213) 202-3290 | Alex.Yee@lacity.org
Total Cost $1,277,000
Duration February 2021 - July 2025
Personnel Rudy Manning as Account Director, Kaitlin Hook as Account, Kamil Simoncic as
Project Manager, and Eric Barnett as Tech Strategist.
Description
The project aims to maintain and enhance the LAParks.org website and mobile app
by improving reliability, user engagement, and feature accessibility. Key objectives
include optimizing the Online Registration System through the RAP Digital Activity
Registration Optimization Initiative, updating and maintaining website content, and
ensuring a consistent look and feel.
HACLA's WattsRising.Org Website Rebrand & Tree Dedication App
Contact Katrina Kubicek | (213) 618-7146 | Katrina.Kubicek@hacla.org
Total Cost $115,000.00
Duration June 2022 - October 2024
Personnel Rudy Manning as Account Director, Kaitlin Hook as Account, and Kamil Simoncic as
Project Manager
Description
This project involved providing comprehensive branding, creative, marketing,
community outreach, and web design and development services to support the Watts
Rising Collaborative. Key deliverables include audience research, a website redesign
and development for WattsRising.org, a tree dedication web application, templates
for promotional materials, social media, and events, as well as graphic design
collateral, merchandise for special initiatives, community event design, and
videography.
Corona FireSafe
Contact Cindy Solis | Cindi.Schmitz@coronaca.go
Total Cost $70,523.00
Duration April 2023 - July 2024
Our Role Strategy, UX Design, UI Design, Development, Quality Control, Project Management,
Marketing Strategy
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Personnel Rudy Manning as Account Director, Kaitlin Hook as Account, Alberto Alvarado as
Marketing Strategist, and Kamil Simoncic as Project Manager
Description
Pastilla created a website aimed at the community, focusing on wildfire prevention
initiatives and resources. The site includes an interactive map outlining the city's
wildlife protection plan.Additionally, our team created the Social Media Strategy &
Playbook for FireSafe Corona to establish guidelines, strategies, and best practices for
efficient management of social media platforms.
ONGOING: Santa Clara Valley Water
Contact Meghan Azralon | (408) 630-2441 | MAzralon@valleywater.org
Total Cost $332,293.00
Duration September 2024 - TBD (December 2025)
Our Role Strategy, UX Design, UI Design, Development, Quality Control, Project Management
Personnel Rudy Manning as Account Director, Mark McDonald as Account Manager, Kamil
Simoncic as Project Manager, and Eric Barnett as Tech Strategist.
Description
Pastilla partnered with Valley Water to lead the redesign and development of
www.valleywater.org, transforming a complex, outdated, and difficult-to-maintain
website into a modern, user-friendly digital platform. The existing site—built on Drupal
9 and spanning over 2,000 pages, 2,000 media files, and 7,000 PDFs—had not been
updated since 2016 and was supported by several disconnected microsites.
Our team streamlined and modernized the entire web presence, consolidating
fragmented content into a single, cohesive platform with a contemporary, corporate
look and feel. We ensured the new site is fully accessible, mobile-responsive, and
equipped with dynamic tools such as web maps, interactive calendars, and
infographics.
ONGOING: Bureau of Contract Administration
Contact Yeghig Keshishian | (213) 841-8310 | yeghig.keshishian@lacity.org
Total Cost $432,660.00
Duration July 2024 - TBD (July 2025)
Our Role Branding, Strategy, UX Design, UI Design, Development, Quality Control, Project
Management
Personnel Rudy Manning as Account Director, Mark McDonald as Account Manager, Olivia
Nicholson as Project Manager, and Eric Barnett as Tech Strategist.
Description BCA's Re-branding and Website Redesign
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Complete Pricing List
Items Estimated Hours Price Estimate
Discovery 242 $42,446.00
Project Kick-Off 18 $2,500.00
Traffic Analysis 20 $4,160.00
Review Existing Brand Guidelines 14 $2,320.00
Interviews with Stakeholders 24 $4,465.00
Information Architecture 29 $4,950.00
New Site Map Design 29 $4,950.00
Wireframes: Homepage 28 $4,750.00
Wireframes: 4x Templates 70 $12,650.00
Project Plan 10 $1,701.00
Design 157 $26,430.00
Main Site Navigation & Footer 30 $5,020.00
Homepage Redesign 42 $7,970.00
Sub-page Design: 4x Templates 85 $13,440.00
Development 397 $67,092.00
Enviroments and Deployment Flow Setup 22 $3,915.00
Hosting & CMS Setup 44 $7,830.00
Site Navigation 21 $3,717.00
Header & Footer 28 $5,060.00
Homepage & Other Page Templates 45 $25,724.00
Laserfiche Integration 55 $9,600.00
"How Do I" Widget 35 $5,623.00
Search 35 $5,623.00
Content Migration 73 $12,875.00
Content Audit & Strategy 23 $4,275.00
Content Migration Script 50 $8,600.00
Training & Documentation 57 $9,405.00
Technical & User Guides Documentation 39 $6,483.00
Roll-out Training 18 $2,922.00
Total Estimated: 926 Hours | $158,248.00
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List of Complementary Services
UI Styleguide
Creating a UI Style Guide will help bridge the brand guidelines and website development, maintaining
design integrity and ensuring that every user touchpoint resonates with the intended message and user
experience.
Estimated: 15-20 Hours | $2,565.00 - $3,455.00
Manual Content Migration
To ensure a smooth transition from the current website to the new platform, Pastilla plans to develop a
custom migration script that automates the transfer of existing content under the main scope, allowing to
save valuable time and reducing manual labor. That said, we also recognize that some content may
require hands-on refinement to match the updated visual design and layout. We’re happy to support the
City of La Quinta in this effort, whether our team leads the process or works alongside your internal staff.
Our UI designer will provide oversight to ensure visual consistency across pages, and our trained
content editors will review key landing pages to ensure everything is displaying properly across devices
and screen sizes. Final estimate will depend on number & complexity of selected landing pages that will
require manual adjustments. Our goal is to deliver a seamless experience that looks as good as it
functions—on day one and beyond.
Estimated: 50-100 Hours | $6,430.00 - $13,240.00
Hosting Migration
As part of the website redevelopment, we recommend migrating the City of La Quinta's site to a
managed Platform-as-a-Service (PaaS) hosting solution, such as Pantheon.io. Pantheon's platform
supports automated workflows, integrated version control, and real-time performance monitoring,
ensuring that updates can be tested thoroughly before going live.
Pantheon's Performance plans offer scalable solutions to meet varying traffic demands. For instance, the
Medium plan, priced at $275 per month (billed annually), includes 70,000 monthly visits, 350,000 pages
served, 50GB SSD storage, and two load-balanced application servers. These plans also come with
features like automated nightly backups, overage protection for traffic spikes, and a global Content
Delivery Network (CDN) to ensure fast and reliable access for users.
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By leveraging Pantheon's managed hosting, the City can ensure a future-ready, secure, and
high-performing website that scales with its evolving needs.
Estimated: $1,920 - $3,300 / annual fee*
*annual fee is paid directly to Pantheon.io
Interactive Map
Currently, La Quinta has a series of static visual maps, an interactive project development map hosted
externally via experience.arcgis.com, and data listings of various community events. This creates a
disjointed experience for users navigating the City’s website, and can make it difficult to discover key
events and city resources. As part of the redesign, we propose building a fully integrated, on-site
interactive map that delivers an elegant, seamless, and consistent user experience. By leveraging
existing data and working with the city to reformat and create data sets in place of static maps, we can
embed an interactive tool directly within the new website—eliminating external redirects, using the map
as “navigation”, ensuring the map matches the visual style and performance standards of the rest of the
site, and letting users see what’s happening geographically and spatially. This integration not only
enhances usability but also encourages engagement by keeping residents and visitors informed about
city projects, developments, events, resources, and service, all in one cohesive environment.
Estimated: 80-100 Hours | $13,880.00 - $17,350.00
Ongoing Website Maintenance
We believe that website development doesn’t end at launch—it requires ongoing care to ensure lasting
performance, security, and accessibility. As part of our maintenance approach, we’ll conduct regular
software and security updates to keep the website protected against vulnerabilities and evolving threats.
We’ll also perform routine SEO audits to help the City of La Quinta maintain strong search engine
visibility and ADA accessibility reviews to ensure continued compliance with WCAG standards as
content and technologies evolve. In addition, we’ll install 24/7 uptime monitoring to alert our team
immediately if the site becomes unresponsive, allowing us to act quickly and minimize disruption. This
proactive maintenance strategy ensures the website remains healthy, high-performing, and fully aligned
with the City’s commitment to transparency and public service.
Estimated: 10-15 Hours / mo | $1,675.00 - $2,519.00* / mo
*Billed Monthly as Time & Materials
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Staffing and Project Organization
For this initiative, we have assembled a team with direct expertise that will be beneficial to this initiative,
specifically, our most experienced creative resources, coupled with team members with extensive public
sector experience and technology resources with combined decades of experience with CMS
implementations and content migrations. Our organizational structure is designed to maximize
communication efficiency while minimizing overhead. As our partner, you would be assigned your own
personal Account Director, Account Manager, and Project Manager, with the latter two as your primary
contact points. Transparency and open communications are at the bedrock of our company culture.
Org Chart
Project Team
Account Director: Rudy Manning
As your account director, Rudy will oversee the "big picture" and overall
partnership. This role is responsible for project strategy and negotiating new
scopes of work.
Rudy Manning, Co-Founder and Chief Creative Officer at Pastilla Inc. brings
25 years of design and strategic leadership to the forefront of the creative
industry. With a keen focus on inclusivity and innovation, Rudy has led his
team at Pastilla in spearheading impactful projects for high-profile clients
such as Golden Globes, Microsoft, BRC Imagination, Pasadena Water and
Power, Santa Clara Valley Water, City of Los Angeles, Clean Power Alliance,
City of Corona, City of Redlands, Metrolink, and Sacramento Library.
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Account Manager: Mark McDonald
Mark, as your Account Manager will be your go-to for insights into billing,
budget spending, and timeline. Mark will update you with weekly stand-up
emails detailing hours burned, tasks completed, and upcoming planned
work. At the end of each month, your Account Manager will send a monthly
recap summarizing all tasks completed and detailing the cost breakdown.
His expertise shines in social impact, with clients such as Santa Clara Valley
Water, City of Redlands, City of Corona, Sacramento Library, Metrolink and
LA Rec & Parks.
Lead Strategist: Eric Barnett
Eric, as a strategist, will focus on developing the ideal vision and technical
implementation strategy for the City of La Quinta site redesign. He will lead
the discovery part of this project, including interviews with stakeholders,
discovery workshops, focus groups, and internal meetings.
Sitting squarely at the intersection of Brand, Product, Marketing, and
Technology, Eric Barnett is that uncommon breed of product designer and
technologist equally comfortable in the boardroom, design lab, and server
room. Eric’s breadth of experience enables him to understand and envision
right-sized solutions for brands and their business problems, and avoid many
of the pitfalls that commonly plague digital product development initiatives
and technology implementations.
Eric works with clients such as Santa Clara Valley Water, LA Rec & Parks, LA
Metro, and LA Bureau of Contract Administration and previously acted as
critical lead strategist for Golden Globes and Ovation TV website redesign
efforts.
Technical Project Manager: Kamil Simoncic
Kamil, your project manager, will handle day-to-day communications,
including standard emails, weekly calls, etc. All tasks and requests will be
funneled through Kamil and then delegated to the appropriate team
members. His specialty is working with public sector and nonprofit clients
such as Black Girls Code, Clean Power Alliance, the City of Los Angeles
Recreation & Parks, the Housing Authority of Los Angeles, and LA Metro.
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UX/UI Designer: David Waizel
David will be in charge of creating Information Architecture, Wireframes, and
UX/UI designs for the new webpages. He will be an integral part of the visual
phases of these projects. David will also assist Eric during the discovery
phases. Currently, David is part of the projects for Clean Power Alliance, LA
Rec & Parks, the City of LA Bureau of Contract Administration, and Santa
Clara Valley Water.
Subcontracting Ser vices
Pastilla will not subcontract any portion of the Scope of Services for this project. All work—including
strategy, design, development, content migration, QA, and ongoing support—will be completed in-house
by our dedicated team. This ensures full alignment with the City of La Quinta’s goals, streamlined
communication, and complete accountability throughout the project lifecycle. We believe this direct
model allows us to maintain the highest level of quality, responsiveness, and consistency from kickoff
through launch and beyond.
Disclosures
Pastilla affirms that there have been no significant prior or ongoing agreement failures, no civil or criminal
litigation, and no investigations—pending or otherwise—in which we have been judged guilty or liable
within the past five (5) years. We have no negative history to disclose.
Acknowledgement of Insurance
Requirements
If selected for this project, Pastilla agrees to provide the minimum insurance coverage and
indemnification as outlined in Exhibits E and F, respectively, of the City’s Agreement for Contract
Services included as Attachment 1.
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I_'% i r_[91:I J,14 ►11 IK
INSURANCE REQUIREMENTS ACKNOWLEDGEMENT
Must be executed by proposer and submitted with the proposal
1, Rudy Manning (name) hereby acknowledge and confirm that
Pastilla, Inc. (name of company) has reviewed
the City's indemnification and minimum insurance requirements as listed in Exhibits E and
F of the City's Agreement for Contract Services (Attachment 1); and declare that insurance
certificates and endorsements verifying compliance will be provided if an agreement is awarded.
am President
(Title)
of Pastilla, Inc.
(Company)
Commercial General Liability (at least as broad as ISO CG 0001)
$1,000,000 (per occurrence); $2,000,000 (general aggregate)
Must include the following endorsements:
General Liability Additional Insured
General Liability Primary and Noncontributory
Commercial Auto Liability (at least as broad as ISO CA 0001)
$1,000,000 (per accident)
Personal Auto Declaration Page (if applicable)
Cyber Liability
$1,000,000 (per occurrence)
$2,000,000(general aggregate)
Worker's Compensation (per statutory requirements)
Must include the following endorsement:
Worker's Compensation Waiver of Subrogation
Worker's Compensation Declaration of Sole Proprietor (if applicable)
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NON -COLLUSION AFFIDAVIT FORM
Must be executed by proposer and submitted with the proposal
Rudy Manning
am President
(Title)
ta
I_AiED]:IJ,14►11W
(name) hereby declare as follows:
of Pastilla, Inc.
(Company)
the party making the foregoing proposal, that the proposal is not made in the interest of, or on behalf
of, any undisclosed person, partnership, company, association, organization, or corporation; that the
proposal is genuine and not collusive or sham; that the proposer has not directly or indirectly induced
or solicited any other proposer to put in a false or sham proposal, and has not directly or indirectly
colluded, conspired, connived, or agreed with any proposer or anyone else to put in a sham proposal,
or that anyone shall refrain from proposing; that the proposer has not in any manner, directly or
indirectly, sought by agreement, communication, or conference with anyone to fix the proposal price of
the proposer or any other proposer, or to fix any overhead, profit, or cost element of the proposal price,
or of that of any other proposer, or to secure any advantage against the public body awarding the
agreement of anyone interested in the proposed agreement; that all statements contained in the
proposal are true; and, further, that the proposer has not, directly or indirectly, submitted his or her
proposal price or any breakdown thereof, or the contents thereof, or divulged information or data relative
hereto, or paid, and will not pay, any fee to any corporation, partnership, company, association,
organization, proposal depository, or to any member or agent thereof to effectuate a collusive or sham
proposal.
declare under penalty of perjury under the laws of the State of California that the foregoing is true and
correct.
Proposer Signature:
Proposer Name:
Proposer Title:
Company Name:
Address:
Rudy Manning
President
Pastilla, Inc.
530 S Lake Ave #606. Pasadena. CA 91101
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ATTACHMENT 4
ACKNOWLEDGEMENT OF RECEIPT OF ADDENDA
Must be executed by proposer and submitted with the proposal;
If no addenda has been issued, mark "N/A" under Addendum No. indicating
Not Applicable and sign
ADDENDUM NO.
N/A
SIGNATURE INDICATING RECEIPT
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