Polyrific, Inc.
La Quinta Website Redesign Proposal
4/25/25
─
Attention:
Marcie Graham
Contents
Contents 1
Cover Letter 3
Polyrific’s Background, Qualifications, and Experience 4
Polyrific quick facts 4
References of California Government Agencies 5
The State Bar of California (Two Contracts) 5
Complete Pricing List 5
Projected Hosting and Tools Expenses 5
Assumptions 6
Recommendations 7
Total Project Bid and Timeline 7
List of Complementary Ser vices Offered by Polyrific along with Corresponding Prices 7
Site Enhancement Ser vices 7
Staff Support Ser vices 7
Optional Ser vices for Deferred Implementation 7
Staffing and Project Organization 8
Leadership summary 8
Key team members 8
Subcontracting Ser vices 11
Disclosures 11
Executive Summary 11
Project Objectives & Benefits 11
Key Improvements Based on Site Audit 12
User Experience Approach 12
Project Timeline 12
Our Plan to Get It Done 13
Discovery: Understanding Your Goals 13
Design: Creating a User-Centered Experience 14
Development: Building in Agile Sprints 14
Content Migration: Clean, Accurate, and Organized 15
Testing: Ensuring Reliability and Accessibility 15
Training & Launch: Smooth, Confident Rollout 15
Ongoing Support: Keeping It Running Strong 16
Keeping It Secure and Accessible 16
Community Engagement 17
Making the Site Easy to Find (SEO Strategy) 17
Meeting Legal Requirements 17
Effort Estimate 17
Assumptions 18
Concluding Notes 18
polyrific.com | 1
Cover Letter
April 25, 2025
City of La Quinta
Attn: Marcie Graham, Marketing Manager
78495 Calle Tampico
La Quinta, California 92253
Dear City of La Quinta,
We are pleased to submit our proposal for the redesign of the City of La Quinta’s website, as
outlined in your Request for Proposal. Polyrific is committed to delivering a modern,
user-friendly, and accessible digital platform that reflects La Quinta’s vibrant identity and
ser ves its residents, businesses, and visitors effectively. Our team is excited to partner with the
City to transform https://www.laquintaca.gov/ into an innovative and inclusive online hub.
This proposal, including all information and pricing provided, remains valid for a minimum of
ninety (90) days from the submission date, April 25, 2025. We confirm that all individuals
assigned to perform work for the City of La Quinta are free of any conflicts of interest, ensuring
full compliance with the City’s requirements and ethical standards.
For all inquiries related to this proposal, please contact our designated contract person:
Natasha Niezgoda at natasha.niezgoda@polyrific.com or (949)-510-5208.
Our main office is located at: 39 SULLIVAN ST CAZENOVIA, NY 13035-1036.
The office that will ser vice this project is located at: 2525 N Eastwood Ave, Santa Ana, CA
92705.
Polyrific looks for ward to the opportunity to collaborate with the City of La Quinta to create a
website that enhances community engagement and showcases the City’s unique spirit. Thank
you for considering our proposal.
Sincerely,
Natasha Niezgoda
COO
polyrific.com | 2
Polyrific’s Background, Qualifications, and Experience
Polyrific is an expert team of engineers, designers, and tech consulting professionals who have
a passion for leveraging technology to help our clients thrive. We're a team that leads by
ser ving others, focusing on what matters most: delivering outstanding results that our clients
value. We do our best work for you by always reminding ourselves that technology should
multiply human potential, not limit it.
Technology should multiply human potential, not limit it.
We understand the City of La Quinta’s need for a modern, adaptable content management
system, and we're ready to deliver a robust, scalable solution built on WordPress. Leveraging the
power of WP Engine, our team will design and develop a fully ADA-compliant website consisting
of 400–500 pages, seamlessly integrating key ser vices such as Laserfiche, The HUB, and
GORequest. Here’s how Polyrific will ensure project success:
● Collaborative Partnership: Our dedicated team will work closely with your stakeholders
through regular meetings. We’ll conduct Agile sprint reviews and provide weekly Friday
Reports to keep progress transparent and collaborative, all led by certified Scrum
professionals.
● Deep Technical Proficiency: Our engineers bring advanced expertise in WordPress, React,
and Tailwind CSS, combined with strong experience in API integrations and
microser vices architecture. This technical strength was recently demonstrated in our
successful delivery of the State Bar of California’s digital transformation project.
● Outstanding User Experience: Our UI/UX team specializes in creating clean, intuitive,
and WCAG 2.1-compliant mobile-first and fully responsive interfaces. We’ll design a site
that reflects the vibrancy and unique identity of La Quinta, ensuring accessibility and
ease of use for all users.
Polyrific Quick Facts
● Legal name: Polyrific, Inc.
● Taxpayer Identification Number (EIN): 32-0756901
● Years in business: 11 years total (9 years as an LLC, and now 2 years as a C Corporation)
● Location of offices: We are headquartered in Cazenovia, New York (Syracuse area). We
also have a presence in Orange County, Phoenix, Bozeman, Charleston, and Miami.
Internationally, we have team members in the United Kingdom, Serbia, the Dominican
Republic, Argentina, and Indonesia.
● Ownership: Majority shareholders are Matt Cashatt and Natasha Niezgoda
● Number of employees: 50 and growing
● Commercial structure: We are a C Corporation organized in Delaware and working with
clients all over the US.
polyrific.com | 3
References of California Government Agencies
The State Bar of California (Two Contracts)
Owner: CalBar Role: Prime
Price: $1.75MM Award Date: June 2020 Completion Date: February 2023
Our work with the State Bar of California is exemplary of fast-motion, mission-critical
development. All attorneys for the state of California–the world’s fifth-largest economy–register
and report through CalBar, and Polyrific worked closely with their IT team for over two years to
transform this organization from one of chaos and reactivity to one that has a roadmap
towards performance, dependability, and hardened security. For this tech-heavy account, we
have developed numerous microser vices, APIs, authentication processes, and automations that
have moved CalBar for ward.
The myriad solutions we engineered for CalBar include secure web portals through which
attorneys can manage their registrations and certification info, the Bar can manage attorney
sanctions and court cases, and the Office of the Chief Trial Counsel can run more smoothly.
Our work for the bar has also included data strategy and the design and implementation of a
data warehouse, ETL, as well as both custom and Power BI reporting.
One of our biggest wins we have brought to the Bar was a complex middleware that connected
various enterprise systems so they could share data and increase visibility of that data. This
resulted in finding over $2 million in attorney sanctions that had been lost in the previous
reporting system. Because of this, CalBar was able to pursue the settlement of these funds and
more than pay for our fee.
Terrie Goldade, Super vising Attorney, Office of Case Management & Super vision – Office of
Probation, would be happy to tell you about our work: 213-765-149.
Additionally, Marilyn L. Tichenor, Program Manager II, State Bar Court, would be happy to tell
you about our work as well: 925-285-7083.
Complete Pricing List
Projected Hosting and Tools Expenses
1. Setup and Configuration:
a. Plugin Licenses:
i. Wordfence Premium: Protects the website from hackers and viruses.
(~$119/year)
polyrific.com | 4
ii. WP Accessibility Pro: Makes the website usable for people with disabilities.
(~$149/year)
2. Content Migration:
a. Content Audit Tools:
i. Screaming Frog SEO Spider (Paid): Checks all website pages and links to
find what’s useful or broken. (~$259/year)
b. Migration Tools:
i. Contentful: Organizes content before moving it to the new site, like sorting
files before a move. (~$250-$750/month for 1-2 months)
ii. WordPress Import Tools: Free tools to transfer content, but less reliable for
large audits. (Free)
iii. Selenium: Tests features like payment forms to ensure they work after
moving. (Free)
3. Maintenance and Support (12 Months):
a. Monitoring/Audit Tools:
i. WP Engine Tools: Tracks site speed and security, included with hosting.
(Free)
ii. Lighthouse/WAVE/axe: Checks if the site is fast and accessible for all
users. (Free)
b. Backups/Support Portal:
i. WP Engine Backups: Automatically saves the site daily, included with
hosting. (Free)
ii. UpdraftPlus: Extra backup tool, covered in setup. (~$95/year, included
above)
iii. WP Engine Support Portal: Let’s staff ask for help through a built-in
system. (Free)
4. Hosting (WP Engine, Annual):
a. WP Engine Hosting:
i. Startup/Grow th Plan: Hosts a 400-500 page site with normal visitor traffic,
including speed and security features. (~$3,250-$4,500/year)
ii. Scale Plan: Supports more visitors or large files (e.g., videos), ideal for busy
sites or events. (~$6,800/year)
iii. https://wpengine.com/plans/.
Assumptions
● The new site has 400-500 pages after auditing thousands of URLs.
● WP Engine covers backups, CDN, and security.
● Plugins are per-site, unaffected by page count.
polyrific.com | 5
Recommendations
● Use Screaming Frog ($259) and Contentful ($250-$750).
● Start with WP Engine Startup/Grow th ($3,250-$4,500), upgrade if needed.
● Defer Elementor Pro, New Relic, and Additional Plugins to post-launch.
● Confirm WP Engine pricing and integration needs.
Total Project Bid and Timeline
Polyrific proposes a comprehensive bid for the City of La Quinta’s website redesign, covering all
ser vices outlined in this proposal for a ~500-page WordPress site, including design,
development, content migration, testing, training, and support.
● Total Bid Fee: $315,000, encompassing 4,500 hours of effort over a 6-month timeline,
averaging approximately 750 hours per month.
● Timeline: 6 months, from discovery through launch, as detailed in the project plan.
● Note: Polyrific is not responsible for procuring licenses required to run or manage the
CMS, such as plugins or hosting licenses. The City shall provide or procure these licenses
as needed.
List of Complementary Services Offered by Polyrific
along with Corresponding Prices
Polyrific offers the following ser vices to enhance the City of La Quinta’s website redesign.
Site Enhancement Services
Tools to boost visibility, performance, and inclusivity for the ~500-page WordPress site.
● Yoast SEO Premium: Helps the website appear higher in Google search results.
(~$99/year)
● WPML: Adds English and Spanish language options for the website. (~$99/year)
● WP Rocket: Speeds up the website so pages load quickly. (~$59/year)
● UpdraftPlus Premium: Saves extra copies of the website to prevent data loss.
(~$95/year)
Staff Support Services
Supports staff in managing the website beyond standard training.
● Extended Staff Training and Onboarding: Includes webinars, coaching, and a WordPress
LMS for SEO, plugins, and troubleshooting.
Optional Services for Deferred Implementation
Recommended for post-launch to support future needs.
polyrific.com | 6
● Elementor Pro: Lets staff easily design pages with a drag-and-drop tool, useful for
frequent visual updates. (~$59/year)
● New Relic: Watches the site closely to spot slowdowns or issues, ideal for high-traffic
events or complex integrations. (~$500/year)
● Additional Plugins: Extra tools for managing content or city ser vices like forms or portals
(e.g., Advanced Custom Fields Pro, API connectors). (~$50-$250)
● Notes: Deferred for post-launch use if staff need advanced design, monitoring, or new
features.
Staffing and Project Organization
We are pleased to introduce you to our team of experienced technologists, engineers,
designers, managers, and consultants. We look for ward to meeting you in person and to
working together to accomplish great things!
Leadership summary
Matt Cashatt (CEO) - Matt has been working in the digital agency and tech consulting space for
over 20 years and has ser ved as tech lead for some of the world’s most recognizable brands,
including Caterpillar, Audi, Microsoft, and Cisco.
Matt founded Polyrific in 2014 to provide the world with a customer-first agency experience
that is affordable, fast, and dependable.
Natasha Niezgoda (COO) - Natasha joined Polyrific in 2018 and very quickly earned herself an
equity stake in the company. She is an extraordinary project manager with over a decade of
experience in successfully delivering digital projects.
Natasha takes a personal interest in every new project at Polyrific and is heavily involved from
the outset to ensure the project’s success.
Key team members
We think that the following team will be a great fit for this project. The entire PMO staff is West
Coast-based, making it very timezone adjacent to all City stakeholders.
At least one project executive who can lend hard-earned experience, wisdom, and direction,
helping to guide the Polyrific PM to success. The PE will review the schedule, budget, resource
velocity, requirements, designs, and so forth every week with the Polyrific PM and guide the
way.
Natasha Niezgoda, COO & partner at Polyrific
Natasha put herself through school at Cal State Fullerton by waiting tables and learning
the value of hustle. She later earned her PMP and Agile Project Management
certifications through the University of California, Ir vine.
polyrific.com | 7
Natasha has successfully delivered more than a hundred great digital projects and
solutions throughout her career, often successfully juggling up to 10 projects at once.
Natasha is deeply experienced in Agile development methodologies and knows when we
should apply them and when we should not. Natasha is a fer vent advocate of “critical
thinking” and continuously sets an example for our team to stretch their minds to
develop groundbreaking solutions for our clients.
A project manager (PM) will be fully accountable for the successful delivery of the new La
Quinta website redesign and rebuild effort. The PM will be responsible for monitoring
day-to-day progress while working with the BA and stakeholders to clarify and memorialize
requirements, change management, scheduling, and monitoring of engineering resources,
velocity, and burndown.
Abhishek Singh, Senior PM, CSM
We propose Abhishek Singh as your project manager. Abhishek’s experience managing
large scopes and ensuring technical and architectural maturity in his projects will directly
support the development and execution of a solid implementation strategy for La Quina.
Abhishek is a certified scrum master with a very strong background in Agile
methodologies, which will further help him assure the project’s success.
Abhishek earned both an MBA and a master ’s degree in information systems from the
University of Arizona.
A User Experience (UX) expert who will help us ensure that when information crosses paths with
humans, it is always a delightful, efficient, and easy process.
Dragana Motl, UX & Design
Dragana is an absolute genius when it comes to designing amazing user experiences
and information architectures that are intuitive and easy for your visitors. Dragana will
work closely with La Quinta to coordinate an amazing UI/UX for this project.
Dragana will make sure that all designs are mocked up in Adobe XD or Figma and
interactive for your review and approval. In addition, Dragana will ensure that XD/Figma
is being used correctly so that front-end markup and styles can be extracted efficiently if
La Quinta’s or Polyrific’s front-end team would like to do so.
Our engineering bench will range between 4 to 6 engineers for this project, with a mix of
engineers engaged full time, and some who work only when their specific expertise is needed.
Here is some information about the key engineering team members:
Dzaki Muhammad, Sr. VP of Operations
Dzaki is in charge of managing overall engineering operations for Polyrific. Dzaki was
polyrific.com | 8
one of Polyrific’s very first employees, starting in 2014 as Polyrific ’s first software
engineer, and has since helped us build a team of nearly 40 amazing engineers. Dzaki
helps us ensure that we are onboarding and cultivating only the best engineers. He
knows the strengths and weaknesses of every engineer on our bench very well and is
always able to help us ensure continuity and efficiency of resources on our projects.
Ilham Ahmad, VP of Engineering
For three years running, Ilham has taken home the Polyrific “Blue Star ” award, which is
granted to one Polyrific employee each year who shows tremendous dedication to our
team and our clients. Ilham is a credentialed software engineer who still codes at times
but primarily leads our engineering bench by ensuring that they are all up on their
training and certifications, are writing clean code, and adhering to best practices.
Ilham’s work ethic is unsurpassed, and he truly espouses our core values of ser vice,
integrity, and proactivity.
Ilham’s expertise as Engineering Director will drive the La Quinta project by ensuring the
engineering team adheres to the WordPress architecture on WP Engine, maintains clean,
high-quality code, and collaborates early and often with WP Engine support and API
providers to uphold best practices.
Luis Javier, Technical Lead
Luis Javier brings over a decade of software engineering and leadership to the La
Quinta project, ensuring robust technical delivery. As a Senior Software Engineer at
Polyrific since 2022, he has been architecting scalable web applications, leveraging .NET,
JavaScript, ReactJS, and WordPress, and microser vices for seamless integrations with
other platforms.
Previously, as Team Lead, he developed several web-based systems, mastering Agile
methodologies. With a Bachelor of Informatics and certifications as a Scrum Master,
Developer, and Product Owner, Luis drives Agile sprints, ensuring the application’s
scalability and security.
The engineers assigned to the City of La Quinta’s website redesign will depend on the start
date, but the team will include the following roles to deliver the WordPress site:
○ Senior-level software engineers, led by Tech Lead Luis Javier, with expertise in
WordPress, React, Tailwind CSS, microser vices, and APIs, ensure robust integrations.
○ 1 full-time quality assurance engineer to test the site and integrations, for reliability and
accessibility.
○ 1 part-time database administrator to support data migration for ~400 pages.
○ 1 part-time WordPress expert to facilitate content migration.
○ 1 dedicated project manager, Abhishek Singh, to oversee scope, timelines, and
stakeholder expectations.
○ 1 part-time business analyst for discovery and requirements.
○ 1 part-time engineering director, Ilham, to ensure technical excellence and best
polyrific.com | 9
practices.
Please understand that for every direct member of your project team, some directors and VPs
support and mentor them, so you will always benefit from the collective experience of Polyrific
as a whole.
Subcontracting Services
Polyrific will not engage any subcontractors for this project. All engineering resources, including
those based in our offices in Indonesia and the Dominican Republic, are full-time employees of
Polyrific. These team members will work in close collaboration with our U.S.-based staff to
support project delivery and ensure seamless integration across all development efforts.
Disclosures
Polyrific has no disclosures.
Executive Summary
Polyrific is pleased to propose a complete redesign of the City of La Quinta’s official website to
deliver a modern, accessible, and engaging digital experience that reflects its identity as the
“Gem of the Desert.” Our goal is to create a user-friendly, mobile-first platform that promotes
community engagement, streamlines ser vices, and ensures inclusivity for all.
By migrating the site to WordPress (WP) hosted on WP Engine, we’ll provide the City with a
secure, scalable, and easy-to-manage solution. Our approach emphasizes accessibility,
seamless integration with systems like Laserfiche and Tyler Technologies, and intuitive features
that empower both residents and City staff.
Project Objectives & Benefits
We’ve aligned our strategy with La Quinta’s vision for a for ward-thinking digital presence. Our
goals include:
● Modern, Inclusive Design: A visually compelling interface that reflects La Quinta’s desert
charm and adheres to WCAG 2.1 AA (AAA for key pages) accessibility standards.
● Effortless Navigation & Usability: Streamlined menus, breadcrumb trails, and focused
layouts help users find what they need quickly, whether it’s permit forms, event details,
or contact info.
● Mobile-First Experience: Optimized for smartphones and tablets to ensure responsive
design and fast load times.
● Seamless Integration: Built-in support for The HUB, GORequest, Laserfiche, and
Tyler/Clariti SDKs for a unified ser vice experience.
polyrific.com | 10
● Empowered Staff: WordPress CMS allows non-technical City staff to easily manage and
update content without coding.
● Enhanced Security & Privacy: Secure data handling, encryption, daily backups, and CCPA
compliance to instill user confidence.
● Improved Visibility & Engagement: SEO-optimized pages, social media integration,
e-notifications, and community feedback features will strengthen online presence and
connection.
Key Improvements Based on Site Audit
Our review of laquintaca.gov revealed several challenges that we’ll address directly:
● Homepage Focus: Introduce a bold hero section with prominent links to key ser vices and
events to guide users instantly.
● Navigation Simplification: Implement a mega-menu and breadcrumb trails to reduce
complexity and help users locate information quickly.
● Accessibility Enhancements: Improve color contrast, alt text, and keyboard navigation
for full ADA compliance.
● Mobile Optimization: Redesign layouts and optimize load speeds for an exceptional
experience on all devices.
● Content Streamlining: Restructure overloaded pages like FAQs with clear calls-to-action
and task-based layouts.
User Experience Approach
To ensure the website is intuitive and user-centered, we’ll focus on:
● Consistency: Uniform visual elements across all pages and ser vices for familiarity and
ease.
● Clarity: Purpose-driven layouts and simple language to minimize cognitive load.
● Simplicity: Clean, distraction-free design that supports users in completing tasks with
confidence.
● Accessibility: Inclusive design standards with assistive features to support all user needs.
● Usability: Thoughtfully crafted interactions that guide users through ser vices with
minimal effort and maximum satisfaction.
Project Timeline
We’ll deliver the redesigned website in 4 months, following a clear, structured plan to ensure
quality and timeliness. Here’s the breakdown:
● Months 1-2: Discovery, Design, Data Infrastructure, & Site Architecture
○ Engage staff and residents to understand needs; create and refine design
mockups.
polyrific.com | 11
○ Finalize a visual direction that reflects La Quinta’s identity.
○ Design and engineer data infrastructure.
○ Design and engineer site architecture.
● Months 3-4: Development and Content Migration
○ Build the new website on WordPress with essential features like forms, news feeds,
and integration with other ser vices.
○ Migrate 300–400 pages, updating content for clarity and archiving outdated
material.
● Month 5 (First Half): Testing & UAT (User Acceptance Testing)
○ Test the website across devices for performance and accessibility.
○ Ensure WCAG 2.1 compliance and address usability issues.
● Month 5 (Second Half): Training & Soft Launch
○ Address all testing and UAT feedback work items
○ Train City staff on updating content using WordPress through short sessions and
support guides.
○ Launch a soft version for internal review and final refinements.
● Month 6: Public Launch & Support
○ Final UAT
○ Final development changes
○ Final regression testing
○ Go live with the new site and redirect traffic from the old version.
○ Provide support, including updates, maintenance, and assistance.
We’ll use Jira for task management, Slack for communication, and weekly “Friday Reports” to
keep the City informed.
Our Plan to Get It Done
We’ll follow a structured, collaborative approach to deliver a high-performing, ADA-compliant
website tailored to La Quinta’s needs, leveraging WordPress Content Management System
(CMS) on WP Engine for scalability, usability, and security.
Discovery: Understanding Your Goals
We begin by learning about La Quinta’s community, staff, and digital goals.
● Stakeholder Workshops: Engage departments like Public Works and Community Ser vices
to define priorities.
● User Inter views: If feasible, speak with residents and businesses to uncover challenges
and opportunities.
polyrific.com | 12
● Site Audit: Analyze the current site using tools like Screaming Frog SEO Spider to identify
issues with content, links, and performance.
● Usage Analysis: Combine Google Analytics and sur veys to understand user behavior and
pain points.
Design: Creating a User-Centered Experience
We’ll design an intuitive, inclusive website that reflects La Quinta’s "Gem of the Desert" identity.
● Content Strategy: Organize content using user-tested methods for logical navigation.
● Wireframes & Mockups: Build layouts in Figma, followed by polished designs in Adobe
XD with three style concepts (Desert Elegance, Modern Minimalist, Community-Centric).
● Interactive Prototypes: Simulate user journeys like submitting a GORequest or
navigating to The HUB.
● Feedback Loop: Share designs for review and iterate through two rounds of stakeholder
feedback.
Development: Building in Agile Sprints
We’ll build the site in modular, testable pieces for quality and flexibility.
● Agile Approach: Two-week sprints with planning, development, testing, and feedback
tracked via Jira.
● WordPress CMS Setup:
○ Deploy WordPress on WP Engine’s managed hosting, leveraging its optimized
infrastructure for 300-400 pages and 20-25 templates.
○ Configure a custom theme aligned with the selected visual design, using a
WYSIWYG editor (e.g., Gutenberg or Elementor) for intuitive content editing.
○ Set up role-based access (Admin, Editor, Contributor) via WP Engine’s user
management tools.
○ Enable preview mode and multilingual support (English and Spanish) with
WordPress Multilingual (WPML).
○ Install plugins: Yoast SEO (SEO), Wordfence (security), WP Accessibility (WCAG 2.1
compliance), WP Rocket (performance), and UpdraftPlus (backups).
○ Integrate city ser vices (Laserfiche, GORequest, The HUB, Webtrac) using RESTful
APIs or embedded links, ensuring compatibility with WP Engine’s security.
● Reusable Components: Use React and Tailwind CSS for scalable UI elements like sticky
navigation and mega-menus.
● Ser vice Integrations: Securely connect The HUB and GORequest via OAuth 2.0 and
RESTful APIs.
● Performance Optimization: Achieve sub-2-second load times with lazy loading, WP
Engine’s CDN, and compressed assets.
polyrific.com | 13
Content Migration: Clean, Accurate, and Organized
We’ll carefully move and improve all relevant content from the existing proprietary platform.
● Content Inventory: Catalog 300-400 pages, forms (e.g., Encroachment Permit
Application), and dynamic content (e.g., news, bid postings) using tools like Screaming
Frog SEO Spider.
● Prioritize & Refine: Adopt a hybrid approach:
○ Migrate functional content (portals, forms, active pages).
○ Rewrite low-value or outdated pages for clarity and SEO.
○ Archive 20-30% of outdated content in Laserfiche.
● Migration & QA: Use Contentful for staging and WordPress import tools, with WP
Engine’s staging environment for testing. Validate functionality using Selenium for
portals (e.g., Webtrac payments).
Testing: Ensuring Reliability and Accessibility
Comprehensive testing ensures the site performs well for all users.
● Functionality & Compatibility: Use Cypress and BrowserStack for feature and device
testing across 50+ device-browser combinations.
● Accessibility: Target WCAG 2.1 Level AA compliance using automated tools (WAVE, axe,
Lighthouse) and quarterly manual audits with assistive technology users.
● Performance: Optimize for Lighthouse mobile scores of 90+ and accessibility scores of
95+, leveraging WP Engine’s SuperCacher and CDN.
● User Testing: Provide a staging site on WP Engine for City staff to validate key user
scenarios.
Training & Launch: Smooth, Confident Rollout
We’ll prepare staff and the community for a seamless transition.
● Staff Training:
○ Conduct training sessions covering content creation, page management, plugin
updates, and troubleshooting via WP Engine’s dashboard.
○ Provide video tutorials for on-demand learning, including WP Engine-specific
features like staging and backups.
○ Deliver a user manual detailing content updates, user management, and security
best practices.
● Soft Launch: Internal preview on WP Engine’s staging environment to catch last-minute
issues.
● Public Launch: Switch to the live site with a fallback window and full backup support via
WP Engine’s native backup system.
polyrific.com | 14
Ongoing Support: Keeping It Running Strong
Post-launch, we offer proactive monitoring and responsive support for the WordPress CMS.
● Monitoring: Use WP Engine’s performance tools and Sucuri for uptime, security, and
performance tracking.
● Maintenance:
○ Monthly plugin and core updates via WP Engine’s update system.
○ Quarterly audits for performance, security, and accessibility.
○ Daily backups using WP Engine’s native system, supplemented by UpdraftPlus.
● Quarterly Reporting: Deliver performance insights and recommendations for continuous
improvement.
● Dedicated Support: Provide a support portal integrated with WP Engine’s ticketing
system, with a 24-hour response time. Offer optional maintenance contracts post-12
months.
Keeping It Secure and Accessible
A secure and accessible website builds trust and ensures everyone can participate fully. Here’s
how we’ll achieve this:
1. Security Measures
○ Encryption: Use HTTPS with Let’s Encrypt SSL to protect all data transmissions.
○ Firewalls: Implement Wordfence and WP Engine’s WAF to block threats like DDoS
attacks.
○ Backups: Daily automated backups via WP Engine and UpdraftPlus for quick
recovery.
○ Monitoring: Sucuri will provide real-time alerts for malware or performance issues.
○ Compliance: Follow CCPA guidelines with cookie consent and clear data policies.
2. Data Management
○ Access Control: Role-based permissions in WordPress to secure sensitive content.
○ Secure Integrations: Use OAuth 2.0 for encrypted API connections with The HUB
and GORequest.
○ Data Integrity: Validate all content migration with checksums and manual
reviews.
○ Archiving: Retire outdated content to reduce public site clutter while maintaining
records.
3. Accessibility Features
○ Alt Text: Use AI-generated image descriptions, which are reviewed for accuracy.
○ Keyboard Navigation: Add visible focus indicators and ARIA tags.
○ Multilingual Support: Offer Spanish content using WPML.
polyrific.com | 15
○ Testing: Conduct manual audits with assistive tech users for WCAG 2.1 AA
compliance; aim for AAA on key pages.
Community Engagement
We’ll create tools to keep residents engaged and informed, strengthening La Quinta’s
community ties.
● E-Notifications: Firebase-powered email or push alerts for events, news, or emergencies,
with customizable preferences.
● Social Media: Embed live Twitter and Facebook feeds and add share buttons for easy
promotion.
● Feedback: Typeform sur veys and CAPTCHA-protected contact forms for resident input,
synced to Google Sheets.
Making the Site Easy to Find (SEO Strategy)
A strong online presence ensures La Quinta’s website reaches its audience effectively. Our
search engine optimization (SEO) strategy includes:
● On-Page SEO: Use keywords (e.g., “La Quinta events”) and schema markup to improve
Google rankings.
● Technical SEO: Achieve <2-second load times with WP Engine’s CDN and image
optimization.
● Local SEO: Enhance Google My Business and embed Google Maps for key locations like
Civic Center.
Meeting Legal Requirements
We’ll ensure the website complies with all relevant regulations, maintaining transparency and
trust.
● Privacy Policy and Terms of Use: Update privacy policy and terms of use to meet CCPA
requirements.
● Public Records Access: Create a dedicated page for California Public Records Act (CPRA)
requests, linking to the City’s records system.
Effort Estimate
The total estimated effort required to design, develop, and launch the website is 4500 hours.
This includes all major components and activities essential to delivering a fully functional and
user-friendly digital experience aligned with the City’s goals.
The breakdown of estimated effort is as follows:
● CMS Setup (WordPress on WP Engine): 100 hours
polyrific.com | 16
● Site Configuration and Implementation: 700 hours
● Development of Main Sections: 150 hours
● "Our City" Subpage Development: 750 hours
● "Business" Subpage Development: 200 hours
● "Residents" Subpage Development: 550 hours
● "Visit" Subpage Development: 200 hours
● Integration with City Ser vices: 550 hours
● Regression testing, Runbook, Deployment Preparation, Deployment: 300 hours
● SEO Implementation and Ongoing Maintenance: 150 hours
● Training and Documentation: 50 hours
● UI/UX Design: 100 hours
● Project Management and Business Analysis: 600 hours
● Risk Mitigation and Agile Changes: 100 hours
Assumptions
We've outlined key assumptions that shape this proposal to ensure alignment with the City of
La Quinta’s expectations. We welcome feedback to refine these points during the discovery
phase to align with the City’s needs and constraints.
● The City provides content, API access for The HUB and GORequest, and a primary
contact.
● Content volume is 300-400 pages; significant deviations may adjust the scope.
● Feedback is provided promptly to maintain the timeline.
● WP Engine supports traffic up to 50,000 monthly visitors, with scaling for spikes.
● The City specifies an archiving system, or we propose a WordPress-compatible solution.
● Existing legal policies are provided for review and adaptation.
● The City will acquire all CMS, hosting, and ser vice licenses necessary for the
municipality's website.
Concluding Notes
This proposal outlines a transformative vision for the City of La Quinta’s website, designed to
deliver a modern, accessible, and user-friendly digital hub that reflects the City’s vibrancy. By
leveraging WordPress on WP Engine, integrating critical ser vices like The HUB and GORequest,
and prioritizing user experience through our five core principles: Consistency, Clarity,
Accessibility, Simplicity, and Usability, we aim to create a platform that empowers residents,
supports City staff, and attracts visitors. Our plan, backed by rigorous testing, comprehensive
training, and support, ensures a seamless transition and long-term success.
polyrific.com | 17
ta
I_'% i r_[91:I J,14 ►11 IK
INSURANCE REQUIREMENTS ACKNOWLEDGEMENT
Must be executed by proposer and submitted with the proposal
I, Natasha Niezqoda (name) hereby acknowledge and confirm that
Polyrific, Inc. (name of company) has reviewed
the City's indemnification and minimum insurance requirements as listed in Exhibits E and
F of the City's Agreement for Contract Services (Attachment 1); and declare that insurance
certificates and endorsements verifying compliance will be provided if an agreement is awarded.
I am Chief Operating Officer of Polyrific, Inc.
(Title) (Company)
Commercial General Liability (at least as broad as ISO CG 0001)
$1,000,000 (per occurrence); $2,000,000 (general aggregate)
Must include the following endorsements:
General Liability Additional Insured
General Liability Primary and Noncontributory
Commercial Auto Liability (at least as broad as ISO CA 0001)
$1,000,000 (per accident)
Personal Auto Declaration Page (if applicable)
Cyber Liability
$1,000,000 (per occurrence)
$2,000,000(general aggregate)
Worker's Compensation (per statutory requirements)
Must include the following endorsement:
Worker's Compensation Waiver of Subrogation
Worker's Compensation Declaration of Sole Proprietor (if applicable)
Page of 11
ta
I_AiED]:IJ,14►III W
NON -COLLUSION AFFIDAVIT FORM
Must be executed by proposer and submitted with the proposal
I, Natasha Niezgoda (name) hereby declare as follows:
am Chief Operating Officer of Polyrific, Inc. ,
(Title) (Company)
the party making the foregoing proposal, that the proposal is not made in the interest of, or on behalf
of, any undisclosed person, partnership, company, association, organization, or corporation; that the
proposal is genuine and not collusive or sham; that the proposer has not directly or indirectly induced
or solicited any other proposer to put in a false or sham proposal, and has not directly or indirectly
colluded, conspired, connived, or agreed with any proposer or anyone else to put in a sham proposal,
or that anyone shall refrain from proposing; that the proposer has not in any manner, directly or
indirectly, sought by agreement, communication, or conference with anyone to fix the proposal price of
the proposer or any other proposer, or to fix any overhead, profit, or cost element of the proposal price,
or of that of any other proposer, or to secure any advantage against the public body awarding the
agreement of anyone interested in the proposed agreement; that all statements contained in the
proposal are true; and, further, that the proposer has not, directly or indirectly, submitted his or her
proposal price or any breakdown thereof, or the contents thereof, or divulged information or data relative
hereto, or paid, and will not pay, any fee to any corporation, partnership, company, association,
organization, proposal depository, or to any member or agent thereof to effectuate a collusive or sham
proposal.
declare under penalty of perjury under the laws of the State of California that the foregoing is true and
correct. rl D -
Proposer Signature:
Proposer Name: Natasb4 N
Proposer Title: Chief Operating Officer
Company Name: Polyrific, Inc.
oda
Address: 39 SULLIVAN ST CAZENOVIA, NY 13035-1036
Page 10 of 11
ta
ATTACHMENT 4
ACKNOWLEDGEMENT OF RECEIPT OF ADDENDA
Must be executed by proposer and submitted with the proposal;
If no addenda has been issued, mark "N/A" under Addendum No. indicating
Not Applicable and sign
ADDENDUM NO.
N/A
SIGNATURE INDICATING RECEIPT
Page 11 of 11